The future of Housewares is quickly moving T echNology toward the Smart Home. Connectivity IoT Technological Advances and Trends is being incoporated into products all oNSUMer around the home – from light bulbs to C Smart Home Impacts on Consumer Life coffee brewers, from thermostats to ovens – connected products, once only S ecUrity a dream, are fast becoming reality. Staying Secure in a Connected World

T reNDS Emerging Trends in the Smart Home

D irectory Smart Home Exhibitors Letter from the Editors

The Smart Home is Here: What Consumers Want

he U.S. smart home market has Lighting— Home lighting plays an Safety— 60% of buyers say they want entered the mass market phase important role in our lives throughout smart home products to help them Tof consumer adoption, and by the day, whether we’re in need of bright monitor their homes via their smart some estimates will approach $40 whites while we’re preparing food in phone. Cameras, video doorbells. 63% billion(USD) by 2020. Americans the kitchen or warm hues while we’re want smart locks and alarms and 56% purchased millions of devices this year, dining. Bulbs that can adjust to the want carbon monoxide detectors. looking to save time, money and task at hand are a bright idea that’s Safety is definitely on the smart home energy. The future of smart home improving the lives of homeowners. buyer’s mind. devices features several emerging Culinary Arts Coming Home— Convenience— Imagine being able to trends, including: Culinary accomplishments once connect to your refrigerator camera to Assisted Cooking— Products are relegated to restaurant chefs with fancy allow you to see inside from the being embedded with smart sensors equipment are now available in the grocery store or never having to place that control exact time, temperatures home. Sous-vide, molecular a coffee pod order because your and even the humidity needed to gastronomy and 3D printed food are connected appliance knows your properly cook a meal. Consumers can some examples. pantry’s “inventory” based on your take a back seat while connected consumption. Voice Control— Voice control has devices use their smarts to help in the exploded in popularity, with many The Internet of Things is on display at kitchen. devices now including Amazon’s Alexa, the International Home + Housewares Home Health— The quality of our Google Assistant and Apple’s Siri. The Show. The IHA Smart Home pavilion indoor air and water, and its ability to ability to control your home by features innovative product suppliers impact our health and sleep, is speaking commands is starting to and developers showcasing products something that consumers are deliver on the promise that we’ll be that demonstrate fresh ideas and becoming increasingly concerned able to control our devices through designs. In addition, a strong about. Devices that monitor and sound rather than touch. educational program further correct poor air and water quality are in showcases trends and technologies demand. surrounding this movement. Don’t miss all the housewares industry has to offer.

2 Table of Contents

Home Smart Home ...... 4-6

T echNology Cleaning Up: How Robot Vacuums Work and What’s Next ...... 7-8 Housewares Are Becoming Connected. Is Your Company Ready? ...... 9-11 Speak, Swipe, Smile: How Virtual Assistants Are No Longer Just About Voice ...... 12-13 Technological Advancements in IoT Transforming the Way Consumers Interact With Their Products ...... 14-15

C oNSUMer Being Smarter About Smart Home ...... 16-17 How to Succeed in the Kitchen Without Really Trying: The Joys (and concerns) Over Assisted Cooking ...... 18-19 Mass-Market Adoption of the Smart Home: Are We There Yet? ...... 20-21

S ecUrity Advancements in Smart Security Creating a Safer Smart Home for Consumers ..22-23

T reNDS Ten Kitchen Tech Trends to Watch for in 2018 ...... 24-26 Continued Innovation Crucial to Smart Home Device Adoption ...... 27-29 What’s Ahead for the Smart Home in 2018 (and Why It Matters for Your Brand) ..30-31

D irectory Smart Home Pavilion Exhibitors ...... 32-38 Smart Home Exhibitor Directory ...... 39 Educational Schedule ...... Back Cover

3 Home Smart Ho me

By Michelle Hespe

arley Knobloch knows a thing or two about smart homes: CShe’s consulted with HGTV on their annual HGTV Smart Home build for years, and is a regular tech contributor on the Today Show. Her home, a blend of California cool and high tech, was just featured in Good Housekeeping. To Carley, “A truly smart home is as beautiful as it is intelligent — the gadgets fade into the

background, and come forward only to © Carley Knobloch add convenience, safety or assistance — you just feel like life is easier.” to the demographic at which they are becoming less expensive, it’s easier There are four trends in Smart Home innovations that Carley feels are aimed,” she explains. “This requires than ever to test things out before prominent right now and believes they that companies be more nimble and something goes to market. “With will develop further in 2018. open to feedback, but the reward is things such as 3D printing and virtual that consumers are invested in your reality, customers can send in ideas to product before it even hits the shelves. brands, and brands can react, Trend 1: Consumer Before this, brands had to cross their prototype and test quickly. Consumers Involvement from the fingers that they got it right—now they might say to a company, ‘I wish your know what the consumer does and product did this or that’, and then Get-go doesn’t want.” It was not long ago that the consumer companies can either embrace that only became involved in a product Carley also says that with prototyping suggestion or not.” when it was released into the market. Once they could buy it, they could rate it, share their experience and offer feedback to the company that created it.

Today, with tools like Kickstarter, Indiegogo and GoFundMe, Carley explains that brands involve consumers with the product from the beginning, when concepts and innovations are being formed and prototypes are being experimented with.

“More and more consumers want to be involved in the development of products, and essentially it means that the end-results are precisely targeted

4 We speak with Carley Knobloch, a smart home expert and consultant, about four trends that she Trend 2: Subscriptions & the re-ordering for you,” Carley says. “Your coffee maker will know when expects to gain Replenishments you’ve run out of pods and BOOM! traction in The next trend that Carley speaks They’ll turn up on your doorstep. Auto- technologically about is how more and more replenishment will soon be common; companies are creating products that many big brands will bring this advanced homes have replenishment options; convenience to market soon.” essentially, a consumer subscribes to a during 2018. brand and product, and connected Carley explains that Amazon is the appliances will re-order associated most equipped to move quickly on this, products when the consumer runs out. as their personal assistant Alexa is tied Trend 3: A Mobile The coffee maker is a perfect example. to the massive e-commerce store (as Lifestyle Once upon time, a consumer would compared to Apple’s HomePod or Our phones are with us always, so it’s buy a coffee maker and then buy Google Home), and so it is making no surprise that appliance companies coffee beans or ground coffee to use in many alliances and growing rapidly. their machine. Keurig, Nespresso and are leveraging the power of apps to Carley says it will be interesting to see others revolutionized the entire industry help us control our appliances, and which brands team up with multiple by creating machines that use unique keep us engaged. partners and which ones remain loyal coffee pods, which are re-ordered by “There are many products on the the customer. to one brand. For instance, Whirlpool market that are operated by an app on might create dishwashers that only re- “From taco shells to frozen yogurt your phone. An example is a toaster order dishwashing tablets from one makers, companies have a new that comes with an app, so that you revenue source through replenishment detergent-maker, or they might create can operate the toaster from afar. You along with the sale of their hardware, machines that allow you to re-order the might think why would I need an app and now the machine can actually do detergent of your choice. that turns my toaster on and off?”

5 Home Smart Home continued “More and more consumers want to be Carley laughs. But, if you are busy with a baby in another room and smell the involved in the development of products, toast burning, it’s easy to shut it down and essentially it means that the end- without getting up. results are precisely targeted to the “The Vitamix Perfect Blend Smart Food Scale can help you create the perfect demographic at which they are aimed.” smoothie without having to measure ingredients,” she explains. “Add bananas and the app will tell you when there’s enough. You put ice in, and it tells you when to stop. This kind of knows how to get the outside of the “It’s a miracle!” Carley says with awe. smart product can help people have fish you’re cooking crispy, then reduces “We can talk to our appliances, and success in the kitchen, which reduces the heat to cook the interior perfectly. I they can learn how we like to prepare trips for take-out or restaurant food, so watch and learn. People who can’t dinner and replicate results, it’s it saves time and money.” cook have a better chance of creating incredible what is happening. Plus, nice meals, so it’s a great way to get Carley likes that this new trend is also thanks to voice control, anyone in the helping people learn how to cook, and people in the kitchen. If it gets more house can tell the oven what to do, getting people cooking more in people cooking at home, I am all for it!” instead of just the one person who had general. the app installed.” “I like to cook if I know I am going to Trend 4: The Power of Carley has young children and explains have great results—there’s nothing that at first they had no interest in worse than failing in the kitchen and Voice things such as controlling the window serving a meal you’re not proud of,” It’s a trend that is literally booming, shades or lights. “But as soon as they she says. “With the Heston Cue Smart voice-activated personal assistant-like realized that they could talk to the Cookware, Induction Burner and app products are taking center stage in the house and it would obey their for instance, you learn as you go. It Smart Home. commands, they were really into it. They now love talking to the house and trying to out-smart it.”

Carley is excited about how voice control is already changing how we source recipes. “Say, ‘find me a recipe for chocolate chip cookies’ to Google Home, for example, and a highly- ranked recipe will come up, setting you up for the best chance at success with minimal search and effort. Then we’ll get step-by-step instructions, without having to open a phone. Soon we may be at the point that we can ask, ‘Hey Google, do we have all the ingredients we need to make cookies?’ and our kitchen will know. Voice control is bound to change how we do everything in the kitchen—the Jetsons lifestyle isn’t too far away.” n

This story originally appeared in Inspiration 17.2.

