Glasgow City Council Corporate Identity Guidelines GLASGOW CITY COUNCIL IDENTITY GUIDELINES

Contents

Introduction by the Chief Executive 3

Using the guidelines 4

Section 1: Design elements 5

Section 2: Stationery 15

Section 3: Printed material 42

Section 4: Advertising 55

Section 5: Signage 60

Section 6: Vehicles 67

Section 7: Uniforms 73

Section 8: Accessibility 75

Section 9: Website 80

Section 10: Contacts and further information 85

Introduction by the Chief Executive

Glasgow City Council is the largest Council in Scotland and the country’s biggest employer, serving a population of some 600,000. The Council’s Corporate Identity, using the Glasgow Mark, was introduced in 1996 when the Council was formed, following the re-organisation of local government. The Mark is used as a sign of endorsement for Council Services and joint partnerships, and promotes brand consistency across all printed and published materials.

The Council has seen several The following guidelines illustrate changes since 1996, including major how the new identity should be used. restructuring of Services and the Services are required to apply this transfer of Housing stock, and as to all new printed materials – those we continue to move forward it is featuring the old Glasgow Mark may important that our brand values are be phased out on a gradual basis. clear. In our review of our Corporate Identity the main objective was the The Council has responsibility promotion of Glasgow City Council for spending our citizens’ taxes as the brand which delivers essential on delivering a quality service. services to all of those who live, work By promoting Glasgow City Council and visit our city. as one brand we are making a strong and uniform statement which enforces The result of the review was a subtle our main corporate objective that as change to the existing Glasgow a Council we are ‘delivering for Mark – the addition of the words City Glasgow’. Council to the bottom. This retains the established and recognised format and enforces the message that services are delivered by Glasgow City Council. To further ensure that Glasgow City Council is recognised as a brand, individual Service’s George Black letterheads will be phased out and replaced by letterheads featuring only Chief Executive the Glasgow Mark. Glasgow City Council

Using the guidelines

All Council services are required to adhere to the corporate identity guidelines to ensure that the Council gives out a clear, consistent and quality image.

The guidelines set the standards External organisations are not which must be followed throughout permitted to use the Glasgow Mark the Council by every service, and unless they are promoting a Council illustrates the most common areas funded initiative. Permission to apply to which they should be applied. the mark should be sought from the appropriate marketing officer or from There may be other individual areas Corporate Communications. not addressed within the guidelines – if departments are unclear how the The Glasgow Mark is available in identity should be applied in these several different formats to enable instances, clarification should be quality reproduction. If copies are sought from Corporate required on specific formats, these can Communications. be supplied by the graphics section within Corporate Communications.

Glasgow Mark

Colours

Glasgow typeface one 6 Small Glasgow Mark A specially of drawn version the Glasgow Mark has been for created use – at smaller sizes 10mm from 20mm wide. Both the Glasgow word and the armorial insignia been have specially drawn to give better legibility at this smaller size and the motto not included. is The therefore implementation of the small Mark is identical to the Glasgow standard Mark although zone the exclusion is smaller in proportion to account the for smaller size of items on which this should version be applied. zone is The one exclusion of third the width of the Mark added all round. In the case of the small Glasgow can version Mark only the 10mm be applied in black and white. and 20mm between 12mm Versions can be applied black in full colour, and white or single colour green. This is version designed to be used on smaller items of print, space where is limited. for IDENTITY GUIDELINES page 13 City Chambers, Glasgow G2 1DU. Glasgow City Council Colours The colours within the Glasgow Mark been have see retained, specification. Typeface or Use of Arial the Glasgow Typeface is all for recommended materials. Glasgow Mark The Glasgow Mark in is reproduced or standard small formats. The Mark Standard is reproduced a from minimum width of 20mm and upwards includes the motto ‘Let Glasgow Flourish’. When applying the Mark attention should be paid to zone it.around exclusion the required This is the minimum of area clear space the around Mark, uncluttered by any other or information images. As a guide, the size of the exclusion zone is half the width of the Mark, added all round. The Glasgow standard Mark can be applied only black in and full colour, white or single colour green. Design elements The Council previous Identity two incorporated main elements, the Glasgow Mark and the Departmental Mark. The new identity sees the disappearance of the Departmental Mark which is by replaced the new Glasgow Mark, the Glasgow City featuring words Council. This means that letterheads will only now the feature Glasgow Mark as the self-contained Mark of Glasgow City Council. GLASGOW GLASGOW CITY COUNCIL © one 7 Print over the over top Print of a photograph, or pattern unless texture the white and border appropriate both are used background Infringe zone the exclusion Alter proportions or in formats layouts the any from way approved given in this manual Add supporting to the text Mark – e.g. service title Stretch, distort,Stretch, condense or the Mark reproduce in any way that or alters causes deterioration to the of rendering the armorial insignia or the Mark as it is by the Council approved a from Reproduce photocopy, fax, printed sample or anything other artworkthan approved as Reproduce a tint in a colour other than in recommended this manual Do not . 10 IDENTITY GUIDELINES and City Chambers, Glasgow G2 1DU. pages 9 Glasgow City Council Design elements Border Both sizes of the Mark available are with or The without border a border. should only be applied when the Mark is printed on a or coloured see patterned the background, on examples GLASGOW GLASGOW CITY COUNCIL © one 8 for IDENTITY GUIDELINES page 13 City Chambers, Glasgow G2 1DU. Glasgow Green/Pantone 329 Glasgow Green/Pantone Black and white Glasgow City Council Design elements: Glasgow Mark 1. Four colour process possible the Wherever Glasgow Mark should in be Full Colour. reproduced The colours within the Glasgow Mark been have see retained, 2. Single colour The single colour options the for application of the Glasgow Mark are: GLASGOW GLASGOW CITY COUNCIL specification. © one 9 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Design elements: Glasgow Mark on a background coloured 1. Four colour process When the Glasgow Mark appears on a or coloured photographic it has a background white border added all round. On the optimum size Mark (20mm) this is border 1mm wide, increasing in proportion with size of the Mark. On the smaller size Mark (12mm) this is border 0.6mm wide, increasing in proportion with size of the Mark. GLASGOW GLASGOW CITY COUNCIL © one 10 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Design elements: Glasgow Mark on a background coloured 2. Single colour When the single colour Glasgow Mark out is of reversed a coloured or it black has a background white added border all round. On the optimum size Mark (20mm) this is border 1mm wide, increasing in proportion with size of the Mark. On the smaller size Mark (12mm) this is border 0.6mm wide, increasing in proportion with size of the Mark. GLASGOW GLASGOW CITY COUNCIL © one 11 mm mm mm Minimum 12 Minimum 10 Minimum 20 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council 2. Minimum size A specially of drawn version the Glasgow Mark has been for created use to at smaller sizes 10mm from 20mm wide. The minimum size the for colour of version the Glasgow Mark is wide. 12mm In the case of the black and white of version the Glasgow Mark the wide. minimum size is 10mm Design elements: Glasgow Mark size options 1. Optimum size The optimum size reproduction for of the Glasgow Mark is a minimum width of 20mm. GLASGOW GLASGOW CITY COUNCIL © GLASGOW CITY COUNCIL IDENTITY GUIDELINES one

