INTRODUCING THE FRISCO FIGHTERS The Frisco Fighters indoor football team is the only professional football team playing in football-rabid Frisco, Texas – or, as we refer to it, Sports City U.S.A. The Fighters are members of the , the longest-running indoor football league in the United States. The Fighters’ inaugural season kicks o in March 2021 at in Frisco.

ABOUT THE INDOOR FOOTBALL LEAGUE ABOUT COMERICA CENTER

The Indoor Football League enters its 13th season in 2021 and Home of the Frisco Fighters, Comerica Center is a is the longest running professional indoor football league in multi-purpose sports and entertainment venue at the corner the United States. Featuring the world’s best indoor football of the Dallas North Tollway and Gaylord Parkway. It is the players, the IFL consists of 13 teams in 2021, with 2 additional home practice facility and includes the Executive O ices of markets currently set to play in 2022. In addition to Frisco, the NHL’s , and is the home of the , some of the premier IFL markets include Phoenix, San Diego, the NBA G League a iliate of the . In addition Oakland, Columbus (OH), and Green Bay. to sports, Comerica Center hosts concerts, family shows, graduation ceremonies, corporate events and many other forms of live entertainment. The venue seats more than 5,000 people for Fighters football with three areas of premium seating and has two 1,000-space parking garages on-site. FRISCO – YOUR CUSTOMERS & PROSPECTS CALL IT HOME

Frisco, Texas, is ground zero for sports in the U.S. This booming metropolis has earned its well-deserved reputation as Sports City U.S.A. through the vision of city leaders determined to establish a premium quality of life for its residents, corporations, and visitors.

Since the early 2000s, Frisco’s population has quadrupled, bringing young, a luent, and well-educated families to town. More than a third of residents are under 18.

Fans of all kinds cheer on their teams in Frisco. Professional sports teams that call Frisco home include the (NFL), Dallas Stars (NHL), FC Dallas (MLS), Texas Legends (NBA G-League, a iliate of the Dallas Mavericks), and Frisco RoughRiders (MiLB). But that’s not all. Frisco is also the new home to the PGA Tour and other national and international athletic organizations, world-class facilities, prestigious sports medicine and rehabilitation centers, and an emerging e-Sports community. Frisco is the ultimate sports destination; in fact, Men’s Journal recently described Frisco as the ‘Best Place to Raise an Athlete.’

In addition to sports, Frisco is known for exemplary schools, pristine parks, destination dining and retail, and outstanding family entertainment. The city is also a magnet for a skilled workforce that is contributing to Frisco's rapid annual residential growth-rate of more than five percent. FRISCO ACCOLADES • The Best Places to Live in America (#1) – Money Magazine – 2018 • Safest Cities in America (#6) – Smart Asset – 2018 • Fastest Growing City in the Country (#1) – U.S. Census Bureau – 2017 • The Best Place to Raise a Family in Texas (#2) - smartasset.com - June 2017 • Best Cities to Start a Family (#1) - lendedu.com - February 2017 COMMITTED TO FRISCO Frisco Fighters owner Steve Germain and his family -- wife Kim, along with their children Jessica, Austin, and Zach -- have been commied to the indoor football game for many years, as owners and as major sponsors of the indoor football team in Columbus, OH, they are no strangers to professional sports and entertainment, the Germain family has also owned stakes in NASCAR teams and has been involved in naming rights of arenas and entertainment venues.

Frisco could not ask for a beer family or an ownership group that cares as much about the indoor football game than the Germains. Their enthusiasm for the sport is refreshing and they are a commied ownership group with a vision of making indoor football in Frisco a huge success now and for the long haul.

“We are super excited about doing business in Frisco, Texas,” said Jessica Germain. “We literally could have placed this team in any city in the country and we chose Frisco because of its people, its reputation as Sports City U.S.A., and just because there is so much excitement and energy in and around the city. Frisco is a spectacular area and the people of Frisco deserve this exciting sport.” DID YOU KNOW? As a good faith gesture to the fans of indoor football in the Frisco market, Steve Germain and his family have o ered to make whole all season ticket holders of the previous indoor team in Frisco that ceased operations in 2019. The Fighters will provide season tickets to the 2021 Fighters season at no cost to those season ticket holders of the 2019 Texas Revolution team.