6 T echNology Cleaning Up: How Robot More sensors, more cameras and more Vacuums Work and What’s Next artificial intelligence

By Carley Knobloch will make these cleaners more powerful and smarter than ever.

sufferers who find that vacuuming kicks up allergens in the home, making it hard to breathe. Plus, they’re ideal for those who can’t physically handle a heavy vacuum. More expensive models tend to have greater suction power, better brushes (which means they’ll get into corners more thoroughly), and the ability to ride over the edges of rugs or avoid n 2002 when they hit the scene, thorough by assessing your room, then cables without getting stuck. They also robot vacuums were the stuff of figuring out exactly where to go. Many have larger dustbins, so users don’t Icuriosity and silly videos of cats who can be programmed to run regularly at spend too much time emptying the climb on them and sail around the the time you prefer, and some come units, and their batteries hold a charge house. They’re not the stuff of viral with Wi-Fi so they can be programmed longer. Many can even dock videos anymore: With major from afar. A “dirt sensor” in certain themselves to charge when they detect technological advancements, boosted models electronically locates areas that their batteries running down. A vacuum power and prices falling, robot vacuum need repeated sweeps (so it won’t that knows when to call it quits means cleaners are becoming a mainstay in ignore a pile of Cheerios underneath you won’t find it konked out in the American homes. A recent study, in the high chair). Many robot vacuums middle of your living room. fact, shows that one-in-five household can locate the edge of your steps and vacuums is robotic. How these whirring stop before sailing over, and will slow disks work, and how effective they are, down and pivot before they plow into a The Future is a topic that increasingly interests table leg or cabinet. Better quality vacs As of now, robot vacuums can’t move consumers as they decide if a robot can even tell when they’re finishing one your sofa to clean below it (though if it’s vacuum is right for them. room and starting another, so a room low enough, it will scoot right under!), isn’t left half-finished. or remove clutter from your floor before starting—that’s still work for the How they work consumer. In the future, a robot All robot vacuums use either sensors or But do they clean well? vacuum might know the difference a combo of sensors and cameras to Robot vacuums tend to be stronger between a chair leg and a fancy “map” your floor. Cheaper, camera-free and more thorough than many first- ceramic vase—it would dust one and models move in mostly random time users expect, partly because they gingerly dodge the other. Through patterns, bouncing off walls and spend more time vacuuming than a machine learning, it might also adapt to spiraling across the landscape. human would. They pick up dust and clean your high-traffic, dirt-intensive Camera-bearing models are pricier, but pet hair with ease, and they’re a areas more intensely, without you they make cleaning faster and more godsend for asthma and allergy having to tell it to do so. Finally, voice

7 T echNology

Cleaning Up continued

control is a natural extension, where Another concern is the current boost the popularity of these smart telling your vacuum when to enter a limitations that a robot vacuum is appliances. Their agency and AI is room to clean it up becomes an option. burdened with. Namely, that it can’t improving year after year, and in the More sensors, more cameras and more really do all the vacuuming in the near future, they’ll likely be as powerful artificial intelligence will make these house. If you have a sunken living as your upright and as thorough as you cleaners more powerful and smarter room, a step up to your kitchen or a are at cleaning every corner of your than ever…at some point we might all flight of stairs, you’ll be faced with the home. just let the robots take over the reality that your robot vacuum can be a Plus, they’ll still be endlessly amusing arduous chore of sweeping up. help to you but can’t replace your need to vacuum entirely. Many robot to your cats . n vacuums come with sensors so that Addressing Concerns they don’t tumble downstairs while Though consumers are warming to the cleaning upper floors, but you’ll still idea of robot vacuums (annual sales have to carry your device from floor to are forecast to rise from $1.5 billion in floor if you want it to clean the whole 2016 to $2.5 billion by the end of 2021, house. according to research by Future Market Robot vacuums are a Insights), there are some concerns. The marvel and promise to issue of privacy is one that needs to be help you clean your addressed, as consumers are home without having to increasingly worried that their home is lift a finger. Yet, as with being “mapped” by robot vacuums and any new technology, that data is being shared with other concerns persist and companies. Imagine if your vacuum price is always a factor. was sharing square footage, the Education, positive relative of your children, presence of testimonials and radical pets and even the brands it detects in transparency with your home…it would be a windfall for consumers about how marketers. As consumers get savvier their home data will be about exactly what these devices are used, are just some of “seeing,” earning their trust will be the the ways manufacturers key to getting them to bring a device can build trust and home.

8 T echNology Housewares Are Becoming Today’s kitchen becomes increasingly Connected. Is Your Company connected, a resulting combination of new Ready? content formats and By Michael Wolf next-gen interfaces is starting to change consumer behavior.

point of consumption in the home. Consumers are not only transitioning to subscription models and auto-ordering of consumables, but increasingly relying on virtual assistants like Alexa to help them go shopping. Longer term, many will allow appliances to order products through algorithmic purchasing based on preferences, current needs and past behavior. he housewares industry is How does a housewares brand prepare changing, but I wouldn’t blame Connected Commerce for an era of more connected Tyou for missing it. That’s because Through the arrival of embedded smart technology, virtual assistants and commerce? If your product uses a industry evolutions happen subtly and consumable, start by finding ways to connections to online commerce slowly and, as a result, it’s often easy to plug your product into API-powered systems, we are seeing the point of miss the big shifts. Most of us, after all, commerce systems enabled by are busy doing our job. sale going from the cash register to the

But the old adage “the days are long but the years are short” applies just as much to market evolutions as well as it does to life. If you don’t pay attention to the longer arc of change in your industry, chances are you’ll miss how e-commerce, cloud computing, Internet of Things, artificial intelligence and data are changing the way business is being done.

How can you prepare for the future? Below are five of the most transformative changes underway in the housewares industry and a couple suggestions on how to future-proof your business and not get left behind.

9 T echNology

Housewares Are Becoming Connected continued

Amazon, Google and Walmart to give your customers more options. Understand how consumers are embracing new interaction paradigms like voice control. Most importantly, work with your consumer packaged good partners to create low-friction ways for consumers to buy their products.

Connected Content It used to be that physical product companies didn’t need to worry about creating content. As most know, that’s changed over the past decade as the Internet has forced companies once focused primarily on hardware to develop content strategies for marketing, community development and thought leadership.

Now, even that may not be enough. diagnostics and upgrades of pervasive, devices get more That’s because as today’s kitchen appliances in the field, more and more connected, computers sit in everyone’s becomes increasingly connected, a modern housewares companies are pockets and businesses become resulting combination of new content embracing these changes and required to use software to optimize formats and next-gen interfaces is considering new business models and compete. starting to change consumer behavior. previously thought impossible. Consumers are using digital discovery His point, made in 2011, is as true formats to learn, shop, cook and The good news for retail and channel today as ever and, have no doubt, manage their lives, and as a result, partners is these new approaches open applies to the housewares industry. content is being created specifically for up exciting opportunities those selling Products from ovens to refrigerators to consumption through apps, voice housewares products to the consumer. washing machines are now being By becoming the onboarding part for upgraded in the field, adding new interfaces and on new screens such as product companies for new features that weren’t available when the the Amazon Echo Show. New market subscription services, sharing economy consumer left the store. But it’s not just entrants like Tasty are becoming models and more, channel players can connected devices. Recipes are going competitors with traditional also possibly increase their total from a set of instructions on a dead housewares makers, while big margins by taking part in ongoing piece of paper to dynamic meal guides appliance companies like monthly recurring revenues. with built-in shopping capabilities. Whirlpool/KitchenAid are investing in Food companies such as Campbell’s companies like Yummly. are developing software apps for voice Invest in Software (Or assistants and connected devices to New Business Models Find a Partner Who Can) build communities and retain customers. Cookware companies like Perhaps the biggest change in the The founder of Netscape, Marc Hestan are building software platforms connected housewares industry is the Andreessen, once famously wrote, to enable their devices to talk to build emergence of new business models. “software is eating the world.” His appliances. Whether that’s the ability for appliance point, made through an op-ed in The makers to enter adjacent categories New York Times, is that every company While most housewares companies do like food delivery, access consumer will eventually become a software not typically have in-house software usage data or perform remote company as computing becomes more expertise, it’s not too late. Today there

10 Perhaps the biggest change emerging from a smarter, more connected kitchen and food industry is the arrival of real-time consumer data.

usage data for its Joule sous vide appliance. The chart at left shows how the company is able to understand the are a variety of solution providers of real-time consumer data. most commonly cooked meal on, say, providing technical expertise and In the past, housewares and packaged Saturday, and monitor how its own turnkey platforms. While companies good providers really had no visibility advertising and outreach campaigns will need to pay close attention that into how consumers used their can impact consumer behavior. their efforts promise to bring significant products once they left the store shelf. value to their customers, it’s important The good news is many housewares Nielsen data provided a rough outline, to start building software strategy with brands have in-house data analytics but like the TV rating system of partners and eventually internally. capabilities. However, most predictive yesteryear, these types of analytics center on traditional channel methodologies are woefully outdated data burnished with survey trend data, and don’t alert us in real time to trends, Embrace the Data but these supposed forward-looking product issues and consumer Perhaps the biggest change emerging data sets are more of a window into the sentiment. from a smarter, more connected near distant past rather than a window kitchen and food industry is the arrival That is all changing quickly. From smart into how consumers are using products countertop electrics today. By embracing platforms that to fridges with expand their view into real-time inventory consumer usage, housewares and management systems consumer packaged good companies to connected homes can understand how consumers are that understand how truly using their products today. we live, we will see a In summary, while today’s housewares flood of highly executives are aware that large scale contextual and up-to- shifts are coming their way, many have the-minute data that yet to transform their businesses. By can be harnessed to beginning to think through strategies bring more value to outlined here and starting the process consumers through of outlining your strategy, you can help these products. ensure that your company will be ready One early example of for what will be a drastically different a company utilizing marketplace in five to 10 years. n data derived from in- Michael Wolf is founder of the Smart home consumer Kitchen Summit, the leading event behavior is focused on the future of food, cooking ChefSteps. The and the kitchen. He can be reached at company is able to [email protected]. aggregate and monitor consumer

