Ull" 35.3 41.0 33.7 -Nielsen Station Index -Nielsen Station Index -Nielsen Station Index -Apr

JUNE 6, 1960 UDR AkY THIRTY -FIVE CENTS MOT TK CITY Tn`W A a BRO#STING't, 4.£' THE BUSINESr AND RADIO

Radio networks revisited: a brighter picture Page 27 Texaco buying its own `network' for opera Page 27 New fires under NBC -RKO's transfer plans Page 62 Fall will be a little late at the tv networks Page 84

5'ENS'AT/ONfiL Q 4 -MONTH AVERAGE - Nielsen Station Index 50 MARKET RATING! `, January- April, 1960 Rit NFW MAW 13477Nag IN CITY AFTER CITY!

2nd ROCHESTER, N. Y. SYRACUSE WSYR -TV AUGUSTA, GA. WJBF WHEC /WVET 31.3 39.2 37.0 BIG -Nielsen Station Index -Nielsen Station Index -Nielsen Station Index Apr. '60 Apr. '60 Apr. '60 YEAR SPRINGFIELD, MO. KNOXVILLE WATE -TV LOUISVILLE WHAS -TV NOW IN KTTS -TV PRODUCTION! 33.7 34.4 37.1 -Nielsen Station Index -Nielsen Station Index -Nielsen Station Index Apr. '60 Jan. -Apr. '60 Apr. '60

BEAUMONT -PORT ARTHUR GRAND RAPIDS -KALAMAZOO BOISE KTVB KFOM -TV WOOD -TV Ull" 35.3 41.0 33.7 -Nielsen Station Index -Nielsen Station Index -Nielsen Station Index -Apr. '60 MACDONALD Jan. -Apr. '60 March '60 Jan. CAREY The New Power In TV Programs ...

Stories of people unjustly accused and the one man who brings them their ZIV UNITED ARTISTS, INC. ONLY CHANCE 488 Madison Avenue OF HOPE! New York 22, N. Y. Adventure Syndicated Film, 8:30 Sunday night. Siou :land Farmer, Wednesday and Friday, 12:15 PM. Live Telecasts of the 2-day Iowa Boys' State Basketball Games.

NO MATTER WHAT IT IS . . .

MORE OF YOUR SIOUX CITY CUSTOMERS ARE WATCHING KVTV

Mr. Dale Schreiner, Manager of the Wood- relations. At the same time they have been bury County Rural Electric Cooperative ideal vehicles to use in presenting the case and co- chairman of the advertising commit- for the REC's to the general public." More tee representing 12 Northwest Iowa REC's proof that no matter what time it is - day and two South Dakota Cooperatives said: or night - more people in Sioux City watch KVTV. "Our sponsorship of a half hour adventure program, the Siouxland Farmer Public Serv- *Adventure Syndicated Film, 8:30 Sunday ice Program and the Iowa Boys' State night. Siouxland Farmer, Wednesday and Basketball Tournament on KVTV*, have Friday, 12 :15 PM. Live Telecasts of the done much to improve our customer -member 2 -day Iowa Boys' State Basketball Games.

PEOPLES BROADCASTING CORPORATION

KVTV . . . Sioux City, Iowa WNAX Yankton, South Dakota WGAR Cleveland, Ohio KYTY WRFD Columbus, Ohio CHANNEL 9 SIOUX CITY, IOWA WTTM . . Trenton, New Jersey CBS ABC WMMN Fairmont, West Virginia 4 A sòHd play in Michigan's,. Golden J Triangle stakes you to a lively mar- BATTLE `°- ket-Lansing, -Jackson and Battle CREEK', Creek!W!LX -TV cracks all threelvith

. a ,city -grade signal and scores big in,a lush outstate are ranking Nth in retail sales* - 26ííf. in Ty hoú§e- holds * *. Your play `-,fa!l Venard., Rintoul & McConnell, Inc

CHANNEL TA!7dC SRDS Consumer Market Data

Television Age 100 Tap Markets 11/30/59 4 SERVING MICHIGAN'S 28 GOLDEN TRIANGLE

W ILX is associated with WELS - Lansing' W PO - Pontiac Everywhere people are saying ...

'Lancaster- Harrisburg -York '\

is one TV market when I you use WGAL -TV

FRENCH GOVERNMENT OR ST OFFICE MULTI -CITY TV MARKET bVGAL-TV r1.1111, Its 0 is favored by viewers in Lancaster -Harrisburg -York,

.._..... plus Gettysburg, Hanover, Lebanon, Chambersburg, , roR,.,u ....,, ,...... _ Carlisle, Shamokin, Waynesboro, and many ...,_ Lewistown T.. other communities. Profit -proved for advertisers, this _. ..RO''w HARRISBURG multi -city market is important to your selling plans.

MOM 06 ...... ,31.1. O,tt.,.U.0 __,... WGAL -TV ...... e,...... Clti uute2 ":...... out.. 0.10111 t WISTRINSIII. Lancaster, Pa. CBS OOOOOO NBC and STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, June 6, 1960 CLOSED CIRCUIT

Rep. FCC reorganization Changes are in Payola probe Some 50 New York tions of country. Agency will tell offing at FCC, notably in executive state stations -including all of key out- Emanuel Celler (D -N. Y.), subcommit- and Broadcast Bureau areas. While lets of networks -have been operating tee chairman and author of bill, that it nature of reorganization isn't yet de- with temporary licenses since June 1. already considers newspaper ownership vised, Chairman Fred W. Ford is This is so because their renewals were of applicant for station and concentra- giving active consideration to it and not acted upon at last week's regular tion of control in mass media in com- soon may submit overall plan to full FCC meeting, pending further study parative hearings. Therefore, commis- commission. Vacancy in secretaryship generally involved with various aspects sion feels, proposed legislation is un- has existed since resignation last April of payola [CLOSED CIRCUIT, May 30]. necessary. of Mary Jane Morris and reorganiza- FCC will consider three -year renewals tion is expected to start at that point. after current investigations are com- New fm rep Adam Young, president pleted and, at this writing, there's no of four station rep organizations, is ex- Here's what's being talked about: indication what will happen. But, in pected to announce, perhaps next week, Upgrading of secretaryship to executive light of new crackdown policy, it separate subsidiary company to repre- level post, just beneath FCC itself, as wouldn't be surprising if citations en- sent only fm stations. Negotiations with used to be the case when secretary was sued in at least some of these cases. stations currently are underway. At regarded as sort of "eighth commis- present, Mr. Young controls Adam sioner"; possible combination of that Network tape There are signs of a Young Inc., Young Television Corp., office with that of executive officer (in- boomlet in network video tape series. Young Canadian Ltd. and Southern Ad- cumbent is Robert W. Cox); reorgani- CBS -TV Production Sales, which has vertising Representatives Inc. video zation of top level of Broadcast Bureau concentrated primarily on tape (incumbent Harold C. Cowgill) and re- commercials, has completed pilots for Fm operators might take notice of assignment of functions and major two tape network serials for General Madison Avenue criticism that medium personnel in that office. Artists Corp.; is preparing another net- is not getting its audience composition work tape pilot for another client and story across. Specifically, some radio Late movies First major movie stu- two additional tape series earmarked billing agencies cite client requests for dios said to be thinking of releasing for syndication. data other than circulation figures. number of post-'48 features the substantial Rep recognition Chicago Broadcast "What we need are facts about Bros. Reports are that to tv is Warner Advertising Club may dip into station buying interests of fm audiences in such 104 ready for sale Warner has features representative ranks for its next presi- markets as a Topeka or a Peoria," is Current thinking is within few months. dent to succeed Thomas Wright, vice way one executive put it. Agencies also handle these sales that Warner would president in charge of media depart- report it's difficult to assess listener - to stations. Company also is directly ment, Leo Burnett Co. Arthur W. types attracted to fm where duplicated syndication to stations of considering Bagge, midwest radio manager of am -fin programming operation exists. its serials after they complete some of Peters, Griffin, Woodward, will be asked runs. Eyes and ears of their network by new BAC board to serve for 1960- Captive audience many broadcasters, irrespective of net- 61 term, marking first time station rep Breath of life In unpublicized move work affiliation, will be attuned to to improve image of radio station oper- will have held position with organization. CBS -TV Friday, July 15, 10:30 -11 p.m. ations through coordinated upgrading of EDST, to witness Charles Colling- 25 large programs and promotion, some No giveaway If FCC gets all or any wood's interrogation of FCC Chairman power -major market stations will meet part of $300,000 fund to enlarge its Fred W. Ford on Person to Person. in two -day session in New York this newly established Complaints & Corn- Video tape of program was made May Tuesday and Wednesday under the pliance Division, it won't be without 21 at Ford home in historic Alexandria, auspices of Quality Radio Group. Ward plenty of strings attached. While Sen- Va., and it gets controversial in spots, Quaal, WGN Chicago, president of ate Appropriations Subcommittee, to particularly with regard to FCC's un- group, has called two -day clinic to be which pitch was made, hasn't yet acted, precedented regulatory spree since Mr. held at Jansen Suite at Waldorf-Astoria. Chairman Magnuson (D- Wash.) is fear- Ford assumed chairmanship last March. Key speaker at Wednesday session is ful that programming area will be in- Recording of program, beginning with Len Matthews, vice president- market- vaded contrary to anti -censorship law. technical set -up at 6:30 a.m., ran until ing services, Leo Burnett agency, Chi- 5 p.m. cago with unannounced government or Even if Senate subcommittee should authorize additional funds, there's advertiser speaker at Tuesday session. Family affair Who says FCC hasn't prospect that provision will be knocked heart? Action on KLEM LeMars, Iowa, Quality group, when originally out either on Senate floor or by House, proves bureaucratic soul can be reached. formed in 1954, had as prime objective in which appropriations legislation Seems licensee of KLEM got himself sale of programs on special network normally originates. Some House mem- into jam last year by failing to file ap- basis, in light of then declining con- bers, it's learned, already are prepared plication for license renewal. Court in- ventional network sales. In revitalizing to oppose appropriation as improper, junction closed down station on May project, emphasis will be on program- totally aside from censorship aspects. ming and promotion. Clinic was ar- 20. Father and father -in -law of young ranged by committee comprising Gus FCC looks askance Commission soon licensee made pilgrimage to Washing- Brandborg, KVOO Tulsa, chairman; will file comments with House Anti- ton, convinced FCC powers- that -be that Stanton P. Kettler, Storer; Frank trust Subcommittee opposing bill (HR they could render service to community Gaither, WSB Atlanta, and Charles 9486) limiting newspaper ownership of by resuming operation. FCC relented Wilson, WGN. radio -tv stations in concentrated sec- and last week issued license to them.

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. "WAGA -TV's 'CONTROVERSIAL RED CROSS'...

...CONSTRUCTIVE PUBLIC SERVICE..." Gen. Alfred M. Gruenther In a thirty- minute evening time period, WAGA -TV telecast "Controversial Red Cross," a program suggested by an article in Holiday Magazine. The program presented the pros and cons, the misconceptions concerning the organization and the true picture. American National Red Cross President, Gen. Gruenther, said of the program "I consider the presentation `Controversial Red Cross' a fine example of constructive public service offered by WAGA -TV. It gave the general picture of Red Cross and also brought it down to the local community. It was an honest deliverance of the gripes and misinformation concerning this organization, answered in a logical manner." A basic programming objective of WAGA -TV is "... to promote community betterment ... the development of an active, informed citizenry ... to cooperate with the recognized governmental, civic, charitable, religious, educational and other agencies dedicated to these ends." Gen. Gruenther famous on the local scene...for public service waga4v 5

THE STORER STATION IN ATLANTA

6 BROADCASTING, June 6, 1960 WEEK IN BRIEF Tv tape commercials: imagination needed Good BALANCE,. selling sense must come before technical considerations to produce an effective television tape commercial, according to Richard B. Best, secretary and account l executive of Gordon Best Co., Chicago. In this week's MONDAY Memo he chides the lack of experimentation and fresh writing in some tape commercials today and I cites how imagination was used at the Best agency to vl IV'. produce a fresh new approach in a vtr spot for Yarn MR. BEST Glo. Page 18. Radio networks revisited There are still some rumblings, but the surface is calmer and network heads hold out higher hopes of business improvement after years of trouble and tailspins. Page 27.

Texaco's radio aria Advertiser plans to leave CBS Radio next season and solo its Metropolitan Opera coverage on its own selected group of stations. Page 27.

Other side of the screen Can you equate liking with looking? Not always, Trendex' dimensional tv report shows. Series reaction is one of new Trendex factors that may enter show success formula. Page 32. Kingpin network advertisers American Home Products (notably Dristan and Anacin) gains rapidly, Procter & Gamble still on top and gasoline -fuels take biggest jump in first quarter returns on network gross billing. Page 48.

Madison Ave. umpire NAB names Stockton Helffrich, continuity acceptance executive at NBC for 25 years, to head association's new tv code office to be opened in New York shortly. Page 56. VEA S NBC -RKO general transactions under fire Multi -part, multi- million- dollar station exchanges and purchases target of pot shots by Rep. Celler, Westinghouse and KRON -TV San Francisco. Philco still trying to unseat LISTENER NBC in Philadelphia. Applications filed for FCC approval of multi -city transfers. Page 62. Investigators activated The FCC put its new Complaint & Compliance L YA LT? Div. into operation last week with the appointment of John Harrington as chief; three other professionals also assigned to new division. Page 70. ... and 30 years of KTRH programming has devel- Harassed Harris Head oversighter's 1957 Hawaiian stay at govern- oped a pattern of listener ment expense gets critical headlines. Page 72. loyalty blanketing over 80 counties, serving over Step forward on pay tv FCC approves RKO General's purchase of 1,087,100 radio households WHCT (TV) Hartford; uhf station will be used as origination facility for and extending over 60,000 $10 million Phonevision test if FCC approves. Page 78. square miles. Compre- hensive news reporting, Sec. 315 suspension Senate starts move to give broadcasters a chance tasteful music, sports, farm to prove claims they can do a good job of presenting presidential nomi- information and variety nees. Page 82. give KTRH the popular balanced programming that Connole out, Lee in? Will FPC member's decision not to remain get benefits over four million FCC nomination off snag? Page 82. people. DEPARTMENTS KTRH LEAD AT DEADLINE 9 STORY 27 50,000 WATTS 740 KC BROADCAST ADVERTISING 32 THE MEDIA 52 - BUSINESS BRIEFLY 50 MONDAY MEMO 18 CHANGING HANDS 58 OPEN MIKE 22 -CBS - CLOSED CIRCUIT 5 OUR RESPECTS 113 COLORCASTING 86 PROGRAMMING 84 HOUSTON, TEXAS DATEBOOK 12 WEEK'S HEADLINERS 10 EDITORIAL PAGE 114 Represented by Peters, FANFARE 98 Griffin and Woodward, Inc. FATES 8 FORTUNES 90 FOR THE RECORD 101 GOVERNMENT 62 INTERNATIONAL 99

BROADCASTING, June 6, 1960 7 QUALITY TELEVISION* SELLS RICH, RICH SOUTHERN NEW ENGLAND

QUALITY IN AERODYNAMICS AND CRAFTSMANSHIP IS REPRESENTED BY THE H -43B HUSKIE OF THE

KAMAN AIRCRAFT CORPORATION OF BLOOMFIELD. CONNECTICUT. IN RICH. RICH SOUTHERN NEW

ENGLAND. QUALITY TELEVISION IS THE HALLMARK OF WTIC -TV.

OH YES. WTIC -TV PROGRAMS ARE HIGHEST RATED. TOO.

WTIC TNT 3 HARTFORD, CONNECTICUT *ASK YOUR HARRINGTON, RIGHTER & PARSONS MAN ... ._ ry...... +rm-*v_, ..s - ..ü.i .y...ir-/. AY DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27

by personal check . . every single, Idle uhf grantees solitary item of bar purchases, including Swap brief a bottle of beer, a club sandwich and face FCC scrutiny Dept. of Justice has opposed three other items which might be called Thirty -one idle uhf permittees, which requests of Westinghouse and in the gray category." He said the story have not yet started construction, must KRON -TV to be made parties in had held him "up to public ridicule" tell FCC in oral argument why their NBC consent decree case, but and subjected his wife and daughter to construction permits should not be can- doesn't object if judge wants to embarrassment. celed, agency announced Friday (June hear what they have to say. This 3). Action is outgrowth of February was gist of short statement filed More record firms letter to 54 grantees demanding explan- in Philadelphia U.S. District sign FTC decrees ation of why they had not started con- Court which is scheduled to hold struction [BROADCASTING, Feb. 22]. hearing June 8 on petitions by Federal Trade Commission an- Commission has charged that delay Westinghouse and KRON -TV for nounces today (June 6) that four more in construction has been due to volun- permission to intervene to oppose record distributors have signed consent tary decision of stations and therefor it NBC -RKO General transactions orders agreeing to stop payola. This is unable to find that they have "been involving swap of Philadelphia brings to 39 the number of record diligent in proceeding. ..." Of orig- and Boston stations and purchase makers and distributors who have inal 54 sent letters, 21 already have of KTVU(TV) San Francisco agreed to give up the under -the -counter been deleted [BROADCASTING, May 2]. among other transfers (see early payments practice to disc jockeys and Date of oral argument for remaining story page 62). others. has not been set as yet. Ten of 31 per - Those signing consent orders were: mittees had requested evidentiary hear- Music Suppliers, Boston, Mass. (which ing which was denied by FCC. Sec. 315 measure also was charged with rendering pay- Stations scheduled to appear before due for action ola to radio stations); State Record Dis- FCC include WBMG (TV) Birming- tributors Inc. and Whirling Disc Rec- ham; KMYR (TV) Los Angeles; Joint Resolution approved by Senate ord Distributors Inc., Cincinnati, and WELI -TV New Haven, Conn.; WNLC- Commerce Committee to suspend equal related company, Indiana State Record TV New London, Conn.; WEHS-TV time provisions of Sec. 315 this year as Distributors Inc., Indianapolis; Record Chicago; WTLE (TV) Evanston, Ill.; applies to presidential and vice presi- Merchandisers Inc., St. Louis; Savoy WJDW (TV) and WXEL (TV), both dental candidates (page 82), probably Music Co., Newark, N.J. Boston; WBID -TV Detroit; WMCN will be reported to floor today (Mon- (TV) Grand Rapids, Mich.; WHLS- day), committee spokesman said Friday. Confirmation of Lee TV Port Huron, Mich.; WOCN (TV) Report on resolution is scheduled to be predicted by GOP Atlantic City; WHCU-TV Ithaca, N.Y.; made by Sen. John O. Pastore (D-R.I.) KTRB -TV Modesto, Calif.; KFMX -TV and senators doubtless will be informed Decision of Federal Power Commis- San Diego; WCBF -TV Rochester, N.Y. that broadcasters would be on proba- sioner William R. Connole not to try Also, WTMV (TV) Utica, N.Y.; tion from party conventions to elec- to remain on FPC has "taken a lot of WTVX (TV) Gastonia, N. C.; WTLC tion. steam out of" Democrats' push for (TV) Canton, Ohio; WCIN -TV Cin- Sen. Ralph W. Yarborough (D- Tex.), House approval of Senate-passed bill to cinnati; WERE -TV Cleveland; WTOH- who opposed resolution in committee keep outgoing FPC and FCC members TV Toledo; KMPT -TV Oklahoma session Wednesday, said Friday he in office until their successors qualify, City; WQCY (TV) Allentown, Pa.; hadn't yet readied his separate views GOP spokesman on Senate Commerce WAZL -TV Hazleton, Pa.; WLAN -TV on resolution. He's chairman of "watch- Committee said Friday. For that reason, Lancaster, Pa.; WPHD (TV) and dog" subcommittee, for which enabling he said, he's confident Robert E Lee, WSES (TV), both Philadelphia; resolution and funds are awaiting Senate who's been renominated to new FCC WRAK -TV Williamsport, Pa.; WAMT action on calendar. term, will be confirmed if House doesn't (TV) Memphis, and WFOX -TV Mil- pass bill (see page 82). waukee. Flynt defends If bill is passed, Mr. Lee could re- One other station, ch. 20 KBAY -TV main in office if Congress adjourns with- San Francisco, was given a reprieve on expense account out Senate confirming him through its application for extension of con- Rep. Jack Flynt (D -Ga.) took floor recess appointment by President. Demo- struction permit because of problem of of House Friday (June 3) to denounce crats had favored outgoing FPC member finding transmitter site. published articles questioning his and Connote, Independent, over Thomas other congressmen's expense vouchers A Donegan, nominated to succeed him, RCA pays dividend during a 1957 congressional trip to and hoped to keep former in vacancy RCA Friday (June 3) declared Hawaii (see story, page 72). Stop at by passing bill and failing to confirm quarterly dividend of 25 cents per Royal Hawaiian Hotel was windup of Mr. Donegan, spokesman said. share on common stock, payable July House Commerce Committee trip to 25 to holders of record June 17. Divi- Antarctica during geophysical year ac- Long re -run schedule dend of 871/2 cents per share was de- tivities. Due to tv film writers' strike, one tv clared on first preferred stock for Congressman charged published pho- network has revised its fall schedule period of July 1 to Sept. 30, payable tographs of portion of his hotel bill and is discussing rescheduling of start- Oct. 1 to holders of record Sept. 6. . in no way indicates that I paid ing dates with producers and advertis-

BROADCASTING, Jun* 6, 1960 9 AT DEADLINE CONTINUED ers. Other two networks are reviewing invited by Assn. of Motion Picture Inc., Holyoke, Mass. (formerly Adell current arrangements in attempt to Producers and Alliance of Tv Film Chemical Co.). Lestoil Products mar- avoid contracturai and practical prob- Producers to discuss strike situation. kets Lestoil (No. l brand advertiser in lems that might arise from failure to spot tv) and Lestare bleach. Lestoil, fol- meet previously scheduled contracts. Business lowing closing last week of sale of Adell This is what networks told producers of briefly to Standard International Corp. dis- tv films at meeting in New York Fri- Lestoil plans There's more spot tv closed it is introducing Lestare via sat- day (June 3), to which networks were billing expected from Lestoil Products uration spot tv. WEEK'S HEADLINERS

Jack L. Van Volkenburg, who retired Carleton D. Smith, Dec. 31, 1956, after five years as CBS -TV vice president and president, elected president of M -E Pro- general manager of ductions, and board member of parent NBC's Washington McCann-Erickson Advertising (U.S.A.). stations, WRC -AM- Mr. Van Volkenburg, who remained on FM-TV, named staff CBS' board, interrupted his retirement in vice president, Wash- August 1958 to head Pacific Ocean Park ington, for RCA, suc- amusement center in which CBS had ac- ceeding George Y. VOLKENBURO quired 50% interest. CBS sold its interest MR. SMITH GOODFELLOW Wheeler 2nd, who late in 1959. M -E Productions is McCann's tv -radio affiliate becomes a consultant to RCA. Joseph Goodfellow, man- formed by agency reorganization last January to handle pro- ager of WRC, replaces Mr. Smith as vice president and gramming, and is equipped to enter into pilot production general manager of NBC -owned radio -tv outlets in Wash- arrangements (BROADCASTING, Jan. 18). C. Terence Clyne, ington. Mr. Smith joined NBC in 1931 and had served the vice chairman of McCann -Erickson Advertising (U.S.A.), company continuously since that date. Mr. Goodfellow is chairman of M -E Productions. joined NBC in 1949 as a salesman in New York and was Mr. Van Volkenburg organized radio department at appointed director of sales for WRC- AM -FM -TV in 1953 BBDO's Chicago office in 1928, joined CBS four years later and manager of WRC in 1957. at KMOX St. Louis, moved to Chicago in 1936 as executive assistant to H. Leslie Atlass, then CBS' vp in charge of Central Div., and N.Y. in 1945 as general sales manager, Henry R. Flynn, vp in CBS Radio Sales. He was elected vp and director, CBS tv charge of Crosby /Brown operations in 1948, two years later became vp in charge of Productions, promoted network sales for both radio and tv, and in summer of to executive assistant to 1951 was elevated to president of CBS -TV. Kenyon R. Brown, president of Broadcast Div. of NAFI Corp., in John M. Lyden, senior charge vp, Ted Bates, N.Y., of its tv and radio stations as well named vice chairman of as Cros - MR. FLYNN MR. ROBECK by/ Brown syndication board; James C. Doug- operation. He succeeds James J. Rue, named vp re- lass, executive vp, be- of search for NAFI. Peter Robeck, sales vp comes administrative vp. of Crosby /Brown, named head of entire C/B syndication Mr. Lyden, senior vp operation, whose headquarters have been moved to New York from since February 1959, al- Holly- wood. At one time Mr. Flynn was assistant general so elected to executive manager of KTLA (TV) Los Angeles and general manager of MR. LYDEN MR. DOUGLASS committee. He will be CBS Radio Spot Sales. Mr. Robeck management representative on several account groups. formerly was general sales manager for RKO Teleradio's tv stations Mr. Douglass, who was made executive vp in February and before that, general sales manager of Consolidated Television 1959, becomes chief administrative officer, domestic and Sales. international operations in addition to executive committee membership. S. Heagan Bayles, vice chairman, Sullivan, Stauffer, Col- well & Bayles, N.Y., elected board chairman and chief ex- John Harrington, attorney in FCC Broadcast Bureau, ecutive officer, succeeding Raymond F. Sullivan, who be- named chief of commission's new Complaints & Compli- comes founder chairman and continues actively in creative ance Div. Mr. Harrington has been in government service area at agency. Mr. Bayles joined Ruthrauff & Ryan in since 1936 and with FCC since 1956. Other commission 1933, left that agency in 1946 when vp, director, member staffers assigned to new division are Leroy Schaaff, Bill of plans board and co- director of radio department to found and Bryan (see story page 70). Hunter Louis SSC &B with Mr. Sullivan, Donald Stauffer and Robert Col- well. Messrs. Bayles, Stauffer and Colwell became vps and Stockton Helffrich, director of continuity acceptance for Mr. Sullivan president and chief executive officer at that NBC and veteran of 27 years with network, appointed direc- time. In 1948, Mr. Sullivan was elected chairman of board tor of newly created New York office of NAB television and Mr. Bayles vice chairman when Brown Bolte, executive code review board. (See story page 56). vp, Benton & Bowles, was elected SSC &B's president.

FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES

10 BROADCASTING, June 6, 1960 One of a series appearing in The Wall Street Journal.

At the very top of America's mass -market industries, men are excited about the Blair Group Plan. They understand how its unique merchandising advantages intensify the tremendous selling -power of Spot Radio.

It's Custom-Built--The Blair Group Plan is not standardized. Management can Whether for Beech -Nut, or Dodge, or Marlboro, or M -G -M, or Mennen, or Parker Games, or Philip Morris, or Scot Tissue, or Tanfastic, or United Artists, or the Tea Council of America, each see the Power Blair Group Plan is built to fit the advertiser's marketing needs. Pick Your Markets -The Blair Group is not a network, although in spot on Blair Stations alone, advertisers invest far more dollars in this unique than on the largest radio network. Under the Blair Plan, you allocate your advertising dollars market -by- market, achieving close -control with complete flexibility.

Spot Radio plan Total Reach, 142,592,300 -Over 40 radio stations in major markets are represented by Blair. Measured by advertiser- acceptance -and by sales performance -they constitute the most powerful group of radio stations in America. Together they deliver 80.4 per cent of the national market each week.

and Company The Next Step- Developed in cooperation with these stations, a Blair Group Plan can deliver your advertising coast -to- coast -or National Representative of Major Radio Stations to any markets you select. For complete data on a plan built to 717 Fifth Avenue, New York, PL 2 -0400 meet your specific objectives, call our nearest office.

Offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Philadelphia, St. Louis, San Francisco, Seattle. June 16 -18- Florida Assn. of Broadcasters annual meeting. Hotel Robert Meyer, Jacksonville. °June 18- Florida Defense Network meeting. Hotel Robert Meyer, Jacksonville. June 19- 24- National Advertising Agency Net- work national conference. Oyster Harbors Club, 4tv Osterville, Mass. °June 20 -Board of Broadcast Governors public hearings in Lord Nelson Hotel, Halifax, N.S. June 20- Comments due on FCC proposal to add additional vhf channels to several principal markets through reduced mileage separations. WitI *June 20- Hollywood Advertising Club luncheon. Noon, Hollywood Roosevelt Hotel. Subject: "A Salute to the Advertising Council." Principal speaker; Sydney R. Bernstein, vice president of P cAwe Advertising Publications Inc. June 20- National Academy of Television Arts & Sciences presents annual Emmy Awards. Pres- entation to be carried over NBC -TV, 10 -11:30 p.m. EDT. FtFM June 20 -Aug. 13 -18th annual Stanford Radio Tv- Institute, offering 12 classes in broadcasting and film in cooperation with KNBC (TV), KPIX A CALENDAR OF MEETINGS AND EVENTS (TV) and KQED (TV), all San Francisco. Stanford IN BROADCASTING AND RELATED FIELDS U., Stanford, Calif. A:a) oFet ( *Indicates first or revised listing) June 20 -21- Chicago Spring Conference on Broad- cast and Television Receivers, Graemere Hotel, JUNE that city, running concurrently with International Home Furnishings Market. Emphasis will be on June 5 Advertising Federation of America, -8- home consumer entertainment field under 56th Annual Convention. Secretary of Commerce sponsorship of Chicago Section of Institute of Radio Frederick H. Mueller, FTC Chairman Earl W. Engineers. Keynote speaker: Joseph S. Wright, Kintner and John P. Cunningham, chairman of Cunningham & Walsh will speak June 6. Hotel president, Zenith Radio Corp. Astor, New York. June 20- 24- American institute of Electrical En- gineers' summer general meeting. 66 technical AND you June 5 -9-Assn. of Industrial Advertisers annual can save enough (be- convention. Shoreham Hotel, Washington, D.C. sessions on subjects including communications instrumentation and control, computers, basic June Replies due from tv stations to FCC cause of combination 6- science and management are planned. Inspection rates) to buy questionnaire on political broadcasts. trips of various engineering facilities are also on June 6 American Federation of Musicians an additional market! It's a BIG -9- ti.e a'enda. Chalfonte- Haddon Hall Hotel, Atlantic and American Guild of Variety Artists conven- City, N.J. tions, Las Vegas. Donald F. Conaway, national June 21 -July 7 -Third annual workshop on the market - so, you get the addition- executive secretary, American Federation of Tele- Art of Preaching and Mass Communications, spon- vision and Radio Artists, will speak. al bonus of BIG sored by the E. Stanley Jones Institute of Com- coordinated pro - June 7 -23- National Sales Executives- Interna- municative Arts and Emory U., Atlanta. Ministers tional eighth annual session- graduate school of will learn to plan and produce radio and tv promotion and merchandising assist- sales management and marketing, Syracuse U., grams, write and deliver more effective sermons Syracuse, N.Y. and generally to use mass communications. Held ance! June 8- Academy of Television Arts & Sciences, at the university. forum on tv and politics, ABC. June 21- 24- National Community Tv Assn., ninth June 9- Federal Communications Bar Assn. lunch- annual convention. Fontainebleau Hotel, Miami eon meeting. Congressional Room, Willard Hotel, Beach, Fla. Washington. Earl W. Kinter, FTC chairman, will .June 23 -24- Advertising and information serv- speak. ices directors, CBS -owned tv stations, St. Regis June 9 -10 -North Carolina Assn. of Broadcast- Hotel, New York. ers spring meeting. The Carolinian, Nags Head, June 22- 24- Second National Conference on Elec- N.C. tronics Standards. Co- sponsors: National Bureau June 12 -17- Fourth Annual Communications In- of Standards, Institute of Radio Engineer's pro- stitute for High School Students, institute on fessional groups of instrumentation and microwave broadcasting sponsored by School of Journalism, theory and techniques and American Institute of Pennsylvania State U., State College, Pa. Electrical Engineers, National Bureau of Standards June 13 -17- International Advertising Film Fes- Labs, Boulder, Colorado. tival, Lido, Venice, Italy. June 23- 25- National Assn. of Tv & Radio Farm June 13-Film Producers Assn, annual industry Directors' annual summer meeting. Fresno, Calif. dinner. Plaza Hotel, N.Y. June 23- 25- Maryland -D.C. Broadcasters Assn. June 13- Deadline for filing reply comments to annual meeting. Ocean City, Md. FCC amendment of Conelrad manual BC -3 to pro- June 24- 25- Colorado Broadcasters Assn., Con- vide for transmission standards for the Conelrad tinental Hotel, Pueblo. attention signal. June 26- 30- Advertising Assn. of the West, 57th June 13- Rehearing in the Miami ch. 7 tv annual convention, Hotel Del Prado, Mexico City. grant before Special Hearing Examiner Horace Theme: "Advertising in the Challenging Sixties." Stern, Courtroom 7, Federal Courthouse Bldg., Speakers Include Charles Brower, president, BBDO; Philadelphia. James Fish, vp for advertising, General Mills; June 13 -14 -Radio Frequency Interference Sym- Romulito O'Farrill, prominent Mexican broadcast- posium. Field trips to FCC lab and monitoring sta- er; James Farley, president Coca Cola Export Co. tion are planned. Shoreham Hotel, Washington, June 27- 29- Institute of Radio Engineers fourth D.C. national convention on military electronics, spon- °June 13 -17 -NAB Board of Directors meeting. sored by professional group on military electronics Statler -Hilton Hotel, Washington, D.C. of IRE, Sheraton-Park Hotel, Washington, D.C. June 15 -17- American Marketing Assn. annual June 29 -July 1- Virginia Assn. of Broadcasters meeting. Hotel Leamington, Minneapolis. Marion annual meeting. Cavalier Hotel, Virginia Beach. Harper Jr., president of McCann -Erickson Inc., will be keynote speaker. JULY °June 16- Conference on Education for Jour- 18- July 11 -15- Institute in Industrial and Tech- nalism, co- sponsored by American Society of nical Communications, Colorado State U., Fort west texas Administrators and School Southern Journalism Collins, Colo. Elwood Whitney, senior vice- presi- Illinois U. Held at Ill. Among Carbondale, the dent and director, Foote, Cone & Belding, will speakers will be Charles Siepmann, chairman, television give opening address. Dept. of Communications in Education, New York July 19 -20 Broadcasters Assn. conven- U.; Gordon Norberg, vice president and research -Idaho director, Wade Adv., Chicago; Frank Walsh, re- tion. John Meagher, NAB vice -president, and Ben network Sanders, KICD Spencer, Iowa, will be featured search director, Compton Adv., Chicago, and Wil- W. D. "Dub" Rogers,_Qresiient and Gen. Mgr. liam Small, news director of WHAS -TV Louisville speakers. Sandpoint, Idaho. NANONat REPRFSENIAIIVE THE BR,.HAM COMPANY and president of Radio -Tv News Directors Assn. July 20- 24- American Federation of Television

12 BROADCASTING, June 6, 1960 A Van The right homes selected by scientific sampling techniques to provide true cross section of each market.

PM. Complete reporting B of all quarter hours, all sets, all family members, avoiding personal bias, memory lapse, and distortion. Quality processing with controls at each step to assure accuracy and automated production to speed delivery of reports in easy -to -use formats.

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FOR ALL THE FACTS CALL ...WIRE ... OR WRITE TODAY Nielsen Station Index CHICAGO, ILLINOIS 360 N. Michigan Ave., FRanklin 2 -3810 a service of A. C. Nielsen Company NEW YORK 22, NEW YORK 575 Lexington Ave., MUrray Hill 8 -1020 2101 Howard Street, Chicago 45, Illinois H011ycourt 5 -4400 MENLO PARK, CALIFORNIA 70 Willow Road, DAvenoort 5 -0021 0403 BROADCASTING, June 6, 1960 i 13 Seven men capture the most responsive audience in daytime television! Giant audiences, too...as you can see from the record on the right. These men are alive- alert, spontaneous - seven top salesmen who operate in broad daylight. They attract the ladies; entertain them; and lead them gently but firmly into a sales story woven deftly into their plot. Gallup & Robinson reports this is by far the most effective selling approach for the sponsor. G &R says your sales message can attain a 32% greater impact over the average commercial when a star is person -' ally involved in its presentation. Many astute advertisers have learned this-' the profitable way. Among those advert``' tisers who have recently established themselves in the new NBC daytime llineup are Brown and Williamson, Knox Gelatin,-' Coty, General Mills, Jergens, Mennen, Colgate -Palmolive, Thomas Leeming Co., Mentholatum, Plough Chemical, Purex, and Proctor Electric. No wonder! NBC has the highest average share of daytime audience (38.2) for the second consecutive month. And it's delivered at the lowest cost per thousand ($1.25) of any network. LOOK WHAT'S HAPPENING IN BROAD DAYLIGHT ON "DOUGH RE MI" 40.7 SHARE 2,255,000 AVERAGE HOMES PER MINUTE

"PLAY YOUR HUNCH!' 48.5 SHARE 3,377,000 AVERAGE HOMES PER MINUTE

HE PRICE IS RIGHT" 49.6 SHARE 3,890,000 AVERAGE HOMES PER MINUTE

CONCENTRATION" 48.6 SHARE 4,032,000 AVERAGE HOMES PER MINUTE

UTH OR CONSEQUENCES" 35.8 SHARE 3,328,000 AVERAGE HOMES PER MINUTE

IT COULD BE YOU" 32.7 SHARE 3,242,000 AVERAGE HOMES PER MINUTE

'QUEEN FOR A DAY" 35.0 SHARE 2,603,000 AVERAGE HOMES PER MINUTE

SOURCES. NATIONAL NIELSEN, APRIL I AND LL 1960. INCLUDING SPONSORED AND SUSTAINING PROGRAMS. NIELSEN ESTIMATED COST PER THOUSAND PER COMMERCIAL MINUTE, MARCH-APRIL, 1960. and Radio Artists annual convention. Shoreham Hotel, Washington, D.C. July 24 -Aug. 5- Advertising Federation of Amer- ica's second annual management seminar in advertising and marketing. Harvard Business School, Boston. A limit of 50 applicants has been set to be selected from agency and advertiser marketing executives, plus one representative from each major media association. Applications available from AFA, 250 W. 57th St., New York 19.

°July 29- Deadline for comments to FCC on technical standards for fm stereo.

AUGUST Aug. 12 -13- Arkansas Broadcasters Assn., fall meeting. Hotel Marion, Little Rock. Aug. 19-20--Texas AP Broadcasters Assn. Baker Hotel, Mineral Wells. Aug. 21 -23 -South Carolina Broadcasters Assn. summer meeting. Holiday Inn Motel, Myrtle Beach. Aug. 23-26--Western Electronic Show & Con- vention, Memorial Sports Arena, Los Angeles. a wonderful way! What Aug. 26-27--Oklahoma Broadcasters' Assn. West- ern Hills Lodge, Wagoner. What way? Aug. 29 -Sept. 2- American Bar Assn. annual convention, Statler- Hilton Hotel, Washington, D.C. To listen to radio. SEPTEMBER Sept. 2-4---West Virginia Broadcasters' Assn. What station? annual fall meeting. The Greenbrier, White Sulpher Springs. Any station that has "DRUMMERS. "* Sept. 19- 22- Institute of Radio Engineers national symposium on space electronics and telemetry, Shoreham Hotel, Washington. I've had enough of salesmen. °Sept. 22- 24- Advertising Federation of America Tenth District convention. Little Rock, Ark. No salesmen. These "DRUMMERS "* do the selling Sept. 28-Assn. of National Advertisers workshop on advertising management. Ambassador Hotel, for you. Chicago. Are they robots or something? OCTOBER Oct. 2-4--Advertising Federation of America Seventh District convention, Chattanooga, Tenn. Not robots, just robust sales starters. Oct. 3- 5- Institute of Radio Engineers sixth national communications symposium, Hotel Utica and Who finishes? Utica Memorial Auditorium, Utica, N.Y. Oct. 4- Retrial of former FCC Commissioner Richard A. Mack and Miami attorney Thurman Your announcer, but he's way ahead with these new, A. Whiteside, charged with conspiring to rig the Miami ch. 10 tv grant (first trial ended in top quality, recorded production aids, promos and a hung jury). themes. Oct. 4 -5- Advertising Research Foundation annual conference. Hotel Commodore, N.Y. Oct. 10 -12- Institute of Radio Engineers na- Themes. I don't need themes by a three -piece combo. tional electronics conference, Sherman Hotel, Chicago. Forget it. These "DRUMMERS "* are fully- orches- Oct. 11 -14 -Audio Engineering Society 12th annual convention, Hotel New Yorker, N.Y. Tech- trated with big band arrangements that give your nical papers have been requested -titles and abstracts should be submitted to Dr. Harry F. station a distinctive sound. Olsen, RCA Labs, Princeton, N.J., by June 22. Oct. 16 -17 -Texas Assn. of Broadcasters fall Sound what? convention. Sheraton Dallas Hotel, Dallas. Oct. 18 -21- National Assn. of Educational Broad- casters annual convention. Jack Tar Hotel, San A musical sound of its own. Francisco. Oct. 25 -26- Engineering section, Central Can- ada Broadcasters Assn.. Sounds. Sounds. Don't I have enough of a headache King Edward Hotel, To- ronto. trying to attract sponsors? Oct. 31 -Nov. 2- institute of Radio Engineers radio fall meet, Syracuse, N.Y. Let "* do the work for you. Here, take "DRUMMERS NOVEMBER one of our promos, it will cure your headache. °Nov. 13 -15 -Assn. of National Advertisers annual meeting. The Homestead, Hot Springs, Va. Nov. 14- 16- Broadcasters' Promotion Assn. annual meeting. Sheraton Charles Hotel, New Or- leans. * Trademarks Nov. 16-18--Television Bureau of Advertising annual meeting. Waldorf -Astoria, New York. Nov. 26 -Utah -Idaho Associated Press Broad- casters Assn. convention. Twin Falls, Idaho. SESAC RECORDINGS JANUARY 1961 THE COLISEUM TOWER 10 COLUMBUS CIRCLE NEW YORK 19, N. Y. Jan. 13-14--Oklahoma Broadcasters' Assn. Bilt. morn Hotel, Oklahoma City.

6 (DATEBOOK) BROADCASTING, June 6, 1960 ...1(11011.1s TV ii, SF

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Check KRON/TV or P-G-W CHANNEL 4 PETERS. GRIFFIN. WOODWARD NOW 'SAN FRANCISCO CHRONICLE NBC AFFILIATE MONDAY MEMO from RICHARD B. BEST, secretary and account executive, Cordon Best Co., Chicago Tv tape commercials: imagination needed Why are so many tv tape commercials get written this way? Apparently Richard B. Best joined the Gordon cials sterile? Are the writers scared of the writers put mechanics ahead of Best Co. after 10 years of work on tape? Or too lazy? dynamics. They put creative blinders Chicago's major daily newspapers. Ignorance of the medium is no ex- on to play it safe and as a result they At the agency he cuse. Good selling sense is good miss the real possibilities. Why be handled radio -tv selling sense no matter where you're timid? Experiment a little. The beauty and mechanical called upon to use it -in person, in of working with tape is that if at first production and print, on the air (including tapes). you don't succeed you can try again. copywriting chores Tv tape has opened the door to great Look at it this way: A baseball before being ap- new creative possibilities, but too many coach would never fill a batter's head pointed account writers slam that door shut before see- with "look out for his knuckler . . . executive and later ing what is on the other side. Tape's don't be fooled by his change -up . . . secretary. Among opportunities are here today. Na- don't go after any bad pitches . . . his writing and pro- turally, technical improvements are beware of his bean ball ... don't hit duction credits: still to come, but as far as the writer to the shortstop . . . don't this . . radio-tv commercials for Arthur God- need be concerned, tape is today. The don't that!" He's more apt to say, "Get frey and Robert Q. Lewis. A graduate only real limitation to tape is the limita- out there and sock it one." of Northwestern U's Medill School of tion of the imagination of its user. It's the same with writing for tape. Journalism, he is the son of Gordon The Short View A popular philos- The only 'don't' to observe is "Don't Best, agency board chairman. ophy about using tape seems to be to saddle yourself with don'ts." Step up put an announcer in front of a camera, to the plate and get set to smack the her finale. We did this by shooting a stick a product in his hand and let him ball right out of the park. Decide what hand puppet against a black back- talk. Maybe super a title here and is the most effective way to sell your ground with one camera and electron- there. Or for a real production, add a product and forget about the mechani- ically matting or keying her into pic- chart or a blackboard. cal details. If you come up with a con- tures from the other cameras. You wouldn't condemn a film to a cept, it's almost a certainty it can be In creating this commercial we did fate like this. Why do it to tape? done. Let your producer figure out not approach it from a mechanical All around we hear talk about the how, if you can't; that's his job. point of view. We wouldn't have got- need to fight for attention. Doesn't that Just to give you an example, we did ten to first base if we did. Instead, our apply to tv tape, too? a commercial on a special soap (Yarn trend of thought went something like You've probably seen the detergent Glo) for washing wool sweaters. It this: "Wool ... lamb (natural associa- commercial where the announcer holds originally was slated as a job for film, tion, also possibilities for a lot of inter- up two competitive products -Brand since it called for rotoscoping anima- est) ... lamb stops girl from ruining X and Brand Y. One is a lily, kind to tion over live action. Only a fool would sweater with wrong product ... intro- hands, but it doesn't get the dishes try to accomplish this on tape; but we duces our product . . . interrupts to clean; the other's a brute, cleans the were foolish enough not only to do it prove superiority with scientific demon- dishes, but ruins the hands. Enter the and come out with what we feel is a stration ... shows product in use . . . sponsor's product -tough but gentle. better result than if it had been filmed, urges viewer to buy." Nice idea, but as produced I'll bet its but we cut the production cost in half Then . and only then . . . we powder room rating was in the frigid and were on the air in three days. got into a huddle with the CBS tape zone. Let's face it, listening to a man `Lambing' It Up This commercial people to figure out how to do it. lecture for 60 seconds (unless he's her had a little lamb splashing up out of This experience helped prove to us husband) is pretty boring for a woman. the water in a bathroom sink. She that good selling sense comes first, the Or how about the cigarette commer- leaned over the lip of the sink long technicalities later. You keep them in cials that are currently on tape. The enough to extoll the virtues of our that order. Don't let the tail wag the only life they get into them is when product and then we cut away to a dog. the announcer points his finger and a "laboratory demonstration" comparison A commercial is to sell. Think first title pops on. These commercials have of our product and our competitor's. of how to sell best. Technicalities aft- no personality. They all look the same. Then our little lamb came back to erward. You'll come out with better Why Play `Safe'? Why do commer- peek out from behind our product for commercials. See if it isn't so.

