Leigh Ferreira New York, NY 646.322.5143
[email protected] _________________________________________________________________________________________________________________ Tech savvy strategist with experience in consumer marketing, advertising (online/offline), video and branding with emphasis on web/mobile, social media and content partnerships/distribution. Possess deep subject matter expertise in Technology, Media/Entertainment, Retail, CPG and Financial Services based on clients/accounts/companies served: –92Y –AGT International –Ann Taylor –Apple –Capital One –Facebook –General Mills –Google/YouTube –harman/kardon –IAB (Interactive Advertising Bureau)/NewFronts –JP Morgan Chase –Kodak –Mattel (Barbie, MyScene, Mattel Corporate) –Pangea Day, a TED Prize –Pokemon –TED –Visa EXPERIENCE Consultant Strategist January 2013 to present • Creating a social media/content marketing strategy for Dialsmith (research/technology company) to help them grow their audience and promote their research insights/best practices/thought leadership • Developing a strategic plan (business/monetization, website, advertising/media, social media, PR) for Grieveway, a community for grieving • Worked with the NYC Mayor’s Office of Media & Entertainment/NYCEDC Center for Urban Innovation/NYC Media Lab, Datvized and VR Valley in Montreal to develop a NYC VR/AR initiative that promotes VR/AR working being done in NYC as well as offer support to companies/their projects and provide educational programs to expose NYers to VR/AR. The project has since evolved