shelf talkSPRING 2021 LIST OF CONTENTS

DISCOUNTS!Brand Directory Got Mylk? a note Meet Agua Bonita from PUG PUG Has Your Prescription Spring has always been a significant time of year for us, as it marks our anniversary as In the Basket, with Anna Posey a company. (A company! I still can’t believe it.) Two years ago, in April 2019, we opened our very first concept, in New York City. Recipe: The WFH Wrap I’ll never forget cutting the $14,000 check for our refrigerators—the most zeros I’d ever written—and lying awake every night thereafter, praying it wouldn’t bounce. It was a leap of faith, spawned by my desire to build something better—I had no idea where Recipe: Local for Lunch that experiment would lead me.

Or perhaps, unbeknownst to me, it was prompted by spring. As the flowers bloom and Crossword PUG-gle the weather warms, it’s impossible not to feel encouraged. There’s celebration of new life, and an unshakeable presence of the future. This year, as the vaccine rolls out and the light at the end of the proverbial tunnel is in sight, it’s even more meaningful.

Thank you for being with us here in Chicago, on our birthday. We hope you find your own optimism in spring, and inside our doors.

With love,

Founder & CEO brand directory brand directory

34 DEGREES nuanced, with notes of ginger and rosemary. Formulated flavors include Cinnamon Cookie Dough ENERGY, Dark BOUGIE BAKES in collaboration with master mixologist and James Chocolate Brownie RECHARGE, and Peanut Butter BLISS. @34degrees_ @bougiebakes Beard honoree, Lynnette Marrero, it is crafted to please a 34-degrees.com bougiebakes.com sophisticated palate. Each serving contains 20mg of broad- PROMO CODE: 34PUGCHI FOR 25% OFF BEHAVE PROMO CODE: PUG20 FOR 20% OFF spectrum hemp. @eatbehave 34 Degrees is the maker of deliciously light and Bougie Bakes is a better-for-you baked goods company eatbehave.com crunchy crackers for all occasions, including Snaps delivering gluten-free, dairy-free & sugar-free baked PROMO CODE: PUGCHICAGO FOR FREE SHIPPING for savory snacking, 34 Degrees Entertaining Crisps AURA BORA goods. What makes our bakes bougie? The ingredients! @drinkaurabora BEHAVE is reinventing the candy experience with for pairing, and mouthwatering Sweet Crisps for We source only the highest-quality, wholesome aurabora.com low-sugar, low-net carb, chef-crafted sweets featuring satisfying a sweet tooth. 34 Degrees was founded by ingredients and do not use any preservatives. Our line PROMO CODE: PUG20 FOR 20% OFF elevated flavors and all-natural ingredients that let you successful restaurateur and global food explorer, of product includes cookies, brownies, blondies, & From the land to your hand, meet Aura Bora. Our feel good about indulging. Our gummies - which come Craig Lieberman, after he discovered a uniquely vegan mini muffins. sparkling waters are made from herbs, fruits, and in Sweet and Sour - are just 1g Sugar, 80 Calories, and thin cracker wafer while traveling and studying in flowers for earthly tastes and heavenly feelings. Aura 4g Net Carbs per bag. And you won’t find any GMOs, Australia. The experience inspired him to create his BRIGHTLAND Bora is non-GMO verified, Whole30 approved, and Gluten, Dairy, or Artificial Colors or Flavors here. So go own irresistibly crunchy crisps, which he lovingly @wearebrightland our flavors are one-of-a-kind. ahead, eat the whole bag. named after the latitude of Sydney – 34 Degrees. brightland.co PROMO CODE: PUGCHICAGO10 FOR 10% OFF AYO FOODS BELLIWELLI AGUA BONITA Brightland is a modern pantry essentials brand that @ayofoods @belliwellisnacks @drinkaguabonita celebrates traceable supply chain and elevated design. ayo-foods.com belliwelli.com drinkaguabonita.com Brightland’s hero products are olive oils and vinegars PROMO CODE: PUG FOR 10% OFF PROMO CODE: PUG20 FOR 20% OFF PROMO CODE: POPUP FOR 20% OFF from California that are organic, sustainably sourced Literally translated as “joy,” AYO exists to celebrate the We bake delicious gluten-free, dairy-free, low-sugar Agua Bonita is the first line of better-for-you aguas and rooted in mood and intention. Brightland is a unique ingredients and bold flavors of West Africa. We and certified low FODMAP bars that take a whole frescas. Made with 100% real and upcycled fruit, non- WOC-led company that was founded in 2018, and has bring the incredibly delicious, slow cooked, layered lotta BS out of IBS. sparkling water and spices, Agua Bonita has no added been featured by The New York Times, The Wall Street flavors and nutrient ingredients of West Africa to your sugar and all natural ingredients. With authentic Journal, Fast Company, goop and the Today Show. table in convenient, ready-to-enjoy formats. cultural flavors like Watermelon Chile and Pineapple BOHANA @bohanalife Cucumber, it’s sure to make you feel bonita as you BROMA bohanalife.com enjoy a beautiful, cold can of agua fresca. B.T.R. BAR @eatbroma @btr.bar PROMO CODE: PUG20 FOR 20% OFF eatbroma.com eatbtrbar.com Bohana is a delicious & nutritious popped water lily APLÓS PROMO CODE: THANKYOU FOR 10% OFF PROMO CODE: PUG15 FOR 15% OFF seed snack brand. We’re on a Free Spirit Snacking @aplos.world At Broma we create organic nut spreads made with lentils for B.T.R. Bars are the first protein bars with a purpose. Each mission, striving to spread love, positivity and wellness aplos.world added nutrients like iron, fiber, and folate! All of our spreads bar is boosted with plant-based superfoods, purpose- through Ayurvedic principles + practices. Our snacks PROMO CODE: POPMEUP FOR FREE SHIPPING are vegan, gluten-free, keto-friendly and kosher. With flavors driven adaptogens, and functional mushrooms to satisfy are certified non-GMO, clean label, and are the perfect Aplós is a plant-based, non-alcoholic spirit, infused like Dark Chocolate Almond, Dark Chocolate Coconut every craving from A.M. to P.M. No added sugar, gums, grain-free alternative to popcorn that the whole family with organically-grown hemp for a gentle, calming and and Dark Chocolate Cherry, Broma lets you give your nut emulsifiers, or “natural” flavors, B.T.R. Bars are the first can enjoy. Our popped water lily seeds contain fewer uplifting effect. Aplós was designed to replicate the ritual butters an upgrade without any artificial sweeteners or protein bars to check all the right boxes! Their snackable calories and fat than popcorn and 50% more protein! of drinking a spirit. Our debut flavor is citrus-led, bold and preservatives. Be Carefree. Grab a Spoon. Eat the Chocolate. brand directory brand directory

