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small screen News Digest of Australian Council on Children and the Media (incorporating Young Media Australia) ISSN: 0817-8224 No. 270 November 2010 New Australian conference Hungry Jack’s again.....and again! STOP PRESS The recently formed Junkbusters organi- Scared, sleepless & hostile: Children, sation has announced its first successful R18+ for games? Review first violent/frightening media & public policy complaint against the advertising of junk food to children. The Standing Committee of Attorneys Tuesday March 1 2010, 9am - 5pm General in Canberra on December 10th NSW Teachers Federation Conference Centre Hungry Jack’s has been found to called for a review of games guidelines, in- 37 Reservoir Street, Surry Hills NSW 2010 have breached the Australian Quick cluding taking into account the difference Service Restaurant Industry Initiative for in nature of films and games, and the inter- With international researchers Prof John P Murray, Responsible Advertising and Market- activity of games. to be considered at their Associate Prof Doug Gentile, Prof Ed Donnerstein, ing to Children. The Advertising Stand- next meeting and Australian academics Dr Wayne Warburton, ards Bureau has ruled that two Hungry Dr Sarah Blunden, Richard Eckersley , Prof Eliza- Jack’s advertisements- one for a Kids Club http://www.scag.gov.au/lawlink/SCAG/ll_ beth Handsley. Chaired by Prof Alan Hayes. Meal Snoopy toy and another for an Iron scag.nsf/pages/scag_index Man toy have been found to breach the Watch our website for more information. Meanwhile, the Australian Obesity Policy Initiative to which Hungry Jacks signed up To be placed on the mailing list email Coalition has revealed that major food [email protected] in August 2009. outlets, including Hungry Jacks, are The ads were run in the children’s targeting children under the age of 12 Know Before You Go magazines K-Zone and Totally Girl whose through direct mail as part of online As usual, a number of films aimed at audience is 8-11 year olds. The Bureau marketing campaigns to pre-teens that children are being released for the holidays, stated that the advertisments are clearly include special offers, free food vouchers and ACCM reviewers are busy checking directed primarily to children. The recent and competitions. them out. breaches follow on from previous ones in This practice was highlighted in a submis- December 2009 and February 2010. So far we have found two G-rated films sion to a Senate inquiry on privacy laws suitable for under eights, both of which are The Advertising Standards Bu- made by the Obesity Policy Coalition. The showing infrequently at selected cinemas: reau’s case report can be read at submission can be found on the senate http://122.99.94.111/cases/0427-10.pdf. website at • Fireman Sam: The Great Fire of http://www.aph.gov.au/senate/commit- Pontypandy (which has some The Junkbusters website is http://junkbust- tee/fapa_ctte/priv_exp_drafts/submis- slightly scary moments) ers.com.au/ sions.htm • Dorothy the Dinosaur Meets Santa Claus Parents should be warned that he recently CHOICES FOR CHILDREN : a survey of the views released Harry Potter and the Deathly Hal- of parents of young children about what’s on TV lows is rated M and was found by our re- viewer to be unsuitable for children under The Australian Council on Children and the Media is conducting a national 13, with parental guidance recommended survey to gather information about the views of parents in regard to choosing quality 13-15 due to supernatural themes, violence television programs for children. including torture, and disturbing scenes. We are particularly interested in your view on programs available for children Our reviewer found the latest film in the under the age of 8 years. Narnia Chronicles: The Voyage of the Dawn- We would like to find out : treader unsuitable for children under 10 • what you think is good quality TV for children because of violence and scary scenes. • whether you think there are good quality programs currently Reviews of the following releases will be available for children available soon • how you find good programs for your children to watch • Megamind (PG) • whether you think all age groups under 8 are equally well catered • Tron: Legacy (PG) for in terms of program offerings • Gulliver’s Travels (PG) • how you would improve TV offerings for children • Tangled (PG) • how you manage TV viewing so that your children see programs appropriate for their stage of development Reviews can be found at The survey is online at www.childrenandmedia.org.au http://www.youngmedia.org.au/me- It will take between 15-20 mins to complete. diachildren/07_04_choose_films.htm Use the “Choices for children” online survey button. HOLIDAY FILMS - GUEST EDITORIAL: NEW AUSTRALIAN CONFERENCE KNOW BEFORE YOU