Traffi cology, [trah-fi k-ol-uh-jee], verb , 1. The study of traffi c, 2. Objective, the capacity to maximise revenue
traffic AFFILIATE FOCUS BY GAMBLING INSIDER AUGUST 2019 AUGUST TRAFFIC INSIDE
• IGB LIVE TRIP REVIEW • TIME FOR VIDEO? • ONLINE GAMING ERRORS • ESPORTS ENGAGEMENT • PLAY HARD: TOM WADE, SICKODDS
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SHORE THING The threat of affi liates working offshore the digits Traffic report Overall change Latin america change overall change Africa change Asia change Europe change North america Oceania change Europe Poker 2019 q1 Trafficology has partnered with Rank +/- Name Website Rank +/- Name Website Rank +/- Name Website Rank +/- Name Website Rank +/- Name Website Rank +/- Name Website Rank +/- Name Website Rank +/- Name Website data experts Casino City Press to provide insight into website and 1 - PokerNews pokernews.com 1 1 GipsyTeam gipsyteam.ru 1 1 TwoPlusTwo.com twoplustwo.com 1 - GipsyTeam gipsyteam.ru 1 1 PokerStrategy.com pokerstrategy.com 1 - TwoPlusTwo.com twoplustwo.com 1 - TwoPlusTwo.com twoplustwo.com 1 - GipsyTeam gipsyteam.ru NLOP - National League 2 1 GipsyTeam gipsyteam.ru 2 3 CardsChat cardschat.com 2 1 SharkScope sharkscope.com 2 1 SharkScope sharkscope.com 2 1 TwoPlusTwo.com twoplustwo.com 2 - nlop.com 2 183 NLOP - National League nlop.com 2 - PokerStrategy.com pokerstrategy.com traffic trends across the gaming of Poker of Poker industry. Here, we rank the top 20 3 1 PokerStrategy.com pokerstrategy.com 3 - PokerNews pokernews.com 3 2 GipsyTeam gipsyteam.ru 3 1 PokerStrategy.com pokerstrategy.com 3 2 SharkScope sharkscope.com 3 3 PokerNews pokernews.com 3 1 PokerNews pokernews.com 3 1 Shark Scope sharkscope.com online poker portals overall and by 4 - TwoPlusTwo.com twoplustwo.com 4 4 Upswing Poker upswingpoker.com 4 - Upswing Poker upswingpoker.com 4 - TwoPlusTwo.com twoplustwo.com 4 - PokerStarsSchool.es pokerstarsschool.es 4 1 UpSwing Poker upswingpoker.com 4 1 Liquid Poker liquidpoker.net 4 1 TwoPlusTwo.com twoplustwo.com continent. The current quarter is The Hendon Mob Poker 5 Card Player cardplayer.com 5 1 Clubpoker clubpoker.net PokerNews pokernews.com 5 - Clubpoker clubpoker.net 5 2 CardsChat cardschat.com 5 1 SharkScope sharkscope.com thehendonmob.com 5 Poker Pro Labs pokerprolabs.com 1 5 1 5 1 Forum 1 Q2 (April to June) and the last OPR - O cial Poker CardsChat cardschat.com 6 7 TwoPlusTwo.com twoplustwo.com CardsChat cardschat.com 6 1 o cialpokerrankings.com 6 3 GipsyTeam gipsyteam.ru 6 1 Card Player cardplayer.com 6 UpSwing Poker upswingpoker.com 6 clubpoker clubpoker.net quarter is Q1 (January to March). 6 1 6 1 Rankings 3 1 The Hendon Mob Poker 7 - SharkScope sharkscope.com 7 83 UAPoker Info uapoker.info 7 2 PokerStrategy.com pokerstrategy.com 7 1 PokerNews pokernews.com 7 1 Codigo Poker codigopoker.com 7 2 Forum thehendonmob.com 7 175 Poker Pro Labs pokerprolabs.com 7 - UAPoker Info uapoker.info OPR - O cial Poker 8 4 PokerListings pokerlistings.com 8 PokerGlobal.info pokerglobal.info 8 - Pokerland-il pokerland-il.com 2 The Hendon Mob Poker thehendonmob.com 8 1 MaisEV maisev.com 8 1 CardsChat cardschat.com 1 Cardschat cardschat.com 8 - o cialpokerrankings.com 7 8 Forum 8 Rankings
PokerStrategy.com pokerstrategy.com The Hendon Mob Poker thehendonmob.com 874 Poker Pro Labs pokerprolabs.com PocketFives.com pocket ves.com PocketFives.com pocket ves.com HighStakesDB highstakesdb.com Poker News pokernews.com 9 - Poker Pro Labs pokerprolabs.com 9 2 9 1 Forum 9 9 2 9 1 9 3 9 -
PocketFives.com pocket ves.com 10 22 Kill Tilt kill-tilt.fr OPR - O cial Poker o cialpokerrankings.com UAPoker Info uapoker.info 10 4 PokerGlobal.info pokerglobal.info 10 1 PokerAtlas pokeratlas.com Card Player cardplayer.com 10 UpSwing Poker upswingpoker.com 10 2 10 5 Rankings 10 4 10 1 2 PokerListings 11 OPR - O cial Poker 11 The Hendon Mob 11 - Clubpoker clubpoker.net 11 5 pokerlistings.com 11 2 Pokerren pokerren.com 11 2 Upswing Poker upswingpoker.com 11 1 Super Poker superpoker.com.br 1 Rankings o cialpokerrankings.com 11 1 SharkScope sharkscope.com 1 Poker Forum thehendonmob.com
The Hendon Mob Poker thehendonmob.com 12 MotsDePassePoker motsdepassepoker.com Poker Pro Labs pokerprolabs.com EducaPoker educapoker.com 12 poker-red.com 12 gipsyteam.ru 888Poker League 888pl.com.au 12 Cardschat cardschat.com 12 1 Forum 196 12 534 12 3 6 Poker-Red 1 GipsyTeam 12 1 1
OPR - O cial Poker o cialpokerrankings.com PokerTH pokerth.net 13 13 pokerlistings.com pokerlistings.com 13 Pokero pokero .ru 13 3 Rankings 13 27 13 3 Card Player cardplayer.com 13 2 CardsChat cardschat.com 1 Upswing Poker upswingpoker.com 1 PokerListings 13 5 PokerListings -
14 - Upswing Poker upswingpoker.com 14 2 Kelbet kelbet.com 14 5 UAPoker Info uapoker.info 14 - PekarStas pekarstas.com 14 - Jackpot Freerolls jackpotfreerolls.com 14 - HighStakesDB highstakesdb.com 14 - PocketFives.com pocket ves.com 14 2 PocketFives.com pocket ves.com The Hendon Mob Poker NLOP - National League nlop.com thehendonmob.com HighStakesDB highstakesdb.com UAPoker Info uapoker.info 15 2 PokerStars School pokerstarsschool.com pokerstarsschool.com 15 PekarStas pekarstas.com 15 1 of Poker 15 6 Forum 15 2 PokerListings pokerlistings.com 15 1 15 1 15 4 PokerStars School 5 16 5 PokerStars School pokerstarsschool.com 16 6 Card Player cardplayer.com 16 4 Pokerisivut pokerisivut.com 16 3 PocketFives.com pocket ves.com 16 1 PokerNews pokernews.com 16 - Float The Turn oattheturn.com 16 1 Vigorish.ru vigorish.ru 16 1 EducaPoker educapoker.com
