Area Regeneration Plan

2007-2013

(Part of the Regeneration Framework)

www.gwynedd.gov.uk Document Content This Area Regeneration Scheme contains the following sections: Introduction What is an Area Regeneration Plan? Porthmadog Area Regeneration Plan

Section 1 – Area Profile Introduction Geographical Boundaries Population Mobility and Migrating Environmental Features and Designations Deprivation Economy of the Area Economic Activity Housing Health Voluntary Activity

Section 2 – Analysis of Local Circumstances Introduction SWOT Analysis

Section 3 – Aspirations of the Area Regeneration Vision for the Porthmadog Area Main Aspirations and Impressions of the Main Aspirations and Impressions of Voluntary Organisations and Businesses Main Aspirations and Impressions of the Services

Section 4 – Thematic and Spatial Priorities Introduction Thematic Priorities for the Porthmadog Area Spatial Priorities for the Porthmadog Area Summary

Section 5 – Action Areas Introduction Table of Action Areas

Section 6 – Implementing the Regeneration Scheme Introduction Approving the Regeneration Plan Regeneration Plan Lead Bodies Regeneration Plan Partners Reviewing the Regeneration Plan 1 Introduction

What is an Area Regeneration Scheme?

The Gwynedd Regeneration Strategy sets out the context and a clear direction for all of the county’s regeneration activities, with its unique patchwork of communities from 2007 – 2013.

The Area Regeneration Schemes are operational documents that implement the Regeneration Strategy. The areas are based on the definitions of the Unitary Development Plan, which are based on dependence districts.

Gwynedd Regeneration Strategy 2007-2013

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Porthmadog Area Regeneration Plan

This Area Plan was formed by consulting with stakeholders in the area, including local residents, agencies that work in the area and organisations that serve the area. The Area Plan has taken into account other strategies that influence and contribute towards the regeneration field, including local strategies for the Porthmadog area.

Stakeholders were consulted through participatory methods such as ‘drop-in’ meetings, focus groups, questionnaires and other techniques. By means of these consultations, a comprehensive picture was compiled of the nature and scale of the challenge facing the area’s communities, along with drawing up measures to respond to them. We wish to thank the stakeholders who were part of the consultation process.

This Regeneration Scheme identifies the main measures and projects for the regeneration field in the Porthmadog area for 2007 – 2013. These projects are intended to give a direction to all regeneration activities and efforts undertaken by all the partners of the scheme, namely voluntary agencies, public organisations, private businesses and/or community groups.

The regeneration projects for the area are intentionally broad in order to ensure that there is flexibility within the Regeneration Plan to respond to, and take advantage of, any challenge faced during the period in question.

2 SECTION 1

Area Profile

Introduction The area of Porthmadog lies in the centre of the county of Gwynedd. It is an area renowned for its coast, its beaches, its mountains, its glorious views, its tourism and its history.

Geographical Boundaries The Porthmadog Area Regeneration Scheme focuses on the catchment area that includes the western boundary of the ward, including the furthest end of the wards of , and Llanfair to the east, and the northern boundary of Llanystumdwy and Beddgelert wards and the southern boundary of Llanfair. The area includes six wards, and the catchment areas of eight community and town councils. The boundaries of this Regeneration Area correspond to the boundaries found in the Unitary Development Plan.

Population According to the 2001 Census, the Porthmadog area had a population of 12,456 with the largest percentage of the population, 55.14%, in the 20-64 age group, and the minority of the population, 5.53%, in the 15-19 age group. 21.61% of the population are 65 years old and over. The population of the Porthmadog area represents approximately 10% of the population of the whole county.

In 2001, 48.23% of the population were men, and 51.77% were women,which reflects the pattern for the county.

3 According to the Census, 70% of the population of the Porthmadog area have been born in , but more typically is that nearly 71% of the population speak Welsh, compared to the national average of 20.4%.

Mobility and Migration Porthmadog is the area’s main town and centre, where a number of mainstream services are located.

Within the area, is the most populated area and Porthmadog – and are the least populated.

The car ownership figures of the 2001 Census show that movement within and outside the area is dependent on private cars. 59% of those who work travel to work by car, which is slightly lower than the average for Gwynedd. The Census also notes that 19% of Porthmadog households do not own a car, which is lower than the average for Gwynedd (24%) and the Welsh average (26%).

