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Fall 2011 Dot magazine is published by the Department of Marketing and Communications

Art Center College of Design 1700 Lida Street, Pasadena, CA 91103 artcenter.edu

Editor : Vanessa Silberman Senior Writer : Mike Winder Art Director : Winnie Li Designers : Eliana Domingez, Winnie Li, Miguel Ramirez

Production Manager : Audrey Krauss t abl Online Programmer : Chuck Spangler message from the 28 in memoriam Online Consultant : Roman Jaster Dot Center Art e

president Celebrating the life of o

President : Lorne M. Buchman Donald R. Kubly, 1917–2011. f

Senior Vice President, Development and content External Affairs : Arwen Duffy 03 around the world Associate Vice President, Marketing t Smar products, books, exhibitions, 31 dot news and Communications : Wendy Shattuck projects and ventures by Art Center Campus news: augmented reality Director, Public Relations and s Communications : Jered Gold alumni and faculty. 101, alumni benefits, student Director, Design Office : Ellie Eisner winners, new trustees, “80 for 08 in the studio 80” update, remembering Ed Cover: (Front) 160 Stool. (Back) Humo Piggy A visual essay on a recent class project. Hanak. Bank, Humo Hurricanes and Humo Side Table. All objects by Sami Hayek ENVL 96, part of his Espacio Sami Hayek line. features 35 spotted 14 Ian Sands: Hybrid Thinker, Were you there? Recent events © 2011 Art Center College of Design. Imaginative Realist both on and off campus. All rights reserved. Dot, Art Center, and Art Center College of Design are trade- A trailblazer in the field of interaction marks of Art Center College of Design. design, Ian Sands PROD 95 reflects on his professional experiences and his Student works reproduced or referenced in this publication are for educational current project with Bill Gates. Plus, purposes only. No part of this publication details on the new Interaction Design may be reproduced or transmitted in any form or by any means, electronic program at Art Center. or mechanical, including photocopying, recording, or any information storage 20 Designing from the Inside Out: or retrieval system, without written Sami Hayek permission of the publisher. Environmental Design at Art Center With a new graduate program in the works, Sami Hayek ENVL 96 sands an Humo Piggy Bank, an object Printed on Utopia 1X: Green with 20% we take a look at the Environmental from his new Espacio Sami Hayek line. The bank, hurricanes post-consumer waste and Classic Crest, both FSC-certified Mix. Design Department’s faculty, alumni and and cocktail table (back cover) are all crafted from humo, students who have brought their expertise a clay native to the Mexican state of Oaxaca. Created in Comments? Suggestions? Send your to projects ranging from barstools to collaboration with Mexican artisans, the objects in Hayek’s ideas to [email protected]. a public park for underserved teens. latest line—including the 160 Stool (front cover)—blend local craftsmanship and old world materials with new world techniques and a contemporary aesthetic.

Read more about Hayek and Environmental Design on Visit us on pages 20–27. Facebook and Twitter

facebook.com /artcenter.edu espaciosamihayek.com twitter.com /art_center Programs Public • 03 ARTCENTER.EDU/DOT

around the Classes begin January 17, 2012. Registration begins November 28; Continuing Studies: Art Center at Night/ world MAKE a round Art Center Dot Center Art Classes begin February 4,2012. February begin Classes 4; January begins Registration 9–12): (grades High Saturday

the w or l IT d

HAPPEN One Part Strategy, who spent most of her time designing One Part Revelry art installations and experiences for

Art Center’s Public Programs offer more than 2012. 19, February begin Classes 23; January begins Registration 4–8): (grades Kids for Center Art visitors to Fatboy-branded events. Don’t Christiane Holzheid Mfa mDP 09 250 innovative classes in art and design education be fooled; it wasn’t all hard work. Camp for adults, kids and teens. Last spring, Sid Lee Collective—the activities included pillow fights, diving “cultural and commercial incubator” through paper walls and sliding on arm of Montreal-based creative agency a floor while wearing three layers of Learn more: artcenter.edu/makeithappen Sid Lee—held a contest in which stockings. Despite the reality show applicants from around the world elements of the camp, Holzheid said applied to Sid Lee Boot Camp. The all the participants connected easily purpose of the camp? To bring together and were too busy collaborating to get eight creatives for 10 days under one in each other’s faces. “There was no roof—a former industrial workspace drama at all,” said Holzheid. “Sid Lee transformed into a camp-like environ- put a confession booth in our space, ment—to rebrand the next decade of but no one ever used it.” Fatboy, the Netherlands-based company famous for its bean bag furniture. youtube.com /sidleetv Among the chosen few was Berlin- based Christiane Holzheid Ma f MdP 09, • 04 FALL 2011 • 05 ARTCENTER.EDU/DOT

Rubber Sole Throw Your Hands in the Air Grant Delgatty PROD 95, F aculty, Product Design Claire Gerhardt MS INDU 07

Never heard of Urshuz? You will soon enough. That’s the It’s hard to believe, but we’re coming up on the one year name of faculty member Grant Delgatty’s PROD 95 new line anniversary of Microsoft’s release of the Kinect—that motion-, of footwear that allows consumers to mix and match a face-, voice-, distance-recognizing Xbox 360 accessory shoe’s uppers and soles into a variety of material and color that lets players move their bodies in lieu of holding a combinations. Delgatty’s history in the footwear industry gamepad. Launching with the tagline “You are the controller,” includes stints designing for K-Swiss and leading the design the Kinect not only received accolades (The New York Times teams at DVS Shoes and Vans. Urshuz (pronounced “yer called launch game Dance Central “pure genius”) but it also shoes”) features a patent-pending U-ring fastening system became the fastest-selling consumer electronics product to connect their uppers to their 100 percent recyclable soles. of all time. And according to Microsoft User Experience Launched earlier this year, they were available initially at Designer Claire Gerhardt MS INDU 07, who was part of the select retail locations—Museum of Contemporary Art Chicago, team responsible for the Kinect, this is only the beginning. DNA Footwear in Brooklyn and ShoeLab in Rosemère, Quebec In addition to an ever-growing list of compatible games— —but Urshuz recently hit the big time and can now be Kinect Star Wars, Mass Effect 3, Forza IV—the device has purchased at Urban Outfitters retail stores nationwide. also fostered an enthusiastic hacking community that’s tweaking the device for everything from medical rehabilita- An Ancient Urn of Whoop-Ass urshuz.com tion to art installations. “There’s a whole world waiting out Tarsem Singh FILM 90 there,” said Gerhardt.

Director Tarsem Singh FILM 90 (The Cell, The Fall) has gone xbox.com/kinect on record as saying his upcoming film Immortals can be best described as Caravaggio meets Fight Club. Can

you say, “Hades, yes?” The film pits legendary Greek hero a d round l Theseus, played by Henry Cavill (The Tudors, Superman in Dot Center Art or director Zack Snyder’s FILM 89 forthcoming Man of Steel), w

against the bloodthirsty Titan god Hyperion, played by the the

Mickey Rourke (The Wrestler), who has amassed an army w

of imprisoned Titans and seeks to toss the Olympians off or Art Center Dot l round Mount Olympus for good. The film also features Freida Pinto d a (Slumdog Millionaire) as Phaedra, the Sybelline Oracle who assists Theseus in assembling his followers, and Luke Davis (Clash of the Titans) and John Hurt (Harry Potter and the Deathly Hallows) as the young and elder Zeus, respectively. The man to watch for? Robert Maillet (Sherlock Holmes), Still from who plays the Minotaur, the mythological half-man, half-bull Immortals, 2011. and Theseus’ most infamous adversary. Courtesy Universal Pictures and Relativity Media. immortalsmovie.com

Sugah-licious Tara McPherson ILLU 01

Last April, Tara McPherson ILLU1 0 opened The Cotton Candy Machine, an art boutique and gallery in the Williamsburg neighborhood of Brooklyn. Formerly McPherson’s studio, A Growing Garden envl7 8 . Created with his sister, the the ground-floor space specializes in affordable art, including Patrick Hruby ILLU 10 writer Emily Hruby, Counting in the limited edition prints and serigraphs as well as posters, shirts, Garden is a delightful departure from books, toys and more by a variety of artists. McPherson was Parents of toddlers, do we have some- the usual fare—onions, turnips and dubbed “the crown princess of poster art” by Elle magazine thing for you: AMMO Books recently thistles all make appearances—and for her work with rock bands like Beck, Modest Mouse and published the second children’s board there’s a sense of excitement as the The Strokes. The space is home to monthly art shows, book by artist Patrick Hruby ILLU0 1 , garden fantastically multiplies with events and signings. Currently on view are works by Travis called Counting in the Garden. It’s his each turn of the page. Best of all, it Louie and Chris Ryniak, in partnership with Circus Posterus fifth project for AMMO, a collaboration will have your little ones reciting their to coincide with the New York Comic Con. that began just days after his senior numbers in no time. show when Hruby’s colorful and graphic thecottoncandymachine.com illustrations caught the eye of AMMO ammobooks.com Co-Owner and Art Center faculty member and alumna Gloria Fowler • 06 FALL 2011 • 07 ARTCENTER.EDU/DOT