17 2 HighStakesDB highstakesdb.com 17 1 PokerSites.co.za pokersites.co.za 17 6 Pokero pokero .ru 17 1 Pokeristby pokeristby.ru 17 3 Card Player Brasil cardplayer.com.br 17 448 Poker Pro Labs pokerprolabs.com 17 1 Professional RakeBack professionalrakeback.com 17 3 HighStakes DB highstakesdb.com
18 4 PokerAtlas pokeratlas.com 18 12 Poker Academie poker-academie.com 18 9 World Poker Deals worldpokerdeals.com 18 1 PokerNet.dk pokernet.dk 18 1 EducaPoker educapoker.com 18 3 PokerStrategy.com pokerstrategy.com 18 6 PokerStrategy.com pokerstrategy.com 18 - Academy Poker academypoker.ru
19 12 EducaPoker educapoker.com 19 3 PocketFives.com pocket ves.com 19 7 PokerStars School pokerstarsschool.com 19 7 Pokero pokero .ru 19 6 Poker Dicas pokerdicas.com 19 1 Online Poker Report.com onlinepokerreport.com 19 2 PokerPT.com pokerpt.com 19 2 Pokeristby pokeristby.ru
20 5 PekarStas pekarstas.com 20 6 PokerStars School pokerstarsschool.com 20 2 PekarStas pekarstas.com 20 1 PokerAkademia pokerakademia.com 20 278 Poker Pro Labs pokerprolabs.com 20 5 Liquid Poker liquidpoker.net 20 - The Poker Bank thepokerbank.com 20 2 PokerNet.dk pokernet.dk
Rankings are estimated using statistical data and should not be considered absolute ranking values. More than 50 complementary top lists are available on the iGamingDirectory.com website operated by Casino City Press
OverallOverall change change LatinLatin america america change change AfricaAfrica change change africa change AsiaAsia change change Asia change EuropeEurope change change NorthNorth america america OceaniaOceania change change EuropeEurope Poker Poker 2019 2019 q1 q1
RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/- +/- NameName WebsiteWebsite
11 -- PokerNewsPokerNews pokernews.compokernews.com 11 11 GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 11 11 TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 11 - - GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 11 11 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 1 1 - - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 1 1 - - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 1 1 - - GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru NLOPNLOP - National - National League League NLOP - National League 22 11 GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 22 33 CardsChatCardsChat cardschat.comcardschat.com 22 11 SharkScopeSharkScope sharkscope.comsharkscope.com 22 11 SharkScopeSharkScope sharkscope.comsharkscope.com 22 11 TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 2 2 - - nlop.comnlop.com 2 2183183 NLOP - National League nlop.comnlop.com 2 2 - - PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com of Pokerof Poker of Pokerof Poker 33 11 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 33 -- PokerNewsPokerNews pokernews.compokernews.com 33 22 GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 33 11 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 33 22 SharkScopeSharkScope sharkscope.comsharkscope.com 3 3 3 3 PokerNewsPokerNews pokernews.compokernews.com 3 3 1 1 PokerNewsPokerNews pokernews.compokernews.com 3 3 1 1 SharkShark Scope Scope sharkscope.comsharkscope.com
44 -- TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 44 44 UpswingUpswing Poker Poker upswingpoker.comupswingpoker.com 44 - - UpswingUpswing Poker Poker upswingpoker.comupswingpoker.com 44 - - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 44 - - PokerStarsSchool.esPokerStarsSchool.es pokerstarsschool.espokerstarsschool.es 4 4 1 1 UpSwingUpSwing Poker Poker upswingpoker.comupswingpoker.com 4 4 1 1 LiquidLiquid Poker Poker liquidpoker.netliquidpoker.net 4 4 1 1 TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com TheThe Hendon Hendon Mob Mob Poker Poker 55 1 CardCard Player Player cardplayer.comcardplayer.com 55 11 ClubpokerClubpoker clubpoker.netclubpoker.net 5 1 PokerNewsPokerNews pokernews.compokernews.com 55 - - ClubpokerClubpoker clubpoker.netclubpoker.net 55 22 CardsChatCardsChat cardschat.comcardschat.com 5 5 1 1 SharkScopeSharkScope sharkscope.comsharkscope.com 5 1 thehendonmob.comthehendonmob.com 5 5 1 PokerPoker Pro Pro Labs Labs pokerprolabs.compokerprolabs.com 1 5 1 5 1 ForumForum 1 OPROPR - O cial - O cial Poker Poker CardsChat cardschat.com 6 TwoPlusTwo.com twoplustwo.comtwoplustwo.com CardsChat 6 o cialpokerrankings.com 3 GipsyTeam gipsyteam.ru 6 1 Card Player cardplayer.com UpSwing Poker upswingpoker.com 6 6 clubpoker clubpoker.netclubpoker.net 66 11 CardsChat cardschat.com 6 77 TwoPlusTwo.com 66 11 CardsChat cardschat.comcardschat.com 6 11 RankingsRankings o cialpokerrankings.com 66 3 GipsyTeam gipsyteam.ru 6 1 Card Player cardplayer.com 6 6 3 3 UpSwing Poker upswingpoker.com 1 1 clubpoker The Hendon Mob Poker 7 UAPoker Info uapoker.info 7 7 The Hendon Mob Poker 7 UAPoker Info uapoker.info 77 -- SharkScopeSharkScope sharkscope.comsharkscope.com 7 8383 UAPoker Info uapoker.info 77 22 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 77 11 PokerNewsPokerNews pokernews.compokernews.com 7 11 CodigoCodigo Poker Poker codigopoker.comcodigopoker.com 7 2 2 ForumForum thehendonmob.comthehendonmob.com 