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Youth of North -East India youth of north-east india DEMOGRAPHICS AND READERSHIP youth of north-east india DEMOGRAPHICS AND READERSHIP In Correlation with YOUTH OF BIHAR AND MAHARASHTRA Follow-up Report of National Youth Readership Survey Published by National Book Trust, India in association with National Council of Applied Economic Research youth of north-east india DEMOGRAPHICS AND READERSHIP In Correlation with YOUTH OF BIHAR AND MAHARASHTRA Follow-up Report of National Youth Readership Survey Published by National Book Trust, India in association with National Council of Applied Economic Research This Study has been undertaken under the National Action Plan for the Readership Development among the Youth (NAPRDY) mooted by Natioanal Book Trust, India with its motto `Bringing Youth and Books Closer’. All rights reserved, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and / or otherwise, without the prior written permission of the publisher. ISBN 978-81-237-0000-0 First Edition 2012 (Saka 1934) © national book trust, india and national council of applied economic research, 2012 Rs. 000.00 Published by the Director, National Book Trust, India Nehru Bhawan, 5 Institutional Area, Phase-II, Vasant Kunj, New Delhi - 110 070 CONTENTS Study Team .......................................................................................................................................vii Foreword............................................................................................................ ���������������������������������ix Preface............................................................................................................ ������������������������������������xi Acknowledgements ............................................................................................. ����������������������������� xiii List of Tables.................................................................................................... �����������������������������������xv List of Figures.................................................................................................. ��������������������������������xxiii Chapter 1: Introduction ........................................................................................................ 1 The North-East Region and Its Uniqueness ......................................................................1 Background of the Study ....................................................................................................2 Key Objectives ....................................................................................................................4 Structure of the Report ......................................................................................................6 Chapter 2: Reading Interests and Media Consumption Behaviour ......................... 7 Estimate of Population (aged 10 years and above olds and over) and Its Distribution Across Age-Groups ...................................................................................7 Distribution of Population (10 year olds and over) Across Education Levels .................9 Leisure-Book Reading Among Literates (10 year olds and Over) ................................. 10 Newspaper Reading Among Literates (10 year olds and over) ...................................... 14 Subscription to Newspapers and Magazines .................................................................. 16 Major Source of Information .......................................................................................... 19 Chapter 3: Demographic and Socio-Economic Characteristics of Literate Youth .. 21 Estimates of Literate Youth for Different North-Eastern States .................................. 21 Age Distribution of Literate Youth ................................................................................. 22 Activity Status of Literate Youth .................................................................................... 23 Educational Attainments of Youth in NE Region .......................................................... 26 Reasons for Discontinuing Studies by Literate Youth ................................................... 27 Role of English language in Education and Employment .............................................. 30 Whether the Literate Youth have a Relaxed Day-To-Day Life? ..................................... 32 Employment in NE Region .............................................................................................. 33 Employment Rate in NE Region ..................................................................................... 33 Reasons for Unemployment Among Literate Youth ...................................................... 34 NREGA: A Social Security Scheme for the Rural Unemployed ...................................... 35 YOUTH OF NORTH-EAST INDIA Chapter 4: Reading Habits and Preferences ....................................................... 37 Higher Readership In North-Eastern States .................................................................. 37 Frequency of Reading Leisure Books .............................................................................. 38 Time of Reading Leisure Books ....................................................................................... 39 Broad Genre of Books Read ............................................................................................. 41 Reading Enjoyment and Self-Rated Reading Skill of Literate Youth ............................ 47 Library Membership and Frequency of Library Visits ................................................... 49 Factors Influencing Book Buying .................................................................................... 51 Perception of Literate Youth Regarding Leisure Book Reading .................................... 55 Profile of Literate Youth and Readership ....................................................................... 62 Factors Motivating the Youth to Read ............................................................................ 66 Preferred Language for Reading Books .......................................................................... 71 Chapter 5: Exposure of Literate Youth to Media and Reading Materials .............. 73 Interest and Information Level of Literate Youth in Different Topics/Issues .............. 73 Exposure of Literate Youth to Media .............................................................................. 81 Chapter 6: Life Style and General Perception ................................................... 101 Satisfaction from Overall Achievements in Life .......................................................... 101 Youth’s Interest in Science ............................................................................................ 102 Youth’s Interest in Medical Research ............................................................................ 103 The Issue of Global Warming......................................................................................... 104 Awareness about imbalance in Bio-diversity ................................................................ 106 Government’s Role in Reducing Emvironmental Pollution ......................................... 107 Views Regarding Caste - based Reservation Systems .................................................. 108 Perception Regarding the Role of Publishing House in Society .................................. 111 Awarness about Government Schemes/Policies Towards Youth. ............................... 114 Chapter 7: Likelihood of Leisure-Reading: Impact of Demographic and Socio-Economic Factors �����������������������������������������������������������117 Methodology .................................................................................................................. 117 Findings of the Econometric Analysis .......................................................................... 119 Chapter 8: Looking Ahead................................................................................ 125 References ....................................................................................................................................... 143 Appendix I: Glossary........................................................................................................................ 145 Appendix II: Survey Methodology .................................................................................................... 149 vi Study Team team leaders Rajesh Shukla Palash Baruah project advisors and consultants V. T. Prabhakaran Mridusmita Bordoloi i t support Bijay Chouhan project-incharge, naprdy Kumar Vikram Editor, National Book Trust, India Disclaimer: The findings, interpretations, and conclusions expressed are those of the study team and do not necessarily imply endorsement by NCAER or its Governing Body. FOREWORD National Book Trust, India was established in 1957 by our first Prime Minister Shri Jawaharlal Nehru as part of the mammoth nation building exercise that was taken up immediately after the independence in the social, political, economic and cultural fields. The idea was to create a public funded institution that could create good books, make them available to the general readers at the affordable prices and which would keep finding ways to understand and meet the reading needs of the masses at large. I think that of all
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