500,000Th Visitor in the Eight Years Since Its Opening in April 2009, Suzuki Plaza Has Welcomed a Half Million Visitors

HQ News Suzuki Plaza Welcomes 500,000th Visitor In the eight years since its opening in April 2009, Suzuki Plaza has welcomed a half million visitors. President Toshihiro 146 Suzuki welcomed the 500,000th visitor, a family member who Autumn 2017 traveled more than 100km to see the plaza. Visitors who come to the Plaza enjoy learning more about the history and Global Communication Magazine manufacturing roots of Suzuki in Hamamatsu and the surrounding Enshu region, a crossroads of Japanese manufacturing expertise. In his remarks at the ceremony celebrating this milestone, President Toshihiro Suzuki said he is pleased that about 12,000 primary school students visit the Plaza each year and emphasised his hope that the experience of learning about Suzuki’s “monozukuri”, the Japanese art of craftsmanship, DF350A: today and in the past will encourage the students’ interest in manufacturing.

All-new WagonR and WagonR Stingray Suzuki’s Gujarat Plant Begins Operation A Revolution in Innovation

Launched in Japan On 1st February, Suzuki Motor Gujarat Private Limited, the ﬁrst 100% automobile manufacturing subsidiary of Suzuki Motor Early this year Suzuki launched the all-new WagonR and Corporation in India, began operation of its plant located in WagonR Stingray minicars in Japan. Roomier and more user Hansalpur in the western Indian state of Gujarat. The plant friendly, hybrid variants of the new models feature a mild currently manufactures the Baleno, Suzuki’s compact hybrid system which lets the vehicle drive solely on its hatchback, which is sold through Maruti Suzuki's NEXA, its electric motor when it starts moving. There are advanced new retail experience channel. Subsequently, the vehicles safety technologies such as the Dual Sensor Brake Support, manufactured at the plant are planned to be exported to and user-friendliness has been enhanced such as umbrella overseas markets including Europe, Africa and Japan from the holders on the inside of both rear doors. Since its introduction neighbouring Mundra Port. in 1993 the WagonR has sold approximately 4.4 million units, making it an iconic presence on Japan’s streets.

SUZUKI FAMILY No. Published by: Suzuki Family is always happy to hear from our readers. Please send your letter and photo(s) with Suzuki products to: 146 SUZUKI MOTOR CORPORATION Suzuki Family Editor English version Global Marketing Administration & Planning 300 Takatsuka-cho, Minami-ku, Hamamatsu-shi, Suzuki Motor Corporation (address shown left) Issued date: Autumn 2017 Japan 432-8611 (Letters and photos sent to us cannot be returned, and may be edited for publication.)

Printed in Japan on recycled paper DF350A launch event in Florida a resounding success

Suzuki unveiled the DF350A on 9th June at a launch event in Boca Raton, Florida. Members of the media, boat builders, distributors and retailers from around the world gathered to witness the launch of this new ﬂagship and experience it through test rides. The response was highly positive and all were impressed with the power, top speed, quietness, and stylish design. The following comment from one attendee sums up the enthusiasm expressed by all. “I think these engines are phenomenal. They’re quiet. They’re fast. They’re beautiful looking. Suzuki has surely hit a home run with the DF350A.”

Suzuki Unveils the DF350A: SPECIAL The Ultimate 4-stroke Outboard The DF350A marks the culmination of a major engineering expedition Suzuki embarked on to build the ultimate 4-stroke outboard. Nicknamed「激」GEKI: PARTING SEAS, another name given to this ﬂagship, the DF350A reaches new levels of performance and symbolises the passion and commitment Suzuki engineers dedicated to achieving a revolution in marine innovation. Packed with Suzuki’s most sophisticated technologies, the DF350A opens up a new chapter in the prestigious history of Suzuki outboard innovation. New Technology

