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N1,500 nigeria Women of theYear 2020 MUSINGS
consumer brands edition 2020 from an INCREDIBLE YEAR
Christmas Hamper Essentials Managing a FREE Consumer INSIDE Brand MAN Man Pride Meets in a Time DJ Obi www.pridemagazineng.com
Battling the Social Pressures That Come of Festive SeasonWith the
Crisis LEADING MEN PEOPLE in Marketing Behind the Brands You Love
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Sanitary pad Publisher’s Letter Dear Esteemed Readers,
The year 2020 has been by all standards an extraordinary year, the like of which we have not seen before due to the COVID-19 pandemic. Many have died, many have lost their means of livelihood, and the economy is in recession. The year indeed has tested, and is still testing, our resilience as human beings and our humanity.
With a pandemic raging on, one may be tempted to ask – “Is there any reason to celebrate?”. I will answer in the affirmative. The Mammy Wagon Philosopher tells us that “Where there is life, there is hope.” So, for those of us alive and well there is reason to celebrate. We pray that God our Father of all mercies will help us not to dwell on the present challenges, and inspire us to lift our hearts and fill us with the joy and love of this season of cheer and goodwill to all our fellow humans.
Through this pandemic, we have come to understand that in the connected world we now live in, no one is immune from the goings-on in its different corners, what impacts one can affect another irrespective of proximity. But also, through this pandemic, we have risen to face our humanity and reach out to others in love and empathy. In this festive season, may we continue on this empathetic and love-filled path.
This edition particularly focuses on some consumer brands to highlight how they have been coping and interfacing with their consumers in these challenging times. We hope you find the nuggets of wisdom from ‘the people behind the brands you love’ as insightful as we did.
This edition also features articles to get you in the holiday spirit with ideas for spending time with loved ones, gifting, and maintaining your mental health, among others.
We are confident this edition will make a pleasurable read this festive season.
Here is wishing one and all a very happy Christmas and a peaceful, prosperous and healthy New Year 2021.
Enjoy!
Sincerely,
Charles O. Anyiam-Osigwe Publisher
4 BEAUTY SKINCARE RESOLUTIONS TO ADOPT BEFORE THE WHAT’S ON YEAR ENDS 73 WOMEN OF THE YEAR 2020 14 TWELVE TESTED AND TRUSTED BEAUTY MUSINGS FROM AN INCREDIBLE YEAR 16 HACKS FOR EVERY LADY 74 WHEN I ANALYSED THE ENDSARS GODREJ NIGERIA: FOR THE LOVE OF BEAUTY PROTEST 18 AND PERSONAL CARE 76 PLACARDS OF PROTEST 19 DIRECTOR’S INTENT: THE CANVAS OF Contents HER SOUL 34 ARTISTE TO WATCH OUT FOR THIS FEATURES CHRISTMAS 37 MANAGING A (CONSUMER) BRAND IN A TIME OF MAN PRIDE SUPER EAGLES – 2020 IN REVIEW 38 CRISIS 56 CHRISTMAS GIFTS FOR HIM 98 ‘SACHETISATION’ OF THE NIGERIAN ECONOMY 58 BATTLING THE SOCIAL CHRISTMAS HAMPER ESSENTIALS 59 PRESSURES THAT COME WITH ARE WE SHARING GIFTS IN 2020? 60 THE FESTIVE SEASON 100 SEVEN CHRISTMAS GIFT IDEAS FOR EVERYONE 63 QUESTION & ANSWER WITH HOW TO CELEBRATE CHRISTMAS IN COVID TIMES 64 HENRY ESIABA 104 HOW TO CELEBRATE A COVID CHRISTMAS 65 PRIDE LOVES EMMANUEL AGU 106 THE COOL DUDE FASHION LIST 108 MAN PRIDE MEETS DJ OBI 110 FASHION CHAT WITH MORGAN DENNIS IKENNA 112
PRIDE CAREERS WELCOME TO CAREER TIPS: MILLENNIAL EDITION 123 LUCRATIVE BUSINESSES THAT SURVIVE DURING A PANDEMIC 124 FIVE WAYS TO HOLD AN OFFICE HOLIDAY PARTY IN THE COVID-19 PANDEMIC 125 EXTERNAL FUNDING FOR PRIDE ESCAPE STARTUPS – AN OVERVIEW 126 EXPLORE ZAMBIA 114 BIRDWATCHING IN NIGERIA 118
FOOD & TAILSDRINKS FOR THE FESTIVE CLASSIC COCK SEASON 120 VINS 122 ICE CREAM DELIGHT FROM CRA FASHION & STYLE PRIDE RELATES FASHION CHAT WITH OKIKI COVER CRY TO CALA 66 MARINHO 78 LEADING LADIES ADVICE PAPA GAVE ME 70 GOING THE AFROCENTRIC WAY IN MARKETING 39 MEDICAL TESTS EVERY INTENDING THIS SEASON 80 COUPLE SHOULD DO 71 HOLIDAY FASHION MUST- HAYAT KIMYA: CARING FOR YOUR HAVES 82 FAMILY 72 THE YULETIDE FAB LIST 84 BREEZY BRILLIANCE BY ABÈBÍBYTAN 86 6 7 The PNG team Publisher Editor-in-Chief Charles Anyiam-Osigwe Adaudo Anyiam-Osigwe
Deputy Editor Director of Public Relations Patricia Uyeh Chukwuemeka Anyiam-Osigwe
International Editor Director of Marketing Clare Anyiam-Osigwe Ijeoma Akpa
Female Cover Fashion Head of Operations, Okiki Marinho International Anu Coker Director of Photography Jimmy Boro Graphic Designers GBW Studios Cover Photography Quint Creatives Studio 24 Male Cover Fashion MORI Apparel
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8 9 GreetingsSeasons From PRIDE WOMEN CONFERENCE Emotional well-being is our goal
2020 was unpredictable and demanded much of us.
As we mark this festive season and welcome 2021
We wish each and everyone a relaxed and calming holidays.
Reflect and meditate on the passing year.
Be thankful for your life.
Enjoy the company of loved ones.
Recharge for the year ahead.
Best wishes for a joyous and healthy 2021.
Ijeoma Anyiam-Osigwe Convener Pride Women Conference
10 11 DETTY DECEMBER TOUR GUIDE 2020
Dec 10 : outer space merch unveiling: Dec 23 : Wild n out performance by playaz Dec 24 : Dna party Dec 11 : Arise fashion week Dec 25 : island block Dec 12 : Mainland block party / AFW Dec 26: The exclusive vibe by Dec 15: chill factor party (WATB) Dj consequence Dec 16 : Fuji : A opera vvip hosting Dec 27: Live lounge Dec 18 : Fuji : A opera kwam 1 / Pretty boy DO live Dec 28 : Davido live Dec 19 : live spot exclusive: Burna boy Dec 29 : Exclusive Dec 20 : street souk / live spot exclusive: Dec 30: Exclusive Wizkid exclusive Dec 31 : Exclusive Dec 22: beeriga Lagos
JERMAINE MEDIA
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13 Throughout 2020, Pride Magazine Nigeria, through its online platform, celebrated incredible women leading the way in various fields.
JULY AUGUST JANUARY FEBRUARY Bukola Smith Ifeoma Agu Ono Bello Jumoke Adekunle Executive Director – Marketing Manager at CEO and Editor-in-Chief International Brand and Business Development Guinness of Ono Bello Media Retail Consultant at FCMB Nigeria Plc WOMEN of the
APRIL MARCH YEAR Jameelah Motunrayo Oyemade Sharrieff-Ayedun SEPTEMBER OCTOBER Founder of Wives and Titilope Oguntuga MD/CEO of Kagure Wamunyu Head, Sustainable Development and Corporate Mothers CreditRegistry Nigeria 2020 Chief Strategy Officer at Kobo360 Brand at Lafarge Africa Plc
MAY Rolayo Akhigbe JUNE NOVEMBER DECEMBER Senior Vice President Folakemi Fadahunsi Mweembe Sikaulu Joyce Ojemudia at First City Monument Executive Director – Finance of UACN Property Communications and Brand Manager at Zambia MD/CEO of African Bank (FCMB) Development Company Plc Airports Corporation Limited Alliance Insurance Plc 14 15 small company that had launched businesses, others closed delivery services became very invested in an upgraded shop. Some countries are already important, as well as communication version of one of their back on their feet, others have or are services (social media, internet, etc.). production equipment. going into recession. There’s never a Uber for example, saw their transport They didn’t do this size fits all. Where is your focus – on services take the back seat, while because their current the storm or on the opportunities? the delivery business grew. Online output had a problem, education providers also experienced they did it then because 5. “THE VAST POPULATION a surge while traditional institutions they wanted to be on OF THIS EARTH, AND struggled to sustain their revenues the cutting edge of their by pivoting to online learning. I business. This equipment INDEED NATIONS suppose the thing to note is that was what saved the THEMSELVES, MAY value gets redefined in crisis, and the business during COVID, READILY BE DIVIDED INTO organisations that survive/thrive are because they were able to THREE GROUPS. largely those that are able to provide continue to package and products or services that consumers deliver their product in There are the few who make things are willing to pay for – no-brainer, a COVID-compliant way. happen, the many more who right? Other organisations were watch things happen, and the already experimenting overwhelming majority who have with remote work no notion of what happens. Every 7. ENJOY! because they had human being is born into this third observed the trend with and largest group; it is for himself, 8. TROUBLE IS A organisations like theirs his environment and his education, REVEALER! outside of their shores. to determine whether he shall rise to The business and economic They also evaluated their the second group or even to the first.” context and felt there was conditions thrown up by COVID-19 – Nicholas Murray Butler (1931) revealed which of us had built truly a possibility this could This quote came to life again improve their efficiency, resilient operations and which during this crisis. While some as well as employee ones had hope as their strategy. actively projected into the future well-being in a city where It is one thing to be agile (able to they spent more time in (and continue to) and strategized move quickly and change course), traffic than was necessary. to redefine the future to their it is another to have the capacity Sometimes, we don’t advantage, others have continued to bear up with shocks, effectively have all the tools required to watch and analyse. At least this navigate change, and recover musings to design a sophisticated second group will know how to quickly. To break it down, resilience FROM AN INCREDIBLE YEAR By Dr Yetunde Anibaba plan to accommodate respond/behave as things change. is what I see in the series Designated the future. But we can But there’s that last group of people Survivor. If you haven’t seen it, you leverage ‘collective that are just waiting for it all to should. The story simply tells of the 1. ONLY THE PARANOID pandemic to appear, it will be too late there’s also a lot of overconfidence wisdom’ encapsulated in machines, end. Make no mistake, the future is probably unlikely (or not so unlikely) SURVIVE! to prepare.” Who builds a boat in the bias going on here – a ‘sincere’ trends and the right networks to created. Those that make no attempt case of an attack on the American midst of the storm? overestimation of our capabilities ensure we are always in tune. at creation will ALWAYS be at the government that killed the president Andy Grove’s book by that title deals especially with respect to decision- mercy of those who do and will and most of his Cabinet, and how with the kind of massive change that 2. OVERCONFIDENCE making. It has been described as 4. ONE SIZE DOES NOT FIT lament the unfairness of the system. a previously designated survivor can determine whether a business BIAS? the most pervasive and potentially ALL! So, what is it going to be? took over the reins of leadership. fails or thrives. 2020 suggests to me catastrophic of all cognitive biases Without this, the nation would have that it is time for every leader to pick Often when we speak about the need for obvious reasons. We see it in our So, I saw the Time magazine cover 6. MONEY FLOWS IN THE degenerated to chaos and probably that book up again, only this time, for organisations to prepare for crisis tendency to leave our facemasks page with the headline ‘2020: The DIRECTION OF VALUE! been open to further attacks. While read it with a mentality that is not situations, we hear the comment behind, and in the reluctance of Worst Year Ever’ and wondered, is the story implies an elaborate level of limited to the effect of industry rivalry that no one could have predicted organisations to make relevant there more availability bias going on Two synonyms of the word ‘value’ resilience, I guess you could say that or government policy. Strategic COVID-19 and its fallout. But we changes to their strategy and here than facts? Availability bias is that I like are usefulness and the higher the potential cost of the analysis must now more deliberately know that in previous years, experts operations because they somehow the tendency to think that examples utility. Value is relative, and from impact of a crisis on the organisation, capture changes due to terrorism in the health sector had signalled the believe everything will return to of things that are readily available the perspective of the customer, the more paranoid we need to get and pandemics for example, and that increasing possibility of a pandemic; ‘normal’ soon enough. I think only are more representative than is value is indicated by willingness to about our resilience strategy. with a global mindset. In Nigeria, for President Bush had given a very time will be able to tell the full impact actually the case. So, it is easy to see pay. During this pandemic/crisis, months, many considered COVID-19 insightful speech on the matter; of such biases on organisations post- how the media for example, can consumers were mostly willing to pay a foreign disease that would have Nigeria’s CDC DG had written an COVID. shape our thought process without for essentials. Essentials in this case Dr Yetunde Anibaba is a little or nothing to do with us...until article some years ago warning about us even realizing it. Is 2020 really the would be anything that helped them management educator and it did. It is true that it takes a little the increasing risk of a pandemic; 3. ‘LUCK IS WHAT HAPPENS worst year ever in comparison to get through the crisis easier, and for organisational performance paranoia to prepare for a ‘black swan’ and Nigeria had experienced Ebola. WHEN PREPARATION previous years? For whom though? the more sophisticated consumer, consultant. She is currently event, but it looks like that’s a skill we Yet we took no notice of these signs MEETS OPPORTUNITY’ – Many businesses did better than prepare adequately for the next all need to develop. Like President in terms of its potential impact on they probably anticipated, others are normal. Sanitizers and facemasks a Senior Lecturer at Lagos George W. Bush said in his now businesses especially. Of course, SENECA picking up the pieces. Some people suddenly became a necessity, food Business School. famous 2005 speech, “If we wait for a hindsight is 2020, right? But perhaps I recall a conversation with a CEO of a 16 17 With further practice, I believe my they pretty much believe no one competence will increase. staying at home can legitimately When I make money let alone millions. I’ve My classroom experience with critical been in several discussions in which Analysed the analysis and thinking helped when the older generation has a problem I had a discussion with my co-host accepting the new changes in society on our podcast Road to 30 where we and modern western influences on Placards of Protest tried to evaluate the problem of the Nigerian youths. For instance, my EndSARS Special Anti-Robbery Squad (SARS) in generation is more open to tattoos society. The situation to me was one and piercings, we are accustomed where the problem is: SARS is killing to remote working, and we are Protest and unlawfully detaining youths. increasingly taking up side gigs where Ideally, I want an end to the killings we work from home and get paid in Isaac Adekanye – MBA and a situation that ensures youths like foreign currency. A case in point is the candidate at Lagos Business myself in Nigeria are free to express rise in freelance jobs and freelance School, Pan-Atlantic University themselves in a safe environment. In websites in Nigeria. And quite a lot this regard, there are two camps: Some of the older generation don’t get it – nother week passed and I can people want to end SARS while others they still believe in bricks-and-mortar honestly say the Analyses of are championing the reform of SARS. jobs, they still believe you must have Business Problems module is a nine-to-five in either a bank or a a roller coaster of emotions. To end the anti-robbery unit would multinational to live comfortably or After spending almost three hours mean to eradicate them from the to even justify having money at all at analysing the Mountain Man Brewery police force, and the people in this a young age. People with these sorts Company case with my group mates camp believe SARS is irredeemable and of ideologies are the ones now armed we got to class and realised that they should go. The problem though, with guns and black shirts in the name although we were on track, we had in my opinion, is that SARS actually of SARS and they constantly harass the missed out a lot of concepts. have a role in society. I’ve read articles youth from this point of prejudice. on how well the SARS unit is doing in The case had so many numbers and the North and how they even got a It was however good to see some there was so much going on, we commendation from the Borno State parents supporting us while we were thought we did well with capturing government recently. protesting. Though I couldn’t help but most of the details but from literally think we needed more support. I had 10 minutes into the class, we realised The second camp of reforming SARS conversations with my parents and that we missed out more than we believes that by retraining the police some of their friends and I realised captured. For instance, we did not officers in the SARS unit, giving them they may be suffering from mild account for the cannibalisation effect better pay, looking out for their mental PTSD as a result of the many political in the case and we also didn’t table all health and so on, we can indeed get crises and coups, including a Civil the possibilities that could arise from some good value-add from SARS. This War, they had witnessed in their lives, T not breaking even. The longer the class camp still has hope in the members which has led them to the conclusion ope Asokere/Wikimedia C went on, the more intense the roller and believes it is a thing of a few bad that the Nigerian state often did not coaster of emotions were. eggs. However, as Chris Rock said in accommodate oppositions. Maybe ommons one of his skits, as an airline company they were right, maybe they were not, At one point I could have sworn I was you cannot afford to have a few bad but I choose to believe I am part of on track, but the moment Dr Yetunde pilots who might land occasionally. the soro soke (speak up) generation shared her solution slides I was fully Funny as it sounds, it is true – those in that will change things. I am part aware that I was completely lost. the SARS unit are a part of society and of the generation that will demand Dr Yetunde then went step by step most of them are old men who are set accountability from the government. explaining her solutions and somehow, in their ways. Honestly, I’m not sure I found myself catching on because we which of the camps I favour. For me, Overall EndSARS for me has been a had discussed some of the possibilities it is about deciding based on youth memorable milestone for the youths and calculations as a group but not to safety, as well as freedom of expression of our nation. An affirmation that we the desired depths she clearly wanted. including everything from dressing to will no longer stand for human rights tattoos and just my personal freedom. abuses and bad governance. We want Arguably, the defining moment of 2020 Further reading and analyses our country to work for us and all cemented the fact that this was going Mid-conversation in the podcast, citizens. Hopefully, moving forward the in Nigeria was the EndSARS protest. In to be a tricky course, but I comforted we both realised the problem was Nigerian state can start to prioritise my myself in the fact that we are learning not just SARS officers killing youths life and the lives of my fellow youths how to think as opposed to what to but one of ideology. At the end of because as of today Canada is calling October 2020, young Nigerians across the think. With each passing case although the day, the prevailing ideology and soon I may pick up the call. I don’t get the correct answers, I can among a number of adults in Nigeria honestly see a change in my reasoning. is one that believes youths are lazy, country demanded an end to police brutality. 18 19 WHAT’S ON? WHAT’S ON?
Salako Ayoola/CCO
20 21 WHAT’S ON?
Kaizenify/Wikimedia Commons Kaizenify/Wikimedia Commons
22 23 Salako Ayoola/CCO
24 25 WHAT’S ON? WHAT’S ON?
Photography: Salako Ayoola
26 27 WHAT’S ON?
Tope Asokere/Wikimedia Commons
Tope Asokere/Wikimedia Commons Photography: Salako Ayoola
28 29 WHAT’S ON? WHAT’S ON?
endsars endsars
Salako Ayoola/CCO
30 31 WHAT’S ON? WHAT’S ON?
endsars endsars
Photography: Tope Asokere/Wikimedia Commons
32 33 WHAT’Swhat’s ON?on? WHAT’S ON? director’s intent The Canvas of Her Soul
Hi! I am Sebastian Ukwa, the writer and director of The Canvas of Her Soul. We are well acquainted with the increasing number of homeless children in Africa. In Calabar, Nigeria, there is a large number of homeless children wandering about, scavenging food from the city’s dump during the day, and at night, sleeping in the confines of sewers, dump sites and in gutters. I went into the gutter with them and had a feel of their plight. The mental, physical and emotional health of these children have been thwarted by their state of life, and the apathy they get from most people around them.The Canvas of Her Soul tells the story of these children through the lens of my protagonist, Runyi, a hyperrealistic pencil artist. I am currently pursuing a Bachelor of Arts degree in Theatre, Film and Carnival Studies at the University of Calabar. What drew me to this project was seeing these children on my way to lectures every morning, wandering about the streets. One night at 11 p.m., as I was heading home from rehearsals, I saw about four of them searching a garbage bin for food. I offered them ₦500, but they refused. I went home, wondering why anyone would refuse money in such a condition. I was later made to understand that many of them have been lured with money and kidnapped, raped, or used for diabolic rituals. They have been made to doubt the existence of good people in our world today. The outbreak of COVID-19 further worsened their condition. When everyone stayed home, they stayed in bizarre places. What does stay home mean for homeless children? Their stomachs are at the mercy of the city’s garbage; no healthcare or social safety nets. Some of them have resorted to social vices such as pickpocketing in a bid to survive. When they are caught, they are lynched by an angry mob.The unrest this issue has caused and the aftermath in the nearest future cannot be overemphasized. This is why this story is very relevant now and must be told. The purpose of this drama is to advocate for and attract sustainable aid for homeless children in Calabar. It is my desire that through this film at least one hundred children are taken out of the streets of Calabar, and their lives changed from what it is to the life God created them to have. This is part of my active participation in the activities of humanitarians, who continue to inspire people to genuinely love and care for one another, especially those who cannot afford to pay back. I feel that if I don’t tell this story well enough to get my desired result, my purpose in life is not complete. In this film, I want to create a world of the unprivileged that contrasts and clearly shows the cause and effect of selfishness and selflessness, carelessness and diligence, hate and love. The key theme of this story is: ‘Hope’. For this film to be ofthe highest standard and achieve its aim, we need grants and collaborations from pre-production to distribution. It is more than a film; this is a life-changing movement.