People move within, and in and out of the area for numerous reasons, such as retirement, work, family connections and so on. This migration affects the structure of the local population. In 2001, 2.85% of the area’s population moved within the boundaries of the Porthmadog area. This percentage was considerably lower than the county average of 7.3%. However, from looking at the inward and outward migration patterns for the area, it is obvious that the Porthmadog area sees a more frequent population turnover than the county average and national average. In the same year, 7.5% of the population had migrated into the Porthmadog area, and 7.1% had migrated out of the Porthmadog area, which is an obvious higher turnover than the average for Gwynedd (4% and 3.5% respectively) and Wales (3.5% and 3% respectively).

Environmental Features and Designations The area boasts a unique and special landscape, and this is reflected in the number of conservation and environmental designations given to parts of the area. Dolorgan Barn and Glyn Cywarch have been designated as Special Areas of Conservation (SAC); and the whole of is designated as a Special Area of Conservation (SAC) and as a Heritage Coast. There are several Sites of Special Scientific Areas (SSSIs) in the Porthmadog area, including Rhosgyll Fawr, Talhenbont, Glanllynnau and the shores from Penychain to , Moel Hebog, the land and shores between Criccieth and Afon , mines, Yr Arddu, Beddgelert forests and , Maes Meillion and Gefail y Cwm; the areas of Morfa , Rhinog, Hafod Garregog, Tremadog woods, and Coed Camlyn are designated as National Nature Reserves (NNR). The areas of Rhinog, Coed Llechwedd, Coed Camlyn, woods, Glaslyn, Tremadog woods, Cors Graianog, Cors Gyfelog and Cors y Wlad are designated as Special Areas of Conservation (SAC) and Sites of Special Scientific Interest (SSSIs).

Most of the Porthmadog area is located within the boundaries of the National Park, with Porthmadog and Criccieth, Dolbenmaen, Llanystumdwy and

4 parts of Penrhyndeudraeth lying outside the boundary. The ‘Future of Snowdonia’ strategy sets out a direction for the National Park's developments over the next fifteen years; its strategic priorities for the coast include protecting the coast from overdevelopment, improving access to the coast and creating green wedges between settlements to prevent them from joining (e.g. along the coast). Their strategic priorities for inland areas include encouraging innovation within agriculture, working to improve biodiversity and planting coppices.

Deprivation According to the Welsh Index of Multiple Deprivation 2008, the ward of Dolbenmaen is the ward in the Porthmadog area which appears highest in the index due to ITS deprivation. Dolbenmaen has been designated as the 26th most deprived ward in Gwynedd.

Dobenmaen ward is most noticeable under the Income Zone of the Welsh Index of Multiple Deprivation, as it appears in the worst/highest 50%.

The count of Income Based Jobseeker's Allowance claimants notes that 0.96% of the working age population of Porthmadog were receiving this allowance in December 2005, which is lower than the average for Gwynedd, which is 2.4%. Within Porthmadog, the highest percentage of claimants was in ward (1.75%), with the lowest percentage of claimants found in Porthmadog West ward (0.5%) and Llanystumdwy ward (0.5%).

Of the 0.96% of Jobseeker’s Allowance claimants in Porthmadog, over half belong to the 25-49 age group. The pattern in Porthmadog follows the county and national trends.

According to the Welsh Index of Multiple Deprivation 2008, Dolbenmaen, Llanystumdwy and Penrhyndeudraeth 1 are designated in the 25% worst/highest in the access to service zone in Gwynedd. This corresponds to the information of the Regional Transport Consortium for Mid-Wales (TraCC). The TraCC area has the poorest access to services in Wales with 30 of the 70 areas identified as the areas furthest from services in Wales being in the TraCC area. This information is true for the areas to the south of Porthmadog. The areas to the north of Porthmadog, including Porthmadog itself, belong to the Regional Transport Consortium (Taith).

The Area’s Economy The area’s economy depends highly on a small number of specific sectors, namely wholesale, retail distribution, hotels, catering / public administration, education and health sectors. With regard to employment opportunities, 25.7% of the population in employment (employed or self-employed) is employed in the sector first listed above, and 24.9% work in the second listed sector. The prominence and importance of these two sectors to the economy and to local employment and income reflect the county and national trend of dependency on these sectors. Snowdonia National Park is looking to attract small scale tourism in specific places, which will feed into the above employment sectors.

