THE PLAYBOOK ITHACA'S SPORTS RADIO | THE PLAYBOOK | ESPNIthaca.com 1 WE'RE ON A MISSION. We get it. Audiences want the best experience across radio, stream and app platforms. And we do just that, because we are Ithaca's Sports Radio. ESPN Ithaca features local SportsCenter updates every day of the week, locally hosted Between The Lines (BTL) from 4-5 p.m., live on-site reporting and play-by-play coverage of more than 75 high school contests annually. That means we are the dominant 24/7 local sports media outlet, because we are right there, as it happens. Heard about our robust lineup of professional and college play-by- play features? These include Yankees baseball, Cornell wrestling, Syracuse basketball and football. We also feature engaging personalities like Mike & Mike, Dan Le Batard, and "BTL" with Tim Donnelly. With such in-demand content, we're constantly evolving our social and digital platforms to provide unique and engaging opportunities. Golic & Wingo 6 A.M.—10 A.M. | THE PLAYBOOK | ESPNIthaca.com 2 NEW YORK STATE WE RULE SPORTS CONTENT. BROADCASTERS X ASSOCIATION 10 AWARD WINNERS BETWEEN THE LINES 2017 Hosted by University of Delaware Football alum Tim Donnelly. A lifelong • OUTSTANDING SPORTSCAST sports fan, Tim “brings it” to Between the Lines everyday, offering unique local sports entertainment weekdays 4-5 p.m.. Whether recounting a last- • OUTSTANDING PLAY-BY-PLAY COVERAGE second play, interviewing an outstanding local athlete or deliberating the • OUTSTANDING ON-AIR PERSONALITIES merits of a draft choice… our listeners get an earful. 2016 HIGH SCHOOL PLAY-BY-PLAY • OUTSTANDING SPORTSCAST We call nearly 100 local high school and college contests annually, led by • OUTSTANDING PLAY-BY-PLAY COVERAGE our broadcast team of Ithaca College alums Nick Karski and Will LeBlond. Since 2011, we’ve broadcast nine NYS High School State Championship games including the 2012 Lansing Baseball state championship, the 2016 2015 Newark Valley Football state championship, and 2017 Moravia Boys • OUTSTANDING SPORTSCAST Basketball and Watkins Glen Girls Basketball state championships. • OUTSTANDING PLAY-BY-PLAY COVERAGE GAMEDAY COVERAGE 2013 Whether it’s a review of Friday Night Lights or previewing that afternoon’s slate of games, Nick Karski hosts the team of reporters and contributors • OUTSTANDING ON-AIR PERSONALITIES during the fall season on Saturdays from 10-11a.m. with interviews featuring • OUTSTANDING PLAY-BY-PLAY COVERAGE local high school and college players and coaches. A special two-hour on-location tailgate broadcast takes place every year at the Cortaca Jug 2012 prior to kickoff. • OUTSTANDING ON-AIR PERSONALITIES | THE PLAYBOOK | ESPNIthaca.com 3 WE GIVE BACK. FUELING EXCELLENCE Teaming with Ehrhart Energy, we recognize weekly outstanding athletic performances, honoring more than 70 male and female athletes of the week. We award more than $4,000 each year to local high school booster clubs. NIGHT OF CHAMPIONS Teaming with Ehrhart Energy and Guthrie, we award $3,000 in scholarships to outstanding male and female scholar athletes during our annual Night of Champions awards dinner in June. | THE PLAYBOOK | ESPNIthaca.com 4 OUR WINNING LINEUP: 6A.M.–10A.M. Golic & Wingo 10A.M.–1P.M. The Dan Le Batard Show with Stugotz P.M. P.M. The Ryen Russillo Show 1 –4 Will Tim LeBlond Donnelly 4 P.M.–5P.M. Between the Lines with Tim Donnelly Nick Karski 5P.M.–7P.M. The Right Time with Bomani Jones 7P.M.–9P.M. Jalen & Jacoby 9P.M.–11P.M. Izzy & Spain 11P.M.–2A.M. Freddie & Fitz Play-By-Play with Nick Karski, ONGOING Will LeBlond, Tim Donnelly | THE PLAYBOOK | ESPNIthaca.com 5 PLAY-BY-PLAY COVERAGE: LOCAL COVERAGE: MLB • Between The Lines • Home of the New York Yankees (weekdays 4-5 p.m.) BEST SEAT IN • All-Access Features • All-Star Game, Playoffs and World Series NFL • Local SportsCenter Updates • Regular Season, Playoffs & Super Bowl • Play-by-Play THE HOUSE. NCAA COLLEGE COVERAGE: • Home of Syracuse Orange Basketball and Football • Cornell • Home of Cornell Big Red Wrestling • Ithaca • Basketball—Games of the Week & March Madness • SUNY Cortland • Football—Games of the Week, Bowl Games & CFP • Syracuse NASCAR/Auto Racing • TC3 • Daytona 500 • Wells • Cheez-It 355 at The Glen NBA HIGH SCHOOL COVERAGE: • Game of the Week, All-Star Game, Playoffs and The Finals • Candor FIFA World Cup Soccer • Dryden PGA Golf • Groton • The Masters and PGA Championship • Ithaca Olympics • Lansing • Marathon • Moravia • Newfield • Newark Valley • Odessa-Montour • Southern Cayuga • Spencer-Van Etten • Trumansburg • Union Springs • Watkins Glen | THE PLAYBOOK | ESPNIthaca.com 6 Digital media opportunities are available to enhance your NEVER marketing objective. • DIGITAL & SOCIAL MEDIA Download our • MOBILE OPTIMIZATION mobile app. MISS A • STREAMING • DISPLAY ADS • CONTESTS POINT. • POLLS • E-BLASTS • AND MUCH MORE WE'RE SOCIAL. 