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M O B Ility M a Nifesto : Transfo Rm in G Th E En Ter Pr MOBILITY MA MOBILITY NI FESTO: FESTO: TR ANS FO RM ING THE ENTERPR THE ING IS E SYBASE, AN SAP COMPANY Corporate Office One Sybase Drive, Dublin, CA 94568-7902 U.S.A. Collateral #L03338 Copyright © 2012 Sybase, an SAP Company. All rights reserved. Sybase and the Sybase logo are trademarks of Sybase, Inc., or its subsidiaries. © indicates registration in the United States of America. SAP and the SAP logo are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other trademarks are the property of their respective owners. Mobility Manifesto_Cover Art_NoV2.indd 1 11/5/11 3:14 PM Mobility Manifesto: Transforming the Enterprise Published by Sybase, an SAP Company One Sybase Drive, Dublin, CA 94568-7902 U.S.A. To order copies of the Mobility Manifesto, or to download the iBook or PDF, go to: www.mobilitymanifesto.com Copyright © 2012 Sybase, an SAP Company. All rights reserved. Sybase and the Sybase logo are trademarks of Sybase, Inc., or its subsidiaries. © indicates registration in the United States of America. SAP and the SAP logo are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other trademarks are the property of their respective owners. Library of Congress Cataloging-in-Publication Data Sybase, an SAP Company Mobility Manifesto: Transforming the Enterprise / edited by Eric Lai p.cm. ISBN 978-0-9832020-9-7 1. Enterprise mobility. 2. Business transformation. 3. Mobile applications. 4. Management. Library of Congress Class and Year: TK5103.2 .H84 2011 Library of Congress Control Number: 2011939073 Printed in the United States of America Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Mobility Manifesto_Cover Art_NoV2.indd 2 11/5/11 3:14 PM ✭✭✭ “Workers expect more in the mobile era: more choices, greater freedom, and empoWering technology at their fingertips. Companies that fail to embrace CONTENTS 04 the new rules of m-business risk losing their PAR T ONE talent, their customers and, eventually, their ability to exist.” STIRRING THE 52 Fear of Failure. PLATFORMS 54 71 MOBILE VANGUARD Know It All: A Checklist for The Prius of Mobility: Hybrid Apps Companies Contemplating the will Drive Enterprises Forward. Great Leap Forward. 06 Universal Declaration of Workers’ 75 At Your Service: Manage your Mobile Rights. Mobile Devices in the Cloud. 08 How Mobile-Savvy Is Your Company? 78 Mobile Apps: To Build or Buy? 14 From Command-and-Control to APPS Unwired: a Timeline from Mainframe 81 to Mobile. 56 Pedal to the Metal: A Dozen Ways PART THREE that Apps Accelerate M-Business. 18 Infamous Last Words. 85 It’s an App, App World. 20 What’s Tired, Unwired in Mobility. TACTICS FOR 87 What’s an Enterprise App Store? 23 The Five Types of Mobile Workers. TRANSFORMATION And Why do I Need One? DEVICES 58 Bringing It On: Employee Devices 92 Acknowledgements. are Flooding the Workplace. PART 26 TWO How to Deal. 61 Yes, Tablets Are As Good as PCs. STRATEGIES Here’s Why. 63 A Helmet and Shorts: Why Secure FOR SUCCESS Email is Not Enough. 65 Mobile Security: Easier. 28 Mobility: Why Here. Why Now. Harder. Different. 34 The Big, Big Opportunity. 68 Going Free Range: How IT is Embracing Consumers – and 48 The Four Elements of Mobility. Vice Versa. Mobility Mobility MANiFESto MANiFESto “Workers’ expect more in the mobile era: more choices, greater freedom, and empoWering technology at their fingertips. Companies that fail to embrace the new rules of m-business risk losing their talent, their customers and, eventually, their ability to exist.” ✭✭✭ STIRRING THE MOBILE VANGUARD UNIVERSAL DECLARATION it manager versus employee. of WoRkeRs’ cio versus line-of-business manager. cto versus developer. This class struggle has defi ned the history 2. MOBILE of enterprise technology. No distinction shall be made on the bring together the corporate and the basis of rank or organization. It is the personal. Whether this device is owned by In the command-and-control era, the inalienable right of every worker to the company or worker, individual data must technocrats held nearly invincible power means of production that will allow him remain inviolable from the employer. RIGHTS over the plebian workers. or her to be good at his job. From the 6. Workers should not settle for inferior, They dictated what software and hard- mailboy to the CEO, in a startup or Fortune inconvenient technologies merely because ware employees would use, and how they 100 corporation, all can benefi t from the they are corporate-sanctioned. Wherever would