“This is something that we feel very strongly about,” said Steve Germain. “Certainly making these fans whole is not our responsibility and we have no ties to the previous team or ownership group, but we do believe in doing what’s right, and what’s right in this instance is reaching out to those fans who did not receive value for the support they showed the previous team. We want nothing more than to convert them to Frisco Fighters fans and earn their trust in our great organization.” COMMITTED TO EXCELLENCE The Frisco Fighters didn't waste any time making a splash in their new league. The Fighters made no bones about their readiness to com- pete, hiring the hands-down best coaching sta in the league.

The Fighters' star-studded coaching sta is led by Head Coach Clint Dolezel, the 2019 League Coach of the Year and former head coach of the AFL’s Dallas Vigilantes. Dolezel, a native of Robinson, TX, and a Hall of Fame at the former East Texas State University (now known as Texas A&M-Commerce), may be best known as one of the most prolific players in the history of the AFL, which included a record-seing stint as the quarterback of the .

Joining Dolezel’s coaching sta is Assistant Head Coach and Director of Player Personnel Dave Ewart. Ewart is one of the most heralded coaches in the indoor game, earning three AFL championship rings during his more than 20 years in the game. Along with the veteran coaches will be two of the most successful AFL players from recent years – O ensive Coordinator and Defensive Backs and Special Teams Coach . Raudabaugh, a former AFL MVP and O ensive Player of the Year who twice quarter- backed the to AFL championships under Dolezel’s tutelage, enters his first season of coaching, as does Romain, who in 2019 was named the AFL’s Defensive Player of the Year and Defensive Back of the Year with the Soul.

In all, the Fighters’ coaching sta has a combined 10 ArenaBowl championship rings. Dolezel is one of only two coaches to ever earn the AFL’s Coach of the Year award three times. Ewart, who was a finalist for the AFL’s Assistant Coach of the Year award in 2019 aer helping to build the Albany Empire roster and lead the team to the ArenaBowl championship, earned Assistant Coach of the Year honors during his one season as assistant head coach of the of the NAL. Raudabaugh and Romain have also both added All-AFL honors on numerous occasions to go along with their Player of the Year honors.

At each home game the Fighters will recognize a local military hero. Become the presenting sponsor of this promotion and have a significant presence during one of the most memorable moments of the night. WHY THE FIGHTERS? A SALUTE TO OUR MILITARY! The Frisco Fighters. The team name proudly boasts the name of the booming city the team calls home, while also paying homage to the North Texas region’s innovative leadership in the country’s aviation and military defense industries. The team identity represents the amazing city of Frisco and the region in a unique way. Frisco continues to grow and innovate at a rapid pace, as do the 900 or so North Texas companies that make up the thriving local aviation and aeronautics industries.

Texas’ aerospace and aviation labor force is one of the largest in the nation, directly employing more than 135,000 workers. From the B-24 Liberators and the B-32 Dominators during World War II to the more recent F-22 Raptors and F-35 Lightning II fleet, these are just a few of the types of military planes and jets built in North Texas.

The Fighters also intend to partner with and support various North Texas military organizations and installations as it grows roots within the area, including saluting local Frisco military heroes at each home game.

“We’re excited to welcome the Frisco Fighters to our city,” said Frisco Mayor Je Cheney. “As Sports City U.S.A., we’re already the home (or future home) of seven professional sports organizations, so it’s no surprise the Frisco Fighters chose our community to kick o their inaugural season. Frisco is also a community focused on showcasing the great works, service, and contributions of our veterans, so we applaud the Frisco Fighters’ commitment to highlighting local military heroes during games.” FRISCO FIGHTERS FAN SNAPSHOT

Frisco Fighters fans tend to be Frisco Fighters fans mostly reside in Frisco Fighters fans tend to be more families with children, followed by Frisco, Plano, McKinney, and Lile Elm, a luent than average, with most living young adults who live and work in but there are season ticket holders in dual income households the area spread throughout the Metroplex

More than 75% of Frisco Fighters fans Frisco Fighters fans are highly loyal to 40+% of Frisco Fighters fans are more are more likely than the market the brands and companies that likely than the market average to average to spend $40,000+ on a new support their team and a large have dined at a QSR 10+ times in the vehicle next year majority would sample or make buying past month decisions based on that they saw or heard at Frisco Fighters games ENGAGING THE FAN WITH YOUR BRAND PREMIER BRANDING OPPORTUNITIES By partnering with the Frisco Fighters, your brand will be positioned prominently in within the Frisco community. Whether in person at Comerica Center, during our game broadcasts, at community events, or through the numerous media channels within which we will promote the team and our partners, your brand will stand out as one that not only supports the home team, but also one that helps foster an environment whereby football fans and Frisco families can enthusiastically demonstrate their Frisco pride.

