Perspective on the News How CBS Stood up to the ?NBC's Aced V -Chip of 'ER' Its Day P.20

The News

í Perspective on the News How CBS Stood Up to the ?NBC's aced V -Chip of 'ER' Its Day p.20

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www.americanradiohistory.com Must Reading from BROADCASTING & CABLE Fast Pack February 26,1996

Shaking up the guard at NBC With ABC in second for the season in households and adults 18-49, new chief Michael Eisner promises that the network's prime time woes will "never happen again." / 5 lger: Auction could kill free TV The broadcasting industry may not survive if Congress decides to auction digital TV spectrum, CapCities /ABC President Robert Iger says. Meanwhile, broadcast lobbyists are confident that they have held off Congress's latest effort to put digital spectrum on the auction block. / 8,15 Networks' ad gain modest The Big Three networks showed a modest 3% ad revenue gain in 1995, according to the Broadcast Cable Financial Management Association. Remembering the 1969 con- Declines in news, sports and children's programing were offset by gains in prime time. frontation over the First Amend- late night and early morning. / 9 ment between then -CBS p-esi- dent Frank Stanton (abovel and TCI may join DBS venture TCI may join News Corp. and MCI's DBS joint ven- Sen. John Pastore. BROacC-AST- ING & CABLE Editor Don West ture. TCI could provide a valuable asset to the partners via its subsidiary company, says this time. with the V- chip, Tempo, which is sitting on two as- yet -unlaunched DBS satellites. /12 the stakes are higher. 2C

COVER STORY CABLE NBC preens in High court heats access arguments Several prime time NBC's Supreme Court justices appear to disagree with defenders rivals could have a of FCC rules authorizing cable systems to restrict indecent long wait to reclaim comment on leased- and public- access channels. /42 the ratings crown. The Table time approaches for Peacock Network is retrain Broadcasters and cable spreading its wings in operators are heading to the table prime time and late again over must carry/ retransmis- night, building a sion consent, with some predicting a dynasty that may rival less contentious meeting than the its dominance in the last time around. 46 1980s. "We'd like to / think we're poised for Anne Sweeney will leave (X Networrrs ro Don Ohlmeyer (I) and Warren run The Disney Channel and be executive Littlefield say they left nothing to another big run," Don VP of Disney ABC Cable Networks. 46 chance in boosting NBC's ratings. Ohlmeyer says. / 26 ligenTlet BROADCASTING BA plans first network launches Norfolk, Va.. Big Ticket's full house With its early success in the and Philadelphia will see major deployment of Bell first -run market, Spelling's Big Ticket Television may Atlantic's commercial video service next year, including turn more attention to syndication. / 30 true video on demand. / 52 Show hopes hinge on February books Many TECHNOLOGY market broadcasters are postponing fall program- major- Conus compresses in Washington Conus ing decisions until the February sweeps are over. This is Communications soon will become the first domestic giving syndicators grief, but others say the lackluster per- news organization to employ MPEG -2 for mass feed dis- formance of this season's new shows has forced the more tribution. /56 pragmatic approach. / 31 Hands 34 Fates & Fortunes ...... 74 Radio may be underplayed Radio's lower prices Changing lead some would -be advertising clients to perceive radio Classified 60 In Brief 76 ads as less effective, an agency representative told sales Closed Circuit 77 Network Ratings 33 executives at a Radio Advertising Bureau conference. /38 Editorials 78 Washington Watch 23 4 February 261996 Broadcasting A Cable

www.americanradiohistory.com Shaking up of the guard at ABC Eisner, Iger blast network performance; McDermott expected to he named to entertainment post; Harbert staying on, says Iger

By Steve Coe development and production for NBC as senior vice presi- Disney put its imprimatur on ABC dent, leaving to take over the last week in public and in private entertainment presidency, as executives expressed dissatis- replacing longtime ABC faction with the network's prime time executive Ted Harbert. performance and appeared poised to Despite earlier reports that sign NBC programing executive Jamie Harbert might be leaving, he McDermott as president of its entertain- received votes of confidence ment division. on several fronts last week. It One season removed from its first was speculated that he would ABC Entertainment President Ted Harbert may be place finish in households and adults be bumped up to a newly cre- named chairman of ABC Entertainment; NBC's 18 -49, ABC is in second for the season ated post as chairman of the McDermott said to be on tap to succeed him. in both categories behind NBC and division. tives were not acknowledging any third among key demographics in the By week's end, NBC had agreed to a negotiations with McDermott, David February sweeps. ABC chief Bob Iger leave of absence for the 31- year -old Westin, president, ABC TV Network called the performance "unaccept- McDermott to allow her to "think about Group, said the network considers her able." Disney chief Michael Eisner my plans for the future," according to a a talented executive and would "love to said it would "never happen again." joint statement issued by McDermott have her." Sources confirmed that Dis- The word early last week had and the network last Thursday. ney has indeed held informal conversa- McDermott, who oversees series Although ABC and Disney execu- tions with McDermott, although corn- ABC offers mea culpa to affiliates ABC dropped the ball in programing the Febru- and chairman of the ABC Affiliate Board of ary sweeps, its executives told affiliates con- Governors, said: "What you want to hear as vened in Dallas last week for the network's win- an affiliate is that you and the network view ter meeting. And according to affiliates in atten- the data in the same way, and we do. They dance, Disney chief executive Michael Eisner get it. [The network's performance] is unac- said it would "never happen again." ceptable, and the top priority is to fix it." That kird of talk thrilled the affiliates, who, Ted Harbert, who led the programing pre- despite current prime time performance sentation (even joking about his being "under woes, appeared to come away from the fire "), told affiliates that the Lonesome Dove meeting enthusiastic and satisfied that the "prequel" would lead off the May sweeps and network is on the same page as the affiliates Eisner promised a daytime talk show with Marilyn Kentz and in terms of problems to be addressed. ABC affiliates better Caryl Kristensen (formerly of The Mommies) sweeps to Eisner, Disney President Michael Ovitz come. would debut June 10. Harbert also said the and retired Capital Cities /ABC chairman and Disney network was committed to a new Dana Carvey comedy board member Thomas Murphy were linked to the on Tuesday nights this fall. meeting by satellite. They stressed that ABC is a top ABC News President Roone Arledege made a pre- priority at Disney and that the number -one goal is to sentation on the planned 24 -hour news channel, saying right its pr me time course. the network was counting on extensive affiliate partici- Affiliates previewed three prime time shows debuting pation. He said affiliates would program huge blocks of in March: two Henson shows for Friday night-Muppets time on the channel, particularly when major stories Tonight and Aliens in the Family-and a new Monday break in their markets. He didn't spell out the business night Murder One lead -in, High Incident, a sort of NYPD deal for affiliate participation. Bluerrteets -Cops. Station executives said they liked Executives also said the network would roll out, by what they saw. region, a digital feed to affiliates starting in 1997, begin- "lt was 3 good meeting, much more so than anyone ning with the West Coast and working eastward. More expected, considering the struggles of February," said details will be released at next month's NAB conven- Paul La Camera, VP /GM of WCVB -TV Boston. Andrew tion. One issue to be settled is who will pay for new Fisher, executive vice president, Cox Broadcasting, receivers needed. -SM

Broadcasting & Cable February 26 1996 5

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www.americanradiohistory.com op pany officials have been careful not to give that impression. NBC tops ABC in sweeps, season ABC affiliates gathered in Dallas last week were told by Eisner (via It's a cliche to say that the TV network satellite) that the network's current business is cyclical, but it's also true. prime time woes will "never happen Just ask ABC. A year ago it was on top: again." Despite the network's prob- this season. NBC has toppled the Dis- lems, Eisner and Westin made a point ney -owned network from the ratings of giving Harbert a vote of confidence. throne. ABC will fall to second in the with the former saying he has "a lot of season -to -date race and third in the respect for Ted," and Westin saying February sweeps. And this month, Fox, that Harbert will continue as "the cen- ABC has renewed 'Murder One' for with fewer prime time programs, is nip- next season, but its performance ter of our prime time efforts." ping at ABC's heels for the advertiser - has been disappointing so far. Harbert also got a vote of confidence coveted viewers ages 18 -49. from Bob Iger, president, Capital As of Feb. 21, ABC was averaging a 6.0 Nielsen rating in that demo, Cities /ABC, who called his former sec - while Fox had a 5.9. NBC was way ahead with a 7.7, while CBS was aver- ond-in- command a "trusted executive" aging a 4.8. In households. sweeps -to -date, NBC has a 13.4 rating /20 who will remain with the company. share: CBS, a 10.2/16: ABC, a 10.1/16, and Fox, an 8.0/13. Iger, speaking at a panel in Washing- At its winter affiliate meeting in Dallas last week, ABC executives attempt- ton, also called the network's prime ed to minimize the reversal of fortune, saying that a hit or two, and better pro- time performance "unacceptable" (see motion-expected from new hire and former NBC marketing guru Allen story at right). Cohen -will right its course. ABC Entertainment President Ted Harbert told Sources familiar with Eisner and the affiliates ABC was winning the 8 -49 race on three nights- Monday through Disney management style say the only Wednesday -but was getting pummeled on Thursday and Saturday. The surprise is that Disney waited as long key. he said, is to increase the network's lead on its winning nights. -SM as it did before making moves or expressing dissatisfaction. "Disney has been known as a tough group of guys," said a studio source. "Should Ted [Harbert] have been given another year in the job? Who knows. ABC's Iger says auction ABC's not doing great, and the people at Disney are nervous. When you spend $19 billion for a company, you could kill free TV want to see it do well. When you're Eisne,r you don't want to stand up in By Christopher Stern Congress originally said front of a shareholders meeting when it would lend every TV the network is number three after CapCities/ABC Presi- broadcaster a second chan- recently buying it when it was number dent Robert Iger told a nel to make the transition to one. That's not an easy thing to do." group of Washington digital television. But many If a deal is worked out for McDer- communications lawyers in Congress, including Sen- mott to join ABC Entertainment as last week that the broadcast- ate Majority Leader Bob president, it would be the culmination ing industry may not survive Dole (R- Kan.), have said of an accelerated nine -year career that if Congress decides to auc- the digital spectrum is began with her joining the network as a tion spectrum now set aside worth billions of dollars and junior programing executive in 1987 for the transition to digital should not be given to following her graduation from colle e. television. broadcasters free. McDermott will have until after the "A government spectrum Iger: "Spectrum issues Any decision on spec- network schedules are set in May to auction could inadvertently are being judged not trum auctions should be determine her next move. on their merits but on based on end up eliminating the sole their monetary value." communications The statement issued Thursday said free local video service - policy issues, not budget NBC had granted her wish for a leave and guarantee allocation of the spec- concerns, said Iger: "Spectrum issues of absence, at the conclusion of which trum only to services that viewers would are being judged not on their merits but "she will either return to NBC or pur- pay for," said Iger to the Federal Com- on their monetary value." sue other opportunities." munications Bar Association Thursday. Iger also said that digital technology In the NBC statement, which sound- Broadcasters maintain they cannot is critical to the broadcasting industry's ed a lot like a goodbye, McDermott afford to purchase digital spectrum at ability to compete in the future. "With- thanked NBC Chairman Bob Wright an auction and continue to offer free out the digital spectrum, local broad- "for his support in giving me this time television. Others, including President casters would begin to lose viewers - off." Sources suggested that although Clinton's top economist Joseph Stiglitz, not on the basis of the quality of pro- the NBC portion of the statement have stated that advertiser -supported graming but because of the improved alludes to the possibility of her return- television always will be a viable busi- picture and related digital services that ing to the network, the chances of that ness, even if digital spectrum is put on would be offered by cable and tele- happening are negligible. the auction block. phone companies."

February 26 1996 Broadcasting & Cable

www.americanradiohistory.com sent another $40 million -$50 million in national business, sources say. NBC to rep its O&Os Rohrbeck denies speculation that he is making the move to trim the cost of Network taking business away from HRP, sales and add at least $5 million to the company's bottom line. He says the cost Petry and Katz; going in -house of selling the group's national spot time through reps or in- By Steve McClellan house is basically the same. "What we expect NBC TV Stations will reopen its to do is enhance our national spot sales arm, five years share of the market. after shutting it down and farm- That's where the ing out the $350 million in annual busi- increases will come ness to HRP and Petry. Ray Heacox from." Last year the will manage the unit as executive vice NBC stations' revenue president, NBC Spot Sales, reporting grew 8.4% overall. to John Rohrbeck, president of NBC The sales unit will TV Stations. be based in New York, The move takes effect in November, where Heacox will when the sales contracts with HRP and relocate from Los Petry expire. The national spot business Angeles, where he of three newly acquired stations-wcMH Rohrbeck says its in -house Heacox will run NBC's new most recently served as Columbus, Ohio; WNCN Raleigh - rep will allow the network to rep division, which will vice president, sales, at sell packages of network, handle $350 million in Durham, N.C., and WJAR -TV Providence, station and cable ads. national spot billings. KNBC -TV. Before join- R.I. -will be folded into the rekindled ing the station in 1991, sales unit in January, when their con- billings is Cox -owned HRP, which Heacox was a vice president and tracts with the Katz rep firm expire. reps NBC stations in New York, Los regional manager at MMT Sales, which Before fanning out its spot business Angeles, Chicago and Philadelphia. was purchased by Cox last fall. to the reps in 1991, the NBC owned Rep sources peg the spot billings at Also joining the unit will be Monte stations sold it in -house as do the CBS those stations at more than $200 mil- Newman, as senior vice president, sales and ABC owned station groups. lion. HRP had been doing about $500 marketing. Newman had been a vice Rohrbeck says he is making the million in business up to last fall, when president at the group level in charge of move for strategic reasons, including it added some MMT clients after Cox selling the Olympics and developing the ability to sell packages of network, also acquired that rep. Petry reps sales promotions and special events - station, cable, and perhaps eventually NBC's wry.' Miami and WRC -TV Wash- areas he will continue to handle under even Internet advertising: "We need to ington, worth another $90 million or so the new organization. brand ourselves in a way that you can in national spot dollars. The combined Rohrbeck says the group will hire 80 do only as an in -house organization." national spot dollars for the Columbus, or 90 new staffers for the sales arm. Among the three reps losing NBC Providence and Raleigh stations, which, like the other reps, will have stations, the biggest loser in terms of recently acquired from Outlet, repre- regional offices around the country.

ABC, CBS, NBC post revenue rise in '95 News, sports and ch Idren's advertising on ABC, CBS and NBC took a beating it 1995, according to full -year results re- BIG THREE 1995 REVENUE leased last week by t ie Broadcast Cable Financial Manage- ($ in thousands) ment Association, based on unaudited numbers compiled by 4th quarter '95 '95 net net revenue % change revenue from % change Ernst & Young. But overall, the Big Three showed a modest Daypart from time sales from '94 time sales from '94 3.05% ad revenue gait for the year, the numbers show. Declines in news, ;ports and children's programing were Prime time $1,129,932 846% $4,031,747 12.56% offset by gains in prirre time, late night and early morning, all Late night $116,034 17.68% $412,634 14.35% of which showed year- end increases of roughly 13 %. Daytime was flat. The sports revenue shortfall was due to comparisons A.M. $89,860 15.47% $310,219 12.81% with the Olympics in 1394. Daytime $304,767 12.66% $980,741 3.15% In the children's category, the networks continue to feel the Children's $31,609 -25.18% $100,001 -16.41% effects of competitior from Fox, cable and The WB. BCFM said the biggest factors in the news revenge shortfall were the Sports $452,509 8.99% $1,533,844 -14.04% O.J. Simpson coveraçe on cable and, particularly in the fourth News $194.144 -5.74% $774.979 -6.69 °/a quarte-, the departur- of prime time magazine Eye to Eye Total $2,318,855 7.75% $8,144,165 3.05% with Connie Chung and lower ratings for the CBS Evening Source: Ernst & Young for Broadcast Cale Financial Management Association News with Dan Rather. -SM

Broadcasting & Cable Feb'uary 26 1996 9

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www.americanradiohistory.com oaGL@Meek TCI the new factor in DBS equation MSO expected to team with News Corp./MCI venture By Rich Brown cast, Continental, Cox and GE Americom. But the plan was Longtime allies News Corp. and thwarted by an FCC decision to John Malone's TCI may add more power to Rupert Murdoch s News Corp. MCI DBS service. Tele- Communications Inc. could auction any remaining U.S. DBS be teaming once again in an spectrum. TCI then tried to enter the 20% of the U.S. DBS market by 2000. attempt to conquer the fledgling U.S. spectrum auction, but lost out to the Meanwhile, industry observers are direct broadcast satellite market. $682.5 million bid by News Corp./MCI. keeping a close eye on how EchoStar Rumors about TCI's possible A deal with the News Corp. /MCI will figure into the equation. The Col- involvement in the News Corp./MCI joint venture would help Tempo recoup orado -based company plans to enter DBS joint venture have been heating its considerable investment in the two the DBS business next month with a up since the partners won the FCC satellites, each of which cost an estimat- low- priced alternative offering 40 spectrum auction a month ago. Execu- ed $200 million to build and launch. The cable networks for $29.95 a month. tives with the joint venture have said joint venture, in turn, would have ready EchoStar Chairman Charlie Ergen told from the start that they expect to bring access to satellites that normally take BROADCASTING & CABLE earlier this in additional partners and possibly about two years to build. month that he also is seeking a partner make a public offering to help with the "TCI has the satellites, and News as the company looks to capture a piece fall 1997 launch of their $1.2 billion Corp./MCI have the spectrum," says of the U.S. DBS business. high -power DBS service. MCI's Susan financial analyst Jessica Reif of Merrill ICI already is in partnership with Mayer said last week that they are par- Lynch. "It makes sense simply because News Corp. and others in a Latin ticularly interested in adding partners it expedites the launch." American DBS service scheduled to that could help accelerate the launch. Timing could be critical in the race launch this spring. That partnership is TCI could help speed things along for control of the high -power DBS mar- one of several involving the two media through its subsidiary, Tempo, which is ket. DIREcry has signed 1.2 million sub- giants (see box, below). sitting on two as-yet -unlaunched DBS scribers since its June 1994 launch. The TCI, the nation's largest cable MSO, satellites. TCI originally had planned to other high-power DBS service, United intends to be a player in a DBS venture use the new satellites for Primestar, an States Satellite Broadcasting, has more in the U.S., but is not commenting on existing medium -power U.S. DBS ser- than 800,000 subscribers. News Corp. any speculation, according to a vice owned by TCI, Time Warner, Corn- and MCI are hoping to grab as much as spokesperson. The TCI/News Corp. connection In addition to their proposed international news and sports service, Tele- Communications Inc. and News Corp. have other business partnerships, including:

LIBERTY MEDIA/FOX SPORTS A pact between TCI -owned Lib- (News Corp.fTelestra) and TCI- backed Australis to launch erty Media and Fox Sports to build a domestic U.S. sports media news /sports /data service. venture under the banner of Fox Sports. News Corp. will pay $300 TCI- BACKED MSO TELEWEST AND BSKYB Working on TV m Ilion to Liberty Media and contribute Fox's fX network. Liberty programing deal in UK, where Fox also is working on acquiring Media will contribute its 14 regional sports channel network to be majority of satellite channel TCC, which is owned by TCI- controlled relaunched under the Fox Sports banner; Fox's fX cable channel will Flextech. be converted to a general entertainment/sports network. Venture to be managed by eight executives (four from Fox and four from Liber- TV GUIDE ON SCREEN Joint venture of Rupert Murdoch's News ty: TCI). Will televise Major League Baseball in 1997. News Corp. /TCI America Publications (TV Guide) and TCI, producing an electronic TV also will develop a sports /news service internationally, offering program guide. With TCI's recent purchase of United Video Satellite sports in Latin America, Asia and Australia, and news services Group, sources say it's likely TCI will merge TV Guide on Screen worldwide (except in the UK, Japan and New Zealand, where prior with The Prevue Channel. commitments prevent a partnership). REISS MEDIA ENTERPRISES In 1992 News Corp. and TCI LATIN AMERICA DIRECT-TO -HOME SERVICE With Globo and invested in Reiss Media Enterprises, which owns PPV network Televisa. Supposed to launch this year. TCI /Liberty to contribute La Request Television. ICI already had arrangement with News Corp. Cadena Deportiva, a Spanish -language service, an interest in in U.S. to carry FoxNet, a satellite feed of the Fox network, to sub- Argentine sports programing, transponder rights and cash. News scribers without access to a broadcast affiliate. Corp. will kick in Star Sports satellite channel. (Note: ICI /News BSKYB In 1991 ICI and two other investors put up $175 million Corp. says the service won't be delayed by the Feb. 14 rocket in private placement in News Corp., which used the money to pay explosion in China carrying its satellite.) back debt and help fund DTH service British Sky Broadcasting DTH VENTURE IN AUSTRALIA Partnership between Foxtel (BSkyB). -1M

12 February 26 199E Broadcasting & Cable

www.americanradiohistory.com Top Of} fnc VL"IGigInS Broadcasters Balge auction bullet

By Christopher Stern tee spokesperson said that until 2005. all options remain on the Broadcasters generally Broadcast lobbyists were confident table, including the pro- oppose any deadline for last week that they had held off the posal to attach the digital making the transition latest effort by Congress to put the auction to the debt ceiling. from analog to digital, but digital spectrum on the auction block. "It's totally fluid right they likely will accept the "We think we are going to dodge the now," said the spokesper- so- called accelerated tran- bullet," said cne industry source, refer- son. sition as preferable to bid- ring to efforts led by Senator John Mc- Several industry sources ding against each other Cain (R- Ariz.) to link an increase of said that Congress appears and rival industries for the federal debt limit with digital spec- to be headed toward a spectrum at an auction. trum auctions. Unless Congress raises compromise that includes Members of the House the debt limit later this month, the fed- adopting the White and Senate commerce eral government will not be able to pay House's approach to McCain attempted to committees complained block the telcom bill over its bills. broadcast spectrum auc- digital spectrum. last week that their House and Senate Republican lead- tions. authority to make ers last week rejected the proposal to Under the administration's propos- telecommunications policy was being link digital auctions to the debt limit, al, every television station in the U.S. jeopardized by the budget committees' the lobbyists said. Also rejected by the would be given a second channel to short-term financial goals. congressional leadership was a plan to begin transmitting a digital signal. "We have to be very concerned about auction UHF channels 57 -60. The government then would auction using the specter of the auctions every "The broadcast lobby will be very the analog spectrum in 2002 to meet time we need money," said Representa- surprised if there are further attempts to the current goal of balancing the bud- tive Mike Oxley (R- Ohio). Oxley made attach a revenue- raising provision to get in seven years. But broadcasters the statement during a telecommuni- the debt limit," said one lobbyist. would not have to relinquish the ana- cations forum sponsored by Newsweek However, a House Budget Commit- log spectrum to the winning bidder and Bell Atlantic. Pressler opposes public interest review By Chris McConnell FCC Chairman Reed Hundt, who children's television requirements to has pushed for a quantitative children's implement the language. Senate Commerce Committee educational TV requirement, did not Pressler offered his thoughts on the Chairman Larry Pressler (R -S.D.) comment on Pressler's letter. FCC license renewal rulemaking while says he does not want the FCC Commissioner James Quello, an oppo- responding to commission calls for reviewing broadcast public interest re- nent of quantitative standards on chil- increased financing to implement the quirements as part of its implementation dren's TV, said he agrees with Pressler new telecommunications law. of the 1996 Telecommunications Act. on the license renewal issue. He voiced little sympathy with the In a letter last week to the FCC com- "We can go directly to a report and FCC's push for more funding, suggest- missioners, Pressler criticized commis- order," Quello said, adding that the ing that the commission instead look sion plans to conduct a rulemaking on commission does not need to review for more ways to cut costs. the act's requirement that the FCC grant broadcast renewal application provided the licenseholder has served Fields offers public broadcasting-funding option the public interest and committed no Representative Jack Fields this week is expected to introduce a bill that "serious" violation of FCC rules. FCC would allow public broadcasters to create a trust fund that would wean sources have said they expect the pub- them from federal funding. The bill is expected to be introduced by Thurs- lic interest provisions of the rulemak- day (Feb. 29), when Fields (R -Tex.) has scheduled a hearing on the issue ing to include language on children's before his Telecommunications Subcommittee, public broadcasters say. educational television. However, instead of allowing for a $3 billion -$5 billion trust fund, as a coali- But Pressler last week called the tion of public broadcasting groups has sought, the bill would create a $1 bil- act's license renewal language "anoth- lion fund, a public broadcasting source says. That's not enough to maintain er example cf a provision which does the current public TV and radio system, the source says, "but it's a start." not lend itself to agency discretion. The bill also may allow for station duopolies, such as woE_o(rv) and "Congress did not intend for this pro- woex(rv) Pittsburgh, to sell one commercial license and consolidate. It also vision to serve as a vehicle for the FCC would allow public broadcasters with VHF stations to swap with a UHF sta- to implement wholesale or even minor tion in their market, and liberalize underwriting rules to allow for more com- changes in the public interest require- mercial -like spots between programs. -EAR ments for broadcasters," Pressler said.

Broadcasting & Cable February 26 1996 13

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www.americanradiohistory.com Top oi the N7@%- `'. Big Three try to hold line at ratings But White House continues to support efforts to restrict violent programs

By Christopher Stern President Clinton stuff is made and distributed," said Jeff has invited more than a Chester, coexecutive director, Center he Big Three networks dozen entertainment for Media Education. He added: "Presi- told the White House industry executives to dent Clinton should call on each execu- T last week that they will the White House on tive to publicly commit to better serv- adopt a rating system but Thursday to discuss ways ing children and family and to call off not other plans to curtail of "improving what our their lobbyists who are working against TV violence, sources say. children see on television the FCC's children's TV rulemaking." But the White House and helping parents make The television industry's interest in refused to back down on choices about what their a ratings system stems from the enact- its support for proposals children are watching." ment of the Telecommunications Act that would set limits on Fox angered the other of 1996, which requires every TV set violent dur- Broadcasters three networks when it sold in the U.S. to include a V -chip. programing will come up with a rating ing times when children system for the V -chip. announced two weeks ago The V -chip would allow parents to are most likely in the that it would unilaterally block programing based on its violence audience, sources say. implement a rating system. or sexual content. But before the V- With Fox conspicuously absent from During a speech in Washington last chip will work, programs must be elec- the meeting, ABC, CBS and NBC had week, CapCities /ABC President Robert tronically tagged with a content rating hoped the White House would make Iger also said the industry is hammering that can be decoded by the V -chip. The concessions in return for their pledge to out the details of a content code: legislation urges, but does not require, implement a rating system, to work with "We're not there yet, but we are work- broadcasters to implement a voluntary the V-chip blocking technology. ing hard to achieve broad -based support ratings system. Among the proposals on the table, is from all programers and distributors." Although broadcasters have claimed a bill sponsored by Senator Ernest Meanwhile, public interest advo- that the V -chip provisions of the Hollings (D -S.C.) which would bar cates urged President Clinton to use his telecommunications act are unconstitu- violent programing between 6 a.m. and meeting with the nation's top entertain- tional and would be challenged in 10 p.m. Another proposal would ban ment executives to promote education- court, they have decided to voluntarily violent programing from 8 to 9 p.m. al programing for children. implement a content code based on the The White House has not endorsed any "The concern is not just blocking the Motion Picture Association of Ameri- particular proposal. bad stuff, but also making sure the good ca's rating system. Mn Murdoch goes to Washington

By Chris McConnell Earlier this year, Murdoch called for stations count toward its national limits the industry to bear more responsibility on audience reach. Such deals, however, Rupert Murdoch, a broadcaster in political advertising. His network has could be affected by a pending FCC with his eye on more stations and held discussions on providing two - review of ownership "attribution" rules. more spectrum, this week will minute "public discussions" by candi- Also, Fox's advanced TV plans have a chance to score more points dates during general elections. And last could be affected by government deci- with Washington policymakers. fall, the network conducted a study of its sions on spectrum designated for digi- The News Corp. chief today (Feb. 26) children's educational TV lineup which tal TV. The network hopes to provide is expected to take the latest in a series of showed that its affiliates air an average multiple channels of digital television government- friendly steps, with a Wash- of four weekly hours of educational fare. with the spectrum, but lawmakers cur- ington speech on Fox TV, communica- Fox has been taking such steps at the rently are debating whether to give the tions policy and the public interest. Fox same time it has sought to expand its spectrum to broadcasters or auction it. refused to reveal in advance details of base of TV stations and secure spectrum Some say today's speech and Fox's the speech, but some speculate he may for digital TV. The company, for other public interest-related actions are resurrect his call for free air time for instance, last year closed station acquisi- aimed at bolstering the network's goals poltical candidates. tions in Philadelphia and Birmingham, on the spectrum and ownership fronts. The address comes just two weeks Ala. Fox also has acquired nonvoting "This is a way of making sure they get after he pledged to adopt a program rat- shares in group owners New World first dibs on the spectrum," says David ings system and will precede a meeting Communications Group and SF Broad- Honig, an attorney who frequently rep- between President Clinton and Murdoch casting. Because the stock is nonvoting, resents the NAACP and other civil rights and other top TV executives on TV vio- the investment allows Fox to hold a stake groups. "I don't think you get anything lence and children's programing. in the companies without having their from Rupert Murdoch for free."

18 February 26 1996 Broadcasting & Cable

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wenty -seven years ago, the government's because he had become the de facto statesman of the first attempt to police television programs broadcasting industry), as were Julian Goodman of for sex and violence was stopped in its NBC and Leonard Goldenson and Elton Rule of ABC. tracks by one man of principle and But this time there was a difference. At the end of T courage. The year was 1969, the Con- Stanton's testimony, Pastore leaned forward and gress was represented by Senator John Pastore of asked: "Dr. Stanton, will you allow CBS programs to Rhode Island, and the industry executive who wouldn't be prescreened by the National Association of Broad- say yes was Frank Stanton, then president of CBS. casters Code Authority ?" It was a request the senator The behind -the -scenes story of that fateful encounter had been making since 1962, and CBS had always has never been reported until now. led the resistance. This time, Stanton committed a This is a first -person account. The writer, now editor rare misstep. He responded: "Mr. Chairman, I'll take it of BROADCASTING & CABLE, was then Stanton's assistant under advisement." I sensed immediately that he at CBS and participated in the events described. I am should have said "no." going public now because the history of 1969 so close- From that moment, and for the next two weeks, the EYEWITNESS TO HISTORY Broadcasting's Finest First Amendment Hour An editor's personal perspective on the Fifth Estate's fight for First Amendment freedom, and a modest proposal to help keep it

The Senate Commerce Committee put pressure on broadcasters in 1969 over sex and violence on TV. At the hearing (l -r) Senator Hugh Scott (R -Pa.); Communications Subcommittee Chairman John Pastore (D -R.L); Nicholas Zapple, Senate Communications counsel, and Senator Vance Hartke (D -lnd.) questioned CBS President Frank Stanton (right). ly parallels what is happening between the industry fat was in the fire. The most important person in the and the government in 1996. If there are lessons to be broadcasting industry had given an inch to its most learned from the past, they should not be withheld from powerful senator, and Pastore meant to make it a mile. the present. CBS's historic defense of the First Amendment had It began on March 12, 1969. Pastore, then techni- begun to fold by the time we flew back to New York. cally chairman of the Senate Communications Sub- Stanton called the first of many meetings on the committee but in fact running the full Commerce Com- subject in his office that same afternoon. With him mittee in the absence of Chairman Warren Magnuson were John A. Schneider, executive vice president of (D- Wash.), was having one of his periodic hearings on CBS Inc.; Richard W. Jencks, president of the sex and violence in television. (Yes, Virginia, even then CBS/Broadcast Group; E. Kidder Meade, vice presi- the politicians had a vested interest in inveighing dent for government affairs, and myself. (Stanton's against sin and damnation on the air, and periodically recollection is that Dick Salant, president of CBS called in the broadcasting industry for public chastise- News, was also present.) My position was already ment.) Stanton was testifying (he always came first certain: We had to say no. "The five people in this By Don West

February 261996 Broadcasting & Cable

www.americanradiohistory.com room do not have the right to give away 50 years of the 34th floor (Stanton and William S. Paley, the chair-

broadcasting freedom," I remember declaring. They man, were on 35). To a man, and to my delight and

did, of course, have the power. surprise, they endorsed it. I had feared each would (Bob Wood, the CBS network president who gave have a vested interest to protect, and that opposition us All in the Family. may have said it best: "A corpora- from any quarter would sink it. None came; they were tion is a lot of temporary people making permanent all as open as Ito this new departure.

decisions." We are at the mercy of today's temps, too.) Armed with an alternative and my proxies, I returned By the next week our meetings had doubled in size to the attack. Stanton readily agreed to implement the and number. Stanton, for the most part, kept his critics' prescreening idea and the tide began to turn. silence and listened to the debate. At one point Dick After two weeks of listening, he declared his decision: Jencks drafted a proposal describing how we would We would say no to Pastore.

accede to prescreening; I called it "The Articles of (Curiously, he did not couple the critics' prescreen-

Capitulation." Later that day Dick and I shared an ele- ing with his opposition to the NAB prescreening. "I

vator and he said: "Well, Don, you can't win 'em all." I wanted to keep the two in watertight compartments," responded: "We haven't lost this one yet." he says now. Bob Wood made the critics' announce- Actually, we almost had. There was a quid pro quo ment several weeks later, and the other networks in 1969, too. Pastore had introduced a bill that would reluctantly followed suit.) protect licensees from challenge at license renewal, The turndown was given to Pastore shortly before he and the popular view was that his bill's passage was to address the NAB's annual convention in Wash- depended on the networks' prescreening for the NAB ington. Stanton recalls meeting with him privately to authority. NBC and ABC had already indicated com- explain his decision; we were expecting unshirted hell. pliance; only CBS was in doubt. Telexes and phone Curiously, too, the senator's speech to the NAB men- calls from affiliates were bombarding Bill Lodge, then tioned the controversy only in passing (and more in sor-

the head of station relations, imploring Stanton to row than in anger, as I recall). yield. It was the same kind of pressure that would be To give Pastore his due, he did not seek to codify the brought to bear that same year on the Smothers NAB prescreening into law. Because of the First

"The five people in this room do not have the right to give away

50 years of broadcasting freedom," I remember declaring. Nor do the 15 to 20 who will meet with President Clinton this week.