7 7175175 PokerPoker Pro Pro Labs Labs pokerprolabs.compokerprolabs.com 7 - - UAPoker Info uapoker.info The Hendon Mob Poker OPROPR - O cial - O cial Poker Poker 88 44 PokerListingsPokerListings pokerlistings.compokerlistings.com 88 7 PokerGlobal.infoPokerGlobal.info pokerglobal.infopokerglobal.info 88 - - Pokerland-ilPokerland-il pokerland-il.compokerland-il.com 8 22 The Hendon Mob Poker thehendonmob.comthehendonmob.com 88 11 MaisEVMaisEV maisev.commaisev.com 8 8 1 1 CardsChatCardsChat cardschat.comcardschat.com 8 1 1 CardschatCardschat cardschat.comcardschat.com 8 8 - - o cialpokerrankings.como cialpokerrankings.com 7 8 ForumForum 8 RankingsRankings The Hendon Mob Poker 9 - Poker Pro Labs pokerprolabs.com 9 2 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 1 The Hendon Mob Poker thehendonmob.comthehendonmob.com 9 874874 PokerPoker Pro Pro Labs Labs pokerprolabs.compokerprolabs.com 9 2 PocketFives.comPocketFives.com pocket ves.compocket ves.com 9 1 PocketFives.comPocketFives.com pocket ves.compocket ves.com 3 HighStakesDBHighStakesDB highstakesdb.comhighstakesdb.com 9 - PokerPoker News News pokernews.compokernews.com 9 - Poker Pro Labs pokerprolabs.com 9 2 99 1 ForumForum 9 9 2 9 1 9 9 3 9 - OPR - O cial Poker 10 2 PocketFives.comPocketFives.com pocket ves.compocket ves.com 1010 2222 KillKill Tilt Tilt kill-tilt.frkill-tilt.fr 10 5 OPR - O cial Poker o cialpokerrankings.como cialpokerrankings.com 10 4 UAPokerUAPoker Info Info uapoker.infouapoker.info 1010 44 PokerGlobal.infoPokerGlobal.info pokerglobal.infopokerglobal.info 1010 1 1 PokerAtlasPokerAtlas pokeratlas.compokeratlas.com 10 1 CardCard Player Player cardplayer.comcardplayer.com 1010 2 UpSwingUpSwing Poker Poker upswingpoker.comupswingpoker.com 10 2 10 5 RankingsRankings 10 4 10 1 2 PokerListingsPokerListings OPROPR - O cial - O cial Poker Poker TheThe Hendon Hendon Mob Mob Clubpoker clubpoker.net 11 5 pokerlistings.com 2 Pokerren pokerren.com 11 2 Upswing Poker upswingpoker.com 11 Super Poker superpoker.com.br 1111 o cialpokerrankings.com 11 SharkScope sharkscope.com 1111 1 thehendonmob.com 1111 -- Clubpoker clubpoker.net 11 5 pokerlistings.com 1111 2 Pokerren pokerren.com 11 2 Upswing Poker upswingpoker.com 11 11 Super Poker superpoker.com.br 1 1 RankingsRankings o cialpokerrankings.com 11 1 1 SharkScope sharkscope.com 1 PokerPoker Forum Forum thehendonmob.com The Hendon Mob Poker 12 1 The Hendon Mob Poker thehendonmob.comthehendonmob.com 1212 196 MotsDePassePokerMotsDePassePoker motsdepassepoker.commotsdepassepoker.com 12 534 PokerPoker Pro Pro Labs Labs pokerprolabs.compokerprolabs.com 12 3 EducaPokerEducaPoker educapoker.comeducapoker.com 1212 6 Poker-Red poker-red.compoker-red.com 1212 1 GipsyTeam gipsyteam.rugipsyteam.ru 12 1 888Poker888Poker League League 888pl.com.au888pl.com.au 1212 1 CardschatCardschat cardschat.comcardschat.com 12 1 ForumForum 196 12 534 12 3 6 Poker-Red 1 GipsyTeam 12 1 1 OPR - O cial Poker 13 3 OPR - O cial Poker o cialpokerrankings.com 13 27 PokerTHPokerTH pokerth.netpokerth.net 13 3 Card Player cardplayer.com 13 2 CardsChat cardschat.com 1313 1 Upswing Poker upswingpoker.com 1313 1 PokerListings pokerlistings.compokerlistings.com 13 5 PokerListings pokerlistings.compokerlistings.com 1313 Pokero Pokero pokero .rupokero .ru 13 3 RankingsRankings o cialpokerrankings.com 13 27 13 3 Card Player cardplayer.com 13 2 CardsChat cardschat.com 1 Upswing Poker upswingpoker.com 1 PokerListings 13 5 PokerListings - -
1414 -- UpswingUpswing Poker Poker upswingpoker.comupswingpoker.com 1414 22 KelbetKelbet kelbet.comkelbet.com 1414 55 UAPokerUAPoker Info Info uapoker.infouapoker.info 1414 - - PekarStasPekarStas pekarstas.compekarstas.com 1414 - - JackpotJackpot Freerolls Freerolls jackpotfreerolls.comjackpotfreerolls.com 1414 - - HighStakesDBHighStakesDB highstakesdb.comhighstakesdb.com 1414 - - PocketFives.comPocketFives.com pocket ves.compocket ves.com 1414 2 2 PocketFives.comPocketFives.com pocket ves.compocket ves.com NLOP - National League TheThe Hendon Hendon Mob Mob Poker Poker 15 1 NLOP - National League nlop.comnlop.com 15 6 thehendonmob.comthehendonmob.com 15 2 PokerListings pokerlistings.com 15 1 HighStakesDBHighStakesDB highstakesdb.comhighstakesdb.com 15 1 UAPokerUAPoker Info Info uapoker.infouapoker.info 1515 2 2 PokerStarsPokerStars School School pokerstarsschool.compokerstarsschool.com 15 4 PokerStars School pokerstarsschool.compokerstarsschool.com 1515 5 PekarStasPekarStas pekarstas.compekarstas.com 15 1 ofof Poker Poker 15 6 ForumForum 15 2 PokerListings pokerlistings.com 15 1 15 1 15 4 PokerStars School 5 1616 55 PokerStarsPokerStars School School pokerstarsschool.compokerstarsschool.com 1616 66 CardCard Player Player cardplayer.comcardplayer.com 1616 44 PokerisivutPokerisivut pokerisivut.compokerisivut.com 1616 33 PocketFives.comPocketFives.com pocket ves.compocket ves.com 1616 11 PokerNewsPokerNews pokernews.compokernews.com 1616 - - FloatFloat The The Turn Turn oattheturn.com oattheturn.com 1616 1 1 Vigorish.ruVigorish.ru vigorish.ruvigorish.ru 1616 1 1 EducaPokerEducaPoker educapoker.comeducapoker.com highstakesdb.com 1717 22 HighStakesDBHighStakesDB highstakesdb.com 1717 11 PokerSites.co.zaPokerSites.co.za pokersites.co.zapokersites.co.za 1717 66 Pokero Pokero pokero .rupokero .ru 1717 11 PokeristbyPokeristby pokeristby.rupokeristby.ru 1717 33 CardCard Player Player Brasil Brasil cardplayer.com.brcardplayer.com.br 1717448448 PokerPoker Pro Pro Labs Labs pokerprolabs.compokerprolabs.com 1717 1 1 ProfessionalProfessional RakeBack RakeBackprofessionalrakeback.comprofessionalrakeback.com 1717 3 3 HighStakesHighStakes DB DB highstakesdb.comhighstakesdb.com
