Billionaire Conservative Offers Rare Look at His Giving, Politics

Home , Bradley Tusk, Chelsea Market, Conquest Advisory, Down Town Association, EF Hutton, Gale Brewer

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0 71486 01068 5 36 crain’s composite image: buck ennis, istock political allies shehadjusthelpedgetelected, allies political ofinterest thatcouldbedamagingtothe flict” ofacon- theappearance avoideven reason:“to Herstated business. would leavethelobbying game fouryearsagowhensheannounced Cunninghamwasatthetopofher Jennifer VOL. XXX,NO.36 BY CHRISBRAGG

NEWSPAPER PAGE 13 competitive edge andgaina talent fresh recruit firms Apprenticeships help BUSINESS SMALL REPORT CRAIN’S WWW.CRAINSNEWYORK.COM E OKBUSINESS YORK NEW Call themclever, callthemstealthy. Justdon’tcallthemlobbyists Call themclever, callthemstealthy. Justdon’tcallthemlobbyists They move government withouthavingtodisclosetheiractivities. They movegovernment They move government withouthavingtodisclosetheiractivities. They movegovernment The Nonlobbyists The Nonlobbyists ing torecords obtainedby accord- legislation, to passmarriage-equality group seeking Cuomo onbehalfofalobbying andmetwithMr.es before Mr.Schneiderman has represented healthcarebusiness- ever.She Cunninghamhasremained asactive Ms. Schneiderman. Eric General CuomoandAttorney Andrew Gov. ic eeitrn salbys,however, deregisteringasalobbyist, Since Crain’s rare look at his giving, politics rare lookathisgiving, offers Billionaire conservative SOURCE LUNCH: all criticsseeis‘evil’ in philanthropy, but More than$1billion tutions for his generosity ashe isre-tutions forhisgenerosity and isasbeloved byNew York insti- personintheworld, sixth-richest DavidKochisthe $41.9 billion, of anestimatednetworth With BY THERESAAGOVINO Butshe has . clients (including electedofficials)withinter- (including clients ties withNew York politiciansandrepresent yetnonethelesshaveclose ister aslobbyists consultantswhodonotreg- ofstrategic dustry wanted attention. activitiesthatcouldleadtoun- to disclose her accesstoelectedofficialswithouthaving maintaining intheshadows, largely operated Ms. Cunningham is part ofagrowing Cunninghamispart in- Ms. DAVID KOCH ® his $100 million gift. Other institu- Other his $100milliongift. namedfor Center, Koch David H. breakthis monthwill ground on the York-Presbyterian Hospitallater New KochPlaza. million DavidH. willunveila$65 Museum ofArt philanthropy. be definedasmuch bypoliticsas may aware that hislegacy old keenly elicit havemadetheaffable74-year- Koch’s views political threats Mr. Thedeath causes. conservative forhisdonations to viled byliberals hswe,theMetropolitan This week, PAGE 15 COMPANIES OWNED WOMEN- AREA’S TOP THE LIST interactions. theirfrequent come withhavingtodisclose that peers withoutthehasslesandscrutiny accordedtheirregistered paychecks lucrative manyofthe andBerlinRosen—get SKDK, or ists—at firmssuchasSKDKnickerbocker, Thesenonlobby- ests before thegovernment. And it’s legal. that he claims outweighs hispoliti- outweighs that heclaims en awayabout$1.3billion—a sum Bar&Grill. attheRegency lunch abouthisphilanthropy overview Crain’s hetold abetterplace,” the world Museum ofNatural History.can andtheAmeri- Surgery for Special theHospital LincolnCenter, clude Koch’s largessein- knowledge Mr. tions withfacilitiesnamedtoac- All told, Mr. Koch says he’s Kochsays giv- Mr. All told, committedtomaking am truly “I during a rare,extended inter- arare,extended during e ORELUNCHonPage50 See SOURCE SEPTEMBER 8-14, 2014 PRICE:$3.00 See LOBBYISTS onPage44 See LOBBYISTS 20140908-NEWS--0002-NAT-CCI-CN_-- 9/5/2014 6:14 PM Page 1

MANAGING EDITOR’S NOTE

Slice of Airbnb FYICRAINSNEWYORK.COM

The go-to dollar-slice pizza joint in my Bed-Stuy neighborhood is run by Asad Ali, a 55-year-old former Retailers hoping Fashion newspaper reporter from Week will boost sales Islamabad. Mr. Ali came to New New York 20 years ago hoping to pursue t’s time to strut in front of the cameras. York Fashion Week his craft. He ended up at Crown , and its army of 116,000 Chicken and Pizza on Nostrand fashionistas, descended upon the city late Jeremy Smerd I Avenue. “I started working, made last week for the twice-yearly extravaganza that some money and stuck with the seems to only grow in scale. Designers and business,” he said. “It was a very different retailers are pulling out all the stops to debut neighborhood then.” In 1993, the 79th Precinct saw their spring 2015 collections with performance- Gap’s 55 murders and more than 2,000 robberies. Crime art pieces, such as a yoga show from Athleta brand Opening ap images has since dropped by about 70%, and a few years ago and a theatrical play from Ceremony Mr. Ali shed the bulletproof glass. His business took . ¶ But while the week’s showcase may diverge from the runway, the styles on display Expect to see androgynous looks in soft fabrics and another positive turn this summer.That’s when the should largely follow just a handful of trends. light shades like blush or white Europeans arrived. Mr. Ali, his journalistic instincts , as well as influences from the 1940s, including longer hemlines still intact, quickly learned that the visitors were using and feminine floral prints, said Lizzy Bowring, the head of catwalks at trend-tracking firm BCBG Max Azria Airbnb—budget travelers looking for a shoestring WGSN. ¶ Designer already featured some of the latter styles at its Thursday Normcore meal. He says the added business has boosted his show. , a style characterized by average-looking, blank fashion choices like wearing bottom line by at least 10%. Mr. Ali’s support for plain sneakers or regular jeans (think Gap circa 1993), is also expected to make an appearance, retail buyers are looking forward to Airbnb puts him squarely in the mainstream. A both on the catwalks and in the streets. ¶ Either way, freshness because sales remain lackluster Quinnipiac poll last week said 56% of New Yorkers . ¶ “I have people calling, champing at the bit waiting support apartment sharing, while 36% want to see it for information on key styles,” said Ms. Bowring. “Everyone’s waiting.” —adrianne pasquarelli banned. Hotels and their unions slam Airbnb, but the BLOOMBERG IS BACK. At the end of need of assistance. … HIGH LINE site serves a different customer. Where else can the year, former Mayor Michael LEADER RESIGNS. After just eight HOORAY! Bloomberg will return as the head of months on the job,Jenny Gersten will travelers stay in New York for $50 a night? Not in any NEW YORK was named the nation’s most union hotel—of which there is one in Brooklyn. Bloomberg LP,the financial data and step down as the executive director of bike-friendly city by Bicycle Magazine. media company he co-founded in Friends of the High Line, the non- Democrats, who argue Airbnb hosts flout the law, say 1981. Daniel Doctoroff, CEO since profit that oversees the popular ele- it takes housing off the market.They’d like to curtail 2008 and Mr. Bloomberg’s former vated park. Ms. Gersten, a lifelong the site’s use, hurting outer-borough businessmen deputy mayor, will leave the company theater professional who plans to re- but will remain an adviser to Mr. turn to the arts, will depart at the end like Mr. Ali, who says the benefits of tourism Bloomberg. Mr. Doctoroff will focus of September, when the final section transcend economics.The tourists who buy a slice, he on nonprofit initiatives, including of the park is scheduled to open. … said, have a calming effect on menacing customers Culture Shed, which he co-founded. HOSPITALS GET BOOST FROM MARKET. buck ennis whose orders often sound like threats. “It’s bringing (See Page 47.) … PARADE WELCOMES Increased investment revenue at local GAY GROUP. For the first time, an hospitals is making up for operating OY VEY! money into the community and exposing them to an openly gay group will be allowed to shortfalls. Hospital operating mar- international view,” Mr. Ali said. He even met one CLIMATE CHANGE threatens to create march in next year’s St. Patrick’s Day gins have taken a hit from declining “dangerously hot” subway platforms, says visitor from Saudi Arabia. “I said, ‘Saudi Arabia? And Parade, after decades of controversy. inpatient volumes and reimburse- an MTA report. you’re coming to Bed-Stuy?’ ” The decision comes ments. North Shore- after Mayor Bill de ‘The trouble LIJ’s investment in- Blasio boycotted the come, for instance, 2014 parade and beer with me is, I hit $84 million dur- THIS WEEK IN CRAIN’S maker Guinness ing the first half of dropped its sponsor- make jokes 2014—more than SOURCE LUNCH ------1 ship. … SANDY MILE- too often. ... double its figure of a STONES. As of Labor year earlier. … IN THE BOROUGHS------4 istockphoto Day, the city had sent That’s how I WHOLE FOODS IS A IN THE MARKETS------5 out 543 checks to BARGAIN. In Man- get through FROM CAPITOL HILL TO THE INSIDER ------6 property owners and hattan, a basket of 97 produce. … began construction life’ items at Whole WALL STREET. Former House Majori- DIGITAL NY------7 on 535 homes dam- —Legendary comedian Foods was cheaper ty Leader Eric Cantor has joined bou- OPINION ------10 aged by Superstorm Joan Rivers, who died last than similar carts at tique investment bank Moelis & Co. Sandy under the week at 81 after going into FreshDirect, Gris- as vice chairman and director on its GREG DAVID------11 Build It Back pro- cardiac arrest during a tedes, Food Empori- board. … R.I.P. ANDREW MADOFF. SMALL BUSINESS------13 gram—exceeding its routine procedure at a um and D’Agostino, The last surviving son of convicted goal of 500 each. The doctor’s office according to Ponzi schemer Bernard Madoff died THE LIST ------GOTHAM GIGS 15 results represent a Bloomberg Intelli- after a battle with cancer at age 48. In Anahid Sofian turned her CLASSIFIEDS ------38 turnaround for a program that has gence.But Whole Foods couldn’t beat 2008, Andrew and his brother Mark recovery from a ballet injury struggled since its inception. More Fairway Market. Whole Foods has alerted the FBI about their father’s REAL ESTATE------43 into a passion for Middle than 14,000 homeowners are still in been working to lower its prices on fraud. —emily laermer Eastern dance. P. 8 NEW YORK, NEW YORK ------49 CORRECTIONS (SEE PAGE 45) STORIES TO WATCH THIS WEEK vol.xxx,no.36,september 8,2014—Crain’s New York Business (ISSN 8756-789x) is published weekly,except for double issues the weeks of June 23,July 7,July 21,Aug.4,Aug.18 and Dec. 22, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Sept. 8: City Sept. 9: New York Sept. 9: Sen. Sept. 11: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Council hearing state primary Kirsten Gillibrand’s Remembrance MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one on NYPD’s revised elections book Off the ceremony at the year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2014 by Crain Communications Inc. All rights reserved. tactics following Sidelines hits 9/11 Memorial chokehold death shelves

2 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0003-NAT-CCI-CN_-- 9/4/2014 6:37 PM Page 1

These beauty startups bring the salon to your apartment

off and inconvenience yourself— business model is fairly simple: Glamsquad, Priv, you can be eating breakfast.” Most stylists are freelancers or work others attract funds Mr. Benjamin’s company has no in their off-hours, and the parent affiliation with the similarly named company collects commissions of as they blow away car service, but it’s still capitalizing about 20% in some cases. the competition on the same concept of instant grat- “Women, especially in urban ification that has helped firms like areas, are looking for ways to get Uber and Lyft explode in populari- groomed on the go. They’re trying BY ADRIANNE PASQUARELLI ty with today’s younger consumers. to squeeze it all in,” said Genevieve Such customers increasingly expect Monsma, beauty editor at large at Going to the salon for a blowout is celebrity-level services like chauf- More magazine. “These new busi- so yesterday—these days, the salon feurs and personal stylists anytime, nesses are making it more affordable comes to you. In recent months, a and bringing it to your front door.” new breed of startup has been gain- Ms. Monsma tried Glamsquad’s ing ground in the beauty wars. New Someone can service earlier this summer—while York-based Glamsquad and Priv, in her pajamas—and was impressed among others, allow customers to blow-dry your with the affordability. With book appointments for blowouts, blowouts costing around $50, the makeup and even personal training hair while you startups price their services compet- in the comfort of their own homes itively with their brick-and-mortar with the touch of an app. finish breakfast rivals but aren’t weighed down by “We have an on-demand service the hefty rents associated with retail that will come to your door at 6:30 real estate. in the morning, when you’ve just And as with all things tech- MAKEOVER: walked out of the shower,” said related, investors are paying atten- Joseph Terzi, CEO of five-month-old Priv, David Benjamin, a stylist-turned- tion. Priv, which offers beauty and expects the firm to entrepreneur who launched Uber anywhere.The beauty startups send fitness appointments, was seeded be booking 15,000 Beauty in the Hamptons in May licensed, background-checked pro- with $1 million when it launched appointments a and plans to expand to Manhattan fessionals to the homes and offices five months ago, and is in the month by next year. this month. “Someone blow-dries of clients during the busy periods of process of finalizing an angel round

your hair and you don’t have to stop early morning and evening. The See SALON on Page 48 buck ennis

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September 8, 2014 | Crain’s New York Business | 3 20140908-NEWS--0004-NAT-CCI-CN_-- 9/5/2014 6:12 PM Page 1

IN THE BOROUGHS QUEENS Ridgewood

HIDDEN TREASURE: ramps up President Isaac Rodriguez of Provident Loan Society, where its retailing people can hock their jewelry for cash. As new families move in, local leaders prepare to cash in

BY JOE ANUTA

Ridgewood Coins & Collectibles in Queens has dealt in numismatic ar- tifacts and neighborhood gossip for nearly 60 years at its Myrtle Avenue storefront. Passersby might dismiss the cramped shop as a dying relic of Ridgewood’s past. But longtime neighborhood resident Glen Campbell, 46, is betting that the shop’s best days lie ahead. A few years ago, he backed up that bullish- ness by buying the shop, which he now runs with his son Aiden, 17. Provident needs bolt from blue “We’re not going anywhere,” he insisted. With the local business improve-

buck ennis ment district bent on upgrading the roughly 12-block strip, and a com- Venerable nonprofit lender to a second-floor office whose walls feature New Yorkers. bination of reasonable rents and a black-and-white photographs of glowering Provident was established in 1894 by the recent influx of deeper-pocketed must rebuild customer base founders, who included the likes of J.P.Morgan, city’s great and good to provide short-term cash patrons, Mr. Campbell believes Cornelius Vanderbilt and Solomon Loeb.Inside infusions so people wouldn’t have to pay ruinous throwback stores such as the coin to remain a major player the boardroom—which hasn’t been redecorated rates to loan sharks. In its 1930s heyday, Provi- shop,along with newcomers like the since the building opened in 1909—one of the dent had more than 20 branches around the city Little Coffee Shop, which he re- BY AARON ELSTEIN wood panels on the wall opens to reveal a secret visited annually by more than 500,000 people cently opened two doors down, bathroom with a marble floor. who hocked their watches or other valuables so stand to benefit. A growing number To enter the Provident Loan Society’s gem of a “Welcome to the time machine,” said Provi- they could walk out with a few dollars to pay for of his neighbors agree. headquarters at the corner of Park Avenue and dent’s president, Isaac Rodriguez, who is trying rent or food. Change is afoot, fed largely by East 25th Street is to step into the distant past. to revive the not-for-profit lender that was once At one point, many major cities had similar- the arrival of young professionals A manually operated elevator slowly lifts visitors vitally important to hundreds of thousands of See PROVIDENT on Page 48 See RIDGEWOOD on Page 46 VCs think recipe-in-a-box biz STATS AND THE CITY by Nicholas Wells EXTRA CASH: New York City spent $1.6 billion in overtime pay for its workers during fiscal 2013. Meanwhile, the state comptroller reported that state will deliver grocery’s billions employees are on track to collect a record $640 million in overtime this year. INCREASE in NYPD overtime expenditures because of HelloFresh grabbed $50 million in ingredients-in-a-box business. $85MSuperstorm Sandy-related operations in fiscal 2013 But naysayers smell June, while West Village-based “There’s a line of argument that a $115 million upstart Plated pulled down $15 goes: The grocery industry is hun- AMOUNT of extra money earned by one supervising million in early August. dreds of billions a year, and disrupt- plumber with the NYC Housing Authority in 2013, the bubble in startups All three cater to the same niche ing it is therefore a huge opportuni- $140.7Kmost of any city employee catering to yuppies of consumers who are short on time ty,”said Greg Sterling,a tech analyst and vice president of strategy and insights for the Local Search Asso- PORTION of the BY THORNTON MCENERY ‘It seems like ciation,an online advertising indus- 52%top 50 overtime try group. “That might very well be earners in 2013 who were Some of New York City’s biggest there’s true, but it seems like there’s some- employed by the city’s housing venture capitalists have invested thing excessive going on here.” agency more than $115 million since April something The U.S. grocery industry is in- in three Silicon Alley startups. excessive here’ deed a pretty meaty target for start- EXTRA HOURS But it stands to reason that some ups. With roughly $600 billion in 177K put in by Port of these investors will come away annual revenue—almost 70% of Authority workers due to extreme empty-handed,especially when one which is generated by mega-chain weather in the first quarter of considers that all three startups do corporations like Kroger and Safe- 2014, up 92% since 2013 essentially the same thing: deliver way—and a business model that re- Sources: NYS Comptroller’s refrigerated boxes filled with the in- but long on disposable income. mains largely analog, supermarket AVERAGE overtime pay per Fire Office, NYC Comptroller’s gredients of a full-blown meal to Because these startups share the customers in the digital age are Department employee in 2013, Office, Empire Center for $19.7K Public Policy, Port Authority subscribers who pay monthly or an- same revenue model, some Silicon seemingly ripe for the picking. the highest among all city agencies of New York & New Jersey nual fees. Alley observers are looking at the Blue Apron, HelloFresh, Plated istockphoto Blue Apron bagged $50 million recent flurry of investment as the and their investors see ample oppor- ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY in April. Its SoHo neighbor pumping up of a mini-bubble in the See RECIPES on Page 47

4 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0005-NAT-CCI-CN_-- 9/5/2014 6:03 PM Page 1 IN THE MARKETS Changes in city contracting by Aaron Elstein to benefit upstate farmers

But old rules written local food. Though any sales would tural player has benefited. The city come with some drawbacks for the Department of Correction moved by lawyers make it growers, including low price re- most of its dairy contract to quirements and reams of paper- Elmhurst Dairy of Jamaica, hard for growers work, many farmers are eager to tap Queens, which gets its milk from to eke out a profit into the city’s cash flow and will do upstate farmers. Elmhurst won a what it takes to cut a deal. $539,391 contract, while the previous vendor, New Jersey-based BY LISA FICKENSCHER Making inroads Cream-O-Land, retained $39,104 “We got all the decision makers worth of business.The new contract Porpiglia Farms in Ulster County is together to see where we can change expires in June 2015. selling the first apples of the season contracts” to favor farmers like Mr. Citywide Administrative Ser- with the help of a just-purchased Porpiglia, said Ms. Brewer. vices, or CAS, which handles pur- $2 million machine that scrubs, There have been some inroads chasing for the correction agency, sorts, waxes and bags the fruit more among others, procured nearly efficiently. $3 million from New York farmers The technology will allow the ‘New York in fiscal year 2013, the first year it farm to ship more of its apples dur- began incorporating the new legis- ing the peak season directly to Wal- farmers don’t lation and tracking such purchases.

getty images marts, Sam’s Clubs, Costcos and, “This is what we were able to find possibly, New York City govern- grow Spanish locally that met the criteria set out in ment agencies—thanks to munici- the contracts,” said a spokesman for pal rule changes meant to help up- onions’ the agency. CAS purchases as much New market in old state farmers. as $9 million worth of fresh food “If I could sell to the city direct- that could be bought locally. ly,” said Anthony Porpiglia, co- Wall Street names owner of the 600-acre farm, “I’d Vegetable verbiage make $2 to $3 more on a 40-pound upstate. When Ms. Brewer was a But change will not come easily. box of apples.” He currently sells his member of the City Council,she or- The officials who purchase goods rthur Andersen, the accounting giant laid low by a fruit to the city and to others via a ganized a similar trip for politicos, for the city are administrators with 2002 criminal conviction, was brought back from the distributor. and then spearheaded legislation in little to no expertise in the food in- The apple farmer is just one of 2011 that gave city agencies more dustry. CAS, for example, procures dead last week by a group of sentimental alumni who dozens who might benefit from a latitude in buying local products as everything from cleaning supplies A Andersen Tax branded their firm . It turns out that new push to buy local. In August, long as the price was not more than to clothing.Rather than seeking out resurrecting lost and forgotten Wall Street names is an Manhattan Borough President 10% higher than the lowest bid.The new vendors and products,the exec- Gale Brewer organized an upstate city’s procurement previously had utives rely on contract verbiage that increasingly popular pastime. farm tour for commissioners who been driven primarily by price. has been in place for years to guide Last month, documents were filed with the U.S. Patent make large food purchases for the Since the legislation was passed, their decisions. and Trademark Office to register the name Hayden Stone,a city, to encourage them to buy more at least one major New York agricul- See FARMERS on Page 45 once-distinguished brokerage house acquired by Sandy Weill in his early empire-building days but whose moniker disappeared in 1977.Two years ago, a firm calling itself White 17 Acre Country Estate Weld & Co. got started, using the name of an elite investment bank that vanished after Merrill Lynch acquired it in 1978. CONQUEST MANOR In addition,a group of stockbrokers fused a request from alumni to let ON THE CHESAPEAKE have tried, in vain so far, to bring them relaunch Kidder Peabody.A back E.F. Hutton, which hasn’t been spokeswoman said it was her un- heard from since the late 1980s. derstanding that UBS still owns the Nostalgia buffs and coldhearted rights to its stable of defunct speculators alike have also put brands. claims on Salomon Brothers, First Actually,it probably doesn’t. If a Boston and Shearson in the past few brand isn’t used for three consecu- years, betting that those once- tive years and there are no plans for mighty brands may yet rise again. a revival, it’s typically considered “These names evoke another abandoned and others can take it, time and mean a lot to certain peo- said Kai Falkenberg, a professor at ple,” said Alexandra Lebenthal, who a Yeshiva University’s Cardozo few years ago revived the name of School of Law. her family’s namesake firm after it She said banks can sue to block was sold in 2001 and eventually ab- someone from using a brand they sorbed into Merrill. no longer operate, but added that a But in most cases, Ms. Leben- defendant “would have a good shot ABSOLUTE AUCTION thal said, big banks object to com- at winning.” petitors using the names of compa- Given how little the public AUCTION SATURDAY, SEPTEMBER 20 AT 11AM ET nies they once paid dearly to buy. thinks of contemporary Wall 483 SHARON STATION ROAD, AMENIA, NEW YORK “It’s a control thing,” she said. Street,it stands to reason that more That is certainly the view at UBS, firms will try to associate them- which over the years acquired and selves with its past. Open House every Saturday & Sunday 1-4pm until Auction then retired such names as “Who knows?”said Ms.Falken- Available for Private Preview by Appointment PaineWebber, S.G. Warburg and Dillon berg. “Maybe we’ll see Drexel Burn- Read. Many years ago, the bank re- ham Lambert again.” Ⅲ

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September 8, 2014 | Crain’s New York Business | 5 20140908-NEWS--0006-NAT-CCI-CN_-- 9/5/2014 6:02 PM Page 1 THE Mr. de Blasio and a coalition of groups want is the removal of a pro- ecutive. “And it would make some housing and tenant advocates are vision that lets landlords take units existing apartment buildings lose a INSIDER planning a push in 2015 to persuade out of regulation if they are vacant lot of value and curb speculation on by Andrew J. Hawkins and Chris Bragg lawmakers to repeal the 43-year-old and the legal rent reaches $2,500 a decontrol … but it wouldn’t neces- Urstadt Law, which puts the city’s month. Ms. Stewart-Cousins is the sarily put a freeze on new develop- rent rules in the state’s hands. prime sponsor of a bill to eliminate ment. Why would it?” “These issues—like rent regula- what is called “vacancy decontrol.” There is a hitch in Mr.de Blasio’s tion, mayoral control of educa- “I don’t know the specific forms of plan. During a debate last month, tion—are coming up again,” Mr. de legislation that would be proposed by Mr. Klein balked when his Demo- Blasio said in June.“And this current a new Senate,” said Assemblyman cratic primary opponent, Oliver Kop- Senate leadership has not been, in Joseph Lentol, D-Brooklyn, who has pell, asked whether he supports re- general, sympathetic to New York sponsored tenant-protection bills. peal of the Urstadt Law. City. And it’s time for a change.” “But I have no doubt that if the New “I will weigh every issue as [it Political winds are at tenants’ York Senate wins a Democratic ma- comes],” Mr. Klein said during the backs.Earlier this year,Sen.Jeff Klein jority,the lack of affordable and low- televised debate.“I support rent sta- agreed to bring his income apartments will bilization; I support everything that breakaway group of be a top priority,via va- protects tenants. I think we need to Senate Democrats ‘If the real cancy protection and take a good hard look at the MCI back into the party’s other measures.” [major capital improvements] law. fold after the Novem- estate pillar Landlords are on There’s a lot of things that are out ber election. Gov. high alert.They are pre- there.” Andrew Cuomo, who dicting a huge blow to When Mr. Koppell repeated the getty images falls, you’ve had been seen as pre- the real estate industry, question, Mr. Klein insisted that he ferring Republicans got a real and maybe to the city had answered it. If the Urstadt Law in charge of the Sen- economy, if the Demo- were repealed, the City Council and Landlords on alert ate, gave the reunion debacle’ crats win this fight. mayor would likely enhance tenant his blessing under “There are three protections at the expense of land- pressure from the things that drive the lords,whose interests have long been as tenant allies plot Working Families city economically:Wall defended by Senate Republicans. Party. It may result in Street, tourism and real The MCI provision,for example,al- Senate Democratic leader Andrea estate,”said Joe Strasburg,president of lows landlords to recover the cost of ayor Bill de Blasio wants the state Legislature to Stewart-Cousins (pictured) replacing the Rent Stabilization Association, building improvements by raising cede control of rent regulation to the city, and if the Republican Dean Skelos alongside which represents 25,000 property rent, sometimes by enough to yank Democrats win power in the state Senate this Mr. Klein at the Senate’s helm in owners across the five boroughs. “If apartments out of rent regulation. M January, with pro-tenant legislation any of those pillars fall, then you’ve It helps tenant advocates’ cause November, it just might. at the top of her to-do list. got a real debacle.” that Mr. de Blasio has endorsed the The state laws regulating rent and co-op conversions expire “Andrea Stewart-Cousins under- He added, “If you create a chill- Bronx senator for re-election. But in June 2015. Republicans in the Senate have long resisted stands the importance of strengthen- ing effect with policy, not only do they acknowledge that it might re- ing, and not just renewing, the rent you undermine investment and quire more work to bring Mr. efforts by Democrats and tenant advocates to strengthen laws, because she has rent-regulated strangle the goose, in terms of real Klein—who has raised millions of those laws to make it more difficult for property owners to tenants in her district,” said Jaron Ben- estate, but you may actually have an dollars from the real estate indus- move their apartments onto the free market. jamin, executive director of the Met- impact on the other two pillars.” try—entirely to their side. About a million units citywide are covered by rent ropolitan Council on Housing. “We Other real estate insiders are less “There will always be some cau- feel more comfortable with her lead- apocalyptic. “It would probably tion when working with him,” Mr. regulation, but advocates estimate that tens of thousands fall ing the charge.” worsen conditions at existing rent- Benjamin said.“But at the same time, out of the system each year. Among the changes that tenant controlled properties,” said one ex- we can’t afford to be too cynical.”

