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Schweitzer Mountain Resort decisivemoment.com DECISIVE M O MENT INCORPORATED 647 985 2351 [email protected] INTEGRATED DESIGN SOLUTIONS CLIENT Ramsay Inc. for The Holmes Group LLC OBJECTIVE To create a Briefing Book to introduce and orient a group of consultants and potential investors to a business opportunity and outline the schedule for a weekend brainstorming session. SOLUTION 8.5” x 11”, 52 page (plus cover), wire-bound Report in full colour. PRAISE “Chris is a highly professional designer who combines new creativity with old-fashioned obsessiveness for details to produce first-rate work.” PORTFOLIOBob Ramsay, President - Ramsay Inc. Welcome Agenda October 4, 2017 Day TTwwo • 2:30 PM - Wrap up working session and descent from Thursday, October 5, 2017 summit ffoor village (pick up luggage) Dear Friends: • Pre-7:00 AM • 3:15 PM Thank you ffoor attending this two-day event to explore the opportunities to expand and improve the - Participant check out and baggage drop off at - Depart via shuttle from Schweitzer Mountain Schweitzer Mountain Resort. We appreciate your dedication and willingness to takkee two full days out Discovery Center (village level in Selkirk Lodge) Resort to Sandpoint Airport of your busy schedules. • 7:00 AM • 4:00 PM Schweitzer is a special place. One of the last great undiscovered resorts in North America, it's the entry - Board SMR vehicles ffoor transportation to Sky - Charter flight departs from Sandpoint Airport point to a beautiful wilderness, marvelous views, ffaamily adventure and that rarest of assetsinthe House on summit mountains–am agnificent lake. • 5:00 PM • 7:30 AM - Charter flight arrives at Boeing Field One of the most dynamic and wealthy regions of the county is six hours by car to the west. This ffaact, - Breakffaast at Sky House Ground transportation arrannged: one shuttle to combined with SMR’s FFeee Simple ownership of its land, position the resort to provide the Puget Sound Sea-TTaac Airport and another shuttle to Bellevue with a remarkably attractive and accessible vacation destination. Our hope is to makkee the Schweitzer • 8:00 AM Story so compelling that Seattleites will be drawn to experience it, and then to buy a recreational - Working session begins property based on the quality of that experience. • 9:45 AM - 10:00 AM The remote location of the resort is a challenge as well as an asset. YYoou have been invited to attend this - Break meeting because of your expertise in creative problem-solving and understanding of the challenges and opportunities that Schweitzer holds. • 11:45 AM - Working lunch I know we will all rise to the creative challenge that awaits. What’s Inside Welcome 1 Dennis Weibling Agenda 3 Chairman of the Board Why We’re TuTurning Seattle Why We’re Coming ToTogether 5 Schweitzer Mountain Resort to Schweitzer Who We All Are 9 Coming TToogether Important Facts 13 Seattle is Vital to 15 Participants’ Briefing Schweitzer’s Future How Schweitzer Compares 17 to Other Resorts October 4-5, 2017 What Others Can TeTeach Us 19 Market Analysis of 23 Schweitzer and Seattle TTuurning Seattle to Schweitzer • 1 TTuurning Seattle to Schweitzer •4 Why We’re Coming TToogether Who We All Are Who We All Are Can creativity overcome time and distance? Schweitzer today is well run. It operates at near Rusty Gregory Alison Jeffries Adam Seidman Dennis Weibling capacity in winter and is increasingly popular in Senior Strategic Advisor and Board Member, KSL FFoounder and Partner, Red Propeeller Director, The Concord Grooup Chairman, Schweitzer Mountain Resort Of all the questions we need your help to answer, summer. Its management team has put Schweitzer Capital Partners, LLC and Henry Crown & Company it’s that. on a sound financial ffoooting and created a distinc- Partnership • Real estate marketing and sales expert, and • Over a decade’s real esstate advisory experience • Private equity leader. Was Interim CFO and board tive culture ffoor the experience there. The resort has target market identifier extraoordinaire. with hundreds of projects including mixed-use member of Sothebys, the storied art auction Can we create a compelling way to get Seattleites exceptional ski terrain and lifts. 300 inches of snow • 39 years in the ski industry and was CEEOO of • While at Vulcan Real Estate, wwas the team leader infill, downtown redeveelopments, master-planned company. to drive 6 hours to Schweitzer Mountain Resort, in ffaall on the mountain each winter and those winters Mammoth Resorts including Mammoth Mountain, in communicating the vision ffooor the emerging communities and resorrt communities. • FFoormer director of Nextel and XO winter and summer, and to enjoy their experience are mild. Its surroundings are so rugged and beauti- June Mountain, and Big Bear Mountain Resort. South Lakkee Union neighborhood of Seattle. • BA from YYaale and Masteers in Real Estate Communications. Current trustee ffoor Seattle so much that they will ultimately buy a recreational ful it’s been called “The Switzerland of the West.” • FFoormer Director of Marketing ffoor Harbor Development from Porttland