Design elements: Glasgow Mark exclusion zone

1. Optimum size (20mm) A x When applying the Mark attention should be paid to the required exclusion zone around it. This is the minimum area of clear space around the Mark, uncluttered by any other information or images. As a guide, the minimum exclusion zone is ‘half the width’ of the Mark added all round.

A x

A x x A x

2. Smaller size (12mm) B x The exclusion zone of the smaller Mark is smaller in proportion to account for the smaller size of items on which this version should be applied. The exclusion zone is B x ‘one third of the width’ of the Mark added all round. B xxB x

© Glasgow City Council City Chambers, Glasgow G2 1DU. 12 one 13 Glasgow Yellow 123C Pantone 0c 25m Process: 94y 0k 4. All painted applications All painted applications must use paint green with ICI paint, colour and, if required, B16D45 reference yellow paint with ICI paint, colour BS10E53. reference 5. Digital reproduction of Digital the reproduction Glasgow colours cannot be universally specified because of colour output devices in use. Most devices will use CMYK process specifications but some will use RGB. The 4-colour specificationsprocess printed for applicationsgiven above will not when results give accurate outputted digitally. Should digitally items produced a be test required, must be made to determine the actual colour specification necessary to achieve matching colours on a particular output commencing device before back to the refer Always production. colour for matching PMS references and instruct any outside supplier to do so. IDENTITY GUIDELINES 3M220-357 3M220-15 City Chambers, Glasgow G2 1DU. Pantone 329U Pantone 115U Pantone 100c 0m 52y 47k 100c 0c 25m 94y 0k Pantone 329C Pantone 123C Pantone Glasgow City Council Glasgow Green 329C Pantone 0m 52y 47k 100c Process: Design elements: Colour references 1. Pantone matching system Matching (PMS) System The Pantone should be used all for printed applications and as the primary matching for other materials reference such as plastic, enamel, fabrics etc. Glasgow Green Coated: Uncoated: Glasgow Yellow Coated: Uncoated: 2. Four colour process All printed applications using the 4-colour should process use the specifications:following Glasgow Green Process: Glasgow Yellow Process: 3. Vinyl colour as follows: Vinyl colour references Glasgow Green: Glasgow Yellow: Opaque white vinyl is used on items with a base painted green surface, such as vehicles. GLASGOW GLASGOW CITY COUNCIL © one 14 typefaces for typefaces the for of body letters text and memos etc. These the are Glasgow typeface to be used at 12pt leading or on Arial 13pt which should leading. be on used 13pt at 12pt IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council YyZz12345678 9 0 9 Aa BbMmNn Cc Oo Dd PpYyZz12345678 Ee0 Qq Ff Rr9 Gg Glasgow Bold Ss Hh Tt IiAa Bb Uu Jj Cc VvMm Nn Dd Ww Oo Kk Ee Xx PpYyZz12345678 Ll Ff Qq Rr Gg Hh Ss Ii Tt Uu Jj Vv Kk Ww Xx Ll On stationery the Glasgow typeface must be always used pre-printed for such information as council addresses names. and However, directors’ departments the have option of two Glasgow Regular Design elements: Glasgow typeface a Glasgow for typeface specially was created In crafted autumn 1996 City Council It typographers. by European experienced is unique to the council and underlines the commitment to a high quality image. The sans serif by typeface Glasgow is City owned Council exclusively and, as a piece its of use property, intellectual must be strictly controlled particularly when being issued to outside The organisations. Glasgow typeface is used within the Glasgow Mark. GLASGOW GLASGOW CITY COUNCIL © section two Stationery

