Owning your industry 2010 Annual Report 2010 Board of Directors

Rick Burton Chuck MacLEan Doug Sawyer Dave Solverson Kelly Olson Brent Carey Claresholm Medicine Hat Pine Lake Camrose Athabasca Stavely

BRad CAlvert Bob Lowe John Bland Judy Fenton Charlie Christie Greg Bowie Brooks Nanton Strathmore Irma Trochu Ponoka

Ben Schrader Brian Chomlak Roland Cailliau Howard Bekkering TEd Ford Larry Delver Jarvie Beauvallon Valleyview Vauxhall Westlock Calgary

The mission of Alberta Beef Producers is to strengthen the sustainability and competitiveness of the beef industry for the benefit beef producers of Alberta. Table of Contents

Page 4 Page 17 Chair Report Promotion Report Page 5 Page 18 Executive Director Report Environment Report Page 6-7 Page 19 CCA Report Animal Health & Welfare Page 8-9 Report BIC Report Page 20 Page 10-11 Research Report CBEF Report Page 20 Page 12 Audit Report BCRC Report Page 21 Page 13 Governance Report CFC Report Page 22-46 Page 14 Financial Section CIC Report Page 47-55 Page 15 Election Backgrounder CCC Report Back Cover Page 16 Fall Meetings Schedule Communications Report Page 4 This year like all others has its its has like year allThis others Through the direction of the Board of Board the of direction the Through This strategy has led to a year to a year led has strategy This Agriculture & Agriculture Chair, ABP a high As placed I have Association, and a Canada Beef Beef a Canada and Association, Sawyer and I attended an ALMA ALMA an I attended and Sawyer year, but still faced the challenge of challenge the year, still faced but E considerably with operating while Minister Jack Hayden where we where Hayden Jack Minister with producers, cattle organizations, organizations, cattle producers, with core the to keep managed have we and Directors followed and the many meetings with with meetings many the and followed NCBA convention in San Antonio, the the Antonio, in San convention NCBA to the trips including America, North functioning at a very high level. high a at very functioning the through meeting, board first very travel through Alberta and across across and Alberta through travel members, staff the of work hard the the Saskatchewan Cattlemen’s Ch remaining an effective organization organization effective an remaining meeting in Wichita. meeting before. had we than funding less that funds reserve using of benefit message that impressed and drew drew and impressed that message Doug Vice-chair issues. industry in building relationships on priority ABP keep and in place plan business this operating for aside set been had rewarding a very been has inaugural Annual Annual inaugural board meeting where Doug carried a carried Doug where meeting board Closer to home, I have had meetings meetings had I have to home, Closer organizations, being Chair of ABP ABP of Chair being organizations, current budget, the board had the the had board the budget, current the approached we As experience. that meetings board and executive From our rewards. and challenges and government representatives. representatives. government and discussed the most important important most the discussed defined by events, meetings, and and meetings, by events, defined government and industry xport Federation (CB Federation xport E dmonton and Calgary with new new with Calgary and dmonton air R air R E ural Development Development ural xecutive, along with with along xecutive, G ABP Chair ABP Ma Chuck eneral Meeting of Meeting eneral e E F) trade trade F) po cL rt rt e a n The benefits of the national check-off check-off national the of benefits The zones. The attendance levels at levels attendance The zones. Alberta Pasture Pasture Alberta Agri Agri is ABP all with organizations, As Another one of the priority projects projects priority the of one Another Alberta Agriculture & Agriculture Alberta We know that we need to be to be need we that We know Saskatchewan affected by the by the affected Saskatchewan who support us by leaving their their byus leaving support who Development, for the implementation implementation the for Development, well-recognized and the cattle cattle the and well-recognized focused on better ways to ways better on focused years, of For a number this support. the winter,the summer, and spring, I these meeting were varied, but the the but varied, were meeting these for the positive outcome of the the of outcome positive the for Fred Hays, PolicyFord, Analyst and Canada- the of announcement the this spring. ABP and the cow calf calf cow the and ABP this spring. for the cattle and beef industry are are industry beef and cattle the for Feeders’ Association, encouraged by encouraged Association, Feeders’ is an on working are we that R (CAP responsive, nimble and passionate in passionate and nimble responsive, but especially this year, especially has ABP but successful largely were meetings important for us to inform producers producers to us inform for important producers who received assistance assistance received who producers and in Alberta producers primary promotion, programs. and research producers of Alberta have supported supported have Alberta of producers Cow Calf Council, Council Chair Ted Chair Council Council, Calf Cow it is and key of areas number producers the of pleasure the at here O in a progress made and success national market development, development, market national spoke at eight town hall meetings hall meetings town eight at spoke appreciation from the board. board. the from appreciation about these results. these about We achieved have organizations. to retain possible as a way large as and gave producers a forum for for a forum producers gave and and staff members, particularly the the particularly members, staff and directors the of work the appreciate producers, with communicate of a non-refundable levy to support to support levy a non-refundable of covering seven of the nine ABP ABP nine the of seven covering check-off funds with the organization. organization. the with funds check-off agreement with the Alberta Cattle Cattle Alberta the with agreement delegates and myself. myself. and delegates to zone directly a message delivering disastrous drought of last year and and year last of drought disastrous government and other industry industry other and government ne example of these successes was was successes these of example ne R R ecovery funding. funding. ecovery for support funding ecovery I), $114I), in million R ecovery Initiative ecovery R ural ural O ver ver There are a number of other projects projects other of a number are There ABP is your organization and needs needs and organization is your ABP this. of sight will lose ABP not CCA. and ABP and marketing the for Agency Sincerely, Chuck MacLean, Chair Chuck MacLean, when ABP developed a flow chart chart a flow developed ABP when through national organizations such such organizations national through policy, provincial and national the the delegate, committee, council, council, committee, delegate, the funds Check-off things right the check-off their for producers to these our reflect they and this report year. these of current the Most for priorities high as identified were that BC the this check-off as part of the ABP ABP the of part as this check-off that goes directly to the National National to the directly goes that distribution the showed clearly that will a be levy a non-refundable that vital marketing and research research and marketing vital research programs of CB of programs research make your organization and your your and organization your make reality. it is my hope this report, reading bringing your time and expertise to expertise and time your bringing in support is your part important industry stronger, but the most to do hard trying are that producers We all are support. producer It ABP’s is also investment. programs, as wellallowing as programs, process of seeking the reinstatement reinstatement the seeking of process Canada to collect a levy on imported imported on a levy to collect Canada non-refundable levy will levy restore non-refundable support CCA to the best of our our of best to the CCA support service charge. With the service service the With charge. service O for funding predictable and stable as CCA that your concerns are are concerns your that CCA as It is check-off. a refundable of restrictions financial the given ability of work production and advocacy, and board level. level. board and of sections in other described are commitment that we will continue to willwe that continue commitment value providing and producers cattle of behalf on to working commitment $1 the between charge service the of occurred levy a non-refundable of charge now being refundable, a refundable, being now charge delivered at the federal level and and level federal the at delivered are you time the By beef. and cattle ne of the defining moments in the in the moments defining the of ne R C and the $2 that is used for for is used $2 that the C and E F, BIC and The The The imposition of a refundable a refundable of imposition The You start with good governance and and governance good with You start Alberta. The board must be strategic strategic be must board The Alberta. the as just industry, cattle Alberta years later, we seem to have far too later, too far to have years seem we years have affected the economic economic the affected have years Directors must direct and protect protect and direct must Directors Nietzsche said, “that which does not not does which “that said, Nietzsche this statement. The past two years years two past The this statement. their investment of check-off funds. check-off of investment their focus and wisely resources financial the and owners the that results the in this owners the with owners, the of interests in the organization the to chance is our Now province. the eight past the of challenges financial How do you make a democratic, a democratic, make you do How R E (ABP) join many Alberta cattle cattle (ABP) Alberta many join representative producer organization organization producer representative of wisdom the to test chances many members who are able to achieve to achieve able are who members listen to the producers and and producers to the listen must organization The need. board clear establish and planning in its right. was Nietzsche that prove funding of level the on impact extraordinary facing in producers Producers Beef Alberta seen have have dedicated and capable staff staff capable and dedicated have stronger.”us kill makes us such as ABP stronger? across producers cattle of stability on delivering value to producers for for to producers value delivering on limited its use must organization must organization The organization. the of performance the for objectives of Board The accountability. the and ABP both for available communicate with them. Finally, them. with the communicate of producers cattle the being case a significant had has check-off will that stronger.us make events xec. D xec. e G erman philosopher Friedrich Friedrich philosopher erman rt po E Rich Smith ir. ir. xecutive Director O ver 100ver They determined that the long-term the that determined They a devoted also directors The At the first two board meetings, the meetings, board two first At the While ABP has always been been always has ABP While year. A sound decision by the year. decision A sound we have faced this this year. faced have we where over 1,200 producers heard heard producers 1,200 over where fall last meetings zone the with this plan were combined in a single combined were this plan of components All the goals. term funding and operational challenges challenges operational and funding for sustainability and sustainability for the next step of establishing establishing of step next the the fall meetings and the Annual Annual the and meetings fall the the the valid, while our industry priorities priorities industry our valid, while reflected a willingness to accept to accept a willingness reflected represent good solutions good for represent reviewing our plans priorities.and for funding provided that reserve responsive, a very strong emphasis emphasis strong a very responsive, industry priorities and our long- our and priorities industry body of delegates and directors directors and delegates of body producers and the industry. the and producers the provide would that in activities a with to deal still had board operating an created board previous producers. The directors then took took then directors The producers. people and policies that guide the guide that policies and people to the direction provided and plans, our of feature dominant the been knew how much money was was money much how knew new delegates, including a number a number including delegates, new significantly reduced budget, but but budget, reduced significantly new The requests. to refund subject substantial amount of time to time of amount substantial support the ABP mission, the mission, ABP the support 2010/2011 for goals specific which year, the for the objectives strategic G and projects. The directors made made directors The projects. and programs our support to available our operations without the need to need the without operations our of young producers, seven new new seven producers, young of at elections Through organization. our reviewed activities, our about year. past in the It began operations has performance and governance on careful choices to invest this money this money to invest choices careful the for us prepared that change competitiveness continue to continue competitiveness committed to being responsible and and responsible to being committed directors set the course for this for course the set directors directors and two new members of members new two and directors use check-off revenue that may be be may that revenue check-off use goals in our strategic plan are still are plan strategic in our goals cattle for benefits greatest eneral Meetings, we welcomed 14 welcomed we Meetings, eneral E xecutive. This renewal in our renewal This xecutive. With reduced funding for funding reduced With Sincerely, work being done by ABP and our and by ABP done being work E Rich Smith, Executive Director Executive Smith, Rich them and delivered results. We also results. delivered and them these funds with ABP, with funds these in their to forum another as meetings fall to the strength of our organization organization our of strength to the two years, ABP staff members have members staff ABP years, two

range of activities and the depth of depth the and activities of range willwide our show here reports performance standards for the year. the for standards performance resources, ABP depends even more more even depends ABP resources, producers that we have listened to listened have we that producers industry and their organization. their and industry funds check-off their of investment the from receive producers Annual the while industry, the for recognized and producers from heard have we that priorities maintained positive attitudes, good good attitudes, positive maintained have used our our used have national organizations on behalf of behalf on organizations national personally are all fortunate to have all are fortunate personally delegates the Alberta, of producers newsletters and the weekly updates updates weekly the and newsletters heavily on our staff members to members staff our on heavily O the address objectives strategic our website and forms our forms and website our such great people working with us. with working people great such enthusiastic an and spirits, all the Through objectives. strategic our involvement in this work. in this work. involvement our about the results we have achieved. achieved. have we results the about producers to inform website our on show can we where place one The in Alberta. producers cattle the of descriptions detailed contains on placed been has that document and encourage producers to leave to leave producers encourage and achieve the results set out in our out set results the achieve importance. their increased only has check-off refundable the and and directors of ABP, of directors and me and cattle The industry. the and contribution members of staff good that value the demonstrate commitment to our organization organization to our commitment past the of turmoil and challenges outside and projects committees, O arlier in this report, I noted the I noted in this report, arlier f course, we will use the upcoming upcoming willwe the use f course, nce again, this Annual this Annual again, nce G rass rass R outes outes R eport eport R eport is eport O ur

