Streamlining My MTV
CASE STUDY Streamlining My MTV MTV Networks Europe North’s (MTVN) model of content and promotions is the future of successful multi-channel broadcasting. However, using conventional processes and playout operations is very expensive. Facing this challenge, MTVN enlisted the help of the cost of end-to-end channel management, content preparation and distribution. Working with technology partners MediaGenix and Publitronic, MTVN and Pharos have successfully by abandoning the conventional approach when making television. CASE STUDY MTVN wanted to improve on conventional departmental operations and establish a more tightly integrated approach between channel operations, content preparation and broadcast technology. The customer The project MTV Networks Europe North (MTVN) broadcasts premier The key objective was to increase productivity and increase multimedia entertainment channels including MTV, VH1, Nickelodeon, Viva, and Comedy Central brands to: Germany, OPEX. This would enable expansion into new target markets Holland, Sweden, Belgium, Denmark, Switzerland, Austria, by building new local channel identities and promotional styles Norway and Finland. ratings and production were also to be considered. With MTVN relocating to a new state-of-the-art broadcast facility in Amsterdam’s Media Wharf, the company took the opportunity to start with a clean slate and completely reassess at every desktop, would help MTVN reduce complexity and what it really needed to achieve to deliver next generation maximize the integration between key processes whilst high quality regional playout cost effectively. keeping operations moving. MTVN enlisted Technicolor to investigate new systems for a brand new approach. From the shortlist of potential solutions Finland, Norway and Denmark, and also Nickelodeon Sweden ‘Mediator’, MediaGenix ‘What’s On’ (WON) and PubliTronic which also included commercials.
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