Industry Overview
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INDUSTRY OVERVIEW Stock exchanges to some extent play an important role as indicators, reflecting the performance of the country‟s economic state of health. Stock market is a place where securities are bought and sold. It is exposed to a high degree of volatility; prices fluctuate within minutes and are determined by the demand and supply of stocks at a given time. Stock brokers are the ones who buy and sell securities on behalf of individuals and institutions for some commission. The Securities and Exchange Board of India (SEBI) is the authorized body, which regulates the operations of stock exchanges, banks and other financial institutions. The past performances in the capital markets especially the securities scam by „Harshad Mehta‟ has led to tightening of the operations by SEBI. In addition the international trading and investment exposure has made it imperative to better operational efficiency. With the view to improve, discipline and bring greater transparency in this sector, constant efforts are being made and to a certain extent improvements have been made. Sharekhan Limited Page 1 HISTORY HISTORY OF THE STOCK BROKING INDUSTRY Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87). At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. Sharekhan Limited Page 2 ABOUT SHAREKHAN COMPANY INTRODUCTION Sharekhan is stock broking company. Share Khan comes under retail arm of SSKI (Shripal Sevantilal Kantilal Ishwarlal) investors Services Pvt. Ltd. offers World-class facilities for buying and selling Shares on BSE and NSE, Demate Services (DP) Derivatives (F&O). SSKI group also comprises of Institutional broking and Corporate Finance. Sharekhan does not claim expertise in too many things. Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is something that is spoken with years of focused learning and experience in the stock markets. And these beliefs are reflected in everything Sharekhan does for you! Those of you who feel comfortable dealing with a human being and would rather visit a brick-and-mortar outlet than talk to a PC, you'd be glad to know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the country. In fact Sharekhan runs India's largest chain of share shops with over hundred outlets in more than 80 cities! What's a share shop? How do you locate a share shop in your city? Sharekhan is 80 years old company which is started online in the year 2000 & it is the first company who started online in 1984 they ventured into institutional broking& corporate finance. They have 14 branches, 400 franchises also having 466 shops in 210 cities. In Rajkot branch daily dealing Rs.16 crore & 400 crore daily dealing all over India. Almost 4000 employees and 100000 trading customers SSKI named its online division as SHARE KHAN and it is into retail Broking Sharekhan Limited Page 3 The business of the company overhauled 4 years ago on February 8, 2000. It acts as a discount brokerage house to a full service investment solutions provider It has a 150 member strong team. It has specialized research product for the small investors and day traders Largest chain of share shops, 103 Franchisees & 17 Branches across India. It has $25m/trades every day. Leading player today with 20% market share Over 8000 online clients The site was also launched on February 8, 2000 and named it as www.sharekhan.com The Speed Trade account of share khan is the next generation technology product launched on April 17, 2002 SpeedTradePlus was launched on October 28, 2002 for trading in Derivatives It offers its customers with the trade execution facilities on the NSE, for cash as well as derivatives, depository services Ensures convenience in trading experience: Share Khan‟s trading services are designed to offer an easy, hassle free trading experience, whether trading is done daily or occasionally. The customer will be entitled to a host of value added services, in the investment process depending on his investing style and frequency. And offers a suite of products and services, providing the customer with a multi-channel access to the stock markets. Sharekhan Limited Page 4 It gives advice based on extensive research to its customers and provides them with relevant and updated information to help him make informed about his investment decisions. Share khan offers its customers the convenience of a broker-DP. It helps the customer meet his pay-in obligations on time thereby reducing the possibility of auctions. The company believes in flexibility and therefore allows accepting late instructions without any extra charge. And execute the instruction immediately on receiving it and thereafter the customer can view his updated account statement on Internet. Sharekhan Depository Services offers demat services to individual and corporate investors. It has a team of professionals and the latest technological expertise dedicated exclusively to their demat department. A customer can avail of Demat \ Remat, Repurchase, Pledge, Transmission facilities at any of the Share khan branches and business partners outlets. Sharekhan Limited Page 5 CURRENT POSITION VISION To empower the investor with quality advice and superior service to help him take better investment decisions. We believe that our growth depends on client satisfaction. MISSION To provide the best customer service and product innovation tuned to diverse needs of clientele Continuous up-gradation with changing technology, while maintaining human values. Respond to progressive globalization and achieving international standard. Efficiency and effectiveness built on ethical practices. CORE VALUE Customer satisfaction through . Providing quality service effectively and efficiently . “Smile, it enhances your face value ” is a service quality stressed on periodic customer service Audits Maximization of stakeholder value Success through Teamwork, integrity and People Sharekhan Limited Page 6 MARKET COVERAGE Ground Network – Largest in India 122 Franchisees and 28 branches • Covers 82 cities in 17 states across India • Trade execution facility on BSE and NSE for Cash as well as Derivatives • Depository/Demat account services • Personalized Sharekhan research advice • Uniform service standards Sharekhan Limited Page 7 SEVEN P‟S OF SHAREKHAN PRODUCT Product Variety Share khan offers 3 types of online trading accounts for its customers specially designed according to their volume in share trading. Those 3 varieties are: Classic- for retail investors Speed Trade: for high net worth investors with large and active equity portfolio who need to monitor and action swiftly Speed trade Plus- for high net worth investors dealing in derivative market. Quality User Friendly, attractive & colorful Website Design The website of Share khan namely www.sharekhan.com has been specially designed to facilitate its users to buy and sell shares in an instant at anytime and from anywhere they like. The site is user friendly allowing even a layman to easily operate without any hassles. Features: Share khan‟s product comes with the following features: Trade execution in a fraction of a second! Single Screen Trading Terminal Real time streaming quotes. Price watch on any number of scripts. Hot keys similar to Brokers Terminal. Customized Alerts based on Multiple Parameters. Back up Facility to place trades on Direct Phone Lines. Sharekhan Limited Page 8 Intraday charts, updated live, tick-by-tick. Instant Order\ Trade Confirmation in the same window Live margin, position, marked to market profit & loss report. Competitive Brokerage Flexibility to customize screen layout and setting Facility to customize any number of portfolios & watch lists Facility to cancel all pending orders at one click Facility to square off all transactions at one click Top Gainers, Top Losers, and Most Active, updated live. Index information; index chart, index stock information live. Market depth, i.e. Best 5 bids and offers, updated live for all scripts Online access to both accounts and DP Live updated Order and Trade Book. Details of pending executed and rejected orders. Online access to Customer Service 128 - Bit super safe encryption. Facility to place after market orders Online fund transfer facility from leading Banks Online intra-day technical calls Exhaustive database of over 2000 companies Historical charts and technical analysis tools Last but not the least, ideas that help you to make money!!! Sharekhan Limited Page 9 Brand Name The company as a whole in its offline business has named itself as SSKI Securities Pvt.