Thank you.
34 what’s on? WHAT’S ON? TO ARTISTE WATCH OUT FOR THIS CHRISTMAS
In 2017, Jujuboy released his first single Letter From the CEO “Koko”, going on to release other singles such as “Dear Girlfriend” and “Gimmie Love”. - Piriye Isokrari He terms his unique musical style as ‘Juju Vibe’ – a blend of soul and Afro R&B, drawing 2020 has been an extreme experience for us all. inspiration from the likes of Fela Anikulapo, Personally, I’ve been at both ends of the spectrum. Bob Marley, Wande Coal and Banky W. I’ve laughed hard, I’ve cried, I’ve gained, and I’ve lost immensely. These moments have provided me an His style is so laid back that listening to opportunity to pause, reflect, re-strategize but ultimately his music feels like he is there in person appreciate the fact that I still have a chance to laugh again, singing to you. Juju’s songwriting and style to learn, to grow and to achieve all my dreams. is reflected in his latest single “I Dey There”, which was released on November 20, Anyone who knows me well knows what ARISTOKRAT 2020, and is about how a girl means to me. My partner and I have worked tirelessly to build this brand. We’ve introduced you to some of your broke his heart after favorite artists, we’ve provided a soundtrack to your life, promising she would you’ve partied with us, you’ve worked with us, you have never leave him. rooted for us and sometimes against us. It’s probably why 90% of you are reading this and are still on this journey Juju is definitely an with us. This year we have made a lot of strides through the madness. From partnerships with multinationals to artiste to look out for this breaking new grounds in digital media with our podcast Yuletide season. He has network. Our progress has been inspiring, we’ve learned so many fire tracks in store, much and we realize that we have so much more to offer. so stay tuned and brace The sun is shining on us and our future is very bright. he artiste to watch out for this Christmas is none other yourselves, it is JujuSZN! The growth we have experienced has to be reflected in our than Jujuboy Star. T Check out Jujuboy’s branding. A very tough decision to make as we’ve grown very attached to our current logo and branding over the last decade. However, our evolution as individuals and as a Osarentin Rock Akhibi, also microsite for more on the company allows for these moments. This new logo represents the future but still respects our past and everyone who known as Jujuboy Star, is our fast-rising superstar: contributed to this journey so far. favourite kid on the block right now. Born www.jujuboystar.com LOGO BREAKDOWN: September 1, 1995 in Nigeria, Jujuboy started his The logo was designed by Lagos-based multidisciplinary artist, Niyi Okeowo. It is inspired by West African Adinkra musical journey as a child in his church choir, and Symbolism and Geometry. Just as the previous logo it features the Adinkra symbol, Hwe hwe mu dua: A measuring rod. this has taken him from the popular SoundCloud Symbol of excellence, superior quality, perfection, knowledge and critical examination in line with our motto of quality and to stardom. excellence in anything we do or produce. It also features a semicircle which represents the rising sun which to us the sunrise represents the start of a new chapter and a glorious future. Juju is currently signed to the African powerhouse Aristokrat Records, Caroline France and 31 East. He has collaborated with artistes like Simi, Seyi Shay and Jidenna; co-wrote “Before You Wake Up” and “Kelegbe Megbe’’ by Adekunle Gold; and penned “Hadiza” by Kholi ft. Mayorkun and “Money” by GospelOnDeBeatz ft. Okiemute and Moonchild Sanelly.
36 37 what’s on? COVER to a goalless draw by the Sierra Leoneans. Nigeria currently leads Group L with eight points, one point above the Republic of Benin on seven points, and five points above Sierra Leone on three points. The group is still wide open, as qualification isn’t guaranteed yet. The next round of fixtures will take place in March 2021. In the course of the year, like in the previous couple of years, there were calls for the replacement of the team’s handler, as some section of fans and stakeholders believe that Gernot Rohr isn’t the right man to lead the Eagles to greatness. But in May 2020, the matches played by the African Giants – 66-year-old German tactician as they are often referred to – was after signed a new two-year contract the lockdown. However, the Super extension with the NFF, which will see Eagles failed to record a single win in him as the longest-serving coach in SUPER any of them. All matches were played the team’s history should he see out against African opponents. While two the contract. were international friendlies against With the majority of this year’s EAGLES North African powerhouses Algeria international football calendar being and Tunisia, the other two were Africa significantly affected by the COVID-19 2020 IN REVIEW Cup of Nations (AFCON) qualifying outbreak, the AFCON qualifiers should matches against their fellow West By Damilola Odedina for Naijafootballers have been wrapped up by now. What African neighbours, Sierra Leone. does this mean for the Super Eagles s the year 2020 comes to a In October 2020, during the first going into the new year? Ayodele close, we take a look and international break post-lockdown, Based on the 2020-2021 FIFA calendar, Roseline highlight the major talking the team’s first match of the year came an international break is scheduled to Ifeoma Otujinrin points from a Super Eagles against Algeria, and it ended in defeat take place 22-30 March 2021. During Abaraonye perspectiveA of a pandemic-hit year. Head, for the Super Eagles, as the Desert this period, the concluding rounds of Agu Foxes recorded a 1-0 victory over Tolu Head, In February 2020, the Nigeria Football the AFCON qualifiers will be finalized. Marketing Marketing Federation (NFF) appointed 39-year- them. Five days later, the team faced The Super Eagles will travel down Marketing Tunisia at the Jacques Lemans Arena, Olanipekun West Africa old former international and skipper to the Republic of Benin to face the Hayat Kimya Manager Joseph Yobo as the Super Eagles new and played out a one-all draw with the Squirrels on the 22nd, and wrap it up Head, Godrej assistant coach. Yobo replaced Imama Carthage Eagles, scoring their first goal with a home game against Lesotho on Marketing Nigeria Limited Guinness Amapakabo in the technical crew. of the year. the 30th. Nigeria PLCC Nigeria The Super Eagles of Nigeria ended During the second and final Following the winding down of the Mouka the year 2019 ranked as the 31st international break of the year, the 2020/2021 club football season, the best footballing nation in the world, team prepared to face Sierra Leone second round of the FIFA World Cup according to the December 2019 FIFA/ in a double-header to boost their qualifying matches will kick off in May Coca-Cola World Ranking. With a total chances of qualifying for AFCON billed 2021. Drawn into a relatively easy of 1,493 points, they were ranked third to hold in the year 2022 in Cameroon, group on paper, which includes the in Africa, only behind Senegal (1st) and a postponement by a year due to the Central African Republic, Cape Verde Tunisia (2nd). coronavirus outbreak. Coming off and Liberia, the Journey to Qatar uninspiring displays during the last Twelve months down the line, four 2022 for the Eagles should be quite set of matches, the team promised matches played, three draws and one straightforward if we are to follow an improved performance. In the first loss recorded, five goals scored, six trends. leg played at the Samuel Ogbemudia goals conceded, the Super Eagles have Stadium in Benin City, Nigeria, the Going forward, we hope to see dropped four places, and lost 19 points. Super Eagles squandered a 3-0 lead an overall improvement in the The team now on 1,474 points is down and eventually played out a four-all performance of the Super Eagles, who to the 35th position in the world football draw. Fans and stakeholders alike carry on their shoulders the hope of ranking. were furious and disappointed, as the nation. The coronavirus outbreak that began to they knew the game was there for spread at the beginning of 2020, and the the taking. The team promised to subsequent lockdown that followed to redeem themselves in the return curb it, affected every facet of the globe, leg in Freetown, but they were held Leading Ladies in Marketing including sporting activities. The four 38 39 COVER COVER
achievements include the seamless planning and execution of “Harpic Door to Door” grassroots consumer activation aimed at recruiting new users for the brand with a penetration pack. Another was the successful rollout of the “Harpic 5X Better Than Detergent” equity campaign targeted at detergent/ Tolu cocktail users, reinforcing Harpic’s positioning as Olanipekun the Lavatory Care Expert. Yet another was Jik’s 101 Uses campaign which played up the multi- usage of Jik across surfaces, thus driving high volume consumption per household. Both brands maintained market leadership positions with double-digit growth year on year.
Tolu left Reckitt Benckiser and joined the Infant, Follow-on and Toddler (IFT) Nutrition team of FrieslandCampina. Here she successfully rolled out the relaunch of the Friso range of infant cereals, with the relaunch comprising packaging
premiumization and communication with healthcare practitioners. To recruit new users into the Peak IFT portfolio, she launched the Peak Baby Infant Formula, as well as the Peak 456
Growing Up Milk for four- to six-year-olds. She also championed the packaging design change and product repositioning of Peak 123, anchoring this on the benefits of DHA for the brain, which resulted “ in a significant rise in sales for the brand.T owards the end of her career at FrieslandCampina, she HEAD OF MARKETING AT MOUKA moved over to the Peak Family Milk team, where she managed the Peak Evaporated Milk LUPPs, and led the Peak Unstoppable Project/Campaign series which won several awards for the Peak brand both locally and internationally.
In February 2019, Tolu joined Mouka, Nigeria’s I treat my brand as a living being leading manufacturer of mattresses, pillows and which must be protected and other bedding products as a Senior Marketing Manager. In late 2019, she was promoted to an nurtured to achieve its full potential. executive management position to head the marketing function. So far, Tolu has spearheaded several initiatives that have gained Mouka multiple recognitions and awards locally and internationally, as well as resulted in significant volume growth olu Olanipekun née Martins began her career working closely with the Medical Detailing team. As for its brands. She has also helped to secure in the HR/Admin department of Elizade Toyota Assistant Brand Manager Healthcare, she managed exclusive endorsements from the Nigeria Society of Nigeria after completing the NYSC programme. the Strepsils brand and also successfully launched T“ Physiotherapy (NSP) and the National Association She soon realized this was not a suitable field for Gaviscon and Durex into the Nigerian market. of Orthopaedic and Manual Therapists (NAOMT), her, and in February 2011, joined Reckitt Benckiser a specialty group of the Association of Clinical and as a Management Trainee, thereby commencing She subsequently moved to the Fabric and Surface Academic Physiotherapists of Nigeria (ACAPN). her marketing journey. After completing her Care team at Reckitt Benckiser, reporting directly traineeship, she was promoted to Assistant Brand to the Marketing Manager, and was responsible Manager responsible for the healthcare portfolio, for the Jik and Harpic brands. Some of her notable
40 41 COVER COVER What did you want to be that. I, however, burn the night Secondly, when you invest in In what ways does your need to import some of our fabrics while growing up? How What have you learnt candle when necessary. The trick Mouka products, you get organisation contribute to meet consumer demand. Even did that turn out? from your successes and is planning your time. I maintain more than a mattress. positively to the Nigerian some of our labels are imported. failures? a to-do list at home and at work No matter your age, society? Having all these raw materials As a child, I wanted to be a doctor which I review often. I prioritise budget, lifestyle or locally available in abundance will and an artist. I remember in my It is essential to put God first in tasks based on importance, the body build, there is Mouka as a company is always make life easier for the bedding secondary school, I was the only everything I do. Nothing about time needed to complete them, a Mouka product giving back to the societies in industry. student in my set who wrote SSCE work is too irrelevant or too and the urgency. I delegate specially tailored which it operates through for both science subjects and complicated to bring before God mundane tasks as much as to you to help various CSR initiatives. fine art. I excelled in both fields. How has your in prayer. possible. you sleep Unfortunately, I later realised I In the past 12 organisation handled well, wake couldn’t stomach the sight of blood Secondly, working hard and months, we have the unprecedented which automatically meant my giving it your 110 percent always. Take us through a typical up been even more challenges brought on dream of becoming a doctor was Not because of the accolades or day at the office? active. We recognition but because you can by the global COVID-19 out the window. I start my morning in the office by partnered pandemic? tell yourself you did your best. with I opted for psychology in the reviewing my to-do list. After that, Mouka is led by a capable university even though my GPA in Thirdly, the relationships you build various state I glance through my emails and Management Team who have diploma was high enough for any in the workplace can make your governments attend to those that are urgent. been very proactive. We have other course. I believed this was the journey even easier. After God, in equipping I respond to the rest during the been very nimble in the past 10 closest alternative to becoming a people are your lifeline. To the best day. I ensure I catch up with isolation centres refreshed, months re-strategising to ensure medical doctor without having to of your ability, do not burn bridges each member of my team daily. during the onset of and ready the company remains profitable. carry out surgeries. Back then, I was even if you are about to leave a Unfortunately, now I spend most the pandemic. Also, drawn to consumer psychology, as to take on the At a time when other businesses company. of my time behind my desk. To we continue to partner this gave me the avenue to express day. are suffering, Mouka has been Lastly, make sure you continue stretch my legs, I take a walk to the with the Nigerian Armed my creative side. I also dabbled in When experiencing growth. We pray the learning, else you become factory floor or retail outlet within Forces Resettlement Centre fashion at some point. consumers tide continues in our favour. irrelevant. Learn from people; no the premises to interact with my in various degrees. We again At the HR/Admin department of one is too high up or beneath you, colleagues. This also allows me to invest in Elizade Toyota Nigeria, I was able kicked off the Comfort A learn something new from them. get first-hand information from Mouka, they What is the future you to practise what I learnt in the Home Initiative through which Invest in courses, read articles, the consumers or members of stand a chance want in 2021? university – personnel psychology. to take part we have given out hundreds attend trainings, keep growing. cross-functional teams. I also have A future without COVID. A future Soon enough, my creative side in some of our of mattresses to consumers quite a lot of meetings booked where companies can fully recover came knocking again and I joined exciting consumer who are in need. These are just throughout the day. from the loss of revenue due to Reckitt Benckiser as a Management What personal ethos promotions. We a few of Mouka’s efforts in the Trainee, and I’ve focused on informs the work that you Pre-COVID, I was up and about just concluded a recent past. I must say the most lower demand and higher cost of marketing ever since. do? a lot more; meeting with free mosquito net significant contribution of all is operations. A future where there stakeholders like the press, As the custodian of a brand, I must promotion targeted providing quality sleep solutions is a rise in disposable income of agencies, business partners, What advice would you always act in its best interest. I at low-income earners to Nigerians to safeguard their consumers and jobs are once consumers, etc. Now most of those give your younger self as treat my brand as a living being and a free bed linen wellbeing. again secure. A future where there interactions are online. you started out in your which must be protected and set promo targeted at is peace in the socio-political climate of our country. career? nurtured to achieve its full those in the middle- What is one thing that potential. In conducting my affairs, How does your income bracket. We are It will be to find what you are organisation achieve continuously looking can be done to improve passionate about and stick to it. It is I must always act with integrity. for ways to add the ease of doing okay to dabble a bit in discovering value for its employees comfort to the lives what makes you happy. Do not In what ways do you and customers? business in Nigeria with of Nigerians. settle for something else because achieve a healthy work- When consumers invest in Mouka respect to your industry? of the title or the salary. You can life balance? products, they get value for money For employees, The two key raw materials for have both but still be miserable or in two ways. First, our products Mouka provides foam production are imported. unfulfilled. With two kids, one of which is stable jobs for a toddler, I rely on my support are crafted using state-of-the-art Access to forex and ease of Every day I wake up eager to go to over 800 people directly. This is system a great deal. It also helps technology to internationally importation (decongesting ports, work because I genuinely love what excluding those employed by our that I work with a company that is recognised standards. This means easing clearing, etc.) will definitely I do. There is this fire within me that Mouka products are more durable Business Partners to service over allow the industry to thrive better. serves as a propeller, driving me to forward-thinking and understands 1,000 branded outlets nationwide. and will serve you for longer, In Nigeria, we have only a few accomplish my goals. the importance of a healthy work-life balance. Mouka allows unlike a lot of the other brands in textile mills, which means we also me to be present for my kids, and the market. On top of that, Mouka I genuinely appreciate them for mattresses come with warranties.
42 43
COVER COVER Ayodele We remain relentless in providing “ quality products at affordable prices Otujinrin to our consumers. Good quality and a great price are the rights of every Head of Marketing consumer and we respect that. for West Africa at “ Godrej Nigeria
yodele Otujinrin is an interpersonal skills. She enjoys experienced marketing problem-solving especially in professional offering uncharted waters and feels a diversified and privileged to work on inspiring marketingA focused skill set: a mix brands and projects every day. of creative, organisational and Building brands and building analytical qualities and strong teams excites Ayodele. 44 45 COVER COVER Ayodele has rights and fight for equality. This ensures I am both efficient business (B2B) or business-to- poor communities and bottom-of- completed high- However, after studying law for a few and effective at the same time. consumer (B2C). The second is brand pyramid segment with professional level executive years I experienced the rigidity in the And times when I err, I take it in differentiation, which I basic skills to assist them in their programmes in course and wanted more creative good stride and stay optimistic. define as determining careers and develop them into marketing, innovation expressions with my studies, and so the answer to the independent stylist professionals and creativity I crossed over to English literature In what ways do you question, “Why with good hairstyling standards. at the Harvard and language which ended up being achieve a healthy should I choose your Build a base of stylists that can ManageMentor perfect for me. work-life balance? brand over all the advocate for brands. Assist graduate programme, I give my full attention to others?”, as such our employability. Eliminate cost Chartered Institute What advice would you my work and family, as customers love as a barrier to stylists achieving of Marketing – UK, give your younger self as both are important. I our products professional education dreams, zero and Lagos Business you started out in your ensure when I and our cost. School. Ayodele career? am at work, also possesses a Give your best shot always and I give my How has your Bachelor of Arts in never settle for second best. 100% organisation handled English Language You will always be tempted to the unprecedented & Literature, a compromise or throw in the towel, commitment challenges brought on postgraduate degree however failure most times is and focus, by the global COVID-19 in Digital Marketing disguised as success waiting to be likewise when I get employees pandemic? from the Digital unravelled. I have been told many, back home to my super are equally driven As a business, we are fully aware that Marketing Institute many times, it’s not your time, supportive husband and to push it. the challenges we are facing now are Dublin Ireland, and it’s not your turn, wait a while, kids. complex and deeply ingrained and is pursuing an MBA we are looking at others for this In what we cannot hold onto the idea that programme at the opportunity. “No” is not the end of Take us through a ways yesterday’s solutions will solve the University of South the road, keep moving. typical day at the does your challenges of today and tomorrow. Wales UK. office? organisation As a result, we have become very What have you learnt I get to the office two hours contribute responsive to change and we are Ayodele is presently from your successes and earlier than everyone. Jump positively to continuously living our mantra of the Head of failures? into all emails from the night the Nigerian continuous improvement across all Marketing for West Successes and failures are all before and clear out to-dos. society? our categories. Africa at Godrej experiences. Experience both Once the team arrives at work, We engage in many Nigeria, and has in with open-mindedness and I kick off with meetings and CSR projects where What is the future you her portfolio the dry learn from them. In all, there is one-on-ones, brainstorm sessions, we give back to society. want in 2021? hair category (Darling so much more that we can do agency meetings, etc. till late A recent example is the A future where marketing is more and Amigos), wet – to delight our consumers, to afternoon after which I do some just-launched Godrej than simply driving awareness via hair (MegaGrowth innovate further, to create more more work on email and close for Salon Academy where traditional marketing initiatives. and TCB), soaps affordable products, to serve the day. I do more thinking and we train, groom, and It’s about driving a larger (Tura Medicated, our communities better, and to strategy work overnight or very early empower stylists across organisational shift, as well as Supreme, and Fresh provide greater opportunities for in the morning. Nigeria at no cost. This fulfilling the customer’s purpose. Glow), and home our team members to learn and initiative was launched The challenge is moving beyond insecticide (Good grow. And there’s never been a How does your in November 2020, the antiquated notion of attaining Knight Aerosols and more important time for us to live organisation achieve and it is among other customers to do whatever fulfills Power Shot). In the our purpose. programmes we do the company’s purpose. Instead, it business today, she value for its employees and customers? with stylist associations is about motivating the company drives consumer-led What personal ethos and governing bodies. to listen to and fulfill the customer’s business leadership First is the focus on the consumer. informs the work that you We remain relentless in providing purpose. It is not enough for brands and organisational do? What is one thing to get their name or message in shifts that focus on fulfilling the quality products at affordable prices With more than 13 years of I do my absolute best in every that can be done front of audiences. They need to customer’s purpose. to our consumers. Good quality experience, Ayodele excels at task, project, or activity whether and a great price are the rights of to improve the ease of create an interactive, engaging, and category strategic planning, financial at work, at home, or for charity. every consumer and we respect doing business in Nigeria memorable experience in order to management, product development What did you want to be Thereafter I eliminate regrets and be heard in a noisy, competitive while growing up? How that. Consumers today have more with respect to your brand building, ROI analyses, digital focus on future deliveries even power than ever before, and I think industry? environment. strategies, as well as setting and did that turn out? when the outcome is unfortunate. it’s critical to focus on your consumer We decided to set up a training I always wanted to be a lawyer. I executing marketing communication As such, whatever my hands find whether you’re in business-to- school to provide stylists from and research objectives. had an ambition to defend people’s to do, I do so well at that moment.