5 Of those in work, 8% work in the manufacturing sector, 8% in the construction sector and 6% in the agriculture, forestry and fishing sector and it can be seen that one of the strategic aims of the National Park is to encourage diversification in farming.

Economic Activity According to the 2001 Census, 73.9% of the population of the Porthmadog area are economically active, and 69% of them are in employment. Although these trends reflect the pattern for the county, there is one obvious difference when looking at the Economic Activity features of the Porthmadog area. Of the 69% that are economically active and in employment, 53.5% are employed and 15.8% are self-employed. The self-employment rate is higher than the county average of 12.8%, and the national average of 8.5%.

Unemployment levels in the area are slightly lower than in Gwynedd, with only 6.2% of the economically active population unemployed.

The economic inactivity levels in the Porthmadog area reflect the county-based levels, with nearly 26% of all working age people having been identified as economically inactive.

Housing 70.8% of the residents of the Porthmaodog area are owner-occupiers of their houses, which is slightly higher than the County average.

A local consultation with estate agents and accountants has shown that there is a local need for housing for first time purchasers and 2/3 bedroom units for young families and also rented units in Porthmadog, Criccieth and Penrhyndeudraeth. There is a demand for rented accommodation because of the restriction in young people’s ability to get a mortgage for the first time and securing a deposit.

Affordable housing is an important matter in the Porthmadog area, and there are several plans which form part of the Rural Housing Facilitator's work programme. There are plans at different levels of development in the following villages/ towns: Beddgelert, Harlech, Llanfair, Llanysumdwy, Penrhyndeudraeth and Talsarnau. Affordable housing is one of the Snowdonia National Park Authority’s thematic priorities over the next fifteen years.

An objective within the National Park’s ‘Future of Snowdonia’ Strategy notes that 600 houses will be needed over a period of fifteen years within the Park. The National Park has a Housing Strategy that prioritises the location of new housing.

6% of the residents of the area are on the Local Authority housing waiting list and there are 163 long-term vacant homes that have been identified in the area. There are 15 affordable units which have been either completed, or are in the pipeline or have permission to be constructed in the area since 2004.

One of the strategic objectives of the Gwynedd Children and Young People Today

6 Strategy is to create a safe home and community for the county's children and young people; this will be accomplished by ensuring a safe home and a community which supports their physical and emotional well-being.

Now, Cartrefi Cymunedol Gwynedd have taken ownership of the Council’s housing stock in April 2010 and this means that every property which was part of the Council's housing stock in the Porthmadog area has been transferred to the new body; the transfer of Council housing is part of an investment programme of £136m over the next five years which will ensure that the houses reach the requirements of the Government's Wales Housing Quality Standard.

Health Gwynedd’s Health, Social Care and Well-being Strategy seeks to assist agencies to respond better by planning and working in partnership, with improved health being a general aim. Three operational steps have been identified to ensure this; addressing the main causes of sickness by noting, controlling and preventing existing and future risks; collaborating to develop sickness prevention programmes and addressing health and social care matters that are a priority, and, improving access to health and social care along with creating and developing new means of working. The priorities identified within the strategy are; older people, children and young people and young parents, circulatory diseases (stroke/diabetes), cancer (lung/breast/bowel), injuries and other population groups.

Porthmadog East ward is the most noticeable under the Health Zone of the Welsh Index of Multiple Deprivation 2008, as it appears in the worst/highest 25%. One of the priorities noted in the Gwynedd Health, Social Care and Well-being Strategy is that emphasis should be placed on assisting the poorest communities due to the strong link between poverty and disease.

Over 20.35% of the population of the Porthmadog area has a long-term restrictive illness.

Voluntary Activity During the consultation on the Regeneration Plan the voluntary activities in the Porthmadog area were mapped. A total of 46 voluntary groups / organisations were recorded, which were based in and operated within the area. This high number shows that there is a strong tradition of voluntary activity in the area’s communities with each one making a social, environmental and economic contribution to the area’s communities.

Information about the area also leads to the conclusion that a large number of these groups / organisations attract first-time volunteers; a number of these are individuals who have moved into the area and who do not come from a volunteering background.

