AISM Experience in Accessible

Accommodation – - Tours - Training – Consultancy - Marketing

European Day of Persons with European Tourism Day Brussels, 3-4 December 2013

Marco Pizzio AISM AISM Associazione Italiana Sclerosi Multipla Italian Multiple Sclerosis Association • Since 1968: Non-Profit Association • Medical Scientific Research • Social Services, Assistance and Support • Network of 160 Operating Groups in 17 Regions • 10.000 Volunteers • Reference for 68.000 people with MS and their families • 6 rehabilitation centers • Organizing Meeting, Conferences and Seminars for MS • Ensuring the right to a good quality of life • Full social inclusion of people with

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 2 Scientific Assistance Like Home Research & Support Network of Social Accessible Inclusion Properties I Girasoli Accommodation ACCESSIBLE Restaurant TOURISM Excursions Tours

AISM Italia Senza Barriere Good Italy Without Barriers Quality Training of Life Consultancy Training Rehabilitation Marketing

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 3 Like Home Network Auronzo di Cadore

Porretta Terme

Ischia www.likehome.it EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 4 Like Home – Accessible Properties

Part of the “ Information Scheme” in Italy proposed by Pantou (www.pantou.org)

Properties: • Lucignano (AR) - Tuscany  I Girasoli (51 rooms + 10 bungalows) • Auronzo di Cadore (BL) – Veneto  Casa Letizia (7 apartments) – Mountains • Porretta Terme (BO) – Emilia Romagna  Villa Matteucci (6 apartments) – Spa • Ischia Island (NA) – Campania  Casa Pitecusa (1 Villa) – Spa and Beach • Lignano Sabbiadoro (UD) - Friuli Venezia Giulia  Central Park Apartment - (1 apartment) - Beach

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 5 “I Girasoli”

Full social inclusion of people with special needs

www.igirasoli.ar.it

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 6 “I Girasoli”

• Lucignano – Tuscan Countryside - Italy • Since 2000

Services & Accessibility: • 51 rooms + 10 bungalows • Up to 150 people • 2 Swimming Pools, Parking, Park, Tennis Court, Gym, Meeting Rooms, Restaurant, Bar • Entertainment, Private Transfers, Excursions, “Tuscany for All” Tour • Assistance and equipment for people with special needs (electric beds, , standing hoist, electric scooters, shower chairs, etc.)

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 7 Welcoming I Girasoli (feel like at Personalize home) d Services

Concierge of Accessibility GUEST & Assistance Accessibility with & Free Special Equipment Needs Transfers, Excursions & Tours Restaurant: Entertainment, Gluten free Relax, Pools, & Allergies Park, Bar, Gym, Tennis Court

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 8 Excursions for All

28 Shared and Private Excursions to:  Lucignano & ValdiChiana Outlet  Arezzo  Cantina for wine tasting  Cortona  Orvieto  Pienza & Bagno Vignoni  Montalcino  Assisi & Gubbio  Florence  Siena  Volterra  Lake Trasimeno (Castiglione del Lago, Passignano sul Trasimeno)  San Gimignano & Monteriggioni  Cruise around Tuscan Islands

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 9 “Tuscany for All”, 8 Day Tour

 Day 1, arrival in Italy and pick up  Day 2, Lucignano  Day 3, day free  Day 4, Siena  Day 5, Arezzo  Day 6, Cortona and shopping at the “Valdichiana Outlet”  Day 7, Pienza  Day 8, departure

Including Accommodation, Transfers, HB and 5 excursions

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 10 Marketing Activities

• Since October 2010 “mainstream” (for All) • OTA (online agencies):  Booking.com, Expedia, Venere, .com, Trivago, HRS • Participation to Fairs, Seminars and Meetings • Worldwide TO specialized in Accessible Tourism • Traditional TO and travel agencies in Italy and abroad • Gift Boxes • Social Media (Facebook, Twitter, Pinterest, YouTube, etc.) • Travel Portals (e.g. Tripadvisor) • New website with booking engine (www.igirasoli.ar.it) • Member of Accessible Tourism networks (ENAT, Village for All, Pantou, Tourism for All UK, etc.)

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 11 Results – ROOM NIGHTS

• Increasing 2011 on 2010: + 18% • Increasing 2012 on 2011: + 28% • Increasing 2012 on 2010: + 51%

ROOM NIGHTS 2010-2012

12,000 10,000

8,000 2010 6,000 2011 4,000 2012

2,000

0

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 12 Results – FOREIGN CLIENTS

• 2010: 5% of total room nights • 2011: 15% of total room nights • 2012: 29% of total room nights

FOREIGN CLIENTS 2010-2012

35% 29% 30% 25% 2010 20% 15% 2011 15% 2012 10% 5% 5% 0%

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 13 Project “Italia Senza Barriere” “Italy Without Barriers”

Services for Businesses, Associations & Public Bodies:

• Training Services, 5 Units  Accessible Tourism  Accommodation Services   Tour Operators & Travel Agencies  Marketing • Consultancy • Destination Marketing • Implementation of Accessible Itineraries

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 14 Thank You!

Marco Pizzio [email protected]

EUROPEAN DAY OF PERSONS WITH DISABILITIES 04 December 2013 EUROPEAN TOURISM DAY 15