Annual Report | 2010 Page 5 Page 6 2010. Unseeded crops as well as 2010. well as crops Unseeded We have made some headway on the the on headway some We made have While we continue to deal with many many with to deal continue we While yards, and in some cases pastures, pastures, cases in some and yards, Under the staged, full market access access full market staged, the Under work on critical issues to further to further issues critical on work time China has resumed imports of of imports resumed has China time take full advantage of future future of full advantage take To improve. to steadily that ensure recover economies As fundamentals. market improving are world the for degree to some tempered many leaving Prairies, the on weather CCA months (UTM) of age. Shortly after after Shortly age. of (UTM) months groundbreaking The front. market boneless beef from cattle under-thirty- cattle from beef boneless and tallow Canadian of imports a had has that a country from beef industry. in our improvement promote prices for beef and cattle are expected expected are cattle and beef for prices been have these but America, in North to better corner the rounding producers in the short term. At the At the term. short in the producers Canadian cattle producers are able to to able are producers cattle Canadian to our due producers Canadian in feed conditions mud increased numbers in North America and around around and America in North numbers to will and continue created have industry issues and challenges, there there challenges, and issues industry O have been some positive developments developments positive some been have stronger price fundamentals for cattle cattle for fundamentals price stronger to see beginning are we time, same agreement, China will first resume resume will China first agreement, first the marks China with agreement opportunities, the CCA continues to to continues CCA the opportunities, rebounds, demand restaurant and dollar. appreciating E (BS encephalopathy spongiform bovine of case create incredible challenges for some some for challenges incredible create areas saturated with water, with will saturated no areas be may we that indications some and economic times. The abnormal doubt be one of the major stories of of stories major the of one be doubt n the supply side, tighter cattle cattle tighter side, supply n the R e po CCA President CCA vi Tra ). s rt T oew s The Canada-Colombia FTA was ratified FTA ratified was Canada-Colombia The There has been some good progress in in progress good some been has There The market access agreement with with agreement access market The Agri-Food Minister Minister Agri-Food With respect to the U.S. Country of of U.S. to the Country respect With I spent Canada Day in Shanghai with with inDay Shanghai Canada I spent By the time this report is published, is published, this report time the By Minister work here includes getting additional additional getting includes here work growing fastest the With well-received. very was beef the and May 2003 Chinese for opportunity first the was Michaëlle promoting Canadian Jean, R R will in be trade played a key role. a key role. played trade facilities approved for export since since export for approved facilities in hearings oral of round first the Canadian the with engaged fully to the panel. to the we case, it is While a challenging team. beef. its of safety the to ensure industry beef and cattle Canadian the the remaining technical steps can be be can steps technical remaining the products, these on ban its lift formally to agreed China this announcement, regulatory controls and the efforts of of efforts the and controls regulatory move this this fall. move We hope agreement. access market by Parliament in June, after the last last the after in June, by Parliament next in the industry cattle and beef 2010 the at beef boneless boneless argument compelling a very presents submission Canadian the that believe Colombian BS Colombian submissions. Mexican and Canadian hearings, continuing to assist our legal legal our to assist continuing hearings, China is directly attributable to to attributable is directly China O Canadian the for potential significant G G G approach. a key regulatory step in activating the the in activating step a key regulatory cattle were removed. removed. were cattle provides China world, in the economy since beef Canadian to eat citizens course, the substantial efforts of the the of efforts substantial the course, confidence in Canada’s strong in Canada’s strong confidence completed quickly so that product can can product that so quickly completed decade. decade. government responded to The to The responded government ussia has not yet approved a systems a systems approved yet not has ussia some for access including ussia, overnment team. In August, the U.S. the In August, team. overnment specifically and Canada of overnment eneva will have been completed. We We completed. will been have eneva rigin WT rigin R G O case, the CCA remains remains CCA the O case, itz and and itz eneva during these these during eneva TM products. products. TM E restrictions on live live on restrictions E G xpo event. The event event The event. xpo G overnor overnor erry erry O nce the the nce R R itz to regain to regain itz emaining emaining G eneral eneral O f f The Cattle Price and Basis Insurance Insurance Basis and Price Cattle The a for to press continues CCA The The CCA remains engaged on our other other our on engaged remains CCA The At present, Canada has virtually no no virtually has Canada At present, In August, the Philippine the In August, U.S. FTA. FTA. U.S. were among the many points I raised I raised points many the among were the and Program would program A national Program. which could be the biggest single single biggest the be could which FPT Ministerial Meeting in July. Meeting Ministerial My FPT Price Insurance National Cattle the with detail in great these We discussed have barriers. technical this important market-based risk risk market-based this important the the the through beef Canadian for their agreement. included the following: the included the at ministers agriculture provincial become has in what tool management is feasible. high tariffs and many layers of of layers many and tariffs high opened. fully are markets CCA strongly endorses the negotiation negotiation the endorses strongly CCA including files access market important Securing fats. and meal poultry meal, negotiators and feel confident that an an that confident feel and negotiators Canadian carcass value potential will will potential value carcass Canadian in way helping a long goes by-products blood meal, bone including products, Canadian animal-rendered by- animal-rendered Canadian negotiation of a comprehensive a comprehensive of negotiation until these realized fully be not returns. maximize producers Canadian Colombian legislature ratifies the the ratifies legislature Colombian key new markets for the bovine bovine the for markets key new O ambitious outcome for Canadian beef beef Canadian for outcome ambitious of such an agreement with the the with agreement an such of comments to the Ministers also also Ministers to the comments business volatile increasingly an Canada- the since industry beef and cattle Canadian the for opportunity access to the to the access during my presentation to federal and and to federal my presentation during environment. agreed to open its markets to to markets its to open agreed economic and trade agreement with with agreement trade and economic access over U.S. beef to that market market to that U.S. over beef access we willagreement, have preferential until the U.S. Congress acts to ratify to ratify acts U.S.until the Congress give all Canadian producers access to to access producers all Canadian give ur work to expand the customer base base customer the to expand ur work E uropean Union continues. The The continues. Union uropean K orea, Japan, and Mexico. Mexico. and Japan, orea, E U due to prohibitively to prohibitively U due E U trade negotiation negotiation U trade G overnment overnment E U, • • • • The FPT Ministerial group’s pledge group’s Ministerial FPT pledge The The CCA welcomed the recent recent the welcomed CCA The Agri While the program has been very very been has program the While widespread wet conditions on the the on conditions wet widespread farmland go unseeded. The The unseeded. go farmland of millions if this fall time acres of will and enable program, the of predictability and transparency the ongoing costs. The CCA remains remains CCA The costs. ongoing the speed the at tracking full movement deliver economically can technology by 2011 to full traceability looms; that will leave our producers less less producers our willthat leave this sector. funding for processors to implement to implement processors for funding volumes and costs of disposal. Costs Costs disposal. of costs and volumes methods must be considered considered be must methods particularly with respect to feed to feed respect with particularly shortages, in feed result may prairies producers to make timely decisions. decisions. totimely make producers but we believe timelines and and timelines believe we but borders would also provide relief to to relief provide also would borders provincial across beef inspected to consider governments provincial We urge allowances. program helpful, we believe that triggers triggers that believe we helpful, the in offsetting assist programs for particularly plants, processing SR of cost The budget. Cattle producers could face a tough a tough face could producers Cattle however it is still not evident that the the that it is still evident not however new technologies to reduce the the to reduce technologies new science-based. This will improve the will This the improve science-based. and defined clearly be should simply add another regulatory cost cost regulatory another add simply move doesn’t capacity slaughter several times in the past few years. years. few past in the times several smaller provincial abattoirs. The The abattoirs. provincial smaller of commerce. There is also great great is also There commerce. of access opportunities for provincially provincially for opportunities access cattle. from away to ensure to this funding adding maximum the than higher are abattoirs small provincial most at and disposal is reducing the the is reducing disposal and 2010 in the announced Federal federal the from announcement carefully to ensure that we don’t don’t we that to ensure carefully system, traceability our enhancing and to improving committed will up pick producers that concern competitive. competitive. costs of SR of costs Canadian of competitiveness details of the SR the of details government outlining the latest latest the outlining government R ecovery has been activated activated been has ecovery M disposal and provide provide and M disposal M programs first first M programs E xpanding market market xpanding M collection M collection • Internet. BIXS may be the most most BIXS the be may Internet. InfoXchange System or BIXS. or BIXS System InfoXchange Looking ahead, industry industry ahead, Looking BIXS is aiming for a September roll-out roll-out BIXS a September is aiming for Playing a big role is the Beef Beef is the role Playing a big was very pleased when Minister Minister when pleased very was R R for foundation partners followed by by followed partners foundation for the program roll-out. program the and feedlot marketing, cow-calf, the BIXS chain. will beef entire the through individual of sharing the facilitates Finding new ways to reduce production production to reduce ways new Finding Science Cattle Beef the for funding research funded by the National National by the funded research mechanism for producers to develop to develop producers for mechanism move forward. forward. move industry and we look forward to seeing to seeing forward look we and industry opportunities. business individual an on sectors packing improving industry competitiveness. I I competitiveness. industry improving product value is the focus of Beef Beef of focus is the value product health and detailed carcass data data carcass detailed and health we as objective CCA’s fundamental Cattle Cattle animal basis and will offer another another will and offer basis animal animal performance, genetic, animal animal genetic, performance, animal announced more than $6 million $6 in than more announced exciting initiative currently in the in the exciting initiative currently high-speed on producers cow-calf the to be will continue competitiveness enable better communication between between communication better enable costs, as well as new ways to improve to improve ways wellnew as costs, esearch is another important piece in in piece important is another esearch esearch Cluster in March. in March. Cluster esearch AgriStability will work better for all all for better will work AgriStability recommendations AgriStability finally,And longstanding our when conditions allow. conditions We also when test, increasing negative margin margin negative increasing test, viability eliminating the temporarily manner. same in the tailored remain outstanding. In view, our outstanding. remain be considered be may that response producers by redefining or or by redefining producers provide any disincentive to seed to seed disincentive any provide O asked that any other program program other any that asked the to ensure Ministers the asked eliminating caps. caps. eliminating of best by allowing the calculations cent, improving reference margin per 60 from to cent 70 per coverage do not programs crop insurance growers and cattle producers, we we producers, cattle and growers grain both of For benefit the grains. lympic or last three years and and years three last or lympic R esearch Council (BC Council esearch R C) C) R itz itz Travis President Toews, This research focuses on improving improving on focuses research This This same level of enthusiasm is is enthusiasm of level same This 35. The program is being well-received well-received is being program 35. The Science Cluster.Science Sincerely, I share their optimism. I believe we are are we optimism. I believe their I share Supplies are tight, market access is is access market tight, are Supplies Participating producers were equally equally were producers Participating Development Program was developed developed was Program Development forage and grasslands. Improved Improved grasslands. and forage Canada’s Beef through Canada Food from Brazil, Australia, the U.S. and U.S. the and Australia, Brazil, from 20 In August, is crucial. industry the for agriculture being exuded by this by this exuded being agriculture for enthusiasm by the encouraged truly to provide industry-specific training training industry-specific to provide the cattle industry for the benefit of of benefit the for industry cattle the of competitiveness the to improving research focused on improved food food improved on focused research product value is achieved through through is achieved value product meeting seasoned cattle industry industry cattle seasoned meeting feed better through productivity Check-off and Agriculture and Agri- and Agriculture and Check-off leaders was the highlight of the event. event. the of highlight the was leaders leaders. leaders. industry and applicants by both 18 of and ages the between producers improving, and we are beginning to to beginning are we and improving, industry. cattle in the involved Calgary Beef 2010, Beef students including Calgary Cattlemen’s Young Leaders (CYL) Young Cattlemen’s Leaders possible. The CCA remains committed committed remains CCA The possible. most the have must producers excitinginto toan be time heading O quality. product improved and safety new national youth initiative initiative youth national new Canadian producers. producers. Canadian students were on hand for the ILC the for hand on were students see price fundamentals improve. In In improve. fundamentals price see and welfare, and more productive productive more and welfare, and health animal improved alternatives, across Canada. For many students, For Canada. across many students, SR economical efficiency, announced by the CCA. The The CCA. by the announced and mentorship opportunities to young to young opportunities mentorship and evident in the huge response to the to the response huge in the evident youngereager generation. were they saying many with enthused, opportunities, Canada’s cattle Canada’s cattle opportunities, future these from benefit to fully order competitive industry environment environment industry competitive f course, attracting young people to to people young attracting f course, M disposal M disposal

Annual Report | 2010 Page 7 Page 8 The Canadian beef brand is integral to to is integral brand beef Canadian The (BIC) Centre Information Beef The Awareness of the Canadian beef brand beef Canadian the of Awareness As at September 7, September at As 2010, BIC has Beef Advantage (CBA) – those tangible (CBA) tangible – those Advantage Beef both BIC’s for initiatives marketing worked with 160 industry partners and and partners 160 with worked industry and key with partners works the nutritional benefits of beef beef of benefits nutritional the to optimize profitability; a healthful and and a healthful to optimize profitability; stringent juiciness; and tenderness attributes CBA competitors. our from values. carcass of optimization through achieving brand; beef Canadian the to a strong, contribute and benefit that viable Canadian beef industry. In In industry. beef Canadian viable B recognized for exceptional flavor, exceptional for recognized for awareness building on resources messages; while the trade brand brand trade the while messages; material and merchandising programs programs merchandising and material animal individual mandatory value maximizing and markets; programs and strategies marketing partners) with retail, foodservice and and foodservice retail, with partners) Canadian the on focuses positioning profitability; strategic global marketing marketing global strategic profitability; is that beef systems; identification leading world systems; inspection natural and in a pristine beef quality superior producing include: has signed 87 brand license license 87 brand signed has naturally nutrient-rich choice. supported by taste and convenience convenience and by taste supported stakeholders to develop effective effective to develop stakeholders saleable yields that increases thatyields increases saleable Domestic and Commercial Beef agreements (including 15 (including U.S. with agreements attributes that differentiate our product product our differentiate that attributes consumer brand positioning focuses on on focuses positioning brand consumer The trade. beef the and consumers environment; rigorous regulatory and and regulatory rigorous environment; and industry with co-operation quality and consistency; higher higher consistency; and quality Markets grading system to ensures superior superior to ensures system grading U.S. and domestic in the growth BIC focuses funders, government IC R e po BIC Committee Chair Committee BIC Judy N rt el s on The Canadian beef brand consumer consumer brand beef Canadian The Achieve growth in the domestic and U.S. U.S. and domestic the in growth Achieve Safeway; McDonald’s; Boston Pizza; Several key beef attributes were higher higher were attributes key beef Several Panago Pizza; Freson’s Pizza; Panago I Meat Solutions; Sobeys; Quiznos. Sobeys; Solutions; Meat May 2010, focused in Alberta and the the and May 2010, in Alberta focused who eat beef 1-2 a with beef eat week who per times Canada Canada; Foods; Costco Fine towards the healthfulness of beef. The The beef. of healthfulness the towards to increase was campaign the was nine per cent higher in both the the in both higher cent per nine was functional programs at BIC such as a a as BICat such programs functional following the consumer brand brand consumer the following Public relations initiatives targeting targeting initiatives Public relations those not aware of the campaign. campaign. the of aware not those markets processing operations, including: XL XL including: operations, processing reached 95 per cent of the target target the of cent per 95 reached March- from ran campaign marketing results: Awareness of the Canadian Canadian the of Awareness results: Campaign programs. restaurant relations public contest, radio (11 per cent higher in Alberta and five five and (11 in Alberta higher cent per impressions. The campaign drove a a drove campaign The impressions. beef brand mark increased significantly significantly increased mark brand beef leveraging and initiatives, professional G Canadian beef by utilizing beef Canadian cross- important part of a healthy eating plan” plan” eating a healthy of part important beef of healthfulness the of perception specific focus on mothers 25-49 years years 25-49 mothers on focus specific higher than before the campaign and and campaign the before than higher per cent higher in the in the higher cent per strong call to action to purchase to purchase to action call strong in Alberta); “Canadian beef is a is a beef “Canadian in Alberta); higher (nine is nutritious” cent per beef G 2009 post than higher cent per seven of age who are the family’s food family’s the food are who age of attitudes positive to increase and brand beef Canadian the of awareness about 27 times, resulting in 100 resulting 27 million times, about nutritious and healthy product” (10 per product” healthy and nutritious campaign targeted beef consumers consumers beef targeted campaign decision makers. The campaign campaign The makers. decision external trade partners through through partners trade external health and booklets recipe campaign, among consumers aware of the the of aware consumers among to compared campaign the of aware achieved.was Consumer awareness 15 cent achieved, per was awareness – in the campaign campaign including, “Beef is an is an “Beef including, campaign cent per 20 In Alberta, campaign. cent higher in Alberta). higher cent group who heard or saw the campaign campaign the saw or heard who group grocery store and quick-service quick-service and store grocery TA and Alberta among consumers consumers among TA Alberta and reater Toronto ( reater Area G TA, 30 per cent cent TA, per 30 G G TA); “ TA). of goal The G A; Cargill Cargill A; G round round The MIB monthly e-newsletter has has e-newsletter MIBThe monthly To maintain credibility and strengthen To strengthen and credibility maintain Total disappearance was lower in 2009, in 2009, lower was Total disappearance January launch, the new Canadian beef beef Canadian new the launch, January 30 million Canadian consumers with with consumers million30 Canadian 4,000 fans. BIC’s (MIB) fans. Make it Beef 4,000 Agriculture and Agri-Food Canada. Agri-Food and Agriculture 2009 increased to $12.87/kg increased 2009 ($12.17/ BIC protects beef producer interests by by interests producer beef BIC protects E working with government in areas such such in areas government with working Nutrient Nutrient Facebook page has attracted over over attracted has page Facebook over reached media lifestyle and food the Heart and Stroke Foundation’s Stroke and Heart the the lowest since 1997. since lowest the beef. Canadian of safety the respondents of cent 79 per found Health Check program, leading the the leading program, Check Health HealthLink newsletter containing containing newsletter HealthLink retail and leading consumer magazines. magazines. consumer leading and retail recommendations and labelling. labelling. and recommendations relationships among the health health the among relationships recession resulted in Canadians eating eating in Canadians resulted recession of cent per 89 with high remains market closures related to the H1N1 to the related closures market meetings with Health Canada and and Canada Health with meetings its Since messaging. beef positive industry meetings on sodium reduction, reduction, sodium on meetings industry in 2009, by 3.8 per cent. per by 3.8 in 2009, to had also Beef beef. as such proteins steady. held market to contribution beef’s about messages Club initiatives reached over 3.5 million over reached Club initiatives professional community, over 3,250 3,250 over community, professional less meat in 2009 – down 1.3 per cent, 1.3 cent, – down per in 2009 meat less domestic the of share Canadian but Canadians expressing confidence in in confidence expressing Canadians BIC’s receive professionals health Canada of Farmers Dairy the Canada, kg 2008). Beef demand also increased increased also demand Beef 2008). kg nutrition information and positive positive and information nutrition almost 20,000 subscribers. almost 20,000 as safety, food nutrition outbreak. Average retail beef prices in in prices beef retail Average outbreak. consumers through recipe booklets at at booklets recipe through consumers and the the and contend against large supplies of of supplies large against contend survey A subscriber diet. a healthy consumer confidence in Canadian beef beef in Canadian confidence consumer timely. O information the consider cent 87 per and evidenced-based to be information the consider of Dietitians the with collaboration domestic pork due to international to international due pork domestic priced in higher seen were declines largest the times, economic difficult xamples include participation in food in food participation include xamples E R gg Farmers of Canada, and and Canada, of Farmers gg ich Working Working ich O verall, the the verall, G E xpected in in xpected roup meetings, meetings, roup

verall, verall, The United States continues to be the the to be continues States United The Maximizing value through optimization of of optimization through value Maximizing A key to increasing market size and size and market A key to increasing year, BIC has worked extensively with with year, extensively worked BIC has $7.04 by managed million been have BIC. to retail training BIC provides (retail, partners BIC’s trade with work Pizza, abc Family abc Pizza, trade foodservice the BIC educates industry foodservice with BIC works world’s largest beef consuming nation nation consuming beef world’s largest through new cuts. new through in resulted processing) foodservice, the CBA. This year, This CBA. BIC the worked shows trade seminars, focused through million was funded through BIC. through million funded was maintaining a higher share of the the of share a higher maintaining U.S. Market beef with a total value of more than than more of value a total with beef commercial and fed involving projects (2009/10), year fiscal previous 111 assisting and attributes, brand beef Canadian leveraging while positioning and to build awareness partners Costco, as such retailers leading foodservice and retail at programs beef branded introducing items, menu beef new by featuring sales beef increased inception of the Product Development Development Product the of inception 11 on product new partners industry with worked BIC has beef. beef exports. While country of origin origin of country While exports. beef Sobeys. and Safeway Canada carcass value carcass Canada’s largest export market market export Canada’s largest new products and reformulation of of reformulation and products new and distributors foodservice national six years ago until the end of the the of end until the ago six years Spot. White and Astors Jack Quiznos, supply chain alignmentrequired. where operators, distributors, processors, use carcass increasing and outlets, and and Boston McDonald’s, as such operators with directly works and editorials; and accounting for 73 per cent of Canada’s Canada’s of cent 73 for per accounting It is also beef. of importer largest and brand the around comprehension increase and CBA the communicate to partners education and users end existing products to utilize Canadian to utilize Canadian products existing foodservice leading with extensively to of buildchain awareness restaurants development initiatives; since the the since initiatives; development of is development market domestic use of Canadian beef. In the current current In the beef. Canadian of use R O eformulations Partners Program Program Partners eformulations f that total, approximately $1.8 total, approximately f that R estaurants, estaurants, 10,500 tonnes over 2008. Value of Value of 2008. over 10,500 tonnes The global recession impacted U.S. impacted recession global The Canadian Cattle with U.S. Plants Plants U.S. with Cattle Canadian Strategy to Optimize Demand for for Demand Optimize to Strategy 2009, Canada exported 348,000 348,000 exported Canada 2009, 2009 were $933 million, a decrease of of $933 million, were a decrease 2009 year, BIC has made presentations to to year, presentations made BIC has 92 per cent confirm BIC helped them them BIC helped confirm cent 92 per U.S. packer participation via education via education U.S. participation packer $80 million. $80 BIC’s approach is alignment with with isBIC’s alignment approach U.S. with to work trade BIC continues BIC adeveloped comprehensive R Despite C Despite trade professionals trade through trade tonnes to the U.S., a decrease of of U.S., to the a decrease tonnes to mid-sized U.S. retail operations with with U.S.to mid-sized operations retail resources and market development development market and resources retail prices dropped 1.2 per cent. In In 1.2 cent. per dropped prices retail meat sales, even more so than in in than so more even sales, meat meatcool.info marketing of beef from Canadian fed fed Canadian from beef of marketing partners to communicate key points of of key points to communicate partners impact, and increase brand awareness, awareness, brand increase and impact, (Clabelling better understand the overall value of of value overall the understand better buyers indicate BIC enabled their their BIC enabled indicate buyers publications. media U.S.in trade leading a C launched initiatives to positively impact the the impact to positively initiatives Canada’s packers and U.S. distributor U.S. and distributor Canada’s packers Canadian beef. Canadian Canada. U.S. beef disappearance disappearance U.S. beef Canada. Canadian market development development market Canadian U.S. to the in exports beef Canadian support that leverage the CBA. This This CBA. the leverage that support shows. suggests opportunities exist for for exist opportunities suggests seminars in strategic U.S. markets. BIC BIC U.S. markets. in strategic seminars and reached over 30,000 U.S. meat U.S. meat 30,000 over reached and contacts key trade U.S. meat 300 over C the to mitigate aggressively BIC works trade, cattle and overall quality of Canadian beef; while while beef; Canadian of quality overall the understand to better organization C about advertisements C of clients to build awareness of the CBA. CBA. the of to build awareness clients communications package around C around package communications and is delivering the message to small to small message the is delivering and differentiation, and provide educational educational provide and differentiation, demand and value. and demand demand was down 3.4 per cent and and cent 3.4 per down was demand beef cent, by 2.4 per in 2009 declined esearch reveals 91 per cent of U.S.91 of reveals cent per esearch OO L regulations, and placed trade trade placed and L regulations, OO OO L, market intelligence intelligence market L, OO ) to communicate details details ) to communicate L) has impacted beef beef L) impacted has L website ( L website OO www. L mitigation mitigation L OO L L OO L L Judy Nelson, Committee Chair Committee Nelson, Judy An environmental scan of check-off check-off of scan environmental An In 2008/09, over half of BIC’s revenue BIC’s of half over In revenue 2008/09, (5.5:1).States activities Marketing was derived from non check-off check-off non from derived was work involves Strategy BIC’s Cattle Live with U.S. packers to identify key key to identify U.S.with packers R Federal and Alberta Legacy funds. BIC BIC funds. Legacy Alberta and Federal check-off producer from solely funded jurisdictions, conducted by Dr. John conducted jurisdictions, products (multiple countries of origin). of (multiple countries products utilizing initiatives B labelled brand retailer to support elements branded of development and products, beef origin mixed regarding perceptions increasing systems, production U.S. the industry’s enhancing include benefit of 9:1 on partner programs. programs. 9:1 of partner on benefit overall an for contributions partner industry private against funds legacy and producer by leveraging producers 3:1 against leveraged are programs industry on impact investment, competing and in Canada programs Canadian beef. The study found on on found study The beef. Canadian of University the at Cranfield live cattle. Canadian for bidding higher than the check-off return for for return check-off the than higher is This producers. beef Canadian sources. BIC’s domestic programs are are programs BIC’s domestic sources. specifically delivered an average return return average an delivered specifically segments, to maintain and enhance enhance and to maintain segments, average from 2005 to 2008, that every every that to 2008, 2005 from average In Conclusion Canadian in the systems assurance safety and quality around awareness of $7.55 in producer benefits for every $7.55 every of for benefits in producer $9 for earned activities marketing and key addressed and investment off can often bring further value to to value further bring often can in research dollar invested check-off for demand and competitiveness compares Canada how evaluated enhancing industry, production cattle check-off dollar invested. check-off (5:1) Australia either United the or dollars, while commercial beef and U.S. and beef commercial while dollars, on return producer around questions and markets in target customers U.S. the within market. exports cattle demand, and to optimize competitive to optimize competitive and demand, understanding of consumer consumer of understanding cattle Canadian of understanding globally to other commodities’ check- commodities’ to other globally espectfully submitted, espectfully G uelph, uelph, E fforts fforts