Departmental stationery and forms

Generic forms

Envelopes and business cards

Glasgow letterhead

Councillors’ stationery

Endorsed stationery

Paper quality

Writing style two 16 Councillors' stationery The Glasgow letterhead is used all for Councillors’ Names, stationery. contact wards, details and surgeries can all as required. be overprinted is There also a compliments slip in the same style. variant An approved is also used by the Council Leader’s Office. Councillors’ constituency business cards with produced are full colour and photographs the follow same style as and surgery posters Councillors also flyers. business have cards in the generic style but with a special Glasgow Mark printed in gold. Endorsed stationery The Glasgow Mark be may used to endorse the stationery of independent services, venues, buildings, special events and the where promotions Council is a funding partner. This option must never be used by departments the from without approval Head of Communications. Corporate Paper quality The paper recommended stock all for stationery items is Laser Offset, Kestrel white 90gsm. This is economical as well as being environmentally It is manufactured. responsibly laser printer and photocopier compatible. All Council stationery is printed by the Council's print contracted supplier. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery Departmental stationery and forms Each Council department has the same stationeryfor format carrying the Glasgow Mark. Items include letterheads, compliment slips, and invoices permits. Design held are templates by the Council’s printers. contracted Generic forms A number of items bearing the Glasgow Mark common are across the Council. entire This for occurs public to increase reasons: several familiarity with the Council and its services, to give the of impression continuity and consistency and for Items of which reasons economy. fall into this category fax are sheets and other a from directly produced forms computer via a desktop laser printer and internal and pre-printed external items such as slips pay and visitor cards. Departmentalrecord details the through contact conveyed are if address necessary. Envelopes and business cards These items also are common across the must Council carryand therefore the Glasgow Mark. GLASGOW GLASGOW CITY COUNCIL © two 17 IDENTITY GUIDELINES followed by followed City Chambers, Glasgow G2 1DU. phone the number but without punctuation e.g. colon, full point, and dash. This is the style by recommended the Plain English Campaign. Punctuation should Punctuation not be used initials, after in addresses, stacked phone or before fax numbers or in (see abbreviations on examples the pages following guidance). for Underlining should not be used for headings. Letters to be in produced bulk should be photocopied onto letterhead stock, no matter how the many copies. This reinforces authority and of standards the Council. Use Use a type regular style the for bulk of the letter with bold type to highlight. Do not use underlines academicstandard for except notation. Phone numbers should appear bold. When giving telephone numbers use the word Glasgow City Council Writing styles all for guides provided are Typing letterhead styles. In addition, the letter should these follow guidelines. Stationery GLASGOW GLASGOW CITY COUNCIL © two 18 Credit Credit logos and text Some departments a have may to show legitimate requirement a quality mark or equal opportunities status. is There an allowance at the bottom of the departmental letterhead one for line i.e. of ‘Glasgow City text Council is an equal opportunities and employer’ a maximum of four must logos. The be text sized and positioned as shown in the proper typeface. It only may be reproduced in the Council Logos only green. may appear in the and designated areas should in be the reproduced Council or green, in black in approved Schools circumstances. use may this to format include their own crest. must be Approval obtained from Communications Corporate before any additional logos be may included on the letterhead. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. overleaf shows the overleaf page 19 Glasgow City Council Stationery: Departmental stationery and forms Letterhead Every Council service has area the same style of letterhead carrying the Glasgow Mark. The example on GLASGOW GLASGOW CITY COUNCIL letterhead Development for and Regeneration Services with an of example a typed letter. Also shown is a letter Social from Work. The item does not include phone or fax numbers at the top of the page. This style enables bulk letterheads to be with pre-printed phone direct and fax numbers included in the body of the letter at the sign off position. A service omit may the phone and fax numbers the from top of the letter if this is the most economical of way the pre-printing sheet. This prevents callers using the main phone number or head office number enquiries, for complaints etc, but a dedicated number must then be given at the end of the letter. Departments such as Social Work choose may to give phone direct numbers at the beginning of particularly sensitive correspondence. If this is format adopted it is essential that the department,entire or departmental division, adopts and maintains this one style. © two 19 pre-printed in pre-printed the Glasgow Typeface. Body type must be in the Glasgow leading or on 13pt at 12pt Typeface Arial, which should be used at 12pt leading. on 13pt IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms Example of a letterhead for Development and Regeneration Services. The main phone number and fax numbers given. are The contact details top right are GLASGOW GLASGOW CITY COUNCIL © two 20 there is there no punctuation in either or pre-printed typed phone addresses, and fax numbers. in bottom The left contact corner. details top right, in pre-printed are the Glasgow typeface. Body type must be at in 12pt the Glasgow Typeface leading or on Arial, 13pt which should leading. be on used 13pt at 12pt Please note with IDENTITY GUIDELINES is of a City Chambers, Glasgow G2 1DU. page 21 Glasgow City Council Stationery: Departmental stationery and forms GLASGOW GLASGOW CITY COUNCIL Example Example on department letterhead allowance window for and envelope a maximum of logos. credit four The main departmental is address on pre-printed the letterhead in Council including green, e-mail and address Glasgow web address. The local contact information address is placed at the end of the letter, © two 21 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms GLASGOW GLASGOW CITY