1818 44 PokerAtlasPokerAtlas pokeratlas.compokeratlas.com 1818 1212 PokerPoker Academie Academie poker-academie.compoker-academie.com 1818 99 WorldWorld Poker Poker Deals Deals worldpokerdeals.comworldpokerdeals.com 1818 11 PokerNet.dkPokerNet.dk pokernet.dkpokernet.dk 1818 11 EducaPokerEducaPoker educapoker.comeducapoker.com 1818 3 3 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 1818 6 6 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 1818 - - AcademyAcademy Poker Poker academypoker.ruacademypoker.ru
1919 1212 EducaPokerEducaPoker educapoker.comeducapoker.com 1919 33 PocketFives.comPocketFives.com pocket ves.compocket ves.com 1919 77 PokerStarsPokerStars School School pokerstarsschool.compokerstarsschool.com 1919 77 Pokero Pokero pokero .rupokero .ru 1919 66 PokerPoker Dicas Dicas pokerdicas.compokerdicas.com 1919 1 1 OnlineOnline Poker Poker Report.com Report.com onlinepokerreport.comonlinepokerreport.com 1919 2 2 PokerPT.comPokerPT.com pokerpt.compokerpt.com 1919 2 2 PokeristbyPokeristby pokeristby.rupokeristby.ru
2020 55 PekarStasPekarStas pekarstas.compekarstas.com 2020 66 PokerStarsPokerStars School School pokerstarsschool.compokerstarsschool.com 2020 22 PekarStasPekarStas pekarstas.compekarstas.com 2020 11 PokerAkademiaPokerAkademia pokerakademia.compokerakademia.com 2020278278 PokerPoker Pro Pro Labs Labs pokerprolabs.compokerprolabs.com 2020 5 5 LiquidLiquid Poker Poker liquidpoker.netliquidpoker.net 2020 - - TheThe Poker Poker Bank Bank thepokerbank.comthepokerbank.com 2020 2 2 PokerNet.dkPokerNet.dk pokernet.dkpokernet.dk
Rankings are estimated using statistical data and should not be considered absolute ranking values. More than 50 complementary top lists are available on the iGamingDirectory.com website operated by Casino City Press OverallOverall change change LatinLatin america america change change AfricaAfrica change change Asia Asiachange change EuropeEurope change europechange change latin america change NorthNorth america america OceaniaOceania change change EuropeEurope Poker Poker 2019 2019 q1 q1
Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite Rank Rank+/- +/- NameName WebsiteWebsite
1 1- - PokerNewsPokerNews pokernews.compokernews.com 1 11 1 GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 1 11 1 TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 1 1- - GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 1 11 1 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 1 1- - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 1 1- - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 1 1- - GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru NLOP - NLOPNational - National League League NLOP - National League 2 21 1 GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 2 23 3 CardsChatCardsChat cardschat.comcardschat.com 2 21 1 SharkScopeSharkScope sharkscope.comsharkscope.com 2 21 1 SharkScopeSharkScope sharkscope.comsharkscope.com 2 21 1 TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 2 2- - nlop.comnlop.com 2 1832 183NLOP - National League nlop.comnlop.com 2 2- - PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com of Pokerof Poker of Pokerof Poker 3 31 1 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 3 3- - PokerNewsPokerNews pokernews.compokernews.com 3 32 2 GipsyTeamGipsyTeam gipsyteam.rugipsyteam.ru 3 31 1 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 3 32 2 SharkScopeSharkScope sharkscope.comsharkscope.com 3 3 3 PokerNewsPokerNews pokernews.compokernews.com 3 13 1 PokerNewsPokerNews pokernews.compokernews.com 3 13 1 Shark ScopeShark Scope sharkscope.comsharkscope.com
4 4- - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 4 44 4 UpswingUpswing Poker Poker upswingpoker.comupswingpoker.com 4 4- - UpswingUpswing Poker Poker upswingpoker.comupswingpoker.com 4 4- - TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com 4 4- - PokerStarsSchool.esPokerStarsSchool.es pokerstarsschool.espokerstarsschool.es 4 14 1 UpSwingUpSwing Poker Poker upswingpoker.comupswingpoker.com 4 41 1 Liquid PokerLiquid Poker liquidpoker.netliquidpoker.net 4 14 1 TwoPlusTwo.comTwoPlusTwo.com twoplustwo.comtwoplustwo.com The HendonThe Hendon Mob Poker Mob Poker 5 5 1 Card PlayerCard Player cardplayer.comcardplayer.com 5 51 1 ClubpokerClubpoker clubpoker.netclubpoker.net 5 PokerNewsPokerNews pokernews.compokernews.com 5 5- - ClubpokerClubpoker clubpoker.netclubpoker.net 5 2 5 2 CardsChatCardsChat cardschat.comcardschat.com 5 15 1 SharkScopeSharkScope sharkscope.comsharkscope.com 5 1 thehendonmob.comthehendonmob.com 5 5 Poker ProPoker Labs Pro Labs pokerprolabs.compokerprolabs.com 1 5 1 1 5 1 Forum Forum 1 1 OPR - O cialOPR - O cial Poker Poker twoplustwo.comtwoplustwo.com gipsyteam.ru 6 Card Player cardplayer.com 6 6 clubpoker.netclubpoker.net 6 61 1 CardsChatCardsChat cardschat.comcardschat.com 6 67 7 TwoPlusTwo.comTwoPlusTwo.com 6 61 1 CardsChatCardsChat cardschat.comcardschat.com 6 61 1 RankingsRankings o cialpokerrankings.como cialpokerrankings.com 