46 47 COVER cover
“In building successful and award-winning brands, I have learnt resilience, positivity, determination, focus and integrity. From my failures, I have learnt oseline Abaraonye is an member of the Advertisers courage, thinking active lover of God, a Association of Nigeria Rpassionate mother and (ADVAN) Membership and both outside and wife, a go-getter, goal-driven Value Committee. Prior to and successful marketer. With joining Hayat Kimya Nigeria, without the box, and over 13 years in the fast-moving she worked at Tiger Brands consumer goods (FMCG) industry, Nigeria (Dangote Flour Mills), PZ innovation.” she has garnered experience in Cussons Nigeria Plc, and Union building successful brands and Diagnostic & Clinical Services. teams. In Nigeria, she is one of the few women making a huge Remarkably, in the course of difference in the brand marketing her career journey, she space. has contributed to the growth of various leading She graduated with a second brands in Nigeria and Head of Marketing class upper degree in economics has made them stand from Abia State University. Her out in their various at Hayat Kimya yearning for self-development spaces. In her current and improvement birthed her role, Roseline nurtured Nigeria Ltd continuous explorations in and grew Hayat Kimya’s knowledge and skills acquisition. Molfix baby diaper brand to This has included being a market leadership in four years. member of the National Institute She has helped garner 18 awards of Marketing of Nigeria; being a for various Hayat Kimya brands, graduate of the Tiger School of including the ADVAN Awards Magic (marketing school) in South Brand of the Year in 2018 and Africa; and earning an Action 2019 for Molfix. Roseline Learning MBA from Business School Netherlands in 2018, to Roseline’s life contradicts certain mention but a few. societal beliefs about women being the weaker sex; she has She is currently the Head of defied all gender misconceptions Marketing, Nigeria at Hayat and has thrived greatly in male- ABARAONYE Kimya Nigeria Ltd. She is also a dominated industries. 48 49 COVER COVER WHAT DID YOU WANT and integrity. From my failures, I IN WHAT WAYS DOES TO BE WHILE GROWING have learnt courage, thinking both YOUR ORGANISATION UP? HOW DID THAT TURN outside and without the box, and CONTRIBUTE POSITIVELY OUT? innovation. TO THE NIGERIAN Growing up for me was an WHAT PERSONAL ETHOS SOCIETY? interesting period, I did really Hayat Kimya Nigeria offers over well in my academics and always INFORMS THE WORK 600 direct employment to Nigerian topped the class. My dream and THAT YOU DO? citizens, hence helping the I believe that “WHATEVER IS WORTH that of my family was for me to be government fight unemployment. DOING, IS WORTH DOING WELL”. a medical doctor. I continued with With our range of hygienic products, If I must spend my time on anything, this ambition into senior secondary we also promote improved hygienic I will rather do it so well that it leaves school until I had a low score in living standards, hence helping to a positive mark in the sands of time. physics and my teacher advised fight maternal and child mortality. me to drop the subject. That didn’t Excellence in execution and integrity go down well with me, hence, I are two key deliverables for me. WHAT IS ONE THING moved away from the sciences IN WHAT WAYS DO YOU THAT CAN BE DONE TO completely and transferred myself ACHIEVE A HEALTHY IMPROVE THE EASE OF to the commercial class. I enjoyed WORK-LIFE BALANCE? DOING BUSINESS IN the journey all through and kept NIGERIA WITH RESPECT on with the high performance. I I try as much as possible to organise myself knowing very well that as a TO YOUR INDUSTRY? graduated from secondary school Accessibility of foreign exchange as the best student in commerce, mother of four wonderful children, I need to give them as much is a challenge to everyone doing government, economics, and business in Nigeria. Once this is Igbo language, as well as the best attention as I can. I make use of the available external support systems fixed alongside fixing our roads to commercial student overall. I ease transportation, there will be gained admission immediately into that I can lay my hands on. Planning is key for me; short notices don’t some sort of respite for businesses Abia State University and studied in Nigeria. economics. Today, I am a seasoned work for me. I prioritise everything marketer and I enjoy my job to the competing for my time and HOW HAS YOUR fullest. attention to ensure the important ORGANISATION and urgent needs don’t suffer. HANDLED THE WHAT ADVICE WOULD TAKE US THROUGH A UNPRECEDENTED YOU GIVE YOUR CHALLENGES BROUGHT YOUNGER SELF AS YOU TYPICAL DAY AT THE OFFICE? ON BY THE GLOBAL STARTED OUT IN YOUR COVID-19 PANDEMIC? CAREER? My day is always dynamic and that is what makes my job interesting. Do I Just like every other business in I really do not have regrets about have a typical day description? Nigeria, we have tried to weather the way my career turned out. To I am not sure about that. I am sure the storm as much as possible by my younger self I will say kudos for that every day, all my brands get making a few adjustments here allowing yourself to explore and full attention. We understand what and there. Notably, one thing we not to be thrown off balance after took place the previous day in order have done well is to maintain our the disappointment in the sciences. to know how today and tomorrow quality standards regardless of the Keep exploring! need to adjust. It’s a very interesting challenges. cycle. WHAT HAVE YOU LEARNT WHAT IS THE FUTURE FROM YOUR SUCCESSES HOW DOES YOUR YOU WANT IN 2021? AND FAILURES? ORGANISATION With what 2020 presented to us, Life in general throws a lot of ACHIEVE VALUE FOR 2021 has to be a year of recovery. I challenges at us, you win some ITS EMPLOYEES AND want a future filled with recoveries and lose some. One of my biggest and greater achievements. successes has been balancing CUSTOMERS? my home and career. In building Our employees and customers are at successful and award-winning the heart of what we do. We do what brands, I have learnt resilience, we say, we deliver on our promise to positivity, determination, focus all our partners.
50 51 COVER COVER Ifeoma Agu Marketing Manager at Guinness Nigeria Plc “My job entails troubleshooting, making magic, and managing people for success.”
feoma Agu is a seasoned She graduated as a Lioness from the garnered so much expertise and marketing professional and University of Nigeria, Nsukka, with positioned herself as an exceptional a Fellow of the Institute of a Bachelor of Science in Botany. She marketing professional within the Management Consultants with developed her flair for marketing industry. She is also an Associate over a decade of experience as an undergraduate intern in an Fellow of the Institute of Certified andI outstanding proficiency in brand advertising firm and chose to pursue Professional Managers of Nigeria management, trade marketing and a career in marketing. With several (ICPM), a member of the Chartered sales strategy. She is the Marketing courses in Professional Marketing Institute of Marketing – UK, and Manager leading the Premium Non- from the Chartered Institute of a member of the Advertising Alcoholic and International Premium Marketing – UK, as well as a course Practitioners Council of Nigeria Spirits portfolios at Guinness Nigeria on Global Business and Sustainable (APCON). Plc. Business Strategy from Harvard She has worked in notable companies Business School Online, she has across various industries including 52 53 COVER COVER FMCG (Guinness Nigeria Plc), me thereby changing the course of remain objective and not clouded stand out and leave no room for art of prioritization. Over the years, I reach the pinnacle of their careers as a banking (Guarantee Trust Bank), my childhood dream. I opted to join by the judgement or perception of mediocrity. I tap into my daily source have come to understand the glass result of more opportunities opening telecommunication (Visafone), the science class in SS1, and there, others. That is to say, it is perfectly of strength which is the Word of God ball principle and how one must up from increased awareness and advertising (Zus Bureau) and media began the journey to unravel who I okay to dream big, to aspire and to inspire and guide my steps; I then cherish and value family above all understanding of the need to enact a other aspects of life. I work hard and “Progressive Female Portrayal” agenda (Daily Independent Newspapers), was and what I was passionate to wish to have the best life you find motivation in the outcome of with a proven track record of play hard with my family. I have had to in Nigeria and globally. This is a cause about. I eventually studied ever dreamed of despite what your my work, hence I work diligently to consistently delivering great prioritize at different points to manage I am passionate about and it ties back botany at the University performance having led present circumstances may be – keep achieve set targets and objectives; workload and family requirements to providing equal opportunities to of Nigeria, Nsukka after innovative and transformational believing, keep pushing, and keep as well as staying ahead of the curve, and I must say that the only way I both males and females in the society. two JAMB attempts business projects with record- winning! being innovative and constantly have been able to crack this is with I want a future where Nigeria is rid of with the intention to breaking results. improving myself either through the help of a very strong support its insecurity challenges, a country study medicine. What have you learnt formal training or skill acquisition on system comprising my ever-supportive blessed with a thriving economy Ifeoma is passionate about Looking back at the job. My advice to everyone out husband and family. So far, I have and governed by leaders who are managing people for the botanist from your successes and there is to keep believing in yourself, been able to manage both fronts well dedicated to restoring the dignity and and no, I am not a superwoman, I am success, wielding turned failures? keep seeking new ways to grow pride of our land by enacting only amazing a strong woman blessed with super marketing The words of Winston Churchill always yourself and most importantly, keep policies that would move this country relationships, helping hands! (chuckles) professional come to mind whenever I reflect being the best version of yourself. forward and put us on the global map and building today, I on my journey so far – “Success is as the giant of Africa. great What are the business must say not final, failure is not fatal: it is the brands. Her Take us through a typical I turned courage to continue that counts”. You and management favourite day at the office? out great see, I am an advocate of “Hard work lessons you are gleaning quote is Hmmm…my day usually starts with and would pays” even though in this time and “Begin, and me visualising the challenges of from the coronavirus not trade age this can be interpreted as “Smarter the impossible the previous day as my job entails pandemic? any of the work pays”. This simply means that will become troubleshooting, making magic, and COVID-19 has definitely brought experiences the underlying principle behind every managing people for success. As a possible”. She has about a lot of changes that have that made successful person is the fact that dogged optimist with a trained mind won several awards impacted both individuals and me who I am they always put in the work and are that sees opportunities in challenges, in recognition of her businesses with the promise of a today. prepared to take up opportunities. For I am able to filter the noise and “new normal”. You will agree with contribution to successful me, success is not a destination – it is a unlock deep insights that help me me that change is a fundamental management consultancies navigate my team to solve challenges, continuous process of unlocking new phenomenon we must always and inspiring excellence in What create magical and exciting brand levels of growth and accomplishments be prepared for. I would say the her field of work, including advice campaigns, and most especially make while my failures have taught me life pandemic taught us that “with the 2017 African Achievers would you them feel valued and fulfilled about constraint comes creativity”; in the lessons that have helped forge me of the Commonwealth Award, the work they do. I am privileged to wake of the pandemic lockdown, give your into this rare gem I have become. And be working in an organisation that 2017 Make a Difference Award, businesses cut down on their younger self guess what? I am still being perfected! has a great culture of inclusivity and 2018 National True Heroes marketing spends as some media So, when next you embark on a plan diversity, where valuing one another Award, 2019 Diageo Africa Malta as you started channels became ineffective, this and the outcome differs from the is at the heart of who we are. As you constraint however, propelled a lot of Greatness Award, and Most out in your expectation, take it as a learning may know, Diageo’s purpose is to creativity in the industry with what Outstanding Marketing Manager career? celebrate life, every day, everywhere process and apply that lesson to I call “agility marinated in creativity”. Award at the 2020 City Pride Don’t let the and as such, working in Diageo for me Most brands took to social media attaining a more successful outcome. has been a fulfilling experience as we Achievers Award. perception of others to stay connected and relevant to work hard, play hard and celebrate and the unfounded their target audience whilst keeping What personal ethos life, every day, everywhere. Since the their messaging sensitive to the What did you want to be stereotypes that exist COVID-19 lockdown in March, most around you shape informs the work that you pandemic. Businesses remodelled while growing up? How employees have had to work from their route-to-consumer strategy your thoughts, actions do? did that turn out? home and I must say, it has been a to adopt e-commerce platforms or ambition. While My personal ethos revolves around roller coaster trying to juggle so many Growing up, I wanted to be an while bricks-and-mortar dominant some may be seeing my purpose in life which is to inspire balls – as an executive, a parent and a businesses quickly adapted to serve accountant. I had found the bank a half-full glass, some people to trust God and be limitless in home-school teacher – learning a new their consumers online with the quite fascinating whenever I kind of patience and subscribing to a others would argue it is being the best they can be, hinged on option of providing home deliveries. accompanied my dad to the bank for laser version of multitasking, if 7G was half-empty. The truth is a legacy of self-belief, optimism and a More than ever, the need to be agile, his transactions. The words accountant a person, that would be me (hands in that everyone is shaped hunger to succeed. I believe everyone flexible and speedily adaptive to and banker were interchangeable the air). change has proved to be one of the by their orientation and has an element of greatness in them, while growing up and I would usually biggest lessons from COVID-19. life experiences which however, each person must awaken say it with pride when asked about usually determine how they the giant in them by first, believing in In what ways do you my future ambition. However, as I got act or react to situations. Knowing themselves, being hungry for success, achieve a healthy work- What is the future you older and went through secondary how people are wired, you need to staying focused and continually school, the bias associated with life balance? want in 2021? ensure that no matter what you are seeking self-improvement. Nobody brilliant kids being in the science class I once asked a senior colleague how The future they say is female and going through in life, always take will cut you some slack just because and the average students being in the she achieves this and her answer was the future is NOW! I desire a future a breather to stop and assess your you are a woman, instead you must there is no balance, you only learn the where more women are able to commercial class soon caught up with view of the situation to ensure you 54 55 FEATURE FEATURE uniqueness and differentiation did not have a crisis management CONTROL YOUR factor from the competition and plan in place for how to respond NARRATIVE DURING AND when the brand is perceived to in the event of disruptions within AFTER THE CRISIS: have defaulted on its promise, their industries and businesses. During a crisis, it is easy and such a brand can be plunged into The best and most effective way tempting to keep quiet and business fatalities which they to respond to a crisis is to have a ignore the media, this is a never recover from. prepared response plan in place bad idea as it allows them to MANAGING Crisis management and branding prior to the crisis. Brands, and give their own variations and for consumer brands must consumer brands especially, must always be crisis-prepared as this is interpretations that may not be A (CONSUMER) BRAND therefore be swift, innovative, and favourable. Consumer brands the only way to ensure a swift and adaptable. Here are five practical must always take full control of tips that I recommend which coordinated response that helps the story and direct the narrative are applicable for managing keep the business going even during and after a crisis. Brands consumer brands and indeed any during a crisis. should be the first to publish their other kind of brand during a time IN A TIME OF CRISIS messages and give explanations of crisis: PRIORITIZE YOUR INITIAL RESPONSE TO THE CRISIS: and clarifications that are By Uche Ajene-Ayere A brand’s initial response to a favourable to their reputation. crisis goes a long way in not only f there was ever a time when brands knew what it brand or any other kind determining how long the crisis ADAPT YOUR MESSAGING meant to be deeply immersed in a time of crisis, of brand for that matter will last but also the outcome STRATEGICALLY: the year 2020 would be that time. “Unforeseen, in a time of crisis is not of the crisis and the degree to Even though it is important to be dramatic, and globally challenging” are just some necessarily limited to a which the brand will be able to true and honest during a crisis, Iof the words that come to mind when anyone is direct crisis which the recover from the crisis. Timing a consumer brand should not asked to describe the state of global public affairs brand may be in, but and tone are important, the first necessarily keep saying the same this year. The COVID-19 pandemic dealt the world it could also involve communication to go out during things or repeating the same the hardest blow ever to be recorded this century indirect or external a crisis must be swift, concise, message it started responding and we are indeed all reeling from the effects of the factors which if not and humane. Consumer brands to the crisis with. Messages lockdown and post-lockdown in one way or another. probably managed, should be quick to acknowledge must continually be adapted could blow into a full- COVID-19 truly is that crisis which we can all relate the existence of the crisis as this to the pain points, needs and fledged situation which to and learn from. It has jolted governments, builds trust between customers expectations of customers and impacts the brand organisations, families, and individuals. For and the brand. stakeholders. The truth about the negatively. businesses, it has forced them to rethink some of brand must remain consistent but their business strategies and it has also highlighted Let us not look at it CUSTOMERS HAVE messages put out during a crisis the importance of having a crisis management however from only a FEELINGS – PRIORITIZE must be strategically adapted framework in place. The COVID-19 pandemic shed crisis or problem-solving THE HUMAN EXPERIENCE: to address specific issues or more light on some important realities about crisis standpoint. Strategic Putting the emotions and questions and achieve desired management, part of which is that: communications and feelings of the customers into results. stakeholder engagement are also a key aspect HAVE A CRISIS consideration and remembering 1. a crisis can hit any type of brand, no brand is of managing a brand during a crisis. An example Uche Ajene-Ayere is the insulated from possible crises. MANAGEMENT PLAN that they are people is important that comes to mind is how the companies in the especially for a consumer Managing Director/Founder 2. everyone must pay attention to branding telecoms sector handled staff operations during the BEFORE A CRISIS OCCURS: brand. This will determine of Stephanie John, a PR and including the government and civil society, pandemic. During the lockdown enforced by the the effectiveness of crisis strategic communications because there is a brand element to every part government, these operators were able to convince Usually, developing a crisis management plan when a crisis communications and the overall agency with its heart aimed of society. the government that the services they provided response strategy. During a crisis, at telling great stories were an essential service, as such their workers were breaks is not good planning and 3. a crisis not directly related to a brand can in the case of a consumer brand, brands must truly consider what that deliver on the human impact it negatively, and so a crisis response exempted from the restriction of movement. This is customers and even its employees stakeholder engagement at work. it may be too late, because in this experience. She has over mechanism must be designed with a bird’s eye age of digitally driven instant may be going through. A 20 years’ experience in the Now when it comes to consumer brands where view towards the future. information, news and sharing consumer brand must project fields of financial accounting, we are dealing with products such as fast-moving 4. an indirect crisis can snowball into a direct crisis of opinions, the reputational empathy and understanding and auditing, compliance, strategic consumer goods (FMCGs), VIGILANCE is the which a brand then has to deal with as it affects damage may already have been give every kind of support it can planning and management, watchword. A consumer brand gives a certain its business. done before the plan is activated. to its stakeholders. business development, promise to its customers, which they will always These are all lessons in crisis management that the expect when interacting with products from the COVID-19 revealed that indeed sales, marketing and pandemic has taught us. Managing a consumer brand. This brand promise is what gives a brand its many brands across the world communications.
56 57 feature feature COOKIES, CHOCOLATES, AND SWEETS Considering that Christmas is about sharing ‘Sachetisation’ sweetness, you really cannot go wrong with a box of sweets, cookies, chocolates, basically, Christmas any edibles that fit the festive period. Christmas wouldn’t be complete without all the extra sweets of the Nigerian just as Owambe parties are incomplete without the party Jollof. Also, keep in mind what works for Hamper the recipient. If the person isn’t a sweet tooth, you can consider sugar-free cookies.