COUNCIL © two 22 IDENTITY GUIDELINES . City Chambers, Glasgow G2 1DU. page 18 Glasgow City Council The Council’s appointed printer holds all for templates master stationery items. Stationery: Departmental stationery and forms Department unit letterhead Units within Departments should have stationery carrying the name and of address the department on the right. The service name director’s is at centred the top, with the unit head’s name underneath. Additional logos credit (a maximum of be may four) shown at the bottom of the letter if necessary. absolutely Logos only may appear in the and designated areas must be in the reproduced Council green, or black circumstances. in approved Guidelines logos credit are for outlined on GLASGOW GLASGOW CITY COUNCIL © two 23 Glasgow Typeface at 12pt on 13pt at 12pt Glasgow Typeface leading or Arial, which should leading. be on used 13pt at 12pt IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery Example of letterhead a for unit within a department. The contact details top left in pre-printed are the Glasgow Body type must Typeface. be in the GLASGOW GLASGOW CITY COUNCIL © two 24 The school logo, to be printed in one single colour or green black, should be placed at the bottom right hand side. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery Example of school letterhead. The contact details left in pre-printed are Body type the must Glasgow Typeface. on be at in 12pt the Glasgow Typeface leading or Arial, 13pt which should be leading. on used 13pt at 12pt GLASGOW GLASGOW CITY COUNCIL © two 25 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms Compliment Slip This style is in with keeping the The Council’s identity. print supplier holds all for templates master stationery items. GLASGOW GLASGOW CITY COUNCIL © two 26 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms Department forms must Forms be printed in one colour possible in wherever black or only, Council All green. approved official must forms carry the Glasgow Mark. The on wording the should forms use plain English in upper and lower case. Do not set in words capital letters or underline headings or sentences. Legibility is essential filling for in forms give enough Always for room correctly. the that information using is required simple rules and white spaces to achieve this. As a guide, horizontal rules should be 0.3mm and vertical rules should be Range 1mm. left type should be used all for information. Never mix justified centred, and ranged or type. Arial The in Glasgow Typeface, both the and regular bold weights should be used in all which forms, are common the across whole Council. GLASGOW GLASGOW CITY COUNCIL © two 27 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms Departmental invoice This type of should form be printed in one colour – Council or green black. GLASGOW GLASGOW CITY COUNCIL © two 28 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms This illustration shows how a form such as a parking permit can be and incorporated printed as part of departmental letterhead. GLASGOW GLASGOW CITY COUNCIL © two 29 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Departmental stationery and forms Generic forms Common cross-departmental carryforms the Glasgow Mark They can only. be from produced a desktop printer or pre-printed. Items which fall into this category include fax sheets and pre-printed internal items and such external as slips pay and cards. visit record Departmental or unit details are the through contact conveyed if address necessary. As with departmental the forms, should wording be in plain English, in upper and lower case. Do not use set words all in capital letters. Give enough the for room that information using is simple required, rules and white space. As a guide, horizontal rules should be 0.3mm and vertical rules should be 1mm. Range left type should be used all for and information must be the used. Glasgow Typeface GLASGOW GLASGOW CITY COUNCIL © two 30 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Fax Fax sheet produced template on a desktop computer. Stationery: Departmental stationery and forms GLASGOW GLASGOW CITY COUNCIL © two 31 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Pre-printed Pre-printed pay slip Stationery: Departmental stationery and forms GLASGOW GLASGOW CITY COUNCIL © two 32 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Envelopes Stationery: Departmental stationery and forms GLASGOW GLASGOW CITY COUNCIL © two 33 page 34 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Business cards All Council the staff have same style of business card with a choice of either horizontal or vertical format. No than more logos credit may four be included as shown on GLASGOW GLASGOW CITY COUNCIL The vertical should format be used in this instance. It must be printed in the position and maximum size shown. No is other permitted text on business cards. Clarity and consistency is the Council style. approved In the horizontal card, the first line of the aligns address with the top of the Glasgow. of Address word than more eight lines should use the vertical card style. In both cases the Glasgow Mark will a have 3mm bleed off the top. © two 34 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Vertical Business Card Stationery: Business cards Horizontal Business Card GLASGOW GLASGOW CITY COUNCIL © two 35 . page 47 . page 38 Business cards two Councillors have kinds of business card. The constituency card is printed with a full colour of photograph giving the Councillor, details ward and contact numbers. See The style the follows constituency shown poster on IDENTITY GUIDELINES (page 37) City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Councillors’ stationery Letterhead The Glasgow Letterhead, carrying the Glasgow Mark and the address of the City Chambers, is used for Councillors’ letterheads which are with then individual overprinted names, contact wards, details and as surgeries required. Compliment slip The compliment slip the follows same style as the letterhead and carries the words ‘With compliments’. GLASGOW GLASGOW CITY COUNCIL © two 36 Glasgow typeface 12pt on 13pt leading on 13pt Glasgow typeface 12pt on or 13pt. Arial 12pt IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Councillors’ stationery and posters Councillors’ letterhead using the Glasgow letterhead with appropriate should either be in the Text template. GLASGOW GLASGOW CITY COUNCIL © two 37 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Councillors’ stationery and posters Councillors’ compliment slip GLASGOW GLASGOW CITY COUNCIL © two 38

IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU.

Glasgow City Council Councillors’ generic business card Stationery: Councillors’ stationery and posters Constituency photocard GLASGOW GLASGOW CITY COUNCIL © two 39 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: notice Public Glasgow Letterhead with Information/ Notice Public template GLASGOW GLASGOW CITY COUNCIL © two 40 set in Glasgow 12pt on 13pt leading on set 13pt in Glasgow 12pt leading. on or 13pt Arial 12pt IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Stationery: Media release Glasgow Letterhead with Media Body Release template. copy must be GLASGOW GLASGOW CITY COUNCIL © two 41 represented. No other represented. logos should appear on Council Identity passes. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Visitors’ passes The passes carryvisitors’ standard the Glasgow Mark and should be to by produced suppliers according the shown layout in Materials. Printed Stationery: Identity cards and visitor passes Identity cards and badges Most servicesto produce require identity photographic cards – the Council Mark should be always clearly GLASGOW GLASGOW CITY COUNCIL © section three Printed material

Writing style

Glasgow Mark with address

Posters and flyers

Leaflets, brochures, reports and folders

Endorsed items

Housestyles three 43 item item should be to kept a minimum. Consistency should be applied possible. The wherever Glasgow or Arial should Typeface be used in official Council material although any typeface is permissible in endorsed weights items. promotional Different of type can be used emphasis for and definition. letter Even spacing and line spacing is advised. must Body be text ranged left and unjustified within a document. Upper and lower case must be to all used in preference capitals. The Glasgow Mark with address or contact details The most basic use of the Glasgow Mark will often be in conjunction with a contact Some address. basic rules should be applied whether using a linear or address address. stacked phone IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. all in bold without Glasgow City Council Writing style The Council identity promotes simplicity and clarity at all levels. This applies to the brochures, way adverts and all material produced is written and the choice of colour, illustration and design used. The Glasgow Mark is a stand-alone identity no requiring other qualification. Department titles do not appear with the mark but should be listed, appropriate, where as part of the contact address. As discussed in phone Stationery, numbers should appear as 4567 123 0141 the punctuation numbers. before must Punctuation not be used in initials, or abbreviations stacked addresses. clarity retain and legibility To the number sizes, weights of different and typefaces used in the for one text Printed materials Printed This some section of covers the items that will be carryingproduced the Glasgow Mark. It is everyimpossible to cover possibility and guidance should be sought Communications Corporate from and your Departmental Identity Manager. GLASGOW GLASGOW CITY COUNCIL © three 44 . page 45 . page 45 This information may This appear may information in Council or green black and white. such Information as funding details should also be in treated this as way shown on When using a no address stacked punctuation The is text required. should be ranged left in the Glasgow typeface, bold phone for number and department or Council. It appear may to the left or the right of the Mark. Align either the last baseline with the bottom of the Mark or the first line cap-height with the top of the Mark. When using a linear commas address, used are between elements of the as address shown on must be IDENTITY GUIDELINES page 12, City Chambers, Glasgow G2 1DU. Glasgow City Council Printed materials: Printed Endorsed items A quantity large of printed material falls into this a Unlike category. poster or leaflet announcing a change of opening address, times, etc, surgeries, these to items specific relate events, venues promotions, or locations. The endorsement of these items is similar to the endorsed stationery discussed in Section Two. Glasgow Where City Council is a joint sponsor or partner and the Glasgow Mark is to appear alongside logos of other the organisations, rules of identity must still be applied. The Glasgow Mark with address or contact details When using the Glasgow Mark in conjunction with a contact or address other similar detail some information, basic rules should be applied. zone of The the exclusion Glasgow Mark, as shown on GLASGOW GLASGOW CITY COUNCIL observed at observed all times. © three 45 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council The Glasgow Mark bleeding off the bottom edge with the linear and address credit. The last baseline of aligns the with text the bottom of the Glasgow in word this case. The Glasgow Mark with the linear showing address the last baseline of aligned the with text the bottom of the Mark. Printed materials: Printed Endorsed items The Glasgow Mark with showing address stacked the first line cap-height of aligned the with text the top of the Mark. GLASGOW GLASGOW CITY COUNCIL © three 46 apply. Posters and may flyers Posters apply.

An example An of example a flyer promotional making use of the Council green and the small Glasgow Mark is shown below. zone is The observed exclusion and the Council is given equal with prominence other sponsors. No additional is information required. Instructions on type style, outlined on page 42 be at produced stock any size. Paper should be a bright white in 90-130 gsm matt such art.as MG poster, or Patterned dark paper coloured should be if avoided this the affects legibility and quality of the Mark. IDENTITY GUIDELINES page 47 City Chambers, Glasgow G2 1DU. Glasgow City Council Printed materials: Printed and flyers Posters include Council public posters notices, Councillors’ surgery public information, information, and promotions internal information. The Council colours, the Glasgow Mark and the Glasgow Typeface should be used unless a Service has an established house style which dictates colour agreed schemes. The shown example on use makes of the Council colours, the Glasgow Mark and Glasgow Typeface. Colour is used maximum for impact and the type is styled to give the priority desired of information. type Reversed adds to the impact. The Glasgow Mark is used clearly and consistently as an endorsement of quality. GLASGOW GLASGOW CITY COUNCIL © three 47 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Printed materials: Printed and flyers Posters An of example a Councillor’s poster making use of the Council colours, and the Glasgow Glasgow Typeface Mark. GLASGOW GLASGOW CITY COUNCIL © three 48 Reports and should folders a follow similar clean and style. uncluttered is There a general Glasgow City Council which folder carries the Glasgow Mark. A specified inside area the can cover front carry information about the Council in general or about a particular department or unit project. All Council printed materials must carry the Glasgow Mark. It is also important that the Council's website in is all featured materials used for or information purposes. promotional . page 43 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. A4, A5 or A4. Reports B Glasgow City Council Avoid self Avoid – or or coloured textured should pages. paper Covers text for be in mattpreferably or art cover matt paper, laminated wherever pages and self-covered possible. Text items can be matt art or uncoated. Matt sealer should be used on art of areas colour large stock over or photographs. should generally be A4 portrait format. The aims of the identity clarity are and The use consistency. of typography, and other photography graphic elements must this. reflect The or Arial must Glasgow Typeface be to other used faces. in Use preference range left type in body copy and follow the consistent for recommendations type style as described on Printed materials: Printed reports and Leaflets, brochures, folders Council leaflets canand brochures be in produced any size but most are commonly GLASGOW GLASGOW CITY COUNCIL © three 49

clear and consistent design within the Council style. itself The brochure has its own typographic masthead and palette of colours.

IDENTITY GUIDELINES

City Chambers, Glasgow G2 1DU.

– An of example a Glasgow City Council Printed materials: Printed reports and Leaflets, brochures, folders Example using spread an brochure uncluttered colour The layout. Glasgow Typeface, and weight of type used in result a GLASGOW GLASGOW CITY COUNCIL © three 50 Mark, which the follows guidelines set out in this section. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. – An of example one of a Glasgow City Council Printed Materials: Printed reports and Leaflets, brochures, folders Example series of leaflets, using the Glasgow GLASGOW GLASGOW CITY COUNCIL © three 51 The size of the Glasgow Mark and whether it appears in black or in its two colours, will depend on the content. If printing in colour remember that the Mark must never be smaller wide. If than printed in 12mm black and white the minimum size is 10mm. Minimum zone sizes and exclusion rules as described in Design Elements apply in all instances. This is even importantmore when the Mark appears alongside a number of other logotypes. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Printed materials: Printed reports and Leaflets, brochures, folders Endorsed items The Glasgow Mark will be used to printed items, endorse many different to tickets to brochures posters from and invitations. It need may to be used alone or in conjunction with the logos of other e.g. organisations, Strathclyde Scottish Partnership, European Enterprise, National Health Service. This type of item is often produced outside the Council care and extra must be when taken briefing other companies on the use of the identity. Each departmental Marketing Manager is the for responsible use correct of the Glasgow Mark and Glasgow typeface by outside as organisations well as by their own department. GLASGOW GLASGOW CITY COUNCIL © three 52 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. – shows well considered Glasgow City Council Printed materials: Printed reports and Leaflets, brochures, folders Example sizing and positioning of the Glasgow Mark when used to endorse a printed item. GLASGOW GLASGOW CITY COUNCIL © three 53 colour. The exclusion zone should The exclusion colour. not be infringed by other logos, type, or photographs other graphic elements. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Printed materials: Printed reports and Leaflets, brochures, folders An endorsed panel display showing the Glasgow Mark. Note that the Mark its and retains white background becauseborder it is placed on a solid GLASGOW GLASGOW CITY COUNCIL © GLASGOW CITY COUNCIL IDENTITY GUIDELINES