benefits of Greek yogurt, but also have an irresistible delicious and nutritious plant-based option for an CATALINA CRUNCH CYBELE’S cheesecake-like texture and are dipped in chocolate – a audience that consumes chicken multiple times per @catalinacrunch FREE-TO-EAT perfect guilt-free indulgence that allows consumers to week and offers frozen pieces that are 100% plant-based us.catalinacrunch.com @cybelesfreetoeat truly feel good about and love what they crave. and high in protein, with just a handful of non-GMO PROMO CODE: CATALINAPUG21 FOR 10% OFF cybelesfreetoeat.com ingredients and spices. daring™ is available in Original, Catalina Snacks was created by a diabetic who PROMO CODE: POPUP2021 FOR 25% OFF Lemon & Herb, Cajun and Breaded. believes that you can give up sugar and empty carbs, CLOUD & JOY Combining the deliciousness of your favorite meals @cloudandjoy without having to give up great taste. Made from with the wholesome benefits of free-from foods, cloudandjoy.com a blend of protein and prebiotic fibers, Catalina Cybele’s features top 8 allergen-free, vegan, and non- DOSE PROMO CODE: POPUPCHI FOR $1 OFF PER PINT (6 @dosedaily.co Crunch® sandwich cookies offer 4g protein, 3g fiber GMO verified pastas that are full of flavor and free PINTS FREE FROZEN SHIPPING) dosedaily.co and only 2g sugar per serving. With no artificial from compromise. Our plant-based, grain-free pastas Cloud & Joy is a better-for-you scoop with luscious, PROMO CODE: DOSEPUG FOR 15% OFF flavors or colors, these cookies are 100% plant-based pack a hefty, nutritious punch. Each 3.5oz serving creamy taste that’s only 95 calories or less. Low in sugar Dose is a functional shot with the highest quality and absolutely delicious! contains up to 25g of protein and more than one full (most have no added sugar!), low fat & saturated fat, natural ingredients in efficacious doses to help you serving of vegetables, so there’s no fear of bad carbs low net carbs, gluten free, soy free, and without sugar find your balance.Each ingredient in Dose is in the CHOSEN FOODS here. Cybele’s Superfood Veggie Pastas are made with alcohols or anything artificial. Cloud & Joy is 100% non- optimal level of quantity and delivers a vital punch @chosenfoods four ingredients or less, plus the nourishing benefits GMO and made with sustainably and ethically sourced to help the functionality. Dose is challenging the chosenfoods.com of protein, potassium, and iron, with 2x the fiber of organic ingredients. And each flavor stars ingredients conventional better-for-you products and setting PROMO CODE: POPUP35 FOR 35% OFF traditional pasta. from small artisan producers. Plus a portion of every the right standard with its formulation of clinically Founded in 2011, Chosen Foods is all-in on pint goes to Heifer International to support their proven herbs in their most potent format. It currently avocados. As the leading manufacturer of avocado DADA DAILY mission to end global hunger and empower women & offers products for four functions – liver, immunity, oil and creator of avocado-inspired kitchen staples @dadadaily rural communities around the world. skin, and soreness. including cooking sprays, mayos, dressings, dadadaily.com simmer sauces, guacamole and salsa, Chosen Foods DADA is about breaking the rules. Challenging... celebrates the vibrant culinary lifestyle of coastal CORACAO CHOCOLATE WHAT a snack brand should be. WHERE a snack DOSE & CO @coracaochocolate @doseandco California and Mexico. Chosen Foods inspires should be eaten. WHY snacks should elevate the coracaochocolate.com doseandco.com at-home chefs to get creative with a versatile ordinary. We provide snacks that are decadent, PROMO CODE: PUGSLEY20 FOR 20% OFF PROMO CODE: POPUP20 FOR 20% OFF collection of delicious avocado-centric items. guilt-free, mindfully crafted, and truly good for you. Our mission is a fun one. We create healthier, Dose & Co is a range of natural, sustainably-sourced Elevate your snacking ritual. CLIO SNACKS nourishing takes on favorite classic chocolates that collagen powders! Every product in the range is not only taste better, but leave you feeling good looong free from GMOs & gluten and has 10,000mg of @cliosnacks DARING™ after. Coracao was founded in 2008 with the goal of bioavailable, hydrolyzed collagen per serving to cliosnacks.com @daringfoods making decadent, insanely delicious chocolate for support your hair, skin, & nails. Dose & Co focuses PROMO CODE: PUG15 FOR 15% OFF daring.com people with sensitivities to gluten, dairy, peanuts, soy & on wellness from the inside out—plus, all of the Clio Snacks is the fresh snacking brand behind the world’s PROMO CODE: PUG15 FOR 15% OFF refined sugar. We create chocolates for health conscious packaging is sustainable (and they ditched the plastic first Greek yogurt bar wrapped in chocolate and the top daring™ is the leader in clean plant-based chicken foodies who want to have the best of both worlds. scoop), so you can feel good about feeling good. turning refrigerated bar brand on the market. We continue and was founded with a clear goal in mind: to remove to reimagine and push the boundaries of the traditional chicken as a form of animal protein from our food yogurt & bar experience. Our bars are packed with the system. It’s successfully created a more sustainable, brand directory brand directory