11 T echNology Speak, Swipe, Smile: How Virtual Assistants Are No Longer Just About Voice

By Chris Albrecht

mazon’s Alexa plays a central millions” of its Home devices just a voice walking you through a role in my family’s morning throughout last year. According to a recipe, you can see accompanying Aroutine: she tells us the weather, recent study by NPR and Edison photos and videos to demonstrate plays the radio and sets timers so we research , roughly 39 million people (18 technique and what the end product can catch the bus. Alexa is great for and older) in America own a smart should look like. Since all of these simple tasks, but she and other smart speaker, and 65 percent of those screens have touch capabilities, they speakers stumble when it comes to surveyed “wouldn’t want to go back to will make more general tasks like more complicated requests. That’s just life without their smart speaker.” swiping through music and news much a limitation of having only a voice and easier and faster than saying “next” But in a room like a kitchen, voice speaker interface. every time you want to skip ahead. assistance only gets you so far. Think But the way we interact with Alexa and about trying to put together a recipe by Both Amazon and Google already Google Home is about to undergo a just listening. Sure you can do it, but recognize this and are adding screens dramatic shift as those devices add listening to a set of instructions is not to their smart speakers. Amazon screens and cameras. In doing so, we’ll the best way to make a meal. Enter the released its Echo Show last year, and move from talking and listening to our kitchen screen, which is fast becoming the smaller Echo Spot in time for the virtual assistants to looking, touching a big trend this year with LG and holidays. Instead of making its own and smiling to get what we want. Samsung building them into their device (for now, anyway), Google is fridges, and GE unveiling its giant being built into new smart displays Smart speakers like Amazon Alexa and monitor that’s meant to hang over your from JBL, Lenovo, LG and Sony. Google Home are quickly crossing over oven. into the mainstream. Amazon touted These smart displays will also come that it sold “tens of millions” of Alexa Screens will add a much needed visual with a built-in camera for things like devices this past holiday season, while component to smart speakers, turning video calling, but eventually, these rival Google said it sold “tens of them into smart displays . Instead of cameras will do more. Touchscreens

12 According to a recent study by NPR and Edison research , roughly 39 million people (18 and older) in America own a smart speaker, and 65 percent of those surveyed “wouldn’t want to go back to life without their smart speaker.”

are good for displaying information, but learning, RFID tags and scent sensors information and items that we want, the “touch” part becomes a little harder will work in unison to automatically with no interaction with us at all. And in the kitchen when your hands are recognize and inventory food in our that will definitely be something to fridge and pantries. These cameras will greasy or covered in cookie dough. The smile about. n smart display camera then could all tie into our virtual assistant of choice become a motion sensor. Rather than to let us know when we’re running out Chris Albrecht writes about startups touching the screen you wave your of items, order replacements and make and foodtech for The Spoon. He also is hand to go back a page, swipe through recipe recommendations. the Master of Ceremonies for Smart a list of ingredients or scrub a video to The interface, in this more extreme Kitchen Summit. In previous roles he the exact part you want. case, becomes invisible and just has been Creative Director for Gigaom predicts and presents us with the and Editor and Staff Writer at Gigaom. In addition to gesture control, the camera could also be used for facial recognition. As each member of the family looks into the smart display, a personalized view of news, messages, reminders and more will appear on the screen.

But these cameras wouldn’t just look at our faces; they will also see the contents of our kitchens. Already LG and Samsung fridges come with internal cameras to show what food you have and help you label it. Machine

13 T echNology Technological Advancements in IoT Transforming the Way Consumers Interact With Their Products

By Dina Abdelrazik

ina Abdelrazik , research analyst constantly be aware of the world algorithms to better understand the at Parks Associates, recently around them. The ability to remotely user’s context, learn consumer Dsat down with Research and monitor and check on the status of patterns and preferences, anticipate Markets to discuss technological events in the home leads to higher consumer needs, incorporate big data advancements in the Internet of Things engagement rates and a stickier analytics across larger ecosystems and (IoT) and how they’re transforming the consumer. proactively take action on behalf of the way consumers interact with their Advances in technologies such as user. Companies are constantly looking products. voice-based assistants and voice-first for new ways to leverage data from devices have flattened the user connected devices to revolutionize the THE CONNECTED interface and improved the user user experience. TiVo, for instance, experience. The way in which it allows pay-TV operators to leverage LIFESTYLE simplifies the user experience by their conversational services to deliver How have technological advancements providing a convenient and familiar a personalized connected affected the adoption, usage and interface across products helps to entertainment experience. By utilizing retention of the smart home? increase retention rates among the knowledge graphs built on metadata accompanying smart home ecosystem. from the consumer’s viewing behavior, Technological advancements in IoT The data derived from such it is able to provide true continue to improve the connected interactions are an important facet. recommendations and anticipate lifestyle. As a result, adoption of smart patterns to streamline content home products and services continue Data analytics serve as a key enabler to discovery. to grow. As of Q4 2016, 26 percent of improving the user experience. The households reported they had a smart more long-term promise of smart Recent developments from companies home device. IoT connectivity and devices is that they can draw on data like Google with the Nest camera and intelligence enables consumers to analytics and machine learning Alarm.com’s acquisition of

14 Assisted sales at the storefront to educate, inform and drive the value propositions of smart home devices to the consumer will greatly influence adoption.

ObjectVideo, a video analytics provider, models, pricing strategies and segment. If these emerging models illustrate how video analytics can distribution channels. Vivint, for prove successful, market players may radically change the user experience. A instance, launched Flex Pay, a respond by following suit. n camera that is able to learn faces has financing option that unbundles the potential to change the way we live hardware costs from service This story originally appeared by working with smart door locks to subscriptions. Bundling initial hardware in Research and Markets . automatically unlock/lock doors. costs with a smart home or security Dina Abdelrazik is a Research Analyst Biometric security and data analytics service subscription has served as a for Parks Associates. She has can work together to provide a primary business model for the participated in numerous smart home seamless user experience by industry; by breaking away from the projects and has authored reports on minimizing disruptions such as false traditional pricing model, Flex Pay alarms. offers an option to consumers that voice assistant technologies, smart alleviates the upfront cost burden by home strategies, home security, and The collection of real-time data across enabling consumers to finance their the SMB markets for Parks Associates, various IoT verticals provides the basis hardware separate from their service a leading market research and for data-driven applications that can subscription. consulting firm. deliver the higher promise of the IoT and connected lifestyle. Another key move by Vivint that addresses the challenge in low consumer awareness is their recent CONSUMER AWARENESS partnership with Best Buy. Their What are the three biggest challenges partnership will bring Vivint’s products facing the IoT market? How will these and staff to the retailer’s locations changes influence the industry and how nationwide, placing at least one will market players respond? employee from Vivint at each of the participating stores to help inform Low familiarity, solutions lacking clear consumers’ purchasing decisions. value propositions to entice consumers Assisted sales at the storefront to and high upfront costs continue to educate, inform and drive the value plague the IoT market. Service propositions of smart home devices to providers and device manufacturers the consumer will greatly influence must address these barriers in order to adoption. grow the industry. The lack of consumer awareness is a great barrier Companies like Vivint serve as a role that must be addressed through model for innovation. The success and effective consumer education and efforts of these companies will help appropriate sales channels. Companies educate consumers on smart home are finding unique ways to address services and devices, which will these issues with new business ultimately expand the consumer IoT

15 C oNSUMer Being Smarter About Smart Home

by Joe Derochowski, The NPD Group

behavior, or another product in their homes, so they need an “ER” – they will have to be bett er , fast er , cheap er , easi er or healthi er than the product or the behavior they are replacing.

The reality is consumers rarely want technology for the sake of technology. There are many opportunities for smart products to add convenience to meal planning, shopping, preparation, cooking, entertaining, eating, clean-up and storage, and that is just related to our food. Whether a product lets us know when food is cooked to the perfect temperature, how many allergens are in the air or allows us to come home to a clean home by controlling the vacuum while traveling, there are many in-home needs ripe for smart technology solutions. Ultimately, it comes down to addressing the “I wish,” “I hate” and “I love” thoughts n the first 11 months of 2017, U.S. chefs” or “very good cooks,” according related to our daily home activities. dollar sales of home automation to NPD’s 2017 Kitchen Audit. products increased 40 percent, with I What does this tell us about the future strong growth across all device types 1, of “Smart” as it relates to the home Value & Price according to The NPD Group’s Retail industry? Pricing fundamentals still apply to Tracking Service. Home automation smart products, and the cost still needs products were among the fastest Given the increase in the number of to fit into the consumer’s budget. selling items during the 2017 holiday people interested in and comfortable Popular home automation products season – over Thanksgiving week and with a variety of smart devices, display the power of price – video Cyber Week, home automation sales combined with the population shifts doorbells 2, home automation kits 1 and almost doubled from the same two that support an increase in people smart lighting 1 are quickly growing weeks in 2016. developing their cooking skills, “smart” is poised to grow. The key to fueling segments within the home automation NPD’s Connected Intelligence data this growth will lie in just how smart we category, and they are generally shows that nearly one in five U.S. are as an industry when we think accessibly priced. When the price internet households currently own a about, develop and present “smart” aligns more closely with the cost the home automation device, up from just home products to consumers. consumer associates with the product 12 percent a year ago*. This trend or behavior, the value becomes a much hasn’t hit the home-products industry clearer concept. Typical category price to the degree it has hit the tech space What’s the “ER”? bands will play a role in the decision- with things like security and monitoring The first thing we need to do is shift our making process and therefore need to products, which account for the largest focus from the technology behind the be part of the price-setting discussion. share of category dollar sales. Only 3 product. In our haste to launch a smart A smart product’s benefits relative to percent of U.S. households have smart home product, we often skip over the the product or behavior should be devices in their kitchen, but just over a step of understanding and addressing taken into account in order to quarter of people are interested in them the consumer need we are trying to understand the value for the consumer, – this is most prevalent among people solve with the product. These products not the value relative to other smart who think they are “accomplished are going to be replacing a consumer devices.