Afterward, Then, Before Goodbye Range Anxiety Alexis Teplin MFA ART 01, Visiting Faculty, Franz von Holzhausen TRAN 92 / Bernard Lee Graduate Art TRAN 97 / Nadya Arnaout PROD 00

Desire and the aesthetics/politics of the feminine drive the Development of Tesla Motors’ long-awaited Model S, work of California-born, London-based contemporary artist a premium all-electric midsize sedan, is wrapping up and Alexis Teplin MFA 1 ART 0 , whose latest paintings and sculptures customers can expect to begin driving their zero-emission go on view next month in the one-woman show, Seashells vehicles by mid-2012. The $56K Model S will run on the and So On, at Car Projects in Bologna, Italy. Her paintings same technology as its more expensive cousin, the $109K are infused with vibrant colors, animated brushwork, art Roadster, and features three battery pack options to appease historical references and a preoccupation with the figure range anxiety: 160, 230 or 300 miles per 45-minute charge. (or lack thereof), while her sculptures often transform found The adventurous design, which boasts a leading electric objects into temples of feminine seduction. The show powertrain, a showstopping 17-inch infotainment touch includes new unstretched paintings on canvas, including screen and top-notch aerodynamics, was conceived by three Three Women (after Picasso’s 1908 masterpiece), which Art Center alumni: Chief Designer Franz von Holzhausen hangs like a costume pinned to the gallery wall and reveals TRAN 92, Lead Exterior Designer and former Art Center Teplin’s ongoing explorations into the theatrical qualities of faculty member Bernard Lee TRAN7 9 , and Lead Interior fabric and fashion. Designer Nadya Arnaout PROD 00.

carprojects.it teslamotors.com

Eco-friendly Choice for the Audiophile Dan Ashcraft PROD 73 a d round l Wouldn’tt i be cool if your headphones were constructed Dot Center Art or from recycled guitars and even the clothing articles of w

musicians from around the world? Dan Ashcraft PROD 73 the the

thinks so. As President and Chief Designer of Ashcraft w Design, he recently launched the Aria Headphone, a beauti- or Art Center Dot l round fully crafted and eco-friendly choice for music mavens d a that packs a serious punch. Developed by Lead Designer Britt Ashcraft (Ashcraft’s son and a former Art Center at Night student), the headband is wrapped in reclaimed wood from musicians’ acoustic guitars, the spun ear cups are made from recycled aluminum and the leather linings are On view at the reclaimed from the bags, jackets and clothing of musicians, Mills College The Adventures Continue bringing listeners one step closer to the source. Titanium- Art Museum: (Top) Scot Drake tran 98, Faculty, Entertainment plated drivers deliver extreme clarity, ensuring a stellar Chorus member in Design special position, listening experience. 2008. (Bottom) Frances Stark, Disneyphiles and Jedi-knights-in-training alike have reason I’ve Also Had ashcraftdesign.com to celebrate the recent reopening of Star Tours at California’s It! (performance Disneyland and Disney’s Hollywood Studios at Florida’s Walt still), 2010. Courtesy of Disney World. The 1987 Star Tours attraction—a joint creation Frances Stark of Disney Imagineering and George Lucas’ Industrial Light ©Frances Stark. and Magic—took visitors on a simulated thrill ride through the Star Wars universe. The ride closed in 2010 in order to upgrade both its technology and story line. Art Center Visual Communications instructor and current Disney Starkly Speaking Oakland, Calif., where her multipart Imagineer Scot Drake tran8 9 worked extensively on the Frances Stark MFA art 93 work, the whole of all the parts as well ride, from the first storyboards presented to Lucas, all the as the parts of all the parts, explores way through concept development as the attraction’s art The fall schedule of contemporary the space between text, drawing, director. Now in 3D and redubbed Star Tours: The Adven- artist and writer Frances Stark MFA aRT PowerPoint, musical score, film, random tures Continue, the new ride transports visitors to randomly 93 is sure to impress even veteran art video chats, animation, installation and Stick, 2010. selected worlds and scenarios—from the battle of Hoth to world insiders. Her 11-episode video live performance. And next month in Plaster, oil an underwater encounter in Naboo—for a total of 54 My Best Thing is currently on view at New York, Performa has commissioned paint, metal, the Venice Biennale 54th International a new Stark theatrical piece for its 11th industrial felt, possible ride combinations. book (Martha Art Exhibition, ILLUMInations, through Biennial. Graham, 1937). facebook.com /StarTours November 27. Back on the West Coast, Courtesy of the Stark is the subject of a solo exhibition artist; Mary labiennale.org / mcam.mills.edu / Mary, Glasgow. at the Mills College Art Museum in performa-arts.org • 08 FALL 2011 • 9 ARTCENTER.EDU/DOT

(Top) A brainstorming session for team Moments. in (Upper middle) Purina represen- tatives watch The a student presentation. the Teams (Lower middle) Students explored top to bottom the competition’s products. studio (Bottom) Faculty members by 01 Gerardo Herrera, Sherry Hoffman Mike Winder Real and Candice-Leigh (L>R) Baumgardner. Carolina Hernandez Product Design Chiyo Benigno Product Design Michelle Han Last spring, Art Center hosted Purina Remix, a Graphic Design transdisciplinary studio sponsored by the Nestlé Tyler Kandel phot1 1

Photography and Imaging a Purina PetCare Company. For 13 weeks, 15 students round Art Center Dot Center Art from five different majors met each week at South 02

tudio the

s Campus to create Purina’s new “it” brand for Embark (L>R) w the or Generation Y pet owners. Ryan Mullin grph1 1 Art Center Dot l in Graphic Design d Led by instructors Candice-Leigh Baumgardner, Justin Wang Advertising Gerardo Herrera and Sherry Hoffman, the students Jason Sun were split into four teams and charged with Product Design

developing a new brand that considered every 03 aspect of the consumer experience —from the 7th & Madison (L>R) food itself to packaging, merchandise, retail and Adam Bordow its leverage of digital and social media. Photography and Imaging Kenji Huang Product Design As is the case with all Art Center industry-spon- Lilly Grigorian sored studios, Nestlé Purina had the opportunity to Advertising purchase students’ final work, and one concept Lily Hu Graphic Design was purchased. 04 Moments In the end, all of the teams’ solutions were inno- (L>R) vative and tackled the challenge from a variety Cameron Youds Environmental Design of angles. We sat down with the students prior Todd Martin phot1 1 to their final presentations to hear their thoughts Photography and Imaging on working with students from other majors, the Chiao-Ying Wen Product Design pressures of sponsored projects and what makes Shanti Shiue Gen Y tick. Graphic Design • 10 FALL 2011 • 11 ARTCENTER.EDU/DOT

01 02 03 04 Project Research Opportunity Midterm Kickoff & Discovery Definition & Refinement week 01 weeks 01–03 weeks 04– 06 weeks 07–12

Students were The teams next For the midterm, split into four explored unique the teams trans- teams and spent brand experiences, formed a portion the first month from Moments’ of the studio to brainstorming, kiosk and snack showcase their researching and shooter (top), product ecosys- presenting their Embark’s social tems, advertising initial findings media-driven campaigns and to Purina. pop-up retail overall brand stores (middle), strategy. to Real’s street art-inspired visuals (bottom). in Art Center Dot Center Art

the tudio s s tudio the

Art Center Dot in

Team Embark Team Moments Team Real Living with a pet is a journey filled with “There’s a thrill to working Team Moments believed both pets and “Purina wanted us to take a Team Real asserted they “believe in the “At the end of the day, we countless choices, and poor choices with an actual client. There’s their caretakers wish they could spend stand and go strongly in one real:” real food, real cats, real dogs, real want you to visually like our can break the bond between pets and extra pressure to get everything more time with one another. To turn direction. They really liked issues and real causes. They created a brand. That’s part of Gen Y, their caretakers. To nurture lasting bonds, this into a reality, they proposed trans- bold visual language, inspired by street team Embark created an experience in right by the end of 13 weeks. forming meals into special moments. our idea of moments that art, that revolved around playful black- we respond to things visually. which pet owners receive information That’s the most challenging They created a variety of small treats strengthen the bond between and-white photographs of everyday Computers aren’t about through social media outlets inviting that could be shared throughout the pets. The team also proposed Purina them to bring their pets to a grass- part, but it’s also the most day—fancy a chamomile chicken you and your pet. So we said, tackle the issue of pet obesity by writing code anymore. If filled “urban oasis” pop-up retail shop. enjoyable part.” Jell-O “night cap” before bedtime? ‘Okay, let’s run with that and offering individually-packaged single we see an icon, we can touch At the Embark shop, customers can And, in lieu of spending money on take it as far as we can go.’” servings and that the company create it. That’s how we approach play with their pets, package customiz- Jason Sun Super Bowl ads, they proposed building an online points system for customers Team Embark able food and get advice on everything modular, interactive urban dog parks Cameron Youds to see how their purchases contribute things.” from physical activity to potty training. for customers to enjoy. Team Moments to a variety of social causes. Tyler Kandel Team Real • 12 FALL 2011 Gallery Williamson