The Dual Prop System A revolutionary innovation in outboard technology The advances made to increase engine output are Innovation boosts performance, matched by those implemented to optimise the stability and styling shape of the lower unit and design of the propeller. Keenly aware that this meant realising a smaller, Suzuki engineers began with a blank sheet as they set out to boost power more hydrodynamic gear case design, Suzuki’s output and enhance the hydrodynamic performance of the lower unit, all engineers came up with the innovative idea of while delivering this in a stylish, compact design. designing a Dual Prop System. Its contra-rotating The DF350A adopts the highest compression ratio in its class, improving propellers efficiently convert engine output into combustion efficiency and enhancing output. Updated dual injectors further forward thrust and provide more “grip” underwater. promote efficient combustion, while helping to minimise knock. Suzuki’s Also, because they distribute the engine torque innovative Direct Intake System and Dual Louver System keep the tempera- evenly, the torque per propeller decreases and ture of air intake from rising and remove moisture from the intake air. gear diameter can be reduced. The Dual Prop system with contra-rotating propellers is another first on a Suzuki outboard. (See “New Technology” on next page) SUZUKI FAMILY Autumn 2017 02 03 Australian Test Ride High Ratings from Gathers Global Attention Motorcycle Experts To show the new contender for “King of the The GSX-R1000R is an outstanding winner in road Sports Bikes” in action, an international test ride tests. Acclaimed British former TT racer and was coordinated by SAPL (Suzuki Australia Pty., currently UK’s fastest road tester, Michael Rutter, Ltd.) in February at the Phillip Island Grand Prix was clearly delighted in his GSX-R1000R test Circuit. Members of the press from 57 companies report for the UK magazine Performance Bikes. in 16 countries were able to experience close up Writing about the Austin, Texas test ride, Quentin the highly anticipated GSX-R1000R. Legendary Wilson of Motorcycle Daily, commented, “The MotoGP champion rider, Kevin Schwantz, joined thrust in the seat of your pants above 10,000rpm in, riding along with the journalists. is unreal. Suzuki’s new VVT system is superb.” And in comparison tests for MOTORRAD, Suzuki’s GSX-R1000R won a positive reception among critics in a fiercely competitive field that included the BMW S1000RR. The bikes were tested to their limits over extremely demanding courses, but GSX-R1000R came out tops in 0-100M and 0-200M standing start acceleration tests. *This picture was shot with a professional rider in closed course.

SPECIAL Suzuki Motorcycles Garner Awards The King is Back! Spain in Spain and Indonesia Indonesia

Spain- Suzuki’s GSX-R1000 was recognised as the sportiest motorcycle of 2017 by Spain’s motorcycle journalists. The GSX-R1000/R prestige of this award, voted by experts in the field, is great and As Suzuki’s flagship model, the GSX-R1000 has gained world-wide acclaim since its launch in 2001. At INTERMOT 2016, Suzuki unveiled the eagerly awaited, shows the impact of the GSX-R1000 due to its technological all-new version of its premiere model, the GSX-R1000 and its high-end model components, spectacular power and ergonomics. GSX-R1000R. Since then “The King is Back!” has been heard around the world. Guided by the “King of Sports Bikes” concept, the new model benefited enormously from technical feedback from MotoGP racing. With high yet Indonesia- In Indonesia, the proof of the high reputation of controlled engine power—right across the rev range—an agile chassis that also the GSX-R1000 is the popularity of the GSX-R150 and its variations, the youngest brothers of the series. Otomotif, a promotes stability, as well as easy-to-ride ergonomics, the all-new GSX-R1000/R major Indonesian automotive magazine, has judged Suzuki as is, without question, again worthy of the top position. the winner of four categories. In its 10th year, the prestigious Otomotif Award went to GSX-R150 as the Best New Model and the GSX-S150 as the Best Sport Naked 150cm3 model. Presented at the opening day of the Indonesia International Motor Show in Jakarta, the two other awards both went to the SATRIA F150 which was judged Best Hyper Underbone and Best of the Best Underbone.