Annual Report | 2010 Page 9 Page 10 The export results indicate Canada is is Canada indicate results export The These export results were achieved in achieved were results export These a for cent 52Taiwan per increased prosperity export of promise The Specifically, Canadian beef exports to to exports beef Canadian Specifically, Mexico increased 34 per cent for a a for cent per 34 increased Mexico R holds marketplace global the which these results in the current global global current in the results these (CB Federation these key markets. markets. key these two decades, the Canada Beef Beef Canada the decades, two past the for where, key markets the ($8.1 million). 1,900 tonnes total to ($37 million);tonnes exports and ($100.3 tonnes million); 25,000 total From January to June of this year, of to June From January amply was beef Canadian for value (January - May 2010). (January value value. Canadian beef exports to to exports beef Canadian value. C rising Canadian dollar serves to to dollar serves Canadian rising international value premiums on its its on premiums value international full achieving and products increased 86 per cent to 9,200 to 9,200 cent per 86 increased by volume up 12 cent per increase, in Asia and Mexico increased 50 per per 50 increased Mexico and in Asia Canadian beef exports to key markets to key markets exports beef Canadian significantly underscore the the underscore significantly shipping a higher-valued mix of a of higher-valued mix shipping offices of local representation and and representation of local offices effectiveness of CB of effectiveness climate of economic turmoil and a a and turmoil climate economic of by value. cent 70and per cent by volume and 18 per cent by by 18 cent and by volume per cent up 15.6 are world to the per exports beef Canadian total comparison, By key markets. in these exports development Achieving programs. market delivered comprehensive to Hong exports ($24.8 million); tonnes to 4,000 cent per 99 increased to Japan exports cent by volume and 70 per cent by by cent 70 and per by volume cent demonstrated in the first half of 2010. of half first in the demonstrated ussia also showed a significant a significant showed also ussia B EF R E F) has operated operated has F) K ong/Macau ong/Macau epo CB G E i F programs in F programs b E Dr F Board Chair F Board u ry rt E xport xport – a total value difference of $100 of difference value – a total The current plan continues this this continues plan current The The Canada Beef Beef Canada The The Canadian cattle and beef industry industry beef and cattle Canadian The Taiwan, Mexico, China, Mainland Arab Arab 2010/11 Plan, Business Strategic 23, 2010, active the at is targeted E Prod the Paris, R when selling in Asia plus Mexico as as Mexico plus selling in Asia when Mainland China. Mainland Markets’ section within its strategy strategy its within section Markets’ R R for beef derived from under-30- from derived beef for value in added head per $85 to add those same products sold in the U.S. in the sold products same those the Federation created a ‘New a ‘New created Federation the that targeted programs specifically at at specifically programs targeted that the completion of specific market market specific of completion the represented at the SIAL food show in show SIAL food the at represented ratified by its general membership at at membership general by its ratified markets that have provided in those efforts development market Canada’s of cattle behalf on recovery can what over cattle (UTM) months markets of Japan, Taiwan, Japan, of markets Hong beef awareness mission will bring key will bring mission awareness beef be held in held be will seminars building demand beef international markets has the ability ability the has markets international its Semi-Annual Meeting held March March held Meeting Semi-Annual its that reality to the in comparison stands This in Canada. generated be pursuit of market access and market market and access market of pursuit to key access viable Commercially Canadian beef – specifically the the – specifically beef Canadian has focussed its long-term long-term its focussed has strategy and will see Canadian beef beef Canadian will and see strategy and the the and also designed to deliver augmented augmented to deliver designed also It is markets. key international other & ACCESS MARKET FOCUSSED ON as compared to the domestic market market domestic to the compared as a at $15 sold are per-head discount and sales. In its previous fiscal year, fiscal previous In its sales. and markets international diversifying and Mexico, Macau, and commercially-viable access to to access commercially-viable South in Japan, efforts access for calls plan The industry. beef and U.S. to the compared development targets on increasing targets development MARKET RECOVERYMARKET CBEF STRATEGIC BUSINESS PLAN STRATEGICCBEF BUSINESS PLAN ussian meat industry executives to to executives industry meat ussian ussia, the Middle Middle the ussia, ussia, the the ussia, mirates. As well, Canadian well, Canadian As Emirates. G ulfood Show in the United United in the Show ulfood R E ussia – and a – and ussia uropean Union ( Union uropean xpo Show in Show xpo E xport Federation’s xport E ast and the the and ast R ussia – and now now – and ussia R ussian VIP ussian R E U) and and U) ussia ussia K E orea, orea, K U. ong ong • • • • • • • • • • The strategic market development development market strategic The Australia’s exports are grain fed). grain are Australia’s exports Argentina, India and New Zealand. Zealand. New and India Argentina, 2009, it ranked tenth in the world in world in the tenth it ranked 2009, In its 2009/10 fiscal year ended 2009/10In its ended year fiscal Plan continue to be: to be: Plan continue March 31,March 2010, Federation the Despite the market interruptions of of interruptions market the Despite Federation’s third following the U.S. and Australia U.S. Australia the following third and U.S., the Australia, Brazil, following remains Canada years, seven last the $143for and beef million in Canadian Federation directly was responsible and Federation’sthe program third with the inclusion of live exports. live of exports. inclusion the with third it ranked exports, global of terms In production. global total of terms veal exports in 2009. In terms of of In terms in 2009. exports veal (assuming that at least one-third of of one-third (assuming least at that relationships with Canadian suppliers suppliers Canadian with relationships return on investment, every dollar every investment, on return market developmentThe projects. programs of the 2010/11 the of programs Business in inclusion of live cattle. live of cattle. inclusion the with world in the exporter beef seventh it ranked alone, products year. last exports in beef in CB invested Canada to foster long-term long-term to foster Canada Canada was also the largest grain-fed grain-fed largest the also was Canada services – indicating that the the that – indicating services to U.S. the of in 2009 outside sales O attributed 41 per cent of their export export 41 their of cent per attributed business beef Canadian growing and to developing commitment the and only beef and veal products, it ranked it ranked products, veal and beef only and producing beef top the of one completed 526 such individual 526 individual such completed exporting nations in the world. In world. in the nations exporting CURRENT EXPORT OUTLOOK EXPORT CURRENT n the basis of beef and veal veal and beef of basis n the VIP beef awareness mission awareness VIP beef Program Program Development Market Partner food shows food retail and food service promotions service food and retail market research market promotional materials promotional representation market local Canadian beef seminars beef Canadian newsletters and websites and newsletters advertising and public relations public and advertising R ussia. E xport Members Members xport E F resulted in over $19 in over F resulted O n the basis of of basis n the The Federation believes that we that have believes Federation The The Federation believes that by by that believes Federation The The mood of our industry is reflected is reflected industry our of mood The As we’ve seen since 2005, our cow cow our 2005, since we’ve seen As 2010, exports to these markets are are markets 2010, to these exports 2015 of exporting 800,000 tonnes, tonnes, 2015 800,000 exporting of With these lowered expectations, our our expectations, lowered these With While Canadian beef has experienced experienced has beef Canadian While Since 2006, exports to our key to our exports 2006, Since E E R K with 384,000 tonnes going to to going tonnes 384,000 with year the for goal the set Members with 137,000with cent – per a 65 tonnes the normalization of trade in all other in all other trade of normalization the is markets seven to these trade Fixing fortunes. our change to fundamentally fewer head of cattle will be processed will processed be cattle of head fewer years four just to do planned they in 2015 export for than beef of tonnes the U.S. the 2015that decreased been had goal reached the turning point and are are and point turning the reached markets outside of the U.S. the of put outside markets than industry to our important more re-establishing trade with South South with trade re-establishing rebounding. realities. In 2006, our our In 2006, realities. markets in Asia and Mexico have have Mexico and in Asia markets in Canada – and either these extra extra these either – and in Canada markets outside of the U.S. 2010,the of By outside markets herd and national beef processing processing beef national and herd by our annually set goals in the million) pre-BS our below by 45 per cent to 437,000 cent per by 45 tonnes now firmly on the road to recovery. to recovery. road the on firmly now significantly. our cow herd drops by 950,000 head. head. by 950,000 drops herd cow our are they equal, being things all other access to Japan, Taiwan, to Japan, Mexico, access capacity have both decreased decreased both have capacity U.S. to the or will exported be cattle 875,000 earlier. that means This market of is a reflection achievable crisis and H1N1 and crisis to this pause gave are still 139,000 tonnes ($870 stillare 139,000 tonnes exports our recovery, trade a partial demonstrated strong and steady steady and strong demonstrated decrease – going to markets outside outside to markets – going decrease CAUSE FOR OPTIMISM CAUSE FOR going to process 350,000 fewer fewer 350,000 to process going growth. However as we have seen in seen have we as However growth. financial world the In 2009, growth. xport Members are telling us that , telling, are that us Members xport orea and China, and expanding expanding and China, and orea xport Members. Their view of the the of view Their Members. xport ussia and the the and ussia E U, we have the ability U, ability the have we E xport xport E highs. The reopening of Mainland China and and China Mainland of reopening The The Federation’s clients primary $3.5 million in beef and veal products products veal and million$3.5 in beef to tallow million$35 bovine of $130 million. E Mainland China market alone; and and alone; market China Mainland BS Mainland market fully opens – – opens fully market Mainland Macau markets to approximately to approximately markets Macau Hong China, Mainland together. Fixing trade to these seven seven to these together. trade Fixing to the combined markets of Mainland Mainland of markets combined to the in trade of normalization eventual the their current $65 million in sales to to million $65 in sales current their tallow to Mainland China will – based will China to Mainland – based tallow Hong Hong renewed focus on expansion and and expansion on focus renewed markets has the ability to move our our to move ability the has markets industry from a survival mode to a to a mode a survival from industry million will move directly to Mainland tomillion Mainland will directly move primarily in markets. these export future their that indicated of intentions export by the out borne is strongly belief This prosperity. recovering previous export levels in previous export recovering believe they will be able to double to double willable they be believe indicating that an additional $65 $65 additional an that indicating Hong China, a major represents beef Canadian China – bringing total Canadian beef beef Canadian total – bringing China step on the road to recovery. Prior to to Prior to recovery. road the on step our our and veal sales to the combined combined to the sales veal and approximately $45 million. Taken $45 approximately of in sales – result today’son prices growth lies outside of the U.S. the of and outside lies growth xport Member Survey, they they Survey, Member xport E E , Canada in 2002 sold a peak a peak sold in 2002 , Canada xport Members. In 2010 our Members. xport K ong and Macau when the the when Macau and ong K O ong and Macau. Macau. and ong n the tallow side, side, tallow n the K ong and and ong - giving our members a 19:1 members our on - giving return Sincerely, In summary, it has been an active active an been it has In summary, 526 market development activities activities development 526 market $110 million to $175 this million when $85 per head in the export markets markets export in the head per $85 Gib Drury, Board Chair Board Drury, Gib together, the Federation expects to to expects together, Federation the Mexican markets as well as well as markets Mexican their values. We can obtain an extra extra an obtain We can values. their Hong Hong the the the rational for creating an an creating for rational the market access has been normalized. been has access market markets, it will lead to renewed to renewed it will lead markets, export in our development market Canada’s beef export volumes have have volumes export Canada’s beef investment. We are continuing to to We continuing are investment. CB its mission of beef promotion and and promotion beef of mission its distributors beef and processors beef producers, beef between partnership a on based organization independent beef industry. Canadian entire the for prosperity see sales of bovine products to the to the products bovine of sales see has not lost its validity or or validity its lost not has substantially so and have increased normalization in our key Asian and and keyin our Asian normalization and productive year for CB for year productive and China, Mainland of markets combined a $15 U.S. selling into the discount compared to the domestic market or or market domestic to the compared actively pursue market access access market pursue actively enters the 20th year of its existence, existence, its of year 20th the enters effectiveness. As CB As effectiveness. developing new markets in markets new developing E E F has hosted a record-breaking a record-breaking hosted F has U and the Middle Middle the U and K ong and Macau increase by by increase Macau and ong E F continues on E ast. As CB As ast. E R F. ussia, ussia, E F F

Annual Report | 2010 Page 11 Page 12 1. 2. E R the competitiveness of Canada’s of competitiveness the to improve potential greatest the It producers. cattle Canadian for Check- Beef Canadian the from R BCRC research. Increasing the research. resources marketing and research earned $9 earned research and marketing is allocated to the Beef Cattle Cattle Beef to the is allocated potential economic importance) are: importance) economic potential six priority These industry. beef BC Current producers. national the of benefits the increase national every that indicated Currently, 10 national of every cents Reduced Costs Production areas (and their of areas estimate an with areas on focused are activities would to research allocated a was there that noted also check-off dollar collected in Alberta in Alberta dollar collected check-off check-off to Canadian cattle cattle to Canadian check-off in underinvestment considerable in dollar invested check-off valuating the the valuating esearch Council. A recent report report A recent Council. esearch

Animal Health and Welfare: Welfare: and Health Animal Forage and Grassland: Grassland: and Forage Approximately 80 per cent of cent per 80 Approximately R while animals consume only consume animals while treatment and feed savings). feed and treatment feeder placed in fall loss death the forage. forage. million annually (over and above above and (over annually million beef cows and replacement replacement and cows beef $10 than more industry beef Canadian the save would cent per heifers on pasture for one more more one for pasture on heifers occurs production Canada’s beef annually. cow-calf sector $3.8 million $3.8 sector cow-calf to 1.5 cent per two from calves calves. in feedlot costs treatment and death of cause day every winter would save the save would winter day every espiratory disease is a leading is a leading disease espiratory K eeping all Canada’s of eeping E conomic Benefits Benefits conomic e BCR Ch lie Ch ar po C Chair C research RC research R educe educe rt ri s O tie ff

1. The Verified Production Beef 4. 3. 2. Verified Beef Production (Quality Production Verified Beef BC . www.cattle.ca/learn-about-the-bcrc BC on information More Starts Here) Starts vision to have high-quality Canadian Canadian high-quality to have vision (Quality Starts Here) program is Here) program Starts (Quality research is available at is available research Improved Product Value Product Improved also under the auspices of the of auspices the under also

Saving one cent per per cent one Saving Safety: Food Feed Efficiency: R Efficiency: Feed SRM disposal: Beef Quality: Beef year to Canada’s beef industry. A industry. to Canada’s beef year $39 million per year to Canada’s million year $39 per would be worth $27 million per worth be would Canada’s save would beef would save Canada’s save would cow-calf to over $75 per head. SR $75to over head. per $0 from increased have feedlots from the loin, rib and sirloin loin, and rib the from recalls safety food to reduced feeding costs by one per cent cent per by one costs feeding value of cuts from the hip, the chuck, from cuts of value risk material (SR material risk ban is costing small abattoirs small abattoirs is costing ban and farms for services pickup per by one feed:gain improving improvement in the value of cuts cuts of value in the improvement basis) weight (carcass due pound industry $21 million year. per industry beef industry. industry. beef worth be would shank and brisket beef industry $13 annually. million industry beef Canadian the save would levels to 1999 cutters dark of incidence sector $10 annually. million sector sector $6 million annually, and and annually, million $6 sector one per cent improvement in the improvement cent per one head. per to $30 close Deadstock 2003. since escalated Canada’s save would feedlot cent disposal under the enhanced feed feed enhanced the under disposal R C. This supports the industry’s industry’s the supports C. This A one per cent cent per A one Costs of specified specified of Costs R educing the educing M) disposal have M) disposal educing winter winter educing

R C funded C funded M 14,400. This represents an 14,400. represents This VBP reports continued growth in growth continued reports VBP As progressive beef producers are producers beef progressive As 2009. world customers. In 2009 in order in order In 2009 customers. world Charlie Christie, BCRC Chair BCRC Christie, Charlie R a received which Manual Producer www.beefsafety.ab.ca www.verifiedbeef.org totalling nearly now workshops to save administration costs it was costs administration to save the national website at website national the visit please information For further to audit validation optional the there In addition operations. feedlot of year, last the number the with CFIA in from re-review technical most outstanding by and Canadian outstanding most results to the producer to the results beef products recognized as the as recognized products beef instead of the QSH producer producer QSH the of instead likely to be among the first enrolled enrolled first the likelyamong to be at website VBP provincial program. VBP the with registered become from interest of a result been attending operations cattle beef importance of research and of research importance G sub-committee. streamline administration and keep and administration streamline and audited on VBP, on audited and provincial in participated have who operations cattle 500 nearly now are cattle production in Canada. in Canada. production cattle beef of cent per 35-45 estimated BC to the directly report should VBP that determined community. community. the communicating for conduit a valuable be also may coordinators VBP low, revised the including costs disseminating relevant research espectfully submitted, submitted, espectfully rowth in the past year has largely largely has year past in the rowth E R fforts continue to continue fforts C committee, C committee, or the the or .

