OFFICIAL REPORT SOCHI 2014 OLYMPIC WINTER GAMES Volume 3 CONTENTS Introduction 3 12 Media 93 01 Vision of Sochi 2014 Olympic Winter Games 4 13 Competition Organisation 100 02 The Brand, Identity and Look of the Games 6 14 Services for Guests and Client Groups 105 03 Organisational Structure 17 15 Finances 110 04 Innovative Technology 22 16 Legislation 116 05 Venues and Infrastructure 27 17 Ceremonies and Countdown Events 119 06 Readiness and Test Events 40 18 Olympic Torch Relay 127 07 Sustainability and Environment 44 19 Legacy of the Olympic Games 132 08 Sochi 2014 Cultural Olympiad 60 Conclusion 142 09 Sochi 2014 Olympic Education 68 Appendix A 143 10 Volunteers 78 Appendix B 145 11 Marketing 86 Appendix C 148 INTRODuction / INTRODUCTION The Olympic Games are a grand celebration of sport, attended by roads were laid, and urban infrastructure built and modernised. The athletes, fans and spectators worldwide. The Olympic Games and Games in Sochi inspired the country, and almost every Russian felt Olympic values have long been a source of inspiration for both involvement in the main sports event of 2014 thanks to a wide range athletes and entire nations and states. This inspiration helped of options for everyone, from participating as a volunteer to visiting the country to implement one of the boldest and most ambitious one of the thousands of activities of the Cultural Olympiad. projects: to stage the Olympic Winter Games in a subtropical climate and, in just a few years, create a modern world-class year-round The complex, diverse work and dedication of all those who resort from scratch. implemented the grand Olympic project showed the world a new Russia in 2014, which follows the path of innovation while For Russia, Sochi 2014 Olympic Winter Games have been a powerful respecting its traditions. catalyst for positive change, both in the material sphere, as well as in culture and the public consciousness. Preparations for the Games The wide inclusion and involvement of everyone in the country is took seven years. During this time, ultramodern sports venues were reflected in the slogan of the XXII Olympic Winter Games in Sochi, built that meet the most stringent environmental standards, new which will remain forever in people’s hearts: «Hot. Cool. Yours.» 3 OFFICIAL REPORT / SOCHI 2014 OLYMPIC WINTER GAMES / VOLUME 3 01 VISION OF SOCHI 2014 Olympic WINTER GAMES / VISION OF SOCHI 2014 01 OLYMPIC WINTER GAMES and the creation of conditions for quick and efficient means On 4 July 2007 at the 119th Session of the International Olympic of travel to the Games for all participants of the Olympic and Committee (IOC), Sochi won the right to host the Olympic and Paralympic Movements. Paralympic Winter Games of 2014. The Bid Book of the winning city reflected approximately 7,000 obligations and commitments 5. Provision of reliable security and safety to all members of the for the preparation of the Games. Implementation of each of them Olympic and Paralympic families, media and spectators. allowed not only the staging of a successful Winter Games, but 6. Formation of an effective pricing policy within the staging of also a significant contribution to the well-being and socio-economic the Games. development of the region and the whole country. 7. Involvement of the entire population of Russia in the Olympic and Paralympic Movements, and the development and strengthening Russia’s commitments as the host of the world’s largest sporting of a positive and responsible attitude to the Olympic and event in 2014 were grouped into several key areas: Paralympic Winter Games of 2014 in society. 1. Full support of the state at all levels of preparation and staging of the Games. On the basis of the stated commitments, the organisers developed 2. Formation of open, partner relations with the IOC, the IPC and a common vision of the Games. According to this, Sochi 2014 the National Olympic and Paralympic Committees. Olympic Winter Games were set to become an innovative Olympic 3. Construction of Olympic venues: world-class standard and Paralympic Winter Games, reflecting the character of modern ultramodern sports facilities. Russia and bringing sustainable positive change across the country. 4. Attracting spectators and fans to the ceremonies and In support of the vision, a strategy was developed, called the competitions of the Olympic and Paralympic Winter Games, «Russian Diamond». It helped create a reliable coordinated system 4 OFFICIAL REPORT / SOCHI 2014 OLYMPIC WINTER GAMES / VOLUME 3 01 VISION OF SOCHI 2014 Olympic WINTER GAMES / For the systematisation of the work, the organisers laid down three fundamental objectives in the Russian Diamond strategy. To achieve each goal, a number of strategic tasks were established, which allowed the Games in Sochi to be staged at the highest level. Objective Tasks Stage an innovative Olympic Prepare and stage an innovative Games by and Paralympic Winter applying effective organisational and management Games. technologies