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THE RIGHT INGREDIENTS to CREATE YOUR OWN BUSINESS Success

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THE RIGHT INGREDIENTS to CREATE YOUR OWN BUSINESS Success AUS THE RIGHT INGREDIENTS TO CREATE YOUR OWN BUSINESS Success Franchise opportunities with an iconic brand THE RIGHT Leadership Welcome MIX ACROSS THE Generations Welcome Thank you for your interest in Bakers Delight. We’re delighted that you want to learn more about our company. Bakers Delight is an Australian icon and has grown to become one of the world’s most successful bakery franchises. The company’s success is due to the quality of our ingredients, proven systems, ongoing innovation and a passion to delight customers with superior bread and warm service. At Bakers Delight we’re committed to a mutually rewarding relationship with our franchisees, employees and suppliers. When considering Bakers Delight, we urge you to visit our franchisees, speak to regional staff and seek independent advice. Joining the Bakers Delight family could be one of the best life decisions you ever make. David Christie Elise Gillespie Joint CEO Joint CEO BAKERS DELIGHT HAS BECOME ONE OF THE WORLD’S MOST SUCCESSFUL BAKERY FRANCHISES 3 FIND ALL THE RIGHTContents THE RIGHT INGREDIENTS TO CREATE YOUR OWN BUSINESS SUCCESS Welcome 3 Our Philosophy 6 • Vision • Mission • Values A Recipe For Growth 6 Your Opportunity 8 Family Time 12 Our support 14 • Group Management • Operations • Marketing • Property • Projects • Purchasing • Human Resources + Training • Information Services + Support Our Training Program 16 Our Promise 19 • The Franchisor Promise • The Franchisee Promise Our Franchisees 20 Our Community 22 Your First Step 26 Financial Information 24 Information Statement 28 5 A PHILOSOPHY GUIDED BY WHAT’S OUR VISION Right To be the world’s best fresh bread retailer. A RECIPE FOR GROWTH 1980 1988 1991 1993 The first Bakers Delight A tried and tested The first interstate Bakers Expansion across New store opens in model, Bakers Delight Delight franchise opens in South Wales, Queensland Hawthorn, Victoria commences franchising South Australia and Western Australia OUR VALUES OUR MISSION • A passion for fresh, delightful bread. • A culture of constant improvement. To produce superior bread, provide superior service and create delight for all stakeholders. • Creating delight and ensuring a rewarding environment for stakeholders. People right, brand right – adds up to delight. • Promoting growth for franchisees and employees. • Living authentically and embracing innovation. 1995 1999 2003 2015 New Zealand expansion BCNA partnership Canadian expansion USA expansion commences 7 YOUR OPPORTUNITY IS THERE TO Make THE RIGHT INGREDIENTS TO CREATE YOUR OWN BUSINESS SUCCESS JOIN A FAVOURITE AUSTRALIAN SUCCESS STORY Bakers Delight has grown from a humble bakery in Hawthorn to over 700 bakeries across four countries. Our proven operations are the heart of the business. Working with passionate people, we continue to grow in market position and bakery numbers. With over 45 percent of our bakeries owned by franchisees with more than one site, the success of our operations and franchisees shows. Whether you’re interested in setting up a new bakery or purchasing an established one, there are exciting prospects. You can be part of our story and join the Bakers Delight family; a business community filled with endless opportunities. Bakers Delight has been successfully operating as a large family business, made up of many smaller family businesses. From our support office staff, through to our extended network of suppliers and other franchisees, we are all about supporting one another to ensure everyone has the right ingredients to create their own business success. If running your own business is your dream, please read on to learn more about how we can help you to make your dream a reality. OVER 45% OF BAKERIES OWNED BY FRANCHISEES WITH MORE THAN ONE SITE 9 IT PAYS TO BE WITH THE Number One RECOGNISED BAKERY BRAND KNOW YOUR NUMBERS Bakers Delight has experienced endless measurable success over the many years of being a Franchise business model. Bakers Delight have grown at a rapid rate thanks to our loyal franchisees, endless support, and great team culture. BAKERIES IN 4 COUNTRIES 700 Our network consists of 700+ bakeries in 4 countries spread across Australia, New Plus Zealand, Canada and the USA. 100 10 YEAR PLUS FRANCHISEES Plus We have over a 100 Franchisees that have been committed to our brand for over 10 years. 38 YEARS AS A FRANCHISE BUSINESS MODEL Bakers Delight converted to a franchise business model in 1988 Plus and has grown to become the largest bakery franchise globally. 