16 One in five U.S. internet households currently own a home automation device, up from just 12 percent a year ago.*

Think beyond the app Today, every smart product has an app – how many apps do we have space for in our lives or on our devices? Yes, having an app tied to our products is helpful, but we need to think broader. We usually use more than one appliance or tool when preparing a meal, so how does your product communicate with others? Imagine a world where a recipe app is designed to communicate with each appliance and coordinate the prep and cook time of multiple dishes so they are ready at the same time. Or, think about how nice it would be to scan your refrigerator and pantry from the office to see if you have the items needed for a recipe and then ordering them for delivery in minutes. Smart technology can bring these kinds of ideas closer to reality for today’s consumers, making everyday tasks much easier. One way of doing this is integrating the ability to work with voice-controlled platforms like the Amazon Echo and Google Home. As of early October 2017, these products have already been welcomed into 15 percent of U.S. internet households, according to information from NPD’s Connected Intelligence. Voice-control makes smart applications easier for even the not-so-tech-savvy consumer. The more linked our products are to one another, the more informa - tion we can gather on the consumer and their usage of the prod - ucts, as well as monitor how well the products and technology are performing. The smarter we are about developing “smart” products for the home, the smarter we can become about how to make im - provements and become more integrated in the consumer’s life. “Smart” is the future for the home industry, but we must be smart and remember that marketing fundamentals still apply. n

1 Source: The NPD Group/Retail Tracking Service, Home Automation, Jan.- Nov. 2017

2 Source: The NPD Group/Retail Tracking Service, Smart Entry, Video Doorbells, Jan.- Nov. 2017 * Includes the core of the home automation category - IP cameras, smart lighting, sensors, power, thermostats, and entry products.

17 C oNSUMer How to Succeed in the Kitchen Without Really Trying: The Joys (and concerns) Over Assisted Cooking

By Carley Knobloch

t’s 6:30 p.m., and I’m pulling a juicy ways to win consumers’ hearts. and go work on a side salad or sauce, roast beef from the oven. The roast knowing the smart oven would take it It will give me back time! With a is perfectly crusted with rosemary from there. Look out—I’d be more of a I family, a job and all the regular and ringed by caramelized onions and risk-taker in the kitchen. demands of life, I often barely have golden potato wedges. I slice into the enough time or energy to get a simple You’ll use up all that food about to buttery-soft meat and practically meal on the table. Letting my go bad! If my refrigerator knows what’s swoon—this dinner deserves a Michelin star. Ambitious for a appliances do the lion’s share of the lying around, or my oven could dial up weeknight dinner? Not if you have the “thinking” about dinner would afford and execute a brilliant recipe based on power of assisted cooking technology. me a few more minutes to help the kids what’s in the vegetable bin, that would Thanks to artificial intelligence baked with homework, or to put those last help me make use of that broccoli I into your cooking appliances, you can emails out into the universe before bought earlier this week or that tofu now program your oven to go into dinner’s ready. The instant the roast is that was hiding behind the miso paste. auto-pilot like you do your car, then done, I’ll get an alert on my app, Help not wasting food would be lean back as it “senses” your dinner, without having to check and recheck incredibly valuable to my conscience then sears, bakes, roasts and warms it it? I’m interested... (and wallet). to perfection. You’ll be more adventurous in the On paper, this all sounds great to Roast beef aside, the path to universal kitchen! Admission: I’ve never actually consumers, but those I’ve talked to acceptance of assisted cooking in cooked a rack of lamb (it seems also feel a bit threatened—like kitchens everywhere won’t be easy. daunting and too expensive to mess technology is asking them to step Consumers are excited, but with a up). I’d be more inclined to give it a try, aside while it takes the reins (and the healthy dash of concern. Below, I’ve however, if all I had to do was place it credit) for putting dinner on the table. outlined some of the joys and concerns into an oven that identified it for me, Sure, on any given day I might be about assisted cooking, along with add a temperature-monitoring probe mopping my brow and complaining

18 Thanks to artificial intelligence baked into your cooking appliances, you can now program your oven to go into auto-pilot like you do your car, then lean back as it “senses” your dinner, then sears, bakes, roasts and warms it to perfection.

about the grind of getting dinner on the quotidian practices of cooking frustration of another overcooked side table (like so many of us do). But I’ve complex, people won’t buy in. dish or burnt entrée. But assisted been honing my cooking skills since I cooking devices have a long way to go Will it restrict my options? Many was a teen and do love the art of it. before consumers adopt them en assisted cooking gadgets require you There is something wonderful about masse. They’ll have to provide just the to use their recipes (which can carry a flipping over a perfectly caramelized right amount of assistance, for the right separate charge, even after you buy steak in a cast iron skillet or feeling a price, to make it irresistible. n their hardware!), their subscription handful of fresh herbs give way to your meals or their cooking tools. That’s a chef’s knife. I don’t want to entirely give tall order for consumers, who may not that experience up, nor the feeling you be anxious to part with their current get when you place a you-cooked meal set-up. Manufacturers will need to be on the table and watch your family tear sensitive to a consumer’s reluctance to into it. take a full leap of faith into their Here are some more concerns I’m ecosystem—offering lots of free hearing about the connected kitchen, functionality, risk-free trial periods and and what manufacturers can do to lots of education, support and good alleviate the consumers’ kitchen moves. nightmares: Will it take away tradition? How will a Is it crazy expensive? Technology smart oven help me make my aunt’s doesn’t come cheap. But when you’re famous meatballs or my Bubby’s asking people to give up what they’re chicken patties? Sometimes food isn’t comfortable with, the tools they’ve just about eating, it’s about history, used for years to feed themselves three nostalgia and tradition. A robot doesn’t times a day? Affordability helps. understand these intangibles, but the humans who are buying them do. Will it make things more Allowing consumers to capitalize on AI complicated? Putting bread in a with their own recipes will make toaster and pushing down a tab assisted cooking tools infinitely more shouldn’t require an app. Ditto for using accessible to the average cook. complicated scales to measure a teaspoon of this and a pinch of that. I want help in the kitchen for sure— The brilliant engineers behind all this who doesn’t? And the technology they machine learning deserve lots of kudos promise is miraculous and will save you for their innovations, but if it makes the not only time and money, but the

19 C oNSUMer Mass-Market Adoption of the Smart Home: Are We There Yet?

By Lou Lenzi, FIDSA

he Consumer Technology Association predicts significant Tgrowth in the sales of smart home technologies, forecasting 29 million units shipped into the channel in 2017, an impressive 63 percent increase over last year. Revenue forecasts are equally robust at $3.5 billion, a 57 percent increase over last year.

Such dramatic growth forecasts have met with skepticism. Anyone even casually familiar with the category knows that smart home technologies have been with us for decades, with periodic industry attempts to drag the market from the hobbyist to the masses. This is not the first time a technology platform refused to go away while striving for broad commercial acceptance. Artificial intelligence and virtual reality come to that would be the envy of any market. interest with a resurgent housing mind. After a grand entrance decades market and homeowners investing in ago, they both labored on in obscurity, The right price: a qualified check in home improvement, and the outlook for recently enjoying a red-carpet style the box. This is a subjective call. On smart home tech acceptance is comeback through advancements in one hand, the underlying technology encouraging. their supporting technologies. and product offer is an amazing value, but watch your neighbor’s face when With all of these boxes checked – So, is the Smart Home feeling like a presented with a $49.99 price tag on readily available well-designed real consumer business, or will it an A19 smart light bulb. Clearly, the products, continually declining prices experience a flameout similar to 3D TV price curve is heading in the right with recognizable consumer benefits – of a few years a back? Let’s start with direction and accelerating, but this that old and familiar mass-market the category is poised for double-digit piece of the equation is a half-check. requirement checklist, “the right growth and mass-market acceptance. product at the right price at the right The right place: a big, bold check. The Perhaps. An argument can be made place at the right time” and go from average consumer does not have to that smart home tech will only take there. hunt for smart home tech. It’s hold when it delivers a comprehensive, everywhere, from prominent end-cap connected experience that integrates The right product(s): check the box. displays at all of the big-box retailers all of the above consumer benefits There is a wealth of elegant, well- and DIY centers, to home improvement seamlessly, effortlessly and designed products in the mass market and office supply stores and online economically. today. Regardless of the product type, shopping sites. from connected appliances and HVAC- Like their predecessor offerings, many related products, to lighting and The right time: check the box. The of today’s product offers address each security components, the industry has consumer readily identifies with the consumer benefit in a piecemeal made huge investments in industrial benefits of smart home technology, fashion or with a building-block design, engineering and with sustainability, safety and security, metaphor – think “starter kits” in order manufacturing-quality to create a broad and convenience the clear winners in to persuade skeptical consumers. portfolio of clever hardware products consumer research. Couple this Some companies deploy connected

20 A smart home ecosystem that elegantly integrates all of the functions of home automation and technologies to optimize a certain to a smart smoke detector, enabling it function, independent of the larger to turn the oven off in case it detects control will lead to possibilities. For example, some excessive smoke. mass market manufacturers are leaning heavily into These are all wonderful and useful connectivity for product maintenance, acceptance and unlock examples of smart connected with remote diagnostics and over-the- products. However, a smart home its economic rewards. air firmware updates to reduce service ecosystem that elegantly integrates all costs. Other manufacturers are of the functions of home automation installing connected sensors to monitor and control, whole-home monitoring, understanding of the end user’s and replenish consumables through a device diagnostics and maintenance, behaviors and attitudes towards home built-in backend fulfillment function. technology and network integration, machine-to-machine connectivity, Others focus on energy consumption innovative design solutions based on energy management, automated goods by actively monitoring energy usage this behavioral view of the smart home fulfillment and even health and patterns and automatically making will emerge. This may include a mix of wellness, will lead to mass market adjustments based on these patterns. user interface technologies including acceptance and unlock its economic In some cases, remote appliance voice, gestural and haptic controls, rewards. control capabilities enable the local along with prescriptive and predictive utility company to balance peak power While we understand the consumer’s data analytics, peer-to-peer machine demand on the grid. Still others desired outcomes – sustainability, learning techniques and new envision a machine-to-machine safety and security and convenience – information services integrated into the network, allowing devices and other what is needed to deliver those home network. The potential for new end-points on the home network the benefits is a multi-networked, multi- and unimagined business opportunities ability to communicate and control device ecosystem built on a and business models will also emerge functionality between machines. One comprehensive human-machine from this process. appliance manufacturer for example interface (HMI) strategy and related By employing these human-centered links their connected cooking products design system. By beginning with an design principles in the development of smart home technologies and services, we will not only ensure broad homeowner acceptance of the overall system and its economic benefits, we will arrive at our final destination, mass adoption of the smart home. n

Lou Lenzi retired as Design Director at GE Appliances last July. He is a member of the Academy of Fellows of the Industrial Design Society of America (IDSA) and is Professor of Practice in the Department of Human- Centered Computing at Indiana University’s School of Informatics and Computing.