honey, and flavored only with real fruits, vegetables, EARTH & STAR FISHWIFE FREE RAIN nuts, and spices. No refined sugars, no preservatives, @earthandstarco @fishwife @drinkfreerain no dairy, no dyes, and no artificial or “natural” flavors. earthandstar.com eatfishwife.com freerain.com Kids and adults alike love Evergreen’s fun and delicious PROMO CODE: PUG16 FOR 15% OFF Fishwife is a new LA-based, female-founded and led PROMO CODE: PUGCHI FOR 10% OFF flavors, like Peanut Butter & Banana, Zucchini & Carrot, Earth & Star delivers the incredible benefits of food company aiming to make ethically-sourced, Free Rain is the naturally enhanced sparkling water and Mixed Berry & Almond! adaptogens in the most convenient and delicious way premium, and delicious tinned seafood a staple in for those seeking more: more flavor, more function, possible. We took your favorite daily rituals like cold every cupboard. We work with independent fisherfolk more feeling. Born from the idea that there is brew, matcha and dark chocolate and elevated them EVERY BODY EAT and sustainable aquaculture farms in Oregon, Alaska, more in us than we know, Free Rain is crafted with @everybody_eating with functional mushroom extracts like Reishi and California, Washington, and Idaho to bring the vibrance powerful natural ingredients to unlock ‘more’ in everybodyeating.com Lion’s Mane to help support your immune system, of conservas culture to the American table. all of us. With three bold flavors, each can of Free Every Body Eat® makes clean, unexpectedly delicious improve concentration and chill you out. 100% plant Rain is enhanced with benefit-driven ingredients snacks that give everyone a seat at the table with allergen based and organic, no refined sugars, and no messy FITJOY to elevate or relax your mind and body throughout friendly, gluten-free, plant-based snack crackers. Delicious powders to prep or stir. Just your favorite daily habit, @fitjoy the day. And because the natural world is our doesn’t have to be difficult™. Our food and our facility ready to enjoy and elevated to superstardom. fitjoyfoods.com greatest asset in experiencing more in life, Free are free from the top 14 allergens and corn, making us Finally—a pretzel everyone can enjoy! We mean it. No wheat, Rain donates 1% of sales to environmental charities the only facility in the country that allows you to eat our ECLIPSE FOODS no gluten, no corn starch, no hidden malt anything. Just your through 1% For The Planet. snacks with no worries or restrictions @eclipsefoods classic, crunchy twists, only these are baked from cassava eclipsefoods.com and chickpea flour and tossed in delicious sea salt. Whether FUNK IT WELLNESS PROMO CODE: POPUPGROCER FOR 10% OFF FATSO you’re trying to eat less grain to avoid digestive issues and @funk.it.wellness @eatfatso Eclipse plant-based ice cream doesn’t taste like oat, reduce inflammation, or simply because you want to feel funkitwellness.com eatfatso.com coconut, or any other dairy alternative. They’ve been lighter, these pretzels make the perfect crunchy snack! Does PROMO CODE: PUG20 FOR 20% OFF PROMO CODE: PUG15 FOR 15% OFF chef-crafted to taste GOOD. Like good good. Not icy like NOT contain grains, gluten, tree nuts, peanuts, dairy, wheat, Funk It Wellness is a 100% food based cycle support FATSO is a line of all-natural nut and seed butters the classic “healthy” stuff, but good like the good stuff sesame, soy or honey. company that is redefining how we eat for our hormones. boosted with plant-based superfats and fibres. Fatso crafted in a kitchen. Not in a lab. Which also means Made with organic ingredients and designed by a dietitian, comes in perfect peanut butter and amazing almond + it’s non-GMO, plant-based, allergen-friendly, and so FLY BY JING Funk It delivers the nutrients your cycle craves and the seed butter. Our goal is to provide intensely delicious, creamy, even cows are (probably) jealous. @flybyjing balance your life needs through our delicious seed cycling nutrient-dense nut butters that focus on whole flybyjing.com kits and new maca concentrate. 2021 is the year to start ingredients, low net carbs, and no sugar or palm oil EVERGREEN PROMO CODE: PUG15 FOR 15% OFF eating for your cycle! EVER. Vegan, Gluten Free, Non-GMO, Kosher, Keto @eatevergreen Where highly charged flavors meet 100% real ingredients. Friendly and B Corp Certified! Will you fall in love eatevergreen.com Fly By Jing is the first premium Chinese food company GET GOLDEN with Classic, Salted Caramel, or Maple? HINT: THERE PROMO CODE: PUG15 FOR 15% OFF that brings thoughtfully-crafted, all-natural pantry staples @getgolden IS NO WRONG ANSWER. As a working mom, Evergreen founder Emily Groden to the modern kitchen. Developed by Jing Gao, a chef, getgolden.com craved the convenience of a frozen waffle for her entrepreneur and renowned expert on Chinese cuisine, PROMO CODE: POPUPGROCER FOR 10% OFF daughter, but without all the “extra ingredients” in the Fly By Jing is on a mission to bring uncensored Chinese Snacks that make you feel like gold with every bite. popular brands on the market. Evergreen frozen waffles flavors to the table. Our Savor bar is the first product to launch: a delicious, are made with 100% whole grain flour, sweetened with saltysweet blend of nuts and seeds formulated to give brand directory brand directory

