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On Being Responsible CREDITS

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On Being Responsible CREDITS This Report contains “forward-looking statements” as defined under changes in consumer preferences, societal attitudes or cultural trends; U.S. federal securities laws. Words such as “expect,” “believe,” “intend,” adverse impacts resulting from our acquisitions, dispositions, joint ventures, “seek,” “estimate,” “will,” “may,” “anticipate,” and similar words generally business partnerships, or portfolio strategies; cost increases in energy or identify forward-looking statements. These statements are not promises or input materials; negative publicity related to our company, brands, people, guarantees of future conduct or policy. The actual conduct of our activities, operations, performance or prospects; adverse developments from govern- including development, implementation or continuation of any program, mental investigations of business, trade, or marketing practices by us, our policy or initiative discussed in this Report, may differ materially in the distributors, or retailers; impairments. Forward-looking statements in this future and is subject to a variety of uncertainties and other factors, including Report also should be evaluated together with risk factors and cautionary but not limited to: continuation or expansion of the global economic statements in our Form 10-K for the year ended April 30, 2009, periodic downturn; competitors’ actions; trade or consumer reaction to our price reports on Form 10-Q, and current reports on Form 8-K, all of which are increases, product line extensions or marketing initiatives; continued incorporated by reference. Unless required by law, we do not intend to decline in consumer confidence or spending; tax increases; tighter update or revise any forward-looking statements, whether as a result of new governmental restrictions on producing and marketing our products; information, future events, or otherwise. inflation rate changes; U.S. dollar fluctuations against foreign currencies; For information on Brown-Forman’s Corporate Responsibility efforts, please write to: Rob Frederick, Director of Corporate Responsibility, Brown-Forman Corporation, 850 Dixie Hwy., Louisville, KY, 40210, U.S.A. ON BEING RESPONSIBLE CREDITS Design: Celery Design Collaborative OUR THINKING about D RINKING Consultants and Editors: Context America Photography: Action Sports Photography, Dennis Boyd, Chip Dumstorf, Eli Gormezano, Dirk Klynsmith, John Lair, James Moses, Sabrina Warner Printing: United Graphics Paper: Cover is printed on Mohawk 30% pcw paper. Interior pages are printed on New Leaf 100% pcw paper. Paper manufactured with 100% Green-e certified renewable energy. Cert no. BV-COC-071207 VISIT OUR FULL REPORT ONLINE a t WWW.BROWN-FORMAN.COM/RESPONSIBILITY W E INVITE YOUR COMMENTS o n O U R T H I N K I N G A BOUT DRINKING: 2009–2010 brown-forman corporate responsibility summary repor t T H E I S S U E S F O RU M a t WWW.OURTHINKINGABOUT D RINKING.COM OTAL ASH ONTRIBUTIONS CHARITABLE CONTRIBUTIONS BY TYPE GREEN HOUSE GAS EMISSIONS OTAL ASH ONTRIBUTIONS TOTAL CASH CONTRIBUTIONSCHARITABLE CONTRIBUTIONS BY TYPE CHARITABLE CONTRIBUTIONS BY