Printed materials: House styles

Some departments have developed their own house styles to maintain consistency of design and quality three for all printed materials. If developing a style for documents it should be remembered that the Glasgow Mark is the brand of the Council and that no other logos should be created for any service area. Prior to any House style being implemented, approval must be sought from the Head of Corporate Communications.

Writing style

Public notices

Recruitment adverts

Promotional adverts GLASGOW CITY COUNCIL IDENTITY GUIDELINES

Advertising: Writing style

Whether writing an advertisement for a public notice or for the promotion of a special event, a consistent style must be adopted. Avoid unnecessary information or repetition, particularly in advertisements which must always be direct and cost-conscious.

As discussed in Stationery, telephone The illustrations shown on pages numbers should appear as phone 57-59 are of simple black and white four followed by the number in bold notices. Departments which without punctuation. The abbreviation commission more creative adverts to Tel must never be used. Punctuation promote special events and projects should not be used in initials, may use any images and typefaces abbreviations or stacked addresses. appropriate to the subject, but must still adhere to corporate style e.g. use Public notices, announcements and upper and lower case setting, using recruitment adverts must use the the word phone instead of telephone Glasgow Mark as the symbol of the and ensure the Glasgow Mark is Council and therefore department presented correctly. titles can only be used where it is necessary – for example in the Television and radio advertisements contact address for information must also clearly identify Glasgow purposes. City Council, e.g. in the case of radio this could be a phone number or To retain clarity and legibility the web address. number of different size, weights and typefaces used for the text in one With increased use of the internet it item must be kept to a minimum. is important that the Council website Consistency must be applied at all is featured at every opportunity within times. A sans serif face such as adverts and all other published Arial or the Glasgow Typeface must materials. be used as the body type in all advertisements. Letter spacing and line spacing should be even. Body text should be ranged left and unjustified and upper and lower case should be used in preference to all capitals. Emphasis can be applied using bold type.

Advertising: Public notices

Often public notices are small and poorly positioned in a busy newspaper. In addition, the copy for adverts may be restricted by necessary legal jargon and the need to meet statutory requirements. Clear use of the Glasgow Mark readily identifies the public notice with the Council. four

An example of a public notice

© Glasgow City Council City Chambers, Glasgow G2 1DU. 57 four 58 different departments. different These will be set by the central graphics unit into the format. corporate IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Advertising: Recruitment adverts Advertisements job for vacancies be may one for department or a advert composite a for number of Advert vacancies for within one department GLASGOW GLASGOW CITY COUNCIL © four 59 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Advertising: Recruitment adverts This illustration is a version reduced of an advert which in appeared the Times. Evening GLASGOW GLASGOW CITY COUNCIL © section five Signage

Writing style

Signs for schools, public buildings and parks

Council offices and developments

Listed buildings and venues GLASGOW CITY COUNCIL IDENTITY GUIDELINES

Signage

The content of Council signs must be clear and simple – what it is, what it provides, opening times, emergencies or contacts.

This information forms the basic The Glasgow typeface must be used. hierarchy for all signs although some Text should be ranged left and signs e.g. school signs carry only the unjustified and upper and lowercase absolute minimum information. should be used in preference to all capitals. Emphasis may be applied Examples of some different sign using bold type. Avoid using too types are given in the next few pages. many different sizes of type. Specific sign requirements, including one-offs, should be referred to Signage for schools, Corporate Communications for public buildings and parks approval prior to production.

This category of Council buildings five requires clear branding for public Writing style access and are signed in a consistent Clarity and consistency must be way. Information should be kept to an applied to all signs. Avoid unnecessary absolute minimum and may include information or repetition. The Glasgow the name of the building or school, Mark is used as a symbol of the a telephone number or address, Council and therefore no other Council opening times and an emergency title or qualifier is necessary. number if this is appropriate. These signs should have a base colour As discussed in Stationery, telephone of the Council green and carry the numbers should appear as the word Glasgow Mark and Glasgow Typeface. phone followed by the number, all in The Glasgow Mark should bleed off bold without punctuation before the the top right hand corner. numbers. Punctuation must not be used in initials, abbreviations or For development site signs the stacked addresses. Glasgow Mark and Glasgow Typeface must be used.

Signage

Council offices and developments Other Council buildings such as non-public offices, workshops etc. where access to the general public is limited do not need to be so heavily branded but must be clearly part of the Council. The title of the office, its address and the Glasgow Mark are all that are required.

For development site signs the Glasgow Mark and Glasgow Typeface must be used. five Listed buildings and venues Signs for these types of buildings are more generally one-offs and it is accepted that the signs will reflect the character of the individual building. They follow the rules of endorsement as venues tend to have their own identity.

Main signs will carry the Glasgow Mark as the only symbol of the Council – no additional Council or departmental service name should be included.

