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Strong Track Record of Acquisitions to Accelerate Global Business

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Strong Track Record of Acquisitions to Accelerate Global Business ietnam B o V eve siC ra p ge e P C y o r ., o t L n 2013 t d u . S ibena Sunt Strategy Overseas e R ory ad G z ro co u u p L 2013 y Garuda G tor ro un up Strong Track Record of S 2011 Acquisitions to Accelerate chwepp Global Business Expansion na S es gi Gr n ou ra p O Our first step toward overseas expansion was the acquisition in 2009 1980 of PepCom Industries, Inc., a Pepsi bottler in the United States. Then in 1990, we established a foothold in the Asian market by acquiring Cerebos Pacific Limited (the Cerebos Group). In 2009, we went on to acquire the Frucor Group, which owns V, g Vent cor Grou a popular energy drink brand in Australia and New Zealand, and ttlin ure Fru p o s B G the Orangina Schweppes Group, which has a strong operating si ro p u e p base in Europe. P 1999 2009 On December 31, 2013, we acquired the two brands Lucozade and Ribena in the United Kingdom (the Lucozade Ribena Suntory Group). We have rapidly expanded our business foundations overseas as we prepare to become a leading player in the global soft drink industry. rebos Grou Ce p 1990 du In strie om s, C I p n c Sales (Overseas) EBITDA (Overseas) e . P M&A Track Record Billions of yen Billions of yen 574.1 97.2 Europe 535.0 1980 84.4 Asia Oceania 404.5 64.7 Americas 303.4 51.5 2012 2013 2014 2015 2012 2013 2014 2015 26 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 27 Strategy Overseas Europe In 2015, we actively expanded our marketing As for our business performance in Europe, net Soft Drink Market Share in France Soft Drink Market Share in activities in Europe, focusing primarily on core sales were ¥254.2 billion, a 0.9% decrease, and by Category* the United Kingdom by Category* brands, including Orangina, Oasis, Schweppes, segment profit was ¥44.0 billion, up 11.3%. % % Lucozade, and Ribena. In France, we revamped In 2016, we anticipate rising social concern Other Other 0.9 Bottled Water brand communication through such means as over sugar intake in addition to a continually fierce 11.6 Sports Drinks 2.1 18.9 Bottled Water Sports Drinks conducting new advertising campaigns for Orangina. competitive business environment. Amid these condi- 32.3 Energy Drinks 0.3 13.0 Cola In Spain, sales in the on-premise market, on which tions, the SBF Group will strengthen its marketing Carbonates we have focused our efforts, continued to be solid, investment in the core brands of Orangina, Oasis, Juice 2015 2015 19.9 28.5 Cola primarily for Schweppes. In the United Kingdom, we Schweppes, Lucozade, and Ribena. At the same Carbonates Juice Non-Cola 21.0 26.2 continued to take initiatives to strengthen our time, we will work to increase sales through the Carbonates 12.3 brands, such as introducing new products for the introduction of new products in expanding product Non-Cola Carbonates Concentrates 6.6 Lucozade brand and aggressively carrying out categories and further acceleration of initiatives in 6.3 marketing activities. Further, with the aim of accel- on-premise channels. * Source: Euromonitor 2016, Off-trade Value RSP * Source: Euromonitor 2016, Off-trade Value RSP erating growth in Europe overall, we continued to We will also strive to reinforce business foundation make strides in reducing costs, optimizing our in core regions of Africa. business foundation, and creating synergies. Business Area Oasis Lucozade Schweppes Ribena Orangina 28 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 29 Strategy Overseas Asia In 2015, although the unstable economic environ- we will concentrate on implementing marketing Soft Drink Market Share in Vietnam Soft Drink Market Share in Indonesia ment in Asia continued to have an impact on busi- activities for BRAND’S Essence of Chicken as we by Category* by Category* ness performance, we made efforts to strengthen work to revitalize the brand. We will also bolster % % Bottled Water our business foundation in each country and region initiatives targeting new markets. For the soft drink Other Bottled Water 4.5 5.1 Other 8.4 31.8 we