www.pridemagazineng.com N1,500 NIGERIA Women of theYear 2020 MUSINGS CONSUMER BRANDS EDITION 2020 EDITION BRANDS CONSUMER from an INCREDIBLE YEAR Christmas Hamper Essentials Managing a FREE Consumer INSIDE Brand MAN Man Pride Meets in a Time DJ Obi www.pridemagazineng.com Battling the Social Pressures That Come of Festive SeasonWith the Crisis LEADING MEN PEOPLE in Marketing Behind the Brands You Love Molped Not Available Sanitary pad PUBLISHER’S LETTER Dear Esteemed Readers, The year 2020 has been by all standards an extraordinary year, the like of which we have not seen before due to the COVID-19 pandemic. Many have died, many have lost their means of livelihood, and the economy is in recession. The year indeed has tested, and is still testing, our resilience as human beings and our humanity. With a pandemic raging on, one may be tempted to ask – “Is there any reason to celebrate?”. I will answer in the affirmative. The Mammy Wagon Philosopher tells us that “Where there is life, there is hope.” So, for those of us alive and well there is reason to celebrate. We pray that God our Father of all mercies will help us not to dwell on the present challenges, and inspire us to lift our hearts and fill us with the joy and love of this season of cheer and goodwill to all our fellow humans. Through this pandemic, we have come to understand that in the connected world we now live in, no one is immune from the goings-on in its different corners, what impacts one can affect another irrespective of proximity. But also, through this pandemic, we have risen to face our humanity and reach out to others in love and empathy. In this festive season, may we continue on this empathetic and love-filled path. This edition particularly focuses on some consumer brands to highlight how they have been coping and interfacing with their consumers in these challenging times. We hope you find the nuggets of wisdom from ‘the people behind the brands you love’ as insightful as we did. This edition also features articles to get you in the holiday spirit with ideas for spending time with loved ones, gifting, and maintaining your mental health, among others. We are confident this edition will make a pleasurable read this festive season. Here is wishing one and all a very happy Christmas and a peaceful, prosperous and healthy New Year 2021. Enjoy! Sincerely, Charles O. Anyiam-Osigwe Publisher 4 BEAUTY SKINCARE RESOLUTIONS TO ADOPT BEFORE THE WHAT’S ON YEAR ENDS 73 WOMEN OF THE YEAR 2020 14 TWELVE TESTED AND TRUSTED BEAUTY MUSINGS FROM AN INCREDIBLE YEAR 16 HACKS FOR EVERY LADY 74 WHEN I ANALYSED THE ENDSARS GODREJ NIGERIA: FOR THE LOVE OF BEAUTY PROTEST 18 AND PERSONAL CARE 76 PLACARDS OF PROTEST 19 DIRECTOR’S INTENT: THE CANVAS OF Contents HER SOUL 34 ARTISTE TO WATCH OUT FOR THIS FEATURES CHRISTMAS 37 MANAGING A (CONSUMER) BRAND IN A TIME OF MAN PRIDE SUPER EAGLES – 2020 IN REVIEW 38 CRISIS 56 CHRISTMAS GIFTS FOR HIM 98 ‘SACHETISATION’ OF THE NIGERIAN ECONOMY 58 BATTLING THE SOCIAL CHRISTMAS HAMPER ESSENTIALS 59 PRESSURES THAT COME WITH ARE WE SHARING GIFTS IN 2020? 60 THE FESTIVE SEASON 100 SEVEN CHRISTMAS GIFT IDEAS FOR EVERYONE 63 QUESTION & ANSWER WITH HOW TO CELEBRATE CHRISTMAS IN COVID TIMES 64 HENRY ESIABA 104 HOW TO CELEBRATE A COVID CHRISTMAS 65 PRIDE LOVES EMMANUEL AGU 106 THE COOL DUDE FASHION LIST 108 MAN PRIDE MEETS DJ OBI 110 FASHION CHAT WITH MORGAN DENNIS IKENNA 112 PRIDE CAREERS WELCOME TO CAREER TIPS: MILLENNIAL EDITION 123 LUCRATIVE BUSINESSES THAT SURVIVE DURING A PANDEMIC 124 FIVE WAYS TO HOLD AN OFFICE HOLIDAY PARTY IN THE COVID-19 PANDEMIC 125 EXTERNAL FUNDING FOR PRIDE ESCAPE STARTUPS – AN OVERVIEW 126 EXPLORE ZAMBIA 114 BIRDWATCHING IN NIGERIA 118 FOOD & TAILSDRINKS FOR THE FESTIVE CLASSIC COCK SEASON 120 VINS 122 ICE CREAM DELIGHT FROM CRA FASHION & STYLE PRIDE RELATES FASHION CHAT WITH OKIKI COVER CRY TO CALA 66 MARINHO 78 LEADING LADIES ADVICE PAPA GAVE ME 70 GOING THE AFROCENTRIC WAY IN MARKETING 39 MEDICAL TESTS EVERY INTENDING THIS SEASON 80 COUPLE SHOULD DO 71 HOLIDAY FASHION MUST- HAYAT KIMYA: CARING FOR YOUR HAVES 82 FAMILY 72 THE YULETIDE FAB LIST 84 BREEZY BRILLIANCE BY ABÈBÍBYTAN 86 6 7 The PNG TEAM Publisher Editor-in-Chief Charles Anyiam-Osigwe Adaudo Anyiam-Osigwe Deputy Editor Director of Public Relations Patricia Uyeh Chukwuemeka Anyiam-Osigwe International Editor Director of Marketing Clare Anyiam-Osigwe Ijeoma Akpa Female Cover Fashion Head of Operations, Okiki Marinho International Anu Coker Director of Photography Jimmy Boro Graphic Designers GBW Studios Cover Photography Quint Creatives Studio 24 Male Cover Fashion MORI Apparel www.pridemagazineng.com #TakePrideDaily 8 9 GreetingsSeasons From PRIDE WOMEN CONFERENCE Emotional well-being is our goal 2020 was unpredictable and demanded much of us. As we mark this festive season and welcome 2021 We wish each and everyone a