Brothers, forcing them off the air. Amendment, he said at the time, there was little Con- (The heat is hottest when they sense your weak- gress could do to prescribe standards of programing, ness -when they smell blood. If they know you'll stand but there was much that broadcasters could do with up for your First Amendment rights -and your First effective self -regulation. "Baseball had to do it," he Amendment responsibilities -they'll leave you alone said. "The motion pictures had to do it. There's nothing or take you to court. Fair enough.) wrong with the code. The trouble is that the procedures

By the second week I could sense my position erod- make the code unenforceable." Responding, Stanton ing, and I began to search for an alternative response - doubted that there would be much change in program- something that would serve the senator's purpose and ing standards. and said: "In a year we'd be back on the not damage our First Amendment rights. At least part of same subject because you would not be satisfied."

the issue then, as now, was in advising parents about I thought the television industry was home free until what was coming up on TV, so they could control their the V -chip came along a quarter century later. This

children's viewing. Why not, I thought, prescreen CBS time the sponsor was Democratic Congressman programs for TV critics, and let them advise the audi- Edward J. Markey of Massachusetts, just one state ence whether there was too much violence or sex, or away from Pastore's Rhode Island. From the moment whether a show was worth viewing at all? It had never the prospect of government program control raised its been done; a critic's reviews were read the morning head this time around, this magazine went after it -I after, and a viewer could only compare points of view. sensing that all we had saved in 1969 was in danger of Indeed, critics had little influence in 1969, and all the being given away in 1996. The difference between networks had been reluctant to let them in for fear of, then and now: no Stanton to take the heat. let's face it, bad reviews. (For those who never knew or may have forgotten, Just coming up with the idea wasn't enough. It had this wasn't the only time Stanton stood tall for broad- to be lobbied, with the network president (Wood), the casting. In 1971, threatened with contempt of Congress head of sales (Frank Smith), the head of programing for refusing to give up outtakes of CBS News's The Sell- (Mike Dann), the heads of public relations (Jack Cow- ing of the Pentagon documentary, he risked jail for defy- den and Charles Steinberg) and program practices ing Harley Staggers [D- W.Va.], then chairman of the (Bill Tankersley) -essentially, every significant vote on House Commerce Committee. He won then, too, by an

Broadcasting & Cable February 26 1996 21

www.americanradiohistory.com , J, c _;^Ì "s i,,' i uncomfortably narrow vote of 226 to 181.) 3. With those considerations in mind, any informa- The quid pro quo is even greater in 1996. The indus- tional system should focus on labeling, rather than rat- try finally got its protection from license challenge with- ing, programs. In other words, the industry could be out having to give up the First Amendment. This time, encouraged to list the various attributes of a program the stakes are higher. The deal is: Give us a V- (adult language, nudity, brief nudity, cartoon violence, chip enforced rating system and we will give you the mild violence, graphic violence, political content, com- digital spectrum. As for me, I'd let them keep the spec- edy, adult drama, etc.) without having to make a judg- trum. It's pottage without the First Amendment. ment about whether a program may be "good" or "bad" At this writing, the networks, cable and the program- for children. That should be left for parents to decide. ing community are far down the road of conceding the Such an approach would also insulate the system from development of a ratings system. It would be strictly vol- political influence to the extent the major parties clash untary, they say, despite the law demanding its cre- over "values" issues (President Buchanan's idea of a ation. Then, if the government should try to substitute proper V -chip ratings system versus President Clin- its own ratings system, the industries would go to court. ton's, for example). That's not the way it will work. Milliseconds after 4. The key consideration: broadcasters would never broadcasters announce their first ratings, a "how dare "rate" programs; they would only provide the descrip- you" outcry will issue from an outraged Congress and tions built in by the program suppliers. Rather than White House. They will twist any arm and use any requiring the centralized bureaucracy of a ratings sys- pressure to subvert and co -opt the industry's "volun- tem, labeling could be decentralized. It would not be tary" system. The likelihood, and the danger, is that necessary to have a bureau or committee to evaluate there will never be a government system to take to programing for quality or content, as does the current court; all the government's objectives will have been Motion Picture Association of America system. obtained through manipulating the industry system. Instead, the industry could be encouraged to devise an Arguably, it's too late to say no. In its rush to capitu- all- inclusive list of categories, and program producers lation, the industry may well have announced a ratings themselves would be able to voluntarily provide pro- system before this story goes to press. Nevertheless, gram information based on the list. as in 1969, let me offer these discussion points regarding a far more First Amendment friendly alternative. They say it's harder, now, for one person to make a 1. It is a given that there should never be a govern- difference. CBS in 1969 was the most powerful of but ment- imposed ratings system. To begin with, Section three broadcast television networks. Now it is down a 551 of the Telecommunications Act expressly seeks to rung or two in a field of six broadcast TV networks, and avoid creating any requirement. More important, if the an entire cable industry has sprung up to share the government's action is perceived as requiring a ratings audience's attention. But if Frank Stanton alone could system, it is likely to be invalidated as unconstitutional. hold the government at bay in 1969, the 15 to 20 (That, of course, would be OK by me.) broadcasting, cable and programing executives who 2. Any proposal to empower parents should be infor- will meet next week with President Clinton can do the mational rather than instructional. It should provide same. Whether the number is five or 20, the men who parents with the information they need to exert control enter that room have no right to give away more than over content coming into their households, without 65 years of broadcasting and cable freedom. preaching to them about which values are acceptable. They do, of course, have the power. Pressler major recipient of contributions Broadcasters among those giving money for Commerce Committee c'hairman's campaign

By Christopher Stern Total campaign contributions for 1995 Despite alienating many in the broadcasting industry with his Senate Commerce Committee Chairman Larry Pressler -$1,757,502.94 support for spectrum auctions, Senator Ernest Hollings -$383,236 Senate Commerce Committee Chair- House Commerce Committee Chairman Thomas Bliley -$485,500 man Larry Pressler (R -S.D.) collected House Telecommunications Subcommittee Chairman Jack Fields- $182.184 thousands of dollars in campaign con- Representative John Dingell- $412,272 tributions from broadcasters during the Representative Ed Markey -$376,280 last six months of 1995. More than a dozen executives from Pressler, who is up for re- election cations act in more than 60 years. companies including NBC. Fox. this year, raised more than $1.7 million Telephone company and cable McGraw -Hill and Hearst gave at least in campaign money during 1995. He industry executives were also big con- $1.000 to Pressler's re- election cam- was among the Senate's top fund -rais- tributors to Pressler's re- election effort. paign. according to Federal Election ers at a time when Congress was debat- Viacom Chairman Sumner Redstone Commission documents. ing the first overhaul of the communi- and Turner Broadcasting System CEO

22 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com Top OU OGD@ VIC4g03 Ted Turner each wrote $1,000 checks Unlike most other members of the In contrast, Representative Ed to Pressler's campaign. House and Senate commerce commit- Markey (D- Mass.) raised $376,280, Senator Ernest Hollings (D- S.C.), tees, House Telecommunications according to his FEC filing. Despite his the ranking Democrat on the Senate Subcommittee Chairman Jack Fields support for the V -chip, Markey Commerce Committee, raised only (R -Tex.) is returning money to con- received sizable contributions from the $383,236 last year, according to FEC tributors. He will retire at the end of broadcasting industry. documents. Hollings is not up for re- the current congressional term and Among Markey's financial supporters election, but like Pressler, he received had promised the FEC he would are CapCities /ABC Chairman Thomas contributions from PACs represent- return donations of $1,000 or more Murphy, NBC President Robert Wright ing broadcast and cable interests, that were earmarked for his congres- and Fox Broadcasting President of Net- including Fox, Viacom and Westing- sional race. He raised only $182,184 work Distribution Preston Padden, each house. in 1995. of whom gave $1,000.

The race between Representative Billy Tauzin (R- feiture of $12,500 for EEO violations. Comments on the

La.) and Representative Mike Oxley (R- Ohio.) i I)c guidelines and the rest of the commission's EEO proposal the next House Telecommunications Subcommittee chair- are due April 30. man made for some light moments at a forum sponsored by Newsweek and Bell Atlantic last Wednesday. Both Tauzin FCC Commissioner Susan Ness says she prefers and Oxley were on a panel when Senator John Breaux (D- a children's TV "safe harbor" to a fixed re- La.) quipped: "I'm glad to be up here with the next chair- quirement. Addressing the Oklahoma Broadcasters man of the telecommunications subcommittee." A few Association on Feb. 16, Ness said a fixed, three -hour minutes later Representative Ed Markey (D -Mass.) arrived. requirement on educational children's TV might result in a Looking at Oxley and Tauzin, Markey said: "One of us is sacrifice of quality for quantity. But she also said that set- going to be the ranking minority member in eight months, ting a three -hour safe harbor would give stations a standard and it's not going to be me." to shoot for at license renewal time. Ness also said that stations not airing three hours could offer a "comparable com- The Freedom of Expression Foundation has issued a mitment," such as interstitial material or program report attacking a recent study by Mediascope, which found financing. "I hope that the broadcast industry will that violence on television is harmful to children. "A con- seize the opportunity to rededicate itself to serv- is siderable amount of ing our nation's children," Ness said. itir research indicates absolute- She also called for a speedy review of the ly no correlation exists FCC's ownership "attribu- between televised violence tion" rules. Reviewing the and aggression in the real ri commissions plans to imple- world," states the foundation. /\ ment broadcast ownership The Mediascope study was sponsored by the provisions of the 1996 Tele- cable industry and found that 57% of all TV pro- communications Act, Ness predicted graming is violent and potentially harmful to chil- that the FCC will take up the attribu- dren. The Freedom of Expression Foundation tion issue in the second quarter and report also argues that the electronic media should adopt a final order by year's end: "I have the same First Amendment protection as the Edlte d By Chris Stern would prefer to raise ownership lim- print media. In addition, the report argues that the V-chip is its directly, rather than allowing them to be circumvented unconstitutional. through various kinds of nonanributable 'alliances.'"

Time Warner wants FCC action on its applications The FCC has accepted a batch of new TV station to acquire WTBS(TV), Atlanta. In a Feb. 16 letter to FCC applications. The commission last week placed applica- Chairman Reed Hundt, Time Warner Counsel Arthur Hard- tions for 26 new TV licenses (including two noncommer- ing argued that the commission does not need to wait for the cial licenses) on public notice. Commission officials say Federal Trade Commission to complete its antitrust review of they will be able to process unopposed applications. But the Time Wamer/I'umer merger before acting on the license those facing competing applications may get stuck, since transfer application. "The commission has granted its the FCC has no system for deciding among competing new approvals for the Westinghouse/CBS and Disney /ABC TV license applicants. Five of the licenses already have mergers, and each of these media giants has announced plans multiple applicants, and the commission will accept com- to compete with Cable News Network as has Fox and a joint peting applications to those on the public notice through venture between GE/NBC and Microsoft," Harding said. April 5. "Time Warner's application to acquire control of WTBS is now ripe for commission consideration." With a new telecommunications law in town, the FCC last week dismissed 19 telco Section 214 appli- The FCC has issued its new proposal for EEO for- cations to provide video. The commission took the feiture guidelines. The lines resemble those issued in action in response to provisions of the 1996 Telecommu- 1994 but struck down by a court because the FCC did not nications Act that eliminate the 214 filing requirement for invite comments on them. The guidelines set a base for- telcos delivering video.

Broadcasting & Cable February 26 1996 23

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Don Ohlmeyer and Warren Littlefield along with all -star casts of (clockwise): Seinfeld,' 'ER,' 'Frasier' and 'Friends' Asp NBC preens in pr Season winner, sweeps leader is hack on top thanks to some 'Friends' (and 'ER,' 'Seinfeld and 'Frasier' )

By Steve Coe to troubled time periods in what NBC Entertainment President Warren Little- Hre it goes again. NBC, which field calls "spreading out our offense." y. ill win the 1995 -96 prime time That strategy notwithstanding, season and is poised to win its Thursday night remains NBC's power third sweeps in a row, may be on the plant. For the week of Feb. 12 -18, for verge of a 1990s prime time dynasty to example, its Thursday lineup claimed rival its dominance of the 1980s. op quickly the kind of hits for CBS that all five of the top spots in the Nielsen The network is now ahead in house- he did consistently for all the networks ratings . holds and among the key demographic as head of Warner Bros. Television "They are primed to do some dam- of 18- 49- year -old viewers in prime (including ER and Friends), NBC's age," says Paul Schulman, president, time and has regained the top spot in chief competitors could have a long The Paul Schulman Co., on the net- late night with the resurgence of The wait to reclaim the ratings crown. work's current strength and prospects Tonight Show with Jay Leno. The reasons for such predictions are for the future. "They have the building The network's emergence comes several, most notable among them a blocks to introduce new vehicles. Last during a season that has seen ABC's schedule dotted with first -, second- or year it was Friends and ER and this fortunes nosedive after a first -place third -year hits -Friends, ER and year it was the move on Sunday night finish last season and CBS still in the Frasier-at the beginning of their life and the addition of 3rd Rock from the beginning stages of what could be a span; such veteran series as Seinfeld, Sun and Caroline in the City," he says, long climb up from the bottom. Wings, Law & Order and Homicide, also pointing to the success of the Unless ABC can reverse this sea- which, instead of showing their age are three -and soon four- installments of son's downward trend, or Leslie experiencing growth spurts; a strategy Dateline NBC. Moonves, president, CBS Entertain- of using its power nights to test new "NBC is competitive on every night ment, can work some magic and devel- shows, and a willingness to move hits of the week with the possible exception

February 261996 Broadcasting & Cable

www.americanradiohistory.com `They are doing it right' Although NBC is only one of may business segments for parent company General Electric, it is a highly visible one that analysts say may be the best positioned of the four major television networks. "They are in a great position," says Tom Wolzien, a former NBC News executive and now a media analyst with Sanford Bernstein, New York. "The year you know you're going to win, you're justifiably euphoric," he says. "Now the work gets really tough as they try to consolidate gains and defend them." But Wolzien credits GE and NBC management with "realizing how difficult the network business is," and diversifying and developing new businesses such as the news venture with Microsoft as well as other new media and cable enterprises. That GE has authorized so much diversification is a signal that it wants to be in the business for the long term, Wolzien says: "I don't see them selling it. They like it. It's a fun business." When the network was in a down cycle a couple of years ago, the question for GE was whether to sell. Now that times are good again at the network, the company is preparing for the next downturn-"which is inevitable," says Wolzien-through diversification. When that downturn occurs, "they'll be much stronger," says Wolzien. "They are doing it right." -SM

"What I've are the two best casts that have come out tried to do is focus on [one] network in the same year." everyone's ener- If NBC does run off a string of prime gies on develop- time victories, it may not be the glitzy ing a strategy, and much -written -about Thursday line- which we did," up that deserves the most credit, but the Ohlmeyer says. network's Tuesday lineup, anchored by "My biggest con- Frasier. of Saturday. They are really in good cern when I took the job was that NBC That comedy, after a successful first shape for next season." Schulman says had lost a third of its audience in three season, was moved to Tuesday night NBC's future looks bright. "If they years, and the big question was, could last season to take on ABC's Roseanne don't get too cocky and act as though we stop the slide before we fell below and help establish NBC's second night they are in first place they're going to critical mass? Critical mass in terms of of "Must See TV." ABC decided to be tough to knock off." our reach as a network, the point at counterpunch and move Home Another factor in the passing of the which it becomes possible to question Improvement from Wednesday to Tues- torch to NBC could be its lock on six of whether the network can come back. day to take on Frasier, and NBC decid- the next seven Olympics through 2008. Our biggest ability to succeed, in addi- ed to stick with its original strategy. The process of resurrecting NBC has tion to the creation of hits, depends on Although the battle was lopsided in been a long one, but it began in earnest our promotion ability. If you fall below ABC's favor for all of last season and in 1993, when NBC was said to stand a certain point, you no longer have that the beginning of this season, NBC's for "Nothing But Cheers," a reference reach. Obviously, I wouldn't have fortunes at 9 p.m. have risen since Jan- to its lone holdover from the glory days taken the job if I didn't think it was uary. The network is almost neck -and- of 1985 -91, when it captured six possible to flatten out that slide and neck with ABC at 9 and on the night as straight prime time ratings crowns. start going the other way." a whole, which had been an ABC February 1993 also marked the arrival One of Ohlmeyer's chief mantras: stronghold. of Don Ohlmeyer at the network in the Leave nothing to chance. "I think the big On spreading the network's then newly created position of presi- reason we are where we are is our atten- offense, Littlefield says: "if you look dent, NBC West Coast. tion to detail. Two seasons ago we had a at NBC today and you say let's take Ohlmeyer's primary mandate was to bad development season, and a big rea- away the Frasier move on Tuesday boost morale at NBC's entertainment son to me was casting. We focused on nights, I don't think we're the num- division and chart a course for the net- casting, and the following year we came ber -one network. It was the move that work's return to the top. up with ER and Friends, which I think challenged ABC on a night when [it

Broadcasting & Cable February 26 1996 27

www.americanradiohistory.com NBC sees two-front ratings battle Ratings are a hot topic at NBC these days, and not just that the networks are at least partly responsible for the network's sterling prime time numbers. In addition their plight. "The networks, to a very great degree, have to the proposed program content ratings system, the only themselves to blame for the situation they find network is challenging Nielsen on its recent measure- themselves in. It has gotten this far because nobody is ment of an episode of Frasier. making these guys pay a price to stop. With the excep- NBC's dispute with the service centers on the dis- tion of Rupert [Murdoch], they don't dole out enough crepancy between the metered -market and national money in Washington. None of the networks are out numbers for the Feb. 13 episode of the sitcom. The 33 there buying [Newt] Gingrich's book rights or [Mar- overnight markets reported a 17 rating for the show, garet] Thatcher's. Rupert knows how this game is but when the national numbers were released the aver- played. The other three guys are like the Marquis of age was a 14 rating (still good enough to rank it sev- Queensbury." enth for the week), which Don Ohlmeyer, president, Ohlmeyer says he wasn't surprised that Murdoch NBC West Coast, suggests is statistically impossible. two weeks ago trumpeted Fox's intention to imple- "In the top 50% of the country the show does a 17 rat- ment a ratings system. "It was classic Rupert and ing and then the nationals come out and it does a 14, classic grandstanding. But what gets lost in this whole which means in the other half of the country it would issue is that the worst we have on is PG, which to me

have to have done an 11 rating. In almost two years of makes this a disingenuous issue. I keep asking peo- ratings of the show on Tuesday, it has not had more ple what programs do we have on that are violent? than a 2- rating -point drop -off. I'm not a mathematician, Nobody will answer me because their answer is: 'I but I know enough about math to know that's statisti- don't watch television.' That's the mantra in Washing- cally impossible for it to be that far off." ton. Before they tell you what to watch, they start off

Ohlmeyer has plenty to say about the proposed by saying 'I don't watch television. I only watch C- MPAA -style content ratings system as well, including SPAN and CNN." -SC

was] dominant. Most people thought those nights but also on Thursday. concedes, regarding Saturday nights. we were insane. We never expected a "Even though Mad About You hasn't In comparing this season with the win against Home Improvement. The hit the numbers it did on Thursday, start of the network's dynasty in the concept was to build a night. [The when you look at what we've gained 1980s, Littlefield, co- architect with thinking was] we'd rather be the sec- on Thursday with Friends at 8 p.m. and Brandon Tartikoff, says "our bench of ond guys in there with a comedy line- what we've gained on Sunday, it's a shows is stronger this time. We have a up than be blocked out indefinitely." huge win," says Littlefield. "The dif- lot of shows that are very young in their Ohlmeyer echoes the importance of ference this year from last is that we lives, and that will be beneficial to us the Tuesday strategy, but admits some have four nights of growth," he says, as we move forward. We have a total early trepidation. "[Network execu- citing Tuesday, Thursday, Friday and nine series that are up this year over tives] make more decisions in one Sunday. "We think that amount will last season. The kind of growth from week than a lot of people make in a only grow to be a larger number as we returning shows that you know you can lifetime. We're going to make some finish the season." get five, six or seven seasons from is miscalculations. Before we moved Looking ahead to the rest of the sea- critically important." Frasier to Tuesday night we had done son, NBC expects to see further growth Littlefield also says the network's our homework. Then ABC made the on Sunday night, with the addition of a executives are smarter this time around move of Home Improvement against fourth installment of Dateline NBC in about keeping the schedule "replen- Frasier, and I'm not sure they had done the 7 -8 time period taking on CBS's 60 ished." "We held on too long to some their homework. I thought maybe we Minutes. In fact, the rise in ratings and of our product in the past. Why? should chase Roseanne, but Warren popularity of the news magazine has Because we didn't have the goods, so and Preston [Beckman, senior VP, pro- mirrored the network's growth during our time periods and schedule got old gram planning and scheduling] were the same span. That success has been and stale. Most shows don't go on as adamant, based on all that we knew, nothing short of remarkable, given the instant hits. Therefore, you've got to and said this was a good thing for us. show's Phoenix -like rise from the plant seeds. We're older and wiser in That's the biggest swing in the past ashes of its rigging of a story on the terms of looking at the schedule and couple of years." crash worthiness of a GM pickup. saying you must replenish." In further spreading out their offense, The network also will test a new As for predictions of another NBC followed last year's Tuesday comedy, Boston Common, in the dynasty, Ohlmeyer says, "We'd like to strategy with this season's move of Thursday 8:30 -9 p.m. time slot begin- think we're poised for another big run. Mad About You from Thursday night at ning March 21. If you talk to anybody in this building 8 to Sunday night at 8. To fill the open Looking ahead to next season, Ohl - they'll say we're about 60% of where Thursday slot, NBC moved Friends meyer and Littlefield predict that the we want to be. We don't think we've from 9:30 to the lead -off slot. network will add approximately four accomplished anything yet. So, we'll The planting of those seeds on Tues- hours of new programing to the sched- win the season. Where are we going to day and Sunday nights has borne fruit ule, focusing on Monday and Saturday be in 2000? That's what we're all this season, with growth not only on nights. "We're out to lunch," Littlefield working for."

February 261996 Broadcasting & Cable

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www.americanradiohistory.com Big-ticket development at Big Ticket Spelliii arm quick out of the blocks with network and syndicated fare

By Cynthia Littleton 90210 and Melrose Place, has drawn more "tire- kicking" than firm offers in Fourteen months after it was found- recent months from potential buyers ed to expand the TV production such as NBC or PolyGram. menu at Spelling Entertainment, Big Ticket's stable of writers and Big Ticket Television has a full plate of producers is at work on two pilots for series projects cooking for network and NBC. Hip is the working title of an syndication. office sitcom set in the New York mag- Although Big Ticket's focus is net- azine world, while Olympic One -Nine work prime time, the company's early is a Hill Street Blues style police dra- success in the first -run market has pres- ma created by Steven Bochco protégé ident Larry Lyttle thinking about creat- John Romano. ing an executive post to concentrate Romano is also solely on syndication. the creator and These days, Lyttle has his hands full coexecutive pro- overseeing the development of four ducer of another network pilots and the production of police drama in UPN's new hit sitcom, Moesha. the works for "This is really our first pilot season, Fox. Actor Eric but we already have two shows on the Roberts has been 'Hot Bench with Judge Judy air and a third coming in the fall," says Sheindlin' is just one of Big Ticket's attached to star as Lyttle, referring to Moesha, the late - shows on Larry Lyttle's (r) plate. a New Orleans night comedy Night Stand with Dick police detective Dietrick and the upcoming first -run Ticket as a Spelling subsidiary in in the series, ten- strip Hot Bench with Judge Judy late 1994. Viacom, which acquired tatively titled Sheindlin. a 75% stake in Spelling Entertainment Dark Angel. Filming on the two -hour Lyttle, a former TV packaging agent through its 1994 merger with Block- pilot, produced in association with and Warner Bros. Television veteran, buster, put Spelling up for sale last director Francis Ford Coppola, begins spent two years as president of Spelling summer. next month in Louisiana. Television before its parent company, Analysts say that Spelling, valued at Over at ABC, Big Ticket is working Blockbuster Entertainment, put up a about $1.2 billion with a library of up an untitled sitcom centering on a reported $30 million to launch Big shows that includes Beverly Hills. blue -collar Irish family. Lyttle describes the concept as a cross between the 1987 theatrical hit "Moon- Tale of the tape struck " and the 1938 Frank Capra clas- Ed Davis learned the hard way how competitive broadcast journalism can be. sic "You Can't Take It with You. " When two commuter trains crashed near his Silver Spring, Md., home Lyttle hopes that Big Ticket will on Feb. 16, Davis grabbed his video camera and was the first person on distinguish itself in the next few years the scene to record the burning wreckage. When a friend suggested that as the home of TV's best writers, the news crews might want the tape, Davis sent his 17- year -old son back much as MTM Television productions to the site, by then crawling with reporters, to see if anyone was interest- stood out from the pack during the ed. ABC's Washington affiliate WJLA -TV was the only channel that accept- Grant Tinker era. ed, offering $50 for the tape, which was promptly handed over. "We want to do sitcoms that make Soon after the station aired the footage, and credited Davis, distribution people think and laugh, in that order," firm Media Exchange contacted Davis, telling him that if he could get them says Lyttle. "We want our dramas to the tape that evening they could make him thousands of dollars. When Davis become franchise shows, with multiple called wJi.A -TV, the station would not return it until the following morning. plot lines to keep the audience moving "We were trying to protect our rights to an exclusive story," says WJLA -TV with the characters." Vice President Gary Wordlaw. "We were smarter and quicker than the On the syndication side, Lyttle cred- other stations, and we got it- that's the TV news business." its much of Big Ticket's success to its Media Exchange President Bob Guadian says WJLA -TV was offered a close working relationship with Spell- cut of the revenue if they handed over the tape, but "the video's value ing Entertainment's distribution arm, plummeted" as a result of WJLA-TV'S sitting on it overnight. Nevertheless, Worldvision Enterprises. Guadian claims that when Media Exchange finally received the tape, "we Worldvision has cleared Big Tick- wound up making Davis four digits." et's upcoming courtroom reality strip Davis talked to a lawyer about his legal options. "[The station's promos Hot Bench in more than 72% of the say] 'Seven is on your side,' but I guess they weren't on mine." -MK country, including eight of the top 10 markets. Although available slots are

February 261996 Broadcasting & Cable

www.americanradiohistory.com hard to come by in a [Judge Judy Sheindlin] and Hot Bench just goes to show that market increasingly appears to have the TV is not about deals, it's about pro- dominated by alliances kind of larger- than-life graming," says Ryan. between syndicators personality that's been Competing head -to -head in many and station groups, missing from recent markets with NBC's Saturday Night Worldvision found court shows." Live and Fox's Mad TV, Night Stand ready takers for the Sheindlin, a super- has averaged a 1.7 national Nielsen show at last month's vising judge with Man- household rating and has been re- NATPE convention. hattan Family Court, is newed for a second year in more than John Ryan, president expected to tape the 70% of the country. The weekly hour, and CEO of Worldvi- show in a courtroom set which features comedian Tim Stack sion, says that sales of in Hollywood, where as bombastic talk show host Dick Hot Bench, which went she'll preside over real - Dietrick, may have a trial run as a from zero to nearly 60% life legal disputes and half -hour strip in selected markets coverage in three days render judgments in this summer. in markets where it hasn't of selling at NATPE, Worldvision's John Ryan non -legal cases after "Even were boosted by good hearing arguments from done that well, stations tell us they're timing and Big Ticket's emerging rep- people with personal or professional renewing it because they like it," Lyttle utation for quality. conflicts. Sheindlin's public profile says. "It's got a loyal core audience, "There's room for another People's should get a boost with the April release and if we could just get a little more Court in daytime," says Bill Carroll, of "Don't Pee on My Leg and Tell Me sampling I think it would develop a fol- vice president and director of program- It's Raining," her new HarperCollins lowing as strong as [the 1970s Norman ing for Katz Television. "From what book on families and child- rearing. Lear hits] Mary Hartman, Mary Hart- they've been able to get on tape so far. "Our track record with Night Stand man and Fernwood Toniçht." Show hopes hinge on February books Stations take wait -and-see attirude on existing product before committing to new

By Cynthia Littleton sion on year two of Tem- of the comfit), although pests after the sweeps, as "Renewals are the only clearances for- FII program schedules should be is the plan for Rysher mally announced are in full bloom in most markets by Entertainment's George coming in later, with Chris Craft owned the time winter gives way to & Alana, Turner Pro- and more stations stations in New York spring next month. gram Services' Lauren and Los Angeles. Although last month's NATPE con- Hutton And... and Buena need to see the Leading the charge of vention jump -started the generally slug- Vista Television's February books late- bloomers on the gish pace of sales for new first -run Land's End, among oth- reality front is Ry- shows, many major -market broadcasters ers. to understand sher/Chris Craft Televi- are still postponing fall programing deci- Although some high what's going on sion's Strange Universe sions until the February books are in. profile entries -such as Tonight, unveiled as a That wait -and -see attitude is giving Warner Bros.' Rosie in their markets." fall entry just a few syndicators grief, but others say the O'Donnell, Rysher's Janeen Bjork. Seltel weeks before the lackluster performance of this season's FIX: The Series, MTM NATPE convention. As new shows forced stations to take a Television's The Cape of last week, the half- more pragmatic approach this year. and MGM Television's Poltergeist: hour strip had been cleared in 55% of "This whole season has been an The Legacy -already have been de- the country, including wctu(TV) Chica- aberration," says Janeen Bjork, vice clared a firm "go" for fall, syndicators go, KxTx(TV) Dallas and WDZt.(TV) president and director of programing with shows in the 45 % -60% clearance Miami. for Seltel. "Renewals are coming in range are hoping to do brisk business in MCA Television's courtroom strip later, and more stations need to see the the weeks ahead. Justice stands at about 60% coverage. February books to understand what's In the daytime arena, the shows with although it cleared the bottleneck in the going on in their markets before sign- the most to gain from the possible top three markets with the recent sale to ing up for new first -run shows. There's demise of this season's surviving the ABC O &O in Chicago. always a lot of activity in March and freshman talkers are ACI's Scoop with One previously unveiled show that April, but we'll see even more this Sam and Dorothy, now cleared in apparently won't be headed for syndi- year." about 45% of the country, and MGM cation is MTM Television's The Beef The February books may also decide Television's The Bradshaw Difference, reportedly derailed by indecision over the fate of a number of existing shows. which stood last week at about 43 %. whether it would be picked up by The Columbia TriStar Television Distribu- CBS /Group W/Maxam says it still is Family Channel, the cable network tion officials say they will make a deci- evaluating offers for J &I in at least half owned by MTM parent International

Broadcasting & Cable February 261996 31

www.americanradiohistory.com Family Entertainment. As of last week, an MTM spokesman said The Beef, which takes a Prime time: Networks humorous look at everyday annoy- ances and pet peeves, may be turned into a series of specials for The Family go back to the fixture Channel. Other shows on the sweeps bubble: ABC, CBS, NBC and Fox ponder yearlong schedules Tradewinds Television's Bounty Hunters, closing in on the 60% mark By Cynthia Littleton clusion of the traditional 30-week televi- with 56 stations. sion season that runs through mid -April. The Partner Stations Network's The networks' decision to extend The executives also pledged to acknowl- Lifeguard, sold in about 40% of the the prime time ratings contest edge where they stand on a year-round country. The show may launch as a through the end of the May basis at the end of each summer. "It's a slow national rollout. sweeps amounts to a long- overdue case of the cart finally pulling up to the Kelly News & Entertainment's recognition of strategy shifts in pro- scheduling horse," says Alan Stemfeld, FDNY, cleared in 55% of the country graming and scheduling that have senior vice president of program plan- but still looking for homes in New taken root during the past few years. ning and scheduling for ABC. York and Chicago. Earlier this month, the presidents of The move reflects an industrywide Active Entertainment's America's the entertainment divisions of ABC, pattern of increasing episode orders for Dumbest Criminals, cleared in about CBS, NBC and Fox declared an end to key shows, from an average 22 a 50% of the country, including KNBC the "obsolete practice" of declaring a decade ago to 25 or 26 today, and the (Tv) Los Angeles. prime time ratings winner after the con- growing use of March and April as a

S Y N D I C A T I O N M A R K E T P L A C E In the `Know' try, including 18 of the top 20 markets. Japan, Germany, South Africa and The pre -awards special, to air live Russia as well as in the Litton Syndications has signed its show's home from Los Angeles at 8 EST on March first top -l0 -market licensee for Know base of Orlando, Fla. 25, promises to give viewers a behind - It Alls, the Brandon Tartikoff- created the- scenes look at Hollywood's Two from Five Star game show format designed to be biggest night. The hour special, hosted Five Star Productions has started pro- produced and localized by stations. duction on two new weekly barter New World Communications -owned by the entertainment reporter for Tri- bune -owned KTLA(TV) Los Angeles, half -hours expected to premiere na- Fox affiliate WAGA(TV) Atlanta will has been picked up as an Oscar tele- tionally this fall. Parenting in the '90s launch a weekly version of the half- cast lead -in by 14 ABC affiliates. and Beyond, hosted by former Lav- hour quiz show in access fall. this erne & Shirley star Cindy Williams, Tartikoff, chairman of New World Globe- trotting `Gladiators will offer information and advice on Entertainment, developed the com- everything from home safety and munity- oriented Samuel Goldwyn Television says game show for New nutrition to the latest theories on Orleans' WONO(TV) in 1993. that American Gladiators will return in the fall for its eighth season and child -rearing. Outrageous Success Re- upping with `Gordon' that the show will go on the road for Stories, hosted by Hair Club for Men worldwide competitions. Starting in founder Sy Sperling, will profile self- Twentieth Television has sealed two - made millionaires and other entrepre- year renewals for Gordon Elliott in the fall, production of the series will take place in England. Australia. neurs. Five Star already syndicates the 61% of the country. New stations weekly half -hours Today's Health, signing on for the talker this fall with E! Entertainment Television's wNoL(Tv) NSS POCKETPIECE include KDFW(Tv) Dallas, Kathleen Sullivan, and Today's Envi- New Orleans, wFrs(Tv) Tampa, (Nielsen's top ranked syndicated shows for the week ending Feb. 11. Numbers represent ronment, with actor Ed Begley Jr. WATL(TV) Atlanta and KMSB(TV) Tuc- average audience stations ' coverage.) son, Ariz. "Overall, these deals rep- 1. Wheel of Fortune 13.5 22698 Something from nothing resent significant upgrades in both 2. Jeopardy! 11.0220 99 New Yorkers preferred a show about 3. Home Improvement 10.1 222 97 stations and time periods," says Paul 4. Oprah Winfrey Show 8.9 234.99 nothing to the news during the week Franklin, senior vice president and 5. Seinfeld 7.9219 98 of Feb. 12. Columbia TriStar Televi- 6. Entertainment Tonight 7.2 173 95 general sales manager, Twentieth 7. Star Trek: Deep Space Nine 7.Oß34 98 sion Distribution's Seinfeld won its Television. Elliott, now in its second 8. Wheel of Fortune -wknd 6.6 18481 11 p.m. time slot on New York's is 9. Journeys of Hercules 6.5.22498 year, produced by CBS Entertain- 10. Simpsons 6.4 187 96 wptx(Tv) that week for the first time ment and distributed by Twentieth. 11. Inside Edition 6.2 165'92 since its off -network run began last 12. Home Improvement -wknd 5.8 21095 13. Xena: Warrior Princess 5.7 202 96 September. According to Nielsen's Oscar for Tribune 14. Fresh Prince of Bel -Air 5.3:16290 metered -market report, Seinfeld Tribune Entertainment has cleared its 15. Baywatch 5.2 223.96 topped the late newscasts on WNBC 15. Hard Copy 5.2 177 92 upcoming Oscar-night special, Live 15. Roseanne 5.2.17793 (Tv) and WABC(TV), the traditional from the Academy Awards with Sam leaders in the time slot, with an aver- Rubin, in more than 85% of the coun- age 11.8 household rating/2I share.