The program has grown steadily since since steadily grown has program The The role of the Cattle Feeder Council Council Feeder Cattle the of role The Association (ACFA),Association CFC still the While the council would like to see like would council to see the While who are not members of the ACFA. the of members not are who the development of the CPIP and has CPIP has the of and development the the the The grading. beef of consistency the Beef Canadian the year. past the CFC’s of summary Following is a brief those particularly in Alberta, feeders Alberta in southern operators feedlot for the council to consider. council the for CFC reference chips for identifying meat meat chips for identifying reference specific of issues (CFC) is to address per cent of fed cattle in Alberta were were in Alberta cattle fed of cent per this year, earlier and 13 inception its CPIP the of by AFSC. implementation of use the CFC supports The market. to improve practices and methods sector feeding cattle to the relevance CFC worked with with CFC worked the of introduction cattle for forum a valuable provides to call a conference and meetings CFC has been following the work of of work the following been CFC has Feeders’ Cattle Alberta the CFC and five year, held has past council the has never been a shortage of issues issues of a shortage been never has covered by CPIP policies. This can be be can This by CPIP policies. covered the to monitor continued colour. will so the improves, technology as Grading Beef over activities and interest of areas the between cooperation more and consistency of the beef that we we that beef the of consistency and start positive been has camera the With industry. Alberta the of challenges facing this sector, there this sector, there facing challenges deal with a wide range of topics. topics. of range a wide with deal Cattle Price Insurance Program Program Price Insurance Cattle (CPIP) greater participation from large large from participation greater plus V camera and the standard standard the and V camera E plus R e G rt po ibson Capital on on Capital ibson CFC Chair CFC H G plus V grading V grading E plus ow rading Agency on on Agency rading ar d B O r Ekke ver the the ver ing Through the Policy Advisory Policy Advisory the Through The council submitted a series of of a series submitted council The The recent announcement by ALMA to to by ALMA announcement recent The Alberta is working on a model for for a model on is working Alberta A After reviewing occupational health health occupational reviewing After years in feed grain research. A report A report research. grain in feed years E with the Intensive Livestock Working Working Livestock Intensive the with N Feed Feed feeding operations are practical and and practical are operations feeding through the Land Use Framework Framework Use Land the through feeders’ cost of production. production. of cost feeders’ to grain returns will improve that both CFC handlers. and animals both for mature to re-tag producers forcing verifying calves to enhance the the to enhance calves verifying (LUF). (A recommendations to CCIA regarding to regarding CCIA recommendations recommendation of the CFC, ABP has CFC, has ABP the of recommendation include a new organization for for organization a new include minimize risk and receive coverage in coverage receive minimize and risk management issues that will arise will that arise issues management invest a further $8 million through its its million through $8 a further invest producers and reduce the cattle cattle the reduce and producers invested 1.5 millionfive invested over dollars age for procedures the improve presented to the council this summer. council to the presented CFC has been engaged with the the with engaged been CFC has CFC has been committed to feed to feed committed been CFC has stakeholders, the stakeholders, G CFC is working also science-based. sees the need for varieties of grain grain of varieties for need the sees agricultural health and safety safety and health agricultural and safety on farms and ranches in ranches and farms on safety and education and training that would would that training and education and the Technical Advisory Technical the Advisory and Issues/Manure Environmental to feeders cattle for tool effective an age verification. CFC opposed the the CFC opposed verification. age and traceability identification, animal Feed Grains Research Feed Grains to CCIA with to work offered also with animals on the first year of this project was was this project of year first the on consultation with industry industry with consultation case of a market collapse. a market of case efficiency and integrity of the system. the of integrity and efficiency de-listing of barcode tags because because tags barcode of de-listing Management CCIA TraceabilityCCIA Occupational Health and Safety and Health Occupational grains research for many years and and years many for research grains O nvironmental Partnership of Alberta Alberta of Partnership nvironmental roup (ILWroup R E PA regulations involving confined confined involving PA regulations CB and A and CB PA) to address the manure manure PA) the to address G rain Initiative is encouraging. rain G R ) and the Agri- the ) and R D to ensure that any any that D to ensure FID tags creates risks risks creates FID tags G overnment of overnment G O G roup, roup, n the n the roup roup The council is also following the the following is also council The John Schooten, Zone 2 Zone Schooten, John Transfers Veterinary Medicine, University of of University Medicine, Veterinary Alberta Alberta ABP provided funding for the first first the for funding provided ABP ALMA. ALMA. ABP Feedlot Mortality Study Feedlot ABP Mortality Study that is being funded by the by the funded is being that Study Power Market Packer the on Services Sheldon Hauca, Zone 8 Zone Hauca, Sheldon Sincerely, year of a two-year study by Dr. study a two-year of year year of the project in cooperation in cooperation project the of year E water licensing process and looking looking and process licensing water with other funding agencies. funding other with Pat 3 large at Zone Thiessen, Bryan than costly and onerous legislation. onerous thanand costly that believes this initiative and Don Don Howard Chair Bekkering, Dave Solverson, Zone 6 Zone Solverson, Dave transfer market that will that allow market transfer current the for basis historical the feedlot mortalities. The CFC has CFC has The mortalities. feedlot the final report at our April meeting. meeting. April our at report final the reviewed and study basis cattle fed to CanFax Water Licensing and Allocation more to improve health and safety safety and health to improve more received the report from the first year year first the from report the received CFC has led the ABP involvement in involvement ABP the led CFC has in right) provides the most effective effective most the in provides right) progress of CanFax progress Calgary, that investigates unusual unusual investigates that Calgary, CFC provided a portion of the funding funding the of a portion CFC provided Chuck MacLean, Zone 1 large at Zone MacLean, Chuck Chad Meunier, Chad 7 Zone 5 Zone Christie, Charlie 4 Zone Ference, Craig agricultural safety and health. The The health. and safety agricultural education and training will do far will far training do and education and reasonable water allocation allocation water reasonable and a fair for point starting practical and in first time, (first system allocation that CFC believes transfers. allocation water for system upgraded an at and is now supporting the second second the supporting is now and continued economic growth and and growth economic continued development in Alberta. indevelopment Alberta. and Packer Market PowerPacker Market Study and Canada-U.S. Fed Cattle Basis Study Study Basis Fed Cattle Canada-U.S. ugene Janzen, of the Faculty of of Faculty the of Janzen, ugene E E aton, Zone 9 Zone aton, vans, Zone 3 Zone vans, E nvironment is reviewing the R esearch Services for the the for Services esearch R esearch esearch

Annual Report | 2010 Page 13 Page 14 The overall provincial herd cost to the to the cost herd provincial overall The The review of regulatory burden of of burden regulatory of review The As an adjunct to the review acost- review to the adjunct an As Alberta is $6.41 cow. per O Alberta 22,000 cow calf producers is still $4 is still $4 producers calf cow 22,000 $5.36 depending on herd size, with a size, with herd on depending $5.36 $11 any without year million per R weigh the costs of producer and and producer of costs the weigh was a range between $5 for large large for $5 between arange was traceability for the cow calf sector sector calf cow the for traceability of cost overall the modeling, financial the the O incentive. financial was verification age and traceability verification work was begun as part part as begun was work verification Hays, ABP Policy Analyst, is Policy Analyst, ABP Hays, CIC reduced to between 43 cents to cents 43 to between reduced million with the age verification verification million age the with for producers for cost regulatory provincial herd of up to $3 for each each for up to $3 of herd provincial 1, 2009 January period the between be a “next level” analysis that would would that analysis level” a “next be would study This considered. being is area this of assessment benefit incentive. cow. per $2.28 of average provincial temporarily been has producers and traceability of cost the incentive burden this year. It addresses the the year. this burden It addresses CIC initiated a project to update to update aproject CIC initiated support program of $15 of program million support smaller herds of 50 head. The The head. 50 of herds smaller and December 31, the December 2012and to offset age verification for cow calf calf cow for verification age costs of age verification in the in the verification age of costs From the CIC directive. the of age and traceability animal indirect and direct the analyzing regulatory of cost the on analysis average cost for traceability in traceability for cost average cow herds of 1,500 head to $10 1,500 of head herds cow for to plate. gate from industry cattle the impact that benefits and costs Fred industry. our of competitiveness FID tag purchased. With this this With purchased. FID tag G overnment of Alberta initiated a initiated Alberta of overnment R e po CIC Chair Larr n May 17, 2010 rt y D elver verall the the verall The costs of traceability are only one one only are traceability of costs The The entire evaluation of regulatory regulatory of evaluation entire The Animal Health Act R Act Health Animal During the year, CIC received an an year, the During CIC received to regulations which impact their their impact which to regulations turn feedlot operators, are are operators, feedlot turn financial return is offset if something something if is offset return financial to carry out their mandate to protect to protect mandate their out to carry program? the vaccine producers, the livestock feed feed livestock the producers, vaccine regulations are necessary, some are are some necessary, are regulations impact adirect have costs regulation subjected All are industry. rendering return does accrue to players in the in the to players accrue does return through to producers returns regulators that depend on a program aprogram on depend that regulators more excessive costs. costs. excessive more financial is the what and markets bottom lines. As expenditure inputs, inputs, expenditure As lines. bottom interpreted as damaging. It is our damaging. as interpreted market auction industry, processing in and, producers cow-calf industry, abeef As producers. impacts that burden regulatory of part financial the against inputs industry burden is far beyond the scope of of scope the beyond is far burden this? for much How importance export maintaining or by opening program atraceability with industry and to domestic access increased producers to know to be able to able to be to know producers beef Alberta’s for important and asafe to provide producers one border the open helps that place had the opportunity to provide to provide opportunity the had the on Veterinarian, Provincial Chief risk. without burden to reduce hope CIC. However, review of the more CIC. However, more the of review a by having market to the happens human and animal populations from from populations animal and human on depend who consumers Certainly nutritious food benefit, and and benefit, food nutritious sophisticated traceability program in program traceability sophisticated on the price of cattle. Most of the the of Most cattle. of price the on the and packers the operators, and hopefully reduce, some of the the of some reduce, hopefully and excessive and others may be be may others and excessive and medication as such chain expensive regulations will help define, will define, help regulations expensive financial much How markets. export competitive global market arena. market global competitive in ahighly successfully compete dependent upon other sectors in the in the sectors other upon dependent disease. These financial offsets are are offsets financial These disease. from benefits who day earlier? And update from Dr. from update G erald Hauer,erald the egulations. They They egulations. Ted -FAA Quist James MacLean -ALD MacLean James A large number of breed or type type or breed of number A large Alberta. G Alberta. Inspection Agency (CFIA) being as Agency Inspection Beef Production (VBP). In Alberta, In Alberta, (VBP). Production Beef E Lorrie Jesperson - AB Milk -AB Jesperson Lorrie R Dr. Stephen Moore provided an an provided Dr. Moore Stephen Darryl Carlson -WS Carlson Darryl Chair (WSGA), Delver Larry food safety standards. This includes includes This standards. safety food program VBP The sound. technically Starts Quality Beef Alberta through is delivered program national the national industry’s beef Canadian the Brent Carey - ABP Board R Board -ABP Carey Brent Danny R Danny the current R current the of efficiency and accuracy the further to ensure that regulations benefit the the benefit regulations that to ensure CIC’s is goal overall government. the Here program. This dynamic dynamic This program. Here recognized by the Canadian Food Food Canadian by the recognized many on-farm food safety programs programs safety food on-farm many receive the same information from from information same the receive production implemented in implemented production food of sectors in different in Canada both production, in food trend global abroad, of part is also is program VBP The producers. beef to uphold is designed program markers. accurate more produce industry sectors. CIC is aware of the the of CIC is aware sectors. industry their with to share information receive and input industry Canada. Canada. product. acceptable amore provide being conducted at the University of of University the at conducted being awhole. as industry Craig Dorin -WCABP Dorin Craig specific beef cattle are needed to needed are cattle beef specific selection system to discover which which to discover system selection to message aconsistent send groups all that industry significance and internationally, toward verified verified internationally, toward and country’s this of practices good and Verified program safety food on-farm consumer confidence in the products products in the confidence consumer animals produce more efficiently and and efficiently more produce animals used to develop a marker-assisted amarker-assisted to develop used update on the genetics research research genetics the on update government and that all sectors all that sectors and government ileen Leslie provided an update on on update an provided Leslie ileen espectfully submitted, espectfully osehill - AAMA - AAMA osehill enome mapping is being is being mapping enome FI markers and to and FI markers G A O BA BA ep • • 70 per cent of the cow herd in the in the herd cow the of cent 70 per The weather in Alberta during this this during in Alberta weather The The Cow Calf Council (CCC) had a busy a busy (CCC) had Council Calf Cow The ABP and the CCC worked to have a a to have worked CCC the and ABP Sustainable Alberta AFSC, Canada, AgriFood and Agriculture R and Agriculture Alberta Minister of Agriculture contact contact Agriculture of Minister Alberta Through Through drought: to response ABP 2009/2010. Terms of 2010 Pasture Some resolutions were dealt with and and with dealt were resolutions Some breeding per $50 with Saskatchewan Development and conservation conservation and Development the support for producers. producers. for support the this period ABP worked with Alberta Alberta with worked ABP this period developed were Council Calf Cow the spring and fall, winter the during time tedious and long. In the end, a $114 end, In the long. and tedious to Agriculture of Minister Federal the CCC response to the drought and enhance enhance and drought to the response period was truly a natural disaster. a natural truly was period part of Agri of part the called program assistance million were reports ongoing and meetings drought in a designated was province provide producers in the drought- in the producers provide Agri initiate the organizations to improve their their to improve organizations and carried. and area. O area. disaster program implemented. implemented. program disaster on May 31,on 2010 by A the requested ABP producers, cattle animal. animal. carried: declared regions of Alberta and and Alberta of regions declared that ABP lobby Alberta Hail and Hail and Alberta lobby ABP that and effective freeze) an as governmentsfederal to continue to and provincial the lobby ABP that recognize hide branding (hot or or (hot branding hide recognize identification Crop Insurance to increase the the to increase Insurance Crop economical method of livestock livestock of method economical n behalf of close to 27,000 close of n behalf R R ecovery was announced announced was ecovery R R ecovery Initiative as Initiative as ecovery e ecovery process. The The process. ecovery ural Development, Development, ural po CCC Chair T ed Fo ed R R D and AAFC to to AAFC D and eference for for eference rt r R d esource esource O ver ver • • • The Wildlife Subcommittee will review will review Wildlife Subcommittee The A priority with A with A priority Alberta abattoirs to market products products to market abattoirs Alberta Affairs Division, A Division, Affairs Mc Policy Strategy and Intergovernmental Intergovernmental and Policy Strategy Management Advisory G Advisory Management R Safety Net Subcommittee: Net Safety the programs offered by AFSC. AFSC AFSC by AFSC. offered programs the this needs to be resolved. Another Another resolved. to be this needs the safety issue of this product. this product. of issue safety the verses 1080 to control coyotes. The The coyotes. 1080 to control verses (forage, moisture deficit) AFSC: A A AFSC: deficit) moisture (forage, research study was set up to look into into up to look set was study research Wildlife Subcommittee: regulations. beef provincial and federal reviewed such as reforms reviewed meetings on behalf of ABP. of behalf on meetings Members be further research on problems in in problems on research further be to needs There bears. is grizzly issue product 1080 is available through the the 1080 through is available product so do cannot but provinces into other They trade. beef impede that protocols processing plant regulations. There plant regulations. There processing holds 12 to 15 meetings every year year 12holds every to 15 meetings Canadian/U.S. veterinary drug drug veterinary Canadian/U.S. now because of the current provincial provincial current the of because now Andre Tremblay, Andre Burden: Regulatory agriculture and bear inventories. inventories. bear and agriculture and the agricultural population, and and population, agricultural the and with hunting road illegal of agricultural fieldmen in each region. region. in each fieldmen agricultural are some opportunities for smaller smaller for opportunities some are They producers. cow-calf the of and Acts Alberta of Province the on corresponding dangers to livestock to livestock dangers corresponding did question the use of strychnine strychnine of use the did question egulations affecting competitiveness competitiveness affecting egulations “Pasture Lack of Moisture” program Moisture” of Lack “Pasture Identification Agency tags or other other or tags Agency Identification that ABP lobby the government to to government the lobby ABP that to government the lobby ABP that federal governments to achieve a a to achieve governments federal and provincial the lobby ABP that manner the producer feels viable feels producer the manner property utilized in any be and crops insured of release and prompt assessment for accountable held be insurance higher retention in Canadian Cattle Cattle in Canadian retention higher anyone wishing to access to their to their to access wishing anyone for a fee to charge allow landowners alternatives. ensure in future that AFSC crop crop AFSC that in future ensure dollar-per-acre coverage for the dollar-per-acre the for coverage K night attended the Alberta Alberta the attended night G MA R D reported to CCC to CCC D reported is the problem problem G is the Chair, roup (Aroup Insurance Insurance R G G ick ick ame ame MA G ) ) Ted Chair Ford, Tom Lynch–Staunton, Zone 2 James Hargrave, Zone 1 Alberta, and many more affiliated with with affiliated more many and Alberta, Agri Alberta over the next 2.5 years. 2.5 years. next the over Alberta Alberta ForageAlberta Industry Network: Adam Moseson, Zone 6 Lyndon Mansell, who represents ABP ABP represents who Lyndon Mansell, work of the Network . At present there there . At present Network the of work CCC to the spoke BlairAFSC, Neal, Lori Lyndon Mansell, Zone 8 was rolled out the fall and the calf calf the and fall the out rolled was for the CCC to be involved. to be CCC the for Bob Lowe, Zone 2 transparent. transparent. the industry. the the CPIP advisory group. Feeder cattle cattle Feeder group. CPIPthe advisory Rick McKnight, Zone 7 R R David Lowe, Zone 3 trigger for any program could be be could program any for trigger to pay another premium, b) need to b) to premium, need another to pay a) are have not should a program for version will in 2011. be version to add 60 new weather stations across across stations weather new 60 to add to get province the throughout (MCC) and the AgriStability suite of suite of AgriStability the and (MCC) income. There will be an opportunity opportunity willan be There income. programs. They are currently working working currently are They programs. various to consider AFSC with meet program, d) could have something something have could d) program, CCC has two representatives sitting on on sitting representatives two has CCC producer feedback on programs that that programs on feedback producer stabilizing income, not increasing increasing not income, stabilizing should be in charge of program and f) f) and program of in charge be should e)similar to hail insurance, producers set a program into effect. Some issues issues Some into effect. a program set are about 30,000 forage producers in in producers forage 30,000 about are the on Council the updated CCC, and Greg Bowie, Zone 6 Fowlie,Gerry Zone 1 on new programs that will come into into will that come programs new on Concept Coverage Margin the about Disaster Insurance: and calf price insurance is being is being insurance price calf and options c) could add on to pasture c) to pasture options on add could would that triggers well defined and effect in 2013. These are based on on in 2013. based are These effect are about to be released. AFSC plans plans AFSC released. to be about are developed. The feeder cattle program program cattle feeder The developed. develop better insurance programs programs insurance better develop Cattle Price Insurance Program: Program: Price Insurance Cattle ose Wymenga, Zone 5 ose Wymenga, oss Skori, Zone 4 R Kinnee, Zone 9 ecovery, and g) should be be should g) and ecovery, There is a need to to is a need There The The