Similarly, 326 of Mantell Gwynedd’s registered groups have been designated as active groups in and 203 were active in and are therefore likely to be serving a substantial part of the Porthmadog area.

7 SECTION 2

An Analysis of Local Circumstances

Introduction to the section If this Scheme is to make a difference to the area in the long term, it will need to respond to the area's needs, and also take advantage of opportunities that arise.

The following section gives and analysis of the consultations with stakeholders and the statistical profile in the previous section, to identify the strengths and weaknesses of the area along with the opportunities for the area and threats to the area.

A summary of the analysis is seen below:

Strengths • The area's environment, coast and natural assets • Good infrastructure links within the area (public transport links by train/bus in nearly every village/town) • The area’s villages and communities are pleasant places to live in; demonstrated by the demand for houses there and local people’s attachment to the area • There is a broad range of social events, activities and opportunities available to everyone • A strong community spirit in the villages • A strong sports culture in the area with a large number of clubs offering opportunities for every age • Substantial strategic plans ongoing to improve mobility of people in the area (Briwet Bridge, Porthmadog Bypass) • A strong tourism sector (Porthmadog, Harlech and Criccieth) • Conservation, environmental and heritage designations in the area • A strategic location within the County • The expertise and success of in marketing the area

Weaknesses • Lack of quality employment opportunities locally to keep young people from migrating from the area • Lack of affordable housing and rented accommodation in the area • Lack of training opportunities and work experience for young people to learn new skills • Dependency on seasonal employment • Need to market the area beyond north Wales • Distance from markets for the manufacturing industry

Opportunities • Gwynedd Council’s intention to provide more services from the area (Penrhyndeudraeth)

8 • An opportunity to develop the harbour area in Porthmadog • There is a potential to develop the higher quality tourism sector • There is a potential to develop empty and derelict buildings and sites for work/ business units, affordable housing units and rented housing units • Opportunities to create value to empty/derelict buildings and sites by transferring them to a community use • Use existing community assets/ organisations to provide social and educational opportunities and access to services • A need to work on marketing methods for the area • Wales Coastal Path and local walking and cycle paths will attract a large number of tourists into the area, along with creating new opportunities for local people • Use of the and culture for the benefit of the economy • There is a potential for developing quicker broadband connections

Threats • Need to respond to the challenge of the Porthmadog bypass • The local income and employment rates remains low compared to local house prices • The closure of public facilities causes grave concern in the local communities • Young people leave the area to look for higher education/jobs and do not return • A large number of second homes and house prices exclude local people from the housing market • An increase in business rates place more pressure on small businesses in the area • Services disappearing from the communities, e.g. toilets, tourist information centres, medical provision, schools, and post offices • A large number of older people retiring to the area

9 SECTION 3

The Area’s Aspirations

Regeneration Vision for the Porthmadog Area The Gwynedd Regeneration Strategy notes that the vision for regeneration between 2007 – 2013 is to develop and support sustainable communities that are healthy, lively and viable, and have the confidence to venture and the desire and ability to contribute their own solutions to the challenges and to take advantage of new opportunities.

Main Aspirations and Impressions of the Community:-

Crea Housing for ting work for loc local people al people

More and better jobs

Th n ere bedr eed is a e-open for rea R som l airfield nice ew to here s go t ocia o lise

ting the Comple adog Porthm bypass

Increase spending by expanding the tourist nd arious a Offer v t shops differen Co loo mmu king nitie at yo s in a ung neg peo ative ple way

10 Main Aspirations and Impressions of Voluntary Organisations and Businesses:-

Not Lack of qu ugh is being ality ser eno for vices the Welsh custome done with rs in the ulture a language and c rea

An Business rtunity to oppo ates are rbour area r evelop the Ha sive d expen in Porthmadog

Efforts de to Th uld be ma e sho rs to coast trepreneu al area is attract en forgot buildings ten abou redundant t very often!

Main Aspirations and Impressions of the Services:-

There is a n Strengthen the p eed fo rovisio r a social and economic n of aff ordable value of leisure activities housin g in Snowdonia

g mpletin Co me ass sche the byp madog in Porth

Develop Need to im and maximise the prove the transp benefits of the ort provis Porthm ion in Coastal Path for adog by m Tra eans of a the area nsport Int erchange Co llaboration in order t o promote the Cambrian Coastlin e Railway

11 SECTION 4

Thematic and Spatial Priorities

Introduction The thematic and spatial priorities are introduced here for the Porthmadog area, following the definitions given in the Regeneration Strategy.