SUZUKI FAMILY Autumn 2017 04 05 Share If You Feel ‘Wow!’ Suzuki Automobile Global Suzuki Automobile Global Facebook Page: Live! @SuzukiGlobalOﬃcial There is a lot going on at Suzuki Headquarters and at Suzuki distributors around the world. We have gathered SORATO, Team HAKUTO’s rover to the Moon! some of these exciting developments to share a few 19th April - Check out Japan’s Google Lunar XPRIZE entry, Team moments with you, a little Wow! So why don’t you visit HAKUTO. Google is holding an international contest to travel to the our page which we launched in April. Take a look at moon, drive on its surface and send high resolution images and Want an uplifting mood? some of the pages we show below and our distributors’ videos back to earth. Suzuki is sponsoring Japan’s entry, HAKUTO, th posts on page 15. Look for us at Suzuki Automobile and supports a wide range of ﬁelds of HAKUTO’s mission. 26 April - Do you want some excitement? Jump into the world of Global and join Suzuki fans from all over the world. the all-new Swift.

Excitement – Create a Wow!

GLOBAL OFFI CIAL

So adorable and clever! 19th May - Take a look at First Place Winner of the ALLGRIP global Like us on video competition! New plant in India Are you a real 17th July - Great cars, growing market: Suzuki’s new plant in Gujurat, VITARA fan? India, is making cars with Suzuki's Facebook 30th June - Can you put these global standard manufacturing Vitara models in order of age? system and advanced facilities. The oldest is 30! Watch for more Visit our What’s going on posts on your favourite models. Facebook Page in Japan? Suzuki, a looming NOW! 6th June - We also send out machine manufacturer? information from Japan. th Take a look at the Suzuki 15 June - Did you know Suzuki SCAN QR code started as a looming machine Hustler, the 2017 Invention A B to learn more Award in Japan winner. manufacturer? Take a look at C D Suzuki’s amazing history.

SUZUKI FAMILY Autumn 2017 06 07 HAMAMATSU TRIVIA In 1920 Suzuki Loom Manufacturing Co. was oﬃcially スズキ SUZUKI incorporated with Michio Suzuki as president. To mark Series1 this 100th Anniversary Year in 2020 we will present a new すずき series in Suzuki Family featuring Suzuki’s DNA as shown SUZUKI DNA by our history and products. SUZUKI SUZUKISUZUKI

SUZUKI すずき The Enshu Region 鈴木 Natural bounty Suzuki surname common Birthplace of -Famous for “Mikkabi-Mikan”, Japanese orange. in Hamamatsu -One of the most hours of sunshine for any region -In the Hamamatsu area, 7% of people are named 精神 Suzuki’s Manufacturing in Japan, introduced solar power production in Japan Suzuki, while in Japan 1.6 % are named Suzuki.

Philosophy JAPAN

遠州 Spirit Tenryu River (mountains and rivers) Tokyo “Yaramaika” spirit: Let’s do it