Annual Report | 2010 Page 15 Page 16 The Communications Committee has has Committee Communications The The committee introduced an award award an introduced committee The Alberta Beef Producers means to means Producers Beef Alberta With money bequeathed to ABP bequeathed money With $1,500, second received $1,000 and received $1,500, second Lewring, our committee was able to able was committee our Lewring, we will get more “bang for our buck” buck” our for “bang willwe more get R funding to sponsor an event, but we but event, an to sponsor funding There to producers. is available that funding and programs to advertise third was awarded $500. $500. awarded was third decisions tough We made media. the titled the “Carl Lewring Contest.” Contest.” Lewring “Carl the titled year. financial this feel we and projects to our tweaks Communicati reduced budget, we felt we could could we felt we budget, reduced lobby as well. The monitors allow us monitors well. as The lobby mart auction local in their monitor monitors are a digital display a digital are monitors These Alberta. across marts fantastic many me.” were There producers to take a look at the the at a look to take producers provides national information and installing monitors into 22 auction auction into 22 monitors installing the radio, including programs Canadian Cattlemen’s Association, Association, Cattlemen’s Canadian year. a strong had news. We would encourage all We encourage would news. see. There is a monitor in the ABP in the is a monitor There see. system featuring real-time news and and news real-time featuring system O aged youth for contest up the set late Carl by the ago years several are times we may not have the the have not may we times are and provide feedback on what they they what on feedback provide and and made cuts or reductions to reductions or cuts made and to help all goals our accomplish advertising. However, a few made we advertising. cattle prices. prices. cattle evaluating them. evaluating enjoyed committee The entries. “What to communicate had entrant to 21.eight received prize First and producers with dialogue create outes newsletter and magazine magazine and newsletter outes ur big project of the year was was year the of project ur big O ur partner, the ur the partner, Chair Communications B E r ven with a with ven ent Car E ach ach ey G rass rass o ns The aim of the brochure is to talk brochure aim the of The a brochure prepared committee The Association annual summer tour. summer annual Association Agency. We sponsored one major event this event major one We sponsored year, the Alberta Farm Writers year, Alberta the Pre-BS weekly when we needed to reach to reach needed we when weekly it up to twice- bumped but week this year titled “O titled this year times. five by reducing in half budget our to cut Funding for the project was provided provided was project Funding the for mailed three times a year instead of instead a year times three mailed producers more often. We able were often. more producers print and easy to read and and to read easy and print at-a- This pockets. in their back put we money the and producers annually. Itpublishings is now reducedbeen to once-weekly. Meat and Livestock Alberta by the monitors. bythe using promotion Cattle Country on the radio has has radio the on Country Cattle G about ABP,about for it does what airtime. in-kind with to help able are distribute. glance publication is economical to is economical publication glance rass rass R E outes will also see two less less two will see also outes , we aired one segment a segment one , aired we wn your Industry.” your wn Tim Sekura, Zone 6 The committee made use of free free of use made committee The and editorial provides event This All in all it was a good year.All in a good all it was We Arny Tateson, Zone5 We are looking forward to next year year to next forward We looking are Sara Arthurs, Zone3 Sara Arthurs, Lewring Award and we Tweet we and Award a on Lewring R Danny Hozack,Zone8 R R www.twitter.com/albertabeef writer and communications communications and writer Brent Carey, Chair Carey, Brent Henry Fenton,Henry Zone4 regular basis. You basis. at us find regular can help reach producers and the media. media. the and producers reach help farm every for opportunities photo Cecilie Fleming, Zone2 had a Facebook page for the Carl Carl the for page a Facebook had Gene Brown, Zone7 social media this year as well. as We this year media social province. in the specialist able to come up with new ideas to ideas new up with to come able were and goals new accomplished and what it holds. it holds. what and oland Cailliau,Zone9 ick Friesen, Zone 1 Zone Friesen, ick egards, . Two consumer-focused tactics Two tactics consumer-focused Television Ted mogul Turner once This bit of advice seems to be to be seems advice of bit This ALMA which ultimately more than than more ultimately which ALMA Alberta stores, attaining 12 million attaining stores, Alberta 2010, its to leverage had it simply year that, if it were to have an to have it were if that, year Undaunted by the governmental and and governmental by the Undaunted which operated out of five major hub hub major five of out operated which with this quote: “ this quote: with three sides, which garnered 35 garnered which sides, three on ad-wrapped long, 53 feet trailers, 16 initiative including truck trailer fledgling “ fledgling through a successful application to application a successful through day, the of the issues financial to promote our world-class product product world-class our to promote further funding for a long overdue overdue a long for funding further seeking about set committee the like advertise.” and work hell to rise, Pr million impressions (a million sighting impressions single May in March marketplace through made possible the continuation of its its of continuation the possible made by anyone, consumer or not) or and consumer by anyone, impressions for the total run. These These run. total the for impressions it also speaks to their determination determination to their speaks it also to 2010intuitive Promotion Committee members as it not only only it not as members Committee no matter what the obstacles. obstacles. the what matter no O excellent represent statistics of this year. The first was a semi- was this year.of first The consequently hit the Alberta Alberta hit the consequently cart ad program featuring 60,000 60,000 featuring program ad cart a grocery was second The cities. It did that budget. operational exposure for the leveraged producer producer leveraged the for exposure which and resources its doubled for Program Marketing effective in the early determined committee explained his astonishing success success his astonishing explained dollars invested. invested. dollars consumer research program program research consumer drive, and ethic work their describes grocery carts per month in 133 month per carts grocery nce these tactics were underway, underway, were tactics these nce omo R aised aised E R on ti arly to bed, early early to bed, arly Promotion Chair Promotion John Bl ight” campaign. campaign. ight” a nd 1,900 high school students how to how students school 1,900 high Tradeshow Program. During the year, the During Tradeshow Program. The information provided so far far so provided information The Alberta. Nicely done, Chuck; your your Chuck; done, Nicely Alberta. ALMA dollars. ALMA In addition to launching two two to launching In addition Program which featured two two featured which Program participants study current which, During 2010,During also committee the to achieve hard extremely worked target our of thousands of tens with face-to-face interacted ABP which Promotion study, the consumer wide tireless work he and his wife Lorraine Lorraine his wife and he work tireless In province. the across tradeshows was application the to announce this success, one name stands out out stands name one this success, responsible and humane way. humane and responsible representing our industry at major major at industry our representing research was funded at anat funded was research message is delivered through the the through is delivered message a province- for funding milestone indicates that ABP needs to focus on on to focus needs ABP that indicates messaging opposing animal is pleased committee The province. personally thank him for the the him for thank personally industry, our of image the on heavily to 75 cent dollars per producer the that fact is the producers people are inundated with with inundated are people Chuck Chuck also delegates zone and Committee how to incorporate them into an them to incorporate how approximately teaching nutritionists this foundation completed nearly successful tactics and achieving achieving and tactics successful study. now has ABP that and successful assume produces a safe product in a product a safe produces assume our product” and needs not focus so so focus not needs and product” our of “taste exceptional the advertising addition, Chuck ensures our our ensures Chuck addition, to do continues he job outstanding delegates many Although audience. 19 at shows provincial attended Albertans 1.45 million about amongst the rest and that name is name that and rest the amongst consumption is declining in this is declining consumption active, healthy lifestyle. lifestyle. healthy active, Classroom in the Beef its executed enthusiasm is inspirational. 2010 successful a highly executed cook quick and tasty beef meals and and meals beef tasty and quick cook in parades of dozens attending do beef why to discover designed unprecedented rate of 25 per cent cent 25 of per rate unprecedented O G f special interest to beef to beef interest f special roeneveld. I would like I would to roeneveld. G iven young young iven Judy Nelson, Zone 2 Zone Nelson, Judy John Bland, ChairJohn Bland, In like I would closing, a to say Sweetland, and to a Board of to a Board and Sweetland, Stephen Jarema, Zone 8 Zone Jarema, Stephen Linda Messner, Zone 9 Messner,Linda Zone R Brad Pierson, Zone 4 Zone Pierson, Brad Promotion Committee for all its hard hard all for its Committee Promotion the afforded been I have Promotion, Program which is being rolled out in out rolled is being which Program Mark Francis, Zone 1 Francis, Zone Mark R which outlines what ABP can do right right do can ABP what outlines which Directors who have supported us supported have who Directors Barb support to staff work, world view. With this highly popular popular view. this highly world With time to read the enclosed brochure brochure enclosed the to read time this Annual this Annual that goal. goal. that our promote to also but them more than successfully met the the met successfully than more Loyalty Producer is the mention loyalty and support that they truly truly they that support and loyalty kind the with producers beef provide program, we believe we are achieving achieving are we believe we program, to their speaks in that a way product educate only to not it’s important believes Promo diet, in the products Chuck Cathy Sharp, Zone 5 Zone Sharp, Cathy heartfelt thank you to the 2010 to the you thank heartfelt plus Communications, of Chairman Consequently, as Chairman of it did come program, Committee now to give back to you, our check- our to you, back to give now staff Lori Loree and Barb Sweetland Sweetland Barb and Loree Lori staff a Promotion it is not speaking O off supporter. supporter. off ongoing their for reward tangible of to ability in its strongly I believe and Brent project. this exciting new on Carey, Brent with to work opportunity level. that at discussion and about through some original vetting and believed in the work we do.we I am work in the believed and and will continue to do so in 2011. so to do willand continue challenges presented to inus 2010 presented challenges together, that, have we convinced sophisticated and sense common deserve. We hope you will take the will the you take We hope deserve. oy egards, ne final initiative I would like initiative I would final ne to E ckert, Zone 6 Zone ckert, G roeneveld, Zone 3 R eport. Although strictly strictly Although eport.

Annual Report | 2010 Page 17 Page 18 The The The primary goal of the the of goal primary The Through involvement in these in these involvement Through Stewardship Award, biodiversity, biodiversity, Award, Stewardship Life strategy. As demand on Alberta’s Alberta’s on demand As strategy. Life E E while budget a reduced with water resources grow, we must grow, must we resources water gains ABP groups, watershed face many different environmental environmental different many face the long-term. the in doing and province, the throughout Fish and and Cows of goals the Envir reviews and directs ABP’s directs and reviews of areas in the practices management issues on a daily basis and it is the it is the a and daily on basis issues the profiles ofincrease ABP’s committee the issues on involvement land, air, land, The use. water and working of balance a fine been has has outlined as priorities, and to to and priorities, as outlined has involvement in Alberta’s Water for Water for in Alberta’s involvement issues. land-use, watersheds, include: The them. with involvement best is to advocate Committee Committee members represent ABP ABP represent members Committee stay involved and promote awareness. promote and involved stay state of the watershed reports. reports. watershed the of state creation in the assisted has so, ABP a challenging but successful year. It successful but a challenging of time has been committed to to committed been has time of environmental programs. Producers Producers programs. environmental A lot necessary. deemed committee the programs maintaining effectively of numerous mapping projects and and projects mapping numerous of groups watershed various on ABP’s E airsheds, the of image overall the promote and developing to ideas new increase continue to work to preserve them for for them to preserve to work continue sector energy and credits, carbon industry. cattle protect, to enhance, works committee nvironment Committee’s purpose to to purpose Committee’s nvironment nvironment Committee promotes promotes Committee nvironment E nvironment Committee has had had has Committee nvironment o O ur objectives ur objectives nvironmental nvironmental n E Gr nvironment Chair nvironment eg Bowie eg m E nvironment nvironment ent The judging tour for ABP’s for tour judging The The video is a great tool to spread the the to spread tool is a great video The ABP’s positions. The “vision” “vision” The ABP’s positions. Athabasca has Framework Land-use Alberta’s Saskatchewan Saskatchewan E December 2010.December E working closely with ABP’s marketing ABP’s with marketing closely working Nominations December. in Meeting winner has been selected and will be will and be selected been has winner the committee planned on submitting submitting on planned committee the this budget year if funds are available. available. are funds if year this budget ( ( made some progress with the Lower Lower the with progress some made rest of Alberta. The The Alberta. of rest management practices. The The practices. management and consultation public for planning publication was the government Council’s mandate was extended until extended was Council’s mandate past winners is due to be updated updated to be is due winners past producers’ to share ideas public. highlighting the award and all of the all the of and award the highlighting submitted and at the time of of time the at and submitted online until early untilonline early available were workbook a feedback and each had their own unique unique own their had each and by the presented document award’s message to the general general to the award’s message Annual the at announced environmental awareness with the the with awareness environmental this year Alberta across in from came department to develop some new new some to develop department R E nvironmental Stewardship Award Award Stewardship nvironmental nvironment Committee has been been has Committee nvironment SA) took place in August and a a and in August place SA) took AC). Their recommendations were were AC). recommendations Their R egional Advisory Council Council Advisory egional R egional Advisory Advisory egional O ctober. The South ctober. South The E SA video video SA G eneral eneral R AC and AC and Thanks to all the committee members members to allcommittee the Thanks The Tom Lynch-Staunton, Zone 2 Judy Fenton, Zone 4 ABP’s input can be beneficial in beneficial be ABP’s can input Involvement in resolving these issues issues these in resolving Involvement energy a large both with In a province Lance Cavan, Zone 1 Zone Cavan, Lance Bruce Jack, Zone 9 Bill Fox, Zone 8 with the land, water and air are also air also are and water land, the with land-use. and watersheds committee the but airsheds, with Greg Bowie, Chair Bowie, Greg K Not much movement has occurred Not has occurred much movement the horizon. horizon. the and environment, the economy, the part of what the the what of part them. between arise that issues long-term goals. Better times are on on are times Better goals. long-term province. this of producers beef Charlotte Johnson, Zone 5 social values. social Gordon Gordy Cunningham, Zone 3 and agriculture sector there will be will be there sector agriculture and to both willtied they be how and and staff for their commitment to the to the commitment their for staff and between balance that to find order continues to keep it on their radar. their it on to keep continues challenging times on behalf of the the of behalf on times challenging in these hard to work continue in with willdealing be committee determining how to work on air issues air on issues to work how determining elly E Olson, Zone 7 nvironment committee will committee nvironment Graves, Zone 8 E nvironment nvironment “Be itresolved thatABPlobby the Technologists aswell aspublic The AnimalHealthandWelfare let soito fAnimalHealth Association of Alberta Adrienne Waller, Counsel, ABPLegal governmentAlberta tochange AFAC hasundergone afew changes ABP’s representation totheAlberta AHW Chair, re-appointed was ABP’s AFAC for anotheryear. BrianChomlak, andAFACAlberta isworkingclosely AFAC Working Group(AHW)isanadvisory 2009 Fall MeetingResolution rfsinAtadtepoeso Profession Actandtheprocessof was askedwas by to theworkinggroup with Alberta’s Agriculture Fieldmen the working group thatthepreviousthe workinggroup to thisregulation wouldrequire pregnancytechnicians todetermine Farm AnimalCare Association(AFAC). animalhealth to ABPintheareas of fall referred meetings was toAHW. to keep theireyes andearsonthe the Executive Director roleandthey this year. Baird Lorna hastaken over A eiwo theActhadsincefallen review of regulations toallow ultrasound representative totheAFAC board. okit h eiwo theVeterinary look intothereview of informed AHWthatanyinformed amendment in north Calgary.in north Linenow The Alert hi,wsr-lce sCaro Chair, re-elected was asChairof has 12on-callveterinarians across have settledintotheirnew location upr ftheAVMA andthe of support status.” Zone6 One resolution fromthe2009ABP f andnochanges were madethat off amending theregulation. Waller and welfare andspecificdirection to consultation. Waller alsoinformed countryside. DougSawyer, ABPVice- group taskedgroup withproviding direction H&W R H&W Welfare Chair and Health Animal B ri e a n Choml po rt a k The government hascompleted a AHW is also working closely with AHW isalsoworkingclosely AHW is working with the Alberta AHW isworkingwiththeAlberta Animal Health We needtomake sure thatAlberta ihAbrasCifVeterinarian on with Alberta’s Chief discussion isinclose working group would affectproducer’s ability to would like toseepolicy comeinto test animalsfor pregnancy. trichomoniasis toprevent thespread Veterinarian tocreate the Chief Fish &Wildlife withbisonsightings. ora u ftheparkandinfect to roamoutof perform minorprocedures.perform The policy regarding positive testing for immediately. positive bemarked for slaughter leave theWood BuffaloNationalPark. in thearea were notifiedtocontact sfe ftuberculosis andbrucellosis is free of Government toeradicate brucellosis allowing ultrasound technicians to status by allowing diseasedanimals fthedisease. The working group of and tuberculosis-infected bisonthat effect where any animalthattests another issaidtobetakingplace opeo fyvr fthecorridor, flyovers and of couple of during thewinterseason.Producers oetcctl.Cnd’ efherd domestic cattle. Canada’s beef does notcompromiseCanada’s trade Tom Toney, Zone2 John Buckley, Zone3 Veterinary MedicalAssociationto AHW is also working closely withCCA AHW isalsoworkingclosely eaei h einn tgso We are stages inthebeginning of Pat R Zone1 Brad Calvert, Martin Braat, Zone9 Martin Murray K Diane Panrucker, Zone6 R working group willbemeetingwith working group Brian Chomlak,Chair the Wood BuffaloPark. future todecidethenext steps on Government inthenear the Alberta for markets,to export particularly that needtobetaken tominimize tongue. to monitoranaplasmosisandblue Heidi Lee, Zone5 risk ontheiroperations. regarding biosecurityandthesteps maintained inorder tokeep access live cattleandbreeding stock.The and it is important thatthisstatusbe and itisimportant eradicating thediseasesurrounding create awareness amongproducers doing some work with the Alberta doing someworkwiththeAlberta egards, utledge, Zone 4 erik, Zone7