TYPE GREEN HOUSE GAS EMISSIONS GREEN HOUSE GAS EMISSIONS GENDER/RACIAL DIVERSITY T C C T C C [MeasuredGENDER/ inRACIAL Metric Tons]DIVERSITY GENDER/RACIAL DIVERSITY [Measured in Millions of Dollars] [Measured in Metric Tons] [Measured in Metric Tons] GREEN HOUSE G[MeasuredAS E in MISSIONSMillions of Dollars] CHAR[MeasuredI TAB in MillionsL E of Dollars]Con TR I BU T ion 5 ToTALT OTALCASH CASH CCONTRIBUTIONSORP ConTRIBUTionS6 CHARITABLE CONTRIBUTIONS BY TYPE GENDER/RACIAL DIVERSITY [Measured in Metric Tons] [MILLION[MeasuredS of inD Millionsoll ofARS] Dollars] 10 Male Female White Black 10Hispanic Asian Other 10 Male Female WhiteMale BlackFemale Hispanic Asian Other White Black Hispanic Asian Other 200,000 9.0 200,000 200,000 W189,333HAT YOU CAN FIN D9.0 9.0 8.7 10 189,333 189,333 8.5 83 17 Board 100 0 0 0 8.50 8.7 Male Female 8.5 8.7 White Black Hispanic Asian Other 83 17173,733 Board9.0% 10083 170 0 0 Board 0 200,000100 0 0 0 0 9.0Arts & Culture 34.8% 173,733 9.0% 173,733 9.0% 189,333 8 Arts & Culture 34.8% Arts & Culture 34.8% 8.7 8 8 8.5 75 25 Executive Officers 100 0 0 0 0 83 17 Board 100 0 0 0 0 Education 16.6% 75 25 Executive Officers 10075 250 0 Executive0 Officers0 100 0173,7330 0 9.0%0 Education 16.6% Education 16.6% Arts & Culture 34.8% 150,000 8 150,000 150,000 Alcohol Issues 14.3% in T H77 I S23 RSenior Managers/Directors E P O RT90.9 3.0 4.3 1.2 0.6 75 25 Executive Officers 100 0 0 Alcohol0 Issues 0 14.3% Alcohol Issues 14.3% Education 16.6% 77 23 Senior Managers/Directors 90.977 3.023 4.3 Senior1.2 Managers/Directors0.6 150,00090.9 3.0 4.3 1.2 0.6 6 Social Welfare 8.3% 6 6 Social Welfare 8.3% Social Welfare 8.3% Alcohol Issues 14.3% 70 30 Managers/Directors 90.2 3.3 3.3 2.4 0.9 77 23 Senior Managers/Directors 90.9 3.0 4.3 1.2 0.6 Health 7.8% 70 30 Managers/Directors 90.270 3.330 3.3 Managers/Directors2.4 0.9 90.2 3.3 3.3 2.4 0.9 Health 7.8% 6 Health 7.8% Social Welfare 8.3% 100,000 100,000 100,000 Economic Development 5.4% 56 44 Lead/Sr. Professionals 90.2 3.3 3.7 2.5 0.4 70 30 Managers/Directors 90.2 3.3 3.3 Economic2.4 Development0.9 5.4%FY2009 Economic Development 5.4% Health 7.8% 56 44 Lead/Sr. Professionals 90.256 3.344 3.7 Lead/Sr.2.5 Professionals0.4 100,00090.2 3.3 3.7 2.5 0.4 4 FY2009 FY2009 Environment 3.8% 4 4 Environment 3.8% Environment 3.8% Economic Development 5.4% FY2009 44 56 Professionals 85.0 4.3 8.7 1.2 0.8 56 44 Lead/Sr. Professionals 90.2 3.3 3.7 2.5 0.4 4 Other 3.5% 44 56 Professionals 85.044 4.356 8.7 1.2Professionals0.8 85.0 4.3 8.7 1.2 0.8 Other 3.5% Other 3.5% Environment 3.8% 50,000 50,000 50,000 Diversity & Inclusion 3.3% This report—a companion piece to in-depth19 information81 Entry-level/Sr.company, Administrativesummarizing our89.2 corporate6.5 responsibility3.2 0.5 areas0.5 of 44 56 2 Professionals 85.0 4.3 8.7 Diversity1.2 & Inclusion0.8 3.3% Diversity & Inclusion 3.3% Other 3.5% 19 81 Entry-level/Sr. Administrative 89.219 6.581 3.2Entry-level/Sr.0.5 Administrative0.5 50,00089.2 6.5 2 3.2 0.5 0.5 2 Emergency Relief 0.9% Emergency Relief 0.9% Emergency Relief 0.9% Diversity & Inclusion 3.3% Entry-level/Sr. Administrative 2 on our Web site—has a dual purpose. First,10 it describes90 Administrativecommitment (Non-exempt) and performance.89.6 4.2 4.2 0 2.1 19 81 89.2 6.5 