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Town Manager’s Newsletter February 15th, 2021 1. January 31st Occupancy Forecast Notes & Report - President’s weekend was HOT during the last 15 days of January. One significant sized property stated they are now ahead of last year over this weekend. All season this property has been hit hard due to a lack of Groups this season. For the Winter Season 2020/21; during January 2021, Breckenridge properties booked 23.1% more room nights into the winter season than was booked during the same period in 2020 January was +40%, February +34% and March +13%. During the spring Break period of March 6 – April 3, room nights on the books are up YOY by 1%. From January 16 – 31, 2021, 2021; 8,496 nights were added to the 2021 dates vs. 2,720 nights added during the same time in 2020, a 212% increase 2. DMMO Download from the BTO - A. COVID Update - February 10th B. COVID Update - February 12th C. COVID Update - February 15th 3. Summit County Government Meetings - A. Work Session - February 16th B. Board of Health Meeting - February 16th & 18th 4. Summit County Government Updates - A. COVID-19 Vaccine Offered to Phase 1B.2 B. Public Health Order Extended through March 31 Town Manager’s Newsletter February 15th, 2021 5. Local Organization Updates - A. Breckenridge Chapter of the Chamber Meeting B. Breckenridge Film Festival: - Update - Tonight’s Show C. Breckenridge Grand Vacations Update D. Breckenridge Music Festival E. Breckenridge Outdoor Education Center F. Colorado Mountain College - The Eagle Newsletter G. Mountain Towns 2030 H. National Repertory Orchestra I. Summit Chamber 6. Colorado Municipal League - A. Sam Mamet Good Governance Award Nominations deadline of March 31 B. Elected Officials Digest - Feb. 16, 2021 C. Annual Conference Postponed 7. Colorado Association of Ski Towns - A. Big Pivots - February 5th, 2021 B. Big Pivots - February 12th, 2021 January 31, 2021 Occupancy Forecast Notes Hello Breckenridge, During January 2021, Breckenridge added 7,986 more room nights to the books than were added in January 2020. Last minute bookings were strong as 3,613 more January room nights were added than the year before. February arrivals experienced an increase of 4,373 more room nights than the year before. For the winter season, Breckenridge has 18,222 fewer room nights on the books (-9.2% YOY). On December 31, 2020, Breckenridge had 26,190 fewer room nights on the books (-16% YOY). The President’s weekend of February 11 – 14 has an average daily occupancy on the books of 80% and is now pacing to match levels reached in 2020. The volume of last minute bookings this season may threaten to push occupancy above last year when we hit 94% on Saturday. The Spring Break period of March 6 to April 3 also experienced strong fill during the final 15 days of January. Currently the average occupancy on the books during this period is 48% vs. 53% a year ago (Pre pandemic shut down). However, with the growth in available room nights in 2021, Breckenridge has 1% more room nights on the books than one year ago. The week of March 13 – 20, the peak week, now has days when the volume of room nights exceeds 2020. The March 21 to March 26 dates remain behind in occupancy, but the gap between the pink line and the vertical black lines demonstrate how the fill of rooms during the last 15 days of January exceeded last year. The Mesa week of March 27 to April 3 now has 5 days when we exceed occupancy from one year ago. The gray line is a painful reminder of our entry into COVID quarantines nearly one year ago. January 2021 occupancy closed at 54% vs. 62% in January 2020, a 13% drop. Conversely, the volume of room nights on the books was down 9% year over year (YOY). February shows an 8% decline in occupancy while the March shows a 17% decline in occupancy YOY. The chart below provides an example of how occupancy levels for each winter season month is pacing and how the YOY variance shifted in 30 days. YOY Variance on December YOY 31, 2020 2020 2019 Variance Report November 28.3% 29.8% -5.0% -5% December 51.8% 54.8% -5.5% -5.5% January 54.0% 62.2% -13.2% -21.7% February 57.9% 63.2% -8.4% -26.1% March 33.8% 41.1% -17.8% -31.4% April 8.8% 17.1% -48.5% -52.5% Season 40.3% 45.8% -12.0% -17.9% How is Breckenridge performing relative to the industry? For the winter season, The DestiMetrics West Region reports a 29% YOY decrease in room nights on the books vs. Breckenridge’s decrease of 9%. Breckenridge reports a 1.5% increase in rate vs. DestiMetrics West Region reporting a 6% decline