EconomyBy Lampe Omoyele HYGIENE KIT here have been several Introducing low-unit packs (LUPs) brands, as well as an attacking play ESSENTIALS The current world focus is on how to stay healthy debates about what is being or small-sized sachets does not to expand consumer franchise via by practicing good hygiene. Adding items like called the ‘sachetisation’ of necessarily lead to brand dilution. market penetration as a growth handwashes, sanitizers, and other hygiene care the Nigerian economy on the Whilst preserving brand equity is strategy. It is not necessarily only a kits, shows you’re thinking of the person. You can backT of the introduction in sachet important, there are several factors reaction to the state of the economy, stock-keeping units (SKUs) of some that can affect it. My perspective albeit that has a role. make it more special by adding thoughtful notes. ostensibly premium brands such as is that ‘sachetisation’ is not as big a Baileys Irish Cream, Dettol antiseptic single factor to adversely affect brand Sachet introduction is not necessarily BODY CARE KIT liquid, Morning Fresh dishwashing equity, particularly of well-established an attempt for quick wins; for many If you’re thinking of treating the loved ones in your liquid and Power Oil. Some who brands. Brand positioning is not only brands, it is strategic: to win new life, you can consider body care items like lotions, are against it have argued that it about pricing viz. premium vs. mass consumer segments and drive growth. body washes, shampoos, and other skincare is a sign of the increasing poverty market. Brand positioning is about the Aside from seeking to penetrate new in the country, whilst others aver brand essence/value and the space consumer segments and drive for products. The great thing about body care items is that it would erode brand equity it occupies in the mind of the target market share from an affordability that there is always something for everyone. of the brands involved. Some have consumer. aspect, sachets also address also argued about the significant convenience and single-use needs of DRINKS environmental impact of sachets. The fact that a brand provides a lower higher-income consumer segments. Imagine a hamper basket with a great assortment price unit pack doesn’t necessarily Addressing critical price points is also of drinks you can use for the Christmas lunch or I would like to weigh in and posit impact its brand positioning. Low part of strategy. Case in point: the that SKU portfolio strategy and price doesn’t necessarily mean ‘low powdered milk market is driven by dinner you are hosting. It would be wonderful. You management is critical in business and quality’. The important thing is for sachets, accounting for 80% of sales. can treat your loved ones by gifting them some of marketing strategy, and ‘sachetisation’ quality to be sustained and satisfy their favourite drinks. is not a new phenomenon in Nigeria consumer needs and expectations. Regarding environmental impact, or globally. In Kenya for example, it’s Ultimately, the consumer needs and I agree that environmentally- By Chile Phebe SCENTED CANDLES AND HOME called the ‘kadogo’ economy meaning wants would drive what happens friendly processes and sustainability FRAGRANCES ‘little’ or ‘small’. in the marketplace. SKU portfolio programmes should be in place not It is safe to say that everyone loves a Christmas For most people, shopping for the perfect management also entails ensuring only for sachets, but packaging as a gift surprise. Hence, aside from visiting loved Indeed, weakened consumer that the right SKUs are available at the whole. And in the instances of the fragrance to fill their home might not be top on disposable income triggered by a right price in the right sales channels brands mentioned above, the quality ones, there is no greater joy than gifting hampers their shopping list. So, including scented candles contracting economy can be a trigger where the target consumer segments of sachets involved is of a much to them this season. For most people, it is always that are fruity, musky, crisp, sultry, subtle, rich, and as is currently being experienced shop. higher grade than that of ‘pure water’. difficult to decide on what to put in a hamper in Nigeria, but it is not the only everything in between would be a great item to possible trigger. Yes, consumers ‘Sachetisation’ should be seen as not In summary, ‘sachetisation’ is a means basket. But, the best way to pick the right gift fill the basket. Aromatic candles are great stress are reprioritizing: spending more just a tactic, but part of the overall of democratising consumption. basket for your loved ones is to keep in mind the relievers, and that’s good for the body and mind. on staple foods, transportation, strategy. SKUs should have defined When purchasing power improves, kind of things they enjoy and their personalities. It airtime and health; and spending roles within the portfolio and address consumers tend to upscale, and brand is also important to consider your budget, as it will One important tip to getting the perfect hamper less on discretionary items such as specific consumer segments factoring equity is preserved. Examples abound basket is to keep in mind what the recipient luxury products and out-of-home business and economic context, such in Nigeria e.g. Bournvita, Milo and help you prioritize what essential items to put in entertainment. They are redefining as volume, revenue and profitability. Peak have been in sachet for decades, the basket. However, here’s a guide on items you needs. So, get shopping and give someone a great what value means to them and Fast-moving consumer goods grow in yet their premium status has not been shouldn’t leave out in that hamper basket. Christmas morning surprise. broadening their choices: SWITCHING difficult times by driving penetration eroded. to more affordable items; SWAPPING of VFM (value-for-money) brands and BREAKFAST GOODIES to alternative packaging sizes and SKUs. Lampe Omoyele is the Managing We can give our loved ones a great Christmas formats; SQUEEZING by rationalizing Director of Nitro 121, one of frequency and quantity of usage. To use footballing terms, the sachet West Africa’s leading marketing morning starter with a variety of breakfast For a business or brand to survive strategy of ‘premium’ brands is both a communication and brand goodies. You can present a selection of coffees, and thrive in these times, it needs to defensive play to protect market share management companies. tea assortments, and other beautiful luxurious ‘follow’ the consumer. The consumer in the light of reducing consumer should be at the heart of brand disposable income and competition morning starters. strategy. from cheaper, value-for-money 58 59 feature feature are we SILK SHARING GIFTS SLEEPWEAR By Oluremi Olatokun in 2020? JEWELLERY Of course, we are! If you are thinking of a timeless gift item, then jewellery should be top of mind. People enjoy pieces of jewellery for years and There is a level of intentionality that comes with gift-giving, and that is why people even pass them down to the next generation. When buying say, “it is the thought that counts”. It is not that the gift in itself does not count, but jewellery, you should look out for your receiver’s fashion style, the act of kindness that was put into deciding on gifting and then picking out the choice of precious metal colour, and significant gemstones. gift item is enough to put a smile on anyone’s face. 2020 has been a different year; Ask for help when buying jewellery, so you don’t end up Silk sleepwear is amazing because it for some, it has been more highs than lows, while for others, more lows than highs. buying low-quality jewellery. comes in unique flattering colours that But that should not stop us from giving gifts. It should not come as a surprise if suit the different body types and has your gift may be what will light up someone’s mood for the year. GIFT CARDS a luxurious feel. Are you thinking of something your receiver can wear while If you are struggling with what to give your family, friends and colleagues, here are sipping her morning tea or even doing some perfect gift ideas: her makeup? There you have it! Nothing says glamorous, chic and luxurious like silk sleepwear. From chemise and pyjamas, to nightgowns and robes, as long as it is silk, it makes a perfect holiday gift.
HOME CANDLE SKINCARE SET A BATH AND BODY SET Since the COVID-19 pandemic Skincare sets are worth the price. hit, the rate of remote work has If you want your receiver to have The good thing with skincare sets increased. Majority of us are home, an exciting bath experience, bath is that they are suitable for starting so a pleasant and relaxing scented and body sets are your go-to. From new skincare routines. Whether candle won’t be a bad idea, right? shower gels and fragrance mists, to you are going for age-defying, There’s almost nothing better than body butters and bath bombs, there hydrating, acne care, illuminating or a room with a rose geranium scent What is the point of a gift card if it is not thoughtfully are many options available. You also just moisturising, they all come in or even vetiver. A scented candle chosen? I did point out earlier of the need to be intentional have the choice of limited editions, sets with different sizes. Bearing in would definitely give your receiver about gift-giving. With gift cards, if you are not careful, a multisensory experience, while sample-sized versions and full-sized mind skin type and allergies, make you may appear as lazy to the receiver. The thing with Oluremi Olatokun is a UK-based image a decorative candle can create a bundles. Whatever you decide, make sure you are not doing more harm gift cards is to go for one that provides an unforgettable consultant who helps women become the best subtle change in your receiver’s sure it is a thoughtful one. It could be than good to the recipient’s skin. experience. A gift card can allow your receiver to try new version of themselves through image, etiquette home. One thing to consider when their favourite scents or from their You don’t want your perfect gift to and style. picking candles is to select based on restaurants or even travel. So before you pick a gift card, favourite brands. Here is a tip: if your become their worst nightmare. If you where the candle will be used. Your think about your receiver’s likes and dislikes and consider receiver is a frequent traveller, the Contact: must, do some research on skincare choice of candles may also depend the value that it may add to the person. [email protected] travel-sized bath and body sets will products that your receiver likes or on your receiver’s personality. come in handy. may even have on their wish list. www.tidemmajewels.co.uk 60 61 FEATURE Christmas Gift Ideas 7By Chile Phebe for Everyone
uring the festive period, different colours, and what social gatherings to give there is a lot of pressure makes it a perfect gift is your home that sweet Dto get everything needed that it charges compatible irresistible aroma. to make the season a memorable one for you and your loved ones; phones and tablets. These 5. TEMPERATURE CONTROL mouka advert pillow from organising dinner parties to bracelets are available for MUG making homemade recipes and both Android and iPhones. This is a perfect gift for your picking out the perfect gifts for Now, you have a bracelet mum, dad, boss, or partner. everyone. We sometimes run out and charger all-in-one, of ideas on what gifts to pick for This control mug regulates those special people in our lives, amazing right! the temperature of your cup but regardless of who you’re 2. A NAME NECKLACE OR of tea or coffee keeping it shopping for this holiday, there is BRACELET hot all day long. always something for everyone. This is perfect for your wife, 6. SMARTWATCH Not Available Take a chance at doing something mum, or teenage daughter, Everyone deserves a smart different this holiday. You don’t every woman likes fancy have to get your partner the same gadget, so put a smile on the old necktie for the third year in a jewellery. More so, one that face of your loved ones with row, or your too-hard-to-please has her name scripted in a this amazing gadget that teenager a pack of coloured socks gold or silver chain to flaunt can track locations, send again. It is time to be clever and in style. chore reminders, and even creative about your gifts this holiday. 3. FRAMED ARTWORK provide games for your kids This gift leaves them with to play during an agonising If you are on the hunt for a gift for the option of either hanging car ride. your mum, dad, sibling, partner, kid, teenager, boss, anyone and the frame on the wall in 7. A 3-D PLAY CARPET everyone; guess what, your the living room or placing There are colourful 3-D Christmas gift just came early. it on a shelf in their library. play carpets that come Here are some amazing, not-so- Either way, it stands out and in different designs and expensive gift ideas that will leave constantly reminds them of an impression – a good one at that different sizes, depending on you. – bringing Christmas joy and cheer. your choice. Kids would love 1. CHARGING CORD BRACELET 4. TERRARIUM SCENTED steering their play vehicles This is suitable for both men CANDLES through the streets and it and women. It has a sleek These candles give a homely could help their imaginative and stylish look, comes in feel and are perfect for skill. dinner parties and small 62 63 feature feature
How to Celebrate Christmas in COVID TIMES By Chile Phebe By Ezioma Anosike There is no doubt that the would also be easy for you as the only safe but also brings the family How to Celebrate a COVID-19 pandemic has shaped host to cater to everyone as you together. This season, get those the world in so many ways. It has only have a few people over. perfect gifts by shopping online, constrained how we carry out our thereby avoiding public crowding. COVID CHRISTMAS A STAYCATION normal daily activities and also If you enjoy taking travel vacations CHRISTMAS DECORATIONS year ago, none of us how we communicate with each everyone comes together to celebrate be able to feel like it is Christmas while during the festive period, it is best This is another fun indoor activity predicted that the year it as a family, and this is the perfect making sure you and everyone around other. The festive season is not an to opt for a staycation this season. that the family can do together. 2020 would bring such opportunity for you to sit and have a you stays safe. exception to this 2020 condition. an unexpected and This is a lot cheaper, comfortable, The exciting thing about Christmas good conversation with them. Even if The end of each year for most of us unpleasant change you’re away from home, you can always DECORATE AND BUY PRESENTS fun, and safer as you enjoy the decorations is that you can have often entails large dinner parties, inA our lives. From a deadly virus video call them and although you Even though this year will be different attractions of your local vicinity and customised Christmas ornaments causing havoc to everyone locked visiting friends and family, and might not be physically present with you should still put up Christmas don’t have to travel out. with each person’s name. It would in their homes, the world came to a them, seeing their faces and hearing decorations for your own self and even travelling out for vacations, also serve as a perfect addition to halt for months. Parties, weddings, their voices will surely make you feel to feel like it’s Christmas. If you can’t but the pandemic has affected A RESORT CENTRE your tree. and other events that people look better. leave your house to buy gifts, order how we celebrate. We must learn This could also be a place to forward to every year were cancelled online and they will be delivered to new ways of celebrating with unwind and relax with a few friends A NEW RECIPE or postponed. Many people, PRIORITIZE YOURSELF your doorstep. Even if there is no one therefore, wonder what the Christmas friends and family, yet staying safe and family. It gives you time with For most of us, there is a particular Life is all about becoming a better who you can give presents to, buy type of meal we prepare during celebration will be like in the middle version of yourself every day. While yourself something. Nothing beats the while doing so. Here are fun ways nature, and who knows, you can of a pandemic. However, here are the Christmas festivity that has worrying about other things, it’s easy happiness you feel when you get the to celebrate the holiday in COVID learn one or two things. However, some of the things you can do to to forget that you also need some opportunity to buy yourself something. it is important to ensure you go out become a tradition. This season, celebrate, while making sure you stay times: pampering, doing something that you Even if Christmas is different this year you could consider trying out a new safe. protected – face masks on and with like, or just giving yourself time to relax. due to COVID-19 you can still do things a hand sanitizer. recipe, and who knows, it could Grab a good book and make yourself at home that you usually don’t have FAMILY PICNICS CALL AN OLD FRIEND be the highlight of your Christmas some coffee, see a movie that you’ve the time to do. This will definitely be a Going on a picnic in a park is With our busy schedules, it gets GIFTS wanted to watch but couldn’t before, Christmas that you will not forget for one fun way to spend time with celebration. difficult to stay in contact with Christmas is about sharing have a spa day at home and just have a years! your family. It helps bring that love with family. Somehow, gift CHRISTMAS CAROLS friends from secondary school and good time where you clear your mind university. Christmas is the perfect togetherness and makes it easy and worry about nothing. Ezioma Anosike is the founder and wrapping and sharing have become We all look forward to attending opportunity for you to call them and publisher of Amoize magazine. Her for everyone to observe social an inevitable tradition that comes Christmas carols and singing along see how they’re doing. You can even DO SOME CHRISTMAS BAKING passion for promoting cross-cultural distancing. with the Yuletide season. You in church or at festivities. But with set up a video call with a few friends Baking is always therapeutic. You don’t awareness as well as the upmarket might not be able to hold on to and recall all the good moments you continued COVID restrictions, you have to be perfect at it but the main lifestyles of the Igbo and Nigerian DINNER PARTY spent together. It’s a simple and fun some Christmas traditions, but don’t have to go out. You can have goal is to have fun while you bake. communities in the United States A party of only a few selected new way to celebrate Christmas while unwrapping gifts together is not a Christmas karaoke party with Technology has made our lives simpler motivated her decision to start a guests, keeping a physical distance, staying safe. as now everything is just a click away your family and sing along to publishing company. She also founded and having a great conversation so make use of that. Look up on the Brite Future Solutions Inc., a full-service beautiful Christmas songs. SPEND TIME WITH YOUR FAMILY would be just right for a COVID-safe internet and try out recipes for cakes, web design and integrated brand Usually, we get so busy with our cookies or anything that you would like marketing agency, as well as the event dinner party. The feeling of getting So share the love and lives that we don’t spend enough to bake. There are so many YouTube planning company Unique Images dressed and enjoying dinner with happiness, and do that while time with our parents, siblings and channels and social media accounts Events. To learn more about Ezioma the family is always wonderful. It relatives. But Christmas is when staying safe. with amazing recipes. The purpose is to Anosike visit www.amoize.com. 64 65 pride relates pride relates
Dear CaIa, deceive the other about their sexual I come from a strong Christian background history and infections; the gullible one CRY TO where premarital sex is taboo. I am currently would go ahead and get married only Cala dating a guy and we have agreed to stay to be shocked like the case of your Dear CaIa, an issue especially when children chaste till marriage. aunt. She is not alone in marrying I met this great guy and we have been seeing each are involved. Ensure that your faith someone with impotence or other other for three months now. He gets me excited every beliefs do not clash but align. My aunt who got married recently got issues without knowing. Therefore, time we meet. I am certain he is the one. We seem toThe the biggest shock of her life. Her husband couples should do their homework • The saying that ‘there is no romance spend time on romantic getaways and having fun. is impotent but never disclosed this to well. This does not mean engaging in without finance’ is true. Money thing is that I am confused about the kind of questions her. Just like my relationship, she and her premarital sex. to ask concerning marriage. We both seem to shy away issues are one of the reasons for high husband had dated without engaging from serious discussions on marriage. I do not know divorce rates. You should discuss ccording to my aunt, an you help me out? in premarital sex. A During courtship, you should earnings, expenses, savings plans, what kind of questions to ask. C she is having a hard time in their sexless communicate openly. Discuss with life insurance, retirement plans and -Tireni marriage and wants to pull out. She advised your partner to know more about their all that concerns money. me to ‘taste’ my boyfriend to avoid such a sexuality. From their answers and Dear Tireni, • You also need to discuss about predicament. how they react, you can tell what is Let me borrow from American singer Teddy divorce. Ask if divorce can ever be an brewing. Don’t spend so much time on Pendergrass’ lyrics, it is a good feeling loving option. Would there be anything that I wanted to ask if it is okay to go against trivial matters, ask the right questions my values and sleep with my boyfriend to somebody and that somebody loves you back. would warrant divorce? Both of you y friends think so that you don’t get any shockers. From all indications, you and your partner are should open up. know his sexual prowess. M More so, it is recommended intending officially in a relationship with marriage in view. I’m old school to be still thinking about this. couples do certain medical tests • You also need to talk about past But it appears you both have not gone past the They believe that is the way to go to avoid for HIV, STDs, fertility, genotype, relationships. Do not go into ‘butterflies in your tummy’ stage. This is not a bad marriage regrets. blood group, and chronic medical marriage without making peace with thing though, but you should use the courtship re conditions. The tests for chronic the past. Talk about your exes and period to understand each other very well. Instead What’s your take on premarital sex? A medical conditions among others how you are now moving, or have of spending so much time on romance and fun, there other ways to know if a partner has a can help detect erectile dysfunction moved on. have deep conversations on the type of marriage sexual problem? (impotence) in men. Through these you desire. • Also talk about your wedding. tests, both of you can learn more It is just a day. It requires a lot Yours sincerely, about each other’s health status. Here are some questions you should be asking: of planning. How would both of you want it? Give your ideas Chidera At the end of the day, you must make • What are his thoughts on raising a family? and reservations and reach an a choice. Love is a great thing but Is he from a monogamous or polygamous agreement. when it comes to marriage applying a family? What is his relationship with his bit of common sense in coming to the immediate and extended family? How have Dear Chidera, You lovebirds need to spend much time decision will hold you in good stead. they shaped his life? What are his family I salute your stance on sticking to your in deep conversations. That is what traditions and culture? Do you share the same values. In a world that sex sells, it is courtship is about – to know how much Yours truly, family values? difficult to be among the minority. you are compatible. You need not rush Since you and your boyfriend have • How many children would he like to have? into marriage, take your time to know Cala agreed to wait till you are married Reach an agreement on the number of and understand each other. You may before sex, then go ahead. You are not children you both would like to raise, the not know everything about each other only training yourself to overcome schools you would like them to attend, their till marriage but know what matters, it temptations, but you are building possible names, home training, etc. would save you from big mistakes. yourselves to be more value oriented. • You need to discuss your faith. Both Many marriages have failed because of With love, partners can be of different faiths and have problems related to sex. For instance, a successful marriage. However, it can be Cala one partner would go ahead and 66 67 pride relates pride relates