Pol vexed by video America has put pressure and has told Uganda, ‘We’re not going to A YouTube video surfaced last week fund you anymore unless you allow showing Bronx Councilman Fernan- gay marriage.’ And they have stood Spending less time in do Cabrera in Uganda in their place. Why? Because the praising the leader- Christians have assumed the place the office can improve ship of the African of decision-making for the nation.” country,amid wide- The controversial law was struck spread international down in court on a technicality but your business.Try It. condemnation for may be reintroduced. its passing one of the Mr. Cabrera is challenging world’s most severe Bronx state Sen. Gustavo Rivera in the When you partner with us, you’re able to focus on growing your anti-gay laws. Democratic primary Tuesday. His The Democrat didn’t explicitly campaign blamed Mr.Rivera for the business while we manage the time-consuming administrative praise the law in the video, shot last video flap and denied that Mr. responsibilities associated with your workforce. January.But his comments—a month Cabrera was cheering anti-gay ac- after Uganda’s Parliament passed the tions. “It’s obvious to anyone who anti-gay law—drew a firestorm of watches this video that the intent As a Professional Employer Organization (PEO) offering integrated, criticism after Crain’s reported them. and purpose was to point out the cost-effective solutions for your business, Oasis Outsourcing brings The Ugandan law set lifetime positive influence that the church prison sentences for homosexual can have in a nonworking govern- remarkable value to you and your company. acts and made it a crime to “pro- ment,” a spokesman said. mote” homosexuality or to rent an But the City Council’s six openly apartment to an LGBT person gay members demanded an apology To learn more contact us today without informing the authorities. and said Mr. Cabrera’s statements at 866-709-9401 or Mr.Cabrera,a pastor,appeared to “cannot be accepted in a city as di- praise the country’s leaders for buck- verse and welcoming as New York.” visit us online at ing President Barack Obama, who Several spoke out at City Hall. www.OasisAdvantage.com. sanctioned Uganda over the law. Mr. Cabrera said in a statement “Godly people are in govern- that he did not support the “perse- Learn More ment,” Mr. Cabrera said, referring cution of gays and lesbians any- to Uganda’s leadership. “Gay mar- where.” Crain’s denied his Senate riage is not accepted in this country. campaign’s request to remove the ar- Even when the United States of ticle from the paper’s website. Ⅲ QUOTED: ‘I’m not interested in accepting endorsements from people I’ve never HR SERVICES | EMPLOYEE BENEFITS | PAYROLL ADMIN | RISK MANAGEMENT heard of’ —Senate candidate John Liu, rejecting lt. gov. hopeful Timothy Wu

6 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0007-NAT-CCI-CN_-- 9/5/2014 1:48 PM Page 1

DIGITAL NY

ers on FanDuel essentially con- No threat dense the action and stakes into one Funders make nice with Vice day. The company’s website claims A joint-venture mobile wallet app that FanDuel pays out more than financed by AT&T, Verizon and $10 million in prize money every T-Mobile was rechristened last Media company and—as happens at other boot raised $70 million in a Series D week. week after its original name became camps—will get help finding jobs. round led by Shamrock Capital Ad- The amount raised in the round synonymous with terrorists. rakes in $500M, visors that also included investment might seem like a fantasy itself, but The app, which was called Isis, from Comcast Ventures, NBC it is the extension of a trend that was was renamed Softcard after weeks of all in a week Go, fantasy sports! Sports Ventures and Kohlberg most recently exemplified by the reports from the Middle East detail- Fantasy sports leagues are so popu- Kravis Roberts. $41 million Series C round raised ing the murders of thousands of peo- lar that venture capitalists are now Within the world of fantasy by FanDuel’s Boston-based com- ple—and two American journal- BY THORNTON MCENERY drafting startups that help people sports, FanDuel has carved out a petitor DraftKings on Aug. 25. ists—by the Islamic State of Iraq and AND MATTHEW FLAMM get in on the action. niche as a platform for one-day FanDuel, which was founded in Syria, or ISIS. Just days before the NFL season games. While most fantasy leagues 2009, currently employs more than The team behind Softcard said ice Media CEO Shane began last week, Manhattan-based spread the action across an entire 100 people at offices in the East publicly that a name change had Smith had a pretty FanDuel announced that it had season of football or baseball, play- Village and Scotland. been in the works for some time. Ⅲ good week. When Brooklyn- based Vice Media an- nouncedV Sept. 4 that it had raised $250 million from Technology Crossover Ventures, it marked the second time in six days the company raised that sum. On Aug. 29, Vice disclosed that A+E Networks had invested $250 million in the edgy news outlet. WE HELP SECURE HIS BUSINESS. “These new partnerships position us at the forefront of the coming convergence of media and tech- HE HELPS SECURE OUR POWER PLANTS. nology, while preserving and protecting our independence,” Mr. Smith told Bloomberg News. Half a billion dollars doesn’t come without strings attached. When Michael Smith worked Technology Crossover Ventures— as a security guard during which has also invested in Facebook and Netflix—and A+E will each re- college to help his family, ceive a 10% stake for their invest- KHQHYHUGUHDPHGWKDWKH·G ments. Add that 20% to the 5% have a security company of stake Vice sold to 21st Century Fox last year, and it becomes clear that KLVRZQ+HDOVRGLGQ·WWKLQN Vice is taking on a lot of partners. KH·GJURZ*ULIÀQ6HFXULW\ Vice said the investments from 40 employees to 500+ pushed its valuation to more than through a partnership with $2.5 billion.If true,that would make Vice one of the most valuable com- the Con Edison Supplier panies in Silicon Alley. Diversity Program. Because of it, his business now Fintech gets boost protects the plants that Starting Sept. 29, New York’s grow- power New York City. ing population of technology boot :H·UHDOZD\VORRNLQJIRU camps will have a new entrant. And it will be the first in the city devoted exceptional entrepreneurs, to the fast-growing fintech sector. like Michael, who are ready Byte Consulting, a Manhattan- to plug into a new network based firm that works with the financial industry, will launch Byte Acad- of opportunities. If your emy in its midtown office. The business has what it takes 12-week intensive program will to help power New York, call school some 20 students in various aspects of software programming and 212-460-3076 or visit us at development as well as in financial- conEd.com/SupplierDiversity. industry practices that include asset management and derivatives. Byte Academy will accept a new cohort of students every month and charge them $10,000 for the term. For about a third of that price, the school will offer a part-time program that will have classes several evenings a week. The program is looking for students with some knowledge of both finance and technology and is offering an eight-week, part-time pre- boot camp for help in those areas. Byte Academy students will ultimately graduate with four or five fintech projects under their belts,

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September 8, 2014 | Crain’s New York Business | 7 20140908-NEWS--0008,0009-NAT-CCI-CN_-- 9/4/2014 6:38 PM Page 1

BUSINESS 14.6% Growth in number of NYS millionaires from 2011 to 2012, lowest among the 50 states PEOPLE Source: Empire Center

EXECUTIVE MOVES

East|West Marketing Group: Louis Ramery, 62, joined the marketing services agency as chief executive. He was previously a partner and managing director at Accenture Digital. Eastern Union Funding: Allan Forman, 42, was promoted to chief executive at the commercial mortgage brokerage firm. He was previously a managing director. Denihan Hospitality Group: Glenn Wasserman, 42, joined the management and development company as chief financial officer. He was previously executive vice president of capital markets and strategic planning at RXR Realty. Weber Shandwick: Lee Noonan,44, joined the public-relations firm as global chief technology officer. He was previously chief technology officer at Havas Worldwide. Fluent Inc.: Jordan Cohen, 34, joined the performance technology company as chief marketing officer. He was previously vice president of marketing MARRAKECH TO at Movable Ink. MANHATTAN: Anahid Tata Group: James Shapiro, 57, joined Sofian, whose parents the multinational company as resident were Turkish Armenians, director in North America. He was continues to choreograph previously a senior adviser at Bombay from her West 15th Street Stock Exchange Ltd. studio. Morrison Brown Argiz & Farra: Emilio Escandon, 54, was promoted to principal-in-charge of national operations of the tax and accounting department at the accounting and

buck ennis advisory firm. He was previously principal-in-charge of the Northeast region. GOTHAM GIGS Myrtle Avenue Brooklyn Partnership: Meredith Phillips Almeida,39,was promoted to Dancing off the beaten path executive director at the nonprofit. She was previously the acting executive director. Anahid Sofian, 78, still knows how to shake it up Generation Ready: Josh Klaris,46, joined the provider of leader and Anahid Sofian suffered a knee injury in the late an editorial associate at Saturday Review to open teacher professional learning services ‘What as director of school leadership 1960s that almost ended her dance career, but a studio in her apartment on West 15th Street. ¶ services. He was previously resident began as visiting Greek nightclubs in Manhattan helped A trip to the Folkloric Dance Festival in principal at the U.S. Department of Education. her discover Middle Eastern dance.¶ Ms. Sofian, Marrakech, Morocco, inspired her to establish New York City Department of Small a form who was trained in ballet, would go home and her company, which she debuted in 1979, the Business Services: Kerri Jew,45, joined as deputy commissioner of the of physical break down the movements. “It’s a natural way of same year she showcased a suite of dances, division of economic and financial moving, contrary to ballet,” she said. “What including Moroccan and Turkish works, at opportunity. She was previously therapy began as a form of physical therapy turned into a Webster Hall.¶ She has since danced or executive director of the division of minority and women’s business turned into passion.” ¶ This year, at 78, she celebrated her presented her pieces at the Museum of Modern development at Empire State company’s 35th anniversary with a retrospective Art, the Riverside Dance Festival and Carnegie Development. a passion’ Weather Co.: Ed that included Moroccan tribal dances.The two- Hall. She was the first ethnic dancer to perform Kozek, 46, joined the day show, in late June, cost just $28,000, as she in the New York Dance Festival, and her weather forecast, content and data used costumes and choreography collected over activities have included teaching street break- provider as senior time. Her students helped with an Indiegogo dancers a Gnawa dance. Her choreography vice president of fundraising campaign that garnered close to showcases “astonishing flights of rhythmic product and engineering for its $3,000. ¶ Ms. Sofian’s Middle Eastern dance imagination,” The Village Voice wrote.¶ Already WeatherFX career began with her moonlighting as a belly planning her next retrospective, Ms. Sofian said, division. He was previously co- founder and chief technology officer dancer at clubs in the city. In 1972, she used “If no one hires me, I go out and create my own at Ghostery. $8,000 in savings and severance from her job as event. I’m not going to wait.” —amanda fung Private Client Reserve of U.S. Bank:

8 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0008,0009-NAT-CCI-CN_-- 9/4/2014 6:38 PM Page 2

Timothy Langbein, 41, joined the wealth CORPORATE LADDER management services provider as a senior private banker. He was previously vice president at JPMorgan Private Bank. NET GAINS FOR NEW BARCLAYS CENTER COO TTS Staffing: Chales Trent,25,was promoted to director of the mobile FRED MANGIONE, the recently appointed chief operating officer of the Brooklyn Nets and Barclays Center, joined the Nets practice. He was previously vice 14 years ago, but says his job changed when the NBA team moved from New Jersey before the 2012-2013 season. president of Web and mobile “We used to be tenants at an arena. Now we operate an arena, which entails so much more,” he said. recruiting. Mr. Mangione, 43, oversees sales, event marketing, corporate sponsorships and business communications. Most Program Brokerage recently, he was chief marketing and chief revenue officer. Planning for the move to Brooklyn was like having a second Corp.: Michael job. His role ranged from pushing ticket sales to creating a logo that “would outlive anything we do.” Kambos, 48, joined the wholesale “The Nets have really taken Brooklyn by storm,” said Amy Brooks, executive vice president of team marketing for the operation as first vice NBA. “This is a team that’s gone from near the bottom of the league in many metrics to near the top.” president. He was According to 2013 year-end reports, Barclays Center finished first in revenue and tickets sold for U.S. arenas with previously vice capacities of 15,001 or more. Attendance was up 30% from 2011-2012, the team’s final season in New Jersey. And ticket president at Wells revenue jumped 278%. Next, the New York Islanders will make Barclays their home, starting with the 2015 season. Fargo Insurance “We want to maximize all the revenues we can,” Mr. Mangione said. —NAZISH DHOLAKIA Services. Parsons Brinckerhoff: William Metzger, 46, joined the infrastructure strategic consulting, engineering and program/ construction management organization as supervising network engineer. He was previously the primary security engineer for the infrastructure technology services/physical security support group at the United Nations. Lua: Brian Feller, 44, joined the mobile- first communications solution as vice president of global sales. He was previously vice president and general manager of EMEA at Whiptail. Readly: Michelle Garcia, 35, joined the mobile reading application service as vice president of marketing, North America. She was previously vice president of consumer marketing at Time Inc. Berkshire Group: Jonathan Pfeil,35, joined the real estate investment management company as vice president of acquisitions. He was formerly principal at Ranieri Real Estate Partners. LiveIntent: Ali Swerdlow, 32, joined the email advertising startup as vice president of industry relations. She was previously vice president of channel sales Congratulations and marketing at LeadSpend. Rocketrip: Bill Casper, 31, joined the As a leading sponsor of the Financial Times Top 300 RIAs, travel management company as vice president of sales. He was previously director of sales at AppNexus. we honor these New York City-area RIAs for their client focus Yieldbot: Scott Portugal, 36, joined the ad tech company as general manager of and commitment to excellence. publisher platform. He was previously senior vice president of programmatic — Alesco Advisors LLC, Pittsford, NY — *KIJ6QYGToU*59#FXKUQTU0GY;QTM0; and strategic alliances at PulsePoint. Janover: Ronald Hegt, 62, joined the — Altfest Personal Wealth Management, New York, NY — +PICNNU5P[FGT..%0GY;QTM0; accounting firm as a partner. He was — Barrett Asset Management LLC, New York ,NY — Joel Isaacson & Co., LLC, New York, NY previously a partner at Crowe Horwath. — Bridgewater Advisors Inc., New York, NY — Klingman & Associates, LLC, New York, NY Phillips Nizer: Marc — Capital Counsel LLC, New York, NY — .KPFGP)NQDCN5VTCVGIKGU..%0GY;QTM0; Landis, 51, was — Clarfeld Financial Advisors, Tarrytown, NY — LVW Advisors, LLC, Pittsford, NY promoted to — Condor Capital Management, Martinsville, NJ — Matrix Asset Advisors, Inc., New York, NY managing partner at — Constellation Wealth Advisors LLC, New York, NY — NorthCoast Asset Management, Greenwich, CT the law firm. He — %QWTKGT%CRKVCN%QTRQTCVKQP$WɥCNQ0; — 0QVVKPIJCO#FXKUQTU$WɥCNQ0; continues as chair of — Douglas C. Lane & Associates, Inc., New York, NY — 1ɨV%CRKVCN0GY;QTM0; the real estate law — Douglass Winthrop Advisors LLC, New York, NY — department. 2CVJUVQPG(COKN[1ɨEG(QTV.GG0, Berdon: Allison Ahr, — Dynasty Wealth Management, LLC, New York, NY — Private Advisor Group, Morristown, NJ 36, joined the accounting and advisory — Edge Wealth Management LLC, New York, NY — Resnick Investment Advisors, LLC, Westport, CT firm as a tax manager. She was — Evercore Wealth Management, New York, NY — 5KNXGTETGUV#UUGV/CPCIGOGPV0GY;QTM0; previously a tax manager at Farkouh — Fieldpoint Private, Greenwich, CT — 5QPVCI#FXKUQT[0GY;QTM0; Furman & Faccio. — )GNNGT(COKN[1ɨEG5GTXKEGU..%0GY;QTM0; — TAG Associates, LLC, New York, NY Michael Brown, 59, joined as a tax — Gerstein Fisher, New York, NY — 6JG2QTVHQNKQ5VTCVGI[)TQWR..%9JKVG2NCKPU0; manager. He was previously finance — Greenwich Wealth Management LLC, Greenwich, CT — Tiedemann Wealth Management, New York, NY director at DNJ Pharma. — Highmount Capital, New York, NY — Tirschwell & Loewy, Inc., New York, NY Joseph Montero, 47, joined as audit — HighTower’s Morse, Towey & White Group, principal. He was previously principal at CohnReznick. New York, NY —nazish dholakia

EXECUTIVE PROMOTIONS This list does not include all Financial Times Top 300 RIAs in the area. The fastest way to get an announcement into Deutsche Asset & Wealth Management represents the asset management and wealth management activities conducted by Crain’s is to submit online. Fill out the form Deutsche Bank AG or any of its subsidiaries. at www.crainsnewyork.com/section/ © 2014 Deutsche Bank AG. All rights reserved. CH145733 (8/14) R-34366-2 executive_moves. The Executive Moves column is also available online.

September 8, 2014 | Crain’s New York Business | 9 20140908-NEWS--0010-NAT-CCI-CN_-- 9/5/2014 12:38 PM Page 1 OPINION CRAIN’S NEW YORK BUSINESS

A syllabus for city schools Rance Crain editor in chief publisher, vp Jill R. Kaplan ill de Blasio, just the second mayor to without pressure at the end of each year. EDITORIAL 4. Scale up mentorship programs editor Glenn Coleman control the public schools since Albany for high-needs students, managing editor Jeremy Smerd granted the city that power in 2002, has who often lack personal relationships with adult role models. deputy managing editors Valerie Block, Erik Ipsen expanded prekindergarten and afterschool A few nonprofits offer such services.Too few. assistant managing editors Barbara Benson, 5. Invite businesspeople into classrooms to link education Erik Engquist programs. His new chancellor, Carmen senior news producer Amanda Fung Fariña, is having successful schools and with professional success. School often seems irrelevant to contributing editor Elaine Pofeldt columnists Greg David, Steve Hindy, Alair Townsend teachers work with struggling ones. Other students. Connecting what they are doing with what they senior reporters Theresa Agovino, can become keeps them motivated. Aaron Elstein, Lisa Fickenscher, Matthew Flamm, reforms are getting underway with the new school year. Daniel Geiger, Adrianne Pasquarelli But much more is needed to fix a system from which 6. Add time for visual and performance arts. Educators fail reporters Joe Anuta, Chris Bragg, B Andrew J. Hawkins, Irina Ivanova, seven in 10 students emerge unready for college and a third to grasp how bored kids are. Arts are what many love most, Thornton McEnery don’t graduate from high school on time. Smaller issues and are rewarding in their own right. reporter/videographer Ken M. Christensen news producer Emily Laermer deserve attention as well. Here are 10 things the mayor and 7. Schedule daily web reporter/producer Nazish Dholakia chancellor should do: exercise, which helps art director Steven Krupinski Ten other deputy art director Carolyn McClain 1. Amplify support for Common Core. Success begins with students focus rather staff photographer Buck Ennis copy desk chief Steve Noveck high standards. Common Core is not a curriculum or a steps that than fidget in class. copy editor Thaddeus Rutkowski standardized test. It’s a set of goals that students must reach 8. Teach foreign data editor Suzanne Panara are needed to researchers Malik Singleton, Nicholas Wells in each grade to stay on track to handle college and prosper languages in pre-K and conferences and events editor in tomorrow’s economy. But it needs stronger advocacy in fix the system elementary school, when Jessica Kramer ADVERTISING the face of attacks by self-interested politicians and groups. kids’ brains are primed advertising director Joanna Harp 2. Improve teaching with year-round mentoring and for them, rather than sales manager Irene Bar-Am senior account managers summer retreats, and by pushing education schools to reform. waiting until sixth grade. Jill Bottomley Kunkes, Courtney McCombs 9. Extend the “don’t senior account executive Rob Pierce Too many teachers lack adequate training in classroom account executive Lauren Black management and instruction techniques.These skills are ask, don’t tell” cellphone policy to schools with metal sales coordinator LeAnn Richardson detectors, where students—usually from poor households— credit Todd J. Masura (313-446-6097) rarely innate or acquired organically, and don’t magically CUSTOM CONTENT, EVENTS AND PRODUCTION appear with pay raises and bonuses.They must be taught. pay bodegas $1 each morning to store their phones.This director of custom content Trish Henry 3. Do exit interviews with students. No one knows teachers’ should be an easy call for a mayor focused on equality. director of audience & content partnership development Michael O’Connor and schools’ strengths and weaknesses better than their 10. Get rid of midwinter recess. End the school year four director of conferences & events Courtney Williams pupils, who can provide valuable feedback to administrators days earlier. June vacation versus February. Enough said. events coordinator Adrienne Yee events coordinator & scheduler Alexis Sinclair reprint account executive Alicia Samuel production and pre-press director CRAIN’S ONLINE POLL COMMENTS Simone Pryce ONLINE AND INTERACTIVE SERVICES general manager Rosemary Maggiore TO SUBSCRIBE: Doors of perception For print and digital subscriptions or customer service, e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or IT’S NOT OFTEN 313-446-0450 (all other locations). $3.00 a copy for I agree with a “poor” families but for middle- development with dignity, is so the print edition; or $99.95 one year, $179.95 two Crain’s editorial (“The ‘poor income residents who can completely about the fiscal years, for print subscriptions with digital access. door’ contradiction,” Sept. 1). afford a rent that’s lower than picture. It also matters not one www.crainsnewyork.com/subscribe istockphoto But this time I did.The “poor market rate but still far above whit who devised the rules TO ADVERTISE: SHOULD AIRLINES ALLOW door” controversy is a contrived what a poverty-level tenant can being blamed for creating the Contact Joanna Harp at [email protected] PASSENGERS TO USE THE “issue” brought up by the newly pay.These affordable apart- choice of “poor doors.” or call 212-210-0278. elected progressives who see it ments are for teachers, social Perhaps one cannot expect www.crainsnewyork.com/advertise KNEE DEFENDER AND as a metaphor for income in- workers, firefighters, writers, multimillion-dollar purchasers FOR INFORMATION ON OUR EVENTS: SIMILAR DEVICES TO equality. It isn’t. (Full disclosure: nurses, bus drivers and other to enter the same door as a Contact Courtney Williams at [email protected] or 212-210-0257. PREVENT SEATS FROM I am a progressive through and people in perfectly respectable, family living on $35,000 or www.crainsnewyork.com/events through and supported Bill de even honorable, jobs who don’t less, but given the desperate RECLINING? Blasio for mayor.) happen to make what an invest- need for better and more af- TO CONTACT THE NEWSROOM: 685 Third Ave., New York, NY 10017-4024 Yes. The space that comes with a seat belongs The idea of different ameni- ment banker or a lawyer makes. fordable housing, there must editorial phone: 212-210-0277 to the passenger who bought that seat. ty levels for differing levels of The catchy phrase “poor be better solutions than sepa- fax 212-210-0799 cost makes sense to everyone, door” notwithstanding, let’s be rate entrances. As for not pro- Entire contents ©copyright 2014 Crain Communications Inc. No. Seats are sold with the expectation that except the “poor door” folks. clear: To say that teachers, viding full amenities to the All rights reserved. ®CityBusiness is a registered trademark of MCP Inc., used under license agreement. the reclining function will work as advertised. Imagine paying $100 to fly to social workers and firefighters poor in these buildings, con- CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS Date of poll: Sept. 2 Florida, less than bus fare, and aren’t good enough to use the sider that many New Yorkers complaining that you didn’t get same lobby as a Goldman would be happy to have good chairman Keith E. Crain 341 votes president Rance Crain a glass of wine when you first sat Sachs employee is incredibly housing at a decent price with- treasurer Mary Kay Crain down, as business-class passen- wrongheaded and misguided. out luxuries. Can no one build Cindi Crain gers do. As a progressive, I find —frank lovece for those folks with appropri- executive vp, operations William Morrow 35% the whole issue embarrassing. Manhattan ate set-asides for lower in- executive vp, director of strategic operations Chris Crain Yes —fred come? There are co-ops in THE EDITORIAL REDUCES executive vp, director of corporate Ditmas Park, Brooklyn the issue many parts of the city where operations K.C. Crain 65% of “poor doors” to a financial people live together with a senior vp, group publisher David Klein No THIS DISCUSSION NEEDS to question. Neither the use of wide mixture of incomes, and vp/production, manufacturing David Kamis chief financial officer Thomas Stevens address a basic misconception: public housing for market-rate no one goes ballistic over chief information officer Anthony DiPonio Affordable housing in new housing, nor the question of sharing doors. residential buildings is not for how to integrate more upscale —norma munn founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0011-NAT-CCI-CN_-- 9/4/2014 6:39 PM Page 1

HOW DO YOU CONNECT JAMES R. COPLAND WITH THE LEADERS whelmingly oppose his proposals, IN YOUR MARKET? Playing politics his strategy is to use threats and press releases to cow corporate management. In 2014, 77% of voting shareholders opposed the New York with pensions proposals focused on politics, and Crain’s Business Lists no shareholder proposal related to arlier this summer,state Comptroller Thomas Di- corporate political spending has re- make it easy Napoli issued a press release trumpeting his “suc- ceived majority shareholder support over board opposition at any of the cessful efforts”to pressure corporations that spend large companies in the Manhattan funds to influence the political process. In fact, Institute’s Proxy Monitor database, however, shareholders have consistently opposed which tracks filings back to 2006. STEP 1 his efforts. In prioritizing his corporate-politics crusade over Such shareholder sentiments ex- E pose how Mr.DiNapoli’s political ac- sound financial management, the comptroller is jeopardizing tivism runs afoul of his fiduciary role. public employees’ retirements and the public fisc. As pension obligations explode under poorly negotiated public-union con- Mr. DiNapoli’s shareholder ac- posals introduced at America’s tracts, the Common Retirement Visit tivism is on behalf of the $176 billion largest companies are more than Fund is a ticking time bomb.Over the New York State Common Retire- twice as many as any other institu- past three years, New York’s state and Crain’s ment Fund, which provides for the tional investor’s. Eighteen of the 19 municipal governments have de- pensions owed to nonteacher public involved social or policy issues. ferred $3.3 billion in pension contri- Data Center employees of the state and many Among the fund’s 14 sharehold- butions.The New York fund assumes municipalities.A state assemblyman er proposals concerning large com- an aggressive 7.5% return.That’s easy with no professional investment- panies’ political spending or lobby- enough to come by in the latest bull management experience when his ing, all but one targeted companies market, but by investing almost 74% colleagues in the Legislature en- that gave more PAC and other mon- of the fund’s holdings in risky equi- trusted him as the fund’s sole fiduci- ey to Republicans than to Demo- ties, Mr. DiNapoli has essentially en- ary in 2007, Mr. DiNapoli has made crats in the last election.On average, sured a fiscal crisis at the next market “socially conscious” shareholder ac- these companies gave 74% of their downturn. New York’s public-service STEP 2 tivism a cornerstone of his tenure. contributions to support the GOP, retirees and taxpayers deserve better. From 2006 through 2009, the compared with 59% by the Fortune Common Retirement Fund spon- 250 as a whole. It is hard to escape James R. Copland, director of the Center for sored no shareholder proposals at any the conclusion that Mr. DiNapoli is Legal Policy at the Manhattan Institute, is of America’s 250 largest businesses. using his perch to benefit his politi- the author of the recently released paper Since 2010,the fund has increased its cal party by intimidating corpora- “Special Report: Labor-Affiliated Share- Select And shareholder activism each year. In tions that don’t toe the party line. holder Activism,” from the institute’s Proxy 2014, the fund’s 19 shareholder pro- Because shareholders over- Monitor project. Download Your List

for giant retailers like Wal-Mart Which Democratic when they agreed to raise the minimum wage instead of focusing help on the small businesses that needed it. Their candidate for governor, vision will win out? Westchester County Executive Rob Astorino, shows the party’s bank- STEP 3 ruptcy with his campaign to abolish ot many people are taking seriously Tuesday’s the Common Core curriculum—a Democratic primary between Gov. Andrew crucial component of improving Cuomo and an unknown Fordham University schools. The education-reform law professor named Zephyr Teachout. It’s hard movement—led by people like Michael Bloomberg—began by im- Make to blame them because Mr.Cuomo seems certain posing accountability on schools, to roll to victory. He’s also going to have an easy time winning principals and teachers. But the ef- New N fort faltered because it was too easy a lopsided re-election in November, unless he is indicted in the to dumb down standards. Common Connections Moreland scandal, and that is a far-fetched possibility. Core fixes that. If Republicans are not educational reformers in New But the primary challenge he is York, what good are they? facing is a precursor to the kind of in- The key question is which Demo- terparty wars that will soon dominate crats will hold sway in Albany next New York as the Democrats solidify year and in the years to come. The their control of state government. city-dominated Assembly ranks Consider that the last time the right up there with California in its View all our lists at: Republicans elected a governor was progressive politics: higher taxes, in 2002, more than a decade ago. more spending and sharply escalating www.crainsnewyork.com/datacenter The last time they won an attorney- requirements on business. Mr. Cuo- general race was 1994, two decades mo, despite his flaws, has been a fis- All Crain’s lists are researched and veriﬁed by our editorial ago. The last Republican comptrol- cally prudent, economically oriented ler left office in 1992. This futility centrist. No one really knows which team so you can be assured that you’re getting the most was disguised in part by GOP con- GREG DAVID vision a Democratic state Senate will accurate data possible. All lists are available for download trol of the state Senate, but that too adopt during the next two years. in an easy-to-use Excel compatible format. has ended.The Republicans are now Longer-term, the philosophy of a minority in that branch; they have terweight because they did not stand the party will be decided in prima- lost the moderate Democrats who for good public policy. They were ries where progressives will back propped them up for the past two never fiscally responsible because much more competitive and well- years; and they are expected to lose their primary concern in budget ne- funded candidates than Ms. Teach- more seats this November and even gotiations was to increase education out against Democrats like Mr. more in 2016. aid to wealthy suburban districts rep- Cuomo. Playing in that field will be There is no reason to mourn the resented by their members. Or con- new turf for business groups, and demise of the Republicans as a coun- sider how they demanded a tax break they should get ready for it.

September 8, 2014 | Crain’s New York Business | 11 20140908-NEWS--0012-NAT-CCI-CN_-- 9/4/2014 6:39 PM Page 1

OPINION

CHARLES J. URSTADT venue here.) This convention center would be a magnet for hotels, restaurants and retail facilities. All Fill river for Harlem of this would be contiguous to Man- hattan and convenient to highways, subways and commuter rail lines. But this vast space could house renaissance much more than a convention center.This Harlem River Valley would also lend itself to the construction of he de Blasio administration is poring over zoning a university campus, which would MODEST PROPOSAL: Turning the Harlem River maps, looking for places where New York City draw internationally renowned in- into a lovely stream would could grow. But rezoning risks community oppo- stitutions like Stanford or MIT in create hundreds of acres for the way that Cornell University was parks, housing and more.

sition and won’t satisfy the demand for housing, lured to Roosevelt Island.Columbia ap images commercial space,schools and parks.Decking over and NYU are also seeking to rail facilities, as is being done at Hudson Yards, is expensive. expand. also lower building costs citywide by dent Barack Obama recently in- T The possibilities don’t end there. providing an inexpensive place to voked the legacies of Abraham Lin- There is, however, another way to create hundreds of acres of New York’s thriving technology in- dump soil excavated from construc- coln (who oversaw the Transconti- development space in Manhattan that isn’t as far-fetched as it dustry demands large, loftlike tion projects, which is currently nental Railroad) and Dwight D. spaces.This new acreage could pro- trucked as far as Pennsylvania. Eisenhower (who launched the In- sounds: Fill in the Harlem River. waterfront. vide them. And housing should be There is also a hugely beneficial terstate Highway System). If May- Altered by man so long ago that It doesn’t have to be this way. A part of the mix. The renaturalized financial alchemy possible when or Bill de Blasio were to heed the we think of it as natural,the Harlem public-works project to return the valley could accommodate thou- government creates acreage with president’s call by pledging to spark River is anything but.The waterway waterway to its natural state would sands of apartments for New York- landfill. this new Harlem renaissance, it on the Manhattan-Bronx border is create thousands of construction ers of all income levels and schools Because the land itself would be would also mark a historic return to actually a tidal estuary. Before the and permanent jobs. Filling in the for their kids. Light rail would link owned by the city,then rented (most New York’s golden age of monu- Civil War, it was a meandering inlet Harlem River, which is seven miles these facilities and communities to likely for 99 years) to developers,the mental public works. at the bottom of a deep gorge, heav- long and on average more than 400 one another and to nearby trans- income stream would help pay for Perhaps the only downside ily forested on both sides. Mid- feet wide, while leaving room for a portation infrastructure. schools, parks and other amenities. would be for the Circle Line, which 19th-century politicians, develop- beautiful stream in the center,would For me, the most alluring part is It would support a bond issue so that might have to be renamed the Semi- ers and civil engineers decided to create 400 to 800 acres of land— the chance to create a large, beauti- the project could be completed with circle Line. create a shortcut between the Hud- four to eight times the size of Bat- ful park. Starting with a blank slate, no government expense or increase In short, undoing centuries of son River and the Long Island tery Park City.Planners would have the best designers in the world could in public debt. meddling in the natural state of the Sound, and in 1904, the Harlem a free hand to dream big about the compete to build a 21st-century Moreover,as land values (and the Harlem River Valley could spark an River was dredged,straightened and kinds of development New York analogue to the works of Frederick ground rents they command) rise economic and cultural resurgence in connected to the East River. needs most. Law Olmsted and Calvert Vaux. over time, this project would gener- the communities that line the river Railroad and highway construc- The anchor for this new district Having presided over the creation ate surplus income for the city treas- and greatly benefit the city as a tion later spurred a flourish of in- could be the modern, spacious con- of new land both with fill and with ury.The agency I founded, the Bat- whole. What are we waiting for? dustry along the river, but this was vention center that New York has platforms, I can attest to the dramat- tery Park City Authority,now hands mostly over by the Great Depres- never had. (Each year, trade shows ically lower cost of the former: At the city more than $125 million per Charles J. Urstadt, a former state housing sion. And the price is with us to this and expositions that would natural- Battery Park City, landfill cost $25 year in excess revenue. commissioner, chaired the Battery Park City day: Residents of Upper Manhattan ly choose New York reluctantly go per square foot, while deck space was In a call for renewed public in- Authority from its inception to 1979 and and the Bronx are cut off from their elsewhere for lack of an appropriate $240. The Harlem River site would vestment in infrastructure, Presi- was vice chairman from 1998 to 2010.