State. Pacific University and the ffaamily trusts of property there? Properties and Markkeeting Direector of Mission Keith W. McCaw. Stanley Hainsworth Ridge Ski Area. FFoor all this, Schweitzer FFoounder and Chief Creative Officer, TTeether Jade Smith It’s a bit of a stretch. Resort Services Director, Bill Williamson is essentiallyy stuck. • Born in t he Kentu cky net her-woods, end edupas d up as Jeeff Ko vel, AIA Schweitzer Mountain Ressort Mountain Operations Director, This is precisely why we’ve asked you to join us: creative lead on three of the world’s great brands: Principal, Skylab Architecture Schweitzer Mountain Resort The nearest market of any size is Spokane and it because we don’t have a big markkeeting challenge Nike, Lego and Starbucks. • Started early in the retaail/wholesale industry. is too small and already tapped out to count on ffoor th rd here; we have a daunting one. • TTuurns bold ideas into beautiful, functional Worked at Stevens Passs in Tickkeeting, Rentals • 13 season at Schweitzer and 43 year in the any real growth in the future. The resort is in the buildings. and Lift Maintenance inn early ‘90s. Moved to industry, including resorts in TTaahoe, Washington northern corner of Idaho, not close to much except YYoour expertise and your skill at thinking sideways Robert Holmes • Projects include: Nike World HQ, Powder Mountain Sandpoint in 1999 to m anage Rental/Retail and New Zealand. Prepped ffoor this as a rock band the Canadian border 65 miles north. Even the near- will help us uncover the proposition… that will tell FFoounder, THG, LLC Skylodge, CMH VVaarious Lodgees, Arc’TTeeryx Global operations at the new Schweitzer Mountain stage manager. Deeply involved in avalanche est town of Sandpoint, on the shores of beautiful the story… that will create the plan… that will trans- Retail, Mountain Hardware Gloobal Retail. Resort. safefety. Lakeke Pend Oreille,isnot at the base of Schweitzer ffoorm Schweitzer into one of the most enduring all- • Consummate relationship architect who’s planned, • Now in charge of all ressort services including Mountain; it’s a 30-minute driveaway. season destination resorts in the North West. developed and built some of North America’s FFoood & Beverage. most admired destinations. Led two Seattle- Bob Ramsay • Passions: Archery, fly fishing, hiking and biking. Scott Wyatt What’s more, Schweitzer’s real estate offfeerings are based real estate companies with big resorts, President,Ra msay Inc. FFoormer Chairman and CEOEO, NBBBJJ limited, scattered and 2- to 3-star, as are the hotels Intrawest and Harbor Properties. in thearea. • As a real estate advisor today, brings together • Writer, communications consultant, cultural entre- TToom Trulock • Advocate ffoor strategic design to boost innovation companies, public entities and people to makeke the preneur, speaker series host and luxury group President, Schweitzer Utility Company and productivity. Ultimately, there’s not enough “there, there.” At most of the best ideas and projojects. Serves on the travel leader. Born in Alberta, college at Princeton • Led creation of new Headquarters fofor Google, least not yet. Schweitzer’s history, authenticity and national board of NatureBridge. and Radcliffefe, lived in ToToronto the past 40 years. • 45 years in the ski industry with the first 20 at Samsung, Bill and Melinda Gates FoFoundation, sense of place haven’t really been exploited, so the • Passions: Skiing, fly-fishing, cycling, kayaking • Passions: heli-hiking, kayaking, classical music. Snowbird Utah and the rest at Schweitzer. Has Microsoft, Amgen and more. Also, a strong minor power of its brand barely registers beyond eastern & hiking. run the utility side of the company since 2005, in hospitality including The FoFour Seasons Hotel Washington and Idaho. and beffoore that, was the Director of Mountain and Condominiums in Seattle, and Saffeeco Field. Casey Roloff Operations and Director of HR. A lifefelong boater • Passions: Lifelong skier and hikkeer. On the Board TTaaken together, all of these challenges limit CtlCrystal Inge Owner of Seabrook, a new town and sailor, owns a marina on Lake Pend Oreille of Seattle Opera and Nature Conservancy’s Schweitzer to incremental growth – at best. The Managing Director, GreenRubino on the Washington Coast established by his wife’s fafamily in the 1940s. Washington State Chapter. only way to unlock its true potential and secure its future 10 to 20 years on is to transffoorm how • Brand builder, translating strategies into design • 23 years in second home construction, hospitality, Schweitzer is viewed in the markkeet, and then to concepts ffoor architects and developers. and town planning. Maureen Waters Ian YYoolles capitalize on that view to dramatically increase the • Collaborator with VVaail Resorts, Nikkee, Nordstrom, • Builds walkable mixed-use destinations that blend Chief Markkeeting and Strategy Officer, Principal, Thinking TToogether size of its market, and from there, to expand and Washington State TToourism, and clients in Dubai the built and natural environments.
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