GO ON CHILDREN AND MEDIA JOHN P MURRAY ON THE US SUPREME CHOICES FOR CHILDREN SURVEY COURT & VIOLENT GAMES CLASSIFICATION INQUIRY small screen November 2010 p2 GUEST EDITORIAL The Supreme Court of the United States—A York banned the sale or hearing on video game violence: Some distribution of pornography/ no. 270 November 2010 sexually explicit material reflections by John P, Murray, Ph.D. to minors, using a common small screen On 2 November 2010, the Supreme Court of the sense approach concerning the harmful effects of such Editor: Barbara Biggins OAM United States heard oral arguments in the case of Compiler: Caroline Donald Arnold Schwarzenegger, Governor of California material on young minds) Editorial Board: Barbara Biggins, v. the Entertainment Merchants Association. or whether the California Jane Roberts, Judy Bundy, This case was at the Court on appeal from the 9th Law must be reviewed under “strict scrutiny Elizabeth Handsley. Circuit Court of Appeals in Sacramento California (which would require a high standard of proof of harmful effects in order to avoid First small screen is published at the and concerned the right of the sovereign State beginning of each month and of California to ban the sale or rental of violent Amendment prohibitions). All rather technical reports on the events of the video games to minors, under the age of 18 in a legal sense, but under strict scrutiny it would previous month 11 issues per years. The video game industry claimed that the be very difficult to meet the rigorous proof of year (Dec/Jan double issue) law was unconstitutional and violated their First specific harm. Published by Amendment rights to free speech…the Circuit So, we are awaiting the decision of the 9 Supreme Australian Council on Court agreed with the video game industry and Court justices. That decision is not likely to be Children and the Media the State of California appealed to the Supreme released until the end of the current term of (ACCM) Court to reverse the lower court’s ruling and PO Box 447 the Court, which would typically not be until affirm the State’s right to protect its youngest Glenelg 5045 June, 2011. I will not name the six Justices who citizens from harm. South Australia I think will vote in favor of California—because [email protected] I attended the Supreme Court hearing along with I don’t want to give away my “secret powers” of www.youngmedia.org.au observation! Tel: +61 8 8376 2111 two colleagues—Professors Ed Donnerstein and Fax: +61 8 8376 2122 Dale Kunkel—who have a long history in the Helpline: 1800 700 357 area of research on this topic. After the hearing we gathered to discuss the likely outcome in ACCM is a national, non-profit community organisation. this case. The Supreme Court is composed of Its mission is to promote a nine Justices and they vary in political emphasis quality media environment for from liberal to conservative, but this case and Australian children. the issue of violence cuts across lines of political ideology. The central issue in the case is whether No part of this publication may be reproduced without the constitutionality of the law must be reviewed permission of the Editor. under the “Ginsburg Standard” (which refers The Supreme Court of the United States, interior of the Contributions are welcome. to a landmark case in which the State of New courtroom with nine empty chairs for the Justices How can I tactfully ask our family not to give they’ll likely appreciate any insight you can offer ACCM’s services are my kids character toys? as to what to buy your child. (Holiday shopping can be stressful for even seasoned relatives, supported by a grant We thought that parents might like to read the no matter how many gifts they’ve given in the from the answer to this question given by Dr Michael past!) Provide them with suggestions as to what South Australian Rich, Director of the Center on Media and Child your unique child really wants: Opt for toys that Government Health at Children’s Hospital Boston USA on encourage creative, imagination-fueled play and the “Ask the Mediatrician” website where he independent and collaborative learning. Books, and a panel of experts answer parents’ questions board games, art sets, instruments—these are just about media and health. a few great potential presents for kids of all ages. ACCM’s Web Page and Q: I don’t want to seem ungrateful, and I know Also, it’s absolutely OK to tell your family Broadband access my children would probably like the Dora or directly that you’d prefer they not get the are supported by its Batman version of toys, but I just find that sort of character versions of whatever toy they choose, Internet Service Provider commercialism unnecessary. How can I tell my even if they know your child is a fan of the show family that we’d prefer they not get the character or movie.