UPCOMING SPECIAL FEATURES If you are looking to reach the New York business community, don’t miss these upcoming special sections from Crain’s Custom Connections Studio. September 29, 2014 October 06, 2014 October 27, 2014 December 1, 2014 Crain’s on the Market: Wealth Management Corporate Proﬁles The Giving Guide Insights on the NY Real Close date: 9/18/14 in Accounting Close date: 11/13/14 Estate Market Close date: 10/09/14 Close date: 9/11/14 For more information, please contact Trish Henry at (212) 210-0711 or [email protected].

12 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0013,0014-NAT-CCI-CN_-- 9/4/2014 6:40 PM Page 1

SMALL BUSINESS INSIDE The List Top women-owned companies in the New York area PAGE 15

‘[My internship] has changed my life for the better’ REPORT —Sharif Hussein, recent Manhattan Tech Support trainee, Page 14 Local firms tap new markets to grow Some find making it here doesn’t mean you can make it anywhere

BY TRIPP WHETSELL

For Josh Cohen,chief executive of the Junkluggers, it wasn’t easy to set up his eco-friendly junk- removal service in Manhattan.He had founded the business, which gets rid of people’s unwanted items and recycles them for a flat fee,in his parent’s garage in Trum- bull, Conn., in 2004, but in 2009 decided it made sense to relocate its headquarters to office space in New York—despite the hassles. “Between navigating traffic, parking and learning how to deal CRASH COURSE: Sharif Hussein got with building supers, it was a lo- on-the-job IT training gistical nightmare at first,” said at Manhattan Tech Mr. Cohen, 31. Support. Nearly four years later, the Junkluggers is now a swiftly 103.6% profitable en- NEW YORK CITY’S terprise that COST of doing brought in business, com-

buck ennis $3.1 million pared with 31 in revenue last metro areas in U.S. year. It has Source: KPMG recently expanded to include five franchises and has 10 more planned by the Winning the talent war end of 2014. They currently serve the Greater New York metro area, Philadelphia and Connecticut, in Apprenticeships, internships help more small PAID TO LEARN Springer,commissioner of the NYC addition to three corporately Department of Small Business owned sites. The company now companies gain an edge in recruiting Number of registered Services, or SBS, which operates has 65 full-time employees and a apprenticeship participants in U.S. several such efforts. While the pro- fleet of 23 bedroom-size trucks Tech Support takes on two people 375,000+ grams go by a variety of names—ap- that have hauled more than 4,500 BY ANNE FIELD for 12-week, unpaid internships in 358,000 prenticeships, internships and tons of junk. which they shadow an experienced work-based initiatives—they gen- Mr. Cohen admits that fran- Unlike a lot of small tech company technician. So far, he has hired two erally aim to close a gap between the chising in new markets hasn’t owners,John Colasante doesn’t have as full-time employees. skills employers need and the ones been easy, even after conquering trouble finding entry-level workers. What’s more, Mr. Colasante many people actually have. New York. As he has discovered, That’s because Mr. Colasante, a co- said, “we’re creating a pipeline for Many also aim to provide low- knowing local neighborhoods founder of Manhattan Tech Sup- our company.”It has annual revenue income young adults or the long- doesn’t mean instant mastery of port, an IT consulting firm with 15 of “$1 million to $3 million.” term unemployed with a pathway very different markets, where employees, is willing to provide on- He is one of many small-business 2012 2013 out of poverty. For the most part, transportation patterns, popula- the-job training. owners in New York benefiting from Source: U.S. Department of Labor these programs are less formal than tion density and customers’ For about the past year, he has a surge in programs that provide traditional union apprenticeships. habits vary widely. worked with Per Scholas, a non- entry-level workers with training into an area where government For small businesses without the “The biggest obstacle has profit that provides technology and on-the-job experience in indus- funding historically has been scarce. resources to run their own training been building brand awareness in training, career coaching and job tries from manufacturing to soft- “These businesses realize you and apprenticeship programs, work- individual locations and manag- placement for workers in four cities, ware testing.The programs, typical- don’t need a college degree for every ing with nonprofits that offer sup- ing expectations, while making including New York. Manhattan ly through nonprofits, have stepped position,” said Maria Torres- See TALENT WAR on Page 14 See NEW MARKETS on Page 16

September 8, 2014 | Crain’s New York Business | 13 20140908-NEWS--0014-NAT-CCI-CN_-- 9/5/2014 1:00 PM Page 1

REPORT SMALL BUSINESS

ten don’t have time to do it.” clusively on soft skills, such as how It’s also important for firms to find to communicate with supervisors Winning the talent war the right training partner. SBS’ New and dress appropriately. Southwest Skills,New Jobs initiative screens po- Brooklyn Industrial Development tential trainees for three-month on- Corp.recently teamed up with Juma Continued from Page 13 Hussein recently received three Involvement by high-level team the-job training plans. SBS reim- Ventures, a San Francisco-based port and guidance provides a golden months of hands-on experience and members is crucial. burses employers 70% of wages. Year nonprofit that runs two-week pro- opportunity. Programs may subsi- other training at Per Scholas.He then Up, a national nonprofit operating in grams for first-generation college dize wages for the novice employees interned for six weeks at Manhattan Work readiness is key 12 cities, including New York, gives freshmen and high-school seniors. or cover them completely. Tech Support and was hired perma- “You want entry-level employees motivated young adults with a high- Juma teaches soft skills, then places Meanwhile, the potential em- nently, somewhat before the usual to be exposed to senior leaders, who school diploma or a GED a year’s participants in six-week internship ployees gain access to skills and job three-month tenure. are the people best able to be their worth of training. Students learn programs in New York manufactur- training they might not otherwise be “This has changed my life for the mentors,” said Shaila Ittycheria, co- technical and business skills for six ing companies.The program, called able to acquire.For example,23-year- better,” he said. founder of Enstitute, which runs an months, then are matched with em- YouthMade, pays the interns. old Bronx resident Sharif Hussein Of course, no program can guar- apprenticeship program for tech ployers,which pay them $920 a week. Architectural Grille, a Brooklyn studied IT at SUNY Geneseo but antee that new hires will be success- firms and digital media and adver- The apprentices return to Year Up manufacturing company with $5 had to leave school in 2009 after just ful.The real education comes when tising companies, among others. weekly for additional skills training. million in annual revenue, took on one year for “monetary reasons.” Mr. trainees begin working. “But they’re also the people who of- Other programs focus almost ex- two pairs of interns from YouthMade for six-week stints this summer in the assembly, finishing and customer- service departments. “What really impressed me was the work readiness,” said Special Projects Manager Fred D’Antoni. “They were really polished for people their age.” Apprenticeships sometimes offer participants more than they Give your employees promised. In 2012, Vic Singh, who was running Tracks, a Man- hattan-based startup that had 0.2% the duck. PERCENTAGE an app for creat- of U.S. labor force ing personal so- made up of cial networks, apprentices took on Kwame Source: Brookings Anything else is just Henderson as Institution, 2014 report an apprentice through Enstitute’s program. Mr. Henderson, now 24, had finished chicken. college about a year earlier and entered the program instead of attending business school to avoid taking on debt. “It’s an untraditional Almost 60 percent of employees route,” said Mr. Henderson. wish their employers offered Powered by partnerships voluntary insurance1. During that year, Mr. Hender- son got a crash course in how young tech companies pivot.Mr.Singh de- The question is, who will you choose? cided to change his product to an app aimed at adding text, drawings and sound to images. He eventually You could opt for a voluntary option from your hired Mr.Henderson to be in charge medical carrier, or you could offer coverage from of growth. the number one voluntary provider2: Afl ac. “The fastest way to grow is to learn in a practical environment,” said Mr. Singh, whose five-employee compa- There’s no direct cost to you for offering it, and ny, now named Kanvas Labs, has getting started is as simple as adding a payroll raised about $1 million in seed fund- deduction. That’s why business owners like you ing, bringing the total raised for both firms to $3.4 million. have chosen Afl ac for nearly 60 years. It’s also Other small businesses have why we’re so confi dent Afl ac is the right partner formed partnerships with programs for your business. to beat the tech talent shortage. Keith Klain, CEO of Doran Jones Testing, an IT firm with about You can bet the farm on it. 40 employees, is moving its headquarters from Manhattan to the Call your local agent and visit Bronx. Its 15,000-square-foot facility there will include space to train afl ac.com/business 150 software testers in partnership with Per Scholas. The nonprofit raised $1.8 million to get the project started and build out the space; Do- ran Jones will repay the money over 10 years through a 25% profit- sharing arrangement with Per Scholas.The profitable company has about $6 million in annual revenue. For Mr. Klain, who plans to hire all 150 trainees,the program has the added benefit of guiding novices in 12013 Afl ac WorkForces Report, a study conducted by Research Now on behalf of Afl ac, January 7 – 24, 2013. 2Eastbridge Consulting Group. U.S. Worksite/Voluntary Sales Report. Carrier Results the company’s approach. “People for 2012. Avon, CT: April 2013. Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999 who don’t have preconceived ideas Z131175 11/13 about how to do software testing ask way better questions and are much more motivated,” he said. Ⅲ

14 | Crain’s New York Business | September 8, 2014

AFL3030 B2B ChickenJr ALT.indd 1 1/24/14 12:18 PM 20140908-NEWS--0015-NAT-CCI-CN_-- 9/4/2014 6:41 PM Page 1

THE NY Area’s Largest Women-Owned Firms LIST Ranked by 2013 revenue THE SCOOP TRENDS

Largest New York City employers By the borough REVENUE UP AT WOMEN-OWNED COMPANIES Share of New York state-certified women- TransPerfect owned businesses. he top women-owned companies in the New York area are taking advantage of the 918 economy’s upswing by getting aggressive about growth, according to new Crain’s Tower Legal Solutions 19.9% research. Collectively, the 25 firms on our list of the top women-owned business- 351 es saw their revenue increase to $3.4 billion in 2013, up from $2.2 billion in 2012. Brooklyn Loren Communications International Ltd. Six of those on Crain’s list provide staffing or recruiting services. Companies are 16.4% 52.8% Tturning to recruiting experts in what has become a candidate’s market, said Rebecca Cenni, 300 Queens Manhattan founder and chief executive of Atrium Staffing (No. 7 on Crain’s list).“People are really waiting for Sharp Decisions Inc. the right opportunity,” she said. “Companies have to work harder to find the right talent.” 274 Atrium reported revenue of $138 million in 2013, up 35% from the previous year, making 6.2% Bronx Eileen Fisher Inc. it the largest staffing company in Crain’s ranking. Firms are expanding their human-resources 4.6% Staten Island 247 departments to help negotiate new laws like the Affordable Care Act, As of Aug. 27, 2014 and tech continues to fuel growth,with digital marketing and e-com- Source: Crain’s research Source: NYS Contract System database merce making up an estimated 15% of Atrium’s revenue increase. “Our direct hiring has been stronger this year than it has in the last Biggest revenue gainers five years,” Ms. Cenni said, estimating that the company would place More businesses, but smaller workforce about 10,000 job seekers in the city by the end of 2014. The number of women-owned businesses in the 2012 vs. 2013 There are now 9.1 million women-owned companies in the U.S.,ac- metro area has outpaced employment at the firms. cording to a recent report from American Express Open.Last year,a net 2002 2007 2014 1 McKissack & McKissack +289.4% 1,288 women-owned firms opened each day,up from an average of 591 665,700 since 1997. 604,678 Walsh Electrical Business ownership is a logical step in the careers of women at- 521,585 Contracting Inc. +82.0% buck ennis taining higher levels of education and work experience, said Julie 510,692 508,301 499,700 REBECCA CENNI Weeks, a research adviser for American Express Open. “Now, any- Henegan where there are businesses, there are women-owned businesses.” Construction Co. +76.3% But while the number of women-owned firms in the New York area has increased 10.1% since 2007, employment at such companies has dipped 1.7%, according to the report. Nationally, the Tower Legal Solutions +47.1% number of women-owned firms increased by 16.6%, and employment rose 3.6%. One reason could be that some women are looking to create job opportunities for themselves Miller Druck Specialty after failing to find suitable work,rather than trying to build businesses they intend to scale.“Most Contracting Inc. +41.1% of those firms are sole proprietorships or nonemployers,” Ms.Weeks said of the national trend.“It Businesses Employment2 could mean they couldn’t find employment elsewhere.” —nicholas wells 1-Estimate. 2-Excludes owner. Source: American Express Open Source: Crain’s research

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September 8, 2014 | Crain’s New York Business | 15 20140908-NEWS--0016-NAT-CCI-CN_-- 9/4/2014 6:42 PM Page 1

THE LIST Largest Women-Owned Companies

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“The possibilities are endless,” KPMG. But it is not always as easy Mr. Cohen said. as it sounds to expand. New markets beckon As many local entrepreneurs “After New York, it’s a different find, spreading a company’s wings landscape,”said Faith Hope Conso- Continued from Page 13 sessions with new franchisees and a beyond New York City is practical- lo, a broker and chairman of the re- sure we have very clear systems in centralized call center. He has also ly a necessity in growing a scalable tail group at Manhattan-based resi- place to keep everybody on the same posted online ads and used his web- business.Other regions often offer a dential real estate brokerage page,” said Mr. Cohen. “It’s defi- site to recruit franchisees and is lower cost of doing business than Douglas Elliman. “I think the nitely been a learning curve.” looking for ways to add more serv- New York’s, which is the second biggest challenge is finding the right To that end, he has been using ices like housecleaning, moving and highest in the country, according to location and being able to adapt to social media, videoconferencing consignment. recent research by tax advisory firm the needs of other markets.” It helps to have a business model designed for scaling. Take Con- vene, the fast-growing conference- center network that topped Crain’s Fast 50 list for 2013. It recently opened its fifth location in Tysons Corner, Va., after four locations in Manhattan. No two businesses are alike. buck ennis The company, co-founded by CLEANING UP: Josh Cohen expanded the former fraternity brothers Ryan Si- Junkluggers through franchising. monetti and Chris Kelly, has relied No two lending solutions should be, either. on a successful formula of spending millions of dollars to refurbish va- “She dared me to make a better cated space, which it then rents out product,and so I began experiment- for corporate get-togethers. ing as kind of a lark,”Mr.Colwell re- WITH EXPERIENCE COMES THE KNOWLEDGE that a one-size-fits-all lending called. “I boiled milk on the stove, Distribution deals matter solution will never truly fit anyone. At Webster Business Credit, and I denatured products by creat- Mr. Simonetti said the state-of- ing a home incubator using beach we have over 30 years of experience creating custom finance the-art facilities it offers, alongside towels and a heating pad.” solutions, one client at a time. full catering and concierge services, That was in 2007. After perfect- have played a big role in its success. ing his all-natural recipe and sinking Many of Convene’s clients,which in- his entire life’s savings into the oper- To learn how we can help put your assets to work, clude Fortune 500 companies, keep ation,Mr.Colwell officially launched coming back—powering revenues of Call Warren Mino at 212.806.4500. WebsterBCC.com Maya locally in the summer of 2010 nearly $19 million last year. “All of and that same year began receiving our capabilities are vertically inte- orders from the likes of Equinox, grated,”Mr.Simonetti said.“We can Food Emporium and Fairway. accommodate more than 300 people Helping him expand quickly is a a day, and what differentiates our deal he inked with Fresh Markets business model is how we’re able to this past January.It currently distrib- offer a complete package.” utes his Greek-style yogurt in more For local manufacturers, the best than 2,000 supermarkets nation- way to expand outside New York is wide.Maya now produces more than often by finding a distributor that 100,000 cups each week. knows other markets well. Mr. Colwell said his goal now is Hamilton Colwell, 35, a former to sell 20 million cups each year. He New York | Boston | Newtown | Philadelphia | Washington, DC investment banker, started his yo- is targeting distribution through gurt company, Maya, in his Upper schools, the military and conven- East Side apartment. His cousin, ience stories. All credit products are subject to thee normal credit approval process. Webster Business Credit Corporation is a who was pregnant at the time and “The key is to do this in the right wholly owned subsidiary of Weebster Bank,B N.A. Member FDIC. The Webster Symbol and Webster Business Credit constantly ate yogurt, dared him to way and not get ahead of ourselves are registered in the U.S. Patent and Tradademarkad Office. come up with something less sugary by only selling as much as we have that didn’t leave an aftertaste. the capacity to make,” he said. Ⅲ

16 | Crain’s New York Business | September 8, 2014 How to make the most Corporate of your holiday party ...... S4 ‘Healthy up’ your holiday soiree ..... S8 Build team excitement Events for the new year ...... S10 Corporate meetings receive a ‘second life’ ...... S12 Holiday Raise the bar: expressing your brand through a signature cocktail ...... S15 Plan quick-turnaround meetings Parties that sizzle ...... S17 Incentives spark energy & at corporate events ...... S19 A Special Advertising Supplement to Crain’s New York Business Corporate Events & Holiday Parties Special Advertising Section VENUE INDEX

Apella S21

Atlantic Grill S14

The Benjamin Hotel S2

Bowlmor Lanes S11

Buca di Beppo S14

Ça Va by Todd English S16

Dave & Buster’s S10

The Down Town Association S10

Edison Ballroom S12

A Classic Holiday Evening Espace S12

• MENUS BY FOOD NETWORK’S IRON CHEF GEOFFREY ZAKARIAN The Glass Houses S6 • INSPIRED COCKTAILS • MODERN, ELEGANT SPACES WITH A RESIDENTIAL FEEL Hard Rock Café S6 • FRESHLY REDESIGNED, PREMIER SUITE WITH PRIVATE BALCONY Book by September 30 to receive complimentary bar upgrade & dessert. Hornblower Cruises and Events S3 Please contact 646.424.2600 or [email protected] Intercontinental Times Square S8

Intrepid Sea, Air and Space Museum S5

125 East 50th Street at Lexington Avenue • thebenjamin.com/crains Lea Wine Bar S16

Lincoln Center S18 Symbolic harbor views Unparalleled service Lucky Strike S19 Endless possibilities Lyric Theatre S13 MSG Entertainment S7

Museum of Jewish Heritage S2

New York Institute of Technology S4

NYY Steak S9

Planet Hollywood S4

The Ride S17

The Rubin Museum S18

Tavern Hospitality S20 FOR INQUIRIES OR A TOUR OF THE EVENT SPACES, CONTACT RACHEL HEUMANN 646.437.4206 | [email protected] Upper Story S20

EDMOND J. SAFRA PLAZA Vanderbilt Suites S8 36 BATTERY PLACE IN LOWER MANHATTAN WWW.MJHNYC.ORG/SPACERENTAL Yankee Stadium S15 TOP LEFT PHOTO BY THOMAS HINTON; BOTTOM RIGHT PHOTO BY YU GEN YANG; OTHER PHOTOS BY MELANIE EINZIG. HORNBLOWER INFINITY HORNBLOWER HYBRID Length: 210 Feet | Up to 1,200 Person Capacity Length: 148 Feet | Up to 600 Person Capacity Corporate Events & Holiday Parties Special Advertising Section

How to make the most of your holiday

NYIT AUDITORIUM ON BROADWAY party The recently renovated NYIT Auditorium on Broadway is a state-of-the-art event space just steps from Lincoln Center and Columbus Circle. Convenient to all public transportation, it can accommodate a wide range of events, from exclusive screenings to executive presentations, panel discussions to private parties. The 262-seat auditorium features a platform stage and has undergone an extensive audiovisual upgrade that By Christopher Hosford equipped the space with high-definition digital cinema, and 35mm projection, 7.1 surround sound, the latest high- and standard-definition videoconferencing capabilities, wireless broadband internet, and Mac and PC compatibilities. For more information, and to find out about our New Client Discount, visit nyit.edu/aob or call 1.888.730.4814 September is not too early to plan a corporate party for the mid-winter holiday season. Many companies begin planning well in advance. For the early birds, or those just starting their planning process, there are a number of things to keep in mind to ensure a successful event.

Perhaps the ﬁrst question is, what venue types should you consider for your event? The answer depends on employee needs and company goals, of course, and can range from a hotel or event-speciﬁc ballroom to special venues like a hangar, brewery, historical building or yacht.

1871 Broadway, NY, NY - 1.888.730.4814 - [email protected] - nyit.edu/aob “You ﬁrst really need to assess your overall theme,” says Marissa Wolfard, senior project manager at event and incentives company Maritz Travel. “Such factors as holding the event off-site or on-site, the anticipated head count and, most importantly, budget also are key.” she says.

In New York there are innumerable venues to choose from, of all sizes. Ms. Wolfard suggested that anticipated head count is important when selecting one, to assure that the venue has a “warm and cozy” feel that makes guests feel comfortable. Experience a Holiday event that’s out of this world. “You need to be From stylish surroundings and movie memorabilia, to unique mindful that this menu selections, Planet Hollywood Times Square offers meeting planners a worry-free experience. Let us take your next corporate event or holiday party to a higher level. is a holiday party, Call 212.265.2404 for information to book your holiday party. TIMES SQUARE not a regular corporate event,” Ms. Wolfard says.

In The Theatre District • Entrance on 45th between Broadway and 6th (continued on page S6) open daily for lunch + dinner • planethollywoodintl.com Watch your special event take off at the Intrepid Museum. The Intrepid Sea, Air & Space Museum is one of the most unique and historic spaces in New York City. We host events from cocktail receptions, high profi le events, fashion shows, weddings and fi lm shoots to seated dinners for up to 1,000 guests—the possibilities are endless. We have 25,000 square feet of interior event space, including the three halls of our hangar deck, the Allison & Howard Lutnick Theater, even spaces for green rooms and breakout sessions. There’s also the fl ight deck, with spectacular views of the Manhattan skyline and the Space Shuttle Pavilion, featuring the only space shuttle in the northeast.

For more information, email [email protected], call 646-381-5301 or visit intrepidmuseum.org. PIER 86, WEST 46TH STREET & 12TH AVENUE, NYC Corporate Events & Holiday Parties Special Advertising Section

“Try to create a party ﬂow that fosters networking and conversation. That way, your employees are really spending quality time with one another.”

COMMUNITY SPIRIT

According to Annie Glennon, senior vice president—events at professional learning and education company Gerson Lehrman Group (GLG), this kind of quality time can be enhanced by creating a theme around a common purpose, perhaps one that gives back to the community.

A PARTY SO GOOD EVERYONE “For example, instead of hiring professional entertainment, hire a children’s choir in order to support both them and the WILL BE BEGGING FOR AN ENCORE arts,” Ms. Glennon said. “You might do the same by having a sculptor do the centerpieces.” Explore Having a Party, Win an All-Inclusive Beach Vacation! Email [email protected] your proposed event information for a 2014 Recently, GLG helped a girls’ school in the Lower East Side event at Hard Rock Cafe Times Square. One of our sales managers will call you stage its graduation. Ms. Glennon said she hopes to present before September 25, 2014 about your event and upon completion of the phone photographs of the results on a big screen at the company’s conversation you will be entered to win one of two Grand Prize Winner trips! NO PURCHASE NECESSARY to win. Visit http://www.hardrock.com/cafes/new-york/ for contest rules and regulations next event this year.

“In fact, it’s a great way to celebrate all your volunteer efforts during the past year,” she says. “It becomes a digital celebration, a tangible representation of a company’s community outreach.” HARDROCK.COM #THISISHARDROCK NEW YORK | 1501 BROADWAY | TIMES SQUARE | +1-212-343-3355

After all, chances are the venues have staged more holiday parties than the average event planner or executive assistant.

“We ﬁnd that clients who work with us the most, and discuss their needs, likes and dislikes well in advance, have the greatest chance of staging a successful event, says Bill Kaelblein, general manager at the Edison Ballroom in Midtown Manhattan.

(continued on page S7) Corporate Special Advertising Events Section & Holiday Parties Corporate Events Special & Holiday Advertising SectionParties

TASTE THE GOODS

Mr. Kaelblein suggested that companies bring up to four employees to their chosen ability and choice, and at a lower price. And don’t worry venue for tastings of a wide variety of the food and wine that can be available to about low attendance on these evenings. Employees still will attendees. And you’ll want to be aware of special preferences, he said. come to a free party, no matter what the day.” b

“If you know the CEO drinks only Belvedere vodka, that’s a very important thing to (continued on page S8) remember and ask your venue to provide,” Mr. Kaelblein says.

To escape the food blahs, avoid “things in blankets,” and strive for more esoteric choices. Likewise, make sure to brighten up the venue with appropriate decoration; among the simplest is shining corporate logos against walls, ceilings and even floors.

On the technical front, party planners should make sure the venue manager is aware of AV needs, and if awards presentations or videos will be featured. If you have special entertainment need, such as accommodating a large jazz band, outside technical assistance may be required.

Finally, consider economics. The December holidays season is the most popular time for all venues in New York, and booking fees can be stiff. To soften the ﬁnancial blow, book early, perhaps a previous venue, which may be happy to nail down your booking well in advance. And remember: The more attendees you expect, the more leverage you may have in the negotiation phase.

And think about your date. Since most holiday parties tend to be held on Friday evenings, costs will be higher on those days given the competition for space.

“Planners could try sourc- ing a venue for Sunday or Monday evenings says Maritz’s Ms. Wolfard. “You’ll have greater avail-

S7 Corporate Events & Holiday Parties Special Advertising Section

NEW YORK TIMES SQUARE ‘Healthy up’ your holiday soiree

By Karen Pallarito

CUCUMBER SHOOTERS, ANYONE? GOOD TIDINGS IN TIMES SQUARE! Event planners are giving corporate events and holiday parties a healthy makeover. More businesses are At the InterContinental New York Times Square, our customized Holiday Packages are swapping high-fat foods for lighter fare, adding vegan perfect for any holiday event big or small. With special rates starting from $95 per guest dishes to the menu and going gluten-, nut- and dairy- and with an exclusive Early Bird Special of 30 minutes of complimentary passed prosecco and canapés, it’s just another reason to toast to the season. free.

Event planners and restauranteurs say requests for To book your holiday party, please contact the InterContinental New York Times Square Sales Office at [email protected] or 212-803-4580. “healthy” edibles are on the rise, as employers promote employee wellness and strive to accommodate guests’ * Early Bird Special must be booked by 10/31/14 special dietary needs and preferences.

1VW^MZ TWKI\QWV[IKZW[[\PMOTWJMQVKT]LQVO076/376/476,766-?A7:38):1; That’s not to say bacon-wrapped appetizers are off- ;IWXXL7X`2I[=SVO2=`8`[[[MRXIVGSRR]GSQ limits. Many companies still indulge diners with decadent spreads, especially at the annual holiday bash. But they’re also making room for veggie-based hors d’oeuvres.

“They’re giving their guests options,” explains Seth Levine, executive chef at Hotel Chantelle on the Lower East Side.

For a healthier affair, here’s what experts recommend.

Avoid food allergies. Music industry entrepreneur Brandon Silverstein is on a personal crusade to create food allergy awareness in the hospitality and restaurant industries, and to raise money to beneﬁt the nonproﬁt group Food Allergy Research & Education.

Mr. Silverstein suffered a near-fatal reaction to Chinese takeout in June. It was, in his words, “an eye-opening experience.”

VANDERBILT SUITES combines state-of-the-art equipment, sleek & modern design, and versatile layouts for events of 20-150 This September he’ll launch the first-ever Peanut Gala, a in a 2,200 square foot room. The Adam Tihany-designed space is conveniently located in the heart of Midtown with exclusive charity event at Ainsworth Park restaurant in Gramercy. access to New York City’s iconic MetLife Building, just steps away from the connected Grand Central Terminal. Guests will dine on wild salmon, grass-fed filet mignon and organic chicken. This sophisticated meeting space presents the unique ability to serve cuisine from four acclaimed Patina Restaurant Group restaurants: elegant French cuisine from Café Centro, authentic But before the first pan hits the burner, all nuts, Italian fare from Naples 45, modern Spanish offerings from La Fonda del Sol and power breakfasts from Cucina & Co. shellfish, gluten and dairy will be removed from the premises and a cleaning crew will sanitize the kitchen The MetLife Building | E. 44th & Vanderbilt Ave | vanderbiltsuites.com Sharon Colabello | 212 949 8248 | [email protected] from top to bottom. (continued on page S9) Special Advertising Section Corporate Events & Holiday Parties

Experts say careful menu planning can help businesses avoid problem foods. based cutlery and compostable plates made mostly of sugarcane, at no additional charge, says For instance, Fal Foods USA supplies local restaurants and caterers with its dairy-free, Joelle Obsatz, a partner at the Upper East Side gluten-free, vegan frozen dessert, DF Mavens, manufactured in Astoria, Queens. business.

TIP TIP Make sure the service staff knows where the food was prepared, how it was prepared Organic foods can add 15-20% to a company’s and what’s in it. “If you don’t know, I don’t want to eat it,” says Danielle Bobish, founder catering tab, Mr. Rodolitz says. and creative director of Curtain Up Events in Chelsea, who recently experienced a severe allergic reaction to lima beans. Make healthy substitutions. A lot of businesses are asking for low-calorie, no- carbohydrate or reduced-sodium options, says Go back to nature. Some businesses are willing to spend more for higher-quality Amanda Hansley, managing partner at Hansley- meats and produce, says David Rodolitz, founder of New York’s Impulse Event Productions. McLaurin & Associates, an event and lifestyle management ﬁrm in West Orange, N.J. One client, He works with Fifth Avenue-based Relish Caterers to customize menus featuring organic a New York consulting ﬁrm executive, banned products sourced from local farms. pastries and bagels from breakfast meetings, favoring fresh fruit and egg white dishes. When businesses desire a high-end farm-to-table experience, Mr. Rodolitz books Riverpark, chef Tom Colicchio’s restaurant, where guests dine on fresh produce harvested from the venue’s As a healthy alternative to steak and creamed own farm. spinach, Mr. Levine pairs seared tofu and wilted kale. He offers savory sorbet in lieu of fattening Some companies insist on using environmentally friendly food purveyors. raw bar sauces and dips.

Butterﬁeld Market’s catering business offers biodegradable disposables, like cornstarch- (continued on page S10)

MAKE YOUR HOLIDAY EVENT TRULY MAJOR LEAGUE.