6 63 3 GipsyTeamGipsyTeam gipsyteam.ru 6 1 1 Card Player cardplayer.com 6 63 3 UpSwingUpSwing Poker Poker upswingpoker.comupswingpoker.com 1 1 clubpokerclubpoker The HendonThe Hendon Mob Poker Mob Poker 7 7- - SharkScopeSharkScope sharkscope.comsharkscope.com 7 837 83 UAPokerUAPoker Info Info uapoker.infouapoker.info 7 72 2 PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 7 71 1 PokerNewsPokerNews pokernews.compokernews.com 7 71 1 CodigoCodigo Poker Poker codigopoker.comcodigopoker.com 7 27 2 Forum Forum thehendonmob.comthehendonmob.com 7 1757 175 Poker ProPoker Labs Pro Labs pokerprolabs.compokerprolabs.com 7 7- - UAPokerUAPoker Info Info uapoker.infouapoker.info OPR - O cialOPR - O cialPoker Poker 8 84 4 PokerListingsPokerListings pokerlistings.compokerlistings.com 8 8 7 PokerGlobal.infoPokerGlobal.info pokerglobal.infopokerglobal.info 8 8- - Pokerland-ilPokerland-il pokerland-il.compokerland-il.com 2 2The HendonThe Hendon Mob Poker Mob Pokerthehendonmob.com thehendonmob.com 8 81 1 MaisEVMaisEV maisev.commaisev.com 8 18 1 CardsChatCardsChat cardschat.comcardschat.com 1 1 CardschatCardschat cardschat.comcardschat.com 8 8- - o cialpokerrankings.como cialpokerrankings.com 7 8 8 ForumForum 8 8 RankingsRankings The Hendon Mob Poker PokerStrategy.comPokerStrategy.com pokerstrategy.compokerstrategy.com 1The Hendon Mob Poker thehendonmob.comthehendonmob.com 874 874 Poker ProPoker Labs Pro Labs pokerprolabs.compokerprolabs.com PocketFives.comPocketFives.com pocket ves.compocket ves.com 9 1 PocketFives.comPocketFives.com pocket ves.compocket ves.com HighStakesDBHighStakesDB highstakesdb.comhighstakesdb.com Poker NewsPoker News pokernews.compokernews.com 9 9- - 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19 1912 12 EducaPokerEducaPoker educapoker.comeducapoker.com 19 193 3 PocketFives.comPocketFives.com pocket ves.compocket ves.com 19 197 7 PokerStarsPokerStars School School pokerstarsschool.compokerstarsschool.com 19 197 7 Pokero Pokero pokero .rupokero .ru 19 196 6 Poker DicasPoker Dicas pokerdicas.compokerdicas.com 19 191 Online1 OnlinePoker Report.com Poker Report.comonlinepokerreport.comonlinepokerreport.com 19 192 2 PokerPT.comPokerPT.com pokerpt.compokerpt.com 19 192 2 PokeristbyPokeristby pokeristby.rupokeristby.ru
20 205 5 PekarStasPekarStas pekarstas.compekarstas.com 20 206 6 PokerStarsPokerStars School School pokerstarsschool.compokerstarsschool.com 20 202 2 PekarStasPekarStas pekarstas.compekarstas.com 20 201 1 PokerAkademiaPokerAkademia pokerakademia.compokerakademia.com 20 27820 278 Poker ProPoker Labs Pro Labs pokerprolabs.compokerprolabs.com 20 205 5 Liquid PokerLiquid Poker liquidpoker.netliquidpoker.net 20 20- - The PokerThe Bank Poker Bank thepokerbank.comthepokerbank.com 20 202 2 PokerNet.dkPokerNet.dk pokernet.dkpokernet.dk
Rankings are estimated using statistical data and should not be considered absolute ranking values. More than 50 complementary top lists are available on the iGamingDirectory.com website operated by Casino City Press OverallOverall change LatinLatin america america change change Africa change Asia change EuropeEurope changechange NorthNorth america americanorth america change OceaniaOceania change changeoceania change EuropeEurope Poker Poker 2019 2019 q1 q1
+/- RankRank +/-+/- Name Website Rank +/- Name Website RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite RankRank +/-+/- NameName WebsiteWebsite
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18 poker-academie.com World Poker Deals 18 18 PokerStrategy.com pokerstrategy.com 18 Academy Poker academypoker.ru 1818 4 PokerAtlas pokeratlas.com 18 12 Poker Academie poker-academie.com 18 99 World Poker Deals worldpokerdeals.comworldpokerdeals.com 1818 11 PokerNet.dkPokerNet.dk pokernet.dkpokernet.dk 18 11 EducaPokerEducaPoker educapoker.comeducapoker.com 18 33 PokerStrategy.com pokerstrategy.compokerstrategy.com 1818 66 PokerStrategy.comPokerStrategy.com pokerstrategy.com 18 - - Academy Poker academypoker.ru 19 pocket ves.com Pokero 19 19 Online Poker Report.com Pokeristby pokeristby.ru 1919 12 EducaPokerEducaPoker educapoker.com 19 3 PocketFives.com pocket ves.com 19 77 PokerStarsPokerStars SchoolSchool pokerstarsschool.compokerstarsschool.com 1919 77 Pokero pokero .rupokero .ru 19 66 PokerPoker Dicas Dicas pokerdicas.compokerdicas.com 19 11 Online Poker Report.com onlinepokerreport.comonlinepokerreport.com 1919 22 PokerPT.comPokerPT.com pokerpt.compokerpt.com 1919 2 2 Pokeristby pokeristby.ru PekarStas pekarstas.com PokerStars School pokerstarsschool.com PekarStas pekarstas.com pokerakademia.com 278 Poker Pro Labs pokerprolabs.com Liquid Poker liquidpoker.net The Poker Bank thepokerbank.com 2 PokerNet.dk pokernet.dk 2020 5 PekarStas pekarstas.com 20 6 PokerStars School pokerstarsschool.com 20 22 PekarStas pekarstas.com 2020 11 PokerAkademiaPokerAkademia pokerakademia.com 2020 278 Poker Pro Labs pokerprolabs.com 2020 55 Liquid Poker liquidpoker.net 2020 - - The Poker Bank thepokerbank.com 2020 2 PokerNet.dk pokernet.dk
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event review the octopus, the old lady and amsterdam As Guinness World Records fell in Amsterdam, Tim Poole reports on a non-stop few days at the iGB Live conference at the Amsterdam RAI Convention Centre