© Glasgow City Council City Chambers, Glasgow G2 1DU. 62 five 63 These signs should the have Council as green the base colour and carry the Glasgow Mark and Glasgow Typeface. the Follow rules in section one, design elements colour for matching both for vinyl and painted materials. Guidance on construction and can manufacture be obtained from Castlebank Sign shop. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Park Park sign School sign Signage: Schools, public buildings and parks Council buildings and facilities which clear branding public for require access must main have signs as shown. must Information be concise and and direct include may the name of the building or school, a phone number or opening address, times and an number emergency if this is appropriate. GLASGOW GLASGOW CITY COUNCIL © five 64 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Signage: Schools, public buildings and parks Parking sign GLASGOW GLASGOW CITY COUNCIL © five 65 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Signage: Council offices and developments Department offices, etc. workshops access where to the general public is limited do not need to be heavily branded but should be clearly branded as part of the Council. The title of the office, its address and the Glasgow Mark all are that required. are GLASGOW GLASGOW CITY COUNCIL © five 66 requirements and the requirements application of the Glasgow Mark should be in an size and appropriate method. Consideration must be given to the legibility of the armorial insignia materials in when different reproduced such as metal, glass or wood. A large enough size should be chosen so the quality of the armorial insignia does not deteriorate. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Signage: Listed buildings and venues The endorsement signs of exterior on venues, museums, listed buildings and specific buildings must be using the Glasgow Mark as the only symbol of the Council – no additional Council or departmental title will be permitted, of irrespective the managing department. Signs these for buildings should be sympathetic of the content. The materials should meet any planning GLASGOW GLASGOW CITY COUNCIL © section six Vehicles

Approved vehicle style

Branded service vehicle six 68 Vehicle safety markings, safety e.g. chevrons, Vehicle will remain. No other or stickers vinyls showing departmental or unit logos, festival etc, promotions should be displayed. quality appropriate Where assurance to be marks require may shown on vehicles – in this instance the marks should be placed on the of rear the vehicles. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Vehicles: vehicle style Approved GLASGOW GLASGOW CITY COUNCIL The Glasgow Mark should be applied to each side of vehicles with the name Glasgow City Council running along the side. No departmental names are to be applied. Departments will be on vehicles by a represented vehicle identification number. This alphanumeric numbering system will use number a digit four reference by departmental prefixed initials – e.g. EPS 0001 and will be by the administered vehicle workshop. The numbering will system be applied to the sides of vehicles (see example). Numbers should be approximately the same size as vehicle registration numbers. it Where is impractical to the display Glasgow Mark and identification numbers on the suggested positions, vehicle workshop managers should consult with Communications Corporate to reach a practical solution – example, for it be may impractical to put wording on items of plant, in which case the Glasgow Mark is sufficient. Simplicity and consistency is the all for objective Council vehicles. © GLASGOW CITY COUNCIL IDENTITY GUIDELINES

Vehicles: Approved vehicle style

Certain categories of vehicles are The Glasgow Mark is applied as a two- exempt from the general ruling colour vinyl decal in white and yellow. of Council Livery identification, e.g. Social Work vehicles operating from The green base paint colour shows children’s units and domiciliary care through to give an identical match vehicles. Other categories of vehicles for the green of the logo. The Mark may require individual treatment, for should be sized and positioned as example where there is a commercial shown. partner, or a security issue around The Glasgow Mark vinyl is available identification such as home care in three sizes, 330mm, 270mm and services. All exceptions to the general 200mm wide. The largest size is for guidelines must be agreed with the use on very large vehicles and trailers. Head of Corporate Communications.

The middle size is intended to be the All vehicles should be painted in most common, for use on transit – one all over colour – ICI paint colour sized vehicles. Use the smallest size Scarab Green Turbo BS16D 45. on smaller, car-sized vans. six

© Glasgow City Council City Chambers, Glasgow G2 1DU. 69 six 70 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Vehicles: vehicle style Approved vehicle style using Approved new Glasgow Mark on door with Glasgow City Council on the side – The name must appear in the Glasgow Typeface at a size of 75mm cap height. No departmental branding is permissible. GLASGOW GLASGOW CITY COUNCIL © six 71 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Vehicles: vehicle style Approved GLASGOW GLASGOW CITY COUNCIL © six 72 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Vehicles: vehicle style Approved GLASGOW GLASGOW CITY COUNCIL © section seven Uniforms seven 74 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Uniforms Uniforms of The will uniforms procurement shortly be by 1 over taken Business when general guidelines will be reviewed. GLASGOW GLASGOW CITY COUNCIL © section eight Accessibility