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S9 Corporate Events & Holiday Parties Corporate Events & Holiday Parties SpecialSpecial Advertising Advertising Section Section

Christina Berrios, owner of Event Details in New York, says presentation is key. For instance, instead of a fruit bowl, go with a carved fruit display.

TIP Create a signature cocktail mixed with low-calorie juice, Ms. Hansley suggests.

Move it. Dan McCormick, chief operating ofﬁcer and co-founder of Kapow Events in New York, is already planning several activity-related holiday events.

One client, a Manhattan-based e-commerce company,

is seeking a “more sports-related, less drink-related” party. One option: an employee dodgeball tournament. Another client, a technology firm with offices in New 234 W 42ND ST, BETWEEN 7TH AND 8TH, 3RD FLOOR • 646.495.1988 [email protected] York and other major markets, will play flag football at an NFL stadium. )THE ULTIMATE QUEST ) teambuilding comes naturally A super-competitive indoor scavenger hunt. Over the summer, 10 Perezhilton.com sweepstakes

WHEN IT COMES TO TEAMBUILDING, )COMPANY CHALLENGE ) winners joined celebrity blogger Perez Hilton for a New WE DON’T PLAY AROUND. BUT YOU SURE DO. A series of games that’ll rev up the competition. York experience that began with a barre workout at CHOOSE FROM A VARIETY OF ACTIVITIES THAT )MAD DASH ) Manhattan’s Physique 57. BUILD CAMARADERIE, LEADERSHIP AND A set of high-energy, deadline-oriented missions. COMPETITIVE FUN! ) AND MORE! ) Alex Caldwell, a strategist at Blogads, which handles the entertainment site’s advertising, says it may be the ﬁrst 100% healthy event her company has planned, although it may book your holiday party today not be the last. and receive a complimentary bar upgrade More Fun! “I haven’t seen the trend yet, but I wouldn’t be at all surprised,” she says.

VISIT WWW.DAVEANDBUSTERS.COM/SPECIALEVENTS TIP Know who’s attending the event and what they ﬁnd appealing, Mr. McCormick advises.

Build team excitement for the new year

By Christopher Hosford

Time was when team building was a groan-inducing exercise. Event planners struggled to ﬁnd innovative ways to bring employees together to embrace “corporate goals,” only to encounter poor participation and a decided lack of enthusiasm.

Things have changed. If you think you’d like to kick off the new year on a positive note with some team-building (continued on page S11) Corporate Special Advertising Events Section & Holiday Parties Corporate Events Special & Holiday Advertising SectionParties events at your holiday party, focus on a myriad of new ways to increase employee effectiveness and “A lot of us in talent acquisition come from the enjoyment. agency side, and that’s a more competitive ﬁeld than most,” Ms. Haney says. “Yes, we do work as a “It’s super important for our company employees to communicate as a family, and to understand that team, but we always like to outdo each other.” we’re taking care of each other,” says Mike Iaia, New York and New Jersey area director for Shake Shack, the hamburger-and-fries restaurant. “For our managers, we do a lot of meetings and one large retreat Ms. Haney decided to book her 12-person group a a year, but for last year’s holiday period we wanted to have a great time too.” cooking experience through the New York-based Cooking by the Book, providing an opportunity Last December, Mr. Iaia had dozens of his restaurant managers engage in a holiday team-building for team building as well as a group meal. exercise using the services of Brooklyn-based TrivWorks, which specializes in custom trivia events. In addition to questions about pop culture, TrivWorks wrote questions relating to the attendees’ own Ms. Haney divided her team into three, with each backgrounds, including baby pictures and name-that-tune quizzes. group provided with identical market baskets of food and access to a pantry of other ingredients It was an important initiative, Mr. Iaia said, because many of the managers hadn’t worked together before. and spices. The goal: to create the best dinner within an hour and a half. “Our managers were asked to provide three embarrassing facts about themselves, and the funniest ones were picked,” he says. “The important thing is, everyone really enjoyed spending time with each Ms. Haney’s group won, she says, “But it was close.” other. And that’s important for people who spend 14 hours a day, ﬁve days a week, in their separate restaurants.” According to Suzen O’Rourke, Cooking by the Book owner, it’s important not to use the “team building” label. The “aha” moment, she says, is GETTING COMPETITIVE when the impact of working together takes effect.

Competition also is a factor in team-building events. It’s a particularly effective component when “It’s a bonding experience,” Ms. O’Rourke says. the group is competitive to begin with, according to Taylar Haney, talent acquisition coordinator “Yes, some team-building stuff can be silly. But at Saks Fifth Avenue. attendees soon realize they are part of a whole. (continued on page S12)

S11 Corporate Events & Holiday Parties Special Advertising Section

How will they know what to do unless they communicate to make the meal successful? After all, they’re going to eat this stuff!” UNDERSCORING VALUES

Winter team-building events can involve more than holiday cheer, according to Nick Gray, founder and tour guide with Museum Hack, which conducts team- building events inside New York-area museums.

“For many companies, team building simply means an engaging, fun experience,” Mr. Gray says. “But for some companies, they want their values and mission statements incorporated as well.”

The company’s guides instruct attendees to take photos of museum objects that best represent corporate values, integrity and authenticity.

“Many companies have a ‘values and belief’ day,” Mr. Gray says. “We’ll take those values and ask attendees to take photos of the museum objects that best represent their company’s integrity and authenticity. And they actually have fun with it.”

One of Museum Hack’s clients, the concert promoter Live Nation, needed its sales executives—six from New York and six from Los Angeles—to meet each other and bond. A story-telling exercise had participants roaming the museum and partnering with each other to create stories surrounding their favorite works of art.

“We hired musicians and actors to pair with the sales guys, to help them write their stories and act them out,” Mr. Gray said. “It’s more important than the facts of the art. It’s about your personal connections to the art, and to each other.” b

Corporate meetings receive a ‘second life’

Mention “virtual reality” and people often think of Second Life, the online community where users live out their fantasy lives, or the recent Facebook acquisition Oculus VR, which makes a headset for virtual reality gaming. However, virtual reality has many uses at business gatherings, too, as many corporate meeting and event planners are discovering. S12 (continued on page S13) Special Advertising Section Corporate Events & Holiday Parties

“The top use I’ve seen evolve over the last two to three years is for employee training, partner Personify. For instance, if a speaker cannot training or customer education,” says Eric Vidal, director of marketing at Chicago-based InterCall attend a live event in person, he or she can Event Services, which provides webcasting, virtual events and virtual environments. instead use Personify to make a presentation that is projected on stage for a crowd, in real Typically, companies use virtual reality options in their meetings when they are looking to time. Speakers can do this from any location, like save time—for instance, by speeding up training for their team—or money on travel costs for a home-based office, but to the audience, they attendees, Mr. Vidal says. The global consultancy Capgemini, a client of his firm, uses it to train appear silhouetted against a virtual backdrop of employees, he says. “They are using it so they can understand their audience better and provide a their choosing. The backdrop might be a one- better experience,” he says. color screen or a set of presentation materials they want the crowd to read. To use the system, One-third of companies now set aside part of their events budgets for virtual meetings, according the presenters must attach a special computer to a 2013 survey by Exhibitor magazine, which covers best practices for trade shows and events. the company provides to their PC. Nevertheless, many firms are still at a loss about how best to use virtual events, let alone virtual reality. 60% of companies understand the concept of virtual events, but only 31% know how to “There are clients that have used it on stage, execute the logistics, Exhibitor’s survey found. in hotels with 200 people, as well as a couple of additional hundreds online,” says Sanjay If you’re ready to give virtual reality a try, it helps to get a crash course. Here are some tips from Patel, CEO and co-founder of Personify, experts on how to incorporate this option into corporate meetings and events. headquartered in Chicago. Personify has also Understand how virtual reality works. been used by big companies to deliver webinars You’ve probably attended online events like to more than 1,000 people and on sales calls webinars, which traditionally use slides and audio, or video webcasts. To envision a virtual reality to customers, when salespeople are making a event, which also takes place online, “picture that on steroids,” says Mr. Vidal. In a virtual reality presentation. “Microsoft uses our product to event—often held simultaneously to a live one—a company creates a representation of the real sell its products,” says Mr. Patel. For enterprise world online. users, the cost of subscribing is $200 annually. To make quick use of virtual reality, some meeting planners have been trying the technology (continued on page S14)

S13 Corporate Events & Holiday Parties Special Advertising Section

Try an advanced use. More companies now help corporate clients create an online environment that looks almost identical to the physical setting of an event. Virtual attendees typically create an avatar—an icon of themselves—and navigate the event as that avatar.

Upon logging into the platform offered by InterCall Event Services, for instance, attendees might ﬁnd their avatar standing in what looks like the main hall of the conference. They can then enter rooms to hear a keynote speaker, listen to smaller break-out sessions, visit an exhibit hall or trade show with many booths or buy books in a virtual library.

“The only negative is you can’t serve those tasty shrimp cocktails and have a glass of wine,” says Mr. Vidal.

InterCall is a substantial investment. The cost of leasing the platform starts at about $10,000, and for corporate users who need more rooms, it’s usually in the $50,000 to $70,000 range, Mr. Vidal says. The platform relies on sophisticated templates that lay people can use to create the rooms, using drag-and-drop technology.

Determine if the ROI is there. Before you invest in an elaborate virtual reality program, ask yourself some key questions: Can you reach all of the audiences you want to reach right now? If not, is the reason because they are geographically dispersed? If so, virtual reality may be a good option, says Mr. Vidal. In addition, if you use online meetings, like webinars, but ﬁnd you are not engaging your audience enough, virtual reality might help.

One of InterCall’s clients, the software ﬁrm CA Technologies, educated 2,000 partners who sell Stressball Meatball its products around the globe on a new product, in preparation for the rollout. “That used to take two months,” Mr. Vidald says. “They’re getting to market faster.”

We’ll take the hassle But virtual reality is not a good ﬁt for every meeting. Mr. Vidal says that some companies prefer in-person out of holiday planning. gatherings of senior-level team members, especially No matter the size of your group, our sales for small groups of 75 people or fewer. “It goes back team will take the stress out of holiday to networking—having the cocktails and building planning. Give Buca a jingle and we’ll make the camaraderie,” he says. your holiday season one to remember.

(continued on page S15) Banquets & Catering

Times Square |0OUI#FUXFFO#SPBEXBZUIt#SPBEXBZt Call your local Sales Manager for more info or visit BUCADIBEPPO.COM Special Advertising Section Corporate Events & Holiday Parties

Creating a memorable experience at an annual holiday or corporate event is a challenge for most Raise companies. While the desire to stand out has caused some companies to incorporate technology such as photo booths and social media into events, other businesses are rethinking the typical open bar and instead designing signature craft cocktails to represent products, brands and event the bar: themes. Liquid Lab NYC, a cocktail consulting firm, designs specialized cocktails for corporate events. Founders Parker Boase and Gregory Lucas work with companies to formulate cocktails that expressing reflect various aspects of a brand or product. From tech giant Google to Wall Street finance firm Goldman Sachs, clients supply Liquid Lab NYC with inspiration boards, themes, logos and your brand product specifications to help design the perfect signature libation. Event planner Liz King, founder of Liz King Events, says thoughtful signature cocktails can engage guests. She advises companies to create “picture perfect moments” at events to encourage attendees to post photos on social media sites. To make a cocktail “picture perfect, King suggests through a visually representing a company through the cocktail’s color, garnish and glass. Strategic placement of event signage that includes the company or event logo and messaging, signature serves to encourage guests to snap a fun photo with their cocktail and share it on social media, further promoting the brand and event.

To create a hands-on experience, Boase and Lucas suggest placing pour-your-own stations cocktail throughout the venue that are staffed by bartenders who teach guests how to create the signature cocktail themselves. (continued on page S16)

Holiday Parties + Corporate Meetings

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S15 Corporate Events & Holiday Parties Special Advertising Section

Liquid Lab NYC worked with social media company Facebook to create a seasonal Pumpkin Pie Cocktail that attendees were invited to prepare themselves, mixing ingredients such as spiced rum, egg white, and pumpkin spice syrup. “DIY (do-it-yourself) stations add an interactive, educational component to the THE HOLIDAYS NEVER TASTED SO GOOD event experience,” Discover an unrivaled holiday experience when you celebrate the season in our unique and intimate Private Dining Rooms. The modern and luxurious ambiance is accented with top says Boase. of the line service and French-inspired fare developed under the guidance of Chef Todd English, serving up all the ingredients for the perfect holiday celebration.

To inquire or book your Holiday Party contact Lauren Tidey, Ça Va Sales Manager: To celebrate the launch of a new line of high-rise blue jeans 212-803-4565 or [email protected]. for clothing retailer Express, Liquid Lab NYC developed Book before October 20, 2014 and ask about the Early Bird Booking Special! a unique blueberry mojito topped with egg white foam served in a highball glass, reflecting the color, personality, and style of the product. The firm also partnered with Citibank to create a blue cocktail that perfectly matched Citibank’s blue logo, garnished with a red flag made on a cherry skewered to an orange slice.

Companies can also engage guests by crafting a menu that 310 West 44th St.\ New York, NY 10036 \:jij9prk9lmlm\ www.cavatoddenglish.com features several cocktails rather than a singular signature drink. For one client, Liquid Lab NYC created the “Orient Express,, inviting guests to sample cocktails representing London, Paris, Venice and Istanbul. The drinks incorporated regional ingredients including Pimm’s, Cognac, Campari and Raki. Guests were given a faux train ticket and received a ‘punch’ for each cocktail they tasted , creating an interactive, international experience.

The possible varieties of signature cocktails are endless. While Liquid Lab NYC prefers to work with fresh ingredients, the company’s founders relate that they are able to achieve nearly any exact color by using food dyes. However, colors like green, purple and red can be achieved by incorporating fresh ingredients such as mint, blackberries and raspberries.

The modern trend of Molecular mixology makes a bold statement at events, transforming the cocktail experience by manipulating the physical state of ingredients to create new flavors, textures and visuals. Through a process called spherification, jelly-like spheres are formed and infused with liquor and flavoring. These range from small caviar-sized pieces to larger egg-sized shapes, and can be incorporated into a cocktail to add a textural component or color accent, or served on spoons to be individually consumed. For example, a Molecular Mojito molds classic mojito ingredients, including rum, sugar and mint leaves, into a jell -sphere that is served on a spoon.

(continued on page S17) Special Advertising Section Corporate Events & Holiday Parties

For companies and clients not looking to veer too far from the tried and true, classic cocktails can be updated with creative Plan quick-turnaround twists by adding new visual components. Ice cubes infused with fruit, herbs or even ﬂowers can replace the traditional two-inch meetings that sizzle cube in a rocks glass. Dying ice cubes adds a pop of color and changing the shape from Patti Wood, a body language expert who has appeared on The Today Show, used to get booked for cube to sphere also updates the presentation. keynote speaking engagements at business events a year or two in advance. “Two years now sounds Bartenders can also transfer standard like science ﬁction,” says Wood, author of the book Snap: Making the Most of First Impressions, Body garnishes, such as cucumber from the typical Language and Charisma. Recently, Ms. Wood took a call from a potential client looking to book her for slice to a sheer ribbon. an out-of-state event—six days later.

The key to raising the bar for your next She isn’t alone in ﬁnding that even big meetings and events have become more last-minute since the corporate event may be behind the bar. b recession left corporate budgets tight and internal approval processes slow. The American Express Global Meetings and Events Forecast for 2014 found that planners in every region expect lead times to continue to shrink this year. As the report puts it, “‘Getting shorter’ and ‘They can’t get any shorter’ are the typical responses from meeting professionals around the globe when asked about the current state of lead times for meetings.” To run successful events in today’s environment, both corporate organizers and planning professionals need to be resourceful. Here are some strategies for producing a great event on very short notice.

Consider alternative meeting spaces and hotels. If, say, you’re looking to ﬁnd lodgings in Manhattan and hotels are full, consider venues in Jersey City or even near the Newark airport, advises Jeffrey Cesari, founder, president and chief creative director of Shimmer Events, a boutique (continued on page S18)

Touted as “The hottest way to see New York”, by The Today Show, New York City’s newest groundbreaking entertainment experience turns the streets of New York into a stage. With side-facing stadium-style seating for 49 guests, and fl oor to ceiling windows, THE RIDE is the world’s only moving theater! Our talented cast of singers, dancers, musicians, actors, and comedians are discovered along an interactive 75-minute journey through Times Square and midtown Manhattan. The Corporate RIDE Experience allows full customization and the opportunity to use your creativity, as fun facts about your company and colleagues become part of the script. This one-of-a-kind RIDE Experience is the perfect team-building event or memorable holiday outing. Part Tour. Part Show. Total Entertainment! A Unique “Only in New York” Corporate Event Experience.

S17 Corporate Events & Holiday Parties Special Advertising Section

full-service meeting, conference, wedding and AN ARCHITECTURAL GEM special event management and production agency in IN CHELSEA Philadelphia. That’s the approach he took to planning a pharmaceutical company’s national sales meeting, • Four unique event spaces, with receptions which he booked at the Hyatt Regency Jersey City on for up to 500 guests the Hudson. “It has great views, and it is easy to get • 70,000 square feet of stunning architectural people in and out of New York,” he says. For a team- details, including an integrated LED lighting system building activity, he bused the group to the Bowlmor

• Innovative cuisine and unparalleled hospitality Chelsea Piers for bowling. from culinary partner For one-day meetings, for which you won’t need hotel STEPHENSTARR EVENTS rooms, Cesari suggests trying private dining spaces, like Book your holiday party before October 31 one of his favorites, the 21 Club. “Attendees get to see to receive complimentary passed desserts some cool New York City institutions,” he says.

Stay ﬂexible on timing. Ask your planner to inquire whether there are any “hot dates” that the hotel might not otherwise be able to book, Mr. Cesari suggests. “There are usually discounts,” he says. If time is running out, go straight to the national sales representative or national account manager, rather than contacting an individual hotel, to look for a venue. “The national salesperson can help you ﬁnd any space you need within that brand,” he says.

Maximize your negotiating power. If a For more information, please contact planner has strong relationships with particular chains, us at 212.620.5000 x290 or [email protected] make the most of them. “The value those relationships have is really helpful when you have a tight budget and have to turn something around really quickly,” Mr. Cesari says. For instance, he says, a planner who works with a particular venue or hotel can say to a good sales contact, “I’ve brought you a lot of business in the past. Can you work with me on the food and beverage costs?” YOUR EVENT AT LINCOLN CENTER Pick up the phone. If you need to line up a speaker on short notice, don’t send an email, says Ms. Wood. A world-renowned Call candidates instead. “It actually takes less time than emails,” she says. “Speakers can check their calendar, destination. discuss what your needs are and let you know what customization they can offer you.” If you do send an Intimate and email, she suggests including the date of the meeting, the city and best airport. Also include the time for the grand spaces. presentation, the audience size and description, your cell phone number and times you are available. The Technical ﬂexibility. more comprehensive the information, the more quickly they will tell you if they can help.

Host your next Don’t forget to ask about disruptions. In corporate or private rushing to plan a meeting, make sure to ask contacts at your venue if there will be any construction that could event at Lincoln make the venue noisy, advises Ms. Wood. “Sometimes, Center. Contact us when you’re doing a meeting close in, you don’t have time for a site visit to the hotel,” she says. today. Ms. Wood also suggests inquiring about potential road construction—something that can be forgotten in the heat of the moment. “I was at an event recently where a major road was shut down. The meeting planner didn’t LincolnCenter.org/YourEvent 212.875.5037 know,” she says. As a result, the planner could not alert attendees so they could choose an alternative route. Your event will be a lot more fun for you if you don’t get any calls from stranded speakers and guests. b S18 (continued on page S19) Special Advertising Section Corporate Events & Holiday Parties

mirroring a retail environment. Employees were able Incentives spark energy to select two products of their choice from brands in categories such as electronics, outdoors, watches, handbags and luggage. At another event, Rymax at corporate events helped a leading pharmaceutical company organize a “Race for Rewards” for its employees, transforming a Looking for a creative way to reward its VIP players, Seminole Hard Rock Hotel & Casino in ballroom in a local hotel into an obstacle course where Hollywood Fla. turned to Rymax to try something new this past April: At a special, high-end they could grab as many high-end products from the event at the resort, guests received their choice of one out of 20 Sentry® Safes, each of which stacked shelves as they could in two minutes. had a gift locked inside. In the mix were 10 ten higher-priced gifts from brands such as Beats by Dre, Michael Kors, Samsung and Tag Heuer. The resort invited key groups of players. Seminole Hard Rock Hotel & Casino is among many Nearly 800 people attended—far beyond the expected turnout. companies now tapping into incentive marketing to make their corporate events and parties successful. To pull off the event, the hotel and casino worked with Rymax, a full-service loyalty marketing Seventy-four percent of U.S. businesses use non- provider that creates and manages programs with targeted rewards and incentives and works cash rewards to recognize and reward key audiences, with more than 300 brands. offering incentive travel, merchandise or gift cards, according to the 2013 Incentive Market Survey by “Overall, this event was very well received and everyone involved had a great time,” said the Incentive Federation. The Incentive Federation, Paul Gordon, vice president of sales for Rymax Marketing Services in Pine Brook, N.J., the headquartered in Falls Church, Va., is an umbrella nation’s largest direct manufacturer’s representative. group of associations involved in various aspects of the incentive ﬁeld. The event at Seminole Hard Rock Hotel & Casino is one of the many ways Rymax’s varied corporate clients are weaving incentives into their events to add excitement. At one recent Of course, not all incentives given out at corporate gathering held by a leading telecommunications company, employees were ﬂown to a resort events are a hit. One key to making sure guests love destination where they were treated to a high-end shopping experience. Rymax took over the gifts is by giving them the power of choice, taking a standard ballroom and turned it into luxurious shopping experience for the sales team, attendees demographics into account, according to (continued on page S20)

S19 Corporate Events & Holiday Parties Special Advertising Section

Mr. Gordon. Rymax customizes every event, calling on its in-house IT department when necessary to bring a “21st Century” approach.

“We work strategically with both the program and the venue in order to create something that appeals to the target audience on a multitude of levels by using on- trend, innovative ideas and aspirational rewards that will keep these VIP players coming back,” Mr. Gordon said.

Strategically building excitement around the incentives can also add to a corporate event’s success. That was true for Seminole’s event, which took place Friday, April 4, and Saturday, April 5. All VIPs the company deemed high-end players were invited back on Saturday night to “Crack the Vault.” The company randomly distributed pre-printed cards with an embedded code to these elite guests. The guests could then choose one of 10 safes and use the code to try to unlock the one they picked. If the code worked, players could collect their prizes from within the safe.

These were not small gifts: Inside eight of the safes were bundles of merchandise valued at about $2,000. Two safes held cash: $5,000 in one and $10,000 in another. Those who didn’t win received $200 in free play.

Given that companies must make an investment in an incentives-based event, measuring the return it generates is important—particularly in today’s corporate climate. The American Express Meetings & Events 2014 Global Meetings Forecast found that while organizations in North America don’t expect to increase their meetings budgets this year, many players are trying to get more out of the meetings they hold.

Many companies have their own internal methods for measuring this, but there are other options. Rymax relies on a proprietary event analytics platform to help measure the engagement and revenue generated from meetings that include incentives and to maximize the impact on clients’ bottom line. The platform, which generates an “R-Score” for an event, is part of Strategic Interactive Themed Events (R-S.I.T.E), the company’s turnkey event solution aimed at improving return on investment by matching aspirational products to attendees.

“We’re seeing a signiﬁcant increase in companies who are seeking and utilizing these types of events and eagerness from those who desire the opportunity to make their events as unique and engaging as possible,” said Mr. Gordon. b @UPPERSTORYNY

Corporate Events & Holiday Parties is SXEOLVKHGE\&UDLQ·V&XVWRP&RQQHFWLRQV OPENING FALL 2014 · CHEF CHARLIE PALMER’S PREMIER PRIVATE EVENTS SPACE OVERLOOKING MANHATTAN 6WXGLR)RUPRUHLQIRUPDWLRQSOHDVH D&D BUILDING · 979 THIRD AVENUE · 14TH FLOOR · NEW YORK, NY · 212.644.9394 · UPPERSTORYNY.COM FRQWDFW7ULVK+HQU\DW RU WKHQU\#FUDLQVQHZ\RUNFRP APELLA™ 450 EAST 29TH STREET APELLA IS NEW YORK CITY’S BOARD MEETINGS, EVENT SPACE AT 2ND FLOOR MOST INNOVATIVE MEETING CELEBRATIONS, COCKTAIL ALEXANDRIA CENTER™ NEW YORK, NY 10016 AND EVENT SPACE LOCATED RECEPTIONS, CONFERENCES, TEL 212.706.4100 WITHIN THE ALEXANDRIA DINNERS, FASHION SHOWS, [email protected] CENTER FOR LIFE SCIENCE. HOLIDAY PARTIES, LECTURES, WWW.APELLA.COM EVENTS AT APELLA ARE LOCATION SHOOTS, MANAGED BY BACKAL MULTIMEDIA PRESENTATIONS, FOLLOW US ON TWITTER MANAGEMENT GROUP AND PRESS CONFERENCES, @APELLANY ARE EXCLUSIVELY CATERED PRODUCT LAUNCHES, BY RIVERPARK, A TOM WEDDINGS. COLICCHIO RESTAURANT, AND ‘WICHCRAFT. P038-41CL_CN_20140908.qxp 9/5/2014 1:55 PM Page 38

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Office location: whom process against it may be Princ. office of LLC: 110 E. 25th St., mail copy of process to the LLC, 213 NY County. SSNY designated as served. SSNY shall mail process to: AUCTION #102, NY, NY 10010-2913. SSNY West 35th Street, #400, New York, NY TH agent of LLC upon whom process c/o Office of Lawrence E. Fabian, September 24 • Centerport, NY designated as agent of LLC upon 10001. Purpose: Any lawful purpose. against it may be served. SSNY shall Esq., 437 5th Ave., Ste. 801, NY, NY 21,000 SQ FT WATERFRONT whom process against it may be served. mail process to: c/o The LLC, 1407 10016. Purpose: any lawful activity. CATERING FACILITY SSNY shall mail process to the LLC, SIERRA CHELSEA, LLC, a domestic Broadway, 41st Fl., NY, NY 10018. R. Kenneth Barnard, Esq., Chapter 11 Trustee David R. Maltz, Auctr DCA #762794 • Richard B. Maltz, DCA #1240836, NY Broker 110 E. 25th St., 4th Fl., NY, NY LLC, filed with the SSNY on 7/3/14. Purpose: any lawful activity. Notice of Qual. of Malachite Capital MaltzAuctions.com • 516.349.7022 10010. Purpose: Any lawful activity. Office location: New York County. SSNY GP LLC, Auth. filed Sec'y of State AUCTIONS...Your Liquidity Solution ® is designated as agent upon whom Notice of Formation of ACMOS on (SSNY) 10/22/13. Office loc.: NY LAAH ACQUISITIONS LLC, Arts. of process against the LLC may be Chrystie LLC. Arts. of Org. filed with County. LLC org. in DE 8/30/13. SSNY Org. filed with the SSNY on 07/10/2014. served. SSNY shall mail process to Secy. of State of NY (SSNY) on desig. as agent of LLC upon whom Office loc: NY County. SSNY has The LLC, c/o Jorge Alejandro Sierra 8/21/14. Office location: NY County. process against it may be served. PUBLIC & been designated as agent upon Gonzalez, 322 W. 57th St., Apt. 16S, SSNY designated as agent of LLC SSNY shall mail copy of proc. to Att: whom process against the LLC may NY, NY 10019. General Purposes. upon whom process against it may be Jacob Weinig, 3 Columbus Circle, LEGAL NOTICES be served. SSNY shall mail process served. SSNY shall mail process to: NY, NY 10019. DE off. addr.: CSC, to: 66 Pearl St., NY, NY 10004. Notice of Formation of GG RED c/o Nexus Building Development 2711 Centerville Rd., Wilmington, DE HOLDING, LLC. Arts. of Org. filed Notice of Formation of 91/93/95 Purpose: Any Lawful Purpose. Group Inc., 41 Wooster St., Ste. 2, NY, 19808. Cert. of Form. on file: SSDE, with Secy. of State of NY (SSNY) on HIGHGATE LLC. Arts. of Org. filed NY 10012. Purpose: any lawful activity. Townsend Bldg., Dover, DE 19901. 07/25/14. Office location: NY County. with Secy. of State of NY (SSNY) on Notice of Formation of Broadway Purp.: any lawful activities. SSNY designated as agent of LLC 07/12/13. Office location: NY County. Decatur Master Leasing LLC. Arts. of NOTICE OF FORMATION OF LIMITED upon whom process against it may Princ. office of LLC: 241 W. 37th St., Org. filed with Secy. of State of NY LIABILITY COMPANY. NAME: NOTICE OF FORMATION of KATHY be served. SSNY shall mail process 3rd Fl., NY, NY 10018. SSNY desig- (SSNY) on 6/12/14. Office location: NY OSPREY WESTSIDE NY LLC. GROSS & ASSOCIATES, LLC to Marc Fitapelli, Esq., 475 Park Ave. nated as agent of LLC upon whom County. SSNY designated as agent of Articles of Organization were filed with whose purpose is any lawful act or South, 12 Fl., NY, NY 10016. process against it may be served. LLC upon whom process against it may the Secretary of State of New York activity. Articles of Organization were Purpose: Any lawful activity. SSNY shall mail process to the LLC be served. SSNY shall mail process to: (SSNY) on 05/23/14. Office location: filed with the Secretary of State of at the addr. of its princ. office. c/o Alembic Community Development, New York County. SSNY has been New York (SSNY) on 07/08/2014. Purpose: Any lawful activity. 11 Hanover Square, #701, NY, NY Notice is hereby given that an On- designated as agent of the LLC upon Office location is NEW YORK County. 10005. Purpose: any lawful activity. Premises Liquor License for beer, whom process against it may be SSNY has been designated as agent Notice of Formation of BUTTERMILK wine and liquor has been applied for served. SSNY shall mail a copy of upon whom process against may be WAREHOUSE, LLC. Arts. of Org. Notice of Qualification of TRICADIA by the undersigned to permit the sale process to the LLC, c/o City Skyline served. The principal address of the filed with Secy. of State of NY CONVEXITY GP, LLC. Authority filed of beer, wine and liquor at retail rates Realty Inc., 507 West 139th Street, LLC and the Post Office address to (SSNY) on 08/07/14. Office location: with Secy. of State of NY (SSNY) on for on-premises consumption at Red Suite A, New York, New York 10031. which the SSNY shall mail a copy of NY County. SSNY designated as 06/24/14. Office location: NY County. Lobster located at 5 Times Square, Purpose: For any lawful purpose. any process against the LLC is 140 agent of LLC upon whom process LLC formed in Delaware (DE) on New York, NY 10036 under the West End Avenue, Apt. 28E, New against it may be served. SSNY shall 06/18/14. Princ. office of LLC: 780 Alcoholic Beverage Control Law. Notice of Qualification of DREF II CIV York, NY 10023. mail process to Tarter Krinsky & Third Ave., 29th Fl., NY, NY 10017. Red Lobster Hospitality, LLC I Feeder LP. Authority filed with NY Drogin LLP, Attn: Steven Troup, Esq., SSNY designated as agent of LLC Dept. of State on 7/3/14. Office Notice of Qualification of NYNJ Link 1350 Broadway, 11th Fl., NY, NY upon whom process against it may be Notice of Qualification of DYE Fine location: NY County. Princ. bus. Developer LLC. Authority filed with 10018. Purpose: Any lawful activity. served. SSNY shall mail process to the Art, LLC. Authority filed with NY Dept. addr.: 623 5th Ave., 30th Fl., NY, NY NY Dept. of State on 11/1/13. Office LLC at the addr. of its princ. office. of State on 6/2/14. Office location: 10022. LP formed in DE on 6/30/14. location: NY County. Princ. bus. addr.: Notice of Formation of TNT DYNAMITE The regd. agent of the company upon NY County. LLC formed in DE on NY Sec. of State designated agent of 125 W. 55th St., 15th Fl., NY, NY LLC. Arts. of Org. filed with Secy. of whom and at which process against 5/13/14. NY Sec. of State designated LP upon whom process against it 10019. LLC formed in DE on 7/8/13. State of NY (SSNY) on 07/22/14. the company can be served is agent of LLC upon whom process may be served and shall mail process NY Sec. of State designated agent of Office location: NY County. SSNY Michael Barnes, c/o Tricadia Capital against it may be served and shall to: c/o CT Corporation System, 111 LLC upon whom process against it designated as agent of LLC upon Management, LLC, 780 Third Ave., mail process to: DYE Fine Art, LLC, 24 8th Ave., NY, NY 10011, regd. agent may be served and shall mail process whom process against it may be 29th Fl., NY, NY 10017. DE addr. of Vestry St., NY, NY 10013, principal upon whom process may be served. to: c/o CT Corporation System, 111 served. SSNY shall mail process to LLC: c/o National Corporate business address. DE address of LLC: DE addr. of LP: 1209 Orange St., 8th Ave., NY, NY 10011. DE addr. of Corporation Service Co., 80 State Research, Ltd., 615 S. DuPont Hwy., The Corporation Trust Co., 1209 Wilmington, DE 19801. Name/addr. of LLC: The Corporation Trust Co., 1209 St., Albany, NY 12207-2543, regd. Dover, Kent Cnty., DE 19901. Arts. of Orange St., Wilmington, DE 19801. each genl. ptr. available from NY Sec. Orange St., Wilmington, DE 19801. agent upon whom and at which Org. filed with Secy. of State of the Cert. of Form. filed with DE Sec. of of State. Cert. of LP filed with DE Sec. Cert. of Form. filed with DE Sec. of process may be served. Purpose: State of DE, 401 Federal St., Dover, DE State, 401 Federal St., Dover, DE of State, 401 Federal St., Dover, DE State, 401 Federal St., Dover, DE Any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: all lawful purposes. 19901. Purpose: all lawful purposes. 19901. Purpose: all lawful purposes.