32 February 261996 Broadcasting & Cable

www.americanradiohistory.com 13ctri7 testing ground for new series. important to affiliates, the networks the ratings winner in mid -April sends The mid -April finish date harks back began saving more original episodes to the wrong message to viewers. to the early days of live television, run during the period, by either "We want to encourage viewing when cast and crew members tended to increasing the overall orders or sched- continuity," says Sternfeld. "We don't catch spring fever after working long uling more repeats during the regular want to tell viewers the season's over hours during the fall and winter. season. In light of this change, network and then have to lure them hack for the As the May sweeps became more officials say the traditional crowning of May sweeps." PEOPLE'S CHOICE: Ratings according to Nielsen, Feb. 12-18 22Week

8:00 15. The Nanny 12.8/20 49. Fresh Prince 9.3/14 91. Star Trek: Voyager 71. Second Noah 7.6/11 36. Melrose Place 10.2/16 4 8:30 22. Can't Hurry Lv 11.5/17 55. In the House 8.8/13 6.0/9 Z 9:00 19. Murphy Brown 11.6/17 75. Ned and Stacey 7.4/11 46. Turning Point 9.5/14 34. NBC Monday Night 97. Nowhere Man 3.2/5 O 9:30 49. High Society 9.3/14 87. Partners 6.5/10 Movie -Robin Cook's f 1000 75. Murder One 7.4/13 11. Chicago Hope 13.1/22 'Terminal' 10.4/17 10:30 13.3/21 8.6/14 11.6/18 8.4/13 3.0/5 } 8:00 36. Roseanne 10.2/17 66. Here Comes the Bride 2 26. Wings 11.0/18 95. Moesha 3.8/6 61. Fox Tuesday Night 8:30 36. Coach 10.2/16 8.3/13 18. 3rd Rock fr/Sun 11.7/19 101. Minor Adjustm'ts 2.7/4 QQ Movie-Cliffhanger 9:00 6. Home Imprvmt 14.5/22 14. CBS Tuesday Movie 7. Frasier 14.3/21 - 8.4/13 101. Real Ghosts 3 2.7/4 4444I111 9:30 16. Grace Undr Fire 12.4/19 The Thorn Birds: The 19. J Larroquette 11.6/18 F10 00 Missing Years, Part 2 9.NYPDBlue 14.1/23 29. Dateline NBC 10.6/17 10:30 12.9/20 10.9/18 8.0/14 9.8/1.7 8.4/14 Q 8:00 41. Ellen 10.0/17 75. Dave's World 7.4/13 42. Beverly Hills, 90210 99. Sister, Sister 3.1/5 58. Dateline NBC 8.6/15 8:30 36. Drew Carey 10.2/17 81. The Louie Show 7.0/11 9.9/17 96. The Parent 'Hood 3.4/6 9:00 11. Grace Under Fire 13.1/21 61. CBS Special Movie 97. The Wayans Bros. 3.2/5 - 83. Party of Five 6.9/11 9:30 27. Naked Truth 10.9/18 A Brother's Promise: 34. Soap Opera Awards 103. Unhap Ever After 2.6/4 10:00 The Dan Jansen Story 10.4/18 29. PrimeTime Live 10.6/19 10:30 8.4/14 6.9/11 8.7/14 21.8/34 7.0/11 Q8:00 69. Wld's Fun Vid 8.2/13 48. Murder, She Wrote 3. Friends 21.1 /33 89. Living Single 6.2/10 8:30 51. Before /Stars 8.4/13 9.4/14 5. The Single Guy 17.3/26 80. Best of Martin 7.1/11 9:00 2. Seinfeld 21.9/33 75. New York Undercover 89. ABC Thursday Night 61. Rescue: 911 8.4/13 D 9:30 4. Caroline in /City 19.1/29 7.4/11 Movie -Sliver 10:00 6.2/10 66.48 Hours 8.3/13 1. ER 25.8/41 10:30 11.7/20 7.6/13 9.5/16 9.1/15 8:00 24. Family Matters 11.3/20 49. Unsolved Mysteries 83. Due South 6.9/12 72. The X -Files 7.5/13 } 8:30 29. Boy Meets Wrld 10.6/18 9.3/16 9:00 33. Step by Step 10.5/17 54. Diagnosis Murder 42. Dateline NBC 9.9/16 28. The X -Files 10.8/18 9:30 44. Hangin' w/Mr C 9.8/16 9.0/15 10:00 52. Homicide: Life on the 10.20/20 14.0/25 85. Picket Fences 6.8/12 10:30 Street 9.2/16 6.7/12 11.9/21 8.4/15 7.2/13 93.Hudson Street 5.2/9 79. Q 8:00 29. Dr. Quinn, Medicine Cops 7.3/13 p 8:30 92.Maybe This Time 5.3/9 Woman 10.6/19 72. Cops 7.5/13 9:00 17. Touched by an Angel 61.Cotton Inc. Ultimate 81. America's Most 72.Saturday Night at the 9:30 12.1/21 Four 8.4/15 Wanted 7.0/12 Movies -Project ALF g 10:00 7.5/13 11. Walker, Texas Ranger 10:30 13.1/23 10.5/17 11.4/19 8.5/14 6.8/11 7:00 57. Am Fun Hm Vid 8.7/15 88. Unsolved Mysteries 94. Space: Above and 106. Pinky & The Brain 1.6/3 8.60 Minutes 14.2/24 } 7:30 22. Am Fun Hm Vid 11.5/19 6.3/11 Beyond 4.4/7 107. Simon 1.2/2 8:00 44. Cybill 9.8/16 52. Mad About You 9.2/15 70. The Simpsons 7.9/13 104. Sister, Sister 2.2/3 a 19. Lois & Clark 11.6/18 Z 8:30 58. Almost Perfect 8.6/13 66. NewsRadio 8.3/13 85. Martin 6.8/11 105. Kirk 2.0/3 9:00 25. CBS Sunday Movie - 46. NBC Sunday Night 58. Married w /Chld 8.6/14 40. ABC Sunday Night 100. Savannah 3.0/5 9:30 The Rockford Files: Movie -Ed McBain's 55. Married w /Chld 8.8/14 Movie-A Case for Life 10:00 Godfather Knows Best 87th Precinct Ice 10.1 /17 10:30 11.1/18 9.5/16 WEDIAVG r MMIIEIrfM:111jlkliftli SID AVG UPN: . 5; WB: .4 4 RANKING /SHOW [PROGRAM RATING /SHARE TOP TEN SHOWS OF THE WEEK ARE NUMBERED IN RED YELLOW TINT IS WINNER OF TIME SLOT (nrI =NOT RANKED PREMIERE TELEVISION UNIVERSE ESTIMATED AT 95.9 MILL/ON HOUSEHOLDS; ONE RATINGS POINT= 959.000 TV HOMES SOURCES: NIELSEN MEDIA RESEARCH, CBS RESEARCH COMPILED BY KENNETH RAY

Broadcasting & Cable February 26 1996 33

www.americanradiohistory.com p@adcast,img 24.51% owner); owns wrro(Tv) Birm- Miami (Dan Cohen, president); owns Changing Hands ingham, Ala.; wBFF(Tv) Baltimore; WJOI -AM -FM and WFOG -FM Norfolk, Va. WSMH(TV) Flint, Mich.; WLFL(TV) Ral- Facilities: AM: 560 khz, 5 kw day, 1 The week's tabulation eigh, N.C.; WPGH-Tv Pittsburgh; wTTE kw night; FM: 99.9 mhz, 100 kw, ant. of station sales (Tv) Columbus, Ohio; WCGV -TV Mil- 986 ft. waukee, and WTVZ -TV Norfolk, Va. Formats: AM: sports; FM: country Proposed station trades Smith also is 25% owner of WIIB (Tv) Brokers: Star Media Group Inc. By dollar volume and number of sales: Bloomington, Ind., and 18.75% (buyer); Gary Stevens & Co. (seller) does not include mergers or acquisitions owner of wTTA(Tv) St. Petersburg, Fla. involving substantial non -station assets WOOD Seller. ABRY Holdings Inc., Boston -AM -FM and WBCT -FM This week: (Royce Yudkoff, president/owner); Grand Rapids, Mich. Price: TVso$30,567,500 2 owns wuTV(TV) Buffalo and wuHF(TV) $42.25 million cash Buyer. Clear Channel Communica- Combos o $118,483,068 13 Rochester, N.Y.; WXLV -TV Winston - tions Inc., San Antonio (L. Lowry FMS o $42,110,000 D 8 Salem, N.C.; WAGT -TV Dayton, Ohio; Mays, president/CEO); owns WPM! WTAT -TV Charleston, S.C.; wzrv(TV) AMSO$1,461,000 i4 (Tv) Mobile, Ala. /Pensacola, Fla.; Nashville; WRLH -TV Richmond, Va., Total $192,621,568 o27 KTTU -TV Tucson, Ariz.; KLRT(TV) Little and WVAH -TV Charleston, W.Va. Rock, Ark.; wAvz(AM)- wxcl(FM) and So far in 1996: Facilities: WSTR -TV: ch. 64, 1,150 kw WELI(AM) New Haven, Conn.; WHYI -FM TVs $313,700,510 o 15 visual, 20 kw aural, ant. 941 ft.; and WBGG -FM Fort Lauderdale /Miami, KSMO -TV: ch. 62, 2,190 kw visual, 219 Combos $689,744,197 o 55 WAws(TV) Jacksonville and WMTX-AM- kw aural, ant. 1,115 ft. FMs o D 52 $238,798,130 Affiliations: Both UPN FM and WRBO -AM -FM Tampa, all Fla.; AMs o $11,911,412 31 KSAS -TV Wichita, Kan.; WHAs-WAMz(FM) Louisville, Ky.; WQUE -AM -FM and Total o $1,254,812,250 O 153 WBSG -TV Brunswick, GaJ WYLD -AM -FM New WFTC(Tv) Jacksonville, Fla. Orleans; Minneapolis; WXXA -TV Albany, N.Y.; TV Price: $10,567,500 Buyer. Allbritton Communications WERE (AM)- WNCX(FM) Cleveland; WSTR -TV Cincinnati and KSMO -TV KTOK(AM)-KJYO(FM) and KEBC(FM) Co., Washington (through parent Kansas City, Mo. Oklahoma City and KOKI -TV and Perpetual Corp.) (Robert L. Allbrit- Price: $20 million ($11 million for KAKC(AM) -KMOD -FM Tulsa, Okla.; ton, executive VP /COO); also owns WSTR -TV; $9 million for KsMO -TV) WHP(TV) Harrisburg, Pa.; WPTY -TV KATV(TV) Little Rock, Ark.; KTUL(TV) Buyer. Sinclair Broadcast Group Inc., Memphis; KPEZ (FM) Austin, KMJO(FM), Tulsa, Okla.; wciv -Tv Charleston, Baltimore (David D. Smith, president/ KBXX(FM) and KPRC(AM) Houston, S.C.; WSET -TV Lynchburg- Roanoke, KsEV(AM) Tomball/ Houston and Va.; WJLA -TV Washington; and News - WOAI(AM) -KAJA(FM), KTKR(AM) and Channel 8 cable channel, Washing- KoxT(FM) San Antonio, all Tex., and ton; is buying wJSU -Tv Anniston and WRVA (AM)- WRVO(FM) and WRVH(AM)- WCFT-Tv Tuscaloosa, Ala., and WHIM- "Hey, Frankie and Annette! WRXL (FM) Richmond, Va. Tv Harrisburg /Lancaster /Lebanon/ Seller. WOOD Radio LP, Grand It's sunny like they said." York, Pa. Rapids (Bruce H. Holberg, president/ Seller. Coastal Corn Inc., St. Simons general partner); no other broadcast Island, Ga. (L.G. Wright, principal); interests no other broadcast interests Facilities: AM: 1300 khz, 5 kw; FM: Facilities: Ch. 21, 2,636 kw visual, 105.7 mhz, 265 kw, ant. 810 ft.; WBCT- ant. 1,020 ft. FM: 93.7 mhz, 320 kw, ant. 781 ft. Affiliation: WB Network, to be ABC Formats: AM: full -service adult con- COMBOS temporary; FM: easy listening; WBCT- WQAMIAMI Miami -WKIS -FM Boca FM: country Raton/Miami, Fla. Broker. Kalil & Co. Inc. Price: $57 million KHARIAM)- KBRJIFM) Anchorage, KJNO Buyer. Beasley Broadcast Group, Na- (AM)- KTKUIFM) Juneau, KTKNIAM)- ples, Fla. (George Beasley, presi- KGTW(FM) Ketchikan and KIFWIAMI- dent); owns KAAY(AM) Little Rock, KSBZIFM) Sitka, all Alaska Ark.; WwcN(AM)- WRXK(FM) and WXKB Price: $3.5 million (of which $3.3 mil- Accuracy means a lot (FM) Fort Myers and wPow(FM) Miami, lion is assumption of debt) to your audience... Fla.; WGAC(AM)-WGOR(FM) Augusta, Buyer. Steven L. Rhyner, Juneau; no Ga., and WAJY(FM) New Ellenton, other broadcast interests S.C./ Augusta; WEOR(FM) Goldsboro Seller. Media Ltd., Juneau (E. Roy and wsFL(FM) New Bern, N.C.; WTEL illI fifGi1ÌIi Paschal, general partner); no other (AM)- WXTU(FM) The World's Weather Leader " and WDAS -AM -FM Phila- broadcast interests delphia, and wKML(FM) Fayetteville, Facilities: KHAR: 590 khz, 5 kw; KBRJ: Call 800 -566 -6606 wrsB(AM) Lumberton and wocs(AM)- 104.1 mhz, 55 kw, ant. 62 ft.; KJNO:

wEGx(FM) Dillon, all S.C.; is buying 630 khz, 5 kw day, 1 kw night; KTKU: 619 W. College Avenue WNCT -AM -FM Greenville, N.C.; is sell- 105.1 mhz, 3.84 kw, ant. -1,057 ft.; State College, PA 16801 FAX 814-231-0453 ing WJHM(FM) Orlando (see item, KTKN: 930 khz, 5 kw day, 1 kw night; E -Mail info @accuwx.com below) KGTw: 106.7 mhz, 4 kw, ant. -308 ft.; Seller: Sunshine Wireless Co. Inc., KIEW: 1230 khz, 1 kw; KSBZ: 103.1

34 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com Broadcasting

mhz, 3 kw, ant. 144 ft. Facilities: AM: 1590 khz, 5 kw day, 1 KCZY -FM Osage, all Iowa, and KOWO Format: KHAR: MOR, easy listening; kw night; FM: 106.7 mhz, 100 kw, (AM)- KRUE(FM) Waseca, Minn.; is sell- KBRJ: hot country; KJNO: adult con- ant. 1,365 ft. ing KLIZ -AM-FM and KVBR -AM-FM Brain- temporary; KTKU: CHR; KTKN: MOR, Formats: AM: blues & soul; FM: AOR erd, KLLZ -AM -FM Walker, KWAD -AM- info; KGTW: classic rock; KIFW: MOR, KKWS (FM) Wadena and KNSP(AM) Sta- -AM W.Va. oldies, news /talk; KSBZ: classic rock, WKWK -FM Wheeling, ples, all Minn.; has applied to build contemporary hits Price: $2.65 million FM at Pillager, Minn. Buyer. Osborn Communications Seller. Brill Media Co. Inc., Evans- WNLSIAMI- WTNT -FM Tallahassee, Fla. Corp., Greenwich, Conn. (Frank D. ville, Ind. (Alan R. Brill, president); Price: $3.5 million WOLZ- Osborn, president/CEO); owns owns WEBC(AM) -WAVC -FM and KLXK Buyer. WTNT Inc. (R. Sanders Hick- FM wwvA(AM)- Fort Myers, Fla., and (FM) Duluth, Minn. Alan Brill also ey, president). Hickey owns WTKX-FM is half - wovK(FM) Wheeling, W. Va.; KUAD -FM Windsor, Colo.; wOMI Pensacola, Fla. owns owner of WRWX -FM San Carlos Park, (AM)-WBKR-FM Owensboro, Ky.; KLIK Seller. Park Communications Inc. is WHLX -FM Fla.; buying Bethlehem/ (AM)- KTXY -FM Jefferson City/Columbia Lexington, Ky. (Wright M. Thomas, KNAX-FM KRBT- Wheeling, W.Va., and and KATI -FM California, all Mo., and president); owns WNLS(AM)-vvTNT(FM) FM WKII -AM Fresno, Calif., and Solana wiOV -AM Reading- wlov -FM Ephrata/ Tallahassee, Fla.; KWLO(AM)- KFMW -FM and wEEJ(FM) Port Charlotte, Fla.; is Lancaster, Pa.; Morning Sun daily Waterloo, Iowa; KJJO(AM)- KMJZ(FM) St. selling WJSU -Tv Anniston, Ala., WWRD- newspaper in Mt. Pleasant and Louis Park/Minneapolis, Minn.; WHEN - FM Jacksonville, Fla. /Brunswick, Ga., Alma, Mich., and has applied to build AM-FM Syracuse, N.Y.; WNAX -AM -FM WFKS -FM Palatka, Fla., WNDR(AM)- FM at Evansville, Ind. Yankton, S.D.; WDEF -AM -FM Chatta- WNTQ(FM) Syracuse, N.Y., and wFxK- Facilities: AM: 1550 khz, 10 kw day, 5 nooga, Tenn., and WTVR -AM -FM Rich- FM Tarboro /Raleigh /Durham, N.C. kw night; FM: 98.7 mhz, 100 kw, ant. mond, Va.; is selling WPAT -AM -FM Seller. WKWK Radio Inc., Peoria, III. 460 ft. Paterson, N.J. /N.Y.; WNCT -AM -FM (James Glassman, president/50% Formats: AM: oldies, talk; FM: classic Greenville, N.C.; KWJJ-AM -FM Port- owner). Glassman owns wIRL(AM)- rock land, Ore., and KEZX(AM)- KWJZ(FM) wwsT(FM) Peoria, wTAo(FM) Carbon- Broker. Blackburn & Co. Seattle dale and wzNF(FM) Champaign, III. Facilities: AM: 1270 khz, 5 kw; FM: Facilities: AM: 1400 khz, 1 kw; FM: KPLY(AMI- KQNVIFM) (formerly KNDE) 94.9 mhz, 100 kw, ant. 840 ft. 97.3 mhz, 50 kw, ant. 470 ft. Sparks/Reno and KZAKIFM) Incline Formats: AM: news /talk; FM: country Format: AM: sports /info; FM: adult Village/Reno, Nev. Broken Media Venture Partners contemporary Price: $1.9 million cash Buyer. Americom, Los Angeles (Tom WZRXIAM)- WSTZ -FM JacksonMcks- KQFN(AM) (formerly KQWB) West Quinn, general partner), owns N.D. -KQWB -FM Moor- burg, Miss. Fargo/Fargo, KoDS(FM) Carnelian Bay, Calif. /Reno; Price: $3.5 million head, Minn./Fargo is buying KRZQ-FM Reno Buyer. Multi- Market Radio Inc., Price: $2 million Seller. New World Enterprises Inc., Springfield, Mass. (Michael G. Fer- Buyer. Ingstad Broadcasting Inc., Reno (Duane Hoover president); no rell, president/2.28% owner; Robert Fargo, N.D. (James D. lngstad, pres- other broadcast interests KRuu(FM) KIAQ F.X. Sillerman, 15.18% nonvoting ident); owns Boone, Facilities: AM: 1270 khz, 5 kw; KQNV: owner); owns WPKx(FM) Enfield and (FM) Clarion, KLKK(FM) Clear Lake, FM: 100.9 mhz, 2.9 kw, ant. 203 ft.; WPLR(FM) New Haven, Conn.; WGNE- KGLO(AM)- KIAI -FM Mason City and KZAK: 100.1 mhz, 760 w., ant. AM-FM Titusville /Daytona Beach, Fla.; KTLB -FM Twin Lakes, all Iowa; KYSM- 2,955 ft. KNUJ(AM)- KXLP(FM) WRKR -FM Augusta and WKBG(FM) Mar- AM-FM Mankato, Formats: AM: news /sports; KQNV: hot -AM KRFO -FM tinez /Augusta, Ga.; WHMP -FM New Ulm, -AM Owatonna, AC; KZAK: AOR Northampton and WKPX-FM Spring- KNUJ-FM Sleepy Eye and KNSG(FM) Broker. Media Services Group Inc. field, Mass.; wMJY(FM) Biloxi and Springfield, all Minn.; and KLxx(AM) WKNN -FM Pascagoula/Biloxi, Miss.; Bismarck/Mandan and KBvz(FM) and KLTFIAMI- KFMLIFM) Little Falls, Minn. WRXR -FM Aiken and WYAK -FM Surfside KKCT(FM) Bismarck, N.D.; is buying Price: $705,568 ($220,000 for stock; Beach /Myrtle Beach, S.C; is buying KCHA -AM-FM Charles City, KCZQ -FM remainder for noncompetition agree- WHCN(FM), WMRQ(FM) and WPOP(AM) Creso, KCZE -FM New Hampton and ment) Hartford, Conn.; WGNA- AM -FM, WPYX (FM) and WTRY -AM Albany, N.Y.; WSNE (FM), WHJY(FM) and WHJJ -AM Provi- dence, R.I.; wRoo(FM) Anderson/ Media Greenville /Spartanburg, S.C., and Properties Partnership, an A l a b a m a p a r t n e r s h i p wMxB(FM) Richmond, Va.; is selling has agreed to sell the assets of KoLL(FM) Maumelle /Little Rock, Ark., and WRSF(FM) Columbia, N.C.; has KACY -AM / KSMB -FM LMA with WYBC -FM New Haven, Lafayette, LA Conn. Sillerman is executive chair- to man /53.2% owner of SFX Broad- casting Inc. Powell Broadcasting Company, Inc. Seller. Lewis Broadcasting Corp., Savannah, Ga. (J.C. Lewis Ford, QUESTCOtVRUI». principal); owns WJCL -TV -FM Savan-

NI t: t) 1 . % B R O K E R A G E . . nah and WLTZ -TV Columbus, Ga., and 1\( WLTX-TV Columbia, S.C. Charlotte, NC (704) 948-9800 Gaithersburg, MD

Broadcasting & Cable February 26 1996 35

www.americanradiohistory.com Buyer. Jack and Merry Jo Hansen Facilities: AM: 1460 khz, 5 kw day, (FM) College /Fairbanks, Alaska (jointly) and Steve and Heidel Van 500 w night; FM: 101.7 mhz, 3 kw, Seller. Estates of Edward A. Merdes Slooten (jointly), Little Falls. Han - ant. 66 ft. and Bill Walley, Fairbanks (each sens own 75% of WYRQ(AM) Little Formats: Both C &W 33.3% owners); no other broadcast Falls; Van Slootens own 25 %. interests WNXT Portsmouth, Seller. John H. Lemme, Jean H. -AM -FM Ohio Facilities: AM: 660 khz, 10 kw; FM: Price: Lemme and Mark J. Lemme, Little $477,500 98.1 mhz, 25 kw, ant. -7 ft. Falls; no other broadcast interests Buyer. Hometown Broadcasting of Formats: AM: news /talk; FM: CHR Facilities: AM: 960 khz, 5 kw day, 35 Portsmouth Inc., Greenup, Ky. (Phil- 50% of KLNT-AM- KCLN -FM Clinton, w night; FM: 94.1 mhz, 3 kw, ant. lip Bruce Leslie, president/32% Iowa 275 ft. owner). Leslie owns 37.1% of WRNZ Price: $200,000 Formats: AM: adult contemporary, (FM) Lancaster and WHIR -AM -FM Dan- Buyer. K &K Broadcasting Inc., Clin- country, news /talk; FM: Best of Yes- ville, Ky., and 32% of WLGC -AM -FM ton (Jack E. Kauffman, president/ terday & Today Greenup. Seller. STARadio Corp. Radio Sta- 25% owner); no other broadcast WRADIAM)- WRIQ(FM) Radford, Va. tions, Kankakee, Ill. (Jack W. Whit- interests Price: $550,000 ley, president); owns wKAN(AM)- Seller. K to Z Ltd., Lancaster, Wis. E. Buyer. Travis Broadcasting LLC, wLRT(FM) Kankakee and KMON -AM -FM (Jack Kauffman and James Zim- Christiansburg, Va. (spouses Karen and KLM(FM) Great Falls, Mont. mermann, co- owners); owns WGLR- Travis, president, and Robert Travis, AM-FM Lancaster Facilities: AM: 1260 khz, 5 kw day, 1 VP, 82% owners). Travises each kw night; FM: 99.3 mhz, 2.25 kw, Facilities: AM: 1390 khz, 1 kw day, 91 WFNR(AM) w night; FM: 97.7 mhz, kw, own 50% of Blacksburg, ant. 536 ft. 3 ant. WNRV(AM) 300 ft. Narrows and WBNK(FM) Formats: AM: country; FM: classic Formats: AM: Christiansburg, all Va. rock '40s, '50s, '60s, big Seller. WRAD band: FM: adult contemporary Broadcasting Co. Brokers: Henson Media Inc.; Media (owned by Wooster Republican Venture Partners FM Printing Co.), Alliance, Ohio (G. Charles Dix II, principal). Wooster KFAR(AMI-KWLFIFM) Fairbanks, Alaska Frequency of WAMO -FM Pittsburgh owns woGK(FM) Ocala, Fla.; WTBO Price: $250,000 for stock Price: $10 million and buyer's license (AM)- wKGO(FM) Cumberland, Md.; Buyer. Louis F. DeLong, Fairbanks. for 106.7 frequency of mhz wxox(FM) KULR -TV Billings and KFBB -Tv Great DeLong is CEO /33.3% owner of Beaver Falls, Pa., in exchange for Falls, Mont., and WKVX(AM)- WQKT(FM) Borealis Broadcasting Inc., which license for frequency of WAMO -FM and Wooster, Ohio owns KFAR(AM) -KWLF(FM) and KSUA $10 million like -kind property Buyer. Secret Communications LP, Cincinnati (limited partner Frank E. Wood; general partners Broadcast Alchemy LP, Northbrook, Ill. [William N. Lane Ill, investor], and Booth CLEAR CHANNEL Broadcasting Inc., Detroit); owns has acquired WDVE(FM) Pittsburgh; KMJI(AM) Sacra- mento and KSFM(FM) Woodland, Calif.; KALC(FM) and KIMN(FM) Denver; WOOD -AM /FM WNDE(AM)- WRZX(FM) and WFBQ(FM) Indianapolis; WMXD(FM) and WJLB(FM) WBCT FM Detroit, and WWWE(AM)- wLTF(FM) Cleveland. Note: Secret will keep Grand Rapids, Michigan WXDX'S call letters, employes, studio from and format. Seller. Sheridan Broadcasting Corp., BRUCE HOLBERG Pittsburgh (Ronald R. Davenport Sr., chairman /joint owner with Judith M. for Davenport); owns wvJz(AM) Pitts- burgh and wuFo(AM) Amherst/Buffa- $42,000,000 lo, N.Y.; has interest in company applying to build FM at Richmond, The undersigned acted as exclusive broker Va. Note: Sheridan will keep WAMO- in this transaction and assisted in the negotiations. FM'S call letters, employes, studio and format. Facilities: WAMO -FM: 105.9 mhz, 72 kw, ant. 440 ft. Formats WAMO -FM: urban contemporary KBZRIFM) [formerly KAZR(FM)] Kalil & Co., Inc. Coolidge (to be Gilbert), Ariz. Price: $7.35 million 3444 North Country Club Tucson, Arizona 85716 (520) 795 -1050 Buyer. NPR Phoenix LLC (Scott Fey, president; Jerry Clifton, COO).

36 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com Clifton owns KBLZ(FM) Honolulu. buyer of wvwl(AM) Charlotte Amalie, Metcalf Jr., president); no other Seller. Rainbow Broadcasting Inc., V.I., and interest in WCQL-FM York broadcast interests Scottsdale, Ariz. (C. Jayson Center, Maine; WTAG(AM)- WSRS(FM) Seller. Phase Il Broadcasting Inc., Brentlinger Jr., principal); no other Worcester, Mass.; WGIR -AM-FM Man- Metairie (Edward J. Muniz, princi- broadcast interests chester and WTMN(AM)- WHEB(FM) pal); owns wrKL(FM) New Orleans Facilities: 103.9 mhz, 3 kw, ant. 300 ft. Portsmouth, N.H., and wEzF(FM) and wLrs(FM) Slidell, La. Format: CHR Burlington, Vt. Facilities: 990 khz, 1 kw day, 400 w Seller. night WHIM-FM Daytona Beach/Orlando, Fla. Jersey Shore Broadcasting N.J. J. Format: News Price: $21.3 million Corp., Manahawkin, (Joseph Knox Jr., principal); owns WJRZ -FM Broker. Chapin Enterprises Buyer. OmniAmerica Group, Cleve- Manahawkin and WJRZ(AM) Toms land (Carl E. Hirsch, chairman /CEO); KEXSIAMI Excelsior Springs, Mo. River, N.J. owns WXXL -FM Orlando; WAPE-FM and Price: $550,000 Facilities: 92.3 mhz, 48 kw, ant. WFYV -FM Jacksonville, and WEAr -AM- Buyer. Jeffco Television Corp., 1,302 ft. FM and WOLL -FM West Palm Beach, Kansas City, Mo. (Willie A. Williams, Broker. Media Services Group Inc. all Fla., and WMJI -FM, WHK -AM and president/55.56% owner); no other WMMS -FM Cleveland WYBRIFM) Big Rapids, Mich. broadcast interests Seller. Beasley Broadcast Group, Na- Price: $225,000 Seller. Crossway Communication Inc., ples, Fla. (George Beasley, presi- Buyer. KMF Communications Inc., Excelsior Springs (Gary Babb, president); for holdings see WOAM -AM- Greenville, Mich. (Jeffrey T. Kortes, dent); no other broadcast interests WKIS-FM Miami item, above president/25% owner). Kortes also is Facilities: 1090 khz, 1 kw Facilities: 101.9 mhz, 28 kw, ant. 50% owner of wPLB(AM) Greenville - Format: Christian country 1,584 ft. WPLB-FM Lakeview, Mich. WFABIAM) Ceiba, P.R. Format: Urban contemporary Seller. Chickering Associates Inc., Price: $175,000 Broker. Star Media Group Inc. Ludington, Mich. (John E. Chicker- Buyer. Southwestern Broadcasting ing, president); owns WKLA -AM -FM Corp., San Juan, P.R. (Pedro WOWW -FM Pensacola, Fla. Ludington, WKZC -FM Scottville and Roman Collazo, president/owner); Price: $2.6 million WMTE -AM Manistee, all Mich., and has owns WRAI(AM) San Juan Buyer. Southern Broadcasting, Talla- applied to build FM at Reed City, Seller. Aerco Broadcasting Corp., hassee (Paul Stone, president); Mich. San Juan (Angel E. Roman, presi- owns WTKX -FM Pensacola, WSNI(FM) Facilities: 102.3 mhz, 10.5 kw, ant. dent); owns WRWR -Tv and WOBS -AM Tallahassee and WPAP(FM) and 436 ft. San Juan wPBH(FM) Panama City, Fla. Format: Hot adult contemporary Facilities: 890 khz, 250 w Seller. SunGroup Inc., Indianapolis Format: Not on air (John W. Bidinger, president); owns KVLE -FM Gunnison, Colo. KMJJ(FM) Shreveport, La.; KKSS(FM) Price: $150,000 WEMJ -AM Laconia, N.N. Albuquerque, N.M., and KEAN -AM -FM Buyer. E. Terrill Weiss, Madison, Price: $160,000 ($140,000 for Abeline, KKvs(FM) Bryan and Miss., has applied to build TV at assets; remainder for consulting KYKX(FM) Long View, all Tex. Destin, Fla. agreement) Facilities: 107.3 mhz, 1000 kw, ant. Seller. High Country Communications Buyer. WLNH Radio Inc., c/o Sconnix 1,407 ft. Inc., Gunnison (J.D. Brown presi- Broadcasting Co., Vienna, Va. Format: Country dent). Brown owns KPGE(AM) -KXAZ (William J. McLean, president/35% Broker. Media Venture Partners; (FM) Page, Ariz. owner); owns WLNH -FM Laconia and William R. Rice Co. Facilities: 102.3 mhz, 3 kw, ant. 200 ft. WBHG -FM Meredith, N.H. Format: Contemporary country Seller. Tole Broadcast Associates KBQQIFM) Minot, N.D. Inc., Manchester, N.H. (spouses AM Price: $260,000 Robert J. and Margaret Tole, princi- Buyer. Reiten Broadcasting Inc., WGSOIAM) New Orleans pals); no other broadcast interests Minot (spouses Chester and Joy Price: $576,000 Facilities: 1490 khz, 1 kw Reiten, president and secretary/trea- Buyer. New Orleans Publishing Format: News /talk surer, respectively, each 47.5% own- Group Inc., Metairie, La. (William M. Broker. Kozacko Media Services ers); no other broadcast interests Seller. Kitten Radio Inc., Minot (Justin D. Hoberg, president/owner); owns KTYN(AM) Minot. Hoberg also owns BIA's KNox(AM)- KJKJ(FM) Grand Forks, How will the N.D., and has LMA with KOHT(FM) State of the Grand Forks. Facilities: 99.9 mhz, 100 kw, ant. new ownership Radio Industry 500 ft. Format: Oldies, rock, classic rock rules impact 1996 from the publishers of Investing in Construction permit for WDCMIFMI Radio and the MasterAcccess Radio Cruz Bay, V.I. your business? Analyzer database software. Price: $225,000 For information on ordering your copy of this thought provoking and important study, call Buyer. Knight V.I. Radio Corp., St. Jean Giles at BIA Publications, Inc. 703 -818 -2425 Thomas, V.I. (Randolph H. Knight, Internet: http: //www.biacompanies.com'biiahome president/33.3% owner). Randolph Knight has interest in proposed

