Prominent Australian Advertisers in Broadcasting
156 BROADCASTING BUSINESS YEAR BOOK 1938 1938 BROADCASTING BUSINESS YEAR BOOK 157 PROMINENT ADVERTISERS IN Prominent Advertisers 1n Australian Broadcasting (Continued.) Moffatt-Virtue Ltd., Sydney: Machin Bovril (Aust.) Ltd.: Bovril, 2GZ. AUSTRALIAN BROADCASTING Faulding, F. H., Redfern: Perfumery, ery, 2GF, 2GZ. Brockhoffs (N.S.W.) Ltd., Glebe: 4BC. McGrath, John, Sydney: Tractors, Flour, 2HD, 2KO. Femalure Co. (R. B. Walton): Beauty 2DU. Brockhoff, Melbourne : Biscuits, 3A \¥, products, 2CA, 2NZ. Nitrogen Fertilisers, Sydney: Ferti 3GZ, 3KZ, 3SR, 3UL, 7BU, 7LA. Analysed by Products Advertised James and Anderson, Sydney: Max lisers, 3SR, GWB. Bushells Ltd., Sydney: Tea and coffee, Factor Cosmetics, 3KZ. Qualcast Pty., Ltd., Melbourne: Lawn 2AD, 2BH, 2CA, 2CH, 2DU, 2GF, Potter and Moore, Sydney : Perfumes, Mowers, 2CH, 4BU, 4TO, GIX, GML. 2GZ, 2HD, 2KO, 2LM, 2NZ, 2PK, 2KO, 3A W, GIX, 6WB, GML. Ronaldson Bros. and Tippett, Sydney : 2RG, 2TM, 3A W , 3BA, 3GL, 3KZ, All the particulars included in this section are derived from information supplied by commercial Ponds Extract Co., International Ltd., Farm machinery, 3UL. 3XY, 4A Y, 4BC, 4TO, 4ZR, 5DN, Cosmetics, 2CH, GIX, GWB. Sachs, E., and Co. : Saxon cream cans, 5KA, 6IX, 6WB, 7BU, 7HO, 7LA. broadcasting stations throughout Australia, and relate to broadcast advertising accounts on the respective Woods, W.E., Ltd., Sydney: Nivea stations during 1937. 4ZR. Celta Pty., Ltd., Sydney : Celta salt, Face Cream, 2AD, 2CH, 2LM. Shearer, David, Pyrmont: Machinery. 2CH, 2HD. Of the 90 commercial stations operating at the beginning of 1938 when a questionnaire was circulated Electrical and Household 2MO, 2TM. Cereal Foods Ltd., Sydney : Crispies, a total of 81 stations returned the questionnaires completed in part or fully.
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