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TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Crestview NOTICE OF QUALIFICATION OF GSO Notice of Qualification of Dune Notice of Qualification of ARC Notice of Qualification of RWAY Partners III (DE Offshore), L.P. European Senior Debt Associates Parallel AIV II LP. Authority filed with NYC400E67, LLC. Authority filed with PRIVATE EQUITY MANAGERS Authority filed with NY Dept. of State LLC. Authority filed with the Sect of NY Dept. of State on 7/3/14. Office Secy. of State of NY (SSNY) on FOREIGN INCOME BLOCKER LLC. on 6/16/14. Office location: NY County. State of NY (SSNY) on 5/15/14. N.Y. location: NY County. Princ. bus. addr.: 08/11/14. Office location: NY County. Authority filed with Secy. of State of NY Princ. bus. addr.: 667 Madison Ave., Office Loc: NY County. LLC formed 623 5th Ave., 30th Fl., NY, NY 10022. LLC formed in Delaware (DE) on (SSNY) on 07/23/14. Office location: 10th Fl., NY, NY 10065. LP formed in in DE on 4/16/14. SSNY has been LP formed in DE on 6/30/14. NY Sec. 08/08/14. Princ. office of LLC: 106 NY County. LLC formed in Delaware DE on 6/10/14. NY Sec. of State designated as agent of LLC upon of State designated agent of LP upon York Rd., Jenkintown, PA 19046. (DE) on 07/03/13. Princ. office of LLC: designated agent of LP upon whom whom process against it may be whom process against it may be SSNY designated as agent of LLC 200 West St., 38th Fl., NY, NY 10282. process against it may be served and served and shall mail process to: 345 served and shall mail process to: c/o upon whom process against it may SSNY designated as agent of LLC shall mail process to: CT Corporation Park Avenue, 31st FL, NY, NY 10154. CT Corporation System, 111 8th Ave., be served. SSNY shall mail process upon whom process against it may be System, 111 8th Ave., NY, NY 10011. DE addr. of LLC: 200 Bellevue Pkwy, NY, NY 10011, regd. agent upon to c/o CSC, 80 State St., Albany, NY served. SSNY shall mail process to DE addr. of LP: c/o The Corporation Ste 210, Wilmington, 19809. Cert of whom process may be served. DE 12207. DE addr. of LLC: 2711 c/o Corporation Service Co. (CSC), 80 Trust Co., 1209 Orange St., Form filed with DE Sect of State, 401 addr. of LP: 1209 Orange St., Centerville Rd., Ste. 400, Wilmington, State St., Albany, NY 12207-2543. DE Wilmington, DE 19801. Name/addr. Federal St, Ste 4, Dover, DE 19901. Wilmington, DE 19801. Name/addr. of DE 19808. Arts. of Org. filed with DE addr. of LLC: CSC, 2711 Centerville of genl. ptr. available from NY Sec. of Purpose: any lawful activity. each genl. ptr. available from NY Sec. Secy. of State, Div. of Corps., 401 Rd., Ste. 400, Wilmington, New State. Cert. of LP filed with DE Sec. of State. Cert. of LP filed with DE Sec. Federal St., Ste. 4, Dover, DE 19901. Castle Cnty., DE 19808. Arts. of Org. of State, 401 Federal St., Dover, DE Metal Dog Consulting NY, LLC. Arts. of State, 401 Federal St., Dover, DE Purpose: Any lawful activity. filed with Secy. of State of DE, Div. of 19901. Purpose: all lawful purposes. of Org. filed with Secy. of State of NY 19901. Purpose: all lawful purposes. Corps., John G. Townsend Bldg., 401 (SSNY) on 06/02/14. Off. loc.: NY Co. Notice of Formation of Van Wagner Federal St. - Ste. 4, Dover, DE 19901. Deer Equities, LLC. Arts. of Org. filed SSNY des. as agent of LLC upon Notice of Formation of Buttonwood Group, LLC. Arts. of Org. filed with Purpose: Making investments. with Secy. of State of NY (SSNY) on whom process may be served. SSNY Holdings LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 07/17/14. Off. loc.: NY Co. SSNY shall mail process to 330 E 63rd St., Secy. of State of NY (SSNY) on 08/20/14. Office location: NY County. Notice of Formation of Rapaport NY des. as agent of LLC upon whom #4M, New York, NY 10065. Purpose: 07/18/14. Office location: NY SSNY designated as agent of LLC LLC. Arts. of Org. filed with Secy. of process may be served. SSNY shall General. County. SSNY designated as agent upon whom process against it may be State of NY (SSNY) on 6/23/14. mail process to the LLC, 450 of LLC upon whom process against served. SSNY shall mail process to: Office location: NY County. SSNY Seventh Ave., Ste. 1100, New York, 15 EAST 128TH STREET LLC, Arts. of it may be served. SSNY shall mail 800 Third Ave., 28th Fl., NY, NY 10022. designated as agent of LLC upon NY 10123. Purpose: General. Org. filed with the SSNY on 08/07/2014. process to: c/o Jacqueline Pestana, Purpose: any lawful activities. whom process against it may be Office loc: NY County. SSNY has 33 Irving Pl., NY, NY 10003. served. SSNY shall mail process to: been designated as agent upon Purpose: any lawful activities. Sason Builders LLC. Arts. of Org. filed The LLC, 1212 Avenue of the Notice of Formation of Bury LLC. Arts. whom process against the LLC may with Secy. of State of NY (SSNY) on Americas, 8th Fl., NY, NY 10036. of Org. filed with Secy. of State of NY be served. SSNY shall mail process Name of LLC: Optimal Health and 06/06/14. Off. loc.: NY Co. SSNY des. Purpose: any lawful activity. (SSNY) on 05/29/14. Office location: to: 17 E 128th St., NY, NY 10035. Wellness LLC. Arts. of Org. filed with as agent of LLC upon whom process NY County. SSNY designated as Purpose: Any Lawful Purpose. NY Dept. of State: 8/5/14. Office loc.: may be served. SSNY shall mail Notice of Formation of NEBULOUS agent of LLC upon whom process NY Co. Sec. of State designated process to c/o Magna Group, Attn: WHITE LLC. Arts. of Org. filed with against it may be served. SSNY shall agent of LLC upon whom process Joshua Sason, 5 Hanover Sq., New SSNY on 5/8/14. Office location: mail process to: 515 East 5th St., Apt. KPL ENTERPRISES LLC, a domestic against it may be served and shall York, NY 10004. Purpose: General. New York County. SSNY designated 6D, NY, NY 10009. Purpose: any LLC, filed with the SSNY on 6/18/14. mail process to: Business Filings as agent upon whom process lawful activities. Office location: New York County. SSNY is designated as agent upon Inc., 187 Wolf Rd., Ste. 101, Albany, Notice of Formation of Rockledge HV against it may be served. SSNY shall NY 12205, regd. agt. upon whom mail process to: c/o THE LLC, 19 Notice of Formation of CPH Partners whom process against the LLC may LLC, Art. of Org. filed Sec'y of State be served. SSNY shall mail process process may be served. Purpose: (SSNY) 5/13/14. Office location: NY Jones St. #5, NY, NY 10014. LLC. Arts. of Org. filed with Secy. of any lawful act. Purpose: all lawful activities. State of NY (SSNY) on 7/11/14. Office to The LLC, 141 E. 88th St., Unit 10F, County. SSNY designated as agent NY, NY 10128. General Purposes. of LLC upon whom process against location: NY County. SSNY designated LUNGTA ONE, LLC, a domestic LLC, Notice of Formation of Mohegan it may be served. SSNY shall mail as agent of LLC upon whom process filed with the SSNY on 3/27/14. North Bend LLC. Arts. of Org. filed copy of process to NRAI, 111 Eighth against it may be served. SSNY shall 2254 LLC. Arts. of Org. filed with Secy. Office location: New York County. with Secy. of State of NY (SSNY) on Ave., NY, NY 10011. Purpose: any mail process to: 369 Lexington Avenue, of State of NY (SSNY) on 07/17/14. SSNY is designated as agent upon 7/8/14. Office location: NY County. lawful activities. 28th Fl., NY, NY 10017. Purpose: any Off. loc.: NY Co. SSNY des. as agent whom process against the LLC may SSNY designated as agent of LLC lawful activity. of LLC upon whom process may be be served. SSNY shall mail process upon whom process against it may Beechwood Developers LLC. Arts. of served. SSNY shall mail process to to The LLC, 130 Jane St., Ste. 5G, be served. SSNY shall mail process Org. filed with Secy. of State of NY GREGORY WAYNE DESIGNS LLC, c/o Silver Star Properties Corp., 350 NY, NY 10014. General Purposes. Arts. of Org. filed with the SSNY on 5th Ave., Ste 6908, New York, NY to: c/o Seymour Alpert, 1930 (SSNY) on 06/16/14. Off. loc.: NY 08/20/2014. Office loc: NY County. 10118. Purpose: General. Broadway, NY, NY 10023. Purpose: Co. SSNY designated as agent of any lawful activity. LLC upon whom process may be Cephus Partners, LLC. Arts. of Org. SSNY has been designated as agent filed with Secy. of State of NY (SSNY) upon whom process against the LLC Notice of Qualification of INTEGRATED served. SSNY shall mail process to 248 W 35th St., 14th Fl., New York, on 07/15/14. Off. loc.: NY Co. SSNY may be served. SSNY shall mail MACRO ADVISORS, LP. Authority Notice of Formation of Selby Lake Too NY 10001. Purpose: General. des. as agent of LLC upon whom process to: 145 E 84th St., 9D, NY, filed with Secy. of State of NY (SSNY) LLC. Arts. of Org. filed with NY Dept. process may be served. SSNY shall NY 10028. Purpose: Any Lawful on 08/14/14. Office location: NY of State on 7/21/14. Office location: mail process to Manhattan Laminates, Purpose. County. LP formed in Cayman Islands NY County. Sec. of State designated T LINE MANAGEMENT LLC, Arts of Attn: Beth Thornton, 624 W 52nd St., (C.I.) on 07/21/14. Princ. office of LP: agent of LLC upon whom process Org filed with SSNY on 12/09/13. New York, NY 10019. Purpose: General. Notice of Qualification of Crestview c/o Integrated Macro Advisors, LLC, against it may be served and shall Off. Loc.: New York County. SSNY Holdings III (DE Offshore), L.P. Attn: Howard Kurz, 450 Park Ave., Ste. mail process to: Max R. Shulman, designated as agent of LLC upon 138-34 Equities LLC Arts of Org filed Authority filed with NY Dept. of State 1901, NY, NY 10022. SSNY designated 610 West End Ave., NY, NY 10024, whom process against it may be with NY Sec of State (SSNY) on on 6/16/14. Office location: NY County. as agent of LP upon whom process principal business address. Purpose: served. SSNY shall mail a copy of 4/28/14. Office: New York County. Princ. bus. addr.: 667 Madison Ave., against it may be served. SSNY shall all lawful purposes. process to: The LLC, 160 W. 66th SSNY designated as agent of LLC 10th Fl., NY, NY 10065. LP formed in mail process to the LP at the addr. of St., #29D, New York, NY 10023. upon whom process may be served. DE on 6/10/14. NY Sec. of State its princ. office. Name and addr. of each Notice of Formation of ORIENTIS Purpose: to engage in any lawful act. SSNY shall mail process to: 28 designated agent of LP upon whom general partner are available from SSNY. GROUP HOLDINGS, LLC. Arts. of Graham St, Alpine, NJ 07620. process against it may be served and C.I. addr. of LP: c/o Maples and Calder, Org. filed with Secy. of State of NY Charles K. Goldner, LLC. Arts. of Org. General Purposes. shall mail process to: CT Corporation P.O. Box 309, Ugland House, S. Church (SSNY) on 08/15/14. Office location: NY filed with Secy. of State of NY (SSNY) System, 111 8th Ave., NY, NY 10011. St., George Town, Grand Cayman, C.I. County. SSNY designated as agent on 05/26/99. Off. loc.: NY Co. SSNY NOTICE OF LLP FORMATION, Cert. DE addr. of LP: c/o The Corporation KY1-1104. Arts. of Org. filed with of LLC upon whom process against des. as agent of LLC upon whom of Registration filed July 10, 2014, Name: Trust Co., 1209 Orange St., Wilmington, Registrar of Exempted Limited it may be served. SSNY shall mail process may be served. SSNY shall Sirotkin & Varacalli, LLP, Principle DE 19801. Name/addr. of genl. ptr. Partnership, Registrar of Companies, process to Ballon Stoll Bader & mail process to 155 West 72nd St., New Office: 164 E 88th St., #3FE, New York, available from NY Sec. of State. Cert. P.O. Box 123, Ground Fl., Government Nadler, 729 7th Ave., 17th Fl., NY, NY York, NY 10023. Purpose: General. NY 10128, Profession to be practiced: of LP filed with DE Sec. of State, 401 Admin. Bldg., 133 Elgin Ave., George 10019. Purpose: Any lawful activity. Attorneys, Process may be served on Federal St., Dover, DE 19901. Town, Grand Cayman, C.I. KY1-9000. HONY FILMS LLC, a domestic LLC, Sec. of State of N.Y. as agent." Purpose: all lawful purposes. Purpose: Any lawful activity. Notice of Formation of LLC. Fifth filed with the SSNY on 6/10/14. Office Avenue Apartment, LLC. Arts. of Org. location: New York County. SSNY is 313 West 71 Realty LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) designated as agent upon whom filed with Secy. of State of NY (SSNY) on 4/29/2014. Office Location: New process against the LLC may be on 07/24/14. Off. loc.: NY Co. SSNY York County. SSNY designated as served. SSNY shall mail process to des. as agent of LLC upon whom agent of LLC upon whom process Northwest Registered Agent, LLC, 90 process may be served. SSNY shall against it may be served. SSNY State St., Ste. 700, Office 40, Albany, mail process to 313 West 71st St., New shall mail process to: Ganfer & NY 12207. General Purposes. York, NY 10023. Purpose: General. Do You Want To Get Your Shore, LLP, 360 Lexington Ave., New York, NY 10017. Duration: perpetual. Qualification of GSO European Senior Notice of Qualification of BROOKFIELD Company In Front Of New York Purpose: Any lawful activity. Debt Feeder Fund LP. Authority filed RETAIL HOLDINGS II SUB II LLC. with the Sect. of State of NY (SSNY) on Authority filed with Secy. of State of NY Notice of Qualification of WT 3G 5/12/14. Office Loc: NY County. LP (SSNY) on 08/20/14. Office location: City’s Influential Business LLC. Authority filed with NY Dept. of formed in Cayman Islands on 4/29/14. NY County. LLC formed in Delaware State on 6/13/14. Office location: NY SSNY has been designated as agent (DE) on 10/17/13. Princ. office of LLC: County. LLC formed in DE on of LP upon whom process against it 250 Vesey St., 15th Fl., NY, NY 10281- Professionals? 4/21/14. NY Sec. of State designated may be served and shall mail process 1023. SSNY designated as agent of agent of LLC upon whom process to: 345 Park Avenue, 31st FL, NY, NY LLC upon whom process against it may against it may be served and shall 10154. Cayman Islands address of LP: be served. SSNY shall mail process Contact Joanne Barbieri at 212-210-0189 mail process to: c/o CT Corporation c/o Maples Corporate Services Limited, to c/o Corporation Service Co., 80 System, 111 8th Ave., NY, NY 10011, PO Box 309, Ugland House, South State St., Albany, NY 12207-2543. DE regd. agent upon whom process may Church St, Grand Cayman, KY1-1104. addr. of LLC: 2711 Centerville Rd., Ste. for classified advertising opportunities. be served. DE addr. of LLC: 1209 Name/addr. of genl. ptr. avail from 400, Wilmington, DE 19808. Arts. of Orange St., Wilmington, DE 19801. SSNY. Cert. of LP filed with Registrar Org. filed with DE Secy. of State, Div. Cert. of Form. filed with DE Sec. of of Companies, 133 Elgin Avenue, of Corps., John G. Townsend Bldg., State, 401 Federal St., Dover, DE George Town, Grand Cayman KY1- 401 Federal St., Ste. 4, Dover, DE 19901. Purpose: all lawful purposes. 9000. Purpose: any lawful activity. 19901. Purpose: Any lawful activity.

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TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Formation of SNB NYC Notice of Qualification of MIP III REIT Notice of Qualification of ARCHER Qualification of GSO European Senior Notice of Qualification of ROUNDTABLE Consulting LLC. Arts. of Org. filed GP Feeder, LLC. Authority filed with CROSSBOW GP, L.L.C. Authority Debt Fund LP. Authority filed with the INTERNATIONAL DEVELOPED EQUITY with NY Dept. of State on 8/8/14. NY Dept. of State on 8/7/14. Office filed with Secy. of State of NY (SSNY) Sect. of State of NY (SSNY) on LP. Authority filed with Secy. of State Office location: NY County. Sec. of location: NY County. Princ. bus. addr.: on 07/31/14. Office location: NY 5/12/14. Office Loc: NY County. LP of NY (SSNY) on 08/04/14. Office State designated agent of LLC upon 125 W. 55th St., NY, NY 10019. LLC County. LLC formed in Delaware (DE) formed in Cayman Islands on 4/29/14. location: NY County. LP formed in whom process against it may be formed in DE on 8/6/14. NY Sec. of on 07/09/14. Princ. office of LLC: 570 SSNY has been designated as agent Delaware (DE) on 04/17/14. Princ. served and shall mail process to: c/o State designated agent of LLC upon Lexington Ave., 40th Fl., NY, NY 10022. of LP upon whom process against it office of LP: 280 Park Ave., 22nd Fl. - CT Corporation System, 111 8th whom process against it may be SSNY designated as agent of LLC may be served and shall mail process East Tower, NY, NY 10017-1216. SSNY Ave., NY, NY 10011, regd. agent served and shall mail process to: c/o upon whom process against it may be to: 345 Park Avenue, 31st FL, NY, NY designated as agent of LP upon whom upon whom process may be served. CT Corporation System, 111 8th Ave., served. SSNY shall mail process to 10154. Cayman Islands address of LP: process against it may be served. SSNY Purpose: all lawful purposes. NY, NY 10011, regd. agent upon the LLC at the princ. office of the LLC. c/o Maples Corporate Services Limited, shall mail process to Corporation whom process may be served. DE The regd. agent of the company upon PO Box 309, Ugland House, South Service Co. (CSC), 80 State St., Albany, Notice of formation of VGQ addr. of LLC: c/o The Corporation whom and at which process against Church St, Grand Cayman, KY1-1104. NY 12207-2543. Name and addr. of CONTRACTORS LLC Arts. of Org. Trust Co., 1209 Orange St., Wilmington, the company can be served is Joshua Name/addr. of genl. ptr. avail from each general partner are available from filed with the Sect'y of State of NY DE 19801. Cert. of Form. filed with DE Lobel at the princ. office of the LLC. SSNY. Cert. of LP filed with Registrar SSNY. DE addr. of LP: CSC, 2711 (SSNY) on 2/10/2014. Office location, Sec. of State, 401 Federal St., Dover, DE addr. of LLC: 2711 Centerville Rd., of Companies, 133 Elgin Ave, George Centerville Rd., Ste. 400, Wilmington, County of New York. SSNY has been DE 19901. Purpose: all lawful purposes. Ste. 400, Wilmington, DE 19808. Arts. Town, Grand Cayman, KY1-9000. New Castle Cnty., DE 19808. Arts. of designated as agent of the LLC upon of Org. filed with Secy. of State of the Purpose: any lawful activity. Org. filed with DE Secy. of State, c/o whom process against it may be Notice of Formation of CS 225 State of DE, 401 Federal St., Dover, DE Div. of Corps., John G. Townsend served. SSNY shall mail process to: Pennsylvania LLC. Arts. of Org. filed 19901. Purpose: Any lawful activity. Notice of Formation of OLGANGELINA Bldg., 401 Federal St., Dover, DE The LLC, 81 Franklin St., New York with Secy. of State of NY (SSNY) on LLC. Arts. of Org. filed with Secy. of 19901. Purpose: Any lawful activity. NY 10013. Purpose: any lawful act. 7/22/14. Office location: NY County. GI Health and Medical, PLLC, Articles State of NY (SSNY) on 07/14/14. SSNY designated as agent of LLC of Organization filed with Secretary of Office location: NY County. SSNY NOTICE OF FORMATION OF LIMITED State of NY (SSNY) on 05/20/14. Office LIABILITY COMPANY. NAME: STAM 545WALDINE LLC, Arts. of Org. filed upon whom process against it may designated as agent of LLC upon be served. SSNY shall mail process Location: NY County. SSNY designated whom process against it may be LLC. Articles of Organization were with the SSNY on 07/29/2014. Office as agent of LLC upon whom process filed with the Secretary of State of loc: NY County. SSNY has been to: c/o The LLC, 1350 Broadway, served. SSNY shall mail process to Ste. 1010, NY, NY 10018. Purpose: against it may be served. SSNY c/o Donald David, Akerman LLP, 666 New York (SSNY) on 06/03/14. Office designated as agent upon whom shall mail a copy of process to: The location: New York County. SSNY process against the LLC may be any lawful activity. Fifth Ave., 20th Fl., NY, NY 10103. PLLC 139 Centre St., Ste. 609, New Purpose: Any lawful activity. has been designated as agent of the served. SSNY shall mail process to: LLC upon whom process against it NOTICE OF FORMATION OF LIMITED York, NY 10013. Purpose: to engage C/O Mintz & Gold LLP, 470 Park Ave. may be served. SSNY shall mail a LIABILITY COMPANY. NAME: 75 WALL in the profession of Medicine. Notice of Formation of Yellow Ocean, S., 10th Flr. N., NY, NY 10016. copy of process to the LLC, c/o Dov LLC.. Articles of Organization were LLC. Arts. of Org. filed with Secy. of Purpose: Any Lawful Purpose. Notice of Qual. of Furnex, LLC, Auth. Tabak, 375 Park Avenue, Suite 1604, filed with the Secretary of State of State of NY (SSNY) on 9/15/08. Office filed Sec'y of State (SSNY) 6/4/14. New York, New York 10152. Purpose: New York (SSNY) on 05/05/14. Office location: NY County. SSNY designated Notice of Formation of Laika Office loc.: NY County. LLC org. in DE For any lawful purpose. location: New York County. SSNY has as agent of LLC upon whom process Productions, LLC. Arts. of Org. filed 4/2/14. SSNY desig. as agent of LLC been designated as agent of the LLC against it may be served. SSNY shall with Secy. of State of NY (SSNY) on upon whom process against it may be Notice of Formation of DONALBANE upon whom process against it may be mail process to: The LLC, 183 06/24/14. Office location: NY County. served. SSNY shall mail copy of proc. HOUSE LLC. Arts. of Org. filed with served. SSNY shall mail a copy of Madison Ave., Ste. 1601, NY, NY SSNY designated as agent of LLC to 637 Valley Rd., New Canaan, CT Secy. of State of NY (SSNY) on process to the LLC, 17 N State Street, 10016. Purpose: any lawful activity. upon whom process against it may 06840. DE off. addr.: Harvard Bus. 07/28/14. Office location: NY County. Suite 1700, Chicago, Illinois 60602. be served. SSNY shall mail process Services, 16192 Coastal Hwy., Lewes, SSNY designated as agent of LLC Purpose: For any lawful purpose. Notice of Formation of LAW OFFICE to: 242 West 30th St., 6th Fl., NY, NY DE 19958. Cert. of Form. on file: upon whom process against it may OF STACEY FABRIKANT LLC. Arts. 10001. Purpose: any lawful activities. SSDE, Townsend Bldg., Dover, DE be served. SSNY shall mail process of Org. filed with SSNY on 5/23/14. Notice of Formation of RiaBulga, LLC, 19901. Purp.: any lawful activities. to c/o Corporation Service Co., 80 Office location: New York County. Notice of Formation of EMERGENCY Art. of Org. filed Sec'y of State (SSNY) State St., Albany, NY 12207-2543. SSNY designated as agent of LLC TIARA LLC. Arts. of Org. filed with 4/14/14. Office location: NY County. Purpose: Any lawful activity. Secy. of State of NY (SSNY) on SSNY designated as agent of LLC Notice of Formation of EAT THIRD whom process against may be 79 LLC. Arts. of Org. filed with served. SSNY shall mail process to: 06/12/14. Office location: NY County. upon whom process against it may be Notice of Formation of ELOD STUDIO, Secy. of State of NY (SSNY) on C/O THE LLC, 2 East End Ave. #C, SSNY designated as agent of LLC served. SSNY shall mail copy of LLC. Arts. of Org. filed with Secy. of 07/02/14. Office location: NY NY, NY 10075. Purpose: to engage upon whom process against it may be process to 3 Sheridan Sq., 9J, NY, NY State of NY (SSNY) on 07/17/14. served. SSNY shall mail process to c/o 10014. Purpose: any lawful activities. County. Princ. office of LLC: 1064 in the practice of Law. Madison Ave., NY, NY 10028. Office location: NY County. SSNY Franklin, Weinrib, Rudell & Vassallo, designated as agent of LLC upon SSNY designated as agent of LLC MONICA LOPEZ ARCHITECT, LLC, a P.C., 488 Madison Ave., 18th Fl., NY, Notice of Formation of Simit & Smith whom process against it may be upon whom process against it may Prof LLC. Arts. of Org. filed with the NY 10022. Purpose: Any lawful activity. 11 Waverly Place LLC. Arts. of Org. served. SSNY shall mail process to be served. SSNY shall mail process SSNY on 07/25/2014. Office loc: NY filed with Secy. of State of NY (SSNY) Corporation Service Co., 80 State St., to the LLC at the addr. of its princ. County. SSNY has been designated as THE SCHLEMMER FIRM, LLC, a on 07/02/14. Office location: NY Albany, NY 12207, regd. agent upon office. Purpose: Any lawful activity. agent upon whom process against it domestic LLC, filed with the SSNY County. SSNY designated as agent whom and at which process may be may be served. SSNY shall mail process on 4/18/14. Office location: New York of LLC upon whom process against it served. Purpose: Any lawful activity. Notice of Formation of LUCINDA 44TH, to: C/O the PLLC, 42 West 39th St., County. SSNY is designated as agent may be served. SSNY shall mail LLC. Arts. of Org. filed with Secy. of upon whom process against the LLC process to: 11 Waverly Place, NY, NY 15th Fl, NY, NY 10018. Profession to Notice of Formation of FOX State of NY (SSNY) on 07/30/14. Office be practiced: Architecture. may be served. SSNY shall mail 10003. Purpose: any lawful activities. location: NY County. Princ. office of GROOMING LLC. Arts. of Org. filed process to Paul N. Schlemmer, 111 LLC: 1430 Broadway, 17th Fl., NY, NY with Secy. of State of NY (SSNY) on Broadway, Ste. 1305, NY, NY 10006. Notice of Formation of DAS INTER- Notice of Formation of Pyramid 10018. SSNY designated as agent of 05/29/14. Office location: NY County. General Purposes. NATIONAL CAPITAL, LLC. Arts. of Princ. office of LLC: 250 Park Ave., 6th Investors JV LLC, Art. of Org. filed LLC upon whom process against it may Org. filed with Secy. of State of NY Sec'y of State (SSNY) 10/18/13. be served. SSNY shall mail process Fl., NY, NY 10177. SSNY designated Notice of Formation of WEST 76 (SSNY) on 06/30/14. Office location: Office location: NY County. SSNY to the LLC at the addr. of its princ. as agent of LLC upon whom process HARRISON 9A, LLC. Arts. of Org. NY County. Princ. office of LLC: One designated as agent of LLC upon office. Purpose: Any lawful activity. against it may be served. SSNY shall filed with Secy. of State of NY (SSNY) Battery Park Plaza, NY, NY 10004. whom process against it may be mail process to c/o Ingram Yuzek on 12/08/10. Office location: NY SSNY designated as agent of LLC served. SSNY shall mail copy of Gainen Carroll & Bertolotti LLP at the County. Princ. office of LLC: 205 W. Notice of Formation of OPENING 1, upon whom process against it may process to Kriss & Feuerstein, 360 princ. office of the LLC. Purpose: 76th St., Apt. 9A, NY, NY 10023. LLC. Arts. of Org. filed with Secy. of be served. SSNY shall mail process Lexington Ave., NY, NY 10017. Any lawful activity. SSNY designated as agent of LLC State of NY (SSNY) on 05/16/14. to Seward & Kissel LLP, Attn: Kalyan Purpose: any lawful activities. Office location: NY County. SSNY upon whom process against it may Das at the princ. office of the LLC. Notice of Qual. of Scopia Windmill designated as agent of LLC upon be served. SSNY shall mail process Purpose: Any lawful activity. SPV 3 LLC, Auth. filed Sec'y of State whom process against it may be to c/o Corporation Service Co., 80 Notice of Formation of Cory van den (SSNY) 2/3/14. Office loc.: NY County. served. SSNY shall mail process to State St., Albany, NY 12207. Purpose: Bossche LLC. Arts. of Org. filed with Notice of Formation of Kubany Judlowe, LLC org. in DE 1/30/14. SSNY desig. c/o Schiff Hardin LLP, Attn: Robert S. Any lawful activity. Secy. of State of NY (SSNY) on LLC. Name: Kubany Judlowe, LLC. as agent of LLC upon whom process Appel, 666 Fifth Ave., 17th Fl., NY, NY 06/20/14. Office location: NY County. Articles of Organization filed with the against it may be served. SSNY shall 10103. Purpose: Any lawful activity. Notice of Registration of Siri & SSNY designated as agent of LLC Secretary of State of New York on mail copy of proc. to Att: Aaron Morse, Glimstad LLP, Cert. of Reg. filed Sec'y upon whom process against it may May 21, 2014. NY Office Location: 152 W. 57th St., NY, NY 10019. DE of State (SSNY) 5/1/14. Office loca- be served. SSNY shall mail process Notice of Formation of HUSH EVENTS New York County. SSNY has been off. addr.: CSC, 2711 Centerville Rd., tion: NY County. SSNY designated to: TRAC- The Registered Agent NYC LLC. Arts. of Org. filed with Secy. designated as agent of LLC upon Wilmington, DE 19808. Cert. of Form. as agent of LLP upon whom process Company, Inc., 715 St. Paul St., of State of NY (SSNY) on 08/12/14. whom process may be served and on file: SSDE, Townsend Bldg., Dover, against it may be served. SSNY shall Baltimore, MD 21202. Purpose: any Office location: NY County. Princ. shall mail copy of process against DE 19901. Purp.: any lawful activities. mail copy of process to 120 E. 31st lawful activities. office of LLC: 1729 1st Ave., Apt. 6F, LLC to principal business address: St., NY, NY 10016. Name/addr. of each NY, NY 10128. SSNY designated as Kubany Judlowe, LLC, 1123 Notice of Qualification of MHR gen. ptr. avail. at SSNY. Purpose: to Notice of Qualification of DOLP 825 agent of LLC upon whom process Broadway, Suite 1011, New York, New INSTITUTIONAL PARTNERS IV LP. practice the profession of Law. PROPERTIES II LLC. Authority filed against it may be served. SSNY shall York 10010. Purpose: any lawful act. Authority filed with Secy. of State of NY with Secy. of State of NY (SSNY) on mail process to Patricia Ives, c/o the (SSNY) on 06/26/14. Office location: NY Notice of Qualification of ARHC 07/25/14. Office location: NY County. LLC, at the princ. office of the LLC. Notice of Qualification of Crossroads County. LP formed in Delaware (DE) on NCWTNNY01, LLC. Authority filed LLC formed in Delaware (DE) on Purpose: Any lawful activity. Pool I Owner LLC. Authority filed with 12/21/11. Princ. office of LP: 40 W. 57th with Secy. of State of NY (SSNY) on 07/24/14. SSNY designated as agent NY Dept. of State on 6/24/14. Office St., 24th Fl., NY, NY 10019. SSNY 06/23/14. Office location: NY County. of LLC upon whom process against it Notice of Formation of FDB 111 location: NY County. Princ. bus. addr.: designated as agent of LP upon whom LLC formed in Delaware (DE) on may be served. SSNY shall mail Street LLC. Arts. of Org. filed with NY 250 Park Ave. South, 3rd Fl., NY, NY process against it may be served. 06/17/14. SSNY designated as agent process to c/o Royal Realty Corp., Dept. of State on 2/11/14. Office 10003. LLC formed in DE on 6/23/14. SSNY shall mail process to the LP at of LLC upon whom process against it Attn: Corporate Counsel, One Bryant location: NY County. Princ. bus. addr.: NY Sec. of State designated agent of the addr. of its princ. office. Name and may be served. SSNY shall mail Park, NY, NY 10036. DE addr. of LLC: 825 3rd Ave., Fl 37, NY, NY 10022. LLC upon whom process against it may addr. of each general partner are process to c/o CSC, 80 State St., c/o Corporation Service Co., 2711 Sec. of State designated agent of be served and shall mail process to: available from SSNY. DE addr. of LP: Albany, NY 12207. DE addr. of LLC: Centerville Rd., Ste. 400, Wilmington, LLC upon whom process against it CT Corporation System, 111 8th Ave., c/o Corporation Service Co., 2711 2711 Centerville Rd., Ste. 400, DE 19808. Arts. of Org. filed with may be served and shall mail NY, NY 10011. DE addr. of LLC: 1209 Centerville Rd., Wilmington, DE 19808. Wilmington, DE 19808. Arts. of Org. Secy. of the State of DE, Div. of process to: CT Corporation System, Orange St., Wilmington, DE 19801. Arts. of Org. filed with Secy. of State filed with DE Secy. of State, Div. of Corps., John G. Townsend Bldg., 111 8th Ave., NY, NY 10011, regd. Cert. of Form. filed with DE Sec. of of DE, Dept. of State, Div. of Corps., Corps., 401 Federal St., Ste. 4, Dover, 401 Federal St., Ste. 4, Dover, DE agent upon whom process may be State, 401 Federal St., Dover, DE John Townsend Bldg., Dover, DE DE 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. served. Purpose: any lawful activity. 19901. Purpose: all lawful purposes. 19901. Purpose: Any lawful activity.