YARN GLO TAPE COMMERICAL CUT COST AND TIME Selling sense and imagination came first; technicalities came second

1B BROADCASTING, June 6, 1960 VA%

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HOW DOES A NEEDLE SOUND? It could be thé gentle sound of little fingers sewing a new apron for a favorite doll. Or Mom patching the seat of Junior's jeans. In,-Baltimore, it's the heavy sound of the big and prosperous textile industry. Millions of dollars are earned and spent by`Marylanders working in clothing manufacturing. Add this to the millions more earned by Marylanders in other industdies and you have one of the richest markets in America. There's big business here for your clients and you can sew its up neatly with WBAL -RADIO. It's the station that weaves the kind of wondrous sounds that attract and keep listeners -the folks who buy your clients' products or services. It's your progressive Maryland station with the elegant`söund. VBAL_RAD/O; BALT/MORE Broadcasting in the Maryland Tradition /associated with WBAL -FT T.V /Nationally represented by Daren F. McGavren Co., Inc. O NETWORK PROGRAMMING

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IT'S A GREAT LIFE INTERPOL CALLING YOU ARE THER HIRAM HOLLIDAY MIKE HAMMER BOLD JOURNE ty. prestige independent

WPIX -11 IS THE "Network Station" for Spot Advertisers in New York! There are more opportunities to sell in a "network atmosphere" on wplx -11 during prime evening hours than on any other station. And Nielsen has proved that wPIX audience incomes, home ownerships, jobs, etc. are the same as on the leading network station! You'll never find "mail order" or over -long commercials on Wm-11. You will find important looking programs, only the best advertisers and a proved quality audience ... on a station that has a healthy respect for the rate card. Where are your 60- second commercials tonight? ETWORK AUDIENCES NETWORK ADVERTISERS

. C. Nielsen recently studied his entire New York sample, both Audi - The Procter & Gamble Co. General Motors Corp. Bristol -Myers eter and Recordimeter- Audilog homes, and found "no significant General Foods Corp. Chrysler Corp. American Airlines, Inc. C ifference" between the kind of people who watch WPIX 11 -New York's gate -Palmolive Co. R. J. Reynolds Tobacco Co. Warner -Lamb eading Independent station -and New York's leading Network station. Pharmaceutical Co., Inc. United Air Lines, Inc. General Mills, I he Nielsen "WPIX AUDIENCE PROFILE" study provides a direct com- National Biscuit Co. U. S. Rubber Co. Brown & Williamson Tobac arison of audiences for the prime qualitative categories of: FAMILY Corp. Ford Motor Co. The Coca -Cola Co. General Cigar NCOME HOME OWNERSHIP AUTOMOBILE OWNERSHIP SIZE OF Borden's Trans -World Airlines, Inc. Vick Chemical Co. P. Lorill AMILY AGE OF HOUSEWIFE OCCUPATION, HEAD OF HOUSEHOLD Co. Best Foods U. S. Tobacco Co. Texaco Canada Limit rom 7:00 -11:00 PM, seven nights a week. Qualitatively they are equal. Kellogg Company Miles Laboratories, Inc. The American Tobac Nielsen states: "NONE OF THE COMPARISONS YIELDED A SIG - Co. Cannon Mills, Inc. International Shoe Co. Firestone G IFICANT DIFFERENCE!" Oil Corp. Sterling Drug, Inc. Lever Brothers Co. and many mo

E2Enew york The ONLY New York independent qualified to display the SEAL OF GOOD PRACTICE. OPEN MIKE BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoff VICE PRESIDENT Maury Long How tv sells toys VICE PRESIDENT Edwin H. James SECRETARY H. H. Tash EDITOR: Naturally, I was tremendously TREASURER B T. Taishoff COMPTROLLER Irving C. Miller pleased to find a report on one of our ASST. SEC.- TREAS.... Lawrence B. Taishoff studies ... ( "Tv can create a demand for toys," May 16, page 50). I would be remiss, however, if I MIME BROADCASTING would not express my appreciation of THE BUSINESS WEEKLY OF TELEVISION AND RADIO the excellent job the writer did in work- Executive and publication headquarters: ing our research report into an inter- BROADCASTING TELECASTING Bldg., 1735 esting article without sacrificing ac- DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. curacy. -Paul Keller, Vice President EDITOR AND PUBLISHER Sol Taishoff and Director of Research, Reach, Mc- MANAGING EDITOR Edwin H. James Clinton & Co., New York. EDITORIAL DIRECTOR (New York) Rufus Crater SENIOR EDITORS: J. Frank Beatty, Bruce Fm's bright horizon Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. EDITOR: Would you please send me 300 ASSOCIATE EDITORS: Harold Hopkins, Daw- son Nail. reprints of the recent article on fm STAFF WRITERS: George Darlington, Mal- ( "Fm's star grows even brighter," April colm Oettinger, Leo Janos, Sid Sussman, PHILADELPHIA I1, page 64). A. Stewart, Presi- Richard Calistri; EDITORIAL ASSISTANTS: -Paul Bob Forbes, Patricia Funk, SECRETARY TO 3 dent, WRVS -FM Madison, Wis. THE PUBLISHER: Gladys Hall stations EDITOR: Please send 50 reprints . . . BUSINESS 29.5 -Jerry W. Kolinski, General Manager, V.P. & GENERAL MANAGER Maury Long Share WVTS (FM) Terre Haute, Ind. ASSISTANT TO THE PUBLISHER: Rating 76.%70% Lawrence B. Taishoff SALES MANAGER: Winfield Levi (New York) EDITOR: Please send 200 reprints . . . SOUTHERN SALES MANAGER Ed Sellers -Abe J. Voron, WQAL (FM) Philadel- PRODUCTION MANAGER George L. Dant CINCINNATI phia. TRAFFIC MANAGER Harry Stevens CLASSIFIED ADVERTISING Doris Kelly 3 [Reprints are available, 50 each -THE ADVERTISING ASSISTANTS: Merilyn Bean, EDITORS.] John Henner, Ada Michael. stations 50 4% COMPTROLLER Irving C. Miller ASSISTANT AUDITOR Eunice Weston 19.2 WQMR's one rate card SECRETARY TO GEN. MGR.. Eleanor Schadi Share Ratingg EDITOR: . . . We have received many CIRCULATION & READER'S SERVICE comments about our "Musical Cluster" SUBSCRIPTION MANAGER .. Frank N. Gentile CIRCULATION ASSISTANTS: Charles Browne, change and the approach of Washing- David Cusick, Christine Harageones, Edith SYRACUSE ton's Quality Music Radio. I like to Woo. DIRECTOR OF PUBLICATIONS P. 2 attribute much of this out -of -town reac- John Cosgrove stations 718%738% tion to the mention in BROADCASTING BUREAUS (May 2, page 46). New York: 444 Madison Ave., Zone 22, 38"1 Plaza 5 -8354. One item that failed to make the Rating Share Editorial story was that our new rate card (that EDITORIAL DIRECTOR Rufus Crater went into effect June 1) is not only the BUREAU NEWS MANAGER.. Donald V. West rate card that we sell on here in Wash- ASSOCIATE EDITOR David W. Berlyn S.C. N.Y. FEATURES EDITOR Rocco Famighetti CHARLESTON, ington but it is the national rate card ASSISTANT EDITOR..... Jacqueline Eagle STAFF WRITERS: 2 as well. In other words, one rate. Richard Erickson, Diane Halbert stations 738% I hope that most New York, Chi- Satinets 43.0 cago and Los Angeles timebuyers real- SALES MANAGER Winfield R. Levi Share ize that Silver Spring, Md., is as much SALES SERVICE MGR.... Eleanor R. Manning Rating EASTERN SALES MANAGER. Kenneth Cowan a part of Washington, D.C., as the ADVERTISING ASSISTANTS: Donna Trolinger, Pentagon, and yet neither one of them Natalie Klein. is located in downtown Washington. Chicago: 360 N. Michigan Ave., Zone 1, TOPS Central 6 -4115. It's kind of like Manhattan and the EVERY OTHER MIDWEST NEWS EDITOR John Osbon Bronx, without Yankee Stadium... MIDWEST SALES MGR.: Warren W. Middleton Ed Winton, Vice President and General ASSISTANT Barbara Kolar SYNDICATED Manager, WQMR Silver Spring, Md. Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. SHOW IN THE SENIOR EDITOR Bruce Robertson WESTERN SALES MANAGER Bill Merritt MARKET! BROADCASTING ASSISTANT Virginia Stricker Toronto: 11 Burton Road, Zone 10, Hudson SUBSCRIPTION PRICES: Annual subscription 9 -2694. CORRESPONDENT: James Montagnes. for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. BROADCASTING Magazine was founded in 1931 occupation required. Regular is- INDEPENDENT Subscriber's by Broadcasting Publications Inc., using the title: sues 35t per copy; Yearbook Number $4.00 BROADCASTING.-The News Magazine of the TELEVISION per copy. Fifth Estate CORPORATION SUBSCRIPTION ORDERS AND ADDRESS Broadcast Advertising' was acquired in 1932, CHANGES: Send to BROADCASTING Circula- Broadcast Reporter in 1933 and Telecast* in 1953. tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both Broadcasting Telecasting' old and new addresses. Reg. U. S. 488 Madison Avenue N. Y. 22 PL 6 -2100 Patent Office Copyright 1960 by Broadcasting Publications Inc.

22 BROADCASTING, June 6, 1960 THE BLUEBIRD II IS THE PACESETTER IN SPEED BOATS It hit an incredible speed of 260.35 miles per hour

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THE CONSOLIDATED SUN RAY STATIONS WSAI- Cincinnati; WPEN- Philadelphia; WALT -Tampa BROADCASTING, June 6, 1960 23 the truth about...

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SINCE 1929 RCA broadcast transmitters have been widely acknowledged as the best. During this period they have been the transmitters most often chosen by those stations which wanted, and could afford, the very best. Thus they early became, and have remained, the standard to which all others See Your Nearest are compared. RCA Broadcast Sales Representative Unfortunately, some stations have believed that they could it. not afford such quality -no matter how much they wanted ATLANTA 3, GA. Today any station can "afford" one of these top -quality trans- 1121 Rhodes-Haverty Bldg. mitters. In fact, it is hard for us to see how a station can Jackson 4.7703 afford not to buy one. BOSTON 16, MASS. 200 Berkeley St., Hubbard 2-1700 1I Why is this so? Simply because today RCA transmitters cost 1/ CAMDEN 2, N. J. 11 Front & Cooper Streets only a very little more than the lowest -priced (sometimes no Woodlawn 3 -8000 111 more). And the small extra original cost (if any) is more than l CHICAGO 54, ILL. made up for by these two facts: 1186 Merchandise Mart Plaza Delaware 7 -0700

CLEVELAND 15, OHIO 1. RCA transmitters are generally less expen- 1600 Keith Bldg., Cherry 1.3450 sive to operate. This is so because in almost every DALLAS 35, TEXAS 7901 Empire Freeway power class RCA transmitters either use less power, Fleetwood 2 -3911

or have lower tube cost (in some cases both). HOLLYWOOD 28, CALIF. 1560 N. Vine St., Hollywood 9.2154 RCA transmitters 2. almost always have higher KANSAS CITY 6, MO. resale value. This becomes very important when 1006 Grand Ave., Harrison 1.6480 you go to higher power, or if you should decide to NEW YORK 20, N. Y. sell your station. 36 W. 49th Street, Judson 6-3800 SAN FRANCISCO 2, CALIF. 420 Taylor Street, Ordway 3 -8027 What is the moral? Simply this: don't jump to the conclusion SEATTLE 4, WASH. you can't afford RCA. We believe you can, and we would like 2250 First Ave., South, Main 2 -8350 an opportunity to prove it. Call our nearest AM Specialist WASHINGTON 6, D. C. 1625 K Street, N. W., District 7 -1260 (see list). He will be glad to go over your situation with you, give you the benefit of his (and RCA's) broadcast equipment knowledge, and leave with you a complete and fair proposi- l Typical AM Tower tion. With such facts at hand you can make a correct decision. There's absolutely no obligation. You owe it to your station to find out. Act now!

RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT

® CAMDEN, N. J. YEARS OF BROADCASTING AND PUBLIC SERVICE

This year marks WJAC's thirty -fifth anniversary in broadcasting. A pioneer in AM Radio, FM Radio and Television, WJAC Inc. is proud to serve the people of Southwestern Pennsylvania in accordance with the industry's highest standards. A D JOHNSTOWN'S PEÇT STATIONS

1925 - 1960 1949 - 1960

26 BROADCASTING, June 6, 1960 BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

June 6, 1960

Vol. 58 No. 23 WHAT HOPES FOR RADIO NETWORKS? Three reportedly are in or near the black after years in red As result of price cuts and retrenchments, stability is seen But some are wondering whether it's stability or stagnation

After a prolonged tailspin that started gether and substitute a news, special pending. They are ironic, too; CBS in the early 1950s, network radio cur- events and special information service Radio is the only network which pro- rently is enjoying an experience that of, say, an hour in the morning, an fesses to have a track record of opera- many people thought it might never hour in the afternoon and another hour ting in the black. live to see: a period of relative calm at night. Under this plan-which has CBS Radio has been in the black, in which the future looks like some- been proposed in principle to other according to its officials, for the past thing worth meeting half -way. networks as well as CBS in past years- two quarters and may make it three in The nervousness is by no means all the affiliates would be free to build a row. NBC Radio shies from the ques- gone -nor is there any assurance that their own programs around the national tion but apparently has visions of black the changes in network operating pat- and international news material fur- ink not too far away. Mutual says it terns, adopted by all four networks nished by CBS Radio. will touch black soon and be in there during the last three years, have all CBS officials said such proposals pop with both feet before the year is out. been completed. up frequently, "like the measles ". There ABC Radio is less quick to talk about Authoritative reports maintain, for are always some affiliates who feel they not seeing red -it has a cost -allocations example, that some of its affiliates have could make more money with a pro- problem in addition to the normal proposed informally that CBS Radio gram service, authorities said, but then hazards of network operation -but it, reduce from 30 to 25 or 20 the number back away on hearing the costs. too, gives out an air of enthusiasm. of free hours it takes from its affiliates; These proposals, which CBS Radio Thus top officials of all four net- or, perhaps better yet that CBS Radio reportedly agreed to consider, are the works make clear that a combination of go out of the network business alto- most drastic currently known to be new operating patterns, shorn expenses

Now a `fifth' network for Texaco fered Texaco live clearance on 144 affiliates for an estimated 81.5% Texaco Inc. affirmed Friday that station's one -hour rate (the opera coverage of the U.S. The network it is forming its own radio "net- continues for some 31 hours). If questioned whether the sponsor work" to carry the Saturday after- the business is placed direct, this could obtain adequate national cov- noon live broadcasts of the Metro- would represent a loss of some erage with its own station grouping, politan Opera from New York, $500,000 in annual commissions to although Texaco claimed it will starting Dec. 3 (CLOSED CIRCUIT, Cunningham & Walsh, Texaco have 95 % coverage with its 90 -100 May 3). The reason: dissatisfac- agency. station list. tion with the delayed broadcast Milton Cross again will be opera The Texaco announcement was policies of some local network affil- commentator. G.H. Johnston, a made jointly by Ben Halsell, Tex- iates (delays of as much as a week radio program packager who for- aco advertising director, and Lauder were cited). merly was associated with the Greenway, board chairman of the Texaco has sponsored the opera Texaco account when Kudner had a Metropolitan Opera Assn. The broadcasts since 1940, the past two portion of it, is organizing the net- statement was critical of a grow- seasons on CBS Radio and before work of stations and will produce ing tendency among network affili- that on ABC Radio and its prede- the broadcasts. ates to record the broadcasts and cessor, the Blue Network. The Probable Lineup Among the sta- delay the playback "hours, days or Metropolitan Opera has been on tions said to have been signed for even a week following the original radio regularly since 1931. the live opera network are WOR performance." Between 90 and 100 stations are New York, WJR Detroit, WFIL While Texaco recognized that expected to be included in the Philadelphia, KMOX St. Louis (a network affiliates are independently "Texaco- Metropolitan Opera Net- CBS -owned outlet, acting at its own operated and have the "right to work," a higher number than pre- discretion, according to CBS Radio), broadcast programs of their choice," viously reported. At this stage it WBT Charlotte, KFI Los Angeles, the sponsor and the opera associa- appears that the business might be WGY Schenectady, KVOO Tulsa. oon felt they were obliged to furnish placed direct but this is not settled. KWK Shreveport, WWL New Or- live origination from the opera stage. Texaco will lease its own lines and leans and WGAR Cleveland. CBS "The cultural importance of the pro- buy time on the basis of the local Radio, meanwhile, said it had of- grams merits broadcast." they said.

BROADCASTING, June 6, 1960 27 MR. PAULEY MR. HAYES MR. HtJRLEIOx MR. MCDANIEL

It's their problem The men in in radio as a summer salesman with Sales, became eastern sales manager charge of network radio are a diverse WKOX Framingham, Mass., in of the department a year later. He's group, ranging in age from 36 to 54 1950. Then successively he was a a network head with station manage- and in background from sales and salesman for WOR New York, ment background, having been station management to news re- which was then a Mutual owner, named general manager of CBS - porting and on- the-air broadcasting. in 1951 -53; NBC Radio in 1953 -56 owned WCBS New York in 1940 They aren't necessarily the men who and CBS Radio 1956 -57. From CBS - after two years as sales manager of put their networks where they are he moved to ABC Radio, starting as the station, and vice president in today, but they're the men expected a salesman in 1957 and becoming charge of the network's San Francis- to carry them forward. Here they eastern sales manager in 1959. With co office in 1949 after its purchase are: his wife and their three children he of KCBS (then KQW) there. He ABC -Robert R. Pauley: Newest lives at New Canaan, Conn., where was named president of CBS Radio chevrons among network radio's top he was born and grew up. in 1955. He is now 54. He, his wife brass are worn by Mr. Pauley, who CBS -Arthur Hull Hayes: The and four children live at Old Green- took over as vice president in charge senior executive among radio net- wich, Conn. of ABC Radio little more than a work heads is President Hayes of MBS-Robert F. Hurleigh: He month ago. The 36- year-old execu- CBS Radio. He joined CBS in 1934 came off a news beat to become tive reached that post after serving after post -college (U. of Detroit) president of Mutual. He's the man with two of the three other radio stints with the Detroit News and most widely credited with holding networks and with what was then Campbell -Ewald, where he organ- the network together through the the New York key outlet of the ized the agency's radio department. series of troubles that beset it in third. After Harvard College and He started with CBS as an account recent years. Now 47, he has spent Harvard Business School, he started executive with CBS Radio Spot 30 years in news, first joined Mu-

What hope for radio networks? CONTINUED news by itself. In choosing the formats the four and a steadying expression of adver- casts from CBS Radio to a spot radio networks have ridden off in four dif- tiser interest in radio generally give lineup (see page 27) not only as a blow ferent directions. them cause to hope that, although they to network radio prestige but as symp- Mutual was the first to introduce can never again define prosperity in tomatic of the times. time -barter as a substitute for money pre -television terms, the worst of the There are still network officials who in dealing with affiliates. It also was the famine may be over and a degree of think that one or more of the other net- first to go, for all practical purpose, stability -if not security- within reach. works will eventually go under, and all news. CBS Radio came up with a Problems Still This is not to say there are still radio salesmen, in and predominantly barter combination of that there are no rumblings beneath out of networks, who charge their net- time and money for station compen- the surface. work competitors with damaging the sation but, alone among the networks, There are still those who contend entire medium by chiseling on price. retained in addition to a heavy sched- that the networks are marching bright - Truce But the sniping by the critics ule of news the old -line concept of eyed to oblivion -and that talk of pro- has let up, at least temporarily. No net- furnishing entertainment programs on fits or breaking even is more a matter work is currently faced with an open a same -time, same -station basis. NBC of tricky bookkeeping than something rebellion of its affiliates. Except for the Radio scrapped its entertainment pro- that can be taken to the bank. proposals made to CBS Radio, the net- gramming but retained the old -line con- There are still discontented affiliates works' own shifting and probing in cept of paying money to affiliates for -and even some network -owned sta- search of new operational patterns have the news, Monitor, sports and special tions -who would like their networks been suspended if not ended. Except events which now make up most of its to do things differently. for changes being drafted at ABC Ra- network fare. ABC Radio has been There are those who say no network dio, programming formats appear finally largely in the position of making do is giving the sort of service a network to be firm in principle, though con- with whatever it could sell, with em- ought to give in today's radio climate ceivably subject to some modification. phasis on news, Breakfast Club and -and they cite, most recently, Texaco's A few years ago, observers point out, commercial religion. move of the Metropolitan Opera broad- any of these items would have been Costs Cut in changing formats,

28 BROADCASTING, June 6, 1960 operating costs in as many areas as of Little Rock, Shreveport, Louisville tuai in 1944 and conducted regular they could. They are reluctant to give and Worcester, but emphasizes that even newscasts and commentaries on the payroll figures, but one network was so it covers 95% of the U.S. and pre- network from 1945 until he moved said authoritatively to be operating with dicts that other stations that took a walk into the presidency last July 1. From approximately 50 full -time employes will want to be let back in as time goes 1957 until he became president he (aside from news, engineering, pub- on. Numerically, it has 203 affiliates to-. also was national director of news and licity and other services it shares with day, the same number it had when PCP special events. Before Mutual, he its tv- affiliated network). Mutual, which went into effect and only three short of helped set up the Associated Press has neither tv nor station ownership its total five years ago. midwest radio news bureau in 1942, ties, claims approximately 170 employes NBC says it lost four bonus stations then was news chief first at WBBM including on -air talent. An official of and nothing more when it installed its Chicago and later at WGN -AM -TV another network acknowledged that the current format the first of this year and Chicago. Earlier, he headed news full -time employes in his shop were "so has since added eight affiliates. Thus its operations at WFBR Baltimore and few that it would shock you." current lineup of 200 equals in number served with AP in Washington and Affiliations The networks won't talk its total five years ago -although it, too, New York. He spends weekdays in profits and losses, but if length of sta- has had some important defections in Mutual's New York headquarters, tion lineups is any gauge -and affiliates the meantime, notably the Westing- commutes on weekends to his home have greater influence on network op- house radio stations. and family- Bethesda, Md., and erations than any group this side of ad- Mutual, which once boasted 563 af- Mrs. Hurleigh and five children. vertisers themselves-then each of the filiates but had slipped to 323 when its NBC -William K. McDaniel: He four new formats must be counted suc- current programming and operating is one of those executives who got cessful. As a whole, there are not quite plan went into effect three years ago, is in on the ground floor-at the very as many affiliates now as five years ago, now back to 455. bottom. He started as an NBC page but the number has been picking up. ABC Radio is building its lineup back in 1938, became vice president in CBS Radio suffered the most dra- after a slide that started some two charge of NBC Radio last March. matic defections-26 in all -when it years ago, about the time the network In between, he was a sales executive introduced its new format, the Program was launching an ill -fated all -live pro- with Scripps Howard Radio in Consolidation Plan in January 1959. gramming policy. Compared to 360 af- Memphis (WMC) in 1940 -41 and Some of these defections were major, filiates five years ago, it now has 317, then with KMPC Hollywood until including such long -time 50 -kw asso- plus the since -added West Coast Don the war broke. After Navy service ciates as WJR Detroit, WHAS Louis- Lee (now American Pacific) regional he was successively with KECA -TV ville and WRVA Richmond. New af- group and the Intermountain and Ari- Hollywood (1948 -51), manager of filiates have been found, including zona regional networks. ABC western division network sales KFBK Sacramento, KRMG Tulsa and Here is a status report, network by (1951 -52), western manager of NBC WRNL Richmond, in most other de- network, as their respective officials Radio Spot Sales (1953 -55) and fected markets. The network is still out represent it: then general manager (1955 -56) of KNBC San Francisco, and sales vice president of NBC Radio (1956- At ABC Radio program changes in work 60). He's now 41, married, lives ABC Radio is the only network but Mr. Pauley indicates that this will with his wife and two children at avowedly planning extensive program- not continue to hold true. "You can't Pelham Manor, N.Y. ming changes. Robert R. Pauley, who sell something you don't have," he as- took over as operating head when presi- serts. One expansion in the works: a dent Edward DeGray resigned six weeks 55- minute program across the board. the networks without exception cur- ago (BROADCASTING, April 18), says the Mr. Pauley expects emphasis on news tailed programs -and expenses. NBC, program schedule will be reorganized to continue and coverage of sports to radio, for instance, now feeds about from "a hop- scotch affair" to one with expand, and says the network does not 33 hours of regularly scheduled pro- "steady patterns," aimed primarily at plan to splinter its schedule with new grams a week, aside from special news the young adult audience and designed bits and pieces. and other events. ABC feeds about 41 to be attractive to advertisers and affili- Out of deference to the stations, if hours, CBS 60 hours, and Mutual, al- ates as well as listeners. nothing else, he says anything new in though between newscasts it feeds music Existing programs will be eliminated the week day schedule will be program- which affiliates are free to carry, delay or revised if they fail to meet four med on a Monday through Friday or ignore, concentrates virtually all its specific "tests" which also will guide basis. There may also be. some new weight on news and news analyses. the construction of any new program- weekend programs. Along with cutbacks in programming. The four tests: to serve (I) the Right now ABC Radio is riding high ming necessarily went cuts in expenses listener, (2) the affiliate, (3) the ad- on the sale of the June 20 Johansson- (although network -owned stations found vertiser and (4) the overall image of Patterson heavyweight championship their own costs increasing simultaneous- the network's parent American Broad- fight -a $250,000 package for which ly from having to replace the missing casting- Paramount Theatres. Mr. Pauley says ABC got full price network time with local shows). Details of the as yet unfinished blue- (Bristol -Myers and Fiat cars bought the CBS Radio and Mutual, in elimina- print for programming, he said, will be fight itself; yet to be sold are the pre - ting or severely reducing cash compen- presented to the ABC Radio Affiliates and post -fight wrapups which are part sation of affiliates, found a substantial Advisory Board at a special meeting of the overall package). Officials also savings there. Nobody will say how June 24. Current advertisers will not say that affiliates, who received no net- much, but it has been reported that be thrown off the air but, if changed, work compensation for carrying the CBS Radio's compensation payments will get exposures at least as good as Johannsson- Patterson bout a year ago, ranged between $4 million and $5 mil- those they now have. will get full compensation this time even lion a year just before its new plan Chicken and Egg It has been widely though they undoubtedly would carry went into effect. described as ABC Radio policy to add it without payment. All four networks obviously trimmed no programs that haven't been pre -sold, Mr. Pauley makes a point of ABC

BROADCASTING, Jun. 6, 1960 29 What hopes for radio networks? CONTINUED Radio's intention to treat its affiliates as reports that the venerable Breakfast AT DEADLINE . . "gentlemen" both in scheduling network Club might be dropped, Mr. Pauley says programs and in continuing the tradi- he has every expectation of renewing tional form of compensation. "We don't it when the time comes later this year. intend to make bonus affiliates of them." Mr. Pauley says he's convinced that questionnaires There have been recurrent reports the new program plans can be made that ABC's owned radio stations would to pay, although he's reluctant to spec- like, for money reasons, to see network ulate on whether they will put the net- for your programming abandoned so that time work in the black. As a move to im- would be available for more lucrative prove both sales and programming, he's local sale. Officials acknowledge that added a national sales director (Jim FREE this is true of some o &o's but deny it is Duffy, former Central Div. sales man- true of all. And top AB -PT authorities ager) and a creative director for new have denied repeatedly that any such program and sales development (Jack listing development will come to pass. As for Mann, former account executive). CBS is in black, but precariously in the At CBS Radio after a year and a half rently is 90% sold. of PCP, President Arthur Hull Hayes Mr. Hayes stresses that many ad- says he sees some encouraging fruits vertisers want to get on the air almost of the move, not the least of which is overnight, and that as the only net- 1960 fresh black ink. Its test, he says, was work with regularly scheduled enter- "whether a network that wouldn't lose tainment programs-Arthur Godfrey. money would also be acceptable to sta- Garry Moore, Art Linkletter, and Bing BROADCASTING tions." He feels the answer is a definite Crosby and Rosemary Clooney in the yes. morning, the soap operas in the after- However, he cautiously refrains noon-CBS Radio is the "only network YEARBOOK from speculating that the network has that has programs ready and waiting "The one -book library of tv reached a permanent profit position. to accommodate them." But it was in the black for the last Test of PCP According to Mr. and radio information" quarter of 1959 and again for the first Hayes, the Program Consolidation quarter of 1960, and he obviously has Plan has proved itself with the public hopes for the current quarter. "One (CBS Radio, he says, averages 18 of big sale or one unfortunate cancella- the top 25 programs in Nielsen ratings, tion can change the picture," he says. 20 of the top 24 in Pulse, and has all must be To reports that CBS Radio business of the top 25 radio network campaigns is down (considerably, by some rivals' in terms of size of audience per average estimates) Mr. Hayes counters that in- broadcast); with affiliates (despite de- received and -out business is the rule rather than fections, he says, CBS Radio still the exception nowadays. There are 52- covers 95% of U.S. radio homes and week advertisers on the CBS books - stations like its heavy schedule of news at once he cites General Motors and Amana casts), and with advertisers (in the among other examples -but the Levers black for the past six months). and Colgates are in and out with spe- Mr. Hayes is enthusiastic about the cial brand pushes, and other advertisers performance of radio generally in cov- buy for as little as four days. ering recent international developments Thus volume can vary from week -the Summit Conference, UN debates, manufacturers to week, Mr. Hayes continues. Where the wedding of Princess Margaret there wasn't an availability in daytime (which CBS radio sold to Elgin stations serials a few weeks back, he says, watches), for example. In this sort of there now are openings waiting to be coverage, he says, "The networks are services filled, while the Art Linkletter show, getting back to the sort of thing that low on sponsors a few weeks ago, cur- made networks great in the first place.

. . . if you have not received For MBS a new lease on a rugged life such a questionnaire for your free Mutual's president, Robert Hur- pendent stations" and its emphasis first leigh - who almost single -handedly and last is on news. Starting at 6 a.m. listing, please write today- held the network together through ca- it presents five- minute newscasts on the tastrophe, pestilence and famine, at hour and half -hour. Its revenues come least three changes of ownership and from whatever part of newscast on the half -hour it can sell, plus sales of its BROADCASTING a bankruptcy reorganization proceed- portion of sports and other special ing Mutual right now "is in --says that events it also offers on a swap -time YEARBOOK its best position in six years." The net- basis to affiliates. For the upcoming 1735 DeSales St., N.W. work was just bought by Minnesota political conventions, it has reserved Mining & Manufacturing for $1.3 mil- Washington 6, D.C. 20% for network sale while stations lion (BROADCASTING, April 25). will be free to sell the rest locally. It bills itself as "a service to inde- Mr. Hurleigh, who is credited with

30 BROADCASTING, June 6, 1960 WHO -TV WHO -TV WHO -TV FOR THE MANUFACTURER WHO -TV WHO -TV WHO HAS EVERYTHING! WHO -TV (Well, Almost Everything!!) O -TV TV He's the manufacturer with a good product, good pack- O -TV age and good distribution set -up. What more could he want? MORE SALES, of course! O -TV If you happen to be in his position in Central Iowa, WHO -TV can help you reach and sell more people, at low cost. The popular Early Show (4 p.m. -6:05 p.m. Monday through Friday) is a good example. It starts with a fast -paced cartoon segment* for kiddies, then features a full- length movie* for mom, and signs off with news

for dad . . . gives you an average of 67,515 viewers per quarter hour, at only $1.18 per thousand! Results? You bet - plenty of them! And this is only one of many outstanding values on WHO -TV, every day of the week. Ask PGW for availabilities.

.MGM Package * WARNER BROTHERS "Vanguard" * "Showcase Package" * NTA "Dream," "Champagne," "Lion" * SCREEN GEMS "Sweet 65" * HOLLYWOOD TELEVISION SERVICE "Constellation" * M and A ALEX- ANDER "Imperial Prestige" * PARAMOUNT LIBRARY and others.

NSI SURVEY DES MOINES -AMES AREA

EARLY SHOW - TOTAL AUDIENCE PER QUARTER HOUR

November, 1959 February, 1960 Percent Increase

VIEWERS 54,832 67,515 19%

HOMES 27,410 32,150 23%

WHO -TV is part of Central Broadcasting Company, which also owns and operates WHO Radio, Des Moines rFro r`c i WOC -TV, Davenport i Channel 13 Des Moines NBC Affiliate Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Illavr Peters, Griffin, Woodward, Inc., National Representatives

BROADCASTING, June 6, 1960 31 make a What hopes for radio networks? CONTINUED profit, then make a profit. Mr. Hurleigh is especially pleased a major role in creating Mutual's op- est in the network but is not involving by the number of new stations being erational concept, reasons - unlike itself in day -to -day operations, Mr. added to Mutual's lineup. "Given a ABC, apparently -that "stations can't Hurleigh reports. He says 3M gave little time," he says, "we can make let you have whole hours out of the him three instructions: (1) keep the it clear to more and more stations broadcast day" but can give up short, operation clean, (2) don't forget public that Mutual has what it takes. And regularly scheduled segments for net- service responsibilities and (3) in do- now with Minnesota Mining behind work use. His stress on news stems ing these two things if you can also us, thank God we've got that time." not only from his own background as a working newsman but from his con- For NBC Radio best in viction that news is a saleable com- the year a decade modity which networks can supply in At NBC Radio Bill McDaniel, who Mr. McDaniel is especially pleased a depth beyond the reach of any but succeeded Matthew J. Culligan as op- with the rate of station clearances for the most affluent stations. "Give sta- erating chief on March 1, sizes up the the reduced schedule of network pro- tions what they can use; don't give situation this way, referring to the cut- gramming. A year ago the network was them what they can't use" is his and back in total programming effective guaranteeing advertisers clearance of at Mutual's credo. Jan. 1: "We're doing as well as last least 75% of the lineup and frequently Mutual now is near the break -even year on sales, with half the inventory." found itself having to rebate for under - point and, at the present rate, definitely He avoids speculation about the net- clearance. Now, Mr. McDaniel says, will be in the black before the end of work's prospects for becoming profita- clearances range between 95 and 98% the year, Mr. Hurleigh asserts. Unlike ble, but has no hesitancy about saying and prices can be quoted on the level of CBS, which emphasizes the in- and -out that "we are now safe in predicting sure clearance, while rebates are no nature of current network radio busi- that 1960 will be the most successful longer a problem. ness, he says Mutual is attracting year for the NBC Radio network since One idea that the network presented steady advertisers and is becoming less the early 1950's" (BROADCASTING, to its affiliates when it announced the and less dependent on in- and -out flights. May 16). new concept has never got off the Among the 26 -week and 52 -week ad- Sales since Jan. 1 have been re- ground -and isn't now expected to. vertisers signed in the past year are ported as totaling $12.5 million net. That was the idea of setting up a "pro- listed American Machine & Foundry, Advertisers signed up thus far are said gram service" through which the net- Liggett & Myers, General Foods, Phar- to include a dozen that had not used work would supply entertainment pro- maco, Reynolds Tobacco and Monroe network radio before. Mr. McDaniel grams to stations on a cost basis, if the Auto Equipment Co., which according says the affiliates give every sign of affiliates wanted to buy them. Not to Mutual authorities has specifically being happy with the new set -up-so enough stations showed interest -which credited the network with a big assist much so that the Affiliates Advisory to Mr. McDaniel and his colleagues is in its sales growth. Committee recently decided to forego a evidence that they were right in taking As the new owner of Mutual, Minne- regular meeting for want of problems those programs off the network sched- sota Mining is taking an active inter- to discuss. ule in the first place.

BROADCAST ADVERTISING TRENDEX IN-DEPTH RATING PREVIEW Now a sponsor can know `who's out there' and measure impact Trendex dealt itself out of "the audience columns. Ford Startime, a show that has not numbers game" earlier this year when Although Trendex shuns the Top been renewed, may have found its it began its new muti- columnar dimen- 10, BROADCASTING picked some of the answer -and perhaps justified the '59- sional tv service (BROADCASTING, Jan. new depth -data morsels off the new '60 season -in the frequency -of-view- 18). Now, with publication last week mixed grill to see how they might ing column. In April, 24% of the of its final report for this season, cov- look on the old platter; the generalized audience were seldom or first -time ering April and May, the research firm comparisons hint at some of the ele- viewers, which could spell success for has confirmed the new approach and ments that make up an advertising an advertiser that might rely on an- is planning to have two early- season decision. other weekly show to reach the regu- reports in advertisers' hands by option - Several shows appear among the lars and depend on the Startime hour exercising time next fall. elite in all three categories, but some to turn up new prospects (regular and With 85 -88% of agencies that buy are not always compatible to these frequent viewers made up 70% of the network television subscribing to the criteria. Bell Telephone Hour, leader April 5 Startime audience that was sur- full- course report, Trendex feels its on the April "like" list, is an example veyed. deemphasis of straight- rating head of a low -rated show that has been High Road in the best -liked list be- counts has been confirmed. The firm renewed for next year. Presumably the low is an example of a program with would like to forget "Top 10" lists on sponsor considers its enthusiastic band few but loyal followers, of whom more pocketpieces and focus on: who tunes of followers a justifiable investment. In than half know that Ralston Purina the show, who lives in the house, how any case, the new data gives an ad- underwrites the adventure expeditions, often they tune a show, what do they vertiser some new answers to the ques- in spite of the sponsor's handicap of think of it, and do they know who tions of "cost per -thousand what," absence from the show's name. sponsors it. All of this supplements the "who's out there," and "what have I Procter & Gamble also got its spon- old sets -in -use rating and share -of- achieved in my market." sorship message across to more than

32 BROADCASTING, June 6, 1960 This is the kind of hold our station has on people

How do we know that such a bond exists? It warms the cold statistics which our How does an advertiser assay it? advertisers must evaluate -our 747,640 TV WHIO-TV Well, the basis lies in the growth of mu- homes in 41 counties of 3 states, with their tual respect throughout the years. We see $3,361,973,000 of annual retail purchases. it in our mail counts-in our virtually level, Because a great portion of these figures ap- far -superior ratings -in mail and word -of- ply especially to those who communicate Channel Dayton mouth commenting gratefully on our com- with our advertisers through us. Ohio mercial and public service programming, George P. Hollingbery has other figures free of triple spots -in the stature of our you can evaluate at a glance, too - our veteran personnel in the community. very realistic rate card.

ONE OF AMERICA'S GREAT AREA STATIONS Associated with WSB, WSB -TV Atlanta, Georgia and WSOC, Reaching and Holding 2,881,420 People WSOC -TV, Charlotte, North Carolina half of those assembled for its one -shot Trendex ratings With data collected in this year's di- Oscar Night Preview. (Sponsor (Best Liked) (ID) mensional reports, both Trendex and Likeability scores for series generally 1. Oscar Awards clients are working on formulas for pre- range down to 10% of the audience in Motion Picture Assn. 51.6 dicting show success at different places the "best" column, cluster around the 2. Oscar Night Preview P &G 35.3 56 on the board. The viewer attitude 40's and 50's under "good," go from 3. Wagon Train columns are one new element in the old the low numbers to 30 under "fair" (Participating) 34.5 35 40 strategy of charting lead -in audience and only 1/5 % of viewers call a series 4. Gunsmoke with program rating and share of "poor" when the Trendex telephoner Liggett & Myers 31.9 34 57 audience. interrupts show. 5. Untouchables the Another smatter- (Participating) 28.3 36 34 Another promising column is that of ing, usually a few more, will say they 6. Have Gun, Will Travel showing program selector. Trendex Lever 25.2 24 28 don't know when asked how they like currently is correlating who -tunes with series. Price Is Right the program and the Trendex Lever, 25.2 29 54 who -buys, documenting a belief that has found that the "best" reaction to Speidel 1 the tuner is a three times better cus- a series is higher than for single pro- 7. Danny Thomas S how tomer than the "passive" viewer. grams. General Foods 24.9 32 64 8. 77 Sunset Strip Advertisers, agencies and show Here is BROADCASTING'S arbitrary (Participating) 24.2 33 21 people will begin receiving the dimen- top 10 comparison from the best- liked- 9. Playhouse 90 sional reports next season on a month- series, rating and sponsor- identification American Gas Assn., Alstate, ly basis, October through January, with columns for April. (Many answers were R.J. Reynolds 24 37 two final editions of the season appear- to other questions on the sheet): 10. Perry Mason (Participating) 23.4 46 26 ing in March and May, covering two Trendex best liked series(*) Real McCoys 23.4 36 33 months. Rating Sponsor Responding ID The Trendex sponsor identification Trendex tv research is done the first 1. Bell Telephone Hour 59 10.2 84 column is broken down to show cor- week of the month on the telephone 2. Father Knows Best rect identification, mistaken identifica- coincidental system, using 1,000 inter- Scott 50 19.2 50 Lever 9 tion and don't know. Also wrong an- views for a half -hour and 2,000 for an 3. Welk Dance Party swers generally are quite low. "Don't hour show. Twenty -nine cities in Dodge 48 21.9 88 as high as which 4. Perry Mason know" answers range the three networks are received are (five co- sponsors) 46 23.4 26 right replies. covered. Optional columns are added Loretta Young Show in the reports to the established eight Lever 46 18.4 28 Trendex correct sponsor identification 5. Bonanza (Rating) (Best audience dimensions upon subscriber (Participating) 43 14.5 21 liked) order. 6. Ernie Ford 1. Dinah Shore Chevy Show 89 17.9 33 Ford 42 15.1 86 2. Welk Dance Party 88 21.9 48 7. High Road Dodge Ralston Purina 40 8.8 53 3. Ernie Ford Show 86 15.1 42 8. Dick Clark Show Ford New marketing firm Beech -Nut 38 15.7 70 4. Bell Telephone Hour 84 10.2 59 Perry Como Show 5. U.S. Steel Hour 81 16.3 20 Formation of new marketing consul- Kraft 38 18.9 69 6. Pat Boone Show 79 15.5 24 tant, Robert Bragarnick Inc., New Red Skelton Show Chevrolet York, announced by Robert Bragar- S. C. Johnson 38 22.9 48 7. Ozzie & Harriet° 78 17.1 36 Pet Milk 30 Kodak 61 nick, formerly vice president, market- Twentieth Century Quaker 17 ing, Joseph E. Seagram & Co., vice Prudential 38 11.7 66 Red Skelton Show* 78 22.9 38 9. Playhouse 90 S.C. Johnson 48 president, merchandising, Revlon Inc., American Gas Assn., Pet Milk 30 and senior vice president, Biow Agency, I've All State, R. J. 8. Got A Secret 74 15.2 30 Procter & Gamble account. Joining Reynolds 37 24 R.J. Reynolds What's My Line? 9. Gillette Cavalcade of Sports 72 12.1 26 with Mr. Bragarnick are Jackson S. Kellogg 37 18.4 46 10. Lassie 71 19.9 33 Gouraud, former marketing manager, Sunbeam 3 Campbell io. Ozzie & Harriet ° Smaller percentage is score for alternate spon- Pfizer Co., and national sales manager, Kodak 36 17.1 61 sor. Questions: "Who sponsors the program? Are Four Roses, and Everett C. Bradley, Quaker 17 there any other sponsors or products advertised ?" vice J. Walter Thompson, Real McCoys president, P &G 36 23.4 33 Having foresworn the numbers Compton and Biow. Firm's office is in Untouchables game, Trendex may be giving players Time -Life Bldg., Rockefeller Center, (Participating) 36 28.3 34 ( °) Specials not included more help in the "giant chess game." New York.

New York, May 20, bound for Lon- don and a tour of the continent. L to r; Elizabeth Powell, Geyer, Morey, Madden & Ballard; Robert Uhl, BBDO; Ann Janowicz, Ogilvy, Benson & Mather; Mrs. Lucy Uhl; Mary Dunlavey, N. W. Ayer; Claude Barrere, RTES; Mrs. Ruth Barrere; Mrs. Helen McDermott; Tom Mc- Dermott, N.W. Ayer; Mrs. Theodora Townshend; Channing Hadlock, James Thomas Chirurg Co.; Frank Townshend, Campbell -Ewald; Louis Kennedy, Kenyon & Eckhardt; Mrs. Francine McFarland Liebman, Len - Europe boundThese Radio-Televi- wives were in a party of 58 which nen & Newell, and Henry Liebman, sion Executive Society members and boarded a chartered KLM jet in Magnavox representative.

34 (BROADCAST ADVERTISING) BROADCASTING, June 6, 1960 FOR ® CAMBUC BUFFS ONLY (If you knows a better 19th 'ole, go to it)

Call it cambuc, bandy -ball, goff. (Folks did, once.) Call it golf. Now we're communicating. If you've never broken a hundred, here's a vicarious thrill for you: the solution to this one breaks a hundred all to pieces.

Suppose you have an 18 -hole golf course consisting of two nines each with the following: Holes 300, 250, 200, 325, 275, 350, 225, 375 and 400 yards long. If you could always strike the ball in a straight line and send it exactly one of two distances, so that it would go either towards the hole, over it, or into it, what two distances would take you around in the fewest strokes?

Send us the correct solution and we'll (1) send you a copy of Dudeney's "Amusements in Mathematics," published by Dover Publications, Inc., N. Y., (2) tell you WMAL -TV's score in the Washington market. wm a 1-tv Channel 7 Washington, D. C.

An Evening Star Station, represented by H -R Television, Inc. .;; ffiliated with WMAL and WMAL -FM, Washington, D.C.; WSVA -TV and WSVA, Harrisonburg, Va.

35 BROADCASTING, June 6, 1960 MIDAS' GOLDEN RADIO -TV TOUCH Establishes brand name as product byword in short four years

By casting its lot largely with broad- national radio (network and spot): CASTING, April 25) and, more recently, cast advertising, a Chicago automotive 1956-none 1958 -75% The Derby Review program before parts company has reaped a golden 1957 -50% 1959 -60% telecast of the Kentucky Derby classic sales harvest and established a brand Percentage spent on national televi- on CBS -TV May 7. Midas also is ac- name in only four short years. sion (network and spot): tive in spot tv in about 35 markets, The Midas muffler has emerged as a I 956-none 1958 -none supplementing its network exposure. product byword to thousands of motor- 1957 -25% 1959 -30% Radio has not been abandoned, how- ists who nearly 350 franchised ever. Midas patronize Percentage spent on national radio - has bought NBC Radio's shops in over 40 states. In an industry tv (network and spot): News on the Hour for 10 weeks start- long identified with grease and grime, 1956-none 1958 -75% ing July 4, marking its return to a Parts the Midas Div. of International 1957 -75% 1959 -90% property it used in the earlier years of Corp. specializes only in auto exhaust its growth. (Another onetime proper- This year, with sales mushrooming system parts-mufflers and tailpipes in- ty: Paul Harvey and the News on ABC, stalled in just 15 minutes time. and a sounder financial structure, Midas which accounted for much of Midas' already has reversed the 60 -30 ratio The man with the golden (or Midas) radio budget and success in 1957 -59.) between radio and tv and is concen- Local Midas dealers also buy local ad- touch is Gordon Sherman, 33- year -old trating more heavily on the visual vice vertising on a co -op basis. president of Midas and president medium. While fall plans have not parent IPC. He believes avidly in broad- Midas' Philosophy Gordon Sher- materialized, through Edward H. Weiss man, an effusive conversationalist with cast advertising. So avidly that in 1960 & Co., its agency, Midas is set co- for roots in the arts (humanities, music, Midas is allocating 85 -90% of its esti- Mining sponsorship (with Minnesota & literature, horticulture), feels strongly mated $5 million advertising budget to Mfg. Co.) of the National Open golf that Midas is more "a fact of nature" air media, with growing emphasis on tournament telecast on NBC -TV June than its product. The muffler is not an network television. 18. Modest Beginning Just as Midas "impulse" item, he claims, and must In the waning 1959 -60 broadcasting be merchandised accordingly. He's en- started modestly to revolutionize that season, Midas sponsors Law currently thusiastic about tv because it creates segment of American business in March People Are Fun- of the Plainsman and "lasting residual impressions." 1956, so, too, did it start modestly to ny on NBC -TV (after dropping the "We use tv to build a solid founda- advertise. same network's Laramie earlier this tion like the scaffolding of a skyscraper. The media breakdown for Midas by It co- sponsored NBC -TV Jack year). Then comes radio, the brick -by -brick in unveiling its new years: Paar Special April, 'skin' of the building which because of Percentage of advertising budget in silent cue -card commercials (BROAD- its rapid- repeat possibilities has a tap - them- from -day -to-day effect on the consumer. And so tv brings to our total advertising the lasting, towering di- mension while radio gives it substance and immediate effect." About advertising generally: "The justification for advertising begins and ends with its ability to educate the consumer on how best to serve his wants. The perver- sion of this fundamental justification seems sometimes to lie in the fact that the less useful or valuable a product is in our society the more advertising it receives. "About those 'silent' tv commercials: We are selling silence and so we seek to sell it silently." Mr. Sherman says he originally started Midas as a means of "mingling the arts with the pursuits of business" and emphasizes the value of human re- lationships with his dealers. His main objective: not only to build a nationwide chain of shops that would sell only mufflers and tailpipes, but also to make Midas synonymous with mufflers and every shop a part of the community. Within a year he had 121 such shops in operation and the list has grown ever since, with saturation in most major cities. Screening Process The pattern of screening prospective Midas dealers is a novel one. Mr. Sherman and aides MIDAS' SHERMAN TALKS MUFFLERS WITH JACK PAAR interview each applicant for "charac-

36 (BROADCAST ADVERTISING) BROADCASTING, June 6, 1960 CHIEF ENGINEER'S REPORT ON RCA -6448

STILL GOING STRONG AFTER 18,000 HOURS OF DEPENDABLE SERVICE ON CHANNEL 30 Read what Chief Engineer Thomas Doody of Connecticut Television writes about RCA -6448: "We here at WHNB, Channel 30, would like to report an RCA -6448 with over 18,000 hours on- air -99% of it in the aural power amplifier of our TTU12 -A transmitter. We attribute much of the longevity of this and other RCA -6448s to improved tube care, particularly the addition of a new water purification system." While such long life is exceptional, it points up the high quality and dependability of the RCA -6448. In fact, increasing numbers of broadcasters are finding that proper care of their RCA -6448s pays off in added hours of top performance -frequently well beyond normal tube life expectancy. Result: low "per hour" tube costs, reduced transmitter maintenance. Get in touch with your RCA Distributor of broadcast tubes for prompt service on all your tube needs. RCA Electron Tube Division, Harrison, N. J. 6la rW 1 The Most Trusted Name in Electronics R ADIO CORPORATION_OE AMERICA rilll"Mniali. . _ ' Ñ ,, I//\ \ r ! °1IIl1\ III ,I.M 11111`r limunion il1;ILT ll: ,1111'/IN11111IninnnnNr ¡i

. Here's how: via WNBQ Here's why: Women make up their minds... and their shopping lists ... in the morning, in the 02- shopping hours.

And more women watch WNBQ weekday mornings (6 am till 12 noon) than any other Chicago station.

One more big reason realistic advertisers count on WNBQ to do their selling in the Chicago market. WNBQ 13 Owned Channel 5 in Chicago Sold by NBC Spot Sales ter, integrity, personality and empathy" ciated mufflers with Midas.) only a modest amount is in spot radio - with the Midas philosophy of public Midas claims the only franchise -dis- tv. Arnold named Alston -Smith & service -with-profit and turns those ap- tribution system of its kind anywhere. Assoc., Greenwich, Conn., as its new proved over to clinical psychologists to Shops, clean and free from character- agency. ascertain whether "they have that with- istic grease and clutter, are located in them that needs Midas." (Dealers strategically so that a motorist is never Sunkist Growers, L.A., appoints Leo must feel independent and secure to more than a few minutes away from Burnett Co. as agency for its fresh best serve the public he feels.) A group rectifying a faulty muffler. Each car- lemon advertising, effective Nov. 1, of "field counsellors ", recruited largely ries a large stock for every make and 1960. Budget, spent largely in print from the teaching and social science model car (domestic and foreign) and media, is $1.3 million a year. Major ranks, serve as management consultants the muffler and tailpipe costs about $15- portion of the Sunkist advertising, and provide "the central concept on 20. Each muffler is guaranteed "as long more than $5 million annually, is re- which we succeed or fail -the extension as you own your car." There's a nominal tained by Foote, Cone & Belding, L.A. of our leadership." service charge for any replacement dur- Creative work on lemon advertising will Credited for much of Midas' early ing the guarantee period. be handled at Burnett's headquarters in growth was Bozell & Jacobs. Today at While 1960 -61 programming plans Chicago, with an account executive as- the Weiss agency the general approach are still unresolved, "the Midas route is signed to the Los Angeles office. to advertising is explained by Ira undoubtedly via tv," account executive Herbert, account executive: "Midas Herbert feels. With business booming Chicopee Mills Inc., N.Y., Johnson sells primarily a service. We try to get along at a current volume of $40 mil- & Johnson Co., appoints Doyle Dane across to consumers the idea of implied lion, a detour from air media naturally Bernbach, that city, as agency for its superiority of product, dignity and pres- seems unlikely. In any event, Midas baby products division, effective July tige in radio and tv commercials." As confidently expects to add perhaps 100 1, 1960. Lennen & Newell, New York, a result, he points out, Midas has be- more shops and hit $50 million this currently handles the division. The come probably the foremost brand name year. account which is expected to bill about in mufflers in competition with such $700,000 is active in radio -tv spot. firms as AP Parts Corp., Maremont Automotive Products, Rayco Mfg. Co., Agency app'tments Dad's Root Beer Co., Chicago, ap- Walker Mfg. Co. of Wisconsin and Kudner Agency, N.Y., announces its' points M.M. Fisher Assoc., that city, Sears, Roebuck, among others. (An resignation of the Arnold Bakeries to handle advertising for Dad's root agency survey showed that, in Chicago, Inc. account, effective Aug. 31. Billing beer, Flip, Dad's lemon, lime and 50% of motorists interviewed asso- was estimated at $900,000, of which grapefruit drinks.