05 Final Review week 13 history. and science art, contemporary of lens the through water and fire exploring exhibition Festival,an Science and Art Pasadena The with conjunction In

During the final, each team pre- sented to Purina their products and services, from Embark’s customizable servings (left), to Moments’ modular dog park (middle), to Real’s single- portion containers addressing pet obesity (right). 1700 Lida Street, Pasadena, CA Pasadena, Street, Lida 1700 Design of College Center Art Gallery Williamson Roulet de Alyce tudio s the

WORLDS Art Center Dot in Now on view through January 15, 2012

Team 7th & Madison artcenter.edu/williamson Purinas wa so impressed with team “The biggest challenge is the 7th & Madison’s take on Gen Y pet process of elimination. We food that they purchased their project have to find what works best outright. This was great news for both Purina and for the students who worked within our brand. If it doesn’t hard for 13 weeks to create a sellable work, even if it’s a great idea, brand. The only downside? Details about their deliverables are all now we have to say ‘no.’”

kept safely under lock and key. Suffice Adam Bordow it to say, the team’s project ventured Team 7th & Madison into unfamiliar territory and is unlike anything currently on grocery shelves. Microsoft’s Art Center Dot Envisioning in thecompany’s 8') scale (28'x built atfull which waslater Touch version ofits testing anearly prototyping lab, Ian • 14 around the world S W ands in a ll concept, L ab. FALL 2011 • 15 IMAGINATIVE IMAGINATIVE IAN SANDS: IAN A RTCENTER.EDU/DOT THINKER, THINKER, REALIST HYBRID HYBRID SILBERMAN VANESSA

BY

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ture a e f Art Center Dot Center Art • 16 FALL 2011 • 17 ARTCENTER.EDU/DOT

Starting this fall, a small - - Within the course of a whirlwind software. Bridging this gap meant Transparent year and a half, Sands helped launch increasing sales and product planning cohort of 9th-grade teachers displays, multi- CHARTING touch sensors “DEFINE IT, three major Microsoft online businesses: with an eye on tomorrow. and students in classrooms and an electronic Slate magazine, MSNBC, and the To generate excitement for these HIS newspaper are INVENT IT … SEE relaunch of MSN as it went from a pro- cutting-edge technologies, both across the U.S. are participat- just a few of the technologies prietary site to a broadly available user internally and externally, Sands believed ing in a bold experiment OWN PATH explored in IT THROUGH.” experience. The launch of Microsoft’s their potential needed to be articu- Microsoft’s 2019 in education: the first phase - video, developed - first e-commerce site, Shop.Microsoft. lated. Furthermore, Sands realized of the Big History Project. by Sands and his com (today known as Microsoft Store), that specific customer segments Sands vividly recalls the moment he team in 2009. One of these interviews was with soon followed. His involvement included could be more effectively addressed. The brainchild of Bill Gates and David knew he had to attend Art Center. It was Microsoft’s Advanced Technology art direction, branding and information Automobile manufacturers, for example, Christian, the project aims to make the mid ‘80s, and he came across an Group, a predecessor to Microsoft architecture—anything impacting the have a different set of software needs “big history”— a field of study that takes Architectural Digest article about Art Research. Much to his amusement user experience. than, say, doctors in a medical office a holistic, multidisciplinary approach Center’s Transportation Design program. now, Sands recalls that Microsoft was Sands credits Art Center with giving or bankers in a retail branch. to the story of the universe—free and “The article was a huge turning point low on his radar (Windows 95 was still him the confidence to succeed in such By 2002, Sands’ entrepreneurial accessible to high school students in my life,” said the Bay Area native. “I months away). “It’s funny, because I a dynamic and intense environment. “I instincts led him to develop a business and teachers everywhere. realized, I want to be a car designer.” almost didn’t apply. Microsoft wasn’t knew I had the tools to do it and could proposal for a new group called In addition to drawing connections Fast forward several years, and Sands like Alias or Softimage—these really voice my opinions on the strategy. Art Industry Innovations (later Envisioning), between the humanities and sciences, discovered that his design interests hot companies at the time,” he said. Center taught me that I could handle which would help teams analyze their and hopefully instilling a fierce love of stretched beyond cars. While taking And yet the job sounded like the the pressure and still do a good job,” plans and strategies through proto- learning among students, the project design classes at UC Davis, he was perfect fit: a design position focusing he said. He later held a key role in the types, storytelling and technology also stands to deliver on the promise of accepted by Art Center’s Product on scenario exploration and the future original Microsoft brand experience investigation. online learning. The course is textbook- Design program. Once here, he of interactive TV as broadband media store, microsoftSF, in San Francisco’s At first, his proposal met consider- free and instead relies on engaging embarked on intense study of the became more prevalent. “It’s like the Metreon Center, leading the design of able pushback, which Sands compared content and media, delivered through ergonomic challenges presented by job was tailor-made to what I’d been interactive displays, video content and to “pushing boulders uphill.” But as in a modern software user experience. the physical world. But increasingly, doing at Art Center,” Sands explained. lifestyle areas showcasing different his Art Center days, Sands persevered. And who is leading the project’s design, he was drawn to the digital space. He also sensed a “go build it” attitude uses of the software. On nights and weekends he refined his user experience and technical vision? This being the early 1990s, the potential throughout the company, which proposal, which slowly gained traction ture

a - e None other than Ian Sands PROD 95, to create interactive experiences on appealed to his entrepreneurial side. among executives. At one point, a f co-founder of the vision and strategy computers was wide open. He took “We were all empowered to explore VP suggested he build a prototype Art Center Dot CONNECTING firm, Intentional Futures (iF). courses on various software applica- our ideas and express them,” he said. to illustrate the potential of a certain For those who know Sands, it tions in the computer lab and remem- Sands accepted, and within weeks THE Microsoft technology. shouldn’t come as a surprise. After all, bers a Samsung-sponsored project he was exploring the potential of inter- Sands, along with Kevin Russ (one he has been exploring the potential of focusing on the interactive potential active TV on behalf of this fledgling DOTS of his employees at the time and now technology to create meaningful user of TV displays as being particularly technology powerhouse. Today, we a partner at iF), chose the Microsoft experiences for more than 15 years. influential. Sands sensed tremendous take for granted things like streaming - Tablet PC, which launched in 2002, He’s also a maverick with an entrepre- opportunity for young designers videos enabled by lightning fast data Sands was thriving at Microsoft, and and explored how it might change neurial flair: As an Art Center student, to tackle “two-dimensional” design connections. But 15 years ago, this after spending several years in a the face of health care. Having worked Sands convinced faculty to let him challenges, and by his seventh term, technology was just getting off the customer-facing advanced technology with health care companies in his chart his own academic path in inter- he set out to develop a portfolio that ground. During this time, Microsoft organization he saw an untapped customer-facing role, Sands knew that action design when no such major would show his strengths in the bur- wired a couple of communities with opportunity to rethink how Microsoft doctors were understandably appre- existed. As a designer at Microsoft, geoning field of interaction design. fiber optics, so data could be streamed and its customers conversed about the hensive about the use of technology in he broke new ground when he created Sands’ interest in interaction design at a speed allowing for full motion future. In fact, he saw an opportunity their offices — that it could undermine and led a design research group, aptly faced a formidable obstacle, however: video, impressive even by today’s to spark a dialogue that wasn’t yet patient care if the doctor was preoc- called Envisioning, which articulated Art Center didn’t offer a major in this standards. “Our approach was fairly happening. cupied with a screen at the expense the longer-term potential of Microsoft area. Undeterred, Sands and a fellow holistic,” he said. “We had to imagine of the patient. technologies through prototypes, classmate, Brandon Sincock GRPH5 9 the kinds of content that would be “I’ve always been pretty Sands believed that if designed with scenarios and storytelling (e.g., the (who recently joined iF), enlisted the appropriate, and what the interaction the right user experience in mind, the buzz-generating 2019 video). support of then-Department Chair would look like.” For example, Sands scenario-centric.” tablet could integrate into a doctor’s As Art Center prepares to launch Marty Smith and faculty members like explored how remote controls could work-flow as seamlessly as pen and a B.S. program in Interaction Design Norm Schureman PROD 85. With their be used to navigate computer-like One of the challenges, Sands said, paper. He developed a prototype that next fall (and continues to explore blessing, Sands and Sincock created experiences on TV screens. was that companies couldn’t envision showed what the experience could innovations in online learning), the work a self-made curriculum emphasizing His explorations continued for how some of Microsoft’s most advanced look like longer term, with a lot of other of Sands is particularly timely and computer software, 3D modeling, several months, but as the Internet technologies could apply to their technologies involved. relevant. His systems-based approach industrial design, motion graphics, wave kicked into high gear in early business needs in five or 10 years. Microsoft executives were impressed emphasizing the entirety of the user graphic design and photography. 1996, Microsoft reorganized many of There was a disconnect between the and gave Sands the green light. (Sands’ experience—whether it’s a website, Sands’ enterprising approach to its teams, Sands’ included. Suddenly, research groups, which were develop- instincts were prescient; many physi- futuristic scenario or dynamic learning his education paid off. Within weeks his charge was to tackle the Internet ing advanced Microsoft technologies, cians today embrace the iPad.) He soon tool online—has made him a much after graduating in 1995, he was inter- from a user experience perspective, and the sales force, which was working assembled “a crack team of multi- sought-after interaction designer. viewing at a half dozen cutting-edge or as he described, “define it, invent it with customers and trying to express faceted folks,” where the developers technology firms. ... see it through.” the long-term potential of Microsoft weren’t necessarily only software • 18 FALL 2011 • 19 ARTCENTER.EDU/DOT Watch the Micro- soft 2019 video and a Big History lesson created by Sands and his iF team.

