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New York's Monroe Community College Takes Steps to Identify And

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New York's Monroe Community College Takes Steps to Identify And New York’s Monroe Community College Takes Steps to Identify and Address Regional Skills Gap Written by Joshua Wright The day after the State of the Union address, Vice President Joe Biden and his wife, Dr. Jill Biden, traveled to Monroe Community College in Rochester, New York, to talk at its Applied Technologies Center. The topic: education and workforce development, speci!cally matching the needs of employers with the skills taught by community colleges. MCC has garnered national acclaim for how it has identi!ed and addressed the precise skills shortages felt by dozens of Rochester-area manufacturing !rms. The process started by probing into local labor market data and reaching out to area businesses. And although its research is ongoing, MCC has gone from measuring regional skills gaps and establishing an accelerated machinist training program to working with EMSI to estimate the value to the regional economy of training people for middle-skill jobs. Monroe sees its exhaustive approach as a model for 21st century workforce development at community colleges. A Foundation Built on Data and Research The day after the State of the manufacturing !rms. The process Union address, Vice President Joe started by probing into local Biden and his wife, Dr. Jill Biden, labor market data and reaching traveled to Monroe Community out to area businesses. And College in Rochester, New York, although its research is ongoing, to talk at its Applied Technologies MCC has gone from measuring Center. The topic: education and workforce regional skills gaps and establishing an accelerated development, speci!cally matching the needs of machinist training program to working with EMSI employers with the skills taught by community to estimate the value to the regional economy of colleges. training people for middle-skill jobs. MCC has garnered national acclaim for how it Monroe sees its exhaustive approach as a model for has identi!ed and addressed the precise skills 21st century workforce development at community shortages felt by dozens of Rochester-area colleges. N!" Y#$%’& M#'$#! C#(()'*+, C#--!.! T/%!& S+!0& +# I1!'+*2, /'1 A11$!&& R!.*#'/- S%*--& G/0 ECONOMICMODELING.COM In 2011, Todd Oldham joined Monroe Community EMSI and other sources, and they’ve created College as the vice president of its new Economic supply/demand dashboards for occupational Development and Innovative Workforce Services clusters — all with the goal of developing and !ne- Division, and almost immediately he faced dif!cult tuning programs that make the most sense for the decisions. Which programs should the college region and help solve real and local skill shortages. keep? Which should it close? “Everyone is vying for In a nutshell, MCC embraced “using data to your dollars,” he said. systematically inform program development,” said Lomax Campbell, who assists Oldham in the Our approach to resolving the Economic Development and Innovative Workforce skill shortages in our region is to Services Division. develop strategies grounded in local The systematic approach involves parsing data, labor market data. Through our working with employers, engaging faculty, and collaborations with regional employers more. But it started with a series of vital questions: “What type of jobs exist out there? Where do and economic experts, we bolster we want to try to build strategic partnerships to that data by conducting surveys really focus on !lling those jobs and preparing the among local businesses. We also make workforce for those jobs? And what value does that publicly available data that matches give back to the economy?” Campbell said. “It’s systematizing data and decision-making.” current and future career opportunities with education and training” MCC’s Cluster-Informed — Anne Kress, MCC President Strategy to Support Economic Development Oldham had heard anecdotally of local skill gaps The Rochester metro economy has transitioned in manufacturing and elsewhere. Yet as he started from three bedrock employers — Kodak, Bausch asking questions, he realized he had no substantive & Lomb, and Xerox — to hundreds of small data to guide the college’s decision-making. manufacturing and optics !rms. Manufacturing is “For me,” Oldham said, “you look at skill gaps and still the dominant economic force in the region of you read these generalized reports, but when you about 1.1 million people, comprising 17% of private- read them from a practitioner’s perspective, ‘OK, I sector jobs, but this splintering of the employer learned the buzzwords and I learned some of the base made it more dif!cult for MCC to gauge the aggregate numbers, but I don’t know what that speci!c skills needs of individual companies. means for manufacturing or for a given skillset.’ It Manufacturing is one of !ve industry clusters that doesn’t take it to that level.” the college has prioritized to match the mission of So Oldham and his staff started assembling data at the Finger Lakes Regional Economic Development the most granular level they could !nd. In the last Council, one of 10 regional entities the New York year, they’ve made an aggressive push for regular governor’s of!ce established.[1] These sectors surveys that ask employers pointed questions, they’ve analyzed detailed labor market data from N!" Y#$%’& M#'$#! C#(()'*+, C#--!.! T/%!& S+!0& +# I1!'+*2, /'1 A11$!&& R!.*#'/- S%*--& G/0 ECONOMICMODELING.COM !t well with MCC’s existing offerings that target to the survey. We know who you are, we follow up, middle-skill occupations and with the area’s major and we’re directing dollars that should be invested employment sectors. directly in the company’s needs.” Monroe has also applied a cluster-oriented plan To Oldham, this is where higher education and to its surveying efforts. The college’s focus has economic development meet. largely been on manufacturing, particularly “It’s a very powerful way that you can truly say through its survey with the Rochester Technology that economic development is occurring through and Manufacturing Association (RTMA). MCC the higher education system, or in this case, our also partnered on the Rochester Area Skill Needs college,” Oldham said. “Because we’re directing Assessment and Business Climate Survey, a study monies based on really granular skillset needs at that showed “persistently un!lled positions” — the the company.” majority of which are middle-skill — comprise about 5% of the regional workforce. MCC’s Accelerated Machining One reason why its surveys have been successful Certi!cate Program is that MCC created a database of approximately In response to the RTMA survey and further data 2,400 businesses in the Rochester area to ensure it research, Monroe last year launched an accelerated was talking to the right companies, and to the right precision machining certi!cate program for people at those companies. It !rst worked through displaced workers and veterans. The college a huge list of business names from Hoover’s before squeezed its standard 33-credit program into 22 using a call center to verify information with local weeks by offering evening classes, which means it !rms and ask them if they would be OK receiving information from the college. The pre-populated business database has helped Oldham’s division ful!ll its mission to support economic development in the region. In the RTMA survey, for example, MCC found that 65 local manufacturers needed workers with analytic trouble shooting training, while another 30 needed workers with technical writing skills, and 20 were lacking knowledge of metrology in their workforce. “That was across multiple small businesses,” Oldham said, “so we would have never have heard that otherwise. And if we heard it, we wouldn’t know how to address it because none of the companies could pay for individual training. But by doing that and being very smart about, because it’s a prepopulated list, we know when you respond N!" Y#$%’& M#'$#! C#(()'*+, C#--!.! T/%!& S+!0& +# I1!'+*2, /'1 A11$!&& R!.*#'/- S%*--& G/0 ECONOMICMODELING.COM can now produce as many as 15 additional entry- each cluster or occupation, EMSI will look at the level machinist graduates every six months. In number of people MCC trained to get an ROI for the addition, the college partnered with the Rochester investment. Technology and Manufacturing Association to help Monroe expects this collection of data — from the place graduates from the program. speci!c gaps to the economic rami!cations of !lling In October 2013, MCC’s accelerated precision them — to be “extremely powerful for being more machining certi!cate program graduated its competitive” in going after federal grants, Oldham inaugural class of 13, and 90% of the graduates got said. Moreover, the data will be helpful to share jobs. The college will produce even more machinist internally at the college, as well with partnering graduates every six months if the glaring need community colleges and the community at large. is still there. It will also add other accelerated Oldham said doing this research and compiling key programs as the case for them becomes clear. data points in visually compelling ways goes back Across the country and at the federal level, Oldham to supporting economic development. noted, fast-track community college programs are gaining more traction, and for good reason. “This is how economic development thinking “They’re a viable way of getting various dislocated through workforce comes back around to directly people into a skillset that can be done in more impact the region. Because we’re directing rapid format.” investment based upon measurable gaps. And it’s not just measuring them. We know what that’s Meanwhile, Oldham and Campbell have expanded worth, not just to the student and not just to the their research to explore the supply and demand college but to the economy.” outlook for more than 20 other occupational clusters, not just with data for MCC and the county it serves but also in conjunction with two area community colleges.
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