A touch of the button for a statistic right on the nose Almost anybody can get up market - Automatic Advertising If machines Barnard's president, John P. Duffy, media reports. could talk, they could tell some in- denies that his firm has anything not All you do is set aside plenty of time teresting competitive stories. Over the available to anyone else. "Our only and staff, sharpen pencils and dig in, years, Barnard not only has provided secret is that we have it on punched checking all the classic sources -gov- blue -chip advertisers with market -me- cards," he explains. With the cards, ernment agencies, Sales Management, dia data but also has keyed sales fig- MATEC is billing between $40,000 A.C. Nielsen, Publishers Information ures into "before" campaign plans to and $50,000 a month, a figure Mr. Bureau indexes, etc. It will take a while provide an "after" picture of what the Duffy expects to double this year. and it may keep a squadron busy for advertising dollar produced in terms of weeks with yards of 40- column pads to an advertising -sales ratio. MATEC Going National Until lately, the service has been largely get the media picture in a given prod- files would be a formidable challenge, electronic a neighborhood monopoly. Now agen- uct's distribution areas. But any ad- however, to a competitive spy. All cies across the country are vertiser or agency can-and many do client advertising and sales figures are expressing interest in MATEC and Mr. Duffy, -compile this by original research. And carefully coded so that client identifica- with John Fogarty, director if you're an agency, you cost -account tion is known only to Barnard top of the electronic library, is preparing an itin- it as best you can. management. erary to sell this service A New York tabulating firm doesn't A typical user is a cigarette com- nationally. MATEC is have to make such a project of it, pany. Some years ago the cigarette's set to become an information nucleus though. Barnard does it at the touch advertising agency got Barnard to run connected with national business by telephone wires. of a button. off market and media reports for its Since the computer era began in sales areas all over the country. They MATEC can whip out the most com- earnest 15 years ago, Barnard has been might show population, cigarette sales plicated report in two days. Simpler collecting statistical data and punching potential, local radio coverage, local ones take less time. The equipment it on cards. Media coverages, popula- tv coverage, newspaper coverage, na- that does the job, machines and 15 tion, qualitative factors (income, sex, tional network and /or magazine cover- years' accumulation of cards, occupies etc.), sales figures -all available mar- age, total brand sales or any other eco- an entire floor at Barnard's headquar- keting facts are converted to holes in nomic or media information the cam- ters on Park Avenue South in New IBM cards as the information is re- paign requires. York City, with some 40 people as- leased. By now the marketing library, As monthly advertising and sales resigned to the division. a collection of more than 2 million ports come in, columns are added to No machine has appeared so far to cards, has come into such heavy use in show separate media allocations along- create an advertising campaign. But advertising that Barnard has set up a side product sales and total advertis- MATEC is doing much of the work, new division, MATEC (Media Alloca- ing -sales ratio. The figures are summed giving agencies a billable record and tions Through Electronic Computers). up for quarterly and annual reports. helping the human genius in charge.

40 (BROADCAST ADVERTISING) BROADCASTING, June 6, 1960 G

N a) Ñ Z 6-0 - 0 tO i - m ÿ a N t4 7+ O U- j U - aJ Y t0 n+ 9 N _ co I-. ñ C d m ] d L m -o ÿ ro.= cv 3 cc E m m c.7 ° m i E;co lac c Y oca - ó o ca C . m E co 'c N N O N C E N 3N E O O N N U C m C O - Ó >:-. .M a) a) E ` C C.7 O_ Ó_ '37. ++ w o co Ç o '- o ó > ',) E 'Eo E ó ' m c ó a) ó ç 3 U c) = ca _ - c tN c Áo ti >_o L = C¢N no L a) O O C O L ÿ Q) C c0 +t CU J _ Ó d d o m 4-' E c E O. a.+ -1-.. CD O O a) b0 °o rt0+ L CZ Li- N C O,ÑC O C ú H bD Y a) Q) C i a .0 m W 'ñ0 m +L+ 3 É H a) E 1 ` - C_ G Ç N t0 . m m bO -,0 m C N co T- Ñ c= Cn D. Ñ l0 > G C a) .Ç j Y O = c0 C 6) U â ÿ E C C7 O C N i,-_, c.) aEi Ú _°T-, CD c O t0 C L bD Y S c- yC a) C_ CO .íL-, O V c0 c a) w o C C o N 3 ...1 -` 2 - a) c ca i c O a o. O O H E Ú N a) O a) ..0+ i r: á G) a) Ñ O O N N Ñ O d q. ó Ç . O - á ñ jr ` a) V Ç. z O_ O_ y.` C T C a O. L N ÿ U E 000 1-' O c Ñ N C C c O LO L ,.E3 U0 O_ O- aC) O O, O +O O N C w oo.O t a) a) O fa 0 ¢ N yL.. ? c0 = Q) a) L C O O m f- O O 6) a) fN co _ = O O y - national problem is greater in radio. AYER TALKS TOUGH TO REPS His talk -the only one at the luncheon-made no reference to special dis- Agency hits rate -cutting, off -card deals; counts for summer television although Ayer had contributed to a controversy demands equal rates for similar advertisers on this score only a few weeks earlier N.W. Ayer & Son, one of spot ad- to stabilize the rate situation, Mr. Far - by sending out letters urging reps to vertising's leading practitioners, laid it nath also called for a universal set of consider recommending that summer on the line last week: It served notice definitions for local and national rates. tv rates be lowered because, according that if stations grant local rates or off - Support Sought The first reaction to Ayer and some other agencies, the card deals to one advertiser, it will de- of reps present at the session was one cost of reaching viewers is higher dur- mand that they make the same con- of endorsement. They observed that ing the summer. Representatives are on cessions for any similar clients that Ayer is noted as a "clean" agency record as opposing any such move on Ayer serves. where rates are concerned-that it the ground that special summer dis- If necessary, Ayer will put men into does not seek off -card deals -and counts are unnecessary, unjustified and the field to deal directly with stations many hailed the agency's stand as a unfair to cold- remedy, snow -tire and in its effort to enforce the "most -fav- contribution to their own efforts to other winter- season advertisers (BROAD- ored nation clause" of the AAAA have stations abolish a double standard CASTING, May 23). standard contract form. This could of rates or at least make and stick to mean by- passing station representatives clearly defined distinctions between lo- Y &R `hires' Univac in the placing of time, although Ayer cal and national business. made plain that it had no desire to see Mr. Farnath asked and reps agreed to lighten paper work the reps by- passed on their commis- to circulate the gist of his speech to A million -dollar addition to Young their sions on such sales. station clients. It applied to both & Rubicam's staff begins a first day at This statement on Ayer policy was radio and television stations, although work today (June 6). expressed by L.D. Farnath, vice pres- it is generally agreed that the local -vs: The added staff help comes from ident in charge of the media depart- Remington Rand Univac File -Com- ment, at the private luncheon at which puter Data Automation System -Mod- Ayer was host to some 75 to 100 sta- Big fm deal el 1. As in most automation uses, the tion reps in New York last Wednesday Univac is designed to lighten paper (June 1). It had been expected ever One of fm's largest campaigns work but will not take the place of since plans for the luncheon session -30,000 announcements to be thinking. leaked out the week before (BROAD- broadcast by 13 stations for a full Young & Rubicam, a major agency, CASTING, May 30). year at six spots per day per claims it's the first in the field to Although the luncheon was closed station-got under way June 1 in own an "advanced electronic computer to newsmen on the grounds that Ayer Southern California. system." When the button is pushed was seeking serious results and not The advertiser is Lou Von today, the automated equipment will hunting publicity in its move, details Witte, distributor of Becker begin handling at least 32 accounting of Mr. Farnath's talk circulated rapid- am /fm auto radios. The business operations (formerly processed on tabu- ly. He was said to have made these was placed direct with the stations lating machines) and take a load off the main points, which his audience ap- after negotiating with their as- media department in estimating and plauded and in no way challenged: sociation, Fm Broadcasters of preparing the orders needed in the Ayer is seriously concerned about Southern California. The adver- routine of time and space buying. the application, by many stations, of tised product is the Becker am/ fm When Univac gets used to Y&R and different rates for local and national auto radio, which retails for vice- versa, the automation system may business. If one national advertiser is $179.95. Any listener writing or be applied to broader and more high - granted time at local rates, his com- phoning one of the fm stations level projects such as the processing of petitors are entitled to the same con- may obtain a certificate entitling research data and the compiling of cession. him to an "fm listener bonus" of complex marketing information. Ayer is not saying that rates should a $50 reduction in list price. New Home The new staffer, be lower or higher than they are now. These certificates will give "hired" at the cost of nearly $1 million It just wants rates uniformly applied Becker dealers a means of mea- including installation, will be housed so that comparable advertisers pay suring the effectiveness not only in a specially constructed room on the comparable prices. of the fm campaign but also of 11th floor of Y &R's accounting de- Mr. Farnath reportedly acknowl- the individual stations. The deal- partment at 2 Park Ave., in New York. edged that Ayer had been embarrassed ers will report to FMBSC an ex- The Univac in accounting operations by some of its own clients' being able act count of the number of will be of use, for example, in the bill- -by going direct to stations -to get am /fm sets they install in cars ing and paying aspects of radio and deals for time at lower rates than the each week, which will give the television production. In media com- agency itself had negotiated on a rate - fm broadcasters reliable statistics putation, the automated system can card basis. One client was said to have on the amount of fm listening in find the cost of a proposed campaign come back with deals representing a autos. by sifting through its store of informa- 50% saving over what Ayer had The participating fm stations tion and selecting stations' rates, ad- bought. are: KBBI, KBCA, KCBH, justing these figures according to the Mr. Farnath was said to have called KGLA, KHOF, KMLA and client's contract rate, applying appro- attention to such practices as those KRHM, all Los Angeles; KUTE priate discounts while including the about which both Armour & Co. and Glendale, KDUO and KPLI computation for agency commission. Ayer, as its The final figure agency, have frequently Riverside, KLGF San Fernando, for each schedule in protested: that Armour dealers pay na- KFIL Santa Ana, KRCW Santa a campaign can be obtained in min- tional rates while local packers get the Barbara. utes, the contract forms prepared by a lower, local rates. As part of the move high -speed printing unit.

42 (BROADCAST ADVERTISING) BROADCASTING, June 6, 1960 wcae announ s the appointment f the

DAREN F. Mc ¡ CO., INC. as

National ,¡ - presentatives

WCAE is growing with the NEW Pittsburgh. In

every field . . . Industry ... Retailing ... Civic endeavor ... Culture, a new framework of growth is

emerging . . an even greater Pittsburgh is taking

shape. For more than 30 years, WCAE has been a vital part of that growth.

The new program format at WCAE, encompassing many new program ideas, fits that pattern. More and 5000 WATTS more listeners are tuning to WCAE for leading per-

The sonalities ... the best music . .. tops in news and Quality exciting entertainment. A greater WCAE in a greater Station Pittsburgh.

BROADCASTING, June 6, 1960 43 with common trademark brands and RADIO -TV'S WORLD MARKET common selling methods will bring worldwide gains, the M -E International Its problems, potential noted at IAA congress chief said. Arthur Nielsen Jr., president of A.C. The International Advertising Assn. The 1960 Man of the Year award Nielsen Co., Chicago, told how televi- is notifying Cuba of its concern over was presented to Shirley Woodell, who sion solved a marketing problem in Ger- "suppression" of free broadcasting and recently was a J. Walter Thompson vice many. Mr. Nielsen said a manufacturer publishing. A strongly worded resolu- president who is now living in Chapel successfully introduced a new package tion was read at last week's 12th An- Hill, N.C., and lecturing at the U. of size in large stores of a German metro- nual International Advertising Congress North Carolina. Mr. Woodell was first politan market but found slower ac- in New York. This week the IAA board president of the World Advertising Or- ceptance by rural and small stores. The will act upon it and send it along. ganization in 1938. Nielsen client supplemented distribution More than 500 admen from several Appearing on the opening -day plat- promotion with a strong television cam- continents heard the protest June 1 at form alongside major international ad- paign which jacked up his distribution the luncheon a three vertisers, former NBC Board Chairman opening of -day immediately. "Subsequent experiments meeting. The resolution condemned in- Sylvester Weaver, now chairman of with tv in this area demonstrated that it tervention in operation of the CMQ McCann-Erickson Corp. (International), was an extremely effective medium in television and radio properties and said television has a big role in raising holding both distribution and share, pointed out that operator Goar Mestre world standards, along with modern even with substantially reduced in-store was the first recipient of the associa- marketing. "We pretend to laugh at cul- promotion," Mr. Nielsen told the IAA. tion's International Advertising Man of tural things in America," he said, "and After this experience, the manufacturer the Year award in 1951. IAA said it yet we got 30 million people to watch reallocated some of his budget from in- would "continue to use all of its moral the Royal Ballet for an hour and a store to tv and has successfully com- powers in behalf of maintaining the half; and since, even bigger audiences pleted national distribution of the new freedom of the press and other media have been gained for non -fiction, for package size, the researcher said. so that the free exchange of ideas and cultural coverage, for the classics." Such Ray W. MacDonald, vice president goods and services can continue a communication gain leads to under- of the Burroughs Corp. International throughout the world." standing. Proper use of television, along Division and keynoter of the World Ad Congress, said the free world outside the U.S. and Canada is a market as large as these two countries combined, that it is growing 50 -100% faster and has a potential 10 times as large. The U.S., he said, has 9% of the world's 180 million people and 50 -54% of the productive capacity for goods and services. Chairman of the 1960 IAA Congress was Allen Ref ler of Life International. Deputy chairmen were Sylvan M. Bar- net Jr. of Barnet & Reef Assoc., advertising agency, and C.V. Pickering Jr. of Union Carbide International Co. Robert T. Lund, publisher of Printers' Ink, served as program chairman. $100,000 weekly for N.Y. Coke drive Coca -Cola Bottling Co. of New York will uncap a $100,000 weekly advertising campaign on June 27 to introduce King-Size Coca -Cola in the New York area. Radio and tv will split two-thirds of the ad budget, with radio getting a slightly heavier share than tv, accord- Paris in Hollywood A one -minute man on bicycle carrying a loaf of ing to the client's agency, McCann - commercial with a piquant French bread, a European archway, a water- Marschalk Co. The remaining accent was produced at the Revue splashing fountain, and actor Ray third will go to newspapers. Studios in Hollywood, spotlighting Milland, intoning in an Anglo- The new 12 -ounce the Renault Dauphine. It will be French accent "Tres smart ... that's bottle of Coca - shown on CBS -TV's Markham pro- the Dauphine. And wonderfully eco- Cola has been placed in some 400 gram on June 30 (9:30 -10 p.m.). nomical. Vive la France. Vive is markets, with New York the last major For such a Gallic client as the Re- Dauphine." P.S. The commercial is market on the list, an agency spokes- nault Dauphine, the agency (Kudner so "Frenchy" in flavor ... but note man said last Thursday (June 2). He Adv.) and the film producer (Elliot, the California license plate. A Kud- added that the New York bottling Unger & Elliot) created some ner spokesman said the commercial plant's ad expenditures reached similar realistic continental scenes: cobble- was shown several months ago and proportions in 1956 when the 24- stone streets, a besmocked French- viewers took it in stride. ounce Family -Size bottle was intró- duced.

44 (BROADCAST ADVERTISING) BROADCASTING, Juno 6, 1960 SEE FOR YOURSELF WHY ONE STATION DOES AROUND 80% OF THE LOCAL BUSINESS IN DES MOINES

Most Watched Station ... KRNT -TV! Central Most Believable Personalities ... KRNT -TV! Surveys Study Most Believable Station ... KRNT -TV! (Feb. 1960) Ask Katz Most People Would Prefer KRNT -TV Personalities As Neighbors! for the Most People Vote KRNT -TV facts The Station Doing the Most to Promote Worthwhile Public Service Projects!

Nielsen (Feb. 1960) Wonderful Ratings on KRNT -TV! Ask Katz The Points Where Your Distribution is Concentrated ARB on KRNT -TV! (Mar. 1960) Wonderful Ratings The Points Where the Points Count the Most for You. Ask Katz

Ask Katz See for yourself the list of local accounts whose about strategy is to use this station' almost exclusively. It reads Central Iowa like who's who in many classifications -Foods and Financial Advertisers Institutions, to name a couple.

See for yourself the new, tried and proved power concept of these companies of concentrating on one station. See for yourself how they use this station to get distribution and produce sales. The bold concept used by these companies discards the old strategy of a little here, a little there, a little some place else. Old strategy oftentimes results in a dissipation of efforts.

See for yourself why KRNT -TV regularly carries around 80% of the local business. See for yourself that this station is a big enough sales tool to win your sales battle if it's used in a big enough way. KRNT -TV DES MOINES A COWLES STATION

BROADCASTING, June 6, 1960 45

WGN WINS AGAIN!

For two years in a row, radio station WGN, Chicago, has won the coveted Alfred P. Sloan Award for distinguished public service in highway safety. The citation reads as follows: "WGN Radio in 1959 virtually doubled the traffic safety programming that earned the station a Sloan Award last year. "Notable were its Signal 10 program which imaginatively attacked the problem of traffic law enforcement in a two -state area; a safety slogan contest that drew more than 10,000 entries; its frequent Trafficopter reports, daily providing helpful services to motorists and effectively tied in with instructive safety facts; and, in addition, a heavy volume of safety spots and announcements. "WGN's Safety Crusade doubtless has been an important factor in the recent improvement of Chicago's traffic accident record."

WGN RADIO CHICAGO First in Service TV'S 1ST QUARTER GROSS BILLINGS (Network tv advertiser spending as released Friday by TvB, compiled by LNA -BAR) Estimated Expenditures of Network Television Advertisers Top 25 Network Brand Advertisers By Product Classification First Quarter 3.960 1. Dristan $2,572,758 March Jan. -Mar. Jan. -Mar. 2. Anacin 2,551,128 1960 1960 1959 3. Phillies cigars 2,067,112 4. Bayer aspirin 1,930,483 Agriculture & farming $ 211,481 $ 557,211 5 482,984 5. Winston cigarettes 1,601,206 Apparel, footwear & accessories 659,455 1,306,430 1,025,123 6. Pall Mall cigarettes 1,568,382 Automotive, automotive accessories & equipment 4,706,807 13,625,480 11,525,104 7. Colgate dental cream 1,535,428 Beer, wine 763,080 2,227,144 1,230,584 8. Chesterfield cigarettes 1,510,480 Building materials, equipment & fixtures 252,652 509,543 794,119 9. Tide 1,494,929 Confectionery & soft drinks 1,536,895 4,728,301 3,584,639 10. Kent cigarettes 1,390,723 Consumer services 356,710 1,251,566 1,072,116 11. L &M cigarettes 1,387,881 Drugs & remedies 7,602,442 23,450,652 19,514,590 12. Texaco 1,374,052 Food & food products 10,059,547 30,048,729 30,969,922 13. One -A -Day Vitamin 1,329,067 Freight, Industrial & agricultural development 79,240 193,240 76,843 14. Bufferin 1,240,095 Gasoline, lubricants & other fuels 1,378,198 4,134,698 700,008 15. Viceroy cigarettes 1,197,447 Horticulture 22,547 97,897 38,788 16. Gleem toothpaste 1,185,774 Household equipment & supplies 2,019,349 5,876,509 6,592,822 17. Chevrolet 1,175,779 Household furnishings 834,425 1,610,656 785,660 18. Phillips Milk of Magnesia 1,082,178 Industrial materials 1,820,544 5,822,926 5,642,238 19. Oldsmobile 1,072,042 Insurance 908,726 2,755,651 2,670,688 20. Listerine Antiseptic 1,061,634 Jewelry, optical goods & cameras 915,793 2,459,742 2,003,205 21. Salem cigarettes 1,053,228 Office equipment, stationery & writing supplies 171,299 707,007 1,124,292 22. Plymouth 1,050,442 Publishing & media 7,314 23. Crest toothpaste 1,030,791 24. Marlboro cigarettes 1,028,063 Radio, tv sets, phonographs, 25. Gillette razors and blades 1,022,187 musical instruments, accessories 3 41, 241 1,048,900 1,594,072 Smoking materials 6,426,847 19,855,269 19, 901, 263 Top 25 Network Company Soaps, cleansers & polishes 6,419,088 17,936,562 16,997,191 Sporting goods & toys 258,099 610,275 605,402 Advertisers Toiletries & toilet goods 9,783,053 28,085,438 25,186,452 First Quarter 1960 Travel, hotels & resorts 186,749 496,021 471,463 1. Procter & Gamble $11,638,542 Miscellaneous 832,050 2,439,414 1,929,860 2. American Home Products 8,682,839 Total $58,546,317 $171,842,575 $156,519,428 3. Lever Brothers 7,597,976 4. General Motors 5,844,404 5. Colgate- Palmolive 5,806,258 Brand Advertisers Top 15 Network Company 6. General Foods 5,104,698 Top 15 Network 7. Sterling Drug 4,339,769 March 1.960 Advertisers 8. R. J. Reynolds 3,541,857 $903,739 9. Ford Motor 3,452,881 1. Dristan March 1960 10. General Mills 3,294,993 Anacin 860,934 2. 1. Procter & Gamble $4,346,236 11. Kellogg 3,146,226 3. Bayer aspirin 680,222 605,615 2. American Home Products 3,020,202 12. Liggett & Myers 3,114,851 4. Phillies cigars 3. Lever Brothers 2,599,425 13. 595,247 Chrysler 3,040,400 5. Texaco 4. Colgate -Palmolive 1,943,119 14. Texaco 2,959,160 6. Winston cigarettes 563,246 5. General Motors 1,845,204 15. Gillette 2,899,688 7. Tide 559,196 6. General Foods 1,647,339 16. Brown & Williamson 2,886,182 8. Colgate dental cream 549,336 7. Sterling Drug 1,505,569 17. American Tobacco 2,608,830 Ford 9. Chesterfield cigarettes 495,389 8. Motor 1,333,199 18. Bristol -Myers 2,586,715 9. R. J. Reynolds 1,276,147 19. Philip Morris 2,528,593 10. Gleem toothpaste 482,020 10. Kellogg 1,081,848 Vitamin tablets 469,952 20. National Biscuit 2,496,876 11. One -A -Day 11. Texaco 1,062,940 446,260 21. Miles Laboratories 2,346,659 12. Pall Mall cigarettes 12. Chrysler 1,059,490 22. National Dairy Products 422,342 2,178,588 13. Viceroy cigarettes 13. Brown & Williamson 994,978 23. Bayuk Cigars 2,086,933 14. Bufferin 413,475 14. General Mills 983,616 24. Pharmaceuticals 2,077,911 15. Kent cigarettes 402,455 15. Gillette 899,831 25. P. Lorillard Co. 2,043,600

CRUSADE objectionable to the AAAA Inter- forceful at times, itself," Mr. Gamble AAAA'S change Committee, which reviews the noted that in matters of taste, "persua- Calls for good taste advertising. If the committee agrees sion is our only tool." No agency, no it is objectionable, the agency responsi- advertiser, no advertising club or or- as well as ad truth ble for placing the advertising, and ganization can tell any advertiser not presumably for producing it as well, to use any medium without being of the Better Augmenting efforts is notified and is expected to take cor- guilty of illegal restraint of trade, he Business Bureaus to work with adver- rective measures. If it does not, the stated. He commented that "this would tisers, agencies and media to maintain committee reports the case to the be regulation by elected representatives truth in advertising, the American AAAA Board of Governors. in industry and there's no difference Assn. of Advertising Agencies is launch- This system has worked so well on between this and regulation by elected in ing a drive to maintain good taste a national basis that the AAAA board representatives in government. advertising as well. unanimously agreed to try it on a local "We must feel our way along care- The new plan is essentially an ex- basis, Mr. Gamble said. The AAAA fully, thoughtfully and soberly" in any tension of the interchange plan operated local councils in some 20 cities have efforts to improve taste in advertising, by AAAA nationally. Frederic R. been asked to confer with advertising he said, pointing out that taste is a Gamble, AAAA president, discussed organizations and with media in their less tangible thing, more subject to in- the plan with the Southern California areas, as well as with the Better Busi- dividual variations of interpretation, Council of AAAA, as well as with ness Bureaus, to put it into effect. Be- than truth. To aid the local groups in many of its 74- member agencies, Tues- ginnings have been made in more than the various communities with the task, day (May 31) in Los Angeles. a dozen cities already, he said. the AAAA Interchange Committee will Under the interchange plan, media, Unlike the government, which can process complaints submitted about lo- advertisers or agencies can submit com- use force to insure truth in advertising, cal and regional ads so far as they are plaints about advertising they consider or the BBB, which "can get pretty able.

48 (BROADCAST ADVERTISING) BROADCASTING, June 6, 1960 c- c-

.41

L J MGM -TV now offers V THE BEST OF PE: 1 Z fi_ IL Fun for everyone with Pete Smith! The whole family will want to tune in on these comedy treats which will build HILARIOUS HI RATINGS for your station any hour of the day or night. We've selected 101 of Pete Smith's very best Wire, specialties for perfect programming as a % hour write or phone show across the board or integrated into a pep -up MGM 'TV comedy hour... or spotted ahead or after a feature film. 1540 Broadway Hurry and get full information while your market is still open. New York 36, N.Y. Judson 2 -2000 P. S. (Programming Suggestion) Don't forget the 135 great M -G -M cartoons are still available first -run in a number of markets. TV AD COSTS ARBITRON'S DAILY CHOICES Burnett's S.H. White ARB Listed below are the highest -ranking television network shows for each day of the week May 26 -June 1 as rated by the multi -city Arbitron tells how to trim them Instant ratings of America Research Bureau. Date Program How do production costs of tv com- and Time Network Rating Thur., May 26 Untouchables (9:30 p.m.) ABC -TV 21.7 mercials get out of control? Fri., May 27 The Detectives (10 p.m.) ABC -TV 23.2 In many ways, but the responsibility Sat., May 28 Gunsmoke (10 p.m.) CBS -TV 27.3 lies with the agency producer, who "is Sun., May 29 What's My Line (10:30 p.m.) CBS -TV 21.8 Mon., May 30 Danny Thomas (9 p.m.) CBS -TV 22.2 a much more important cog than is Tue., May 31 Garry Moore (10 p.m.) CBS -TV 21.8 sometimes realized." This was the as- Wed., June 1 U. S. Steel Hour (10 p.m.) CBS -TV 20.2 sertion last week of S. Hooper White, Copyright 1960 American Research Bureau New York manager, tv commercial production, Leo Burnett Co. He added, "your control of production costs in tel- him, with the intent of the commercial 000, also moving from Cohen, Dowd evision commercials is no better than completely agreed upon." & Aleshire. the creative ability of the agency pro- Mr. White gave a series of "check- New executives are Michael A. Ray- ducer involved." point questions which must be satis- mond, senior vice president of Cohen, Mr. White spoke Thursday (June 2) factorily answered every time a com- Dowd & Aleshire, who becomes senior at the Assn. of National Advertisers' mercial or a commercial series is vice president and group supervisor of workshop on advertising administra- planned for production." He said each Grant, and Marion Mac Donald, senior tion and financial control at the West- question must be answered "yes" for tv -print writer, Dancer, Fitzgerald & chester Country Club, Rye, N.Y. success. His list: Sample, who goes to Grant as copy The reason why a $6,000 commer- (1) First and last, is the idea a good group head, package goods. Additions cial may finally cost as much as $10,- one for selling my product? Does it sell come on heels of company's transfer 000, Mr. White said, "usually can be with believability? Will they want to of domestic headquarters to New traced to lack of understanding and have my product around the home York under President Elliott Plowe proper communication between many next year, too, because of this com- (BROADCASTING, May 30) and other people. Perhaps when the agency pro- mercial idea? business acquisitions, including Fiat car ducer said 'we'll have music in the (2) Are we allowing enough pre-pro- account. Agency expects to recoup win- sound track,' he meant existing library duction planning time? Are the right ter's $17 million Dodge loss by fall this music, while the client thought of new, people present at the meeting? year. original music involving composition (3) Should the commercial be done scoring, recording session and pay- in animation, in live action, on film or ments to individual musicians. This video tape? Should it combine elements Business briefly misunderstanding alone could cost of live action film and animation? Have Taking a ride Oldsmobile Div., Gen- $3,000." we decided to use the best production eral Motors Corp., has picked up alter- Counting the Cost Mr. White sug- methods or combinations of methods for nate -hour sponsorship of NBC -TV's gested that the client participate "ear- the most effectve selling job? Michael Shayne, new mystery- detective ly" in the production. "A client should (4) Have we agreed to allow enough series scheduled for the 1960 -61 season have an idea thoroughly explained to time to successfully produce the com- (Fri. 10 -11 p.m. NYT). Pittsburgh mercial material? Plate Glass was previously signed for (5) Will its eventual production cost alternate thirds of the Richard Denning Big Bud buy be in line with the general television starrer. Agency: D.P. Brother & Co., budget, including media costs? Anheuser- Busch, St. Louis, will Detroit. (6) Do I trust the ability and sponsor The Third Man, NTA com- petence of the people assigned Dramas booked John H. Breck Inc. half-hour series starring to car- Michael ry out the idea? (hair and scalp preparations), Spring- Rennie, for Budweiser beer, in (7) Will I be wise enough to not only field, Mass., has purchased one -half one of the largest sales in the his- make suggestions but to listen to the sponsorship of All -Family Classics, a tory of television film syndication other experts involved? series of six two -hour dramatic specials (AT DEADLINE, May 30). The (8) And to repeat the first question based on some of the world's greatest contract gives the brewer the pro- which must be answered: Is the idea a novels, to be presented next season on gram for the entire country ex- good one for selling my product? This CBS -TV. The series will be produced cept for New York. It is expected is not a silk -purse- from -a- sow's -ear by David Susskind for Talent Associ- that Budweiser will sponsor the business. ates Ltd., in association with CBS -TV. program in more than 100 mar- Each program will be broadcast in two kets. will be made available to It installments of one hour each, from other advertisers for co- sponsor- Grant adds more 7:30 to 8:30 p.m. on successive nights. ship in some market and in others Grant Adv., New York, has added Two are slated this fall and four after on an alternate week basis. Harry three accounts and two more execu- Jan. 1. Agency: Reach, McClinton & Cheeley, president of D'Arcy tives in latest move of aggressive re- Co., Boston. Adv. Co., St. Louis, Budweiser covery drive. Accounts are Delka Re- agency, said 41 different program search Corp., (Armor -Cote chemical Campaign afloat The Charles E. series were screened before The coating being readied for market), Hires Co., Phila., is promoting the hot Third Man was picked. The 39 Ridgewood, N.J., expected to bill $2 weather compatability of Hires root episodes have all been filmed, million; Lovable Brassiere Co. of At- beer and ice cream when mixed into partly here, partly abroad, with a lanta, Ga., to bill $400,000, formerly a root beer "float." To accomplish total production budget of $2 with Cohen, Dowd & Aleshire, and this the company will use some $250; million. Joseph H. Meyer Bros. (Richelieu 000 worth of print, tv, radio, outdoor Pearls), Brooklyn, N.Y., billing $100,- and transit advertising, built primarily

50 (BROADCAST ADVERTISING) BROADCASTING, June 6, 1960 Fargo is the SPENDINGEST city in the U.S. A.

And WDAY gets by far the biggest audience in this 54 - county area!

The Consumer Markets pages of "Radio Rates" PULSE AREA REPORT (54 COUNTIES) JAN. 19 - FEB. 13, 1959 show that Fargo is the No. 1 city in the U.S.A., SHARE OF AUDIENCE -IN -HOME & OUT -OF -HOME for Retail Sales Per Family! 6 A.M. -12 N. 12 N. -6 P.M. 6 P.M. -Mid. Also -the Jan. 19 -Feb. 13, 1959 Pulse Area WDAY 24 23 24 Survey shows that WDAY is by far the top station STA. B 12 15 16

STA. C - 9 10 10 among 37 that compete for audience in our 54- STA. D 8 8 8 county area. STA. E 6 6 6 STA. F 3 4 3 All this confirms the wisdom of you advertisers 32 Others 38 34 33 who have been choosing WDAY since 19221 There just ain't no station anywhere else in the U.S. that does so much - for so many - for so WDAY little! Ask PGW! FARGO, N. D. NBC 5000 WATTS 970 KILOCYCLES

illirr PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BROADCASTING, June 6, 1960 51 around local media. The campaign extension of its affiliation with Dudley and its agency, BBDO Minneapolis. A will be supported by local franchised Turner & Vincent (Overseas) Ltd. of plaque and a camera were given the bottlers and will seek tie -in support London to include an association with KFSD -TV merchandising department from supermarkets, dairy companies, Publivinco (Europe) Societe Anonyme, and a polaroid camera was given Mr. chain store fountain operations, etc. network of 54 agencies in 40 countries. Abernethy in recognition of his cam- Self-liquidating premiums such as ice MW &S has been associated with Dud- paign on behalf of the company. cream scoops and root beer steins will ley Turner & Vincent since 1955. be available in many markets. DT &V was a prime mover in the de- New quarters On June 30, Botsford, velopment and recent incorporation of Constantine & Gardner will move from Publivinco. 115 SW 4th Ave., Portland, Ore., Also in advertising where it has been located for 40 years, Chun King prize J.W. Abernethy, to the fifth floor of the newly con- Hands across the sea Mogul Wil- merchandising director of KFSD -TV structed wing of the First National liams & Saylor, N.Y., last week an- San Diego, won for his station first Bank Bldg., 400 SW 6th Ave. Some nounced its expansion into the Inter- prize in a nationwide contest for tv 4,200 square feet of space has been ac- national advertising field through an stations sponsored by Chun King Foods quired under a long -term lease.

THE MEDIA TV IS NOW IN 87% OF U.S. HOMES Nielsen figures show year's increase of 1.2 million

Television homes in continental U.S. JANUARY 1960 SPRING 1959 increased 1.2 million between Spring Total Homes Television Homes Total Homes Television Homes 1959 and January 1960, reaching a TOTAL U.S. 52,000,000 45,200,000 87 %, 51,350,000 44,000,000 86% total of 45.2 million representing 87% NORTH EAST 13,057,000 12,043,800 92 12,978,300 11,851,960 91 of U.S. homes. New England 2,951,800 2,725,060 92 2,933,500 2,682,020 91 Connecticut 707,700 655,550 93 699,900 642,330 92 Latest estimates are being released Maine 260,900 234,580 90 259,300 230,540 89 today (June 6) by A.C. Nielsen Co., Massachusetts 1,461,700 1,358,160 93 L455,600 1,339,770 92 New Hampshire 168,200 153,320 91 166,800 150,420 90 with breakdowns by state and region. Rhode Island 249,800 232,810 93 246,900 228,150 92 County -by- county figures will be made Vermont 103,500 90,640 88 105,000 90,810 86 available in mid -July. Middle Atlantic 10,105,200 9,318,740 92 10,044,800 9,169,940 91 New Jersey 1,751,500 1,628,530 93 1,723,600 1,587,620 92 Canadian television homes totaled New York 5,084,000 4,694,940 92 5,079,900 4,643,920 91 3,423,410 or 80% of all Canadian Pennsylvania 3,269,700 2,995,270 92 3,241,300 2,938,400 91 homes as of January 1960, according NORTH CENTRAL 15,611,500 14,061,900 90 15,367,200 13,690,930 89 to the Nielsen estimates. Breakdowns East North Central 10,917,100 10,032,610 92 10,725,300 9,764,150 91 for eight of the nine provinces also are Illinois 3,106,600 2,848,170 92 3,040,500 2,760,050 91 Indiana 1,424,200 1,297,250 91 1,401,700 1,263,900 90 provided, Newfoundland data (as well Michigan 2,336,700 2,151,580 92 2,296,400 2,095,690 91 as county figures for the other provin- Ohio 2,898,200 2,700,660 93 2,851,800 2,635,890 92 ces) to be available later. No figures are Wisconsin 1,151,400 1,034,950 90 1,134,900 1,008,620 89 West North Central 4,694,400 available to permit comparisons with 4,029,290 86 4,641,900 3,926,780 85 Iowa 859,800 775,950 90 843,200 753,940 89 1959. Kansas 675,300 557,660 83 678,100 549,630 81 In continental U.S. highest tv pene- Minnesota 974,300 897,360 87 967,900 830,820 86 Missouri 1,373,300 1,215,750 89 1,342,300 1,175,110 88 tration is still in the Northeast (92% Nebraska 443,000 372,520 84 437,700 362,120 83 as against 91% in early 1959). One North Dakota 170,600 124,890 73 172,500 122,410 71 other region, the North Central, has South Dakota 198,100 135,160 68 200,200 132,750 66 reached the 90% level (89% a year SOUTH 14,968,000 11,908,440 80 14,684,300 11,425,320 78 ago). The South is up from 78% to South Atlantic 6,971,300 5,700,400 82 6,792,100 5,441,210 80 Delaware 126,900 116,850 92 128,700 117,290 91 80% and the West from 85% to Dist. of Columbia 243,500 223,900 92 241,600 219,640 91 86 %. The new penetration figures Florida 1,448,500 1,177,440 81 1,344,700 1,074,160 80 take into account the growth in Georgia 1,024,400 809,900 79 1,011,600 780,990 77 total Maryland 865,600 776,940 90 845,900 748,920 89 homes as well as the rise in tele- North Carolina 1,115,400 877,480 79 1,107,200 850,300 77 vision homes. South Carolina 594,900 459,800 77 583,700 438,780 75 Virginia 1,039,500 854,550 82 1,016,400 816,240 80 The latest ACN regional and state West Virginia 512,600 403,540 79 512,300 394,890 77 estimates are reprinted below with East South Central 3,188,300 2,366,000 74 3,149,400 2,274,480 72 comparable figures as of Spring 1959. Alabama 838,600 638,230 76 831,700 616,560 74 Kentucky 831,100 622,170 75 824,000 603,010 73 The January 1960 estimates for Can- Mississippi 555,700 354,310 64 557,600 339,340 61 ada and breakdowns for eight of its Tennessee 962,900 751,290 78 936,100 715,570 76 provinces also are reproduced. The U.S. West South Central 4,808,400 3,842,040 80 4,742,800 3,709,630 78 Arkansas 482,100 344,100 71 485,800 337,020 69 total-homes figures are from "Sales Louisiana 855,800 676,420 79 855,500 661,600 77 Management "; television -homes esti- Oklahoma 679,700 556,310 82 678,400 545,010 80 Texas 2,790,800 2,265,210 mates were derived by ACN by applica- 81 2,723,100 2,166,000 80 tion of growth rates and of television WEST 8,363,500 7,185,860 86 8,320,200 7,031,790 85 ownership penetration patterns. Data Mountain 1,946,600 1,528,330 79 1,904,200 1,456,380 76 Arizona 357,200 297,940 83 331,900 270,070 81 for both total homes and tv homes in Colorado 514,600 425,520 83 511,900 412,690 81 Canada were compiled by A.C. Niel- Idaho 185,600 142,100 77 184,300 137,360 75 sen Co. of Canada Ltd. Table continues on page 54

52 BROADCASTING, June 6, 1960 Model 491 -Al Insert May Be Placed At Any Position On Raster

Create Electronic Wipes Spotlight Electronic Pointer With Motion

i ' I TELECHROME SPECIAL EFFECTS GENERATOR

First, Telechrome provided broadcasters with a vastly improved system for producing a wider Now, engineering 490WA1 Waveform variety of dramatic wipes, inserts, keying and other special effects. Telechrome generator. Generates to create many hundreds more effects keying signals for the introduces the "Joy Stick" Positioner. This makes it possible 72 different wipes. and to move wipes, inserts, keying or other special effects to any place on the TV screen. The effects are startling! A new era in program creativity begins now! Ask to see the "Joy Stick" Positioner demonstrated, today! 490SA1 Switching Amplifier. Combines Write, Wire, Phone for Literature two picture signals in accordance with applied keying wave- COLOR TV INDUSTRIAL INSTRUMENTATION TELEMETRY form.

TELECHROME MANUFACTURING CORP. 28 RANICK DRIVE AMITYVILLE, N.Y. 490RA1. Remote Con- trol Unit. Selects and Lincoln 1 -3600 controls desired effect. Designed for Cable Address: COLORTV console or desk mounting. Easily TWX: AMITYVILLE NY2314 modified for inte- AT THE FRONTIERS OF ELECTRONICS gration into existing studio facilities. Complete with pow- WESTERN ENGINEERING DIVISION 13635 Victory Blvd., Van Nuys, Calif., STate 2 -7479 er supply - 512CR1 MIDWESTERN ENGINEERING DIVISION 106 W. St. Charles Rd., Lombard, III., MAyfair 7-6026 SOUTHWESTERN ENGINEERING DIVISION 4207 Gaston Ave., Dallas, Tex., TAylor 3 -3291 Available Portable or Rack Mounted Continued from page 52 issues that are unpopular with the JANUARY 1960 SPRING 1959 government, the industry and the Total Homes Television Homes Total Homes Television Homes churches," the council stated. TOTAL U.S. 52,000,000 45,200,000 87% 51,350,000 44,000,000 86% Warning on Methods "Managerial, WEST (Cont.) sales and programming personnel of Montana 213,900 137,040 64 212,100 131,280 62 the broadcasting industry should be in- Nevada 89,600 69,040 77 88,400 66,400 75 New Mexico 245,900 182,150 74 234,100 168,790 72 volved in face -to -face communication Utah 243,500 216,060 89 241,500 211,830 88 within the life of the church and com- Wyoming 96,300 58,480 61 100,000 57,960 58 munity, while the churches should con- PACIFIC 6,416,900 5,657,530 88 6,416,000 5,575,410 87 stantly analyze, discuss and assess, "the California 4,901,300 4,401,480 90 4,929,000 4,368,640 89 document stressed. The study docu- Oregon 588,500 466,920 79 579,800 449,580 78 Washington 927,100 789,130 85 907,200 757,190 83 ment warned, however, against a tendency "often observed," of making Canada -January 1960 Total Television superficial, intolerant and dogmatic Homes Homes* group judgements of films, tv and radio CANADA (9 Provinces)t 4,266,800 3,423,410 80% programs and of enforcing those judg- Maritimes 319,000 228,930 72 Prince Edward Island 23,200 14,390 62 ments by authoritarian methods. Other Nova Scotia 165,700 129,980 78 recommendations included: Basic re- New Brunswick 130,100 84,560 65 search Quebec 1,123,000 983,130 88 on the relation of the churches Ontario 1,547,700 1,336,930 86 to the broadcasting industry; more as- Prairie Provinces 810,700 536,860 66 sistance by national church agencies in Manitoba 230,800 159,610 69 Saskatchewan 243,300 148,000 61 communication training; development Alberta 336,600 229,250 68 of imaginative, highly trained and the- British Columbia 446,400 337,560 72 Includes TV homes for counties with less than 10% ownership. ologically sensitive producers, tech- t Newfoundland available at later date. nicians and artists, and re- examination by the denominations and the national & FCC The council would encourage the council itself of their present work in CHURCHMEN FCC to set up local boards of review the mass media" toward the end that They tell commission and to hold public hearings at the local these instrumentalities will become level to evaluate the performance of agents of the total mission of the `improve enforcement' radio and tv stations in cases where church in the modern world." questions have been raised as of Churches to their Participants in the study commission, The National Council operation in the public interest." The "improve appointed by the General Board in its last week urged the FCC to broadcasting industry has an "obliga- and its means meeting in February 1958, included its disposition to enforce tion not only to avoid offense, already has but to Sig Mickelson, president of CBS News; of enforcing the power it help broaden the intellectual and spir- on the Herbert E. Evans, president of Peoples to grant or withhold licenses itual horizons," the statement continued. demonstrated readiness of sta- Broadcasting Corp., Columbus, Ohio, basis of In in the public interest." regard to specific matters in pro- and Spypros P. Skouras, president of tions to operate gramming, The recommendation, among several the industry should also 20th Century Fox. The group's find- "assume more responsibility in present- directed at the FCC, was incorporated ings were reported to the General ing a wide range of viewpoints on the Board in the final report of a commission set for action by its chairman, Dr. paramount issues of peace, disarma- up two years ago to study the role of Wilbour E. Saunders, president, Col- ment, nuclear fission, and radio, tv and films in religion. The even on gate- Rochester Divinity School. council's 250-member General Board, meeting in New York June 1 -2, ap- KOYE joins CBS proved at its opening session the com- Good start KOYE 1 4,500 -word statement, which El Paso, Tex. (1150 kc, mission's kw, daytime only), signed the council's 33 affiliated KAPE San Antonio, which as CBS Radio now goes to affiliate for their study and com- made its air debut last Wednes- effective June 30. Station is denominations owned by Coronado Broadcasters, ment. day (June 1), already is sold out headed by John S. Chavez as president In a declaration of purpose the coun- for the next month and was rep- and general manager. It will replace cil's General Board affirmed that the resented before it went on the KROD El Paso (600 kc, 5 kw) in the the churches is not limited air. KAPE, assigned 500 w day- "Task of CBS Radio lineup. to the expression of concern over spe- time on 1480 kc, is owned by cific mass media programs that are oilmen Sid and Charles Katz, also harmful. It is certainly not to attempt the station's vice presidents, RAB cites local spots Arthur Riklin, in retail business over -all censorship. It is rather to take What are the country's and president, and Sam Riklin, most effec- positive steps to help like- minded per- tive radio formerly account executive with commercials? Radio Adver- sons and groups to be wise stewards tising Bureau, Pitluk Adv., that city, secretary- which already honors the for the public good of those intruments "most effective" treasurer. Charles (Bud) Lutz national commercials, which God has made available." is last week announced the station manager. A feature of similar awards Legal Mandate The council called will be made at the regional level via the new good -music station is a on the churches to "speak representa- a continuing survey fishbowl studio in which air per- among its 1200 - tively to the FCC and to Congress and plus member stations. sonalities may be seen from the They have been to urge the FCC to fulfill its legal man- asked to supply a tape or disc street. KAPE is represented na- of the date to supervise and regulate," noting announcements they consider "effective, tionally by Forjoe & Co., New that testimony given before the FCC by outstanding and a top -notch selling the national council staff last December York, and locally by Clyde Mel- ville Co., Dallas. tool," together with a short account of was an instance of this principle in op- the commercial's radio history. Win- eration. ners, who will be awarded golden rec- 54 (THE MEDIA) BROADCASTING, June 6, 1960 WILL SUCCESS SPOIL KMTV?

t hasn't! This month, KMTV earned five of the six annual Omaha Radio /TV Council 'Gold Frame' Awards for Pub-

4%0 lic The 7 Service Programming. other two Omaha stations combined received only one. It's been the same story for tts>: years. In 1959, KMTV earned ;0'0I`% Cbg; erg t .... í,pjie.:to.I` á to five of six 'Gold Frames' and in both 1958 and 1957, KMTV received four of the six. In addition, KMTV's Floyd Kalber has been a consistent winner in the category of General News, and KMTV's Joe Patrick has just been voted, by his competitors, 'Nebraska's Sports- caster of the Year.' For two consecutive

years KMTV's Art Department has had the only station -produced Art accepted for the Omaha Artists and Art Directors Exhibition, and in 1959, received over thirty percent of the total awards given! These successes are reflected in National, Regional and Local Sales, and in overall audience position. Can you have better reasons to see Petry about THE PERPETUAL WINNER KMTV 3 OMAHA TV CODE GETS ITS MAN FOR N.Y. It's Stockton Helffrich of NBC, a friendly censor

NAB has hired a top -flight net- uation from Penn State U. in 1933. program director of the Compton work censor to direct the tv code In 1935 he became assistant man- agency. He knows how to deal with office it will set up in New York. ager of the department, became temperamental and stubborn authors Stockton Helffrich, 48, veteran manager of continuity acceptance and executives who have a job to do. NBC continuity acceptance direc- in 1942 and was promoted to di- He qualifies his approach to com- tor, was named to the post June 2 rector in 1955. During World War mercial copy this way. "We must at a meeting of the NAB Tv Code Il he served as a lieutenant in the keep in mind the advertiser's right Review Board in Washington. Navy. to get a message across." E.K. Hartenbower, Meredith Sta- With 36 colleagues, Mr. Helffrich As he enters the new assignment, tions, who heads the code board, has been umpire of good taste for he is keenly aware of the broadcast- said naming of Mr. Helffrich and NBC networks. In 1948 he orig- ers' side of copy clearance. "I want establishment of the New York of- inated CART, a continuity accept- to help maintain the best standards fice this summer are part of the ance radio and tv monthly report and greatest degree of consistency general expansion of ty code activi- distributed to industry and media among broadcasters," he said. Here ties. sources. He is the father of four he will run into the familiar effort Mr. Helffrich and Edward H. teenagers and a pre -school child, of an agency or advertiser to break Bronson, NAB director of tv code living in Jackson Heights, Long down barriers by the foot- in-the- affairs, will report to Charles H. Island, N.Y. door technique. Tower, who moves this week from As director of the code office in Take an example: An agency NAB labor- economics manager to the advertising industry's control comes up with a new copy theme the association's television vice pres- point, Mr. Helffrich expects to be for a personalized product and soon idency. Mr. Tower succeeds Thad within walking distance of many runs into a network clearance prob- H. Brown Jr., who has resigned to major agencies as well as adver- lem. One network refuses to touch enter private law practice. tisers. A site for the NAB office in the commercials because of ques- Mr. Hartenbower said Mr. Helf- New York has not yet been an- tionable taste. The agency shops frich "will concentrate at the outset nounced but it's expected to be con- around and gets clearance from an- on providing service and advice to venient to important facets of the other network. Then it plays one agencies and advertisers wishing to broadcast medium, including net- network against the other. Or the create material in conformity with works, as well as sponsors. agency plants a spot campaign out- the tv code." Mr. Bronson will con- The Light Touch Stockton side New York and returns to the centrate on industry activities relat- Helffrich's 25 years in assorted NBC objecting network wth the observa- ing to the code. censorship roles have taught him tion, "Well, it's good enough for A Practical Hand The man valuable lessons in ways to prevent them, why isn't it good enough for who's been tapped as chief censor bad taste and false claims from get- you." of tv advertising on Madison Ave. ting on the air. Early Warnings It's a liaison job has been doing that sort of thing for He likes to say, "He censors best Mr. Helffrich is undertaking in New a quarter- century. who censors least." Scanning thous- York. He hopes to stop many ob- Stockton Helffrich takes to the ands of pieces of copy a month has jectionable copy themes in the shoot- NAB code job the experience, con- blessed him with the knack of smell- ing-script or storyboard stage. tacts and temperament needed for ing out trouble spots. Even more important, he hopes one of the industry's toughest as- Mr. Helffrich learned the niceties agencies and advertisers will consult signments. of diplomatic censorship in the mid - him during the early planning stage. Mr. Helffrich joined the NBC 30s under NBC's Lewis H. Titter - Then, too, he will have the benefit script department shortly after grad- ton, now vice president and radio -tv of personal experience with all net- ord plaques, will be selected periodical- attend a special Illinois judicial con- in giving his testimony, to detract from ly from among the station nominees. ference at Northwestern U.'s down- the independence of the court, and to RAB will also add winning commercials town Chicago campus June 9 -10. As create misconceptions with respect to its library of more than 4,000 radio was the case last year, they will con- thereto and should not be permitted." selling messages. sider the possible adoption of Canon It's known that there are sharp dif- 32, applicable only to Illinois and apart ferences of opinion among the various from the American Bar Assn.'s simi- Illinois judges over the merits of the Illinois judges study larly restrictive Canon 35. proposed canon, which failed adoption court -access canon Text of Canon 32 follows: at a similar conference in 1959. There "Proceedings in the court should be has been some sentiment for permitting The Illinois judiciary will face up to conducted with dignity and decorum. limited photography in the courts, but an old problem when judges convene The taking of photographs in the court- no specific recommendations were of- at a special conference in Chicago this room during sessions of the court, or fered by a special committee for tv week -whether to adopt its own state during recesses between sessions, and films. canon prohibiting radio -tv coverage of the broadcasting or televising of court Meanwhile, the American Bar Assn. courtroom proceedings. proceedings tend to turn the judicial all -media group has been marking time Judges from the state supreme court proceedings into a performance, to in- on efforts to obtain a foundation grant and all circuit and appellate courts will vite histrionics, to distract the witness for financing a study on the effects of

56 (THE MEDIA) BROADCASTING, June 6, 1960 work continuity departments and household services, cosmetics, depi- will be able to draw on their opin- latories and odor refreshers. People ions. read in private, as a rule, but they New York liaison will be main- watch television in groups. One tained by the NAB with the Assn. of person or one type of audience will National Advertisers, American Assn. react in an entirely different man- of Advertising Agencies, Advertising ner from another. Federation of America, Better Busi- "We try not to be puritanical but ness Bureau, other media associa- it isn't always easy. Many viewers tions and dozens of groups con- feel the least little departure from cerned with what goes on the tele- their private credos of good taste vision air. An important start in and ethics marks a malicious that direction was made last year by growth calling for quick surgery." the NAB's Washington code men - Commercial Study At NAB he Edward H. Bronson, director, and will shift his principal effort from Harry Ward, assistant director. script editing to commercial copy. They worked under Donald H. Mc- "I may be arbitrary at times but Gannon, Westinghouse Broadcast- I hope I'll never be a headache," ing Co., who completed his term as he said. tv code chairman in April. Mr. Helffrich runs a well -or- This process has continued under ganized shop. He is somewhat of the new code chairman, Mr. Har- a precisionist, a necessity in this tenbower. Now it will become a exacting type of work. In confer- MR. HELFFRICH fulltime function. The advertising ence or on the platform he is af- groups have shown willingness to fable as a rule, quick- speaking and 25 -year veteran in the field cooperate in keeping programs and articulate. His philospohy is coop- advertising clean and truthful. erative, another desirable trait in from the first definite offer to ap- Wave of Criticism The autumn - an industry censor. proval by the code board June 2. winter quiz scandals and payola Amateur and eager censors who Members of the tv code board charges complicated this phase of ply congressional committees, fed- at the June 2 meeting were, besides code operation by creating a new eral agencies, the advertising busi- Chairman Hartenbower, Mrs. A. impetus for advertising and program ness and media with their comments Scott Bullitt, KING -TV Seattle; criticism. Inevitably much of the annoy him. Robert W. Ferguson, WTRF -TV criticism was aimed at television. "Leave the editing to profession- Wheeling, W.Va.; James M. Gaines, The critics have been enjoying a als," he often says. "They put soul - WOAI -TV San Antonio; Joseph field day. Few have bothered to get searching, thought and skills into Herold, KBTV (TV) Denver; the true story of copy and commer- their work and they know the prob- Gaines Kelley, WFMY -TV Greens- cial clearance. lems." boro, N.C., and George Whitney, "We turned away large quanti- The Real Test Stockton Helf- KFMB -TV San Diego, Calif. ties of program material and com- frich is a professional, his colleagues G. Richard Shafto, WIS -AM -TV mercial copy at NBC," Mr. Helf- and those who have dealt with him Columbia, S.C., participated in the frich recalled. "Other networks agree. He'll need all his skills and code board meeting and a June 1 have done the same. This story is experience in the NAB job. session of the board's planning com- not generally realized. Much has "If the job is done right," he ob- mittee headed by Mr. Herold. He been done -an amazing amount. served, "television will create a much represented the three -man NAB The public has been protected from better public image." policy committee. misrepresentation and bad -taste copy The NAB Tv Code Review Board A new era has opened in NAB but this largely goes unnoticed. has faith that he will do it right. code affairs as Stockton Helffrich "Subjective stuff is especially ap- The deal to persuade Mr. Helffrich provides the contact point at the parent in proprietary medicines, to leave NBC was made in a week nerve center of advertising.

