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SUNSET Living Lab Plan

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SUNSET Living Lab Plan SUNSET Sustainable Social Network Services for Transport www.sunset-project.eu Grant agreement n°: 270228 Start date: Feb 1, 2011 Duration: 36 months Area: ICT for Transport Project Officer: Mr. Stefanos Gouvras Deliverable D 7.1 “Living Lab plan” Version: 1.0 Due date of deliverable: 31 July, 2012 Actual submission date: 31 July 2012 Dissemination level: PU Responsible partner: ENSCHEDE © 2011-2014 SUNSET Consortium The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement n° 270228. The project’s website is at www.sunset- project.eu. Summary The aim of this deliverable is to describe the different stages in preparation for Living Lab (LL) operation in Enschede, Gothenburg and Leeds. Both, general issues for all SUNSET LLs are described as well as specific issues regarding one of the three LLs. Based on this document, the LL operation in Enschede will start in August 2012 with a test period followed by a ramping up of users towards full LL operation in 2013. The LLs in Gothenburg and Leeds start February 2013 and will benefit from experiences in Enschede. SUNSET uses the LL not only as an evaluation methodology, but aims at introducing a continuously growing and developing initiative in the cities involved, which does not stop when the project ends. The end of the project is just the start of the living lab as a community of citizens, companies and municipalities realising their objectives. Of the three cities, only Enschede has the local authority as important stakeholder involved within the SUNSET consortium. Therefore, Enschede is addressed as the main LL. The LLs in Gothenburg and Leeds are typically a bit smaller in sample size and try to address specific issues, where Enschede has a broader approach. Moreover Enschede functions as the launching place for the Tripzoom app utilising a period of testing before the full LL operation starts. As the three LLs coexist, they have the opportunity to work closely together. Lessons learned in one LL, can be used in the others. But also, this approach gives the opportunity to test whether successful incentives in one LL are just as successful in another geographical area. Having three Living Lab coordinators within the consortium, knowledge transfer is embedded in the project organisation. For a successful LL, users are a critical prerequisite. The strategy to recruit these users consists of two tracks: a purposeful sample to ensure the availability of different subgroups in the LLs and social networking to enlarge the sample. In all three LLs, specific commute origins or destinations are a lead in recruitment. This way, there is a higher chance of a spatially and socially condense sample. Next to recruiting sufficient users, it is also important to have a smooth LL operation. The three LL coordinators will cooperate in this operation. There are three main issues to take care of: incentive management, experience sampling management and user management. The first two are given from a research perspective; incentives and evaluation are core features of the project. The user management (information, feedback, support, user oriented design) is crucial to keep the users active throughout the LL operation. The LL coordinators are in charge of first line support, but are backed up by the technical team to ensure a smooth operation and give the corresponding technical support. After the preparation phase, of which this document is the result, there will be the LL operation. The deliverables 7.2, 7.3 and 7.4 will discuss the operation in the three different cities. In deliverable 7.4 the evaluation of incentives takes place. 2 Document Information Authors Name Partner Email Benjamin Groenewolt ENSCHEDE [email protected] Erik Klok ENSCHEDE [email protected] Marcel Meeuwissen ENSCHEDE [email protected] Vera Dethmers ENSCHEDE [email protected] Anders Hjalmarsson VIKTORIA [email protected] Susan Grant-Muller UNIVLEEDS [email protected] Frances Hodgson UNIVLEEDS [email protected] Nikolas Thomopoulos UNIVLEEDS [email protected] Editor Name Benjamin Groenewolt Partner ENSCHEDE Address Hengelosestraat 51, 7514 AD, Enschede, The Netherlands Phone +31 (0)53 481 5466 Fax - Email [email protected] History Version Date Changes V0.1.1 31-05-2011 Table of contents; first layout V0.1.2 13-06-2011 Comments on the layout V0.2.0 17-06-2011 Version for MS1 V0.2.1 20-06-2011 Included proposed responsibilities; Incentive flowchart V0.2.2 28-06-2011 Adjustments based on PMT and PhC V0.2.3 13-07-2011 “Life of an incentive” added and introduction matched to template V0.2.4 03-08-2011 Added processes to LL Management chapter V0.2.5 12-08-2011 Adjustments and comments by Erik V0.2.6 17-08-2011 Adjustments, additions and comments by Anders V0.3.0 19-08-2011 Edited changes V0.3.1 23-08-2011 Included Enschede governance structure and LL-argumentation V0.3.2 9-11-2011 Results of London workshop included, update on Enschede parts V0.3.3 14-11-2011 Updated Gothenburg sections V0.3.5 15-11-2011 Revision of Knowledge Transfer, Incentives (Schiphol Meeting) V0.4.0 16-11-2011 Edited changes V0.4.1 20-03-2012 Update Leeds characteristics V0.4.2 10-04-2012 Privacy aspects included, general review V0.4.3 03-05-2012 LL Methodology and LL Management updated. V0.5.0 25-05-2012 Edited changes, refined incentive management V0.6.0 10-06-2012 Updated Gothenburg sections V0.6.1 20-06-2012 General revision and comments V0.7.0 03-07-2012 Results of Enschede workshop included V0.8.0 11-07-2012 Finalising towards internal review V0.8.1 12-07-2012 Final Leeds updates V0.9.0 13-07-2012 Version for internal review. Spelling, last minor edits. V1.0 31-07-2011 Final version, approved by PCPs and PMT, sent to EC 3 Distribution Date Recipients Email 31-07-2012 SUNSET partners [email protected] 31-07-2012 Project Officer [email protected] 31-07-2012 Project Archive [email protected] 4 Table of Contents 1. Introduction ......................................................................................... 6 1.1 GOALS ................................................................................................................................................. 6 1.2 MAIN RESULTS AND INNOVATIONS .......................................................................................................... 6 1.3 APPROACH .......................................................................................................................................... 7 1.4 DOCUMENT STRUCTURE ......................................................................................................................... 7 2. Living Labs ........................................................................................... 8 2.1 METHODOLOGY .................................................................................................................................... 8 2.2 ENSCHEDE .......................................................................................................................................... 11 2.3 GOTHENBURG ..................................................................................................................................... 14 2.4 LEEDS ................................................................................................................................................. 17 2.5 CONCLUSIONS .................................................................................................................................... 19 3. Knowledge transfer .......................................................................... 21 3.1 TIMING ............................................................................................................................................... 21 3.2 CHANNELS .......................................................................................................................................... 21 3.3 CONTENT ............................................................................................................................................ 22 3.4 OPERATION ........................................................................................................................................ 23 3.5 CONCLUSIONS .................................................................................................................................... 23 4. Recruitment plan .............................................................................. 24 4.1 PRIVACY, DATA PROTECTION AND ETHICS COMPLIANCE ........................................................................ 24 4.2 GENERAL ISSUES .................................................................................................................................. 24 4.3 ENSCHEDE .......................................................................................................................................... 26 4.4 GOTHENBURG ..................................................................................................................................... 28 4.5 LEEDS ................................................................................................................................................. 29 4.6 CONTINGENCY PLAN ........................................................................................................................... 31 4.7 CONCLUSIONS ...................................................................................................................................
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