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Gilmartin stressed that her company still believed in what she called Rift puts the brakes on B’klyn project “the modular business model,” which among other things promises to lower building costs, a key ingre- production.” enough cash to finish it, an allega- began falling behind the construc- dient in producing more affordable Developer Forest Skanska USA Building, an arm tion the firm denies.That meant an tion timeline from the very outset, housing. City, builder Skanska of the big Sweden-based construc- indefinite furlough for the 157 accusing it of being seven months The imbroglio could eventually tion company that shut down the fa- workers at FCS Modular, the joint behind schedule in setting up the be decided by a judge. In the mean- duke it out over cility late last month, quickly dis- company formed by the two parties modular facility.Those delays led to time, Forest City is forging ahead Pacific Park standstill missed the letter as a hollow to produce the 930 modules to be as- big cost overruns on the $116.8 mil- with other portions of the 22-acre publicity stunt and flatly refused to sembled on the site. lion project. project. Earlier this year, Shanghai- turn over the factory. At 11:36 a.m. on Sept. 2, Skan- based Greenland Holdings pur- BY JOE ANUTA “[Forest City] is more interested ska filed a lawsuit in state Supreme Fighting words chased a 70% stake in the remain- in engaging in a propaganda exer- Court seeking an estimated $50 “Skanska entered into a con- ing 15 buildings, and formed a With work on the city’s tallest cise to take the public’s eye off the struction management agreement partnership with Forest City called modular-tower-to-be at a dead serious consequences of its failures based on a fixed price which they Greenland Forest City Partners, stop, the dispute between its devel- at the [modular] project,” Richard Only 10 stories guaranteed,” a Forest City which is not involved in the current oper and its builder sank to a new Kennedy, co-chief operating officer spokesman said shortly after the legal dispute. low last week. On Tuesday, both at Skanska USA Building, shot of the 34-floor Navy Yard facility shut down. On Aug.4,the partners rebrand- sides filed suits blaming the other back. “Now faced with overruns, they are ed the 6,430-unit development as for the standstill at Pacific Park Last week’s salvos came amid an modular tower employing a typical strategy to try to Pacific Park and revealed designs for Brooklyn, the proposed complex on acrimonious dispute that has sim- are completed weasel out of that obligation.” the next three buildings—none of the edge of downtown Brooklyn mered behind the scenes for Skanska pins the blame squarely which will be built using modular formerly known as Atlantic Yards. months over which of the two on Forest City, claiming that its methods. On Thursday, the dispute took firms is responsible for delays at flawed designs took considerable The first of those buildings is an unexpected turn when an exec- the planned 34-story building, time and money to correct. scheduled to finally break ground in utive at developer Forest City Rat- billed as the tallest modular tower “The work … is currently December. Many housing advo- ner Cos. penned a letter offering to in the world. Work was supposed million in damages.Sixteen minutes stopped because Forest City Ratner cates are calling for work on the take over the facility at the Brook- to be substantially completed by later, Forest City filed its suit, seek- has steadfastly refused over many modular tower to resume well before lyn Navy Yard where work on the July 25. Instead, the building ing damages to be determined in months to engage in an honest dia- that date. modular units recently ground to a stands only 10 stories tall, and For- court and a judge to prevent Skans- logue about the serious commercial “Legal battles have unnecessar- halt. est City has said completion could ka from stopping work at the site. and design issues facing the proj- ily delayed this process long The company’s chief executive, still be a year off. Both sides agree on at least two ect,” Mr. Kennedy said in a state- enough; while the dispute at hand MaryAnne Gilmartin, insisted her key points: Work on the project has ment about the suit. “Forest City makes its way through our court firm stood ready “today to take over Indefinite furlough been delayed substantially, and the Ratner represented with great con- system, these workers should be al- as managing member of the part- The dispute boiled over on Aug. project’s lender has stopped advanc- fidence they had developed the lowed to proceed with construc- nership and the factory and assume 26, when Skanska stopped working ing funds to Forest City. Who de- high-rise modular solution.… That tion,” Brooklyn Borough President operating control and responsibility on the project, claiming Forest City serves the blame is where they dif- turned out not to be true.” Eric Adams said in a statement last for the factory so we can resume did not provide evidence it had fer. Forest City claims that Skanska In her letter on Thursday, Ms. Thursday. Ⅲ

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Of Org. filed with Notice of Qualification of SUMMIT ADVISORY (USA), LLC. Authority filed 101, Dover, DE 19904. Cert. of Form. NY Secy. of State (SSNY) on 8/6/2014. ROCK PRIVATE EQUITY PORTFOLIO II with Secy. of State of NY (SSNY) on Notice of Qualification of BSREP UA on file: SSDE, Townsend Bldg., Dover, Office in New York County. SSNY (FOUNDATIONS AND ENDOWMENTS), 07/09/14. Office location: NY County. Miles LLC. Authority filed with Secy. DE 19901. Purp.: any lawful activities designated as agent of LLC upon L.P. Authority filed with Secy. of State LLC formed in Delaware (DE) on of State of NY (SSNY) on 08/22/14. whom process against it may be of NY (SSNY) on 08/15/14. Office 12/10/13. Princ. office of LLC: c/o Office location: NY County. LLC NOTICE OF FORMATION OF GWEE served. SSNY shall mail process to: location: NY County. LP formed in BlueMountain Capital Management, formed in Delaware (DE) on 08/13/14. LLC. 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FOR THE RECORD

interior building as-built drawings. occupy the boutique retail space, with an and director of IBM Research, exercised Bidders must submit five copies of their office and showroom space in the rear. options on 23,321 shares of common ABOUT THIS SECTION proposal. To make inquiries, contact The tenant was represented by Brett stock at $91.04 per share on Aug. 15, in FOR THE RECORD is a weekly listing of information from the public record that Maryann Catalano at (212) 312-3969 or Maslin of Adams & Co. The landlord, a transaction worth $2,123,144. On the can help businesspeople in the New York area find opportunities, potential [email protected]. 104 Franklin Street, was represented by same day, he sold 23,321 shares at Guillermo Suarez of Massey Knakal $188.16 per share, in a transaction worth new clients and updates on competitors. ● Housing Authority Realty Services. Asking rents at the $4,388,080. He now directly holds To ask questions or get more information on this section, contact Crain’s Requests proposals for laundry facility space run $120 per square foot. 51,463 shares. research department at [email protected]. services at various developments in Queens and the Bronx. Contact Meddy ● Investors Bank Corp. (ISBC) Ghabaee at (212) 306-4539 or STOCK TRANSACTIONS Richard S. Spengler, executive vice with the largest unsecured claims are [email protected]. president and chief lending officer, sold NEW IN TOWN TD Bank, owed $1,664,263.15; Priolet Following are recent insider transactions at 400,000 shares of common stock at & Associates, owed $90,000; and New York’s largest publicly held companies prices ranging from $10.36 to $10.41 Companies that would like to have details Jacobowitz & Gubits, owed $68,374.89. REAL ESTATE DEALS filed with the Securities and Exchange per share between Aug. 11 and Aug. 15, of openings published should submit Commission by executives and major in a transaction worth $4,147,683. He descriptions following this format to ● Rwoy Rwoy Inc. Companies that would like to have details of shareholders. Listings are in order of now directly holds 472,021 shares. [email protected], with 7808 45th Ave., Queens their recent transactions appear in these transaction value.The information was “New in Town” in the subject line. Filed for Chapter 7 bankruptcy listings should email descriptions following obtained from Thomson Reuters. ● Time Warner Cable (TWC) protection on Aug. 18. The filing cites this format to MSingleton@crainsnewyork Arthur T.Minson Jr., executive vice ● Freida Rothman estimated assets of $0 to $50,000 and .com, with “Real estate transaction” in the ● InterActiveCorp (IACI) president and chief financial officer, sold 248 Mott St., Manhattan estimated liabilities of $50,001 to subject line, or enter them online at Victor A. Kaufman, vice chairman, sold 25,065 shares of common stock at prices The jewelry boutique opened in Nolita. $100,000. The creditors with the largest crainsnewyork.com/submitadeal. Deals are 190,972 shares of common stock at ranging from $148.44 to $148.53 per The local accessory-maker offers unsecured claims are Bank of America, listed in order of square footage. $68.26 per share on Aug. 18, in a share on Aug. 18, in a transaction worth necklaces, bracelets, earrings and rings. owed $13,694; Capital One Bank, owed transaction worth $13,035,749. He now $3,721,955. He now directly holds five $13,145; and Parkview Building COMMERCIAL directly holds 84,731 shares. shares. ● HomeStories Associates, owed $12,900. ● Harry Winston signed a 15-year lease 148 Montague St., Brooklyn for 23,000 square feet at 718 Fifth Ave. in ● Moody’s Corp. (MCO) ● Colgate-Palmolive Co. (CL) The Swiss furniture store opened in midtown. The luxury jewelry brand will Raymond W. McDaniel Jr., president Justin P.Skala, president, Colgate-North Brooklyn Heights. Designs include GOVERNMENT CONTRACT move its two Manhattan locations to the and chief executive, exercised options on America and global sustainability, sold minimalist furniture, lighting, rugs, OPPORTUNITIES ninth-floor office space near its flagship 83,750 shares of common stock at 41,525 shares of common stock at baskets, bed linens and glassware. retail store. The tenant was represented $41.69 per share on Aug. 15, in a $64.52 per share on Aug. 18, in a Following are selected contract by Michael Burgio, Brad Mendelson, transaction worth $3,491,370. On the transaction worth $2,679,064. He now ● Troy Restaurant opportunities recently announced by New Daniel Organ and Alan Schmerzler of same day, he sold 93,750 shares at prices directly holds 147,434 shares. 2271 Hylan Blvd., Staten Island York City agencies.To learn how to sell Cushman & Wakefield.The landlord, ranging from $91.73 to $91.86, in a The international food-themed goods and services to city government, visit Equity Office Properties, was transaction worth $8,600,790. He now ● Celgene Corp. (CELG) restaurant opened in Grant City. It www.nyc.gov/selltonyc. For a searchable represented by Ryan Alexander, Bill directly holds 210,709 shares. Michael D. Casey, board member, sold offers raw bar appetizers, shrimp and database of current procurement notices, Edwards, Zachary Freeman, Brian Hay 30,000 shares of common stock at coconut soup, Greek salad, plus a visit www.nyc.gov/cityrecord. Listings are and Jessica Kanfer of CBRE. The asking ● International Business Machines Corp. $88.59 per share on Aug. 14, in a seafood combo entrée, Roman Patina de alphabetical by category and department. rent was $86 per square foot. (IBM) transaction worth $2,657,700. He now Pisciculis, which includes scallops, John E. Kelly III, senior vice president directly holds 80,618 shares. Ⅲ shrimp, mussels, clams and langoustines CONSTRUCTION SERVICES ● Taykey Inc. signed a five-year lease for in ginger-amaretto sauce. ● Department of Design and Construction 7,125 square feet at 22 W. 19th St. in the Seeks competitive sealed bids by 11 a.m. Flatiron district.The digital marketing on Sept. 17 for reconstruction of col- and media firm will occupy the seventh DEALS ROUNDUP COMPANY MOVES lapsed or otherwise defective storm, floor of the building.The tenant was sanitary or combined vitrified clay-pipe represented by Timothy Gibson of Companies that would like to have details sewers in various locations in Queens. Newmark Grubb Knight Frank.The TRANSACTION SIZE of recent moves published should submit Bid documents are available at www.nyc landlord, the Kaufman Organization, was TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE descriptions following this format to .gov/buildnyc for a $35 fee, payable by represented in-house by Steve Kaufman Waupaca Foundry Inc./ $1,300.0 Hitachi Metals Ltd. SB M&A [email protected], with check or money order to the Department and Barbara Raskob.The asking rent was KPS Capital Partners “Company Moves” in the subject line. of Design and Construction. Contact in the $50s per square foot. (Manhattan) Emmanuel Charles at (718) 391-2200 or CHC Group Ltd./ $500.0 Clayton Dubilier & Rice Inc. (Manhattan) GCI ● Just Salad [email protected]. ● North Shore-LIJ signed a 10-year not disclosed 210 State St., Brooklyn lease for 6,000 square feet at 170 E. 77th Henan Jinkai Chemical $488.5 Warburg Pincus (Manhattan), Baoshan FB M&A The salad eatery opened in Boerum ● Department of Transportation St. on the Upper East Side. The medical Industrial Investment Co. Iron & Steel Co. Hill. It offers custom salads, wraps and Requests proposals by 2 p.m. on Sept. 16 services office will be located on the industrial gas assets/ summertime smoothie drinks. for resident engineering inspection ground floor of the Diamond House Henan Jinkai Chemical services in connection with the residential condominium building and Investment Holding Group Co. ● Tazzina protective coating of the Hutchinson one block from the hospital system’s 47 Spirit and 16 Orchid $334.5 Cerberus Capital Management FB M&A 102-15 Metropolitan Ave., Queens River Parkway Bridge over Hutchinson Lenox Hill Hospital facility.The tenant Pubs/West Coast Capital, (Manhattan) Prestbury Investment The Italian restaurant by Chopped chef River in the Bronx. Bid documents are and landlord, Simone Development, Holdings Ltd., Motcomb Jason Zukas moved from Glendale, available for a $50 fee, payable by check were represented by Paul Wexler and Estates Ltd. Queens, to Forest Hills. The new or money order to the Department of Josef Yadgarov of Wexler Healthcare Evoq Properties Inc./ $228.3 USAA Real Estate Co., Atlas Capital SB M&A location has seating for 65 and serves Transportation. To make inquiries, Properties at the Corcoran Group. The Global Asset Capital, Group, Square Mile Capital pastas, risottos, chicken cooked under a contact Mary Morris at (212) 839-9402. asking rent was $85 per square foot. Mount Kellett Capital Management (Manhattan) brick, tripe and grilled octopus. Management (Manhattan) ● School Construction Authority RETAIL VantaCore Partners/ $205.0 Natural Resource Partners SB M&A ● Seeks competitive sealed bids by 11 a.m. XSport Fitness signed a 10-year lease Trilantic Capital BANKRUPTCIES on Sept. 17 for fire-alarm and public- for 37,000 square feet at the Mall at Bay Management (Manhattan), address system installation at Abraham Plaza in the Bronx.The fitness company Hartz Alternative The following listings are selected from the Lincoln High School in Brooklyn. The will open a gym in 2015 on the third and Investments, Corridor most recent available filings by companies project range is $1,790,000 to fourth levels of the mall.The tenant was Private Holdings Inc. seeking bankruptcy protection in the $1,890,000. Bid documents are subject represented by Michael Kadosh of Flagler Center Property/ $133.2 Investcorp International Realty Inc. SB M&A Southern and Eastern Districts of New to a nonrefundable fee of $100, payable CBRE.The landlord, Prestige Proper- FDG Flagler Center I, FDG (Manhattan) York. Information was obtained from U.S. by check, money order or credit card to ties, was represented by Jim O’Brian of Flagler Center II Bankruptcy Court records available on New York City School Construction Welco Realty. Asking rents at the mall Towers 2, 3 and 4 of the $112.3 Kohlberg Kravis Roberts & Co. FB M&A Public Access to Court Electronic Records. Authority.To make inquiries, contact range from $100 to $200 per square foot. World Trade Centre, (Manhattan), Abacus Property Group Listings are in alphabetical order. Edison Aguilar at (718) 472-8641 or Melbourne (70%)/Asset 1 WTC Pty Ltd. [email protected]. ● RDSL Urban signed a 10-year lease ● Arthur Kill Realty for 2,800 square feet at 785 Eighth Ave. 155,000-square-foot $107.0 Clarion Partners Americas SB M&A 5385 Arthur Kill Terrace, Staten Island GOODS AND SERVICES in midtown. The bus-tour company, a Class A office property (Manhattan) ● City University of New York in San Francisco/ Filed for Chapter 11 bankruptcy protec- subsidiary of French national public Ares Management tion on Aug. 19.The filing cites esti- Requests proposals by 4 p.m. on Sept. 19 transportation authority RATP,will Thumbtack Inc./ $100.0 Sequoia Capital, Tiger Global Management GCI mated assets of $500,001 to $1 million for website design and development of occupy the basement level. The tenant not disclosed (Manhattan), Javelin Venture Partners, and estimated liabilities of $100,001 to Baruch College’s Zicklin School of was represented by Alden Alexander, Google Capital $500,000.The creditor with the largest Business. RFP packages are available Snezana Anderson, Annette Healy and Dermira Inc./ $51.0 Bay City Capital, Canaan Partners, New GCI unsecured claim is New York City upon request. To make inquiries, contact Bernhard Weinstabel of CBRE. The not disclosed Enterprise Associates, UCB SA, Apple Tree Department of Finance, owed $3,392.67. Diane Oquendo at (646) 660-6154 or landlord, Icon Realty Management, was Partners, Aisling Capital (Manhattan), [email protected]. represented by Dylan Murphy of Rock Springs Capital, Sabby Capital ● Realty Equities Goshen Massey Knakal Realty Services. Asking ● Selected deals announced for the week ended Aug. 21 involving companies in metro New York. 1025 Westchester Ave., White Plains Economic Development Corp. rents were not disclosed. SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing shares Filed for Chapter 11 bankruptcy Requests proposals by 4 p.m. on Sept. 16 of a company without the participation of a financial buyer. FB M&A: Financial buyer M&A protection on Aug. 22. The filing cites for an on-call land surveyor to consult ● Egg by Susan Lazar signed an 11-year represents a minority or majority acquisition of existing shares of a company with the participa- estimated assets of $1,000,001 to $10 on property, topographic, utility and lease for 2,200 square feet at 104 tion of a financial buyer. GCI: Growth capital investment represents new money invested in a million and estimated liabilities of ALTA surveys, plus subsurface Franklin St. in TriBeCa. The infant- company for a minority stake. source: capitaliq $1,000,001 to $10 million. The creditors investigations, wetland delineations and clothing designer and manufacturer will

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REAL ESTATE

ing Council. the landlord has leased space to The trio of owners came togeth- Juice Press, which will prepare its Park Ave. landmark er in 2011 when NPS bought line of food and drinks there, and Goldman Sachs’ stake in the will also have a small retail presence 34-story, 1.4 million-square-foot downstairs. tower, which was built in 1929 for Sources say another foodie ten- may be up for grabs the Pennsylvania Railroad. ant is now eyeing the Falchi Build- The property was long owned by ing.Doughnut Plant,which has two the late Harry Helmsley, who was Manhattan locations and whose he ornate office building that one of the biggest landlords in the sugary confections are sold in boldly straddles Park Avenue city, and it came to be known as the dozens of coffee shops and super- may be up for grabs. Sources Helmsley Building. markets around the city,is negotiat- say that 230 Park Ave., with its If the owners put the tower on ing to open an 11,000-square-foot glistening crown set alight at the market, it would be one of the Tenants queue up doughnut-making operation at the Tnight by multicolor LEDs, will likely hit largest New York City office build- at old warehouse property. Like Juice Press, the com- the market for at least $1.5 billion in the ings offered for sale this year. In re- pany would operate a kiosk where coming months. cent weeks, the Blackstone Group Lyft, the ride-sharing app, is mov- both tenants and passersby could The building is owned by a partnership of Monday Properties, Invesco put 1095 Sixth Ave., a 41-story, 1.3 ing its New York City operations to purchase its wares. and South Korea’s National Pension Service (NPS).It was designed by War- million-square-foot building over- Long Island City, Queens. The The approach that Jamestown is ren and Wetmore,the architect of Grand Central Terminal just to the south. looking Bryant Park, up for sale for company has signed on for 5,000 taking is similar to the concept that More recently, after a major renovation, it became the first prewar building more than $2 billion. square feet at the Falchi Building, tak- it helped pioneer 17 years ago at in the city to receive LEED Gold certification from the U.S. Green Build- —daniel geiger ing a portion of the fourth floor in Chelsea Market. There, it built a the six-story, 570,000-square-foot thriving retail concourse that has property,in a lease set to run for just become a popular draw for shoppers Hudson Yards lands Goodman on Fifth Avenue, first restaurants, as well as the Culture over two years. as well as office tenants who view emerged in March. Shed, the expected home of New The company is part of the the eclectic mix of shops and Neiman Marcus “Hudson Yards presents the ide- York Fashion Week in future seasons. booming tech sector that landlords cuisines as an amenity. It’s a done deal. Neiman Marcus will al location for a Neiman Marcus “[Neiman Marcus’] inaugural in emerging office markets like Just as food makers do at Chelsea open a store in Manhattan in 2018. store,” said Karen Katz, the chain’s New York City store is destined to be Long Island City and parts of Market, Doughnut Plant would lo- The upscale Dallas-based depart- CEO, in a statement. “The project a unique, modern shopping experi- Brooklyn are trying to lure from cate its operations on the ground ment-store chain announced last is a bold and innovative retail idea, ence unrivaled in the United States,” Manhattan with cheaper rents and a floor in windowed space, where the week that it will open a 250,000- and one that complements how we said Stephen Ross, chairman of Re- creative vibe. public and occupants of the building square-foot, three-level store at Hud- view our Neiman Marcus brand.” lated, in a statement. Jamestown, which purchased could watch its bakers work. son Yards, the residential, commercial Hudson Yards is under develop- Neiman Marcus is one of the last the former Gimbels department- A leasing team from Cushman and retail complex now beginning to ment by the Related Cos.and Oxford department stores to enter the Big Ap- store warehouse in 2012, hopes to & Wakefield, led by broker Mitch rise on a platform being built over the Properties Group. It will include ple.Seattle-based Nordstrom is plan- sharpen the property’s competitive Arkin, represents Jamestown in rail yards west of Penn Station. Ru- more than 17 million square feet of ning to debut its first Manhattan out- edge by making it a culinary haven leasing deals at the property and mors of a local store for the 41-unit commercial, residential and retail post on West 57th Street,also in 2018. with a small food court offering dif- arranged the transaction with Lyft. chain, which also owns Bergdorf space, including 100 shops and —adrianne pasquarelli ferent cuisines. In recent months, —daniel geiger Health Care Summit: Wednesday, October 1, 2014 New York Athletic Club TransformingTransforming NewNew York’sYork’s 180 Central Park South 8:00 a.m. – 8:30 a.m. Registration HealthHealth CareCare IndustryIndustry and Networking Breakfast 8:30 a.m. – 12:00 p.m. Program Cost to Attend: $325 individual ticket(s) $3,250 table(s) of 10 $4,750 table of 10 + full page event journal ad You must be pre-registered to attend this event. What the $8 Billion Overhaul of New York’s Health Care No refunds permitted. Delivery System Means for New York Businesses For more event information: Adrienne Yee OPENING KEYNOTE PANEL DISCUSSIONS Phone: 212-210-0739 Email: [email protected] To be confirmed. Joining Forces Without Fighting Arthur A. Gianelli, President of Mount Sinai St. Luke’s For sponsorship opportunities: QUICK HITS Joanna Harp Experts pitch their ideas on what the redesign Brian Griffin, President and Chief Executive Officer, Empire BlueCross BlueShield Phone: 212-210-0278 means and its implications. Email: [email protected] Laurel Pickering, MPH, President & Chief Executive Officer, Jason A. Helgerson, Medicaid Director, NYS Department Northeast Business Group on Health of Health Medicaid Reform - A Deeper Dive Stephen Berger, Chairman, Odyssey Investment Partners, LLC Register Today >> Jim Tallon, President, United Hospital Fund Jeff Alter, Chief Executive Officer, UnitedHealthcare Employer & Individual crainsnewyork.com/events-hcconf2014 Kevin Finnegan, Political Director, 1199SEIU United Healthcare Workers East Jeffrey Kraut, Senior Vice President, Strategy & Business Informatics, North Shore-LIJ Health System Kathleen Shure, Senior Vice President, Managed Care and Insurance Expansion, Greater New York Hospital Association Mark Wagar, President, Heritage Medical Systems Additional panelists to be confirmed.