Prioritising is a means of targeting regeneration efforts to the future, but it is not a means of disregarding a community and/or activity within the area should an opportunity and/or challenge arise that should be responded to.

The following thematic priorities have been identified by collecting and analysing the findings of the consultation. These priorities are based on the statistical profile of the area, on the aspirations and impressions of various stakeholders and on the SWOT analysis in section 2. The thematic priorities will refer to regeneration activities within the Porthmadog area in order to ensure the largest benefit of the available resources and funding, and to continue to make Porthmadog a good place to live, work and venture in.

The following spatial priorities have been identified through WIMD 2000 and WIMD 2005 and through regional and national development strategies such as the Spatial Plan. The spatial priorities will direct regeneration efforts to specific communities and areas within the Porthmadog area in order to secure a response to needs and take advantage of growth opportunities.

Thematic Priorities for the Porthmadog Area This Area Regeneration Plan has identified the following themes as the main priorities for the area in relation to regeneration.

1 - Increase growth and economic prosperity

2 - Vibrant Communities

3 - Housing and Residential Units

4 - Local Services

5 - Language and Culture

Spatial Priorities for the Porthmadog Area

Communities of Need (a) Some communities display low income levels, high levels of long-term ill- health, and high numbers of people not in work either due to lack of jobs,

12 lack of health or other barriers.

By using the Welsh Index of Multiple Deprivation Zone 2005 as a basis to identify these communities of need within the Porthmadog area, it can be noted that there are no wards within the area appearing in the highest 25% of this zone.

(b) There are other communities, mainly rural communities, where fundamental changes have occurred in their traditional industry (namely agriculture), and due to their distance from services, work opportunities and markets, that do not offer apparent new opportunities to young people. The marginal position of these communities leads to outward migration, a reduction in birth rates and a risk to the viability and survival of some of the county’s most Welsh communities.

By using the Access to Service Zone of the Welsh Index of Multiple Deprivation 2005 as a basis to identify those communities of need within the Porthmadog area, it can be noted that 3 of the 6 wards in the area appear in the highest 25% of this zone, namely:-

Llanystumdwy Dolbenmaen Penrhyndeudraeth

Communities of Opportunity (c) Some communities and districts offer obvious growth opportunities due to their favourable location. These key communities and settlements are identified in the Wales Spatial Plan.

Furthermore, Cardigan Bay, which contains the whole of the Meirionnydd coast , has been identified and designated as an area of opportunity in the Mid Wales Spatial Plan.

Work is ongoing on developing the contents of the Spatial Plan and the role of the key settlements and centres.

(ch) Other communities which contain sites that have already been identified as strategic sites offer and create substantial growth opportunities for broad districts.

In addition, Cardigan Bay has been identified as a strategic area within the Wales Coastal Strategy.

It will be essential to ensure that advantage is taken of these designations and lands/sites, whilst also bearing in mind the development restrictions and flood risks that face parts of the area.

13 Summary This means that the Porthmadog Area has the following spatial priorities: • 3 Communities of Need . (Llanystumdwy, Dolbenmaen and Penrhyndeudraeth) The following map shows the Spatial Priorities of Need:-

• 4 Communities of Opportunity (Arfordir Ll yˆn, Tref , tir cyflogaeth Y Ffôr, The following map shows the Spatial Priorities of Opportunity:-

14 SECTION 5

Action Areas

An introduction to the Section A list of the action areas for the regeneration field in the Porthmadog area for 2008 - 2013 can be found below.

The fields of work are intended to give direction, in Porthmadog, to the regeneration efforts and activities of all the partners of the Plan, whether voluntary agencies, public organisations, private businesses and/or community groups. This field of work, along with the activities and plans of the Regeneration Strategy are a means of realising the vision of regenerating Porthmadog.

The action areas outlined below respond to the thematic and spatial priorities.

The table below is not an exhaustive list of everything that is required in the area, but rather, it identifies those areas that will secure and disseminate the greatest benefit to the area.