- Inside the Microsoft Envi- Art Center and sioning Labs. from Images courtesy the Future of Microsoft Office prototypes to Labs. Interaction Design big history A rt Center will launch a new undergraduate program in - Interaction Design in Fall 2012. Cutting across many In 2010, eager to reinvigorate his entre- industries and disciplines, preneurial side, Sands and a couple of the field of interaction partners began developing the frame- design is experiencing a work for a new vision and strategy firm period of tremendous growth that could be both aspirational and and expanding career oppor- grounded. He packed his bags and left tunities. Art Center’s Microsoft to start Intentional Futures. program will provide an Early on, they were contacted by essential bridge between the bgC3 (the private office of Bill Gates) physical and digital worlds to discuss contributing to Gates’ and will enable students to new passion: the Big History Project. craft meaningful dialogues Subsequently, this became the first through engaging screen endeavor of Sands’ newly minted firm. and tangible interactions. “It was the chance to not just envision Whether designing a mobile a possibility, but to actually go and

build it,” said Sands. a app or a gestural interface round for an exhibition, a new Sands had always jumped at the Dot Center Art chance to marry current and future consumer electronics product problems with technology and great the ture or a rich informational a w

e design, and the Big History Project—

f website, students will learn with its goals to foster big picture or Art Center Dot

to think deeply about the l user’s experience and to thinking, promote cross-disciplinary d push new boundaries through learning, and revolutionize online edu- technological innovation — cation—hooked Sands from the start. while never losing sight of While there were numerous instances experts who could work on prototyp- The 2019 video was the result of an Sincen a early pilot just launched the emotional and aesthetic where technology was already lever- ing, but were also good at solving expanded role in the company and a in September, Sands couldn’t get into Sands and his team role of high-quality design. aged in the classroom, Sands believed at Intentional hardware problems. The designers leadership position with Office Labs, online learning could be much more specifics about the design of the inter- Futures are devel- could traverse from interaction design where Sands drove the long-term inspirational, exciting and in tune with active materials, as these are bound oping the software The new B.S. program will take and user experience to architecture to motion graphics vision and strategy for the Microsoft to evolve with student and teacher advantage of Art Center’s the current generation. design for the Big to other spaces. And the MBAs could Business Division. Along with videos, feedback over the next year. But, to History Project, location in Southern Cali- do market and trend analysis and his team’s toolkit-to-inspire continued get a sense of their general look and which launched fornia, a hub for media “[ Big History ] was the chance last month. customer investigations. to expand with technology prototyping, feel, Sands referenced an online TED communication, entertainment, Over the years, Sands and his team immersive physical installations and to not just envision a talk featuring a Big History lesson advertising, branding, developed long-term scenarios for a patent portfolio. given by Christian. Sands and his team transportation, consumer possibility, but to actually a variety of industries. In 2004, they By this time, the initial resistance created the dazzling graphics, timeline- products and environmental began creating “vision videos” for Sands’ team experienced disappeared. go and build it.” based metaphors and deep interactive design. It also draws upon certain industries—including retail The Envisioning Group was asked to elements to illuminate Christian’s Art Center’s Graduate Media shopping, retail banking, automotive become more deeply involved with The syllabus for the project eschews presentation. Design Program, a leader in manufacturing and health care—which design and product planning exercises textbooks in the traditional sense Ultimately, the goal of the Big History the field of interaction became a popular tool in showing how across the entire company. (although excerpts from publications Project is to make the course available design and known for its future Microsoft technologies might are still used) in favor of interactive and to everyone free of charge, lifelong NETLab Toolkit, a powerful benefit these sectors. “Film is such an immersive online learning materials, learners as well as students. Someday resource that enables amazing vehicle for storytelling and which are being designed by Sands the solutions being developed for designers to quickly create offers a way to connect on an emotional and his team in close consultation this course might expand beyond the physical interactions and level,” explained Sands. With the release with professors like Co-Founder David subjects of history and science, to all combine them with media. of the Microsoft 2019 video in 2009, Christian and Bob Bain. And yet the disciplines, including art and design. Sands explored the future use of tech- course isn’t limited to virtual learning: As Sands embarks upon this new nology for information workers, and the project offers numerous in-class challenge, it will be fascinating to watch For more information on introduced a design language that had activities and group learning exercises. how captivating, informative and aes- the Interaction Design program, wide-reaching impact on the company’s “The goal is to empower the teachers thetically rich interactive experiences please visit artcenter.edu/ixd. overall direction. and engage the students,” said Sands. redefine online learning.u • 20 FALL 2011 • 21 ARTCENTER.EDU/DOT

01 This Circuit lamp by Product Design student Albert Lee was shown at Salone Internazi- onale del Mobile 2011 in Milan.

02 As a student, Environmental Design instructor Chris Adamick D e ENVL 07 designed this Audio stack- ing chair for Bernhardt Design.

03 Environmental Design alumni Jamie Haewon Kim ENVL 10 and Bohee s i g nin g Park’s ENVL 09 04 Meme, a mass transit installa- tion and community space.

04 Environmental Design alumna Shelly Shelly’s FROM By Mike Winder ENVL 07 Warehouse Collective, an “urban hotel” Ask Environmental Design students at Art Center to describe live-work space. their area of expertise, and you’ll often get a list of things that they’re not. They’re not architects, though the two disciplines are related endeavors. They’re not interior designers, though they can design interiors. And they’re not TH E ecological designers, though these days sustainability is always a major consideration. 02 So what exactly is environmental design? Environmental Design Chair David Mocarski, principal of Arkkit Forms Design and an Art Center faculty member who recently celebrated his 100th term teaching at the College, defines environmental design as a discipline that encompasses the total spatial experience. “From the first moment of encounter in s id e to the last moment of interaction, it is everything that touches you on a visual, tactile or sensory level,” said Mocarski, who explains that designing furniture, fixtures and innovating with materials are all activities that stem naturally from designing a total experience. “We look at what’s going on inside. We look at the social, cultural, emotional, psychological and physical needs. And then o u t we build that project from the inside out.” Think environmental designers cover a lot of ground? You’re right. Environmental Design students at Art Center work on projects that range from exhibitions, residences, 01 restaurants, retail spaces, hotels, furniture, lighting, graphics and, increasingly, brand strategy. And that list is sure to Environmental Design grow as the department expands in the fall of 2012 with a new graduate program that will give students the time and resources to pursue personal areas of interest. On the following pages, we give you a sneak peek at at Art Center the department’s future and introduce you to Environmental Design faculty, alumni and students who have brought their design skills to projects ranging from a barstool to a public park for teens, from a pop-up retail space in Berlin to 03 laundry solutions for impoverished neighborhoods in Chile. • 22 FALL 2011 • 23 ARTCENTER.EDU/DOT

05 An advanced spatial rendering of Z Bar by then Environmental Design student Bohee Park envl 09. 05

06 Faculty member Emil Mertzel’s Lookinglass Architecture & Design proposal for the Cheongna City Tower in Incheon, South Korea, drew inspiration from a Korean epic poem.