and solutions. Set new standards of accessibility, environmental conservation, service, and the recruitment and training of personnel for staging a world-class Games in Sochi. Guarantee a high standard of service for athletes, the Olympic family, spectators, guests, the media and the Games Partners. Make the Games a much-awaited and positive identifying areas in which the organisers moved during the seven event for the whole of Russia by using innovative years of preparations for the Games. approaches to promote the ideals of the Games. To realise sustainable Inspire all Russians by showing the achievements of The Sochi 2014 vision allowed leading specialists and experts to positive changes in the city the Russian people and leading advocates. develop and implement a multi-level strategy to unite the interests of Sochi and in Russia. Share with the world the richness of Russia’s culture, of all stakeholders and create a plan, the implementation of which its diversity and natural beauty, and also stimulate would make full use of the whole range of opportunities provided to Russia’s integration into the global community. Create an atmosphere in which guests of the Games Russia by the Olympic Winter Games. The strategy, in turn, helped can experience traditional Russian hospitality. to conduct all tasks as efficiently as possible, using the budget and To show the spirit of the Earn global recognition for Sochi as an all-year-round other resources rationally. new Russia. resort and a centre for professional and amateur sports with well-developed infrastructure and a high Stage an innovative Olympic standard of service. and Paralympic Winter Games Promote the dissemination of standards established in the preparation and staging of Sochi 2014 Olympic Winter Games for the implementation of other major projects. Stimulate the development of professional sport in Russia and widely promote amateur sports and a healthy lifestyle. Enable the integration into society of people with impairment. In implementing the Russian Diamond strategy, the organisers successfully fulfilled all the obligations and commitments specified in the Bid Book. Thanks to the careful planning and extensive work carried out, the 2014 Games made a positive impression on participants, visitors and billions of TV viewers around the world, and To realise sustainable To show the spirit of the positive changes in the city new Russia also created a legacy for the long-term development of Sochi, the of Sochi and in Russia Krasnodar region and the whole of Russia. 5 OFFICIAL REPORT / SOCHI 2014 OLYMPIC WINTER GAMES / VOLUME 3 02 THE BRAND, IDENTITY AND LOOK OF THE GAMES / THE BRAND, IDENTITY 02 AND LOOK OF THE GAMES 2.1. THE BRAND Sochi 2014. At each stage of brand creation, focus groups, popular voting, and public opinion research were conducted. The result of this The concept of the Sochi 2014 brand is based on the understanding work was the creation of the Sochi 2014 brand, in which everyone that the project is one of the brightest pages in the new Russia’s could find something to relate to. history book. The Games show the world the diversity of Russian culture and nature, and acquaint it with traditional hospitality. The Well-known marketing specialists, athletes, and representatives of Sochi 2014 brand reflects the modern approach to the preparation large multi-national companies, working both in Russia and abroad, and staging of large-scale sporting events, as well as the main were also involved in developing the brand. Together they made up features that make the Sochi 2014 Winter Games memorable for all. the Expert Council for the creation of the Sochi 2014 brand. The Olympic and Paralympic Games are not just the world’s largest sporting event. They include an extensive cultural programme, and 2.2. THE EMBLEM projects aimed at protecting the environment, as well as educational activities and more. In order to reflect this diversity, and specialised The Sochi 2014 emblem is a key component of the Games emblems representing the programmes and initiatives of the brand, fully consistent with the strategic vision of the Organising Organising Committee were developed. Committee: to stage an innovative Winter Games that will show the world the new Russia and bring about positive, lasting change. One of the major challenges faced by the organisers with brand development was to show that the Games are something for the The host city of the 2014 Winter Games is one of the most popular whole country. That is why the people of Russia were involved resorts in Russia. However, abroad, it was not widely known. To as much as possible in the process of creating the Look of popularise Sochi and create lasting associations with Russia and the 6 OFFICIAL REPORT / SOCHI 2014 OLYMPIC WINTER GAMES / VOLUME 3 02 THE BRAND, IDENTITY AND LOOK OF THE GAMES / Winter Games, the emblem reflects the city’s name and its affiliation The Sochi 2014 Winter Games emblem became one of the most with the country.