CASE STUDY

CONNECTING FANS WITH A SYNDICATED TALK SHOW

Sudden Industries leverages the fan base of the "King of Comedy" to create the successful online destination for NBC Universal's Steve Harvey Show.

THE STORY NBCU was launching a new syndicated talk show hosted by popular national radio personality, TV host and best selling author, Steve Harvey. Capitalizing on the "King of Comedy's" popularity, NBC wanted to leverage his existing fan base to create a vibrant digital presence for the Steve Harvey Show that delivered his unique blend of common sense advice and humor.

THE CHALLENGE OUR SOLUTION THE RESULTS

• The Steve Harvey Show was launching in Sudden developed a digital strategy and • The Steve Harvey website is the top a crowded daytime talk show space that site design that used social media tools to performing site for traffic across all of included newcomers The Katie Couric aggregate and leverage the social power of NBC Domestic Television Distribution's Show, Ricki Lake, and Jeff Probst, as well his existing online audience. Sudden first run talk shows. as established shows like Ellen & Dr. Phil. created a responsive site where fans could • SteveHarveyTV.com has one of the • Steve Harvey already had well find multiple ways to engage with the show highest number of user submitted show established, but uncoordinated social and each other, including videos clips, ideas than of any syndicated talk show on media platforms for his other polls, caption contests, and easy ways to NBC. entertainment brands. get tickets. • SteveHarveyTV.com has been a critical • NBC had a small support staff to maintain component in the overall success of the and update the new site, so the CMS Another solution for increasing on-air programming where viewership needed to be flexible and easy to use. engagement included using the site as a has soared to over 3MM viewers per • Preparing for success, NBC had to have a platform for submitting fan stories, show episode and become the #1 first-run show digital solution that could accommodate ideas and comments from Facebook, with women 18-49 and 25-54. traffic spikes and large online audience Twitter and YouTube. All of this content • Even with the show and site’s popularity growth. would have been hard to manage and continuing to grow, NBC has been able to update without Sudden creating an easy to successfully publish content updates with use open source Content Management a minimal staff. System (CMS) that allowed the Steve • Winner of the 2013 W3 Award for Best Harvey staff to take control of their content. Television Website • Winner of the 2014 Mobile Web Award: Website Best Entertainment Site www.steveharveytv.com • Winner of the 2015 Communicator Award: Best Mobile Site

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