you a boost of natural energy—all bound together with Issey Kobori to launch Golde in 2017 with the mission believe in a world where we don’t always feel inclined HARMLESS HARVEST our signature Turmeric Coconut Butter “Caramel.” of bringing good vibes to the wellness industry. to drink in a social setting, and a world where @harmlessharvest Golde’s products are always natural, easy and (most everyone can feel comfortable, regardless of what’s harmlessharvest.com importantly) fun! in their cup. Our mission is simple: help others be GHIA Harmless Harvest makes delicious, organic @drinkghia healthy and stay social, one drink at a time. coconut-based products including coconut water, drinkghia.com GOLDEN RATIO coconut snack drinks and dairy-free coconut yogurt Ghia is a social tonic inspired by Mediterranean @drinkgoldenratio GWELL alternatives. The brand was the first to launch a aperitivo culture. Our pure ingredients, a biting drinkgoldenratio.com @eatgwell non-thermally pasteurized coconut water in the combination of botanical extracts — no alcohol — are PROMO CODE: PUG20 FOR 20% OFF eatgwell.com US, as well as the first coconut water to be Fair powerful enough to bring out the best version of you Golden Ratio provides coffee beans without the burn for Gwell is a plant-based wellness brand that incorporates for Life certified. Harmless Harvest is committed without numbing the night (or the next morning). folks that coffee has gone bitter on. Our “gold roasted” functional foods into everyday snacks designed for to rigorous and independent standards for fair Fun for everyone. coffee beans are ultra lightly roasted to produce a coffee on-the-go lifestyles. Our mission is two-fold: 1) deliver trade and social progress within its supply chain. that is 5x less acidic than regular coffee, golden in color, plant-powered wellness to help you to live better and 2) It operates on an ecosystem-based approach, with a smooth-never-bitter taste, much like a whole improve food equity in our community. GIRL MEETS DIRT considering its impact from seed to shelf. @girlmeetsdirt bodied tea. Drink a cup of coffee that loves you back. girlmeetsdirt.com HAPPY BEING HEYWELL PROMO CODE: POPUP20 FOR 20% OFF @happybeing.co GROUNDED @livingheywell Based on Orcas Island in the San Juan Islands of @grounded_foods happybeing.co livingheywell.com Washington State, Girl Meets Dirt specializes in groundedfoods.com PROMO CODE: PUG15 FOR 15% OFF PROMO CODE: PUG20 FOR 20% OFF single-varietal preserves, shrubs & bitters made Grounded is the world’s first dairy-free cheese made Happy Being® is the most advanced therapeutic At heywell, we’re on a mission to make wellness more from heritage orchard fruit; the highest quality fruit from cauliflower + hemp seed. First we’ll win you with drink out there, formulated with MDs to help simple and accessible for everyone, every day. preserves nature and careful craft can provide. Made taste - because let’s be honest, there’s no room for people be healthier and feel happier. Each bottle is Function meets flavor with our delicious sparkling in an old-school style-we classically prepare them compromise when it comes to cheese. But because we’re infused with the studied amount of scientifically- waters made with adaptogens, antioxidants and organic by hand in copper pots, with organic unrefined cane using hemp and cauliflower as our core ingredients, proven nutrients like Turmeric (helps fight caffeine for when you want a little energy, immunity, sugar, a squeeze of organic lemon, and fresh herbs our products are dense in nutrition and far more inflammation), Tero (blueberry antioxidant), EGCG focus or occasional stress support. Made with organic from our kitchen garden. sustainable than traditional dairy. Our cheeses are (green tea antioxidant), Vitamin D (it’s important) ingredients, non-GMO, vegan, and gluten-free, heywell made in California from 100% local ingredients. and Elderberry (immune booster). These nutrients helps you meet the demands of modern life. GOLDE help create cellular energy and promote more @golde GRÜVI natural energy, a stronger immune system, less HOORAY FOODS golde.co @getgruvi inflammation, and improved gut health. Flavored @hoorayfoods PROMO CODE: PUG15 FOR 15% OFF getgruvi.com with white tea, organic essences, and just 2 grams hoorayfoods.com Golde is a Brooklyn-born health and beauty brand, PROMO CODE: POPUP20 FOR 20% OFF of sugar, each bottle is under 35 calories so you can Hooray Foods makes delicious plant-based meats powered by superfoods. Golde’s products range from Grüvi is a small, family owned brewery working happily enjoy each and every day. that are designed to look, cook, and taste just like superfood latte blends to face masks made with real to create the best non-alcoholic beverages on the the real thing. Made of out 8 simple ingredients, mango and papaya. Co-founder Trinity Mouzon market. Our craft beers and wines replicate the same Hooray Foods’ plant-based bacon is minimally Wofford teamed up with high school sweetheart familiar taste—just without the alcohol. We truly processed, gluten-free, soy-free, and nut-free. Plants brand directory brand directory

