Gold Demand Trends Full year 2013 February 2014 www.gold.org 2013 proved to be the year of the Contents consumer, with gold jewellery demand Executive summary 02 Global gold market – 2013 review 08 close to pre-crisis levels and investment Jewellery 08 in small bars and coins hitting a record Investment 10 Central banks 13 high. The result was annual gold demand Technology 14 of 3,756.1 tonnes, valued at US$170bn. Supply 14 However, outweighing the impressive Gold demand statistics 16 Appendix 24 consumer demand were the effects of Notes and definitions 29 ETF outflows and lower central bank Contributors buying, resulting in 2013 demand 15% Louise Street below the strong volumes recorded
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[email protected] Alistair Hewitt
[email protected] Gold demand by category (tonnes) and the gold price (US$/oz) Marcus Grubb Tonnes US$/oz 5,000 1,800 Managing Director, Investment Strategy 1,600
[email protected] 4,000 1,400 3,000 1,200 2,000 1,000 1,000 800 600 0 400 -1,000 200 -2,000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Jewellery Total bar and coin demand ETFs and similar products Technology Central bank net purchases London PM fix (US$/oz, rhs) Source: LBMA, Thomson Reuters GFMS, World Gold Council Executive summary The gold market became polarised in 2013 as 21% growth in demand from consumers and value-seeking investors contrasted with large-scale outflows from ETFs. The net result was a 15% decline in full-year gold demand in a year where jewellery, bar and coin demand reached an all-time high.