This article first appeared in the May 1, 2017 issue of Appliance Design. It is reprinted with permission.

21 S ecUrity

Advancements in Smart Security Creating a Safer Smart Home for Consumers

By Brad Russell

ecent advances in smart as the leading motivators for security adoption trigger. Consequently, security and safety devices offer device or system ownership. security companies have focused Rconsumers new and expanded Interestingly, property crimes per 1,000 marketing efforts on new and existing solutions to help them trade in worry residents in the U.S. have actually home purchasers, home builders, for peace of mind. Companies invested declined for 25 years after a high in contractors and vacation homeowners in IoT technologies are leading that 1991. Still, security service providers rather than on renters. Although it is effort by producing smart, connected often experience spikes of interest difficult to draw direct cause and effect products and services that promise to when neighborhood crime makes relationships, the recent uptick in make the smart home safer than ever. homeowners uneasy. Regardless of housing stats and home sales has Home security is the most influential personal experience, consumer contributed to renewed growth in the market driver for purchase of these attitudes about the safety and security home security sector. of property and loved ones devices to date. Parks Associates Another factor driving adoption of understandably drive adoption. research shows more than one-fourth smart security and safety devices of U.S. broadband households While consumers are motivated by relates to the number of installed currently own a smart home device of crime and safety concerns, adoption of legacy security systems that are ripe some kind, and half of all security a security system can often be for an upgrade to new smart security system households report ownership of triggered by a move to a new home or platforms with home control options. a smart home device. a change in life stage. More than 60 Older legacy security systems have Historically, intrusion prevention, percent of security system adopters controllers that cannot be upgraded to detection of safety threats and redress report buying a home or moving from include interactive services or home for theft, damage or injury have served one owned home to another as their controls, meaning they do not offer

22 Of the 73 percent of households with no active security system, an increasing number are adopting smart home devices with security benefits.

wireless connectivity, remote access market beyond and control, or the attachment of smart professionally home devices. Owners of these legacy monitored households security systems and subscribers to by approximately 10 their related monitoring services are percent. It remains to prime prospects for upgrades to more be seen if self- feature-rich interactive security installable and systems with home controls. Those self-monitored that upgrade often add smart devices devices will evolve in the process, especially because into demand for more security companies incentivize professional services upgrades by bundling popular smart in the future or if self- devices with their offers. monitored devices are adequate for consumers. devices that are generating consumer According to Vivint, 80 percent of all buzz. For many consumers, standalone current home security households have The entry of broadband providers and devices with clear use cases will be the a legacy system. ADT reported in utilities into the professional security entry point to the smart home. These September 2015 that 75 percent of space increases competition in the entries have created an increasingly new customers served by its employee residential security ecosystem. AT&T complex residential security ecosystem dealers (including upgrades and Digital Life and Comcast Xfinity Secure that offers providers both competition replacements) are adopting Pulse, its entered the market in 2013 with and opportunities for collaboration. interactive security and home control monitored security offerings with smart In summary, the evolution of IoT platform. Meanwhile, Vivint reports that home options. Both companies products, including key advancements, 85 percent of its new customers continue to expand their list of device will continue to drive adoption of smart choose security with a minimum of two partners as they seek to capitalize on security devices. smart home devices. their substantial subscriber bases. n This story originally appeared on IoT Of the 73 percent of households with Additionally, Lowe’s is making its own Agenda . no active security system, an play with a portfolio of interoperable increasing number are adopting smart devices for the Lowe’s Iris platform. Brad Russell is Research Director, home devices with security benefits, Tech giants — Amazon, Apple, Google Connected Home for Parks Associates. such as smart smoke detectors, water and Samsung — have made major Brad explores leading-edge issues in leak detectors and networked cameras moves in developing smart home connected consumer electronics, smart that can be integrated with a home applications, devices and platforms home devices and platforms, IoT data control system or operate as that include smart security and safety privacy and security, and data-driven standalone devices. Increasing devices. Finally, device makers such as applications for Parks Associates, a adoption of these self-installable Nest, August and Ring have brought to leading market research and consulting security devices is expanding the market innovative smart security firm.

23 T reNDS Ten Kitchen Tech Trends to Watch for in 2018

By Michael Wolf

ach year at the International Home + Housewares Show, new and interesting gadgets that promise to make our lives Eeasier debut in Chicago. And while many of these products represent incremental improvements over years past, few actually reinvent how we buy, store, cook and consume our food. However, technologies such as artificial intelligence, cloud computing and the Internet of Things are beginning to slowly emerge and catalyze a transformation of the kitchen. In fact, by 2028 these disruptive technologies will completely change many of the product categories currently represented at the Show. And here’s the good news: We don’t have to wait a decade to see a glimpse of this future because some of these technologies are showing up in products available to consumers today. Here are 10 technology trends to keep an eye on in 2018 to help us better understand where the next decade will take us.

Digital Recipe at the New Cooking Boxes Smart Grow Systems Center of the Action While “cooking box” isn’t exactly a Move Towards Mass standard industry term, it’s an apt way While some believe the recipe is dead, to describe the wide variety of exciting Market I’d argue it’s anything but. If anything, products coming to market that allow While home grow systems have been the recipe is becoming increasingly consumers new ways to prepare food. around for years, adoption has important in the digital kitchen as it remained fairly narrow. That will start to becomes both our digital shopping list Last year we started to see new takes change in 2018 as the idea of using on steam ovens like the Tovala, the first and instruction set for our appliances, technology to grow and create our food consumer market RF cooking jumping off the page with dynamic and at home enters the mainstream appliance announced in Miele’s Dialog, personalized content that factors in our consciousness. Driving this trend will and even combo devices that combine preferences and the context of our be the ever-increasing consumer desire fast-cooking with flash-freezing like the current day, meal plans and food to source food locally. After all, what’s Frigondas. In 2018, I expect to see lots inventory. more local than our own homes? more innovation with built-in and I expect all of this to continue in 2018 countertop products as old-school The great thing about this space is and even accelerate as recipes appliance manufacturers and there’s already a wide gamut of become shoppable, connected to housewares brands realize there’s interesting options available for cooking guidance systems and fuse opportunity in deviating from the same- consumers today. Whether it’s low-cost with new interfaces such as voice old cooking appliances and offering offerings like seed quilts, to the assistants and chatbots to help with consumers new options when it comes growing number of soil-less home grow the cooking process. to preparing food. systems like those from Aerogarden, to

24 Michael Wolf is founder of the Smart Kitchen Summit, the leading event focused on the future of food, cooking and the kitchen, and publisher of The Spoon crazy backyard farm robots like those (www.thespoon.tech ). You from Farmbot, I think we’ll see more Desserts Meet Tech innovative products – and greater Like most, I love myself a good can find out more about consumer adoption – in 2018. dessert, and I expect we will see an increasing number of interesting ways the Smart Kitchen to fuse technology with sweets in the Summit at coming year. Some of these innovations will focus on convenience, www.smartkitchensummit.com but some will enable consumers to create hard-to-make sweets like chocolate, ice cream and other types of desserts that are normally time and knowledge intensive. Expect to see some interesting announcements in this space in the next 12 months.

Home Fermentation There’s no doubt one of the most interesting trends we’ve seen in consumer food over the past couple years is the embrace of interesting Meal Services and fermented products like kombucha, and I think this interest will start to Connected Hardware generate more interest in consumers One of the trends we’ve been watching fermenting their food at home. for a while is the pairing of meal kits We’ve already seen companies like with connected hardware. That trend Panasonic show off fermented food Sensing Kitchen accelerated in 2017 as Tovala shipped product, Nomiku created their sous- cookers, and beer appliance startup When the Wall Street Journal’s Wilson vide-ready meals and Innit hinted at PicoBrew is starting to offer Kombucha Rothman got on stage at the Smart new products powered by Chef’d as as an option. With interest in fermented Kitchen Summit with startup creators we ended the year. products likely to increase, I expect of digital food-sensing tech and more innovators will look to make demoed live in front of a huge It makes sense. Recurring revenue has creating these products at home easier. audience, you could hear the audience long been the mantra of venture murmur as Wilson and crew smelled capitalists (just ask Tovala, which just cheese with a digital nose or tried out got a $9.2 million series A), and in the the Scio infrared spectrometer. This connected cooking space, the way to technology that has long been get recurring revenue is offer food. I gestating for commercial and supply also expect meal kit companies to chain applications is finally making its increasingly look for ways to partner way into the home, and I expect that to with kitchen tech innovators (much like continue in 2018, particularly as some Chef’d has with Innit) as they search for find new ways to apply AI to better ways to raise adoption and retention prediction and understanding around for consumers. flavors and food characteristics. Speaking of food delivery…

25 T reNDS

Automated, Smart New Interfaces Cooking Robots Grocery Delivery While this past year saw the continued Cooking robots are popular and, while march forward of popular voice many are fun and likely never to see With the acquisition of Whole Foods in interfaces like Alexa, I think we’re only wide adoption over the next decade, 2017, Amazon stopped dabbling at the beginning of a large-scale there are a variety of interesting around the edges with lab experiments change in the control layer for how we cooking bots that might have real like Amazon Go, Amazon Dash and buy, prepare and cook our food. Sure, applications for specific use cases. Amazon Fresh, and made its intentions we’ll see more and more Alexa skills for Some are simple food automation clear: It wants to take a big bite out of cooking gadgets in 2018, but also devices. Others are more social robots. the $700 billion grocery business in the expect more manufacturers to embrace And, in some cases, companies are U.S. And while the company has had chatbots and projection interfaces as working on human-like robots that mixed success with efforts like its ways to interact with our cooking could be intriguing additions to the Fresh delivery business, these long- equipment this year. kitchen of the future. n gestating experiments have given them a potentially huge advantage as they start to set up central hubs and physical points of presence for the grocery business post-Whole Foods. And now, Amazon and others see the opportunity to fuse home delivery with smart home access control and automatically deliver groceries all the way to the fridge. Combine that with the ability of fridges to actually tell us when food needs a refresh, and you can unlock some interesting scenarios. www.smartkitchensummit.com

26 T reNDS

Adoption depends on clear and compelling value propositions that appeal to the masses when they seek a solution for a personal use case.

