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Greater Houston Convention and Visitors Bureau GREATER HOUSTON CONVENTION AND VISITORS BUREAU 2017-2018 ANNUAL REPORT MISSION STATEMENT 4 STRUCTURE & FUNDING 4 2017 KEY ACCOMPLISHMENTS 5 LETTER FROM THE PRESIDENT 5 LETTER FROM THE CHAIR 6 CITY & COUNTY OFFICIALS 6 TABLE OF 2017 BOARD OF DIRECTORS 8 CONTENTS 2018 BOARD OF DIRECTORS 10 SALES 12 TOURISM 13 CLIENT SERVICES 14 MEMBERSHIP 15 PARTNERSHIPS & EVENT DEVELOPMENT 16 MARKETING 17 HOUSTON FILM COMMISSION 18 FINANCE 19 The Houston that awaits…is the result of an ambitious effort aimed at turning the city into a world-class destination. In contrast to its past reputation as an urban dead zone after dark, Houston now includes a greater array of restau- rants, high-rises, green space, and cultural and entertainment venues. New York Times The Super Bowl Returns to a Transformed Houston The mission of the Greater Houston Convention and Visitors Bureau is to position Houston as a global destination and to improve the economy of greater Houston by attracting national and international conventions, trade shows, tourists and film projects to the area through sales, marketing and public relations efforts. STRUCTURE & FUNDING The Greater Houston Convention and Visitors Bureau is a 501(c)6 nonprofit corporation. The GHCVB is a marketing and service organization with a budget comprised of certain reserved funds and private funds raised through a variety of means, including investment in events, membership dues, advertising and in-kind contributions. The board of directors of the GHCVB and Houston First Corporation enjoy a strategic alignment between the organi- zations to create a more efficient approach to marketing and selling Houston to tourists and conventions. GHCVB employ- ees became employees of Houston First in 2014 while the GHCVB continues to maintain its own board of directors and seats on the HFC board. FROM THE PRESIDENT Dear Members, We have never been more proud to represent our city and will continue to do all that is possible to make sure we succeed 2017 will go down in history as one of the most remarkable together. years for our city from a global image and branding perspective. We started the year with what many consider (including ESPN) to be the most remarkable Super Bowl in history. MIKE WATERMAN President, Greater Houston Convention and Visitors Bureau By far the biggest winner was Houston! Our global exposure and the estimated economic impact of just shy or $350 million, coupled with all of the development prior to the Super Bowl has set us on a new trajectory! We hosted 3 major client events post Super Bowl and welcomed over 1,000 new meeting planners to Houston, 2017 KEY ACCOMPLISHMENTS many for the first time. CONVENTION AND MEETING We hosted and ultimately weathered a remarkable storm in 802,859 ROOM NIGHTS BOOKED Harvey – a storm that brought out our true character and showed the world what taking care of each other looks like. ROOM NIGHTS BOOKED THROUGH 365,578 INTERNATIONAL LEISURE AND REUNIONS Then our very own Astros showed the world what hard work, true grit and determination can do for a city and ultimately a VISITORS THROUGH THE VISIT HOUSTON champion! 7.8M NETWORK OF WEBSITES Finally, I am pleased to report, for the third consecutive year, MEMBERS ADDED TO THE CITY’S LARGEST your sales and event teams broke another convention sales 179 NETWORK OF HOSPITALITY BUSINESSES record and booked over 800,000 group rooms. A 46% jump from their 2015 goals. A truly amazing team effort! GENERATED FOR LOCAL ECONOMY THROUGH FILM AND COMMERCIAL PROJECTS $47M The team is motivated and excited to continue the momentum. Our 2018 is shaping up to be another amazing year. 2018 has more group rooms on the books than what we ended with in 2017, with Super Bowl and World Series in that number. CITY OFFICIALS FROM THE CHAIR Mayor Sylvester Turner Dear Members, legislators, made public statements, responded to media, and Controller we ultimately helped make a difference. We must continue Chris Brown These are great times for Houston! After a record-breaking to advocate and add our collective voice to those types of year, the extraordinary attractions and talents of this city have discussions that could be good for or detrimental to hospitality City Council been seen around the world. Keeping with this momentum, and travel in our state and of course Houston. District A - Brenda Stardig we continue to improve deliverables to our members in a District B - Jerry Davis number of ways, including launching Visit Houston’s AR We understand the value of tourism and travel to our local District C - Ellen Cohen browser (the first augmented reality CVB tool in the US), economy. We help create the jobs and pump dollars into District D - Dwight Boykins bolstering partnerships and driving economic success with our city. The GHCVB remains a critical driver to ensuring District E - Dave Martin events like Comicpalooza, and changing the face of consumer Houston’s growth as a travel and tourism destination. District F - Steve Le interaction through the new Marketplace Experience. District G - Greg Travis