If someone told me an old lady would chase me down the better time for the gaming industry to descend upon street for making too much noise on a Wednesday night in Amsterdam and take over the city for a few days. Amsterdam, I probably wouldn’t have believed them. But There was an air of unpredictability to this particular exactly that happened, and a lot more, during an intoxicating trade show. A case in point was the 1xBet octopus (a human few days at iGB Live in July (no, not that type of intoxicating). dressed in an octopus costume, before you ask) greeting With the Dutch sun shining and the Dutch Remote us as we entered the main arena. Later, I bumped into Gaming Bill being passed earlier this year, there was no a 1xBet knight sat atop a bear; how wonderfully gaming. The Amsterdam RAI was full of such gimmicks, as the lighter side of the affiliate sector, with a free bar at most stands, crossed with what is generally considered the more serious B2B half of the industry. There were hotdog stands, ice cream stands, foosball tables and lottery competitions throughout. There was even a successful Guinness World Record attempt for the highest amount of scratchcard players at one time; a whopping 386. The vibrant nature of the event was best summed up by an interviewee telling me I looked “like a man who hasn’t stopped all day.” This was on day one, but she was absolutely right. Once iGB Live got going, the back-to-back meetings started to catch up with us all. Thankfully, finding my way around the arena was a coast compared to ICE London. Speaking of coasts, the sandy beach bar outside the Amsterdam RAI was everyone’s favourite catch-up point at the end of proceedings – and is something every conference venue could do with. There was nothing more relaxing than parking up on the sand and looking out at the water on the final day. Upon reflection at each day’s end, all the hustle and bustle was worth it and I don’t think anyone in the sector would really have it any other way. For those looking to catch a break in between their busy schedules, the beautiful nearby park was a welcome distraction and I was fortunate enough that it led straight to my hotel. But how did I get from calmly walking through a sunny I ended up wishing the show went on longer. That might green area to being shouted at through the streets of have had something to do with the event being shorter Amsterdam that night, I also hear you ask? No, it didn’t than ICE and LAC, as both the affiliate and B2B events are involve the Red Light District. Honest. combined into one. The 40-minute flight back to London Amsterdam’s night life is world renowned, meaning only emphasised this feeling of brevity, but on that front, there was no shortage of options for attendees looking I won’t complain. to put a day’s hard work behind them – or extend their Although deals will be hammered out and partnerships day’s networking – come evening time. My Wednesday formed off the back of the conference, it’s the intangibles night took me to three different venues; the first of which which matter most at an event like this one. As with ICE and was the REM Eiland, a classy restarurant sitting directly on G2E Las Vegas, meeting people around the world you would top of the canal. The event was hosted by Betsson Group otherwise only call or email is a priceless advantage. There are Affiliates, which then organised a boat ride back down the some I may only ever see at trade shows, and many of them Amstel. Anyone who’s read my ICE London review will realise are based in the same country as me. the gaming industry loves a boat trip. Next on the tip of affiliates’ tongues are the Lisbon For an hour-an-a-half, we soaked up the Amsterdam Affiliate Conference (October) and SiGMA (November). landscape, before heading to Chin Chin Club for the They will no doubt have their own unique feel, but evening’s official event; but not before an elderly woman Amsterdam is the sector’s own little summer celebration. appeared as if from nowhere to berate our travelling party I was once told people only go to iGB Live to socialise for making too much noise. and sunbathe; it was perhaps not this extreme in reality, On a more positive note, Chin Chin, followed by Escape but there was definitely a friendly vibe to all our dealings Amsterdam, kept some conference-goers up until the early at the RAI. hours of the morning – and others even longer – without any The conference was unquestionably one of the high neighbourly nagging. Trafficology knows for a fact certain points of my 2019 gaming calendar. Until next year CEOs had a good time. Amsterdam, ik hoop dat we elkaar weer ontmoeten. Back on the professional side of things, I was fortunate to attend a couple of decent affiliate panels at Conference Room 1. There was analysis on how affiliates can compete in both the UK and US markets, while there were various other insightful-looking conferences I would have attended were "Although deals will be hammered I not already in meetings at exhibitor stands. I’m reminded here of a Play Hard interviewee wishing they could clone themselves at affiliate events, ending up in more than one out and partnerships formed off place at a time. Conference Room 1 did suffer a bit from background noise, the back of the conference, it’s with it being much easier to hear the B2B conferences taking place over at Counsel and Boardroom. That may have been the intangibles which matter most something the affiliate panels lacked, as there was noticeably less input from an audience which could have been engaged a tad more. at an event like this one" For any small niggles however, my overall iGB Live experience was distinctly positive. So much so in fact, Cover Feature - offshore affiliates Keeping everything onshore Tim Poole looks into the practice of promoting offshore bookmakers and how the affiliate market can combat this
