AISM Experience in Accessible Tourism
Accommodation – Restaurant - Excursions Tours - Training – Consultancy - Marketing
European Day of Persons with Disabilities European Tourism Day Brussels, 3-4 December 2013
Marco Pizzio AISM AISM Associazione Italiana Sclerosi Multipla Italian Multiple Sclerosis Association • Since 1968: Non-Profit Association • Medical Scientific Research • Social Services, Assistance and Support • Network of 160 Operating Groups in 17 Regions • 10.000 Volunteers • Reference for 68.000 people with MS and their families • 6 rehabilitation centers • Organizing Meeting, Conferences and Seminars for MS • Ensuring the right to a good quality of life • Full social inclusion of people with special needs
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 2 Scientific Assistance Like Home Research & Support Network of Social Accessible Inclusion Properties I Girasoli Accommodation ACCESSIBLE Restaurant TOURISM Excursions Tours
AISM Italia Senza Barriere Good Italy Without Barriers Quality Training of Life Consultancy Training Rehabilitation Marketing
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 3 Like Home Network Auronzo di Cadore
Porretta Terme
Ischia www.likehome.it EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 4 Like Home – Accessible Properties
Part of the “Accessibility Information Scheme” in Italy proposed by Pantou (www.pantou.org)
Properties: • Lucignano (AR) - Tuscany I Girasoli (51 rooms + 10 bungalows) • Auronzo di Cadore (BL) – Veneto Casa Letizia (7 apartments) – Mountains • Porretta Terme (BO) – Emilia Romagna Villa Matteucci (6 apartments) – Spa Resort • Ischia Island (NA) – Campania Casa Pitecusa (1 Villa) – Spa and Beach • Lignano Sabbiadoro (UD) - Friuli Venezia Giulia Central Park Apartment - (1 apartment) - Beach
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 5 “I Girasoli”
Full social inclusion of people with special needs
www.igirasoli.ar.it
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 6 “I Girasoli”
• Lucignano – Tuscan Countryside - Italy • Since 2000
Services & Accessibility: • 51 hotel rooms + 10 bungalows • Up to 150 people • 2 Swimming Pools, Parking, Park, Tennis Court, Gym, Meeting Rooms, Restaurant, Bar • Entertainment, Private Transfers, Excursions, “Tuscany for All” Tour • Assistance and equipment for people with special needs (electric beds, wheelchairs, standing hoist, electric scooters, shower chairs, etc.)
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 7 Welcoming I Girasoli (feel like at Personalize home) d Services
Concierge of Accessibility GUEST & Assistance Accessibility with & Free Special Equipment Needs Transfers, Excursions & Tours Restaurant: Entertainment, Gluten free Relax, Pools, & Allergies Park, Bar, Gym, Tennis Court
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 8 Excursions for All
28 Shared and Private Excursions to: Lucignano & ValdiChiana Outlet Arezzo Cantina for wine tasting Cortona Orvieto Pienza & Bagno Vignoni Montalcino Assisi & Gubbio Florence Siena Volterra Lake Trasimeno (Castiglione del Lago, Passignano sul Trasimeno) San Gimignano & Monteriggioni Cruise around Tuscan Islands
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 9 “Tuscany for All”, 8 Day Tour
Day 1, arrival in Italy and pick up Day 2, Lucignano Day 3, day free Day 4, Siena Day 5, Arezzo Day 6, Cortona and shopping at the “Valdichiana Outlet” Day 7, Pienza Day 8, departure
Including Accommodation, Transfers, HB and 5 excursions
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 10 Marketing Activities
• Since October 2010 “mainstream” (for All) • OTA (online travel agencies): Booking.com, Expedia, Venere, Hotels.com, Trivago, HRS • Participation to Fairs, Seminars and Meetings • Worldwide TO specialized in Accessible Tourism • Traditional TO and travel agencies in Italy and abroad • Gift Boxes • Social Media (Facebook, Twitter, Pinterest, YouTube, etc.) • Travel Portals (e.g. Tripadvisor) • New website with booking engine (www.igirasoli.ar.it) • Member of Accessible Tourism networks (ENAT, Village for All, Pantou, Tourism for All UK, etc.)
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 11 Results – ROOM NIGHTS
• Increasing 2011 on 2010: + 18% • Increasing 2012 on 2011: + 28% • Increasing 2012 on 2010: + 51%
ROOM NIGHTS 2010-2012
12,000 10,000
8,000 2010 6,000 2011 4,000 2012
2,000
0
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 12 Results – FOREIGN CLIENTS
• 2010: 5% of total room nights • 2011: 15% of total room nights • 2012: 29% of total room nights
FOREIGN CLIENTS 2010-2012
35% 29% 30% 25% 2010 20% 15% 2011 15% 2012 10% 5% 5% 0%
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 13 Project “Italia Senza Barriere” “Italy Without Barriers”
Services for Businesses, Associations & Public Bodies:
• Training Services, 5 Units Accessible Tourism Accommodation Services Restaurants Tour Operators & Travel Agencies Marketing • Consultancy • Destination Marketing • Implementation of Accessible Itineraries
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 14 Thank You!
Marco Pizzio [email protected]
EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 15