Annual Report | 2010 Page 19 Page 20 • • • • • • • • • The ABP Audit Committee is comprised of: is comprised Committee Audit ABP The Audit committees are viewed as a critical component of of component a critical as viewed are committees Audit We are working towards a quick aquick towards We working are With uncertain funding, the role of of role the funding, uncertain With Livestock and Meat Agency (ALMA), Agency Meat and Livestock Program (CAAP), and the Agricultural Agricultural the and (CAAP), Program R will strive to leverage every ABP ABP every to leverage will strive the Canadian Agricultural Adaption Adaption Agricultural Canadian the from the previous year’s budget. We year’s budget. previous the from focused on the Alberta beef industry. industry. beef Alberta the on focused the the the overall corporate governance process. The ABP Audit Audit ABP The process. governance corporate overall the Audit Comm R return of results and the the and results of return budget this year is $20,000, as well as is $20,000, year this budget O producers. to our information Committee was appointed by the Board of Directors to to Directors of Board by the appointed was Committee sources such as the Alberta Alberta the as such sources as a $66,500 surplus carried over over carried surplus a $66,500 as of the ABP Audit Committee are to: are Committee Audit ABP the of to help and role oversight in fulfilling its Board the assist dollar with other industry funds from from funds industry other dollar with dissemination of practical, usable usable practical, of dissemination however, goals The remain evolve. discharge its fiduciary responsibilities. The primary tasks tasks primary The responsibilities. fiduciary its discharge esearch and E and esearch Identify and monitor the management of principle risks risks principle of management the monitor and Identify Provide an avenue of communication between the the between communication of avenue an Provide Monitor the independence and performance of the the of performance and independence the Monitor process reporting financial the of integrity the Monitor that could impact financial reporting. reporting and accounting compliance. O O O O O auditor, management, and the Board of Directors. of Board the and auditor, management, financial regarding controls internal of system the and of the Audit Committee. Audit the of external auditors. external h esearc ne non-delegate member appointed by the members members by the appointed member non-delegate ne Council; Industry Cattle by the appointed member ne Council; Calf Cow by the appointed member ne Council; Feeder Cattle by the appointed member ne Directors; of Board by the appointed member ne R esearch committee continues to continues committee esearch xtension Council of of Council xtension esearch Chair Research Ch lie ch ar ri s ur tie ittee 1. To in date 2010, research new Alberta (A Alberta 2. Board of Directors for additional additional for Directors of Board money from the reserve funds. reserve the from money commitments are: commitments the approach would committee the is warranted, commitment

ABP’s commitment here helped helped here ABP’s commitment of County in the Association $3,000 annually for three years for for years three for annually $3,000 $14,000 a year for three years for for years $14,000 three for ayear Barrhead County Ag service Board. Board. service Ag County Barrhead WCFA The is partnering Barrhead. R and Ag Dr. Alberta Basarab, John done being Project” Demonstration R G with forage-based beef cattle cattle beef forage-based lifetime the to improve intake feed production systems” headed up by headed systems” production under cows beef of productivity Forage Central West by the O secure CAAP funding of $81,000. of funding CAAP secure and Dr. Bart Lardner of the the of Dr. Lardner and Bart a “Triticale G Swath a project entitled “Using residual “Using residual entitled a project ural Development, Dr. K Development, ural esearch Association, and the the and Association, esearch minski, University of Manitoba, Manitoba, of minski, University ateway R ateway RE CA). If a major research CA). research If amajor esearch, Lakeland Lakeland esearch, ‘clean audit’ report and expressed the fact that they are very very are they that fact the expressed and report audit’ ‘clean The Audit Committee held its inaugural meeting in April. At At in April. meeting inaugural its held Committee Audit The The Committee held conference calls and meetings including including meetings and calls conference held Committee The The members of the Audit Committee are strongly committed committed strongly are Committee Audit the of members The Lorrie JespersenLorrie Lori Dave Solverson this time the Committee defined the Terms the of defined Committee the this time to Alberta’s beef industry and have demonstrated that that demonstrated have and industry beef to Alberta’s significant No procedures. disclosure and reporting financial Chad Meunier industry, but, more importantly, to offer it with enthusiasm enthusiasm it with to offer importantly, more but, industry, the and procedures management risk and control internal and good humour. good and ABP’s considered and reviewed committee The auditors. ABP’s with external meeting one and call conference one year. the throughout activities their to guide documents these used committee The achieved. to be milestones identifies and timelines specifies agenda areas of concern were identified. The external auditor issued a a issued auditor external The identified. were concern of areas considered opinion, and hard work for the greater good of the the of good greater the for work hard and opinion, considered comfortable with the processes and controls in place at ABP.at in place controls and processes the with comfortable developed a working agenda for 2010/11 for agenda a working developed year. working This dedication through a willingness, not only to offer their time, time, their to offer only not a willingness, through dedication razing razing Kinnee im We as a committee, and ABP as a as ABP and We acommittee, as Larry Delver,Larry CIC Previous research projects, both both projects, research Previous Bob Lowe, CCC with leading-edge research and and research leading-edge with involved to be pleased are whole, Charlie Christie, Chair Christie, Charlie the direction and evolution of our our of evolution and direction the viewed on the ABP website. website. ABP the on viewed Howard Bekkering, CFC researchers of this caliber. this of we While researchers industry! This initiatives. future and present are not a primary funder, our aprimary not are enables us to play an integral role in role to us integral play an enables of acornerstone to be continues dollars producer of contribution completed and ongoing, can be be can ongoing, and completed Western Beef Development Center Center Development Beef Western $375,023 of CAAP funding, funding, $375,023 CAAP of in Humbolt, Saskatchewan. ABP’s Saskatchewan. in Humbolt, Cattle Producers and Dr. and K Producers Cattle O Manitoba by the spearheaded adaptation Council application application Council adaptation R aManitoba through obtained to access dollars industry other commitment will be leveraged with with willleveraged be commitment minski. minski. R eference and and eference im ural ural • • • • the organization. the fairness, and transparency in the transparency and fairness, and rules of framework the Committee Go responsibility and accountability, accountability, and responsibility mutual respect, and commitment to commitment and respect, mutual include honesty, trust and integrity, integrity, and trust honesty, include Commonly accepted principles of principles accepted Commonly practices by which a board of a board by which practices Corporate Corporate stakeholders. stakeholders. openness, performance orientation, orientation, performance openness, corporate governance include: governance corporate principles governance corporate organization’s relationship with all with relationship organization’s directors ensures accountability, ensures directors E to review challenge and other and legal have they that risk management and avoid and management risk making is not only important for important only is not making responsibilities and duties. duties. and responsibilities public relations, but it is also ait is also but relations, public lawsuits. lawsuits. The management performance. by effectively rights be of sufficient size and should size and sufficient of be ability the have should and issues necessary element to manage to manage element necessary have an appropriate level of level appropriate an have and understood is easily G stakeholders. O Role and responsibilities of the of responsibilities Role and to participate. stakeholders those to exercise stakeholders enable and stakeholders of rights the respect should treatment equitable and Rights Integrity and ethical behavior: ethical and Integrity able to deal with various business business various with to deal able to be skillsof understanding and to all legitimate obligations stakeholders: other of Interests commitment to fulfill itsto fulfill commitment accessible, and by encouraging communicating information that information communicating board: stakeholders: of thical and responsible decision decision responsible and thical overnance Committee needs to needs Committee overnance rganizations should recognize recognize should rganizations vernance vernance The board needs a range a range needs board The G O overnance is defined as is defined overnance rganizations should rganizations K ey elements of good good of ey elements O rganizations rganizations • The The The The 2010 Terms Committee’s the where the the inaugural meeting in the spring of spring in the meeting inaugural ABP by the appointed are members board, Cattle Feeder Council, Cow/ Council, Feeder Cattle board, Council. The fifth person is an person fifth The Council. Industry Cattle and Council, Calf of of Four members. five of consists and Directors of Board by the appointed outside member recommended by recommended member outside Disclosure of material matters matters material of Disclosure to eventual failure. to eventual by a reliance that to understand that executives and directors their management tomanagement provide roles the known publicly make promotes ethical and responsible responsible and ethical promotes independently verify and to procedures implement information. stakeholders with a level of a level with stakeholders O should be timely and balanced to balanced and timely be should the of integrity the safeguard Disclosure and transparency: transparency: Disclosure and accountability. They should also should They accountability. and board of responsibilities and access to clear, factual access is lead may individuals of ethics and integrity the on company decision making. It is important It is important making. decision for conduct of a code develop ensure that all investors have all that investors ensure organization the concerning company’s financial reporting. R rganizations should clarify and clarify should rganizations G eference were developed. Since developed. were eference G G overnance Committee. overnance overnance Committee had its had Committee overnance overnance Committee is Committee overnance - in particular Adrienne Waller and Adrienne - in particular The Committee thanks ABP staff for staff ABP thanks Committee The John Kolk, Chair, Independent Alberta and to the process of process to the and Alberta ABP policies and procedures and procedures ABP policies and Sincerely, Laura Procunier. The members of Procunier. members Laura The ydnMnel o afCouncil Lyndon Mansell, Cow Calf Delver,Larry Council Cattle Industry Board. Board. Prior to the to the Prior or approval for Directors of Board was the the was Doug Sawyer, Directors Board of Don the comments resulting from this from resulting comments the when presentation the to observe the ABP ABP the support competent and timely the group in a working part took this first meeting, the Committee Committee the meeting, this first procedures. The procedures. Directors of Board the struck, being Committee members were invited were members Committee presenting recommendations to the recommendations presenting strengthening ABP through good good through ABP strengthening conference of a number held has changing expectations. in industry beef to the committed to the presented were assessment assessment of the Board’s the of assessment of Delegates. of calls for the purpose of reviewing reviewing of purpose the for calls comment. The first area addressed addressed area first The comment. governance practices in the face of face in the practices governance governance practices and practices governance Evans, Cattle Feeder Council R G oles and and oles overnance Committee are Committee overnance G overnance Committee Committee overnance G overnance R esponsibilities esponsibilities

Annual Report | 2010 Page 21 Page 22 Board andDelegateExpenses, ABP GovernanceandProvincialInitiatives: National Policyand Trade Advocacy Programs: Draft OperationsBudgetfor2011/2012 ALBERTA BEEFPRODUCERS Office, legalandfinancialadministration: Council, Committee,Staff andProjectExpenses inPriority Areas: Capital Budget Board meetingsandboardappointedrepresentatives U.S. andInternational Trade Management Enhanced FederalLobbying National GovernanceandOversight Annual generalmeeting Trade Advocacy andGovernmentRelations Canadian Cattlemen's Association: LegalContingency Canadian Cattlemen's Association: Operations Partnerships projects Project Reserve Communications Committee Fall producermeetings&resolutionspolicydevelopment Salaries andbenefits Salaries andbenefitsrelatedtoprograms Council, Committee,andProjectExpenses Animal HealthandWelfare Working Group Competitiveness Value CreationWorking Group Promotion Committee Cow CalfCouncil Audit Committee Provincial advocacy Canfax membershipandservices Annual report Executive Committee Semi-annual meeting Provincial initiatives Zone activities Rent, office suppliesandequipment Environment Committee Feed GrainResearchProject Cattle IndustryCouncil Governance Committee Legal, audit,planreviewandconsulting Research Committee Cattle FeederCouncil Amortization ofcapitalassets

2011 -2012

1,000,000 5,000,000 4,993,000 Proposed 145,000 140,000 250,000 120,000 372,500 577,500 890,000 100,000 108,000 460,000 190,000 115,000 Budget

40,000 40,000 70,000 30,000 53,400 71,600 75,000 95,000 40,000

5,000 5,000 7,000 Notes 4 3 6 5

2010 -2011

1,504,560 5,635,000 5,628,000

155,000 100,000 140,000 120,000 224,000 300,000 372,500 577,500 347,000 100,000 108,000 460,000 190,000 115,000

Budget 50,000 50,000 45,440 38,000 30,000 96,000 20,000 30,000 53,400 71,600 75,000 95,000 90,000 20,000 40,000 Note 7

5,000 5,000 7,000 Final

-

- -

2009 -2010

1,503,012 5,595,640 5,595,640 Expenses

215,014 179,343 139,146 120,000 406,210 101,971 323,029 515,592 196,493 398,932 340,717 300,000 102,768

(10,754)

58,847 34,080 44,694 22,787 34,208 73,145 12,875 53,400 75,008 68,312 98,678 71,230 68,310 41,500 Actual

4,000 3,095

- - - N O 2 1 7 6 3 5 4

T TES

The budget is finalized o ABP collectsABP a$3Federal Levy oncattle sold in inter National Agency) toPayments the Canadian Beef Cattle Research, Market Development andPromotion (The Agency all all issues, thereby ensuring the competitiveness andlong structure will enable the Board of Directors anddelegates to available to c expenditures will enable to ABP budget effectively andensure the refunds of the Alberta Service Charge and payments to the National inAgency one year are to b The net revenue remaining from the $3Federal Levy andthe $3Alberta Service Charge collected less Budgeting Process $3 Alberta service charge oncattle sold in intra Final cattle will continue to benon Alberta or onAlberta cattle sold out of province. TheFederal Levy collected onthe interprovincial sale of Mark to theof Marketing ofAgricultural Directors. Board the amendment ABP The the ProductsAct and Cattle financial statements; hiring and legal consultants counseland required. as This budget item represents the costs associated with employing staff; running anoffice; auditing the in Alberta. This $1is as known the Office, Legal and Financial Administration Financial and Legal Office, areas. these program Alberta Beef Producers National Policy Programs andTrade Advocacy research initiatives and environmental policy; and to promote the Alberta beef industry communications. allocated to ongoing endeavours such as stewardship, animal health, promotion, research and committees depending uponspecific needs and/or the issues of the day. This budget area reflects funds ABP b Council, Committee, Staff andProject in Expenses Priority Areas producers. isto that ensure representedat all ABP industry to theAlberta impact having power events addresses the monies required to provide remuneration to delegates andto directors; to hold meet This category of expenses reflects the costs involved in running ademocratic organization andspecifically Board andDelegate E National Agency $1 Agency Agreement andthe Services Agreement with the National Agency, collects ABP andremits to the presented to producers dur program budget thus allowing programs underway to continue. Whereas T Export Federation dollar for operating expenses anddistributes the balance to $5,635,000. he Board of Directors Alberta beef producers following year eting Regulation will not change the collection of the Federal Levyonout of province cattle sold in 2010 usiness O OP -

2011 Budget ontinue to effectively execute is conducted through oneof three councils, throu Within these areas, will ABP continue to work for market access; to provide leadership on ’ andthe s draft budget

ERATI out of every $3Alberta service charge

xpenses, ABP Governance andProvincial Governance xpenses, ABP Initiatives ’ passed a

nce the total amountavailable to bespent is known. is committed to the notion that

. The amount budgeted also includes budgeted the costs associated with amount . staff having The Beef Cattle Research Council - ing the 2009fall meetings, the final budget for the 20 refundable. . Thisprocessof collecting for year one the net revenue following year motion to addthe unspent O “ NS B National Check

trade and market access programs access market trade and

- provincial trade in Alberta (Alberta cattle). Pursuant to the

UD - provincial trade in Alberta (out of - ” Off the national organization - term sustainability term for ourindustry for the benefit of based uponanallocation determined annually by . The National Agency retains National. cents Agency 2 of The every collected andretained G 2009 the there are funds available for respond quickly effectively respond and to emerging F ET gh the Board of Directors or through working Beef Information Centre - 2010

program O

a $ . R 2010-2011

, CCA, 5,000,000 draft budget was onAlberta cattle marketed budget to the 2010 province cattle) anda

must h must 10 , the , the ’ s image. ABP core operations. – 2011year is ave Canada BeefCanada e used for resources ings; and ’ s cattle cattle s – 2011 in in ’ ’ s s

Annual Report | 2010 Page 23 Page 24 aBP S aBP tate m f Op of ent ons erati

Annual Report | 2010 Page 25 Page 26 aBP F

inancial S Statement of Changes in Net Assets

ALBERTA BEEF PRODUCERS

Year ended March 31, 2010

Operating Operating tate Internally reserve reserve Long-term Invested In restricted 2010-2011 2011-2012 projects furniture and 2010 2009 (Note 4) (Note 4) (Note 4) (Note 4) equipment Unrestricted Total Total

Balance, beginning of year $ 5,000,000 $ 3,000,000 - $ 2,152,900 $ 183,780 $ 1,326,822 $11,663,502 $8,389,178 m

ents Transfers (500,000) 2,635,000 $ 1,000,000 202,100 - (3,337,100) - -

Excess of revenues over expenditures - - - (377,626) (41,500) 3,199,398 2,780,272 3,274,324

Invested in furniture and equipment - - - - 7,828 (7,828) - - Balance, end of year $ 4,500,000 $ 5,635,000 $ 1,000,000 $ 1,977,374 $ 150,108 $ 1,181,292 $14,443,774 $11,663,502

ALBERTA BEEF PRODUCERS page 3 aBP F inancial S tate m ents

Annual Report | 2010 Page 27 Page 28 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 29 Page 30 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 31 Page 32 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 33 Page 34 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 35 Page 36 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 37 Page 38 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 39 Page 40 aBP F inancial S tate m ents aBP F inancial S tate m ents

Annual Report | 2010 Page 41 Page 42

b assets, Net Excess Total Expenses Expenses: Legal Special & assessment Revenue: ASSOCIATION CATTLEMEN’S CANADIAN

Year endedJune30, 20 Schedule of Revenue, Expenditure andNet Assets (Unaudited)

Net asset

Total Revenue Interest Memberships Other

CCA

Calgary O Assessments Legal Reserve Advocate S Ottawa O Ottawa CCA Division S Division CCA Executive a Semi H Animal Communications Annual M

Value Creation Competitiveness & C Domestic Agriculture P Animal Care Committee Five C Environment Foreign

onven (deficiency)

s, endof year

F - Saskatchewan Alberta Ontario Prince Edward Island Nova ScotiaNova Manitoba New BrunswickNew Columbia British Annual M ountry eginning of year

tion Trade C

ealt ffice eeting ffice

inancial S

ervices nd Finance Committee

h andMeatInspection

of revenue over expenses

ervices eeting ommittee

10, with comparative figures for

s

oli

cy

tate m

$1,522,566 2009 3,172,481 2, 3,614,126 $648,104 555,888 206,459 441,645 7 832, 404,432 737,354 737,354 225,670 538,451 324,097 202,399 188,838 ents 61,656 11,896 92,498 20,500 23,214 66,925 70,33 92,897 15,449 16,585 26,168 34,800 36,348 49,435 2010 9,630 9,914 3,938 6,810

494 564

1

100.0 100.0 4 15.4 2 78.4 11.2 23.2 20.4 17.0 10.2

2.1 4.0 0.3 0 0.3% 6.2 2.6 0. 0.0 0.6 6.4 5.9 2.1 2.2 3.0 0.1% 0.2% 0.5 0.5 0.8 1.1 1.2 1.6 .

