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Packaging- Guide Packaging- Guide ECR (Efficient Consumer Respons) Europe konsument. Nytta för konsumenten är ECRs startades i slutet av 90-talet. Då visade nya rön ledstjärna. Allt arbete syftar till att öka effektivi- inom varuförsörjningsområdet att handeln och teten i varu- och informationsflödet och skapa leverantörerna kunde tillgodose konsumenter- mervärde för konsumenten. nas behov bättre, snabbare och mer effektivt genom att samarbeta i branschgemensamma ECR delas in i de två huvudområdena, efter- och samtidigt konkurrensneutrala frågor. frågan och varuförsörjning. Efterfrågesidan handlar om att arbeta med sortiment, produkt- Ytterligare faktorer som bidrog till att ECR- introduktioner och kampanjer på ett effekti- rörelsen tog fart var förbättringar inom infor- vare sätt. Exempel på varuförsörjningsfrågor mationstekniken, ökande konkurrens, globalise- är efterfrågestyrd varupåfyllning, innefattande ring och den nya större europeiska marknaden frågor som automatiska datorbaserade beställ- som gjorde det möjligt att flytta varor och ningar och transportoptimering. tjänster enklare över landsgränser. Samtidigt utvecklades konsumentefterfrågan till att foku- ECR Europe bildades 1994. Två år senare sera på fler faktorer än tidigare, som bättre sor- bildades ECR Sverige av DLF (Dagligvaru- timent, lättillgänglighet, kvalitet, fräschhet och leverantörers Förbund) och SvDH (Svensk produktsäkerhet. Version autumnDaglig varuhandel).2018 Alla dessa faktorer medförde en fundamental ECR Sveriges uppgift och mål är att: förändring när det gäller branschens arbetssätt. • Sprida kunskap om ECR till samtliga aktörer Den traditionella uppdelningen mellan leveran- inom den svenska dagligvarubranschen törer på en sida och handel på den andra för- ändrades. ECR har bidragit till, och bidrar fort- • Ta initiativ och medverka till branschaktiviteter sättningsvis till, att ta bort onödiga kostnader inom ECR-området och genomföra utred- i varuflödeskedjan. Därmed ökar nyttan för ningar och projekt när konkurrensneutrala konsumenterna. Effekterna har varit stora för förutsättningar finns. branschen och ECR-arbetssättet fortsätter att • Genomföra utbildningar, seminarier och kon- ge positiva utslag. ferenser under namnet ECR-FORUM för alla nivåer i branschföretagen. ECR handlar om att skapa en helhetssyn på hela värdekedjan under varans väg från under- leverantörer, producenter och detaljister till För mer information se www.ecr.se Dagligvaruleverantörers Svensk Dagligvaruhandel Förbund (DLF) (SvDH) DLF är en intresseorganisation för företag som SvDH är en sammanslutning av handelsföreta- producerar och säljer varor till dagligvaru- och gen Axfood Sverige, ICA Sverige, Coop Sverige servicehandel samt restauranger och storhus- och Bergendahls food. Ändamålet med verk- håll i Sverige. DLFs uppdrag är att förmedla samheten är att tillgodose konsumenternas ny kunskap, erbjuda inspirerande mötesplatser intressen. Vidare ska SvDH samordna och opti- samt bedriva affärsverksamhet som effektivise- mera dagligvaruhandelns insatser på utveck- rar och utvecklar branschen. lingsområden av konkurrensneutral natur. SvDH www.dlf.se arbetar för tre områden: Produktsäkerhet, Näringspolitik och Logistik. www.dagligvaror.se 3 WORKING GROUP The FMCG Packaging Guide has been developed by one of the working groups appointed by ECR Sweden and is represented by the following individuals: Mario Balzano, Coop Sverige, Sofie Håkansson, Unilever, Marianne Köhler, Cloetta, Peter Jönsson, GS1 Sweden, Karolin Harsanji, GS1 Sweden, Jörgen Sjöberg, Bergendahls Food, Bert Rosenquist, Atria, Lars Hellström, SvDH, Charlotta Yrlid, Menigo, Thomas Henfeldt, Findus, Sampo Heikkinen, ICA Sweden, Mathias Dittrich, DLF, Magnus Selin, Procordia. PROJECT MANAGERS Martin Hörberg, ICA Sweden and Anders Lindén, Axfood Sweden. PRODUCTION MANAGER Daniela Veljanovska Pilipovic, ICA Advertising, e-mail [email protected]. DESIGN AND LAYOUT Anki Sandblom, ICA Advertising. ILLUSTRATOR Thomas Franzén, ICA Advertising. PUBLISHER ECR Sweden, Box 1178, SE-111 91 Stockholm, Sweden Phone +46 (0)8 50 10 10 00, Fax +46 (0)8 50 10 10 01, e-mail [email protected], www.ecr.se. ECR Sweden reserves the exclusive right to make changes to the text. All rights to reproduce this text for commercial use are reserved by ECR Sweden. ECR (Efficient Consumer Response) Europe was guiding principle of ECR. All work is aimed at launched at the end of the 1990s. At that time, new increasing the efficiency of the flow of goods and discoveriesECR (Efficient in the field Consumer of product Respons) supply demonEurope- informationkonsument. and addingNytta för value konsumenten for the consumer. är ECRs stratedstartades that both i slutet retailers av 90-talet. and suppliers Då visade could nya rön ledstjärna. Allt arbete