Broadcasting & Cable February 26 1996 37

www.americanradiohistory.com Advertisers offer advice on selling radio Stations should capitalize on localism and price Radio

By Donna Petrozzello

Executives from the nation's lead- a9. ing radio advertisers debated radio's key selling points and drawbacks and suggested ways that RAB panelists Judy Carlough. RAB: Peter Levin. Cadillac; radio sales staffs could claim a larger David Ball, Coca -Cola Enterprises: Arthur Mitchell. share of advertising revenue. Campbell -Ewald: Betsy Lazar. General Motors: BarbÍM Ad agency reps and advertising Chambers. Richards Group: Liana Lupo. Eckerd Drug directors from Coca -Cola, General Stores, and Marva Cathey, 7- Eleven Corp. Motors, Cadillac and Eckerd Drug Stores delivered their advice to more than 2,000 radio sales executives at the Radio Advertising Bureau's annual marketing leadership conference Feb. as it should be by clients," Mitchell Other advertisers said their compa- 15 -18 in Dallas. Combined, these com- said. "Buying a full page in the New nies recently had launched radio ad panies spent $200 million on radio York Times may cost five times as campaigns to capitalize on radio's advertising last year, according to the much as buying a 60- second commer- strength at delivering a local message. RAB's Judy Car lough. cial on a top -rated radio station in New Barbara Chambers, broadcast supervi- Although he spoke highly of radio's York." Mitchell said radio's lower sor at The Richards Group agency, said overall effectiveness at reaching con- price leads some clients to perceive she tries to "steer as much money as I sumers, Arthur Mitchell, senior vice radio advertising as less effective. can into radio because I think you get president of the Campbell -Ewald Some advertisers argued that radio's the most for your investment." agency, said the "main problem" radio less expensive cost is an advantage. Coca -Cola Advertising Director faces in competing for advertisers with Peter Levin, director of advertising at David Ball said that his company, other media outlets is "that it is not Cadillac, said that his company recent- while active in television and radio expensive enough." ly chose radio to advertise its El Dora- advertising, has increased its radio "A radio commercial does not cost a do sport coupe model because radio advertising budget to capitalize on lot to produce, in the context of televi- allowed it to be "more efficient with a radio's superior ability to deliver cus- sion, so radio is not taken as seriously lower budget." tomers "at the point of purchasing" the

Radio warned about abandoning advertisers With consolidation. a soft retail economy and the To prevent station revenue levels from slipping, keeping advancement of media technology expected to affect clients satisfied with their investment in radio will be radio during the next two years, industry planners and more crucial than finding new business, Jennings said: executives say radio sales teams must revamp their tra- "The benchmark in the new economy will be client ditional ways of doing business. retention. And to keep those customers, we should work At the Radio Advertising Bureau's annual marketing to exceed their expectations." leadership conference in Dallas, several business strate- To further satisfy existing clients, Taszarek suggested gists told sales executives that radio's standard sales that radio sales staffs should provide their clients with techniques will not serve them well in the future. ideas for ad campaigns and ways to use radio to meet Two strategists, Jason Jennings and veteran broad- their goals: "In the 1990s the buyers and sellers are look- caster Jim Taszarek, said that station sales staffs need ing for an edge, and they want salespeople to bring them to focus on keeping clients satisfied, especially their tra- ideas on how they can get an edge over their competition." ditional, high -spending clients. Both Jennings and Taszarek said that sophisticated Too often, salespeople concentrate on finding new sales staffs will revise their sales pitch to potential business because sales managers traditionally have clients by focusing on what radio can do to help them rewarded this approach, Jennings said. He cited a sur- meet their business goals, instead of focusing on the vey conducted by The Interep Radio Store determining more traditional sales approach based on ratings and that 47% of first -time radio advertisers used the medium cost -per -point ratios. only once and did not return. "When ratings become the major element in a trans- "We've placed the emphasis on new business, but action, all the other features and benefits of radio disap- half the new business goes out the door," Jennings said. pear," Taszarek said. "We need to sell ideas." -DP

38 February 26 1996 Broadcasting & Cable

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www.americanradiohistory.com Qo _....._ product. Ball said Coca -Cola also is launched last year in 11 markets and Betsy Lazar, General Motors Corp. drawn to radio advertising as a viable will be expanded to two more this year. director of media operations, suggest- local medium. Eckerd's ability to sponsor a talk ed that radio executives meet with "The amount of money that radio radio forum has developed "a true part- media planners to promote radio as a has received as a share of our local nership between Eckerd, the advertis- viable, effective advertising medium. broadcast dollars has increased dramat- ing agency and the radio station," Lupo Too often radio executives meet with ically over the past 10 years, and that is said. "It has allowed us to move from media buyers only after an ad cam- simply because the participation of traditional spot buys to a creative long- paign is mapped out that may not radio in our local marketing programs term partnership." include radio, she said. "The key to has become so important to us," Ball Likewise, 7- Eleven Corp. Advertis- gaining share of the advertising bud- said. ing Manager Marva Cathey said radio get is influencing media planners The Eckerd drugstore chain chose gives the convenience store chain a ahead of time. The key is getting into radio to launch its latest local ad cam- "partnership that exists uniquely with the media plans [that radio] has never paign, which serves not only to pro- radio." Cathey says 7- Eleven expects been in before, not just expanding the mote Eckerd but is a community radio to use radio increasingly in 1996 as the share of the plans where you already talk show as well. Liana Lupo, adver- company renovates and restocks thou- exist. You have to work with decision - tising broadcast manager for Eckerd, sands of its stores to boost its internal makers who may think nothing works said the talk show The Risd! Idea was "brand building" efforts. except television." Adapting radio to compete for ad dollars RAB panel says customizing, consolidation will be keys By Donna Petrozzello their shareholders. He said that will be "Radio needs to drive a done either by increasing stations' per- To increase its share of advertising formance or by acquiring more proper- revenue in the next decade, radio new value to clients ties. Most groups will focus on acquisi- has to capitalize on its value to for the same inventory tions, he said, and will merge with their advertisers and its ability to customize competitors. its services while redefining old busi- and create a new Also discussing the impact of con- ness models, say media forecasters and threshold for value." solidation, Goldsmith and Greenwood industry consultants. relayed problems sales managers As guest speakers at the Radio Jason Jennings, media strategist should expect. Goldsmith said that as Advertising Bureau's annual market- stations and groups merge, managers ing leadership conference in Dallas marketplace sets your price and we end may have to adopt new models to two weeks ago, media strategists Jason up giving inventory away. Customer define the way they relate with staff Jennings and Harry Dent Jr. shared satisfaction will be the standard for the and generate revenue: "The [old] para- their recommendations of what radio industry within the next four years." digm says the objective of a good man- will need to do to survive against cable, Inherent in positioning radio as a ager is to achieve excellence defined print, broadcast television and emerg- value- driven medium is customizing by maintaining revenue, profits and ing Internet outlets. services for clients, Dent said: "In ratings. It meant occupying a long -term Radio industry consultants Norm every industry there is a revitalization competitive niche and managing suc- Goldsmith and Ken Greenwood also revolved around customization. You cessful stability. discussed on a separate panel how sales have to picture your industry 10 years "But the new competitive realities of managers should evaluate their stations from now. You will be developing a the marketplace changed the game," he in the face of consolidation. network of stations that can customize said, "and today's losers are not only the Both Jennings and Dent say that with their services." ones who don't change-the losers are an increasing number of media outlets Both strategists predict that the the ones who aren't on the cutting edge from which advertisers can choose, suc- telecommunications act and a sluggish of change. Today you have to be good at cessful radio stations will need to pro- economy will force consolidation dur- managing transitional stability because vide clients with additional services. ing the next two years. Jennings you will always be in a state of flux." Jennings contends that for too long, expects 75% of the radio groups in Likewise, Greenwood said that sales sales staffs have treated radio as a com- business today to dissolve through con- managers need to assess whether their modity. He suggests that sales man- solidation by the end of 1998. By 2005, salespeople can sell radio against tele- agers start thinking of radio as a he said, 20 radio groups will control vision, cable and print, not just against "value- driven" business and sell its 80% of the revenue in the industry; by competing stations in their markets. inventory to clients based on what type 2010 the competition will be whittled In meeting increasing demands of value the medium can offer. down to no more than 10 major groups. brought on by duopoly and a staggered "Radio needs to drive a new value to Another force driving that consoli- economy, Jennings also suggested that clients for the same inventory and create dation, Jennings said, will be the need radio sales managers "adopt a new rev- a new threshold for value," Jennings for publicly traded radio groups to enue methodology focused on satisfy- said. "As a commodity business, the maintain positive quarterly returns for ing clients."

40 February 26 1996 Broadcasting & Cable

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www.americanradiohistory.com @eoCI1(p High court hears access arguments Cable system restriction on public -, leased- access channels comes under scrutiny

By Chris McConnell does not constitute action by the state. But several justices appeared to dis- Supreme Court justices last week agree. Justice Ruth Bader Ginsburg wanted to know how the 1992 maintained that the rule makes it diffi- cable act's leased, and public - cult for cable operators to carry indecent access channel restrictions work. leased- access programing. "The gov- Hearing oral arguments in a chal- ernment's thumb has been put on the lenge to FCC rules authorizing cable scale," Justice Sandra Day O'Connor systems to restrict indecent content on said. And Justice Anthony Kennedy leased- and public- access channels, jus- advised Wallace to defend the rules tices asked a government lawyer how rather than argue that they constitute the rule treats "borderline" indecent pro- private rather than state action. graming as well as subscribers wishing "The government's "None of the judges seemed to accept to receive leased- access programing that the First Amendment does not blocked by the cable operator. thumb has been put apply," Media Access Project attorney The rules, which have not taken on the scale" Andrew Schwartzman later said of the effect, require leased- access programers oral arguments. A decision in the case is to notify cable systems of any indecent Justice Sandra Day O'Connor expected by June. programs. The cable systems can then either refuse to carry them or scramble the programs. If the system scrambles a channel, subscribers wishing to receive Cable wins one, loses one the channel must then request it in writ- The cable industry won a court battle on one front last week and lost one on ing. In the case of public education or another. government (PEG) channels, the rules The Supreme Court said it will hear the industry's challenge to the rule also allow systems to reject indecent requiring cable systems to carry local broadcasters. But the court also reject- programing. ed a request to hear a challenge to the FCC's cable rate regulations. Several groups, including the Ameri- Both rules were upheld last year at the U.S. Court of Appeals in Washing- can Civil Liberties Union and People for ton. In a June decision, a three -judge panel upheld the bulk of the FCC rate the American Way, have charged that regulations, including a 1994 17% rate -reduction mandate. Last December, the rules violate the First Amendment. another three -judge panel voted 2 to 1 to uphold the must -carry rules. Last summer, the U.S. Court of Appeals Cable executives were disappointed with the court's decision on the rate in Washington ruled that they do not. case, but encouraged by the decision to hear the must -carry challenge. Reviewing the rules last week, Justice "It's important because it means [the justices] have decided to look at the John Paul Stevens asked Justice Depart- facts themselves," says Cable Telecommunications Association President ment Deputy General Solicitor Steve Effros. Lawrence Wallace how a subscriber Cable and broadcast lawyers say they expected the court to hear the might receive a program that is deemed must -carry case. NAB Executive Vice President/General Counsel Jeff Bau- indecent but still carries some public mann says his group is not surprised by the court's decision and is confident value. Justice Stephen Breyer asked that the justices will uphold the District Court's decision. why subscribers with the proper equip- "It's what might have been expected," says Bruce Sokler, a lawyer repre- ment might be able to make their own senting Turner Broadcasting. decisions on blocking most cable chan- Sokler and others say all eyes will be on Justice Stephen Breyer when the nels, but would have to write the cable case comes before the Supreme Court. Justice Breyer has not previously operator to receive any blocked pro- heard the case, and four other justices found the law unconstitutional when graming on leased- access channels. "1 it came before them in 1994. want to know what sense of any sort that Others following the case counter that arguments in the new hearing may makes," Breyer said. not resemble the arguments justices heard in 1994 and that Breyer may not Wallace answered that most cable emerge as a "swing vote." subscribers don't have the equipment Arguments in the case will occur after the Oct. 1 broadcast deadline for needed to block channels from the choosing whether to invoke the must -carry rules or negotiate with cable com- home. He also told Justice Stevens that panies for retransmission consent fees. But cable lawyers still voice hopes it is up to the programer rather than the that the court will hear the case early next term, which begins in October. cable operator to identify any indecent Sokler points to the question of must-carry's impact on advanced television programs. technologies, which could allow a broadcaster to provide several programs The NCTA and other defenders of the within 6 mhz of spectrum. law have argued that the rule leaves the "This is not a problem that's going to go away," Sokler says. -CM discretion with the cable operator and

42 February 26 1996 Broadcasting & Cable

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www.americanradiohistory.com Sweeney to head Disney Channel Reunites with ex -boss Laybourne

By Rich Brown marketing and distribu- Originally designed as an tion of new services in the entertainment network FX Networks Chairman /CEO portfolio. comprising quirky talk Anne Sweeney is leaving Fox's Sweeney is filling a top shows and off -net series, fledgling cable operation to help post at The Disney Chan- the fX format eventually build the Disney/ABC cable network nel that has been empty will be transformed to portfolio. since John Cooke vacated include sports event pro- The move reunites Sweeney with the slot last year. Lay - graming from the newly her former Nickelodeon boss, Geral- bourne says The Disney formed Fox/Liberty Media dine Laybourne, who is now president Channel under Sweeney partnership. of Disney/ABC Cable Networks. will "not necessarily" Helped along by retrans- Sweeney will become president of seek to convert its Anne Sweeney mission consent deals The Disney Channel and executive remaining pay -TV sub- between Fox and cable sys- vice president of Disney /ABC Cable scribers to expanded basic subscribers. tem operators, DC's distribution has Networks, which includes interests in The Disney Channel was launched as a grown to 25.8 million cable homes since A &E Television Networks, Lifetime, pay -TV service, and about 5.5 million its June 1994 launch. Sweeney launched The History Channel and a planned all - of its 15.3 million subscribers still pay not only fX but also fxM: Movies from news channel from ABC News. Lay - for it. Fox, which is now in more than 2.5 mil- bourne says Sweeney's executive vice Sweeney leaves fX during a transi- lion cable homes. No word yet on who president post will focus largely on the tional period for the cable network. will replace her at fX Networks. Table time approaches for mtrans Cable and broadcast industries prepare for negotiations as 1992 agreements come due

By Michael Katz Channels Created from 1993 Broadcasters and cable operators Retransmission -Consent Negotiations are preparing to come to the table GROUPS CHANNEL FORMAT again over must carry /retrans- SUBSCRIBERS ABC/Hearst mission consent, with some predicting ESPN2 Sports 25.3 million a less contentious meeting than the last NBC /Group W America's Talking Talk 20 million time around. Fox fX Entertainment 20 million In the 1992 cable act, Congress gave Tribune /Providence Journal Food Channel Food 18 million broadcasters the right every three years Scripps Howard Home & Garden it Home care 10 million to either demand carriage on local cable systems or negotiate with cable systems success of ESPN2 and has avoided Life Channel in Canada." for compensation for carriage of their renegotiations until 1999 because of its CBS has not yet revealed its plans for signals. Broadcasters welcomed the ml- original six -year agreements. "It's a October, but says it won't leave the table ing, thinking it would bring them addi- nice position to be in," says Michael P. empty -handed. "It's safe to say we're tional cash. They were wrong. Mallardi, president, ABC broadcast not going to give away retransmission Cable operators held their ground group. "ESPN2 is in the black and is without value," says Steve Hildebrandt, and in most instances refused to pay ahead of our original expectations." Washington counsel for CBS. "We'll do cash for retransmission, instead barter- Scripps Howard came away from something good this time." ing extra channel space for the broad- the table in 1993 with Home and Gar- For Heritage Media Corp. and its six casters' signal. den Television, which already has 10 TV stations, the retrans- consent issue The channels proved a boon for some million subscribers and is expected to is not a big deal. In 1993 Heritage broadcasters, marking the birth of such be profitable by 1998. "We just com- opted for must carry for its stations and national cable channels as Fox's fX, pleted our first full year, and every- likely will do the same this year. "Our ABC's ESPN2, NBC's America's thing worked out fantastically," says main concern is that we broadcast our Talking and more than 20 new local Rich Boehne, vice president, investor stations," says Clyde Formby, Her- cable channels nationwide. CBS, how- relations, for Scripps Howard. "Three itage's corporate program director. ever, held out for cash and got neither million more subscribers will be rolled "We're just not greedy." the money nor a cable channel. out during the next few months, and we AFLAC Broadcast Division in ABC is resting comfortably on the now have carriage on DIRECTV and the Columbus, Ga., is discussing its pre-

46 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com negotiations game plan, and hopes to use what it learned from the 1993 negotiations. Main event: Vince vs. Ted For example, AFLAC plans on working with all of the MSOs at the WWF parodies Turner as part of ongoing battle same time instead of conducting numerous individual negotiations, By Rich Brown olina -based Crockett Productions in which president Leroy Paul calls "an 1988. Turner lured away such top administrative nightmare." But The battle for supremacy in the WWF stars as Hulk Hogan and AFLAC hopes to keep everything else professional wrestling world is "Macho Man" Randy Savage and pretty much the same. Most of its con- getting ugly between veteran pro- began staging pay -per -view events tracts were for retransmission in moter Vince McMahon and upstart designed to capture some of the suc- exchange for cable operators purchas- promoter Ted Turner. cess of the WWF on PPV. ing ad time on the stations. Things have become particularly With the exception of major spec- "My guess is we will stick with it," heated between the two since Septem- tacles like WWF's annual Wrestlema- says Paul. "There were no terrible con- ber, when Turner decided to go head - nia, many of the PPV events staged frontations, although early on we tried a to -head with the World Wrestling Fed- by WWF and WCW now enjoy simi- few approaches that didn't work out. eration on USA, placing World Cham- lar buy rates, says PPV analyst Barry But we weren't hurt." The important pionship Wrestling on TNT in the same Gould. Turner officials today lesson Paul learned was that the cable Monday night slot. describe the WCW as "a solid profit operators "need us as badly as we need Since the battle began, USA's center." them, and they know it. The consumer is WWF Monday Night Raw has lost its McMahon's WWF, which once reasonably confused by the whole issue status as a frequent visitor among the dominated the professional wrestling and doesn't want to be bothered." top -l5 -rated basic cable shows of the business, is taking off the gloves. Earli- In an attempt to keep the negotiations week. Adding insult to injury, TNT's er this month, WWF parent company aboveboard, the Department of Justice Titan Sports filed a already has sent out a warning to broad- formal complaint with casters. The DOJ alleged that each of the Federal Trade three stations in Corpus Christi, Tex., Commission voicing had agreed not to give retransmission its concern over the consent to the cable operators before the proposed Time Warn- other. The DOJ forced the stations to er/ Turner merger. sign a consent decree not to conspire. The complaint alleges LIN Broadcasting already has been that Turner Broadcast- feuding with Cablevision. LIN claims ing System has been that Cablevision is carrying without "engaged in a system- permission its NBC affiliates WOOD-m' atic plan...to destroy Grand Rapids, Mich., and WAVY -TV the WWF in order that Norfolk, Va. "Right now we're fight- TBS might achieve a ing through the [FCC's] cable bureau, monopoly over the but once you're in this it can take a professional wrestling long time," says Gary Chapman presi- business." According dent, LIN Broadcasting. to the filing, the pro- But the overall sense in the early The WWF parody of competitor Ted Turner. fessional wrestling stages of the negotiations is that they business has annual aren't expected to be as fiery as they revenue of more than were three years ago. WCW show last month crept onto the $150 million per year. "We're hopeful that it will go top -15 list after less than four months The WWF is also fighting back on- smoothly, although there is still a lot of on the air. air with a Turner caricature called Bil- confusion," says Cable Telecommuni- TNT's WCW Monday Nitro Live has lionaire Ted. On last Monday's WWF cations Association President Steve beaten or tied USA's WWF Monday Monday Night Raw, an actor portray- Effros. "The DOJ helped out, and we Night Raw in head -to -head competition ing the unflattering character was think that is a very important message in 12 of 21 weeks, according to A.C. grilled about his various business deal- for the broadcaster to proceed working Nielsen data supplied by WCW. TNT's ings on a talk show spoof called BNN's with the cable operators instead of Monday night wrestling show on Feb. Larry Fling Live (parodying CNN's against them. If they try to force it, it 12 scored its highest rating to date, a Larry King Live). The WWF says it has won't work any better this time." Of 3.7, when USA preempted its WWF received threats of legal action by TBS course there might not be a this time, wrestling show for coverage of the seeking to prevent the WWF from air- depending on the Supreme Court. The Westminster Kennel Club Dog Show ing future Billionaire Ted segments. high court just last week agreed to hear (USA averaged a 3.9 rating with the Turner officials say the FTC filing is the cable industry's challenge of the popular canine contest). "without merit," and they have little to constitutionality of must-carry (see box, The WCW has come a long way say about the Billionaire Ted character. page 42). If the rule were struck down, since Turner bought the existing "Desperate people do desperate all bets presumably would be off. wrestling operation from South Car- things," says a WCW spokesman.

Broadcasting Cable February 261996 47

www.americanradiohistory.com IFC on the move Film channel expands distribution and programing slate in \ indepentiem face of new competition film channel

By Jim McConville

With newcomer independent film network the Sundance and The Movie Channel launching later this Camera, the net- week, incumbent Independent Film work's first full - Channel (IFC) is looking to heighten length documen- its profile with additional distribution tary, about the life and new programing. of independent IFC officials disclosed last week that filmmaker Samuel the network has signed an affiliation Fuller. agreement with MSO Time Warner Another IFC spe- Cable, plans to add 200 new films to its cial, scheduled for programing library and will roll out this summer, is a seven original series this year. seven -part, half - IFC's expansion comes as the Sun - The Typewriter. The Rifle and The Movie Camera' is hour series featur- dance Channel, a partnership of Show - ndependent Film Channel's first full- length documentary. ing award -winning time Networks and actor /filmmaker animation from Robert Redford, launches its 24 -hour The deals will bring IFC another around the world. independent film channel on Feb. 29 to 400,000 subscribers, giving the net- Returning original programing a projected 4 million subscribers. work more than 4 million cable house- includes IFC's fifth annual Indepen- In contrast to Sundance's plans to holds by May 1. Cantwell expects that dent Spirits Awards, a special honor- employ a first -play distribution strate- the network will be carried by two - ing independent filmmakers. Hosted gy using fresh movie titles, IFC will thirds of the top 20 MSOs by the end of by film critic Roger Ebert, the show stand by its basic cable window strate- the second quarter. will air March 25 opposite ABC's gy, which draws on films from its IFC is also distributed via direct Academy Awards telecast. existing library. broadcast satellite service DIRECTV, IFC this spring will again devote "Our feeling has always been that which passes approximately 1.2 mil- coverage to portions of the Cannes this isn't about windows," says Kath- lion addressable households. Film Festival, with live telecasts of leen Dore, general manager of IFC, a Cantwell says that IFC will be one of the opening and closing ceremonies 50 -50 partnership between MSO the channels used by cable operators to followed by a taped broadcast on the Cablevision Systems and NBC Cable. open new product tiers on established festival. "By placing yourself in a first -play cable systems. "This year we'll be on window you are limiting yourself in the multichannel new product tiers made diversity of programing that you can up of a mix of broad -based services Errata play. We have always positioned IFC and movie -based products." as a place where all forms of indepen- To build up programing, IFC has The Good Life airs weekly on dent films have a chance to show." signed agreements with 12 indepen- Home & Garden Television, the Joseph Cantwell, senior vice president distributors that will add 200 films national cable network now avail- dent, sales and affiliate relations, IFC, to its 750 -film library. Distributors able in 10 million homes. B &C's says its Time Warner agreement calls include Columbia TriStar (91 films); Feb. 19 special report on original for the MSO to launch IFC on a yet -to- New Line/Fine (32); Samuel Goldwyn cable programing incorrectly listed be-named major -market cable system Co. (27), and Live Entertainment (12). the series as a Lifetime show and in the second quarter. IFC is already IFC will be adding several hours of HGTV's distribution as 6.5 million distributed on Time Warner systems in original programing, including the net- homes. In the same story, E! Portland, Me., and Minneapolis. work's first original hour series, Raw Entertainment Television now In the past two months, IFC has been Footage. The series, hosted by actor reaches 37.5 million homes, not 33 added to some 12 cable systems across Alec Baldwin and set to air this fall, million as reported. Also in the country, including Comcast Cable, examines works of independent film- the report, fX distribution is 25.8 Sarasota, Fla.; Cablevision systems in makers unable to get general distribu- million, not 20 million. A story on Cleveland and southern Connecticut; tion of films on such controversial sub- page 58 of the Feb. 19 issue incor- Multimedia in Chicago and Val- jects as abortion, the environment and rectly stated that New Jersey is paraiso, Ind.; Intermedia in gun control. Nynex territory. Bell Atlantic oper- Millersville, Md., and Eastern Con- IFC will also air six other original ates local telephone service in New necticut Cable, Waterford, Conn. series and The Typewriter, The Rifle, Jersey.

48 February 261996 Broadcasting a Cable

www.americanradiohistory.com n,.

HE A D E N D I N G S

Brand new May, respectively. Called Request USA Networks and Discovery Com- TV's All Day Movie, the plan allows munications last week unveiled divi- cable subscribers to pay a onetime sions designed to extend their respec- price for up to a day's worth of tive brands through new media and viewing of each film. To support the other consumer products. The new promotion, Request will use pay -per- USA Enterprises division will be day- specific spots in both cross - headed by Ellen Kaye, formerly vice channel and barker versions. president, advertising and promotion, USA Networks. Discovery Enterprises Showtime's Latino Worldwide will be headed by former laugh -a -thon National Geographic Society senior Viacom Productions will produce 13 vice president Michela English. half-hour episodes of the Latino Laugh Festival for Showtime. The series, TCI buys Columbine drawn from tapings of the June 6 -9 Top multiple system cable operator Latino Laugh Festival in San Antonio, Tele- Communications Inc. is strength- Tex., will be produced in association ening its presence in Colorado with with Valdez Productions and Easting the acquisition of Columbine Cablevi- Down Productions. sion, an operator serving 31,000 customers in the northern part of the state. ESPN's first pitch Jack Hanna and friends Columbine reported revenue of $7.8 ESPN will begin its 1996 Major million in 1994, according to the latest League Baseball season coverage available figures. Request PPD March 31 with its season- opener Request i eles ision is partnering with telecast of the Seattle Mariners vs. Movie Channel's nonstop Buena Vista Pay -TV and New Line Chicago White Sox at 9 p.m. To begin experience Cinema to schedule theatricals its seventh season of MLB coverage, Showtime Network Inc.'s The Movie "Dangerous Minds" and "Seven" on a ESPN will present 26 straight "Sunday Channel will introduce a "nonstop pay -per -day basis during April and Night Baseball" contests this year. movie" programing strategy starting

March 1 that will showcase a high- profile film each night at 9, with air PEOPLE'S CHOICE: TOP CABLE SHOWS minimal break time (less than one minute) between movies featured dur- Following are the top 15 basic cable programs for the week of Feb. 12-18, ranked by households tuning in. The cable-network ratings are percentages of the total households each network reaches. The U.S. ing the day and at least one daily ratings are percentages of the 95.9 million households with TV sets. Source: Nielsen Media Research. movie "marathon" of three or more HHs. Rating back -to -back titles. Program Network Time (ET) (000) Cable U.S. Family Channel signs 1. Movie: 'Night of the Twisters' FAM Sun 7:OOp 3,630 5.6 3.8 deal with Jack Hanna 2. Rugrats NICK Sun 10:OOa 2,778 4.2 2.9 The Family Channel plan, io have 3. Westminster Kennel Club Show USA Tue 8:OOp 2,671 4.0 2.8 popular naturalist Jack Hanna appear 4. Westminster Kennel Club Show USA Mon 8:OOp 2,656 3.9 2.8 regularly on the network, beginning 5. Movie: 'Back to the Future, Part ll' USA Sat 4:20p 2,587 3.8 2.7 with a recurring guest role on its live 6. Rugrats NICK Thu 6:30p 2,528 3.8 2.6 daily interactive talk show Home & 7. Movie: 'Closer and Closer' LIFE Sun 8:OOp 2,488 3.9 2.6 Family, scheduled to debut April I. 8. Movie: 'Back to the Future, Part Ill' USA Sat 6:30p 2,469 3.7 2.6 The Family Channel also has acquired 9. World Championship Wrestling TNT Mon 8:58p 2,437 3.7 2.5 65 episodes of Jack Hanna's Anima! 10. Rugrats NICK Fri 6:30p 2,323 3.5 2.4 Adventures, a first -run syndication 11. Movie: 'Rattled' USA Wed 9:OOp 2,322 3.5 2.4 series (distributed by co -owned MTM 12. My Brother and Me NICK Sun 7:OOp 2,248 3.4 2.3 that will air on the chan- Distribution) 13. Doug NICK Thu 7:OOp 2,245 3.4 2.3 nel in the fall. 14. Rugrats NICK Mon 6:30p 2,176 3.3 2.3 Nostalgia's `Big Beat 15. Rugrats NICK Sat 8:30a 2.145 3.3 2.2 Following are the top five pay cable programs for the week of Feb. 12 -18. ranked by households tuning Broadcast' in. Source: Nielsen Media Research. The Nostalgia Channel plans to air two 1. Movie: One Man's Justice' HBO Fri 9:45p 2,534 10.4 2.6 specials next month as part of its Big 2. Movie: 'America's Dream' HBO Sat 10:15p 2,408 9.9 2.5 Beat Broadcast showcase of American music. Programs include American 3. Movie: 'The Brady Bunch Movie' HBO Sun 10:OOp 2,034 8.3 2.1 Cabaret: Julia Nixon and Songwriters. 4. Movie: 'Little Giants' HBO Sat 11:15a 1,928 7.9 2.0 5. Movie: '48 HRS' HBO Sat 11:45p 1,761 7.2 1.8

Broadcasting & Cable February 261996 49

www.americanradiohistory.com WrORLDWIRE WORLDWIRE 14,0611LOW1RE WORLDW1RE WfORLDW1RE WOIRLDIMRE

The European Parliament has commercial operations last week. voted to toughen the 51% European ESPN, Grupo Televisa, Discovery programing quota rule, but there are Channel, Turner International and Via- few free -to -air general entertainment com International already have taken channels that currently violate that transponder space on the satellite; 18 rule. According to the European other services will begin transmissions Audiovisual Observatory's Statistical shortly. Direct -to -home television ser- Yearbook 1996, only Germany's Pro vices in Latin America will be offered Sieben (72.78 %) and Italy's Italia 1 via the satellite later this year. (53.44 %) import more than 51% of their fiction from the U.S. The top Deutsche Telekom reportedly plans importer of U.S. fiction in Belgium is to help finance a German develop- French -speaking RTL -TVI, with ment center for video on demand, 40.74 %, followed by Spain's Antena pay per view and computer anima- 3 (39.88 %), France's M6 (29.58 %), tion with Steven Spielberg's Dream - the Netherlands' RTL -4 (29.55 %) Works studio and may even take a and the UK's Channel 4 (24.93 %). stake in Spielberg's company. Of the 88 European broadcasters surveyed, the U.S. accounted for Japanese trading house Sumitomo 69% of fiction imports in 1994. National Geographic programs like the Corp. and a unit of Tele- Communi- above have boosted RAI's audience. cations Inc. are setting up Jupiter Warner Bros. will launch a Por- Programming, a joint- venture com- tuguese version of its cable and aired in RAI 1's two -hour science satellite entertainment service, magazine strand, have been credit- pany, to provide programs to Japan- ese cable TV operators. The part- WBTV -The Warner Channel, April 1 ed with raising RAI's overall average ners initially will invest 200 million on Brazilsat. SMC Marketing will audience share from 17.3% to yen ($1.9 million), increasing to more handle distribution in Brazil. The 24- 20.9 %, according to the documen- than 6 billion yen in one and a half hour basic cable service bowed in tary producer. years. Latin America and the Caribbean Luxembourg -based CLT has con- in 1995, Basin September offering firmed that it will bid for Hungary's QVC in the UK doubled its revenue viewers animated and live- action first private national TV license, to £37.2 million ($24.8 million) in movies. series and The service, although it has yet to secure a local 1995, thanks to a surge in pre- Christ- which transmits via PanAmSat 1, is partner, a prerequisite for the mas sales. Revenue during that available to 800,000 subscribers. license. Other companies lining up to quarter was up 73% over the same period in 1994. QVC is available to Time Warner and Swedish con- apply already have local partners. 4.5 million homes in the UK. glomerate Kinnevik are in a legal The winner will have access to 3.6 dispute over the shareholder struc- million TV homes and a TV ad mar- Long -term output deals with the U.S. ture of Scandinavian pay -TV chan- ket worth some $150 million. studios haven't deterred Germany's nel TV1000. Kinnevik had an 82% U.S. programer /distributor Solomon private broadcasters from in- stake in the channel until it increased International Enterprises has house and commissioned production its investment recently to around been appointed by the U.S. Bank- of TV movies and series. This year, 90 %, say finance sources. The ruptcy Court as exclusive sales more than 200 TV movies and 100 shareholder wrangle, now in the agent for bankrupt Latin American series will be produced by Ger- hands of the Swedish courts, is said distributor Visicom Corp. Visicom many's 150 independent producers to be about an agreement stating represented 35 producers (500 at an estimated cost of DM2.4 billion its that Kinnevik would not raise hold- titles), including Canal +, Cinar, DIC ($1.6 billion). Germany's RTL is pro- ings above 82 %. Since Time Warner Enterprises, King World, The Movie ducing nine new psycho -crime TV acquired Canal +'s 6.25% in 1994, Group, Sunbow, Thames Television movies this year, each costing the U.S. media giant has gradually and Westinghouse Broadcasting. DM1.25 million, despite paying diluted its share from a high of Warner Bros. $240 million last Sep- 37.5 %. TV1000 has been running at Northern Belgium will become the first tember for the rights to air 50 movies a loss for some time. European market to receive digital plus 500 hours of programing. RTL television broadcasts via cable later 2, meanwhile, has nine new TV National Geographic Television this year, according to pay -TV opera- movies in the pipeline for 1996. SAT has signed a two -year, 38 -hour out- tor NetHold. NetHold subsidiary Mul- 1, backed by The Kirch Group, is put deal with Italy's public broadcast- tiChoice, Belgian utility company producing 12 TV movies based on er RAI. Under the arrangement, RAI Electrabel and Flemish regional cable Germany's post- and prewar film and NGT also will co- produce at TV operators are backing the pro - classics. Budgets for each remake least four documentaries during the ject.backing the project. are projected at DM2.5 million. next two years. National Geograph- ic's wildlife programs, which have PanAmSat's PAS -3 satellite began -By Debra Johnson

