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Premium Market Analysis Global Sales and Market share www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 2 Operating Profit （ ） ０ ▲ ▲ www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 3 Causes & Countermeasures Profit warning resulted from the following: ①sales decline in certain emerging markets ②increase in selling expenses ③increase in quality-related costs BRICs+ Thai (recovery in China) Countermeasures Investment in new capacities peaks in FY2013 Ａ Capex will remain flat from 2014 through the midterm plan Tighter controls on incentives and net pricing B New executives to focus on improving execution and performance WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 4 2013 All rights reserved. Ａ New plant investments Under construction India new plant （Powertrain） (From Sept.) Under construction Jatco Thailand new plant (From Sept.) Under construction Mexico new plant (From Nov.) Under construction Brazil new plant (Spring) Oct. 2013/ 1on1 Under construction Thailand new plant Under construction Indonesia new plant Russia St. Petersburg Under construction plant (expansion) Under construction China Dalian new plant Under construction Jatco Mexico new plant (C) Copyright NISSAN MOTOR CO., LTD. www.nissan-global.com 2013 All rights reserved. 5 B Organizational Change for Better Management and Execution ① Central control of total selling expenses ・ CPLO manages both advertising costs and sales incentives Andy Palmer Chief Planning Officer (CPLO) ② Revision of regional structure ・ Shift to 6 regions to allow management to focus on more detailed market-by-market execution ③ Better quality control ・ EVP at the Executive Committee level will be responsible all aspects of product and service quality Kimiyasu Nakamura Executive Vice President Total Customer Satisfaction www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 6 NISSAN’s Mid-term Plan www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 7 Offensive Strategy Emerging Premium market markets Entry markets Leadership Strategy Autonomous driving Partnership Strategy www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 8 Emerging Countries Leading the Growth www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 9 New Car Source of Sales (mature markets vs. growth markets） Replacement New Need products / services that meet the demand Common for first-time buyers occurrence in an emerging market We offer new values through the Datsun brand www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 10 Introduction of Datsun India, Indonesia, Russia, & South Africa in 2014 Datsun’s target customers 400,000 rupee (approx.¥660,000) or less www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 11 Market Needs & Opportunities in India Demand by price range Nissan’s share at 0% today www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 12 Progress & Goal of Infiniti Business Premium Market Analysis Premium brands account for 11% But represent 50% of of total light-vehicle sales. industry profits www.nissan-global.com 13 Strengthen the Infiniti Business Relocation of HQ to Hong Kong Currently IML 15 nationalities Grand opening ceremony held on May 2012 www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 14 Active Recruitment of Dedicated Personnel Develop Asia’s first premium brand with a team of professionals and experts Johan Michael Daniel SVP of NML in charge of global VP of Infiniti Americas Managing Director of Infiniti China Infiniti since July 2012 since September since May Served as president of Audi’s Served as COO of Previously served as vice president of American operation Porsche Cars North BMW’s joint venture in China America Speaks fluent Chinese www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 15 Adapting to the changing environment by oneself is challenging Growth of emerging countries Diverse green technologies Shift toward smaller / cheaper cars ＋ IT technologies change mobility www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 16 Capitalize on partnerships and local resources Share investments Capitalize Capitalize on local Partnership on local insights talents Complement technologies Complementarity Synergy Alternative Offset www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 17 Current partnerships www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 18 Case①：Renault Nissan Alliance Common Module Family www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 19 Case②: Partnership Strategy with Daimler Infiniti Q50 Diesel engine and downsizing turbo are essential for Europe Joint production of 4-cylinder gasoline engine in Tennessee, U.S. starting from mid-2014. Applied to Mercedes Benz C Class & Infiniti models Infiniti Q30 adopt some Daimler components www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 20 Preparations to achieve Nissan Power 88 peaked in FY2013, which was the first half of the plan. Investments will bear fruit going forward. ＋ Concurrently, Nissan is pursuing sustainable mobility under its vision and leadership strategy Leadership Social Vision Challenges to develop Strategy sustainable mobility Value (Goal) (Solution) www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 21 WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 22 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 23 2013 All rights reserved. Energy Global warming Air pollution Accidents 出典 （ ） WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 24 2013 All rights reserved. Energy Global warming Air pollution Accidents 出典 （ ） WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 25 2013 All rights reserved. Energy Global warming Air pollution Accidents 出典 （ ） WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 26 2013 All rights reserved. Energy Global warming Air pollution Accidents交通事故 出典 （ ） WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 27 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 28 2013 All rights reserved. Momentum of Nissan LEAF Sales Volume WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 29 2013 All rights reserved. Proposal of New Mobility “Choimobi “ Yokohama city revolutionary × × × × clean safe accessible WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 30 2013 All rights reserved. Energy Global Warming 大気汚染 Traffic accident 出典 （ ） WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 31 2013 All rights reserved. Traffic Fatalities Over 1.2 million people die in traffic accidents around the #of fatal accidents in Japan peaked in 1970 world. and is on the decline. fatalities However, over 4,000 people die every year. Ｒａｎｋ (1000 people) 1 India 126 History of traffic fatalities in Japan 2 China 67 16,765 Declining 12 yrs in a row 3 US 34 4 Russia 26 people Thousand 5 S. Africa 13 ・ ・ ・ 13 Japan 4 ＜2009 WHO ＞ www.nissan-global.com www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 3232 Economic loss inflicted by traffic accidents around the world Approx. ¥60 tril. / year ※Estimated by Nissan Research Center WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 33 2013 All rights reserved. ※Estimated by Nissan Research Center 駐車場所の探索 WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 34 2013 All rights reserved. Equivalent to 2% of global GDP (equivalent to GDP of South Korea) WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 35 2013 All rights reserved. Impediment to safety More than 90% of traffic accidents are caused by human errors Others Driver 93% WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 36 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 37 2013 All rights reserved. 100 times more capable than a human being in terms of “recognition,” “judgment,” and “action” 判断 Judgment 104 [T FLOPS] Processing Speed 103 102 101 10-1 Frame rate 102 10-2 Response 3 02 -3 01 [fps] 10 10 [s] 認知 Recognition 操作 Action 03 WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 38 2013 All rights reserved. High speed camera recognizes images in slow motion WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 39 2013 All rights reserved. Motor generates maximum torque in low-speed revolution zone Inverter control ensures quick acceleration and sharp response in whole speed range WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 40 2013 All rights reserved. （ ） On the screen WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 41 2013 All rights reserved. Silicon Valley Office, Nissan Research Center opened in 2013 WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 42 2013 All rights reserved. Autonomous driving technologies will be applied to multiple models by 2020 The first proving ground specifically designed for autonomous driving vehicle is under construction in Japan. Laser scanner FR Camera Laser scanner Laser scanner Laser scanner AVM Camera Laser scanner WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 43 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 44 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 45 2013 All rights reserved. .
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