that remind us of our favorite meats while being spirulina & B-12 for internal balance, energy, to help you ease into your flow to wind down: mellow JOVIAL made of ingredients we can feel good about? Now radiance & peace. Karma Bites was created on the your mood and usher you into dream states. @jovialfoods that’s something to celebrate and say Hooray! idea of balance. We support the fact that food is fuel jovialfoods.com for you, physically and mentally. Being a happy, PROMO CODE: PUG20 FOR 20% OFF KODIAK CAKES healthier person shouldn’t mean restriction, but @kodiakcakes INCREDO SUGAR Jovial is a women-owned manufacturer of gluten-free @incredosugar rather showing more compassion and love to your kodiakcakes.com and grain-free pastas from Italy. Made with just two incredosugar.com mind and body. Our mission is to bring good karma PROMO CODE: PUG20 FOR 20% OFF ingredients - cassava and water - jovial’s new 100% PROMO CODE: INCREDOXPUG FOR 15% OFF to your life, even in just a bite-sized way. Get the nutritional balance your body needs with Organic Grain Free Cassava Pasta is USDA Organic Incredo® Spreads are made with the new and Kodiak. Boasting a hearty serving of protein, fiber, Certified, Non-GMO Project Verified and certified free innovative Incredo® Sugar, the only sugar reduction and whole grains, Kodiak is food built to take on of glyphosate by The Detox Project. Also free from KIBO FOODS solution based on real cane sugar to provide an @kibofoods challenges big and small. Having the right meal can legumes, lectins, gums and added starches, jovial uncompromised and delicious taste in your favorite kibofoods.com make or break a day of activities, something the Cassava Pasta is perfect for those on gluten-free, products. The delicious Hazelnut Cocoa and Dark PROMO CODE: PUG2021 FOR 25% OFF pioneers certainly understood. That’s why Kodiak paleo, AIP or grain-free diets. Cocoa Salted Caramel Incredo® Spreads have 50% Delicious, nutritious, and good for the planet - that’s Kibo! set out to preserve their dietary traditions and today less total added sugars than other leading products We’re a brand new plant-based food company from Austin offers non-GMO, protein-packed options. Whether KANDA CHOCOLATES and offer 30% of the daily recommended fiber that finds new, delicious ways to utilize nutrition-packed it’s oatmeal, flapjacks or muffin cups, they give your @kandachocolates intake with just two tablespoons of the spread. The ingredients. Our chickpea chips come in 3 delicious body what it needs in the morning, after a long day or kandachocolates.com Incredo® Spreads are made with organic hazelnuts, flavors: Himalayan Salt, Mediterranean Herbs, and Pico de anywhere in between. PROMO CODE: KANDAPUG15OFF FOR 15% OFF are non-GMO and gluten-free, use sunflower oil to Gallo. On top of being a good source of both protein and Kanda™ Chocolates is a Fair Trade, non-GMO chocolate replace palm oil, and are free of artificial flavors, fiber, we use non-GMO, gluten-free, and vegan ingredients, that is grown, processed, and packaged in Ghana. KOSTERINA colors and preservatives. so everyone can enjoy. We are constantly innovating and @kosterina We chose Ghana because their cocoa is creamier and more look forward to several exciting new product launches kosterina.com fruit-forward than any other cocoa in the world. We make this year, including our most recent, Lentil Chips! On the coast of the Mediterranean lies Koroni, a JOSEFA our chocolate in Ghana with Fair Trade cocoa so that we @enjoyjosefa small town in Greece where the Koroneiki olive can ensure we pay a fair wage to the farmers, contribute enjoyjosefa.com and the Kosterina family call home. The country to jobs, and increase the export of finished chocolate from KIN EUPHORICS PROMO CODE: PUGFRIENDS FOR 20% OFF @kineuphorics loves these olives and so do we, which is why we Ghana. Our purpose extends to donating 10% of proceeds Josefa is a Mexican cajeta inspired by the heritage kineuphorics.com use them to make our extra virgin olive oil, adding to charitable organizations, investing in clean, renewable of our 90-year old recipe. Rooted in tradition, Josefa PROMO CODE: PUGKIN10 FOR 10% OFF incredible flavor and ample health benefits to all energy, and buying international carbon offsets. is created in Mexico following four generations Kin Euphorics is a new category of functional, non- our products - including our chocolate! Crafted of cajeta making. Made with goat’s milk and KARMA BITES alcoholic beverages to balance body, mind, and spirit. with our original 100% pure, high-antioxidant simple ingredients, Josefa has no artificial flavors, Our collection features a drink for every mood: High EVOO, Kosterina chocolate bars contain powerful @karmabitesbars preservatives, or corn syrup. Our three gluten-free Rhode, a made-to-mix social hour beverage to awaken polyphenols that boost the antioxidants naturally karmabites.com flavors - Original, Vanilla, Coffee - are rich, velvety, mind and spirit; Dream Light, a made-to-mix nightcap found in dark chocolate. Kosterina chocolate bars PROMO CODE: PUGKARMA FOR 20% OFF and, just the right amount of sweetness. for deeper sleep; and Kin Spritz, a sparkling ready-to- are gluten-free with no refined sugars, making Plant-based Karma Bites are more than a yummy drink to stimulate your creative flow. Each beverage is them the perfect sweet treat. protein snack. You’re biting into natural, glow- built on a feeling to take you from rise up: a gentle uplift getter ingredients like maca root, chlorella, brand directory brand directory

LEE’S GRAIN-FREE LOCA MOONSHOT OKINA @leesgrainfree @eatlocafood @moonshotsnacks @okinakitchen leesgrainfree.com eatlocafood.com moonshotsnacks.com okinakitchen.com PROMO CODE: LGFPUG15 FOR 15% OFF PROMO CODE: YESCHEZ FOR 20% OFF S PROMO CODE: PUG5 FOR $5 OFF PROMO CODE: PUGCHICAGO FOR 10% OFF Lee’s Grain-Free brings convenience, affordability, LOCA is the first-of-its-kind queso made from potatoes At Moonshot, we’re on a mission to tackle climate change ‘Okina is an emerging food brand dedicated to and accessibility to the specialty baking category that tastes just like the heavily-processed jarred cheese through snacking. Our climate-friendly crackers are perfect bringing regeneratively-grown foods to the home by introducing the first-ever paleo cookie mixkit: you cherished in childhood—but made better for for pairing and come in three flavors: Sourdough Sea Salt, kitchen. ‘Okina’s first product line — gluten- a baking kit that contains a dry mix, liquid mix, humans, animals and the planet. LOCA is free of the top Rosemary Garlic, and Tomato Basil. To us, climate-friendly free, vegan baking mixes — features whole food topping, and parchment paper. Each of Lee’s Grain- eight allergens, shelf-stable and contains no artificial means we make *all* of our decisions with the climate in mind. ingredients, sourced directly from organic and Free’s creative mixkits, including Orange Ginger, flavors or preservatives; because the only thing better Moonshot is made with regeneratively grown ingredients, regenerative family farms. Each and every ingredient Mocha, and Tahini Chip, is full of wholesome than cheese sauce is being able to enjoy it without a care like our organic heirloom wheat which is directly from Hedlin is thoughtfully selected for its healthfulness and ingredients that offer a healthier alternative to your in the world. Farms in Washington. We are certified organic, non-GMO, responsible farming practices. The baking mixes are standard dessert, without sacrificing flavor. plant-based, kosher, carbon-neutral, no sugar added, in a 100% freshly milled in small batches, and gently sweetened MAGIC MIND recycled carton, and proud to be female BIPOC founded. with organic maple sugar. They’re perfect for the LIL BUCKS @magicmind times when it’d help to have one less thing to make @lovelilbucks magicmind.co OCA completely from scratch, but you don’t want to lovelilbucks.com PROMO CODE: PUG15 FOR 15% OFF @drink_oca compromise on quality. PROMO CODE: PUGCHICAGO20 FOR 20% OFF Productivity is more than energy. Magic Mind’s drinkoca.com Chicago-based Lil Bucks is America’s Buckwheat Brand, proprietary blend of matcha, honey, nootropics, PROMO CODE: PUG20 FOR 20% OFF OMSOM making crunchy snacks and breakfast toppings from and adaptogens work together to get you into your OCA is a new, plant-based energy drink, straight from the @omsom grain-free sprouted buckwheat seeds grown in the “flow state.” No anxiety, no jitters—just focus and Amazonian rainforest. We provide a long-lasting boost of omsom.com Midwest. The brand was inspired when founder Emily productivity so you can accomplish more and have energy, powered by the cassava root extract (the tapioca) Founded by two first-gen sisters + daughters of Vietnamese was living in Australia and discovered the widespread more time for the things that matter. that will make you finish your day the way nature intended, refugees, Omsom partners with iconic Asian chefs to use of these protein-packed fruit seeds, and is now on with no crash and no jitters. OCA is a 100% organic, vegan, craft rip-and-pour starters with all the sauces, aromatics, a mission to improve American diets and soil health in MAGIC SPOON non-GMO, and naturally sweetened energy drink available and seasonings you need to cook restaurant-quality North America via buckwheat. Lil Bucks is excited to @magicspooncereal in 3 exotic and refreshing flavors: Berry Açaí, Guava Passion dishes at home. 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When we craft our chocolate, Tomato Bliss is revolutionizing the American the characteristics often found only in alcoholic we approach it with this same positivity, passing brand directory brand directory