50 February 26 1996 Broadcasting & Cable

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www.americanradiohistory.com Telern THE INTERACTIVE WORLD OF VIDEO, VOICE AND DATA

Telco V4kix BA plans first network launches Telco to test wireless MMDS and switched digital network in '97 gy ku4 Teo. year to upgrade phone service and will turn it on for video in ell Atlantic is building the first half of '97, according toward two major to Johnson, who calls it the deployments of commer- "next version" of the fiber -to- cial video service next year: the -curb system the telco wireless MMDS service in deployed in Dover Township, Norfolk, Va., and delivery on a N.J. Johnson says the demo- switched digital network in the graphics are right as a first Philadelphia metropolitan area. market for Bell Atlantic's ver- Norfolk is one of three mar- sion of a full -service network. kets (along with Boston and As it develops this network, Southern California) that will Bell Atlantic initially will seek see Bell Atlantic's Stargazer to build its business with service via MMDS at its incep- MMDS launches in six other tion. But the Philadelphia -area markets in its primary service launch, planned for late 1997, Stargazer expands its universe region. But Johnson says that will offer an unlimited number MMDS is only one component of digital channels and the true also test time -shifted delivery ditional cable service over in a strategy that will stress a video on demand widely seen of programing. The 1,000 110 -120 channels. It won't be wireline approach: "The as the linchpin to success for households now receiving state -of-the -art, but it offers a important part of our strategy telco TV. Stargazer are paying for pro- means of entry for Bell is the rapid deployment of our Bell Atlantic is drawing graming on an a la carte basis. Atlantic and a way to test the switched digital network." monthly buy rates 12 times or Bell Atlantic's next phase of telco's operations in serving a Direct broadcast satellite is higher than the 2.7% cable operations shifts to a wireless system that will reach approxi- another potential delivery industry pay -per -view aver- MMDS service it will intro- mately 175,000 households. technology, according to age in its current Fairfax duce during first quarter 1997 In the Philadelphia area, Johnson, who says that Bell County, Va., test, according in Norfolk, Va. The service Bell Atlantic plans to deploy a Atlantic hasn't mapped a to Stu Johnson, chairman of will feature near-VOD and tra- switched digital network this strategy there yet. tMu Bell Atlantic Video Services. In the final phase of that trial, Bell Atlantic will test monthly Bell Atlantic's IN scorecard specs. Fiber -to- the -curb, the technology it plans to use subscription rates and may in Philadelphia now, became its battle cry. Bell Atlantic's grand vision of the interactive TV future Last spring, Bell Atlantic and Nynex teamed up on RIMI SPORT, has undergone several revisions in moving from the plans to get into the wireless cable business, conceptual to reality. announcing a $100 million investment in CAI Wireless 1*.. stage '` nLll1 Philadelphia, in fact, figured prominently in the Systems Inc. That presumably will begin to bear fruit Y`- I I t-1 RBOC's early IN game plans. In June 1994 Bell when Bell Atlantic opens for business in Norfolk, A FANTASY BASEBALL DRAFT PREVIEW Atlantic announced plans to start building a full -ser- while Nynex enters Boston. Batter up vice video dialtone network in six East Coast markets: Having run the gamut, it's easy to imagine Bell Fantasy sports aficionados will Baltimore; Washington; Hampton Roads, Va.; north - Atlantic's being interested in DBS too. After all, the warm up for the 1996 Major em New Jersey; Pittsburgh and the City of Brotherly RBOC almost jumped into the cable business in the League Baseball season with Love. It wanted to turn on the network in 1995, but mega -deal that never was with Tele- Communications Prime Sports Interactive's Real- the plans didn't quite pan out. Inc., the $30 billion takeover by Bell Atlantic that ity Check: A Fantasy Baseball Less than a year later, Bell Atlantic decided that it would have catapulted it into media prominence and Draft Preview, to be sent to really didn't want to build a VDT network after all. It sent TCI's John Malone fishing. But the betrothal about 1,800 sports clubs and asked the FCC to delay consideration of construction announced in October 1993 was declared a mis- restaurants on March 18. applications it had filed so that it could rewrite the match the following February. -RT

52 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com Telemedia

BellSouth lets its fingers walk on the Web Delco puts Atlanta Yellow Pages online

gy g.14.44( Te.4 stay online. "Obviously, everybody wants to learn to make a buck from these Internet services, and we've got a lot to learn," BellSouth took a portentous step into cyberspace last week, Rhoades says. introducing an online enhanced -metro -Atlanta Yellow In addition to the customary information in listings, the Pages. online Atlanta Yellow Pages provide "geo- coding" of most The upcoming Olympics made the timing seem right, accord- businesses so that they can be located in relation to local land- ing to Lee Rhoades, director of BellSouth IntelliVentures, who marks. The site for the Yellow Pages (http://yellowpages.bell - says that similar Web sites may follow in other metro areas south.com) links to other sites maintained by area museums and throughout the RBOC's nine -state southeast region. hotels. Although Rhoades declined to set a time frame, he indicated Other features probably will be added, says Rhoades, who that BellSouth is eager to gauge the financial potential for online adds that advertisers won't be charged for the additional online Yellow Pages. And if the response is there, the Atlanta book will exposure during the Atlanta trial phase. nw

TGV I44,t44.a

replace the PC anytime soon." But, he adds, "there are inter- Microsoft reorganizes, esting opportunities there." On another consumer front, Microsoft still sees producing targets Internet business CD-ROM titles as a significant business, says Pete Higgins, Company sets up Internet. consumer and desktop divisions group vice president of Micro- soft's applications and content gy Z,4414,1 Tc444.6o. group, which also recently was realigned. Higgins sees a flexi- Microsoft Corp. last ble business model for online week reorganized its and Internet products: "a corn - corporate structure bination of subscription, adver- with its focus fixed on the tising and transaction, depend- Internet and other business ing on the product." opportunities it perceives in Microsoft also sees great the home PC market. potential in digital video discs The four divisions of its as an alternative to online platforms group are being content delivery, according to consolidated into three units, Higgins, who says Microsoft each headed by a senior vice will enter that business: "We president: an Internet division think there's a tremendous under Brad Silverberg, a con- Paul Maritz Pete Higgins opportunity to deliver much sumer division under Craig richer titles to the home com- Mundie and a desktop and Bill Gates earlier rejected the net on the other hand," says puter user." nrw business systems division idea of an Internet division, Paul Maritz, group vice presi- under Jim Allchin. The Inter- but times obviously have dent of the platforms group. net unit will develop Internet changed. Development of its "We believe there's a big Ready to roll applications /content and serv- Explorer Internet browser opportunity to improve things The National Association for er products to provide an open now falls under that division; in terms of allowing average Stock Car Auto Racing platform to them. The con- Microsoft is planning to people to use the Internet." (NASCAR) recently launched a sumer unit will work on soft- release a third major revision Microsoft will work on Web site (www.nascar.com) ware for non -PC machines of Explorer in the near future. developing a common inter- co- produced by ESPN and and integrated software sys- "The whole intent in this face for computing and Inter- Bellevue, Wash. -based Star - tems for network operators. organization is to get us net functions, according to wave Corp. The site includes The key group in the reor- focused on the key business Maritz, who says Microsoft is stock car news, bios and stats ganization appears to be the opportunities that we see, not excited about developing on racing teams, track dia- Internet unit, based on the which is to continue to take low -cost Internet- access grams, schedules, 0&A and technical data emphasis the software giant is our Windows business for- devices right now: "We don't chat sessions, on car specs and a merchan- putting on that aspect of its ward on the one hand and be a think it's likely that network dise section. business. Microsoft Chairman dominant player on the Inter- appliances are going to

Broadcasting 8 Cable February 26 1996 53

www.americanradiohistory.com 14 Il!,a spokesman. CompuServe has a debt of $75 million to Block. "The separation of CompuServe will unlock the value we CompuServe to be have created through both of these strong franchises and will better position each entity to aggressively pursue the significant growth opportunities in their respective markets," says Richard knocked off Block Brown, Block president. CompuServe claims 4.3 million subscribers, but is a distant gi R41 Tede.mo second to America Online. And Block is facing increasing costs to keep the service viable as more competitors are crowding H&R Block has announced plans to take its CompuServe into the field. unit public to settle intercompany debt and provide capi- That effectively decreases the value of an existing service. talization to the online service. "The time to sell an online service at peak value has passed," Observers suggest the move may indicate Block's frustration says Emily Green, senior analyst for Forrester Research in at not being able to sell the online service during the past year. Cambridge, Mass. Block says the move is designed to maximize shareholder After the CompuServe initial public offering, Block will seek value in both Block and CompuServe. Block will sell 20% of a favorable ruling from the IRS to insure a tax -free spin -off of CompuServe in April, with an anticipated return that will satis- the rest of the company by Block. fy predicted CompuServe debt of $100 million -$125 million CompuServe officials had no comment on the planned stock and leave CompuServe with $300 million, according to a Block offering and subsequent spin -off. ntw 14 I.$4(44,a PointCast desktop Cablevision Systems Corp., debut set for April Detroit with Continental The PointCast Network now Sega plots course for Cablevision, and Cox Cable in can be seen in its final beta San Diego. Cablevision carries stage before a launch slated Sega on Long Island, and Con- for April 1. A joint venture of subscriber growth tinental recently introduced it PointCast Inc. , Netscape Com- in St. Paul. munications and EDS (Elec- El Ra 4 Tu44ee Sega expects to hit 20 million The channel seems to work tronic Data Systems), the subs by the end of 1996, up best in small towns and subur- online news outlet (www. point- The Sega Channel expects from 15 million, according to ban markets where there are cast .com) will draw content to increase its subscriber Mark Hess, vice president of short menus of entertainment from the Los Angeles Times, base by one -third by affiliate sales, who says that options, according to Hess, the Boston Globe, Reuters, S&P year's end and reports healthy would translate to a break -even who says that middle- to-low- Comstock's stock ticker, user response to its online point in cash flow. That projec- income demographics pro- SportsTicker, AccuWeather, videogame service. tion is based on Sega's planned duce the best buy rates. Variety and CMP. Based on its projections, launches in Cleveland with Sega's prime target remains No word on what the ini-ial boys 10 -13, but Hess claims development budget has that the channel is family been. But seminal corporate Encarta on the Record debuts entertainment, drawing both sponsors, including Fidelity Investments. Quarterdeck Reaching out online in a new way, Microsoft Encarta introduced a live parents and their daughters Corp., 20th Century Fox. Sat- online interview series last week. into the action. "Interestingly urn Corp., Prodigy and EDS. Kicking off on Feb. 21 with the provocative title "Are Politics as enough, any household we're are in for $40.000 apiece. Usual Killing Our Democracy ?" the first hour -long prime time install- in, we've raised the number of That entitles them to exclusive ment featured Linda Ellerbee interviewing Senator Bill Bradley (D- N.J.), female participants 10% sponsorships in their respec- former senator Paul Tsongas and MTV's Tabitha Soren. above the national average" of tive product categories Last Wednesday, online users were able to access an Encarta on 10 %, Hess says. through June. according to the Record site as part of Microsoft's Web site (www.micro- Express Games, a pay -per- Jaleh Bisharat, PointCast mar- soft.com/encarta) to participate in a poll on the evening's topics and play option featuring two or keting vice president. post questions for the participants. Relevant background articles in three games released online PointCast is organized irto Encarta Encyclopedia were noted on the site. concurrent with retail releas- six "channels" of information: A 30- minute warm -up further enabled online "listeners" and a live es, has proved to be success- news, companies, industries, audience at New York City's ©Cafe to ask questions and participate ful. It draws a 20% buy rate at weather, sports and lifestyle. in the poll. A full transcript of the show was posted in real time on the $2.95 for 48 -hour An on- screen scroll provides Encarta site while it was running, along with the poll results. access to a the user with headlines from Three more monthly sessions are planned as pilots, according to particular title, Hess reports. the various categories: click- Ann Fenner, managing editor of Encarta Encyclopedia, who says Sega switches 70% of its ing on the headline brings up future topics remain undetermined. "We want to make sure that the titles each month, recycling the story text. topic we choose is as timely as possible." most in a rotation, and will add The ad- supported service Depending on response to the series, Encarta may launch a sea- educational titles, based on will be free to Internet users. son of eight or nine monthly interview forums in the fall. -RT responses to Carmen Sandiego and Math Blaster. mw

34 February 26 1996 Broadcasting & Cable

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through this insightful

publication.

W. Neil Bauer

President and CED Orion Network Systems Inc.

www.americanradiohistory.com CrL/GL0Gb7`Ì Conus gets compressed in Washington CLI gear will deliver MPEG -2 news feeds over SBS -6

By Glen Dickson decided upon yet, but it nels, says John Terhar, Conus Washing- probably will be the ton chief engineer, noting that Conus Conus Communi- CLI PIRD -2 or a similar will employ statistical multiplexing to cations soon will unit. juggle the encoding rate between high - be pumping more Conover says the and slow- motion footage. news feeds out of the MPEG -2 system has "It's a very robust signal," says Ter - nation's capital with tested successfully in har. "This is going to be more signals the aid of digital com- Washington and at packed into the same transponder pression, becoming the Conus's Minneapolis space with better quality." first domestic news headquarters and that The other 4.5 -meter agile dish at organization to employ the transition to com- Washington Direct, which looks from MPEG -2 for mass feed pressed transmission Intelsat K to the Anik birds, will main- distribution. from Washington tain fully analog operation for now. The satellite news Direct should happen Conus will have the ability to switch cooperative is installing Conover is leading the Conus quickly "for a small back to fully analog uplink to SBS -6 if Compression Labs Inc. change to digital compression. number of users." necessary. Magnitude MPEG -2 Conus Washington But Rudell thinks that the digital encoders in its Washington Direct tele- Bureau Chief Tim Rudell says that transmission of Washington news port as part of a $ 1 million expansion of compressed operation should begin in feeds will catch on quickly with Conus the facility. The $400,000 investment in four to six weeks, using three Magni- members. "There are a number of the encoders and other compression tude encoders-one for each SBS -6 things that can complicate the life of a gear will allow Washington Direct to transponder. The initial plan is to local TV station, but sometimes the uplink up to six digital channels to each send a split of one analog feed and biggest one is simply getting satellite of its three Ku -band transponders on the one digital feed, containing three access at the time the user wants it," he Hughes SBS -6 satellite. Washington channels, from the 4.5 -meter dish says. "At crunch news times, we may Direct now splits its transponders on dedicated to SBS -6. By splitting the have 20 stations that all want a feed SBS -6, transmitting two analog feeds to transponder -a standard practice for between 18:00 and 18:05, and another each. Conus-the transponder would then 20 who want a feed between 18:05 and On the receiving end, Conus member support four channels, one analog and 18:10. But there aren't that many paths stations will buy MPEG -2 decoding three digital. or spacecraft to get it out." receivers to take in the digital feeds, But the throughput rate of 30 Rudell says that by adding more says Ray Conover, Conus director of megabits per second per half transpon- compression equipment, it's feasible engineering. The receiver hasn't been der could easily support up to six chan- that Washington Direct could pump Sage delivers EAS systems After becoming the first company to diate frequency) signal from the receive FCC certification for its Emer- headend modulator. gency Alert System decoder last "The only thing that's common to month, Sage Alerting Systems now all cable signals is IF," says LeBow. has sold its ENDEC encoder /decoder The Sage /Mega Hertz solution, products to broadcasters and cable which also uses a Video Data Sys- operators. wvxu(FM) Cincinnati was tems model 840 character genera- the first installation -the noncommer- tor, can be programed to transmit cial station purchased the ENDEC short text crawls that will interrupt unit from distributor Harris Broadcast regular programing with emergency within 12 hours of Sage's certification data and then direct viewers to a on Jan. 25. Dr. John King, director of wvxu(rr) dedicated channel with more ICI of Southern Arizona then Cincinnati, and Gerald LeBow, president detailed information. of Alerting first became Sage's first cable purchas- Sage Systems, flank the The lists installed Sage ENDEC system. ENDEC encoder /decoder er, ordering two ENDEC systems for $2,400; the VDS character gener- along with the Mega Hertz Sub -alert system. ator costs $1,500. Cable operators also will need to pur- According to Sage President Gerald LeBow, cable dis- chase an IF amplifier and modulator for roughly $2,300 tributor Mega Hertz has solved the challenge of transmit- combined, says LeBow. "Then for each succeeding chan- ting the EAS signal on multiple channels by developing nel, all you need is a relay switch to allow you to replace Sub -alert, which interrupts RF signals with an IF (interme- the RF with IF signal," he says. -GD

56 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com LIGHTWORKS

THE SHOCK WAVE AR ` ES IN 30 SECONDS. YOU DON'T HA TIME TO DIGITIZE.

Events wait for no one. And when footage of late breaking news that hot tape comes screaming with material already on disk. in during a broadcast, wouldn't So you don't waste vital minutes it be nice to be able digitizing. And the to pop it right on the NEWSW ORKS editor -friendly of Newsworks air before your The Edito is Friend design Visit our bcoth #9313 at NAB competitor even gets user interface makes 1- 800 -395- 9478,EXT 801 wind of it? The amazing putting together a newscast Newsworks`" non -linear editing a thing of ease. To find system from Lightworks lets out more about this revolu- Tektronix you do just that. You can mix tionary new editing system, and match material from tape call 1- 800 -395 -9478, ext. 801.

OTektronix, Inc. Newsworks and Lightworks are trademarks of Tektronix, Inc. http://www.tek.com/VND www.americanradiohistory.com out 16 simultaneous live shots. Conover also says that investing perfect chance to leverage the experience Don't look for Conus to start using $100,000 in an SNG truck to support it gained in launching the DBS service compression on a wide scale for SNG digital transmission isn't cost -effective USSB. "A fixed station is the ideal use use. "Using it in trucks will take a for a domestic user. "When you're send- not only for compression but for multi- longer time because of the lack of stan- ing a five -to -ten- minute news live shot, plexing, which is very bandwidth -effi- dards," says Conover. "All these pieces there just isn't a big return on the invest- cient," says Conover. "Having the right of MPEG -2 gear out there, while at the ment." set of circumstances made this a very MPEG level they speak the same lan- But the Washington facility offered attractive way to handle the demand for guage, at the transport level they don't." Conus parent Hubbard Broadcasting the many simultaneous channels."

says the company also will take a charge of $8 million -$ I2 million in the Avid tightens ship after first quarter of this year to absorb the development cutbacks and layoffs. The company is predicting an operating leaky 4th quarter loss for the quarter and lower revenue than in fourth quarter '95. Disk -based camera should ship by NAB convention Ned Hazen, Avid vice president of finance, won't elaborate on which By Glen Dickson before. Earnings for the period were 7 development efforts have been cur- cents per share on revenue of $109.9 tailed, saying only that the proposed Avid Technology has released final million, compared with 36 cents per products hadn't been announced. He results for its fiscal year ended share on revenue of $75.4 million in does admit that the company has been Dec. 31, 1995, revealing a 77% fourth quarter 1994. "putting products out into the market drop in net income for the fourth quar- Overall, earnings for fiscal '95 were before they were ready to go," and ter despite a 46% increase in revenue. down 22 %, which Avid attributes to that Avid would be cutting down on The company is now working to the first- quarter charge it took in con- the frequency of releases and version improve its financial performance by nection with its acquisitions of shipments. streamlining its R &D efforts and cut- Digidesign, Elastic Reality and Paral- "We'll be taking version 1.0 releases ting 100 jobs. lax Software. out of the calendar," says Hazen, who Avid's net income for the '95 New president Daniel Keshian, who adds that two or three versions a year are fourth quarter was $1.5 million, com- succeeded Curt Rawley last month too much: "When we debut a product at pared with $6.5 million the year (BROADCASTING & CABLE, Jan. 15), this year's NAB, we want it to have enough legs to get to the next NAB." Hazen says that one of Avid's new Accom virtual sets make inroads abroad priorities is to develop the next gener- Accom Inc. has complet- ation of the Avid News newsroom ed an exclusive agree- computer system, whose funding has ment with the BBC to suffered from the "enormously expen- install its ELSET virtual sive" investment in the Avid/Ikegami set system in the BBC's disk -based camera. He says that Avid London Television Centre will look at "creative financing" to for extensive testing. help fund such costly projects. The ELSET system, The company also will work to which runs complex soft- "bring down the cost per channel" for ware on a Silicon Graph- its Airplay server -based playback ics Onyx workstation, products, says Hazen, and should allows real objects and deliver its high -end Maestro editing Accom's ELSET system in action actors captured on video product, now renamed Fusion, by the to be merged with com- NAB convention in April. puter- generated 3 -D environments. It will be used for demonstration and The much -awaited disk -based cam- trial productions by the BBC. era also should ship by NAB, says "We chose the ELSET system because it complements our 2 -D system Ikegami spokesman Bob Estony. Avid and allows us to offer a full range of solutions to productions," says John and Ikegami have 114 domestic orders Wollner, the BBC's head of studio facilities. for the product and another 100 Fuji Television in Tokyo broadcasts live weather reports five days per prospective orders internationally week using ELSET. Accom delivered Fuji -TV's ELSET system and from the IBC and Montreux shows. installed it at Nihon Silicon Graphics K.K. last fall, shortly after terminating Ikegami assembles the cameras and a joint venture with the German company VAP and buying ELSET Elec- integrates the Avid recording circuitry tronic Set GmbH outright (BROADCASTING & CABLE, Nov. 20, 1995). in Tokyo. "It has performed flawlessly since its installation," says Hiroshi Sakamo- Although Ikegami has focused on to, Fuji -TV computer graphics producer. -GD developing the one -piece versions of the camera, the DNS -11 ($60,000) and

58 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com n I( - 0 0 0

DNS -101 ($40.000), Estony says the dockable Camcutter unit ($19.000) SportsChannel spots use DVC PRO also will be at NAB. Neither Hazen nor Estony would Crossroads Television used a discuss the buyer's list for the disk - Panasonic DVC PRO digital based camera, or the exact terms of camcorder to get close to the Ikegami's exclusive deal with Avid. in action in new NBA and NHL which the Japanese hardware manufac- spots it produced for Sports - turer is the only camera maker licensed Channel N.Y. West End Edito- to build the camera for an undisclosed rial then handled the editing period of years. for the SportsChannel cam- How lucrative that deal will be to paign, one of the first to use Ikegami may depend on broadcasters' the new Panasonic digital acceptance of the $1.500 acquisition tape format. "The edit process disks, which store up to 20 minutes of was key to achieving the look video. "Both companies have made a and feel of actually playing in major investment...but the consumer the game," says Crossroads producer Rob Battles. -GD will have the final say." says Estony.

pay -per -view delivery sys- outputs are dedicated to tem and additional anten- the stage monitors, while nas to handle programing the main outputs are used downlinks. Tecnologia, for the audio house feed. Cutting Edge Sistemas Y Aplicaciones S.A. de C.V. of Mexico will Premiere Radio Net- By Glen Dickson must change to the EAS assist in the installation works has contracted system by Jan. 1, 1997; and service of the network. with Digital Courier Chyron, TFT Inc. and cable systems must International to distribute Broadcast Software switch by July 1, 1997. Tee -Comm Electronics, all 10 of its comedy net- Solutions are co- market- Ontario, Canada, has won works via DCI's two -way ing the CODI EAS Sys- Scientific- Atlanta has an initial $500,000 con- audio and text digital net- tem to broadcasters and won a contract from Grupo tract to supply its MPEG- work. Premiere's top cable operators who need Medcom of Mexico to con- 2/DVB digital set -top radio station affiliates will to replace their existing struct and implement an receivers to the People's join the network immedi- Emergency Broadcast $18 million network opera- Republic of China as part ately to receive CD- quali- System technology with tions center for Telered, of an existing arrangement ty comedy features and between Hyundai Elec- scripts. The DCI service tronics and China's Acad- uses ISDN lines to link emy of Broadcasting Sci- dedicated PCs equipped ence. The Star Trak 1000 with audio codecs and receivers will deliver video has been employed pri- and audio programing to marily to deliver commer- consumers in China from cials to DCI's 1,400 radio the AsiaSat 2 satellite. station subscribers.

The Nashville Network PBS affiliate KUED Salt has installed a new Lake City has purchased Soundcraft SM -24 live three Panasonic D -3 sound console for its old- composite digital AJ- est broadcast venue, the D351 studio VTRs for Gaslight Theater. The 60- installation in its CMX the new digital Emer- Grupo Medcom's DTH input board is being used editing suite, replacing gency Alert System man- satellite network. The DTH for the Prime Time Coun- the station's old analog dated by the FCC. The will use S Pow - service -A's try program, providing one -inch Type C system, which includes MPEG erVu -2 compres- house and monitor mixes machines. The new VTRs the Chyron CODI charac- sion system to uplink pro- for every performer. TNN primarily will be used for ter generator, TFT EAS graming feeds from two S- dedicates 16 of the SM- mastering and post -pro- encoder /decoder and A 9 -meter earth stations in 24's monitor mixes to the duction editing, and may control software from Mexico City. S -A also will guest performers, says also be used to record Broadcast Software Solu- provide conditional access TNN audio maintenance same -day network turn- tions, sells for just under and network management engineer Greg Lankford. arounds on a limited $9,000. All broadcasters software and hardware, a The console's auxiliary basis.

Broadcasting & Cable February 26 1996 59

www.americanradiohistory.com O(,1J n S,`I 19 OS

See last page of classifieds for rates and other information

RADIO HELP WANTED PROGRAMMING SITUATIONS WANTED TECHNICAL

HELP WANTED MANAGEMENT Program Director interested in working in small Seeking entry level technician position. leave message), GSM. Need young -gun -take-charge GSM with pro- market full service operation. Congenial working (847)966 -4835 (please a or (847)966 -0255 (voice and fax). ven track record for hot new country FM in Big -12 conditions, must have 4 years experience. Send university market. Competitive compensation. Op- resume and tape to WTTF Inc., 185 South Wash- portunity to advance to GM position. Resume to Gentry ington Street. Tiffin, Ohio 44883. EOE. Media, 2171.2 South Washington, Stillwater. OK 74074. SITUATIONS WANTED ANNOUNCER

HELP WANTED SALES HELP WANTED ALL POSITIONS Southeastern radio stations: Benefit from my Sales Manager wanted for small market AM /FM 30 plus years of announcing, production and combo in VA. On -the- street sales leadership a engineering experience! Last 7 years with the must. Excellent pay and benefits. If you're a Help Wanted: All Positions. The members of VOA. Call Alex 513- 777-8423. street -fighter, but want a great lifestyle, send re- the New Hampshire Association of Broadcasters sume and salary history to Box 00718 EOE. are committed to the FCC's goals of non- discrimination and affirmative action. If you would Promising air personality with book winning Combo in Big Ten town seeking aggressive closer to like to be considered for employment in the New potential, driving ambition and strong work ethic join pro sales team. Rod Burnham. GM WMAJ WBHV, Hampshire broadcast industry, please send your seeks a full -time position. Flexible /willing to do 1107 West College Avenue. State College. PA 16801. resume to: Mr. B. Allen Sprague, President, New AM. PM or overnights. I have 5 years experience Fax: -234 -1659. 814 EOE M/F Employer. Hampshire Association of Broadcasters, 10 at a mid -size market AM /FM combo. I possess ex- Chestnut Drive, Bedford. NH 03110. No Phone cellent production. promotional and interpersonal

HELP WANTED TECHNICAL Calls. The Members of the New Hampshire As- skills and I do not mind relocating. To receive re- sociation of Broadcasters are Equal Opportunity sume and air check please contact Tracey at Illinois Broadcasters Association seeking con -tract Employers. 202 -588 -9726. broadcast engineers qualified to serve as in- spectors for our state inspection program. Those who qualify will perform routine FCC type inspections. 1125 South 5th Street. Springfield. IL 62703. Fax: 217- 753 -8443. TELEVISION

Consulting engineering firm in Washington, D.C. HELP WANTED MANAGEMENT area is looking for an engineer to help primarily with the firm's radio and television related work, with some exposure to other commu -nications technologies. Applicants should be familiar with the preparation of broadcast engineer -ing exhibits in support of FCC applications and fil -ings. BSEE or equivalent President and CEO preferred. Send resume to Box 00708 EOE. PRAIRIE PUBLIC BROADCASTING, INC.