3.2 0.5 0.5 Political 0.6% 10 90 Administrative (Non-exempt) 89.610 4.290 4.2Administrative0 (Non-exempt)2.1 89.6 4.2 4.2 0 2.1 Political 0.6% Political 0.6% Emergency Relief 0.9% 0 0 our0 contribution to creating a culture of responsible Read on for a quick introduction to our approach to 0 Hospitality 0.5% CY 2007 2008 20 80 Non-exempt 86.7 13.3 0 0 0 0 10 90 0 Administrative (Non-exempt) 89.6 4.2 4.2 Hospitality0 0.5%2.1 Hospitality 0.5% Political 0.6% CY 2007 2008 20 CY 802007 2008Non-exempt 86.720 13.380 0 0Non-exempt0 86.7 13.3 0 0 0 FY 2007 2008 2009 alcohol consumption—what we call Our Thinking About corporate responsibility and, specifically,0 alcoholFY 2007 responsibility2008 2009 FY 2007 2008 2009 Hospitality 0.5% 2007 2008 0 Direct Indirect Optional 85 15 Production/Hourly 68.5 CY 7.9 23.1 0.3 0.2 20 80 Non-exempt 86.7 13.3 0 0 0 Direct Indirect Optional Drinking85 Direct15 strategy.Indirect TProduction/Hourlyhis Optionalis our most significant68.585 corporate7.915 23.1 issues.Production/Hourly0.3 For 0.2our full Corporate68.5 R7.9esponsibility23.1 0.3Report 0.2and FY 2007 2008 2009 responsibility issue and we explore it here in some detail. Visit more performance data, please visitDirect www.brown-forman.com/Indirect Optional 85 15 Production/Hourly 68.5 7.9 23.1 0.3 0.2 our Issues Forum (www.ourthinkingaboutdrinking.com) responsibility. The Web report describes some of the early initiatives for more information on alcohol issues, and join in the we have taken, including harnessing the power of our well-known conversation on responsible drinking. consumer brands to bring about positive social change, continuing a n d ENVIRONMENTAL PERFORMANCE Second, the document provides a glimpse of KEYhow we FIGURESto seek ways to reduce t h a our t R environmental E F L E C impact, T O Uand R improving S O C I A L ENERGYmanage TOTAL theUSAGE broader social and environmental aspects of our our diversity initiatives in an increasingly global business. ENERGY TOTAL USAGE ENERGY TOTAL USAGE WATER GALLONS USED DISTRIBUTION OF CASH CALUE ADDED [MEASURED IN MMBTUS] CORPORATE AVERAGE MEDIA IMPRESSIONS WATER GALLONS USED WATER GALLONS USED DISTRIBUTION OF CASH CALUE ADDED DISTRIBUTION OF CASH CALUE ADDED [MEASURED IN MMBTUS] [MEASURED IN MMBTUS] CORPORATE AVERAGE MEDIA IMPRESSIONS ORPORATE VERAGE EDIA MPRESSIONS C A M ENERGY I TOTAL USAGE [Measured in Millions] [Percentage Legal Drinking Age (LDA) and above] [Measured in Millions] [Measured in Millions] 7 WATER GALLONS USED 8 DISTRIBUTION OF CASH CALUE ADDED [Percentage Legal Drinking Age (LDA) and above] [Percentage Legal Drinking Age (LDA)[MEASURED and above]IN MMBTU S ] WAT E R USECORPORATE D AVERAGE MEDIA IMPRESSIONS DiSTR I BU T ion of CASH VA lu E A DDED [MILLIONS OF GA LLONS ] [Measured in Millions] [Percentage Legal Drinking Age (LDA) and above] 2,490,900 Brown-Forman Standard 2,490,900 in THIS REPORT 2,490,900 2,434,409Brown-Forman Standard and MORE at: www.brown-forman.com/responsibilityBrown-Forman Standard 2,434,4092,500,000 2,351,779 2,345,239 2,434,409 100 900 Government 2,500,000 2,351,779 2,345,239 2,500,000 2,351,779 1002,345,239 100 94 900 900 Government Government 2.3% 94 90 94 90 91 2,490,900 Brown-Forman
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