India Topical Reports
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RESEARCH Global scenario 3 Locations that lead the pack Key operators Content Evolving trends Introduction An introduction to co-living concept, renting philosophy, 1 evolution and characteristics Other rental models vs. co-living Types of co-living models in India 4 Co-living landscape in India Challenges associated with traditional rental housing models in India The demand side factors On the supply side Millennials and the world of plug-and-play living 2 Not just a End-user survey findings start-up story The 3Cs - convenience, community and collaboration 5 The appealing model of flexible memberships 6 Opportunities for investors, real estate developers, landlords, co-living operators, corporates and consumers. Way forward Return economics for a stable co-living asset 4 RESEARCH CO-LIVING: RENT A LIFESTYLE Section 1 Co-living – Concept and units, if these options are available in renting philosophy the apartment buildings they stay in, help operators to arrive at different all- Introduction Co-living, the new mantra within the inclusive membership packages while ambit of alternative asset classes is a accommodating more individuals on a form of housing which combines private single floor plate. The icing on the cake living spaces with shared communal is the design appeal of these apartment facilities. The idea of co-living is to create a buildings which encourage socialisation. community-centred environment that not To cater to this sort of renting philosophy, only provides privacy in living arrangements many buildings in prime locations such but also promotes social contact through as city centres, near employment hubs community events. As an asset class, co- like IT parks, special economic zones living seeks to build a community centred or universities are being redesigned, around ‘real socialising’ in a world where repositioned and rebranded keeping social media platforms, such as Facebook millennials in mind. This trend is giving and Instagram, are the virtual alternatives impetus to an organised rental market in for socialising for millennials. The biggest cities such as Bengaluru, NCR and Pune in driving force behind the rising popularity the same way as co-working spaces did for of co-living spaces are the young renters shared office spaces. moving to new cities for job prospects who are looking to meet and connect with new people. Evolution of co-living In India, the co-living concept is gaining Co-living or ‘communal living’ is not a new widespread acceptance and has brought concept invented to cater to the millennial to the fore some new models in the private population’s housing preferences. In fact, rental sector. Though the concept is in many countries it dates as far back novel, it’s here to stay, as India’s millennial as the seventeenth century. Medieval population currently accounts for 440 villages, religious cults, monks living in 1. The growing interest for co-living million monasteries, the hippie movement of spaces in cities such as Bengaluru, the the 1970s, boarding houses, Post World National Capital Region (NCR) and Pune War II housing are all examples of co- has been instrumental in many investors living solutions that catered to a common sitting up and taking notice of this belief system while also addressing the emerging sector to diversify their portfolio economic constraints of its inhabitants. and risk. Boarding houses, in particular, served as The renting philosophy for co-living spaces a transient way of city life, most popular is derived from millennial behaviour in America where boarders typically where such renters share less utilised included homegrown and foreign-born areas such as living spaces, kitchen, labourers rushing to cities for employment balconies, etc. in order to make an opportunities. These boarding houses economical rental decision and be part of served as a stepping stone for young a working community. Their willingness to adults and helped them bridge the gap sacrifice these spaces in their individual between family life and independence. As 1 Media reports, Livemint news article Feb, 2018 6 RESEARCH CO-LIVING: RENT A LIFESTYLE a vast mobile workforce flooded into cities Other rental models vs co-living demanding more independence, boarding houses were gradually replaced by cheap Table:1 hotels designed for long-duration stays. As Comparison of rental options people earned more and got richer, they were willing to pay more for ‘more’ space CARPET AREA OF A ONE-BEDROOM UNIT IN EACH TYPE OF ACCOMMODATION and ‘more’ privacy. Reconceptualising the old idea of co-housing of the 1960s is Residential rental unit Paying guest Serviced apartment Co-living what co-living in today’s time is all about. accommodation accommodation accommodation Urban environments attract large scale in- migration