3 6 % % % % % % % % % % % % % % % % % % % % % % % % % % % % %

$1,444,348 3,088,845 2,678,500 3,020,720 $206,459 (68,12 482,781 274,584 710,999 394,535 281,768 281,768 235,893 990,075 318,561 238,081 149,303 11,250 91,211 26,500 29,529 65,349 40,148 68,586 27,416 25,295 46,291 59,905 46,303 2009 9,107 9,375 4,423 3,374 9,723 7,668 5)

100.0 100.0 4 16.0 23.0% 88.7 13.1 32.2% 10.3

7.8% 0.3 0.3% 0 3.0 9.1% 0.9% 0.1% 1.0% 9.3% 7.8 7.7% 2 1.3% 2.2% 4.8% 0.1% 0.3% 0.9% 0.8% 0.2% 1.5% 1.9% 1.5% . .2% 4 % % % % % % % % % %

B Year endedJune30, 20 Net ass assets, Net Deficiency Total Expenses Processing Committee BIC safety program Food office Calgary communications Trade Livecattle strategy planning Corporate BIC office Mississauga Stakeholder communications Consumer Nutrition Expenses Total Revenue Partnership Pfizer National CheckOff US Interest Live CattleCCMDC Strategy ALIDF CBCMDF US Commercial Beef CBCMDF Brunswick New Island Prince Edward Assessments Revenue Schedule of Revenue, Expenditure andNet Assets CENTRE BEEF INFORMATION IC Custom Consumer Foodservice Brand management andresearchBrand management Retail U.S. Commercial beef N British Columbia British Manitoba Ontario Saskatchewan Alberta ova Scotia

F

ets, endof year

M

marketing of revenue over expenses arket development er service centre inancial S beginning of year

culinary services development

communications marketing

10, w

ith comparative figures for 2009

tate

m (Unaudited) ents 10,029,819 $2,125,810 $3,060,085 4,334,010 9,706,978 3,382,926 3,250,508 3,950,634 2,689,283 2,361,179 (322,841)

2010 363,209 387,268 103,371 197, 204,078 251,407 389,102 540,424 274,929 378,724 161,158 348,623 763,281 1 17,895 82,321 27,146 96,514 70,900 74,773 87,473 36,118 00,000

1,338 6,000 8,539 4,000 416 - -

100.0 100.0% 43.2 33.5 40.7 26.8 24.3 21.9 0.0% 0.0% 0.2 0.8 3.6 3.9 0.1 0.0% 0.3 1.0 0.7 0.7 0.8 1.0 2.0 2.5 3.9 5.6 2.0 2.8 3.8 0.0 0.0 0.4% 1 3. 7.9 1.0 . 6 7

% % % % % % % % % % % % % % % % % % % % % % % % % % % % % % %

(1,007,508) 10,949,256 11,956,764 $2,732,868 $3,382,926 3,857,780 4,390,434 2,893,335 4,672,350 3,39 2,548,043 100,207 184,388 634,6 662,858 130,538 116,189 120,027 163,705 400,714 480,632 506,178 477,013 190,547 416,387 564,333 310,341 360,792 897,341 400,000 193,047 75,187 30,216 50,000 2009 1,289 6,000 4,000 7,391 74 - -

100.0 100.0 32.3% 26. 42. 28.4% 23. 25.0 5.3% 0.0% 0.0% 0.0% 0.8% 1.5% 5.5% 0.7 0.3% 1.1% 1.0% 1.0% 1.4% 3.4% 4.0% 4.2% 4 1.6% 3.5% 4.7% 0.5 2 3. 8 3 0.0% 0.0% 1 . . . . . 3 4 8 2 7 8 4 7 2

% % % % % % % % % % % % % %

Annual Report | 2010 Page 43 $ $ 4,390,435 4,770,057 9,566,386 2,423,764 2,118,334 9,186,764 1,817,823 1,588,750 4, 2,519,14 (379,622) 26 168,669 167,319 222,954 242,823 504,543 513,826 349,026 485,001 516,893 604,239 678,101 298,398 220,000 485,026 217,014 345,576 537,308 855,905 200 7,228 4,000 6,000 81 8 2 -

100 100 27. 25.4 22.1% 19.8% 17.3% 4 2.8 1.8 1.7 2.3 2.5 5.3% 5.4 3.6 5.1% 5.4 6.3% 7 0.0% 2.4 3.2 0.0% 0.0% 0.1% 2.4 3. 5 9.3 8.9 . . 1 8 8 5 .0 .0

% % % % % % % % % % % % % % % % % % % %

Page 44 F BCRC

Net assets, endof year

On Farm Implementation Farm On Net assets, beginning of year

Year endedJune30, 20 Schedule of Revenue,Expenditures Net andAssets (Unaudited) Revenue COUNCIL RESEARCH BEEF CATTLE Excess of revenue over expenses Total Expenses Expenses Total Revenue

Projects On Fa On division servicesBCRC Quality Starts Here Starts Quality On Farm Implementa Farm On Vitamins Class Action Funds National CheckOff ABP BeefABP Science Cluster Miscellaneous Revenue On Farm Food Safety Farm On

inancial S inancial

rm rm Food Safety

tion

10, with comparative figures for 200

tate

m $1,991,21 1,5 1, $571,538 ents 389,118 154,084 389,118 420,967 721,622 142,589 125,000 70,24 27,019 71,935 79,466 52,939 3,994 2010

1 4 -

9

100.0% 100.0% 53.9 50.0 21. 10.0 34.1 11.0 10.9 3. 0.0 0.4 4.6

7 4

% % % % % % % % % % %

$1,570,244 1,567,775 1,426,346 1,426,346 2,126,086 2, $ 143,638 488,371 490,995 112,148 128,555 43,665 26,536 52,932 43,664 2,469 2009 -

100.0% 100.0% 67.1 67.1% 22.9% 23.1 2.1 6.7% 1.2% 2.5 5.2 2.1% 0.0

% % % % % %

C BCR Expenses: Excess Total Expenses Total Revenue Revenue: Year EndingJune30,2010withcomparativefiguresfor2009 Schedule ofRevenue,Expensesand AGENCY DEVELOPMENT&PROMO MARKET RESEARCH, BEEFCATTLE CANADIAN

Surplus, beginning of Year

Surplus, endof Year

Brunswick New Scotia Nova

Beef Information Centre Beef Cattle Research Council BeefCanada Export Federation Beef Information Centre Administration Other Saskatchewan Alberta Ontario Manitoba British Columbia British Interest Earned (deficiency) MP

A F

of revenue over expenses

inancial S inancial

– U . S

. Market Development . Development Market

Net Assets(Unaudited) tate

$ m 1,900,796 3,940,633 6,929,14 6,871,531 3,354,864 1, 1,0 $201,28

( 571,538 196,12 557,717 3 2 624,828 244,493 57,618 20,060 85,787 58,906 1,365 1,382 1,095 2010 ents 2 9 8 - )

100.0 100.0 27.4 57.0 48.8 22.7 15.8 8.2 2.8 0.0 4.6 9.1 0.0% 0.0% 3.6 0.0

% % % % % % % % % % % % % %

$ 8,421,005 2,432,813 4,662,350 8,387,139 4,481,507 1,831,309 1,036,085 $258,906 (33,866) 488,371 210,611 310,341 316,519 292,772 709,229 316,569 1,3 1,939 9,186 2009 15 TION

100.0 100.0 28.9 55.3 53.4 21.8 12.4

5.8 2.5 3.7 3.8 8.5 0.0% 3.8 0.0% 0.1

% % % % % % % % % % % % % %

Annual Report | 2010 Page 45 Page 46 C Year 31, endedMarch 20 Schedule of Revenue, Expenditure Surplus andMembers’ (Unaudited) Members’ surplus, beginning of year Excess (deficiency) of revenue over expenses e Total Expenses: Revenue FEDERATION BEEF EXPORT CANADA Members’ surplus, endof year Total revenue National checkoff:

B EF xpenses Market development: BeefCdn Cattle & Mking Development Fund British Columbia British Manitoba Ontario Alberta Saskatche Other Memberships Partner (Export Members) contributions (formerly AED) (formerly International, IntergovernmentalAboriginal and Relations Saskatchewan Operations :

Other marketCanada development program Taiwan market development programs Korea market development program Mexico market development program Japan market development program market development program development market Russian Partner market development program China market development program

F

market

inancial S inancial wan Agriculturewan andFood

s

10 with comparative figures for 2009

s s s

s

s tatem s

ents

$ $4,460,290 5,129,851 4,919,965 7, 1, (209,886) 7,141,601 1,2 1 6,038,440 1,313,047 ,597,237

351,487 621,183 173,131 063,595 965,664 159,648 529,308 405,554 137,212 1 312,654 190,097 2 638,592 250,000 66,069 62,122 04,250 12,571 10,000 20,864 2010

100.0% 100.0% 62.5 82.2% 1 1 1 2 1 0.9 2.2 0.1% 0.3 7.2 1.9 5.5 2.4 1. 4.9 7.8 4.3 2.6 3.0 8.7 7 3 8.7 1.7 3.1 . .5 5 2 % % % % % % % % % % % % % % % % % % % %

$ 4,775,777 5,129,851 7,281,646 $4,424,424 7,635,720 6,009,289 1,032,230 1, 1,272,357 1 1,289,031 354,074 ,491,900 117,849 411,094 204,683 1 196,783 449,054 2 471,395 500,000 714,955 864,585 85,995 10,000 54,304 04,750 21,977 2009

- -

100.0% 100.0% 1 8 14.1 1 1 2 1 5 0.0 0.0 6 5.6 6.5 1. 2.7 3.0 9.4 0.1% 0.7 1. 1.5 6.5 7.5 2.5 1 7 0.5 5 7.9 . . . . 1 4 2 9 7 7 % % % % % % % % % % % % % % % % % % % % %

Forty Taber; Mile;Cypress County;M.D. SpecialArea Newell No.2 No.4; South Countyof of ZONE 1INCLUDES:Vulcan County;Countyof cattle producers to help ensure the future of the cattle industry in Alberta. industry cattle the of future the ensure to help producers cattle his fellow assist can he where adelegate as to serving in continuing interested is very and his term third for returning Mark Francis industry.” beef the promoting and problems the to solving approach proactive apositive, to take need “We Directors. of Board the on director zone as served he where delegate ABP an as year his eighth completed just Brad calves. their background also but hay Calvert Brad by Acclamation Elected Candidate: 1 Zone Sitting Delegates g 4: Note 3: Note 2: Note 1: Note commission. the of meetings general at body delegate by the amended be can By-laws ABP body. The delegate the in transition the for used been has process following body. implementation The delegate the size of in the a reduction included that By-laws Producers Beef Alberta the approved body delegate the meeting, annual semi 2009 ABP At the Election Backgrounder

wipe-out year. the to as referred off, ayear to take required be would delegate the years), (ten years) terms before to five (six terms three from serve, could adelegate terms year two consecutive of number the by-laws extended The 2010 the at CFC as delegates-at-large again Annual election for eligible are and delegates-at-large Council Feeder Cattle as terms completing currently 3are Zone from Thiessen Bryan 1 and Zone from MacLean Chuck in 2011. elections the 1, Zones 3, 5, calculation. 7, out wipe the for hold counted 9will and then terms consecutive the towards count will that not period year aone for 1, in Zones 3, 5, extended 7, term CFC delegates The 2009 the 9had and in 2010. elections 2, holding 8are 4, 6, and zones transition, In the 12 delegates. exceed not does delegates council feeder cattle of number total the provided producers, eligible and delegates zone the among from G Annual the at elected be may delegates-at-large feeder cattle up to seven and delegate council feeder cattle one have now may zone by-laws, each to the –According (CFC) Council delegates Feeder Cattle in 2011). elected be will delegates three and in 2009 elected were delegates (three year following in the elected are delegates three (2010) year in one elected are up to and delegates up to two that so conducted are delegates zone for elections 2010 and Now, 2009 the of elections. in each position delegate zone by eliminating one period two-year a over implemented been has process Atransition regulations. previous from delegates zone two of reduction a delegates, zone 45 of shall minimum 27 amaximum of have ABP and that by-laws state –the delegates Zone eneral Meeting. eneral and family run a mixed farm and commercial cow operation near near operation cow commercial and farm amixed run family and is a fourth generation rancher and operates a cow/calf operation with his brother near near acow/calf his brother with operates operation and rancher generation is afourth o theR of ed DeerRiver. Cypress County 403.839.2225 Lance Cavan 403.654.2941 Rick Friesen Vauxhall James Hargrave Bow City Bow 403.937.2228 Walsh . They primarily raise cattle and and cattle raise primarily . They Taber Howard Bekkering eneral Meeting Meeting eneral . Mark is . Mark 403.654.2903 Vauxhall

Annual Report | 2010 Page 47 Page 48 R and Cooper children adult and Duncan husband with along Cecilie, life. entire her industry livestock the of downs and ups the lived has Cecilie Fleming values.” rural traditional and stewardship environmental profitability, of goals our in achieving you represent to I will and strive my ear have will you If elected, producers. all cattle of interests the will represent that help perspective provide can industry the of in segments multiple involvement my that believe and future the about I optimistic am cattle. finishing and yearlings, stocker backgrounding, in cow/calf, involved “I currently am Milk the along of Bevans Darren industry.” cattle the facing issues the discuss and meetings fall the at possible as producers many as to see I hope levels. all at communications active stress to I will continue Alberta. of producers beef the to serve “It is my pleasure years. five past the for Directors of Board the on served has he where delegate ABP an as term fourth this will Brent’s be support, your of west operation calf Brent Carey 2 Candidates: Zone K District No. 4(Waterton); R Willow Pincher Creek; Creek; M.D. M.D.County; M.D. of of of Lethbridge No.26; Cardston Warner No. 5;Countyof ZONE 2INCLUDES:Countyof Sitting Delegates Election Backgrounder Deseret Deseret icki, run a purebred Angus herd, herd, Angus a purebred icki, run R anches of Alberta, located located Alberta, of anches and his family run a cow/ run his family and R iver iver Raymond R idge. idge. Stavely 403.646.0051 ananaskis Improvement District. Bob Lowe Nanton manages manages . With . With T om L Albertans. generation sixth are daughters their and a ranch on raised Allan were and Jean Both industry. cattle in the Milk ranch south of of south ranch a to buy fortunate Allan was Jean, In 2007, parkland. in the his wife with his life of most spent and prairies the Allan Minchau Meetings” Fall 2 ABP zone Producer the at support your welcome would I industry. livestock the for advocate an been view. of always I have points others respect and honesty work, hard I value approach; sense a common I have learners. lifelong to be continue and informed stay concepts, new try innovative, to be strive We must sustainable. to be opportunities our a “B as work to another. Weis superior to have sector one I don’t believe and industry livestock the of sectors and producers all I value industry. our face that issues the of aware I keenly am and forward producers of views the bring to diligently worked I have delegate, a sitting As Producers. Beef Alberta with my term third for election seeking I am levels. national and provincial local, on member a board as volunteer. experience I have dedicated a to be, continue and “I been, have in the farm grain a mixed and cows commercial 403.628.2344 Lundbreck ynch-Staunton R iver iver R Granum idge. They have deep roots roots deep have They idge. EE anchlands; Improvement was born and raised on on raised and born was Spring Coulee Spring F T E AM” to maximize to maximize AM” area. 403.628.2381 Judy Nelson Lundbreck on the the on CB to CCA’s is also John representative Trade Foreign and committees. Care Animal the on works and Committee Competitiveness and Value Creation CCA’s the chairs well as he executive on is ABP’s John representative beef. Alberta finish and background feed, custom They years. thirty over for business feedlot in the been have and near sons four their raised, have live, and Patty wife and John 2010. 8, November commencing Directors of Board by the term a two-year for approved and delegates of Committee Zone the John Schooten Cattle Feeder Council Delegate: difference.” toa make I will try support, your With voice. a common with speak and differences our out We to work have other. each needs sector each believe over-regulation. I also and intervention government as such addressed to be issues industry are There it is necessary. believe in fact change; of afraid I not am it like a business. treat we and business is our business beef The associations. cattle purebred to societies to Ag to church, 4-H from organizations and boards numerous on served I have involved. really get in something, involved to be going are you if believed “I always have politics. into cowboy back to get wishes now 6 and in zone delegate ABP a an six-year as term served Allan has families and the next generation. next the and families our for industry cattle future vibrant a wellsecure as today industry the will which impact decisions informed to make council the and staff for knowledge gaining while meetings, CFC at voice their to be objectives: and concerns 2 producers’ to zone to CFCJohn’s is to listen commitment G A and ILC.A and has been appointed by by appointed been has Monarch

delegate. forward toreturning toABPasazone his wipe-outyear andislooking zone director. Brian justcompleted twoyears including asthe delegate six yearsBrian hasserved asan ABP area. inthe and backgrounds operation and aswellrunsacow/calf practicing large animalveterinarian for overAlberta 100years. Brianisa pioneer ranching family residing in a Dr. BrianEdge isamemberof rewarding.”very is theindustry people for thegood of committed, enthusiastic,quality workingalongsidevery experience of asanABPdelegate. Theterm another “I lookforward toserving industry. facingthe difficulties thecattle involvement challenging, very despite for thepastsix years andfinds the cows. Gordy hasbeenadelegate the own calves thatare notsoldoff their apercentagebackgrounding of running 500commercial cows and withhisbrother is inpartnership since theearly70’s. Atpresent he ranching southwestof Gordy Cunningham by Acclamation Elected 3Candidates:Zone Foothills; R M.D.of ZONE 3INCLUDES:Wheatland Bighorn; County;MountainView M.D. County;M.D. of of Sitting Delegates Election Backgrounder No. Calgary. 9(Banff); hasbeen Sundre Cochrane 403.934.3012 John Bland Strathmore again.” be honoured tobeanABPdelegate been my life-long passion.Iwould haveCBMA. Animalsandagriculture Animal Practice Committeefor the have ontheCanadianLarge served Veterinary MedicalAssociationand theAlberta a pastpresident of Feederon theCalgary Association, Cattlemen’s Association,adirector currently adirector ontheCanadian CattleR Beef the Committee andamemberof theR chairinclude of “My various committeeinvolvements John Buckley 403.932.2486 esearch Council.Iam Calgary esearch Chuck Groeneveld 403.938.7843 High River ockyview; Improvement District 403-860-4556 Don Evans Airdrie