Other languages

Accessible documents eight 76 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Accessibility GLASGOW GLASGOW CITY COUNCIL It is costly and impractical to print all materials in an assortment of languages and in a font, large embarking on before any therefore it project is important to assess the audience. If is there a regular documents for in requirement a large or font specific languages then it may be practical to look at printing and in producing It formats. alternative is good practice that material should be made in formats available alternative and/or other languages on request. The quantity of to information be influence may the provided choice of – format alternative e.g. a CD be may viable amounts large for of material the for blind or partially sighted, or DVD/video British for sign language users. It is good practice to highlight that other on available are formats all documents. external In accordance In with accordance the Council’s equality policy and commitment to social inclusion, consideration should be given to specific requirements when printed producing materials. © eight 77 When a member of the public asks a for translation, the department the producing document should pass a copy to the interpreting relevant service translation for – this ensures that the is information correct being translated. If a member of the public needs further filling assistance, example for in a then form, it be may more suitable a for member of staff from Servicethe Interpreting relevant to meet with them and an officer from the issuing department to explain rather than giving procedures, a written or DVD/video translation. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Accessibility: Other languages As each department has different target with projects different audiences suitable alternative languages vary – some example for printed material visitors, target may seekers, others asylum target may others the target may settled black and It ethnic is community. therefore important to highlight that the council a offers translation service in every publication. The Council's service interpreting can and interpretation offer translation in many languages. The sign language service interpreting can also provide this service British from sign language to English and vice versa. to the serviceReferrals interpreting should come servicefrom directly if example, specific For areas. to be requires information translated, the department the producing should information give their details as the first point of contact on a document. The service interpreting the will departmentrecharge as appropriate. GLASGOW GLASGOW CITY COUNCIL © eight 78 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Poorly designed and Poorly printed partially material excludes sighted people Complicated language excludes people with problems literacy confuses jargon Unexplained everyone Reliance on printed material many blind and excludes partially sighted people, and also many deaf people whose first language is British sign language Glasgow City Council The RNIB rules a recommend all for minimum size font of 12pt documents using a clear sans-serif font. If documents being are specificallyproduced partiallyfor sighted people a is minimum of 14pt The recommended. the larger font, the people more can it.read Accessibility: Accessible documents When any creating document the should following be considered. GLASGOW GLASGOW CITY COUNCIL © eight 79 Use Use paper with a matt finish Use high colour contrast schemes Use Use a simple and clean layout Use lightly tinted paper Provide a contents list Provide or similar if the document is complicated Switch Switch off automatic hyphenation on the computer blank several lines Leave between paragraphs space Leave headings around to them make visible more than Use good size boxes/larger normal on tick forms boxes further For the information following be may websites useful http://bpm.nlb- online.org/chapter17.html http:/www.text matters.com/tm/guides/visually- impaired.html http:/www.zephryus.demon.co.uk/geo graphy/tvs/docs/reading.html*1 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Leave even spaces Leave between words good Leave size margins Use Use a minimum size of 12pt Use lower case letters in sentences Keep sentences short Use Use a clear sans-serif font Leave good Leave spaces between lines of text Keep the length of lines down to 50-70 characters Use Use Italics only to highlight words or phrases Use simple and uncomplicated language Use a with font clear numbers and a 1 hooked Glasgow City Council Accessibility: Accessible documents If design dictates that it is impractical to print in a size, font large then it is good practice to customers offer the that format best suits them – this could be audio by providing versions or a copy in master Braille. These can both be by the provided for Centre SensoryAlternatively, People. Impaired if a is copy of in saved text a word document then this can easily be and enlarged given out on request. printed ensure materials as are To accessible to as many people as possible then the guidelines following useful. are GLASGOW GLASGOW CITY COUNCIL © section nine Website nine 81 we currently we run currently into one, to it make easier you for to find the information and we provide to give you greater confidence that you gettingare your a from information genuine source. The main Glasgow City Council will website contain a page which lists all by sites the operated Council and advice to users on how they can establish whether a site is owned and by the operated Council. IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Glasgow City Council Website: Policy GLASGOW GLASGOW CITY COUNCIL Until we able are to consolidate the range existing of sites, the front page of each of our must websites contain a clear link to a page on that contains www.glasgow.gov.uk the of explanation following our domain name policy: It is Glasgow City Council’s policy that all we provide our services under one and website we working are towards sites the merging different several In line with Cabinet Office guidelines, Glasgow City Council’s policy is that all its web services and should information be under provided the domain corporate This name, it makes www.glasgow.gov.uk. easier for citizens and to visitors find our services and them provides with greater that assurance they obtaining are a from information genuine source. © nine 82 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. The City Council – (in subsequent references note capitalisation use) Glasgow City Council’s Cultural etc parks/libraries NOT and Services’Leisure libraries, part of Glasgow City Council Glasgow Glasgow City Council in (in a the storyfirst reference or piece of content) Glasgow City Council Website: Branding The Glasgow City Council “brand” primarily is the through expressed Glasgow Mark. this Where is used on the Internet, it must be as a single colour block in the style used on the home website page using the partdarkest of the colour palette. Departmental marks should not be used as the site is intended to be in corporate its The approach. “face” we to presenting are the public is of Glasgow City Council, not “Land Services” or “Building Services”. to Glasgow City References Council must appear always as follows: GLASGOW GLASGOW CITY COUNCIL © nine 83 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Relevant Concise Readable Easily understandable Consistent appropriate) (where Lively and upbeat Timely Dynamic Accurate Generally Generally written in the person third to this (an would exception be the message) Provost’s Lord Written with Written the audience in mind (not in “Council speak”) Glasgow City Council Website: Editorial content All should presented information be: always GLASGOW GLASGOW CITY COUNCIL © nine 84 IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. Please Please note that Council committee reports should continue to be in presented either PDF or Rich Text until format advised further all downloads clarity, ensure To inclusion for produced on the should website be in produced Arial Chapter Chapter headings of the report the from as hyper-links presented summary page (so that a reader could jump straight to Chapter 8, example) for The individual or chapters sections as individual presented pages File Links to PDF and Rich Text of versions the report users for wishing to download the full report. Note: PDFs should as an be offered option, not as the default of presentation the report Summary of the report, written as a “news” story with the main message in the first paragraph or two (at 300 around in words length) Glasgow City Council Full details of guidelines and on available are procedures the intranet. Website: Council reports and longer documents Council reports and longer documents should possible, be wherever presented, in the way: following GLASGOW GLASGOW CITY COUNCIL © section ten Contacts and further information ten 86 0141 341 0019 287 9614/9626 0141 0141 334 5530 0141 Centre Centre for Sensory Impaired People Gullane Street 17 6AH Glasgow G11 Phone Interpreting Service Napiershall Centre Street 39 Napiershall Street Glasgow G20 6EZ Phone Contracted Printers for the Council Ricoh Print Scotland Road Pollokshaws 197 1TL Glasgow G41 Phone IDENTITY GUIDELINES City Chambers, Glasgow G2 1DU. 0141 287 0929 0141 944 6486 0141 427 9164 0141 Glasgow City Council Contacts and further information Dalgleish Lynn Senior Officer Marketing Communications Corporate Glasgow City Council City Chambers Square George Glasgow G2 1DU Phone Castlebank Sign Shop Drive Allerdyce 21 Business Park Western Great 6RY Glasgow G15 Phone Sign Writers Street Paton 136 Glasgow G32 1NQ Phone GLASGOW GLASGOW CITY COUNCIL © Glasgow City Council City Chambers George Square Glasgow G2 1DU

Phone 0141 287 2000 www.glasgow.gov.uk