Canon 35. The names of other foun- Television Arts & Sciences, the forum To join ABC -TV dations have been added to a previous will include Paul M. Butler and Sen. list of organizations which turned down Thruston B. Morton (R -Ky.), chair- KCPX -TV Salt Lake City becomes a bids for grants. man of the Democratic and Republican primary affiliate of ABC -TV this fall. It was learned, however, a National respectively; that if Committees, The ch. 4 station, formerly with call foundation grant is forthcoming, Elmer Sen. Jacob K. Javits (R- N.Y.); a letters of KTVT, has been affiliated Roper & Assoc. has been mentioned as Democratic. senator whose name has the research firm that might be con- not been announced; William R. Mc- with NBC -TV. The change will com- tacted to handle the proposed survey. Andrew, vice president, NBC News; plete the switch between ABC-TV and Elmo Roper, marketing research and NBC-TV affiliations in that market, Panel on politics public opinion analyst, and John Sec - KUTV (TV) there having already signed with NBC -TV effective Oct. 2 Television's "impact" in the realm of ondari, ABC's producer for special politics will be examined on Wednes- projects, who will moderate the dis- (BROADCASTING, May 30). KCPX-TV is day (June 8) by a panel of political cussion. Last in a series of ATAS a subsidiary of Columbia Pictures Corp. figures, tv network representatives and forums this season, the study will be and began telecasting in 1948. Norman a research analyst. Conducted by the held at ABC's W. 66th St. studios, Louvau is vice president and general New York chapter of the Academy of starting at 7:30 p.m. manager of the station.

BROADCASTING, June 6, 1960 57 FM Detroit, and WYCA (FM) Ham- mond, Ind. Teenagers speak on radio music Philadelphia also has another uhf Teenagers disapprove of disc jock- about choice of program as they did facility, WHYY (TV) (ch. 35), a non- eys' taking payola but they feel with tv. commercial, educational outlet. they'll like or dislike records on "Songs today are crucified," sev- merit no matter how many times a eral teenagers said, pointing to rock disc is played. This was one of the 'n' roll versions of "God Bless Amer- Changing hands conclusions arrived at by a survey of ica," spirituals and Christmas carols ANNOUNCED The following sale of teenagers conducted by WAFM as examples. Commercials were crit- (FM) Miami, a good -music station. station interests was announced last icized as being "to loud and too week subject to FCC approval: In cooperation with the super- often. You find youself singing visor of music for Dade County commercials instead of songs." WKOW -AM -TV Madison, Wis.: Sold schools, the station broadcast a spon- Taste in music expressed by the by Stewart Watson and associates to taneous discussion of teenagers' group was broad. Most of those in- Midcontinent Broadcasting Co. for con- tastes in music direct from a high - terviewed said they switched stations sideration in neighborhood of $1 mil- school classroom composed of "a often for different types of music to lion. Midcontinent principals are N. good cross- section of the 15 -17 age correspond with different moods. Or Lawrence Bentson, Joseph L. Floyd group." The youngsters were articu- switched stations when a commercial and E.R. Ruben who also own WLOL- late on the subject of broadcast AM-FM Minneapolis -St. Paul, came on. Some students complained KSO music, listing as an advantage of Des Moines, KELO -AM -TV Sioux about format programming. "I like radio that they could study while lis- Falls, KPLO -TV Reliance, KDLO -TV from pops to classical. The tening to it and that they did not to switch Florence, all South Dakota. WKOW is have to argue with their parents stations ought to offer more variety." on 1070 kc with 10 kw day and 5 kw night and is affiliated with CBS. WKOW -TV has been operating since WPCA (TV) debut near will program "shows devoid of exces- 1953 on ch. 27. It is affiliated with sive crime or violence; shows that any ABC -TV. WPCA (TV) (ch. 17), shifted from parent can permit for the whole fam- Camden, N.J., to Philadelphia by the ily." APPROVED The following transfers FCC last March, will begin broadcast The ch. 17 facility, licensed to the of station interests were among those operations "early this summer," ac- Young People's Church of the Air, approved by the FCC last week (for cording to Percy B. Crawford, station was acquired by Mr Crawford last other commission activities see FOR president. February. Mr. Crawford also owns THE RECORD, page 101). Mr. Crawford said that station the WDAC (FM) Lancaster, Pa.; WMUZ- WHCT (TV) Hartford, Conn.: Sold by Edward D. Taddei and associates to RKO General Inc. for $150,000 plus $242,200 for 10 -year lease with CALIFORNIA $363.000 option to buy property after four years for $570,000 (see story, page 78). Successful full time facility in one of the fastest growing, most prosperous KVOY Yuma, Ariz.: 83.3% interest Southern California markets. Station sold by William L. Lindsey and asso- will pay its way. $100,000 cash and ciates to Colonial Broadcasting Corp. long-term payout. for $176,596 plus consulting agreement for five years at $6,000 per year. Co- MIDWEST S :.'90.000 lonial president is Loe A. Newsome Jr. Profitable full timer in good indus- WSIP Paintsville, Ky.: Sold by Ted trial and agricultural center. Half Arnold Silvert to Big Sandy Broadcast- cash required with liberal payout on ing Co. (James D. Cox, president) for balance. $150,000. SOUTHEAST WDAL Meridian, Miss.: Sold by .V2.70.000 Louis Alford and associates to R.E. Full time facility in one of best me- Hook & Assoc. for $65,000. R.E. Hook dium -sized markets. Number one and wife have interests in WMAG rated. Excellent earnings. Half cash Forest, WDOD Canton and WELZ down and balance on reasonable Belzoni, Mississippi; WRAG Carroll- terms. ton, Ala.; WRUS Russellville, Ky., NEGOTIATIONS FINANCING APPRAISALS and WKIZ Key West, Fla. MBS news on WKMH rackawrn WKMH Dearborn, Mich., has con- tracted with Mutual for five -minute RADIO - TV - NEWSPAPER BROKERS news programs broadcast every hour WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST on the half hour. The station has a James W. Blackburn H. W. Casslll Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bonk Bldg. CBS radio affiliation which is continu- Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. ing. The affiliation between CKLW De- STerling 3 -4341 Financial 6 -6460 JAckson 5 -1576 CRestview 4 -2770 troit and MBS was terminated May 29. WKMH started MBS news May 30.

58 (THE MEDIA) BROADCASTING, Juno 6, 1960 REACHES MORE WCKY HONES THAN All

OTHER STATIONS IN THE ARKET IS PUT TOGETHER' SOME BUY' Between 6 and 9 PM WCKY -RADIO reaches 1,044,000 different homes in just one month - 44,000 more homes than all five other stations in Cincin- nati combined. Perhaps even more important than that, Tom We!stead and AM Radio Sales will prove to you that you can reach that million - plus homes for less than eight cents a thousand. 50,000 watt power har- nessed to modern radio programming pyramids that huge circulation in the Tri -State marketing area, making WCKY the buy for Cincinnati. WCKY 150,000 WATTS C 1 N C I N N A T 1 , O H I O

BROADCASTING, June 6, 1960 59 past. Mortimer Weinbach, ABC vice NAR TO REVIEW STAFF CHANGES president -general counsel, has succeeded E.J. DeGray as that network's radio New president high on list at meeting board member. New to the Tv Board are Joseph C. The NAB Joint Boards of Directors to enter private law practice is effective Drilling, KJEO -TV Fresno, Calif.; Eu- faces a two -ply overhaul of the in- next week. gene S. Thomas, KETV (TV) Omaha, dustry association's structure. The chain of command was revised Neb.; Campbell Arnoux, WTAR -TV When the directors meet in Wash- this way: Vincent T. Wasilewski, man- Norfolk, Va., who has served a number ington June 15 -17 they will review steps ager of government relations, was of terms in the past; Henry B. Clay, taken since the death of President Har- named director of governmental af- KTHV (TV) Little Rock, Ark., also a old E. Fellows to fill this key post. They fairs. The department includes the past director; William B. Quarton, will consider, too, revamping of the legal department headed by Douglas A. WMT -TV Cedar Rapids, Iowa, and Jo- headquarters staff by the policy co7n- Anello, chief counsel. Howard H. seph S. Sinclair, WJAR -TV Providence. mittee that has guided association op- Bell, assistant to the president for joint The new directors will be given an erations since Mr. Fellows death. affairs, was named to a second new orientation session the afternoon of Normally NAB board meetings are position, director of industry affairs. June 14. held twice a year-mid- winter and This department includes public rela- summer. The last meeting was held tions, engineering, research, broadcast only three months ago, (BROADCASTING, personnel and economics, station re- Income rises sharply March 14). A "crisis meeting" had been lations and organizational services. for Taft Broadcasting held Dec. 4 to cope with mass legisla- One proposal for staff reorganization Net revenues for Taft Broadcasting tive, regulatory and journalistic attacks would create two new vice presidencies Co. for the fiscal year ended March 31 on the industry (BROADCASTING, out of the departments headed by Dec. totaled 7, 1959). Messrs. Wasilewski and Bell. $10,426,310, Hulbert Taft Jr., TBC president announced The critical legislative and regulatory Policy Group Clair R. McCollough, last week. This compares with net revenues problems of the winter months were Steinman Stations, is chairman of the of $8,972,501 for the previous fiscal year. scrutinized by the board at these two policy committee. Other members are Operating profit meetings and steps were G. Richard Shafto, WIS -TV Columbia, before depreciation, taken to pro- amortization vide NAB participation S.C., and Merrill Lindsay, WSOY De- and federal taxes reached in FCC and $4,253,021, congressional hearings. catur, Ill. Opposite number to Mr. compared to $3,470,817 in the previous 12 months. Final Next week's meeting will Brown as tv vice president is John F. net go into the profits after federal revamped operations of the Meagher, radio vice president. Everett taxes amounted to industry's $1,413,708. Retained earnings two ethical documents E. Revercomb, secretary- treasurer, has totaled -Tv Code and $4,754,228, compared Radio Standards of Good Practice. been acting as NAB administrator since to $4,224,714 at Im- the beginning of the year. portant changes have been made in both the death of President Fellows. codes and others are pending. A key While intense interest in the presi- Mr. Taft reported that improvements development was the announcement dential vacancy has been shown in the at all TBC stations cost $2,450,221 and that Stockton Helffrich, of NBC, will industry, no word of progress has been were paid for in full during the year. head the New York office to be opened given out by the special selection com- The annual report, first of the com- by the tv code board (story page 56). mittee named last March to suggest pany, covers the period commencing The radio standards -slated for a and interview candidates, and then to with incorporation in June 1959, but change in nomenclature to radio code, suggest a choice. Co-chairmen of this also includes operations from April 1, matching the tv code -have been group are C. Howard Lane, KOIN -TV 1959. thrown open to non -member sta- Portland, Ore., and Payson Hall, Mere- Taft stations are WKRC- AM -FM- tions as well as member stations. This, dith Stations. The committee will meet TV Cincinnati, WTVN- AM -FM -TV too, matches the tv practice. June 16 during the board sessions. Columbus, WBRC- AM -FM -TV Bir- Ears Tuned A monitoring routine A long list of names was thrown into mingham, WBIR- AM -FM -TV Knox- for radio is being worked out. Radio the candidates' hopper and some inter- ville and WKYT (TV) Lexington, Ky. station dues equal 10 times the highest views have been held with prospects. one -time, 60- second spot, or a maxi- The list includes top figures in national mum of $360 a year. NAB radio mem- life as well as practical broadcasters. KBLR -TV bankrupt bers get a 40% discount. Serving on the selection committee, On a petition filed by KBLR -TV Many of the proposed techniques for besides the chairmen, are Thomas C. Goodland, Kan., the U. S. District the radio standards that will come be- Bostic, KIMA -AM -TV Yakima, Wash.; Court in Topeka, Kan., has adjudged fore the Radio Board are similar to John E. Fetzer, WKZO -AM -TV Kala- the station bankrupt and so notified all tv code procedures. mazoo, Mich.; John S. Hayes, WTOP- creditors. A meeting of the station's Twelve new faces will be present at AM-TV Washington; Dwight W. Mar- creditors has been called for June 29 in the joint board sessions, to be held at tin, WAFB -TV Baton Rouge, La.; Wil- Topeka. the Statler Hilton Hotel. A score of liam D. Pabst, KTVU (TV) Oakland, Ch. 9 KBLR -TV is a CBS affiliate director terms expired with the annual Calif., and W. D. Rogers, KDUB -TV which began regular programming in NAB convention in Chicago in early Lubbock, Tex. All but Messrs. Hayes April 1959. According to FCC records, April. Radio vacancies were filled by and Pabst are NAB directors. the station still is operating with a reg- mail ballot; tv directors were elected New members on the Radio Board ular license. KBLR -TV is owned by at a session during the convention. are Richard W. Chaplin, KFOR Lin- Tri -State Tv Co., whose principals in- Staff changes by the policy commit- coln, Neb.; Allan Page, KGWA Enid, clude Leslie E. Whittemore, 20 %, Ray- tee were made in two steps. First, Okla.; John F. Patt, WJR Detroit; Al- mond Roark and wife, 20 %, Wallace Charles H. Tower, manager of broad- vis H. Temple, WKCT Bowling Green, L. Vander Jagt, 15 %, Iron Mueller cast personnel and economics, was Ky., and Robert T. Mason, WMRN (president), 10 %, and others. Tri -State named tv vice president to succeed Marion, Ohio. Messrs. Mason and purchased the station in July 1959 from Thad H. Brown Jr., whose resignation Patt have served on the board in the James E. Blair.

60 (MEDIA) BROADCASTING, June 6, 1960 in the PITTSBURGH AREA Take TAE and See how you can buy blindfolded and reach more homes for your money during peak viewing hours. See your Katz man for a demonstration. Or write WTAE for free "Blindfold Kit."

WTAEBIG iElVISIIISBUR6H CHANNEL 4

Wrrm" . -7 GOVERNMENT NBC -RKO DEALS UNDER NEW FIRE Celler threatens hearings if FCC lets big trades slip through The largest transaction in broadcast Philadelphia stations. Last month, ing the exchange of stations between history, an estimated $35 -40 million, Philco filed a formal application for Westinghouse and NBC in 1955. The multi -part exchange of radio and tv the ch. 3 facility in Philadelphia, now government charged that NBC had stations in Philadelphia, Boston, Wash- owned by NBC. threatened to withdraw affiliations with ington and San Francisco, is facing a Applications Filed Meanwhile ap- WBC television stations in order to rocky road despite Justice Dept. clear- plications covering each of the four pressure Westinghouse into agreeing to ance. transactions were filed with the FCC the exchange of WBC's Philadelphia The Philadelphia- Boston exchange last Friday. The commission, which stations for NBC's Cleveland outlets. of stations by NBC and RKO General, must approve all changes in station Westinghouse also received $3 million. and NBC's purchase of KTVU (TV) ownership, received these items: The government also alleged that this San Francisco, are under fire by Rep. WRCV -AM -TV Philadelphia, now was in furtherance of a conspiracy by Emanuel Celler (D- N.Y.). Rep. Celler owned by NBC, to be assigned to RKO- NBC to acquire vhf tv stations in five last week termed the 1959 consent General, and in exchange, RKO Gen- of the top eight markets in the U.S. decree (which required NBC to divest eral's WNAC- AM -FM -TV Boston to The consent judgment also forbade itself of its Philadelphia properties) as be assigned to NBC. This is estimated NBC to add any new stations to its "worthless" and "riddled with sophis- to be a $15 -20 million deal. representation list, other than owned WRC- try." AM -FM -TV Washington to and operated outlets, unless prior no- The New Yorker said he planned to be sold by NBC to RKO General for tice was given to the Dept. of Justice. reopen his antitrust subcommittee's $11.5 million. The Justice Dept. was permitted to hearings on network "monopoly," with RICO General's WGMS -AM -FM consider the circumstances of the new Washington particular aim at option time. to be sold to Crowell-Col- representation for 30 days and to ask Mr. Celler's angry words were oc- lier Publishing Co. for $1.5 million. the court to determine if coercion was casioned by the explanation submitted This sale is required in order to permit used by the network to obtain the rep- by Robert A. Bicks, acting antitrust RKO General to buy the WRC sta- resentation. chief of the Dept. of Justice, on why tions. RICO already owns seven am the department had decided not to op- stations, the maximum allowed. The decree has a life of nine years pose the NBC -RKO General stations KTVU San Francisco to be sold from the date NBC gives up its Phila- swap and the network's buy of KTVU. to NBC in a better than $7.5 million delphia stations, or 10 years from the date The same transactions are being stock transaction. of issuance. fought by Westinghouse Broadcasting The entire package was instigated Celler Calls on FCC Mr. Celler Co. and KRON -TV San Francisco in after NBC and its parent, RCA, signed called on the FCC to take "immediate U.S. District Court in Philadelphia. a consent decree last year. This reaction to curb the power of the chains" Both have filed petitions to intervene. quired the network to get rid of its by eliminating, among other things, op- A hearing on these requests is sched- Philadelphia properties and to submit tion time. uled for June 8. any additional purchases for Justice The New York Democrat, who is And, NBC's Philadelphia outlets are Dept. clearance first before filing ap- chairman of the House Judiciary Com- under attack by Philco Corp. The plications with the FCC for approval. mittee and of its antitrust subcommit- Philadelphia electronics manufacturer The consent decree, signed last Sep- tee, declared that the Bicks' statement last year hit NBC with an FCC pro- tember, resulted from a government "establishes that the decree is worth- test against renewal of the network's antitrust suit brought in 1956 follow- less; that it contains a string of sophis-

More trouble for NBC's KTVU (TV) buy The FCC last week threw still commission said that its program seems properly to include talks.) another monkey wrench-of the left - service raises questions as to KTVU's The actual programming perform- handed variety-into NBC's pur- past and proposed programming. ances were taken from KTVU's chase of KTVU (TV) San Francisco. The FCC cited the following prom- composite week and the station pro- This came in the form of a com- ises (in the application for cp) against posed no changes in its schedule in mission inquiry into KTVU's "prom- actual performance of KTVU: its application for license, the com- ises vs. performance" in program- Promised Actual mission said. In view of questions ming. raised with respect to past and pro- Entertainment 68.18% 86.18% KTVU is operating with only a posed programming, the Religious 3.69% 1.36% commis- construction permit (since March Agricultural 0.86% 0.27% sion letter to KTVU continued, and 1958) and has never been licensed. Educational 4.63% 0 % the deviations from representations This was said to be the first time News 7.37% 2.33% made in the original application, a the commission has questioned a sta- Discussion 3.09% 0.55% further inquiry is warranted. KTVU tion's programming before it even Talks 12.18% 1.65% was given 30 days to reply before received a license. Sports 7.66% the FCC takes any action on the In a letter to the ch. 2 station, the (The commission noted that sports license application.

62 BROADCASTING, June 6, 1960 WAVE TV Gives You 28.8% MORE HEAVY SMOKERS! (and light smokers, too, for that matter!)

Yes sir, it's a fact! WAVE-TV gives you W28.8% more smokers, because it gives you 28.8% more VIEWERS than any other TV station in Kentucky - sign -on to sign -off, every average week! How many more sales can you make with 28.8% more viewers? Ask NBC Spot Sales for all the facts - including WAVE -TV's much lower cost -per- thousand!

CHANNEL 3 0 MAXIMUM POWER NBC LOUISVILLE NBC SPOT SALES, National Representatives

BROADCASTING, June 6, 1960 63 tries; that its effect doesn't mean a slap ough investigation and hearing Mr. Cel- on the wrist to NBC." ler is going to move in -fast. Major peeve of Mr. Celler, it is re- Political survey As of now, however, no plans have ported, is that he believes that NBC has An annoyed FCC reminded been made or announced on resuming achieved what the government anti- broadcasters last week that they the antitrust subcommittee hearings on trust suit sought to prevent -vhf tv are expected to answer all ques- broadcasting or the networks. stations in five of the top eight markets. tions on the questionnaire regard- Justice Finds No Abuse Significantly NBC has tv stations in New York, Chi- ing station policies in giving po- it was the Justice Dept.'s finding that cago and Los Angeles as well as in litical broadcast time. The com- there was no abuse on the part of NBC Washington and Philadelphia. mission sent questionnaires to in the forthcoming station transfers In discussing resuming his network all tv stations on the request of that set the New Yorker off. study, Rep. Celler is understood to be the Senate Communications Sub- The government's position was given anxious to determine what the FCC committee (BROADCASTING, May in May 26 letter to Rep. Celler by Mr. has done about the Barrow Network 23). Bicks. This was in response to a tele- Study. This took place two years ago The commission said that the gram from the congressman. and resulted in a series of recommenda- questionnaires, due June 6, "in- Mr. Bicks told Mr. Celler that Justice tions, several of which already have dicate a neglect by many to an- had begun an intensive investigation of been voluntarily adopted by the indus- swer two specific questions." all the facts surrounding the NBC - try or by FCC fiat. The networks are One question deals with general RKO deal as soon as the agreements under orders to reduce option time by policy to make free time availa- were finalized. This was in January. 30 minutes in each broadcast segment. ble and the other with the No- Interviews were conducted with 48 Mr. Celler and, at one time, the Dept. vember presidential elections - people, Mr. Bicks reported, and docu- of Justice tagged option time as an clearing time for sustaining pro- ments were obtained from the princi- antitrust violation. grams from both network and pals. Key NBC and RKO General of- The Judiciary chairman is also con- non -network sources. ficials were interviewed under oath, he cerned, it was said, at the intimation FCC said stations that have re- explained. that once the Dept. of Justice washes turned incomplete questionnaires Ticking off the possible illegalities, its hands of a case, other government should supply the additional in- Mr. Bicks reported that his antitrust agencies might presume that this sig- formation "promptly." division had found that: nifies approval on antitrust grounds and There was no present or prior con- refuse to consider this "public policy" nection between the owners of KTVU question in their own deliberations. FCC's action on this matter. and RKO General by which "leverage" This is said to be the reason Mr. It was predicted that if the FCC ap- was exerted by the latter on the former Celler is expected to watch closely the proves the transactions without a thor- in order to get the San Francisco station to agree to sell to NBC. Several owners of KTVU are former officials of RKO General. in Shorthand... in TV and Radio... There was no use of economic leverage in the agreements between NBC and RKO to permit the view that IT'S a tie -in transaction was involved. NBC's agreement with RKO for the exchange of the Philadelphia and Bos- BROADCASTING ton stations was contingent on the network's acquiring another station in another market. It also had been alleged YEARBOOK! that RKO General's agreement to ex- it's Gregg change its Boston station for NBC's Philadelphia outlets was conditioned on RKO General's buying the network's Washington stations. To the uninitiated, a page of Gregg is so translate into more profitable advertising In its negotiations with RKO Gen- much Greek. But a secretary trained in the plans. Nowhere is so much useful TV -radio eral the network had not exerted the symbology of shorthand's foremost author- information assembled within a single set power of network affiliation to force ity can translate it into a meaningful com- of covers, or consulted so often day - RKO General to agree to the transac- munication. To a bus -driver, a page from after -day throughout the year. The 1960 tions. In fact, said Mr. Bicks, "the evi- the 1960 BROADCASTING YEARBOOK won't BROADCASTING YEARBOOK, packed with dence obtained seems more consistent be very lucid either. But the men and more data about the broadcast media than with the proposition that RKO General women who make important decisions ever before, will be delivered to subscrib- occupied a stronger bargaining posi- in broadcast advertising look upon this ers in early September. Your message tion than NBC." comprehensive volume as THE authority gets a big bonus of attention and long life NBC's unsuccessful negotiations for a multitude of facts about television at regular BROADCASTING rates. Today's with KRON-TV San Francisco in- and radio ... dependable facts they can the day to reserve a good spot for it. volved no restraint of trade. NBC had tried to buy the San Francisco Chron- icle Deadlines? July 1 if proofs are needed; July 15, no proofs. station first, but the Chronicle refused to sell at what it termed the un- satisfactory offer made by the network. BROADCASTING No unlawful means that would, THE BUSINESSWEEKLY OF TELEVISION AND RADIO stand up in court could be found that implied the arrangements between 15.000 CIRCULATION NBC and RKO General and the pur- GUARANTEED 1735 DeSales Street, N. W., Washington 6, D. C. BROADCASTING, June 6, 1960 YOUR ROYAL COACHMAN JET AWAITS! Low cost jet service to Los Angeles, San Francisco, New York, Chicago, Detroit, Washington, Boston, Dallas, Ft. Worth

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CALL AMERICAN AIRLINES ± AMERICA'S LEADING AIRLINE BROADCASTING, June 6, 1960 65 chase of KTVU by NBC meant that WWTV AREA FOOD SALES the so- called "conspiracy" was being continued to hold vhf television stations in five of the top eight markets. Mr. Bicks agreed that the loss of NBC affiliation by Westinghouse in ARE 16% HIGHER Boston and by KRON -TV in San Fran- cisco might result in economic loss to these broadcasters. "Such injury, however," he added, THAN HAWAII - "is attributable to exercise by NBC of ALASKA its option to terminate the affiliation re- lationship rather than to acts or conduct of RCA or NBC improper under the decree." COMBINED! Mr. Bicks concluded his report to Mr. Celler by calling attention to "other judicial forums or the FCC" where complainants (Westinghouse and KRON -TV) could plead their case. Supreme Court Decision Mr. Bicks, Folks in the WWTV Area- Cadillac and Northern referred to the U.S. Supreme Court Lower Michigan -spend 16% more for food than in 1959 all consumers in the states of Hawaii and Alaska ruling February which upheld combined*! the right of the Dept. of Justice to move on alleged antitrust violations What's more, most of these people watch WWTV even where the action complained of and buy the brands advertised on WWTV. was approved by another government WWTV has NCS No. 3 circulation- daytime and agency. This was the result of an appeal nighttime - in 36 Northern Lower Michigan by RCA -NBC against the government counties. NSI (November, 1959) for Cadillac - antitrust suit in the NBC - Westinghouse Traverse City shows that WWTV delivers more NCS Na. 3 shows !hot WWTV has stations exchange. He concluded: dolly circulation, bath daytime and homes than Station "B" in 344 of 352 competitive nightilene, In 36 Michigan ceonlies. "Neither that decision nor the [con- quarter hours surveyed, Sunday through Saturday. sent] judgment itself intrudes upon Add WWTV to your WKZO -TV (Kalamazoo - powers of responsibilities of the FCC in eñe eef;.ere 9PaIionb Grand Rapids) schedule and get all the rest of its application of the statutory stand- WKZO -TV - GRAND RAPIDS -KALAMAZOO outstate Michigan worth having. If you want it ard of 'public interest, convenience and WKZO RADIO - KALAMAZOO- BATTLE CREEK all, give us a calli necessity.' In short, our decision not to WJEF RADIO -GRAND RAPIDS 'Annual combined food sales for Alaska and Hawaii are move in court here was based as it had WJEF-FM - GRAND RAPIDS -KALAMAZOO $198.5 million compared go $231.9 million in WWTV area. to be, solely on application to facts un- WWTV - CADILLAC, MICHIGAN earthed of the decree's precise stand- KOLN-TV - LINCOLN, NEBRASKA ards, tailored to remedy a particular abuse. Thus viewed, such decision reads not on the broad 'public interest' issue to be considered by the FCC." When the Dept. of Justice failed to WWTV oppose the prospective transfers last month, both Westinghouse and KRON- 316,000 WATTS CHANNEL 13 1282' TOWER TV filed petitions with Judge William CBS and ABC in CADILLAC H. Kirkpatrick in Philadelphia. They Serving Northern Lower Michigan asked to be permitted to intervene, and Ayery.Knodel, Inc., Exclusive Notional Representatives charged that the consummation of the NBC -RKO General agreements, plus the network's buy of KTVU in San Francisco, would circumvent the purpose of the consent decree. They also claimed that NBC's acquisitions in Boston and San Fran- Newest among the cisco would give the network tv domi- nance in five of the top eight markets - DIAL 1110 50,000 WATTS the very object of the government's leaders serving antitrust suit in 1955. Both Westinghouse's WBZ -TV Bos- America's greatest ton and KRON -TV are NBC affiliates, RADIO LOS ANGELES and would lose this network if NBC it- radio market! self owned stations in these cities. Represented by KRON -TV had submitted a similar DONALD COOKE INC. accusation to the Dept. of Justice when More audience per dollar the government agency was considering than any other leading radio whether to object to the transactions. station in greater Los Angeles! The Philco battle against the NBC stations in Philadelphia began in 1958

66 (GOVERNMENT) BROADCASTING, June 6, 1960 i Audience Profile # 7

Better than 75% of WWDC families-328,637 to be exact -have annual incomes of $5,000 or more ... far above the Washington, D.C. average.* A mighty affluent group for you to influence!

*PULSE Audience Image Study -July, 1959 D Radio ww... the station that keeps people in mind WASHINGTON, D.C. -REPRESENTED NATIONALLY BY JOHN BLAIR & CO.

And in growing Jacksonville, Fla. -it's WWDC -owned Radio WMBR BROADCASTING, June 6, 1960 67 told the FCC that its original statement that approximately three -fourths of the Conelrad `leak white area population resides east of A witness told the Senate In- the Mississippi had not been challenged ternal Security Subcommittee last in other comments. CCBS said that an week that Cuban authorities are analysis of the cities requested for the in possession of all instruction location of class II stations reveals that and procedures for Conelrad, the "by and large the parties supporting civil defense system in which duplication of the clear channels are broadcasters participate, and that those seeking to improve the facilities J this makes sabotage a simple mat- of stations they operate in cities which ter. Sen. Thomas J. Dodd (D- already have multiple broadcast serv- Conn.) identified the informant ices." as Edward J. Whitehouse, a na- The reason that large cities already tive of Cuba and former director having multiple nighttime stations were of the Cuban Civil Aeronautics selected for proposed class II facilities, Administration. CCBS maintained, was "that there is insufficient economic activity in the sparsely settled areas where substantial when the manufacturing company pro- white areas exist." The only way to tested the license renewals of the net- provide these areas with "a choice of work's stations. This was on the ground an improved nighttime service," CCBS that since they they were identified with asserted, is by power increase. RCA this constituted an unfair com- None of the comments filed attempt- petitive advantage to RCA. The com- ed to demonstrate that the use of high- mission originally turned down the er power by clear channels would not protest on the assumption Philco was result in a greatly improved skyway not a party in interest. After court re- service, CCBS said. The clear channel versal, the FCC sat in oral argument group recommended that the class I -A early this year. It has not yet, however, clear channel frequencies not be dupli- handed down a decision. cated at night and that the present Last month, Philco filed a formal ap- maximum power limitation of 50kw be plication for the ch. 3 station now held boosted to 750kw. by NBC. This is the same tv facility Depriving Many NBC also con- which Philco put on the air in the cluded that class II unlimited time sta- 1940s and which it sold to Westing- tions would "serve little, if any white house in 1953. areas ". However the network said, the In the applications for FCC approval class II's would deprive a "considerable filed Friday, RKO General reported number" of listeners of class I -A station %Pi that its net income for the fiscal year service. ending Sept. 30, 1959 was $6,819,613. The FCC should make clear from For the fiscal year ending Sept. 30, the outset, NBC stated, that "to achieve 1958, RKO General reported a net its aim in the protection of class I -A loss of $237,377. channels, it will not permit the slow The WGMS sale to Crowell- Collier disintegration of these channels to the called for $300,000 payment at closing status of class I -B's." NBC urged the and $1.2 million payment in two years. commission to adopt new rules stating Crowell -Collier is the owner of that only "the specified new unlimited KFWB Los Angeles, KEWB San Fran- class II assignments will be permitted, cisco, and KDWB Minneapolis -St. Paul. that these new stations must comply strictly with the rules, and that it will Clear channel rules not entertain applications for additional unlimited time class II assignments on draw response at FCC these channels." The best way of serving millions of ABC reiterated its stand that consid- listeners in sparsely populated regions eration be given to 50 kw operations on with nighttime radio service was de- Eastern clears in larger metropolitan bated in 34 reply comments received by centers for three Pacific Coast states. the FCC on its proposed clear channel In that way, ABC said, needed primary rulemaking. service in those states and some addi- While the replies received were tional skywave in Rocky Mountain largely predictable, with class I-A clear states can be undertaken without dis- channel stations fighting to preserve rupting local operations. the status quo, asking for a power in- The FCC had received a deluge of crease to serve "white areas," (i.e., comments (AT DEADLINE, April 4) to areas without radio coverage) and in- its proposed rulemaking which would dividual stations asking for specific assign additional unlimited time sta- clear channel frequencies, the compel- tions on 23 class I -A channels of not less ling need for nighttime service in fringe than 10 kw power, with location deter- areas was a dominant issue. mined on basis of need in areas without Clear Channel Broadcasting Service primary service.

68 (GOVERNMENT) BROADCASTING, June 6, 1960 SPOT -BUYING FACTS NOT ON THE RATE CARD ABOUT KYW -TV CLEVELAND

. AININE % / / w ¡

ogAltvorAARit.... voi

Most Local and National Advertisers of All Cleveland TV Stations And that's not all! Most adult viewers of all Cleveland TV stations ... most women viewers of all Cleveland TV stations, too. That's why, in no TV spot selling campaign is com- KYW©TVTCleveland plete without the WBC station ... Represented by Television Advertising Representatives, Inc. RSC) WESTINGHOUSE BROADCASTING COMPANY, INC. FCC's `U -2' UNIT TAKES OFF Complaints & Compliance Div. awaits funds approval from Senate before completing setup John Harrington, top assistant to No Censorship FCC Chairman FCC Broadcast Bureau Chief Harold Frederick W. Ford reiterated last week Cowgill, last week was appointed to that the new compliance branch would head the new Complaints & Compli- not be guilty of censorship nor would ance Div. of that bureau (BROADCAST- it dictate individual programming to ING, May 23). A veteran of nearly 25 stations. He said that much could be years of government service, Mr. Har- accomplished of benefit to the industry rington assumed his new duties im- through issuance of citations to station mediately. violators of non -technical rules who, With the activation of the new in- it was pointed out, in many instances vestigative office, the old Compliance probably were not even aware of their Branch of the Renewal & Transfer Div. transgressions. was abolished and three professional He stressed that the commission is staffers from that arm were transferred not interested in looking into the draw- to Mr. Harrington's division. They in- ers, closets and secret files of stations. cluded Leroy Schaaff, veteran FCC in- As outlined earlier before the Senate vestigator, Bill Hunter and Louis Bry- by Chairman Ford, the new office would ant (see WEEK'S HEADLINERS). have two chief functions: (1) immediate, thorough and effective on- the -spot in- Further staffing of the intelligence vestigations of complaints received by branch will be accomplished by trans- the FCC; (2) spot checks, through fer of personnel and hiring of new monitoring, stations FCC'S HARRINGTON men, the commission said. Before the of selected to make sure their programming matches rep- Senate is a request for $300,000 to Broadcaster's big brother finance the investigative operations resentations made to the commission. with an eventual staff of 25, exclusive Of the $300,000 requested from Con- FBI in 1936, although he was not an of clerical help, planned. Pending a gress, $210,000 is earmarked for per- agent. He also has seen service with congressional appropriation, the func- sonnel, $42,000 for travel and $48,000 the Federal Security Agency and has tions of the new division will be car- for monitoring and "other objects." had two separate stints with the Justice ried on with the assistance of a special Pending congressional action on the Dept. task force of commission personnel, request for more money, the intel- The chief investigator left Justice the agency said. ligence- surveillance arm will operate on in 1946 for a two year tour of duty This task force, headed by renewals a limited scope, "subject to budgetary with the FCC. In 1948 he returned to chief Ed Brown, was organized in April limitations." Justice, where he was in the lands divi- to investigate complaints and informa- This Man Harrington Mr. Harring- sion, serving eight more years before tion relating to station compliance with ton is a 1932 graduate of Holy Cross going back to the commission in 1956. Sec. 317 (sponsor identification), espe- and received his LL.B. from George- Soon thereafter, Mr. Harrington was cially payola. Its efforts have been con- town U. Law School in 1940. A 49- assigned to the office of the chief of centrated in the Boston and New York year -old native of Massachusetts, he the Broadcast Bureau where he served areas (BROADCASTING, May 16). entered government service with the until last week's appointment.

Magnuson drops a hint he may help Sen. Warren G. Magnuson (D- of uhf propagation in New York approve the $300,000 or any other Wash.) last week hinted the Inde- City. The FCC has asked the Sen- sum for that purpose the House pendent Offices Appropriations Sub- ate for $300,000 more to set up a would act on it for the first time by committee he heads may go along special group of investigators. agreeing or disagreeing to the Senate with the FCC's request for more Sen. Magnuson, who also is chair- amendment. The House in April cut money to keep broadcast stations man of the Senate Commerce Com- $315,000 from the FCC's budget re- under surveillance for violations of mittee which has jurisdiction over quest, allowing a total personnel in- laws and FCC rules and to compare the FCC and other federal regula- crease of 31 instead of 62 requested. performances with promises made tory agencies, said his own senti- The new FCC request by coincidence at license renewal time. ment is that the FCC should use the would replace $300,000 of the $315,- But, he said, the subcommittee re- money it's requesting to expand its 000 cut but for a different use. port on the appropriations bill (HR existing Broadcast Bureau-not set FCC Chairman Frederick W. Ford 11776) will specify that the FCC is up the proposed new Complaints in testimony before, the Senate ap- not to get into programming censor- and Compliance Division -for its in- propriations group said 10 staffers ship. The bill for various govern- vestigative work. already have been detailed to the ment agencies already carries a The FCC did not present the new proposed new unit (BROADCASTING, House -approved FCC budget of investigative program in the Budget May 30) and that it will go ahead $12,945,000 for fiscal 1961 includ- Bureau request to the House earlier regardless of whether or not it gets ing $2 million for a two -year study this year and if the Senate were to the appropriations.

70 (GOVERNMENT) BROADCASTING, June 6, 1960 lieta - first

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.- TRIM Pp ST.PETERSBURG PALM BEACH TO THE CARIBBEAN E LTA I MIAMI The air line with the BIG JETS General Offices: Atlanta Airport, Atlanta, Ga. BROADCASTING, June 6, 1960 71 fled as a matter of policy and of law." MIAMI CH 10 AGAIN REHASHED The issue of attempting to corrupt and influence government officials is as seri- FCC hears Justice, applicants reiterate ous as the FCC can face. "Under the their positions on ex parte involvement circumstances they are lucky to only lose grants," Mr. Ohlbaum felt. The turbulent ch. 10 Miami tv case Airlines) and WKAT in any new Supports Justice Edgar Holtz, as- was back before the FCC last week in hearing. He cleared North Dade, al- sociate FCC general counsel, strongly the form of oral argument on special though he termed some of its activities supported the Justice position. "We Hearing Examiner Horace Stern's ex- "imprudent." He found no blemish on believe it fair to characterize the rec- parte initial decision. And, to the sur- the character of L.B. Wilson Inc. ord as being so conclusive that any prise of no one, all six parties involved (BROADCASTING, Dec. 8, 1958). man on the street would agree with stuck pretty close to the script outlined Daniel R. Ohlbaum, representing the Judge Stern," he said. Mr. Holtz char- in submitting their exceptions to the Attorney General's office, told the FCC acterized the improper conduct of the decision. that Justice "fully accepts" Judge Hor- applicants as follows: Justice Dept. and FCC's general ace Stern's initial decision, but would go Public Service Television Inc.: "Even counsel argued that the winning ap- further than the jurist by disqualifying if they had only tried to hire [Miami plicant-Public Service Tv Inc. (WPST- offending applicants. He said that the attorney Thurman] Whiteside, it would TV) -and two of the three remaining law is clear when character deficiency be enough to disqualify them." hopefuls should be disqualified. is an issue. The FCC, he maintained, WKAT Inc.: "Used powerful emis- Judge Stern had recommended that has the right to deny applications on saries to get their grant. Their excuse former Commissioner Richard A. Mack this ground alone. It is not, as Judge was they were fighting fire with fire." should have disqualified himself. He Stern affirms, to be weighed with other North Dade Video Inc.: "[Former also suggested that the Public Service factors. Under the circumstances, he FCC Chairman Robert] Jones' actions grant be revoked and a demerit placed said, the FCC cannot make a grant to up on the hill in their behalf is enough against both Public Service (National these three applicants who are "disquali- to disqualify them. It makes no differ-

A query last week to the man- High -on -hog holiday haunts Harris aging editor of the Honolulu Star Bulletin brought the telegraphed re- The nian whose righteous and Steven Derounian (R- N.Y.), John ply that items marked "surf -bar" at ringing denunciations against fiddling Flynt (D -Ga.), Torbert McDonald the hotel could be for liquor or food, with the public interest have un- (D- Mass.), Samuel Friedel (D -Md.) but those marked "bar- dining room" horsed people in high places and and Robert Hale (R -Me.). (Rep. Hale "would be unquestionably booze and caused the lowliest disc jockey to lost his congressional seat in the booze only ordered from bar for con- squirm found himself on the receiv- 1958 elections.) sumption in main dining room." ing end of similar unpleasantries last Rep. Harris last week denied the The newspaper article also indi- week. bills were for liquor and said infer- cated the hotel charged the congress- Rep. Oren Harris (D- Ark.), who ences to that effect were "smears" men $10 for rooms that normally has carved out a reputation as a and "innuendoes." rent for $18 and that at the time the champion of the American public in Solid Diet He said the 40 en- Royal Hawaiian was owned by Mat- his Legislative Oversight Subcom- tries were for food. He has an son Steamship Lines, noting that mittee's assorted excursions into "iron- clad" committee rule that no Rep. Harris' House Commerce Com- alleged FCC irregularities, rigged liquor bills are to be paid by the mittee has jurisdiction over maritime tv quiz shows and payola, was government, he added. affairs. charged in newspaper and magazine The reporters examined 25,329 articles with spending the public's vouchers paid by the House over the money in a Honolulu bar during a past two years, but House Clerk junket by members of the Commerce Ralph Roberts last week locked them Committee in December 1957. up from further inspection by news- A copyrighted article by Knight men. House Speaker Sam Rayburn, Newspapers reporters Don Oberdorf- however, said the records would er and Walter Pincus, also carried in again be reopened to public view. Life magazine, charged congressmen Speaker Rayburn also indicated with "living high off the public" and there would be drastic reforms in listed expenses by Rep. Harris, five expense accounting by House mem- other members of his House Com- bers. merce Committee and a staff mem- The newspaper- magazine articles ber during a stopover at Honolulu's also reported that another commit- Royal Hawaiian Hotel during a trip tee member, Rep. Morgan Moul- from Antarctica. The stopover cost der (D -Mo.), had charged the govern- the government $851, they said ment for expensive hotel rooms and House expense vouchers revealed, big restaurant bills during stays in with 40 entries on the bill stamped Los Angeles and New York as a "bar D -Rm" or "bar -surf" totaling member of the House un- American more than $190. Penciled opposite Activities Committee. Rep. Moulder each entry was the word "food," they was the first chairman of the Over- reported. HAWAII VISITOR HARRIS sight subcommittee and was suc- With Rep. Harris were Reps. Travels with iron -clad rule ceeded by Mr. Harris.

72 BROADCASTING, June 6, 1960 No matter how you look at it ... WSPA RADIO FIRST IN AUDIENCE

OF THE TIME!

this is: RADIO WITHOUT PEER! WSPA is proud of being South Carolina's FIRST radio station, having recently celebrated its 30th Anniversary, but, WSPA is not only FIRST in age, but also in Public Service and Audience Loyalty! PULSE has just completed a 6 county survey (the heart of the rich Piedmont) with $699,101,000.* buying power. This survey shows WSPA LED IN EVERY QUARTER HOUR FROM 6 A.M. TO 11 P.M. Mon- day through Friday! That is 100% leadership! During its 30 years of service WSPA has gained audience loyalty by presenting outstanding local broadcasting personalities, such as; Cliff Gray, Jane Dalton, "Cousin Bud" and others, with high quality local and public service programming, unsurpassed news and the best from CBS. WSPA proves that RADIO WITH MATURITY commands the largest audience, renders the best public service and sells best for the advertiser! * SRDS, Mar. 1960 SPA RADIO SPARTANBURG, S.C.- Owned and Operated by the Spartan Radiocasting Co. AM -FM -TV Represented Nationally by: GEORGE P. HOLLINGBERY CO.

BROADCASTING, June 6, 1960 73 ence whether or not he accomplished anything up there." ATTENTION ! ! ! SMALLER COMMUNITIES -U. S. A. North Dade Video Inc., protested NOW UHF or POWER that Mr. Jones was hired "to neutralize VHF LOW pressures and counteract rumors" COMMERCIAL LOW COST among congressmen who had been approached on the case. The applicant as- or serted that Judge Stern had found no EDUCATIONAL "Ruggedized attempt, either directly or indirectly, on the part of North Dade "to influence TELEVISION Simplicity" improperly." Public Service Counsel Norman Jor- Someday your community MUST gensen said that Mr. Whiteside had and WILL have a LOCAL television station for LOCAL EXPRES- been approached by the company in SION and /or Education. 1955 to be retained on a salaried basis. He refused money, counsel said, but Electron Corporation is proving daily that be it UHF or VHF - his promise to help was "considered Here is a sensible investment - to be a polite way of refusing employ- LOW COST HIGH QUALITY ex- ment. Whiteside was acting for White- tremely reliable TV equipment. side and nobody else." Filing Soon WKAT Inc. Counsel -Scoreboard- Paul A. Porter said that it will be filing In Operation In Process Before the FCC an amended application to show the K RET -TV KRNM -TV Flagstaff, Ari, death of its sole owner, A. Frank Kat- Richardson, Roswell, New Alamos., Colo. Texas Mex. Missoula, Mont. zentine who died March 27. Mr. KCDA -TV Lamar, Colo. Key West, Fla. Douglas, Ariz. Gallup, N.M. Katzentine went to former Commis- (Video -cable Grand Island, Salina, Kansas sioner Mack, whom he knew intimately, only) Neb.; Santa Springdale, Ark. Fe, New Mex. Key West, Fla. and begged him to desist from any in- Ft. Smith, Ark. fluence in the case or disqualify himself, WKAT asserted. "Mr. Mack refused and was exposed," it said. The IMAGINE!!! commission refused to allow Mr. Porter FOR MUCH LESS than the cost of any competitive to make Mr. Katzentine's death an issue in the proceeding. TV Station ALONE Electron will supply .. . L.B. Wilson Inc., represented by Counsel Robert A. Marmet, will be the A Complete FCC Approved TV Station with guaranteed sole remaining applicant if the others coverage are disqualified. He asked that the FCC Application processing FCC issue a modified order making a grant to Wilson. It was pointed out that All necessary converters to convert your community (if Judge Stern found Wilson to be the UHF) only applicant that could be granted at this time. Engineering and installation The FCC, which in some instances Year to Year technical service of late has been issuing staff instructions 24 hours after oral arguments, Aid in obtaining special filmed programming packages did not take an immediate vote on Miami case. INVESTIGATE NOWT I I -DO NOT DELAY -THIS IS 19601 I I FCC commissioners present included Chairman Frederick W. Ford and Com- ELECTRON CORP. A Subsidiary of Ling -Altec Electronics, Inc.. missioners Rosel H. Hyde, John S. P.O. Box 5570 -Dallas, Texas Cross and Robert E. Lee. Two commissioners were absent: Robert Bartley, who is in London at an international conference and T.A.M. Craven, who disqualified himself from the case. Miami ch. 7 rehearing scheduled for June 13 Rehearing of a second Miami tv grant -ch. 7, as distinguished from ch. 10- because of ex parte contacts with United Press International news produces! members of the FCC, will begin in Philadelphia next Monday (June 13) before Special Hearing Examiner Horace Stern. Ch. 7 was awarded to Biscayne Tv Corp. (WCKT [TV]) in 1956 over three other applicants. Charges of improper approaches to members of the FCC

BROADCASTING, June 6, 1960 SHARPEN YOUR PENCIL

HOW GOOD A BUSINESS HEAD DO YOU HAVE?

brK

Have you ever wanted to run a business? Ever thought you could do it better than the boss? Here's a chance to test yourself on financial matters.