Osaka In this nurturing environment of Enshu, a special spirit Hamamatsu developed: a spirit called “Yaramaika”, which means “Enshu” Region “Let's do it”. Combined with Enshu’s natural advan- Lake Hamana and the Pacific Ocean tages, this forward-looking attitude gave birth to a remarkable concentration of enterprising energy, Michio Suzuki skilled craftsmanship and manufacturing expertise. The founder and About Enshu Suzuki, Honda, Yamaha, Toyota and Kawai are some of first president of Suzuki Suzuki’s birthplace, Hamamatsu, is a part of a region the well-known global companies whose roots are in called Enshu, which is a word used throughout the the rich soil of Enshu. For Suzuki, the spirit we have in history of Japan to describe the area on the western our home in Enshu has helped us deliver value-packed side of Shizuoka prefecture. With the Pacific Ocean products to the world. 風土 Timber industry bordering its coast, and mountains, rivers, and lakes spread through the region, Enshu was privileged with its Power Free fertile agricultural, forest and marine resources. These natural geographic advantages have helped make Enshu a prosperous area for hundreds of years. The Enshu region, is located at the halfway point between Tokyo and Osaka and has historically been an important area connecting the two cities. With people, Loom manufacturing culture, and goods crossing paths, the people of Enshu Climate were constantly in contact with the latest ideas and Looming machine technology, which triggered their curiosity. This later led Enshu to become a region of “monozukuri”, the Suzulight D55 Japanese art of craftsmanship, and a home to manufactures known world-wide. Loom manufacturing and textile weaving were some of the “monozukuri” which flourished in Enshu, and it is said that the industry started around 300 years ago. “YARAMAIKSUZUKI FAMILYA Autumn 2017 08” 09 On 9th June the all-new Suzuki GSX-R1000 topped all challengers in the historic and most prestigious Senior TT Race on the Isle of Man, located in the Irish sea between Great Britain and Ireland. Ridden by Michael Dunlop of Bennets Suzuki, a motorcycle racing team supported by Suzuki’s British subsidiary Suzuki GB, the all-new GSX-R1000, a full-model change this year, finished 13 seconds ahead of the second place finisher. Isle of Man TT is a historic road race held on closed public roads from 1907 and has become an iconic world class event in motorcycle racing history and the site of past GP racing, The Senior TT, the most All-New GSX-R1000 Wins highly regarded race of the series, has been held from Isle of Man Senior TT Race: 1911. Dunlop’s prestigious win proves the ultimate Most performance of the all-new GSX-R1000. Prestigious Event

Motocross Legend Ricky Carmichael Visits Motocross Superstars Carmichael with Japanese Fans and Atsuta Give Racing Tips

Motocross superstar Ricky Carmichael a demo ride and an autograph session with After the SUGO event, Carmichael travelled Teamed with Atsuta, Carmichael moved visited the All Japan Motocross Champion- Yoshitaka Atsuta, former All Japan Motocross to Iwate Prefecture as host at the Ricky around the course at his namesake school ship Series Round 4 at Sportsland SUGO Champion. Atsuta is also legendary in Japan Carmichael University in Tohoku where and gave student riders on the spot one on Miyagi Prefecture in early June. Carmichael is motocross and during his outstanding career selected Suzuki racers learn the inside tips one advice on riding and racing techniques. the legend known as GOAT (Greatest Of All was ranked at the top of world motocross of motorcycle racing while riding safely. Time) in Motocross history including winning stages. Japanese fans were excited to watch the AMA Supercross Motocross champion- Carmichael and Atsuta take to the track on ship with Suzuki. Carmichael’s visit featured their Suzuki motorcycles.

SUZUKI FAMILY Autumn 2017 10 11 China (Shanghai) International Boat Show MARINE PRODUCTS –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– The ULTIMATE 4-stroke outboards displayed From Mexico From France at Asia’s largest boat show ––––––––––––––––––––––––––––––– ––––––––––––––––––––––––––––––– Suzuki Motor (China) Investment Co., Ltd exhibited nine Suzuki: A Tourism Plus in Cancun Suzuki Marine Supports Barracuda outboard motors at the 22nd China (Shanghai) Suzuki 4-stroke outboard motors are playing an important part Tour Angler Contest International Boat Show. Being the largest marine show in for tourism in Cancun, which attracts 3 million tourists every Suzuki Marine France partnered again this year with the Asia, the 22nd annual exhibition attracted more than year. Around 15,000 people every month enjoy the Jungle Tour popular International Barracuda Tour by Beneteau no kill bass 40,000 visitors. At the show, Suzuki Motor China boat powered by Suzuki 4-stroke outboard motors. fishing competition in Arzon, Brittany. This was the 5th year introduced the Multi-Function Gauge with the Suzuki Thanks to its better fuel efficiency and durability, the owner the event has been held and for competitors Suzuki supplied Diagnostic System Mobile function, which will give of the boats is very satisfied with its low-running cost. Before outboards for 21 “Barracuda 7” boats powered by DF200AP and having Suzuki OBM, they could make only 2 round trips per customers more responsive and more complete 15 “Barracuda 8” boats mounted with DF150AP as well as 5 day, but with Suzuki, 3 round trips became possible with the after-sales service. Display of the DF200A cut-away rigid boats with Suzuki engines and a special Barracuda 7 and 8 same fuel tank. engine was particularly popular with visitors. Suzuki’s dressed in Suzuki’s brand colours. Teams of 3 fishermen and 1 participation in the Shanghai boat show represented pilot competed during the 3 day contest. Once again, Suzuki Suzuki’s increasing presence in the Chinese market. thanks the students of Etel High School in Brittany for their help in preparing the boats and teams for the event.

