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The Who's Who of Short-Term Rental Listing Sites 2021

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The Who's Who of Short-Term Rental Listing Sites 2021 THE WHO’S WHO OF SHORT-TERM RENTAL LISTING SITES 2021 Widen your marketing mix today with CHAPTER 1 TOP LOCAL Content 06 SMOKY MOUNTAINS 07 STATE OF FLORIDA 08 TRI-STATE AREA 10 SPAIN 11 ITALIAN TRAVELLERS 12 CROATIA 13 UK CHAPTER 2 CURATED LIST 19 BUSINESS-FRIENDLY 20 ACCESSIBLE TRAVEL 22 PET-FRIENDLY 24 PREMIUM & LUXURY 30 OUTDOOR TRAVEL 31 INCLUSION TRAVEL Symbols 34 QUIRKY PLACES 34 KID-FRIENDLY COMPANY BASE CHAPTER 3 TRAVEL TRENDS DATE OF FOUNDING 37 BOOK WITH THE OWNER 39 SPORT TOURISM INVESTMENT RECEIVED 41 DIGITAL NOMAD 45 LAST MINUTE LAST INVESTMENT ROUND YEAR 47 SOCIAL RESPONSIBILITY 50 WELLNESS Nº EMPLOYEES 51 CANNABIS TRAVEL 01 Foreword If the difficult year behind us has taught us anything, it’s that THE TOP LOCAL CATEGORY diversifying your distribution is key. Ensuring you have a wide range of booking sources can be the difference between a These listing sites are hyper-local. They’re true experts in their sustainable business and one that fails to weather the storm. area. They either offer an informed selection of places to stay in a For most property managers, a good combination of booking particular destination or focus on attracting travellers of specific channels includes their own website, the big OTAs, and a nationalities. handful of niche channels that work well for their business. THE CURATED LIST CATEGORY These listing sites select, organise and present rentals based on Rentals United Channel Manager allows property managers their own expertise and criteria. Some examples of curated lists to automatically distribute their listings and update their include luxury rentals, accessible accommodation, pet-friendly calendars, pricing and availability across a variety of channels. rentals, and business or corporate housing. As a Preferred Partner of Booking.com, Airbnb, Vrbo and THE TRAVEL TREND CATEGORY Tripadvisor, we enhance property managers’ presence on these major booking sites. At the same time, we encourage our These websites address specific travel trends and target traveller clients to incorporate high-performing niche channels in their segments by asking the question: “Why do people travel?” Some distribution strategies. This book was created to help property popular travel trends include sports tourism, digital nomadism, managers make an informed decision when choosing niche responsible travel and crypto travel. websites. Note that while making this list, we chose not to include websites that When you find a good match between your business and a are trying to be everything for everyone or “copycats” of large OTAs. niche channel, these websites can tremendously increase We wanted to focus on the niche factor. your bookings by allowing you to tap into new markets and target specific niches. What’s more, niche websites help We hope that you find this ebook useful. We update it every minimise your dependency on OTAs. When you have other year to give you the latest information about niche listing sites sources of bookings, you no longer have to worry about OTAs that drive bookings. Enjoy the read, and here’s to growing your changing their algorithms or increasing their commissions to a business! detrimental effect on your business. In 2021, diverting some of your focus to niche markets has Kind regards, the potential to significantly increase your marketing ROI. We sorted them into three categories: James Burrows CEO, Rentals United 03 Top Local Top Local The niche site focuses on listing rentals in a specific region / country OR the niche site is targeted at TOP LOCAL traffic from a specific region / country. As global travel grows and expands, serving a specific local niche provides an opportunity to tailor inventory selection, that more mindfully matches the right owners with the right homes. Geographically targeted niche listing sites that are hyper local offer true expertise in their area thus, offering an informed selection of places to stay. In line with localised travel are also sites that specialise in helping specific nationalities travel abroad. SMOKY MOUNTAINS SPAIN Top local sites for rentals located in the Great Top local sites for rentals located in Spain, a Smoky Mountains National Park, which southern European country known for its summer stretches across the states of North Carolina holidays, siesta and vibrant cities. and Tennessee on the east coast of the United States. ITALIAN TRAVELLERS Reach Italian travellers with these top local STATE OF FLORIDA sites and welcome a nation of people known for their charm, their numerous gestures and their Top local sites for rentals located in Florida, the wonderful cooking. “Sunshine State” of the United States attracting 112 million visitors every year of which 10% are CROATIA from overseas. Top local sites for rentals located in Croatia. TRI-STATE AREA Croatia is an idyllic haven on the Adriatic, known for its richly historic cities, exceptional food and Top local sites for vacation rentals located in wine, and heavenly sailing waters. New York, New Jersey and, Connecticut. A melting pot of high and low culture, incredible UK monuments and world-renowned museums, and impressive architecture. Top local sites for rentals located in the UK. Known for its humble ways, bounty of unusual place names, eccentric traditions, and centuries- old pubs. It is truly world-class destination. 