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Istanbul Üniversitesi Iletişim Fakültesi Dergisi

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Istanbul Üniversitesi Iletişim Fakültesi Dergisi ISSN: 1302-633X İSTANBUL ÜNİVERSİTESİ İLETİŞİM FAKÜLTESİ DERGİSİ Sayı: 51 2016/II İstanbul Üniversitesi İletişim Fakültesi Dergisi hakemli bir dergi olup ULAKBİM, EBSCO ve ProQuest tarafından taranmaktadır. (Istanbul University Faculty of Communication Journal is a peer reviewed journal, indexed by ULAKBİM, EBSCO and ProQuest. İstanbul Üniversitesi İletişim Fakültesi Dergisi.-- İstanbul : İstanbul Üniversitesi İletişim Fakültesi, 1993- c.: resim, şekil, tablo; 24 cm. Yılda iki sayı. ISSN 1302-633X Elektronik ortamda da yayınlanmaktadır: http://dergipark.gov.tr/iuifd 1. İLETİŞİM - SÜRELİ YAYINLAR. 2. BASIN - TÜRKİYE. 3. MEDYA. 4. GAZETECİLİK. Baskı: Kültür Sanat Basımevi www.kulturbasim.com Sertifika No: 22032 İSTANBUL ÜNİVERSİTESİ İLETİŞİM FAKÜLTESİ DERGİSİ -2016/II- Sayı: 51 Sahibi l Owner Prof. Dr. Mahmut AK 5187 Sayılı Kanunla Dergi Editör Kurulu Başkanı l Editor in Chief Prof. Dr. Nilüfer SEZER Dergi Editör Kurulu l Editorial Board Prof. Dr. Roland BURKART (University of Vienna, AT) Prof. Dr. James GRUNIG (Professor Emeritus) Prof. Dr. Ayşen AKKOR GÜL (İstanbul University, TR) Prof. Dr. Nilüfer SEZER (İstanbul University, TR) Prof. Dr. Ralph TENCH (Leeds Beckett University, UK) Prof. Dr. Ali Murat VURAL (İstanbul University, TR) Assoc. Prof. Dr. Yıldız Dilek ERTÜRK (İstanbul University, TR) Hakem Kurulu l Advisory Board Prof. Dr. Hasan AKBULUT (İstanbul University) Prof. Dr. İlker BIÇAKÇI (Yeditepe University) Prof. Dr. Peyami ÇELİKCAN (İstanbul Şehir University) Prof. Dr. Erdal DAĞTAŞ (Anadolu University) Prof. Dr. Suat GEZGİN (İstanbul University) Prof. Dr. Demet GÜRÜZ (Ege University) Prof. Dr. Emel KARAYEL BİLBİL (Marmara University) Prof. Dr. Battal ODABAŞ (Giresun University) Prof. Dr. Aydın Ziya ÖZGÜR (Anadolu University) Prof. Dr. Seçkin ÖZMEN (İstanbul University) Prof. Dr. Serdar ÖZTÜRK (Gazi University) Prof. Dr. Nilüfer TİMİSİ (İstanbul University) Prof. Dr. Tevfik Fikret UÇAR (Ankara University) Prof. Dr. Ferruh UZTUĞ (Anadolu University) Prof. Dr. Sema YILDIRIM BECERİKLİ (Ankara University) Prof. Dr. Ergün YOLCU (İstanbul University) Assoc. Prof. Dr. Güven BÜYÜKBAYKAL (İstanbul University) Assoc. Prof. Dr. Yeşim GÜÇDEMİR (İstanbul University) Assoc. Prof. Dr. Uğur GÜNDÜZ (İstanbul University) Assoc. Prof. Dr. Hanife GÜZ (Gazi University) Assoc. Prof. Dr. Nazan HAYDARİ PAKKAN (İstanbul Bilgi University) Assoc. Prof. Dr. Ayşe KALAY (İstanbul University) Assoc. Prof. Dr. Banu Müjde KARSAK (Galatasaray University) Assoc. Prof. Dr. İdil KARADEMİRLİDAĞ SUHER (Bahçeşehir University) Assoc. Prof. Dr. Besim YILDIRIM (Atatürk University) Asst. Prof. Dr. Mesut AYTEKİN (İstanbul University) Asst. Prof. Dr. Murat MENGÜ (İstanbul Arel University) Yayın Koordinatörü l Coordinator Prof. Dr. Ayşen AKKOR GÜL Yönetici Editörler | Managing Editors Asst. Prof. Dr. Özlem ARDA Res. Asst. Dr. Mehmet SARI Res. Asst. Pınar ASLAN Res. Asst. Derya GÜL ÜNLÜ Yazışma Adresi l Correspondence Res. Asst. Oğuz KUŞ Address: İstanbul Üniversitesi Res. Asst. Rabia ZAMUR TUNCER İletişim Fakültesi, Besim Ömer Paşa Mh., Kaptan-ı Derya İbrahim Kapak Tasarımı l Cover Design Res. Asst. Dr. Ahmet Kadri KURŞUN Paşa Sk., 34116 Beyazıt - İstanbul Tel : 0212 440 00 00/12673 Montaj-Baskı l Editing-Print Faks: 0212 440 03 16 İ.