Premium Market Analysis

Global Sales and Market share

（）

０

▲ ▲

Profit warning resulted from the following: ①sales decline in certain emerging markets ②increase in selling expenses ③increase in quality-related costs

BRICs+ Thai (recovery in China) Countermeasures

 Investment in new capacities peaks in FY2013 Ａ  Capex will remain flat from 2014 through the midterm plan

 Tighter controls on incentives and net pricing B  New executives to focus on improving execution and performance

Under construction India new plant （Powertrain） (From Sept.)

Under construction Jatco Thailand new plant (From Sept.)

Under construction Mexico new plant (From Nov.)

Under construction Brazil new plant (Spring)

Under construction Oct. 2013/ 1on1 Thailand new plant

Under construction Indonesia new plant

Russia St. Petersburg Under construction plant (expansion)

Under construction China Dalian new plant

Under construction Jatco Mexico new plant

(C) Copyright NISSAN MOTOR CO., LTD. www.nissan-global.com 2013 All rights reserved. 5 B Organizational Change for Better Management and Execution ① Central control of total selling expenses ・ CPLO manages both advertising costs and sales incentives Andy Palmer Chief Planning Officer (CPLO) ② Revision of regional structure ・ Shift to 6 regions to allow management to focus on more detailed market-by-market execution ③ Better quality control ・ EVP at the Executive Committee level will be responsible all aspects of product and service quality

Kimiyasu Nakamura Executive Vice President Total Customer Satisfaction

Emerging Premium market markets Entry markets Leadership Strategy

Autonomous driving Partnership Strategy

Replacement

New

Need products / services that meet the demand Common for first-time buyers occurrence in an emerging market

We offer new values through the Datsun brand

Datsun’s target customers

400,000 rupee (approx.¥660,000) or less

Demand by price range

Nissan’s share at 0% today

Premium Market Analysis

Premium brands account for 11% But represent 50% of of total light-vehicle sales. industry profits

www.nissan-global.com 13 Strengthen the Infiniti Business

Relocation of HQ to Hong Kong

Currently IML

15 nationalities Grand opening ceremony

held on May 2012

www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 14 Active Recruitment of Dedicated Personnel Develop Asia’s first premium brand with a team of professionals and experts  Johan  Michael  Daniel

SVP of NML in charge of global VP of Infiniti Americas Managing Director of Infiniti China Infiniti since July 2012 since September since May Served as president of Audi’s Served as COO of Previously served as vice president of American operation Porsche Cars North BMW’s joint venture in China America Speaks fluent Chinese

Growth of emerging countries

Diverse green technologies

Shift toward smaller / cheaper cars ＋ IT technologies change mobility

Share investments

Capitalize Capitalize on local Partnership on local insights talents

Complement technologies

Complementarity Synergy Alternative Offset

 Infiniti Q50 Diesel engine and downsizing turbo are essential for Europe

 Joint production of 4-cylinder gasoline engine in Tennessee, U.S. starting from mid-2014. Applied to Mercedes Benz C Class & Infiniti models

 Infiniti Q30 adopt some Daimler components

www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 20 Preparations to achieve Nissan Power 88 peaked in FY2013, which was the first half of the plan. Investments will bear fruit going forward. ＋

Concurrently, Nissan is pursuing sustainable mobility under its vision and leadership strategy

Leadership Social Vision Challenges to develop Strategy sustainable mobility Value (Goal) (Solution)

www.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 2013 All rights reserved. 21 WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 22 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 23 2013 All rights reserved. Energy Global warming Air pollution Accidents

出典（）



“Choimobi “ Yokohama city revolutionary × × × ×

clean

safe

accessible

出典（）

WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 31 2013 All rights reserved. Traffic Fatalities Over 1.2 million people die in traffic accidents around the #of fatal accidents in Japan peaked in 1970 world. and is on the decline. fatalities However, over 4,000 people die every year. Ｒａｎｋ (1000 people) 1 India 126 History of traffic fatalities in Japan

2 China 67 16,765 Declining 12 yrs in a row 3 US 34

4 Russia 26

people Thousand

5 S. Africa 13 ・・

・ 13 Japan 4 ＜2009 WHO ＞ www.nissan-global.com

※Estimated by Nissan Research Center

Equivalent to 2% of global GDP (equivalent to GDP of South Korea)

Others Driver

93%

WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 36 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 37 2013 All rights reserved.  100 times more capable than a human being in terms of “recognition,” “judgment,” and “action” 判断 Judgment

104 [T FLOPS] Processing Speed

103

102

101 10-1

Frame rate 102 10-2 Response

3 02 -3 01 [fps] 10 10 [s]

認知 Recognition 操作 Action 03

WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 39 2013 All rights reserved.  Motor generates maximum torque in low-speed revolution zone  Inverter control ensures quick acceleration and sharp response in whole speed range

On the screen

WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 42 2013 All rights reserved. Autonomous driving technologies will be applied to multiple models by 2020 The first proving ground specifically designed for autonomous driving vehicle is under construction in Japan.

Laser scanner

FR Camera Laser scanner Laser scanner

Laser scanner

AVM Camera Laser scanner

WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 43 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 44 2013 All rights reserved. WWW.nissan-global.com (C) Copyright NISSAN MOTOR CO., LTD. 45 2013 All rights reserved.