My thanks to each one of you for all you have done to make District H - Karla Cisneros Houston has also shown the world resilience, strength and our organization stronger and even more relevant in 2017. District I - Robert Gallegos innovation, so too must the GHCVB. The time is now. So I District J - Mike Laster challenge every member, including my fellow board members, I look forward to your commitment to work together as we District K - Larry Green to join me in bringing at least 3 new members this year to the continue to break records for Houston and make 2018 another At-Large 1 - Mike Knox GHCVB. successful year for the GHCVB. At-Large 2 - David Robinson At-Large 3 - Michael Kubosh To that end, as a CVB, we must continue to position Houston At-Large 4 - Amanda Edwards as the best place in the world for leisure and business At-Large 5 - Jack Christie travelers. Our role in doing this continues to evolve and develop. We are an important and necessary voice to County Judge advocate for the hospitality, tourism and travel industry. We DEAN R. GLADDEN Ed Emmett have been on the leading edge of making sure everyone Chair, Board of Directors knows Houston is open for business and welcomes everyone! Greater Houston Convention and Visitors Bureau Commissioners Precinct 1 - Rodney Ellis Last year, when the “bathroom bill” was introduced in the Precinct 2 - Jack Morman state legislature, we were at the forefront of the discussion Precinct 3 - Steve Radack over how it would impact the tourism industry. We met with Precinct 4 - R. Jack Cagle With robust international influences from a diverse population, the sprawling metropolis offers plenty of diverse neighborhoods to explore, along with exotic cuisines, of-the-moment boutiques, and innovative art offerings. Truly, H-town radiates a supersize mix of high style and downhome charm. Vogue Beyond the Super Bowl: Where to Eat Global and Shop Local in Houston 2017 EXECUTIVE COMMITTEE 2017 BOARD OF DIRECTORS CHAIR MEMBERS AT LARGE HARRIS COUNTY SPORTS & CONVENTION The Honorable Julie Farr Alfredo Matos Linda Toyota Don Jordan Donald McGregor, Jr. DEAN R. GLADDEN SCOTT AUSTIN CORPORATION (NRG PARK) Sylvester Turner Houston Museum District Wyndham Hotel - Houston Community College Jordan Capital Management McGregor Companies Alley Theatre American Liberty Hospitality, Inc. MARK MILLER Mayor - City of Houston Association Medical Center Jackie Traywick Dr. Kase Lawal Jim Mills The Honorable John Ferrari Chris Miller Central Houston, Inc. CAMAC International Corp. Cherry Pie Hospitality, LLC Ed Emmett AFC Transportation Wyndham Houston West Downtown Redevelopment Carole Look Robert Sakowitz CHAIR-ELECT HELEN PERRONE BONSALL County Judge - Harris County William Fitch Energy Corridor Authority, Houston Downtown Jim McIngvale Hazak, Inc. TOM SEGESTA DoubleTree by Hilton Houston Hobby Airport HOTEL & LODGING ASSOCIATION OF Kyle Ariza Staging Solutions, Inc. Mark Miller Management District Gallery Furniture Milton L. Scott Four Seasons Hotel GREATER HOUSTON (PRESIDENT) Hotel & Lodging Assn. of Terence H. Fontaine Harris County Sports & Luther Villagomez Robert McNair The Tagos Group, LLC TERENCE H. FONTAINE STEPHANIE HAYNES Greater Houston Metropolitan Transit Convention Corporation George R. Brown Houston Texans Marshall Tyndall SECRETARY Metropolitan Transit Authority of Harris County Scott Austin Authority of Harris County (NRG Park) Convention Center John L. Nau, III Chris K. Wilmot American Liberty Mike Giangrosso John P. Moore Mike Waterman Silver Eagle Distributors, L.P. Glory Infrastructure, Inc. SCOT COTTON Hospitality, Inc. Spring Hill Suites by Marriott Greater Houston Greater Houston Convention Dan Nip Mark Yanke Marriott Marquis Houston ROBERT W. HARVEY HOTELIERS Philamena Baird Dean R. Gladden Restaurant Assn. and Visitors Bureau Global Century Development LLC Hotel Emma Greater Houston Partnership KYLE ARIZA Houston Arts Alliance Alley Theatre Wade Mark Morehead Denise O’Connell TREASURER Hotel & Lodging Assn. of Greater Houston Alan D. Bergeron Robert W. Harvey Houston Marathon Joel Osteen JOHN JOHNSON JOHN KEELING Bergeron Mgmt. Services Greater Houston Partnership Committee, Inc. CHAIR EMERITUS Lakewood Church Silver Eagle Distributors Valencia Group JACQUES D’ROVENCOURT Susan Bischoff Tom Harwell Laura G. Murillo Donald J Henderson Chris Pappas Susan Bischoff Community Sheraton Brookhollow Houston Hispanic Chamber DJH Consulting, LLC Pappas Restaurants, Inc. Hilton Americas-Houston Marketing Stephanie Haynes of Commerce Arthur L. Schechter PRESIDENT, GREATER HOUSTON REGINALD L. MARTIN, JR. Helen Perrone Bonsall Hotel & Lodging Assn. of Tom Netting The Arthur Schechter Group CONVENTION AND VISITORS BUREAU Lemond Kitchen CHRIS MILLER DoubleTree by Hilton Greater Houston Hyatt Regency Houston LIFETIME DIRECTORS Jack Sweeney MIKE WATERMAN Wyndham Houston West Energy Corridor Houston Hobby Melissa D. Hensley Kevin O’Brien Sandy Hulver The Houston Chronicle TOM NETTING Galen Cobb NRG Energy Freeman Hospitality Consultant IMMEDIATE PAST CHAIR Hyatt Regency Houston Halliburton Janet Hobby Sharon M.
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