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7078 BHHS Packet Inserts.Indd FREQUENTLY ASKED QUESTIONS What is Berkshire Hathaway HomeServices? Berkshire Hathaway HomeServices is a real estate brokerage franchise network built for a new era in real estate. The network is among only a few organizations entrusted to use the world-renowned Berkshire Hathaway name. Who is Berkshire Hathaway? Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, often referred to as the “Oracle of Omaha." According to TIME magazine, Warren Buffett is among the world’s most influential people. Berkshire Hathaway is the No. 4 company in Barron’s 2017 ranking of the world’s 100 most respected companies. It also ranks at No. 4 in Fortune magazine’s 2018 survey of the world’s 50 Most Admired Companies and is No. 24 in the 2018 Harris Poll Reputation Quotient® Rankings of the 100 Most Valuable Companies. Berkshire Hathaway owns more than 55 companies, including GEICO, Fruit of the Loom, Dairy Queen, Helzberg Diamonds, Benjamin Moore Paints, NetJets, Business Wire, See’s Candies and Jordan’s Furniture. How will this help my business? It starts with the brand. Berkshire Hathaway HomeServices is a universally recognized and respected name. The brand was awarded “Real Estate Agency Brand of The Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend Study. These results and others show the Berkshire Hathaway HomeServices brand resonates incredibly well with real estate consumers. The brand is progressive, powerful and creates momentum. That’s great for business. What will Berkshire Hathaway HomeServices offer in terms of real estate technology? Berkshire Hathaway HomeServices offers a robust suite of real estate tools and resources through the Global Network Platform (GNP). Tools within the GNP have been developed to help capture, incubate and convert on line leads. Just as important, the platform retains the most popular components, including national and franchisee websites, CRM, Lead REsource lead management, LearnCenter REsource for ongoing education, Social Media REsource for social marketing solutions, Commercial REsource portal and more. Among related highlights: • The Berkshire Hathaway HomeServices mobile application includes property search and lead- management capabilities for network sales professionals. • Marketing REsource is a powerful marketing tool to create, personalize, share and print eye-catching collateral in just minutes. Created exclusively for the franchise network, Marketing REsource lets sales associates: o Store and access marketing content in a centralized location o Track how recipients engage with marketing pieces through detailed metrics reporting o Quickly populate a property template with photos and text through MLS integration o Create and manage email distribution lists to efficiently send eCards to targeted audiences o Print on demand for instant marketing collateral, including flyers, door hangers and more 1 FREQUENTLY ASKED QUESTIONS Is there a Berkshire Hathaway HomeServices national website? Yes. The website, berkshirehathawayhs.com, features vibrant imagery, clean and sensible navigation and a proprietary property-search system called "Inside Access," which provides users with a complete scouting report on any community right down to the ZIP code and trend directions. Inside Access is powered by actual MLS data from throughout the U.S. – the cleanest, most accurate data available. Through Inside Access, consumers also gain an accurate price estimate of the home they want to buy or sell, plus current information about surrounding neighborhoods, schools, the economy, the environment, quality of life, drive time and much more. Part of the Berkshire Hathaway HomeServices' website is dedicated to the network's most amazing properties listed for sale. Through bhhsluxurycollection.com or through the luxury link under the navigation tabs, you will find a page dedicated to showcasing luxury properties from around the nation that have been submitted for consideration from their network members. This page also offers a search widget to assist consumers in connecting with a network agent who has earned the Berkshire Hathaway HomeServices Luxury Collection designation. Is Berkshire Hathaway HomeServices a global brand? Yes. Early in 2016, the network launched plans to expand internationally with the website being its first gateway to key global markets. Thanks to sweeping upgrades, berkshirehathawayhs.com became the industry's first site showcasing to the world the complete property database in all markets served by Berkshire Hathaway HomeServices network members, including franchisees’ listings. The site translates listing information in 12 languages, 49 currencies and two units of measure. The brokerage network began naming global