A new brand

The Sud - -Alpes-Côte d’Azur Region and its three Alpine departments (Hautes-Alpes, Alpes de Haute-Provence and Alpes-Maritimes) have joined forces to fulfi l an ambitious new joint strategy and action plan.

The region’s corporate and institutional players promote this beautiful and great

tourist destination in and abroad. MAIN COLORS

• An iconic name with a strong image: ALPES • A clear geographical location with the warmly welcoming feel of the South of France • The bright, vibrant colours of nature in all its glory • Simple, beautiful graphic design SECONDARY COLORS • A powerful concept : PURE © B. Bodin © B.

Strong values

Nothing beats the simple things in life.

Our part of the Alpes is simply stunning. It is home to an unspoilt way of life so bountiful and rich that it has the power to attract and wow visitors all year round.

It inspires strong values: respect, humility and perseverance. purealpes.com Durand © T. © Jan Novak A 48 A 43 LYO N A 41 MODANE

TGV TGV GENÈVE SS24 GRENOBLE TUNNEL DE FRÉJUS TGV TURIN TURIN N 91

A 480 COL DU GALIBIER ROMANCHE- CLARÉE D 1091 OULX

LA GRAVE- TGV LA MEIJE LA MEIJE SERRE CHEVALIER GÉOPARC DES ALPES COTTIENNES D 1091

N 85 A 51 MONTGENÈVRE BARRE DES ÉCRINS VALLOUISE VALENCE VALGAUDEMAR PELVOUX- BRIANÇON FRANCE VALLOUISE TGV PUY ST-VINCENT PARC COL D’IZOARD NATIONAL DES ÉCRINS ABRIÈS PARC NATUREL RÉGIONAL DU QUEYRAS D 1075 ARVIEUX GR 5 ORCIÈRES RISTOLAS MERLETTE SERRE- 1850 CHAILLOL EYRAUD MONT-DAUPHIN MOLINES - SAINT-VÉRAN 2 SAINT-LÉGER- 450,000 12,000 km LES-MÉLÈZES CEILLAC SUPERDÉVOLUY - RÉALLON D 93 LA JOUE DU LOUP RISOUL LAYE ANCELLE INHABITANTS VARS LAC DE EMBRUN N 94 SERRE- COL DE VARS ITALIE PONÇON (8% of the Region’s population) (40% of the Region’s VALENCE GAP CÉÜZE N.-D. CRÉVOUX Sud - Provence-Alpes-Côte d’Azur) TGV DU LAUS LES ORRES D 908 TALLARD SAINTE- VAL D’ORONAYE - LARCHE ANNE L’UBAYE D 900 SAINT- CUNÉO D 1075 VINCENT- D 94 LES-FORTS MONTCLAR SS21 PRA COL DE LA TGV LOUP BONETTE LA DURANCE CHABANON LE SAUZE LARAGNE GR 5 Rijn © R. Van LE GRAND D 64 PUY VAL PARC NATIONAL ORPIERRE D'- DU MERCANTOUR LA FOUX COL DE LA

GÉOPARC UNESCO D 902 DE HAUTE-PROVENCE CAYOLLE PARC NATUREL RÉGIONAL VAL D'ALLOS- AURON LE SEIGNUS DES BARONNIES PROVENÇALES ISOLA ROUTE DES D 900 2000 GRANDES ALPES BEUIL-LES- LE VENTOUX LAUNES CASTERINO LA COLMIANE VALBERG VALLÉE DES MERVEILLES MONTAGNE DE LURE ROUBION LE BORÉON DIGNE-LES-BAINS LES BUISSES LE VERDON VÉSUBIA MOUNTAIN PARK M 2205 TURINI N 85 D 908 CAMP D 6204 D’ARGENT LA ROYA A51 D 2566 ENTREVAUX GR 5 N 202 D 6202 D 953 PARC NATUREL nd RÉGIONAL VAUPLANE LA VÉSUBIE DU LUBERON GRÉOLIÈRES- 30 GR 5 2 SS1 PARC LES-NEIGES NATUREL D 4085 D 952 D 6 RÉGIONAL PARC NATUREL D 2204 MOUNTAIN MILLION DU VERDON RÉGIONAL DES PRÉALPES D’AZUR A 8 DESTINATION TOURIST D 11 L’AUDIBERGUE MONACO BED-NIGHTS GORGES OF FRANCE DU VERDON CÔTE LAC DE SAINTE-CROIX- ROUTE DU-VERDON NAPOLÉON D’AZUR TGV LAC D’ESPARRON DE VERDON A 7

D 13 AIX-EN-PROVENCE CANNES TGV 15% 1,8 OF THE REGION’S BILLION EUROS PROVENCE A 8 ECONOMIC ACTIVITY OF ECONOMIC BENEFITS

MER MÉDITERRANÉE

MARSEILLE

TGV

PARIS Legend LYO N GRENOBLE 7 NATURE PARKS • NATIONAL PARKS: ÉCRINS AND MERCANTOUR NICE ZERO • REGIONAL NATURE PARKS: QUEYRAS, MARSEILLE POLLUTION PEAK BARONNIES PROVENÇALES, VERDON, LUBÉRON AND PRÉALPES DU SUD

2 GEOPARKS AND NATIONAL GEOLOGICAL RESERVES UNESCO HAUTE-PROVENCE GEOPARK AND ALPES COTTIENNES GEOPARK

LONG-DISTANCE TOURIST ROUTES 05 • ROUTE DES GRANDES ALPES (ALPINE COLS: HAUTES-ALPES GALIBIER, IZOARD, VARS, BONETTE, ETC.)

• ROUTE NAPOLÉON Thibault © F. • GR5 LONG-DISTANCE FOOTPATH

OUTDOOR ACTIVITIES DESTINATIONS BED-NIGHT DISTRIBUTION • SERRE-PONÇON, VERDON, DURANCE, UBAYE AND ROYA GORGES 04 06 (WHITE WATER SPORTS AND SAILING) ALPES-DE- ALPES- 85% 15% HAUTE-PROVENCE MARITIMES WINTER • TALLARD AND SAINT-VINCENT-LES-FORTS FRENCH INTERNATIONAL 37% (AERIAL LEISURE ACTIVITIES) CUSTOMERS (of which 30% • LA MEIJE, VALLOUISE, VALGAUDEMAR, ORPIERRE, SUMMER CÉÜZE (MOUNTAINEERING AND ROCK CLIMBING) from within the mainly: 47% PROVENCE CÔTE Region Sud - D’AZUR SITES OF SPECIAL INTEREST Provence- SPRING - AUTUMN 16% MONT-DAUPHIN (UNESCO),BRIANÇON (UNESCO), Alpes-Côte ENTREVAUX, BARCELONNETTE, CASTERINO, d’Azur) NOTRE-DAME DU LAUS, VÉSUBIA MOUNTAIN PARK, VALLÉE DES MERVEILLES ORIGIN 68 SKI RESORTS AND OF OUR CROSS-COUNTRY SKI AREAS CUSTOMERS ©T. Durand ©T. • MAJOR SKI AREAS • VILLAGE RESORTS MAIN TOWNS AND CITIES