07 Environmental Design student Ini Archibong’s homageo t the past as well as assert South Korea’s emerging Destiny installa- influence in the world. “Looking at the tower, you would tion concept SACP E s was inspired never know that all that context is in there,” said Mertzel. by Superman’s “But it’s an example of how research on deeper cultural “Fortress of influences can focus a design.” Solitude.” W I T H For Environmental Design student Ini Archibong, who won the first Bernhardt Design + Stylus’ “Student Designer d l of the Year Award” in 2010, the context he’s most interested Dot Center Art or f

in exploring comes from within. Archibong’s philosophy e w E M OT I O N a toward design involves putting as much of himself as pos- ture the sible into the objects and spaces he creates, with the hope Mocarski likes to compare the strategy behind designing an

Art Center Dot that others will see similarities between his experiences round

a emotional and meaningful experience within a space—be and their own. “I want to take who I am, and all the things it a residence, exhibition, restaurant, hotel or public space that make me different, and transform them into something —to the manner in which filmmakers structure a movie. that shows that I’m actually no different from anyone else,” “A movie’s opening scene introduces you to the subject said Archibong. matter and, as the story evolves, the film engages you frame Archibong points to his fourth-term project, a concept by frame,” said Mocarski, who added that it’s actually the for an installation called Destiny—which draws inspiration nuances and encounters along the way that provide the real from both The Hero with a Thousand Faces, writer Joseph impact. “When you hit the end of the experience, what are Campbell’s examination of the archetypal hero, and the you thinking? What is the emotional take-away?” “Fortress of Solitude,” Superman’s secret crystalline Arctic Environmental Design instructor Emil Mertzel thinks one headquarters—as an example of how he wants to use his way for designers to achieve that emotional take-away is creations to share and engage with others. In the Superman to let deeper cultural meanings inform their designs, rather films, through the use of “memory crystals” inside his than engage in form for form’s sake. Mertzel, who cofounded headquarters, the titular hero is able to access holographic Lookinglass Architecture & Design, says a space should memories from his home planet, most memorably, recorded also tell a story, but not something so straightforward that messages from his deceased father. Archibong conceived the designer’s intentions are conveyed absolutely. “Ideally, Destiny as a collapsible, roving 21st-century “Fortress the design of a space should encourage others to see that of Solitude.” The structure itself resembles Superman’s there are multiple possible interpretations of a space,” said hideaway, with large glass slabs jutting out of the ground. Mertzel, who likens the experience to lying down on a lawn Projected onto these slabs are videos depicting archetypal and seeing shapes in the clouds above. heroes throughout the ages, from King Arthur to Luke For his firm’s 2008 proposal for the Cheongna City Skywalker, interspersed with videos of real-life individuals Tower in Incheon, South Korea, Lookinglass took inspiration who have visited Destiny and have recorded their own from “Songs of Flying Dragons,” an epic poem of heroic stories of heroism, whatever that means to them. The take- tales and Korean mythology commissioned by King Sejong away message? “Heroes aren’t one in a million, heroes are (1418–50) during the early years of the Choson Dynasty everywhere,” said Archibong. “Heroes are within every (1392–1910), an era significant for both the country’s sci- person. You just have to decide to be guided by what you entific and technological innovation and its independence believe to be right.” from foreign rule. Their design incorporated imagery from

the poem—the dragons took the form of six intertwining, 06 skyward-reaching strands and the tower base evoked the form of Korea’s innovative “turtle ships”—to subtly pay 07 • 24 FALL 2011 • 25 ARTCENTER.EDU/DOT

08 The Humo Side 10 Table by Sami FORM S Hayek ENVL 96 juxtaposes tra- ditional Oaxacan craftsmanship with more contemporary F R O M aesthetics.

09 Faculty member I n s P I R A Cory Grosser ENVL PROD 01 designed this Art Moderne Airline Chair for The Walt Disney T I O N Company.

10 “Seven years ago I was given the extreme privilege of Erika Kövesdi’s ENVL 11 Vanish rebuilding this department from scratch,” said Mocarski, bar stool goes who, with the help of faculty and other members of the 09 into production design community, took advantage of the occasion to take 08 this fall at Bernhardt Design. a close look at emerging environmental design trends. “Some of the biggest opportunities were in the hospitality, 11 Jessica Pell’s new retail and exhibition design categories. At that time, ENVL 11 Kimono there were no existing undergraduate programs focusing exhibition design on those areas.” reflects her love for fabric and That, of course, was then. Today, ask Environmental 11 textiles. Design students to name their favorite course, and many selected for Bernhardt’s product line. At last May’s Interna- of them will point to Environmental Design 4, a fourth-term tional Contemporary Furniture Fair (ICFF) in New York, 25 course taught by instructor and alumnus Rob Ball ENVL 83 OBJT E C S current and former Art Center students were honored in and commonly referred to as “Exhibition Design.” In the the food could be categorized as a fusion item, as it mixes ture a

e a retrospective that celebrated the production furniture course, students design an exhibition based on a topic Eastern and Western tastes. Kim ran with that idea and f completed in these studios. stemming completely from their own personal interests. incorporated the concept into the design of his restaurant, Art Center Dot W I T H Among the students included in the retrospective was Looking back on her Art Center career, recent graduate which he named Glaze. “The language of the restaurant recent graduate Erika Kövesdi ENVL 11, whose tapered Vanish Jessica Pell ENVL1 1 opoints t her Kimono: Culture and took two different shapes and combined them to create bar stool goes into production this fall and features a gently Construction exhibit as her favorite project. “It was my first a new form,” he said. N A R R A curved seat with a vanishing back lip. “As students, we are opportunity to be more bold with my architectural language This past summer, Kim got his feet wet in the world of used to critiques and people judging our work, but it was and moves,” said Pell, whose exhibition explored historical short-term sales spaces known as pop-up retail, a particu- great to work with an actual company,” said Kövesdi, who variations on the iconic Japanese garment brought on by larly adventurous new arena for environmental designers. T I V E S said her studio’s visit to Bernhardt’s North Carolina factory, cultural factors ranging from war to Western influences to He was one of 15 Art Center students—seven of whom were where there is still a great deal of focus on hand-making women’s liberation. fellow Environmental Design majors—who traveled to Berlin objects, opened her eyes to how furniture is actually con- Pell’s design, which evokes the flowing curve of a as part of the fourth iteration of TestLab, an experimental Think about the last residential space you moved into. How structed. “We followed one chair, as it passed from one kimono sleeve, was conceptualized as taking place within study-abroad educational model that Mocarski and Nik different did that space look before you moved in? How person who inspected the legs to the next person who Los Angeles’ Japanese American National Museum and Hafermaas, Art Center’s dean of special programs, created did your selection of furniture change its look, feel and sanded the back.” won her the Angelo Donghia Foundation Scholarship. as a way for students to put their design skills to the test in functionality? And how dramatically could your choice of How products are made can be a compelling story For Pell, this project was the most dramatic example of a foreign environment. natural light, candles or LED bulbs to light the space alter unto itself. But for alumnus Sami Hayek ENVL 96, it’s more how her love for textiles often emerges in her work, where Working in Berlin, the world’s hotbed of pop-up retail, the experience? Think in these terms and you’ll get a sense than a story—it’s a mission. At the core of the designer’s her space’s form language takes on a fabric-like quality. the students collaborated with a corporate sponsor to design of what environmental designers bring to the table when new Espacio Sami Hayek line of products lies three goals: “Often, students go into a computer lab and model all day pop-up retail stores centered around health and wellness it comes to designing furniture and lighting. pay skilled Mexican artisans a meaningful wage; teach new long. My design came from folding fabric over paper and products. If any of the designs are chosen, they could wind But the ability to complement or radically redefine a skills to these same individuals so that they can innovate doing sketch models for eight weeks.” up being built at Bikini Berlin, an ambitious retail project space is only the beginning. “We like our students to think and form their own companies; and save a bit of a culture Environmental Design student Brandon Kim fondly that aims to turn a massive series of office buildings (known narratively, so that the objects and space they design engage that is rapidly crumbling. “I asked one of these craftsmen, recalls his Environmental Design 2 class co-taught by Daniel as Bikini House) built in 1950s West Berlin into what Mocarski and tell a story,” said Environmental Design instructor Cory ‘What is your ultimate goal?’ He told me, ‘It will be fantastic Gottlieb and Penny Herscovitch. During the first week of calls “the first pop-up retail department store.” Grosser ENVL PROD 01, whose recent redesign of the iconic if my family and I can eat three times a day,’” said Hayek. class, students were instructed to return the following week Why did Kim sign up for TestLab? A few months prior he Art Moderne Airline Chair for The Walt Disney Company “When a human being with great skills says that’s their with three unique food creations. The class would then had been in Milan, exhibiting his Verso table at the Salone exemplifies this philosophy. “Furniture is a good way for golden dream, that’s pretty sad.” vote on their favorites, and that menu item would inform Internazionale del Mobile with his fellow Environmental students to understand how their projects should tell stories, The collaboration has wielded some striking results, the design. Design majors, when he experienced an epiphany. “I realized even if it’s a single object.” including area rugs made entirely with palm leaves, a dining “Besides drawing and designing, cooking is one of the the world was much broader than I thought,” said Kim. “I Furniture is also a good way for students to consider the table made of humo, a native Oaxacan clay, and Hayek’s activities I enjoy most,” said Kim, who prides himself on the felt like I needed to go out and become inspired by different mass-market appeal of their designs. Since 2005, Bernhardt personal favorite: a credenza featuring 300,000 glass beads many recipes he’s created over the years, including his “rice cultures and surroundings. Eventually, I’m going to be Design has sponsored five studios through the department —hand-laid one by one—juxtaposed against a modern red dog,” a remix of the tried-and-true corn dog that swaps the designing for people all around the world, and I need to taught by Grosser and Mocarski, in which students design lacquer. “That piece is my favorite because it is the merger hot dog for sausage and replaces the cornmeal batter with have a better sense of who I’m designing for.” chairs, stools and tables with the goal of having their pieces of two cultures,” said Hayek. fried rice. The class liked his “rice dog” and pointed out that • 26 FALL 2011 • 27 ARTCENTER.EDU/DOT View videos of spatial environ- ments created by Art Center Environmental Design students.