Annual Report | 2010 Page 49 Page 50 organization I belong to. A producer to. Aproducer Ibelong organization to any belief this Ibring succeed. can you work hard and determination in is: life With philosophy My prevails. is away’ will there is a there ‘Where saying old the but “R goal. lifetime her been always has industry ranching the of part remain near operation calf Kvigstad Margaret industry.” the within changes positive for advocate an be and producers Areas Special the of concerns the represent to Ihope If elected, producers. by young faced hurdles the well as Area Special in the producers facing challenges the industry, cattle the of sustainability and prosperity the with “I concerned am Society. Ag Creek Berry the on director a as serves Club and Community BigStone the of president is Daniel community, in their involved deeply are and operation organic acertified run Brendan son and Lucinda wife with along No. 3. Daniel Area cow/calf in Special operation Angus head a 300 owns currently from rancher Gray Daniel 4 Candidates:Zone Provost; Wainwright No. 61;SpecialArea Acadia;M.D. M.D. County;M.D. of of of Paintearth; Flagstaff ZONE 4INCLUDES:Countyof Sitting Delegates Election Backgrounder anching has seen many challenges challenges many seen has anching is a fourth-generation fourth-generation a is Big Stone N. ot ftheR of No.2 North operates a cow/ operates Metiskow , where he he , where 780.754.2257 Judy Fenton . To Irma ed DeerRiver; SpecialArea No. 3;SpecialArea No. 4. zone 4delegate.” zone a as to serving forward Ilook support continued money. your With Forward G for to qualify complete must producers that Program O the does that group is the This program. Here Starts Quality Alberta the chairing well as as Committee Health Animal the on I served year past This term. current my of five in year running am and past in the adelegate “I been have feedlot. in acustom finished are they point which at pounds to 900 yearlings the grass then winter the through calves Kirriemuir near son-in-law and daughter his wife, with along operation Pat Rutledge I will your interests.” represent support, your With ranch. Alberta an of working everyday the of knowledge no with in government individuals by not and industry beef the by made are industry our concerning decisions ensure and hard will to work be ranchers to Alberta ABP.and mycommitment If elected, industry beef to the “I committed am whole.”the of benefit the for together working individuals of it is agroup rather but rest, the from out standing individual one about is not organization 780.386.2386 . They background their their background . They Ross Skori runs acow/calf runs Kinsella n Farm Safety n Farm Safety rowing rowing W 403.779.2212 alter Suntjens Hanna of the Alberta cattle industry. cattle Alberta the of future the and in ABP involved being to forward looks Craig presents. it challenges the and business cattle the of perspective person’s younger a to provide hopes Craig university. at organizations and clubs numerous in active was and school grade in while 4-H Beef of apart was Craig lot. backgrounding/finishing head 1,700 cow/calf head a2,500 and Biggar, S Kirriemuir at farm and afeedlot includes Farms, which F Double operate family and Craig 2010. 8, November commencing Directors of Board the by term atwo-year for approved and delegates of Committee Zone the Craig Ference FeederCattle Council Delegate: K . Craig and his father run a run his father and . Craig has been appointed by appointed been has and a property at at aproperty and Craig Ference 403.552.3755 Kirriemuir beef industry. in the role active amore to having to continuing forward is looking Arny reffing. or coaching either hockey in local especially most events in community role active Endiang at Matt son his and Donna his wife with together ranches now and area Brooks the Arny Tateson province.” this of producers beef the of voice the as ABP to support nationally. We and need provincially voice astrong need we debate for up issues industry many the “With years. five for Centre Information Beef the on ABP to represent elected was Coordinator.Zone Cathy well as as Committee Promotion the on served has and years six for adelegate been has Cathy Lacombe of cow/calf east operation commercial and apurebred operate Sharp Cathy by Acclamation Elected 5Candidates:Zone County of Stettler; LacombeCounty;R Stettler; ZONE 5INCLUDES:Countyof Sitting Delegates Election Backgrounder and her family own and and own family her and was born and raised in raised and born was . Arny takes an an takes . Arny 403.885.5423 Blackfalds Heidi Lee . neehill County; Clearwater County.ed DeerCounty;StarlandKneehillClearwater Doug Sawyer 403.886.2525 Pine Lake Rose W 403.729.2360 Leslieville ymenga Charlie hristie 403.442.2470 Trochu

Annual Report | 2010 Page 51 Page 52 Association and am a past 4-H 4-H apast am and Association G Lake Medicine the of president the been Ihave clients. agricultural of anumber on work and accountant “I a chartered am cow/calf head operation. 150 afourth-generation operate and R in the farm children, four and his wife with Simpson, Chris future.” in the this industry in involved to be youth our encourage to is necessary This all pride. take we in which business beef profitable and stable, to build astrong, together to work need we “I believe committee. Congress Livestock International the of amember and council cow/calf the on rep. board the also is He program. Award Stewardship E the of Chair is the and E the of Chair G Directors. of Board to the 6representative zone the as served has he which of delegate, ABP G industry. cattle the of all segments covering operations of range a wide on focuses which business consulting Ponoka cow/calf near commercial operation and apurebred has Bowie Greg by Acclamation Elected 6Candidates:Zone Camrose;LeducCounty; Wetaskiwin; StrathconaZONE 6INCLUDES:Ponoka County;Countyof County;Beaver County;Countyof Sitting Delegates Election Backgrounder reg has competed six years as an an as years six competed has reg . He also has a livestock alivestock has also . He nvironment Committee Committee nvironment Parkland County;Brazequ County;Improvement DistrictNo. 13;Edmonton. razing razing reg is serving as as is serving reg imbey area area imbey Adam Moseson nvironmental nvironmental 780.361.7470 Ferintosh our producers competitive.” producers our to keep to work intend and Producers Beef Alberta of “I proud am committees. Health Animal Trade Foreign the on and serving years, of anumber for director CCA Chair. a Finance been also has Dave ABP the and Directors of Board the on a CFCas delegate-at-large recently most positions, of number 11 for in a delegate years ABP and ACC as year.per served has Dave head 1,000 about marketing outfit, It is acow/calfCamrose. to finish R Woodwind the Solverson Dave by Acclamation Elected FeederCattle Council Delegate: delegate.” ABP excellent an be I would mybackground, with Ifeel province. in our industry important an of part be and to farm opportunities same the have generations future and mykids that to ensure I want industry. beef to the back contribute to Iwant because delegate ABP an as member. running Iam 780.848.7778 Don Mosicki Warburg and family operate operate family and anch southwest of of southwest anch 780.542.3174 R Tim Sekura ocky R apids Dave Solverson 780.672.7141 Camrose K R andpurebred Farms isacow/calf Farms inthe Kelly Olsonandfamily operate Ole other issues.” ontheseand sector inparticular andthecow/calf industry beef the of continue to work onbehalf competitiveness. Iwouldlike to needs tobereduced toenhance burden and plaquestheindustry deal withlower budgets. R prioritize what itdoesto further ABPneedsto hasjuststarted. off therefundable check “The impactof theSafety NetCommittee. Chair of R Agri the astheChairof also served by droughtin2009.Ted theserve producersaffected for cow calf wereenergy assistance spentgaining timeand Directors. Agreat dealof representative totheBoard of Council last year andtheCow Calf which thechair hewas Council of ontheCowyears, Calf serving Ted for two hasbeenadelegate their own cattleincustomfeedlots. at Fawcett. They occasionally finish operation andbackgrounder cow/calf Ted Ford andhiswife K by Acclamation Elected 7Candidates:Zone Athabasca; LacSte. AnneCounty;Woodlands County;M.D. Countyof Barrhead; Thorhild No. 7;Countyof ZONE 7INCLUDES:Countyof Sitting Delegates Election Backgrounder ed andBlack Angus operation. elly has sat as a delegate onABP elly hassatas adelegate ecovery SubCommitteeandthe Athabasca area. Ole Jasper. Improvement DistrictNo. 12;Municipalityof No. 17;Sturgeon Opportunity County;Westlock County;Yellowhead LesserSlave of River; County;M.D. of aye have a 780.785.2589 Gene Brown egulatory egulatory Sangudo industry. cattle theAlberta improvement of to continuing toworktowards the Finance Chair. K which the hewas four years, twoof ontheBoardserved asadirector for which he for thepastsix years, of Rick McKnight 780.681.2165 Jarvie elly looksforward Ben Schrader 780.954.2119 Jarvie Chad Meunier 780.674.2299 Barrhead

Annual Report | 2010 Page 53 Page 54 (NSWA) and on the Beaver R (NSWA) Beaver the on and Alliance Watershed Saskatchewan North the on delegate ABP the as E the with worked has he delegate ABP an his as time During Bonnyville. Elk Point of north area Fox Bill cow/calf of interests producers.” the to serve myability of best to the Iwill work support, your With years. many for club leader a 4-H as served also Ihave Structure. Finance 2/ Part I established where Coop- Cleaning Vilna Seed the of Board the on served Ihave years O forward. producers calf cow the of concerns and interests the carries Cow/Calf that Council the in establishing instrumental I was ABP, at term mylast During improve. does industry the to ensure farmers young the cow/calf and producers the particularly and industry beef the to responsibility it is our delegates, ABP will As improve. things that Iknow but seen Ihave worst the been have years several last The years. the over industry beef the in downs and ups many “I seen have forage. and feed own their produced near near years fifty cow/calf over for operation Doktor Edward 8Candidates:Zone Vermilion River No. Two 24;Countyof HillsNo. 21;Countyof St.Paul; Countyof ZONE 8INCLUDES:Smoky Lake County;Countyof Sitting Delegates Election Backgrounder nvironment Committee. He served served He Committee. nvironment Vilna operates a mixed farm in the in the farm amixed operates . They have always always have . They and family have run a run have family and Improvement DistrictNo. 24. Bonnyville; No. R Minburn 27;LamontCounty;Lakeland County;M.D. of and west of of west and Brian Chomlak 780.366.2180 ver the the ver Beauvallon RE iver iver RE A A the table.”the to voice 8producers zone the bring to to continue opportunity the and support to your forward I look costs. our increases only burden regulatory increased the calves, our of price the in improvement guaranteed without and democracy, for back a step be to seems announcement ALMS “The delegate. a zone as producers the to represent continue to hopes Lyndon years. nine for delegate Council Feeder Cattle and Innisfree near operation backgrounder Lyndon Mansell organization.” to the contribution apositive make Ican experience and background my with re-elected, if believe, I consumption. livestock and human for safety water ground examine to Alberta across farms wells on water 400 approximately testing with involved been Ihave year past “This Association. Alumni College Lakeland the of vice-president the is and program College’s Agriculture Lakeland of is a graduate and Society Tillage Conservation Alberta the on adirector is also He years. three past the for Coordinator 8 Zone zone the Bill been 8. has Zone of part eastern NSWA the of in the north directly (B Alliance Watershed . Lyndon served as a zone a zone as . Lyndonserved Gordon Graves 780.826.2796 Iron River runs acow/calf, runs R WA), is which Danny Hozack 780.875.5962 Streamstown Wood Buffalo; Municipalityof egional Cattle FeederCattle Council Delegate: dialogue and representation.” and dialogue through industry the strengthen to is helping which organization good is avery ABP Ithink industry. this to help part all our to do have we Ibelieve years. two past the for delegate aCFC as council ABP with G and Fish Alberta wellthe as multi-club 4-H local in the “I involved am cereals. and canola grow and calves, background operation, Willington in the farm asmall mixed operate K and Layton sons and Denise Hauca Sheldon by Acclamation Elected ame Association. I have served served Ihave Association. ame area. They have acow/calf have They area. , along with wife wife with , along Sheldon Hauca 780.367.2404 Vegreville eyton, eyton, business near near business hauling acattle and operation calf Roland Cailliau by Acclamation Elected 9Candidates:Zone Forage Associations. Lori has has Lori Associations. Forage and Society Ag local in the active are They operation. backgrounding Brownvale near Country Peace in the ranch now children and husband her and She Alberta. in Central operation farming amixed on raised was Lori 2010. 8, November commencing Directors of Board the by term atwo-year for approved and delegates of Committee Zone the Kinnee Lori reins.” the over to take ranchers of generation next the encourage to in order achieved be must in ranching profitability “Long-term year. past the for Directors of Board to the 9representative zone the as served has he and delegate R is This organizations. industry other of amember been also has R Association, Forage District & Valleyview former the of chairman Apast granddaughters. two and children wonderful four have They 1980. since worked and lived have Mac K ZONE 9INCLUDES:M.D. of Sitting Delegates Election Backgrounder oland’s second term as an ABP ABP an as term oland’s second . They run acow/calf run . They has been appointed by appointed been has Valleyview and wife run acow/ run wife and Greenview; Grande Prairie; M.D. M.D. of BigLakes SpiritRiver;County Zone; Improvement of DistrictNo. 25. of Peace; Fairview; SunriseCounty;M.D. Smoky River; M.D. Birch M.D. HillsCounty;SaddleM.D. of of of 780.927.3800 Fort Vermilion where they they where artin Braat Martin ni o 3 ..o Nrhr ihs ot fChinookValley R of Lights;North Northern enzie No. 23;M.D. of oland oland beef producers. beef of generation next the for but herself, for only not is headed industry the to where forward looks and time full ranch to the returned recently 780.864.2297 Bruce Jack Spirit River Linda Messner 780.338.2281 Berwyn oad; M.D. of Clear Hills; Northern ClearHills;Northern oad; M.D. of 780.524.2332 Pat Eaton Valleyview

Annual Report | 2010 Page 55 2010 Fall meeting & election schedule

Zone 1 (all meetings 7 p.m. start) Zone 6 (all meetings 7 p.m. start) OCT 26 Brooks, Heritage Inn Oct 25 cAmrose, Regional Exhibition OCT 28 medicine Hat, Stampede Grounds Brian Perillat, CanFax; Jennifer Woods, AFSC Nov 2 milo, Community Centre Oct 27 Breton, Community Hall - Supper 6 p.m. Ryder Lee, CCA; Jennifer Woods, AFSC Nov 2 Ponoka, Legion Zone 2 (meeting 7 p.m. start with free John Masswohl, CCA; Jennifer Woods, AFSC supper at 5:30 p.m.)

Nov 1 Fort MacLeod, Auction Market Zone 7 (all meetings 7 p.m. start with free Rick Burton, ABP Past Chair supper at 5:30 p.m.) Nov 2 mAyerthorpe, Legion Hall Zone 3 (all meetings 7 p.m. start) Brian Perillat, CanFax Oct 25 Sundre, Legion Nov 4 westlock, Memorial Hall Oct 26 longview, Community Hall John Masswohl, CCA Nov 1 Strathmore, Golf and Country Club Nov 3 cochrane, RancheHouse Zone 8 (all meetings 7 p.m. start) Nov 1 minburn, Community Hall - Supper 6 p.m. Zone 4 (all meetings 7 p.m. start) Nov 2 vilna, Agriculture Society Hall Oct 25 Pollockville, Community Hall Ryder Lee, CCA (all meetings 7 p.m. start with free Oct 28 veteran, Community Hall Zone 9 Chuck MacLean, ABP Chair beef on a bun supper at 6 p.m. Nov 1 hughenden, Community Hall - Except Fort Vermilion) Oct 27 Peace River, Sawridge Hotel Oct 28 Fort Vermilion, community Hall (all meetings 7 p.m. start w/ free Zone 5 - Lunch 12 p.m. Meeting 1 p.m. beef on a bun supper at 6 p.m.) Nov 3 gRAnde Prairie, Stonebridge Hotel Oct 28 leslieville, Community Hall John Masswohl, CCA Ryder Lee, CCA Nov 4 vAlleyview, Memorial Hall Nov 1 Big Valley, Community Hall John Masswohl, CCA Nov 4 Spruce View, Community Hall Travis Toews, CCA President

Return Undeliverable Canadian Addresses to: Alberta Beef Producers 320, 6715 – 8 Street NE, Calgary, AB T2E 7H7 PM 40069160