September 8, 2014 | Crain’s New York Business | 43 20140908-NEWS--0044-NAT-CCI-CN_-- 9/5/2014 1:46 PM Page 1

Just don’t call them lobbyists CONNECTED CONSULTANTS BERLINROSEN Continued from Page 1 elected official (Mr. Cuomo) and a According to Mr. Schneiderman’s Key people: Jonathan Rosen, Valerie Berlin “It’s a very fine line to walk,” said lobbyist (Ms. Cunningham) who office,the meeting was purely infor- Key connections: Attorney General Eric Schneiderman, Mayor Bill de Viveca Novak of the Center for Re- was also acting as a campaign advis- mational. Blasio, Assembly Speaker Sheldon Silver sponsive Politics, which tracks er.In response,aides to then- Attor- On another occasion, one Sun- Notable clients: National labor unions SEIU,Communications Work- money in lobbying and elections. ney General Cuomo said Ms. Cun- day morning this past February,Ms. ers of America and Unite Here!; real estate developers SL Green,Two “You end up having to trust that per- ningham “has never been paid by Cunningham emailed Mr. Schnei- Trees Management Co., Forest City Ratner son. And you put your trust in how Andrew’s campaign, nor has she derman and a top deputy of his at they are representing themselves.” ever lobbied him or his office on any the attorney general’s office seeking METROPOLITAN PUBLIC STRATEGIES matter whatsoever.” an urgent meeting for one of her Key people: Neal Kwatra, James Freedland ‘Gotcha’ factor That response highlights the clients, Hudson Valley hospital op- Key connections: Brooklyn District Attorney Kenneth Thompson, The fine line that separates lob- risks that lobbyists face,especially as erator Health Quest. Mr. Schnei- Rep. Charles Rangel bying from other activities is de- their businesses diversify.Many lob- derman’s office was in a position to Notable clients: Hotel Trades Council, Communications Workers of fined under city and state laws as byists, including the Parkside play an advisory role in Health America, New York Jobs Now (pro-casino initiative) “any attempt to influence” legisla- Group, the MirRam Group and the Quest’s bid to form a partnership tion, executive orders, agency rules Advance Group, also consult for with a nearby bankrupt hospital. SKDKNICKERBOCKER and regulations having the force and campaigns—work that is disclosed “As you may know, there is a rival Key people: Jennifer Cunningham, Josh Isay effect of law,and a host of other gov- in election filings. When they later bidder and the bankruptcy court will Key connections: Gov. Andrew Cuomo, Mr. Schneiderman, the ernmental actions. Registered lob- report their lobbying meetings with be meeting shortly,” Ms. Cunning- Obama administration byists face paperwork requirements elected officials, the firms face ham wrote the attorney general. Notable clients: Students First (a pro-charter-school group), New to comply with disclosure rules— scrutiny for lobbying those they Ms.Cunningham added that ap- Yorkers United for Marriage, Mayors Against Illegal Guns, Trans- and fines if they don’t. helped to elect. proval of the partnership “would Canada (the company looking to build the Keystone pipeline) Strategic consultants, on the Nonlobbyists don’t face those clearly be critical for Health Quest other hand, do not have to register, problems.They make money by giv- in order to avoid any problems with TUSK STRATEGIES and regulators rarely flag cases of ing clients insight into the thinking the [Federal Trade Commission].” Key person: Bradley Tusk unregistered lobbying—something of officials and the public—expert- Mr. Schneiderman’s deputy quickly Key connection: Former Mayor Michael Bloomberg registered lobbyists often gripe ise that can help businesses make arranged a phone call with Ms. Notable clients: StudentsFirst, AT&T,Uber about. strategic decisions about how and Cunningham. Still, just because a consultant when to advance their agendas. Two days later, Ms. Cunning- meets with a lawmaker does not ham informed Mr. Schneiderman law, suggesting that what might ing rapidly and doing well financial- mean he or she is lobbying, legal ex- Blurring the line that the company’s CEO “asked me seem like lobbying to the layman— ly. Unlike lobbying firms, however, perts say. Moreover, these consult- In Ms.Cunningham’s case,how- to pass along his thanks for your re- or even to a rival registered lobby- they don’t have to disclose their con- ants say they refrain from asking ever, she has indeed represented sponsiveness and extreme profes- ist—may not be. tracts with clients, so it’s difficult to lawmakers to make policy decisions clients before the attorney general’s sionalism.” Ms. Cunningham said: “I strict- know exactly how well. benefiting clients not only to avoid office. She did so after deregistering “I had a good talk with him to- ly adhere to the state’s lobbying Newer firms with political con- crossing into what’s defined in law as a lobbyist and during the tenure day,”Mr. Schneiderman replied five laws, and none of these activities nections include Metropolitan as lobbying, but also because they of Mr. Schneiderman, according to minutes later. constitute lobbying.” A spokesman Public Strategies—launched by for- don’t want to risk harming their emails obtained by Crain’s through a Mr. Schneiderman’s office says for the state’s ethics watchdog mer top staffers of Mr. Schneider- close relationships with politicians. Freedom of Information Act re- Ms. Cunningham’s representation agency, the Joint Commission on man—and Tusk Strategies. Mr. That may seem counterintuitive. quest. of Health Quest was not covered by Public Ethics, declined to comment Tusk’s firm pulled in $1.29 million After all,to attract clients,tradition- The emails show that Ms. Cun- lobbying laws because the attorney on any specific situations. in 2011 from Wal-Mart for a cam- al lobbyists often tout their access to ningham set up and attended a general does not have rulemaking Mr. Schneiderman’s office also paign to help the company enter the lawmakers.But in an era of unprece- meeting in 2011 with Mr. Schnei- authority on antitrust matters. It noted that the conversation did not New York City market. (The pay- dented media saturation, savvy derman and the leadership of a merely enforces but does not make benefit Health Quest. The compa- ments may be large in part because politicians may curtail access for fear health care company,Castlight.Set- the law. ny withdrew its merger bid, which they include up-front costs incurred of unwanted attention from meet- ting up meetings between clients The AG’s office says few of Mr. the attorney general’s office had ex- by the consultants, such as buying ing with lobbyists. and elected officials is a hallmark of Schneiderman’s powers are actually pressed strong concerns about. television airtime.) Firms such as “It’s very cumbersome, and lobbying, those in the business say. under the purview of state lobbying Still, the exchange demonstrates Mr. Tusk’s exert influence using so- there’s always the ‘gotcha’ factor,” how sophisticated nonlobbyists can cial media, polling or television ad- said Sid Davidoff,a longtime lobby- operate in ways that might seem like vertising, he said. ist who heads the New York Advo- 72 PAGES OF EMAILS LATER ... lobbying:Ms.Cunningham contin- A now-bankrupt hedge fund cacy Association, a trade group. ued to use her access to the attorney paid SKDK $20,000 a month— “Once you’re in the system, you’re SOMETIMES GOVERNMENT OFFICIALS AND CONSULTANTS are so close to each general on behalf of clients, despite more than double the retainer gen- under the watchful eye.” other that the distinction between when they are working on behalf of having formally quit lobbying. erally charged by registered lobby- politicians and when they are representing the interests of private clients gets In fact, Ms. Cunningham re- ists—the fund stated in June court Leaving lobbying obscured. mains so close an adviser to Mr. filings. Another client, Success Ms. Cunningham resigned as a That was the case during the reporting of this story. This spring, Crain’s Schneiderman that the attorney Academy Charter Schools, paid principal at lobby shop Cordo & made an open-records request seeking emails since 2011 between general’s office refused to share SKDK $519,000 in 2011,according Co. in November 2010, but she prominent political consultant Jennifer Cunningham and any employee of the many emails between them in re- to the nonprofit’s tax returns. stayed on as a partner at SKDK, a attorney general’s office (including Attorney General Eric Schneiderman). sponse to a Crain’s open-records re- In 2011,an umbrella group,New strategic consulting firm. In June, Mr. Schneiderman’s office rejected the entirety of Crain’s request quest. Ms. Cunningham is a “con- Yorkers United for Marriage, paid It was a career arc 20 years in the under a rationale some legal experts said was dubious. Most email sultant” to the office—and should SKDK $1.8 million to help pressure making. exchanges between state employees are exempt from open-records requests. enjoy exemptions from disclosure elected officials to pass marriage- Ms. Cunningham married Mr. Ms. Cunningham, a managing director at SKDKnickerbocker, is not a granted to state employees— equality legislation,which Mr.Cuo- Schneiderman in 1990. Their mar- government employee, yet Mr. Schneiderman’s office said the exemption though she’s not paid or contracted mo supported. Ms. Cunningham riage ended in divorce six years lat- should apply to her anyway because she informally advises the attorney by it, the office said. (See sidebar.) was hired,reportedly with Mr.Cuo- er, but their political relationship general. mo’s blessing, as the lead consultant Lucrative nonlobbying continued to blossom. A spokesman for Mr. Schneiderman went so far as to say that Ms. for the group and even met with the After making a name for herself Cunningham had never represented clients before the attorney general’s Strategic public-relations and governor as part of a strategy session as chief political operative for health office. consulting firms often maintain in the Capitol’s Red Room, his care workers’union 1199 SEIU,Ms. But after Crain’s wrote an article about the situation and subsequently their closeness to politicians by schedule shows. But only the group Cunningham was hired as the me- filed an appeal, Mr. Schneiderman’s office produced 72 pages of emails. The keeping their official roles at arm’s itself was registered to lobby. dia and advertising director for Mr. length.They work on behalf of cam- emails were instances when Ms. Cunningham was not serving as a BerlinRosen rises Schneiderman’s 2010 campaign for “consultant” to the attorney general’s office, the office said, but paigns or groups that are registered attorney general. She also helped with the government as lobbying Among the city’s most successful rather representing private interests. Mr. Cuomo, whom she had be- entities. These arrangements can strategic consultants in recent years friended in the 1980s, win his gu- “When Crain’s asked whether Ms. Cunningham had communicated with prove lucrative and often have the is BerlinRosen. The firm was start- bernatorial race that year. the attorney general’s office on behalf of clients, we incorrectly stated that same effect as direct lobbying. ed in 2005 by Jonathan Rosen and After the election, Ms. Cun- she had not,” the spokesman, Matt Mittenthal, later said. “In response to the “In a world where the ball is mov- Valerie Berlin,Park Slope neighbors ningham abruptly resigned as a lob- appeal of your FOIL request, it was determined that there were instances in ing so fast, just buttonholing some- and former campaign operatives for byist. Observers believe the “ap- which Ms. Cunningham communicated with the office on a matter involving a one isn’t always the key to success,” state Senate Democrats. Berlin- pearance of a conflict”of interest she client. The appeal process resulted in the production of emails in our said Bradley Tusk,a former top cam- Rosen has become the city’s go-to was hoping to avoid stemmed in possession that pertain to those matters.” paign aide to Mayor Michael press shop for progressive causes, part from a New York Times story six Still, the office continues to keep many of its communications with Bloomberg who launched Tusk growing from the two founders to months earlier. That piece had Ms. Cunningham under wraps. Strategies.“Sometimes tweets rather more than 50 employees. In 2013, raised questions about potential —CHRIS BRAGG than lobbying can be more effective.” BerlinRosen received nearly $4 mil- conflicts of interest between an These firms appear to be grow- lion just from its roster of labor

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clients, according to federal labor records. The company was instrumental Farmers hope to cash in on city contracts as a media and policy consultant in helping Bill de Blasio, another Park Slope neighbor, become New York’s Continued from Page 5 HARVEST SEASON: City 109th mayor. “The buyers are mostly lawyers, officials, at Porpiglia Farms in Like Ms. Cunningham, Mr. and if you’re not in the produce busi- August, want to make it easier Rosen is not a registered lobbyist. ness, [purchasing] is very confus- to sell to city agencies. Yet he regularly meets with govern- ing,” explained Marie Ullrich, agri- ment officials.The mayor’s schedule culture program leader of Cornell from his first five months in office Cooperative Extension, which shows Mr.Rosen was in at least nine serves as a resource for local farmers. meetings and on two calls. During the tour, Suzanne Lynn, Shortly after Mr. de Blasio be- general counsel for CAS, wondered came mayor, Mr. Rosen’s firm was how the contract language could be also hired to advance one of the tweaked to favor New York produc- mayor’s pet causes:securing funding ers. Also attending the tour was her for universal prekindergarten. boss, Commissioner Stacey Cum- Rather than advocate directly on berbatch. behalf of the mayor, however, the company represented a nonprofit Yellow onions group set up to lobby on the issue. The challenge for them and some That organization, Campaign for of the other commissioners there,in- One New York, was founded by for- cluding Donna Corrado, commis- mer de Blasio campaign manager sioner for the Department of Aging, Bill Hyers to lobby the state for pre- and Lisa Black, deputy commission- K funding. Campaign for One New er for Homeless Services, is to re-

York paid BerlinRosen $363,000 examine highly specific procurement marie ullrich through June, according to its lob- contracts that stipulate everything bying disclosure. from the diameter of the onions and Apples are a particular flash- program, you will probably be get- include ShopRite, Price Chopper In helping to control the media cucumbers the city purchases to the point.The Empire State is a distant ting the business for less than what it and King Kullen, as well as food- message around the pre-K funding packaging or weight of an item. second to the state of Washington, costs you to produce the product,” service conglomerates such as Sysco. effort, BerlinRosen acted as if it The diameter of a vegetable the No. 1 producer and exporter of said Alex Kocot,president of ALKO “We are selling everything at a were part of the administration.The might be important to an agency apples in the country. Produce Packing, which grows let- price where we are not making a ton company returned reporters’ calls that uses equipment, such as an “There is no reason why New tuce and onions on a 400-acre farm of money,” he said. made to the City Hall press office onion or carrot peeler, to prepare the York apples are not used in every pie, in Newburgh and packages produce But industry experts, including about pre-K,while Mr.Rosen close- food it provides. But the require- on every tray you serve” in the city, for other farmers when the growing Ms. Ullrich, point out that pricing ly advised government officials on ments can shut out growers for rea- said Ms. Ullrich. season ends in New York. may not be as important as having a pre-K talking points, according to sons that are hard to justify. Mr. Porpiglia, for one, is not put contract that provides a steady, de- email messages obtained through a “We worked on changing the off by the extra effort involved in Thin margins pendable income. records request. state Department of Corrections’ working with a government agency. “I’d love to get some government “The advantage of a government bid to request yellow and not Span- But some say they can’t lower their business as long as I can squeak out contract is that the check is not go- ‘Planning’ meetings ish onions, since New York farmers prices to satisfy the city’s budget some profit,” he said. ing to bounce,” she said. “It is in- For example, in January, Mr. don’t grow Spanish onions,” said constraints. ALKO’s profit margins are become you can count on for at least six Rosen forwarded a blog post pub- Ms. Ullrich. “When you go into a bidding tween 5% and 10%,and its customers months at a time.” ■ lished by The Nation to Mr. de Bla- sio’s budget director, calling it a “great piece” they should “talk from” that day.It was similar to pre-K talking points distributed by the firm a Bank that’s political target boosts NY day earlier. Since pre-K funding was secured in the state budget in late March, Tea Party-assailed port Bank steps in to enable exports that New York City companies can based in the Rockaways in Queens, Mr. Rosen has sat in on administra- that would not otherwise happen. expand their business overseas,” Mr. generates 2% to 3% of its revenue tion “planning” meetings at City Export-Import Bank The bank has come under fire by Stringer, a Democrat, said in a state- from exports supported by the bank. Hall. Campaign for One New York libertarians and Tea Party support- ment. “Reauthorizing the Export- is now expected to advocate on be- helped local firms ers who see its operations as govern- Import Bank costs taxpayers nothing Manhattan focus half of other issues important to the make $3B in sales ment-sponsored “corporate wel- “Without the Export-Import mayor; Mr. Rosen has said that like- fare” and “crony capitalism.” Bank, it’s fair to say that we would ly includes Mr. de Blasio’s plan to Business groups, led by the U.S. Dems use bank have had to forfeit some of our build and maintain 200,000 units of BY ANDREW J. HAWKINS Chamber of Commerce, support sales,” Norman Gold, vice president affordable housing during the next the bank, while Tea Party affiliates to tout biz cred, of the company, told the comptrol- decade. The Export-Import Bank of the are using opposition to the bank as a ler’s office. BerlinRosen also represents de- United States, a government- litmus test for right-leaning pri- while fight splits Manhattan-based companies re- velopers Forest City Ratner and backed financial institution that has mary candidates across the country. ceived the bulk of the support from Two Trees Management, potential- become a flashpoint in legislative Meanwhile, Democrats are using Republicans the bank, with 71 of them getting ly putting the firm on both sides of races across the country, provides a their support for the bank to high- about 94% of funds. Only 15 busi- a contentious issue: how much af- boost to the New York City econo- light their business credentials to nesses in the Bronx, Brooklyn, fordable housing must be part of res- my and particularly to its small busi- voters and donors. Queens and Staten Island received idential projects. Two Trees clashed nesses, according to a report pub- support, which amounted to more with de Blasio officials on that issue lished last week by Comptroller Paying dividends while helping local businesses gener- than $61 million that led to $126 last winter but ultimately resolved Scott Stringer. In Washington, D.C., the fight ate jobs, and I urge Congress to sup- million in total sales. the dispute. During the past seven years, the has split establishment Republicans port this crucial economic engine.” Mr. Stringer said that for every $1 BerlinRosen understands how bank, which aids U.S. exporters in and their far-right colleagues. Con- His report includes anecdotes billion of new exports, 4,926 jobs are issues play out in the public sphere, part by lending money to enable for- gress is set to vote on the bank’s from local business owners who created. He added that firms that ex- its clients say. Bob Master, a politi- eign purchases of American prod- reauthorization at the end of Sep- have used the bank’s loan programs port are 8.5% less likely to go out of cal director of the Communications ucts, generated $1.1 billion of sup- tember.The bank is based in Wash- to sell their goods overseas. For ex- business, and that they pay higher Workers of America District 1, a port to 83 New York businesses,$900 ington, and is run by Fred ample, Madelaine Chocolate Co., wages than those that do not. Ⅲ BerlinRosen client, said the firm’s million of which went to small busi- Hochberg, a New York business- value for his union is its public- nesses, Mr. Stringer’s report found. man whose mother founded mail- relations prowess. That money was put toward ap- order powerhouse Lillian Vernon. CORRECTIONS “They know how things are go- proximately $3 billion in export sales. Amid this fight, Mr. Stringer’s Pacific Park is a 22-acre development in Brooklyn. Its name was misstated in the Sept. 1 “Overseas ing to play in the media, or how to Minority- and women-owned busi- office saw an opportunity to high- buyers bidding up Brooklyn.” find the leverage points in a partic- nesses earned $48 million in sales light the bank’s contributions to the Architect Peter Gluck decided to start constructing the buildings he designed in 1992. This fact was ular situation,” Mr. Master said. “It thanks to the bank’s loan programs. local economy to bolster the argu- misstated in the Sept. 1 “Modular maestro sees savings.” has nothing to do with lobbying.” Ⅲ The figures are small compared with ment for reauthorization. Michael Phillips is Jamestown Properties’ president. This fact was misstated in the Sept. 1 “Retail the metropolitan area’s gross annual “The Export-Import Bank is an landlords mix it up.” LISTEN to a discussion at product of more than $1.3 trillion, important resource for our local Per-square-foot office asking rents represented in the “Office rents trending higher” chart are average CrainsNewYork.com/podcasts but supporters say the Export-Im- economy and a key part of ensuring annual rents. This fact was misstated in the Aug. 18 Stats and the City section.

September 8, 2014 | Crain’s New York Business | 45 20140908-NEWS--0046-NAT-CCI-CN_-- 9/4/2014 6:43 PM Page 1

IN THE BOROUGHS QUEENS FROM Ridgewood revs up its act AROUND Continued from Page 4 first-ever gluten-free and vegan products, THE CITY with families in an area that has absorbed which it sells along with the German Black waves of immigrants—Germans until the Forest cake that long ago made Rudy’s repu- mid-1900s and Poles and Latinos more re- tation. BROOKLYN cently—without ever losing its reputation as a “Many of the business owners in the area THINKING POSITIVE: BID head Theodore Renz Bushwick parks get blue-collar, family-oriented area. Despite the have seen the handwriting on the wall,” said sees opportunity in the changes of recent years, for example, median Theodore Renz, executive director of the new crowd. boatload of green sale prices for homes have Myrtle Avenue Business Improvement Dis-

barely budged, and the trict. “Overall, I think the trend is positive, anuta joe Two parks in Brooklyn’s Bushwick section will 345 lion’s share of renters have though many longtime residents are con- shortly get some needed upgrades. The Parks BUSINESSES in been in their apartments cerned about gentrification, so keeping the so banks on a short stretch of Myrtle Avenue Department will spend nearly $5 million for the Myrtle Avenue for a decade or more. right balance will be a challenge.” have deposits totaling nearly $1.3 billion. improvements to Heckscher Playground and BID Although the latest To help make the most of that momentum, “There are very large assets there,” he said. Green Central Knoll Park. wave of new faces is similar the BID received a $30,000 grant last year for The avenue is basically divided into three The news comes after a year of effort by East 71% to other neighborhoods a market study of the strip and the surround- portions. The more densely populated west Brooklyn Congregations, a group of churches RESIDENTS nearby, it differs markedly ing community.This fall,the BID plans to use end by the L and M subway station has a large and homeowner associations in Bushwick, East LIVING in family from the familiar tale of a second, $15,000 grant to, among other Latino population, with a median household New York and Brownsville. It has focused on households young, single gentrifiers things, survey residents about what kinds of income of $33,000, according to a study by improving athletic facilities in an area where fanning outward from stores they’d most like to patronize.The hope Larisa Ortiz Associates. many soccer leagues have no place to play. 5.7M northern Brooklyn. That is that the data can be used to help pair land- Conversely,the Polish and Italian commu- “The two parks have been neglected,” said ANNUAL rising tide is spawning lords with the best possible tenants. nity on the east end of the avenue has far few- Yolanda Vega,a day-care teacher, and current- RIDERSHIP at trendy bars and restaurants, “That way, the landlord gets the price he er people,and a median income of $46,000.In ly a leader with EBC. the Myrtle- and lighting a fire under wants, the broker gets a commission, and we the middle, where the two populations con- Heckscher Playground is little more than Wyckoff L and M real estate prices next door get the store that the neighborhood wants,” verge, lies some of the strip’s largest store- an asphalt lot on which there is a basketball subway station in Bushwick, Brooklyn. Mr. Renz said. fronts.There, Mr. Renz hopes to attract more hoop, a children’s playground and two hand- Source: Larisa Ortiz Associates Meanwhile, Ridgewood’s Real estate brokers such as Garry Steinberg national chains such as Carter’s, the children’s ball courts. Residents complain that there is newest families—many of Lee & Associates in Manhattan, who is clothing store that just opened. not even a single square foot of grass. with young children—fit well into a neighbor- marketing two storefronts on the avenue, re- Figuring out which shop should go where A cash infusion of $3.1 million will be used hood with two landmarked districts featuring port that more national retailers have ex- will be tough. Several store owners say that for a synthetic-turf field,bleachers and adult ex- handsome row houses, and where nearly a pressed some interest. Store rents top out at discount merchants bring down the character ercise equipment, according to EBC organizer quarter of the population is under 18. about $65 per square foot,a fraction of the lev- of the strip, but others sharply disagree. Matthew Marienthal. At Green Central Knoll, Still,there has been enough of a shift for lo- els now common along prime corridors such “If our stores weren’t here, all the Latin a $1.5 million windfall will go toward new rest- cal retailers such as Rudy’s—an 80-year-old as Williamsburg’s Bedford Avenue. people might have to move out because they rooms and other improvements. Work at both bakery just off Myrtle Avenue—to smell op- Adding to the appeal, Mr. Steinberg cited couldn’t afford [the neighborhood],”said Car- sites is expected to start next year. portunity.About two years ago,it rolled out its FDIC statistics showing that a half-dozen or los Cruz, who works at 99-Cent City. Ⅲ —valentina cordero : Business of Series Presents Tuesday, September 23, 2014 John Jay College of Criminal Justice 524 West 59th Street 8:30 a.m. – 9:00 a.m. Registration and Networking Breakfast 9:00 a.m. – 10:00 a.m. Program Cost to Attend: $80 individual ticket(s) $800 for a reserved block of ten seats

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46 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0047-NAT-CCI-CN_-- 9/5/2014 6:10 PM Page 1

Recipes delivered Doctoroff sets sights on arts role

Continued from Page 4 three with operations in Europe.All Shed. She sat on its board when she tunity to carve out their own place put particular focus on major metro- Bloomberg CEO was in the Bloomberg administration within the industry by offering politan areas, where the real battle to focus on Hudson but no longer does. recipe kits filled with healthy, sus- for market share is taking place. The Bloomberg administration’s tainably farmed food for less than “Consider the dollars spent for Yards’ Culture Shed $50 million grant to Culture Shed the cost of buying the ingredients on every meal that aren’t spent at a raised eyebrows last year, with some your own. And that’s without fac- restaurant. That’s clearly a huge BY THERESA AGOVINO thinking it was an especially generous toring the savings in time, they say. market,” said Charlie O’Donnell, a contribution to an organization that Blue Apron is the leader in this partner at Brooklyn Bridge Ven- Culture Shed,the planned arts insti- didn’t have a staff, budget or pro- group. Founded in 2012, it was the tures.“But unless you’re growing the tution for Hudson Yards,may be the gramming.There were no additional first to market with the concept, market … you’ve got to question the biggest beneficiary of Daniel Docto- funds for Culture Shed in Mayor Bill

which took off in big cities with busy market-size projections.” roff ’s departure from Bloomberg LP. office mayor’s nyc de Blasio’s first budget,according to a professionals who like the idea of Mr. Doctoroff heads Culture spokesman for the city’s Department eating a home-cooked meal but FreshDirect responds Shed’s board and said last week that design the 170,000-square-foot, of Cultural Affairs. don’t have time to shop for ingredi- Competition for market share in he would be spending more time on multipurpose structure, which is According to papers filed with ents.The company saw sales hit the New York is hot. In early August, it after he steps down as slated to abut the High Line along the IRS, Culture Shed was expect- $3 million mark in 2013. It is pro- online grocer FreshDirect an- Bloomberg’s president and CEO at West 30th Street near 11th Avenue. ing to raise $101 million in 2013, jecting revenue in the neighborhood nounced it had struck an exclusive the end of the year. Former Mayor The Shed will feature program- and $96 million this year. of $70 million for 2014. deal with social recipe website Michael Bloomberg will go back to ming such as art exhibits, concerts The board has at least one heavy “We’re the only company who Foodily, creating another competi- running his namesake company. and theater and dance shows. hitter besides Mr. Doctoroff: bil- does what we do at scale,” said Blue tor called Popcart. The app will al- Mr. Doctoroff ’s increased in- It’s unclear how much the struc- lionaire Steve Ross, who is develop- Apron founder and CEO Matt low users to browse recipes on Food- volvement would come as Culture ture will cost to build. Mr. Doctoroff ing Hudson Yards.Sources said that Salzberg. “Especially in terms of ily’s platform and then click through Shed gets ready to enter a new stage didn’t return calls, and a spokes- designer Diane von Furstenberg and quality. Our fully integrated supply to order the listed ingredients di- of activity. Search firm Russell woman for Bloomberg Associates, Richard Koshalek, former director chain lets us buy items seasonally rectly from FreshDirect, which al- Reynolds has been tapped to find an the former mayor’s newly launched of Washington, D.C.’s Hirshhorn and manage our supply chain intel- ready delivers on the premium of executive director, and sources said consulting firm,said no one was avail- Museum and Sculpture Garden, are ligently, allowing people to get time saved and will be able to draw that requests for bids on construc- able to discuss the project. Former also on the board. Ms. von Fursten- farm-fresh foods at substantially on its existing customer base. tion contracts would soon be re- Cultural Commissioner Kate Levin, berg’s spokeswoman didn’t return a lower prices than supermarkets.” When announcing Popcart, a leased. Diller Scofidio + Renfro and who now works at Bloomberg Asso- call, and Mr. Koshalek couldn’t be Mr. Salzberg claims that Blue FreshDirect spokeswoman said in a the Rockwell Group were tapped to ciates, was a champion of Culture reached for comment. Ⅲ Apron’s prices undercut the average press release that the app would dis- supermarket by almost 50%, a re- tinguish itself from competitors by duction that he says is augmented by also being a platform for all grocery the time saved in shopping for them. needs. “Think about that opportu- But observers disagree on how nity,” she said. big the market is for these products. For investors like Mr. O’Don- While it might make perfect sense nell, the type of new player repre- for a single Goldman Sachs analyst sented by Popcart is the perfect to make sure the fixings for chicken example of why all this new invest- paillard with quinoa salad is waiting ment in recipe boxes is potentially for him at his studio apartment on a troubling. Wednesday evening, the cost sav- “I’m generally skeptical about ings on individual Blue Apron meals spending a lot of money too early do not financially play out for a fam- because you’re not sure yet who your ily of five looking to plan a week of customers are,”he said.“The poten- meals on a budget. tial problem is that you grow too fast before you realize those early cus- Limited appeal tomers are churning out and not be- “Immediately, I think, that works ing replaced.” in Manhattan and places like it,”said Mr.Salzberg said that the new en- Mr. Sterling. “But there just isn’t trants will force companies like his to enough demand outside major cities step up their game. “There is defi- to make it nationally in this industry.” nitely more competition,” he said. All three startups operate on “But it’s up to us to present a truly dif- both coasts and parts of the Mid- ferential value to our customers.” Ⅲ west, but the recipe-box business is virtually nonexistent elsewhere. LISTEN to a discussion at HelloFresh is the only one of the CrainsNewYork.com/podcasts BEST MEAL DEAL BLUE APRON CLAIMS its meal-ingredient service not only delivers tasty dinners to families, but savings as well. Crain’s selected a recipe for a dinner for two at random and then shopped for the same type and size of ingredients at three of New York city’s top grocery chains. Here’s what we came up with. FLAT IRON STEAKS WITH ARTICHOKE-POTATO HASH ⅷ 2 half-pound flat iron steaks ⅷ 1 bunch asparagus ⅷ 7 ounces baby red potatoes ⅷ 2 shallots ⅷ 3 cloves garlic ⅷ 7 ounces baby artichokes ⅷ 1 lemon TOTAL COST: Blue Apron: $19.98 Fairway: $24.37 Whole Foods: $23.64 Union Market: $25.58

September 8, 2014 | Crain’s New York Business | 47 20140908-NEWS--0048-NAT-CCI-CN_-- 9/5/2014 1:47 PM Page 1