12 pool noodles, and a miniature half-pipe for skateboarding The fifthA rt were warmly received. “Some of these teens don’t have the Center Bernhardt CRT E A I n g i n T O studio was com- opportunity to return to public high school,” said Adamick. posed of recent “A lot of them are interested in art, music and dance, but graduates Jessica Pell ENVL 11 they don’t have a place to either practice or to be shown that and Erika Kövesdi F O R their creativity is an opportunity in their lives.” TH E ENVL 11; final term In Fall 2009, the department hosted a transdisciplinary, Product Design majors David Kim, Designmatters-sponsored studio called Safe Agua Chile: Steve Oh and CHA N g e Using Design to Improve Life, in which students from the F U T U R E Jennifer Kuca; and Environmental Design, Product Design, Graphic Design, 12 Grad ID student Pengtao Yu. Transportation Design and Film Departments traveled to the Environmental designers, with their ability to look at experi- slums, or “compamentos,” of Chile to develop tools, systems A distinguishing trait of Art Center is its nimble curriculum 13 Upper-term ences holistically, are increasingly being called on to affect and methods for storing, using and conserving water. The that enables faculty to adjust courses and even a department’s Environmental social good. Why? Because whether designing restaurants, students were led by Environmental Design instructors direction as art and design disciplines evolve. For Mocarski, Design student boutique hotels or airlines, they keep the experience of Daniel Gottlieb and Penny Herscovitch, Product Design this flexibility is crucial, especially in a field that changes as Alexandra Yee designed this PUMA the consumer at the forefront. Simply change “consumer” instructor Liliana Becera and Un Techo para mi País, a non- rapidly as environmental design. “When I talk with educators branded hotel. to “end user,” and environmental designers can realign profit that assists “compamentos” residents through the from around the world, one of their biggest frustrations their skills and processes to suit nonprofit and humanitarian building of transitional housing and sustainable communities. is that it can take them years to make adjustments to their 14 13 Soo Kwon PROD 09 efforts. Well, perhaps it’s not quite that simple. “With “We spent two weeks doing field research, talking with the curriculum,” he said. “Here, those sorts of changes are made designed her humanitarian projects, students need to meet the people, families we were designing for,” said recent Environmental sometimes throughout the term.” Licht desk and floor lamps in do research and understand the whole situation,” said Design alumna Stephanie Stalker ENVL 11, who designed Since designers today don’t work the same way they ENV Topic Studio: Mocarski, who added that such complex projects require MiLa, a community laundry facility which was actually put did 10 years ago, why should educators teach their students Lighting/“Bounce.” students to elevate their level of engagement, as a problem into production and has proven successful—particularly what was appropriate a decade ago? Mocarski believes 15 isn’t going to be solved with aesthetics alone. “Historically, in the wake of Chile’s devastating 2010 earthquake. “We he and his faculty must continually evaluate what sort Part of Design- there are a lot of pretty ideas that don’t function and developed strong bonds with the families, and we felt obli- of educational profiles their students need to have when matter’s Safe weren’t well thought out in the first place.” gated to come up with something great and actionable.” they graduate. “We ratcheted up the intensity level of our Agua Chile project, Stephanie Environmental Design instructor Chris Adamick ENVL 07 undergraduate program about as far as you can possibly Stalker’s ENVL 11 thinks another reason environmental designers are being push it,” said Mocarski, who points out the work on view MiLa community laundry facility called on to create for social impact is that space is becom- in the College’s student gallery is the work of first-term— reduced the amount ing increasingly scarce. “If you look at the world, the larger not first-year—students. “After seeing that work, people of hours that trend is that we’re becoming urbanized,” said Adamick. “More constantly ask me, ‘If this is undergraduate work, what do women in Chile’s impoverished than half of us live in urban centers. As space decreases, 15 you do in your graduate program?’” neighborhoods the quality of that space needs to become better.” An Which brings us to the new Environmental Design spend washing associate designer at the multidisciplinary Rios Clementi graduate program currently under development. Scheduled clothes. Hale Studios in Los Angeles, Adamick is working on the 14 to launch in the fall of 2012, the main goals of the program 16 Civic Park project in downtown Los Angeles, which aims to will be to allow students interested in environmental design Faculty member Chris Adamick reinvigorate 12 acres of land between the Music Center and to delve into personal areas of interest, and to help ensure ENVL 07 designed City Hall by making them more pedestrian friendly and lush Art Center stays at the forefront of innovation and leadership movable urban with greenery. The Los Angeles Times specifically cited the in the field. furniture for the Civic Park project urban furniture Adamick designed for the park as a striking What will this program look like? It will be composed in downtown Los element both for their hot shade of magenta and the fact of two dedicated tracks: one focused on spatial experience; Angeles. that they can be moved freely around the site. and another focused on furniture and fixtures. Prospective The department often partners with Designmatters, students will interview with an advisory network, and the College’s social impact initiative that gives students depending on their experience and interests, may focus opportunities to develop real-world solutions for local and on one track or navigate between the two tracks. The global communities. This past summer, Adamick and fellow department will also restructure its undergraduate program Environmental Design instructor James Meraz taught Teen to match this new two-track system, meaning that in the Art Park: A Place for Self Expression, a two-term Design- fall of 2012, all incoming students will choose their area matters course in which Environmental Design students, of interest. And if plans to move the department to a new split into three teams, conceptualized and built full-scale 20- larger space become a reality, all students will have access by-20-foot prototypes of a park for underserved teenagers to technology that will enable them to experiment, innovate in East Pasadena. In the class, students received first-hand and build full-size prototypes of their designs. experience dealing with multiple constituents—Art Center’s “We’ve built a strong foundation with our undergraduate community partners for this project included Learning program, and we feel very satisfied with the educational Works! Charter School, Flintridge Center and the Armory outcomes our students have,” said Mocarski. “At the same Center for the Arts, among others—site issues and the time, the world is continually changing, so taking things to realities of funding and building a project for a group truly the next level with a graduate program is a natural and in need. The completed parks were presented to local teens logical evolution.” —many who had provided input to the students—during the For details on the new graduate program in Environmental last week of the term. Features such as movable spray-paint 16 Design, visit: artcenter.edu/gradenvl. u friendly canvases, lounge furniture constructed out of foam • 28 FALL 2011 • 29 ARTCENTER.EDU/DOT

in memoriam Donald R. Kubly 1917–2011 Alumnus, faculty and Art Center’s second president Art Center Dot Center Art in

memori

“All of life is change and adapting to change. In educating Art Center’s name from the Art Center School to Art Center (L > R) a