6.7 Million Twitter Impressions since 2015 Just under 3000 Twitter Followers. 820,000 Facebook Post Impressions since 2015 6000+ pageviews per week | THE PLAYBOOK | ESPNIthaca.com 7 THE MOST RECOGNIZED NAME IN SPORTS. ESPN: DRIVING THE Almost all Americans say they are aware of ESPN or one of its sub-brands (98%)—that’s more than WORLD'S SPORTS 255 million people. 1 THE BEST IN CLASS SPORTS MEDIA BRAND. COVERAGE. 80% of avid sports fans familiar with ESPN rate the brand favorably overall, which is #1 across all sports media brands. 1 THE MOST TALKED ABOUT MEDIA BRAND AMONG MALES. That translates to around 20 million weekly mentions of ESPN on average among males; over 1 billion a year. 2 Source: 1) Brand Reach Study, P12+, March 2015. 2) Keller Fay TalkTrack, P13-69, 2015. | THE PLAYBOOK | ESPNIthaca.com 8 FINGER LAKES SHARE OF LISTENING BY LOCATION COVERAGE AREA AQH Persons 12+, Mon-Sun, 6A.M.–Mid FIELDING AM Daytime Coverage: Two-thirds of tune-in to At All Sports occurs out-of- Home home, including in the car, % SPORTS Away 32.9 at the office, and at from Home sporting events; however, 67.1% at-home listening has COVERAGE been slowly rising. 24/7. INDEX OF AQH LISTENING BY DAYPART 100 = Persons 12+, Mon–Sun, 6A.M.–Mid M-F M-F M-F M-F S-S FM Coverage: 6a-10a 10a-3p 3p-7p 7p-Mid 6a-Mid 140 137 143 54 60 All Sports Radio indexes No. 1 by a wide margin in afternoons, nearly 43% above its average. All Sports Radio also indexes high, relative to other formats in this study, in mornings and evenings, experiencing significant increase in the latter. Source: GfK MRI 2016 Doublebase | THE PLAYBOOK | ESPNIthaca.com 9 LISTENERS PLAY-BY-PLAY Women Persons 12+ Persons 12+ % 16 Women % WHO ARE Sports Radio continues to 35 Listeners of Play-by-Play Men have a far higher concentration sports are 35% more likely Men 65% 84% of men in its audience than to be male compared to the any other format. The 84% general population. Yet, O U R FAN S? male proportion has remained you’ll find play-by-play typically relatively steady for the past draws the highest percentage several years. of female listeners compared to sports talk. <12th <$25k HS Grad $25-$50k Grade EDUCATION % HOUSEHOLD INCOME % Persons 18+ 8.8 % Persons 18+ 3.1% 20.3 Some 19.5 College $50-$75k 31.5% By a wide margin, All Sports 23.5% All Sports Radio represents College Radio ranks No. 2 among radio's most affluent adult Grad the 16 leading formats for >$75k listeners. It ranks No. 1 by % 45.1% the proportion of its adult 48.2 a wide margin among the audience who are college leading formats in the graduates. By a close proportion of 18+ listeners margin, All Sports Radio residing in households ranks No. 1 among the generating $75,000 or more 16 leading formats in the annually. All Sports Radio proportion of its adult is also No. 1 by far among listeners who have attended the top formats in the college. $50,000+ household income category. Source: GfK MRI 2016 Doublebase | THE PLAYBOOK | ESPNIthaca.com 10 THE NUMBERS: WHO ARE SPORTS LISTEN IN. RADIO LISTENERS? SPORTS RADIO IS... 39 is the median age. MOBILE. Listeners can be influenced wherever they go; in their car, their smartphone, their office, their homes. That’s a lot of opportunity to tell your story. 69% are married. A FREQUENCY MEDIUM. Because of the low cost per commercial rate, you can buy a lot of ads over a short term, like games or consistent messaging for top-of-mind awareness. % own their 75 residence. TARGETED. A cost efficient way to match your product or service to your targeted consumer type. More of your ad dollars go to your hottest prospects. In our case, the elusive male consumer. % of Sports Radio TIMING. 88 listeners are Our prime time talent line up well with prime shopping time. more likely to In fact, 75% of all retail purchases occur between the hours of have HHI $100k+. 6 A.M. and 7P.M. Further, 55% of all consumers listen to radio within one hour of their largest purchase of the day. UNPREDICTABLE. The ultimate escape vehicle. No matter what’s going on in % have investments someone’s life, they can escape from their routine. We give 88 totalling $250k+. people the vehicle to just be a fan. Source: GfK MRI 2016 Doublebase | THE PLAYBOOK | ESPNIthaca.com 11 REMIND Radio promos drive 2x HIGHER tune-in conversions WHY ESPN RADIO? when close to show time. REGISTER The "6 Rs of Radio" keep your eye on the ball for the most Store websites see a 75% LIFT when consumers return, but also helps you create the best experience to recall 3 or more radio ads.