use it. force-multiplier effect that mobility will it makes sense, mobile workers should be have on their output. empowered to choose their own tools. For The result? Workers shackled to slow, ugly 3. There is more than one route towards in this new age, workers know better what hunks of plastic and metal, their productivity mobility. Companies may issue these helps them run better. dulled, along with their spirits. devices, or they may allow employees 7. Technology alone is not enough. Deep That era is over. Ubiquitous and affordable to bring in their personally-owned transformations, the kind that enable mobile technology is breaking the chains smartphones and tablets. Only in this enterprises to turbocharge output, jump- that bind workers everywhere. way can workers be released from the start revenue growth and leapfrog manacles that restrain them and their THIS UNIVERSAL DECLARATION OF competitors, require a commitment to over- productivity, and bring greater glory to the WORKERS’ MOBILE RIGHTS is a manifesto hauling existing workfl ows and processes. organization. for this new age. This requires support from the highest 4. Employees and organizations must levels of an organization, from managers Join the mobile movement, and become part march toward mobile activation together. who grok what it takes to be on the right of the revolutionary vanguard that helps Whether the device is owned by individual side, rather than the wrong side, of history. transform your organization, according to or company, both parties have a common So rise up, brothers and sisters of the the new rules of this new epoch: interest in ensuring that company data is executive and IT departments! A mobile 1. All workers are born free and equal. It is managed and secure. workforce is only the foundation to a more the tools of past eras that have enslaved 5. At the same time, no employee shall be agile, productive, effi cient and world-class them. Release them from the manacles subjected to arbitrary invasion of his organization. To those who choose the righteous that restrain them and their productivity. privacy. Mobile devices will inevitably path, a glorious mobile revolution for all awaits… Mobility Mobility 06 MANiFESto MANiFESto 07 ✭✭✭ STIRRING THE MOBILE VANGUARD HOW EARLY MOBILE PHONES MOBILE-SAVVY weren’T all ThaT mobile IS YOUR COMPANY? Take this not-serious quiz 1. Do you have a smartphone 4. And IT is aware of all this? 7. Who owns your device/s? or a tablet? Yes. (+10) I do. (+10) to find out. Yes, a smartphone. (+5) What they don’t know won’t hurt them. (+1) My company does. (+5) Yes, a tablet. (+5) Hold on a sec while I go wake them up Are you going to tell IT about the e-mail thing? (-1) Yes, both. (+10) and ask. (-1) No, neither. (+1) 8. If you own it/them, does your company 5. Hypothetically speaking, if IT doesn’t know, pick up any of the costs? 2. If smartphone, how smart is it? what would they do if they found out? No, the cheapskates. (-1) It won the Scripps National Spelling Bee. (+5) Fire me. (-1) Yes, they cover some or all of the purchase Smarter than your genius cousin. (+5) Tighten down the screws on the company price. (+1) Do you mean smart as in intelligent, or smart network. (+5) Yes, they cover some or all of the monthly as in stylish? (+10) Shrug. (+1) service fee. (+5) Not smart. I need an upgrade. (+1) Help me set it up the right way. (+10) Yes, they pay for the whole enchilada. (+10) 3. Can you get your company e-mail on your 6. Can you access enterprise apps from your 9. If you own it, did you get to choose the device/s? mobile device/s? device you wanted, or did you have to pick Of course. (+10) That’s what makes it/them so useful. (+10) from a list? My choice (+10) Of course not. It’s against company policy. (+5) Ha! That’ll be the day. (+1) Picked exactly what I wanted from a list. (+5) (Ahem.) No. (+1) If by “access” you mean “look at, like a child Picked the least of several evils from a list. (+1) Did someone tell you to ask me that? (-1) outside the window of a candy store” then yes. If you mean “actually use,” then no. (+5) I got what I wanted, and then pretended like Again, did someone tell you to ask me this? (-1) I didn’t know there was a list. (-1) Mobility Mobility 08 MANiFESto MANiFESto 09 ✭✭✭ STIRRING THE MOBILE VANGUARD 16. From the following list, select all the 18. When your device goes on the fritz, you: places where you’ve done work from your “Accidentally” break it so you can get a new mobile. one on the company’s dime.
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