operate in and engaged in marketing activities business, we will redevelop our sales structure and Sports Drinks 7.5 Energy Drinks Cola centered on our core brands. For the health foods marketing strategy in Indonesia. In Vietnam, where Carbonates 16.9 Energy Drinks 7.7 business, we engaged in a promotion in Thailand our business is continuously growing, we will work 3.9 that commemorated the 180th year since the to introduce new products and promote the 2015 Non-Cola 2015 Carbonates RTD Tea Cola launch of BRAND’S Essence of Chicken. In the soft Suntory brand. We will also engage in initiatives to 14.8 22.5 Carbonates 4.4 drink business, the severe business environment strengthen our business foundation, including pro- RTD Tea 41.1 Juice Non-Cola continued in certain areas due to the impact of an duction structures, as we aim to further accelerate 9.9 Concentrates Carbonates 10.3 economic slowdown in Indonesia and other factors. growth. In such countries as Malaysia, we will con- 11.2 In Vietnam, we took initiatives to expand the sales tinue to maintain our focus on Ribena and Lucozade * Source: Euromonitor 2016, Off-trade Value RSP * Source: Euromonitor 2016, Off-trade Value RSP area for Suntory brands, in addition to PepsiCo and work to expand our businesses. brand products, and strengthened manufacturing systems by increasing production lines. In doing so, Suntory brand TEA+ Oolong Tea posted significant sales growth. Also, sales were favorable in such countries as Malaysia, where we established a new sales structure. As a result, net sales in Asia were ¥180.5 billion, up 16.8%, and segment profit was ¥13.6 billion, up 30.4%. In 2016, despite continued concerns of a slump in the TEA+ Oolong Tea economic growth of BRAND'S Essence C.C.Lemon MYTEA Oolong Tea emerging nations, we of Chicken will focus efforts on core brands and work to solidify our position in the markets of Southeast Asia. In the Business Area health foods business, Okky Sting 30 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 31 Strategy Overseas Oceania Strategy Overseas Americas In 2015, in addition to revitalizing its leading In 2016, we anticipate competition will continue In 2015, we worked to further strengthen sales of In 2016, we will take steps to maintain our energy drink V, the Frucor Group worked to expand to intensify in Oceania. However, in addition to PepsiCo brand products in the Americas, primarily in solid position in the carbonated beverage category, sales in Oceania by introducing new products and continuing to reinforce markets for energy drink V the state of North Carolina, and made improve- and we will also concentrate our efforts in the actively conducting marketing activities for Suntory and Suntory brand OVI, we will make concerted ments in business efficiency through efforts to inte- non-carbonated beverage category. While working brand OVI. As a result, net sales were ¥45.6 billion, efforts to develop new products, expand our pro- grate distribution bases and other initiatives. to increase sales through the introduction of such a 2.6% increase, and segment profit was ¥5.9 duction foundation, and reduce costs. While there was a trend in exchange rates of new products as OVI, a hydration jointly developed billion, a 4.8% rise. a depreciating yen and an appreciating U.S. dollar, by the SBF Group and the Frucor Group, we will net sales were ¥93.7 billion, up 17.8%, and segment take initiatives to improve business efficiency profit was ¥10.5 billion, up 19.1%. through the integration of distribution bases and other measures. Soft Drink Market Share in Soft Drink Market Share in New Zealand by Category* the United States by Category* % % Other 1.5 Bottled Water Other 9.7 Bottled Water Sports Drinks 5.2 12.3 Sports Drinks 7.0 19.2 Energy Drinks 15.0 Cola Energy Drinks Cola Carbonates 10.2 Carbonates 2015 28.1 2015 17.2 Juice 17.1 Juice Non-Cola Non-Cola OVI V 16.0 Pepsi Nature's Twist Carbonates Carbonates 16.6 20.7 Concentrates 4.2 * ‌Source: Euromonitor 2016, Off-trade Value RSP * Source: Euromonitor 2016, Off-trade Value RSP 32 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 SUNTORY BEVERAGE & FOOD LIMITED ANNUAL REPORT 2015 33.
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