syftar till att öka effektivi- meet consumer needs better, faster and more ECR is divided into two main areas: Demand and efficientlyinom varuförsörjningsområdet by co-operating on common, att handeln competi- och Productteten Supply. i varu- The och demand informationsflödet side deals with och the skapa tion-neutralleverantörerna industry kunde issues. tillgodose konsumenter- introductionmervärde of för new konsumenten. products and the discovery of nas behov bättre, snabbare och mer effektivt more efficient promotions. Examples of product Additionalgenom factors att samarbeta that contributed i branschgemensamma to the ECR supplyECR issues delas are in demand-driveni de två huvudområdena, replenishment, efter- movementoch samtidigt gaining konkurrensneutralamomentum were improve- frågor. includingfrågan issues och varuförsörjning.such as automated Efterfrågesidan computer- ments in information technology, increasing basedhandlar orders, om and att transportation arbeta med sortiment,optimisation. produkt- competition,Ytterligare globalisation faktorer som and bidrog the new till larger att ECR- introduktioner och kampanjer på ett effekti- Europeanrörelsen market, tog fart which var made förbättringar it possible inom to move infor - ECRvare Europe sätt. was Exempel established på varuförsörjningsfrågor in 1994. Two years goodsmationstekniken, and services more ökande easily konkurrens, across national globalise- later, är ECR efterfrågestyrd Sweden was establishedvarupåfyllning, by DLF innefattande (Groce- borders. Meanwhile, consumer demand devel- ry Manufacturers of Sweden) and SvDH (Swedish ring och den nya större europeiska marknaden frågor som automatiska datorbaserade beställ- oped and began to focus on more factors than Food and Beverage Retailers’ Association). eversom before, gjorde such det as amöjligt wider selection,att flytta better varor och ningar och transportoptimering. availability,tjänster better enklare quality, över increasedlandsgränser. freshness Samtidigt and The mission and objectives of ECR Sweden are: improvedutvecklades product konsumentefterfrågan safety. till att foku- ECR Europe bildades 1994. Två år senare sera på fler faktorer än tidigare, som bättre sor-• Tobildades spread knowledge ECR Sverige about av ECRDLF to(Dagligvaru those - All thesetiment, factors lättillgänglighet, led to a fundamental kvalitet, changefräschhet in och involvedleverantörers in the Swedish Förbund) FMCG och (grocery) SvDH (Svensk indu- industryproduktsäkerhet. practices. The traditional division be- stry.Daglig varuhandel). tween suppliers on one side and retailers on the otherAlla changed. dessa faktorerECR has medfördecontributed, en and fundamental contin- • ToECR take Sveriges the initiative uppgift and participateoch mål är in att: business ues förändringto contribute, när to det removing gäller branschensunnecessary arbetssätt.costs activities in ECR regions and to conduct investi- gations• Sprida and kunskap projects omwhen ECR competition-neutral till samtliga aktörer Den traditionella uppdelningen mellan leveran- in the supply chain. This increases the benefit to conditionsinom den exist. svenska dagligvarubranschen consumers.törer på The en effectssida och on handel the industry på den have andra been för- considerable, ändrades. and ECR the har ECR bidragit working till, method och bidrar con- fort - • T o• conductTa initiativ training och medverkasessions, seminars till branschaktiviteter and tinuessättningsvis to yield positive till, att results. ta bort onödiga kostnader con-inom ferences ECR-området under the och name genomföra ECR-FORUM utred - i varuflödeskedjan. Därmed ökar nyttan för acrossningar all organisationaloch projekt när levels konkurrensneutrala of companies in ECRkonsumenterna. is about creating Effekterna a holistic view har ofvarit the stora entire för theförutsättningar industry. finns. valuebranschen chain throughout och ECR-arbetssättet the product path fortsätter from att • Genomföra utbildningar, seminarier och kon- suppliers,ge positiva producers utslag. and retailers to the consumer. For more information, please see Generating benefits for the consumer is the http://ecr-community.org/ferenser under namnet ECR-FORUM för alla nivåer i branschföretagen. ECR handlar om att skapa en helhetssyn på hela värdekedjan under varans väg från under- leverantörer, producenter och detaljister till För mer information se www.ecr.se Grocery Manufacturers Swedish Food and Beverage of Sweden (DLF) Retailers Association (SvDH) DLF Sweden is a trade association for companies The Swedish Food Retailers Federation is the trade that sell groceries to theDagligvaruleverantörers retail sector, Restaurants association for the grocerySvensk trade Dagligvaruhandel in Sweden. & Industrial Catering
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