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Ibis Brand Factsheet Global Hotel Development PDF

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Ibis Brand Factsheet Global Hotel Development PDF We are open Hello to those who say hello rather than goodbye, Those who keep an open mind and trust what their eyes might find, Hello to those who love an unexpected encounter, Those who see nothing strange in being a stranger. Hello to you, to her, to him who love when life and fun just happen And always keep their heart and their eyes wide open. ibis.com IBIS LE MANS CENTRE GARE NORD FRANCE Vibrant places • Open to everyone FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT MARCH 2021 - PHOTOS © ACCOR PHOTO LIBRARY PHOTO © ACCOR - PHOTOS MARCH 2021 RAFFLES \ ORIENT EXPRESS \ FAENA \ BANYAN TREE \ DELANO \ SOFITEL LEGEND \ FAIRMONT \ SLS \ SO SOFITEL \ THE HOUSE OF ORIGINALS \ RIXOS \ ONEFINESTAY \ MANTIS \ MGALLERY \ 21C \ ART SERIES MONDRIAN \ PULLMAN \ SWISSÔTEL \ ANGSANA \ 25HOURS \ HYDE \ MÖVENPICK \ GRAND MERCURE \ PEPPERS THE SEBEL \ MANTRA \ NOVOTEL \ MERCURE \ ADAGIO \ MAMA SHELTER \ TRIBE \ BREAKFREE \ IBIS IBIS STYLES \ GREET \ IBIS BUDGET \ JO&JOE \ HOTELF1 MORE THAN #1 >70% 1 BEST TOTAL AWARENESS CENTRAL RESERVATION IBIS HOTEL OPENS OF ECONOMY BRANDS SYSTEM AVERAGE CLASSIC - ECONOMY EACH WEEK IN 10 KEY COUNTRIES (>60%) CONTRIBUTION RATE INTERNATIONAL 3 STARS OPEN Global footprint of 1,406 hotels + PIPELINE Development PRIME SECONDARY AIRPORTS NETWORK 1,233 HOTELS PIPELINE 173 HOTELS New Built & Conversion LOCATIONS LOCATIONS SUBURBS 156,149 ROOMS 21,397 ROOMS CAPITALS, KEY CITIES HOTELS ROOMS & RESORT DESTINATIONS 67 COUNTRIES NETWORK NETWORK +PIPELINE MAJOR DOMESTIC 2,686 North, Central America 20 2% DESTINATIONS & Caribbean +100 OTHER CITIES % 23,587 South America 158 16 +4,531 & ATTRACTIVE TOURISTIC DESTINATIONS 39,205 Northern Europe 280 24% +3,148 41,718 Southern Europe 24% 454 +869 Upcoming openings 14,275 India, Middle East 10% & Africa 79 +2,802 Baku, Azerbaidjan - 202 rooms Bogota Calle 80, Colombia - 113 rooms 20,448 16% Greater China 177 +7,434 La Paz Zona Sur, Bolivia - 113 rooms Lavras, Brazil - 110 rooms 10,658 South East Asia 7% 45 +2,513 Moscow Semenovsky, Russia - 107 rooms 3,572 Pacific 20% 2 – Top 3 unique selling propositions THE LEADING ECONOMY BRAND THE BEST DESIGN & PRODUCT A GREAT BUSINESS MODEL IN THE WORLD x OF ITS CATEGORY = ibis family powerful footprint of 2,200 hotels Standardization but flexibility with 3 new Efficient concept + surface optimization globally. room concepts. drive predictable development cost. One of the largest brand network Product & service offerings above Best asset class to generate highest 1,150 ibis hotel + 200 in development. segment standards at an economy price occupancy and GOP margins in the The highest brand awareness of it category (24/7 breakfast and F&B offer, Sweet Bed industry. >60% in 14 feeder markets. Concept, Mission 15’...). Economy segment is the least volatile in Unique & powerful music programme case of economic downturns. (partnerships with Sony & Spotify). Passion Programming * Based on market demand ibis MUSIC ROOMS URBAN Our mission? To open people’s minds through music all over the world. — Average number of rooms 100 and + ibis MUSIC Global Tour — Room average size (sqm) 16.4 - 17.4 An international community of artists discovered by ibis in partnership — Total Gross Floor Area (sqm) 30 - 36 with Sony Music and Spotify, playing live gigs in our hotels or on our Social Channels, and taking us on a worldwide virtual tour.. FOOD & BEVERAGE 1 restaurant* shared with breakfast room ibis MUSIC in hotels 1 bar Physical in-hotel markers and events that bring to life the brand passion in 100% of the network : curated Spotify playlists, Music Corners with WELL-BEING No fitness center instruments available to play and regular live music events hosted in our No swimming pool hotels all year round. No spa MEETINGS, EVENTS & OTHERS Meeting rooms* ibis MUSIC at festivals A presence in major IRL and digital festivals around the world to reinforce the brand positioning of a vibrant and open brand experience (on hold and pending COVID-19 evolution). Customer profile Operating mode BUSINESS LEISURE 58% 42% 54% 46% 67% 33% DOMESTIC INTERNATIONAL FRANCHISE MANAGEMENT Top 5 flagships to visit ADELAIDE DUBAI ONE CENTRAL BALI LEGIAN STREET CAMBRIDGE CENTRAL STATION LIMA REDUCTO MIRAFLORES AUSTRALIA U.A.E. INDONESIA U.K. PERU All figures 2020 as of end December.
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