this energy on to the chocolate and our guests. We WHOLLY VEGGIE deliciously creamy. It’s also the only oat milk to use ZACK’S MIGHTY infuse all of our chocolates with a 528 Hz frequency, the whole entire oat, giving it the most protein and @whollyveggie @zacksmighty sustained as the chocolate cools from liquid state fiber, and the least sugar of any other oat milk on whollyveggie.com zacksmighty.com to a crystalized solid, creating a transformational, the market. Plus, using the whole entire oat means PROMO CODE: PUG15 FOR 15% OFF PROMO CODE: PUG20 FOR 20% OFF healing, and miracle-manifesting taste. there is no food waste in their process. Every cup is Wholly Veggie products are all Vegan, Gluten-Free, Zack’s Mighty is on a mission to create delicious tortilla good for you, and good for the planet too. Soy-Free, Non-GMO and delicious! Your favourite chips that don’t break in guacamole. By using organic VYBES foods are now made from plants. Our Best-Selling heirloom Flint corn, regenerative farming practices, @idrinkvybes Buffalo Cauliflower Wings, our Veggie-full Meals YES! APPLES and the authentic “tortilla-first” production method, idrinkvybes.com @yesapples and our brand new Pizza Bites make adding veggies Zack’s Mighty has created a tortilla chip unlike any For anxious minds, we make functional wellness yesapples.com to any meal simple and tasty! you’ve ever had before. beverages with CBD to improve mind & body well-being. Yes! Apples–a fresh, consumer-first apple brand- WILDER FIELDS -is putting apples at the forefront of the produce industry. By saying Yes! to doing more for our people, WELLMADE @wilder_fields process, and planet, we can sweeten life one apple RESTORATIVE wilderfields.com @wellmaderestorative at a time. We proudly offer 20+ varieties that are Wilder Fields is a technology-enabled food wellmaderestorative.com grown across New York state, including KORU®, company producing extraordinarily flavorful, PROMO CODE: FREESHIP21 FOR FREE SHIPPING ON SnapDragon® and Honeycrisp. We are woman- fresh, safe, and sustainably-grown produce for THE WELLMADE RESTORATIVE REGIMEN owned, family-grown, and sustainably-driven! our local community. There is little inspiration, Wellmade Restorative conditions specific superfood ingenuity, design, & flavor in the greens section. blends: Fortify for skin health, Balance for immune Wilder has created an award-winning brand YOU AGAIN support and Microbiome for gut health, andcontain @youagainfoods with products designed to completely shift the nutrients the body requires for optimal health. youagain.co narrative—to make the greens aisle a destination: They help support most bodily functions, boost PROMO CODE: YAPUG15 FOR 15% OFF 95% less water and waste than traditional methods; energy levels, increase stamina, and reduce recovery You Again is a functional baking brand inspired grown 365, cleaner than organic, and to the highest time from physical activity. They also provide by ancient nutrition and Ayurvedic principles. On levels of sustainability; inspired from around the phytochemicals and antioxidants that science has a mission to free the fear of desserts and treats, globe, grown locally to perfection; from our Wilder proven to help prevent many degenerative diseases You Again introduces gluten-free and plant- Fields to your shelf in days vs. weeks. and enhance your body’s ability to function at it’s very based cookie mixes, packed only with whole best! All products are non-GMO, gluten-free, dairy-free WILLA’S food ingredients, superfoods, and adaptogens, all and can easily be added to smoothies, yogurt, oats, known to bring calm, performance, and focus back @willas_kitchen baked goods and more. to... You Again! Free of refined sugars (including willaskitchen.com cane sugar), processed flours, additives, gluten, PROMO CODE: PUG20 FOR 20% OFF dairy, soy, flavoring, gums, and really any junk Founded by two sisters, Willa’s was inspired by a you’ll find in most baking mixes, You Again’s three familial belief in using real, honest ingredients to customizable baking mixes just require nut butter make food that is absolutely delicious, wholesome, and water to bake delicious and nutritious cookies! and nutritious. Willa’s Organic Oat M!lk is got mylk? Cereal and milk still looks like cereal and milk but what’s in the bowl has gotten a whole lot better.