Donald Kubly, young people that is even more evident. We must be willing College of Design. Kubly also established majors in Fine Art, m circa 1980. to be flexible, to continue to improve on the past, to be Environmental Design and Film, created a new graduate ready for the future, to be open to the new and untried.” program and guided Art Center’s enrollment growth from Kubly and an Art Center student approximately 700 students to over 1,200 full-time students. pose behind a This sentiment, expressed more than 40 years ago by Art model of the pro- posed Art Center Center’s second president, reflects the leadership style of To accommodate this growth, Kubly recognized the need campus in Pasa- Don Kubly. Between the remarkable achievements realized for expanded educational facilities. For the next several years, dena, circa 1973. during his tenure as Art Center President (1969–85), and he dedicated himself to finding Art Center a new home. Kubly (right) his contributions as an alumnus, faculty member, mentor In 1972 he oversaw the purchase of the 167-acre Pasadena speaking with and beloved friend, Kubly has left an indelible mark on the property that would become Hillside Campus, and selected Charles and Ray Eames during the Art Center community. Craig Ellwood Associates to design it. At the 1976 dedication, groundbreaking where the now-iconic steel-and-glass structure was publicly event for Hillside unveiled, Kubly remarked, “It is not the architecture of a Campus, November Kubly’s involvement with Art Center spanned 47 years— 15, 1974. first as an advertising student beginning in 1939, when he college that makes it successful, but what is in it.” was one of six students from across the country to receive Don and Sally Kubly outside a four-year art scholarship. In 1941, Kubly interrupted his Highlights from the rest of his tenure include the develop- their Craig studies to enlist in the Army Air Corps, where he served as ment of a European campus in Vevey, Switzerland, and Ellwood-designed an A-36 fighter pilot, completed 82 missions and was pro- expanding corporate sponsorships. Following Kubly’s home in Pasadena, 2003. Photo by moted to the rank of Major. After the war, Kubly returned to retirement in 1985, he continued to offer his insights on a Steven A. Heller Art Center, where he met his future wife, Sally, who was also variety of College projects, and with his wife, Sally, estab- PHOT 85 MFA ILLU 98. studying advertising. Following graduation in 1949, he soon lished the Kubly Family Scholarship to benefit students. “We must be. . .ready for the future, launched a successful career as an award-winning art director with N.W. Ayer and Son in Philadelphia. In 1963, he was The Art Center community, together with Kubly’s family and to be open to the new and untried.” asked to return to Art Center to teach advertising and to friends, gathered for a public celebration of Kubly’s life prepare to succeed founder E.A. “Tink” Adams as president. on July 30 at the College, a testament to the large imprint — he made on people’s lives. An inspirational leader who Early on in Kubly’s tenure as president, he oversaw several influenced many, Kubly lived life to the fullest and will be Don Kubly July 1969 watershed moments: attaining nonprofit status for the greatly missed. —VS school, thereby opening the door to philanthropic support; and receiving accreditation, enabling the awarding of degrees. To reflect these historic changes, Kubly changed Annual Fund • 31 ARTCENTER.EDU/DOT W atch final project videos by students in the Augmenting Reality class. dot news Every 626.396.4216 artcenter.edu/giving Art Center Dot Center Art Gift dot

ne Counts ws

Whether Augmented Reality 101 In the course—hosted by the Wolf, who explores similar questions in See/k by Graphic Design students Graphic Design Department and depth in his Communication Design 4 large or small, your gift to Art Center’s Josh Finklea and This past summer, Art Center welcomed sponsored by Amsterdam-based Layar, psychographics class. “By being in Nico Sala, and back its first Visionary in Residence, a company whose AR platform claims this class, I reminded the students that recent grad Jason Annual Fund provides critical support toward Yeh GRPH 11, science fiction author and cyberpunk more than one million active users— their goal is product creation.” takes users on a pioneer Bruce Sterling (Islands in the students across a range of disciplines The reminder seems to have worked. digital and real- Net, Schismatrix, The Caryatids) to co- worked in teams to design programs Take See/k by Graphic Design majors the education of today’s most promising world journey to discover a pop-up teach an augmented reality (AR) design that ranged from virtual pets to an app Josh Finklea and Nico Sala, both in artists and designers. retail store. course called Augmenting Reality. that helps individuals with food allergies their final terms, and recent graduate What exactly is AR? Sterling virtually scan a product’s ingredients. Jason Yeh GRPH 11, a project that turns defined it for the classroom as a Think this is all starting to sound a a limited edition perfume pop-up retail software program that meets three little sci-fi? You’re not alone. “The thing store into a journey of discovery that criteria: 1) It mixes the virtual with the that interests me about (AR) is it’s some- spans both the digital and real worlds. Learn more: artcenter.edu/giving real; 2) It’s interactive in real-time; and thing exceedingly science fictional that “Why would somebody want to see 3) It registers in three dimensions. really is becoming a genuine industry,” the world through a cell phone screen?” To help illustrate the concept, said Sterling . asked Sala, who said his team wasn’t Sterling launched a pair of iPhone An industry which designers can interested in creating just another apps—one which creates the illusion help shape with their understanding of novelty. “Ultimately, the experience is of a green monster walking across a the psychology behind branding. That’s about the essence of searching. Which classroom desk; the other which lets something Augmenting Reality co- in turn is the core of augmented reality, users customize and walk around a instructor Guillaume Wolf knows a thing the desire for something new beneath virtual sneaker—as examples of the or two about. “What makes somebody the ordinary.” —MW types of applications that companies want to pay more for a pair of Nike are currently developing. shoes than a generic brand?” asked • 32 FALL 2011 • 33 ARTCENTER.EDU/DOT

Carl Bass, Jeffrey Glassman Art Center’s new (Far Left) Seth branded network and Peter Mullin Join Board Astle’s Cadence on Behance, a beta prosthetic version of which Art Center’s Board of Trustees recently and pedal won is pictured, is a gold IDEA. free to Art Center welcomed three new members to its students, alumni, ranks: Carl Bass, Jeffrey Glassman and faculty and staff. Peter Mullin. In making the announce- Vinh Pho won ment, Art Center President Lorne a bronze award Carl Bass Buchman said, “We need a great Board for his FunKtion portable skate to realize our ambitious strategic plan, helmet. and the appointment of these three individuals takes us a long way toward making that happen.” Bass is the president and CEO of Autodesk, Inc., a leader in 3D design, engineering and entertainment soft-

ware. Previously, as Autodesk’s chief The Solista Join Art Center operating officer, he was responsible digital interface on Behance at musical instrument .edu/ for worldwide sales, marketing and Jeffrey Glassman by German Aguirre artcenter work product development. He is a board behancenet captured a silver member of the Rocky Mountain IDEA. Institute and is also a member of the Executive Advisory Boards of Cornell Computing and Information Science and UC Berkeley School of Information.

Glassman, who has practiced law Dot Center Art community our branded Art Center for over 30 years specializing in estate dot ws Art Center Launches