Ü. Basım ve Yayınevi Müdürlüğü İçindekiler | Contents 51. Sayı Hakkında l About Issue 51 vii Makaleler l Features • Canlandırma Sinemasında Üç Boyutlu Sanal Karakterlerin Hareketlerinin ve Fiziksel Özelliklerinin ‘Tekinsiz Vadi’ye Düşmedeki Etkisi 1 The Falling Impact of the Movements and Physical Characteristics of Three Dimensional Virtual Characters onto the ‘Uncanny Valley’ in Animated Cinema Yüksel BALABAN • Sembolik Tüketimin Lüks Markalara Olan İzdüşümü: Louis Vuitton Markasının Dergi Reklamlarına Yönelik Bir Analiz 27 A Projection on the Symbolic Consumption of Luxury Brands: An Analysis of the Magazine Advertisements of the Louis Vuitton Label Gonca DOĞRU, Sinem YEYGEL ÇAKIR • A Restricted Look at Psycho: On Gaze and Voice Over 49 Psycho Filmine Kısıtlı Bir Bakış: Bakış ve Dış Ses Üzerine E. Gülay ER PASİN • Deneyimsel Pazarlama Aracı Olarak Artırılmış Gerçeklik: Türkiye’deki Marka Deneyimlerinin Etkileri Üzerine Bir Araştırma 73 Augmented Reality as an Experimential Marketing Tool: A Research About Brand Experience Impacts in Turkey Banu KÜÇÜKSARAÇ, İdil SAYIMER • Dijital Nefret Söylemini Anlamak: Suriyeli Mülteci Krizi Örnek Olayı Bağlamında BBC World Service Facebook Sayfasına Gelen Yorumların Metin Madenciliği Tekniği ile Analizi 97 Understanding Digital Hate Speech: Analysis of User Comments on BBC World Service Facebook Page via Text Mining in Context of Syrian Refugee Crisis Case Oğuz KUŞ • Din, Psikanaliz ve Sinema Çalışmaları Açısından, Jekyll ve Nefs/Gölge 123 Jekyll and Nafs/Shadow in the Context of Religion, Jung and Film Studies Ridade ÖZTÜRK • The Relationship Between Appearance Concerns and Selfie Sharing on Social Media 143 Görünüş Kaygısı ile Sosyal Medyada Özçekim Paylaşımı Arasındaki İlişki Murat SEYFİ, İbrahim ARPACI Kitap İncelemesi l Book Reviews • Medyatikleşen Kültürler Üzerine Eleştirel Bir Okuma 155 A Critical Reading of Cultures of Mediatization Rabia ZAMUR TUNCER Dergimizin 51. Sayısı Hakkında, İstanbul Üniversitesi İletişim Fakültesi Hakemli Dergisi 51. sayısında sekiz yeni akademik çalışmayı alana kazandırmaktadır. Dergimize ulaşan birçok çalışma ti- tizlikle incelenerek editörler kurulu ve değerli hakemlerimizin katkılarıyla, 2016 yılının okumakta olduğunuz son sayısını oluşturmuştur. Bu sayımızda yer alan makalelerin özet bilgilerini sizlerle paylaşmak isteriz. Yüksel Balaban “Canlandırma Sinemasında Üç Boyutlu Sanal Karakterlerin Ha- reketlerinin ve Fiziksel Özelliklerinin ‘Tekinsiz Vadi’ye Düşmedeki Etkisi” isimli çalışmasında, Japon robot bilimci Masahiro Mori’nin ortaya koyduğu ‘tekinsiz vadi’ kavramını ele almaktadır. Mori’nin robotlar için ileri sürdüğü bu kavramdan yola çıkarak bilgisayar ortamında üretilen ve canlandırma filmlerinde kullanılan üç boyutlu karakterler incelenmektedir. Bir diğer araştırma ise Gonca Köse ve Sinem Yeygel Çakır imzalı “Sembolik Tüketimin Lüks Markalara Olan İzdüşümü: Louis Vuitton Markasının Dergi Reklamlarına Yönelik Bir Analiz”dir. Lüks tüketim olgusunun ele alındığı çalışmanın amacı; insan yaşamını çepeçevre saran lüks marka ürünlerinin; sembolik tüketim bağlamında irdelenmesi ve lüks