Chief Engineer needed by growing award win- Prairie Public Broadcasting, Inc., (PPB), ability to define and communicate a corpo- ning 7 station S.C. group (1AM. 6FM) Florence/ headquartered in Fargo, ND, seeks applica- rate vision; a demonstrated understanding Myrtl Beach, S.C. Great place to live and work. tions for the position of President and CEO. of relevant FCC policies and regulations; a FCC General, SBE, competent. solid back- PPB is a community licensee operating commitment to Equal Employment Opportu- ground, team player, self- starter. Great opportuni- a statewide network of seven television nity /Affirmative Action; and, the intellectual ty. good salary and benefits. Send resume to stations and five radio stations, serving and physical vigor and administrative Harold Miller. COONP. Atlantic Broadcasting North Dakota. and parts of Minnesota, versatility necessary for successful leader- Company, Inc., PO Box 103000. Florence. SC Montana, South Dakota, and the Canadian ship of a complex and dynamic organization. 29501 -3000. EOE. Province of Manitoba. PPB also operates a statewide satellite -based distance learning The deadline for receipt of applications is network and provides educational and com- March 22, 1996. Applications must include: HELP WANTED NEWS puter on -line services. The President/CEO 1) a narrative letter describing how training reports to an 18- member board of directors and experience directly relate to the outlined News Director - Ready to make your next step and is responsible for leading, directing and job responsibilities; up the ladder of success? Come home to a great evaluating overall planning and manage- 2) a detailed professional resume; and, family run station. #1 in local news state wide! ment of administrative, programmatic, edu- Send tape. resume and references today for this cational. technical, development and exter- 3) the names, addresses, and telephone Central PA News Director position to Box 00701 nal relations activities of a comprehensive numbers of at least five references who can EOE. public telecommunications organization. attest to the applicant's professional qualifications. Competitive salary commensurate with qualifications, training and experience. HELP WANTED PRODUCTION The functions and responsibilities of the post require that the successful candidate Applications should be directed to: have a minimum of a Bachelor's Degree Radio Program Producer /Co-Host - Immediate in a relevant academic discipline with an Ronald C. Bornstein opening for a creative self -starter. experienced in advanced degree preferred; ten years of Bornstein & Associates production, on -air broadcasting. supervision and successful and relevant senior management 1524 East Crown Ridge Way management budget to oversee production of experience; exceptional oral, written, Tucson, AZ 85737 -7100 family -oriented radio programs, including Parent analytical, financial planning, strategic Talk, Parent Talk Tip, and Today's Family Life, planning, and interpersonal skills; the PPB is an Equal Employment Opportunity/ featuring popular authors /speakers Randy Affirmative Action Employer Carlson and Dr. Kevin Leman. Salary commensurate with experience. Excellent benefits. Resume, photo. and audio demo tape to: Todd Linaman. Ph.D.. Today's Family Life, P.O. Box 37000. Tucson. AZ 85741. 1-520-742-6976. (To- r 1 I To place an ad in the Broadcasting & Cable Classified pages, contact Antoinette Fasulo i day's Family Life is a division of Family Life

Communications, a non -denominational Christian ¡ TEL: 212.337.7073 FAX: 212.206.8327 INTERNET:AFASULO @B &C.CAHNERS.COM ministry.) L J

60 February 26 1996 Broadcasting & Cable

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Vice -President and Chief Operating Officer. HELP WANTED SALES National Sales Manager. Outstanding opportuni- WXXI AM - FM - TV and Reachout Radio, ty to join one of the nation's fastest growing Rochester, New York. Be part of the dynamic broadcast groups. Candidates should have pre- WDEF -TV seeks a Local Account Executive. new senior management team at WXXI in vious station or rep firm experience. Familiarity Responsibilities include: selling and servicing ex- Rochester, nation's most respected with Columbine, Scarborough, inventory man- one of the isting local direct, local agency and regional ac- public broadcasting outlets. Assist the CEO in agement a plus. Send resume to Rick counts. Successful candidate will possess two - leading building a model for public telecom- Thompson, GSM, WABM/WTTO -TV, P.O. Box and three years selling experience, have strong munications for the 21st Century. This key posi- 832100, Birmingham, AL 35283. No phone calls communication, organizational and time man- tion is responsible for station administration, in- please. EOE. M /F. agement skills. Must be a self- starter. Media ex- cluding finance and human resources, broadcast perience preferred. Send resumes to: Mark Di- operations, and new technologies. Ideal candi- Buono, Local Sales Manager, WDEF -TV, 3300 National Sales Manager. WTTV, a River City date will be to the mission of public dedicated Broad Street, Chattanooga, TN 37408. EOE. Broadcasting station, located in Indianapolis, the broadcasting, committed to team building, a good 25th market, is seeking a National Sales Man- communicator, and comfortable with representing The successful candidate must possess a Traffic Manager. Sunny coastal Florida TV sta- ager. the station at all levels, including on -air fund rais- proven national sales record. strong persuasive tion is seeking a Traffic Manager with a minimum ing. If you believe public broadcasting needs to and negotiation skills, strong leadership qualities of two years experience. Individual must have be repositioned to meet challenges ahead, this is and a strong desire to succeed. WTTV, Indiana's knowledge of the JDS system, log editing, inven- your opportunity to excel! Minimum five years is the broadcast home of Indiana tory management, order input and continuity. Sports Station, senior management experience. Broadcast back- University, Purdue University. the Indiana Pacers Qualified persons please send resumes in con- ground a plus, public broadcasting experience a and Big Ten Basketball. Additionally, WTTV fidence to Box 00720 EOE. strong plus. Bachelors or advanced degree re- owns syndication rights to premiere programming quired. Competitive salary with excellent benefits. such as: Home Improvement, Seinfeld, Mad Television Transmitter Sales - Acrodyne In- Forward resume, letter of interest and salary re- About You and Frasier. This is a tremendous op- dustries has an immediate opening for a quirements to WXXI Human Resources Depart- portunity for a highly motivated individual to join a Salesman for the Western United States. ment, P.O. Box 21, Rochester, NY 14601. WXXI progressive company. Pre -employment drug test- Transmitter sales experience desirable but not is an Equal Opportunity Employer. ing required. Women and minorities are en- essential. Extensive knowledge of television couraged to apply (EOE). Send cover letter and systems necessary. Call Mitch Montgomery at resume by March 15th to: WTTV, Human Re- 800 -523 -2596 x -115 or send resume to 516 sources, 3490 Bluff Road, Indianapolis, IN Top 50 market looking for a Traffic Manager Township Line Road, Blue Bell, PA 19422. with attitude! Tremendous opportunity for right 46217. person to design and implement the traffic de- Sales Executive: Atlanta based sports produc- partment of your dreams! Work closely with op- Local Manager. WDSU -TV, a Pulitzer tion company seeks aggressive sales person Sales erations. sales, programming, and promotions. Broadcasting Company station and NBC affiliate who can generate dollars for rapidly growing de- Have input at all levels. If you are a veteran look- in New Orleans, is seeking an LSM for our new partment. Responsibilities include selling of local, ing for a new challenge or the best up and com- state -of- the -art broadcast facility. Candidates regionally syndicated and nationally syndicated ing traffic jockey looking for the right opportunity, must have a minimum of 5 -8 years in broadcast sports programming. Tremendous growth op- apply now! This position won't be open long. Min- sales. Previous management experience with a portunity! Great company! The ideal candidate imum 5 years traffic experience with a thorough un- proven track record in new business devel- will be able to make significant contributions im- derstanding of all traffic applications a must. LMA opment is preferred. Proficient use of BMP, mediately and understand the "relationship" not experience a plus. Send resume and cover letter Scarborough and Enterprise a plus. Positive work the "ratings" sell. Please send resume and salary by March 4th to Box 00715 EOE. M /F. ethic, interpersonal, and organizational skills are requirements ASAP! Reply to Box 00716 EOE. critical in this position. Send resume to: Frank Ratermann, G.S.M., WDSU -TV, 520 Royal National Sales Manager. KDSM -TV FOX 17, a Street, New Orleans, LA 70130. No phone calls, National /Regional Sales Manager in River City Broadcasting station, located in Des please. EOE. Nebraska's Capitol City market. Ground floor op- Moines, is seeking a National Sales Manager. A portunity at soon to be VHS -ABC affiliate. Candi- proven national sales record is a plus. Strong dates must have successful sales management persuasive and negotiation skills, leadership KIII -TV3, dominant ABC affiliate in beautiful Cor- track record with a thorough knowledge and un- qualities and a desire to succeed are required! pus Christi, Texas on the Gulf Coast. is looking derstanding of managing a national and regional KDSM. Des Moines' Sports Superstation, is the for a General Sales Manager. Applicant must sales effort. Please fax letter and resume along broadcast home of Iowa Basketball, NFL, MLB, have a minimum of three years experience in with salary requirements to (402) 436 -2236 or NHL, Boy's High School Basketball, Big 10 Foot- sales management in television broadcasting and mail to: Citadel Communications, L.L.C., Attn: ball/Basketball. Additionally, KDSM owns syndica- a minimum of ten years total sales experience, Steven W. Dant, General Manager, 3240 South tion rights to premiere programming such as five of which must be in television and/or radio. 10th Street. Lincoln, NE 68502. M /F. Equal Op- Home Improvement, Simpsons, Mad About You Applicant must have a very strong and suc- portunity Employer. and Frasier. This is a tremendous opportunity for cessful sales background. Send resume to Billy a highly motivated individual to join a progressive Brotherton, Sr., KIII -TV3, 4750 South Padre company. Women and minorities are encouraged Island Drive, Corpus Christi, TX 78411. EOE. Station Manager: KTMF -TV, ABC affiliate in to apply (EOE). Send cover letter and resume by Missoula, Montana, is seeking a Station Manager March 15th to: KDSM -TV, Sales Department, with strong local sales background. Market is 4023 Fleur Drive, Des Moines. IA 50321. growing rapidly - we need a Manager who will stay ahead of it!! Send resume, salary history to WANT TO RESPOND TO A Jim Colla, P.O. Box 1219, Great Falls, MT Local Sales Manager: WROC -TV, Rochester, 59403. NY CBS affiliate is seeking an LSM to successful- BROADCASTING & CABLE ly lead our sales team. Candidate should have a strong work ethic, proven ability in sales man- The ABC affiliate In Greensboro, North Caro- agement, new business development, sales pro- BLIND BOX ? lina is looking for a top notch Local Sales Man- motions and agency /client relations. Strong lead- ager. If you have excellent people skills, know ership skills a must. Send resume and cover let- the numbers inside and out, can motivate and ter to Human Resources Director, WROC -TV, manage a staff of eight, have Scarborough and 201 Humboldt Street, Rochester, NY 14610. Send resume /tape to: TV Scan skills and are ready to lead us to the #1 EOE. M /F. share in the market, send resume and cover let- Box ter to Personnel /LSM, WXLV -TV, 3500 Myer Lee Drive, Winston -Salem, NC 27101. Women and NWN Studios/Jackson Teleport. Experienced 245 West 17th St., minorities encouraged to apply. Please refer to TV Production Sales /Satellite Services source of advertisement in your correspondence. Salesperson needed immediately by NWN New York, New York 10011 EOE. M /F. WXLV -TV is a Sullivan Broadcasting Studios /Jackson Teleport. Call 601- 352 -6673 for Company. more information.

Broadcasting & Cable February 26 1996 61

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General Sales Manager -SW CBS affiliate HELP WANTED TECHNICAL Master Control Operator: Experienced GVG- needs creative. highly motivated organized 1600, Betacart, FCC R&R, basic editing skills, leader to head our Sales Department. Successful SEE THE WORLD AS A available nights/weekends, rotating schedule. PC applicant must have 3 -5 years proven sales ex- NETWORK DESIGN ENGINEER skills a plus. Resume to Personnel Director, perience, preferably in a management capacity. WB50/WBDC, 2121 Wisconsin Avenue N.W., Send resume and references to Box 00717. We INTERLINK NETWORK CORP., the leader in network Suite 350, Washington, D.C. 20007 or Fax: 202- are an Equal Opportunity Employer. operations management is seeking a design engineer for various projects domestically and abroad. Interested 965-0050. EOE. candidate must have a working knowledge of 'state of Are you ready for the sunny south? NBC -6, the art' broadcast equipment for design and installation Charlotte (WCNC -TV), has an opening for an Ac- around the world. Travel required. BSEE a plus, but not Director of Engineering - WTVS Detroit PBS af- mandatory. count Executive to maximize existing accounts filiate seeks individual responsible for the and create new revenues for the station. Position If you are deadline driven, interested in 'pushing the technical and operational center which offers requires a minimum of three years of experience envelope, and a team player, this job is for you. service, technical leadership, and support in of - in television sales or television rep firm sales. Fax your resume immediately to: areas broadcasting, production, post Must have thorough understanding of Nielsen rat- production and distribution services. Staff of 35. ings. Candidate must work well with agencies Interlink Minimum 7 years experience managing technical Attention: Ms. Jane Magida and direct accounts. Strong negotiation skills a operations at a TV production or telecommunica- 914-244-3463 necessity. We need a self motivated individual tions operation and a degree in Electrical Engineering or equivalent in communications. able to perform with little supervision, as well as All correspondence will be kept confidential. working as a team member. Excellent oral and Send resume to: Ron Demo, WTVS Channel 56, written skills required. Candidates should also be 7441 Second Boulevard, Detroit, MI 48202. Fax: computer literate including experience with (313) 876 -8198. WTVS 24 Hr. Jobline (313) 876- a psychographic and sales software. If interested. WESH -TV, Pulitzer Broadcasting Company 8175. EOE/AA. please forward resume and cover letter to: Zina Station, and NBC affiliate serving Central Flor- is Jemison, Human Resources, NBC -6, 1001 Wood ida, seeking an Engineering Wizard to join our Ridge Center Drive, Charlotte, NC 28217. EOE/ team of pros and to take charge of our in -house Computer Network and TV Studio Engineer: M /FN /H. No phone calls please. computer systems. This job is not for empire Top NBC affiliate seeking full time experienced builders or 5- O'clockers. Ideal applicant will be a maintenance engineer with main emphasis on com- goal oriented self- starter who works well in a puters, network administration, LAN, WAN, Account Executive. WKEF -TV, NBC for Dayton, strong news environment. Working knowledge of VLAN. FCC license, CNE, SBE TV certified and Ohio, is seeking an experienced broadcast sales PC based networks is a must. Novell experience minimum 3 years experience required. Must be a professional. Experience with research tools, preferred. Background in TV studio maintenance self starter and team player. Send resume to HR strong business development skills, and three required. Team player a must!! If you are a can- Director, WPTV, P.O. Box 510, Palm Beach, FL years of success in the industry are the minimum do person who fits the bill, we want to hear from 33480. No phone calls! An Equal Opportunity requirements. Opportunities for advancement. you. Mail us your resume to: John Demshock, Employer. Send resume and cover letter to General Sales Director of Operations and Engineering, WESH- Manager, WKEF -TV, 1731 Soldiers Home Road, TV, P.O. Box 547697, Orlando, FL 32854. Dayton, OH 45418. EEO /M /F. E -Mail: 72620.3206 @Compuserve.com. No Chief Engineer. Looking for a CE with hands on phone calls or faxes. WESH -TV is an Equal Op- experience, qualified in all areas of television Account Executive - WWBT NBC 12 in portunity Employer. broadcast engineering, maintenance of transmit- Richmond, VA is seeking an experienced sales ter and studio equipment. Qualified candidate person with proven ability to develop new busi- must possess excellent leadership, organiza- ness and handle agency list. If you excel at both, TV Engineer Needed Now. Small market. Move tional and technical skills. Send resume to Box we'd like to talk with you. We have the best sales up to Chief quickly. UHF R.C.A. transmitter. 00710 EOE. tools in the biz and we're #1. Send resume to General technical knowledge required. Contact LSM, WWBT, P.O. Box 12, Richmond, VA Rick Biddle, WOWL TV, Florence, AL 205 -767- Audio /Font Operator: Canal de Noticias is a 23218. No phone calls please. EOE. 1515. division of NBC, one of the world's best known news and entertainment companies. We are Post Production - For one of FI.'s premier seeking a technical professional to join our expan- HELP WANTED MARKETING facilities. Must possess digital and analog knowl- ding news service, which broadcasts in Spanish edge, including Sony and GVG switchers, Sony to affiliates in major Latin American and select U.S. and CMX editors, DigiBeta, D2, SP, 1 ". Satellite markets. This 24 -hour operation, based in Creative Services Director. Live in the beautiful and rank experience a plus. Minimum 5 -7 years. Charlotte, North Carolina, offers you the chance intermountain West and enjoy a great lifestyle. Fax resumes to: VP /GM, Century Ill, Orlando to be part of a dynamic team which is experienc- KTVX -TV /ABC, (a United Television, Inc. station), (407) 248-8495. ing tremendous growth and success. Your duties the #1 affiliate in Salt Lake City, is looking for a will range from running an audio console to creat- dynamic individual to develop and execute ing and recalling electronic titles/graphics during overall marketing strategy. If you are a person Operations Supervisor: Hands -on operations live and taped programs. You'll also perform who has a keen understanding of strategic plan- supervisor in Engineering Department of Wash- other production related duties in support of ning and brand development and understand ington market UHF television station. Train, supervisors and management. Fluency in how to create tactical plays for an affiliated tele- schedule and oversee Master Control Operators. Spanish is a must, as is experience with all vision station, this is a tremendous opportunity Must be available to fill in for emergency shifts aspects of TV production, including live pro- for you. We are looking for someone to and to provide back -up in Master Control as re- gramming. Basic knowledge of audio for TV and coordinate not only on -air promotion, advertising, quired. Previous supervisory experience, FCC li- experience with the Infinit! font system are essen- graphics, publicity and media planning but also cense and knowledge of FCC regulations tial. Good typing, grammar and spelling, and a long term product development. Send non- necessary. Degree preferred. Send resume to willingness to learn new technologies and thrive returnable tape and resume to Peter Mathes, Personnel Director, WBDC, 2121 Wisconsin Av- in a deadline- driven environment are musts. For General Manager, KTVX -TV, 1760 Fremont enue, N.W. Suite 350, Washington, D.C. 20007 prompt and confidential consideration, please Drive, SLC, UT 84104. No phone calls please. or fax to 202 -965 -0050. EOE. send your resume and salary history to: HR Dept. EOE. JP -AFO, NBC News Channel, 925 Wood Ridge Center Drive, Charlotte, NC 28217. We are an Engineer. Roscor Corporation, a world leader in Equal Opportunity Employer. communication systems engineering and integra- tion, has unique opportunities for engineers with a solid background in television systems, All -Stars Communication (Charlotte, NC) transmission systems and satellite communica- seeks experienced professional operator for new, Fax your classified ad to tions systems design. Some opportunities may re- technically superior Ku -band uplink truck. It's quire applicants to travel and/or live abroad. A "your" truck. Profit sharing. Call Ken Koontz, Broadcasting & Cable minimum of 5 years experience and engineering General Manager, 704 -510 -0552, 10 am - 11:30 degree are required. Send resume to Roscor Cor- am, Tuesday and Thursday only or write any 1212) 206-8327 poration, 1061 Feehanville Drive, Mt. Prospect, time: All -Stars Communications, 8701 Mallard IL 60056, or fax them to 708- 299 -4206, to the at- Creek Road, Charlotte, NC 28262. tention of V. Schwantje.

62 February 261996 Broadcasting & Cable

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HELP WANTED NEWS The New York Times station in Memphis is look- Reporter. Creative, self -starter who knows how ing for Producers. All dayparts, all broadcasts. If to generate news stories needed for general you are an experienced journalist who can bring assignment at KETV, the Pulitzer Broadcasting miligEmmg pacing and style to our award- winning news station in Omaha. Good live work a must. Three I If a com- preferred. Send resume and non- Cable News Network seeks an experienced team, want to hear from you. sitting at years experience environmental correspondent for weekly puter all day, stacking stories handed you, is your -returnable tape to Rose Ann Shannon, News environmental news magazine program Earth idea of producing - save your postage. If you are Director. KETV, 2665 Douglas Street, Omaha, Matters. This position includes opportunities for an aggressive journalist, detail oriented, and NE 68131. EOE/ADA. general reporting assignments for the passionate about producing a memorable broad- Earth on prime -time magazine program Network cast - send your resume and non -returnable tape another Turner network, TBS. Applicants should to Bob Jacobs, News Director, WREG -TV, 803 five of reporting have more than years on- camera Memphis, TN 38103. No phone Producer. Producer for All News Channel, a 24 and television producing experience, strong Channel 3 Drive, on- camera presentation skill, significant calls please. EOE. hour national news channel. We reach more than environmental reporting background, understanding 30 million homes on DBS, broadcast and cable of television style and basic and have the strength of Conus to cover news modern magazine Television - News Director - KHQA -TV, CBS af- computer literacy, including familiarity with typical anywhere. 3 to 5 years local news producing ex- filiate in Quincy, IL is looking for a leader. 2 newsroom systems and word processors. Send perience. Must be a team leader, a solid writer studios, live truck and three (3) states to serve. letter outlining your specific qualifications for this and creative. Resume, writing samples and non path, The candidate we seek is a good manager of peo- position and your intended career development returnable tape to: Amy Stedman, All News Chan- plus resume and videotape to: ple and a teacher. Five (5) years television news nel, Job #36 -96, 3415 University Avenue, St. experience, BA and management experience of Paul, MN 55114. Equal Opportunity Employer. Ms. Lisa Magliulo people and budgets a must. Resume and tape to CNN Unit Environment John Hurley, GM, KHOA -TV, 510 Maine, Quincy, P.O. Box 105366 Atlanta, GA 30348 IL 62306. Benedek Broadcasting Corporation is an Equal Opportunity Employer. Newswriter: Pacific Northwest's leading news EOE station is seeking a part-time Newswriter to write news stories for several newscasts; field pro- Sports Producer: KING 5 TV, the Pacific North- duce; and assist producers in managing scripts, Weathercaster - small market station nestled in west's leading news station, is currently seeking 3 videotapes, and supers for newscasts. If you are heart of Tornado Alley looking for a number a Sports Producer who will oversee content of all creative with strong writing skills and want to person. Kavouras Triton I -7, Doppler radar, sportscasts as well as write, produce, and edit dai- work in a fast paced, competitive environment, Stormtracker, and more. Reporting and ham ly sportscasts. If you have minimum four years re- please send your resume to: KING 5 TV, HR De- radio experience a plus. Resume and non- lated experience in the top 20 market, excellent partment -Ref. 96R10, 333 Dexter Avenue North, returnable tape to: News Director, KSWO -TV, writing and organizational skills, aggressive, Seattle, WA 98109. No phone calls. please. Box 708, Lawton, Oklahoma 73502. knowledgeable in all sports, and want to work in EOE- M /F /DN. a fast paced, competitive environment, send two your resume and a non -returnable 3/4' WTVD 11 Management Training Program. Suc- copies of KING 5 TV, Attn: Human Re- cessful applicant will possess a four year college or Beta tape to: #96R7, Dexter Avenue North. in discipline and a minimum of three sources, Ref. 333 degree any News Producer: Competition in the Denver work experience. The program includes Seattle, WA 98109. EOE- M /F /DN. years market requires the best producers on every training as a News Writer, Reporter, Assignment newscast. KMGH-TV is looking for that producer Editor, Associate Producer and Producer. Send Texas, af- with at least three years experience to take hold resume and letter detailing your interest in the job Sports Anchor /Reporter. West CBS Anchor /Reporter. Must be of our morning newscast. Judgement must be and your qualifications to: Brett E. Chambers, filiate, seeks a Sports for solid and proven. Writing must be clear and WTVD 11, P.O. Box 2009, Durham, NC 27702. able to write, shoot, and edit sports broadcast Re- quick. Leadership and team building a top priori- EOE. Absolutely no phone calls. and handle live shots at sporting events. quires a working knowledge of Texas high ty. Also looking for writer/producer for same shift. school, college and professional sports. Play -by- Send tape and resume to Scott Cross, KMGH- TV, 123 Speer Boulevard, Denver, CO 80203. WRAL-TV is looking for a creative, aggressive play experience helpful. Degree and prior experi- individual to direct and supervise the News De- ence preferred. Send resume and tape to Person- EOE/AA. partment's special reporting units. This person nel Director, KLST-TV, 2800 Armstrong, San will take direct control of our documentary. in- Angelo, TX 76903. EOE. vestigative, consumer, crime -prevention and feature reporting units. The Special Projects E -P News Producer. WBNG -TV is taking applica- coverage of major events such as tions for the position of News Producer. Appli- will also direct Reporter: KSFY -TV needs an enterprising Re- electronics and the Olympics. We seek someone cants must have at least two years experience pro- porter who is a great storyteller and a digger. will lead by example, pushing talented producing high impact, high story count newscasts. who Bring those solid reporting skills to one of the reporters and photographers to new Ideal candidate will also possess strong organi- ducers, best locations in the nation. Send VHS or 1/2 This individual zational skills and the ability to lead others. Send heights and accomplishments. inch non -returnable tape to: Reporter Search, -starter with the experience and con- resume to: Curtis Miles, News Director, WBNG- must be a self KSFY-TV, 300 North Dakota Avenue, Suite 100, fidence the status quo and com- TV12, PO Box 12, Johnson City, NY 13790- to challenge Sioux Falls, SD 57102. No phone calls. EOE. mand excellence. Strong interpersonal manage- 0012. A service of Gateway Communications, ment skills are essential, but we seek someone Inc. An Equal Opportunity Employer. who is also comfortable with honest, critical engagement. College degree plus a minimum of Reporter. Looking for a great communicator with five years television news producing and/or terrific skills. You need to walk, talk and deliver a managing experience required. Experience in story so everyone understands. This dominant, News Producer. WATE -TV6 has an immediate 150 in the Northeast has special projects is highly desirable. If you want to aggressive top station opening for a News Producer. Requirements in- No work in a family -owned company where the em- all the tools to make you a star. beginners. clude one year experience as a newscast pro- Miles, phasis is on excellence and innovation, send Please send tape and resume to: Curtis ducer working with multiple live and satellite re- PO Box 12, tape and resume to Human Resources, Capital News Director, WBNG -TV12, ports. A degree in broadcasting or related field is Broadcasting Company, 711 Hillsborough Street, Johnson City, NY 13790 -0012. A service of preferred. Excellent news writing abilities and Raleigh, NC 27603. Gateway Communications, Inc. An Equal Op- videotape editing skills, strong communication portunity Employer. skills and knowledge of production techniques a Top 20 network affiliate looking for a top notch must. We need a creative leader who can sell the Photographer /Editor to work on local news and top story. Send resumes and tapes to: WATE- entertainment specials. We need someone with a Reporter needed for aggressive independent TV6, Personnel, P.O. Box 2349, Knoxville, TN good eye for video --both shooting and editing. with 6 daily newscasts. Live skills essential Send 37901. No phone calls, please. WATE -TV6/ is Must be a team player with a good attitude and non -returnable tape (no Beta) to Brad Rinehart, Young Broadcasting of Knoxville, Inc. an Equal ready to work hard. No beginners, please. Send WFMZ -TV, 300 East Rock Road, Allentown, PA Opportunity Employer. Women and minorities are shooting /editing tape and resume to Box 00719 18103. No calls please. encouraged to apply. EOE.

Broadcasting & Cable February 261996 63

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News Director. Major TV group needs hot. HELP WANTED PRODUCTION forward looking News Director. Major market opportunity. Department needs leadership, fresh ideas. Must have news director or assistant news where Others See Boundaries director experience. Good staff with high goals wants leader. You will help improve production. We See OpportunitO. show producing, writing and series creation.

Send resume with references, 1 page on news philosophy and top 10 improvements you've made to your stations news product. Reply to Box 00713 EOE.

Executive Producer: Top 50 market seeking news manager with creativity and vision. We want the fastest, most aggressive and viewer - friendly newscasts around. Good opportunity for sharp large- market producer to earn management stripes. Resume /tape (VHS preferred) to Rob Cizek, News Director, WTVR -TV, Executive Producer Search, 3301 West Broad Street, Richmond, VA 23230. An Equal Opportunity Employer.

Bilingual News Reporter, Long Island City, NY. Analyze news and write commentary on political and foreign matters for TV broadcast. QVC, Inc., the nation's preeminent electronic retailer, is relocating its Gather information through research, interviews, 02 network to West Chester, PA. The following opportunities are cur- and attendance at functions. Formulate story rently available' idea. Select, edit and organize material for TV presentation. Present commentary on TV on for- Producers Directors/Technical eign events. Monitor news events in Pakistan, In- Editors Directors dia, Bangladesh and US. Req: Bachelor in Production Assistants Master Control Operators Political Science /Liberal Arts /Broadcasting or Writers Audio/Tape /Graphics Operators Communication, 2 years experience, 40 hrs /wk, $37,500/yr. Send letter /resume in dupl. JP747, Prior live broadcast experience and /or experience in news a definite Room 501, One Main Street, Brooklyn, NY plus. We offer a compensation plan befitting a company of our stat- 11201. ure by including a very competitive salary, comprehensive benefits, a state of the art work environment and the opportunity for personal Award winning SW Florida station seeks full and professional growth. To apply, please mail resume, indicating area interest, time Weekend Sports Anchor and Weekend of to: QVC, Inc.. Human Resources - JB /BC/B, 1365 En- Weather Anchor. Send resume and non- terprise Drive., West Chester, PA 19380 -0844. Fax: (610) 701 -1368. returnable tape to Box 00712 EOE. Equal Opportunity Employer.

2 Openings: Need an experienced, creative Videographer. Troy, Michigan based corporate Photographer and an innovative 11 p.m. Pro- WrAE.T"C1 production company seeking strong Video - IP wO M ducer with fresh, exciting ideas, to work in state I77elu grapher with 7+ years experience for salaried capital of New York. Resumes and tapes to: Don staff position with overtime. Must be very flexible: Decker, News Director, WTEN -TV, 341 Northern CREATIVE SERVICES WRITER /PRODUCER News Style/Studio /Multicamera. Strong lighting Boulevard, Albany, NY 12204. EOE. Hearst Broadcasting's ABC affiliate in and organizational skills required. DP /Aerial/ Camcar experience a plus. Submit reel and re- Pittsburgh is looking for a highly motivated sume to: Human Resources Department, MVP #2 Meteorologist position at #1 rated Midwest writer /producer with at least 3 -5 years Communications, Inc., 1075 Rankin, Troy, MI market. All the weather. All the tools. Blizzards, experience to fill an opening in its Cre- 48083. Fax #(810)588 -1899. tornadoes, doppler. TV and radio work. Tape and ative Services Department. Responsibili- resume to: Meteorologist John Wheeler, WDAY- ties demand aggressive on -air writing and TV, 301 South Eighth Street, Fargo, ND 58103. producing of daily news topicals for the Special Projects Producer. Top 10 affiliate is EOE. seeking an energetic individual with talent market's number newscasts. and one Addi- creativity. This individual will write /produce /direct tional on -air promotion and marketing video and film promotions for Sales Marketing HELP WANTED PROMOTION projects will include image advertising, Projects and high profile community promotions. station programming, and special events. Individual will also be responsible for maintaining On -Air Promotion Manager: Are you on the pro- Successful candidate must have strong and creating promotions and special projects on mo cutting edge? WESH -TV, a Pulitzer Broad- writing ability, and have organizational and the Internet Web page, organizing radio co -op, writing radio spots releases. casting Station and NBC affiliate serving Central leadership skills, along with proven cre- and press Must Florida, is seeking a top notch On -Air Promotion have 3 -5 years promotion producing experience ativity. A demonstrated use of effective Manager to oversee on -air promotion and create in a medium - large television market. Experience promos that sell. Must have strong leadership graphic and production techniques is a with film, state -of- the -art post production and abilities and a proven track record in station pro- must. Hands -on experience with non- graphics required. If you are ready for a change, motion. Send non-returnable tape and resume to linear editing a plus. College degree pre- send your resume to: KXAS TV, PO Box 1780, Director of Marketing, WESH -TV, P.O. Box ferred. For consideration, send resume Ft. Worth, TX 76101, Attn: Crystal Androvett. 547697, Orlando, FL 32854. No phone calls! An (including source of referral) and tape Equal Opportunity Employer. (no phone calls) to: Commercial Writer /Producer. KTVX, the Salt CODE WP -0214 Lake City ABC affiliate is seeking a creative, hard 400 ARDMORE BOULEVARD Promotion Manager for Western Colorado PITTSBURGH PA 15221-3090 working Copy Writer /Producer. Post -production CBS station. Excellent opportunity for a number experience necessary. Must have strong people two in current job. Send tape on VHS to Bob skills and work well under pressure. Send reel, re- Ganzer, GM, KREX -TV, P.O. Box 789, Grand sume and salary requirements to Dennis Shiner, Junction, CO 81502. EOE. Hearst Broadcasting KTVX, 1760 Fremont Drive, Salt Lake City, UT EEO /M-F 84104. No phone calls please EOE

64 February 26 1996 Broadcasting & Cable

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Promotion Post -Production Editor. KTRK -TV, HELP WANTED HOST an ABC O&O and Houston's number one station, HELP WANTED RESEARCH is looking for an experienced editor who can handle deadline pressures. is a team player with The fastest growing television rep firm has an great attitude and brings a creative spark to work opening for a Research Manager. Candidate everyday. We want someone who can take direc- must have experience in TV ratings, PC /writing tion as well as take a project and run with it. Prior skills, affiliate knowledge and management. A experience with computer editing, DVE, and minimum of 1 year experience preferred. Fax electronic graphics required. Non -linear editing (212) 632 -9707. and EFP experience a plus. Please send tape/ resume to Tom Ash, Promotion Director, KTRK- TV, 3310 Bissonnet, Houston, Texas 77005. hits HELP WANTED PROGRAMMING Videotape Editors (2): Canal de Noticias is a Program Director. FOX 49 KPDX, Portland, Or- division of NBC, one of the world's best known egon Top -25 metered market. Strong negotiation, news and entertainment companies. We are research, computer and contracts skills required. seeking 2 bilingual (English /Spanish) Videotape Extensive knowledge of movies necessary. Inde- which C pendent or FOX experience preferred. Strength Editors to join our expanding news service, broadcasts in Spanish in major Latin American in news and local programming experience a and select U.S. markets. This 24 -hour operation, plus. Obtain the required employment application based in Charlotte, North Carolina, offers you the in search of by calling (503) 239 -4949. Submit application, re- chance to be part of a dynamic team which is ex- sume and salary history no later than March 8, periencing tremendous growth and success. You 1996 to: Cary Jones, VP and General Manager, will edit voice -overs, soundbites and packages: KPDX -TV, 910 NE Martin Luther King Jr. Boule- record and assemble block tapes for replay: Program vard, Portland, OR 97232. EOE. assemble and produce teases and other pre- production materials for newscasts: operate Basys news computer system and archive edited Hosts SITUATIONS WANTED MANAGEMENT material. To qualify, you'll need at least one year of editing experience (preferably with beta The lights. if you are: An investment fund looking to acquire experience videotape in a news environment): The spontaneity. TV properties: a telephone, cable or radio con- -700 a plus. You must with a Grass Valley DPM The feeling of knowing you're being cern interested in television acquisitions: an exist- work well under pressure, have solid editorial watched by millions. ing TV group seeking bottom -line improvements judgement, and be available for flexible hours or willing to consider a buy -out through manage- holidays). (including overnights, weekends and On Wednesday, March 6th, QVC will ment contract/purchase option: a distressed bank- For prompt and confidential consideration, please bring its national talent search for our ing or investment group in need of strong TV Host to New York City. The send your resume and salary history to: HR Dept. next Program management: then we are an experienced Tele- Big Apple is our first stop of 1996 and JP -VE, NBC News Channel, 925 North Wood vision Management Company interested in work- launches the second round of our search Ridge Center Drive, Charlotte, NC 28217. We are ing with you to earn an equity position. Excellent a for that has taken us an Equal Opportunity Employer. - quest excellence across the country searching for the Host track record in acquisition and operation of af- who embodies the energy and enthusi- filiate and independent TV stations including suc- Producer/Writer. Top 10 market ABC affiliate asm that is QVC. cessful start-ups, turn -arounds and resolution of WJLA -TV Channel 7 and regional 24 -hour cable bankruptcy situations. Contact AmTel Manage- NEWSCHANNEL 8 seek Producer/Writer to con- PROGRAM HOSTS ment at 318- 861 -1288 for more information. ceptualize, write and produce promo /advertising For the right individual, this is an for on -air products including news/programming opportunity of a lifetime. QVC offers An audience of more promos, local program specials, network pro- national exposure. SITUATIONS WANTED NEWS grams, commercials, sales tapes and PSAs. Col- than 55 million households. And the the most successful lege degree and minimum 2 years experience in backing of one of broadcast companies in America. As we Instant impact Sports Anchor successful in TV production with emphasis on news promotion continue to expand the market, we are Top 10 market looking for Top 3 gig, maximum and knowledge of marketing strategies, media aggressively searching for professionals creativity, humor and versatility, sports, features, placement and audience reach. Please send re- who can make every broadcast a little talk host. Serious $$$, you'll get what you pay sume, non -returnable sample reel and salary his- different, a little entertaining, and a little for. Phone (703)905 -3364. tory to: 78 Inc., HR, 7600 D Boston Boulevard, more fun. Ideal candidates will be Springfield, VA 22153. EOE. M /F. 78 Inc. re- articulate men and women with dynamic, presenting WJLA Channel 7 and NEWSCHAN- charismatic personalities and have the NEL 8 Promotion, Programming, Sales and ability to present a vast array of products. SALES TRAINING Marketing. If you have experience in front of the camera, a broadcast background or sales experience, insatiable curiosity, and the Producer - Seasoned Video Producer with solid LEARN TO SELL TV TIME news experience, love of history, imaginative ability to think on your feet, our venue is relocate to production credentials. Help create a new journal- tailor -made. The willingness to Call for FREE Info Packet PA, a suburb of Philadelphia, is ism museum, now building in Washington, D.C. West Chester, ANTONELLI MEDIA also required for this unique opportunity. area. Require image acquisition and copyright TRAINING CENTER clearance skills. You'll be combination Assign- ment Editor /Researcher /Multi -Media Producer. OPEN AUDITIONS (212) 206-8063 Resume, references and non -returnable tape to Unitel Studio 53 Over 25 years in the TV industry Kathryn A. Scott, Freedom Forum Newseum, 433 West 53rd St. 1101 Wilson Boulevard, Arlington, VA 22209. No New York, NY calls. EOE. 8:30am - 4:00pm PROGRAMMING SERVICES Graphic Artist /Designer. KTRK -TV, an ABC For information, call O80 and Houston's number one station, is look- (800) 422 -7805 Select Option 2 ing for a talented and experienced Designer to 'All applicants must be registered no later than join our promotions team. We want someone 330pm. Please bring a headshot and resume. who can coordinate and oversee our on -air look, Swoon plus whip out great news /promo graphics and National Weather Network print projects. Quantal Paintbox and Mac experi- -KkrsW eMlwclub "andeahmbalrvwasltreubvlaaaW IM ence required, 3 -D /animation experience a big daily at most at'anoiN al eaWLarler nia. A *Owl monewiwker for IndepedeistatkrntlarokeCall Edward St Pe' kw market player a must. Please send tape/ plus, team &ami ta and pricing Info. resume to Tom Ash, Promotions Director, KTRK- 601 -352.6673 TV. 3310 Bissonnet. Houston, Texas 77005. QVC