Continued Innovation Crucial to Smart Home Device Adoption

By Brad Russell

ontinued innovation and possibilities of messaging are crucial for smart burglary or fire? safety and security device C Video doorbells, for manufacturers that want to capitalize example, serve as on new opportunities in the emerging entry-point security to Internet of Things. ward off potential Early adopters of smart devices are burglars, but they often drawn to the innovative design also identify when the and technological gadgetry. However, kids come home or if mass market adoption depends on a package has been clear and compelling value delivered. Smart door propositions that appeal to the masses locks not only protect when they seek a solution for a against stolen or lost personal use case. keys, but also provide remote access to guests and neighbors Connecting Outlier and or automated lock/unlock functions Everyday Use Cases based on owner Several challenges exist to meet those proximity. demands, and new use case options will impact the smart security and Motion sensors can security-specific uses than from safety safety segment in 2018 and beyond. be triggered in the rare occasion that or welfare use cases that free owners One key challenge for security and an intruder threatens property, and they from worry by keeping them informed safety devices is to apply the value of also can be embedded with sensors that help improve a home’s air quality the devices to specific, existing needs about the status of their homes and every day. recognized by homeowners. For loved ones. Value propositions for instance, what are the everyday What these examples suggest is that safety and security devices will be challenges they can address, while also peace of mind is derived less from strengthened when consumers providing protection for the outlier perceive everyday connections.

27 T reNDS

Personalized Use Cases and Segmentation In addition to finding universal value propositions, the beauty of the smart home is that it can provide solutions to personal and unique use cases. The multiplicity of use cases for smart home devices suggests companies must carefully mesh marketing messages to specific segments, such as young renters, families with young children, families with teens, aging adults and their caretakers, urban and suburban locations and consumers undergoing life transitions (birth, marriage, divorce, death). Also, the segmentation may not be so much demographic as it is a common concern shared by a group of consumers. Enabling device and system personalization is one way to address a variety of use cases. The more consumers can uniquely configure their security devices and services to fulfill their needs, the stronger the value proposition.

Several interoperability initiatives are Consumer Expectations Strong Ecosystems making strides in providing on the Rise Emerge interoperability across a range of In addition to self-installation In addition to self-installable solutions, industry verticals. To that point, the convenience, consumers increasingly strong ecosystems organized around partnership announced by ZigBee and want simple, easy-to-use smart interoperability protocols, product Thread in early 2016 exemplifies the security devices and applications. developer platforms, professional commitment to integrate a legacy radio Elevated product designs and clean services and big tech brands have frequency protocol with a newer IP protocol to reduce interoperability user interfaces challenge traditional emerged in the smart security fragmentation. Still, the various security system providers to improve marketplace. protocol ecosystems are not expected their offerings’ appearance and ease of Ecosystems are well established to converge for several more years—if use. around brands like Z-Wave or ZigBee, ever. While consumer understanding of but there is increasing interest in Ecosystems are also emerging around device intelligence is nascent, some achieving interoperability at the language processing. Apple HomeKit new connected devices, such as the application layer. The development of and Amazon Echo each have strong Nest Cam, are raising the bar for the WiFi devices and combination ecosystem plays around natural minimally acceptable product by Bluetooth low energy/IP-compatible language processing and voice control integrating such cloud-supported devices creates new ecosystems that through these proprietary devices. capabilities as machine learning and achieve automation through cloud-to- security-oriented algorithms. cloud communication by way of Google has created an IoT operating application program interfaces. This system, Brillo, and a cross-platform circumvents the need for a gateway communication protocol, Weave, to hub. enable easy integration with the

28 Android ecosystem. These various provides a natural, human-like Peace of mind is ecosystems define and differentiate the interaction, one with which consumers value of smart security devices for are becoming increasingly familiar. derived less from some consumers, though for others Many smart home device makers, security-specific uses they are understood simply through the without the capacity or interest in lens of “which device works with than from safety or developing their own natural language another.” processing interface, welcome Alexa welfare use cases that The strategic move of tech giants integration. As of Q4 2015, almost 52 free owners from Amazon, Apple and Google into the percent of iPhone owners had engaged smart home space promises an intense with Siri and almost 32 percent of worry by keeping them layer of competition already shared by Android smartphone owners had used informed about the hardware, security, broadband and Google Now. utility companies. This fragmentation of status of their homes Alexa’s natural language processing ecosystems is likely to persist, and technology already has been integrated and loved ones. device makers will be challenged to bet with SmartThings, Vivint, Insteon, Wink, on one ecosystem with a sizable Philips Hue and Ecobee platforms, shared audience, develop device among others. proprietary development or acquisition models for various ecosystems and by the major security players. embed multiple compatibilities within a Growth in voice control usage may n single device. ultimately provide the frictionless Brad Russell is Research Director, interface needed to help drive mass An integral part of the product value for Connected Home for Parks Associates. adoption of smart home devices. A these devices is the user experience Brad explores leading-edge issues in major beneficiary of that mass through apps and voice control. As connected consumer electronics, smart adoption would be the smart security consumers increasingly engage with home devices and platforms, IoT data market, with the increasing integration connected home devices and services of smart home control with professional privacy and security, and data-driven through apps via alternative devices— security services creating a climate for applications for Parks Associates, a smartphones, tablets, computers, partnership development. Those leading market research and consulting smart TVs, streaming media devices, partnerships will lead to more firm. connected cars, wearables and speakers—the user experience accompanying these apps becomes a vital extension of the security device’s or system’s value. Home security and smart home platforms, as well as hero standalone devices, seek to differentiate themselves through a superior UX. The user’s interaction must be as frictionless as possible at all stages — from installation and setup to daily operation. The introduction of voice control—with Amazon Echo and Alexa technology and the slower-to-market Apple HomeKit certified products— signals a new era in device interfaces. The ease of engaging with Alexa or Siri by calling their names and then issuing a command

29 T reNDS What’s Ahead for the Smart Home in 2018 (and Why It Matters for Your Brand)

By Ashley Daigneault

few years ago, we were talking to mainstream consumers. pay attention to as the smart home about the concept of a “smart” market grows in 2018? As more consumers are embracing home and integrating connected A connected living, innovation within the 1. No one brand or product is going to devices into living rooms, kitchens and smart home space is also evolving. bedrooms to make everyday life safer, “win” the market. Tech giants like Early days in the space were focused easier and more convenient. But most Amazon, Apple and Google are of the chatter was happening inside the on basic connectivity and control – the throwing their weight around and tech and surrounding industries, and ability to access your home remotely growing their ecosystems with the phrase “smart home” had almost and use an app to monitor activity support for a variety of platforms no visibility in actual consumer homes. when you’re not there. Even early and devices. Amazon’s Alexa voice connected appliances gave consumers platform may have taken an early But that’s all changed – at the start of rudimentary functionality; a smart oven lead with driving adoption, but 2018, Statista pegged household with its companion app might allow a Google is playing catch up with a adoption of smart home at 32 percent - user to turn the device on to preheat host of integrations announced at just about one-third of all U.S. before they arrived home from work. households. Thanks to a convergence the Consumer Electronics Show this Now we see more and deeper of forces – including the push around year. Apple continues to add to its integrations between devices and smart speakers as well as a resurgence HomeKit ecosystem, making sure smart appliances, creating more of a of home security and the growing device security is a top priority and holistic ecosystem. connectivity of appliances – the words sticking to a very consumer-friendly “smart” and “home” are no longer alien So what should housewares brands user interface.

30 At the start of 2018, Statista pegged household adoption of smart home at 32 percent - just about one-third of all U.S. households.

2. Traditional smart home products involved too – services like Amazon home is here to stay. Smart home and (connected thermostats, smart Key work with HD cameras, cloud kitchen integrations, big players like lighting or smart locks) are making platforms and connected locks to Google, Amazon and Apple, smart nice with more traditional appliances let package delivery professionals home as a service model and voice and kitchen brands. Expect to see into the home. August Home, a assistants are going to have a huge more integrations where your oven popular smart lock provider, has impact on the future of the space. With talks to your smoke detector and launched a similar initiative with over half of Americans predicted to shuts off if a fire is detected in your Deliv. have adopted smart home in just four years, it’s time for all consumer brands kitchen. The trend is smart 4. Voice assistants will be in everything to start paying close attention to the appliances are moving toward a — smoke alarms, TVs, speakers, influence connected tech is having on world of “invisible” technology routers and more. And while the home. n where device cooperation along consumers won’t need (or want) a with machine learning is helping voice interface inside every product Ashley Daigneault writes for The Spoon consumer homes to act, make they buy for their home, the (www.thespoon.tech) and helps decisions and help them with introduction to voice control will produce the Smart Kitchen Summit everyday tasks like cooking and happen outside the purchase of a (www.smartkitchensummit.com) laundry without much user input. standalone smart speaker. With more everyday products on the 3. Smart kitchen as a service is a trend market with voice built-in, we will that won’t quit; more and more likely see even more AI appliances – from refrigerators and assistants in homes microwaves to countertop ovens by the end of and blenders – are participating in 2018. the direct-to-fridge grocery delivery It’s clear that movement. Over the last year, smart the smart home providers have gotten

31 D irectory Pavilion Exhibitors

Behmor, Inc. BoxLock Home Behmor Connected BoxLock BoxLock is a smart padlock designed to protect deliveries from porch pirates and package thieves.