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Branded Network on Behance she said. In addition to uploading and tion, is the CEO of Covington Capital ws dot Whent i comes to organizing and organizing their own projects, members Management. He serves on the boards Peter Mullin Art Center Dot of the Art Center community can sort promoting creative work online, artists of American Jewish University (chair- To view and designers often face a quandary: and search through millions of projects man), the Wallis Foundation, Jewish more winners how to ensure their latest projects based on all kinds of criteria—the tools Home for the Aging, the Los Angeles visit receive maximum exposure and are used to create the projects, the design Police Foundation, Los Angeles Sports idsa.org streamlined, up-to-date and instantly or art discipline, the names of collabo- and Entertainment Commission and the synched across digital and social rators and clients, the year of Art Center International Foundation for Electoral networking platforms—without having graduation, and more. Systems. Glassman also serves on the to invest huge amounts of time at the Behance enjoys an exclusive Board of Regents of Loyola Marymount expense of their productivity. relationship with LinkedIn, allowing University and is a member (formerly It’s an issue that was seized as an Behance users the ability to link their co-chair) of the Advisory Board of the opportunity four years ago by Scott text-based LinkedIn profile with the UCLA School of Public Affairs. Students Rack Up IDSA Awards and Pengtao Yu won a bronze for Moen Loft, an all-in-one Belsky, who founded a start-up named visual work of their Behance profile. Mullin, a financial services entre- bathroom workstation ideal for small urban spaces. Behance Network with the ambitious In addition, the site hosts branded preneur, has consulted on executive Art Center topped the list of college wins at the 2011 Inter- In the professional category, the design strategy for goal to organize the creative world’s networks with professional design compensation and benefit issues for national Design Excellence Awards (IDEA), considered by Designmatters’ Safe Agua project won a bronze award, work on a single platform. Today, organizations like AIGA, AdWeek and more than 30 years across a variety of many the Oscars of design competitions. A celebration of honoring the work of Mariana Amatullo, Elisa Ruffino, Behance has grown into a premier ID magazine. industries. A renowned car collector, design excellence in products, sustainability, interaction David Mocarski, Karen Hofmann, Liliana Becerra, Penny online creative community boasting Bowne believes Art Center’s he is the founder and chairman of the design, packaging, strategy, research and concepts, IDEA is Herscovitch and Dan Gottlieb. 10 million visitors each month. And, branded network is a win-win for the Mullin Automotive Museum in Oxnard, presented each year by the Industrial Designers Society of Art Center also had many finalists, including German beginning last month, Art Center joined College community and offers many Calif., and his 1934 Voisin C-25 Aero- America (IDSA). Since the awards began 31 years ago, Art Aguirre, Centaur High Performance Quad Rugby Wheel- the fun when it launched a branded advantages over inCircle, Art Center’s dyne recently won Best of Show at the Center has won 59 IDEAs—more than any other school, and chair; KC Cho and Jackie Black, Safe Agua: ReLava Kitchen network within Behance that is open current alumni online network, which 2011 Pebble Beach Concours d’Elegance. in the top 10 of any other institution, corporate or educational. Workstation; Jessica Yeh and Narbeh Dereghishian, Safe to Art Center students, alumni, faculty will be phased out by next spring. In He currently serves on numerous This year’s five winning students, who competed Agua: Ducha Halo Portable Shower; Stéphane Angoulvant, and staff—free of charge. addition to connecting the Art Center boards, including Avery Dennison, Gene against a record number of student entries, include product Dexter Work Sled; Joel Greenspan, Oplei Transitional Run- The goal, according to Kristine community with the larger art and Autry Heritage Museum, Guggenheim designers Seth Astle, who won a gold award for Cadence, ning Shoe; Jin Kim, Flameingo Sustainable Fire Extinguisher; Bowne, director of Art Center’s Alumni design worlds, it can help foster potential Foundation and the UCLA Foundation. a prosthetic and pedal for cyclists who are below-the knee Joey Wang, Lien Sustainable Funerary Ritual for Taiwan; Relations, is to enable the Art Center collaborations, internships and jobs. He is chairman of the Music Center amputees; German Aguirre, who won a silver for Solista, Mark Huang, Orbital Modular Sport Performance Eyewear community to easily organize and share “Plus,” added Bowne, “it will help us Foundation, as well as past chairman a digital interface musical instrument enabling users to for POC; Mike Wang, STACK Traffic Control Products; their work, manage their careers, internal folks discover all the incredible of the Board of Visitors of UCLA, simultaneously create and share songs; and Vinh Pho, who Matthew Lim, Sennheiser Eco-Vinyl Turntable; and Pengtao network, search for talent and connect work being created by the Art Center the Anderson Graduate School of won a bronze for his simple yet elegant portable skate Yu, U-Haul Emergency Response Conversion Kit for the to a global community of creatives. community.” —VS Management. —VS helmet, FunKtion. Graduate ID students Koo Ho Shin won American Red Cross. Congratulations to all for these well- “We are thrilled to offer the Art Center a bronze for Nestr, a sustainable modular bedding system; deserved honors! —VS • 34 FALL 2011 • 35 ARTCENTER.EDU/DOT

Scholarship Initiative tudio

Exceeds Goal S

Art Center recently completed its “80

spotted tudio. for 80” scholarship initiative with more S than $3.1 million raised to support stu- Recent events both dents in the College’s undergraduate, on and off campus graduate and public programs. The 18- month-long “80 for 80” exceeded its $2 million goal by 56 percent. arson of Uliko

Art Center launched “80 for 80” L in 2010, to coincide with the College’s ND alumni event, Uliko LA R): Product Design Chair Karen Hofmann and

80th anniversary. The goal? To secure > L Janene the equivalent of 80 $25,000 scholar- PORT ( ships. Said Art Center President Dr. Lorne M. Buchman, “We launched ‘80 for 80’ in direct response to the pressing financial needs of our students. It’s an important step as we strive to make Art Center accessible and affordable to students regardless of their socio-economic background.” The College’s commitment to ensure access through scholarships a

and other forms of financial aid con- round Art Center Dot Center Art tinues to be a priority, as outlined in Dot Center Art S POTTED

Art Center’s 2011–2016 strategic plan, Create Change. To learn more, visit the

artcenter.edu/createchange or call w or 626.396.4216. —VS l d

various projects, in particular the plan Ed Hanak in Art Remembering Ed Hanak Food Labels Reimagined Center’s sculpture 1928 – 2011 to build Hillside Campus. Hanak worked garden, 1986. closely with then-president Don Kubly In partnership with the UC Berkeley Photo by Steven Its i with great sadness that we note to find and purchase property in the Graduate School of Journalism and A. Heller PHOT 85 WILLIAMSON GALLERY opening reception for “Hyperbolic.” MFA ILLU 98. the passing of Edward Paul Hanak— foothills of Pasadena (having inspected Good magazine, a recent Designmatters (L > R): TRAN Chair Stewart Reed, Christine Wertheim, former Art Center senior vice president, close to 40 properties). He strengthened studio challenged four undergraduate Stephen Nowlin, Margaret Wertheim and Palencia Turner. secretary of the College’s Board of Art Center’s relationship with City of students to redesign nutrition food Trustees, Trustee Emeritus and key Pasadena officials and negotiated the labels to make them more user-friendly terms to erect the building designed and visually appealing. Pictured below is College fundraiser. Hanak passed away HAIFA, ISRAEL alumni dinner. Front (L > R): Tally Kelner-Gazit GRPK 85, on July 1 at the age of 83. by Craig Ellwood Associates. “Rural Road” by Graphic Design student Cecilia Vitas-Kasher ENVL 98, Art Center President Lorne Buchman A native of Ohio and graduate of Best known for his “Hanak-isms” Jim Bogenrief, which features a trans- and Leon Botner PHOT 74. Back (L > R): Dan Porges PHOT 72, Dori Regev Ohio University with a degree in botany, and dry sense of humor around campus, parent silhouette in the shape of the TRAN 87, Micha Shelef phot 69 and Zev Harari ADVT 72, Art Center’s Israel alumni ambassador. Hanak founded and served as the Hanak was a beloved member of the animal and key nutritional information president of his college fraternity. He Art Center community. on the front of the package. Learn more: joined the army after World War II and Following his retirement from artcenter.edu/designmatters. —VS served in Japan, then was drafted into Art Center in 1986, Hanak continued

the Army and served in the Korean War. to serve on the Board of Trustees as tudio: S After the military, he attended secretary and was eventually honored college on the G.I. Bill. He went on to as Trustee Emeritus. husband Dan. work with the Greater Cleveland Growth At the recent memorial celebration Board, an arm of the Cleveland Chamber honoring the life of Don Kubly, Hanak of Commerce, before moving to was acknowledged for the important Pasadena to join Caltech’s development role he played in Art Center’s history. DVT 88, co-chair of the

group in 1966. Hanak is survived by his long-time A Hanak joined Art Center as vice partner, Michael Borysewicz. —VS HILLSIDE CAMPUS Spring 2011 Grad Show Preview.

president of development in 1969—a atta (L > R): Lori Ervin GRPK 80 and faculty member Richard L ND alumni event, Uliko Pietruska TRAN 70.

pivotal stage in the institution’s history. LA Portland alumni chapter, and her

In this role, Hanak spearheaded the ynn L drive to raise funds for the College’s PORT • 36 FALL 2011 • i ARTCENTER.EDU/DOT an Marino S

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Zimmerman COMM 92, former Los Angeles Legacy Circle reception (L > R): Faculty

SW member Ramone Muñoz ADVT 77 MFA ART 90, Scott VEVEY, SWITZERLAND Art Center reunion ( Ferguson ILLU 77 and Ricardo Caillet-Bois at the (Europe) reunion (L > R): Kerstin home of Katie Sprague GRPK 91. Bornholdt COMM 93 and Dominique

Kracht COMM 93. VEVEY, Nonprofit Org. U.S. Postage 1700 Lida Street PAID Pasadena, CA 91103 Pasadena, CA Permit No. 557

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