CaseCase Study Study

Kansas City Royals

Since 1969, Kansas City, Missouri has been home to one of the most successful expansion teams in baseball, the Royals. QuickView During its time, fans of the Royals have watched many great Organization: players, including Hall of Fame third baseman George Brett, who was with the team when it won the 1985 World Series. Kansas City Royals Industry: The Challenge Professional sports Like many professional sports organizations, the Kansas Application: City Royals were concerned Document Imaging about how to efficiently manage, store, search Integrator: and retrieve the enormous Tallgrass amounts of information the Solution: team had accumulated over the years. In a sport where  G–Series Library every pitch, swing and stolen ROI: base is carefully recorded, the Kansas > Reduced time spent searching City Royals organization recently found that it was overwhelmed with and retrieving information more than 37 years of paper and by 60% photographic history. In addition, > Reduced time spent recovering thousands of paper documents, lost or misplaced information photographic prints and 35mm slides were Are you a baseball fan? Learn how the Kansas City Royals saved their history. by 90% degrading and losing their authenticity. > Annual hard-cost savings With more than 600 players in the club’s history and various organizations wanting associated with storage of information on any one of these players, the public relations department spent paper documents countless hours searching for information on behalf of reporters, fans and other > Annual hard-cost savings individuals throughout the organization. It was a time-consuming and inefficient associated with direct manual process. In addition, other sports organizations were now sending and receiving new material in the shipping and mailing form of electronic documents Because we had scanned all the historical such as HTML, XML web- scorecards of every game… I was able to quickly based pages, faxes, PDF search, retrieve and send the exact information documents, newspaper articles, magazine articles they were requesting within minutes.” and digital photographs. Aaron Babcock The potential to lose the Public Relations Director paper-stored history of the Kansas City Royals Royals, and the necessity to preserve it, was a major concern for the Royals’ front office. Losing the legacy of the Royals was simply not acceptable. Based on these needs and concerns, the decision to electronically preserve, store, search and retrieve both historical and daily information was simple. Kansas City Royals Missouri USA

www.alliancestoragetechnologies.com

The Solution Projected Return on Investment Plasmon offers the only enterprise-class active archive solution In order to solve its data storage > Reduced time spent searching and Alliancethat ensures data Storage permanence, Technologies, authenticity, access, longevity Inc. retrieving information by 60% and removability, at the low total cost of ownership that challenges, The Royals organization businessesoffers demand. the only enterprise-class (3-hour task now takes 30 minutes) engaged with Tallgrass Technologies, archive solution that ensures data > Reduced time spent recovering lost Archive without compromise. an information technology permanance, management company and a value- or misplaced information by 90% Plasmon is ISO 9001 certified. ™ authenticity, access, added reseller of UDO (2-hour task now takes 2 minutes) © 2007 Plasmon LMS, Inc. All rights reserved. Plasmon, the (Ultra Density Optical) solutions. > Annual hard-cost savings associated Plasmonlongevity logo, UDO, UDO and Archive removeability, Appliance and the UDO logo are registeredat thetrademarks low of total Plasmon cost LMS, Inc.of All other Tallgrass Technologies Consultants with storage of paper documents trademarks are the property of their respective owners. conducted a complete document (projected $3,000 – $5,000 per year) CS–DMN 03.07 ownership that review, system requirements study > Annual hard-cost savings associated businesses demand. and needs analysis of the Kansas with direct shipping and mailing City Royals public relations and (projected $1,500 – $2,250 per year) communications departments and UDO is a registered trademark of ASTI provided the Royals with a solution Conclusion that met its unique needs and goals. By purchasing a digital archive system, ASTI is ISO 9001 certifi ed Tallgrass proposed a scanning and the Royals organization gave itself archiving solution that combined a cost reduction and greater peace document imaging and indexing of mind. The new system allows it to software with a server and a storage store, preserve, protect, search and device. The solution included a access its entire legacy and historical 720GB UDO Library, which information in a timely manner. The has become the backbone of the time spent by the public relations archival storage strategy for the Royals. department in retrieving historical The UDO Library enables information — including player the organization to easily archive, quickly retrieve and confidently protect its data and document history. “The first month we had the system I got a call from a national association. They were looking for the names of the officials who umpired the 1985 Kansas City Royals/St. Louis Cardinals World Series games,” said Aaron Babcock, profiles, photographs and newspaper Kansas City Royals public relations articles — has dramatically decreased. director. “Because we had scanned all The Royals now use the system to the historical scorecards of every game search, distribute, process and create with the umpires’ names on them, I the body of work requested from the was able to quickly search, retrieve public relations department. Future Plasmon and send the exact information they benefits for the public relations U.S. & APAC Sales & Marketing were requesting within minutes.” department are the ability to 370 Interlocken Boulevard, Suite 600 manage audio and video files, and Broomfield, CO 80021 By implementing the digital archiving to produce CDs or DVDs, for fan 800.451.6845 solution that Tallgrass Technologies purchases or promotions. Additional [email protected] recommended, the Royals could savings will be realized when the Alliance Plasmon.comStorage Technologies, Inc. reduce the annual costs associated Royals expand the system to manage 10045 Federal Drive Plasmon Data Ltd. with employee labor and totally cut other departmental information Colorado Springs, CO 80908 “hard cost” expenses. The projected such as finance, human resources, EMEA Sales & Marketing return-on-investment figures reflect marketing and merchandising. T: 719-593-7900Whiting Way, MelbournF: 719-593-4164 how The Royals will reduce costs. Hertfordshire, SG8 6EN www.alliancestoragetechnologies.com+44 (0) 1763 262963 [email protected]

CS014_00_US