The Behmor Connected is the world’s first Specialty Coffee Association of America-certified smart brewer. This unique coffee brewer enables the user to bring out a coffee’s true flavors via brew settings not found on any other coffee maker and controlled easily via a mobile phone app. The Behmor app allows you to adjust the brewing temperature, pre-soak time, or select a favorite brew profile and start brewing. The brewer is engineered for optimum coffee extraction and flavor with pulsed water flow from an oversized showerhead onto a flat bottom grounds basket that will fully saturate the coffee grounds.

Chefman Chime Chefman Precision Cooker Chime Sous Vide App Chime is the world’s first At Chefman, of its kind authentic chai we’re all about brewer. It uses custom- enhancing the designed chai caps that cooking are packed close to the experience with source in India and meals that speak contain premium Assam to you. black tea and natural Beginning with spices. It makes brewing The Chefman an authentic cup of chai a Precision Cooker breeze and produces a Sous Vide App fresh cup of chai and continuing customized to your taste into 2018 with a every time at the push of full suite of a button. interactive, connected, Guided Cooking- enabled small appliances, Chefman is easing the pains of the everyday home chef and helping them achieve spectacular results.

32 Chipolo ECOVACS Robotics, Inc. Chipolo DEEBOT 900 With ECVACS’ third generation navigation technology, the DEEBOT 900 brings intelligent, affordable laser mapping functionality to consumers. Working with Amazon Alexa and Google Assistant, this robotic vacuum is a powerful addition to your Smart Home. And the app comes with our first-to-market virtual boundaries, scheduling and focused cleaning. Smart Navi, laser-based navigation, scans and Chipolo offers Bluetooth tracking devices, including the new maps cleaning areas so the DEEBOT 900 learns and Chipolo Classic 2.0 and Chipolo Card. With the best features constantly adapts to your home, enabling efficient cleaning. and functionality, you’ll never lose anything again! The tiny It is equipped with an interchangeable suction option and sizes allow you to slide, drop or attach Chipolo products to selective cleaning modes that ensure your DEEBOT always virtually anything, and utilize our easy-to-use app to make it cleans hairs, dirt and debris effectively and efficiently. ring or see the last place you had it. If it’s your phone you’re looking for, simply double press your Chipolo to make your phone ring – even if it’s on silent. Chipolo makes for a great impulse and gift purchase for your customers.

Ember Technologies, Inc. Fellow Travel Mug & Ceramic Mug Stagg EKG+ Fellow aims to deliver beautifully functional products for coffee lovers. Rooted in thoughtful user- centered design, Fellow is creating a portfolio of products that make it easy for anyone to brew a ridiculously good cup of coffee. Fellow’s most recent product, the Stagg EKG+ Electric Pour-over Kettle raised $500,000 on Kickstarter in 2017 and is now available to purchase in the U.S. Stagg EKG+ has become Ember is a design-led temperature control brand whose the new electric kettle of choice for the industry’s best mission is to revolutionize the way people eat and drink. baristas and serious at-home brewers: variable temperature Founded by inventor and serial entrepreneur Clay control within 0.25 degrees Celsius, a weighted Alexander, Ember creates, designs and develops household counterbalanced handle, Bluetooth app connectivity and a products that offer consumers complete customization of stunning minimalist design their food and beverage temperature. Ember’s Travel Mug and Ceramic Mug are the most advanced coffee mugs on the market, allowing individuals to set and maintain their preferred drinking temperature for hot beverages.

33 D irectory Pavilion Exhibitors

Gourmia Growgreen Limited GCM3350 Aspara Gourmia’s GCM3350 is the Aspara is a smart world’s first automatic pour- veggie grower and over coffee maker that can be an Internet of integrated with both Google Agriculture (IoA) Home (Google Assistant) and for homes, with Amazon Alexa. It’s Wi-Fi built-in smart enabled and controlled by the sensors for Gourmia app, which can also environmental manage other countertop monitoring and appliances in your kitchen. unique settings The GCM3350 is also a that replicate finalist in the prestigious Red nature. Its Dot Design Awards. The programmable GCM3350 features precise LED grow light control, innovative water-flow system and 10 temperature control, a built- environmental sensors allow Aspara to know the optimal in scale and adjustable times to provide the most suitable environment for plant water/coffee ratio based on coffee types - customers have the growth. The mobile app allows users to learn more about freedom to create a single cup of coffee exactly the way they their plants, find recipes and inspiration for healthy want it. lifestyles, and share their growing experiences. It’s not just a growing device, Aspara embodies a healthier lifestyle.

HD Genius Hestan Cue Internet Photo Frames Hestan Cue

HD Genius is a leader in smart home technologies. This week we are featuring our line of Internet photo frames, our Internet clock and smart home visual doorbell. With three sizes of Internet photo frames to choose from, all supported Hestan Cue takes the guesswork out of cooking. Our smart by Wi-Fi connectivity and our smart phone app, you can send cookware, induction burner and recipe app work together to photos from anywhere in the world. Invite family and friends automatically control the temperature and timing of each to send photos directly to your frame. Come by our booth to recipe step. Choose from hundreds of video-guided recipes, learn more about why HD Genius products will make your each with proven tips and techniques from our Michelin-star home smarter and more enjoyable. chefs. You’ll learn new skills each time you cook while enjoying delicious dishes that you’ve always wanted to make at home.

34 Hidrate Spark iCuisine Hidrate Spark iCuisine™ Sometimes drinking more water is all we need to feel energized and brighten our mood. Hidrate Spark is an innovative solution to tracking and increasing water intake! The Hidrate Spark water bottle, using a built-in sensor, records your water intake and syncs with smart phones, smart watches and the Hidrate app via Bluetooth to help you meet your daily hydration goals. Its ergonomic design, eye-catching frosted colors and glow reminders make drinking water fun and stylish. There’s no better time than the present to start living healthier. Why not do it in With iCuisine™, cooking is simpler, healthier and smarter! style? iCuisine™ offers various smart kitchen tools and gadgets working with an intuitive app for smartphones and tablets. Using different types of sensors integrated in the products, measure precisely the weight or temperature of your food. Search, make and share delicious recipes. Follow your daily intake and decide if a dietary goal adapted to your profile. Working with the Wi-Key technology, each tool offers the commodity of a daily use and can become smart within 2 seconds! igloohome Pte. Ltd. Innohome Oy Smart Keybox Stove Guard SGK430 igloohome introduces an industry first technology that enables devices to remain offline. No internet/WiFi required to operate the locks and yet through your free igloohome app you can remotely create and control PIN codes and Bluetooth keys to these devices in real time. Currently available is a Smart Lockbox, Smart Deadbolt and Smart Stove Guard SGK430 is every kitchen’s safety device. It Mortise Lock. We’ve partnered with Airbnb for an in-app protects your home’s most fire-prone area and intelligently function that syncs Airbnb Host calendars and creates codes adapts to your cooking habits. It also supports independent for guests that work only for the duration of their stay. These living when range use becomes higher risk due to old age, products are perfect for vacation rentals, as well as real illness or learning difficulties. Thanks to SGK430’s estate groups and home automation enthusiasts alike! intelligent, self-adjusting technology, the range is turned off before toxic gases can be produced and before a fire can start.

35 D irectory Pavilion Exhibitors

La Crosse Technology LauraStar SA La Crosse Weather Station & View App Laurastar Smart

In today’s world of smart homes, it’s important to stay An ironing system that thinks for you means knowing your connected. This innovative connected weather station with clothes will turn out perfect, effortlessly. Who doesn’t long for built-in Wi-Fi and paired with the La Crosse View App, will an ironing assistant to make your hectic life that little bit help you monitor your home’s indoor and outdoor conditions easier? Laurastar Smart is an expert that makes ironing right from the palm of your hand, keeping you connected to easy and perfect. Because your time is as precious as your the world around your home, wherever you are. Connecting wardrobe, the « Sensteam » technology senses the movements you anytime, anywhere. www.lacrossetechnology.com. you make with the iron and activates the steam automatically. Your ironing system uses Bluetooth technology to connect to the mobile app and acts as your coach to beautify your clothes. It’s easy, fun and effective!

Merkury Innovations Noon Home, Inc. Geeni Smart Light Switches Noon Home smart light switches revolutionize the experience in your home by automatically coordinating your existing bulbs and fixtures at a fraction of the cost. Simply click You got a Google Home or Amazon Echo device. Now what? to turn all your lights Meet Geeni, a full range of incredible smart bulbs, plugs, on and off, or swipe to cameras, surge protectors, appliances and more all running set a scene for your off a single, easy to use app and compatible with Google favorite activity. You Assistant, Amazon Alexa and Microsoft Cortana. A smart can also control from home should feel magical, familiar and accessible, not anywhere using the intimidating, scary and expensive. It should let you check in Noon Home app on any iOS or Android device. Noon Home on what’s important, alert you if something’s happening at offers 3 products: Room Director, Extension Switches and home and give you peace of mind and convenience. Wall Plates in up to 4 switch options. We believe truly smart lighting begins and ends at the switch, not the bulb.

36 PantryChic, PLOTT a division of Nik of Time Cubit PantryChic™ Store & Dispense System™

The PantryChic™ Store & Dispense System™ reinvents ingredient storage, recipe preparation and pantry organization. With its sleek design and “smart technology,” the system Cubit is your partner in creativity. Cubit takes the real- simplifies recipe preparation by automatically dispensing the world and puts it into the virtual so you can design with perfect amount of each ingredient directly from actual dimensional context and scale. Then it helps you take SmartCanisters™. The system can be used by itself or with your finished design back to the real world with dimensional the PantryChic™ Recipe App that allows you to discover and guidance. Design using virtual reality and AR in our easy prepare recipes from your smart device, track your pantry drag and drop app, then Cubit acts as a GPS, giving turn-by- and order ingredients. This convenient solution will replace turn directions that take you to the exact spot in reality to traditional ingredient storage canisters, measuring utensils make the changes. You don’t have to do any math or and scales to allow bakers and foodies at every skill level to calculations, or stress about how to get the project done. perfect recipes in less time with less mess.