INMEX Vietnam

Delta–––––––––––––––––––––––––––––––––––––––––––––––––– Marine represents Suzuki Marine at –––––––––– Vietnam’s largest marine event Since starting business as a dealer in charge of the

TIME Vietnam market from December of last year, Delta Marine was the first to represent Suzuki at INMEX SHOW Vietnam 2017, the largest marine event in Vietnam held in March. Delta Marine displayed a cut-away engine of From Malaysia DF200A as well as DF250 and DF40, attracting all types of ––––––––––––––––––––––––––––––– media as well as TV interviews. There was heavy traffic at Suzuki Dealers Gather in Kuala Lumpur From Indonesia What’s Goin’ On? the Delta Marine booth and now Delta Marine plans to ––––––––––––––––––––––––––––––– actively raise recognition of the Suzuki brand in the for Annual Dealer Meeting DF200A Test Ride Proves Outstanding rapidly growing Vietnamese market. KTS Trading Sdn. Bhd., Suzuki’s marine distributor in Malaysia, Fuel Efficiency to the Market organised a two-day meeting in May with 20 dealers PT Suzuki Indomobil Sales (SIS) realized that the best way to attending from all over Malaysia and SMC staff joining from get customers to recognize the advantage of fuel efficiency in Japan. In the dealer meeting, participants exchanged TOPICS their DF200A was to prove it in the form of a test ride. At the opinions and shared marketing information as well as had a From Italy end of May, SIS held a test run to compare DF200A with a chance to learn about the newest technology and 200HP (147kW) engine of competitors. As a country with many innovations. The meeting was very successful in building a islands and a large demand for travel by water, the fuel RIB with Two Suzuki DF200AP Engines Crosses Atlantic stronger relationship between KTS and their dealer network efficiency of Suzuki’s DF200A is thought to be a huge advantage and creating ties among dealers to help them strengthen and in this growing market, and the test run event being covered by Sergio Davì and Alessio Bellavista aboard a rigid inflatable boat powered by 2 Suzuki DF 200AP engines left from expand Suzuki outboard sales in Malaysia. Palermo, Italy, and successfully reached Recife in Brazil after crossing the Atlantic. On board their 10 metre RIB, the the largest local media outlet, Radar Tarakan, shows just how Master 996, the two Sicilians made stops in the western Mediterranean before braving the open Atlantic. The longest great the expectations are. SIS plans to hold user events legs of the journey were the 890 nautical miles (1,648km) from Gran Canaria to Cape Verde and from there 1258 regularly to raise Suzuki Marine’s brand image and expand the sales of the Ultimate 4 stroke outboards in Indonesia. nautical miles (2,330km) on to Fernando de Noronha. Despite heavy seas and Balearic Islands Italy winds reaching 20 knots (37 km/hour), Spain Sardinia the Master 996 arrived with fuel to spare Canary Islands Morocco 890mile during the oceanic crossing. For the (1,648km) Cape Verde Suzuki DF200AP it was proof of the performance and fuel efficiency of this 1,258mile remarkable engine, maintaining an (2,330km) average fuel consumption of 2 litres per Brazil nautical mile (3.7 litres per km).