Words by Maggie McGlinchy Photo by Aaron Bernstein

Remember at the end of old cereal TV commercials when with soy but plant-based milks slowly became standard milk with anything other than superfood cereal feels introducing American tastebuds to the flavor of pandan, the narrator would suggest that a bowl of cereal was part offerings at coffee shops and on grocery shelves. In 2013, off. With new milk comes new cereal! Magic Spoon was popular in Southeast Asian desserts. of a balanced breakfast and the following shot would almond milk became the most popular milk alternative the first startup cereal to infiltrate our Instagram feeds include a tower of white bread toast topped with a pad of and being a fan of regular ol’ cow’s milk was beginning with whimsical packaging and classic flavors like fruity, And for those of us who were more of a Grape-nuts butter, a glass of orange juice, and another glass of milk? to feel like a dirty secret. Once oat milk splashed onto frosted, cinnamon and cocoa. It looks like the cereal family than a Fruit Loops family, Chicago-based Lil Bucks That fictional table setting of bread, cereal, orange juice the scene in 2016, it became the sustainable darling of of our childhood but does it taste like it? No, it tastes sprouted buckwheat fits the bill. Buckwheat is actually a and milk is still the image I see when I hear the word them all. Inherently more eco friendly than cow’s milk, better: zero grams of sugar, four grams of net carbs, and pseudocereal, a gluten-free seed related to rhubarb that breakfast but no longer my idea of a well-balanced meal. oats are also a more sustainable crop than almonds up to 14 grams of protein per serving! has ten times more antioxidants than quinoa! In the The convenience of the bowl and spoon is tempting and soy, as they require much less water. We love same way that people top yogurts, smoothies, and even but the sugar, empty calories, and genetically modified Willa’s because they take their sustainability efforts a Off imits also plays into breakfast nostalgia with ice cream with Grape-nuts, Lil Bucks wants to be that ingredients have relegated cereal to an indulgence. Until step further: their oat milk is USDA organic and their cartoon mascots Dash and Zombie but their cereal crunchy topper but in flavors like cinnamon, cacao, and now. Cereal and milk still looks like cereal and milk but company, the only to use the entire oat— that means flavors are functional. What’s a functional flavor? Dash’s matcha. We’re on our way to a truly balanced breakfast what’s in the bowl has gotten a whole lot better. more fiber, less sugar, and a lot less waste. Coffee & Cocoa may look like Cocoa Pebbles but slurp without letting go of our bowl and spoons. that cereal milk and an Intelligentsia coffee buzz will When Starbucks started offering soy milk in 1997, Got Unlike in fashion, where a mix of highbrow and follow. Zombie promises to chill eaters out with added Milk? Ads were still a celebrity rite of passage. It started lowbrow is applauded, enjoying sustainable plant-based adaptogens, spirulina and ashwagandha, while also meet agua bonita, the first healthy, canned agua fresca

and who spent summers in Mexico growing up, set to They hope that big beverage corporations adopt Agua work building a brand that celebrates her and Kayla’s Bonita’s sourcing practices—food waste is one of the heritage—she designed the eco-friendly cans, for largest contributors to greenhouse gas emissions​, and example, with patterns inspired by Mexican tiles. Agua rescuing produce is a win-win-win for consumers, Bonita was born—the very first healthy, canned agua manufacturers, and the environment​. Words by Tess Falotico LaFaye fresca, made exclusively with water and fruit. Illustration by Laura Supnik Starting a company during the pandemic was uniquely The inaugural flavors—a refreshing pineapple- challenging. Both Erin, a new mother, and Kayla, “We always say that when life hands you lemons, make says Kayla, who is Mexican-American. When she was cucumber and a spicy watermelon that evokes a juicy who has two toddlers, work from home without aguas frescas,” says Kayla Castañeda, who co-founded growing up in central California, her grandfather, who piece of fruit sprinkled with Tajín—have been hits. childcare. Everything is more complicated than it Agua Bonita with Erin PonTell. The pair bonded after worked on a farm, would bring fruit home and make Kayla is at work on a mango-jalapeño flavor, a non- would normally be and, notably, the co-founders losing their jobs due to the pandemic, both stuck at aguas frescas every day. Erin, a true beverage fan (“I’ve alcoholic nod to sweet-and-spicy margaritas, and a have only met in person once. But in some cases, home with little kids and exchanging texts about what probably tried every drink at Whole Foods”) with strawberry-cantaloupe one inspired by ​Juan’s mother’s the chaotic state of the food industry means they’re to do next. Kayla had worked at Coca Cola for many years of startup experience, saw a gap in the market recipe. Whenever possible, Agua Bonita uses “rescued” playing by looser rules—Kayla calls it the “Wild West.” years and consulted for a cold-pressed juice company for a truly healthy product made exclusively of fruit produce that would otherwise be destined, along with She was able to call on her canning connections, for where Erin was the CMO. Both felt ready to do their and water, with no sugar or additives. “It felt like the a third of all US produce, for a landfill. “When food example, and quickly get what she and Erin needed own thing and realized they shared the same goal: right time to put something out there that was on my is graded, there’s ‘primary produce,’ which is that without going through the usual processes. Then there to create a delicious beverage that happened to be heart and consumers’ minds,” Kayla says. She and perfect round yellow lemon you see at the grocery is the fact that, until last year, both founders were healthy and good for the planet. her boyfriend Juan tested versions of her childhood store,” Erin explains. “Any lemon that’s too big, too employed. Kayla and Erin believe that, under better indulgences, tweaking the quantities of fruit to get the small, scratched, or has green spots gets tossed.” ​ circumstances, Agua Bonita would never have come to “I wanted to create an homage to my heritage and sweetness just right without adding any sugar. Erin, Instead, ​Kayla and Erin take those doomed lemons be. From 2020’s lemons (and plenty of rescued ones, to see more of ourselves reflected on the shelves,” whose father was adopted from Mexico as a child and use them in place of chemical preservatives. too) they made aguas frescas. 5% of in-store sales from our Chicago PUG has your prescription store will go Words by Pop Up Grocer FREE RAIN These sparkling waters are enhanced Photo by Aaron Bernstein with functional ingredients, like passionflower, which is known for its ability to relax both body and mind. Grocery stores provide a peek into our cultural psyche. The products that line their shelves are tangible evidence of how RENUDE This chaga mushroom-based coffee boost to The Pop Up people live—how they spend their mornings, how they care has many superpowers, one of which is to relieve stress. for themselves and their families, how they try to fix what POTLI This honey boasts the soothing powers of ails them. They reflect values, beliefs, and priorities. hemp and couldn’t be easier to consume—just drizzle And so, if you were to stroll the aisles of American grocery on toast, yogurt, salads, and roasted veg. Grocer Fund stores right now, what might you glean? That we are VYBES This popular bottled beverage now delivers anxious, overworked, and very very tired. its CBD in powder form, available exclusively to PUG From CBD-infused beverages to superfood bites, many shoppers at $69 (regularly $96). new products promise to “calm,” “restore,” and “relax.” KARMA BITES This nutrition bar combines They offer to “unstress,” “soothe,” and “support.” cacao and almond butter in their Dream Bite to ease Basically, they signal a need to chill the f*ck out. your mind and sustain sleep through the night. For full details and to apply,