The following pages describe some of the various opportunities whereby your brand can be promoted during games, in the media, and during Frisco Fighters events. We also o er several other premium opportunities that will o er pronounced exposure across these branding assets. Those premium opportunities include:

• Inaugural Season Presenting Sponsor • Field Naming Rights Inside Comerica Center • Dance Team Presenting Sponsor • Comerica Arena Party Zone Sponsor • Ticket Back Sponsor • Community Engagement Partners BRANDING OPPORTUNITIES

DASHER BOARDS

Thousands of Frisco Fighters fans will view your company’s ad or logo on 15’ x 4’ signs that surround the playing field inside Comerica Center. Dashers stand out inside the arena and look great on television to those watching the game or just catching the highlights on the local news. Your company’s branding will also show up in the newspaper and on the Internet as backgrounds of action shots from the game.

FIELD TURF LOGOS

Put your business center stage by making your company a part of the Frisco Fighters indoor football field system. All eyes will be on your company’s logo during the game, as thousands of fans in the arena and those watching on TV will be staring down at your logo during all Fighters home games. BRANDING OPPORTUNITIES

GAME BALL SPONSOR

When the football goes into the stands on an errant throw, a touchdown celebration, or a kick, Frisco Fighters fans are allowed to keep the balls. Thus, placing your branding on the Frisco Fighters game balls provide a tremendous branding opportunity on one of the most valuable pieces of game inventory (we also sell them as merchandise). The game balls are keepsakes for fans of all ages who will cherish the memories (and your brand) for years to come.

TICKET BACK SPONSOR

Every fan entering Comerica Center for every game will have a ticket, so by including your branding and a special o er on the backs of the Fighters game tickets, your company is literally taking advantage of the only to get your branding in the hands of every Frisco Fighters fan at every game. BRANDING OPPORTUNITIES

JERSEY PATCH / HELMET DECAL

Place your company’s logo on the game day uniform of the Frisco Fighters. Your company will stand out as a loyal Fighters supporter while geing tons of brand exposure in the process. Your company’s logo will be seen during all Fighters home and away games, in media coverage and televised broadcasts, and during public appearances by the team. Logos can be placed on the front of the team’s jerseys, on the back of the helmets, and on the coaches’ game day polos.

IN-GAME PROMOTIONS

The right in-game promotion can be just as memorable for fans as the game itself. Businesses across the country use professional sports to promote their products and services, and what beer way to do that than by being integrated into the Frisco Fighters’ game day presentation? The Fighters o er exciting and unique promotional opportunities that focus on fan interaction and are designed to spotlight your business for 60 seconds to two minutes before a captive audience of thousands of Fighters fans. In-game promotions are designed to promote visibility, support drive-to-retail programs or bounce-back opportunities, integrate partners’ brands, and increase overall awareness. BRANDING OPPORTUNITIES

GAME SPONSORSHIP

Position your company as a true Frisco Fighters partner by becoming the presenting sponsor of one of eight Frisco Fighters home games. Your company’s branding marks will be included in all Fighters advertising, marketing, and promotional e orts for that game, in addition to inclusion in dynamic in-arena giveaways and promotions on game day. Your brand will be featured throughout the entire event and all of the promotion and advertising leading up to the event, aligning your company with one of the most dynamic sports brands in the market. ELECTRONIC SIGNAGE AND PROMOTION

Comerica Center o ers outstanding and unique ways to feature your company’s logos and branding marks electronically, from the HD video boards to the scoreboards. We can also run :30-second commercial spots and other pre-produced advertising and promotional features to ensure thousands of impressions each game. BRANDING OPPORTUNITIES

GAME BROADCASTS

Frisco Fighters broadcasts o er outstanding opportunities to promote your company to thousands of fans listening and watching in the comfort of their own homes or while driving in their cars. Take advantage of a variety of advertising opportunities, from the traditional :30 second spots to unique universal elements during the broadcasts. Advertising on Fighters broadcasts allows for flexible and creative promotional opportunities for you and your business.