SUZUKI FAMILY Autumn 2017 12 13 MOTORCYCLES AUTOMOBILES –––––––––––––––––––––––––––––––From the United Kingdom –––––––––––––––––––––––––––––––From Belgium Like Us On Facebook: UK Team Visits Suzuki ATV Plant in Suzuki Belgium Teams up with Take a look at some of our distributors’ posts and enjoy sharing some wonderful moments. We will continue to post new Wow! from our worldwide Suzuki Family so please visit us at Georgia, USA ProMove for Riding Classes Suzuki Automobile Global and check us out. On 10th May, twenty-one of the United Kingdom’s top ATV dealers visited Suzuki’s ATV factory in Rome, Georgia. The Rome facility is the home for production of the KingQuad 750, 500 and 400. The dealers had unlimited access to the produc- From East Timor From New Zealand tion line and could examine close up all aspects of manufac- –––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––– turing, testing and shipping preparation. The visiting group The first Suzuki Distributor in Suzuki Wins Most Satisfied Customers’ was impressed with the quality control and enjoyed riding the ATVs on the factory test track. George Cheeseman who heads East Timor Has Opened Award Suzuki’s ATV operation in the UK said, “It is important for our A ribbon-cutting celebration took place during the opening Suzuki has been rated No.1 in the automobile category for the dealer network to see where the product comes from and to event on the 17th June. Suzuki’s East Timor distributor, TJING FA Canstar Blue Most Satisfied Customers’ Award for 2017. Among see the passion and detail that goes into making sure every HO, LDA, opened its first dealership in the capital city, Dili, and the automobile brands surveyed, only Suzuki scored the ATV is the best it can be. We believe such a trip builds stron- launched sales of Grand Vitara, Jimny, Ertiga and APV Truck. maximum of five stars in all six areas: Reliability, Driving ger relationships with our franchised network.” ProMove’s training ground right next to the famous track of experience, Value for money, Point of sale and After sale Zolder, that’s the perfect place for Suzuki and ProMove to offer service and Overall satisfaction. riding classes for motorcyclists. Tailored entirely to the needs of the rider, the riding courses provide onroad and offroad training. ProMove has been instructing car drivers for many years and now, in partnership with Suzuki Belgium, they are extending their offerings to two wheel enthusiasts. Riders can make use of an SV650, DL650, DL1000 or even a modified Bandit with a stability system.

–––––––––––––––––––––––––––––––From Hungary From Guatemala Safety Lessons and Fun Riding on ––––––––––––––––––––––––––––––– From South Africa Suzuki Katana Tower Opens Hungaroring Race Track –––––––––––––––––––––––––––––– Suzuki was proud to work with the Hungarian Police and with The Pretoria SPAR Women’s Challenge in Capital City Hungaroring to stage the 3rd SUZUKI ORFK-OBB Motofest, a Our colleagues in South Africa are sponsoring “The Pretoria In April, the new Suzuki Katana Tower, home of Suzuki’s new family event held to help riders improve skills for safer From the United Kingdom SPAR Women’s Challenge”, which is one of the largest road agency has opened on the main street of Zona 10 in motorcycling. A rich assortment of programmes attracted –––––––––––––––––––––––––––––– races in the world. Suzuki South Africa held a lucky draw event Guatemala City. The new facilities will offer sales, service and 1500 people with nearly 1000 taking the opportunity to Baleno Wins the ‘Best Real MPG’ Award which gave an opportunity to win the Celerio to all participants. genuine spare parts, all in one new, sparkling, modern facility. participate in a free motor race on the track at Hungaroring. Renowned car website HonestJohn.co.uk. known for reflecting For 56 years Suzuki has been active in Guatemala and the The newest Suzuki motorcycles were on display with the the “true voice” of drivers, lets them log the actual fuel brand has fit well with local needs and tastes. By opening the GSX-R1000 attracting the most attention but with many efficiency of their cars. The Baleno, with the BOOSTERJET new hub, Suzuki Katana Tower, Suzuki’s reputation for superb visitors also favouring other popular models from the V-Strom engine, has been chosen as the best model that performs capability, modernity, tenacity and entrepreneurship will be 650 to the Burgman 650. Suzuki racing bikes were also closest in real world fuel consumption to the advertised further enhanced. viewed close up by admiring visitors. It was a great day for Suzuki and motorcycle safety in Hungary. official figure. More than 2,500 models and engine configurations were tested by car owners.

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