in rate. Based on the number of available room nights in Breckenridge and the DestiMetrics West region, Breckenridge has 12.5% of the available rooms. Currently, Breckenridge has 15.8% of the booked rooms indicating a growth in market share. Thank you to the Lodging companies who provide the data for the reports. We cannot forget to thank our second homeowners in this equation as well. If you are a lodging company and are interested in participating in this program, please contact me @ [email protected] or 970.4553.5022. The cost to participate is your time and the benefits are multiple. Stay Safe and have fun every day. Bill Wishowski – Breckenridge Tourism Office The January 31, 2021 DestiMetrics reports include 2,940 units (22 properties) of the 4,480 licensed units in town. The numbers represented above use this data sample set. Executive Summary Daily Occupancy Report as of Jan 31, 2021 Content & Overview Contents Graph a. Rolling 6-month view b. Static summer view c. Static winter view d. 60-day advance view Participating Properties Peak Property Mgmt Pine Ridge Condominiums Ski Country Resorts & Sports VRI - Breck - Crystal Peak Lodge VRI - Breck - Mountain Thunder VRI - Breck - One Ski Hill VRI - Breck - Village at Breckenridge Property VRI - Breck - Double Tree Lodge Place Mgmt VRI - Breck - Gravity Haus WoodWinds Property Management Pinnacle Lodging VRI - Breck - River Mountain Lodge Grand Lodge on Peak 7 Residence Inn Breckenridge Alpine Edge Vacasa - Breckenridge - Main Street Station Vacasa - Breckenridge - Condos The Lodge & Spa at Breckenridge Beaver Run Resort Vacasa - Breckenridge - Blue Sky Grand Timber Lodge/Peak Great Western Lodging Resorts The Daily Occupancy Report tracks occupancy on a daily level of granularity. The report combines the data sets of participating properties into a destination wide view that features three data sets (providing that sufficient information is available) including: i) current YTD occupancy, ii) last YTD occupancy, iii) last season's ending occupancy. The Daily Outlook Report is generated on a monthly or twice-monthly basis, usually for a 12 month subscription period, and is created from data provided by a group of properties participating in a cooperative manner, As is the case in all Inntopia data, all information provided by individual properties is strictly confidential, except when aggregated with other data and indistinguishable as a result. © 2021 Sterling Valley Systems, Inc. All rights reserved. No parts of this work may be reproduced in any form or by any means, graphic, electronic or mechanical, including photocopying, recording, taping or information storage and retrieval systems - without the written permission of the copyright holder. Products that are referred to in this document may be either trademarks and/or registered trademarks of the respective owners. The publisher and the author make no claim to these Trademarks. While every precaution has been taken in the preparation of this document, the publisher and the author assume no responsibility for errors or omissions, or for damages resulting from the use of information contained in this document or from the use of programs and source code that may accompany it. In no event shall the publisher and the author be liable for any loss of profit or any other commercial damage caused or alleged to have been caused directly or indirectly by this document. Breckenridge Total Occupancy (Most Recent Data) Daily Occupancy Report as of Jan 31, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia All Rights Reserved. Information provided here is CONFIDENTIAL INFORMATION and is the exclusive property of Inntopia. It is expressly not for reproduction, distribution publication or any other dissemination without the express written permission of Inntopia. Sample reports may be provided to interested persons, specifically for purposes of their evaluation of a potential subscription and are subject to Copyrights of this product. Data and Metrics represented on this report are representative of the Sample Properties only and may not be representative of the entire Community or Industry. Persons using this data for strategic purposes do so at their own risk and hold Inntopia harmless. Breckenridge Total Occupancy (Winter-to-date) Daily Occupancy Report as of Jan 31, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result. Inntopia, [email protected] Breckenridge Total Occupancy (Summer-to-date) Daily Occupancy Report as of Jan 31, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result.