IN-ARENA EXPERIENCES

Not all of the game day promotional opportunities occur on the field. Promote your products and services to thousands of Frisco Fighters fans as they enter the arena and when they visit the many concessions areas inside the Comerica Center by manning a kiosk or informational table. These kiosks allow for one-on-one interaction with potential new customers and also provide great opportunities for giveaways and unique promotions. These strategically-placed marketing machines represent a staging area for product demonstrations and sampling. BRANDING OPPORTUNITIES

BOMBSHELLS DANCE TEAM

Become the exclusive presenting sponsor of the Bombshells dance team and be a part of the hoest dance team in indoor football. The Bombshells not only perform during games, but they also serve as ambassadors of the team, making numerous promotional appearances throughout Frisco and the Dallas-Ft. Worth metroplex. Align your company with these vivacious ladies and your brand will certainly become the center of aention.

PROMOTIONAL APPEARANCES

Let the Frisco Fighters help bring new customers directly to your place of business. During the season, Fighters players, coaches, and dancers will participate in numerous highly successful promotional appearances at businesses throughout the region, aracting not only curious fans but also valuable media aention. See why indoor football is considered the most fan-friendly sport in North America as we bring one-on-one interaction with our fans to a whole new level, all at your retail location or place of business. BRANDING OPPORTUNITIES

PROMOTIONAL GIVEAWAYS

During the season, the Frisco Fighters will produce numerous promotional giveaways to be distributed during games and at local promotional appearances. From posters to t-shirts, caps to key chains, these trinkets not only help promote the Fighters brand, but they also help to engage your brand with our fan base. Help promote your company by including your branding marks on these free giveaways sure to make it into the homes and o ices of fans throughout the region.

MARKETING MATERIALS

The Frisco Fighters produce tens of thousands of pieces of marketing and advertising materials each season, including game posters, schedule posters, pocket schedules, schedule magnets, and print ads that are distributed to homes and business throughout the metroplex and which show up in newspapers, magazines, and other printed mediums across the region. Cross-promote your company with the Fighters and allow the Fighters to become a major part of your company’s marketing arm. BRANDING OPPORTUNITIES

ADDITIONAL OPPORTUNITIES

There are countless ways in which your company can partner with the Frisco Fighters to create unique branding and marketing opportunities that will be seen by thousands of die-hard indoor football fans. In addition to the various opportunities described in this package, many other opportunities exist. Some of those include advertising on Fighters tickets, premium item giveaways at egress and ingress, online banners and promotions, sponsorship of youth football camps and dancer clinics, charity tie-ins, field naming rights, in-game features, and text-to-win promotions, just to name a few. You can also participate in the Fighters’ e orts to help brighten the lives of disadvantaged and ailing children in the metroplex by donating tickets to make it possible for them to come to games on behalf of your company or organization. FAN TUNNEL HALFTIME BENCHWARMERS NATIONAL Be a part of the Fighters PERFORMANCE See the Fighters players ANTHEM player introductions on Show o your unique up close and personal Have all eyes on you the field! High five the talents on our field! This from the bench as they during the O icial players as they head out performance time is warm up! Groups have Pre-Game Show as you or from the locker room perfect for groups of all exclusive access to take your group performs the SPONSOR GROUP (Max 50 participants) sizes looking for exposure, pictures from the bench National Anthem. recognition, and the and be close to the action TICKET OPPORTUNITIES chance to enjoy the fun with the Fighters before environment of a Fighters they take on their game! opponent. Your company or brand can sponsor any of these group ticketing opportunities, providing your brand access and marketing opportunities to the groups that participate in the following game day features.

FIELD OF DREAMS HONORARY ROCK THE HOUSE COLOR GUARD Play where the pros play! CAPTAINS High school or middle Sponsor the honorary Youth football teams have Accompany the team school bands can be a color guard prior to the access to the Fighters captains on the field prior part of the show! Perform game and present our flag Turf prior to the game! to kick o during the during the game to keep during the National ceremonial coin toss. the energy up in the arena Anthem. HOME GAMES PLAYED AT then at halime on the field. BRANDING OPPORTUNITIES

WE WANT YOU TO JOIN OUR TEAM!

For more information on how you can partner with the Frisco Fighters and brand your company with one of the most dynamic sports organizations in the region, please contact us. SLATER FUCHS VICE PRESIDENT OF CORPORATE PARTNERSHIPS CELL 917.841.0729 OFFICE 469.209.6429 EMAIL [email protected]