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Steven J. White 10567 Parker Drive | Eden Prairie, MN 55347

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Steven J. White 10567 Parker Drive | Eden Prairie, MN 55347 www.sjwhite.com 612.387.1852 [email protected] Steven J. White 10567 Parker Drive | Eden Prairie, MN 55347 experience White Design Group, Inc. - Eden Prairie, MN 2003 - Present Managing Principal / Founder · White Design Group, Inc. is a branding and design firm specializing in the definition and creation of custom design solutions. WDG implements custom, research-based brand strategies through creative production of experiential graphic, signage, print, web, multimedia, and corporate identity deliverables. As Founder and Managing Principal, responsibilities include development of new and continued business opportunities while servicing existing accounts through the creation of innovative, actionable, and appropriate strategy and design. View select work examples at www.whitedg.com. Farrington Design Group - Atlanta, GA 2002 - 2003 Senior Associate / Partner · Located in Atlanta, GA, Farrington Design Group focuses on corporate architectural and interior design services. As Senior Associate / Partner, responsibilities included the oversight and direction of the firm’s experiential graphic studio, and the implementation of interior and exterior signage systems and graphic displays. · Experiential graphic design, wayfinding programming, signage design, graphic design, marketing consulting, and brand strategy. Ellerbe Becket - Minneapolis, MN 2001 - 2002 Senior Associate · Now part of AECOM, Ellerbe Becket was a globally focused multi-disciplined design firm specializing in architectural, engineering and interior design. As Senior Associate, responsibilities included oversight of the firm’s Minneapolis experiential graphic design studio known as Workshop. Responsibilities also involved marketing, business development, design, and production of experiential graphic, graphic and promotional efforts. · Head of the Minneapolis studio for experiential graphic design. · Inside and outside sales development, lead generation, signage and wayfinding system creation, marketing consulting, digital media design, and digital integration within experiential graphic solutions. Javelin Solutions - Minneapolis, MN 1999 - 2001 Design Director / Creative Lead · At the height of the dot com era, Javelin Solutions, now called Perficient, provided technology and creative services that brought many large brands into the online world. As Marketing & Creative Director, responsibilities included fulfillment of marketing analysis, online marketing strategy, digital design, information architecture, online/offline integration, and deliverable presentation to C-Suite and stakeholder audiences. 3Com Corporation - Santa Clara, CA 1997 - 1999 Area Sales Representative · Throughout the 1990’s, 3Com was synonymous with technology innovation and computer networking. Now wholly owned by HP, 3Com was a $6 billion company going into the year 2000. As an outside sales representative, responsibilities included management of the Upper Midwest five state region of Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota. Specialized training was attained in sales management, neurolinguistic programming, group presenting, and public speaking. Vision Loss Resources - Minneapolis, MN 1994 - 1997 Marketing Communications Director · Vision Loss Resources provides services to individuals living with visual impairment. Formerly the Minneapolis and St. Paul Society’s for the Blind, VLR is a progressive organization funded through the operation of several manufacturing business units. The Director of Communications had oversight of all marketing and communications programs, including the development of marketing strategy, press relations, print advertising, corporate collateral, spot television advertising, trade show promotion, co-branding efforts, and event marketing. Responsibilities also included development and execution of marketing strategy and promotion of three separate manufacturing business units. education Minnesota State University - Mankato, MN 1994 · Bachelor of Science: Business Administration, Concentration in Marketing · Bachelor of Arts Minor: Philosophy skills · Thorough experience with analysis of complex branding situations · In-depth knowledge of technical and specification drawings for digital, print and built environments · Deep understanding of production methods/materials, digital development environments and install techniques · Proven abilities with budget development, management processes and project financing · Ability to develop and implement brand throughout the marketing mix · Ability to create high quality deliverables through best-in-breed technologies · Ability to visualize deliverables and final production ideas in two and three dimensions · Ability to conceptualize creative solutions and turn concepts into detailed development documents · Excellent written and verbal communication with the ability to present and sell ideas · Ability to manage stakeholder expectations, lead multiple projects, and manage vendors/sources · Ability to develop, maintain and close new and continued branding opportunities · Highly proficient in many applications including but not limited to: · Adobe Creative Suite - Illustrator, Photoshop, InDesign, Lightroom & more · CAD Tools · Microsoft & Mac Office · System Networking [Mac & Windows environments] · Joomla & Wordpress CMS · HTML · CSS & select scripting & jQuery · MySQL associations · Society for Experiential Graphic Design – SEGD references · Available upon request - call 612.387.1852 email: [email protected] 10567 Parker Drive [email protected] 612.387.1852 www.sjwhite.com Eden Prairie, MN 55347.
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