05 Do you know a top local site? Tell us about it here http: //bit.ly/whosniche SMOKY MOUNTAINS TOP LOCAL SmokyMountains.com SmokyMountains.com is the leading niche OTA for the Gatlinburg, Pigeon Forge, and Smoky Mountain region. Through evergreen content including high-resolution videos and photographs, our website is an important planning tool for the majority of all visitors to the top-visited National Park in the country. We leverage this traveller influence to produce rental revenue for our property managers and drive seven- figures of annualised bookings for top partners. WEBSITE & INVENTORY BUSINESS MODEL URL WHAT IS SENT TO OWNERS/MANAGERS USA www.smokymountains.com Instant Bookings 2013 LANGUAGES SUPPORTED WHO IS MERCHANT OF RECORD EN The Manager 6 AVERAGE BOOKING VALUE FEE TO MANAGERS Self-funded $1,350 8-10% commission n/a AVERAGE NIGHTS BOOKED FEE TO GUEST 4,5 3-15% commission LISTINGS 2,200 TOP 3 LISTING COUNTRIES/REGIONS TECHNOLOGY SMOKY MOUNTAINS REGION USA CHANNEL MANAGERS BookingPal ONBOARDING TIME TRAFFIC INFO 1-2 days GLOBAL TRAFFIC RANK MIN PROPERTIES 41,638 10 TRAFFIC SOURCES VISIT THE WEBSITE 51% from search (Organic), 24% from direct, 18% from referrals, 5% from social, 2% from mail TOP 3 TRAFFIC COUNTRIES USA CANADA UK 06 STATE OF FLORIDA TOP LOCAL FLARBO Florida Rental By Owners (FLARBO) is a viable, affordable Book-Direct marketplace for the state of Florida. “Built By Owners FOR Owners and Property Managers”. No commissions, no traveller fees. We put more money in your pocket and get you more bookings. Join the FLARBO family today - there’s no better time than now to diversify your marketing mix portfolio and gain more control. WEBSITE & INVENTORY BUSINESS MODEL URL WHAT IS SENT TO OWNERS/MANAGERS Canada www.floridarentalbyowners.com Enquiries 2017 LANGUAGES SUPPORTED WHO IS MERCHANT OF RECORD EN The Property Manager 5 AVERAGE BOOKING VALUE FEE TO MANAGERS Self-funded n/a Subscription levels (from $199 - 599) n/a AVERAGE NIGHTS BOOKED FEE TO GUEST n/a None LISTINGS 1,200 TOP 3 LISTING COUNTRIES/REGIONS TECHNOLOGY FLORIDA CHANNEL MANAGERS NextPax, Rentals United (coming soon) ONBOARDING TIME TRAFFIC INFO Depending on the number of rentals - average time is 48 hours GLOBAL TRAFFIC RANK 296,615 MIN PROPERTIES 1 TRAFFIC SOURCES VISIT 18.35 % from direct; 3.68% from referrals; THE WEBSITE 74.96 % from search ; 3.01 % from social TOP 3 TRAFFIC COUNTRIES UNITED STATES CANADA UNITED KINGDOM 07 TRI-STATE AREA TOP LOCAL NewYorkRBO New York Rental By Owner (NewYorkRBO) is a vacation rental listing site for the state of New York that connects travellers and homeowners directly. We do not charge booking or commission fees and provide means for direct communication. WEBSITE & INVENTORY BUSINESS MODEL URL WHAT IS SENT TO OWNERS/MANAGERS USA www.NewYorkRentalByOwner.com Enquiries + Instant bookings 2017 LANGUAGES SUPPORTED WHO IS MERCHANT OF RECORD EN The Property Manager 2 AVERAGE BOOKING VALUE FEE TO MANAGERS Self-funded n/a Subscription based only n/a AVERAGE NIGHTS BOOKED FEE TO GUEST n/a No booking or traveller fees charged LISTINGS 350 TOP 3 LISTING COUNTRIES/REGIONS TECHNOLOGY ADIRONDACK MOUNTAINS LONG ISLAND CHANNEL MANAGERS FINGER LAKES REGION None at the moment ONBOARDING TIME TRAFFIC INFO n/a GLOBAL TRAFFIC RANK MIN PROPERTIES 708,944 n/a TRAFFIC SOURCES VISIT Direct: 18.64%; Search: 76.23% THE WEBSITE Referral: 1.6%; Social: 3.53% TOP 3 TRAFFIC COUNTRIES UNITED STATES BRAZIL CANADA 08 TRI-STATE AREA TOP LOCAL Vacation Rentals LBI Vacation Rentals LBI (VRLBI) is one of three websites owned and operated by Vacation Rentals Jersey Shore LLC (VRJS). VRLBI covers rentals on Long Beach Island and we also have a website for Ocean City Rentals and another for Wildwood Rentals. We are a local, privately owned, family business that is committed to providing a way for vacation rental owners on “The Jersey Shore” to connect with travellers in a meaningful way that benefits both, without unnecessary restrictions or fees. WEBSITE & INVENTORY BUSINESS MODEL URL WHAT IS SENT TO OWNERS/MANAGERS USA www.vacationrentalslbi.com Enquiries LANGUAGES SUPPORTED 2016 WHO IS MERCHANT OF RECORD EN Owner/Property Manager/Realtor 4 AVERAGE BOOKING VALUE FEE TO MANAGERS n/a Self-funded Subscription AVERAGE NIGHTS BOOKED n/a FEE TO GUEST n/a Free LISTINGS 1,250 TOP 3 LISTING COUNTRIES/REGIONS TECHNOLOGY LONG BEACH ISLAND, NJ CHANNEL MANAGERS None TRAFFIC INFO ONBOARDING TIME n/a GLOBAL TRAFFIC RANK MIN PROPERTIES n/a n/a TRAFFIC SOURCES VISIT 28% from direct; 1% from referrals; 40% from THE WEBSITE search; 20% from social; 3% from mail; .1% from display TOP 3 TRAFFIC COUNTRIES UNITED STATES CANADA 09 SPAIN TOP LOCAL Spain-Holiday.com Spain-Holiday.com is the pioneer advertising portal for holiday rentals in Spain.
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