DUNNING ANY BUSINESS, no 4. Taxes (excise taxes not included). matter what its size, boils A. $81,000,000. B. $47,000,000. down to this: During the year C. $300,000. 1. SALES AND OTHER INCOME $ you so much. Out of take in it 5. Profits. (Total 2, 3 and 4. De- you buy materials and services. COSTS (What we spent) You pay salaries and wages, duct from 1.) taxes, rents and so on. You also 6. Profits used for improvements. 2. Things we bought and used set aside something for expan- To progress, a business must plow (includes wear and tear) $ sion and improvements. Choose back earnings into improvements. one of the figures given below in If you were the chief executive of 3. Wages, salaries and benefits $ each category and enter it in the Standard, how much would you box. Then, after you have filled put aside? A. $5,000,000. B. 4. Taxes (excise taxes not included) $ in all the blanks, see how your $150,000,000. C. $85,000,000. figures compare with the actual TOTAL COSTS (Add items 2, 3, 4) $ costs of running a business. 7. Dividends paid shareowners. What is your answer? 1. Sales income. 5. TOTAL PROFITS and other The No. 7 is amount Standard Oil received The Correct Answer to (Deduct total costs from item 1) $ from customers plus all other in- $55,000,000. (You were right if come totaled $1,918,000,000 last you entered the following: 2.B; 6. IMPROVEMENTS 5. year. Enter that at the top of the 3.A; 4.A; $140,000,000; 6.C.) (Deduct this amount from item 5) $ statement. If you held shares of Standard Oil stock, the value of the divi- 7. DIVIDENDS PAID SHAREHOLDERS 2. Things we bought and used, plus dends you received was $1.93 per (What's your answer ?) $ charges made for wear and tear. We share in 1959. Standard has paid purchase everything from struc- dividends for 67 consecutive years tural steel to rubber bands from 32,000 companies, large and -making our company good to The petroleum industry is a source of tremens small, in hundreds of American work for, deal with and invest in. dour income from taxes for federal, state and Oil communities. What was the What makes a company o good citizen? local governments. From Standard Company total? A. $10,000,000. B. One test of good citizenship is a alone, government got $391,000,000 last year $1,412,000,000. C. $467,000,000. company's desire to keep cus- from excise taxes paid by motorists on petro- 3. Wages, salaries, benefits. This tomers, employees, stockholders, leum products. This figure is in addition to the may surprise you! A. $348,000,000. and the public informed on how it amount to be shown on Line 4 above. B. $34,800,000. C. $19,000,000. works and where its money goes.

STANDARD OIL COMPANY THE SIGN OF PROGRESS... (INDIANA) THROUGH RESEARCH

BROADCASTING, June 6, 1960 75 "Sein ácrr, jntvuht, bunt)... "El próximo año 1 eap qi(x)- 0- 2 iz P= A -B E ,,A - A B"U ... »

7200 idea -exchangers in Each of ITT's 101 plants and laboratories (a total of 136,000 employes) is, by the nature of ITT's farflung organization, a meeting place for the scientific minds of the world. Ideas pour in, rub shoul- ders, take off, result in: a fully automated post office in Providence, R. I.... a multiplier tube that detected water vapor on Venus ... a RESEARCH & DEVELOPMENT /ELECTRONIC EQUIPMENTS /AIR & MARINE NAVIGATION /ELECTRONIC COMPONENTS /MILITARY.SPACE ELECTRONICS/ "Thank you, gentlemen. Your experience in your countries has been of infinite value to us. "ST VOUS PAÎT... In a few years, I think fully 12 7L II automated post offices are going H(x)_E p; .log _ pl log p,.. 1 , - to be as American as apple TT."

24 countries work for ITT. satellite system that could make worldwide TV a matter of a few years. As a signal can be bounced from one planet to another, so can an idea grow in bouncing from one mind to another. International Telephone and Telegraph Corporation, 67 Broad Street, New York 4, N. Y. COMMUNICATIONS SYSTEMS / ELECTRON TUBES / DATA PROCESSING /AUTOMATION SYSTEMS / SYSTEM MANAGEMENT / COMPLETE FIELD SERVICES were aired before the House Legislative Scharfeld, Washington attorney who O'Neil, president and chief owner of Oversight Subcommittee in the spring was counsel for East Coast Television, RKO General stations. of 1958 and the case later was one of and Bill O'Neil, Miami businessman The fourth applicant in the Miami several returned to the commission by who was approached to become a stock- ch. 7 proceeding was Sunbeam Tele- the courts. holder in South Florida Television. Mr. vision Corp., headed by Miami busi- Ben Fuqua, Florida Power & Light O'Neil is the brother of Thomas F. nessman Sidney Ansin. Co. executive and close personal friend of former FCC commissioner Richard A. Mack, will be called as the first STEP FORWARD FOR PAY TV witness by Edgar W. Holtz, commission associate general counsel. Others defin- FCC approves RKO purchase of WHCT(TV) itely scheduled to testify include Niles Trammell, president -general manager First step in the move to put sub- associates. At one time the ch. 18 and 15% owner of Biscayne and former scription tv on the air was accomplished facility had been jointly owned by president of NBC; John S. Knight, last week when the FCC approved the RKO General and the Hartford Times. publisher of the Miami Herald and sale of ch. 18 WHCT (TV) Hartford, In preparation is a formal request 17.5% owner of WCKT; John D. Conn., to RKO General Inc. to the FCC for permission to begin Pennekamp, Miami Herald associate RKO General and Zenith Radio operating WHCT on a pay tv basis. editor; Perrine Palmer, Miami business- Corp,. Chicago radio -tv manufacturer The documents were filed with the com- man and friend of Mr. Mack; Jack and developer of the Phonevision sys- mission last Friday (June 3). Stein and Leo tem of pay tv, plan to use WHCT as Adeeb, principals in Pay Tv as Supplement RKO Gen- South Florida Television Inc., the originating station for a $10 mil- one of eral intends to operate the ch. 18 lion, three -year tollvision test (BRoAn- the unsuccessful applicants; Miles Hartford facility as a regular, non -net- Draper, CASTING, April 4). Tampa attorney, and Richard work affiliated station and to offer Mead, principal in East Coast Tele- The FCC unanimously approved the special programs on a pay basis. vision Inc., another unsuccessful ap- WHCT assignment last Wednesday Under the RKO General- Zenith plicant. (June 1). arrangement, the broadcaster will be the Possible alternative witnesses include RKO General bought the Hartford Phonevision franchise holder in the A. Roy Cohn, New York attorney and independent for $150,000 plus $242; Hartford area. It will be responsible for one -time counsel for the Senate (Mc- 200 for a 10 -year lease on physical station time, programs and staff. Carthy) committee investigating com- property. The agreement includes an Zenith will cooperate closely with munists in government; James M. Cox option to buy leased the property after RKO General. It will supply encoders Jr., publisher of the Miami News and four years for $570,000. The station and decoders. The decoders will be sold 25.5 %owner of WCKT; Arthur W. was owned by Edward D. Taddei and to RKO General, but will be leased by the broadcaster to the public. Arrangements for programming have not yet been made public. The only in- Editorial Leadership: formation which has been released indicates that program supply will include Grade A feature movies, sports, radio's best way to build theatrical and special events. Operation of on-air pay tv must first community respect and sales! be approved by the FCC. The corn- mission's requirements for subscription tv were issued in March 1959. DANIEL W. KOPS, President They include a number of limitations, WTRY WAVZ including: Only one system may be tested in a city and only one Radio has proved itself to be Amer- housing project. city may be used ica's most effective advertising medium. by each system. Urged federation of all local fund Pay tv may Less recognized, but coming to the raising. New records were established be demonstrated only fore, is the fact that radio is just as in resultant drives. in cities which receive at least four regular tv signals. powerful as an editorial medium. Redevelopment of downtown business For the highest form of community districts and other areas. Now, projects Toll tv must not interfere with or service is community leadership. totaling hundreds of millions of dollars degrade regular broadcast signals. American cities today have the most are changing the faces of these cities. Must Start With 2,000 The agree- aggravated problems in our history. Construction of a modern airport ment between RKO General and Radio editorials, serious interest and terminal. Zenith provides that RKO General will participation in local affairs can lead the way to their solution. These results have built a greater begin broadcasting pay -as- you-see tv awareness of WTRY and WAVZ, big- as soon as 2,000 subscribers are signed Working from this philosophy of com- ger audiences and greater sales. munity responsibility; here are a few up. It also gives RKO General the The conclusion: responsible EDI- right to institute Phonevision operations of the things achieved by editorializing TORIAL LEADERSHIP is radio's job. on WAVZ and WTRY. It is also radio's best way to build re- in a total of five markets if pay tv Turned a pig farm into a 300 family spect and sales. catches on. RKO General owns WNAC -AM -TV and WRKO (FM) Boston, WOR -AM- FM-TV New York, KHJ- AM -FM -TV WAVZ Los Angeles, WHBQ -AM -TV Mem- WTRV phis, KFRC-AM -FM San NEW HAVEN, CONN. ALBANY, SCHENECTADY, TROY, N. Y. Francisco and WGMS -AM -FM Washington, D.C.

78 (GOVERNMENT) BROADCASTING, June 6, 1960 RADIO,,

Exclusive WWJ studio at Eastland Shopping Center

features Driving Time Star

JOHN LYNKER 4:00 -6:00 P. M. Weekdays On the air when Detroit streets and expressways are jam -packed -and on many days, immediately following WWJ's Tiger Baseball broadcasts -John Lynker smoothly entertains and solidly sells the big- earning, big- spending "Bumper to Bumper Club." Rush hour features are the WWJ Melody Parade, WWJ News, NBC News and Emphasis, Boating Tips, and other timely information. And because the program originates at the special WWJ studio at Eastland Shopping Center, attractive product displays are available to advertisers. For a sizzling sales curve -this summer, ask your PGW Colonel to include WWJ's popular John Lynker in your Detroit schedule.

AM and FM W WJ RADIO Detroit's Basic Radio Station NBC Affiliate

NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. OWNED AND OPERATED BY THE DETROIT NEWS BROADCASTING, June 6, 1960 79 COLLINS TRANSMITTERS off the air fewer times than any other transmitter! A survey of 1,024 radio stations shows that Collins AM transmitters are forced off the air fewer times than any other transmitter. This survey, conducted by Industrial Marketing Services, an independent research organization, points up the consistent dependability which makes Collins the quality name in broadcast equipment.

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Clear, sharp, low distortion signals .. . proof of quality in Collins AM transmitters 21E /M The control circuits feature flexibili- venient controls. There are only This 5/10 kw transmitter is the most ty, operating convenience and opti- seven different, high efficiency tube economical and dependable available. mum equipment protection. Auto- types used in these transmitters. Features: extremely stable vacuum matic sequencing is also a feature of One heavy duty high voltage power type crystals which eliminate the the 21E / M operating controls. supply is used for the modulator and need for crystal ovens;_ easily acces- Meter panels are tilted at an angle final amplifier. A separate low voltage sible, conservatively rated compon- for ease of operation and observation supply feeds the modulator screen ents; forced air cooling to assure long of transmitter performance. , The grids in addition to the plates and tube life; compact size; attractive driver unit on the 21E /M has sepa- screen grids of the other RF and styling and finish. rate power supplies for high voltage, audio tubes. The bias supply pro- low voltage and bias. vides approximately 100 volts for the The 21E /M is easily serviced and modulator and power amplifier bias, maintained, thus keeping lost air 2OV -2, 55OA -1, 300J -2 and lesser voltages are provided for time to a minimum. Transmitter ad- These transmitters are each housed other biasing throughout the trans - justments may be made while on the in a single identical cabinet and are mitters. air by the easy removal of access basically alike except for power out- covers on the front. Circuitry is sim- put. They have many of the features 20V -2- 1000 /500 watt plified, with only ten tube types used. found on the 21E /M, including: 550A- 1-500 /250 watt In keeping with this modern concept, stable crystals which eliminate crys- 300J -2- 250 / 100 watt a thermal time -delay circuit is em- tal ovens; easily accessible, conserva- A Collins Power Increase Package ployed. After a momentary power in- tively rated components; cooling sys- makes possible overnight conversion terruption the carrier can be returned tems; simplified circuitry; thermal of any Collins transmittter to higher to the air immediately. time -delay relay; and flexible, con- or lower power. 212G-1 Speech . Input Console ..! !.=1 e r other e 410111 ,., 110® dependable Collins Collins Announcer Broadcast Equipment Automatic M-60 Tape Control

M -20 LAVA LIER MICROPHONE - response of 60- 20,000 cps. Ampli- Dynamic and omnidirectional fier has a frequency response from with smooth response from 60- 60- 15,000 cps with less than 2% 18,000 cps. Output level: -57 db. distortion at 12 dbm output. in and four One inch diameter 212G -1 SPEECH INPUT CONSOLE inches long; weighs only 3% oz. Controls This economical microphone is - simultaneous broad- re- casting and auditioning any com- ideal for use by announcers at bination of 9 of 13 inputs. Also, mote broadcasts and sports events, monitors program auditions or re- and by engineers in the control mote lines, and controls speakers room or wherever freedom and and mobility are required. warning lights. AUTOMATIC TAPE CONTROL - COLLINS ANNOUNCER - Com- Completely automatic broadcast- plete three- channel studio console ing of announcements and pro- facilities in this 68 lb. remote unit. grams. Segments up to 31 minutes Has two Collins TT -200 turn- in length may be played without tables. Easily carried in trunk or threading, cueing or rewinding rear seat of car. May serve as the tapes. Remote control circuitry is nucleus of a recording studio or provided and tone bursts from one remote broadcast studio. tape may be used to trigger tapes in companion units. Collins Auto- M -60 REMOTE MICROPHONE- matic Tape Control is the most AMPLIFIER - One hand -size unit combining a one channel remote copied unit on the market today. amplifier and dynamic omnidirec- The equipments shown are only tional microphone. This unit is en- a few in the complete Collins line. tirely self -contained. Has a tran- Whatever your broadcast needs sistorized amplifier, mercury bat- from microphone to antenna - tery, lavalier clip and earplug specify Collins, your one complete- headphone. Features a 600 -ohm source for high fidelity, high qual- balanced output, and microphone ity broadcast equipment.

Call or write your Collins representative for complete information about Collins Broadcast Equipment or write for your free copy of Collins Broadcast Equipment Catalog. All Collins Broadcast Equipment New FM Transmitters is available through the TEL Leasing Plan. Collins now offers four new, custom - tested FM transmitters with power Collins Broadcast Sales Representatives: outputs of 250, 1,000, 5,000 and CALIFORNIA 1510 W. Verdugo, TENNESSEE P.O. Box 547, Gatlinburg; Power increase pack - - - 10,000 watts. Burbank; Victoria 9 -6041. Gatlinburg 733. ages are available to increase the 5 kw and 10 kw transmitters to 7.5 kw FLORIDA - 3856 Colebrook Drive, TEXAS - P.O. Box 1891, Dallas 21; and 15 kw, respectively. Jacksonville 10; Spring 1.2978. Adams 5-4511. INDIANA - Route 2, Roanoke; WASHINGTON - 939 White -Henry- These compact, FCC type- approved Eastbrook 3133. Stuart Bldg., 1318 4th Ave., Seattle; Main 2-8278. transmitters are tested on the cus- IOWA - 5200 C Ave. N.E., Cedar Rapids; tomer's channel so that operation Empire 5.8411. WASHINGTON 9, D.C. - 1825 Connec- may begin immediately after installa- MISSISSIPPI - P.O. Box 1194, Jackson; ticut Ave. N.W.; Decatur 2-9211. tion. Distortion on all four trans- Fleetwood 4.3645. CANADA 11 Bermondsey Road, mitters is very low: .5 % at 100-7500 - MISSOURI - 628 S. Rock Hill Road, Toronto 16, Ontario; Plymouth 7.1101. cycles; 1% maximum at 50- 15,000 St. Louis 19; Woodland 1-2284. cycles. OUTSIDE NORTH AMERICA - NEW YORK - 261 Madison Ave., New International Division, P.O. Box 1891, FM Transmitters also feature: self York 16; Murray Hill 7 -6740. Dallas 21, Texas, U.S.A.; Adams 5.4511. neutralization; push buttons for easier operation; and attractive, easy COLLIN to read front panel meters. These SM transmitters are designed for remote control and FM multiplex operation. COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS, TEXAS BURBANK, CALIFORNIA tered some opposition at the Pastore EQUAL TIME'S DEATH THROES? subcommittee's meeting Tuesday, from Sen. A.S. Mike Monroney (D- Okla.), Senate Commerce Committee favors move who wanted to amend it to require the FCC to act as a "referee" to see that to suspend provisions of Section 315 broadcasters don't abuse the discretion they would be given by the measure. The odds increased last week on the networks and tv stations to give free But he was voted down possibility Congress will give broadcas- time to major party presidential and by other members, who felt would ters a chance to prove what they have vice presidential nominees this fall. The this amount to censorship. long contended: that they can present resolution was drafted in the subcom- The suspension resolution the Democratic and Republican presi- mittee after staff consultation with the requires approval by the Senate, House dential nominees to the U.S. listening networks, who long have held they can and the President before it would and viewing audience on a fair and do the best job of presenting aspirants go into effect. equitable basis in formats that will be for the nation's highest offices if they most likely to attract viewers and least can do it their own way, free of Sec. Renomination of Lee: likely to alienate them. 315 equal time requirements (BROAD- The Senate Commerce Committee on CASTING, May 30). Has the way cleared? Wednesday gave almost solid approval Whereas, S 3171 applied to tv only, and sent to the Senate for vote a reso- the resolution includes radio, too. It If Democrats on the Senate Com- lution that would suspend Sec. 315 for would be effective only through the merce Committee are delaying Robert this campaign year where presidential 1960 campaign and provides that the E. Lee's renomination to the FCC, as and vice presidential candidates are FCC report to Congress by next Republicans charge, because they want Independent William P. to re- concerned and thus free broadcasters March 1 on how the trial suspension Connole and the networks from demands by worked, with any recommendations it main on the Federal Power Commis- minority group candidates for equal may have for amending Sec. 315 (i.e., sion, that obstacle was removed last time. repealing equal time provisions for week. Mr. Connole announced he The committee action came prompt- presidential or vice presidential nomi- doesn't want to serve any longer after ly after approval of the resolution nees, or for candidates for other of- his term expires June 22. the previous afternoon by its fices; alternatively discussing a new Chairman Warren G. Magnuson (D- Communications Subcommittee, which "free time" bill, etc.). Wash.) said after a committee meeting drafted the resolution as a substitute for The Opposition Approval of the May 25 that the Lee nomination was a much more controversial measure resolution Wednesday morning appar- being held up by the committee pend- (S 3171) that would require the tv ently was opposed by only one commit- ing House action on a Senate- approved tee member: Sen. Ralph W. Yarbor- bill (S 1965) under which an FCC or ough (D -Tex), who heads the three - FPC member whose term expires would man "Watchdog" (Freedom of Infor- continue serving until his successor is mation) subcommittee of the Commu- appointed and qualifies (BROADCASTING, nications Subcommittee of which John May 30). O. Pastore (D -R.I.) is chairman. The committee (Democratic majority) Sen. Yarborough opposed the resolu- took this stand, Sen. Magnuson said, tion because committee members would because the new term would run into a not agree to his proposal to delay ap- new executive administration. If the bill proving it until the FCC has reported is enacted, President Eisenhower can on its questionnaire to television sta- give Mr. Lee a recess appointment last- While serving a single tions asking their planned policies and ing till some time next year; if it isn't practices on political broadcasting the committee will deal with the Lee station market, this WTHI -TV fall (BROADCASTING, May 23). Dead- problem in another way, Sen. Magnu- fulfills its public service re- line for station replies was set for son said. But a GOP spokesman said sponsibilities in a way that June 6 by the FCC. not one But the Senate group did incorporate committee member opposed Mr. Lee has gained for it the appre- an amendment offered by Sen. Yar- for a new term; that he was the vic- ciation and support of its borough to the original draft providing tim of politics involving Mr. Connole, that "nothing in [the resolution] shall the Democrats favoring Mr. Connole entire viewing a area ... cir- be construed as relieving broadcasters and opposing the President's nominee, cumstance that must be re- from the obligation imposed upon them Thomas A. Donegan, to succeed him flected in audience response ... to operate in the public interest." on the FPC. But he still felt Mr. Lee Sen. Yarborough plans to write in- would get his chance at a Senate vote. to advertising carried. dividual views to be included in the The House Communications & Pow- committee's report, not ready as of er Subcommittee headed by Rep. Oren Five full % hours of local late Thursday. His watchdog group Harris (D -Ark.) holds hearings on S public service program- was formed April 14 to keep an eye 1965 tomorrow (Tuesday) at 10 a.m. on political broadcasting during this If Democratic partiality to Mr. Con - ming each week. year's campaign and is ordered to make nole was the key to the committee's a report after the elections on whether deferment of action on the Lee nomi- broadcasters were fair in presenting nation, Mr. Connole's decision of last WTHI-TV candidates. The resolution (S Res 305) week not only would clear the way for CHANNEL 10 CBS ABC forming the watchdog unit and pro- a Senate vote on Mr. Lee, but also TERRE HAUTE viding funds for it is still on the might encourage the President to nomi- INDIANA Senate calendar awaiting floor action, nate a successor to the vacancy cre- however. ated by the resignation of former Chair- Represented Nationally by Bolling Co. Last week's resolution also encoun- man John C. Doerfer.

82 (GOVERNMENT) BROADCASTING, June 6, 1960 GULF PRESS CONFERENCE A service of Gulf Oil Corporation in the cause 11 of creating -through the facts as we see them -a fuller understanding of the oil industry.

Oil's amazing building blocks

Oil used to mean fuel and lubrication-and that was it. But the oil industry average. The growth rate, economists tell us, should continue at a healthy 8 to also be has known for years that the gases given off in refining could 10% yearly clip in the 1960's. processed into valuable chemicals. Only with the advent of modern refin- Q. Has Oil felt this boom to the extent make the most of these gas and liquid ing has it become economical to the chemical industry has? fractions. Today's refineries produce enough raw materials to feed a new A. Petrochemicals use the equivalent of kind oil- chemical industry. We call that industry petrochemicals. of about 60,000,000 barrels of oil a year. That is about a barrel in every 50 of crude produced. That barrel however, Would you identify some things that Q. Does this transformation take place at Q. supports a petrochemical industry worth trace their origin to oil? the refinery or elsewhere? $6.7 billion in capital investments and A. The polystyrene in your hairbrush A. It starts at the refinery. Here the gases employing over 150,000 people. handle is petrochemical. So is the mela- and liquid fractions undergo a costly Q. What petrochemical products are we mine in plastic dinnerware. The synthetic process of upgrading. They are then de- The likely to find in our future? detergents you wash the dishes with. livered in compressed gas or liquid form polyester fibers in the clothes on your companies. There these mo- to chemical A. That is hard to pin down. Based on back. The polyethylene in squeeze bot- rearranged lecular building blocks are our present knowledge, petrochemicals tles. Petrochemicals may turn up in boats, com- into an almost limitless number of could replace many hundreds of items football helmets, fertilizers, paints, ex- to man. pounds never before known that are now made with natural re- plosives or sandwich wrap, to name but elastic as a Matter as hard as steel, sources. Plastics, for instance, will wind a very few uses. rubber band, buoyant as cork. up in more and more products now made Q. What brought about this great activity of wood, metal, ceramic, paper and glass. Q. Earlier you mentioned rubber. What in petrochemicals? But the really exciting future of petro- affected by other industries have been very well lie in the dis- A. It began partly with World War H. chemicals may petrochemicals? don't even exist The frantic hunt for synthetic rubber, covery of products that present time. explosives and high octane gasoline com- A. The chemical industry itself, for one. at the ponents put petrochemical development In 1920, there were two chemical plants Q. This indicates a great need for con- on a crash basis. Butadiene and styrene producing 75 tons of petrochemicals. To- tinuing research, doesn't it? were needed in large quantities for syn- day, there are many hundreds producing thetic rubber. Eighty -five percent of all some 20,000,000 tons per year. This is A. The research laboratory is the heart rubber in the War was synthetic. Today, one-third the volume of all chemical of the petrochemical industry. Oil com- better than 90% of passenger car rubber production in the U. S. Or, look at these panies are putting $45 million a year is petrochemicals. figures. Synthetics from oil now add up into petrochemical research so we may all soap and detergent sales. Q.You indicated petrochemicals owe their to 75% of continue to find exciting new uses for oil. percent of U. S. fertilizer nitro- be very success to more than the War? Ninety Our research people would the gen is obtained from petrochemicals. first to tell us that present achievements rise A. Yes, in large part they owe their Synthetic fibers make up about 10% of in petrochemistry are only a start. as cata- to new refinery processes such all textile production, and that figure is Synthetic foods, indestructible bridges, gasoline lytic cracking. Besides boosting growing rapidly. engines that never wear out -they may cracking" upped the octane ratings, "cat all be in Oil's future. And that future's output of gas residues from which petro- Q. How fast is the petrochemical industry limited only by man's imagination. chemicals are made. It takes a tremen- growing over -all? dous investment in refinery equipment to transform that gas into petrochemicals. A. All through the 1950's the industry We welcome further questions and comment. But this increased source of supply made grew at the phenomenal rate of 14% a Please address them to Gulf Oil Corp., 30, Pa. such an investment economical. year, as against 4.1% for the all- industry Room 1300, Gulf Bldg., Pittsburgh

BROADCASTING, June 6, 1960 83 : PROGRAMMING FALL MAY BE A LITTLE LATE Producers, agencies, networks agree to use re -runs if WGA strike continues

The three television networks were a percentage of the proceeds of the reported last Thursday (June 2) to sale of tv films abroad, effective im- have agreed to a proposal by leading mediately. This the producers have not tv film producers to schedule re -run offered independently. It would be in- film product at the outset of the new cluded in the overall royalty plan of fall season. The Writers Guild of paying writers offered as an alternative America strike against tv film pro- to the present system of a flat payment ducers has produced a scarcity of films for the first use of a tv script plus and scripts for the new season. residual payments for each re -run. The The producers held an earlier meet- royalty plan would give writers a per- ing on Wednesday (June 1) with rep- centage of all revenues from the tv resentatives of six major advertising films, foreign as well as domestic. But agencies. Agency officials told the the writers turned this plan down as producers that if the networks agreed they had the earlier offers. to delay the start of the new season, Union- busting Charged When the they would recommend to their clients producers turned to the agencies in- that they go along with the re -run plan. stead of back to WGA, the Guild im- It was understood that agencies had dis- mediately wired a protest to the Amer- cussed the predicament with sponsors ican Assn. of Advertising Agencies, and the latter were inclined to accept asking assurance "that no member of re -run films until new product becomes your organization is planning to attend available. the projected meeting" and expressing Officials of networks, agencies and confidence that "you and your sponsor production companies declined to dis- clients would not wish to be identified RADIO and TELEVISION cuss the meetings but acknowledged in any way with an action which might they had been held. Among the probe construed as an attempt on the part ducers who were reported to have of industry to smash a labor union." pushed the re -use pattern and were Meanwhile, the screen writers branch represented at the meetings: Four Star of WGA was earnestly endeavoring to Films, Revue Productions, Screen settle their strike against the producers IN Gems, 20th Century-Fox, Warner of films for theatrical exhibition. Major ApVERTISING Bros. and UA -Ziv. point of dispute here is pay tv, which BUSINESSPAPERS Stalemate Meanwhile, in Holly- producers maintain is merely an exten- MEANS BUSS wood neither WGA nor the Alliance of sion of the theatrical box -office, but Television Film Producers and the writers see as a new use calling for AIp Assn. of Motion Picture Producers, additional payment. A seven -hour bar- who have been negotiating jointly on gaining session Wednesday (June 1) which concluded with agreement II the terms of employment of writers to for tv films, made any move to resume meet again Friday (June 3) was taken In the Radio -TV Publishing Field discussions. At the close of the pre- to indicate that progress toward a new onl BROADCASTING is a vious week, ATFP and AMPP with- contract is near. member of Audit Bureau of drew all offers that they had made to Circulations and Associated WGA during the months of negotia- New programming firm Business Publications tions, following the rejection of several different offers by the tv- writer mem- enters the field IF YOU'RE bers of the Guild. If this left the next The establishment of Programs for CHARGED WITH move up to WGA -and the producers Television Inc., New York, as a new pointed out that every negotiating ses- tv film production- distribution company LIBEL = SLANDER sion held since the strike began Jan. 16 was announced last week by partners PIRACY - PLAGIARISM had been called by them -the Guild Leonard Loewinthan, president; Ever- INVASION OF PRIVACY officials seemed content to sit still for ett Rosenthal, executive vice president COPYRIGHT VIOLATION. the present. Their reasoning seemed to in charge of programs and production be that with the time to get filmed and Michael M. Sillerman, executive Be ready with our unique programs ready for fall showing al- vice president in charge of sales. EXCESS INSURANCE ready uncomfortably short, the pro- The new company's first major ac- Adequate protection against embarrassing loss ducers would be forced to seek peace quisition is the U.S. distribution rights at amazingly moderate cost. Write) by making more concessions to the to 38 J. Arthur Rank features for a EMPLOYERS REINSURANCE writers. down payment of $1 million. The films CORPORATION Specifically, WGA seemed to expect include "To Paris With Love," with Alec 21 W tente. Kansas City. Mo. the increase in minimum, the welfare Guiness; "Doctor In the House," with New York. Ch cago. San Francisco 137 w:.i,am 175 W. .00 ELish fund and the other things already of- Kay Kendall and Dirk Bogarde; "The 5t Jackson t' fered (BROADCASTING, May 23), plus Lady Killers," with Alec Guiness and

84 BROADCASTING, June 6, 1960 Peter Sellers; "The Wicked Lady," with James Mason and Margaret Lockwood; AUTOMATIC SYSTEM "Doctor At Sea," with Brigitte Bardot and Dirk Bogarde and "The Love OF DELAYED TAPE Lottery," with David Niven. Programs for Television also has the RECORDING distribution rights to 50 half -hours of the Court of Human Relations and 130 five-minute art lessons for children. Company plans are to produce other program series in association with groups of legitimate stage producers and film producers. Mr. Rosenthal started in radio production in 1945 with The Big Story A new field..GEM of recorded programming has and Warden Lawes, and later produced been created by Telectro's development of an The Big Story live on tv and other ac- automatic delayed tape recording /reproduc- tion- adventure series. Mr. Loewinthan ing system for the National Broadcasting Co. was associated with Mr. Rosenthal in The new system relays broadcast programs his tv activities. Mr. Sillerman is a to time zones one hour or more behind the long -time sales executive in radio and in which the "live" program originated. television, having served as originator area and president of the Keystone Network. At various times, he has been a sales executive with Ziv; a founder of Tele- vision Programs of America and president of NTA Program Sales. The new company is located at 1150 Ave. of the Americas, New York 36, N.Y. Tele- 111.6PM phone is Yukon 6 -3650. System records the original program and "holds" or delays the signal for one or more Trans -Lux launching hours before it is released over the network. Equipment is foolproof, reliable, and com- three cartoon series pletely automatic. The Recorder's frequency Trans -Lux Television Corp., New response is 25- 10,000 c/s ±2db at 7% ips; York, which slowly has been edging or 25- 15,000 c/s ±2db at 15 ips. Play -back into the tv film production business, pre -amplifier features signal -to -noise ratio last week said it plans to invest $4 mil- of better than 60 db below one per -cent tape lion in the production and promotion distortion. For full technical details write to of three cartoon series over the next Broadcast Products Division. two years. Approximately $1.5 million has been earmarked for a new color cartoon series, Willie McBean and his Magic Machine, a children program of 260 five -minute episodes to be produced in Toronto by Arthur Rankin Jr., Automatic president of Video Crafts Inc., New Network Relay York. About $750,000 will be allocated to a five -minute Rube Goldberg series, consisting of 130 black -and -white segments of Goldbergian "inventions," produced in a mixture of animation and live action by producer George George in Hollywood. In addition, a Model 938 total of $1.5 million will be spent on Studio Console Trans -Lux's first entry into tv production Felix the Cat series, of which 104 four -minute episodes of a projected 260 already have been produced (Felix has been sold in more than 50 markets). Production on Willie McBean is scheduled to start in the late fall in time for distribution early next year. The timetable for the Rube Goldberg project is about three months behind Willie McBean, according to Richard P. Brandt, president of Trans -Lux Tele- vision Corp. Approximately $250,000 TELECTRO INDUSTRIES CORP. will be spent to advertise and promote 3548 37th Street, Long Island City 1, New York the company's tv properties, he said.

BROADCASTING, June 6, 1960 85 PAY TV ON CABLE 2,000- subscriber Liberal, Kans., catv outfit was for a consideration in the neighborhood of $625,000. The system TelePrompTer offers Here are the next 10 days of network color shows (all times are EDT). carries the signals of KFDA -TV and title bout to viewers NBC -TV KGNC -TV Amarillo, Tex.; KTVC -TV TelePrompTer Corp., New York, June 6 -10, 13 -15 (11 -11:30 a.m.) Price Ensign and KGLD -TV Garden City, Is Right, participating sponsors. both Kansas. which is exploring ways to adapt com- June 6 -10, 13 -15 (12:30 -1 p.m.) It Blackburn & Co. was the broker in munity television operations to a pay Could Be You, participating sponsors. the catv transaction. tv system for special events, is an- June 6 (10 -11 p.m.) The Steve Allen Plymouth Show, Plymouth through N.W. The Johansson -Patterson fight has nouncing today (June 6) that it has Ayer. been blacked out on tv. ABC Radio, purchased a catv system in Liberal, June 7 (8:30 -9:30 p.m.) The George Kans. Burns Show, Hudnut -DuBarry through which paid $200,000 for rights, is car- Lambert & Feasley. with Significance: TelePrompTer hopes rying the fight, Bristol-Myers tak- June 7 (9:30 -10 p.m.) Arthur Murray ing half sponsorship. Pre -fight tv rights to utilize the system in Liberal and in Party, P. Lorillard through Lennen & New- ell and Sterling Drug through Norman, were sold to Philco for $100,000 and several other communities for a pay Craig & Kummel. will make use of film clips of first tv experiment, using TPT's closed - June 8, 15 -9 p.m.) Price Is (8:30 Johansson- Patterson bout, featuring ac- circuit coverage of the Johansson-Pat - Right, Lever through Ogilvy, Benson & Mather and Speidel through Norman, tor Jimmy Cagney as. host. terson fight June 20 as the initial Craig & Kummel. "piece de resistance" (CLOSED CIR- June 10 (9:30 -10 p.m.) Masquerade cult, May 9). Party, Hazel Bishop through Donahue & Coe, Block Drugs through Grey Adv. Film sales TelePrompTer officials have ad- June 11 (10 -10:30 a.m.) Howdy Doody vised Liberal catv subscribers that the Show, Continental Baking, Nabisco through Interpol Calling (Independent Televi- company plans to pipe the fight to Ted Bates. sion Corp.) June 11 (10:30 -11 a.m.) Ruff and Reddy them, asking if they would be willing Show, Borden through Benton & Bowies. Sold to Commonwealth- Edison; Krey to pay $2 extra for this special serv- June 11 (7:30 -8:30 p.m.) Bonanza, RCA Packing; Renault; Lincoln- Mercury; ice. It was learned that of the first 20 through Kenyon & Eckhardt. June 12 (8 -9 p.m.) Music On Ice, sus- Dodge; Seeley and Restonic Mattress subscribers replying, 17 agreed to the taining. Cos.; Miller High Life Beer; Piels Beer; proposal. June 12 (9 -10 p.m.) The Chevy Mystery Pfeiffer Brewing; Labatts Brewing, and A spokesman said that TelePromp- Show, Chevrolet through J. Walter Thomp- son. Blitz -Weinhard, all local and regional Ter is "90% sure" of going ahead with June 13 (10 -11 p.m.) The Margaret accounts. its plans in Liberal and also hopes to Bourke -White Story, Breck through Reach, Now in 109 markets. pipe in the fight to at least two of the McClinton and sustaining. other three catv systems it operates. Several others have evinced interest in Deputy Dawg (CBS Films) the championship bout. TelePromp- systems materializes, subscribers in ef- Sold to WNEW -TV New York; Ter expects to know its definite course fect will be on an honor system to pay WTTG (TV) Washington, D.C.; in about a week. the extra $2. TelePrompTer has no WTVH (TV) Peoria, Ill.; KOVR-TV TelePrompTer's other catv holdings cash boxes or other devices for collec- Stockton, Calif.; KTTV (TV) Los An- are in Farmington and Silver City, tion, but it is reported the company geles; WHDH -TV Boston; WJBK -TV N.M., and Rawlins, Wyo. The com- is working on the development of a Detroit, and WCCO -TV Minneapolis. pany holds high hopes for piping the pay device to be used for special events Background: The cartoon series, championship bout to its New Mexico it may bring to subscribers in the fu- which is available starting Oct. 2 as 26 installations. ture. half -hours or as a library of 104 car- If the plan to feed the bout to catv TelePrompTer's purchase of the toons, is about a free and easy, low -key What's wrong with radio -tv news? Broadcasters are handicapped in of their media "; many newscasters Charles Harrison, news director, their efforts to improve news cover- lack responsibility; some stations WMBD -TV Peoria, Ill.-Only sta- age by varying FCC interpretations "confuse the public interest with the tions doing "a good spot news cover- and equal- access problems, the Illi- public curiosity." age job" and tackling stories in depth nois News Broadcasters Assn. was Charles Hayes, managing editor are qualified to editorialize; the day told at a seminar conducted jointly of Paddock Publications, Chicago of covering a beat by telephone is with the U. of Illinois at Champaign - suburban newspaper chain - Too disappearing; management should Urbana. many rip- and -read newsmen, with provide better tools and facilities. Ways to improve news service lack of adequate local news cover- John Secondari, ABC-TV special were offered at the seminar, held as age; many lack imagination and projects producer, newscaster and NAB was announcing in Washing- courage; penny -pinching economic former network Washington bureau ton the results of an extensive sur- practices cramp newsmen. chief, said news conferences are be- vey of station news practices. The Merrill Lindsay, vice president, coming unproductive "through lack survey showed how the industry is WSOY -AM-FM Decatur, Ill., NAB of correlation." He cited the in- strengthening its news structure. board member and member of NAB creased number of press agents in The Illinois seminar was marked interim policy committee -Some sta- government agencies. by lively criticism of industry jour- tion editorials don't "prove a thing "; William Garry, news and public nalism. Here are some of the speak- confusing FCC interpretations handi- affairs director of WBBM -TV Chi- ers' comments: cap stations in editorializing; radio- cago, emphasized the value of per- Theodore B. Peterson, dean of U. tv haven't yet "realized their tre- sonal contacts and suggested radio - of Illinois Communications- Journal- mendous potential "; barriers to equal tv newsmen match newspapers in ism College - Radio -tv newsmen access to news sources are a prob- development of basic check lists of merely excel in "the obvious strength lem. news sources.

86 (PROGRAMMING) BROADCASTING, June 6, 1960 When two stations in the same market area want greater coverage . . . when only one area can be cleared for a toll tower ... a common tower may well be the best answer for both. Here's the 1531' Dresser-Ideco tower with stacked antennas that solved this problem for Son Antonio stations WOAI -TV and KENS-TV.

"Here's why we agreed to buy Dresser -Ideco experience in tall

1, , , tower design and construction" ..I. I aw7" ..' report two San Antonio broadcasters who joined 4I$..r) forces to build a new 1531' Dresser -Ideco tower

Says W. J. Jackson, Chief Engineer, KENSTV: trl "When it became evident that KENS -TV and WOAI- 1 IP'al9r. TV would have to go to maximum antenna height and power to serve rapidly growing San Antonio and the e;,;;O';' entire South Texas area, we ran headlong into the prob- ,p ifer' I 7 lem of airspace clearance. Together we obtained a site that won airspace approval as an antenna farm. We studied comparative tower design features and costs at length. Then we checked the experience of other stations who had p4)':' put up tall towers. Everything pointed to the selection of . u Dresser -Ideco as the best source for our new tower." ' airJíir/ 10'10 Continues Charles L. Jeffers, Vice -Pres. Engineering, WOAI -TV: "That's absolutely right. And our judgment proved sound, as the job progressed. Dresser -Ideco supplied us with complete plans and details, and they gave us design

load calculations and all other information so necessary O4411 for permits and insurance purposes. After the contract for P. the tower was signed, Dresser -Ideco followed through to make sure that all parts were shipped on time, routed bizJy properly, received in good shape. Erection instructions / were complete and easily followed by the erector. And yldratrit`f/ even though our contract didn't call for it, Dresser -Ideco conducted a careful inspection of the erector's work. pP:iiIì° Since completion of the job, Dresser -Ideco has not for- .J'`.`.. ¡t gotten its customers. They have continued to give us valuable engineering advice concerning the addition of new . e equipment . . . mobile antennas, more feed lines and additional parabolic dishes." _

iP ' , Both Jackson and Jeffers agree: f i "The taller tower is paying off, where it counts ... in increased coverage. The first A.R.B. rating survey, recently tabulated, shows a coverage increase of nearly 10,000 square miles." °-8.1 When you decide to reach up to reach out for more iNil,' coverage, call on us. We'll give your job the same thor- oughness and careful attention to detail. Write Dresser - Ideco Company, Tower Division, 875 Michigan Avenue, i!`/ Columbus 15, Ohio. (Branch: 8909 South Vermont Avenue, Los Angeles 44, Calif.) Ni,'-'11141141 Dresser -Ideco Company :rit'; DRESSER DRESSER INDUSTRIES I N C ¡j'f1L . ' LDFCO ELECTRONIC INDUSTRIAL OIL GAS. CHEMICAL r ' Additional groups of features were sold to WVEC -TV Norfolk, Va.; Campus radio producers WLOS-TV Asheville, N.C.; WPSD- University of Detroit students pro- well. W.T. Rabe, radio -tv program TV Paducah, Ky.; KXGN -TV Glen - duce 20 radio programs a week- director of the university says that dive, Mont.; KWRB -TV Riverton, despite the fact they have no radio radio training has proved valuable to Wyo., and KGMB -TV Honolulu. station. all students in the area of news, pub- "Golden Marie" sold to WWL -TV The programs are transcribed and lic interest, self- development, evalu- New Orleans; KENS -TV San Antonio, used by commercial stations, not ation and judgment. Interview shows and WAFB -TV Baton Rouge. "Abe only in Detroit, but as far afield as and panel discussions, college humor Lincoln in Illinois" went to KLAS -TV Los Angeles (KPOP). They range in programs and dramas are among the Las Vegas; "The Adventures of Mark length from the daily 21/2-minute broadcasting fare the U. of Detroit Twain" to WJZ-TV Baltimore, and Word for the Day to the weekly 55- produces. KTVU (TV) Oakland, Calif. minute Concert Hall, and are di- According to Mr. Rabe, the Warner Bros. features sold to KHJ- rected, written and produced mainly Armed Forces Radio Service is con- TV Los Angeles; KLYD -TV Bakers- by students. Not only radio -tv ma- sidering two programs, which would field, Calif.; WMBD -TV Peoria, Ill., jors contribute their time and talents, give the Detroit programs world- and WFGA -TV Jacksonville, Fla. but engineers, accountants, English wide listenership from Iceland to United Artists features sold to majors and pre -medical students as Berlin. KTVR (TV) Denver; WHEN -TV Syr- acuse, N.Y.; WTVT (TV) Tampa, Fla.; KOCO -TV Oklahoma City; WOC- lawman. There will be "Deputy Dawg" field; KRSD -TV Rapid City, Iowa, and TV Davenport, Iowa; WTVY (TV) coloring and story books, as well as KTLE-TV Pocatello, Idaho. Sherlock Dothan, Ala.; WFMY -TV Greensboro, comic books, jigsaw puzzles, coloring Holmes features also went to KRSD- N.C., and KGBT -TV Harlingen, Tex. sets, board games and Halloween cos- TV, and on a renewal basis to KVUE- tumes. TV, and KNDO -TV Yakima, Washing- Now in 15 markets. ton. Science-horror features sold to Program notes KYW -TV Cleveland; WOR -TV New Opera tribute KMOX -TV St. Louis Various United Artists Assoc. film York; KGNS -TV Laredo, Tex., and presented an hour long "Musical Tribute packages have been sold: WTVT (TV) Tampa, Fla. U.A.A.'s to the St. Louis Municipal Opera," Movieland Features sold to KVUE- "Seven Films of Distinction" purchased June 3 that combined the talents of TV Sacramento; KLYD -TV Bakers- by WCAX -TV Burlington, Vt. opera star Mimi Benzell, actor Vincent Price and television-recording artist Earl Wrightson. Sponsored by the Union Electric Co., the show high- lighted such events as the St. Louis World's Fair of 1904, a Shakesperian T O Top-Notch Festival of 1916 and music of the St. Louis Municipal Opera during the past - 40 years. Program was created by James Sales Engineers Dutson and directed by Hugh Woolsey. for Midwest & Southeast Stations sign WFBR Baltimore and CHEC Once -in -a- lifetime opportunities now are available for two out- Lethbridge, Alberta, Canada have subscribed standing engineers with systems sales experience in TV broad- to Radio Press Inter- national, voice news service. casting, microwave or communications. Each position offers an excellent salary, benefits, liberal commission plus unlimited Theatre project National Theatres & growth possibilities. Television Inc. reports that its board of directors has approved in principle sys- Responsibilities of these field positions include: sales contact, a plan whereby NT &T will join four tem planning for proposals, supervision of system installation, other theatre circuits in providing the test and evaluation, training operating personnel, and liaison original financing for a new motion with home office sales service staff. Heavy travel is a requisite. picture production- distribution com- Adler Electronics is a successful, highly regarded manufacturer pany. NT&T will deposit $400,000 in of low power TV transmitters, translators, microwave and com- escrow with a bank, subject to similar munications systems. Progressive product development and ex- deposits by the four other circuits and panding markets have opened these positions with an extraor- approval of NT &T's directors of the dinary present and future. specific commitments involved. The four other companies are Loew's The- If you feel that you are the man who meets our requirements, send atres, RKO Theatres, Stanley Warner your resume, in full confidence, to Mr. Stanley Lapin, Assistant to the Corp. and American Broadcasting- President. A convenient interview will be arranged. Paramount Theatres. Casts networks chief Speaking on the place of radio in today's world, Arthur Hull Hayes, president of CBS Radio, will be heard this week on the network's Master Control program, ADLER which is produced by the Radio & Tv ADLER ELECTRONICS, INC. Commission of the Southern Baptist One LeFevre Lane, New Rochelle, New York Convention. Also on the program, which is broadcast weekly over 165

88 (PROGRAMMING) BROADCASTING, June 6, 1960 radio stations and the Armed Forces prises, with offices at 60 E. 42nd St., ami Beach June 21 -24. Radio Network, will be tv personality N.Y. The company will produce tv pro- Paul McNamara of International Bud Collyer, and Leonard E. LeSourd gramming for both network and syndi- Telemeter Corp. and Irving Kahn, pres- executive editor of Guideposts maga- cated outlets. First property is an ad- ident of TelePrompTer, will highlight zine. venture series in color, titled Carib. a session on extra programs. Mr. Mc- Others in preparation include Exiles Namara will talk about the Toronto Toll -tv title Skiatron of America, from Eden, hour -long dramatic series; pay tv operation. This is the ITC Tele- N.Y., pay television organization owned Port of Entry, action drama, and High meter system sponsored by the Cana- by Matthew Fox, has changed its name Country, sports- adventure -thriller series. dian affiliate of Paramount Pictures to Tolvision Inc. in order to avoid con- Inc. ITC is a subsidiary of Paramount. fusion with Skiatron Electronics & Tel- Pay tv to be topic Mr. Kahn will discuss the activities evision Corp., N.Y. The former has of TelePrompTer in fight promotion been having difficulties with the Securi- of community tv meet and the results of his proposal to feed ties & Exchange Commission. Pay television- special programs - the Johansson- Patterson June 20 cham- catv systems. Tele- rights Fremantle and other "supplemental services" will pionship fight to Obtains foreign catv operations. International, N.Y., has obtained inter- be featured at the ninth annual conven- PrompTer owns several The remainder of the four -day meet- national radio and tv distribution rights tion of the National Community Tv will operate in a shirt- sleeve atmos- to the heavyweight title fight between Assn. at the Fontainbleau Hotel in Mi- ing Ingemar Johannson and Floyd Patter- son, to be held in N.Y. on June 20. A battery of radio announcers will relay the fight live in Spanish, Portuguese, UP French and German as well as English. Name change Giantview Television Network, Detroit and N.Y. closed circuit tv and video tape producer, changes its name to General Television Net- work. The Giantview name will be retained by the tv and electronic equipment manufacturing subsidiary. CCA in Chicago Community Club Awards, fund -raising service conducted nationally in over 300 cities in the U.S. and elsewhere, will be extended to Chi- cago in September, with local organi- DOWN zations participating for the first time. WAIT Chicago will make available over $10,000 in cash available to local area women's clubs as part of a 13- week fund -raising campaign, according to Community Club Services. CCA is open to non -profit clubs only and not to individuals with over $5 million having been made available already to women's organizations. ALL Inflation fighting Radio stations throughout the country have received AROUND a kit of six 20-second and three 60- second spots warning citizens the of We sell your product in dangers of inflation. Distribution of the radio material is part of the "Citizen's 448,000 TV homes in a Crusade" campaign of the Council for 58 county market in Economic Growth and Security, a non- profit, non-partisan group established Roanoke, Virginia, on at a conference of 48 large organiza- WSLS -TV. We don't care tions in Washington, D.C., last Novem- if your product is square ber. The Advertising Council and the NAB were participants in this confer- or round...we sell it... ence. In addition to the radio spots, the up...down...all around... Council is now preparing spots for tv. It hopes to distribute slide and animated -film spots to tv stations within a month or two, according to the group's president, Clovis E. Byers. 'o New production outfit John Haggott, WSLS -TV, ROANOKE, VIRGINIA former NBC and CBS producer, has NATIONAL REPRESENTATIVES, announced the formation of a new pro- BLAIR TELEVISION ASSOCIATES duction company, John Haggott Enter-

BROADCASTING, June 6, 1960 89 phere with workshops being conducted N.Y. Telephone is Judson 2 -8100. in two major areas: There are no formal underwriting Reducing operating costs of cable arrangements. The company has regis- Tennessee tempo systems. tered as a stock dealer with the New Time devoted to news broad- Increasing number of subscribers. York Attorney General's office. NFI casts on Tennessee radio stations A slate of new officers will be rec- board chairman -president Richard has increased considerably in the ommended by a nominating committee. Randall is motion picture, stage and tv past 10 years, according to Stacey Lloyd Calhoun, Hobbs, N.M., is chair- producer, who was once extremely ac- Mott, director of WHUB Cooks - man of this committee. tive in the business of bartering for ville, Tenn., who recently com- A.J. Malin, Laconia, N.H., is presi- time on radio -tv stations. pleted a survey. Emphasis has in- dent of NCTA; Sandford Randolph, NFI reports the company has more creased on local and state news, Clarksburg, W.Va., is vice president, than five million feet of world news Mr. Mott reports. The survey was and under normal procedures will move and special events filmed material, taken for UPI Broadcasters Assn. up to the presidency of the organiza- culled from the libraries of the former of Tennessee, of which he is presi- tion. Selznick News, Ford, Kin -o- Grams, dent. Whereas the average station World -Wide and International com- there programmed 1 hour and 20 N.Y. film company panies. The company also lists as assets minutes of news per day 10 years 25 feature -length productions, 38 short ago, it now features 2 hours and announces stock sale subjects, 250 travelogues, 20 comedies 30 minutes per day. Network Film Industries Inc., New and the U.S. and Canadian rights to 50 York, a company organized to acquire, animated cartoons made in Japan. distribute and lease film properties to Pioneer announcer Norman Broken- the year; Your Handyman, 52 episodes, the tv industry and public exhibitors, shire is a director and production co- portraying practical applications of has announced its first public stock sale ordinator for NFI. He will provide household hints; Incredible-But True, of 225,000 voting shares to New York commentary for four series of five - 260 color programs of "unusual sights State residents at $3 per share. The of- minute tv programs that NFI is prepar- and unbelieveable facts" from all over fering is being made through officers ing for distribution this fall. They are: the world and Cavalcade of Sports, a and employes of NFI at its offices in the It Happened Today, 365 segments of recreation of memorable sports epi- CBS Bldg., 1697 Broadway, New York, historical significance for each day of sodes of the past. FATES & FORTUNES

Herbert Fried, vp and general man- signed to Chicago in 1950 and was ap- Broadcast Advertising ager of Baltimore office of W.B. Doner pointed vp and copy director in 1955. & Co., elected to board of governors of George Wolf, head of own tv pack- Charles Burger, formerly vp of Chesapeake Council of AAAA. Ruder & Finn, N.Y., appointed presi- age firm, joins creative department of dent of Communications Affiliates, pr Edwin G. Koehler group supervisor Leimen & Newell, N.Y., as radio -tv counsel, service organization of Mc- at BBDO, N.Y., becomes associate program supervisor. Cann- Erickson Adv. media director. Peter Touart, copy supervisor for BBDO, George Koenig Karl F. Vollmer, N.Y., appointed head appointed vp in Los vp of Young & Rubi- of creative services, Angeles office of The cam, named manager Minneapolis Caples Co. He for- of agency's Chicago office. Mr. Touart started at merly was head of office, succeeding Rob- BBDO in 1939 as creative department ert Brinkerhoff who and account executive returns to agency's copywriter, named copy on Union Pacific Rail- New York operation. group head in 1944, vp in road. He joined com- Mr. Vollmer joined 1952, su- MR. TOUART pervisor in 1957. MR. KOENIG pany in 1953. Y &R in 1938, was as- MR. VOLLMER He supervised writing for Armstrong Cork Co., portions of DuPont, institutional advertising for General Electric. BROADCASTING 111/Aill THE eUS NCSSWEEKLV OF TELEVISION AND RADIO George A. Bailey, Richard S. Se- 1735 DeSales St., N. W. Washington 6, D. C. clow, account executives at Kastor Hil- ton Chesely Clifford & Atherton, N.Y., NEW SUBSCRIPTION ORDER elected vps. Please start my subscription immediately for- J. Neil Reagan, tv -radio administra- E 52 weekly issues of BROADCASTING $ 7.00 tive vp, McCann-Erickson, elected pres- 52 weekly issues and Yearbook Number 11.00 ident of Advertising Club of Los An- Payment attached Please Bill o geles. Other new officers: first vp: P Robert L. Hicks, vp and general man- name title /position* 4 ager, Business Extension Bureau; sec- C ond vp: Frederick L. Olsen, vp and company name media director, Hixson & o. Jorgensen; treasurer: John S. Spaulding, adver- address Ó tising manager, Southern California Gas Co.; secretary: Skip B. Carter, city zone state manager, Vacations -America Send to home address Dept., - - Mitchell Travel Service.