For the average bettor, whether in Sweden, the US or anywhere else in the world, there might not be a difference between an offshore or regulated operator. A customer sees a casino’s free spins or a sportsbook’s welcome bonus and chooses whichever brand suits them best. In many cases, the player won’t know they are doing anything wrong. But that is far from the case for affiliates, who cannot use incognisance as their defence. An affiliate directing a player to an unlicensed operator is an affiliate doing so with full knowledge of the illegality behind their decision. Rules and restrictions are flaunted and, while the player may still be none the wiser, it is an affiliate’s duty to not include links to unauthorised brands on its website, social media or marketing campaigns. The promotion of offshore bookmakers however, is hardly on the wane. In October, broadcaster Fox Sports (an investor in regulated-market operator DraftKings) could be seen brazenly promoting offshore odds on US television. As recently as January, US-facing OddsShark was punished by the New Jersey Division of Gaming Enforcement for Better Collective CEO and Co-founder Jesper Søgaard is keen advertising unlicensed operators; it was made no longer to highlight the work of affiliates making strides in the right accessible by users with IP addresses in the Garden State. direction. At the same time, the executive is aware the ill The practice is also rampant in the Netherlands, where – deeds of certain affiliates will “negate” any such progress although it has now legalised digital gaming – no legal online and “discredit” the sector. market is expected to exist until at least 2021, due to the He says: “Affiliates that promote offshore operators length of the licensing process. Still, the Dutch regulator undoubtedly affect the reputation of the overall industry recently announced the results of its examination of 44 different negatively, as these actions looking for short-term gains websites. No less than 26 of these advertised online gambling discredit the sector. Gambling is a topic media can easily firms and only 20 stopped promoting illegal bookmakers once publish bad press around. In some cases, it is well-deserved, the regulator made them aware of its findings. like when affiliates promote offshore operators, as this In markets where a mature legal sector already exists though, ultimately results in a less safe environment for online bettors. affiliates working with offshore operators is arguably even more “However, we know there are many players in our industry harmful, as it provides a direct rejection of the opportunity to working hard to professionalise online gaming. The promotion work with good actors. Despite the obvious benefits of a legal, of offshore bookmakers risks negating these efforts and the regulated market, you don’t need to look far to see offshore reputation it can foster will cause a long-term hurdle for the promotion in practice. Speaking to Trafficology on the issue, industry as a whole.” “The best way for a country to tackle this and ensure market overview is to develop sound regulation, with high social responsibility standards, and a commercially viable licensing and taxation plan. This is what is happening in Brazil, where we are very pleased to see regulators entering this path. This ultimately creates a safer environment for the Brazilian betting audience and secures steady market growth.” A unified voice But there is only so much a regulator can do. Of the examples used earlier, New Jersey boasts a competitive regulated market, yet still suffers the marketing of offshore gambling companies. While the Netherlands is in the process of launching its online gaming market too, it will continue to suffer from the advertising of illegal operators if affiliates themselves do not take note. Actions taken by Better Collective and other reputable affiliates have certainly helped the sector’s cause recently, but Søgaard knows the industry needs a unified voice. He says: “A concrete example of our dedication to social responsibility is the formation of the organisation, Responsible Affiliates in Gambling (RAiG), which we co-founded with Racing Post and Oddschecker, to strengthen the affiliate sector as a whole. Jesper Søgaard “We see a need for affiliates to get together to form a unified responsible approach and provide affiliates the opportunity to talk with one voice, which is more powerful than what individuals can do by themselves. This is one way the industry At the heart of this issue is player protection. Licensed can move forward to improve standards.” operators are bound by regulators to offer players basic protection and fairness, such as responsible gambling measures, A short-term mentality timely payouts (and payouts in