Dear CaIa, arriage go through worse betrayals. U The year is almost over, and I se the happy than to be married and sad. M Dear CaIa, lessons to spur you to work harder to be married, much less in a relationship.’m not I That is a long time to spend with is for life. I found out my girlfriend got married to more financially stable. I am a 30-year-old working class lady. t appears she left someone who doesn’t share your values another person via social media without you because of this particular inadequacy. By all standards, I know I am attractive ost good things take time. This broke my heart and or aspirations. M my knowledge. efore The best revenge is to prove her wrong by and the kind of woman any man would Wait for your own time. I know waiting can made me seriously depressed. B being a success. like. However, I have not had any man the shocking revelation, she had always be hard, but you must. approach me in a long while. insisted we got married soon but I told Success is possible if you quit drugs and pressure to get married is draining.The M her to wait a bit. Knowing that I wasn’t alcohol intake. S of my girlfriends are already married ost To the issue of being ‘found’, you may need tay away from the people financially buoyant, I had pleaded with who influenced you into this lifestyle. with children. to have a self-assessment. What are youon’t This has affected the her to allow me to at least get a new job Instead, surround yourself with those who relationship I have with some members doing wrong that is repelling men? D en can sense a desperate with a higher remuneration. I thought support your abstinence. S of my family, and we don’t bond as act desperately. M top attending this went well with her. Unknown to bars and clubs where drug abuse and before. I am already feeling like an woman. This can be a major turn-off, and me, she was two-timing and ended up alcoholism are encouraged. outcast. Is something wrong with me? Talk to a doctor, bad guys who want to ‘hit and run’ can take marrying another suitor. let them know your status on drug use. advantage of desperate ladies. Discuss finding alternate means to manage I know that marriage is not for everybody Hurting and feeling like a loser, I gave in your pain and depression. but that is not my case. I believe in love Change your ideology on singleness, it is to drugs and alcohol. I got introducedt has but no suitor year in, year out is making ppreciate it as a part of life. to this lifestyle by some friends. I not a disease. A Distract yourself with other activities. me feel that is my fate. Should I just give now become an addiction affecting Then use the period to work on yourself, Read, visit good friends and family up on myself and allow what will be to other areas of my life. What can I do to not just your physical appearance but build members, watch a movie, go to the gym. be? overcome this addiction? your mind. You may also need to be open- Do something that would take your mind off your addiction and pain. Whenever you Yours sincerely, minded about different men, so you don’t Yours sincerely, talk only to your ‘spec’ when you meet new are tempted to go back to your addition, remind yourself of the repercussions. B Sarah people at gatherings. Seun eing cautious of what you stand to lose would on’t carry on with the mind- hold you back. Just enjoy life. D Take life one day at a set of ‘I must marry’. Lastly, think and do positive things for your time. Be happy with life, yours will come. Dear Seun, personal development. I hope this helps. Dear Sarah, All the best! How do you do? There is nothing wrong with you or being Yours truly, Thanks for speaking - out. I single at 30. People have different time t is part of the healing process. Your Yours truly, ex-girlfriend put you through a lot. You lines so don’t use their own to measure ala C should have read the signs of where your yours. You need to tread softly on the Cala t is the pressure and relationship was headed. She would have marriage matter. I given clues that something fishy and rush that make people marry the wrong unpleasant was brewing. partners and live in misery. People who opener that you should beT hismindful is an eye-of the can’t have any of the pain dissolve their- kind of people you date. Never overlook marriages within a few years. Bad mar trust and communication. I riages are more prevalent because they seat well, you may need to re-evaluatef these don’t were based on the wrong foundations your position to avoid future heartbreaks. and premises. It is better to be single and This situation is not unique to you, people
68 69 pride relates pride relates MEDICAL TESTS EVERY INTENDING COUPLE Advice Papa Gave Me: SHOULD DO Your Choices Impact Others By Patricia Uyeh My darling daughter, can know if they are carriers of the and rhesus factor related issues. The sickle cell trait. Some couples have rhesus (Rh) factor can be positive or Can you say to someone as St. Paul said in 1 Corinthians 11:1 “Imitate me”? Are you living an ignored their genotype compatibility negative. If a rhesus negative woman exemplary life worthy of emulation? and have to deal with the implications marries a rhesus positive husband, Whether we want to accept it or not, those around us observe what we are doing and even of birthing children with the sickle cell there is a chance the baby will be though we may not be conscious of this, we are influencing them. As we journey through life, disease. rhesus positive. In such cases, the woman must take precautions during we should be mindful of how we conduct ourselves and our affairs since we may not be aware of 2. FERTILITY TEST pregnancy so that her newborn how they are impacting others around us. To avoid the tension and stress of a is a beautiful doesn’t end up with a hemolytic childless marriage, couples need not Our lives unfold in accordance with the choices we make so that at the end, our epitaphs are thing when you disease. A clear understanding of the find that special wait until they are two or more years the choices we have made and these choices may have impacted other lives for good or bad. Love blood groups will help the doctor into their marriage before deciding person you want to spend the rest of prevent rhesus incompatibility issues to do fertility tests. The man needs When we are young, we reflect the choices of our parents or the people who are raising us. This your life with. It is normal to want to get in pregnancy. buttresses the fact that we do influence the lives of those we come in contact with. As we then married as soon as possible to enjoy a semen analysis while the woman come into our own and begin to face life on our own terms we should be conscious of the impact your lives together. However, there does an ovulation analysis, alongside 5. CHRONIC MEDICAL CONDITIONS of our choices. is a need for some precautions. The reproductive hormone tests and other This is not an indicator to end the same way people rush into marriage tests to evaluate infertility. marriage. With the right knowledge, In this regard my daughter, you should always bear in mind: is the same way they rush out. If you you and your partner can look out for 3. HIV/STD TEST don’t want to be in the latter’s shoes, each other. Through early testing, you • How the choices you make at any given time impact your life. Every intending couple should do one of the things to do as an intending can know if your partner has diabetes, an HIV test before marriage. Since • What your choices portray to others and how it will influence them. couple is to go for medical tests. One high blood pressure (hypertension), HIV is primarily transmitted through • Note also that the choices you make do represent others. Think about it, in the choices area most married couples struggle kidney disease, major depression, etc. sex and does not show in one’s with is health issues. It is not just and then seek medical assistance early you make, you represent yourself, your family, your organisation, your community, etc. appearance, both partners should financially but also mentally draining. enough for better management. • How are you representing them? Are your choices such that you are happy with them do the test to know their status. Knowing your health status and This would help them follow the and setting the right examples? that of your partner helps in making doctor’s recommendations and • It is important that you be a good role model by making healthy life choices, being self- informed decisions and preparing for also reduce the risk of infertility and future implications. assured, disciplined and in control. miscarriages. They should also test for • You should be proud of yourself and your choices. Every intending couple should take sexually transmitted diseases (STDs) like hepatitis B and C, gonorrhea, We are not living just for ourselves. We should understand that we are consciously or the following tests: chlamydia, syphilis, etc. unconsciously influencing with our lifestyle which is a sum total of our various choices. Make 1. GENOTYPE TEST choices that you and the people you are influencing can find beneficial. It is very important for a couple to 4. BLOOD GROUP AND RHESUS know their genotype compatibility. FACTOR TEST Love you always, Some churches have made this a Know your blood group and that of a Dad mandatory test. From the test, couples potential spouse to avoid blood group 70 71 BEAUTY HAYAT KIMYA Skincare Caring for Your Family Resolutions yeh to ayat Kimya is one of the world’s in its tremendous human talent and Adopt Before y Patricia U top five largest branded baby innovative brands introduced into B Hdiapers manufacturers, and the the market, such as MOLFIX, MOLPED, the Year Ends largest paper tissue manufacturer of BEBEM, FAMILIA and PAPIA. the Middle East, Eastern Europe and ost people Don’t focus Africa. A global player, Hayat Holding Hayat Kimya Nigeria successfully Indeed, MOLFIX has made both have relaxed on your face employs nearly 17,000 people, and launched its flagship diaper brand, consumers and customers happy their New Year’s alone offers 46 brands manufactured in 36 MOLFIX in May 2015, into the Nigerian and satisfied with its consistently resolutions. You Often, the plants and distributed in more than market. Five years on, MOLFIX still high-quality product and availability Mwon’t blame skincare 100 countries on five continents. poses a verifiable success. Despite in the market. For MOLFIX, it is “For the them because the energy routine the tightly contested market space, Number 1 Mums of Nigeria”, and the neglects other parts of the brand relentlessly endeavours to make and motivation that comes it rapidly attained the position of the body. You should not stop with NUMBER 1 BRAND within the diaper it a reality. with the season tend to dry dermatologists. your face. Extend your skincare category with over 50% market share out as the year gradually However, it is expected and is a multiple award-winning ends. Resolutions don’t have to the neck, knees, elbows, heels, you visit a dermatologist at least brand for excellence in quality and to be rigorous, though some legs, back, knuckles, shoulders, yearly for consultation. That way, marketing executions. people believe it requires etc. It is good to have an even you get to know the right skin so much input to get the complexion. If you neglect other products to use and what you are MOLFIX’s awards include the Best parts of the body, you are likely to desired goals. They can be doing wrong. Hayat Kimya Nigeria is the largest and Baby Diaper of the Year at the African have an uneven appearance. long hours of hard work or pioneering Turkish investor in Nigeria Moisturise! Moisturise! since 2014 and has invested tens of a couple of minutes daily Wash your face for at least Moisturise! billions of naira to set up one of the doing simple tasks. 60 seconds daily biggest baby diaper manufacturing The body is largely made of water, Having stated that other parts and it needs this to constantly plants in Africa at Agbara, Ogun State. As much as the focus should Hayat Kimya has provided direct Hayat Kimya is committed to doing of the body should not be maintain the skin’s moisture. You employment to over 600 Nigerians, more for the Nigerian consumers be on personal, financial, neglected, the face remains a should drink enough water to and indirect employment to over by offering amazingly high-quality and career development, priority. It is the first place of stay hydrated and flush out toxins 1,000 Nigerians. In this regard, the products across various categories there is a need to revisit contact with people. Thus, wash from your body. A skin lacking company sells locally manufactured such as MOLFIX air-dry diapers, your entire wellbeing. Your your face to remove dirt. Take moisture would end up looking MOLFIX pants, MOLFIX wet wipes, ‘Made in Nigeria’ products, in the skincare routine is in this time to massage your forehead, dull and dehydrated. Applying Nigerian market. Hayat’s continued Product Awards 2016, awarded by the MOLPED sanitary pads, BEBEM baby category. It is one New Year the bridge of your nose, temple, moisturiser would go a long way commitment towards investing in Institute for Government Research diapers, FAMILIA tissues and PAPIA chin, the corners of your lips, and tissues. resolution that should never to make your skin brighter, more Nigeria helps drive economic and and Leadership Technology. In 2017 your ears. social infrastructure development as and 2018, the brand emerged as be overlooked. Flawless supple, and even. well as job creation in the country. the Global Most Leading Premium skin is desirable. It does not As a company, Hayat has great assets Quality Baby Diaper Brand of the Year, only make a person look Apply sunscreen daily Be mindful of what you eat awarded by Global Quality Awards. attractive, but also shows The use of sunscreen may seem The saying ‘you are what you It was also awarded the Brand of the they are healthy and taking overdone. However, we cannot eat’ could not be any truer. Your Year by the Advertisers Association of good care of themselves. deny how sunscreen effectively skin reflects what goes into your Nigeria (ADVAN) in 2018 and 2019, as reduces dark spots and acne body. For a well-nourished and well as first positions in Experiential scars. It also prevents skin cancer bright appearance, you should Marketing and in Corporate Social With barely a few weeks to the end of the year, you by protecting the skin against eat healthily and cut out junk Responsibility (CSR) at the 2019 harmful UV rays. ADVAN Awards. MOLFIX was also have no reason to look back food. Fruits and vegetables give awarded Diaper Brand of the Year by on 2020 and detest your the skin the required nutrients to Brandcom in 2020. Visit a dermatologist glow. skin. Here are easy skincare Many women prefer DIY routines to help you have treatments because they beautiful skin: can’t afford the services of 72 73 BEAUTY eauty is in the eyes 5. SAVE MONEY Why spend so much on of the beholder. beauty tools when you However, the media, can use a toothbrush to groom your eyebrows? To through advertising, TV save costs, cut your beauty Bprogrammes, magazines, and blenders in half to maximise usage. social media, has painted what the ideal lady should look like. 1. GORGEOUS LIPS This then goes without saying that Start by making an X with a liner in there is a general standard of what the middle of your upper lip. Then fill the lip colour from the top of 8. MAKEUP REMOVER being beautiful should be. the X to the outer edges of your A lot of makeup remover products lips. Apply the main lip colour in an may be harsh. Use petroleum jelly Ladies who are having identity outward motion for fuller gorgeous to gently take off your lipstick, issues have difficulty trying to lips. foundation, blush, eye shadow, blend and go through any lengths and eyebrow pencil. to fit in. Some ladies undergo skin 9. WHITE TEETH whitening to look fairer because Why spend so much money on teeth whitening products and dental they believe it would make them 6. LONGER LASHES procedures when you can brush with To have longer more attractive. turmeric to have white teeth? lashes without putting falsies, Though women come in different 2. USE CONCEALERS WELL sprinkle a small sizes, colours, and shapes, every When applying concealer, wait for amount of baby woman is beautiful in her own five minutes before blending it in so powder on a wand that your makeup looks natural and and apply to your right. She only needs to enhance not cakey. lashes followed by mascara. her best features and downplay 3. COVER UNDER-EYE CIRCLES features she may not prefer. I think Instead of putting dots of 10. LONG-LASTING FRAGRANCE if women looked alike, it would be concealer under the eyes to hide dark circles, apply it in Make your fragrance last all day a boring world. It is the diversity long streaks and blend well. by applying your perfume inside that makes us appreciate beauty in You can use green tea to your wrists, behind your ears, at every form. reduce swelling and stiffness the base of your throat, inside of the under-eye. Place the your elbow, and behind the green tea over closed eyes, knees. However, women struggle with 7. BRIGHT EYES the cooled tea bags work looking beautiful. If it isn’t a skin tested and Fix tired and droopy wonders to get rid of dark problem, it is the hair or body eyes by dabbing a 12 trusted circles. small amount of white image. But who doesn’t want to or cream-coloured look beautiful? Women love beauty 4. EYE SHADOW concealer around the ALTERNATIVE tear ducts. Your eyes tips so they can always be at the Whenever you run out of would be bright and top of their games. Whether hair, Beauty eye shadow, and you want lovely to behold. something dramatic, use skin, or makeup, there are several liquid lip colour instead. 12. SOFT LIPS ways to revamp your appearance. dunsi/Unsplash Apply honey to your lips to make We have a roundup of 12 beauty 11. THICKER HAIR Hacks Before bedtime, spray dry shampoo in your them soft and hacks every woman should know: for every lady hair. The next day, your hair would be clean, succulent. Leave fuller, and thicker. the honey for 10 minutes and then By Patricia Uyeh wash it off. 74 75
PHOTOGRAPHY: Oladimeji O BEAUTY
For the love of beauty and personal care
Godrej Nigeria is a part of Godrej Consumer indeed fast growing in the manufacturing and Products Limited (GCPL), which is an emerging FMCG industries with products like: markets FMCG leader with a growing presence in Asia, Africa and Latin America. As a 120- 1. darling Hair, which is a brand committed year group, the business legacy is strongly to helping Nigerian women find their built on values that reflect trust, integrity and beautiful. It offers amazing hair extensions respect. This fast-rising growth is fueled by in different styles and at the most the business’s exciting ambitious aspirations. affordable prices.T he Darling brand is Today, Godrej enjoys the patronage of leading in hair extensions, and the brand 1.1 billion consumers globally with three recently launched a new product in the categories of hair care, personal care and home “Human hair feel texture” category. care products under its belt. 2. megaGrowth and TCB, which are brands committed to helping the Nigerian woman In 2008, GCPL acquired the Kinky Group, as love and care for her hair. The brand part of its foray into the hair extension business offers an entire range from relaxers to in Africa. Later, in 2015, Frika Hair Pty Limited, conditioners and a lot more. a leading premium hair extension company in South Africa was acquired. In 2011, Godrej 3. good Knight insecticide, as well as Tura, delved deeper into the African market with a Fresh Glow, and Supreme soaps – all in the partnership with Darling Group, the leading personal care category. brand in the hair extension category across The Godrej business in Nigeria is indeed a Africa. Godrej Nigeria is a key player in beauty successful one with multiple awards and and personal care categories. The business is achievements.
30mm
Pantone 265c
76 FASHION AND STYLE FASHION AND STYLE WHAT HAS BEEN THE HIGH POINT OF YOUR CAREER AS A FASHION DESIGNER? The high point in my career has been surviving 2020. I was still able to operate Fashion against all odds. We have increased with our online presence and sell more internationally. Chat AND THE LOW POINT? I would like to believe I have not had a low point because I turn lemons to lemonade Okiki Marinho always. But the closest feeling to being low was at the start of the pandemic when all non-essential businesses shut down. I was worried I won’t be able to pay my staff. Thankfully we were able to make masks and stay afloat. WHAT IS YOUR BIGGEST LESSON SINCE BECOMING A FASHION DESIGNER? Not diversifying my portfolio. I should have invested in other industries. I have started doing that now. HOW HAS THE COVID-19 PANDEMIC AFFECTED THE FASHION INDUSTRY? WHAT CAN BE DONE TO OVERCOME ITS EFFECTS? The pandemic had a catastrophic effect on the fashion industry worldwide. Many have lost their jobs as bricks-and-mortar shops are no longer thriving. Online shopping WHEN WAS THE MOMENT YOU DECIDED was already on the rise and the pandemic kiki Marinho’s YOU WANTED TO BECOME A FASHION just accelerated it. Companies have to focus more on DESIGNER? running a lean inventory. eponymous brand From about the age of 10, I noticed I always got excited provides handcrafted anytime I saw my mum and her friends dressed up for WHERE DO YOU SEE YOUR BRAND IN THE leather handbags various functions. I liked the way they combined their NEXT 10 YEARS? and fashionable clothes and bags with each lady retaining their own I see the brand gaining more positive recognition, and unique style. I knew then that I wanted to partake in patronage coming from more countries worldwide. clothing to individuals who have an the world of fashion. O WHAT DO YOU TAKE PRIDE IN? appreciation for exquisite pieces. WHAT INSPIRES YOUR DESIGNS? I am proud to see how far I have come with no external WHAT DOES FASHION MEAN TO YOU? The inspiration for my styles comes from my belief that funding. I have grown this business organically and I Fashion is a way of life. What you wear and how you every woman should feel beautiful and confident in can see that is what made my business survive 2020. want to be identified.T hese decisions evolve over any piece I design for them. Over the years of working time but in each season it’s still the first thing one with different women, I have learnt that style is unique sees about you. to each person’s personality and figure. My fashion line is a reflection of this in the clothes and bags alike. 78 79 FASHION AND STYLE FASHION AND STYLE ON THE HEAD FOR THE HANDS e are going back FACE CAPS BRACELETS AND RINGS There is no better way to embrace The Afrocentric lady is to our roots in our culture than showing off in incomplete without Afrocentric attires what we wear. The ankara face her ankara cap would match all casual bracelets or rings. this Christmas looks. It’s a good way to They are gaining holiday. It is okay to take a break decorate the hair. So, whether more popularity W in ponytails, long weaves, and many from corporate or western attire braids or even low cut, the ankara fashion icons are embracing them. face cap would make you look simple and quirky yet worn in previous months. By going In this season, stylish. ankara bracelets Afrocentric, you are doing it the and rings should be a TURBANS must-have. African way in bright colourful They are the real deal. prints. Just so you know, the If you are having a CLUTCHES Afrocentric chic is in a class of her bad hair day, ankara The handmade ones are cool. You can turn an turbans are there ordinary outfit into an extraordinary one with a own. She’s an entire package with to give your face good clutch. These handy ankara clutches look a lift. Get creative great in any way. You can match with your outfit on the right measure of accessories, with trendy turbans, a date night, night out with girlfriends, or daytime
outfit, makeup, and others. And ready-made or hangout. raromi do-it-yourself ankara since we are in the season to make headwraps. FOR THE FEET SHOES merry, let’s take cues on how to do Shoes are known to it the Afrocentric way. FOR THE NECK elevate one’s mood, NECKLACES as well as influence posture and body The next point of focus is the neck, adorn with language. In
fringe necklaces made from African prints. Do ankara shoes, it
A mart S by HY OTOGRA PH you want to give life to your outfits? Wear any is all about class. statement ankara necklace and watch yourself People have got to glow with pride. be looking down to get a glimpse of those COLLARS statement shoes of the The Sanza collar is another accessory to die for. wearer. The ankara shoes This Yuletide season does not have to be boring are trendy footwear that instantly changes one’s with predictable looks. Spice your appearance with appearance into that of a diva. a Sanza collar to give you a bigger edge. We are done with the white collars and replacing them UMBRELLA with the ankara-inspired collars. On those extremely sunny or rainy days, match your Afrocentric Going the look with ankara umbrellas. Brighten your appearance under the covering of colourful African prints. It may serve By Patricia Uyeh the purpose of protection, but AfrocentricWay This Season it is also making a fashion statement.