Ready for Sky LLP SproutsIO Inc. SkyCooker SproutsIO A dream cooker With SproutsIO, you can with state-of-the- grow indoors, year- art smart round, soil-free, technology features controlling the entire and 21 automatic process from your mobile programs that device. By utilizing high replace over 20 performance technology common cooking and machine learning appliances. You can software, SproutsIO make sous-vide and cultivates personal slow cook at the produce, fruits and same time, and by vegetables grown to your the exact time in taste according to two bowls or just reheat or sauté in one bowl. SkyCooker settings you customize. operates manually with a joystick and multi-language digital This automated and interface or remotely with 1 tap on a recipe in the mobile app transparent growing process is highly efficient, requiring cookbook. Spend your time with your family and friends and only 2% of the water of conventional growing and half the let the SkyCooker take care of automatic cooking. Compact power of an incandescent light bulb. Fresh, flavorful produce and energy-efficient, SkyCooker can also play FM radio. is now possible any time, any place - whether you live in a tiny urban apartment or run a world-class restaurant kitchen.

37 D irectory Pavilion Exhibitors

TasteTro, Inc. Thermomix TasteTro Thermomix The powerful, German-engineered Thermomix combines 12 functions in one digitally enabled countertop appliance to make cooking interactive, simple and fun. Using the touch screen display for our innovative Guided Cooking, even novice home cooks can weigh, chop, mix, blend, Introducing the TasteTro Spice System, an innovative whip, knead, sauté, kitchen companion that delivers mouthwatering spices and cook and steam to blends at the touch of a button. Incorporating both RFID and wow family and friends with restaurant-quality meals. With Bluetooth technologies, TasteTro is your portal to a world of our revolutionary WiFi-enabled Cook-Key attachment, you flavor exploration directly from your kitchen counter. The can download more than 30,000 recipes from our global Spice System comes loaded with 50 pre-programmed blends Cookidoo recipe platform directly to your Thermomix. and 20 spice pods. All blends are paired with delicious and Solving the dinnertime dilemma has never been easier -- or easy-to-prepare recipes providing a quick & convenient meal more delicious! solution. Bluetooth connectivity provides updates for spices, the addition of new blends and UI enhancements.

WINIX America Wynd Technologies, Inc. WINIX HR 1000 Air Purifier Wynd The WINIX HR1000 Air Our mission is to Purifier combines help people breathe advanced air cleaning healthy clean air technologies with user- anywhere, so we centric elegant design to created Wynd - the create an elite member of smartest air the Winix family; best purifier for your used in any area of the personal space. home. Sporting a 5-Stage Wynd is portable so air purification system you can take it with with Washable Pre- you wherever you Filter, Coated go - on the plane, in Deodorization (CD) the hotel room, in Carbon Filter, Anti- the car, anywhere. microbial True HEPA It consists of 3 Filter and WINIX parts: Tracker, PlasmaWave Purifier and App. Technology. The HR1000 The Air Quality Tracker monitors pollutants in the air is one of our premier Wi-Fi enabled products and compatible around you, and the Purifier removes those pollutants. These with the WINIX SMART app. devices work seamlessly with each other and the Wynd mobile app to provide insights and a healthy environment everywhere you go.

38 Smart Home Exhibitors (companies and booths)

CLEAN + CONTAIN PLOTT ...... L14000 iFAVINE ...... L11715 SeedSheet ...... N6653 Ready for Sky LLP ...... L14000 Jem Accessories/Xtreme Cables ....L11750 Simplehuman ...... N7735 SproutsIO Inc...... L14000 Kalorik ...... L11726 Toymail ...... N6659 TasteTro Inc...... L14000 Kuvings (NUC Group) ...... L12539 Value Max Products ...... N6764 Thermomix ...... L14000 La Crosse Technology ...... L13307 Winix America ...... L14000 LauraStar SA ...... L11311 COOK + BAKEWARE WYND Technologies, Inc...... L14000 Marutaka Co., Ltd...... L13259 Hestan Smart Cooking, Inc...... S2910 Merkury Innovations ...... L11157 TABLETOP, KITCHEN Mill International AS ...... L13144 DESIGN DEBUT ESSENTIALS + ACCENTS Miro ...... L12010 AvaGrows ...... N8724 Companion Group ...... S1971 NY Yeasincere Corp...... L11953 DISCOVER DESIGN Cupanion ...... S2272 Perfect Company ...... L12024 Escali, LLC ...... S443 GIR: Get It Right ...... N8312 Philips North America ...... L11336 Flyvalue ...... S249 THE FOUNDATION ...... N8315 PicoBrew ...... L12156 Ready for Sky ...... L12008 SMART HOME WIRED + WELL Sansaire ...... L12022 Behmor, Inc...... L14000 Bartesian ...... L11926 Shanghai Nailove BoxLock Home ...... L14000 Bibo Barmaid, LLC ...... L11143 Elec. Tech. Co., Ltd...... L12957 Chefman ...... L14000 Blueair North America ...... L11915 Shenzhen Champion Chime ...... L14000 BluZen ...... L11045 Industry Co., Ltd...... L13262 Chipolo ...... L14000 Bradley Smoker USA Inc...... L11052 SIA Green Trace ...... L13342 ECOVACS Robotics, Inc...... L14000 Brentwood Appliances, Inc...... L11151 Simpro ...... L13061 Ember Technologies, Inc...... L14000 CE North America LLC ...... L12308 SousVide Supreme ...... L12937 Fellow ...... L14000 Coravin ...... L11159 Spectrum Brands, Inc...... L11315 Gourmia ...... L14000 Coway Co., Ltd...... L12327 Supercase Electronics Limited ...... L13341 Growgreen Limited ...... L14000 Crane USA, Inc...... L12020 Taurus Group ...... L11013 Hestan Cue ...... L14000 Cuchen Co., Ltd...... L13263 TCL Home Appliances Hidrate Spark ...... L14000 Curtis International Ltd...... L13115 (North America) Co., Ltd...... L12763 HD Genius ...... L14000 Dr. Heater USA / Vesta ...... L12162 iCuisine ...... L14000 TLM International, Inc...... L11048 Vitamix Corporation ...... L12147 igloohome Pte. Ltd...... L14000 Dualit ...... L11929 Vivitar Sakar International, Inc...... L12931 Innohome Oy ...... L14000 ECOVACS Robotics, Inc...... L11947 Water Stream LLC ...... L11950 La Crosse Technology ...... L14000 ETEKCITY ...... L11747 Wiltronic Corporation ...... L13245 LauraStar SA ...... L14000 Galanz (North America) Inc...... L12747 Winix America ...... L12125 Merkury Innovations ...... L14000 Gourmia ...... L11344 Zadro Products, Inc...... L11131 PantryChic, Green Energy Nano a division of Nik of Time, Inc...... L14000 Technology Co., Ltd...... L13357

Pre-register for the 2019 Show by scanning your badge Register for the 2019 Show at any of the on-site locations including registration Saturday - Tuesday, March 2-5, 2019 areas, restaurant cafés, Buyers Clubs, Hotel Accommo - dation Desk and near Gate 3.5 in the South Building or McCormick Place, Chicago visit www.housewares.org/show/register-plan

39 Learn More at the Show

Keynote Smart Talks THE FUTURE KITCHEN: BUILDING SMART, NEW AND SUSTAINABLE BUSINESS The new IHA Smart Home pavilion is a MODELS key attraction at the International Home + Housewares Show. Along with seeing the Moderator: Mike Wolf – creator of the Smart Kitchen Summit, host of the Smart Kitchen Show latest in smart and connected products podcast, publisher of The Spoon (www.thespoon.tech) and founder of NextMarket Insights, a research from exhibitors, visitors will meet industry and advisory firm focused on the connected home. thought leaders and learn about the Sunday, March 11 • Noon – 1 p.m. future of the Smart Home. The Smart Room S100, South Building Talks speakers will share their views in panel discussions and conversations on The smart home is creating opportunities for product manufacturers who will create the a small format stage providing an kitchen of the future. Mike Wolf will moderate a panel of thought leaders, who will discuss opportunity for audience dialogue and how the housewares buyers and sellers can build smart, new and sustainable business education. models to succeed in the kitchen of the future For more information and a schedule Panelists: of presentations, visit Mike Wallace, co-founder and David Rabie, CEO of Tovala, Jon Jenkins, director of www.houswares.org/show/smart-talks CEO of Perfect Company, a working to bring clean food Engineering, Hestan Smart or download the Show's mobile app at company positioned to change cooked fresh to homes across Cooking. Working to bring the m.housewares.org the way people prepare food the country. concept of guided cooking to and drinks using smart recipes. home cooks.

Innovation Theater Presentations • Room E350 Saturday, March 10 Sunday, March 11 Tuesday, March 13 2:30 - 3:20 pm 2:30 - 3:20 pm 9:30 - 10:20 am Lou Lenzi, Indiana University School of Informatics Carley Knobloch, Smart Home Kevin Young, Continuum Smart Home Mass-Market Adoption: Are We There Yet? Do I Even Need to be Here? A Human's Role in the Smart The Shift (aka Trends) That Will Impact the Future of the Kitchen Connected Home 3:30 - 4:20 pm Mike Wolf, Smart Kitchen Summit 3:30 - 4:20 pm The State of the Connected Kitchen Moderator: Paul Hatch, TEAMS Design; Rajat Shail, Honeywell; Richard Hughes, Whirlpool; John Kennelly, b8ta Connecting the Smart Home to the Homeowner

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