putting the limited housing stock Carpet area in sq ft 125–165 sq ft* 160–170 sq ft 120–150 sq ft 120–170 sq ft under pressure. Coupled with prohibitive (in sq m) (12–16 sq m) (15–16 sq m) (11–14 sq m) (11–16 sq m) rentals and unavailability of micro units in desired locations, co-living in the modern- day world is evolving parallelly with the growing millennial population as they INDICATIVE RENTALS FOR A ONE BEDROOM UNIT ON A PER MONTH BASIS ACROSS SELECT LOCATIONS IN BENGALURU comprise the largest share of workforce globally. Paying guest Fully furnished residential Serviced apartment Co-living accommodation Location accommodation single unit on rent** accommodation single occupancy Characteristics Of Co-Living occupancy*** 1.1 Tech-driven easy living – Technology Koramangala INR 27,000–35,000 INR 13,500–16,000 INR 75,000–105,000 INR 12,000–17,000 is a prerequisite for today’s young adults to manage their lifestyle. It HSR Layout INR 17,000–25,000 INR 15,000–18,000 INR 42,000–72,000 INR 14,000–19,000 has revolutionised the way digital spaces draw a thin line between living utility bills. The monthly rent usually nomads work, live and play. Co-living together but differently. Such service includes a host of facilities and utilities Marathahalli INR 18,000–27,000 INR 12,000–17,000 INR 48,000–73,000 INR 8,000–13,000 operators use modern technology to providers supply wider infrastructure like – TV, housekeeping, Wi-Fi, cable, develop mobile apps which create an of civic participation, community common kitchen and laundry spaces, Whitefield INR 16,000–23,000 INR 10,000–13,000 INR 71,000–93,000 INR 10,000–15,000 online platform, giving the residents enterprise and the sharing economy. maintenance and all the furnishings. access and flexibility and smoothens A lot of community-focused social With no lease contracts, the residents communication between the tenant events are organised to improve the have the flexibility to stay for as long as and operator. The residents can social engagement between residents. they need and as their work demands. APPROXIMATE TOTAL MONTHLY PAY-OUT ACROSS SELECT LOCATIONS FOR EACH TYPE OF ACCOMMODATION 1 provide feedback or complaints and Many co-living operators organise IN BENGALURU 1.4 Co-living’s economics for ask for services like housekeeping community-led events such as yoga millennials – With a very vast through these apps. Modern classes, barbecue nights, laughter Residential Paying guest Serviced apartment Co-living globalised workforce, today’s Location technology can enable new forms of mashups, story-telling events and pizza rental unit2 accommodation2 accommodation accommodation millennials are travelling and re- sustainable living and encourage social nights for the modern-day city dwellers. locating very frequently, due to which interaction between the residents of Koramangala INR 35,000–43,000 INR 15,500–18,000 INR 75,000–105,000 INR 12,000–17,000 1.3 ‘No strings attached’ they are looking to cut back on costs. the same operator but living in different accommodation - Co-living spaces The rentals charged by these co-living locations or communities. Apart from HSR Layout INR 25,000–33,000 INR 17,000–20,000 INR 42,000–72,000 INR 14,000–19,000 are ideal for anyone on a non-fixed spaces are usually inclusive of all the mobile app, co-living operators are asset model; people who are looking added facilities and yet affordable for trying to make the most of technology Marathahalli INR 26,000–35,000 INR 14,000–19,000 INR 48,000–73,000 INR 8,000–13,000 for complete flexibility and homes the average young professional. The with surveillance, facial recognition that are fully furnished, serviced and lock-in periods for co-living spaces software or biometric or keyless Whitefield INR 24,000–31,000 INR 12,000–15,000 INR 71,000–93,000 INR 10,000–15,000 managed. These usually operate on usually vary from two to six months access for the absolute security of their Source: Knight Frank Research a plug-and-play model that saves and the refundable security deposit for *Derived from an average size of a 1 BHK apartment which is typically around 600 sq ft super built-up area. residents and staff. tenants the hassle of dealing with such short-term lease options are only **Includes all available constructions available on rent in different micro markets. ***Including PG accommodation only in the organised market. 1.2 Privacy amidst communality - A everyday household chores and also two to three months of rent. 1. Inclusive of other charges in addition to monthly rentals which are not included in indicative rentals 2 niche within a niche - Co-living from the burden of paying frequent . The above figures are estimated for each type of accommodation located near the major educational and IT hubs, and the above-mentioned figures do not include the expenses on food as that is very subjective.