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A Perfect Companion: For the ultimate in Name flexibility and foolproof operation use the 1CPR Title with the 5CPB Five -Channel Selective Program Repeater. Countless combinations of your very Company own sounds ... instantly cued ... instantly Addresc available at your fingertips. New sound horizons City State ...limited only by your imagination! 1CPR Recorder and Playback ... $485 MACKENZIE ELECTRONICS, INC. SCPB Five - Channel Repeater ... $1250 145 WEST HAZEL ST- /INGLEWOOD 3, CALIF./ OREGON 8-9335 F.O.B. los Angeles. Lease and Lease Purchase Plans Available ii Norman J. Ost by, General Manager BROADCASTING, June 6, 1960 91 J. L. (Bud) Fisher Jr., account execu- Louis S. Hallenstein, formerly copy- tive at M.M. Fisher Assoc. Inc., Chi- writer at Kuttner & Kuttner, Chicago, cago, elected president, suceeding late to Reach, McClinton & Co., that city, Jack L. Fisher Sr., who had been sole in similar capacity. owner of agency for 32 years. The Media Josef C. Dine, formerly of Ted Bates, N.Y., joins Pat McDermott pr Frank Miller Jr., agency, that city, as eastern manager. programming executive with Mutual Frank E. Heaston appointed market- Broadcasting System, FRESNO ing director for New York office of named director of Gardner Adv. He formerly was agen- programs and opera- cy's media director. tions. Mr. Miller 'CENTRAL CALIFORNIA'S joined MBS from 9Y`1aQCALLY John W. Robinson Jr., formerly ac- WOR New York, count executive and commercial pro- Ma. MILLER where he was night ?91KNVO. STA`ItON ducer, at McCann -Erickson, N.Y., joins production supervisor. He became pro- Lambert & Feasley, that city, as as- duction manager and manager of pro- sociate director. Myrtle M. Tower, grams and operations in June 1958. formerly of WMGM New York, joins Mr. Miller assumes duties of former agency as business manager, tv -radio F. Keating, vp of pro- department. director Joseph grams and operations. Elaine Pappas promoted from media Marc Hanan, general sales manager media buyer to supervisor at North of KXO El Centro, Calif., promoted to Adv. Inc., Chicago, with responsibility general manager. He has been with for following active broadcast accounts: station for 10 years. Previously, he was Toni Co.'s Toni home permanent and with KSYC Yreka, Calif. Deep Magic, Webcor Inc. (recording products), Englander Co. (mattress Tom Harrison, account executive at products), and Columbia Foods Div. of WFLN -AM -FM Philadelphia, promoted Consolidated Foods Corp. to general sales manager. Albert Jay Rosenthal forms Albert Charles F. Payne, ONLY the only home owned pri- Jay Rosenthal & Co., new Chicago ad- formerly head of mary network affiliate can be so vertising agency. Alan R. Segal ap- southwest office of at HOME in the heart of Cen- pointed vp and art director and Arthur Peters, Griffin, Wood- Lazarus named vp and general man- ward Inc., station rep, tral California ... to program and general manager best to get you results where ager. Location is Wrigley Bldg., 400 N. Mich. Ave., Chicago, Ill. of KXIL Dallas, they count.* named commercial Jack Barton, traffic coordinator, manager of KABL *Networkwise, of 3 TV stations here, Fuller & Smith & Ross, N.Y., becomes MR. PAYNE San Francisco. KJEO delivers to this billion dollar assistant media buyer. Roy Drushall, merchandising direc- market 5 of the top 10 network shows. Mary Walker, partner in Taylor - tor of KABC Los Angeles, promoted Add to this locally 6 of the top 10 Walker Assoc., elected president, N.Y. to national sales manager. He con- syndicated programs and you know Chapter, American Women in Radio tinues current responsibilities as head why this market looks first to KJEO. and Television Inc. of merchandising. (Source: Current Nielsen) Richard H. Gratiot and Tom Ber- Thad M. Sandstrom, general man- Check for yourself, KJEO -TV rates tsche appointed copy chief and account ager of WIBW Topeka, elected presi- are still right with the lowest. See executive, respectively, at Wentzel & dent of Kansas Assn. of Radio Broad- your H -R Representative now for Fluge Inc., Chicago. casters. your prime time buys. Charles H. Gardner, formerly assis- Bill Hughes, manager of CKNW tant to president of Remington Adv., New Westminster, B.C., elected chair- Springfield, Mass., named president. man of Assn. of Independent Metro- channel David H. Murray becomes senior vp; politan Stations. Milt Hall of KWBB 47 Robert D. Fleischner, vp and secretary; Wichita, Kan., named vice chairman. and Ronald P. Nelson, vp and treas- sales manager of urer. Sture H. Nelson, president since Orrin Melton, 1947, continues as chairman of board KSOO Souix Falls, S.D., promoted to assistant manager. Mr. Melton, who and Herbert F. King named chairman of executive committee. joined station in 1947, will continue his current responsibilities in addition to for Donald O'Leary, account executive new post. Ed Starr, formerly with and vp at Kenyon & Eckhardt, N.Y., WDAY-TV Fargo, N.D., named re- Fresno, California joins BBDO, that city, as account super- gional and local sales manager. visor for Metropolitan Bottling Co., President John R. Anderson, formerly station J. E. O'Neill - subsidiary of Pepsi -Cola. Joe Drilling - Vice President manager of WPBN -TV Traverse City, and General Manager John J. Ring named account execu- Mich., appointed general manager of W.O. Edholm- Commercial Manager tive at The Bresnick Co., Boston adver- new WCCW, that city, scheduled to See your H-R representative IRO tising agency. make its air debut around July 1.

BROADCASTING, June 6, 1960 92 (FATES & FORTUNES) Thad H. Brown Jr., who retires in George. Milo Townes becomes news mid -June as NAB tv vp, has been elect- and program director, succeeding Bill ed to the Republican State Committee, Cannaday who joins KCMO Kansas District of Columbia. City. Bob Edell, promo- Merrill Myers, senior press repre- tion manager for sentative, CBS -TV press information WJBK -TV Detroit, department, becomes supervisor of in- appointed promotion formation services for CBS News. manager for Storer Graydon Ausmus, formerly direc- Broadcasting Co. and tor of broadcasting services and pro- will headquarter in fessor of radio and tv at U. of Ala- V Miami. He has been bama, named executive secretary of with Storer since 1956 Ohio Interim Educational Tv Study MR. EDELL when he joined Commission. WGBS -TV Miami. Sydney Kavaleer, formerly general Jack Gennaro promoted from sales sales manager of WNTA -AM -TV New- manager to general manager at WFRV ark-New York, joins WADO New (TV) Green Bay, Wis. Other appoint- York in newly created post of vp for ments: W. C. Porsow, from sales sales. Mr. Kavaleer, 12 -year veteran development director to national sales in broadcasting, has specialized in for- director; Roger Micheln from staff to eign language programming and sales. regional sales director, and Bill Vickery Career began in 1948 with WAAT- from staff to administrative executive. WATV (TV), predecessor stations of Mr. Gennaro succeeds Soren H. Mun- WNTA- AM -TV. khof, vp and general manager, who re- expert signed. Jonathan Schiller, music with KCBS San Francisco, joins CBS Bob Sheetz, chief engineer of KAPA Radio press information department, Raymond, Wash., promoted to station N.Y. He will publicize network's manager-chief engineer. music programs. Bob Campbell Tom Ellis, KONO San Antonio, joins KXRX San Jose, elected president of United Press Inter- Calif., as general sales national Broadcasters of Texas. Lee manager. He former- Licas, KTBB Tyler, named first vp. ly was with KPAY Lee Hawk joins news and public af- Chico. Before that, he Value fairs department of WHTN -TV Hunt- was co -owner and ington- Charleston, W.Va. He formerly (vál -ti) n. 1. the manager of KXXL, was with WCOM Parkersburg, W.Va. now KIDD Monter- MR. CAMPBELL rey, both California. Bob Johnson, newscaster, and radio quality or fact of program director of WSAZ- Huntington- formerly gen- Don V. Shoemaker, W.Va., appointed news Lincoln, Neb., Charleston, being excellent; eral manager of KLMS director of WSAZ Inc., succeeding sales manager at KRVN appointed Nick Basso. Lexington, Neb. useful; desirable. formerly promotion pro- Don Shelton, Allen Burns promoted from manager of WJRT -TV Flint, to WJBK- at 2. e.g. the sales ducer to public affairs director TV Detroit, both Michigan, as audi- WBBM Chicago. He succeeds Len ence promotion manager. Schlosser, transferred to CBS Radio effectiveness of Network office, New York. Glenn Scott, formerly with Armed Forces Radio joins WLEU Erie, Pa., wmca, New York's Stanley Grieve, sales manager of as announcer. Richard Allen appointed KLIK Jefferson City, Mo., promoted to news staff. to general manager, succeeding Glen high -rated, low -cost Harold V. Hough, vp and director radio buy. ____._....."'42 ON THE SPOT RECORDING of WBAP- AM -FM -TV Fort Worth, named recipient of Betty Award from 1 1 iTAPE Assn. of Broadcast Executives of Texas Where you go, Mini for outstanding achievement in broad- 'tape goes, with Its casting industry. own power and pre A M Radio Sales cision recording unit in one compact alu Arthur Hertz, with financial depart- minum case. Sports, ment of Wometco Enterprises, Miami, w m c a ;,z = r crime, special events NEW ...no other recorder promoted to comptroller. Wometco op- do the of yJack Masla & Co., Inc. "t.m. can lob erates WTVJ (TV) Miami, WLOS- baRK reg. Minitape. Quality equal to finest AC. AM-FM-TV Asheville, N.C., and FULLY TRANSISTORIZED operated units. W o abGet LIFETIME BATTERY WFGA -TV Jacksonville, Fla. BUFFALO n Minitape today! FLAT TO 10,000 CYCLES Radio Press International James J. Gillis, formerly with U.S. STANCILHOFFMAN CORP. Dept. 921 N. Highland Ave. Hollywood 38, Calif. of Justice, joins NAB tv code af- & fairs department.

BROADCASTING, June 6, 1960 93 Jack B. Prince, local sales manager of But soft, what light thru yonder window breaks? WTAR Norfolk, Va., appointed director of radio. He joined station in 1958 as account executive and was named local sales manager early this MR. PRINCE year. Douglas Rider and Cabell Isphording join WTAR as program director and account executive, respectively.

C. Wrede Petersmeyer, president and director of Corinthian Broadcast- ing Corp., N.Y., elected to board of trustees of Committee for Economic Development.

*William Shakespeare Lloyd Peterson, formerly with "Romeo & Juliet" WBAY -TV Green Bay, Wis., joins WMBD -TV Peoria, Ill., as continuity director. It's over 80% of Rochester's TV viewers watching KROC-TV. Warren C. Zwicky TV FAMILIES: 106,000 named partner in Washington law firm of former FCC Corn - CHANNEL ROCHESTER missioner Robert F. KROC-TV 10 MINNESOTA Jones. Firm is now N B C Represented by Meeker Co. Jones & Zwicky. Mr. Zwicky, native of G. David mgr. Gentling, gen'l. Oshkosh, Wis., was HARRY S. HYETT COMPANY. MINNEAPOLIS ELISABETH BECKJORDAN, NETWORK REPRESENTATIVE graduated from Har- MR. ZWICKY yard Law School in 1953 and has been associated with Mr. Jones ever since.

Garrett D. Blanchfield joins sales promotion staff of WNAC -AM -TV HAMILTON- LANDIS S. ASSOCIATES, Inc. Boston. ö RJKERS RADIO AND TELEVISION STATIONS NEWSPAPERS Andrew E. Jacobs appointed radio MUZAK DISTRIBUTION FOR SALE sales manager in Cleveland office of Crosley Broadcasting Northeastern States, fully equipped, staffed with Corp. Sam B. very competent personnel, sales volume and profits Schneider, formerly account executive at all time high. Hundreds of long -term contracts. at CBS Radio Spot Sales, Chicago, joins $200,000.00 cash required. You must be able to meet Muzak's requirements for franchise ownership. Your $200,000. Crosley, that city, in similar capacity. investigation will prove that this is a once- in- a -lifetime opportunity. Len Schlosser, formerly director of public affairs for WBBM MIDWEST DAYTIME REGIONAL Chicago, joins CBS Radio, N.Y., to assist Allen Profitable daytimer in one of the top twenty markets. Unlimited potential. Excellent frequency with Ludden, director of program services, 1000 watts power. Priced to sell at $450,000.00. 29% $450,000. in coordination, development of pro- down and seven year payout. grams, program services for CBS -owned FAR WEST TV -AM -VHF radio stations. With cash flow of $91,000.00 for 1959. Total price John A. Serrao, $550,000.00, with 29% down and balance over eight $550,000. years. formerly western division sales manager of GREAT NORTHWEST Independent Televi- Daytimer in market over 200.000. Beautifully sion Corp., appointed equipped. Needs owner on premises to realize full $125,000. national sales potential. Total price $125,000.00, with 29% down. manager for KHVH -TV Honolulu. Prior to WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO joining ITC, Mr. Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty MR. SERRAO Serrao was with John D. Stebbins 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street Peters Griffin Woodward, rep firm, in 1737 DeSales St. N.W. DElaware 7.2754 Riverside 8 -1175 EXbrook 2.5671 charge of Los Angeles tv sales. EXecutive 3-3456 NATIONWIDE NEGOTIATIONS FINANCING APPRAISALS Curtis Short, formerly announcer - salesman for KOPY Alice, to KBOP Pleasanton, both Texas, as program di-

94 (FATES & FORTUNES) BROADCASTING, June 6, 1960 rector and chief announcer. Bob MacFadyen, assistant director of publicity at KTTV (TV) Los An- geles, to KTLA (TV), that city, in sim- YOU DON'T HAVE TO BE A ilar capacity. Neil Boggs named news director of WCHS -TV Charleston, W.Va., succeed- MATHEMATICIAN ing Bill Ames who joins CBS New York.

Erwin T. Melton named news man- To Buy the GATES WAY ager of WBT and WBTV (TV) Char- lotte, N.C. He joined stations in 1956 Console, the Largest as news reporter and photographer.

Kenneth R. Kurtz named Charleston Selling Audio System news director for WSAZ Huntington, W.Va. Previously, he had been news Manufactured Today director for WIS Columbia, S.C. Jim Thacker appointed program director in addition to duties as sports director of WSAZ -TV.

William T. Fields, formerly general accountant with CBS, named head of new accounting department of KNXT (TV) Los Angeles. Others on new staff are: Gerald D. Atkinson, Harold Y. Spector, Agnes Randall, Dorothy Hoover and Pat Holbrook.

Jon T. Caudle named promotion manager of WSOC -TV Charlotte, N.C. Because when you know the difference, William M. Scruggs Jr. named south- you can buy the difference. Here's how: ern sales manager. Phil Nolan named program director ADD the Gatesway benefits. of KOMA Oklahoma City. He formerly held similar position at KALL Salt Lake City. SUBTRACT the values lacking in other models. William Schramm Jr. appointed project writer for Triangle Stations. He formerly was editor of The Pennsyl- DIVIDE values. vania Gazette. the price by the extra Gene Strut, news director of WCKT- TV Miami, elected president of Florida MULTIPLY the satisfactions that go Associated Press Broadcasters Assn. He with Gatesway quality and prestige. formerly was first vp. Charles W. Mason joins WSUN -TV In other words, put dollar values on facts and when you do, you'll St. Petersburg, as general executive. He ... is will assist in sales, promotion, program- find that the Gatesway one of the most comprehensive audio systems ming and community services. ever manufactured. Eight step type mixing channels accommodate five microphones into Buddy Womick of WESC Green- four preamplifiers (15 microphones by use of utility keys), four turn- ville, S.C., elected president of Radio- tables, four tapes, network, and multiple remote lines. The Gatesway TV News Directors of the Carolinas. includes the exclusive 10 watt ultra linear amplifier, variable high -pass Ery Melton of WBTV (TV) Charlotte, filter, inbuilt cue -intercom, and five unwired utility keys for individual N.C., elected first vp, Bill Armstrong needs. Twenty -seven keys accommodate 52 switching functions for almost of WRAL -TV Raleigh named second any conceivable broadcast use. vp and Ernie Greup of WTVD (TV) Durham re- elected secretary- treasurer. Gatesway Consoles are in stock for immediate delivery-May we have your order? Gilbert W. Miller, formerly with As you read this, over 500 Gatesway consoles WMEX Boston, joins Venard, Rintoul are in operation across the nation. & McConnell, N.Y., as account executive. GATES RADIO COMPANY GATES: Subsidiary of Harris- Intertype Corporation MaiaLi Robert Klein, manager of KFRE QUINCY, ILLINOIS Fresno, Calif., joins Blair TV sales, Offices in International division: Los Angeles. as account executive. HOUSTON, WASHINGTON, D.C. 13 EAST 40th STREET, NEW YORK CITY In Canada: James E. Burke, formerly air per- CANADIAN MARCONI COMPANY

BROADCASTING, June 6, 1960 95 sonality with KMBC Kansas City, to Wallace L. Hutchinson named west- KSD St. Louis in similar capacity. ern division sales manager for Indepen- dent Television Corp., succeeding pro- John Jordan M. Kaplan, formerly Serrao. smooth gram director at WATR Waterbury, Conn., resigns to form Mayo -Kaplan Elliot Krane, formerly account exec- advertising agency, 1030 S. Main St., utive with Dean & Herr, Providence, Cheshire, Conn. R.I., advertising agency, joins Romper Room, tv kindergarten, as regional sailing of Bill Thompson, program director sales executive. KWOW Pomona and pr director of KWIZ Santa Ana, both California, Bill Bracken joins Keitz & Herndon, joins KPOP Los Angeles as air per- Dallas producer of tv commercials and all sonality. business films, as account executive.

Joseph R. Pahle joins WRGP -TV Manfried Steinhardt, formerly with Chattanooga, Tenn., as account execu- Community Club Awards, joins The year tive. Jingle Mill, N.Y., as eastern divisional sales manager. Bill Goodhope, formerly of KLIX- AM-TV Twin Falls, Idaho, to KOTA- Herbert Hirschman, producer of TV Rapid City, S.D., as program di- Perry Mason on ABC-TV, named pro- rector, succeeding Bud Naber who joins ducer of Hong Kong, new hour -long brokerage firm of Dempsey -Tegeler. adventure series scheduled for ABC - TV this fall. John R. Bell, head of radio -tv coverage and public information officer at Paul Nickell signs as director of Argonne National Lab, Lemont, Ill., NBC's Chevy Show, and will alternate appointed news and public affairs direc- with Marc Daniels. tor at WIND Chicago. David Geisel, director of Pat Boone Wally Wagoner named farm direc- Show, ABC -TV, becomes director, CBS - tor of WNBF- AM -FM -TV Binghamp- TV's Garry Moore Show in fall season. ton, N.Y. Tom Jones appointed pro- Julio Di Benedetto, Garry Moore's gram director. present director, becomes producer -director new Candid Camera program. Jim Major, director with WITI-TV Milwaukee, named producer also. Fielder Cook, Norman Jewison, Paul Stanley sign as alternate directors joins KOCW Robert Comstock of Diagnosis Unknown, hour mystery - Tulsa, as director. (FM) program detective series starting Tuesday, July 5 Empress of Britain sailing past Chateau Frontenac Dick Dixon and Ed Black to KMUR (10:00 -11 p.m. EDT) on CBS -TV. Salt Lake City as air personalities. Equipment & Eng'ring IN Programming Kenneth R. Johnson, vp in charge of Packard Bell Electronics Home A MARKET Walter Lynch, formerly sales man- Products Div., Los Angeles, named ager of Mecca Film Labs for 22 years, board chairman of company's newly appointed head of New York office of OF STATURE formed subsidiary, Packard Bell Sales Capital Film Labs, Washington. Corp. Richard D. Sharp named presi- with Dan- dent and general manager. There's smooth sailing Russ Raycroft, formerly cer- Fitzgerald & Sample, N.Y., appoint- year -round with Television de Lawrence T. Lingren, Dr. John W. ed eastern sales manager of UPA Pic- Quebec delivering 206,000 TV Peterson and Sidney L. Spiegel named Enterprises, subsidiary homes at low cost per thousand tures and UPA vps of manufacturing, research and de- handling merchandising, licensing and with a combined rate card. velopment, and marketing, respectively, other activities. Bob Kemper named for Pacific Semiconductors, Culver midwest sales manager, with headquar- City, Calif. ters in Chicago. Abe Levitow, animation director at Warner Bros., rejoins Larry F. Hardy, formerly vp and UPA as associate producer. general manager of consumer products division of Philco Corp., Philadelphia, CFCM-TV vp of sales, National QUEBEC'S SELLING COMBINATION Walter Plant, named vp of pr. Robert M. Jones Telefilm Assoc., N.Y., joins Indepen- named director of personnel. Henry dent Television Corp., Chicago, as E. Bowes, formerly vp of marketing,. sales executive. Other to join ITC succeeds Mr. Hardy. Robert G. Ur- Chicago sales staff are James Delaney, ban becomes vp of marketing. Ray - southwest division manager, United ford E. Nugent appointed vp- assistant Artists Television; Paul Weiss, for- Reps: Weed Television Corp. to vp of marketing. Frederick D. Ogil- merly sales executive, NTA. New ap- by named director of sales. Jos. A. Hardy & Co. Ltd. pointments to ITC N.Y. sales staff: Robert W. Rogers, national program Charles B. Persons, formerly owner Scharf Broadcast Sales Ltd. sales supervisor, California National of WELY Ely, Minn., and of Ely Tv Productions, N.Y., and Cy Kaplan, Cable Co., catv system there, establishes formerly vp, sales of NTA. radio -tv consulting engineering firm,

96 (FATES & FORTUNES) BROADCASTING, June 6, 1960 Charles B. Persons & Assoc., Minneap- John R. Malloy, olis. supervisor of tv sales, Canadian Broadcast- John E. Rhodes elected controller ing Corp., Toronto, of Sylvania Electric Products Inc., named sales director New York. He has been director of for English -language operations analysis. programs of CBC. 1 He will be respon- Kw TRANSMITTER* Robert D. Hamilton, formerly consulting engineer, International Business sible for radio, tv and Machines Corp., Oswego, N.Y., ap- MR. MALLOY export program sales engineering of CBC. Ronald S. Joynt appointed pointed head of systems "lillli¡iplr.mpl ' department, Foto -Video Electronics manager of English -language radio Inc., Cedar Grove, N.J. sales, William F. Cooke of tv sales, and William Weston of export sales. James R. Ramsey and George W. manager Fouser named quality control manager William Valentine named and production control manager, re- of CKRC Winnipeg, Man. spectively, at Audio Devices Inc., N.Y. Frank O. Meighen appointed spe- Company manufactures magnetic tape. cial counsel to Board of Broadcast Governors for public hearings on tv Allied Fields licenses at Halifax, N.S. Robert Bragarnick, Deaths formerly vp of mar- Stephen J. Angland, 47, formerly keting for Joseph E. attorney on staff of House Special Sub- Seagram & Co. (distil- committee on Legislative Oversight, lers) and vp of mer- died of heart attack May 30. Mr. chandising for Revlon Angland joined subcommittee in 1957 Inc., forms Robert as one of its chief attorneys. He took a Bragarnick Inc., new leading part in running down allega- MR. marketing counseling tions of off -the -record contacts, with the BRAGARNICK firm in N.Y. Joining FCC and other regulatory agencies. Mr. Bragarnick are Everett C. Brad- ley, formerly vp of J. Walter Thomp- Edward W. Kellog, 77, author of son Co., and Jackson S. Gouraud, for- 30 technical papers and holder of 107 merly national sales manager of Four patents for radio inventions, died May Roses. Company will deal primarily in 30. He was with General Electric re- solving marketing problems. Location search staff from 1917 -1930 and then is Time -Life Bldg., Rockefeller Cen- joined RCA. ter, N.Y. Telephone: Plaza 7 -6883. Albert W. Davis, 34, announcer Claude Brazeau to radio -tv super- with WTON Staunton, Va., died May *From an Engineers' Viewpoint 24 from accidental gunshot wound. visor of Collyer Adv. Ltd., Toronto. The "BauerKit "Model 707 is the only Walter Geerdes, 58, director of 1000/250 watt AM transmitter with Jean Belanger named commercial Radio Free Berlin, died of heart attack Silicon Rectifiers in all power sup- manager of CKJL St. Jerome, Que. May 28. He had been head of station plies, a Variable Vacuum Capacitor and a Constant Voltage Transformer. Edward A. Baetzel, formerly with for three years. Your assurance of maximum reli- Associated Booking Corp., appointed Roeder, west coast attorney ability and optimum performance. of Chicago Samuel Note the simplicity of design with project manager Unlimited for American Society of Composers, Star & Communication Center at that easy accessibility to all components, Authors and Publishers (ASCAP), died city's International Trade Fair (June too. All components are standard June 1 after long illness. Mr. Roeder items available at local sources. 20 -July 5). was an ASCAP attorney for over 40 Assembly of the "Bauer Kit" is years. actually easier than many consumer International audio kits - the wiring harness George A. Taggart, 52, formerly is furnished completely pre- fabri- Al Bruner, managing director of assistant general supervisor of programs cated and coded. And when you CJSP Leamington, Ont., named sales of Canadian Broadcasting Corp., To- complete the transmitter it will be manager of CFTO -TV Toronto, sched- ronto, and in recent years independent fully inspected, tested and guaran- uled to go on air January 1. Bruner program producer, died May 24. He teed by the Bauer Electronics Cor- remains as managing director of CJSP. originated noon -hour radio program poration. Happy Gang on CBC Network, which Bauer 1 Kw Transmitter Stuart Brandy, production manager operated for over 25 years until re- (In Kit Form) $3495.00 of CJSP Leamington, Ont., named man- cently. Bauer 1 Kw Transmitter $4495.00* ager of station. *FOB Burlingame, California Norman Alexandroff, 72, president WRITE FOR THE COMPLETE CoIm O'Shea appointed vp of Ziv of Columbia College (communications International Television Programs Ltd., and radio and tv courses) in Chicago ENGINEERING STORY TODAY! Toronto, Ont. for past 25 years, died May 26. He produced Pages From Life on WMAQ Sylvia Kavanaugh named to pro- Chicago from 1931 to 1934 and is Ba uer motion and research department of credited with helping students launch ELECTRONICS CORPORATION Stovin -Byles Ltd., Toronto, station rep. careers in radio and drama. 1011 Industrial Way Burlingame, California

BROADCASTING, June 6, 1960 97 FANFARE

Refurbished ID the little man he industriously scrubbed the num- the new schedule, with pretty Mary with the hat and the broom appeared ber, appearing over 100 times a day Kay Southerland, a local housewife just one week before KYW -TV in progressing stages as part of the looking on approvingly. She had Cleveland went on its new local pro- station's ID. Crowd noises and a nov- been chosen after an area -wide gramming schedule. His job was to elty voice accompanied his progress KYW -TV talent search and appears clean up the channel numeral 3 and on the sixth day, the numeral ap- on billboards and car cards as well. which had grown rather lacklustre peared shrouded. It was unveiled the The new shining 3 is symbolic of the over the years. Each day for a week next day to coincide with the start of station's "big, bright" programming.

glory 26 room, air -conditioned plant con- litical broadcasts, he said, there will be Sharing the tains studios, transmitting and produc- national magazine and key -city news- KRON -TV San Francisco believes tion equipment on the lower level and paper advertising, supporting refriger- sponsors deserve to share in the glory administrative, sales and program of- ator, freezer, range, dishwasher and earned by a station's programming ef- fices above. WELM is a CBS affiliate. laundry equipment productions. Speak- forts. In special ceremonies last week ers at the sales convention in Columbus, at the New York office of Peters, Grif- Ohio, include Walter Cronkite, who fin, Woodward, KRON -TV's rep, fram- Market experts heads the CBS News team covering ed replicas of three recent awards won Knowledge of the WOW -TV Omaha the activities; Chris J. Witting, Westing- by the station's 11 p.m. and 6 p.m. market paid off in "an evening for two house vp for consumer products. news programs were presented to the at the Waldorf -Astoria's Empire Room" Bristol -Myers Co. and Colgate -Palm- for winners of the station's "Telequiz" Radio's beer story olive Co., the respective sponsors. contest, conducted last month among John E. Tyner, advertising super- New York media executives. In New There are seven reasons "why radio visor, accepted the Bristol- Myers' York for a series of station presenta- taps beer customers best," says Radio plaque from William A. Morrison, sales tions, Fred Ebener, WOW-TV sales Advertising Bureau, New York, which manager of KRON -TV, with George manager, distributed "Telequiz" cards last week released a pocket -sized pre- Kupper, of PGW, assisting. George T. which were designed to test how well sentation to further brewers' interest in Laboda, radio-tv director, accepted the the facts and figures registered with the summer radio advertising. "Beer buy- Colgate-Palmolive plaque from Mr. agency executives. Those who demon- ing and radio listening both hit popu- Morrison, with Greg Lincoln of Col- strated the greatest recall in answering larity peaks ih summer," RAB points gate, and Otis Williams of PGW par- the market questions were: Alan Bobbe, out as one of the "clearly defined ad- ticipating. Aitkin -Kynett; Roger Clapp, Benton & vantages" radio can offer brewers. The The three awards were for: "Best tv Bowles; Beryl Seidenberg, Kastor, Hil- brochure, the third in a new series of pocket is news programming, western states 1959- ton, Chesley, Clifford & Atherton; Clif- presentations, called a two- 60" from TV-Radio Mirror; "A spe- ford Botway, Ogilvy Benson & Mather; edged tool, to be directed not only at cial citation for excellence in newsfilm Dorothy Houghey, Grey Adv., and national and regional brewers but at coverage 1959" by the National Press William Hinman of Lambert & Feasley. local distributors as well. Photographers Assn., the School of Journalism of Missouri U. and the En- preview Public interest brochure cyclopaedia Britannica; and "Certifi- Convention WSJS- AM -FM -TV Winston -Salem, cate of Merit" from the California As- Westinghouse Electric Corp.'s Major N.C., has published a brochure show- sociated Press Television Radio Assn. Appliance Div. is holding a sales con- ing features it has produced in the pub- vention today (June 6) to brief sales- lic interest. The brochure is illustrated Open house at WELM men and principal distributors on the with pictures from the programs them- WELM Elmira, N.Y., held open political conventions. Westinghouse selves and of shows in production. It house May 22 for approximately 900 is sponsoring CBS radio and tv cover- also contains a lengthy list of the area businessmen and civic leaders age of the conventions, the campaign organizations and causes served by the who were invited to inspect the all -new and election night. Marketing Man- stations. In 1959 the WSJS public serv- broadcasting facility. Formerly located ager J.J. Anderson announced that ice department was responsible for the in the Elmira business district, WELM Westinghouse is investing some $6 mil- broadcasting of 3,768 public service moved this spring to its Radio Center lion in the project and said the ap- announcements (an average of 11 per at 1705 Lake Road, in Elmira Heights. pliance division had designed a special day); WSJS -TV telecast 153 five -minute The move coincided with the outlet's "peoples' choice" promotion package public service interviews last year. increase in power from 250 w to 1 kw- to enable dealers to tie in directly with Heroine of the brochure is Jean D, 500 w -N on 1410 kc. The two -story, the program. Concurrent with the po- Isenhower, public service coordinator

98 BROADCASTING, June 6, 1960 for radio and tv. The careful planning II Drumbeats peace topic. The Carnegie Endowment and attention to detail which she puts for International Peace initiated the into each of the campaigns is outlined Round -up time Cliff Tobey, person- special series as part of its 50th an- and her name comes to the fore prom- ality of WCAW Charleston, W. Va., niversary observance. inently in the several letters of appreci- togged out in levis and cowboy hat took ation from the organizations served a one -week, 60 -mile covered wagon Prize porker When the National which are reproduced in the pamphlet. trek from Hinton to Charleston. Cliff Stockyard Co., St. Louis, agreed to do- a hog One section of the booklet describes and his team of drivers camped out nate registered purebred as prize the educational and news services that each night and sent beeper reports and for a contest conducted by WEW, that the stations render the community. For remote broadcasts to the station from city, it did not reckon on the enthusi- would example, WSJS -TV carried each tele- their campsites. The journey was spon- asm the offer generate among cast of NBC -TV's Continental Class- sored by Woodrum's furniture store to the thousands of hog feeders in the area. The contest was the brainchild room in color, a total of 106 hours in emphasize its "round -up of values." of WEW Farm Director Paul Vogel. 1959. At 9 a.m. each weekday the sta- It required listeners to estimate the tion devotes another hour to educational In book form A current series of dis- top price that would be paid for hogs tv by telecasting the North Carolina cussions on CBS Radio's Invitation to during April and the day on which it In- School lectures on American history Learning program will be released in would be paid. No fewer than 49 cor- and physical science. In total the WSJS paperback book form in July. Taplinger rect answers were submitted. This put report accomplishes the purpose set Publishing Co., New York, will distri- the stockyard company in a quandry forth in the foreword by General Man- bute the book, titled The Invitation ager Harold Essex of representing "the to Learning Reader on War and Peace. which it got out of by inviting the 49 roles our stations have played in the The book will contain transcripts of the experts to come to the market for a growth and accomplishments of the series, which has undertaken discussions drawing for the pig. The winners were areas they serve." of 13 famous books on the war and guests of the company at a luncheon. INTERNATIONAL

N.E. England Tyne Tees Television (full week) 908 BRITISH TV SALES BOOMING E. Anglia Anglia Television (full week) 533 N. Ireland Ulster Television Record $200 million gross expected in '60 (full week) 230 Total Revenue .... .517,948 Tv advertising in Great Britain might on the present rate of expenditure by well hit a gross time total of $200 mil- British advertisers. lion, according to E.P.H. James, a di- TPA estimates that gross tv time sales rector of London's Television Press for April came to nearly $17,950,000 GATES BC-5 P-2 Agency. That figure, he said, is based compared with $13,900,000 for April 1959 -an increase of 29 %. These estimates are made on the basis of one -time The Recognized Leader card rates for the time segments in in 5 KW AM Transmitters Repeal which the spots appeared, before de- Ontario is to permit beer and duction of agency commissions or serv- wine advertising on radio and ice discounts. In Great Britain time - television under a new ethical buyers deal directly with the program with no sta- code effective Aug. 1, Ontario contractor for each region Premier Leslie Frost announced tion representatives or time brokers in- Tuesday (May 31). Only the spon- volved. (All British tv commercials are sor's name will be permitted on spots; there is no direct program spon- programs 10 minutes or longer sorship.) in duration. Brand name adver- TPA has figured that tv's share of tising is prohibited under Board the total British advertising budget is of Broadcast Governors' regula- about the same as in the United States. tions. Beer and wine advertising Mr. James cites this as "quite an by Canadian companies now car- achievement, in view of American tv ried on United States border tele- advertising's nine -year lead." United vision stations is expected to drop Kingdom regional tv expenditure totals 25 %. The Ontario government for April 1960 (converted to the nearest will keep close watch on such ad- $1,000) are as follows: vertising from outside Ontario. If Area Contractor (000) ECONOMICAL OPERATION-lower operating companies violate the new On- * London Associated Rediffusion cost * A NEW SOUND -thru low distortion and tario industry advertising code of (weekdays) $ 3,785 wide response* EASY REMOTE CONTROL-no out- ethics, Ontario Liquor Control London Associated Television (weekends) 1,726 board devices on the front * COMPACT SIZE - Board, only sales outlet, may not Midlands Associated Television nothing external * ACCEPTANCE -largest sell- (weekdays) 1,837 handle products of offending coming 5 KW manufactured today READY FOR Midlands ABC Television (weekends) 965 * panies. The new code will permit Northern Granada TV Network SHIPMENT -in stock for prompt delivery broader advertising of beer and (weekdays) 3,522 Northern ABC Television (weekends) 1,371 HARRIS GATES RADIO wine within Ontario but will place Scotland Scottish Television INTER.... more restrictions on what enters (full week) 1,086 COMPANY S. Wales & ION Subsidiary or Ontario from media elsewhere. W. England TWW (full week) 1,089 na r ris Interty pe Corporal ion S. & S.E. Southern Television QUINCY, ILLINOIS England (full week) 896

BROADCASTING, June 6, 1960 99 been recommended to change to 570 EQUIPPING A RADIO STATION? CBC granted second kc. Edmonton station Share transfers were authorized for tv CKCO -TV Kitchener, Ont.; CKCR Second television stations at Edmon- Kitchener, Ont.; CJDV Drumheller, ton and Calgary, Alberta, went to the Alta.; CFAX Victoria, B.C.; and CJLH- Canadian Broadcasting Corp. and TV Lethbridge, Alta. CFCN Calgary, respectively. The Board of Broadcast Governors made Abroad in brief its recommendation at Ottawa on May 26 following public hearings in those New am CJLM Joliette, Que., is cities earlier in the month. new 1 kw station on 1350 kc. Maurice Boulianne is manager and Joseph A. This marks the first time that CBC Hardy Ltd., Toronto and Montreal, is appeared at public hearings in com- station representative. petition with private companies for a television station license. Four other Agency appointment Pepsi -Cola applicants at Edmonton applied for the Co. of Canada Ltd., Montreal, Que., has Batten, Barton, ch. 5 license. BBG recommended CBC appointed Durstine for the license on grounds that the na- & Osborn Inc., Montreal, to handle tionally -owned network needs this cen- account. Russ Haughland, account ex- tral western Canadian location to round ecutive for Pepsi -Cola of Canada at out its national coverage. CBC has Kenyon & Eckhardt, Montreal, moved stations CBWT (TV) Winnipeg, Man., to BBDO office. and CBUT (TV) Vancouver, B.C., but True escape stories American -Con- no station in the 1,500 miles between tinental Telefilms Inc., N.Y., reports these two cities. production has started at Carlton A favorite is back ! The move to grant CBC the Ed- Films Studio, Munich, Germany, on 39 monton license means that CFRN-TV half -hour telefilms under the title Op- -in the improved BK -11A Edmonton, which has been carrying eration Escape. The series features true CBC network programs for the past stories of escape from behind the Iron five years, will be replaced by the new Curtain, with only real names and spe- VELOCITY CBC station on the network. CFRN - cific escape routes not to be divulged. TV will probably join the second tv Distribution in the U.S. and Western network now being planned by private Hemisphere will be through Jayark MICROPHONE broadcasting interests. Films Corp., N.Y. At Calgary the BBG recommended Mackinac vs. Moscow A new tv CFCN for the ch. 4 allocation. A fam- film production studio that will "pro- ily-owned station, in operation by Gor- duce weapons to put the free world only $12500 don Love since 1922, CFCN -TV will on the ideological offensive" was in- Love family. All the advantages of the also be operated by the augurated last Wednesday by Moral marks the first time that two inde- famous 44BX and Junior This Re- Armament at Cedar Point on Mac- pendently -owned tv stations will be in kinac Island, Mich. James Coltart, Velocity Microphones are competition in any Canadian city. managing director of Scottish Tv Ltd., here combined with the lat- CHCT -TV Calgary, is other independ- headed inauguration ceremonies for the est developments in ribbon ent station, and is on the CBC national 82,500- square -foot unit financed by microphone design for full tv network. There was one other ap- gifts and on which construction started plicant for the Calgary license. Wide - Sept. 21, 1959. fidelity performance. CKPG Prince George, B.C., was range frequency response recommended for a television station Halifax tv hearing set makes it ideal for music on ch. 3 with power of 210 watts video pickup. Bidirectional figure - and 114 watts audio. CKPG was rec- Public hearings by the Board of eight pattern permits plac- ommended over Aurora TV Ltd., be- Broadcast Governors for a second tele- relatively small market in vision station at Halifax, N.S., and for a ing of performers on both cause "in the Prince George better service could be number of tv stations elsewhere in sides of the microphone. provided to viewers through the econ- Canada start on June 20 at Halifax. radio Peter Herschorn is applying for a ch. Order your BK-11A now! omies effected by the combined Write to RCA, Dept. H-22, and television service proposed by 5 station at Halifax with 53 kw video Building 15 -1 Camden, N. J. CKPG Television Ltd.," the BBG and 25 kw audio and antenna of 711 Whatever your broadcast stated. feet. CJCH Halifax, is also applying equipment needs, see RCA for for a ch. 5 station there with 47.6 kw FIRST! Power increases were approved CFCW Camrose, Alta., from 1 kw on video and 23.8 kw audio and antenna 793 feet high. Present tv station at RADIO CORPORATION 1230 kc to 10 kw on 790 kc.; CFRN Edmonton, from 10 kw to 50 kw on Halifax is CBHT (TV) operated by the of AMERICA 1260 kc; CFRN -FM Edmonton to 810 Canadian Broadcasting Corp., on ch. w. on 100.3 mc; and CJIC Sault Ste. 3 with 56 kw video and 34 kw audio. Marie, Ont., from 250 w. to 10 kw. day, Atlantic Television Ltd., is applying 2.5 kw night on 1050 kc. for a ch. 9 station at Antigonish, N.S., Humber Valley Broadcasting Co. with power of 73 kw video and 36.5 Ltd., Cornerbrook, Nfld., which has kw audio, and antenna 904 feet high. had a construction permit for about a Satellite tv stations are being asked year for 1 kw station on 560 kc., has for by CKRS -TV Jonquiere, Que., at BROADCASTING, June é, 1960 100 (INTERNATIONAL) Roberval, Que. on ch. 8 with 2.36 kw change of ownership of this veteran $1,000,000 video tape center at the video and 1.18 kw audio, and at Chicou- station. Kleinburg studios, addition of a mobile timi, Que., on ch. 2 with 40 watts tv tape unit, and expansion of the two video and 20 watts audio. Film studios merge sound stages at Kleinburg to six. CBHT Halifax, is requesting power Toronto International Film Studios is increase for its satellite at Shelburne. Meridian Films Ltd., Toronto, Ont., one of the companies operated by N.S., on ch. 8, to 423 watts video and has merged with Toronto International N.A. Taylor Assocs., Toronto, which 254 watts audio power. CBC is also re- Film Studios Ltd., Toronto. Interna- includes film production firms and questing a 40 w. low power radio re- tional has studio and production facili- theatre chains. It is planned to pro- lay transmitter on 610 kc at Hinton, ties at Kleinburg, Ont., on 200 acres mote Canada as a production center Alta. of varied landscape. Meridian Films for U.S. and British film companies be- CHNS Halifax, is asking for change has a commercial video tape produc- cause of the British Commonwealth in share ownership of all its issued tion center at 1202 Woodbine Ave. quota advantages on films produced common stock, which will result in a Planned by the merged operation is a in Canada. FOR THE RECORD