80 81 FASHION AND STYLE FASHION AND STYLE JEANS AND A DRAMATIC BLOUSE Holiday Jeans are no longer restricted for casual outings. It can be worn for both formal and semi-formal occasions Fashion with the right combinations. For the festivities, you should not wear your jeans with just any top such as a t-shirt. It would make you look Must-Haves too casual, if not underdressed. You By Patricia Uyeh should stick to something more ith the Christmas and dramatic and pronounced, preferably a classically cut blouse, one that is New Year holidays stylish enough to earn you around the corner, it is more than one look. You should going to be parte after experiment with bold coloured blouses for parte. There would confidence boosts. You may want to explore with ankara peplum blouses because they are Wbe lots of family gatherings, end-of- trendy and blend well with jeans. year parties, events, and hangouts that you want to be part of. The next thing is thinking of what to wear. For such occasions, you want to ‘dress to kill’, so you can’t afford to dress up only to be forgotten. Chances are you are likely to meet people you haven’t seen in a long while and even new people. It is expected TAILORED you put your best foot forward fashion- OUTFIT THE LITTLE BLACK DRESS wise. There is no need to go overboard or show that you are desperately seeking You can recreate the look of your favourite style icon with tailored (LBD) outfits.T hey are usually sewn to fit.T hat way, your best features, and This remains a wardrobe staple for attention, with one or two classic timeless figure can be accentuated. All you need is a good tailor, one that can every lady. It is readily accessible pieces, you are set to step out confidently sew and does not disappoint. The last thing you want is to be the and available whenever you need it. person whose outfit was not ready on D-Day. To avoid stories that Being black makes it more desirable and make your fashion statement. touch, book your appointment with your tailor ahead of time. because it creates mystery, class, and sophistication. For the festivities, you Deciding on what to wear can be a bit should step up your LBD with nice challenging especially if you do not have accessories. You should switch it up by going for the ones with unique a good stylist or are not fashion savvy. cuts, necklines, and details like frills, There is no need to worry about getting shimmers, or exaggerated sleeves. the right outfit with these few ideas:
ARTISTIC SKIRTS A STATEMENT DRESS SUITS Remember that statement dress with You would always be taken seriously Skirts are feminine. Every lady should have one or two, enough details that you have been whether in trousers or skirt suits. We but they need to go beyond the plain ones. You should saving for a special occasion, now is know this is about business deals or a opt for skirts with patterns, shimmers, murals, sequins, the perfect time to wear it. Since it pitching competition but being dressed and drawings. Skirts that are away from the usual. Go carries so many details and presence, in a suit can never make you seem out of for the best quality of fabric to ensure the colours of you may want to go soft on your place. You can also explore suit options the prints and patterns last longer. accessories and other aspects of your in different designs, patterns, and fabrics. appearance. A statement dress is The ankara suit is a game-changing what it is, it does not go unnoticed. outfit.
82 83 FASHION AND STYLE FASHION AND STYLE By Patricia Uyeh METALLICS
This is for you if you love to sparkle and shimmer. I theYULETIDE your shoes, bags,nfuse clothes, metallics accesso in ries, nail polish, and even makeup. I this season, being ‘loud’ is allowed. - M etallics are a good way to show n case your fashion sense in a ‘loud’ Fab List way without going overboard. -
Do you want the latest fashion DRAMATIC trends to SLEEVES transition We all love a bit of drama in our appearance. Billowy sleeves are there to do that. into this Pair with shorts, pencil skirts, or jeans, and you are all set. Yuletide Billowy sleeves are on the fashion forecast this Yuletide season? STATEMENT season. It is those details in your dressings, whether big Fret not! or small, that count. EYEWEAR his fab list Forever trendy, eyewear makes you look stylish even T if you are not looking your best. Eyewear is a mood is specially booster that gives a new disposition. Wear one and SUEDE never be the same. The texture of suede feels packaged for good on the fingers. us back to the 1970s withTaking you to keep a comeback in more sassy MAXI button-down skirts, dresses, trousers and accessories, you looking suede makes the fab list. DRESSES Having a maxi dress this Achieve the boho flair rocking fabulous all this fashion trend when you season won’t be a bad idea. pair with classic silhouettes. through this It can be worn for a romantic You can also create your sig- date or any other occasion. A nature style and get people period. flowy maxi dress is a gorgeous talking. silhouette that can be styled to your taste.
84 85 Breezy Brilliance
The Adé, the crown jewel of the luxury collection dripping The Yeni ankara print collection in rich gold lace. 86 87 Bridal kimono robe in black and gold with Kèmi lace kimono feathers
88 89 Classic white kimono with polka dots Gold kimono robe 90 91 Green multicolored kimono robe
92 93 Brand: Abèbíbytan www.abebibytan.com Photography: Anny Robert Models: Amiola Aguda, Taje Prest, and Melissa Devidal Makeup: Makeupbydinma Accessories: Pinkperfection accessories NB: Abèbíbytan Kimonos are made to fit ALL sizes
Gold, pink and green multicoloured kimono robes Ayinké blue kimono 94 95 ManMAN
ConnectingConnectingConnecting EnterprisingEnterprisingEnterprising Pride Meets DJ Obi Battling nitro 121 the Social Pressures That Come not avail- With the able Festive Season UnfetteredUnfetteredUnfettered HighHighHigh Performing Performing Performing
LEADING MEN in Marketing MAN PRIDE MAN PRIDE tops (formal shirts, t-shirts, polo faded trousers because they keep clothing like gym clothes, night or CATEGORY 3: shirts), I would encourage you wearing the same pair of trousers lounge wear, and casual clothes to concentrate on bottoms as with various tops, forgetting (especially for men in corporate CLOTHING Christmas gifts, and here is why. that bottoms also need to be industries – they never seem to I bet you saw this coming. If you think Men have been told to focus more interchanged as much as tops have sufficient casual clothes). women never have anything to wear, you on what they wear on their upper for the purpose of longevity and should try men. body, and then make do with three functionality. Men would really appreciate you pairs of trousers. You will find tons going out of your way to fill a Quite a number of men struggle with of articles showing men how to So when you want to shop major gap in their wardrobe. It limited clothing items and variety of ways style 50 different shirts with only clothing items as gifts for would also be helpful to shop for to wear what constitutes their limited five pairs of trousers.T he effect Christmas, think more of bottoms trousers to pair with specific tops/ wardrobe. Clothing will always be a great of this is most men do not have of different styles and fabrics shirts that you know he has been Photo credit: Ady Teenager- gift idea for every man, all year round. sufficient bottoms to match their – jeans, chinos, cotton, shorts, finding difficult to wear out for lack corduroy, as well as other styles of of a perfect pair of trousers. CATEGORY 1: THINK InRO on Unsplash.com But instead of concentrating on the usual tops. They end up with tired and By Faith Olatunbosun Faith Olatunbosun is a men’s personal stylist GADGETS CATEGORY 4: SERVICES and shopper. Men love gadgets. From head- This is one area of gifting that is often overlooked Teewaieff’s Beauty House –Lagos, Nigeria phones to regular and wireless and ironically, highly appreciated by men. I was Tel: +234 806 041 5016 CHRISTMAS speaking with a client the other day, and his Email: [email protected] chargers, AirPods, smartphones, response to the type of gift he would love from his portable Bluetooth speakers, wife for his birthday was a lunch date sponsored by Instagram: @teewaieffsbeautyhouse smartwatches, cameras, fitness her. Men want to be pampered as much as women. LinkedIn: Faith Olatunbosun So think of services that would mean a lot to him. Youtube Channel: TBH – The King’s Shopper gadgets (like a massage chair, With this gift category, you have quite a number of treadmill, dumbbell), games, gifts for him options to choose from. BONUS CATEGORY: Gift him a spa voucher – men can do with some electronic toothbrush, grooming ith a year as hectic as 2020, it is easy to dismiss the thought Don’t rule out fragrances and foot- of having a special Christmas, alongside the festivities that pampering too. A massage will go a long way after kit, you name it, you can never go such a long year. wear. Perfumes, skincare products, wrong with gadgets. surround this beautiful season celebrated worldwide. However, and shoes of all styles remain solid W Gift a Christmas breakfast, lunch or dinner date. This the peculiarities of an unprecedented year like 2020 makes it even more gifts you can give men this Christmas. is particularly helpful for bonding with your partner. important to celebrate Christmas. More and more people are beginning to A hamper containing his favourite The best part is there is always a see the need to cherish and appreciate every moment spent with friends Gift him an exclusive subscription to his favourite things is also a great idea. service. It could be anything from a barbing service CATEGORY 5: gadget to suit varying budgets and family. And this is what Christmas is about – a time to reflect and be An important tip to bear in mind is subscription for a number of months, or a gym PERSONALIZED for you to always consider the prefer- from low to high end. Think of that appreciative of loved ones, a time to bond with family, reunite with friends, membership for that man that has always wanted to ences of a gift recipient before shop- go on holidays, and exchange gifts. My focus here is on gifts, and more start or resume his fitness journey, to a Netflix or DSTV ITEMS particular gadget that he would ping for gifts. Don’t be pressured into love; probably a replacement for a particularly Christmas gifts for men. subscription for a month, and even subscription to Have I told you how men love to club memberships. Subscriptions could also cover be pampered? Oh yes, I had to buying just anything because it is faulty one, like new headphones, expensive and pretty. There is really Oftentimes, we joke about not knowing what women want when it comes food and drinks, e.g. think of lunch pack subscriptions restate it again. Men love attention or a functional handy gadget that for a month to be claimed in the New Year for that as much as women do. Go the no point spending money (regardless of the amount) on gifts that a man to gifting. But have we considered this important question – what do men partner based in a different state. Every man could do extra mile to personalize his gift. he never seems to find despite would not appreciate or use (even if want? This question becomes even more difficult to answer for stylish men with some paid lunch every working day of the week. Engraved items hold special he appreciates it). Is the recipient a needing it terribly, like a pocket with great taste and a sound sense of personal style. In my line of work, I Or a month’s supply of his favourite drink. places in men’s hearts, and like chef, a football lover, musician, bank- hair clipper or foldable laptop have been approached by countless women in search of exceptional gifts Gift him a ticket: movie ticket, concert ticket, ticket to most of the items in previous er, brand strategist, retired dad? Take go watch his favourite game or an access pass into an stand. When in doubt on what to for men, and more often than not, they respond with the option of shirts categories, you have a ton of this into consideration and tailor your event hosted by his favourite personality. shop as a Christmas gift or any gift (formal and casual), perfumes and wristwatches, when I ask what they have options to explore when it comes gifts to things the recipient would ap- Gift a styling session. This is particularly helpful for to customized items. It could be for a man, always think gadgets in mind. preciate. Well-thought-out gifts are those that desire a change in the personal style of anything from engraved watches the hallmark of Christmas gifts. Be first. their loved ones – it could be your partner, brother to engraved pens, phone cases, thoughtful. In all seriousness, shopping gifts for men can be a pretty difficult task, or father. In this age and time, men are no longer towel, bathrobe, mouse pad, shirt, especially for men that seem to have everything or those that seem to a pair of sneakers, bracelet, mug, I hope you find this guide helpful in CATEGORY 2: always know what they want. Thankfully, you have me to help you pick out wallet, a bottle of wine; just about selecting the best gifts for men this ACCESSORIES thoughtful gifts that men would appreciate. Men are becoming more aware anything that can be customized Christmas. Should you require further of their fashion and style; boxers and polo shirts would no longer cut it. Also, with his name or initials on it. Trust assistance in curating the best Christ- mas gifts for him, kindly reach out to me, he will hold on tightly to that I have taken into consideration the economic difficulties collectively faced me through my contact details to use gift. this year in outlining these gift options to help you dismiss the assumption any of my carefully crafted styling and that gifts for men always have to be expensive. shopping services.
I have distributed these gifts into five main categories, and the best part is they can work for any other occasion: a birthday, Father’s Day, retirement, pardoned for looking shabby. You can gift that loved one a styling session to help him get a good new job, promotion, new house, reunion, and so on. understanding of what flatters his physique type, lifestyle and style personality. Thankfully, this is my area of expertise. I offer a wide range of styling More often than not, we spend so much to bracelets, tie clips, cufflinks, socks, Also think of other non-fashion services to help men present themselves properly time thinking of the ‘major’ items that necklaces, rings, bags, lapel pins, quality accessories like phone cases, AirPod at all times. My services range from style discovery we overlook the simple accessories that belts, wristwatches, hats, and much cases, customized key holders, multiple to personal styling, wardrobe edit, style per event, personal shopping and fashion concierge sessions. can bring a man’s outfit together. more, accessories can make all the watch case holders, and so on. This could go a long way to boost that man’s Accessories go a long way in elevating difference between a well-dressed man confidence and style for Christmas, as well as prepare every man’s style. From sunglasses and an impeccably dressed man. him for a polished outlook in the coming year. 98 99 MAN PRIDE MAN PRIDE or many, the festive Nigerian culture is generally very Man Up Initiative is all about season comes as a time flashy, people tend to want to breaking cultural and social to celebrate the year show what they have compared norms, and today we want you that has passed, it’s also to the next person; people want to understand that it is very okay BATTLING THE aF time to reflect and look back to smile wider and shout louder for a man to cry, not because on the events of the year and than those around them. This you’re a man, but because you’re to strategise for the year ahead. comparison culture adds to the a human being. For too long we SOCIAL PRESSURES Christmas time is a time to pressures that a lot of young men have been conditioned to think spend with family, friends and do not even know that they face that it is not a manly thing to be loved ones, full of laughs and today. vulnerable; it’s up to us to break THAT COME WITH loads of gifts. As companies that stereotype and step into begin to shut down for the year In this season, I urge all young a new idea of manhood that and as the parties start to roll men to take some time to check will save the minds and lives of in, we at Man Up Initiative – a on their mental health. Here are young men today. THE FESTIVE platform seeking to change the some ways to ensure that your narrative and influence young mental health is in check: Lastly, we urge everyone to eat men to break cultural norms by right and exercise, as much as we SEASON changing their value systems – Firstly, it is important to keep are sure that many of you have have noticed that there seems good friends and family around gotten your December bodies By Temidayo Seriki to be an underlying issue that you. By now, you must be aware ready, we still urge you all to eat stems from the cultures that of some of the things that put right and lead a healthy lifestyle. come with the festive season. pressure on you as a man; with According to Harvard Health, that in mind, it is of extreme it is statistically proven that Living in a highly patriarchal importance that we keep people physical exercise eases stress and society like we do, whether around us who lift us up and not increases energy; we have to find knowingly or unknowingly, puts bring us down. Christmas is a ways that we can integrate these a lot of pressure on young men time for family and friends, we into our routines during the busy today to ‘succeed’. Young boys want you to be intentional about season. are taught that we have to be keeping people around you that providers, we are taught to be will ease the load of being a man We hope that everyone reading ‘strong’, we are taught that ‘men in the modern world. Surround this, especially the men, come don’t cry’, we are discouraged yourself with people who you can to a realisation that manhood from expressing human be vulnerable with, and people is about freedom! Manhood emotions and are told to ‘man who keep you accountable. is about who you are and not up’ when we do. Our parents may about what you do. With that have the best intentions when Secondly, be intentional about understanding, we hope that this they teach us these values, but having open and honest will ease some of the pressure they fail to see the flaws; they conversations about how you that we face today as men and fail to see how this teaching has feel. One of the most common lead us to a life of true freedom. caused many young men agony hurdles that men face during this as we compare ourselves with the season is the pressure to pay for a Temidayo Seriki is the Founder/ men around us. These values that meal when they are out with their Team Lead of Man Up Initiative. we are taught from a young age significant others; we would love have created a culture amongst for men to be comfortable saying men where we feel like we have when they are unable to pay or to be doing better than those if they want to split the bill. As I around us. This patriarchal idea noted earlier, one of the things of “how society should work” is we are taught as men while one of the main causes of why growing up is that ‘men don’t cry’, men today battle from extreme and it has become clear today societal pressure which leads to that those ideas of manhood we a number of mental health issues were taught are only harmful to and in some cases, suicide. The us and the people around us.
100 101 m2m convention not avail- able
102 manMAN pPrRidIDeE MAN PRIDE What personal ethos positively to the Nigerian however we speedily created a informs the work that you society? business continuity strategy that QUESTION do? Nestlé revolutionized what the infused safety measures with our Every day you wake up, don’t just corporate world calls ‘CSR’ today ways of working and adapted all and ‘go to the office’ and don’t just and has evolved it to become other spheres of the business to ‘do your job’, rather consider it what we call ‘CSV’ which is ensure a seamless transition to ANSWER another opportunity to do the creating shared value. This helps and from COVID-19 adaptations. best work of your life! to ensure continuity for projects and support systems created What is the future you In what ways do you by Nestlé. From agriculture want in 2021? achieve a healthy work-life to the generation of power, Innovations that would change HENRY balance? education, water, employment the way we live, making it easier for consumers to live a healthier Play as hard as you work…I’m and sustainability, Nestlé has a very strong footprint in Nigeria and better life every day while we with very playful so you can imagine! ESIABA today. It won’t be complete if I ensure we provide good food for Never forget which balls in life are a good life! glass and which ones are rubber. don’t mention the fact that we manufacture and sell affordable Take us through a typical nutrition and not just consumer packaged goods. From day at the office? Maggi and Golden Morn The problem is I don’t have we contribute to fighting such…I’ve instilled a culture in iron deficiency anaemia in my team that abolishes ‘typical’ Nigeria through fortification office days. However I can walk of our products that are you through a day in the life currently consumed in about of Henry – wake up, pray, brisk 30 million homes in Nigeria. workout, Nespresso, engage to solve existing problems and new problems or future potential What is one thing needs. Lunch with a ton of that can be done to laughter and a cup of Nescafé. improve the ease of ver the last 12 What did you want to be of my endeavours through my Twenty minutes for mentees, doing business in years, Henry while growing up? How did career, hence my encounter with and then some creative mental Nigeria with respect to Esiaba has been that turn out? failure shocked me to numbness exercise by updating myself on your industry? keenly involved I wanted to help people, so but I took my learnings and grew. changes in the brand, consumer Besides the obvious in sales, channel technically I wanted to be a or marketing ecosystem from a amelioration of finance- development,O field marketing, ‘helper’, and this led me to What have you learnt from global perspective. Most of the related access issues, I’ll say brand building and admire the healthcare sector your successes and failures? remaining hours are taken up more collaboration with the communication planning, e.g. medicine, pharmacy, etc. Driving change and innovation by loads of meetings and phone government to support the consumer engagement and Well, I ended up with a major in is the most tasking assignment calls. local manufacture of quality insight generation across the pharmacy, and coincidentally you can give your brain and raw materials because pharmaceutical, telecoms, FMCG most of my immediate family when you layer it with a sense of How does your organisation this would be a win-win and automobile industries, members are pharmacists. commitment and responsibility, achieve value for its situation. working with over 30 global and failure becomes a mere challenge regional brands. employees and customers? What advice would you give and not a limitation. It becomes Nestlé’s hire-to-retire policy How has your Henry is currently the Marketing your younger self as you a challenge you prepare to avert ensures all employees of the organisation handled Services Director at Nestlé. In this started out in your career? and fight through till you come company see themselves as the unprecedented out top…and success would be Q & A, he covers Nescafé in the Understanding failure and its ‘owners’. There is a human face to challenges brought on the heir apparent of effort. Please afternoons, and a people-centred role in leadership, learning and all plans, development (home and don’t forget the diversity of teams, by the global COVID-19 company. development. This is a lesson I abroad) and growth platforms. this can provide unplanned pandemic? didn’t learn early enough as I was beneficial tailwinds especially in I can clearly say that I work blessed with a strong spirit of uncommon situations. In what ways does your with one of the best teams hard work and success in many organisation contribute ever. It has been tough, 104 105 MAN PRIDE MANman PpRrIDidEe Pride LYves Emmanuel AGU
mmanuel Agu is a highly Heineken, among others. Nigerian marketing landscape. He MSc in Media and Marketing of Management Consultants (FIMC). respected marketing is therefore very knowledgeable Communication from Lagos This business-savvy and Emmanuel Agu remains a big expert with over 18 about the Nigerian consumer State University and Pan-Atlantic commercial leader has built a inspiration to people willing to scale years’ experience across space, and his experience and University respectively. He is also a reputation in business strategy, the career ladder and be the best in consulting, banking, and skills have contributed to brand Certified Management Consultant brand communications, portfolio their field. He has truly distinguished fast-movingE consumer goods. He growth and strong return on (CMC), and a member of the body commercialization, and insight himself as a quintessential marketer. is currently the Group Marketing investments. of fellows of the National Institute generation. Over the course of his We at Pride Magazine Nigeria Director at Jotna Nigeria Limited of Marketing of Nigeria (FNIMN), career, Emmanuel has successfully Emmanuel has an MBA in celebrate the achievements of this (The LaCasera Company), and has Institute of Professional Managers and managed over 20 brands in the Marketing Management and high-flyer in marketing. previously worked at Diageo and Administrators (FIPMA), and Institute
106 107 MAN PRIDE MAN PRIDE 3. MIX-MATCHING STRIPES
You can never go wrong with stripes. Mix and match the right way and elevate your style game.