The work fields are intentionally broad in order to ensure flexibility within the Plan to allow room to respond to challenges, and to take advantage of opportunities, as they arise during the 2007 - 2013 period. Bodies, agencies and communities across the area have specific regeneration activities, plans and initiatives that are either currently being developed, or are being implemented. The following fields will not disregard those efforts, but will be a means of drawing similar activities together, and disseminating successful schemes and good practice in the area and beyond.

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l u u u u 20 u a g g g g g c n n n n n a a a a o a L L L L L L SECTION 6

Implementing the Area Plan

Introduction The Area Plan is co-ordinated and led by Gwynedd Council under the Gwynedd Economic Partnership. Implementing the scheme will be dependent on resources and funding, and also on the commitment and ability of all partners to contribute.

Approving the Regeneration Plan The relevant Area Regeneration Officer will be responsible for leading the consultation and analysis work to create the Regeneration Plan. The Area Plan document will be formed by the Regeneration Officer, based on the 3 Step Model which has been designed as a tool for preparing the County’s Regeneration Plans.

Each Area Regeneration Plan will be submitted to the Key Stakeholders who have contributed to the scheme, for their approval and commitment.

Below is a flow chart of the approval process for the Regeneration Plan:-

Consultation with Stakeholders

Analysing the Consultation

Creating the Area Regeneration Scheme Document

Presenting the document to the local stakeholders

Presenting the document to the Gwynedd Economic Partnership

Report to Gwynedd Together Board

21 Lead Bodies of the Regeneration Plan A Lead Body will be responsible for driving each individual plan forward, which could be a public/private or voluntary sector body. The Lead Body may vary from one project to another, depending on its expertise in a specific field, its resources and its suitability to the project.

The Council will not be leading on all the individual projects and plans, since other partners are better placed and have better expertise to do so. The Lead Bodies are identified during the consultation period. Some bodies are already developing and/or implementing plans and there is no intention to undermine that work. The consultation process will also be an opportunity to identify Lead Bodies for projects that are yet to be developed by giving groups and partners an opportunity to express an interest in some fields. The Regeneration Officer will be responsible for recording this interest and for re-contacting those bodies to agree on their role. In cases where there are no lead bodies or other local drivers to develop a plan, the Regeneration Officer will be proactive in bringing individuals with various areas of expertise together.

When a Lead Body is in place to proceed with the projects of the Area Plan, the Area Regeneration Officer will be available to offer it support. It is anticipated that the demand for support from the Regeneration Officer will vary amongst the various Lead Bodies. There will be clear and regular contact between the Lead Bodies and the Regeneration Officer in order to ensure that progress is reported upon and to monitor the achievement of the Area Plan against targets.

Regeneration Plan Partners Each project and lead body will have its own partners. The role of the Lead Body is to bring together the partners in order to implement the plan. The Council, through the Area Regeneration Officer, will ensure support for the executive partners of the Area Plan to play a role in developing and delivering one or more of the Plan’s projects. This support role will be most prominent among the community sector where the Regeneration Officer will be facilitating the contribution of community groups and ensuring the inclusion of smaller community schemes in the action fields. The time and support of the Regeneration Officer will be available to these smaller schemes and groups that contribute to the Action Projects listed in Section 5. Any other community schemes that do not contribute to the Action Projects will receive the support of the Regeneration Officer as time and resources permit.

Reviewing the Regeneration Plan Each Area Regeneration Plan will be reviewed regularly in order to ensure progress, to report on targets and to update the Action Areas.

The Porthmadog Area Regeneration Scheme will be monitored by the Regeneration Officer every six months.

22 During the monitoring and reviewing period, including the lifespan of the complete scheme, local circumstances in the Porthmadog area can change. During the period, a new opportunity, challenge or project may arise, which will force the Regeneration Plan to look again at its priorities, and subsequently its action areas. The role of the Area Regeneration Officer is to identify these opportunities, challenges and projects. When a response to this change will be required, the Area Regeneration Officer will seek to ensure that this integrates with what is already happening through the Plan. However, some situations will arise that will not fall neatly into the Action Projects listed in Section 5 above. In such circumstances, the Officer will be expected to assess the effect of responding and of not responding to the situation within the local regeneration field, and then to bring together key partners to identify an action method and a Lead Body.

23