Ala.; WJHO Opelika, Ala.; WMGA Moultrie, Station Authorizations, Applications Ga.; WCOH Newnan, Ga.; WSCG Elberton, Ga.; E.H. Eiland Jr., Union Springs, Ala. - As Compiled by BROADCASTING Designated for consolidated hearing applications of WNEX, WJLD, WJHO, WMGA, 1. data on new stations, changes in existing WCOH, and WSGC to increase daytime May 26 through June Includes power from 250 w to 1 kw, continuing oper- ownership changes, hearing cases, rules & standards changes and ation on 1400 kc, 250 w -N, and Mr. Eiland stations, for new station on 1410 kc, 500 w, D; made routine roundup. WCQS Alma, Ga.; WFPA Fort Payne, Ala.; WXAL Demopolis, Ala.; WRBL Columbus, ating cost $24,000, revenue $35,000. Applic- Ga.; WPRY Perry, Fla.; WHPB Belton, S.C., Abbreviations: ant is Lester L. Williams, 40% owner of and WTHE Spartanburg, S.C., parties to WYTI Rocky Mount, Va. Ann. June 1. proceeding. Ann. June 1. DA- directional antenna. cp-- construction permit. ERP- effective radiated power. vhf Collierville, Tenn. -Collierville Bcstg. Co. KDYL Tooele, Utah -Granted (1) renewal -very high frequency. uhf-ultra high fre- 1590 kc, .5 kw D. P.O. address 636 N. Ma- of license and (2) transfer of control from aural. vis.- nassas St., Memphis, Term. Estimated con- Chester L. and Hildred R. Price to Samuel quency. ant. -antenna. aur.- struction cost $13,950, first year operating L., Zelpha U., and O. Larry Gillette; stock visual. kw- kilowatts. w- watts. me-mega- transaction. cycles. D -day. N-night. LS -local sunset. cost $35,700, revenue $46,375. Principals in- Ann. June 1. mod.-modification. trans. -transmitter, unl. clude E.W. Fitzgerald Parket C. Henderson, -unlimited hours. kc-kilocycles. SjCA- George Klein and Pierce A. Thomas, 25% APPLICATIONS subsidiary communications authorization. each. Mr. Fitzgerald is manager of record KHFH Sierra Vista, Ariz. -Cp to change SSA -special service authorization.-STA- company. Mr. Klein is employe of WHEY hours of operation from D to uni., using special temporary authorization. SH- speci- Millington, Tenn. Mr. Thomas is in banking power of 500 w, 1 kw-LS, install DA for fled hours. .-educational. Ann. Announced. and Mr. Henderson is in vending machines. nighttime use, make changes in ant. system Ann. May 18. (decrease height) and delete remote control Nashville, Tenn.-Second Thursday Corp. operation of trans. (1420kc). Ann. May 26. Existing Tv Station 1560 kc, 10 kw D. P.O. address Life & Casu- WJBL Holland, Mich. -Cp to change ant: BY FCC alty Tower, Nashville, Tenn. Estimated con- trans. location, make changes in DA system ACTION struction cost $55,000, first year operating (increase height) and changes in ground WSPA -TV Spartanburg, S.C.-By letter, cost $50,000, revenue $65,000. Principals in- system (1260kc). Ann. May 26. commission denied request for reconsidera- clude Samuel J. Simon, 80 %, and Harold KCUL Fort Worth, Tex.-Mod. of cp to tion of March 24 action which deferred ac- Seligman 20 %, who have interests In WHLP make changes in daytime DA system (1540 - tion on application for cp to relocate WSPA- Centerville, Tenn. Ann. May 26. kc). Ann. May 26. TV from its present site on Paris Mountain Edna, Tex. -Coastal Bcstg. Co. 1240 kc, to site on Caesar's Head Mountain, and .25 kw uni. P.O. address 751 San Jacinto other related changes, until conclusion of Bldg., Houston, Tex. Estimated construction New Fm Stations remand proceeding on Its application to cost $9,548, first year operating cost $23,937, change trans. site, etc. Ann. June 1. revenue $41,474. Principals include Marvin ACTIONS BY FCC E. Weaster, 50 %, Leon Schmidt and Harry Forrest City, Ark. -Forrest City Bcstg. New Am Stations T. McClain, 25% each. Mr. Weaster is inde- Co. Granted 93.3 mc, .671 kw. P.O. address pendent oil operator. Mr. McClain is presi- Box 707, Forrest City, Ark. Estimated con- ACTIONS BY FCC dent of United States Sulphur Co. Mr. $4,700, first year has interest in KVLG La struction cost operating Bunkie Bcstg. Co., Bunkie, La.- Desig- Schmidt Grange, cost $5,000 revenue $3,000. Principals in- Tex. Ann. May 25. clude William Fogg, 36 %, Jack Bridgforth, nated for hearing application for new am Riverton, Wyo.- William L. Ross. 1370 kc, station to operate on 1540 kc, 250 w, D. Ann. 28 %, and others, owners of KXJK Forrest 1 kw D. P.O. address Box 71, Riverton, Wyo. City, Ark. Ann. June 1. June 1. Estimated construction cost $17,305, first Rolla, Mo. -Rolla Bcstrs. Granted 1590 ka, St. Petersburg, Fla.- Donald Crawford. year operating cost $35.000, revenue $40,000. 48 1 kw D. P.O. address 5300 Lamar, Mission, Granted 105.9 mc, 105 kw. P.O. address Applicant is engineer with catv system. Woodale Rd., Philadelphia, Pa. Estimated Kan. Estimated construction cost $14,865, Ann. June 1. first year operating cost $28,904, revenue construction cost ;39,328, first year oper- $36,998 Roy D. Stanley, sole owner, is em- ating cost $30,000, revenue $34,000. Applicant ploye, KBKC Mission. Ann. June 1. Existing Am Stations is general manager of WPCA -TV Philadel- phia, Pa. Ann. June 1. APPLICATIONS ACTIONS BY FCC Boise, Idaho - Good Music Bcstg. Co. Dalton, Ga. -Union Bcstg. Co. 1530 kc, WNEX Macon, Ga.; WJLD Homewood, Granted 99.9 mc, 19 kw. P.O. address 802 .25 kw D. P.O. address Box 1, Dalton, Ga. Estimated construction cost $18,067. Applic- ant is Church of God of Union Assembly, charitable and religious organization with no capital stock. Ann. May 26. Amherst, Mass. -College Radio. 1430 kc, 5 kw D. P.O. address % WERI, 11 Railroad Ave., Westerly, R.I. Estimated construction NEW YORK cost $57,950, first year operating cost $70,000, East 42nd revenue $78,000. Applicant is Augustine L. 60 Street Cavallaro Jr., who has interest in WERI MUrray Hill 7 -4242 Westerly, R.I. Ann. May 26. Kennett, Mo.-Bootheel Bcstg. Co. 1540 kc, EDWIN TORNBERG 1 kw D. P.O. address William L. Miller, 408 WEST COAST N. Thompson, Hemet, Calif. Estimated construction cost $18,729, first year operating & COMPANY, INC. 860 Jewell Avenue cost $28,000, revenue $36,000. Applicant is Pacific William L. Miller, former 50% owner of Grove, California KHSJ Hemet, Calif. Ann. May 25. NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Matawan - Keyport, N.J. - Jupiter Assoc. Inc. 1530 wc, .5 kw D. P.O. address 138 Main SALE OF RADIO AND TELEVISION STATIONS St., Matawan, N.J. Estimated construction WASHINGTON $75,000, cost $78,382, first year operating cost EVALUATIONS 1625 Eye Street, N.W. revenue $90,000. Principals include Ross W. Maghan, Harry T. Ronson, Frederick Staf- FINANCIAL ADVISERS District 7 -8531 flinger, Joseph Pizzi and Charles C. Schock Jr., 20% each. Applicants are in various businesses in New Jersey. Ann. May 26. Troy, N.C. -Troy Bcstg. Co. 1390 kc, .5 kw D. P.O. address Lester L. Williams, P.O. Drawer 471, Rocky Mount, Va. Estimated construction cost $14,175, first year oper-

BROADCASTING, June 6, 1960 101 Bannock St., Boise, Idaho. Estimated con- leased property after four years for $570,000. ment of license from Jacksonville Bcstg. struction cost $26,000, first year operating Grantee says it has entered into agreement Corp. to WPDQ Inc. for $507,500. Purchaser cost $32,500. revenue $40,500. Principals in- with Zenith Radio Corp. under which it is Ohio Bcstg. Co., licensee of WHBC -AM- clude Roger L. Hagadone, John W. Warren will later apply to FCC for WHCT to test FM Canton, Ohio, a wholly-owned subsidi- 49% each and others. Mr. Warren is in Zeniths' "Phonevision" subscription tv sys- ary of Brush Moore Newspapers Inc., group stocks and bonds. Mr. Hagadone has interest tem. RICO General also has WNAC -AM -TV headed by G. Gordon Strong. Ann. May 26. in KCIX-TV Nampa, Idaho. Ann. June 1. and WRKO (FM) Boston; WOR- AM -FM -TV WBBN Perry, Ga. -Seeks assignment of Wichita, Kans. -fames F. Kramer. Grant- New York City; KHJ- AM -FM -TV Holly- license from Gateway Bcstg. Co. to Howard ed 107.3 mc, 30 kw. P.O. address Box 1959 wood; WHBQ -AM -TV Memphis; KFRC -AM- C. Gilreath for $57,000. Mr. Gilreath is 90% Wichita, Kans. Estimated construction cost FM San Francisco; WGMS -AM -FM Bethes- owner of WCLA Claxton and is manager $28,859, first year operating cost $15,000, da, Md., and Washington, D.C., respectively. of WVOP Vidalia, both Georgia. Ann. revenue $36,000. Applicant is engineer. Ann. Ann. June 1. May 25. June 1. WDSR Lake City, Fla.- Granted assign- K000 Omaha, Neb. -Seeks assignment of "Kansas City, Mo.- Nazarene Theological ment of licenses to WDSR Bcstg. Inc. license from K000 Corp. to Pier San of Seminary. Granted 90.1 mc, 10 w. P.O. (James M. Wall, president); consideration Nebraska Inc., for $275,000. Purchasers are address 1700 E. Meyer Blvd., Box 6076, Kan- $85,000 plus lease of land and buildings. Webb Pierce, Jim Denny, John Bozeman, sas City 10 Mo. Estimated construction Ann. June 1. H.W. Pyle and Port Early, 20% each. Messrs. cost $4,300, first year operating cost $1,000. KLGA Algona, Iowa -Granted assignment Pierce and Denny own WJAT Swainsboro Ann. June 1. of license to KLGA Inc. (Robert W. Beld- and WBRO Waynesboro, both Georgia. Mr. Pittsburgh, Pa.- Nemco Bcstg. Corp. ing, Harry C. Snyder and Robert A. Wil- Bozeman is owner of KSIR Wichita, Kans., Granted 104.7 mc, 2.82 kw. P.O. address son); consideration $80,000. Mr. Snyder owns while Messrs. Pyle and Early are employes Consolidated Bldg., Indianapolis, Ind. Esti- 50% of KHUB Fremont, Neb. Ann. June 1. of that station. Ann. May 24. mated construction cost $21.194, first year WSIP Paintsvllle, Ky. - Granted assign- KBEV Portland, Ore. -Seeks assignment operating cost $28,170, revenue $36,700. Prin- ment of licenses and cp from Ted Arnold of cp from Coast Bcstg. Co. to Joseph M. cipals are Merle H. and Ophelia L. Miller, Silvert to Big Sandy Bcstg. Co. (James D. Arnoff for $40,000. Applicant is 90% owner equal partners. Mr. Miller is lawyer. Ann. Cox, president); consideration $150,000. of KIKK Bakersfield, Calif. Ann. June 1. June 1. Ann. June 1. WANB Waynesburg, Pa. -Seeks transfer WDAL Meridian, Miss.- Granted assign- of control of Commonwealth Bcstrs. Inc. APPLICATIONS ment of license from Louis Alford et al., to from Harry J. Daly, 45 %, Harriett D. and Las Vegas, Nev.-Suna Bcstg. Corp. 100.5 R.E. and Lucille Hook, Winton i4. Beaver, John S. Booth, 45 %, and Earl P. Strine, 10 %, mc, 2.9 kw. P.O. address Tropicana Hotel, Hugh Hughes, Willie Weems, W.S. Bridges to George E. McGary Jr., sole owner, for Las Vegas, Nev. Estimated construction and Carl Saucerman, d/b as R.E. Hook and $75,000. Mr. McGary is manager of WANB. cost $12,700. first year operating cost $1,000. Assoc.; consideration $65,000. Mr. Hook and Ann. May 26. Suna Bcstg. is licensee of KRAM Las Vegas. wife have interests in WMAG Forest, WEER Warrenton, Va. -Seeks transfer of Applicant fm will duplicate am station. WDOD Canton, and WELZ Belzoni, all Mis- control of Radio Assoc. Inc. from Thomas Ann. May 25. sissippi, and WRAG Carrollton, Ala., WRVS H. and Georgette E. Strothman, 66.66 %, and Cincinnati, Ohio -Seven Hills Bcstg. Corp. Russellville, Ky., and WKIZ Key West, Fla. Francis I. and Beatrice J. Lambert, 33 33% 99.9 mc. 14.1 kw. P.O. address 2888 W. 44th Ann. June 1. to Strothmans 28.66 %, Lamberts, 33.33 %, St., Indianapolis, Ind. Estimated construc- WPKO Waverly, Ohio- Granted assign- and Laurens 5? Hamilton, 38.01 %, for $5,700 tion cost $25,667, first year operating cost ment of license from Alice B. }lively, et al., plus option to buy remaining holdings from $28,530, revenue $42,000. Principals are Merle to Ohio Quest Inc. (James B. Denton, pres- Strothmans for $4,300. Mr. Hamilton also H. Miller and Ophelia L. Miller, 50% each. ident); consideration $40,000. Ann. June 1. paid to Mr. and Mrs. Strothman the sum of Mr. Miller is attorney. Ann. May 26. KAGT Anacortes, Wash.-Granted assign- $40,000 in notes held by them from Radio ment of license to KAGT Inc. (Angus W. Assoc. Inc. Mr. Hamilton is retired, owns Ownership Changes Lehnhoff, president); consideration $52,500. private resort. Ann. May 12. Ann. June 1. KEDO Longview, Wash. - Seeks assign- ACTIONS BY FCC ment of license from Triad Bcstg. Corp. to KVOY Yuma, Ariz. -Granted transfer of APPLICATIONS Keedo Inc. with no financial consideration control from William L. Lindsey, et al., to KCVR-AM -FM Lodi, Calif. -Seeks assign- other than lease of facilities at $600 per Colonial Bcstg. Corp. (Leo A. Newsome Jr., ment of license from Lloyd Burlingham to month. Lessees are Don L. Veith, Marvin E. president); consideration $176,596 for 83.3% Radio KCVR for $157,000. Purchasers are Johnston and LaVern L. Eaton, 331'3% each. George Messrs. Veith and Eaton are employes of interest plus agreement to retain transferors B. Floyd Farr, George D. Snell and KEDO. Mr. Johnston formerly held interest on part -time advisory and consultative basis M. Mardikian, 3335% each, owners of KEEN in KWIE for 5 years at total collective compensation San Jose, Calif. Ann. June 1. Kennewick and KWIE Chehalis, of $6,000 per year. Ann. June 1. WTTT Arlington, Fla. -Seeks involuntary both Washington. Ann. June 1. WHCT (TV) Hartford, Conn. - Granted assignment of license from WTTT Inc. to KOFE Pullman, Wash. -Seeks transfer of assignment of licenses to Hartford Phone - Lawrence E. Bodkin, appointed by court control of KOFE Inc. from Herbert E. vision Co. (wholly owned by RKO General order as receiver for corporation. Ann. Everitt, 60 %, Vivian Rae Everitt, 15 %, and Inc.); consideration $150,000, plus $245,200 May 26. Gene B. Conklin 25 %, to M. William Wippel for 10 -year lease, and option to purchase WPDQ Jacksonville, Fla. -Seeks assign- and Robert P. Turnley, 49% each, and others, for $37,506. Mr. Wippel is employe of KOFE. Mr. Turnley is employe of North- west Airlines. Ann. May 26. WAXX Chippewa Falls, Wis.-Seeks assignment of license from Radio Chippewa to Chippewa Bcstg. Inc. for $106,000. Pur- chasers are Jack H. Holden, 50 %, Donald H. Holden, 25 %, and others. Jack Holden is former employe of WLS Chicago. Donald Holden is former employe of WHBF Rock Island, Ill. Ann. May 25. Omnidirectional TV WMAM Marinette, Wis. - Seeks assignment of license from M &M Bcstg. Co. to Transmitting Antennas Marinette Central Bcstg. Co. for $167,500. Purchasers are Mining Journal Co., 90 %, and Frank J. Russell, president of Mining Directional TV Journal, 10 %. Mining Journal publishes daily newspaper. Mr. Russell has interests Transmitting Antennas in WDMJ and WLUC -TV Marquette, WLST Escanaba, and WMIQ Iron Mountain, all Michigan, and WROD Daytona Beach, Fla. Tower -mounted TV Ann. May 25. Transmitting Antennas Hearing Cases FINAL DECISIONS Standby TV is By memorandum opinion and order, commission (1) denied petition by Broadcast Bureau to enlarge issues and reopen record Transmitting Antennas and (2) on petition by South County Bcstg. Co., made effective immediately Jan. 8 initial decision and granted its application for Diplexers new am station to operate on 1370 kc, 500 w, D, in Wickford, R.I. Ann. June 1. Coaxial Switches INITIAL DECISIONS Hearing Examiner J.D. Bond issued initial decision looking toward (1) denying ...have been proven protest by Television Corp. of Michigan Inc. (WILX -TV, ch. 10), Onondaga, Mich., in service. and (2) affirming Sept. 22, 1959 grant of application of WOOD Bcstg. Inc., to change trans. location of WOOD -TV (ch. 8) Grand Rapids, Mich., from 10 miles northeast of Write for information that city to site 19 miles southeast thereof, make changes in ant. system and other and catalog. equipment, and increase ant. height by two feet-to 1,000 ft. Ann. May 26. Hearing Examiner Forest L. McClenning issued supplemental initial decision looking toward granting application of Radio Amer- ALFORD icas Corp. to change facilities of station WORA Mayaguez, P.R., from 1150 kc, 1 kw, Manufacturing Company unl., to 760 kc, 5 kw, unl., DA. Ann. May 26. Hearing Examiner Annie Neal Huntting 299 ATLANTIC AVE., BOSTON, MASS. issued initial decision looking toward granting application of Richard C. Simonton, d/b as Telemusic Co. for new class B fm station

102 (FOR THE RECORD) BROADCASTING, June 6, 1960 PROFESSIONAL CARDS

-Established 1926 - JANSKY & BAILEY INC. JAMES C. McNARY GEORGE C DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO & TELEVISION Notional Press Bldg., Upper Montclair, N. J. 527 Munsey Bldg. 1339 Wisconsin Ave., N. W. 4, D. C. Wash. Pilgrim 6.3000 STerling 3 -0111 Washington, D. C. FEderal 3 -4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Rodio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 7 -8215 D. WASHINGTON, C. 930 Warner Bldg. National 8.7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY KEAR & KENNEDY Consulting CONSULTING ENGINEERS Radio & Television INWOOD POST OFFICE 711 14th St., N. W. Sheraton Bldg. 1302 18th St., N. W. Hudson 3 -9000 Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 6, D. WASHINGTON 6, D. C. Washington C. Fort Evans Fleetwood 7 -8447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

GEO. P. SILLIMAN, MOFFET & LYNNE C. SMEBY ADAIR ENG. CO. GUY C. HUTCHESON CONSULTING ENGINEERS CONSULTING ROHRER ENGINEER Radio -Television P. O. Box 32 CRestview 4 -8721 AM -FM -TV Communications -Electronics 1405 G St., N. W. 1610 Eye St., N. W. 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3.1230 Executive 3 -5851 ARLINGTON, TEXAS AFCCE Member AFCCE OLiver 2 -8520 Member

WALTER F. KEAN HAMMETT & EDISON JULES COHEN JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Electronic Engineer Associates 617 Albee Bldg. Executive 3 -4616 George M. Sklom, Robert A. Jones Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 1426 G St., N. W. 19 E. Quincy St. Hickory 7.2401 San Francisco 28, California Washington 5, D. C. Riverside, III. KANSAS CITY, MISSOURI Diamond 2 -5208 (A Chicago suburb) Member AFCCE

CARL E. SMITH J. G. ROUNTREE JOHN H. MULLANEY CONSULTING RADIO ENGINEERS VIR N. JAMES CONSULTING ENGINEER Consulting Radio Engineers 8200 Snowvillo Road SPECIALTY Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS 2000 P St., N. W. (a Cleveland Suburb) Washington 6, D. C. Austin 17, Texas 1316 S Kearney Skyline 6 -1603 Tel: JAckson 6 -4386 P. O. Box 82 Columbia 5 -4666 Denver 22, Colorado Member AFCCE GLendale 2 -3073 Member AFCCE

E. NUGENT SHARP A. Towne Assocs., Inc. PETE MERL SAXON JOHNSON Consulting TELEVISION and RADIO CONSULTING RADIO ENGINEER Radio Engineer ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers 809 -11 Warner Building 622 Hoskins Street Washington 4, D.C. 420 Taylor St. Applications -Field Engineering Lufkin, Texas District 7-4443 San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. NEptune 4 -4242 NEptune 4 -9558 Associate Member PR. 5-3100 Charleston, W. Va. Dickens 2 -6281 Institute of Radio Engineers

PRECISION FREQUENCY M. R. KARIG & ASSOCS. JOHN H. BATTISON MEASUREMENTS BROADCAST CONSULTANTS AND ASSOCIATES AM -FM -TV Service Engineering Applications Consulting Engineers AM -FM Management Programming COMMERCIAL RADIO SPECIALTY TV MONITORING CO. Sales Directory P. O. Box 248 209A LaSalle Building 103 5. Market St., Saratoga Springs, N. Y. 1028 Connecticut Ave., N.W. Lee's Summit, Mo. Saratoga Springs 4300 Washington 6, D. C. Phone Kansas City, BR. 1 -2338 RE 7.0458

COLLECTIONS JOHN A. MOSELEY CAMBRIDGE CRYSTALS For the Industry PAUL DEAN FORD PRECISION FREQUENCY ALL OVER THE WORLD ASSOCIATES TV- Radio -Film and Medio Broadcast Engineering Consultant RADIO REMOTE MEASURING SERVICE Accounts Receivable 4341 South 8th Street CONTROL SYSTEMS SPECIALISTS FOR AM -FM -TV No Collection -No Commission ACTUARIAL Terre Haute, Indiana Box 3192, 445 Concord Ave., STANDARD CO. Santa Barbara, Calif. Cambridge 38, Mass. WARRANTY 220 42nd St., N. Y. 36, N. Y. Crawford 4496 Phone TRowbridge 6 -2810 West Woodland 7-1469 LO 5 -5990

BROADCASTING, June 6, 1960 103 to operate on 95.1 mc in San Bernardino, new am station in State College, Pa. Ann. Johnson (KWJJ), Portland, Ore. Action Calif. Ann. May 26. June 1. May 26. Hearing Examiner David I. Kraushaar By memorandum opinion and order, By Hearing Examiner Millard F. French issued initial decision looking toward deny- commission dismissed as moot petition by Pursuant to agreement reached at May ing for default in prosecution application of WENT Bcstg. Corp. (WENT), Gloversville, 25 prehearing conference, continued hear- Greentree Communications Enterprises Inc., N.Y., to include economic issue in proceeding from June 6 to Sept. 13 in proceeding for new tv station to operate on ch. 9 in ing on application of Martin Karig for new on am applications of WTTT Inc. (WTTT), Flagstaff, Ariz. Ann. May 27. am station in Johnstown. N.Y., and denied Arlington, Fla., et al. Action May 25. Hearing Examiner Elizabeth C. Smith WENT petition in other respects. Ann. By Hearing Examiner Annie Neal Huntting issued initial decision looking toward grant- June 1. Granted request of Broadcast Bureau to ing applications of H and R Electronics Inc., By memorandum opinion and order, advance prehearing conference scheduled and North Carolina Electronics Inc., for commission denied joint petition by Bible for June 9 at 10 a.m., to 9 a.m. on same day new am stations to operate on 1550 kc, 1 Institute of Los Angeles Inc., Los Angeles, in proceeding on applications of Radio kw, D. in Greenville and Raleigh, N.C., and Benjamin C. Brown, Oceanside, Calif Station WESB and Canandiagua Bcstg. Co. respectively, and dismissing application of for reconsideration and grant without hear- for new am stations In Canandaigua, N.Y. Poston -Larson Bcstg. Co. for new station ing their fm applications. KBBI seeks Action May 27. on 1550 kc, 500 w, D, in Graham, N.C. Ann. change of power and ant. height, on 107.5 Scheduled further prehearing confer- May 31. mc, and Mr. Brown seeks new station on ence for June 3 at 9 a.m., in proceeding on 107.7 mc. Ann. June 1. am application of Tri -State Bcstg. Co. OTHER ACTIONS By memorandum opinion and order, (WGTA) Summerville, Ga. Action May 27. commission (1) on its own motion, amended Commission on May 26 directed prepar- hearing issues in consolidated am proceed- By Hearing Examiner H. Gifford Trion ation of document looking toward granting ing to delete reference to respondent Wil- Granted petition by Broadcast Bureau application of Tri- County Bcstg. Corp. for liam C. Forrest (WIBU), Poynette, Wis., and extended from May 27 to June 14 date new am station to operate on 1550 kc, 500 and applicant WSBC Bcstg. Co. (WSBC), to file proposed findings in proceeding on w, DA, D, in Plainfield, N.J., and denying Chicago, Ill., from programming considera- am applications of Old Belt Bcstg. Corp. applications of Broadcasters Inc., for same tion in issues 6 and 7, and (2) to extent in- (WJWS) South Hill, and Patrick Henry facilities in South Plainfield, N.J., and dicated in memorandum opinion, dismissed Bcstg. Corp. (WHEE) Martinsville, both Eastern Bcstg. Co. to increase the daytime as moot and denied in other respects peti- Virginia. Action May 26. power of station WDRF Chester, Pa., from tion for reconsideration by Mr. Forrest and Continued from June 15 to June 30 1 kw to 5 kw, continuing operation on 1590 respondent WBOW Inc. (WBOW), Terre hearing in proceeding on applications of kc, 1 kw -N, DA -N. Sept. 21, 1959 initial Haute, Ind. Ann. 1. Laramie Bcstrs. for am facilities in Lara- decision looked toward this action. Ann. June mie, Wyo., et al. Action May 27. May 26. Scheduled oral argument for 3:30 p.m., Commission on May 26 directed prep- Routine Roundup June 1, on petition by T.I. Moseley for aration of document looking toward grant- leave to amend his application for new am ing application of Capital Cities Tv Corp. ACTIONS ON MOTIONS station in Denver, Colo., which is consolidated for hearing. Action May 31. for new tv station to operate on ch. 10 in By Commissioner Robert E. Lee Vail Mills, N.Y., and denying competing By Hearing Examiner Jay A. Kyle application of Veterans Bcstg. Co. Aug. 11, Granted petition by Broadcast Bureau Upon and extended to June 1 time to respond to request by Ionia Bcstg. Co. 1959 initial decision looked toward this ac- (WION) Ionia, Mich., scheduled 9 for tion. Ann. May 27. petition by Guinan Realty Co., Mount Car- June mel, Pa., stay of order, prehearing conference on its am applica- Commission on May 26 directed prep- for reconsideration. tion. Action May 25. aration of document looking toward grant- and rehearing in proceeding on its am application and that of Louis Adelman, In accordance with transcript of rec- ing application of Newark Bcstg. Corp. for ord of May 27 in proceeding on applica- new class B fm station to operate on 100.3 Hazelton, Pa. Action May 26. tions of American Broadcasting- Paramount mc with ERP 20 kw and ant. height 337 ft., By Hearing Examiner James D. Cunningham Theatres Inc. (KABC -FM) Los Angeles. and in Newark, N.J., and denying competing Scheduled prehearing conference for Tri- Counties Public Service Inc. (KUDU- application of Loew's Theatres Bcstg. Corp 1:30 p.m., June 9, in proceeding on applica- FM) Ventura -Oxnard, Calif., ordered that seeking same frequency in New York, N.Y., tion of Kenneth F. Warren for new fm sta- proposed findings and conclusions shall be with ERP 19 kw and ant. height 514 ft. Oct. tion in Monterey. Calif. Action May 27. filed on or before June 20 and replies on 8, 1959 initial decision looked toward this Scheduled prehearing conference for 9 or before July 17 and closed record. Action action. Ann. May 27. a.m., June 2 in proceeding on application of May 27. 25 Commission on May granted request Concord Kannapolis Bcstg. Co., for new fm By Hearing Examiner David L Kraushaar by KFSD Inc. (KFSD -TV ch. 10), San station in Concord, N.C. Action May 27. Diego, Calif., and extended to June 3 time Upon request by applicant, continued to file responses to petition by Bakersfield By Hearing Examiner J.D. Bond further hearing from May 27 to June 2 in Bcstg. Co. (KBAK -TV ch. 29), Bakersfield, Granted petition by Broadcast Bureau proceeding on application of Suburban Calif., to delete ch. 10 from Bakersfield, and extended from May 24 to May 31 time Bcstrs for fm facilities in Elizabeth, N.J. Calif., tv assignments and to add in lieu to file proposed findings of fact and con- Action May 26. thereof ch. 45. Ann. May 27. clusions of law and from June 3 to June 13 Scheduled prehearing conference for By memorandum opinion and order, to file reply pleadings in proceeding on am June 14 in proceeding on am applications commission dismissed, because of conflict applications of John K. Rogers, Bristol, of Hub City Bcstg. Co. (WHSY) Hatties- with North American Regional Broadcast- Tenn., and Kingsport Bcstg. Co.(WKPT), burg, Miss., et al. Action May 27. ing Agreement, that portion of application Kingsport, Tenn. Action May 25. By Hearing Examiner Herbert Sharfman of Brennan Bcstg. Co. seeking nighttime By Hearing Examiner Thomas H. Donahue Issued statement and order after pre-. operation on 690 kc with 25 kw in Jackson- Granted motion by Independent Bcstg. hearing conference in proceeding on am ville, Fla., which had been retained in hear- Co. (KTTS), Springfield, Mo., and continued applications of Hirsch Bcstg. Co. (KFVS) ing status pending ratification of NARBA, hearing on its am application from May 31. Cape Girardeau, Mo., et al; scheduled hear- and terminated proceedings. That portion of to July 11. Action May 26. ing for July 26. Action May 25. Brennan's application seeking new station By order, formalized action taken at Upon request of protestant WSTV Inc. (WAPE) on 690 kc with 25 kw, D, in Jack- May 27 oral argument which vacated such (WBOY -TV ch. 12), Clarksburg, W.Va., and sonville, Fla., was granted Feb. 27, 1957. portion of April 5 order designating April without objection by other parties, resched- Ann. June I. 18 to file additional engineering exhibits. uled to June 20 at 2 p.m., hearing now By memorandum opinion and order, May 18 to submit rebuttal exhibits by Inter - scheduled for June 15 in matter of applica- commission, on petition by Union County Cities and June 1 for hearing, and sched- tion for relinquishment of positive control Best *. Co.. severed from consolidated pro- uled calendar of future procedural steps in of WJPB -TV Inc., permittee of WJPB-TV ceeding and granted its application for new proceeding on application of Inter -Cities ch. 5, Weston, W.Va., by J.P. Beacom to am station to operate on 1550 kc, 250 w, D, Bcstg. Co. for new am station in Livonia, Thomas P. Johnson and George W. Eby. to Morganfleld, Ky.; engineering condition. Mich.; scheduled further hearing for Sept. Action May 26. Ann. June 1. 19. Action May 27. On request of International Good Music By memorandum opinion and order, By Hearing Examiner Charles J. Frederick Inc. and without objection by Lawrence W. commission denied petition by Suburban On own motion, continued without date Felt and Broadcast Bureau, continued fur- Bcstg. Corp. to schedule early oral argu- further hearing scheduled for May 31 in ther hearing from May 25 to May 31 in pro- ment in proceeding on its application for proceeding on am application of Rodney F. ceeding on applications of International and Mr. Felt for new fm stations in San Diego and Carlsbad, Calif. Action May 25. On request by applicants and without objection by Broadcast Bureau, continued America's Leading Business Brokers further hearing from May 31 to June 7 in proceeding on applications of Lawrence W. Felt and International Good Music Inc., for new fm stations in Carlsbad and San Diego, Interested in buying or selling Radio and TV Properties? both California. Action May 31. By Hearing Examiner Elizabeth C. Smith When your business is transacted Granted request by Fort Wayne Bcstg. through Co. to dismiss its petition for leave to the David amend its application for new am station Jaret Corp., you are assured of in Fort Wayne, Ind., which is consolidated for hearing with am applications of Michi- reliability and expert service backed by our gan Bcstg. Co. (WBCK) Battle Creek, Mich., et al. 37 years of reputable brokerage. Continued to dates to be fixed dates heretofore scheduled for (1) exchange of exhibits with respect to step 2 of hearing relative to group 3, (2) notification of witnesses de- DAVIC sired for cross -examination, and (3) evidentiary hearing, and scheduled for 2 p.m., 150 MONTAGUE STREET June 7 further prehearing conference for group 3 to consider new issues and their effect on rocedures heretofore agreed upon BROOKLYN 1, N. Y. and to fix new dates with respect to step CORP. 2 for exchange of exhibits, etc., in proceed- Ulster 2 -5600 ing on am applications of Michigan Bcstg. Co. (WBCK) Battle Creek, Mich., et al. Action May 27.

104 (FOR THE RECORD) BROADCASTING, June 6, 1960 SUMMARY OF COMMERCIAL BROADCASTING PROMINENT Compiled by BROADCASTING June 1 BROADCAST ERS ON AIR CP TOTAL APPLICATIONS Lic. Cos. Not on air For new stations AM 3,410 75 71 871 FM 651 87 105 120 Choose TV 473 57 103 123

OPERATING TELEVISION STATIONS Compiled by BROADCASTING June 1 Cia í h less VHF UHF TV Commercial 451 529 Non -commercial 35 46 TOWERS COMMERCIAL STATION BOXSCORE As reported by FCC through April 30, 1960 AM FM TV Licensed (all on air) 3,408 646 472' CPs on air (new stations) 61 71 56' CPs not on air (new stations) 84 161 76 Total authorized stations 3,553 878 652 Applications for new stations (not In hearing) 617 77 43 Applications for new stations (In hearing) 211 42 66 Total applications for new stations 828 119 109 Applications for major changes (not In hearing) 686 41 33 Applications for major changes (in hearing) 194 10 18 Total applications for major changes 880 51 51 Licenses deleted 1 1 0 CPs deleted 1 3 17

There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. ' There are, in addition, 38 tv cp- holders which were on the air at one time but are no longer in operation and one which has not started operation. John C. Cohan General Manager BROADCAST ACTIONS mc.; increase ERP to 61 kw, change type trans.; type ant. and decrease ant. height by Broadcast Bureau to 360 ft.; condition. B W RADIO Actions of May 27 KITT (FM) San Diego, Calif.- Granted KS mod. of cp to change type trans.; condition. KOSA -TV Odessa, Tex. -Granted assign- KFMU (FM), KFMW (FM) Los Angeles SALINAS, CALIF. ment of licenses to Southwest States Inc. & San Bernardino, Calif.- Remote control KROD- AM -TV; KVII (TV) -E1 Paso & permitted. Amarillo, Tex. -Granted transfer of control WKAR -AM -FM East Lansing, Mich. - from Television Properties Inc. to Jack C. Granted authority to remain silent Me- and Grady H. Vaughn Jr. and Television morial Day, May 30. Properties Inc. (Vaughn's own majority in- KAAB Hot Springs, Ark. -Granted ex- terest), tension of authority to sign -off at 8:05 p.m., WBBK Blakely, Ga.- Granted license for except for special events for period ending am station and specify trans. June 30. WDOD -FM Chattanooga, Tenn. -Granted license for fm station. Actions of May 26 WGAD Gadsden, Ala. -Granted license covering installation new trans. KTCA -TV St. Paul, Minn.- Granted mod. WEEB Southern Pines, N.C. -Granted li- of license to change studio location. cense covering increase in power and instal- KFMH (FM) Colorado Springs, Colo: lation new trans. Granted cp to increase ERP to 23 kw, ant. WCMN Arecibo, P.R.- Granted license height to 2,300 ft., change ant -trans. loca- covering installation new tion, install new type ant. and make changes KNAF Fredericksburg, maiintrans. li- in ant. system. cense covering change in facilities, changes KMBY Monterey, Calif.- Granted cp to in ant. (increase height) and ground sys- change ant.- trans. location and make tem, installation new trans., specify trans. changes in ant. system (erect new ant. and trans. location redescribed. structure); condition. WARN Fort Pierce, Fla. -Granted license WFMG (FM) Gallatin, Tenn.-Granted covering change in ant-trans. and studio lo- mod. of cp to change frequency to 104.5 cation and make changes in ground system. mc; decrease ERP to 8.2 kw; ant. height to WEEL Fairfax Va.- Granted license cov- 5 ft.; change type ant. and type trans. ering change ofhours of operation from WPBC -FM Minneapolis, Minn. -Granted Bill Hargan, Director D to uni., installation DA for nighttime use mod. of cp to increase ERP to 5.5 kw; and make changes in ground system. change type trans. and type ant. and make of Technical Operations WBML Macon, Ga.- Granted license cover- changes in ant. system; conditions. ing installation new trans. as alternate main WYAL Scotland Neck, N.C.- Granted mod. trans. with remote control operation. of cp to change name to WYAL Radio Inc. And here are their reasons: *WCBE (FM) Columbus, Ohio -Granted KNUZ -FM Houston, Tex. -Granted mod. * Stainless EXPERIENCE in design license to operate on 11 kw. of cp to increase ERP to 64 kw; ant. height *WBGU Bowling to 540 ft.; change ant.- trans. location, type and fabrication of towers (FM) Green, Ohio- ant. Granted license covering installation new and make changes in ant, system; re- * RELIABILITY of Stainless installa- trans., change of ERP and ant. height, and mote control permitted. trans. and studio locations. KTBC -FM Austin, Tex. -Granted mod. of tions WCKB Dunn, N.C. -Granted license cover- cp to increase ERP to 94 kw and change ing installation new trans. type trans.; condition. * LOW MAINTENANCE COSTS of WANN Annapolis, Md.-Granted license KCSR Chadron, Neb.- Granted authority Stainless towers covering increase in power, installation DA to sign -off at 6 p.m., MST, for period end- and new trans., changes in ground system ing Nov. 1 except for special events when and deletion remote control operation of station would remain on air to licensed Ask today for free trans. sign -off time. WAYS Charlotte, N.C. -Granted license Following stations were granted ex- literature and in- covering installation new trans. tensions of completion dates as shown: WEUP Huntsville, Ala.-Granted license WXGA -TV Waycross, Ga. to Dec. 9; KFVS- formation. covering increase in power, change of type TV Cape Girardeau, Mo. to Dec. 17: KCHJ trans. and make changes in ant. system. Delano, Calif. to Aug. 1; WEGP Presque KWG Stockton, Calif.- Granted mod. of Isle, Me. to June 30; WETT Ocean City, Md. license to operate trans. by remote con- to Aug. 1; KPAT Idaho Falls, Idaho to June trol. 30: WCLM (FM) Chicago, Ill. to Aug. 6 WFMD -FM Frederick, Md.- Granted mod. KBBW (FM) San Diego, Calif. to Oct. 13 of cp to change type trans. type ant. and KHQ -FM Spokane, Wash. to Nov. 16 make changes in ant. system. çfahiless, inc. WMRT (FM) Lansing, Mich.- Granted Mod. of cp to change frequency to 100.7 Continued on page 111 NORTH WALES PENNSYLVANIA BROADCASTING, June 6, 1960 105 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 250 per word-$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 300 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. Arrcicsxta: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted -(Cont'd) Help Wanted -(Cont'd) Help Wanted- Management Announcers Announcers Managers - commercial manager - salesman. Modern number one format station in one Announcers! Many opportunities for experi- Mid south chain has opening- experienced of ten largest markets auditioning fast- enced broadcasters. Tapes (include return salesman with management potential -28- paced, live -wire announcers. Key postage) and resume required before inter- 40-married, Liberal guarantee, rapid ad- leading big big opportu-p views. Contact, Paul Baron, Broadcast Man- vancement, all moving expenses. Send re- nity. Send pe ttoBBox 864864P, BROADCAST- ager, Lennox Personnel Agency, 630 -5th sume, recent photo, Box 198A, BROAD- ING. 3 t Avenue, N.Y. 20, N.Y. CASTING. Solid air salesman with first phone for ag- Have immediate opening for two an- Sales manager -5 kw-network -east. AM gressive. smooth sounding station in beauti- nouncers. Station is located in northwest also fm. Must sell on local, regional, na- ful California medium size city. Ideal cli- Florida. Population, over 30,000. Send tape tional level. Supervise salesmen. Manage- mate. Our business: To serve, to service, and resume to Henry G. Beam, Box 986, . to Box to sell. Complete market and employment Huntsville, Alabama. ment potential ING Send data information in response to your resume, ROADCAS reference and 71h rpm tape. Box 409A, Announcers. Many immediate job openings BROADCASTING. for good announcers throughout the S.E. Aggressive manager with sales ability for Free registration. Confidential, Professional small market station. Midwest location! Experienced announcer wanted by Illinois Placement, 458 Peachtree Arcade. Atlanta, Complete resume needed. Box 733A, kilowatt independent. Adult music station Ga. BROADCASTING. for dj work plus news gathering and writing. Excellent starting salary, many ex- Announcers losing jobs? Lack that profes- Manager for a power Gulf -south station tra benefits for mature man with proved sional sound? Audition tape not a polished covering local market of 175,000. Need hard ability. Personal interview necessary. List showcase? New York School of An- selling man who is willing to work to age, education, family status, detailed ex- nouncing, 160 West 73rd Street, NYC, SU develop potential. This is a multiple opera- perience. Box 580A, BROADCASTING. 7 -6938. tion with fringe benefits including stock deal for proven man. Contact Joe Carson, Need one more good announcer for chain California calling. If you are a versatile an- phone 482 -8133. Meridian, Mississippi. station in western Pennsylvania. Minimum nouncer with first phone who wants to 1% years recent air experience. No top 40, work in stable operation in a lovely town no r &r, just solid commercial radio with of 45,000 that features network and local Sales top -rated station in fine market. Good salary news plus good listenable music, then let's with regular raises, good working condi- exchange information. You tell us all about tions. Excellent opportunity for advance- yourself with complete resume of experi- $100 -$150 weekly guarantee plus commis- ment. Send tape and resume immediately. ence, references and send tape cut at 7114 sion and bonus plan for aggressive self - Box 585A, BROADCASTING. rpm with commercials, short news, music starter salesman. Top station Washington intro and ad lib. We will answer promptly D.C. market. Box 867P, BROADCASTING. Chief announcer -5 kw network -east. Some with information on the most beautiful experience in all types of announcing and area of California, plus our salary, fringe 250 watters (1 public service. Must cooperate with and co- benefits and major medical plan, send to One of New England's best work of program, sales and traffic Foy Willing, P.O. Box 1651, Salinas, Cali- kw just granted) in a highly competitive ordinate fornia. city, needs go- getting, local sales manager. department. Management ability will be de- Salary, commission and car allowance. Box veloped. Mail necessary information to Box 462A BROADCASTING. 613A, BROADCASTING. Technical Swingin' di ready to move up to pd number Experienced engineer -East coast (south- Opportunity for sales manager with $30,000 1 format station, midwest. Chance for tv east) station. 5 kw daytimer remote control. to invest in ownership. Medium market - too. Send short, expendable tape and pic- 15 to 20 hours announcing; will train. Good Colorado. Box 547A, BROADCASTING. ture. Box 665A, BROADCASTING. salary. Box 686S. BROADCASTING. Have immediate opening for good an- Enterprising independent station in Virginia University town in Wisconsin, 125,000 popu- nouncer with right attitude and ability. No needs engineer -announcer. First class ticket lation Christian fm station. Prefer experi- floaters, not top 40 operation. Box 722A, essential, announcing secondary. Short enced man. Salary and commission, all BROADCASTING. hours, salary commensurate with experi- fringe benefits. Good insurance man also ence. Reply Box 344A, BROADCASTING. considered. Box 648A BROADCASTING. Two experienced negro deejays for large eastern metro station. One must be top per- Have opening for first -class engineer -an- Wanted: Experienced salesman for one sonality, the other a summer replacement nouncer in Pacific northwest. Personal inter- market station population 75,000 salary staffer. Excellent pay. Rush tape, resume view necessary. Send tape and particulars to and commission. No drifters. Excellent and photo. Box 723A, BROADCASTING. Box 542A, BROADCASTING. opportunity good salesman. Box 727A. ROADn fo 50,000 watt Los Angeles indie needs dj Wanted, engineer with first ticket central comedy team. Bright future outstanding Pennsylvania station. No experience or showcase. Write or wire 741A, BROAD- maintenance required. $65 for 41', hours Wanted: An experienced time salesman for CASTING. Include audition tape and work week. Box 681A, BROADCASTING. a single station midwest market. This is photos. an exceptional growth opportunity in a First phone transmitter engineer for group rich market and is a permanent position Young aggressive announcer -program di- station in large midwestern city. No an- for the right man. $100 a week guarantee rector, needed at fast growing adult pro- nouncing. Good pay, insurance and retire- to start. Write fully to Box 750A, BROAD- grammed fulltime am and fm station lo- ment benefits. Box 704A, BROADCASTING. CASTING. cated in major Michigan market. Send resume to Box 1 kw daytimer NYS needs chief. Schafer 7 5A BROADCASTIING. automation, Gates transmitter and remote. South Florida. Live in "tropical paradise" Box 718A, BROADCASTING. and earn top income. "Pulse' proven num- Good dj for No. 1 station. Top-40, not fran ber one station now accepting applications tic. Start August 1. Send tape, photo, etc. Do you want to live in No. Calif.-So. for experienced, aggressive, and imagina- Sales? KBLU, Stardust Hotel, Yuma, Ari- Oregon and work in radio and or tv? If tive account executives. Don't apply unless zona. you do, write Don Telford, KIEM -TV, Box you have had a minimum of three years 1021, Eureka, Calif. Openings for first Pone sales experience in radio or tv. Send Announcer -copywriter. $400 per month. tech, production and sales. resume and photo to Box 539, Hollywood, KBRZ, Freeport, Texas. Engineer -First class ticket. Summer relief Florida. immediately. Transmitter duties. Must have RBUD, Athens, Texas seeking experienced car. Chief engineer, WEZE, Statler Office Salary unlimited to right man. Live and staff announcer. Building, Boston, Mass. work in Missouri's largest vacation area, The Lake of the Ozarks. Must be experi- Immediate opening for announcer with first Production- Programming, Others enced, dependable and a hustler. Year phone. Wire or call Dan T. Griffin, WBIG, Top ten market station needs a production around potential. Contact Jim Risner, Greensboro, N.C. minded male continuity director. Ability to Owner. Manager, KRMS, Osage Beach, do air work also. Top money for right Mo. WHRT -Hartselle. AIabama needs combina- man. Modern radio background or agency. tion announcer -lst class engineer. Please Send picture, resume and sample copy and write Gene Newman, WHRT Hartselle, Ala. Experienced salesman for southern Michi- - your work. Box 638A, BROAD- gan Weekly lib- Stay there! Earn extra cash. Write for de- CneTof eral commission. Good opportunity. i WRNII, tails. Send audition tape. Box 10613, Top sales and production personnel. KASE, Howell, Michigan. Tampa, Florida. Austin, Texas.

106 BROADCASTING, June 6, 1960 Help Wanted -(Cont'd) Situations Wanted -(Coned) Situations Wanted- (Cont'd) Production -Programming, Others Management Announcers

Program director. Position includes air Due to a change to non -commercial opera- Attention Oklahoma! 10 years personality work with football and basketball play -by- tions, the general manager of the country's jockey, staff announcer, newsman, salesman, play. Excellent earnings. Personal Interview largest and best -known fm station is now production, programming, and engineering. necessary. Contact Bob Erickson, General available for other assignment. In the two Both radio and television. Can combine any Manager, KOKX Radio, Keokuk, Iowa. years of his tenure, the station has or all of these. Box 720A, BROADCASTING. achieved nation -wide publicity, increased WNXT, Portsmouth, Ohio needs experi- gross billings by over 500 %, and been ap- First ticket, little experience. Need start. enced spot copywriter. Apply Manager. plauded by the national press for its pro- Any location considered. Box 721A, gramming policies with particular empha- BROADCASTING. sis on public affairsaffair_ music, and foreign RADIO exchange material. e has been responsi- I want Michigan, as my next and final place ble for the entire operation, covering man- of employment. Swing dj and news man, agement, programming and production, now also in some sales, wants to go home Situations Wanted -Management publicity and promotion, and sales de- to south Michigan or north Indiana. Pre- veloment. He negotiated on behalf of the sently at 5000 watt top fifty. $100- minimum. station, in the Soviet Union, for the first Box 724A, BROADCASTING. General manager -Top sales manager now and only regular radio program exchange large market. Desire No. 1 Job in large between that country and the United States. One of top ten markets! Want a top rated market. Have solid know how both sales He has been responsible for securing count- all night personality with proven sponsor and programming, promotion of formula less "first performances" and United States record, writing, production experience? "pop music" operation. Current operation premieres and "exclusives" in the musical Available middle of June. Box 725A, rated "one ". 5 figures. Reply only for gen- and other areas for this station. He is con- BROADCASTING. eral management. Family man -thirties. Box sidered one of the outstanding authorities 700A, BROADCASTING. in the country on fm broadcasting -and on Announcer -Seven years combo experience. where, when, and how to use this rapidly First phone. Box 726A, BROADCASTING. Former owner -manager, who left the busi- growing and increasingly influential and ness for opportunity outside broadcasting important medium. Can you use this knowl- Morning man. Happy swingin not scream- field, now back in industry as program di- edge? Detailed resumes available upon re- ing -adult show. Start your broadcast day rector, desires more lucrative position in quest, and, of course, all replies kept strict- on top. Present employer does for only management. 25 years experience in all ly confidential. Please communicate with $125. Box 728A, BROADCASTING. phases of radio. Willing to relocate any- Bert Cowlan, 72 -14 Manse Street, Forest where. Open to negotiation concerning Hills 75, New York, LIggett 4 -7384. Announcer, wants job. Will travel any, salary or other financial arrangement. Box where. Some experience. Available now. 707A, BROADCASTING. Sales Box 729A, BROADCASTING. Manager or sales -nineteen years, successful Hello California and the far west! Young, record, under forty, married. Prefer Vir- Salesman -sales manager. Excellent record. experienced salesman -air personality: DJ, ginia- Carolinas- medium or small markets, Box 575A, BROADCASTING. news and sports -wants to join you! Mar- will buy interest. Box 709A. BROADCAST- ried, two children. 5 years experience, best ING. Sales, radio -tv. Experienced in one of top references. Cornell graduate. Proven air 15 markets. Presently employed, success- work and sales record. Brochure, tape and ful sales story, but limited future. Strong photograph upon request. Child's health Personality, newscaster-commentator, adult re- requires climatic change. Box 735A, BROAD- pro radio -tv, highest- caliber all phases, and tomorrow's trends. Marrie] d. CASTING. operations, programming, management. Em- locate. Box 799A, BROADCASTING. ployed top-market, desire challenge, large Multi -talented combination man seeks station /group, seeking return sane, com- multi-faceted position in multi- station mon -sense broadcasting. Box 712A, BROAD- Announcers eastern market. Box 737A, BROADCAST- CASTING. ING. News, staff, personality announcer. 25, ma- Had interest in to kw station. Sold for ture, college grad, Korean vet. Most vicini- Versatile announcer, mature voice, modern profit. Seeking above average position. I've ties considered. Would prefer warm cli- musical format. Seeks eastern station. Box done everything in am and tv including mate. Send for details. Box 565A, BROAD- 738A, BROADCASTING. ownership. Finest references. Box 714A, CASTING. BROADCASTING. Bright new talent- sparkling newscasts and Sports -announcer -part time, 30, married, commercials, any type show. Box 739A, Qualified pd, ce, dj wants advancement to college degree. Seeks position New York BROADCASTING. management. Minimum $150. Box 716A, City and vicinity. A little light in experi- BROADCASTING. ence but heavy on ability. Will submit Attention New England. Wide awake morn- tape on request. Also experienced in copy- ing man now swinging in major midwest Manager or sales manager. Would like to writing. Box 622A, BROADCASTING. market wants to get back home. Five years Join station in major and highly competi- experience. Would like radio and tv opera- tive market which needs sales and /or other Need me? DJ -news. Bright, happy sound, tion. Excellent reference. Box 740A, improvement and can offer remuneration tight production. Currently employed in BROADCASTING. commensurate with results. 18 years cre- major market. Seeking better working con- ative thinking, dynamic action and out- ditions. Experience plus extras. Box 633A, standing results all phases major market BROADCASTING. Eight years of solid radio. References from radio, television and agency. Have handled all. Knows formula and standard radio, and versions Desire to settle in metropolitan area with thorough music and news. Veteran with sold all of format and smooth college. Finest of background. Box 745A, sound. A stable enthusiastic, hard -work- radio future. Four and one -half years ex- BROADCASTING. ing producer and pace -setting leader. With perience, two years college. Deep, warm present employer 11 years. Age 38. Married, toned voice. Excellent diction, veteran, 2 children. Devoted family man. No drink- married, children. Box 649A, BROADCAST- Announcer, experienced, vet not a prima ing. Box 731A, BROADCASTING. ING. donna, floater, tight format board. Box 754A, BROADCASTING. Ready to manage. Experienced, young Many abilities, news and sportscasting tops. broadcasting executive now serving as sales Popular and classical dj- workhorse. Single. Announcer -engineer, 1st phone 2 years ex- manager and assistant manager of very Box 654A, BROADCASTING. perience. Prefer eastern United States. Box profitable facility in highly competitive 756A. BROADCASTING. medium market. Seeking long term gen- Country -western leanings. PD sales, news, eral management opportunity offering dj, guitarist. Presently ca, Ohio, anywhere. avenues of advancement equal to my per- Available soon. Box 659A, BROADCAST- AAA outstanding staff announcer. Nine formance. University graduate and former ING. years experience, all phases of production. broadcasting trade association executive, Strong on professional commercial produc- well known to industry leaders. Outstand- Announcer -8 years experience, currently tion. Network news experience. Good copy- ing reputation verified by highest refer- employed, desires to locate permanently in writer. Desire permanent position at good ences. Age 30. Married. Box 736A, BROAD- new market. Adult or top 40. Experience starting pay. Prefer west coast, but will CASTING. includes heavy stints in news, tv, and consider other good offers. Box 757A, major college play -by -play plus sports - BROADCASTING. Absentee owners: Versatile couple available casting. Desire southwest but any job with relocation station management. Thirty -seven permanency ok. Box 668A, BROADCAST- AAA, ability, adaptable, available. News, years combined experience. Excellent sales ING. music, staff, specials and sales. Professional and production. First phone. Box 765A, and college training. Box 758A, BROAD- BROADCASTING. North Carolinian at first announcing job CASTING. since service. Single. 25, college grad. Box Management -sales manager twelve years 708A, BROADCASTING. PD and sports, 7 years experience, play -by- experience in all phases of radio. Two play, college graduate, 26, married. Em- years network staff experience, three years Radio school graduate. Experienced an- ployed, good character and references. Box country dj experience. Worked independent nouncer, salesman, sportscaster. Seeking 761A, BROADCASTING. stations from sports announcer to chief opportunity for advancement. Prefer east announcer, sales manager, and station man- Box 715A, BROADCASTING. ager. Proven record in sales and manage- First phone experienced announcer seeking ment. Guarantee to make your station go. Announcer. Pmarily personality and news, stable, good paying position. Radio or tv. Prefer south east, or south west. College Experienced, Good references. No smoking or drinking. degree. Highly adaptable. Hard worker. family. 1, ADCASTINGraduate, Phone JU 4 -3263. Tommy Jones, Route 3, Thirty four years old. Family man. Prefer DeQueen, Arkansas. part ownership of station. Available for Saxon -top jock, swingin' urban style, 10 interview after July first. On vacation in calenders x-perience- hooray -dio, desires Announcer-experienced. Strong on news. west until that date. Send inquiries to: watt works with long pants -long life -no top Also handle staff work. Single, 20, will Thurston Springer, 761 Virginia Ave., Gal- forty fable foundries pleez! Box 719A, travel. Address 410 6th Avenue, Oakdale, latin, Tenn. BROADCASTING. Louisiana. Phone- 1423M.