45% BAKERIES OWNED BY MULTI-SITE FRANCHISEES The strength of our support has enabled over 45% of our bakeries Plus to be owned by a multi-site franchisee. THE RIGHT INGREDIENTS TO CREATE YOUR OWN BUSINESS SUCCESS 11 FAMILY TIME IS AN ESSENTIAL Ingredient I get to spend lots of time with my children. MEL JOYCE BAKERY: BORONIA THE RIGHT INGREDIENTS TO CREATE YOUR OWN BUSINESS SUCCESS MEET MEL & GREGORY Mel and Greg are the owners of Bakers Delight in Boronia. They are a committed husband and wife team that make their business work and have been doing so for 11 years. Greg works on the production side of the business, with Mel managing the sales aspect. Together, they have created a great business operating model that balances their responsibilities and compliments each another, ensuring the success of their business. 7.00am RISE AND SHINE Mel’s morning commences in a typical am manner. She rises at a decent hour as 7.30 Greg is on the early shift baking and THE MORNING ROUTINE managing the bakery production staff. A typical morning for Mel consists He’s busy preparing the bakery pre- of having breakfast with the kids opening to ensure fresh products are and helping them to get ready for their ready for sale at opening time. school day. Occasionally she spends some downtime on a walk, exercising 9.00am before her busy work day. COFFEE BREAK Once school drop off is complete, 10.00am the first stop is to grab a coffee and LET THE WORK DAY BEGIN re-charge; often catching up with a friend Mel arrives at the bakery and leads or two along the way. Mel’s coffee stop the sales team for the majority of her allows her to balance work and home shift. Her role is to keep them engaged routines and gives her the downtime to and mentor them to achieve their best. reflect on the day’s work ahead. She also maintains the store, product display and sales. 12.00pm ROSTERS AND ADMIN Around midday Greg’s work day is done. He’s spent the morning ensuring that 3.00pm there is enough fresh product to last THE ULTIMATE BALANCE the day. A lunchtime finish following an Mel’s shift ends around 3pm, just in early start is standard routine for him. time to pick up the kids for the after- This creates the perfect balance as Greg school activities run. This is quickly is now free to spend quality time with followed by preparing and having dinner his kids post school pick up. Meanwhile, with the family. The rest of the evening Mel dedicates a portion of her time in is filled with some relaxation and the afternoon to managing the bakery tending to family duties. roster and attending to any outstanding administrative work. 9.00pm LIGHTS OUT Time to recharge and do it all again tomorrow. 13 WE ADD A LOT OFSupport At Bakers Delight, we give our franchisees a wide range of valuable support. This becomes a key ingredient in their business success. GROUP MANAGEMENT At Bakers Delight we train franchisees to operate efficiently. We offer ‘hands-on’ group management plus proven business procedures and systems. Our network improves continuously to remain competitive, meet the changing demands of customers and service our franchisees’ needs. We’re committed to enhancing systems, policies, and guidelines to give franchisees relevant and timely support. OPERATIONS Efficient, effective operations are crucial to business success. Our regional and area managers have a wealth of experience, allowing them to give quality operational support to franchisees. Our operations team support franchisees in growing sales and their business and also in meeting our brand standards and values. They are the primary support contact connecting franchisees with our support office. WE PROVIDE FRANCHISEES WITH TOOLS TO DRIVE THEIR BUSINESS MARKETING Bakers Delight is a strong, distinctive brand. ‘No short cut to fresh’ is the cornerstone of the group marketing strategy. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, sponsorship, digital, merchandising and market research. Our franchisees also have the flexibility to conduct local marketing activities with our dedicated local marketing team’s support. THE RIGHT INGREDIENTS TO CREATE YOUR OWN BUSINESS SUCCESS WE TRAIN FRANCHISEES TO OPERATE EFFICIENTLY PROPERTY Our property team locates viable retail precincts and negotiates leases directly with landlords. The lease is held by Bakers Delight, who then allows franchisees to occupy the premises on the same terms and conditions originally negotiated. PROJECTS Our projects team develop efficient bakery operations, offering a range of services that include: handover of new sites, relocations, refurbishments, lease negotiations and new site ‘turnkey’ operations. PURCHASING Our purchasing team helps to simplify bakery operations, enabling franchisees to concentrate on operating their bakery. The purchasing team negotiates relevant supply agreements and works through distribution issues, maximising the buying power of the network. HUMAN RESOURCES + TRAINING Our human resource and training services drive best practice and policies. Information and recommendations are offered to franchisees in the areas of industrial relations, employee relations and other relevant legislation. INFORMATION SERVICES + SUPPORT Our group information services maintain a culture of continuous improvement and innovation, to deliver the best information service solutions for franchisees. Our service desk support line also provides a 24 hour helpline to assist with any technical information service issues.
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