the COOL 4. VINTAGE CHECKS 2. BOLD COLOURS The cool dude is never boring. His dress Gone are the days when DUDE sense says it all. In checks, he looks men play it safe with colours. dashing. The checks can be in the form They go for the navy blues, of trousers, shirts, suits, blazers, hats, greys and other mild colours or even face caps. To rock this look, use to appear modest. It’s now only one statement checked wear e.g. a about a colour splash in bold blazer, and match with plain trousers. colours. Colour blocking with clashing shades is the fashion new cool. listBy Patricia Uyeh his year, men refused to take the 5. SPORTY SHOES back seats in the fashion arena, 1. UNCONVENTIONAL unravelling different trends. The cool dude knows SUITS when to be sporty. This From bold prints to upgraded Suits are everyman’s best is where his trainers and casual wears to mix-matching friend. The more fitted, the sneakers come in handy. Tensembles, they gladly graced the better. Suits need not be Pair these with shorts and fashion runways, red carpets, and events for only formal occasions. shirts or denim and spread Now that the latest trendy the sporty vibes. in their glory. suits come in bold patterns and asymmetric cuts, you For the cool dude, fashion is more may want to explore these of an expression and lifestyle than a options. price tag. So what makes him tick? It is a combination of his confidence, personality, style, presence, and fashion game. 6. ACCESSORIES Accessories, from wristwatches to bracelets to sunglasses, are the cool We went through the wardrobe of the dude’s trademark. There are so many to choose from, find what works for ideal cool dude and here are his fashion you and complements your outfit, then stick to it. items: 108 109 man pride man pride In this interview, he speaks to Man WHAT HAS BEEN THE just the entertainment/music Pride about music influences and industry. It has crippled it in terms DJing. HIGH POINT OF YOUR of gatherings, tours and events CAREER AS A DJ? and the only thing we can do MAN PRIDE meets DJ OBI WHAT DOES MUSIC about it right now is to wait it The current high point would be out, stay healthy, and be socially MEAN TO YOU? my world record feat in 2016. responsible. There are other ways Music means and takes me to a AND THE LOW POINT? to enjoy these things, virtual place of peace, it’s an escape. I parties for example. At the end of Low point would have to be Big the day, it’s a health issue, there’s take solace inmusic, it’s a universal Brother Naija 2020. language and I find music not so much we can do but to be extremely spiritual. socially responsible. HOW HAS THE COVID-19 PANDEMIC WHAT TRACKS FROM WHEN WAS THE AFFECTED OTHER ARTISTS DO MOMENT YOU THE MUSIC/ YOU LOVE THAT DECIDED YOU ENTERTAINMENT CAPTURE A POINT IN WANTED TO BECOME INDUSTRY? WHAT TIME OR A CERTAIN A DJ? CAN BE DONE TO ESSENCE? Not to sound cliché but it Omah Lay will always remind us was from a really young age. OVERCOME ITS of the COVID lockdown. “Barawo” Following my dad to work back EFFECTS? by Ajebo Hustlers and “FEM” by then on the radio and television, Davido will always remind us of I was intrigued by the music. It is clear that the pandemic has affected all industries not the EndSARS protest, a time when Obi whose birth has earned the name “Global DJ longest DJ set in history by The defining moment was we as youths spoke name is Obinna Obi” from his peers. completing a 240-hour marathon. a certain event at Tafawa with our collective Levi Ajuonuma His brand continues to attract Balewa Square (TBS) where I voice against injustice. was born on He caters for a wide range of high-profile international and saw DJ Jimmy Jatt play. Just “Pakurumo” by Wizkid theD 29th ofJ April 1985 and spent audiences and his consistency local brands such as TAG Heuer, seeing the way he controlled will always remind us of his early childhood in Nigeria. and innovation have set him as a Nike, Heineken, Jack Daniels, the crowd and their reaction “back in the day Wizkid”. His love for music was greatly standard for both upcoming and Belvedere, Pepsi, D’USSÉ and really influenced the way influenced by his late father thriving DJs/artistes around the Cîroc, availing him of the I paid attention to music. I who was a prominent media globe. His skill and enthusiasm for opportunity to work with them as would listen to things I think WHAT DO YOU personality in Nigeria known his craft has led him to work with an ambassador and influencer. the DJ would play and paid TAKE PRIDE IN? for his shows “The Sunday Night some prominent artistes in the attention to what records Show” and “Open House Party” on music industry such as two-time Despite the effect of the would draw the biggest Pride... hmm. I take Ray Power FM. Grammy Award winner T-Pain, and COVID-19 pandemic on the reactions. Moving to Boston pride in my work and the rapper Lupe Fiasco. He has event/entertainment industry, his for school, I started to try out work ethics, in helping DJ Obi studied Media, also worked with a good number brand has continued to thrive by at small gigs, house parties change the narrative of Broadcasting and Communication of Nigerian artistes such as 2Baba, constantly being in touch with and here we are today. the youths. at Boston University in the United Tiwa Savage, Banky W, Naeto C, his over 80,000 organic followers States of America where he was Davido, CDQ and Omawumi. He on social media via his online exposed to the business of DJing. has also ventured into the music events such as “Obi’s House” and He travelled across Europe playing industry as an artiste with his “Room 69”. Following the COVID in clubs and gradually gained singles “Kpata Kpata” featuring lockdown, he headlined in major prominence as a skilled disc CDQ and “Happy Dance” featuring events in Nigeria such as Life’s a jockey. He has played in countries Omawumi. Beach, Funky Brunch, and Home such as Ghana, Lebanon, the by Martel. DJ Obi continues to United Arab Emirates, Canada, In 2016, DJ Obi broke the shatter his own expectations and South Africa, Spain and Italy, and Guinness World Record for the remain relevant.
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What does fashion mean to you? getting dressed to go out to getting dapper to stay It means telling a story and a narrative, and it’s about home. People always want to look good. I adapted to freedom and expression through clothing. I often that change and I believe most of the fashion world create from what I feel and from my perspective of did as well. There has been a pivot back to the norm what I envision with my clients or for an event. and the industry continues to adapt to these changes. Fashion Chat When was the moment you decided Where do you see your brand in the you wanted to become a fashion next ten years? designer? I have ongoing projects in collaboration with some with Morgan Dennis Ikenna I became obsessed with designs when I was a child. national brands, and I hope to do the same with My mother used to draw and sew clothes and that some African creators. I just hope to keep going and always got my attention. However, it was really when maybe see my work in London, Paris and New York I was in university designing samples for my friends fashion weeks, who knows. The future is filled with that I knew I was going to take after her and get into possibilities. designing. What do you take pride in? What inspires your designs? I take pride in how far I have come as an independent At the apex of my inspiration is first my culture, my creator working on my own. I love my line MORI, and clients, my environment, and the complexities of the I love the collaborations I have had with other brands. evolving world which I adapt. I also draw inspiration Continuing to create and express my freedom brings from classic books like The Little Dictionary of Fashion me a lot of joy, and I will keep doing it. by Christian Dior and How to Be a Gentleman by John Bridges.
What has been the high point of Morgan Dennis your career as a fashion designer? Ikenna is the One of my high points was getting a very lucrative founder of contract a couple of years ago for a wedding in New York. It was great seeing my designs go international MORI Apparel, that way. I’m glad I have had more contracts since a fashion/ then. clothing brand And the low point? established in I used to travel across states looking for great quality August 2013. He materials for my creations, and sometimes it didn’t also collaborates work out. My tailors back then were also not as reliable as the creative team I work with now. with prominent fashion brands What is your biggest lesson since in several becoming a fashion designer? I have learned to be patient, that “Things take time”. creative I’ve also learned a lot from some of my past mistakes, direction and more so that originality and consistency are key projects which in the industry. connect and How has the COVID-19 pandemic showcase the affected the fashion industry? beauty of What can be done to overcome its young Nigerian effects? When it all started, especially the lockdown, creatives. everything was canceled. Later, there was a shift from
112 113 pride escape pride escape waterfalls, national parks including one of the largest on the continent plus some of the best safaris that will blow one’s mind away. Livingstone is the tourist capital and home of the mighty Victoria Falls, also known as the Mosi-oa-Tunya which translates to “the smoke that thunders”. It happens to be the world’s largest waterfall due to its water volume and is also a UNESCO World Heritage site. On the border with Zimbabwe, the falls is said by some historians, to be the catalyst point which enabled the birth of the Africa continent millions of years ago, when an earthquake cracked and split the land, causing ripple effects and eventually enabling a breakaway from Pangea. There is much to see, do and explore in this historical city. For those seeking a bit of adventure, Victoria Falls is the backdrop to a ton of activities including bungee jumping, micro lighting, elephant back safaris, helicopter rides, boat cruises, camping, walking with lions plus so much more. During the hot season, when the tide is low, one can visit the Devil’s Pool, a natural rock swimming pool on the very edge of Victoria Falls, allowing for an up-close-and-personal view of the drop down. American actor and musician Will Smith tried a few activities when he visited Livingstone with his family, bungee jumping was one of them and he later posted it online. For those seeking a calm and relaxing holiday, there are plenty of lodges in Livingstone that allow for peace and comfort. Prince Harry and then girlfriend Meghan Markle took advantage of the serenity when visiting the city a few years ago. A sunset boat cruise along the Zambezi River also guarantees a soothing atmosphere while one watches for elephants, crocodiles, hippos and more. Zambia has several national parks, however the South Luangwa National Park was the first park in the world to be declared an International Park for Sustainable Tourism Development by the United Nations World Tourism Organization (UNWTO) and the first park of origin for walking safaris. Walking safaris are a great way to learn about nature, experience the African bush and learn about wildlife. It is always fascinating to discover how our ancestors and those who still live in rural settings use various indigenous plants for medicinal purposes. A little-known fact about Zambia is that just over 100 years ago, the last bullet of the First World War (WWI) was actually fired inA bacon (now Mbala). This was where German soldiers surrendered to British forces and threw By Mweembe E. Sikaulu their guns in Lake Chila on 25th November 1918, marking Northern With her wealth in natural beauty, Zambia offers residents and tourists spectacular views alongside an experience very hard to find anywhere else. From the serene to the adventurous, there is a little Explore something for everyone. Aside from having eight neighbouring countries, Zambia is also centrally located on the continent for easy access to other Southern African countries as well as Zambia East Africa, West Africa, the Middle East, frica is our own motherland, fashion’d with and blessed Asia, Europe and the Americas. Zambia by God’s good hand. Those are some of the words in the is well known for her hospitality as well AZambian national anthem and as a child of this beautiful as the warmth and friendly smiles of soil, surrounded by the magnitude of the land, one can proudly her people. While there may be plenty and freely stand and sing of Zambia. of scenic destinations on this earth, there is something about the spirit of Zambia, from the diverse wildlife, multiple 114 115 pride escape pride escape Rhodesia (now known as Zambia) as the place where the last shots of war were fired.T his area also happens to be near a few waterfalls including Chishimba Falls, Lumangwe Falls, Kabwelume Falls and Kalambo Falls. While they might be smaller in size when compared to Victoria Falls, they are still marvels to gaze upon and explore. Those intrigued by bats may wish the visit the world’s biggest mammalian migration which takes place at Kasanka National Park, when more than eight million fruit bats converge from October to December annually. There is so much that Zambia has to offer in addition to wildlife and waterfalls, as there is also a rich cultural heritage. With 72 different tribes and dialects living in harmony, the country boasts over 50 traditional ceremonies annually. Zambia is definitely a destination that should be on every travel list. The country is open for exploration, so go ahead and explore.
Mweembe E. Sikaulu is the Communications and Brand Manager at Zambia Airports Corporation Limited. Photos: Zambia Tourism Agency
116 117 pride escape pride escape of the key challenges that birds and other biodiversity continue to face i.e. habitat loss. These trees provided shelter for these birds. I believe it is possible for humans to get their shelter with less damage to the habitat for other animals. Live and let live, I Birdwatching believe applies to other animals as well. Apart from the knowledge that we can gain about the health of our environment from watching birds, birdwatching is also a very big industry that involves millions of other people. In fact, birdwatching contributes vast amounts to national GDPs, in NigeriaBy Dr Samuel Ivade especially in the Northern hemisphere where there is already a long history and culture of birdwatching. For example, the US Fish & Wildlife Service reported in 2016 that over 45 million people were involved in birdwatching around and away from Western Grey Plantain-eater their homes. These people spent nearly US$41 billion annually on travel and equipment, while the local economies benefited As a university lecturer, I teach ornithology and I enjoy from the additional US$15 billion that birdwatchers spent on taking opportunities that allow me to contribute in food and lodging during these travels. An estimated 660,000 training and capacity building of other young Africans for jobs were also created as a result of this expenditure. ornithology and biodiversity conservation. However, I am also very passionate about creating opportunities outside Nature tourism, and in particular avitoursim i.e. travel away of the classroom for public engagement and participation from one’s usual environment to observe birds in their in bird conservation research and management through natural habitat, is therefore an emerging sector which, when citizen science initiatives. One of my goals is to contribute to practiced properly, holds great potential for providing positive an environmentally conscious society in Nigeria and Africa. experiences for both visitors and hosts. It could also contribute Consequently, as part of a public engagement initiative for towards building environmental and cultural awareness; bird conservation in Nigeria, my colleagues and I launched, providing direct financial benefits and empowerment for local in 2015, the Nigerian Bird Atlas Project at the A. P. Leventis host communities; and of course conserving nature and wildlife. Ornithological Research Institute (APLORI) – the foremost institute dedicated to the study and conservation of birds For now, birdwatching and avitourism remain a venture that we and other biodiversity in West Africa. are yet to fully tap into in Nigeria, despite the great potential that it currently holds. I will like to see continued growth in Through this project, we have been creating awareness and this culture of birdwatching in Nigeria as people become more providing platforms for young Nigerians to connect and curious about birds, and as they decide to embark on this appreciate nature and their environment. I am quite proud adventure to discover the beauty and value that is available for Spotted Flycatcher of my role in providing the strategic idea to start a “bird us to see in the birds and other wildlife that share the world with club movement” in Nigeria as a means to engage young us. I am always happy to share this passion and my experiences ost of us are curious; we want to learn and and over 10,000 bird species globally. As a birdwatcher, I am Nigerians via birdwatching to reconnect with nature and to about nature and wildlife; and remain committed to helping discover new things; we want to travel, see curious and would like to see every single one of these species. participate in nature conservation through the Nigerian Bird other interested people to develop the needed skills required new places and experience different cultures. As is typical of most birdwatchers, I also now keep a list of all Atlas Project. Young Nigerians are organised as part of social for studying and enjoying nature and wildlife. Satisfying these desires can help us gain a the bird species that I have seen and identified, not only in birdwatching clubs and we believe that we can gradually deeper understanding of our world. In a recent Nigeria, but also in every one of the other 20+ countries, in and build a new generation of environmentally conscious In conclusion, I will like to say: Birdwatching is indeed a culture Monline course that I took, we discussed Abraham Maslow’s outside Africa, that I have been privileged to visit. I currently Nigerians as they begin to pay more attention, not only to we all ought to develop. Apart from being an interesting and hierarchy of human needs, which led me to realise that this have a global bird list of over 680 bird species that I have seen birds, but also other biodiversity and nature. I hope that fun activity, it provides a window for us to better understand desire to travel, explore and learn about the world helps satisfy and identified (with about 503 of these bird species recorded in the near future, we can begin to see this community of how our environment functions; how human activities impact our need for self-actualization – a person’s motivation to reach within Nigeria). I have visited 28 states and the FCT in Nigeria nature enthusiasts grow across West Africa who are not only our environment; and the results of this “hobby” can be used to his/her full potential. to record these 503 bird species. environmentally conscious but who also begin to actively take real action for environmental conservation. demand sustainable environmental policies. For me, I have found a perfect platform to satisfy my curiosity I have really enjoyed the opportunity to travel the world Photos of birds taken by Chukwuemeka and Chijioke In 2018, for instance, I introduced a friend Emeka to for knowledge and travel by studying and observing birds. because of my curiosity to learn about birds, but as part of Anyiam-Osigwe at their Ikeja, Lagos residence. My sojourn into birdwatching was rather fortuitous. Desiring this journey also, I have had the opportunity to experience birdwatching and urged him to join a Facebook group of to study architecture, but influenced by my parents to rather different cultures and see different places. For some of these one of the bird clubs in Lagos. At his Ikeja residence, with Visit www.nibap.ng to learn more about the Nigerian Bird apply and study pharmacy, I ended up in the Biological birds, it is amazing to hear about the cultural value that they a camera, he was able to observe and photograph over Sciences Department at Ahmadu Bello University (ABU) Zaria. hold in these different places. For example, migratory birds 20 different bird species in this urban environment. He Atlas Project. Early encounters with inspiring professors like Augustine undergo seasonal travel from one part of the world to the posted the pictures in the Facebook group and had other Uwanekwu Ezealor and Shiiwua Manu during my first and other; and the people in these different parts of the world have birders help to identify these birds. Some of the birds second year respectively introduced me to the field of learnt to associate these birds with the different seasons when included sunbirds such as the Variable Sunbird that help ornithology (the study of birds) and set me on a path that they occur in their part of world. Bird migration is just one of in the pollination of most of our fruit crops. Others such as has continued to afford me never-imagined opportunities to several characteristics that makes birds excellent indicators of the Western Grey Plantain-eater feed on fruits and help to travel and learn about the world through the ‘eyes’ of birds. environmental health. Generally, birds are very colourful and transport the seeds and help in forest regeneration. Many highly mobile creatures and can be found in healthy habitats others such as the Spotted Flycatcher help to rid our farms I am now an ornithologist – I study birds professionally by using all around us. They can move great distances in response to and environments of insects that are sometimes harmful as formal scientific research methods, but I am also a birdwatcher environmental changes and we can learn a lot about the state vectors of many human ailments. Emeka has however sadly – someone who observes birds for recreation and for fun. of our environment by just watching and observing them in noted that he sees fewer birds around his neighbourhood as Nigeria is blessed with close to a thousand different species of our cities and villages. many of the trees in this area have been removed to make Variable Sunbird birds. There are an estimated 2,300 bird species found in Africa way for more buildings. Emeka’s experience highlights one 118 119 food and drinks Angela Huster/Wikimedia Commons food and drinks COQUI TO Classic Cocktails By Lara Rawa Take your family and friends to Puerto Rico with this rich, creamy Puerto Rican style coconut eggnog. Some recipes call for eggs, for the Festive Season but this one doesn’t. So it’s easier to whip up without the complex procedure that comes t’s the season of celebrations! Are you feeling merry? From decorations to gifts, end-of-year events, family with adding eggs to it. Idinners and all, this is usually one of the busiest periods of the year. The key to surviving the stress and also enjoying the thrill of the season is to plan early. So, to help you step Coquito is best served cold; the colder, the better. So you can prepare it ahead of time up your game as a host, we’ve curated some classic cocktail recipes that are perfect for this season. and let it stay in the fridge for a longer time. Step away from the usual and try something different with these recipes. INGREDIENTS: * 1 (15-ounce) can cream of coconut EGGNOG * 1 (14-ounce) can sweetened condensed Becky Stern/Wikimedia Commons MULLED WINE milk Here is something rich, creamy and sweet, perfect for some holiday indulgence. And, yes, it uses raw eggs, * 1 (12-ounce) can evaporated milk How about some hot wine? You’ve always cinnamon sticks, extra star anise * 12 ounces white rum (or to taste) but not to worry, you’ll love the outcome. Eggnog had your wine served chilled. Maybe it’s * 1 teaspoon coconut extract (or vanilla is a mixture of beaten egg yolks, cream, and often, time to try something different. Grab INSTRUCTIONS: extract) whiskey or rum to make it boozy (take it another level your favourite red wine, some spices and 1. add wine, orange slices, cloves, * 1/4 teaspoon ground cinnamon by combining more than one liquor). Serve it chilled. liqueurs, and let’s go mulling! It takes a cinnamon, star anise, 2 tablespoons short time to make and you can scale sweetener, and brandy to a large * 1/4 teaspoon ground cloves NB. This drink is not ideal for pregnant women, aged * 1/8 teaspoon ground nutmeg people, or those with health concerns. up the recipe depending on how many saucepan. persons you’re serving. 2. stir briefly to combine. * garnish: Ground nutmeg or cinnamon, or Serves: 6-12 3. cook the mulled wine on medium- cinnamon sticks Preparation time: 25 minutes high heat until it just barely reaches INSTRUCTIONS: INGREDIENTS: Serves: 4-6 a simmer. (Avoid letting it bubble 1. mix cream of coconut, sweetened * 6 large eggs, separated — you don’t want to boil off the condensed milk, evaporated milk, rum, * ¾ cup superfine sugar INGREDIENTS: alcohol.) * 2 cups whole milk * 1 (750 ml) bottle of dry red wine 4. reduce heat to low, cover, and let coconut or vanilla extract, cinnamon, * 3 cups heavy cream, plus more for garnish * 1 orange, sliced into rounds (also the wine simmer for at least 15 cloves, and nutmeg in a blender. * ½ cup bourbon peeled, if you would like a less- minutes (or up to 3 hours). 2. Process them until they are well-mixed * 1/4 cup dark rum bitter drink) 5. using a fine-mesh strainer, remove and then pour into a glass pitcher or * 1/4 cup Cognac * 8 whole cloves and discard the orange slices, bottle and cover it. Alternatively, add the * Freshly grated nutmeg, for sprinkling * 2 cinnamon sticks cloves, cinnamon sticks, and star cover to the blender bowl and place it in * 2 star anise anise. the fridge. INSTRUCTIONS: * 2–4 tablespoons sugar, honey, 6. give the mulled wine a taste, and 3. refrigerate for about 1 hour or more HOT TODDY 1. beat yolks in a very large bowl until thick and pale. or maple syrup to taste (or your stir in extra sweetener if needed. before serving. 2. slowly beat in sugar. desired sweetener) 7. serve warm in heatproof mugs, 4. shake to mix well right before serving. 3. Whisk in milk and 2 cups cream. * optional add-in: 1/4 cup brandy (or topped with your favourite 5. Pour into a small glass and sprinkle the 4. mix in bourbon, rum, and Cognac. your favourite liqueur) garnishes. top with nutmeg or cinnamon or garnish Have you tried a hot cocktail INSTRUCTIONS 5. cover, and refrigerate for up to 1 day. * optional garnishes: citrus slices 8. Enjoy! with a cinnamon stick. before? Well, this is one. The 1. in a teapot or saucepan, (orange, lemon and/or lime), extra 6. Just before serving, beat whites until stiff peaks 6. Enjoy! classic hot toddy cocktail is bring the water to a simmer. form. easy to make. All you need is 2. Pour the hot water into a 7. Fold whites into eggnog. hot water, whiskey, honey, and mug. 8. Whisk remaining 1 cup cream until stiff peaks form, lemon. 3. add the whiskey, 2 and fold into eggnog. (Alternatively, you can fold teaspoons honey and 2 ROYAL half the whipped cream into eggnog, and top with R Preparation time: 10 minutes KI * optional garnish: 1 fresh teaspoons lemon juice. veryone Serves: 1 remaining half.) berry e.g. raspberry or Stir until the honey has 9. sprinkle with nutmeg. Love champagne? E blackberry INGREDIENTS disappeared into the hot 10. Enjoy! does. Now add a splash of * ¾ cup water water. French berry liqueurt’s that and easy, turn yet it INSTRUCTIONS: * 1 ½ ounces whiskey 4. taste, and add more honey Jill Wellington/Pixabay into a cocktail. I 1. Pour the Chambord or * 2 to 3 teaspoons honey (or for more sweetness, and/or gives a fancier feeling than just crème de cassis into a