Broadcasting & Cable February 26 1996

www.americanradiohistory.com -61]fflorofey os

RESUME TAPES HELP WANTED RESEARCH HELP WANTED ADMINISTRATION

Graduate Assistantships available in Career Videos prepares your personalized RTVF department for M.A. - Communication students. demo. Unique format, excellent rates, coaching, Assignments include two public radio stations; job search assistance, free dubs. Great track re- television production; cord. 847 -272 -2917. assisting announcing, production, filmmaking labs etc. Tuition waiver plus up to $4400 /year, Contact Dr. William Rambin, VIDEO SERVICES Director, School of Communication, Northeast Louisiana University, Monroe, LA 71209. (318) 342 -1390. EOE/AA. Need video shot in the New York metropolitan area? Expe- TURNER ENTERTAINMENT GROUP rienced crews, top equipment. HELP WANTED INSTRUCTION Call Camera Crew Network (CCN). 800 -914 -4CCN. Humboldt State University - The Journalism Turner Entertainment Networks Department seeks applicants for a full -time, is seeking to fill the position of tenure -track position to teach undergraduate classes in broadcast news writing, public affairs Audience Research Project CABLE video production, television news workshop, Manager for TNT and Cartoon broadcast news documentaries and radio news practicum. HELP WANTED MANAGEMENT Additional classes may include law of Network Latin America. Based mass communication, beginning or public affairs in Atlanta, this person will be reporting, basic radio production or other mass communication classes. Required: Master's responsible for providing de- Cable cultural channel launching early gree in Journalism or appropriate field plus six full 1997 seeks two senior executives: management with audience and years -time professional broadcast news experience or Ph.D. with at least limited media experi- market information used for ence. Academic year salary: $33,108 to $41,676 Vice -President Programming able to decision making purposes. for Assistant Professor and $41,676 to $57,840 transform compelling embryonic pro- for Associate Professor. The accredited program (155 undergraduate majors) is located in north- gram concepts into dynamic tv and to The ideal candidate will have: 4+ western California near pristine ocean beaches supervise programming, production and years of media or market research and redwood forests. Application deadline: March studio staffs. Must be entrepreneurial 29, 1996. Humboldt State University is an EO /AA and willing to take risks, work within tight experience; comprehensive employer. Women and minorities are encouraged and unforgiving budgets, revere understanding of television audience to apply. Send letter of application, vita, transcripts, evidence of successful teaching and American culture and have a high energy - measurement; fluent in Spanish the names, addresses and telephone numbers of level. Must have significant production (Portuguese a plus); knowledge of the three references to: Prof. Mark Larson, Chair, experience and track record as effective Journalism Department, Humboldt State Univer- Latin American cable marketplace; sity, Arcata, CA 95521. Phone and inspiring manager. Submit resume (707) 826-4775 or Fax (707) 826-4770. and salary requirements. strong analytical and communication skills; experience with custom research Vice- President Affiliate Relations design; familiarity with Windows EMPLOYMENT SERVICES able to create campaign for gaining software; the ability to manage carriage and to manage staff. Must have multiple projects simultaneously. experience dealing and negotiating with systems and MSOs. Submit resume and salary requirements. Send resume to: Inside Job Openings, Nationwide Barry Koch PRESS O Radio Jobs, updated daily Vice President of Research OD Television Jobs, updated daily Q Hear "Talking Resumés" Reply to Box 00711 EOE. TNT O To record "Talking Resumés "and 1050 Techwood Drive employers to record job openings Atlanta, GA 30318 Entry level positions HELP WANTED PROGRAMMING An Equal Opportunity Employer 1- 900 -726 -JOBS 1" per min. ,UBPHONE. NEWPORT BEACH. CA Program Acquisitions. Encore Media Corpora- tion, a Colorado based premium pay -tv network, requires a highly motivated Program Acquisitions Director. Successful candidate will oversee all aspects of acquisitions including program sub- mission, selection, planning budgeting and nego- ALLIED FIELDS tiation. Extensive knowledge of films and minimum five years program acquisition experience a HELP WANTED NEWS must. For consideration, please forward your resume with salary history to: Program Acquisi- Internships: Spend six months interning with tions, P.O. 4917, Box Englewood, CO 80155. crack professional journalists in Illinois Drug test required for successful candidate. Statehouse pressroom in University of Illinois/ EOE/MF. Springfield's one -year MA Public Affairs Report- ing program. Tuition waivers, $3,000 stipends To place an ad in the Broadcasting & Cable ¡ during internship. Applications due April 1. Con- Classified pages, contact Antoinette Fasulo 1 tact: Charles Wheeler, PAC 418, UIS, Spr- I TEL: 212.337.7073 FAX: 212.206.8327 t ingfield, IL 62794 -9243. (217) 786-7494. EOE. I INTERNETAFASULOBB &C.CAHNERS.COM I L J

66 February 26 1996 Broadcasting & Cable

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AM and FM transmitters, used, excellent condi- CLASSIFIED RATI S PROFESSIONAL JOBS tion, tuned and tested your frequency. Guaran- BROADCASTING & CABLE'S WITH ENTERTAINMENT COMPANIES teed. Financing available. Transcom. 800 -441- All orders to place classified ads & all correspon- -0738. dence pertaining to this section should be sent to BROADCAST & CABLE TELEVISION. DISTRIBUTORS, 8454,215- 884 -0888, Fax 215- 884 MOTION PICTURE, POST PRODUCTION & MORE BROADCASTING & CABLE, Classified Department, 245 West 17th Street, New York, NY 10011. For infor- Entry to level jobs nationwide in ALL fields senior 3" Hellax Standard Coaxial Cable. 50 -Ohm, un- mation call (212) 337 -7073 and ask for Antoinette (news, sales, production, management, etc.). used, cut to length. Priced below market. Fasulo. Published biweekly. For subscription information: Shipped instantly. Call Basic Wire and Cable - Payable in advance. Check, money order or credit (800) 335-4335 800- 227 -4292. Fax 312-539-3500. card (Visa, Mastercard or American Express). Full and correct payment must be in writing by either let- In CA, (818) 901 -6330. ter or Fax (212) 206 -8327. If payment is made by card, indicate card number, expiration date Entertainment Em ploy mentJournai M FOR SALE STATIONS credit and daytime phone number. Deadline is Monday at 5:00pm Eastern Time for the Entry level TV News and Sports Reporters following Monday's issue. Earlier deadlines apply for Employment Service. Now in our 12th year. Ex- COMBO in Growth Market near Charlotte. NC; issues published during a week containing a legal cellent references. Call MCS 619 - 788 -1082. FM Class A and two AM's great cash holiday. A special notice announcing the earlier dead- flow $2.5 line will be published. Orders, changes, and/or can- in writing. NO TELE- Just For Starters: Entry-level jobs and "hands - cellations must be submitted on" internships in TV and radio news. National PHONE ORDERS, CHANGES, AND /OR CANCE_LA- listings. For a sample lead sheet call: 800 -680- HADDEN & ASSOC. TIONS WILL BE ACCEPTED. 7513. PH 407- 365 -7832 FAX 407- 366 -8801 When placing an ad, indicate the EXACT category desired: Television, Radio, Cable or Allied Fields; Help Wanted or Situations Wanted; Management, Sales, National Sports Jobs Weekly, PO Box 5725 Suburban AM, major Florida market; small com- News, etc. If this information is omitted, we will Glendale AZ 85312, http: / /www.sportsjobs.com bo, central Florida; LPTV, Florida Gulf Coast; determine the appropriate category according to the 13 for $89. Associa- (602)933-4345,4 issues for $39, Others Florida and Georgia. Beckerman copy. NO make goods will run if all information is not -2061. tes, 813 -971 included. No personal ads. The publisher is not responsible for errors in print- EDUCATIONAL SERVICES ing due to illegible copy -all copy must be clearly Northwest, great market, low end AM, 50 kw D typed or printed. Any and all errors must be reported 5 kw N, exclusive listing, terms. Donald K. Clark, to the Classified Advertising Department within 7 On- camera coaching: Sharpen TV reporting Inc., Broker 813-968-8226. and anchoring /teleprompter skills. Produce quali- days of publication date. No credits or make goods ty demo tapes. Resumes. Critiquing. Private will be made on errors which do not materially affect lessons with former ABC News correspondent. Mid Atlantic area AM radio station for sale. the advertisement. Publisher reserves the right to 914 -937 -1719. Julie Eckhert, ESP. Sale includes real estate property Please only alter classified copy to conform with the provisions serious inquiries need apply. Send letter to Box of Title VII of the Civil Rights Act of 1964, as amend- WANTED TO BUY EQUIPMENT 00714. ed. Publisher reserves the right to abbreviate, alter or reject any copy. Rates: Classified listings (non- display). Per issue: Help Wanted: $1.95 per word, $39 weekly minimum. Used videotape: Cash for 3/4" SP, M2 -90's, Beautiful Gulf Coast of Texas, C -1, 100,000 Situations Wanted: 1.05C per word, $21 weekly mini- Betacam SP's. Call Carpel Video 301 -694 -3500. watt FM priced right. $495,000.00. Get it while it lasts. John W. Saunders, Media Broker, mum. Optional formats: Bold Type: $2.25 per word, (713)444 -4477. Screened Background: $2.40, Expanded Type: S2.95 FOR SALE EQUIPMENT Bold, Screened, Expanded Type: $3.35 per word. All other classifications: $1.95 per word, $39 weekly Beaumont, Texas. Major investor in new, unbuilt minimum. Class C2 FM. Construction permit licensed for Word count: Count each abbreviation, initial, single Beaumont -Port Arthur, Texas. Interested in sale, figure or group of figures or letters as one word each. LMA or partnership. Financing available. 317- Symbols such as 35mm, COD, PD etc., count as one CLEARLY 469 -4545. word each. A phone number with area code and the zip code count as one word each.

Rates: Classified display (minimum 1 inch, upward AM station located in Eastern Pennsylvania in half inch increments). Per issue: Help Wanted: PRUDENT. serving one of the most lucrative markets in our $173 per inch. Situations Wanted: $87 per inch. Pub- requires payment, will fi- For video duplication, demos, country. Owner down lic Notice & Business Opportunities advertising Interested parties please furnish audtion reels, work tapes, our nance balance. require display space. Agency commission only on resume of past history and experience. Reply to recycler: tapes am technically display space (when camera -ready art is provided). Box 00702. up to any task and downright Frequency rates available. bargains. All formats, fully guar- Blind Box Service: (In addition to basic advertising costs) Situations Wanted: No charge. All other classi- anteed. AM Radio Nightmare? LMA turnaround fications: $25 per issue. The charge for the blind box specialist guarantee profit within 3 months. Equi- (800)238-4300 CARPEL service applies to advertisers running listings and ty or ownership terms negotiable. Multiple AMs VIDEO display ads. Each advertisement must have a separate welcome. Fax 609 -734 -0732. box number. BROADCASTING & CABLE will now forward tapes, but will not forward transcripts, portfo- Lowest prices on videotape! Since 1979 we lios, writing samples, or other oversized materials; have been beating the high cost of videotape. BROADCASTING TOWER such are returned to sender. Do not use folders, Call Carpel for a catalog. 800-238 -4300. binders or the like. Replies to ads with Blind Box Tower Space Available, Oklahoma City market. numbers should be addressed to: Box (number), c/o Construction begins April 1996. Call Brad Broadcasting & Cable, 245 W. 17th Street, New York, Ferguson at KCSC. (405) 460 -5272. Fax (405) NY 10011 Fax your classified ad to 330 -3844. E -Mail: [email protected]. Confidential Service. To protect your identity seal your reply in an envelope addressed to the box num- Broadcasting & Cable ber. In a separate note list the companies and sub- 280' Self- Supporting Pirod Tower for Sale. sidiaries you do not want your reply to reach. Then, $25,000. Located in Uvalde, Texas (60 miles 206 -8327 enclose both in a second envelope addressed to CON- (212) west of San Antonio). Argus Capital (214) 373- FIDENTIAL SERVICE, Broadcasting & Cable Maga- 3215. zine, at the address above.

Broadcasting & Cable February 26 1996 67

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www.americanradiohistory.com "For the Record" compiles applications filed 1 intersection, Christian Co., Ill. Studstill owns Santa Fe, N.M.; WOWW -FM Pensacola, Fla., with and actions taken by the FCC. Applica- 33 1/3% of wxKo(FM) Pana, Ill., and 23.16% of and KMJJ -FM Shreveport, La. Jan. 12 tions and actions are listed by state; the date WXRS -AM -FM Swainsboro, Ga. Jan. 16 St. Joseph, Minn. (BPH- 960116MG)- the application was filed or the action was Taylorville, III. (BPH- 960116MF)- Miller Leighton Enterprises Inc. (Alver Leighton, when in italic. taken, available, appears Communications Inc. (Randal J. Miller, pres- president/86.54% owner, P.O. Box 1458, St. Cloud, MN 56302) for FM at 99.9 mhz, ERP 6 Abbreviations: AOL- assignment of license: ant.- ident /70% owner, 111 West Main Cross, antenna; ch.- channel; CP- construction permit. Taylorville, IL 62568 -0169) for FM at 97.3 kw, ant. 100 m., Hwy 152, St. Cloud. Jan. 16 D.I.P. - deMor in possession: ERP -effective radiated mhz, ERP 6 kw, ant. 74 m., 5.5 mi. SE of (BPH- power, khz- kilohertz: km- kilometers; kw- kilowatts: St. Joseph, Minn. 960116MM)- Ill. m.- meters: mhz -megahertz: mi- miles: TL- trans- Clarksdale, Miller Communications owns Saint John's University (John H. Agee, mitter fixation: w- watts. One meter equals 3.28 feet. WTIM(AM) Taylorville. Randal Miller owns regent, P.O. Box 2000, Collegeville, MN WKEI(AM) /WJRE(FM) Kewanee and 30% of 56301) for FM at 99.9 mhz, ERP .6 kw, ant. wcNL(FM) Carlinville, Ill. Jan. 16 NE NEW STATIONS 144 m., Nequette Hill, Collegeville, .7 mi. Jasper, Ind. (BPED- 960116ML) -Good of St. Joseph. Jan. 16 Returned Samaritan Educational Radio (Keith Reising, McComb, Miss. (BPED- 960126MF)- Scott City, Mo. (BPH- 951127MC) -Scott director, 1680 Hwy 62NE, Corydon, IN American Family Association (Donald E. City Media Inc. for FM at 93.9 mhz, ant. 100 47112) for noncommercial educational FM at Wildmon, president, P.O. Drawer 2440, m. Feb. 14 91.7 mhz, ERP 3 kw, ant. 85 m., 1 km S of Tupelo, MS 38803) for noncommercial edu- Dubois, Ind. Reising owns WJLR -FM Austin and kw, Filed/Accepted for filing cational FM at 90.5 mhz, ERP 3.75 ant. 65% of WRZO- FM/WTRE -AM Greenburg, and is 101 m., 2.1 km NNE of intersection of Wig- Anniston, Ala. (BPED- 960119MB) -Word building FM in Veedersburg, all Ind. Jan. 16 gins Dr. and Summit Rd., McComb. Family Inc. (Aaron Parton Acker, presi- Works Minden, La. (BPCT-960118KK)- North- owns FMS in Tupelo, Cleveland and Forrest, dent/33 1/3% owner, 404 Sequoya Dr., west Television Inc. (William L. Yde III, pres- all Miss., Wichita and Topeka, Kan., and AM Anniston, AL 36206) for noncommercial edu- ident/25% owner, 11840 N. Dragon Springs in Forrest, Miss., and has applied for FMs in cational FM at 90.7 mhz, ERP 1 kw, ant. 100 Dr., Tucson, AZ 85737) for TV on ch. 21, Selma, Ala.; Kankakee, Ill.; Ardmore, Okla., m., 1568 Collins Rd., Ohatchee, Ala. Jan. 19 ERP 1,450 kw, ant. 124 m. NW TV is selling and Independence, Kan. Jan. 26 Healdsburg, Calif. (BPH -960111 MI) -Judy KBGE(TV) Bellevue, Wash., and has applied Deer Lodge, Mont. (BPH- 960117MB)- Yep Hughes (P.O. Box 968, Healdsburg, CA for TVs in Lincoln, Neb.; Muskogee, Okla.; Robert Cummings Toole (19 Makowski Ln., 95448) for FM at 96.7 mhz, ERP 2.25 kw, Galesburg, Ill.; Holbrook, Ariz., and Newton, Whitehall, MT 59759) for FM at 96.5 mhz, ant. 161 m., Black Mtn., 14 km NNE of Iowa. Jan. 18 ERP 12.5 kw, ant. 300 m., on mtn. peak, off Healdsburg. Jan. 11 St. Joseph, Minn. (BPH- 960112MF) -St. Sheep Gulch Rd., 2 km S of Anaconda, Healdsburg, Calif. (BPH -960111 MS) -Lay Joseph Radio Partnership (Robert Moore, Mont. Jan. 17 Catholic Broadcasting Network (P.O. Box 25% partner, 6829 Oaklawn Ave., Edina, Hawthorne, Nev. (BPED- 960118MN)- 11152, San Rafael, CA 94912) for FM at MN 55435) for FM at 99.9 mhz, ERP 6 kw, American Educational Broadcasting (Carl J. 96.7 mhz, ERP 1.56 kw, ant. 194 m., Reser- ant. 100 m., Julep Rd., N of SR 23, 4 km SE Auel, trustee /33 1/3% owner, 1601 Bel- voir Hill Communications site, 14.39 km. N of of St. Joseph. Jan. 12 vedere Rd., 204 E, West Palm Beach, FL downtown Healdsburg. Jan. 11 kw, St. Joseph, Minn. (BPH- 960112MG) -BCR 33406) for FM at 89.5 mhz, ERP .320 Santa Maria, Calif. (BPED- 960116MJ)- Corp. Inc. (John W. Biddinger, presi- ant. 954 m., Corey Peak, 13 km SW of Auel has interests in appli- People of Action (Norwood J. Patterson, dent/17.04% owner, 9102 N. Meridian St., Hawthorne, Nev. for FMs in Key Largo and Naples, presidentfl62 /3 %owner, 1416 Hollister Ln., Indianapolis, IN 46260) for FM at 99.9 mhz, cations Hollister Paradise, Calif.; Los Osos, CA 93402) for FM at 90.7 mhz, ERP 4.56 mhz, ant. 112 m., 3299 Granite Fla.; King City, and Rouses Point, N.Y., and in ERP 4 kw, ant. 265 m., Harris Grade trans- View Rd., Saint Cloud Township, Minn. BCR Champlain and the building of FM in Florida City, Fla. Jan. 18 mitter site. Jan. 16 owns KBBX-AM /KESY -FM Omaha and KWSN- Sun Valley, Idaho (BPCT- 960131KG)- AM/KRRO-FM Sioux Falls, S.D. Biddinger owns Liberty, N.Y. (BPED- 960117MC) -Sound of Inc. Newcomer, president, P.O. Falls Broadcasting Co. (James E. Rogers, 36% of KEAN -AM -FM Abilene, KYKX -FM Life (Dennis president, 1500 Foremaster Ln., Las Vegas, Longview, KKVS -FM Bryan, all Tex.; KKSS -FM Box 777, Lake Katrine, NY 12449) for non- NV 89101) for TV on ch. 5, ERP 10 kw, ant. 261 m., Triumph Mine site, 7 km SE of Sun BY THE Valley. Sunbelt Broadcasting Co., owner of NUMBERS Falls, owns KPvi(Tv) Pocatello and KKVI(TV) BROADCAST STATIONS Twin Falls, Idaho; KJVI(TV) Jackson, Wyo.; Service Total KRNV -TV-FM Reno and Kvec(Tv) Las Vegas; Service Total Commercial VHF TV 559 KVMA -TV Yuma, Ariz. /El Centro Calif., and AM 4,906 has CPS for TVs on ch. 10, Elko, and ch. 7, Commercial Commercial UHF TV 622 Winnemuca, Nev. Jan. 31 Commercial FM 5,285 Educational VHF TV 123 Carthage, III. (BPH- 960116MD) -Nancy L. Educational FM 1,810 Foster (c/o WJEQ Radio, 31 East Side Sq., Educational UHF TV 240 Macomb, IL 61455) for FM at 93.9 mhz, ERP Total Radio 12,001 Total TV 1,544 6 kw, ant. 100 m., 1410 N. County Rd. 1200, VHF LPTV 561 Ill. for FM in Hamilton, Foster has applied CABLE Colchester, Ill. Jan. 16 UHF LPN 1,211 Total systems 11,650 Carthage, III. (BPH- 960116MH) -Dana R. Total LPTV 1,772 Withers (P.O. Box 818, Benton, IL 62812) Total subscribers 62,231,730 for FM at 93.9 mhz, ERP 6 kw, ant. 100 m., FM translators & boosters 2,453 Homes passed 91,750,030 3.9 km N of Elvaston, Ill. VHF translators 2,263 Cable penetration* 65.3% Taylorville, III. (BPH- 960116ME) -Owen UHF translators 2,562 Lamar Studstill Sr. (908 Burlington St., Men- Based on TV household universe of 95.4 million. dota, IL 61342) for FM at 97.3 mhz, ERP 6 Total Translators 7,278 sources: FCC, Nielsen, Paul Kagan Associates kw, ant. 100 m., .8 km SW of CR 650 and CR

Broadcasting & Cable February 26 1996 69

www.americanradiohistory.com commercial educational FM at 88.1 mhz, and County Trunk A, Montrose Township, Tv ch. 11: change ERP to 3 kw visual, ant. to ERP .060 mhz, ant. 171 m., 3 km NW of inter- Wis. UWS owns FMs in Eau Claire, Green 631 m., TL to Mt. Dean Stone, 9 km S of Mis- section of rtes 17 and 52, near Liberty. SOL Bay, La Crosse, Stout, Milwaukee, soula. Feb. 8 owns FMs in Kingston, Monroe, Port Jervis Oshkosh, Platteville, River Falls, Stevens Lincoln, Neb. (BPCT- 930726K1)- Citadel and Pattersonville and has CP for FM in Hud- Point, Superior and Whitewater, and wHA -Tv- Communications LLC for KLKN(TV) ch. 8: son, all N.Y.; has applied for FMs in Hawley, AM Madison, and is building FM in Green change community of license from Albion, Pa.; Rensselaerville, Grand Gorge, Saratoga Bay, all Wis. Jan. 16 Neb., to Lincoln, TL to 3.1 km SE of Utica, Springs and Glens Falls, all N.Y. Jan. 17 Neb., and ant. to 440 m. Jan. 23 FACILITIES CHANGES Ardmore, Okla. (BPED- 960118MJ)- Trenton, N.J. (BPED- 910816MC) -New Cameron University (G.T. Blankenship, Returned Jersey Public Broadcast Authority for wNJT- chairman, W. 2800 Gore Blvd., Lawton, OK FM 88.1 mhz: change ERP .11 Herrin, Ill. (BPH- 9509291F) -3 -D Communi- to kw, ant. to 73505) for noncommercial educational FM m. 7 cations Corp. for wvzA(FM) 210 Feb. at 88.7 mhz, ERP 22 kw, ant. 64.5 m., exist- 92.7 mhz: change channel to B. Feb. 8 Bryan, Tex. (BMPCT- 930316KF)- Silent ing K21OBD translator site, E of National Minority Group Inc. for KYLE(TV) ch. 28: Guard Armory and .6 mi. E of I -35, N side of Granted change ERP to 25 kw visual, ant. 153 m., SR 142, Ardmore. to Mountainpass, Calif. (BPH- 9509201H)- TL to 2.3 mi. NW of Bryan, Tex., on Danby Greenville, Tex. (BPED-960118MB)-Sis- KHWY (California) LP for KHVZ(FM) 99.5 mhz: Rd. Feb. 6 ter Sherry Lynn Foundation Inc. change ERP to 8.4 kw and ant. to 551 m. (Sherry Casper, Wyo. (BPH- 9508281E) -Mongo Lynn Austin, president, 1101 N. 81 Hwy, Oakhurst, Calif. (BPH-9507181A)- Califor- Broadcast Group Inc. for KASS(FM) 106.9 Marlow, OK 73055) for FM at 90.5 mhz, ERP nia Sierra Corp. for KAAT(FM) 103.1 mhz: mhz: change ERP to 100 kw and ant. to 538 83 kw, ant. 84 m., 2 km NE of the intersec- change class from A to B1. Feb. 14 m. Dec. 8 tion of hwys 24 and 118. The foundation has Grand Junction, Colo. (BPED- applied for FMs at Sulphur and Norman, 950515- Accepted for filing MG) -Mesa State College for KMsA(FM) 91.3 Okla., and Greenville, Tex., and is buying Huntsville, Ala. (BPCT -96011 1 LL)- mhz: increase ERP to 3 kw. Feb. 8 KMox(FM) Springtown and Kvox(FM) Weather- Huntsville TV Acquisition Corp. for wzox(TV) ford, Tex. Jan. 18 Jensen Beach, Fla. (BMPH-9510101C)- ch. 54: change ERP to 5,000 kw visual, ant. HLG Inc. for wHLG(FM) 102.3 mhz: change to 580 m., TL to 11001 N. Olney, Tex. (BPH- 960201 MB) -Dave Shawdee Dr., ch. from A to C3. Feb. 8 Green Mtn., Huntsville. Feb. 13 Garey (c /o Thomas Maldonado, 2110 Brun- dage Dr., No. 4107, Houston, TX 77090) for Mount Morris, Ill. (BMPED-9511131F)- Troy, Ala. (BMPCT -960131 KE) -Stage Door FM at 97.5 mhz, ERP 50 kw, ant. 88 m., .5 American Family Association for wsEV(FM) Development Inc. for wRJM -TV ch. 67: change TL 1 mi. E of Olney. Feb. 1 95.7 mhz: change ERP to 3.15 kw, ant. to 109 to CR 37, mi. S of Old Union Church, m., TL to Midtown Rd., .7 mi. E Mt. Morris ERP 2822.4 kw, ant. 324.9 m. Jan. 31 Sanger, Tex. (BPED-960118M1)-Interna- of Rd., 1.8 mi. NE of Mount Morris. Feb. 8 Houston, tional Studios Inc. (Joe E. Willis, president, Alaska (BMPH- 9601221D) -Ubik 1902 Merrimac Trail, Garland, TX 75043) for Flint, Mich. (BPCT- 950629KJ) -Flint TV Corp. for FM at 92.1 mhz: change class to C2. Feb. 13 FM at 89.7 mhz, ERP 14 kw, ant. 518 m., 4.4 Inc. for wsMH(TV) ch. 66: change ERP to km W of Collinsville, Tex. Jan. 18 5,000 kw visual, ant. to 287 m., TL to 7114 Camden, Ark. (BPH- 9601221G)-Gary D. Gary Rd. near Chesaning, Mich. Feb. 8 Terrell for Kcxv(FM) 95.3 mhz: change ERP, Madison, Wis. (BPED- 960116MR) -Board ant.. class. Feb. 13 of Regents of the University of Wisconsin Kansas City, Mo. (BPCT- 950807KN)- System (Lee Sherman Dreyfus, regent, Kansas City TV 62 LP for KsMO -TV ch. 62: Mountain Home, Ark. (BMPH- 96011611)- 1220 Linden Dr., Madison, WI 53706) for FM change ERP to 5,000 kw visual. Feb. 8 KTLO Limited Partnership for KTLO -FM at at 91.7 mhz, ERP 5.6 kw, ant. 103.2 m., .3 Missoula, Mont. (BMPET- 950629KF)- 97.9 mhz: change ERP, ant., TL. Jan. 16 km SE of intersection of Observatory Rd. University of Montana for educational KUFM- Clovis, Calif. (BPCT- 960123KG) -Gary M. Cocola for KGMc(Tv) ch. 43: change ERP to r, i--rri 4,265 kw, ant. Jan. 23 Gilroy, Calif. (BPH- 9601171D)- Baycom San Jose LP for KuFx(FM) 94.5 mhz: change Looking for a few good ideas ERP, ant., TL, structure height. Feb. 13 Quincy, Calif. (BMPH- 9601181C) -John K. EDITOR: I was very interested in your Feb. 21 editorial proposing self- certifi- La Rue for KSPY(FM) 100.3 mhz: change TL. Feb. cation for radio station transfers. That idea is just the kind of creative sug- 13 gestion the commission is looking for in the notice of inquiry three weeks Denver (BPCT- 960118KJ) -UHF Ch. 59 ago [BROADCASTING & CABLE, Feb. 5]. That notice hopefully will stimulate Corp. for Kueo(TV) ch. 59: change ant. to 346 m., TL to Mt. Morrison, 2 km E of Idledale, industry and the public to give us specific ideas on the how commission can Colo. Feb. 13 improve its processes by, for example, eliminating those no longer neces- Montrose, Colo. (BPH- 9601241A) -Wood- sary and privatizing those that can be done by industry. Self- certification land Communications Corp. for KKxK(FM) provides an intriguing possibility, although I would note that it is possible 94.1 mhz: change ERP, ant., ant. supporting only if the standards used to self- certify are clear, concrete and specific. structure. Feb. 13 Not everyone will agree with every suggestion, but it's important to get as Melbourne, Fla. (BPCT- 960118KG)- many as possible on the table for discussion. To this end, management and Channel 56 of Orlando Inc. for wiRB(Tv) ch. staff from across the commission will be meeting with industry and consumer 56: change ERP to 5000 kw, ant. to 472 m., groups as well as members of the communications bar. It also will be impor- TL to 5 mi. S of Hollopaw, 2 mi. W of Hwy 441, Osceola, Fla. Jan. 18 tant that the discussion is as open as we hope it will be creative and vigorous. In this regard, you are to be commended for covering the proceeding and even Monticello, Fla. (BPH- 9601191C)- Webster Broadcasting Inc. for WJPH(FM) 101.9 mhz: participating by making your creative suggestion. I look forward to your con- change ERP, ant., TL, ant. supporting struc- tinued full coverage of the debate that, in the end, has the potential of saving ture, delete directional ant. Feb. 13 the industry and the commission enormous amounts of time and money. - Tampa, Fla. (BPH -960111 LK)- Gannett Robert Pepper, chief, FCC Office of Plans and Policy, Washington Florida Broadcasting Inc. for wuSA -FM 100.7 mhz: change ant. Jan. 11