In place of a literal chill pill—which hasn’t been produced HEYWELL This organic, caffeinated drink balances visit popupgrocer.co/the-fund since the 1800’s, but is in fact a real thing—here are a few fruity berries with L-Theanine for tranquility and PUG-approved items to help you do just that: lemon balm for calming nerves. It’s been fun, but he’s itching to get back into the Elske pastry chef Bobby Schaffer used to work at Blue Hill kitchen. We’ve been looking through our old cookbooks at Stone Barns. I just can’t wait to go to a cafe and get and getting new ones for inspiration, because we want to a piece of cake and a coffee. Big Kids is a sandwich redo the menu. It’s not easy to be creative during such a diner of sorts in Logan Square that opened during the in the basket, hard time emotionally, so we’re taking it easy and keeping pandemic for takeout only. It’s incredible! It’ll be fun to busy with our hobbies. David is a big golfer, and I have a see what they do once the city opens up more. degree in art, so I’m always doing something crafty. What’s in your Pop Up Grocer basket? with anna posey We’re heading to Elske ASAP. What can we expect? I love tasting vinegars to find the perfect ones for finishing We plan to reopen in late April with our OG menu style, different dishes, and Brightland’s are so yummy. A Q&A with the Elske Pastry Chef and Co-Owner offering both à la carte and a set menu, and we want to take care of people with more safety restrictions. We’re keeping I’m a mushroom fiend. If you haven’t tried mushroom our classics, like the duck liver tart and sunflower seed drinks like Earth & Star’s lattes, you definitely should— parfait, but we’re bringing in brand new dishes, as well. We they add such a malty, caramel note that’s nice with coffee don’t want to be stagnant. I’m excited to engage with our and chocolate, not to mention the added healthy perks. neighbors and see familiar faces and be in a dining room. Canned tuna is always in my pantry at home. We love Where are you excited to eat in Chicago as things to stock the good stuff like Fishwife’s Albacore—it’s very open back up? worth it. I want to get back to Smyth—they have such a creative Words by Tess Falotico LaFaye tasting menu—and a restaurant called Giant that’s Poor Devil Pepper’s Evil Possessor is a sauce I would Photos by Aaron Bernstein and Galdo Photo actually very tiny. In Andersonville, a neighborhood consider carrying with me in my bag. And of course, Fly that’s known for its Scandinavian food, there’s an by Jing, because everything is better with chili crisp. When I talked with Anna Posey over the phone, Elske, was to lose our staff—I miss the people the most. When amazing bakery called Lost Larson; the owner and the Michelin-starred restaurant she co-owns with her Chicago shut down last March, we were closed for a month husband David, was in hibernation for what would have and a half and then we reopened for takeout only. That was been a cold, challenging outdoor dining season. You don’t a big adjustment for us. We do casual fine dining, with set need to talk to Anna for long to understand how deeply and à la carte menus, but takeout was super casual, and it’s personal the restaurant is to her. In addition to David’s a heavy load to carry with a short staff. I was running food Scandinavian-leaning menu and Anna’s creative desserts, outside for pickup orders, and I started to recognize the Elske is known for exuding the kind of warmth that can people who came every week. They were grateful we were only come from co-owners who are as head-over-heels making creative takeout food, and it was so encouraging to with each other as they are with their work. Basically, it’s keep seeing the same faces. I can’t wait to start seeing those everything we all miss about dining out, and the kind of same people in our dining room. place we can’t wait to get back to. Lucky for us, Anna and David plan to open their beautiful, enclosed garden for What are you up to these days? How are you staying outdoor dining in April. In the meantime, I caught up with inspired? Anna about how she’s spending her time these days (she’s Having a break is kind of a blessing, just to be able to pregnant, for one thing!), what to expect when Elske re- step back and reexamine our priorities. Being a business opens, and what’s in her Pop Up Grocer basket. owner can be overwhelming, and sometimes you lose sight of the things that are important to you. We’ve been It’s been a year, particularly for restaurant owners and able to focus on family—we did a long road trip to see staff. How are you? David’s family in California, and we’re pregnant! In this industry, you’re kind of forced to always be on your toes and to think quickly and creatively. We were able to I’m not baking anything because I’ll just eat it all myself, adjust and change where we had to. But the hardest thing but I’m lucky that David is an excellent home cook. the wfh local for lunch wrap Recipe by Pop Up Grocer Recipe by Pop Up Grocer

Inspired by Evergreen’s own spring recipe from Chicago Chef Andrew Brochu, we topped their mini waffles with crumbled, hemp-based goat cheese and fresh (like, the literal freshest), local greens.

INGREDIENTS Ricotta Cheese (optional) Evergreen Waffles Grounded Foods Goat Cheese Wilder Fields Peas (Fresh or Frozen) Olive Oil Ground Black Pepper

DIRECTIONS Prepare waffles according to directions. Meanwhile, layer a wide bowl or plate with ricotta Chicken-free chicken is the hearty (14g+ of protein!) foundation to this quick + delish wrap, perfect for an easy meal at home. cheese (dairy or dairy-free, or entirely optional) and sprinkle with pepper. Top with any INGREDIENTS DIRECTIONS variety of greens (i.e. Lifecycle daring original pieces Cook chicken-less chicken according to directions. Chop, shred, or Mix, Microgreen) and drizzle Chosen Foods Vegan Mayo leave a few strips whole, before mixing with mayo. Add mayo until with olive oil. Add in cooked This Little Goat Everything Crunch desired wetness is achieved. Then, place the mixture on top of a waffles, crumble goat cheese, Tia Lupita Grain-Free Tortillas tortilla. Sprinkle with crunch. Wrap, and tada! Optional, additional and toss in a good bit of peas. inclusions: greens, grapes, diced celery, walnuts, hot sauce, etc. Eat up! a crossword PUG-gle

DOWN ACROSS 1. Middle Eastern spice mix that includes sesame 6. a chewy, fruity animal candy seeds and sumac 7. to eat small portions (snacks) throughout the day 2. and sour 9. a yellow-orange flowering plant in the ginger family 3. where your PUG goodies live 10. popularly baked in 2020 4. short for cannabidiol 5. a filled Danish pastry, notable for its oval shape and flaky layers 8. high-fat, adequate-protein, low-carb diet 10. it’s 3pm and time to grab one 11. olive, sesame, rapeseed, sunflower, avocado

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Now you can get a taste of Pop Up Grocer at home. Order a box for yourself or someone you love (or just kinda like) at popupgrocer.co/boxes CHICAGO, ILLINOIS