relaxed and calming holidays. Reflect and meditate on the passing year. Be thankful for your life. Enjoy the company of loved ones. Recharge for the year ahead. Best wishes for a joyous and healthy 2021. Ijeoma Anyiam-Osigwe Convener Pride Women Conference 10 11 DETTY DECEMBER TOUR GUIDE 2020 Dec 10 : outer space merch unveiling: Dec 23 : Wild n out performance by playaz Dec 24 : Dna party Dec 11 : Arise fashion week Dec 25 : island block Dec 12 : Mainland block party / AFW Dec 26: The exclusive vibe by Dec 15: chill factor party (WATB) Dj consequence Dec 16 : Fuji : A opera vvip hosting Dec 27: Live lounge Dec 18 : Fuji : A opera kwam 1 / Pretty boy DO live Dec 28 : Davido live Dec 19 : live spot exclusive: Burna boy Dec 29 : Exclusive Dec 20 : street souk / live spot exclusive: Dec 30: Exclusive Wizkid exclusive Dec 31 : Exclusive Dec 22: beeriga Lagos JERMAINE MEDIA For bookings and information: 09039154048 | Email : [email protected] 13 Throughout 2020, Pride Magazine Nigeria, through its online platform, celebrated incredible women leading the way in various fields. JULY AUGUST JANUARY FEBRUARY Bukola Smith Ifeoma Agu Ono Bello Jumoke Adekunle Executive Director – Marketing Manager at CEO and Editor-in-Chief International Brand and Business Development Guinness of Ono Bello Media Retail Consultant at FCMB Nigeria Plc WOMEN of the APRIL MARCH YEAR Jameelah Motunrayo Oyemade Sharrieff-Ayedun SEPTEMBER OCTOBER Founder of Wives and Titilope Oguntuga MD/CEO of Kagure Wamunyu Head, Sustainable Development and Corporate Mothers CreditRegistry Nigeria 2020 Chief Strategy Officer at Kobo360 Brand at Lafarge Africa Plc MAY Rolayo Akhigbe JUNE NOVEMBER DECEMBER Senior Vice President Folakemi Fadahunsi Mweembe Sikaulu Joyce Ojemudia at First City Monument Executive Director – Finance of UACN Property Communications and Brand Manager at Zambia MD/CEO of African Bank (FCMB) Development Company Plc Airports Corporation Limited Alliance Insurance Plc 14 15 small company that had launched businesses, others closed delivery services became very invested in an upgraded shop. Some countries are already important, as well as communication version of one of their back on their feet, others have or are services (social media, internet, etc.). production equipment. going into recession. There’s never a Uber for example, saw their transport They didn’t do this size fits all. Where is your focus – on services take the back seat, while because their current the storm or on the opportunities? the delivery business grew. Online output had a problem, education providers also experienced they did it then because 5. “THE VAST POPULATION a surge while traditional institutions they wanted to be on OF THIS EARTH, AND struggled to sustain their revenues the cutting edge of their by pivoting to online learning. I business. This equipment INDEED NATIONS suppose the thing to note is that was what saved the THEMSELVES, MAY value gets redefined in crisis, and the business during COVID, READILY BE DIVIDED INTO organisations that survive/thrive are because they were able to THREE GROUPS. largely those that are able to provide continue to package and products or services that consumers deliver their product in There are the few who make things are willing to pay for – no-brainer, a COVID-compliant way. happen, the many more who right? Other organisations were watch things happen, and the already experimenting overwhelming majority who have with remote work no notion of what happens. Every 7. ENJOY! because they had human being is born into this third observed the trend with and largest group; it is for himself, 8. TROUBLE IS A organisations like theirs his environment and his education, REVEALER! outside of their shores. to determine whether he shall rise to The business and economic They also evaluated their the second group or even to the first.” context and felt there was conditions thrown up by COVID-19 – Nicholas Murray Butler (1931) revealed which of us had built truly a possibility this could This quote came to life again improve their efficiency, resilient operations and which during this crisis. While some as well as employee ones had hope as their strategy. actively projected into the future well-being in a city where It is one thing to be agile (able to they spent more time in (and continue to) and strategized move quickly and change course), traffic than was necessary. to redefine the future to their it is another to have the capacity Sometimes, we don’t advantage, others have continued to bear up with shocks, effectively have all the tools required to watch and analyse. At least this navigate change, and recover MUSINGS to design a sophisticated second group will know how to quickly. To break it down, resilience FROM AN INCREDIBLE YEAR By Dr Yetunde Anibaba plan to accommodate respond/behave as things change.