markala- rın reklamlarındaki göstergelerin sembolik tüketim ile olan muhtemel ilişkilerini saptayabilmektir. Bu doğrultuda 2015 yılı BrandZ ve Bloomberg verilerine göre; lüks kategorisinde marka değeri en yüksek olan Louis Vuitton markasının dergi reklamları göstergebilimsel analiz yöntemi ile analiz edilmiştir. “A Restricted Look at Psycho: On Gaze and Voice Over” başlıklı İngilizce çalış- mada E. Gülay Er Pasin korku türü açısından önemli bir yere sahip olan Psycho (1960) filmindeki karakterlerin mekanlarla ilişkisiyle bağlantılı olarak bakış ve dış ses kullanımını çözümlemeyi amaçlamaktadır. Bu amaçla filmdeki ‘göz’ ile yakın ilişkili olan metaforlar da irdelenmektedir. Bakış ve dış sesin karakterlerin psiko- lojik durumlarını yansıtmak amacıyla anlam yaratmada ne şekilde kullanıldığı irdelenirken, mizansen, görüntü yönetmenliği, film seti ve dekor gibi unsurları kapsayacak biçimde konuyla bağlantılı kullanılan yöntem ve unsurlara da deği- nilmektedir. Bir sonraki çalışmada Banu Küçüksaraç ve İdil Sayımer Türkiye’deki markaların deneyimsel pazarlama aracı olarak kullandığı mobil artırılmış gerçek- lik (AG) uygulamalarının tüketici üzerindeki etkisi ve markaya sağladığı yararla- rın keşfedilmesini amaçlamaktadır. “Deneyimsel Pazarlama Aracı Olarak Artırıl- mış Gerçeklik: Türkiye’deki Marka Deneyimlerinin Etkileri Üzerine Bir Araştırma” başlıklı çalışmanın alan araştırmasında odak grup yöntemi kullanılmıştır. Katılım- cıların odak grup çalışmasında AG teknolojilerine ilk kez maruz kalmalarından sonra ortaya çıkan deneyim değerlerine göre; algılanan değer ve duygusal değer pozitif, işlevsel değer negatif algı yönündedir. Araştırmada, AG kampanya uygu- lamalarının markaya yönelik tutum yaratma üzerindeki etkisi de sorgulanmış ve söz konusu uygulamaların marka algısı ile satın alma davranışı üzerinde anlamlı bir etkisinin bulunmadığı, ancak marka hakkında konuşulmasını sağlama (WOM etkisi) konusunda etkili olduğu saptanmıştır. 51. sayının bir diğer çalışması Oğuz Kuş’un “Dijital Nefret Söylemini Anlamak: Suriyeli Mülteci Krizi Örnek Olayı Bağlamında BBC World Service Facebook Say- fasına Gelen Yorumların Metin Madenciliği Tekniği İle Analizi” başlıklı makalesi- dir. Suriyeli mültecilere karşı sosyal ağlarda ortaya çıkan dijital nefret söylemi- nin izini Facebook bağlamında süren çalışma kapsamında BBC World Service’in Facebook’ta paylaşmış olduğu mültecilerle ilgili haberlerin altına gelen kullanıcı yorumları toplanmış, metin madenciliği yöntemi ile duygu analizleri yapılmış ve nefret söyleminin çeşitleri kategorize edilmiştir. Ridade Öztürk tarafından kaleme alınan “Din, Jung ve Sinema Çalışmaları Açısından, Jekyll ve Nefs/Gölge” başlıklı çalışmada ise, Dr. Jekyll ve Mr. Hyde öyküsü, Rouben Mamoulian’ın 1937 yapımı Dr. Jekyll ve Mr. Hyde filmi üzerinden tartışmaya açılmaktadır. Ardından bu dü- şünsel arka planın sınırları genişletilerek filmin tasavvuf ve psikanaliz açısından okunmasının imkânı araştırılmıştır. Ayrıca çalışmada insandaki kötülük potansi- yelinin Carl Jung tarafından psikanalitik teoride nasıl tanımlandığı ortaya konmuş ve Jekyll/Hyde çatışması bu kez Jung’un gölge arketipi açısından incelenmiştir. Bu sayıdaki bir diğer İngilizce çalışma Murat Seyfi ve İbrahim
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