BROADCASTING, June 6, 1960 107 Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Announcers Production -Programming, Others Management

Announcer -salesman, experienced veteran, Add color to local production aids and Sales manager. Top billing salesman in 3 good tight production, will travel. William commercials! Ace personality specializing in station medium market, ready to step into Ayres, 5 Birchill Rd., Great Neck, N.Y. humor will produce your spots economically. management. Strong background all phases HU 2 -5244. Write Gutenberger Productions, 7313 Stock - tv and radio sales. Can handle local, re- dale Street, Sacramento 22, California. gional and national accounts. Able to "Combo" announcer -engineer. Six months supervise and lead people. Prefer California, announcing experience; first class license. Texas or southwest. Box '746A, BROAD- Desire small to medium market with op- TELEVISION CASTING. portunity to improve announcing and learn maintenance. 3 years college, single, There must be a group who needs my tal- 25. Mort Flora, 3206 Hudnall, Apt. C, Dallas Help Wanted -Sales ents! Last job as radio assistant manager. 35, Texas. LA 8 -8896. In 4 years, personally sold over two million Aggressive salesman for local sales. The fu- dollars as sales manager #3 tv station. Ex- marine, have voice, will travel. Gradu- ture is here if you have the ability. Experi- Selling own ad agency to return happily to ate professional broadcasting school. May ence in radio or tv necessary. Must have telecasting. Relocation no problem. Write - I send you my tape, resume, and photo? car. Good earnings at the start with un- wire. Box 1093, San Diego 12, California. Ken Hale, 18055 Schoenherr Rd., Detroit limited potential. Family man preferred. 5. Michigan. Station is tops in the area. Full CBS, ABC schedule. All the advantages of raising a Sales First phone. Degree. Music expert. Good family in a small, friendly community. Send voice. Wants job as summer replacement complete resume, references and photo. Jack Jim Horner, 1659 252 St., Harbor City, Cali- Gilbert, KHOL -TV, Kearney, Nebraska. Tv sales management desired by tv sales- fornia. man currently billing $350,000- $400,000 annually in one of America's top ten markets. Staff announcer. Married, eager, dependable Technical Substantial individual, educated, ambitious, vet, who is grad of broadcasting college, family man, early forties. Now earning in but has no experience, desires position in Full power Florida vhf seeks first phone $15,000 -$20,000 range. Box 752A, BROAD- small station. Good aptitude for copywrit- transmitter engineer immediately. Good CASTING. ing Plenty potential. Prefer midwest lo- benefits. Box 705A cation or Rocky Mountain area. Will send pay,penASTIinsurance tape, photo and resume on request im Announcers mediately. Larry Klinger, 5159 W. Bloom- Wanted: Chief engineer for am -fm -tv sta- ingdale, Chicago 39, Ill. National 2 -6074. tion. Rocky Mountain, west. Full power net- Build your news audience! Newscaster- work tv. Must be top man. Send complete personality with "All American" appear- Staff announcer. First ticket. Board opera- resume, references, salary required. Our ance, authoritative delivery, extensive ex- tor. All staff duties. McCullough, 214 10th employes know of this ad. Box 753A, perience plus M.S. in journalism, can offer St., Havre, Montana, phone 5 -7774. BROADCASTING. quality service to quality station. Box Qualified sportscaster and staffman. Desires Central Florida -studio maintenance tech- 629A, BROADCASTING. permanent move to medium or large mar- nician-must be good -guaranteed $125.00 ket, or radio -tv combination. Employed, 28, per week. Send complete resume, references Veteran sportscaster radio -television. Au- family, college. Larry Myers, 1202 Harrison, and recent snapshot first letter. Box 764A, thoritative, colorful play -by -play football, Canon City, Colorado. BROADCASTING. basketball, baseball, boxing. 12 years all phases plus news -interviews-special events. Experienced dj- newsman, 3 years board 2nd Wanted: Experienced tv transmitter engi- commercial. High ratings. FCC. Prefer California. Tape, photo, resume. neer. RCA TT25BL transmitter. Position references. Box 747A, BROADCASTING.ÁSTÌNGent Jerry Peterson, 2255 29th, Apt. "E ", Santa now open. Contact Chief Engineer, KCSJ- Monica, California, EX 6 -9604. TV, Pueblo, Colorado. An announcer I would be-if you can use a personality that's different. Salary sec- Available immediately, currently employed New station KEYC -TV, Mankato, Minn. has ondary to opportunity. Background-Brit- by 1000 watt daytime station, announcer openings for studio and xmtr engineers. ish. Age 29. Three years in U.S. writing ra- with over 1 year experience. Tight, bright, Contact D. C. Borchert, Chief Engineer. dio/tv spots, commercials. Some on -air tv and concise. Ready to move up. Write David experience. Currently employed agency B. Simmons. 119 Poplar, Caruthersville, WBTW, a full power channel 8 Jefferson copywriter. Write direct % Charlie, 34 East Missouri. Standard television station has openings 58th St., N.Y. 22. for engineers with first class license. Tele- vision experience preferred but will con- Technical sider qualified radio men. Apply with resu- Technical me to Engineering Manager, WBTW, Flor- ence, S.C. Chief engineer -qualified and experienced Studio chief -12 years experience all phases. in construction, maintenance, directionals Studio technician, first class license, will Going to make change. Make offer. Box and measurements. Box 688A, BROAD- train. Contact Merritt, WICS -TV, Spring- 762A, BROADCASTING. CASTING. field. Illinois. Florida stations hire graduates of compre- Engineer four years experience, presently Educational closed circuit system needs hensive technical and production training employed, desires position with mainte- chief engineer, starting August, long va- program. For equal satisfaction contact nance. Box 734A, BROADCASTING. cations, some directing if desired. $5,000 - Intern Supervisor, WHTS -TV, Miami. Corning City School District, Chief engineer, 23 years construction. ETV Office maintenance, directionals, remote control 291 East First Street, Corning, New York, experience. References, prefer midwest. Box Production -Programming, Others 748A, BROADCASTING. Production- Programming, Others News reporter, writer, 'caster, some photo Experienced first phone announcer availa- Needs editor -writer experienced in assign- work, 4% years experience, seeks tv or ble. $100. Phone Palatka. Florida, East ing news. cameramen, supervising, film radio work. Box 388A, BROADCASTING. 5 -4536, Extension 216. editing and scripting. Strong local emphasis. Good job against tough competition. Re- First phone. Desire employment with oppor- quires imaginative, solid managing editor Promotion position desired by reporter tunity to learn. Moody Ballow, 3104 Hud- type. Ability to air helpful, but not essential. with 8 years experience radio- television- nall, Apt. C, Dallas 35, Texas. Major network affiliate. Attractive south- newspaper medias. Background and refer- west city. Box 702A, BROADCASTING. ences excellent, degree, veteran. Box 687A, Attention Florida: Do you need a good BROADCASTING. engineer- announcer? Five years in the field Need tv newsman for 6 P.M. & 10 P.M. with first phone. I've been chief engineer news. Real news experience required. with Director. Located in top 25 market. Experi- and announcer, and news director. $100 per smooth. authoritative delivery. Top station, enced in both vtr and live. Have first phone, week minimum. Call Bud Lucas, St. Peters- medium market, although small town. Send can furnish excellent character and ability burg 56 -4151. full details, picture and tape to Jack Gil- references. Box 711A, BROADCASTING. bert, KHOL -TV, Kearney, Nebraska. Production- Programming, Others Need immediately, experienced copywriter Attention: Colleges/ed tv- radio. Commercial male or female. Above average salary, in- broadcaster will consider position with surance benefits, pleasant working condi- above. Experienced tv -radio production, College grad, 25, single, desires start in tions. Submit sample copy and salary re- management, promotion. MS degree- broad- Box BROADCASTING. casting; BS education. Well qualified to radio. 751A, quirements, recent photo and background teach and produce for radio -tv. Presently resume. Mail to Program Director, WTVO- net- Young man 28, seeks permanent position TV, Rockford. Illinois. employed responsible position with with future in television or music. Excellent work. Investigate. Box 713A, BROADCAST- knowledge of music and graduate of SRT- TELEVISION ING. TV school. Box 759A, BROADCASTING. Production department. Young, married Leading N.Y. radio news personality de- Situations Wanted- Management vet, eager, dependable, grad of Columbia sires challenging assignment in growing (radio & tv) college, but no experience, market. With 20 years success story, will TV station manager -sales manager. Four seeking position with production depart- deliver highest quality news and public years top sales record 3 station vhf market. ment of small tv station. Good announcing affairs direction for solid radio or tv station Two years station manager in smaller and copywriting aptitude. Starting job, sal- or chain. Top references, strong in organiza- market. Good knowledge all phases in tv ary and hours secondary if job has good tion of local news department. Base re- including production. Would like station promise of leading to ultimate production quired: $15,000. For the dynamic, creative. manager position in larger market -like department position. Willing to prove self. news director you need to increase retinas new station challenge -prefer midwest. Will relocate, available immediately. Will and prestige, write Box 760A, BROADCAST- Married-family. Presently employed. Box send resume and Photo on request. Box ING. 730A, BROADCASTING. 744A, BROADCASTING.

108 BROADCASTING, June 6, 1960 FOR SALE FOR SALE INSTRUCTIONS FCC first phone license preparation by Equipment Equipment- (Cont'd) correspondence or in resident classes. Grantham Schools are located in Hollywood. Seattle, Kansas City and Washington. Write 5 kw tv transmitter channels 2 -6. 25 kw Commercial crystals and new or replace- for our free 40 -page brochure. Grantham amplifiers 2 -6 and 7 -13. Also sync genera- ment crystals for RCA, Gates, W.E., Bliley School of Electronics, 3123 Glllham Road, tors, polyefex scanners, etc. Box 695A, and J -K holders, regrinding, repair, etc. Kansas City 9, Missouri. BROADCASTING. BC -604 crystals. Also am monitor service Nationwide unsolicited testimonals praise Announcing, programming, etc. Twelve our products and fast service. Eidson Elec- week intensive, practical training. Brand Multiplex receivers Bogen model RM2. 16 tronics Co., Box 31, Temple, Texas. sets like new. Best offer over $100.00. Box new console, turntables, and the works. 706A, BROADCASTING. Elkins School of Broadcasting, 2603 Inwood Thermometer, remote, electrical; enables Road, Dallas 35, Texas. announcer to read correct outside tempera- Moved under one roof. Don't need Gates ture from mike Large Since 1946. The original course for FCC 1st RDC -10 remote control. In good condition. position. dial for tv. $700.00 Installed in less than an hour. Send for phone license, 5 to 6 weeks. Reservations Used three years. or best offer. Box brochure. Electra -Temp Co., Box 6111, San required. Enrolling now for classes starting 763A, BROADCASTING. Diego 6, Calif. June 29, August 31, October 26, 1960. Jan- uary 4, 1961. For information, references 250 watt Gates am transmitter, good operat- Video monitors. Closed circuit and broad- and reservations write William B. Ogden, ing condition, replaced by increased power. cast, Foto -Video Laboratories Inc., Cedar Radio Operational Engineering School, 1150 WTYN, Tryon, N.C. Grove, New Jersey, CE 9 -6100. West Olive Avenue, Burbank, California. Be prepared. First phone in 6 weeks. Save $5000.00 on your fm station installa- U -2 can own an Ampex. 351C console, floor Guar- tion. For sale RCA BIT 250 fm transmit- anteed Instruction. Elkins Radio License sample, full track, 3 (i-7'Z IPS. First check School of Atlanta, 1139 Spring St., N.W., ter, tubes and crystals. Hewlett- Packard for $1195 takes it. Rek -O -Kut imperial Atlanta, 335 -B frequency and modulation monitor. portable disc cutter, display model for Georgia. 90 foot length Andrew Heliax transmis- only $495. Gates Radio Company, 2700 Polk, FCC Licenses, six -week course. Ninety per- sion line Ts inch diameter. Antenna RCA Houston 3, Texas. BF -21 Pylon, power gain 1.5. 80 foot steel cent pass license examinations the first tower 93 foot over all. Cost us $6000.00, time taken. Next class June 13th. Free lit- yours for only $5000.00 fob Waxahachie. Tv Video monitors. 8 Mc., metal cabinets erature. Pathfinder, 510 16th St., Oakland, Contact Richard Tuck, KBEC. Waxahachie, starting at $199.00. 30 different models 8" California. Texas. phone WE. 7 -1390. Now in opera- thru 24" Miratel, Inc., 1080 Dionne St., St. tion, reason for selling, installing new Paul, Minn. FCC first phone license in six weeks. Guar- equipment. All new except transmitter and anteed instruction by master teacher. G.I. antenna in operation less than one year. Tower erection, tower painting, coaxial line approved. Request brochure. Elkins Radio repairs, mechanical inspections, grounding License School, 2603 Inwood Road, Dallas, systems, lightning rods, lightning protec- Texas. Standard library. $50.00 plus postage. Hank tion systems. Financing if desired. Tower Dais, KCCR, Pierre, South Dakota. Maintenance Co., Inc., 410 -7th Ave., N.E., MISCELLANEOUS Glenburnie, Md. Day phone SO. 6 -0766- Tape recorders, several Ampex 350 console, Night and emergency phone SO. 1 -1361. Funniest one -liners ever created. Produced half track, 7!'2 and 15 ips. Excellent. $1000 Write or call collect. on tape especially for your show or sta- each, $1050 crated. Radio station KCHJ, tion. Rush letterhead request for sample P.O. Box 966, Delano, California. WANTED TO BUY tapes! Box 732A, BROADCASTING. RCA type 66A modulation monitor, $250. Need a five -minute fun show loaded with Also RCA 475C frequency monitor with Stations satire? Try "The Adventures of Carson P. RCA 681B frequency deviation meter, $395. Fruitmound ". Take your audience on a WCAR, 14333 Vreeland RD., Trenton, Michi- different hilarious adventure daily. Open - gan. ORleans 6-2484, S.R. Balmer. Station or cp wanted east or south, 100,000 end format. Saleable-laughable. Details - to 500,000 market population. Financially audition package upon request. Blair - One Schaelter remote control unit, com- responsible. Expert operator has exception- Charles Associates, Broadcast Center, plete- $500.00. WCOA Radio, Inc., Pensaco- ally lucrative offer for right station. Con- }WOO, Tulsa. la, Florida. fidential. Box 577S, BROADCASTING. Comedy material for dj's. Smart patter available, one -line gags, song quips, adlibs, Going into fm? WEAW -FM is going to Florida radio property wanted. All replies topical. Sample $2.00. Show -Biz Comedy higher power and will have available July confidential. Direct only. Box 703A, BROAD- Service (Dept. BM) 65 Parkway Ct., Brook- 1st the following equipment complete with CASTING. lyn 35, N.Y. extra tubes, etc. Equipment Is now in operation and radiates 36 kw. (Our cp is Would Ilke to buy a radio station in the RADIO for 192 kw). Collins 5 kw model 732 -A east with down payment from $8,000 to transmitter, $5,000. 8 Bay Collins model $13,000. Box 742A, BROADCASTING. 37 -M series ring antenna with 200 feet of Help Wanted -Management 1 and % inch coax. $1,200. Price for both together, $5,500. First check for $1,000 Equipment down holds equipment for your use. Also available G.E. type BC -1 -A model 4BC1AZ YOUNG TOP GRADE MANAGER dual channel 25 console, $300. Ed Wheeler, Studio console in good condition. Box 672A, WEAW, Evanston, Illinois. University 4- BROADCASTING. (Or soles manager) who is ready for ad- 7600. 1700 Central St. vancement to manage excellent volume Wanted: 200 foot self -supporting tower. station in good Michigan market. Inter- Make an offer on any of the following: Henry Fones, Chief Engineer, WDIA, Mem- ested only in a man who is basically a phis, Tennessee. salesman, and is accustomed to spending Gates RCM -14 remote control unit in good 75% of his time on the street selling re- operating condition. 1 Raytheon 1 kw am tail accounts. Married, under 40. Prestige line terminating unit, 1 Presto disc re- Fm frequency modulation monitor. Reason- able cash for W.E., Hewlett- Packard or expanding four -station chain. Income $10M corder model Y 2-speed, including two up on good base plus strong incentive. tables, good operating condition; 1 mobile other. Must be in good condition. WGTS- broadcast studio-1948 Ford parcel truck set FM, Washington 12, D.C. Phone JU 9 -1836, Rush complete resume, recent earnings, up for remote work, condition is excellent. Ext. 130, day on night collect. photo to Suite 3500, 40 Wall St., New For details on any of these items contact York, N.Y. Arthur French, Chief Engineer, WELM, WHRT would like used Gates transmitter Elmira, Phone REgent 3 -5626. remote control unit. Write WHRT, Hart- r selle, Alabama. For sale, like new, Gates Stay -Gevel with RADIO manual. Never repaired. Immediate deliv- 3 -5 kw fm transmitter with or without tape ery $175.00. Chief Engineer, Joe Mills, player and accessories. Also interested 250 w Situations Wanted -Management WFMO, Fairmont. N.C. to 10 kw, am and fm. Submit details. Com- pass Electronics Supply, 75 Varick Street, $156.00 DR -330 Microphone and stand $70.00. New York 13. Three Electro -Voice SP12 Aristocrat LEASE YOUR STATION? $145.00 Convert your excess equipment to cash. speakers, $40.00 each. (All described page Successful manager desires to $ÿ 229 Gates Catalog.) 16" Rek -O -Kut 33/78 Anything bought and sold from a tube to a turntable $20.00. 3 speeds $25.00. WIFI, Box tower. Electrofind, 550 Fifth Avenue, N.Y.C. lease or will manage percentage 3022, Philadelphia 50. fi basis small market station. Cali- Wanted-Used transmitting and : antenna fornia property preferred will Gates RDC10 remote control unit com- equipment for maximum power on Channel but perfect 3 installation. Write or call Harold Thorns, r , consider any West Coast location. mus sell, make ooffer.r, WPAP, Fernandina 75 Scenic Highway, Asheville, N.C., phone Box 368A, BROADCASTING Beach, Florida. ALpine 4 -4448. dRaKMARESIMMSEMEMESMEAVRA FM installation now in service available thirty days due to increase in power. RCA BTF-250A transmitter, RCA pylon an- STRICTLY CONFIDENTIAL tenna, 120 feet T," coaxial line, two crystals channel 252, 98.3 megacycles, spares tubes, If you have a television or radio station in a Major market and wish to sell parts. New price near $5,000.First. $2,000 directly to buyer, contact: gets all. WTVB, Box 32, Coldwater, Michi- gan. G. BENNETT LARSON Phone: Granite 2 -5189 Limiter -Gates audio amplifier -very reasonable because of modernization and in- Write: 956 Chantilly Road creased power. WTYN, Tryon, N.C. Bel -Air, Los Angeles 24, Calif.

BROADCASTING, June 6, 1960 109 FOR SALE FOR SALE FOR SALE

Equipment Stations Stations 111111Y1111111lii FOR SALE FLORIDA Mid -west fulltime money maker. Only station in fast growing East Medium market. Valuable real estate Three used 50 kw water cooled incl. at 29 Southwest am broadcast transmitters now on Coast city with 30,000 population. $165,000 %- the air. For details write: Excellent facilities. Principals only major regional. $95,000 29% -Have -no Brokers. Record Company for Sale. Excellent Box 701A, BROADCASTING buy. PATT McDONALD, Box 9266, Box 669A, BROADCASTING Austin, Texas. GL. 3 -8080 or, Jack Koste, 60 E. 42nd., NY 17, NY. MU. 2 -4813. Want a BRAND NEW "One"? Gates BC -1T 1 KW AM transmitters r are in stock for immediate delivery, SOUTH FLORIDA NORMAN & NORMAN factory tested to your frequency. FM RADIO STATION INCORPORATED Terms where desired. Want to trade? 35% for sale to active or silent Brot.. rs - Consultants - Appraisers GATES RADIO COMPANY partner. Tremendous growth poten- RADIO- TELEVISION STATIONS Quincy, Illinois tial in this metro market. Box 710A, BROADCASTING 5300,000 -Colorado 29% down -7 yr.-6%-top Hooper /hrOxO+eOoe/i l ocAa4 0+ 5350,000-California-Terms EMPLOYMENT $125,000- Il1inois -Single Mkt. SERVICE 5525,000-Mountain -Metropolitan $370,000-Illinois-Metropolitan DON'T WAIT Security Bldg. Davenport, Iowa For better lob opportunity, choose the time Ida Small 250w $50M terms for advancement to a better broadcast job Va. Single 1kw -D 80M 25 dn. at YOUR convenience. Miss. Single 250w 140M 10 yrs. Use the Rodio -TV placement service that Tex. Single 250w 25M 8 dn. TATIONS FOR SALE will find you a better job in the Midwest. III. Single Daytimer 95M terms Let us look FOR you. Write for application today. Cal. Single Fulltime 65M low dn. N.Y. Single Daytimer 105M cash ROCKY MOUNTAIN. Full time. Exclusive. WALKER EMPLOYMENT Bdcst Div. D Fla. Small Local 50M 29% Absentee owned. Average of $80,000 So. 83 7thSt. Mpls. 2, Minn. Fla. Medium Regional 175M 53 dn. gross per year for the last five years. Ala. Metro 1kw -D 175M 58 dn. Asking $90,000 with 29% down. Ga. Metro Daytimer 200M terms MISCELLANEOUS Cal. Metro Local 175M 29% SOUTHWEST. Good size market. Power- Fla. Large Regional 165M cash ful daytimer. Absentee owned. Doing SE Maj -Sub 1kw-D 150M 35 dn. $80,000 a year. Asking $135,000 with Mid AU Major Fulltime 330M 25% PRINTING 29% down. BROADCAST And Others Continuity 4.12 PAUL H. CALIFORNIA. Full time. Asking $55,000 Paper per CHAPMAN COMPANY with 29% down. Minimum order 5000 1000 INCORPORATED CALIFORNIA. Powerful daytimer. Very 16# -white paper -black ink. Send MEDIA BROKERS profitable. Absentee owned. Asking copy of paper you are now using with Atlante Indianapolis Los Angeles $300,000 with 29% down. check. Colored paper -add $1.00 per Nashville New York San Antonio 1000. Punching for binder $2.50 per ATLANTIC COAST STATE. Full time. 5000. Sen Francisco Seattle Troy, O. Asking $75,000 with 29% down. FREEBERN PRESS, INC. Please Address: JACK L. STOLL & ASSOCS. 1182 W. Peachtree, Atlanta 9, Ge, Hudson Falls, N.Y. Suite 600 -601 6381 Hollywood Blvd. Los Angeles 28, Calif. J/1ecierie enf íos groan/cad Jeeemee&y. THE PIONEER FIRM OF TELE- HO. 4 -7279 VISION AND RADIO MANAGEMENT Radio Remote Control and CONSULTANTS Multiplex Systems ESTABLISHED 1946 For NEGOTIATIONS MANAGEMENT APPRAISALS FINANCING STUDIO TRANSMITTER LINKS HOWARD S. FRAZIER, INC. John A. Moseley Associates 1736 Wisconsin Ave., N.W. Box 3192 Woodland 7 -1469 Washington 7, D. C. Santo Barbara, California Dollar

WANTED for

Announcer with a quality VOICE. Minimum 5 years experience, first phone, stable, dependable, alert, aggressive. Credit and past employer references. Must Dollar sound alive, with friendly personality. Tight cues, production, top 25 market

format . . . pop, but no rock. $500 per month. you can't beat a Send tape, photo, particulars, immediately. Ralph C. Weagant classified ad in getting KEY RADIO top -flight personnel Vancouver, Washington

110 BROADCASTING, June 6, 1960 BP- 13220-KKID Pendleton, Ore.; WSC Continued from page 105 am processing line and will be consid- Bcstg. Co. Has: 1240kc, 250w, unl. Req: ered by FCC beginning June 25, 1240kc, 250w, 1 kw -LS, unl. WBVP -FM Beaver Falls, Pa. to Aug. 6. BP- 13221-New, Ypsilanti, Mich., Ypsilanti - Actions of May 25 commission has announced. Any new Ann Arbor Bcstg. Co. Req: 1480kc, 500w. ap- DA, D. WYLD New Orleans, La.-Granted cp to applications or changes in current BP- 13222 -KPVA Portland, Ore.- Vancou- change ant.-trans. location, make change in plications that may conflict with those ver, Wash., William B. and Cathryn C. DA -N system and ground system; condi- Murphy. Has: 1480kc, 1kw, D (Camas, Wash- tion. that follow must be filed with FCC by ington). Req: 1480kc, lkw, D (Portland, Ore.- WKAY Glasgow, Ky.-Granted cp to in- Vancouver. Wash.) stall new type trans. and increase height of close of business June 24, in order to BP- 13223-New, Wharton, Tex -V.M. Pres- ant. (add am); condition. be considered. ton. Req: 1500kc, 500w, DA -1, unl. WWRL New York, N.Y.- Granted cps to BP- 13225 -WCRL Oneonta, Ala., Blount make changes in ant. system (DA), increase Applications from the top of process- County Bcstg. Service. Has: 1570kc, 250w, height and changes in ground system (alt. D. main & main); conditions. ing line: Reg: 1570kc, lkw, D. KBEC Waxahachie, Tex. -Granted cp to BP -13228 -New, Homer, Alaska, Kenai make changes in DA pattern. BP- 13123 -KGFJ Los Angeles, Calif., Ben Peninsula Radio Co. Req: 1370kc, lkw, unl. KSVN Ogden, Utah-Granted cp to change S. McGlashan. Has: 1230kc, 250w, (100w BP- 13229 -WMTE Manistee, Mich., Man- ant.-trans. location, studio location and when KPPC operating), unl. Req: 1230kc, istee Radio Corp. Has: 1340kc, 250w. unl. make changes in ant. system; remote con- 250w, 1kw -LS (100w when KPPC operating), Reg: 1340kc, 250w, lkw-LS, unl. trol permitted. unl. BP- 13230 -New, Tallahassee, Fla., Southern WDSU New Orleans, La.-Granted cp to BP- 13126-WTSA Brattleboro, Vt., Tri- Bcstrs. Req: 1410kc, lkw, D. change ant.- trans. location, install new trans. State Area Bcstg. Corp. Has: 1450kc, 250w, BP- 13234 -WWCO Waterbury, Conn., and make changes in ground system; condi- unl. Reg: 1450kc, 250w, lkw -LS, unl. WWCO Inc. Has: 1240kc, 250w, unl. Req: tion. BP -13131 -New, Eastman, Ga., Farnell 1240kc, 250w, 1kw-LS, unl. WCUE -FM Akron, Ohio -Granted mod. of O'Quinn. Req: 1580kc, lkw, D. cp to change type trans. BP -13135 WFMD Frederick, Md., Monoc- Applications on which 309(b) letters KSEA (FM) San Diego, Calif.- Granted acy Bcstg. Co. Has: 930kc, lkw, DA -N, have been issued: mod. of cp to change ant-trans. and main unl. Req: 930kc, lkw, 5kw -LS, DA -2, unl. studio location; ant. 97 ft. BP- 13145 -WEAW Evanston, Ill., North BP- 13121 -WBAT Marion, Ind., Marion KWVR Enterprise, Ore. -Granted mod. of Shore Bcstg. Co. Has: 1330kc, lkw, DA, D. Radio Corp. Has: 1400kc, 250w, unl. Req: cp to change type trans. Req: 1330kc, 5kw, DA, D. 1400kc, 250w, 500w -LS, unl. Following stations were granted exten- BP- 13149-WKUL Cullman, Ala., Cullman BP- 13124 -WILI Willimantic, Conn., sions of completion dates as shown: WCUE- Bcstg. Co. Has: 1340kc, 250w, unl. Req: Herbert C. Rice. Has: 1400kc, 250w, unl. FM Akron. Ohio to Sept. 1, and KMA Shen- 1340kc, 250w, 1kw -LS, unl. Req 1400kc, 250w, 1kw-LS, unl. andoah, Iowa, to Aug. 2. BP- 13156-WAIM Anderson, S.C., Wilton BP- 13125-New Windber, Pa., Gosco E. Hall. Has: 1230kc, 250w, unl. Req: 1230kc, Bcstrs. Req: 135ókc, 1kw, D. Actions of May 24 250w, 1kw -LS, unl. BP -13129 -WICK Scranton, Pa., Scranton KSJO -FM San Jose, Calif.- Granted as- BP -13162 -New, Memphis, Tenn., Phil -Day Radio Corp. Has: 1400kc, 250w, unl. Req: signment of license and SCA to Patrick H. Bcstg. Co. Req: 1550kc, 50kw, D. 1400kc, 250w, 1kw -LS unl. Peabody. BP- 13163 -WGRY Gary, Ind WGRY Inc. BP- 13132 -WIDE Biddeford, Me., Bidde- KCPX salt Lake City, Utah -Granted cp Has: 1370kc, 500w, D. Req: 1370kc, 1 kw, D. ford -Saco Bcstg. Corp. Has: 1400kc 250w, to change auxiliary trans. from employing BP- 13164 -KWNA Winnemucca, Nev., unl.. Reg: 1400kc, 250w, lkw -LS, unl. non -DA to DA -1. Northwest Radio and Tv Corp. Has: 1400kc, BP- 13133 -WCOH Newnan, Ga.- Newnan WOR New York, N.Y. -Granted cp to in- 250w. Req: 1400kc, 250w, 1 kw-LS. Bcstg. Co. Has: 1400kc, 250w, unl. Reg: stall new type trans. BP- 13165 -KLLA Leesville, La., Leesville 1400kc, 250w, lkw-LS, unl. WFAR Farrell, Pa.- Granted cp to make Bcstg. Co. Has: 1570kc, 250w, D. Req: 1570 BP- 13146 -WRJN Racine, Wis., Racine changes in daytime ant. system. kc, 1kw, D. Bcstg. Corp. Has: 1400kc, 250w, unl. Req: KGDC Galveston, Tex. -Granted cp to BP -13166 -New, El Dorado Springs, Mo., 1400kc, 250w, lkw-LS, unl. move auxiliary trans. and studio. Paul Vaughn. Req: 1580kc, 250w, D. BP-13157-New, Zanesville, Ohio, Muskin- WINC Winchester, Va.- Granted cp to in- BP- 13167 -WGRV Greeneville, Tenn., Ra- gum Bcstg. Co. Reg: 940kc, lkw, DA, D. stall new type trans. dio Greeneville, Inc. Has: 1340 kc, 250w, BP- 13160 -New, Quakertown, Pa., North WMNB North Adams, Mass. -Granted cp uni. Req: 1340kc, 250w, lkw -LS, unl. Penn Bcstg. Co. Req: 1550kc, 250w, D. to change ant.-trans. location, install new BP- 13170 -WNEL Caguas, P.R., Inter - BP- 13161 -WCVS Springfield, In., WPFA type trans., make changes in ant. system American Radio Corp. Has: 1450kc, 250w, Radio Inc. Has: 1450kc, 250w, uni. Reg: (reduce height to 150 ft.); remote control uni. Req: 1430kc, 500w, lkw -LS, unl. 1450kc, 250w, 1 kw -LS, uni. permitted. BP -13196 -New, Idaho Falls, Idaho, West- BP -13169 -New Festus, Mo., Donald M. KHQ Spokane, Wash.- Granted cp to ern Radio Corp. Req 1400kc, 250w, uni. Donze. Reg: 1400kc, 250w, uni. change main studio location and install new BP- 13198 -WDXL Lexington, Tenn., Lex- BP- 13171 -KSIM Sikeston, Mo., Sikeston type trans. ington Bcstg. Service Inc. Has: 1490kc, 250w, Community Bcstg. Co. Has: 1400kc, 250w, WREM Remsen, N.Y. -Granted authority uni. Req: 1490kc, 250w, 1kw -LS, uni. uni. Reg: 1400kc, 250w, lkw-LS, uni. to sign -off at 6:15 p.m. Sunday through Fri- BP- 13204 -New, Albany, Ga., Lynne - BP- 13197 -WPAM Pottsville, Pa., Miners day for period ending Sept. 30, except for Yvette Bcstg. Co. Req: 1250kc, 1kw, D. Bcstg. Service. Has: 1450kc, 250w, uni. Reg: special events when station may operate BP -13209 -New, Blythe, Calif., Riverside 1450kc, 250w, lkw-LS, uni. to licensed sign -off time. Bcstg. Co. Req: 1380kc, 500w, D. BP -13208 -New, Hartford- Beaver Dam, KANO Anoka, Minn.- Granted authority, BP- 13212 -WKKS Vanceburg, Ky., Karl Ky., Hartford -Beaver Dam Bcstg. Co., Req: to sign -off at 7 p.m. for period through Kegley. Has: 1570kc, 250w, D. Req: 1570kc, 1450kc, 100w, unl. Aug. 31 or until assignment of license to lkw, D. BP- 13211 -KELD El Dorado, Ark. Radio Northwest Bcstg. Co. approved. BP -13214 -New, Eugene, Ore., W. Gordon Enterprises. Has: 1400kc, 250w, unl. Reg: WALD Walterboro, S.C. -Granted author- Allen. Req: 1320kc, 1kw, D. 1400kc, 250w, 1kw -LS, uni. ity to sign -off at 6:15 p.m. EST, for period BP- 13215-WKTY LaCrosse, Wis., Lee and BP- 13233 -WFIW Fairfield, Ill., Wayne ending Sept. 30, except for special events Assoc. Inc. Has: 580kc, lkw, 5 kw-LS, DA- County Bcstg. Co. Has: 1390kc, 500w, D. when station may operate to licensed sign - 2, uni. Req: Change DA -N system. Reg: 1390kc, 1kw. D. off time. BMP- 8607 -WSNO Barre, Vt., WSNO. Has WUTV (TV) Charlotte, N.C. -Granted ex- cp: 1450kc, 250w, uni. Req: mp: 1450kc, License Renewals tension of completion date to Nov. 23. 250w, 1kw -LS, unl. BP- 13216 -WIBB Macon, Ga., Peach State Following stations were granted re- Actions of May 23 Bcstg. Co. Has: 1280kc, lkw, D. Req: 1280kc, newal of license: KGLA (FM) Los Angeles. WKAR -FM East Lansing, Mich. -Granted 5kw, D. Calif.; WWCO Waterbury. Conn.; WBZY license covering change ant.- trans. loca- BP- 13217 -WBMK West Point, Ga., Radio Torrington, Conn.; WTAW College Station, tion; decrease MP to 61 kw; increase ant. Valley Inc. Has: 1310kc, 1kw, D. Req: 910kc, Tex.; KTNT -AM -FM Tacoma, Wash.; KPOJ height; antenna 930 ft. 500w, D. Portland, Ore.; KXLY -TV Spokane, Wash.; BUY Amarillo, Tex. -Granted license BP- 13218-WPBS Paris, Ill., Paris Bcstg. KGDN Edmonds, Wash.; KENE Toppenish, covering installation new trans. as alter- Corp. Has: 1440kc, 500w, D. Req: 1440kc, Wash.; KAYO Seattle, Wash.; KITN Olym- nate main night and auxiliary daytime. lkw, D. pia, Wash.: WREN Topeka, Kans. WJAR Providence, R.I.- Granted mod, of license to operate alternate main trans. by remote control using DA -N. KCID Caldwell, Idaho-Granted mod. of license to change studio and remote control point. WJW Cleveland, Ohio -Granted cp to install new trans. (present trans. site) as auxiliary trans., employing DA -1. More than a decade of Constructive Service KENO Las Vegas, Nev.-Granted cp to change ant.-trans.-studio location and make changes in DA system. Irvenna Bcstg. Co., Irvine, Ky.- Granted mod. of cp to change type trans. and to Broadcasters and the Broadcasting Industry change studio location and remote control point. WEMD Easton, Md.- Granted mod. of cp to change ant.-trans. and main studio location and make changes in ground system; and extension of completion date to Nov. 2. HOWARD E. STARK KAGE Winona, Minn.- Granted authority to sign -off at 7 p.m., for period June 1 through Aug. 31, except for special events Brokers -Consultants when station may operate to licensed sign - off time. 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 New FCC processing line announced Following applications are at top of

BROADCASTING, June 6, 1960 (FOR THE RECORD) 111 HOW CAN WE CATCH THE THIEF IN THE LIGHT?

In broad daylight, the thousand -fingered thief, inflation, goes on stealing from us all. Turning the glaring spotlight of public alarm on him hasn't even slowed him down. Like a disease, he goes on shriveling the precious dollars we spend today to live, or save for the future. But are you aware that even when you pay your taxes, inflation is there, swindling you! For inflation puffs up the cost of all the countless things the government must buy, too. Is there no small step a man can take to help catch this robber? Or at least to slow him down? There is. It is based on a simple rule of everyday economics. Each of us can try to deserve more before we demand to get paid more. And one way we can do it is by producing more, and better, of whatever we have to offer the world. This is the first step every man can take to sound, individual prosperity, without The road to sound national prosperity lies through sound business developments and inflation. product improvement, not through inflation. One of Republic Steel's important developments in the field of new products, which REPUBLIC reduces costs for industry, is X- Tau- Conn *, a plastic- coated steel pipe. Republic is the exclusive manufacturer of this product. STEEL X- Tau-COAT combines the strength of steel CLEVELAND 1, OHIO with the proven protection of plastic, sealing out corrosion permanently. Thousands of miles of this plastic- coated pipe are now in use throughout the country. Utility companies, for example, find it specially useful because it is immune to corrosive soil conditions - prevents electrolytic action.

*Produced under the Dekoron process.

112 BROADCASTING, June 6, 1960 on 8th Avenue which sold a hot dog OUR RESPECTS TO .. . or a hamburger for a nickel and threw in a glass of root beer free; but you still had to have the five cents, so I turned to radio." Irving Cambridge Waugh No Midas His first job was as an actor for the March of Time on CBS radio, Mr. Waugh recalls, "and my Something which imparted an air tramp freighters around the world. He usual fee was $5 for crowd and bit of excitement to radio during that me- had sampled the charms of Pitcairn parts. My contemporaries and I dium's growth in the decade prior to Island well ahead of the advent of the shoveled some snow and we sold some blood, winters World War II is missing from radio best sellers Mutiny on the Bounty and but the were long." Still and tv today. And Irving Waugh, vice Men Against the Sea. On one occasion undismayed, he made one more stab at president and general manager of he recalls he had $5 in his pocket and the theatre, showing up ( "with several WSM -TV Nashville, thinks he knows a yen to see Europe. He did. thousand others ") for the casting of what it is. Sock & Buskin On the beach at last, "Golden Boy" in New York. Again he emoted and again he found he didn't Mr. Waugh's theory is that many he started to William & Mary College, but discontent set in again after two have the golden touch, so he returned broadcasters who grew up with radio home to Norfolk, Va. and television have become so accus- years and he left college to study for tomed to thinking of broadcasting as a the theatre at Provincetown Playhouse. It was there that he entered radio for business that they tend to think of He played summer stock at Clinton the second and last time, signing on at viewers and listeners as a whole, as a Corners, N.Y., and Atlanta, Ga. When WGH Newport News -Norfolk as an mass of statistics, instead of as indi- the depression was at its worst, he announcer in 1937. A couple of years viduals. When broadcasters reach this joined the Federal Theatre, which for later he moved to WDBJ Roanoke and state, to his way of thinking, they lose the benefit of the uninitiated he de- some time later was hired as Esso Re- touch with the individuals who are the scribes frankly as a relief project for porter by WLAC Nashville. From there audience. unemployed actors. he went to NBC -owned WTAM Cleve- Two occurrences still stand out ( "too land. In 1941 he joined WSM radio, In radio, during the decade before vividly, I'm afraid ") from these acting and stayed. the war, he says, "there was the instant days, both of them newspaper reviews reaction -the constant touch rap- Beginning at WSM as an announcer, -a of plays in which he acted. An At- port between station and audience he put in six years (with time off for that lanta critic wrote: "Mr. Waugh played seems to be lost in a more sophisticated World War II) before moving to the the part as if he wished he were home era." But there still is, he commercial department in 1947. The thinks, as and no doubt the audience felt the much excitement and interest next year he was appointed commercial in broad- same way." A New York critic, for casting as there ever was. To manager. When WSM -TV went on the Mr. an opening night Waugh performance, Waugh it's not the audience air in 1950 he became commercial but the administered this absentee coup de broadcaster himself who has to manager of both the radio and tv op- re- grace: "It is reported that seven member and be reminded eration. He was named general man- if radio and people stayed for the second act." television are to recapture ager of WSM -TV in 1957 and this year the combi- It was about this time that Mr. nation of artlessness and became vice president and general man- intimacy Waugh turned to radio out of what which created that vital ager of the television outlet. spark of yore. he thinks was simple necessity. "It What They Wrote Mr. Waugh turns didn't cost much to eat in New York Thriller During World War II Mr. to a recent station experience to argue in 1936 and I well remember a spot Waugh served as WSM radio corres- his point. WSM-TV covered a prison pondent, handling interviews with serv- riot which lasted 30 hours. The sta- icemen from the South Central area of tion's mail returns showed the viewer the country. Late in the conflict he was was worried not only about the hos- accredited to Gen Douglas MacArthur's tages held by the rioters, but about headquarters in the Pacific and worked their families. And that isn't all. The for NBC radio under Merrill Mueller. "individuals" in the WSM -TV audi- The biggest thrill of his broadcasting ence, their letters indicated, also were career came on the first day of the concerned about the camera and micro- occupation of Japan by U. S. troops. phone crews because they knew some "I went in to the Atsugi air strip with of these station people had been on the 11th Airborne Division and made their feet for more than 30 hours. The the first broadcast from Japan. NBC WSM -TV audience "was warm, it was interrupted Kay Kyser's Kollege of human, it was stirred," he said, but it Musical Knowledge to bring the first also was concerned "about us and what word of the American landing on Jap- we were doing." anese soil." Mr. Waugh entered radio during that Mr. Waugh married Jean Elizabeth unsophisticated decade which he and Hunt in June 1934. They have two sons, others have described as radio's hey- Whitney 22, a second lieutenant in the day. In fact, he entered it twice, both Marine Corps, and Penn 10. His ad- times on the rebound from disillusion- ventures today are confined to the golf ment with his career on the stage. The course where he marks up scores run- last time he remained. ning from 85 to 99 ( "I just don't recog- Back of him up to that time lay a nize anything higher "). Mr. Waugh's career which began 16 years after his closest friends classify him as essentially birth at Danville, Va., Dec. 8, 1912, WSM -TV's WW'AUGH a non-conformist trying his hardest to when he left high school to ship on The second time he stayed conform.

BROADCASTING, June 6, 1960 113 EDITORIALS 315 emancipation rate that the congressmen paid. It was $10 for accommo- dations that are supposed to rent for $18. One could as- THERE'S a good chance the U.S. Congress will give sume that this was no more than ordinary courtesy extended broadcasters enough rope to enable them to climb to by a hotel to traveling dignitaries -if it were not for the fact freedom in political broadcasting. The same rope is long that at the time the Royal Hawaiian was owned by the enough for broadcasters to hang themselves with. Matson Steamship Lines and Mr. Harris' Commerce com- The Senate Commerce Committee last week reported out mittee has jurisdiction over maritime matters. a joint resolution suspending during the approaching cam - There was probably no more fascinated reader of last .paign the political broadcasting law's restrictions on broad- week's story than John C. Doerfer whose resignation as cast appearances of candidates for the Presidency and Vice chairman of the FCC was forced by the disclosure-by Mr. Presidency. The resolution has a good chance of passing Harris' Oversight subcommittee -of hospitality that Mr. both houses. Doerfer accepted from an FCC licensee. This resolution, added to the amendment of Sec. 315 that Mr. Doerfer may be pardoned for reacting like a parish- the Congress adopted last year, gives broadcasters wide lati- ioner who, after hearing a sermon on fidelity, finds the tude in presenting candidates and news about them. The preacher embracing a soprano in the choir loft. 1960 campaigns will be the first in which broadcasters can A double standard of morality is no more defensible exercise a reasonable measure of editorial discretion in the among the branches of the government than in the clergy. selection and presentation of political news. We daresay that most people will pay less attention to The new freedom imposes new responsibilities. Operating future judgments that Mr. Harris may try to pass on the as they have under rigid rules applying to political broad- behavior of broadcasting and the FCC. casting, broadcasters have little experience in deciding for themselves how and at what length to cover candidates and issues. The decisions they make during the 1960 campaigns The Gestapo boondoggle will determine whether they deserve the rights they have LAST week the FCC formally established its new Corn- been granted. plaint and Compliance Division. It would be as wrong, and as impossible, for the broad- It has activated this new unit with a staff of four -one casters as a unit to try to write guidelines for political chief and three investigators. But it hopes to get $300,000 in broadcasting as it was for the government to adopt the new appropriations so it can employ 25 investigators. original Sec. 315 and to retain the restrictions that still re- All this, at taxpapers' expense, because the FCC gets at main. Each broadcaster must decide for himself how he will most 150 complaints per week about broadcasting. That, as handle political news, and he cannot delegate his editorial we've said before, is about one letter to each one million of decisions to anyone. our population. This is a pitiful showing in the light of the Editorial management is an imperfect art. The wisest condemnation heaped upon television and radio by the editor will err occasionally, and even when he is convinced organized campaigns of newspapers and magazines, the out- that a decision is right, others may think it wrong. pourings from Capitol Hill and the pressures from organized There will be controversy arising from the radio and tele- do- gooders. vision coverage of the 1960 compaigns. The main thing to But even if there were as many letters as radio -tv adver- hope for is that a majority of broadcasters will do an honest tisers get box -tops, it would be no justification for the FCC's and thorough job. If they do that, they can appeal for total intrusion into the forbidden area of program control. repeal of Sec. 315 on a record of true contribution to People who are satisfied do not ordinarily write letters. journalism. We wonder what would happen if stations would suggest to their audiences that they write the FCC about their ap- Mr. Harris' glass house praisal of broadcast services? And suppose they sent drop copies and perhaps their local news- TWO industrious newspaper reporters last week disclosed to their congressmen that some of the same congressmen who have been papers? NAB of meets in Washington next sternly prosecuting payola and free -loading in broadcasting The board directors week. might find the idea intriguing. have themselves been living it up under questionable condi- It tions at the taxpayers' expense. In a story appearing in the Knight Newspapers, Life and some other publications, the reporters listed a series of NO-PAI N expenses run up by congressmen at such places as the Foe. HEADACHE Royal Hawaiian hotel in Honolulu and the fashionable MISER' Plaza in New York. Prominent among the congressmen named was Oren Harris, whose Legislative Oversight Sub- committee has been engaged for two years in a headline- hunting search for rascality in broadcasting and its regulatory agency, the FCC. Among the items listed by the reporters, Don Ober- dorfer and Walter Pincus, was a Royal Hawaiian bill for Mr. Harris and other members of his House Commerce Committee, the parent of the Oversight group. The bill was incurred when Mr. Harris and associates, including Reps. John Flynt (D -Ga.) and Steven Derounian (R -N.Y.) who are present members of the Oversight subcommittee, stopped off on their way back to the U.S. from a trip to Antarctica in December 1957. The hotel bills paid by the government amounted to $851.51, according to the news story. "We want our spots to follow the programs that give One interesting feature in the hotel bills was the room people a heada.Jie."

114 BROADCASTING, June 6, 1960 .ate =MY WINSTON- SALE` W -TV et

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