For Immediate Release Media Contacts: Corrie Murphy, Guthy-Renker 310-581-6254
[email protected] Traci Tournoux, HealthStar Public Relations 646-722-8830
[email protected] JUSTIN BIEBER IS PROACTIV ® Multi-Platinum Selling Pop/R&B Singing Sensation Justin Bieber is America’s #1 Acne System’s New Spokesperson PALM DESERT, Calif. (August 9, 2010) – Singing sensation Justin Bieber is speaking out as a huge fan - and has just been named a spokesperson - of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign. The Canadian-born YouTube sensation was the first recording artist to have seven songs from a debut album on Billboard’s Hot 100 chart, with My World, which was released in November 2009 on Island Def Jam. Rocketed into the spotlight, Bieber credits his devoted loyal fan base for discovering him, saying, “I owe everything to my fans. They found me on YouTube and they make this whole thing fun.” He followed up the success of his debut album with the release of his first full studio release, My World 2.0 released in March 2010 and has since achieved even greater success; debuting at number one and certified platinum in less than two months of release in the United States, making Justin the youngest solo male artist to have a number 1 album on the Billboard Top 100 since Stevie Wonder in 1963. His album remained number 1 on the charts for four-weeks.