franchisees in 2018, starting with Berkshire Hathaway HomeServices Rubina Real Estate, an award-winning brokerage based in Berlin, Germany. Is Berkshire Hathaway HomeServices active in social media? Berkshire Hathaway HomeServices has a robust presence across several of the most popular social media platforms. Its objective with each account is to promote the brand and new franchisees, to drive thought leadership and to inform friends and followers about real estate trends and opportunities. Friend and follow the network here: • facebook.com/BHHSRealEstate • twitter.com/BHHSRealEstate • instagram.com/BHHSRealEstate • snapchat.com/add/BHHSRealEstate • pinterest.com/bhhsluxury • linkedin.com/company/Berkshire-Hathaway-HomeServices In addition to the above accounts, the network also has a brand blog, REthink Report, which is an online publication written by innovators, thinkers and leaders from the network. For more information, visit rethinkreport.com. 2 . FREQUENTLY ASKED QUESTIONS Does the network have advertising support? Yes. The advertising agency of record is Gary Vaynerchuk’s VaynerMedia. The firm is known throughout the world for its ground-breaking advertising strategies leveraging social media and over-the-top media services, and for helping consumer-centric companies to exponentially increase their range, reach and influence. VaynerMedia and Berkshire Hathaway HomeServices have developed an unparalleled advertising experience that is capturing the attention of millions of consumers. Lifestyle videos and other creative assets are highly personalized – delivering messages that consumers are most interested in – and also highly advanced, with the most innovative SEO, SEM and retargeting strategies available. Of course, Berkshire Hathaway HomeServices provides franchisees with an array of creative assets for use locally. Is there a luxury homes program? Yes. Separate marketing programs for luxury homes and resorts, the Luxury Collection and Resort Properties International, are available for high-end and resort properties. Additionally, sales associates will have the opportunity to qualify for the network’s Luxury Sales associate designation. What type of network service will be available through Berkshire Hathaway HomeServices? Berkshire Hathaway HomeServices’ Network Services group helps franchisees use network tools and services to drive financial success, sales associate recruitment and long-term growth. A business consultant is assigned to transitioning franchisees as part of the conversion process. Business consultants work with franchisees in areas including business planning and monthly trending, GNP engagement, LEAD Recruiting Program engagement, business development/lead management, leadership and management training, prospecting and more. The Global Network Training Department, part of Network Services, provides a rich training curriculum through LearnCenter. Is there an upcoming Berkshire Hathaway HomeServices sales conference? Yes. The 2019 Berkshire Hathaway HomeServices Sales Convention, with its “ALL IN” conference theme, will be held at Caesars Palace in Las Vegas March 10-12. It will feature multiple keynote speakers and a private concert by Gwen Stefani. We encourage everyone to attend the conference and take part in the Berkshire Hathaway HomeServices experience. 3 FREQUENTLY ASKED QUESTIONS Why did we switch brands? The Berkshire Hathaway name is revered worldwide and has stood for strength, integrity and trust for more than a century. Its financial strength is unquestioned. Over the past year, we have had the opportunity to evaluate our business and our relationship with our brand. We spent a great deal of time and consideration evaluating which brand affiliation would be the best fit for our company and sales associates. It became very clear that if we wanted to offer our sales associates the most exciting opportunity for growth, we needed the right brand relationship; we have found it with Berkshire Hathaway HomeServices. Did you sell the company? We have not sold our business, and we have no plans to sell it. We have not changed our ownership, and we have no plans to change it. We are the same company with the same dedicated staff. We intend to increase our staff to take on new initiatives as a result of our franchise relationship with Berkshire Hathaway HomeServices. Our culture and commitment to you will not change, and we expect to expand and improve the tools, systems and environment in which we all work. Will we keep the Commonwealth name? Yes. We will become Berkshire Hathaway HomeServices Commonwealth Real Estate starting November 1, 2018. Is this change going to cost me money? For the transition, you will be provided company-paid business cards (250),
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