70 February 261996 Broadcasting & Cable

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www.americanradiohistory.com ate cook THIS WEEK Associates. Orlando Airport Marriott, Orlando. Fla. April 15.16- Television Bureau of Advertising Contact: (305) 530 -1322. sales and marketing conference. Las Vegas Feb. 26-28- -Great Lakes Broadcasting Confer- March 20- International Radio & Television Hilton, Las Vegas. Contact: Janice Garjian, (212) ence and Expo, presented by the Michigan Asso- Foundation Gold Medal Award Dinner. Waldorf- 486 -1111. ciation of Broadcasters. Lansing Center. Lansing, Astoria, New York City. Contact: Maggie Davis. April 15.17- Kentucky Cable Telecommunica- Mich. Contact Karole White, (517) 484-7444. (212) 867-6650. tions Association spring convention. Marriott Feb. 27.28- Wireless Cable Europe confer- March 20-23-National Broadcasting Society Resort. Lexington, Ky. Contact: Randa Wright. ence. presented by IBC Technical Services Ltd. (Alpha Epsilon Rho) annual convention. Sheraton (502) 864-5352. Copthorne Tara Hotel, London. Contact: +44 (0) LAX. Los Angeles. Contact: Jamie Byrne, (717) April 15.18- National Association of Broadcast- 171 637 4383. 872 -3996. ers annual convention. Las Vegas Convention Feb. 28-29-North Carolina Cable Telecommuni- March 23-investigating the Possibilities," Center, Las Vegas. Contact: (202) 429 -5300. cations Association winter meeting. Washington spring training conference presented by the Radio- April 16- "Cheap Tricks," conference presented Duke Hotel. Durham. N.C. Contact: (919) 834 -7113. Television News Directors Association. Adam's by the Cable Television Administration and Mar- Feb. 29 -March 1 -Women in Cable & Telecom- Mark Hotel, Philadelphia. Contact: (202) 467 -5200. keting Society and PROMAX. Marriott Marquis. munications Betsy Magness Leadership Institute March 24.26- Cablete/evision Advertising Atlanta. Contact: Bonnie Boyle, (703) 549 -4200. Meeting. Renaissance Mayflower Hotel, Washing- Bureau cable advertising conference. New York April 20- Federal Communications Bar Associa- ton. Contact: Christine Kane, (312) 634 -2343. Marriott Marquis, New York City. Contact: Nancy tion 60th anniversary dinner /dance. The National March 1-3-55th annual Intercollegiate Broad- Lagos, (212) 751 -7770. Building Museum, Washington. Contact: Paula casting System international convention of educa- March 25- 27- Wireless '96. presented by the Friedman, (202) 736 -8640. tional broadcasters. Roosevelt Hotel, New York Cellular Telecommunications Industry Associa- April 22.28- "Imaging the Future II: Storytelling City. Contact: Fritz Kass, (914) 565 -0003. tion. Dallas Convention Center, Dallas. Contact: for the New Millennium" technical and hands -on MARCH (202) 785 -0081. training workshops and international conference. March 25.27- "Broadband Emerging Video Ser- presented by Kauai Institute for Communications March 4-5- "Introduction to Telephony." Society vices: A Convergence of Industries," conference Media. Kauai Marriott Resort and Beach Club, of Cable Telecommunications Engineers regional presented by Bellcore (Bell Communications Kauai, Hawaii. Contact: (800) 999 -4234. training seminar. SCTE National Headquarters. Research). Grenelefe Golf & Tennis Resort, April 28 -May 1 -Cable '96, National Cable Tele- Exton. Pa. Contact: (610) 363 -6888. Haines City, Fla. Contact: (800) 521 -2673. vision Association annual convention and exposi- March 4.6-- Satellite Broadcasting and Commu- March 27.29-"From Virtual to Reality," nation- tion. Los Angeles Convention Center, Los Angeles. nications Association Las Vegas '96 Satellite al pay -per- view /interactive conference presented Contact: (202) 775 -3669. Show. Las Vegas Hilton, Las Vegas. Contact: by Cable Television Administration and Marketing MAY (818) 558-3679. Society. Orlando Marriott World Center, Orlando, March 5.6- Association of National Advertisers Fla. Contact: Bonnie Boyle. (703) 549 -4200. May 19.22 -36th annual Broadcast Cable Television Advertising Forum. Plaza Hotel, New March 28-30- Louisiana Association of Broad- Financial Management Association /Broadcast York City. Contact: (212) 697 -5950. casters annual convention. Hilton Hotel. Baton Cable Credit Association conference. Buena Vista March 6-7- European Broadcasting Union con- Rouge. Contact: Louise Lowman. (504) 295 -1110. Palace Hotel, Orlando (Disney World), Fla. Con- ference. Conrad International Hotel. Brussels March 29.31- National Association of College tact: Mary Teister, (708) 296 -0200. Contact: +32 -2 -542 42 42. Broadcasters western regional conference. West- May 23.25 --CES Orlando...The Digital Desti- March 6-8- "Introduction to Fiber Optics," Soci- ern Washington University, Bellingham, Wash. nation," multimedia trade show presented by the ety of Cable Telecommunications Engineers Contact: (360) 650 -6110. Electronic Industries Association. Orange County regional training seminar. SCTE National Head- March 30-investigating the Possibilities," Convention Center, Orlando, Fla. Contact: Cyn- quarters, Exton, Pa. Contact: (610) 363 -6888. spring training conference presented by the thia Upson, (703) 907-7674. March 7- "Satellite Imagery and the News Radio-Television News Directors Association. JUNE Media." conference presented byAmerican Univer- Grand Hyatt on Union Square. San Francisco. sity School of Communication. American Universi- Contact: (202) 467 -5200. June 9 -15 -17th annual Banff Television Festi- val. Banff Springs Hotel, Banff, Alberta, Canada. ty. Washington. Contact: (202) 885 -2037. APRIL March 748- "Telco 101: Cable Meets Telepho- Contact: (403) 678 -9260. ny," course presented by Women in Cable & Tele- April 1- American Women in Radio and Televi- June 19-22-Promax & BDA'95 conference & communications. Continental Cablevision offices, sion 21st annual Commendation Awards presenta- exposition, presented by Promax International and Pompano Beach, Fla. Contact: Molly Coyle, (312) tion and gala. Waldorf- Astoria, New York City. BOA International. Los Angeles Convention Cen- 634 -2353. Contact: Kris Weiand, (703) 506 -3290. ter. Los Angeles. Contact: (213) 465 -3777. March 8 -12th annual National Association of April 2 -the Business of Entertainment: The JULY Black Owned Broadcasters Communications Big Picture," sixth annual conference on media Awards Dinner. Sheraton Washington Hotel, and entertainment sponsored by Variety and July 10.12 -WCA '96. Wireless Cable Associa- Washington. Contact: Fred Brown, (202) 463 -8970. Schroeder Wertheim & Co. Pierre Hotel, New York tion annual convention. Denver Convention Cen- March 13- 14- "Engineering for the Non -engi- City. Contact: (212) 492 -6082. ter, Denver. Contact: Sherry Crittenden, (202) 452 neer," course presented by Women in Cable & April 2 -Radio and Television News Directors -7823. Telecommunications. TCI, Denver. Contact: Molly Foundation annual banquet and First Amendment OCTOBER Coyle, (312) 634 -2353. celebration. Renaissance Mayflower Hotel, Wash- March 13 -15 -NIMA International spring meet- ington. Contact: Frances Datillo, (202) 467 -5215. Oct. 9-12-World Media Expo, comprising the ing /product distribution day. Renaissance April 3- SkyFORUM V, conference sponsored National Association of Broadcasters Radio Show Mayflower Hotel, Washington. Contact: David by the Satellite Broadcasting and Communications (contact: [800] 342 -2460); Radio Television News Savage, (202) 289 -6462. Association. Marriott Marquis, New York City. Directors Association international conference Rick [202] 467 -5200); March 14- International Radio & Television Contact: (800) 541 -5981. (contact: Osmanski, Society Society Foundation newsmaker luncheon. Wal- April 10- Broadcasters' Foundation annual of Broadcast Engineers annual conference (con- Poray, 253- 1640), dorf- Astoria. New York City. Contact: Marilyn Ellis, Golden Mike Award dinner. Plaza Hotel, New York tact: John [317] and Society of Motion 138th (212) 867-6650. City. Contact: Gordon Hastings, (203) 862 -8577. Picture and Television Engineers technical conference (contact: [914] 761 -1100). March 14- Federal Communications Bar Associ- Caucus for Producers, Writers & Direc- April 11- Los Angeles Convention Center, Los Angeles. ation luncheon featuring Richard Notebaert. Capi- tors general membership meeting. Jimmy's Contact: Lynn McReynolds, (202) 429-5350. tal Hilton Hotel, Washington. Contact: Paula Fried- Restaurant. Beverly Hills. Contact: David Levy, man. (202) 736 -8640. (818) 843-7572. NOVEMBER March 14.15- "Telco 101: Cable Meets Tele- April 12.14- "Economic Issues in the 1996 Nov. BaoAoc.srwc & CABLE 1996 Hall of phony." course presented by Women in Cable & Elections." conference for journalists presented by 11- Fame Dinner. Marriott Marquis Hotel, New York Telecommunications. Scientific- Atlanta offices, Nor- the Foundation for American Communications. City. Contact: Steve Labunski, (212) 213 -5266. cross. Ga. Contact: Molly Coyle, (312) 634 -2353 The Greenbrier, White Sulphur Springs, W.Va. March 14.15-Cable television law 1996 semi- Contact: Christina Gardner, (213) 851 -7372. DECEMBER nar presented by the Practising Law Institute. PLI April 12 -15- Broadcast Education Association Training Center, New York City. Contact: Christine 41st annual convention. Las Vegas Convention Dec. 11.13 -The Western Show, presented by Garcia. (212) 824 -5700. Center, Las Vegas. Contact: Lara Sulimenko, the California Cable Television Association. Ana- March 17 -West Virginia Broadcasters Associa- (202) 429 -5354. heim Convention Center, Anaheim, Calif. Contact: (510) 428 -2225. tion spring meeting. Holiday Inn, Martinsburg, April 13- "Investigating the Possibilities," spring W.Va. Contact: (304) 744-2143. training conference presented by the Radio-Televi- Major Meeting dates in red March 20- "Managing the Telecommunications sion News Directors Association. St. Louis/Fron- -Compiled by Kenneth Ray Revolution," seminar presented by Leibowitz & tenac Hilton, St. Louis. Contact: (202) 467 -5200. (ken.ray@b&c.cahners.com)

72 February 261996 Broadcasting & Cable

www.americanradiohistory.com GOO] Williams puts his mouth where the money is

adio talk show host Bruce Williams After serving as an elected official in his would rather talk about home mort- home state of New Jersey until he lost a bid gages than the murder trial of O.J. for the state legislature, Williams turned his Simpson. energy toward talk radio. After a year of While other hosts made the national phe- "attacking" the general manager of nomenon known as O.J. the most talked - wcrc(AM) New Brunswick, N.J., to get on about talk radio topic last year, Williams the air, Williams finally got a one -hour stuck to issues important to families -main- shift, one night per week, during which he ly money. Williams contends that his back- introduced his blend of talk radio. He later ground as a small- business man and former secured the 11 p.m. -2 a.m. shift three rights New Jersey city councilman prepared him a week, giving him time to perfect the craft well for a radio career, even though he did of call -in radio and interviewing guests. not enter the profession until he was 43. By 1978 Williams had launched a mas- In radio, Williams says, "you have to sive blitz on the executives at wMCA(AM) learn how to say the same thing 365 differ- New York, whom he called "3,000 cimes ent ways and you have to be on top of and sent over 500 letters" to in an attempt what's going on in the world. But I don't "I don't consider to convince them to take his show. The sta- consider myself to be an expert on any- tion finally offered Williams a Sunday thing except my own opinion. And that's myself to be an afternoon slot, one that traditionally drew what my program is about: my opinion." few listeners, so he asked everyone he Williams disagrees with the label of expert on anything knew to call in during his first show to financial adviser, preferring to describe his impress station management. show as "a show about life." He adds: except my own Williams's tactics worked and WMCA "Money is a big part of our lives. It is the hired him full time. While at WMCA, he cement that glues our lives together." opinion." started pitching NBC Radio Networks For more than 20 years he has delivered executives on his proposal to launch a net- his opinions and practical advice on person- work to nationally syndicate shows by new al finances to a weeknight radio audience Bruce Hooker talk radio hosts; he called the network now estimated at 8 million. Since 1981 he "Talknet." has hosted The Bruce Williams Show, syndi- Williams NBC several months later launched a cated by Westwood One Entertainment to network similar to that proposed by nearly 400 stations. Few other hosts have Host, The Bruce Williams Show, Williams, and a year after making his pro- enjoyed such a long radio life. Westwood One Entertainment, posal, Williams was hired by NBC to join Williams attributes his staying power to Los Angeles; b. Feb. 18, 1932, its "Talknet" along with other start-ups, a knack for delivering advice backed with Newark, N.J.; BA, education, including Sally Jessy Raphael. a wealth of firsthand business knowledge. Kean College, Newark, 1961; After two successful decades in radio, In addition to hosting his three -hour show host, wcrc(AM) New Williams says the biggest factor in the suc- Brunswick, N.J., 1975 -79; show weeknight show, Williams owns the Jelly - cess of syndicated network radio occurred host, WMCA(AM) New York, 1978- rolls chain of piano bar nightclubs in around 1985, when programs began to be 81; syndicated show host, NBC Atlanta, Pittsburgh, Tampa and Austin and distributed by satellite. Instead of paying up Radio Networks Talknet, New several flower shops. He is considering to $20 million annually to receive na.ional York, November 1981 to opening food stores that cater to special diets radio feeds over dedicated phone lines, sta- present (show syndicated as as a tions the material about well buying hamburger franchise. through Westwood One could downlink for Williams also owns two AM stations in Entertainment and NBC Talknet $500,000 annually, Williams says. Texas. In his spare time he flies private since 1986); author of "Bruce This broke open the market for small and planes, an interest that grew out of his ser- Williams' Source Book," 1984; large syndicators to begin pushing their vice in the Air Force during the Korean War. "America Asks Bruce," 1988; product, and the medium boomed. "You As a young man, Williams started a fam- "In Business for Yourself," couldn't have had an [EFM Media Manage- ily -quickly. He and his former wife had 1991, and "House Smart," ment Chairman] Edward McLaughlii and five children under the age of six when he 1995; owner of KEYSIAM) Corpus Rush Limbaugh 15 years ago because ini- launched his career in business. As a result, Christi and KYZS(AM) Tyler, both tially you wouldn't have had the money to Williams says, he has experienced "debt Texas, since 1988; owner of do it," Williams says. "Now you can rent a collectors on the telephone, starting a busi- Jellyrolls piano bar nightclubs in transponder for $200 an hour" to broadcast ness with no money and having five kids to Pittsburgh, Atlanta, Tampa and a national show, he says. support": situations similar to those that Austin, Tex.; divorced; children: Today, talk radio "is alive and we.l and concern his callers. "I don't think a guy 30 Matthew, Mark, Michael, will continue to grow," Williams says. years old could do what I'm doing very Robbins and Kelly. That growth will bring increased competi- well, simply because he hasn't been there." tion, "but the good stuff will survive.' -DP

Broadcasting & Cable February 26 1996 73

www.americanradiohistory.com 1 n

Communications Corp. Deborah Lang, regional manager/direc- BROADCAST TV Appointments at Multimedia Enter- tor, sales, Torbet Radio Group, joins David Neuman, president, programing, tainment Inc., New York: Gary Olsen, Westwood One Radio Networks, New Channel One Network, joins Walt Dis- controller, named VP, finance; Diane York, as sales manager, Southwest and ney Television, Burbank, Calif., as Gazzara, assistant controller, named Southeast regions. president. controller. Appointments at KKBT(FM) Los Ange- Ralph Melva, executive director /general Steve Bake, presi- les: Harold Austin, director, operations, manager, Montgomery Community dent, Euro Disney named program director; Maurice Devoe, Television, joins werA -TV Washington S.A., Paris, joins music director, named assistant pro- as executive director, cable relations. Capital Cities/ gram director; Madams Snider named music director; Allison Cantwell, sports Ren Scott, reporter, WCBS -Tv New York, ABC Inc., New marketing director, wzGc(FM) Atlanta, joins KYW -TV Philadelphia in same York, as execu- joins as LSM. capacity. tive VP. Pete Jones, program director, KHTT(FM) Appointments at wvrv(Tv) and Emile Levisetti, Los Banos/Modesto, Calif., named wecv(Tv) Milwaukee: Karen Ross Gard- managing direc- operations director, KHTN and ner, promotion director, WSAW -TV tor, The Howard Wausau, Wis., joins as promotion man- Burke Fine Studio and KUBB(FM). ager; Scott Wert, local and national sales Theater, joins Kathy Lawrence, GM, KEDJ(FM)/ manager, WFLD(TV) Chicago, joins as Columbia Pictures Television, Culver KGME(AM) /KHOT(FM) Phoenix, joins general/local sales manager, weGv; City, Calif., as director, comedy devel- WBGG -FM Fort Lauderdale, Fla., as sales John Glanzer, LSM, wvrv, named opment. manager. regional sales director, WVTV and Patricia Lavoie, producer/director, Cinar, Lisa Segal, Southeast manager, radio WCGV. Montreal, named VP, live- action devel- advertiser/agency services, The Arbi- Denise Dunbar, anchor/producer/ opment and production. tron Co., Atlanta, named Southeast reporter, MAC-TV Port Arthur, Tex., Karen Goins- Byrnes, owner /president, manager, radio station services, there. joins woTv(Tv) Battle Creek, Mich., as Events & Outings Inc., joins World Philip Catlett, GM, Patterson Broadcast- co- anchor. Sports Enterprises, Harrisburg, N.C., as ing Inc.'s Grand Rapids stations, Grand Sandy Fowler -Jones, marketing director, head, corporate sales. Rapids, Mich., adds regional manager, WTVR-TV Richmond, Va., named pro- Larry Forsdick, VP, Midwest region, to his responsibilities. gram director. programing, Para- Yvonne Hannon, president, Radio Ink Kolster Perez, account executive, WVEA- mount Domestic magazine, joins the Radio Advertising ry Tampa, Fla., named LSM. Television, Holly - Bureau, Dallas, as VP, training. wood, named Ken Williams, senior maintenance engi- Mark Lapidus, director, marketing, Lib- senior VP. neer, KPLR -TV St. Louis, named manag- erty Broadcasting, Washington, named er, engineering. John Attebery, VP. VP /sales manag- ihn Shader, director, creative services, er, South/South- wsvx(Tv) Columbus, joins Ohio, west division, WCAx -TV Burlington, Vt., as director, CABLE Forsdlck Carsey -Werner promotion/public affairs. Distribution, J. Larve Barrett, communications consul- Appointments at wt.Ex -Tv Lexington, Atlanta, named senior VP/sales tant, Decker Communications Inc., Ky.: Gary Johnson, sports reporter/week- manager. joins Classic Sports Network, New end sports anchor, named sports direc- York, as senior VP, advertising sales. Daniel Gelfand, advertising manager, The tor; Ryan Lenrond, weekend sports Samuel Goldwyn Co., Los Angeles, Karin Brasct, director, sales/agency, anchor, WFIE -TV Evansville, Ind., joins joins New World/Genesis Distribution Northwest Cable Advertising, Seattle, as weekday sports anchor. there as executive director, advertising joins TCI Advertising Sales there as Jeanie O'Laughlin, station manager/GSM, and promotion. regional sales director. xETV(Tv) San Diego, named GM. Mark Watts, premium product manager, RADIO Mid -Atlantic, Comcast Cable, Balti- PROGRAMING more, named basic product manager. Patrick Reedy, VP /GM, wTDR(FM) Appointments at News 12 Westchester, Walter Ward, director, public relations, Statesville, and wt.YT -FM Charlotte, Yonkers, N.Y.: Dave Wolf, reporter/ Showtime Networks Inc., Los Angeles, both North Carolina, joins KISN -AM -FM writer/anchor, WFAS -FM White Plains, joins Turner Network Television, and KuMT(FM) Salt Lake City in same N.Y., joins as assignment editor, Atlanta, in same capacity. capacity. Enrique COMM, editor, KTRK -TV Hous- Matthew Tombers, VP, international spe- David Jude, GSM, Kosl(FM) Denver and ton, joins as reporter; John Goff, produc- cial projects, Discovery Channel, joins KFzw(AM) Aurora, both Colorado, er, named reporter; Lisa LaRocca, on- Westcom Creative Group, Eugene, named VP /GM of those stations plus camera reporter, transfers from News Ore., as executive VP, Chambers KvoD(FM) Denver. 12 Long Island.

74 February 26 1996 Broadcasting & Cable

www.americanradiohistory.com Appointments at London, joins Tele- Communications joins as VP, sales and marketing; Paul The Weather International Inc., there as senior VP, Brandenburg, independent consultant, Channel, Atlanta: telecommunications. communications technology, Denver, Beth VanStory, joins as VP, engineering and field ser- director, market- MULTIMEDIA vices; Larry Beagle,, sales engineer, ing, Bell Atlantic AccessLine, joins as director, program Video Services, Richard Hochhauser, president/CEO, management -major accounts. Reston, Va., joins Harte -Hanks Direct Marketing, San as VP, weather Antonio, Tex., adds executive VP, TELEMEDIA services, Enter- Harte -Hanks Communications Inc., to prises division; his responsibilities. Appointments at KidStar, Seattle: Diane VanStory Childs, associate media manager, Mattel Ann Ingram Hart, Appointments at WETA-FM-TV Washing- senior regional manager, Southeast ton: Noel Gunther, general counsel, Toys, El Segundo, Calif.; Edward Davids, region, named regional director, affili- named VP, program production; VP /management supervisor, Trahan, Burden & Charles, advertising agency ate sales; Alyson Turner, affiliate repre- N. William Jarvis, partner, Baker & sentative. South Central, named South- Hostetler, joins as VP /general counsel. in Baltimore, and David Bets, indepen- east regional manager, affiliate sales. dent consultant, San Francisco, joill as SATELLITE/WIRELESS integrated media specialists; Diana Hart- Appointments at Time Warner Cable er, advertising promotion manager, Par- (resulting from the purchase of Cable - Appointments at adigm Communications Group, Seattle, vision Industries): Donald Rathxty, VP, Group W Satellite and Myra Ozaeta, researcher, new show operations, Cablevision, Northeast Communications, projects and community education ser- region, named president, Liberty, N.Y., Stamford, Conn.: vices, Children's Television Workshop, division; Barry Wilson, senior VP, Cable - Tom Hawley, VP, New York, join as client services c or- vision Industries, named president, international dis- dinators. Columbia, S.C., division. tribution and spe- Vicky Miller, senior cial markets, DEATHS VP, finance and named managing Mary Beth Larrabee, 74, former televi- planning, Turner director, responsi- sion producer, died Feb. 19 of a heart Entertainment ble for overseeing Hawley attack at her home in Bethesda, Md. Group, Atlanta, the distribution of She also had Alzheimer's disease. In named executive CMT: Country Music Television 1943 Larrabee worked in the control VP. throughout Europe and Asia; Patrick woL(AM) McNew, VP room at Washington before Michael Benson, /regional manager, Petry Inc., joins as sales manager, Detroit. joining WMAL -TV there in 1948. She director, advertis- produced and directed a nightly news ing, promotion, Alan Stewart, senior VP, international show and the Ruth Crane Show, a Miller graphics and mar- sales and managing director, Digital women's program broadcast five keting, KCBS -TV Radio SBU, Transcrypt International, times a week. For seven years Los Angeles, joins VHI, New York, as Lincoln, Neb., joins Phoenix Wireless Larrabee voluntarily chaired the pro- VP, promotion and program planning. Group Inc., Orlando, Ha., as VP, busi- duction committee and also served as William Durand, VP, operations and legal ness development, Asia Pacific markets. on -air host for The 25th Hour, a show counsel, The New England Cable Tele- Appointments at Arianespace Inc., that highlighted leisure activities of vision Assn., Braintree, Mass., named Washington: Francis Avand, president/ prominent people. She also servec on executive VP/chief counsel. CEO, CFM International, joins as the board of directors of noncommer- WETA -TV Washington. Larrabee is TCI Communications Inc., Englewood, COO/executive VP; Patrice Albrecht, cial survived by her husband, Donald; two Colo., announces the appointments of head, customer service, sales and mar- nine regional directors, advertising keting, named VP, communications children, Donna and Robert, and three grandchildren. sales: Maureen O'Hanlon, Oakland, N.J.; and international relations. Glenn Schineller, Chicago; Rick Steele, Rhoda Daum Kenner, 66, radio inter- Lexington, K).: Steve Libber, Overland TECHNOLOGY viewer/host, died Jan. 30 of heart fail- Park, Kan.; Kenn Brawl', Seattle; Todd ure in New York. Kenner was host of Stewart, Greenville, S.C.; Fred Varies, Appointments at Lasertron, Burlington, The Rhoda Daum Show on Saturday San Francisco; BHi Niven, Dallas, and Mass.: D. Westervelt Davis, VP /COO, mornings on WREF(AM) Ridgefield and Kerry Lehtinen, Salt Lake City. named president; Laki Noakes, director, wQQQ(FM) Sharon, both Connecticut. Kevin Nolan, senior VP, operations, manufacturing operations, Oak Indus- She also was a frequent guest host on Taihua International Enterprise Inc., tries (parent), joins as director, analog New York Beat with Curtis Sliwa on Taiwan (Time Warner Cable's inter- products group. WNVC(AM) New York. Kenner began national division), named VP, mar- Robert M. Long, SeaChange Technology her talk radio career in 1978 at keting and customer operations, Time Inc., Concord, Mass., named manager WLAD(AM) Danbury, Conn. She is sur- Warner Cable's Full Service Net- of field service activities. vived by her husband, Gene, three work. Orlando, children and a brother. Fla. Appointments at Advanced Radio Wayne Gowen, managing director, Technologies, Bellevue, Wash.: James -Compiled by Denise Smith telecommunications, Comcast Europe, Miller, VP/GM, U.S. Intelco Wireless, e -mail: d.smith @b &c.cahners.com

Broadcasting & Cable February 26 1996 75

www.americanradiohistory.com Through last Thursday night, NBC was comfortably ahead in house- Good fourth quarter, year for Viacom holds and among adults 18-49 in Riding on the its MTV the February sweeps. NBC is aver- strength of Networks and Blockbuster divisions, Via- com Inc. posted a fourth quarter 1995 profit $4.5 million, aging a 12.8 rating /20 share in of compared with Nielsen household numbers, well a $50.2 million loss for the same period in 1994. The company's stock jumped $1.50, to $41.125, on Feb. 21, the day it posted its strong ahead of ABC and CBS, which are generally fourth quarter and year -end 1995 results. tied for second with a 10.1/16, and Viacom's cash flow (earnings before taxes and depreciation) rose 29 Fox with an 8.0/13. Among the key %. Although its cash flow actually increased from $1.01 billion to $2.3 demographic group, NBC leads with billion, the latter figure includes earnings from 1994 acquisitions- Paramount and an 8.1, followed by ABC, which has Blockbuster -that were not included in the 1994 numbers and thus were pulled ahead of Fox with a 6.0 to excluded from the 1994 -95 comparison. Revenue rose 10 %, from $2.77 Fox's 5.9 and CBS's 4.8. In the sea - billion to $3.06 billion. son -to -date race, NBC also leads with For its fiscal year ended Dec. 31, 1995, Viacom reported a 116% a 12.1/20, followed by ABC's 11.1/18, increase in cash flow, from $1.07 billion to $2.31 billion. The media giant CBS's 9.6/16 and Fox's 7.5/12. also saw 1995 net income rise 149 %, from $89.6 million to $222.5 million, Next fall, when CBS starts airing col- and revenue jump 17 %, from $10 billion to $11.7 billion. lege football games on Saturday at In a conference with analysts last week, Viacom executives said that 3:30 -7 p.m., it will return 18 hours they expect to complete the sale of its cable systems to ICI in the next two of Sunday afternoon programing or three months, with tax issues still the focus of negotiations. Talks with in the fourth quarter (two hours over potential buyers of Spelling continue, with a deal expected in the next two nine weeks) to its affiliates. Stations to three months. -1M will get 19 30- second spots in each Saturday college football telecast, steps to address the ratings drop, last month of Roger Ailes as chair- compared with the nine units ABC including the recent conversion of man of Fox's planned 24 -hour news gives its affiliates. soap Loving to City, and the intro- service with oversight of all Fox duction of a new talk show to replace News operations. The WB made two significant Mike & Mary starting June 10. series commitments last week Following up on a plan it outlined to when it announced a two -year, 44- The U.S. Equal Employment BROADCASTING & CABLE (Feb. 19), The episode pickup of the Wednesday Opportunity Commission is look- Center for Media Education last 8 p.m. comedy Sister, Sister and an ing into allegedly discriminatory week asked the Federal Trade early full- season renewal for prime hiring practices in the entertain- Commission to ban what it calls time soap Savannah. ment industry. EEOC Chairman "kidola ": advertising commitments Gilbert Casellas held an "informal that toy companies make to TV sta- CBS will debut the action drama fact -finding" meeting in Los Angeles tions in exchange for their carrying Nash Bridges, starring Don John- last week with officials from the shows featuring the companies' toys. son, in the Friday 10 -11 p.m. slot Screen Actors Guild, Directors Guild "This is despicable," says Jeff beginning March 29. The show is of America, National Hispanic Media Chester, CME's coexecutive direc- produced by Johnson's Buffalo Wal- Coalition, NAACP and other enter- tor. "The toy industry is setting the let Productions in association with tainment industry groups represent- agenda for what our children see." Rysher Entertainment. Picket ing women, minorities and the dis- Fences, which had its last broadcast Sears, Roebuck & Co. plans to abled. Although no formal charges or on Feb. 16, will be preempted on sell its 50% of Prodigy. Sears hearings are pending, an EEOC March 8 with a special and on March Chairman Arthur Martinez told an spokesperson said the chairman 15 and 22 with the network's cover- analysts meeting last week that his sought anecdotal evidence to flesh age of the NCAA Basketball Tourna- company had completed a reevalua- out statistics that indicate discrimina- ment. Fences will return to the net- tion of its Prodigy investment. tion is widespread in Hollywood. work's lineup later in the season. NCTA is reevaluating its rela- Signaling its first investment It's a brand -new ball game in tionship with Mediascope, the outside radio, Infinity Broad- the daytime ratings race. ABC, nonprofit group overseeing the casting Corp. has announced the longtime leader in National Television Violence Study the daypart plans to purchase the outstand- with women 18 -49, the key selling (BROADCASTING & CABLE, Feb. 12). ing stock of outdoor advertising demo, has lost the lead to CBS by a Sources confirm that cable execu- conglomerate TDI Worldwide small margin. Season to date tives are angry with some of the Inc. for $300 million. TDI provides (through Feb. 18), CBS is averaging study's results, including that 59% of billboard, bus panel and city transit a 3.3 Nielsen rating in the demo, just all basic cable programing includes advertising in 26 major U.S. cities. ahead of ABC's 3.2. Last year, the violence. Mediascope President O.J. Simpson trial caused all three Joe Peyronnin, president of Fox Marcy Kelly denies that her company networks to fall in daytime, but ABC News for almost a year, is moving has been fired and says that the has failed to rebound. It is taking on in the wake of the appointment contract talks were routine.

76 February 261996 Broadcasting & Cable

www.americanradiohistory.com WASHINGTON wider crackdown on "false and mis- works at Statistical Research Inc. dur- leading" advertising in all media- ing the NAB convention in Las Grabbing for V-chip credit broadcast and cable TV, radio and Vegas in April. Officials of the West- Broadcasters are caught in a tug of war print. At a meeting with two FTC offi- field, N.J. -based research firm will between the White House and Republi- cials last Thursday in New York, CAB give an overview of the $30 million cans over who gets to officially President Joe Ostrow renewed promise experiment, funded by ABC, CBS announce the industry's voluntary plan to craft prescreening procedures but and NBC, in an April 15 workshop to implement a rating system. Republi- not advertising standards. That should sponsored by the Television Bureau can feathers have apparently been ruf- be left to each network, he said. NAB of Advertising. SRI has been testing a fled by broadcasters' willingness to has also been contacted and plans to prototype of SMART-Systems for allow the Clinton administration to cel- meet with FTC officials in mid -March Measuring and Reporting Televi- ebrate its V -chip victory during this to hear them out. Lee Peeler, associate sion-in hundreds of Philadelphia week's White House media mogal director, advertising practices, Bureau homes since last summer. By the time summit. "From the first meeting, we of Consumer Protection, is heading the the NAB convention arrives, SRI planned to do this in an evenhanded effort. "The agency is interested in self hopes to be ready to show off its first way so as not to disadvantage the regulation," he says. "That makes the reports on viewing patterns. Republicans," said one network source, government job easier." adding "We know who brought us to WESTLAKE VILLAGE the dance over the last 15 months." Mystery at 1919 M House Speaker Newt Gingrich (R -Ga.) FCC Commissioner Rachelle Chong's Broadcaster and interviewer has already invited Time Warner CEO office last week was busy assuring Ross Becker isn't just O.J. SimpsDn's Gerald Levin to a meeting on the rat- everyone of her well -being after a mys- interviewer on the former- football- ings proposal. Another source said the terious crash in her suite of offices set star -turned- murder -defendant's official announcement will be made at off a wave of erroneous reports. Chong videotape. Last August, Becker, as a neutral location in order to avoid aide Suzanne Toller reportedly was in president of Basix Communicaticns alienating either the White House or her office when something broke a hole of Westlake Village, Calif., boug'it a Congress. The neutral location will also in her office window. While no one religious -formatted radio station in be chosen to emphasize the "voluntary" was hurt, the incident set of a series of Vine Grove, Ky. Becker paid decision by broadcasters to adopt a shooting rumors, including some $300,000 for WRZI(FM) (BROADCAST- content code, said a source. reports that Chong herself had been ING & CABLE, Aug. 14, 1995). As for shot at. Security guards later found no his technique during OJ. Simpso. -i: Meanwhile The which was sent out bullets or any other objects in the office Interview, ABC, CBS and NBC network repre- last week, the Washington says and had no explanation for the broken Post working V-chip sentatives on ratings window. the former L.A. TV anchor "does rea- system are edging toward adoption of sonably well, though he has apparent- an MPAA -style code. The Fox network NEW YORK ly not yet been introduced to the on- announced it would follow MPAA's cept of the follow -up question." lead a week ago. Whether an agree- Aurelio may retire ment will be announced before the Richard Aurelio, the veteran Time meeting with President Clinton Feb. 29 Warner executive in charge of the com- hasn't been determined. The reason the pany's flagship New York City cable industry likes the MPAA approach is operations, is said to be preparing to its familiarity; any new plan might be announce his retirement. The 67 -year- "scary" to advertisers. old executive would not confirm or FTC wants prescreening deny the speculation and told BROAD- CASTING & CABLE he is not ready to The Federal Trade Commission is lean- announce his plans beyond the end of ing on broadcasters and cable pro- this year. gramers to pre-screen spots and ez! infomecials to weed out deceptive LAS VEGAS ones. In a series of meetings with industry executives and representatives, Getting SMART Drawn for BROADCASTING a CARE by lack Schmidt "He doesn't get any sympathy from FTC officials are TV Broadcasters will get a glimpse of me- urging executives the he insisted on doing the weather outdoors to commit to prescreening as part of a alternative TV ratings system in the and live."

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COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE

Now, about that asterisk. Markey's opposition to the Saying it isn't so spectrum auction came with a caveat. "In order to qualify for free spectrum," he said, "[broadcasters] ought to pass a Last week, this page reported that broadcasters were devel- public interest test," of which a children's TV component oping a V-chip--enforced ratings system in the hope that it should be part. If we read the representative correctly, he is would win them the digital spectrum. We said that notion saying that broadcasters should get the spectrum free of was wrongheaded, and that while broadcasters would charge, but not free of responsibility. Frankly, we agree, indeed get the spectrum, it would not be for giving in on although we may differ with the distinguished representa- ratings. This week comes confirmation from a high admin- tive from Massachusetts on how/whether that responsibility istration source that no deal has ever been discussed with should be quantified. If any broadcaster is underserving his industry representatives, nor will there be any quid pro quo. community in that regard, he should raise the bar-not The administration says it's standing by its digital policy because of pressure from Washington, but because it's the (of an early return of the analog spectrum) and wants only right thing to do. to discuss how best -not whether -to do the right thing on programing. All thumbs Breathing room "The government's thumb has been put on the scale." That was the observation of Supreme Court Justice Sandra Day Write these names down (putting an asterisk by Markey): O'Connor last week. And while she was correct in another senators Trent Lott (R- Miss.) and John Breaux (D -La.) and context -that of the V- chip /ratings threat -we feel she was representatives Edward J. Markey (D- Mass.), Billy Tauzin off the mark in her assessment of the leased/public access (R -La.) and Mike Oxley (D -La.). Last week, those con- provisions of the 1992 Cable Act. gressmen voiced their opposition to a proposal that would The high court last week heard the challenge to the cable force broadcasters to bid for their digital spectrum. Thanks industry's relatively newly won editorial control over the to such cooler heads -and an active broadcast lobby -it leased- and public- access channels it must make available. looks as though broadcasters will have their chance to be That control means that an operator can, if he or she choos- heard on the digital spectrum issue. es, scramble or decide not to carry programs filled with For a while, it appeared that Senator John McCain (R- rabid racist hate speech or closeups of gyrating genitalia. Ariz.) was gaining some purchase with his plan to barnacle Some in the cable industry may have preferred to remain digital spectrum auctions to a resolution raising the federal insulated from that responsibility. It is, after all, easier to debt limit. As of last week, bipartisan leadership in Con- shrug your shoulders than defend your decisions, but it is gress had nixed the McCain initiative, as well as plans to just that editorial freedom which separates the programer auction some UHF channels. from the common carrier. The danger has not passed entirely, but observers think It is not the government's thumb on the scale; cable the debt -limit ploy is unlikely to be repeated. "We have to operators, not a franchising authority, are making the con- be very concerned about using the specter of the auctions tent call. It is rather the cable industry's hand on the tiller every time we need money," said Oxley last week. of its own ship.

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The unprecedented return of Q [John de lanciej delivered the best VOYAGER numbers since the season premiere. .

"Reprinted with permission fromNews America Publications. Inc., magazine" 7. 1996 l.nited Paramount Network. All Rights Reserved. publisher of TV Guide 'Copynghr Vol. 44, No. 1996. -News America Publications, 'Source NSI weighted metered markets. 2 19 96. Inc'