Pierre hotel sprints Provident needs jolt

to the NYC Marathon Continued from Page 4 shop exists,” he said—a lofty goal, ly inspired not-for-profit lenders considering there are 397 licensed providing “pecuniary assistance,” pawnbrokers in the city. but all of them except Provident dis- In the meantime, Mr. Rodriguez Property hopes to appeared long ago as banks started said, Provident needs to do a better draw runners as its offering accounts to less prosperous job with its limited resources getting households, and consumer finance the word out and boosting produc- sister company takes SUITE DEAL: The Pierre is selling companies, commercial pawn- tivity from the company’s 34 em- over race sponsorship pricey packages brokers and payday lenders grew at ployees.He has turned to an uncon- to marathon prolific rates. ventional source for help on both runners. Provident, too, was nearly swept fronts: his acting coach. BY LISA FICKENSCHER away by the passage of time and is now down to its last five branches, Bag of tricks The annual TCS New York City where 35,000 loans were made last Mr. Rodriguez got into improvi- Marathon in November has never year at an average of $940 each.The sational comedy to help relieve stress been a priority for the Pierre hotel, institution lost money every year be- during the financial crisis and appears but starting this year the grande tween 2004 and 2009, though it has regularly at small theaters around dame’s sister company,Tata Consul- been in the black since and last year town. The move into performing tancy Services, is the title sponsor of reported a $1 million surplus on wasn’t a stretch, considering Mr. Ro- the race,which means the Pierre has $6.3 million in revenue. driguez used to serve as a president of to show some love for the runners. Guests who identify themselves as site that helps people rent their Rivals observe not just a vestige the Society of American Magicians “We are doing much more this runners but don’t want to spend that homes by the night, is a sponsor of of another time, but a plodding tar- and likes to liven up business meet- year because of the tie-in with Tata,” much money will still get smoothies, the marathon this year. get to be picked clean. ings with tricks like making coins dis- said Kathleen Shea, vice president fruits, nuts and wheatgrass shots in According to Airbnb, visitors “I never see much going on in of sales and marketing for Taj Ho- their rooms. coming to the city for marathon their branches,and when we opened tels Resorts and Palaces, which op- The least expensive rooms at the weekend can get a room in neigh- one near them in Bay Ridge, we did ‘I do know erates the Pierre and is owned by the Pierre cost $900 per night, according borhoods including Chelsea and very well,” said Eric Modell, presi- Tata group. “We certainly want to to hotel management. Hell’s Kitchen for as little as $139 dent of Modell Financial, a New [Provident] can highlight and celebrate the impor- and $160 a night, respectively. York pawnbroking chain with nine tance of this event,” she added. Carbo-loading The event will no doubt bring in outlets in the city.“They’re founded reach a lot more To that end, the Pierre is offering In addition, Sirio is hoping to many of TCS’ top executives from on great principles, but I’d say their a $6,700 hotel package that includes draw runners and their families the India, including CEO Natarajan best asset is their longevity.” people than a night in one of its 11 grand suites; a week of the marathon, which takes Chandrasekaran, who is a long- Even Provident Chairman “sneaker turndown amenity” that replace Nov.2,with a four-course,$90 distance runner and has participated Richard Drucker, a partner at law it does now’ quires the hotel to know guests’ shoe prix fixe pasta menu. in the New York marathon. But Ms. firm Davis Polk & Wardwell,agrees sizes; a 60-minute, in-suite, post-run Most runners, however, will be Shea could not confirm whether he the lender keenly needs a jolt. massage for two; and a pasta dinner booking rooms in less swanky digs. and other Tata officials would be “There’s good word-of-mouth for two in the hotel’s restaurant,Sirio. For the first time, Airbnb, the web- staying at the Pierre for the race. Ⅲ among customers, but there has been a feeling on the board that we appear. Improv has made him a more should be reaching more people,” empathetic listener, he said. He cred- Mr. Drucker said. “Provident is a its Scotty Watson, a veteran of the Bringing the salon to your door very useful social tool.” renowned Second City troupe. To rebuild Provident’s customer Mr.Watson is now a consultant at base, Mr. Rodriguez was tapped last Provident, teaching staffers to think Continued from Page 3 prices the service at $95,nearly dou- ing into Los Angeles and London. November to replace a predecessor faster on their feet. He is also apply- to fund further expansion. Similar- ble that of the newcomers. Such ap- Yet with so many similarly who had worked at the institution in ing his experience managing theater ly, nine-month-old Glamsquad has pointments represent just a small minded companies launching at the various capacities for more than 50 companies to lower Provident’s over- raised $2 million and counts Apollo portion of overall business, accord- same time, brands will be hard- years. A 47-year-old business head. For instance, to save on print- Management executive Jason Perri ing to co-founder Michael Landau, pressed to differentiate themselves. banker whose résumé includes ing costs, Mr. Watson is leaning on as its co-founder and executive who noted that the company does Prettier Please, another home- stints at such places as Chase, Gen- vendors to charge rates offered to chairman. The firm just recruited not yet have an app for bookings. styling company, was conceived by eral Electric and Sovereign Bank, nonprofits instead of corporate ac- Gilt Groupe co-founder Alexandra “We’ve found that our clients usu- Olivia Cranin while she attended Mr. Rodriguez grew up in Wood- counts.To brighten the office, he re- Wilkis Wilson as its chief executive. ally prefer the full Drybar experience business school at Columbia Uni- side, Queens, and his father ran a placed fluorescent lights with full- “People are adopting these af- in one of our shops,” he said.“But we versity earlier this year. It prides it- dry cleaner in the Bronx’s notorious spectrum bulbs. He also had big blue fordable luxuries, a little bit at a recognize that it’s sometimes more self on its customer service. Ms. Fort Apache neighborhood. signs installed in the windows at time, versus massive luxury,” ex- convenient for us to come to them.” Cranin’s stylists dole out branded “He was armed to the teeth every Provident’s headquarters so passers- plained Mr. Perri, noting examples Building a network of seasoned, chocolates, coffee and water at ap- day,” Mr. Rodriguez recalled. “I by wondering who’s inside wouldn’t like $35 for a spin bicycle class or on-the-go professionals is substan- pointments in order to offer a more would ask him why he did it, and he have to squint at the name engraved $90 for a juice cleanse. “We fit into tially cheaper than building a salon, luxurious feel. answered that he needed to pay the in inches-high print on the wall. this trend of ‘When am I going to experts say.Mr.Benjamin estimated bank.” “This is an august institution,” get exercise?’ or ‘When am I going that construction of an actual shop Pampered clients Mr. Watson said. “Even so, people to get my weekly blowout?’ ” costs between $500,000 and $1 mil- “It’s about bringing the elements How to break out should know about it.” Just a few years ago, salons like lion because of special needs like that women like about going to a sa- Mr. Rodriguez said Provident Meanwhile, Mr. Rodriguez is Drybar and DreamDry came on the plumbing and chairs. In addition, lon and feeling pampered into the can break out from what he calls its putting together plans to renovate scene and immediately attracted a these new beauty companies are not home experience,” said Ms. Cranin, “cocoon”by doing a better job of let- Provident’s historic headquarters so crowd of customers eager to have limited by a fixed number of chairs who started her business in February ting less affluent borrowers know it it can generate more rental income professionally styled hair on a regu- on the salon floor—Priv, for exam- with $5,000 of her own money and a offers a superior product relative to than last year’s $345,000. For in- lar basis. As a result, dozens of loca- ple, which offers beauty and well- $15,000 entrepreneur grant from what’s often available. It charges instance, he plans to move the branch tions sprouted around Manhattan ness services, has a large network of alma mater Colgate University. terest rates of 26% for its loans, or housed on the first floor so he can in costly areas such as the Flatiron 450 stylists and personal trainers She’s already covered her own in- about half as much as commercial rent out the corner retail space. He’s district and Columbus Circle. Now whose bios are accessible on its site. vestment after just a few months in pawnbrokers are permitted in New examining whether Provident the salons are often overbooked, “Opening a store is contrary to business. York and substantially less than pay- should accept collateral for loans be- creating a business opportunity for what we’re trying to do here,” said Of course, working out supply- day lenders—a group targeted by yond the gold and jewelry it takes the startups. With very low over- Joseph Terzi, chief executive of Priv. and-demand issues could prove Attorney General Eric Schneider- now. (In the past, it also accepted head and minimal real estate costs, “Real estate costs bring prices up, challenging, as with any popular man for violating state usury laws. furs, guns and stamps.) He’s also the new firms dedicate most of their and those places tend to get tired service. Uber has recently frustrated Mr. Rodriguez wants to expand looking to buy loan portfolios from expenses to marketing and perfect- and dirty.” customers with its lack of cars dur- Provident’s offerings to include the commercial pawnbrokers. ing their booking and customer- The business model can be lucra- ing busy times and its surge pricing, sort of short-term loans aimed at pay- “This place has a lot of capacity service technology. tive, though it’s too soon for most of and brands like Glamsquad and Priv day-loan customers. He also endeav- to help people,” he said. “Maybe these companies to disclose rev- could suffer similar fates if they are ors to open new branches in places Provident will never be as big as it Convenience at a higher price enue. Mr. Terzi expects to be book- not careful, warned Ms. Monsma. like the diamond district, downtown was, but I do know it can reach a lot Los Angeles-based Drybar, ing 15,000 appointments a month “If they’re good at what they do, Brooklyn,upper Manhattan,western more people than it does now.” Ⅲ which has six locations in Manhat- by the first quarter of 2015. Glam- then everyone will want it and they’ll Queens and the Bronx. tan, has offered at-home blow- squad is already servicing hundreds have to figure out how to make sure “The reality is, I want to see LISTEN to a discussion at drying since its 2010 founding, but of clients each week, and is expand- everyone is happy,” she said. Ⅲ Provident Loan everywhere a pawn CrainsNewYork.com/podcasts

48 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0049-NAT-CCI-CN_-- 9/4/2014 6:43 PM Page 1

HELLUVA TOWN INSIDE Out and About Local color World Maker Faire at NY

Nightlife impresario Scott Gerber Hall of Science PAGE 51 and famed painter Domingo Zapata (below) will launch Studio at the W Snaps Execs raise big New York Union Square later this month. The lounge, formerly money to fight prostate Lilium, will act as the artist’s cancer PAGE 51 palette, with new installations appearing regularly. Mr. Gerber had plans to turn Lilium into a private dining room for what had been celebrity chef Todd English’s Olives restaurant, after his firm, the Gerber Group, took over the eatery in March. Now called 201, the restaurant is slated to be reinvented early next year. But after meeting the Spanish- American artist—described by some as “the new Andy Warhol”— Mr. Gerber decided to draft his talents to create buzz for the spot. “He will use the lounge to host parties,” said Mr. Gerber, adding, “Domingo is the kind of guy you want to hang out with.” Mr. Zapata, who lives just four blocks from the hotel, spent two weeks painting canvases and the walls, including the bathrooms. The spot should draw his celebrity friends, among them Lindsay Lohan, Johnny Depp and Sofia Vergara.Mr. Zapata has said his work there is inspired by Alice in Wonderland. He and Mr. Gerber hope to open other venues together. —lisa fickenscher Running start

Speerit, a new app, wants to be the LinkedIn of sports. So says SCREEN PASS: New York Speerit co-founder Gregory Giants tight end Jerome Zammit, who will officially launch Cunningham and coach the app on devices from iPhones Kevin Gilbride review to smart watches this fall. a play on a tablet. Speerit connects runners— from the serious athlete to the casual jogger—with those who share the same schedules, paces, goals and locations. Users post profiles where they can view people with similar preferences. In the past few months, based mostly on word of mouth, the app has signed up about 24,000 users. As co-founder, Mr. Zammit Football’s new signals leads a team of four spread between his native France and his base in New York City.The former Wall The NFL and its teams huddle up for a technology blitz Street trader came up with the idea for Speerit last November when he had trouble finding a running to improve the game experience for players and fans partner. He and his business ap images associates have invested a total of $5,000 to $10,000 since the BY JUDITH MESSINA WIRED beginning of 2014.They plan to expand functionality to other sports next year, with tennis and bicycling his year, when New York Giants quarterback Eli Manning wants to review a at the top of the list. play on the sideline, he and his coaches can pull up an image on a Microsoft Other proposed features tablet instead of paging through a loose-leaf binder. Or if NFL officials need 82,500 include connecting users with NUMBER of seats at coaches and physicians, nutritional to make a close call, they won’t have to huddle on the field. New wireless information and race calendars. headsets will connect them to each other and to Gameday Central at NFL MetLife Stadium The goal, Mr. Zammit said, is to create a community and make headquarters on Park Avenue to discuss the call.They are the latest additions sports more social, and ultimately to a huge and growing arsenal of technology the NFL and its teams are “aggregate what is available in one employing to keep play moving and enhance the games for fans.¶ “For the platform.” —jessica kramer 850 first time, when an official goes under the hood for the replay, he’ll be putting on a headset that WI-FI access points connects to the command center in New York City to consult on making the call,” said Michelle TMcKenna, chief information officer for the NFL, whose job was created less than three years ago.¶ The league and its teams are adding new technology this season. Along with the headsets for officials and tablets on the sidelines, the NFL is testing player-tracking devices, while the 2,200 teams are adding apps, social-media perks and new video streams to get See SIGNALS on Page 50 NUMBER of screens matt trappe matt

September 8, 2014 | Crain’s New York Business | 49 20140908-NEWS--0050-NAT-CCI-CN_-- 9/5/2014 6:13 PM Page 1 SOURCE New signals LUNCH: Interview by Theresa Agovino DAVID KOCH Continued from Page 49 brainstorming process, a technique fans off their living-room couches she used in a previous role as CIO at and into the stadiums. Constellation Energy,as the compa- Continued from Page 1 sends a message to the political Why do you think your gifts generate so Some of these changes were en- ny worked to integrate new acquisi- cal contributions, though he would groups in this country that don’t much controversy? abled in New York by an Internet and tions. not say by how much.Still,even his like the conservative Republican It is the radical Democrats.We have Wi-Fi overhaul at the New Jersey The Surface tablet playbooks,the good intentions have stirred back- businessman. a different point of view. Do you Meadowlands’ 82,500-seat MetLife first offering in the sideline of the fu- lash. Unions have demanded New know how many times Harry Reid Stadium in advance of the last Super ture, are coming online this season, York-Presbyterian return the $100 Is your philanthropic giving mentioned the Koch brothers dur- Bowl. Wi-Fi access points more the result of a reported five-year, million gift because of Mr. Koch’s overshadowed by your political giving? ing morning remarks in the Senate? than doubled, to 850 from 322. $400 million deal with Microsoft. efforts to repeal Obamacare. I support political campaigns, but it Two hundred eighty-nine. I’m not Players and coaches on the sideline A $25 million donation he and is very small compared with my pleased that he is calling me evil,un- Super Bowl prep and in the booth can zoom in on in- his brother Charles made to the medical and cultural commitments patriotic.He even accused me of ex- “Seeing where the previous Super stant color images of just-completed United Negro College Fund also and think-tank support. ploiting cancer patients. I put mon- Bowl was in terms of network per- plays, a big advance over flipping provoked outrage, with some say- ey into providing treatments. You’d formance, it was very clear that the through a three-ring binder of ing his political efforts harm But aren’t the think tanks political? think I would be celebrated for that. needs for MetLife Stadium were go- black-and-white thermal prints. African-Americans. No question about it. But they If he said that outside the Senate ing to be over and above what was For the fans,the teams are launch- Mr. Koch’s philanthropy focus- aren’t allowed to contribute to po- chamber, we could sue him for libel. needed [for the 2013 Super Bowl] in ing apps and other goodies enabled es on medicine research, arts and litical campaigns. New Orleans,”said Steve Baetz,sen- by the upgrades at MetLife Stadium. culture, education and think tanks. WNET (Channel 13) ran a documentary ior director of information technol- The Giants, for example, are now Medical research has received Do your politics affect about you and 740 Park Ave. ogy at the stadium. “You can’t have sending alerts to tweeting, Insta- about $750 million,while culture is your philanthropy? WHERE residents. What was your 300 people connecting to one point gramming, selfie-taking fans so that his second-favorite cause, taking in Think tanks have de- THEY reaction? and expect it to work they don’t miss their 15 about $282 million. veloped very good I had committed to give [the well.” seconds of fame on the The executive vice president of programs that, if put DINED station] $10 million, but af- As in every other Jumbotron. The Jets Koch Industries, the second- into execution, would THE REGENCY ter they ran the program, industry, technology this season plan to live largest privately held firm in the be more effective and BAR & GRILL they made me look like an is changing the face stream you-are-there U.S., said his charitable giving ac- successful and less ex- 540 Park Ave. evil monster, so I resigned (212) 339-4050 of big-league sports, pregame and postgame celerated after he survived a plane pensive than so many www.regencybar from the board [and didn’t from big-data appli- interviews with players crash that killed dozens in 1991. of the hugely expen- andgrill.com give the money]. It was a hit cations that spew out from the sideline. sive programs the fed- job. Sen. Chuck Schumer How did medicine become a focus? AMBIENCE: statistics on every By using digital eral government exe- Modern and [was also mentioned],and he play and player to in- ticketing data and I had prostate cancer and it was ad- cutes. sleek, though didn’t like it, either. serting the first- monitoring mobile app vanced, so I decided to make that a warmed by down line on video usage and social-media major cause. I’m involved in 10 dif- What did you think when touches like Do you and Mr. Schumer often screens, something activity, teams are fo- ferent medical centers. some said New York- bookshelves agree? that takes a massive cusing on technology Presbyterian should give WHAT THEY ATE: He is a very likable guy, but amount of comput- that can customize of- And the arts? your money back? Ⅲ Salmon with he’ll occasionally say nasty bok choy and ing power. Indeed, fers and experiences for My mother.She loved classical mu- I thought it was outra- mushrooms things about me on the Sen- last year the NFL fans. Season-ticket sic, the opera, the ballet. geous. What I found Ⅲ Tagliatelle with ate floor.

inked a $300 million nfl holders for the first was going on was that veal ragù venture-capital deal, time will go through How many boards do you sit on? at Presbyterian the Ⅲ 2 iced teas What’s it like being a the first of its kind, ‘We are automated scanners, Twenty-two or 23. nurses are unionized, Ⅲ Coffee conservative in New York? with Providence where the Jets, for ex- and at New York I love New York. It’s like How do you find the time? PRICE: $113.44, Equity Partners to looking for ample, will collect data Hospital [now called including tip trying to get a drink of water seek out investments about their times of ar- About a third I really engage in Weill Cornell Med- from a firehose.I have a lot of in media and tech- ways to best rival and the gates they [such as MIT and New York- ical Center] they aren’t.I was amazed liberal friends. I don’t discuss nology that can gen- entered. Eventually, Presbyterian]. Other boards I they were criticizing me when I was radical Democratic politics with erate new revenue leverage data’ apps could help fans joined 20 or 30 years ago and I stay giving all this money to create this them. streams. The NFL find a beer and a hot- on because they like to have my magnificent ambulatory-care build- put up $32 million, —Michelle McKenna dog vendor or the near- name as someone who is well-to-do ing that will be hugely beneficial to Will you follow Warren Buffett and give $1 million for each est bathroom. Last and contributes to their activities. patients in the surrounding area. away all your money before you die? team in the league. month, the league un- No. Almost all our money is in In the meantime, veiled a downloadable Why don’t you chair any? Why did you decide to give to the Koch Industries. Once we pass on, some teams are test- app,NFL Now,that is a It takes a hell of a lot of time. United Negro College Fund? our children will acquire the stock, ing helmets with digital content plat- I didn’t really realize that those Ne- and I want to see Koch Industries concussion sensors, and the league form where fans can access and cus- Why have your name on so many gro colleges had trouble with the cost continue to grow. this year has embedded transmitters tomize news, video and data feeds. buildings? of providing schooling and housing in players’ shoulder pads, collecting One reason is that the left-wing to African-Americans. I didn’t Has anyone ever refused your money? key measures such as speed, accelera- No distractions Democrats highly enjoy calling me realize they were unable to grant No. tion and distance,which could inform “Based on your time and method an evil Koch brother, and the con- scholarships to as many African- how teams practice and plan strate- of arrival, what you do on-site prior tributions I make in these many ar- American students that wanted to LISTEN to a discussion at gies. Receivers that capture the data to kickoff and, eventually, your pur- eas are tremendously worthy. It come to these great colleges. CrainsNewYork.com/podcasts will be installed in 17 stadiums this chase activity will allow us to give you season. a tailored experience,” said Seth Ra- “We are looking at ways to best binowitz, the Jets’ senior vice presi- PLAY/LIST People, places and things that make David Koch tick leverage that data,”said Ms.McKen- dent of marketing and fan experi- na of the tracking technology. ence. “That’s coming soon.” RED SOX FAN: “I lived RECENTLY READ: nonstop. I’m afraid to OLD MASTERS: “I own and he chartered But change can be hard, Ms. Still,all the apps,tweets and data, in a fraternity Quanah Parker, walk down the street. about seven Claude- three helicopters McKenna said, and the NFL seeks not to mention the 2,200 video house three Comanche I usually have a Joseph Vernet before getting on the buy-ins from all 32 teams and own- screens at MetLife Stadium, raise blocks from Chief. Mr. security paintings. boat. ers as the league works to ensure a the question of whether it’s all too Fenway Koch’s detail around Probably the distracting, especially during the level playing field. The NFL kicked Park. grandfather me.” leading WHY HE GAVE UP HIS off a project to create a “sideline of games. Team officials said they’re But my lived in landscape RENT-STABILIZED the future,” for example, at brain- careful to focus their efforts on the wife and Comanche, Texas. HELP artist of the APARTMENT: “I storming sessions at a Manhattan pregame period and during halftime workshop, Innovation Loft, where and timeouts,when the contest is not three kids are Yankee WANTED: “My 1700s.” realized I wasn’t as team and league participants met to in progress. fans.” FAVORITE FILM: Gone longtime poor as I thought imagine technologies that eventual- “You don’t want to create too With the Wind. “I love tailor FJORD FORD: I was.” ly could include everything from many distractions during the game,” FOUR PEOPLE HE’D the drama. It was so reached 90 and Six-day, $100,000 next-generation instant replay to said Don Sperling, vice president INVITE TO DINNER: spectacularly made.” couldn’t do it Alaska cruise. communications between players and executive producer of Giants LeBron James, anymore. I’ve asked He rented a and coaches. Entertainment.“You want people up Roger Federer, Eric LONELY COMMUTE: “I half a dozen rich minesweeper that “There’s joint ownership of the out of their seats, watching the field, Cantor and Warren have a car and driver. friends for was converted into outcome,” said Ms. McKenna of the screaming and yelling.” Ⅲ Buffett I get death threats recommendations.” an excursion ship,

50 | Crain’s New York Business | September 8, 2014 20140908-NEWS--0051-NAT-CCI-CN_-- 9/4/2014 6:44 PM Page 1

OUT AND SNAPS Execs raise $2.5M for prostate cancer research ABOUT by Theresa Agovino and Jessica Kramer

CULTURE FIX CAREER BUILDER FRIDAY, SEPTEMBER 19 TUESDAY, SEPTEMBER 16 The popular The MASSEY KNAKAL BROOKLYN REAL Brooklyn Flea ESTATE SUMMIT will convene for its fifth food market year with more than 600 real estate SMORGASBURG owners, developers and investors in makes a special attendance to discuss how new tech trip across the companies are shaping development and river to the what projects such as Industry City Central Park mean for the borough. Alicia Glen, SummerStage for one extended night of deputy mayor for housing and economic patrick mcmullan gluttony. What The New York Times calls development, will give a keynote ARTURO O’FARRILL, COLE RUMBOUGH, JEAN “The Woodstock of Eating” offers 30 of address. The conference will take place SHAFIROFF and ELSIE MCCABE THOMPSON

the market’s best food vendors, beer, at the Brooklyn Museum (200 Eastern at the 2014 Evening in the Hamptons. The Aug. bfa wine, a DJ and special guests. The foodie Parkway) from 7:45 a.m. to 5:30 p.m. 30 event raised nearly $60,000 for the NYC KERRY MILLER, HELENA DURST and HILARY KIVITZ at Just Food’s Ride in the Country Thank fun takes place at Rumsey Playfield Tickets are $499 and can be purchased Mission Society, which aids the city’s You Celebration. The Aug. 27 gala was held in recognition of Ben Towill’s Ride in the Country (72nd Street and Fifth Avenue) from 5 at http://mkbrooklynsummit.com. underserved communities. campaign, which raised $25,000 for Just Food’s Youth Community Chef program. p.m. to 9 p.m., and entry is free. For more information, visit THURSDAY, SEPTEMBER 18 www.smorgasburg.com/2014/08/smorgasb NYIT’s School of Engineering and urg-at-central-park-september-19. Computing Sciences presents its CYBERSECURITY CONFERENCE 2014. SUNDAY, SEPTEMBER 21 Government, academic and corporate Thousands of literati hobnob with cyber-experts will address a wide range international and rising stars at the of topics, including privacy, protection BROOKLYN BOOK FESTIVAL, “the largest free against cyberattacks, and cyber research literary event in New York City.” Come and education. The conference will take early for a day filled with panels, readings, place at the NYIT Auditorium on signings and more.The bibliophile Broadway (1871 Broadway) from 9 a.m. bonanza runs from 10 a.m. to 6 p.m. at to 6 p.m. General admission tickets are Brooklyn Borough Hall and Plaza (209 $120. For more information, visit

Joralemon St.). For more information, www.nyit.edu/conferences/cyber_security_ patrick mcmullan visit www.brooklynbookfestival.org. conference. JONATHAN STEINBERG and MARIA BARTIROMO at the Prostate Cancer Foundation’s This Is It Gala. The Aug. 23 benefit raised $1.5 million in support of prostate cancer

DON’T MISS WORLD MAKER FAIRE sylvester zawadzki research. In all, $2.5 million was raised during SATURDAY, SEPTEMBER 20, DAVID MOORE, MARIA KOGAROVA, BILLIE JEAN KING and ALISON TOCCI at the City Parks the entire weekend in support of the 10th AND SUNDAY, SEPTEMBER 21 Foundation’s 17th Annual Tennis Benefit. The Aug. 26 event raised $175,000 for CityParks Annual Charles Evans PCF Pro-Am Tennis Tennis, a free youth instructional program. Tournament in Bridgehampton, L.I. Disney and Maker Media present the WORLD MAKER FAIRE, a celebration of the DIY movement in arts, crafts, science, technology, engineering, See more of this week’s Snaps online at CrainsNewYork.com/galleries. food and performance. The family- friendly festival showcases the works of various makers who share what they’ve learned. The hands-on fun Photo Credit: Buck Ennis, Crain’s New York Business will take place at the New York Hall CRAIN’S: Business Breakfast Forum of Science, 47-01 111th St., Queens, from 10 a.m. to 6 p.m. both days. Adult passes are $60 for the weekend and $32.50 for a single day.There are discounts for children, students and seniors. For more information, visit www.makerfaire.com.

OPENING FUNDRAISERS FRIDAY, SEPTEMBER 19, TUESDAY, SEPTEMBER 16 THROUGH SUNDAY, JANUARY 11 The Police Athletic League will honor Brazilian photographer Sebastião Mortimer Zuckerman at its 42nd Annual Salgado will display his work in SUPERSTAR DINNER.The benefit’s proceeds GENESIS, an exhibition of more than support PAL’s programs for 40,000 200 stunning black-and-white underprivileged children and kicks off with Preet Bharara, photographs. He spent eight years a cocktail reception at 6:30 p.m., which will traveling the world to get the be followed by a 7:30 p.m. dinner.The event U.S. Attorney for the Southern striking shots of “wildlife, is at the Pierre (2 E. 61st St.) and costs landscapes, $1,250 for an individual ticket. For more District of New York seascapes and information, visit www.palnyc.org/800- indigenous pal-4kids/event.aspx?id=71. peoples” Tuesday, September 30, 2014 to raise SATURDAY, SEPTEMBER 20 awareness of Big Brothers Big Sisters of New York City New York Athletic Club environmental presents its 10th Annual RBC RACE FOR THE The U.S. Attorney will discuss: 180 Central Park South issues. The KIDS .The benefit race supports its mentoring 8:00 a.m. – 8:30 a.m. Networking show runs at services and is part of Nickelodeon’s • Corruption and the Moreland Commission the International Center of Worldwide Day of Play. Registration costs Breakfast Photography, 1133 Sixth Ave. $20, and the event opens at 8 a.m. in Prospect 8:30 a.m. – 9:30 a.m. Program General admission tickets are $14. Park, Brooklyn; the 5K kicks off an hour • Wall Street, tax evasion and cybercrime For more information, visit later. From 10 a.m. to 2 p.m. there will be a Cost to Attend: www.icp.org/museum/exhibitions/ picnic and activities. For more information, • The Rikers Island probe $125 for individual ticket(s) sebastiao-salgado-genesis. visit http://events.bigsnyc.org. $1,250 for priority reserved tables of 10 You must be pre-registered to attend this event. MARK YOUR CALENDAR… Register Today >> No refunds permitted. www.crainsnewyork.com/events-preetforum For more information: SATURDAY, OCTOBER 18 Adrienne Yee Sponsored by: Phone: 212-210-0739 THE “HAPPIEST 5K ON THE PLANET” is coming to Brooklyn. THE COLOR RUN BROOKLYN Email: [email protected]

new york hall of science; hall of new york press images salgado/amazonas images-contact sebastião is where runners show up wearing white and are doused from head to toe in / different colors at each kilometer. Stick around after the paint race for a Finish Festival with music, dancing and more. The race starts at 9 a.m. at the Aviator For sponsorship information, contact Joanna Harp at Sports and Events Center, 3159 Flatbush Ave. Registration is $50 to $60. For more 212-210-0278 or [email protected].

andrew kelly andrew information, visit www.thecolorrun.com/brooklyn.

September 8, 2014 | Crain’s New York Business | 51 COMING TO NYC THIS FALl!

Don’t MISs this REGISTER TODAY day of crainsnewyork.com/MINY networking!

Made in New York Join us for a unique day celebrating food and beverages made right here in New York state. Part trade show, part educational experience.

Date: Thursday, October 23, 2014 g Venue: Fashion Institute of Technology 227 W 27th St

Early Bird General Admission: $49. Includes admission to trade show floor, seminars and cocktail reception. Early Bird VIP Admission: $249. Includes all the benefits of the general admission ticket + a special VIP dinner. You must be pre-registered to attend this event. No refunds permitted.

For event or exhibitor information: [email protected] For event sponsorship information: Joanna Harp | 212-210-0278 | [email protected]

co-host SUPpORTINGG Underwriting PARTNER Contributing Sponsor PARTNER