to taste) more lemon juice for more having the champagne alone. Champagne flute. atera/Pixabay * 2 to 3 teaspoons lemon zing. 2. g ently pour in the juice (or to taste) 5. garnish with a lemon round Preparation time: 2 minutes Champagne while holding Charlene McBride/Wikimedia Commons
* 1 lemon round and cinnamon stick/star Serves: 1 the glass at a 45-degree
M ichale
* 1 cinnamon stick or star anise (if have some). M angle (to preserve the Lara Rawa is the head mixologist at Eventi anise (optional, for garnish) 6. Enjoy! INGREDIENTS: bubbles). Cocktails, a cocktail design and consulting ½ ounce (1 tablespoon) * 3. g arnish with a berry, if you company based in Lagos Nigeria. Chambord or crème de have one. Mail to: [email protected] cassis 4. Enjoy! Tel: 0700COCKTAILS 5 ounces chilled brut (dry) * Instagram: @eventicocktails Champagne 120 121 careers ICE CREAM WELCOME TO CAREER TIPS : DELIGHT Millennial Edition By Noni Acholonu fromCRAVINS ravins Ice Cream alive. I identified the growing commenced operations market space in Maiduguri, Cin 2018 in the north- resigned from my job and sold eastern city of Maiduguri, my car. The proceeds from the Borno State wherefrom it has sale combined with the little expanded rapidly to adjoining savings I had put together while states of Yobe and Plateau working was sufficient to start with a promise to reach every up. And from the humblest of state in Nigeria and beyond. beginnings, two years down Despite stiff competition in the the line, I have three outlets food industry, the company (two in Maiduguri and one has distinguished itself through in Damaturu, Yobe) meeting its excellent service delivery, the demands of teeming providing much desired customers and a fourth outlet superior value to its customers. opening soon in Jos, Plateau. The company also prioritizes The success of Cravins has also f you are born between 1980 face the day-to-day challenges of It is important to emphasize that its impact on society and allowed us to give back, and we and 2000 you are considered a both your personal life and business attending networking events in your takes its corporate social provide food items to internally Imillennial. Being a millennial I career. A mentor lifts you up to a field or finding local meet-up groups responsibility seriously. displaced persons affected by know what is expected of us regarding higher level and ensures you’re out of with shared interests are the best ways the insecurity in the region. careers. Without further ado here are the rut. Identify an employee within to make real connections. According to The CEO of Cravins Ice five career tips for millennials: your department in a senior level Porter Gale, “Your network is your net Cream Jerry Danjuma What flavours does Cravins role, request to have a coffee or tea worth.” David speaks to Pride offer? 1. Find your passion – for example, break and if there is time lunch at any Magazine Nigeria about We have about 50 regular if you like to bake make it a passion. popular restaurant. During such an 5. Learn something new – learn a skill; the delights of ice cream flavours including Berry Blast, Be it baking, fashion designing, or informal meeting with your mentor, read a book; find a hobby. If you like in north-eastern Nigeria. Red Velvet Cake, Summer of Love, Honeycomb, Chocolate developing an app for any social or you have a relaxed atmosphere to talk computers, take coding courses, learn What inspired the Therapy, Nutty by Nature, and business activity, do what you love. “If about your job and the challenges you more and this could lead to a career setup of Cravins Ice Foxy Brown. We continuously you don’t love what you do, you won’t face. Today it is called informational change or open up a new business. Cream? evolve, trying out new distinct do it with much conviction or passion.” interviews and it gives insight into what Learning never ends!! Update yourself God provided the combinations to better serve — Mia Hamm. is expected of an individual, and how by keeping abreast of tips and news inspiration behind our customers. We have over 30 to get closer to both your personal and within your company. Learning new everything Cravins signature flavours across various 2. Job-hopping – don’t fall into this company goals. “We make a living by things allows you to stay objective and has turned out to be. locations based on customer trap. This is where you are in a role for what we get; we make a life by what productive, which is a vital prerequisite Like most youths in demands because the essence two years or less and switch to a new we give.” — Winston Churchill. for a fulfilling career. The more you the country, I had big of setting up the business is to role. The reason millennials are job learn the more likely you will blend into dreams coming out serve the customers’ ever- hoppers are lack of job satisfaction, 4. Networking – this is simply making new business surroundings and stay of university, but changing demands for the best non-recognition for contributions, new connections with the goal of above your peers. Take on new roles that was put on hold ice creams with extremely while working as a smooth texture. lack of shared vision, and inability to finding a new job or even a new career. within your job weekly or monthly. To telecoms engineer in understand organisational goals and Networking opens doors to endless quote Mahatma Gandhi, “Live as if you the corporate world What does the future hold for how one can contribute to make things (or limitless) opportunities one would were to die tomorrow. Learn as if you for a few years. Cravins? happen. Millennials should stick to normally not pay attention to on an were to live forever”. I’ve always had We’re growing with every tick of what they know and grow within the ordinary day. Networking can be very the desire to build the clock and are really excited company. informal during social, religious or Thank you and please reach out if you a conglomerate about how far we’ve come business events. You’ll never know who have any career-related questions. that promotes in just two years. Cravins has 3. Find a mentor – finding a mentor will open doors or be a middleman to financial independence grown to become a household takes you out of your comfort zone opening doors. During such events, be Noni Acholonu is a talent acquisition and social inclusion, and while name in Nigeria’s north-east and helps you focus on your strengths open with conversations as you may professional working at Northrop working I surmised that with region, and we hope to span and understand your weaknesses. A not be aware of who can challenge you Grumman Corporation. greater freedom and flexibility, across the country and Africa in www.linkedin.com/in/noniacholonu I could make my dreams come the shortest possible time. mentor becomes not just a role model with information that may open the but also an inspirational guide as you door to your next career opportunity.
122 123 careers CAREERS
of subscribers and views you have. 6. Baking: From cakes to pastries, the baking Ways to Hold business is ever-booming. You do not have to worry about not getting enough customers for big cakes as cupcakes are an Office gaining ground these days. They are quick to bake, pocket-friendly, and sell out Holiday Party in quickly too. In addition to baking cakes, you could also add snacks and pastries to the list. You could never go wrong with the COVID-19 edibles. 7. Makeup and cosmetics: Almost every Pandemic woman owns a makeup set. From brushes, eyeliners, concealers, to lipsticks, you By Patricia Uyeh name it. You could begin by focusing on selling makeup products from a particular brand, before diversifying. Bearing in 5 mind that there are many fake products in the market these days, it is important that COVID-19 took the world by storm and you only patronize certified wholesale outlets or stores. altered lifestyles including in the workplace. 8. Home service: This kind of business is Many organisations have had to change very broad. You could render services strategy, with this often involving laying off like cleaning, hair styling, repairs, and a whole bunch of other services that workers to cut costs. Normally, as the year draws become inaccessible due to the lockdown. to a close, organisations hold annual parties to give Remember to always wear a mask, sanitize your hands and social distance when out. employees a memorable holiday experience. With the LUCRATIVE BUSINESSES 9. Supplying farm products: Farm products strict COVID-19 restrictions, this year is going to be different. Organisations like eggs, fruits, vegetables, livestock, don’t have to let go of this tradition, as they think outside the box, they can still That Survive During a grains, tubers, and so on, are often in high give their staff the much-needed treat after a long turbulent year. PANDEMIC demand during a pandemic. Aside from By Omotola Otubela medical supplies, people need food in order to get past these trying times. Below are five ways to hold organisation’s staff can participate 4.VIRTUAL GAMES NIGHT s we have seen, during a pandemic for instance, skincare. Everyone wants 10. Surprise packages: When there is a from any location with a good such as the coronavirus outbreak, or craves flawless skin but they get an office holiday party during Activities to be included should pandemic, there is usually a ban on network connection. Amany people lose their white-collar wrapped up in work that there is little organizing public events or parties. As COVID-19: review and celebrate the jobs. Whilst those that are not laid off may or no time to spare for that. Here, one such, people settle for alternative ways organisation’s accomplishments. could begin making skincare products experience a reduction in their salaries. This to make their loved one’s birthdays, 2. LIVE BAND AND Organisations may also attempt drastic change not only affects office workers that treat specific skin issues like 1. VIRTUAL PARTY proposals, and so on, memorable. This is to incorporate themes in these but also entrepreneurs. This is because with pimples, sunburn, dark spots, and so on, where these surprise packages come in. This year virtual meetings became the CULINARY CLASS gatherings such as a fun dress code to a pandemic comes restrictive curfews and with all-natural, harmless ingredients. By There are different packages depending new reality. People no longer had to Still on virtual parties, organisations lockdowns. Hence, some services may no doing it yourself and being transparent on what one can afford. They could be can bring in a live band and infuse make it more exciting. longer be required. In order to make ends regarding the ingredients, you earn the travel distances to meet with others. as simple as just getting a saxophonist to Through advanced technology, other exciting activities such as a meet, here are some lucrative businesses trust of your potential customers. come surprise your loved one on their you could start up during a pandemic: communication was easy and possible cooking competition. Employees can 4. Online thrift store: Beginning an online birthday. take part in a virtual dinner-making 1. Logistics: Running a logistics business thrift store is a highly profitable business. for different parties. Now that virtual Rather than stay idle or financially event with co-workers or family while is one of the most lucrative businesses Not all fingers are equal, hence, not stranded, the above businesses could meetings are the in-thing, naturally, you could start during an outbreak. With everyone can afford expensive or give ideas on what to venture into during organisations can follow suit and host enjoying music from the live band. the creation of many online businesses luxurious wears. Thrift stores sell a pandemic. The advantageous thing their holiday parties online. Zoom, these days, delivery companies are affordable wears, and as such, attract a about most of these businesses is the fact Google Hangout, Microsoft Teams, 3. HIGH-END GIFTS OR always a go-to. Since there would be wide range of customers. It could be a that they require little or no capital to restrictive movement, customers hardly store for clothes, shoes, or even wigs. and other apps provide the platform commence. for a successful virtual party. The HAMPERS ever go for the ‘pick-up’ option. It takes 5. Influencing and content creation: Organisations want it little or no expertise to effectively run These two go hand in hand. A social this business, and one could start solo. to be a holiday to be media influencer earns a lot of money remembered by their 2. Small-scale catering: Food vendors by just influencing or creating content 5. SOCIALLY DISTANCED hardly ever run out of business, for brands. Due to the large number of employees. High-end gifts pandemic or not. In order to utilize this followers that these influencers have for their staff can do just COMMUNITY SERVICE fully, one could begin an online catering on social media, they are awarded that. Granted not every The way to be happy is to make service that also makes home deliveries. well-paying gigs to help push brands organisation can afford someone happy. Instead of the It is advisable to commence on a and products. However, not all content high-end gifts, however regular holiday party tradition, small scale or quantity because of the creators are influencers. For instance, they can go for less organisations can participate in perishable nature of already-prepared you could begin a YouTube channel, meals. upload your creative content (which expensive hampers filled community service projects such as with necessary grocery 3. Skincare (DIY): When there is a could literally be anything), amass hosting a good food bank for the less items to last through the pandemic, people often pay more thousands of subscribers, and in turn get privileged. attention to things they normally won’t, paid by the app for the videos you post. holiday season. Payment often depends on the number 124 125 careers careers for the past few years. The company does not tamper External financing is great. But every pro has its con. with its capital structure, but instead makes each of its developments a sort of special purpose vehicle (SPV), Increased Scrutiny EXTERNAL FUNDING laden with a mix of debt and equity to give individuals With external financing, there are more people the chance to invest in projects, while also ensuring interested in how the business is run. The business for startups - an overview that project risks are properly balanced. becomes more accountable to a larger set of people, All these four companies have raised external finance, and even a small issue can be blown up. Jumia was for different purposes. One of them is actively dealing accused of fraud by Andrew Left of Citron Research By Olayide Opaola with a negative side effect of raising external funding, when they were about to issue an initial public oney is the lifeblood but it looks like the others are reaping the benefits. offering (IPO) in the USA last year. Same Andrew has backpedalled and recently called Jumia stock a of any business, and What exactly are the benefits of raising external generational buy. When you look for external financing, a Yoruba proverb finance? says money is the you would invite scrutiny – both welcome, and engine powering the Growth unwelcome. spreadM of all good news. Professional business people make money The biggest advantage of external finance is the Control and Ownership decisions every day – how to spend speed of growth. Take a look at the Paystack case. Control and ownership of the business is also an issue the money they have, how much to Yes, the company had an amazing product, but the when a business looks to attract external funding. The keep, where to get more from… infusion of US$1.3 million into the business sped its split ownership that comes with equity is obvious. The growth exponentially. For Aiteo, taking advantage of control issue is a little trickier. New equity owners may The source of a business’s funds the opportunity in natural gas was only possible by have a say in decisions made in the company. Case in is very critical to business growth amassing huge amounts of capital. point – HealthPlus. With debt, the business only puts its and capital structuring decisions. It assets at risk if it defaults. influences everything from the firm’s Leveraged Returns risk profile to its degree of insulation CoBuildit and similar companies who invest in projects from both microeconomic business got into Y Combinator, a company 29 and the Nembe Creek Trunk Line Cost can gain the advantage of leveraged returns. Leveraged decisions and macroeconomic focused on funding early-stage tech for US$1.7 billion. It also purchased External finance is costly. If a company issues an IPO to returns is simply the return one gets on assets, using downturns. One major source is startups. When the software went Total’s stake in OML 29 for US$569 raise equity capital, there’s money that will leave the borrowed money. A popular example is of a person external financing. public, Y Combinator connected the million. To ensure that its natural gas business. Even if you are raising equity capital privately, company to investors, and it raised vision is still in view, the company who has ₦100 to invest for a 20% return. They could money will still go out. The legal fees, the processing So what exactly is external US$1.3 million in venture capital embarked on debt restructuring talks borrow ₦900, so they now have ₦1,000 to invest. If fees, even agency fees in many instances. Also, equity financing? in December 2016. The company in 2020 and is hoping to raise even their interest rate is 15%, they would be making ₦65 as investors expect a certain return on investment (ROI), In the theory of capital structure, spent all that money till August 2018. more money in the future. opposed to the ₦20 they would have made from ₦100. and this might be in the form of dividend payments. On external financing refers to funds Within that period, it had used the the other hand, if the company is raising debt capital, obtained from outside the firm.T his funds it raised to hit key milestones, HealthPlus Fund Preservation the cost of finance is in the regular interest payments. Dividend payments and interest payments are the costs is in contrast to internal financing such as processing more than ₦1 HealthPlus in 2018 raised funds A company like CoBuildit is able to preserve its of external finance, and these may also have a negative which consists mainly of profits billion in payments per month, from a private equity (PE) company own funds and direct them to other operations and effect on the company’s cashflow. retained by the firm for investment. creating partnerships across Africa, – Alta Semper. The PE company was activities. These could be for things as simple as funding External financing includes all forms and getting 17,000 merchants signed supposed to give HealthPlus US$18 the annual corporate retreat or larger issues like Thus, before raising external funding, you need to of credit – short-term and long- up to the platform. million in multiple instalments. augmenting a project’s cost deficit. weigh all the pros and cons. You also need to realise term loans, equity financing, or HealthPlus is said to have got US$10 that external funding’s greatest advantage is growth. The key things to not forget when thinking of the debentures. Internal financing on Aiteo million, and was later presented with External Benefits the other hand comes from working purpose of external financing are: startups raise Aiteo Eastern Exploration and US$2 million as opposed to the US$8 Getting external financing brings external perspectives capital, retained earnings, or the sales money to gain traction; scale-ups raise capital to seize Production, which contributes over million balance. As a result of that, into your business. Even with debt financing, the of company assets. opportunity; money is for growth. 5% of Nigeria’s daily oil production, the PE firm was alleged to not have banks will want to know how you are running the Since the focus of this article is has one of the largest private storage completely fulfilled its obligations, business, and would in many cases give you advice on Olayide Opaola is currently an MBA candidate at Lagos on external financing, let’s look facilities for refined petroleum and both parties are still in dispute how to properly manage your finances. With equity Business School, Pan-Atlantic University. at some Nigerian businesses that products in sub-Saharan Africa. over who owns controlling shares in funding, startups most times get mentors, while bigger have obtained one form of external In 2015, the company decided the company. companies get strategic alliances that help with new financing or the other. to diversify its resource base. The markets. management of the company CoBuildit Paystack saw an opportunity to unlock the You may never have heard of production of natural gas as a CoBuildit, a company focused on The company is the country’s tech solution to Nigeria’s power shortage. residential housing development sweetheart today, so I would start by The company had already borrowed that has been raising debt finance going back to the company’s early money to acquire Shell’s stake in OML for its projects using a web platform days. Paystack started in 2015, and 126 127 maggi advert milo advert Picture Picture Not Available Not Available