the first place, for that matter), In the end, compliance and the application of best practice as well as fair odds. If they don’t, regulators can punish them will always come down to willingness. If an affiliate publicly as they deem necessary. acknowledges the importance of regulated markets while Unlicensed operators are not subject to the same scrutiny. travelling from conference to conference, then gladly works Their revenue cannot be taxed, stripping the relevant jurisdiction with an unlicensed operator upon their return to the office, of one of the strongest upsides of having a gambling market. As the issue won’t go away anytime soon. Equally, if an affiliate the US gaming market grows, the American Gaming Association values a short-term mentality over long-term gain, there has championed the societal advantages which stem from is little to be done to change their mindset. Others in the sizeable tax revenue. Gambling critics have a much stronger sector will only suffer as a result. case if these benefits cannot be realised. Actions speak louder than words of course, and RAiG is a case study in affiliates moving forward responsibly. But that The role of the regulator willingness needs to filter down to affiliates of all sizes. They It is on this note Søgaard places a relative amount of do not necessarily have to form or join trade bodies; they responsibility on lawmakers and regulators themselves. simply have to adopt a responsible culture. With the right regulation in place, affiliates will be pushed After all, without that culture, any affiliate looking towards towards the right practices by the will of the market. future M & A will sacrifice the chance of investment from Drawing on a historic example from Europe, the Better companies who prioritise business in regulated markets. Collective CEO says: “With more sound regulation being No action comes without consequence and inaction can implemented in various markets, it becomes riskier for be as harmful as purposely making the wrong choice. affiliates to act unethically. This will create a natural push for So Trafficology is calling to all affiliates. Will you stand up and affiliates to only operate within the regulated playing field. be counted? Can you guarantee you – and your partners – won’t “We can draw similarities between the promotion of offshore search for shortcuts and keep looking to make a quick buck? bookmakers to affiliates who bypassed marketing regulations in Europe to profit in the short run. This activity resulted in much stricter enforcement of operator-affiliate partnerships; many partnerships were ended because of it. If affiliates want "What you can see globally is that, to last in the long run, they must act according to regulation, otherwise they risk harming an overall ecosystem that stands to benefit stakeholders, including operators, affiliates and in jurisdictions lacking clear and bettors themselves.” Brazil, a country analysed in-depth in the June edition of balanced regulation on gambling, Trafficology, is currently following this example, with recent legislation beginning the process of opening up its online sports a grey market springs up" betting market. This kind of policy is effective and proactive from the regulator’s side, according to Søgaard. “What you can - jesper Søgaard see globally is that, in jurisdictions lacking clear and balanced regulation on gambling, a grey market springs up,” he explains. video
Is video the next step for affiliates? Matthew Enderby looks into the capability of video and asks if affiliates are using it to its full potential
During a rare foray into baking, I needed to learn completely exploiting the potential in video and how to separate an egg’s yolk from its white. Cracking associated platforms. the shell and transferring the yolk to and from each Communication through video is becoming more half, as the recipe encouraged, seemed far too intricate of an expected medium. Think of any consumer-facing for my clumsy fingers. I needed to find a better way. aspects of industries, and videos are everywhere. It’s I went online and Google quickly linked me to YouTube, moved well beyond additional advertising to a more where I saw a one-minute video that solved this interactive and targeted realm. problem forever. In an era where our attention spans are shrinking, It instructed me to first crack the egg into a bowl, video becomes more powerful. The auto-play function and then squeeze an empty plastic water bottle to suck is responsible for holding browsers’ focus on social the yolk from the white. It was quick, easy and clean, media channels. This is the same from YouTube but to be honest, I can’t say it improved my cooking. to Facebook. From there, YouTube tutorials were my go-to solution The video audience is already waiting online. Let’s for any tricky task. Instead of reading a manual or pouring take a closer look at YouTube; the biggest provider through web pages, I would watch a one-to-two minute of videos. It is the second-largest search engine after video that provided me with an effective solution. Just Google, with 300 hours of video uploaded every type ‘How to’ into the platform’s search window and minute and five billion watched every day. be amazed at how much easier life will become. A quick search on YouTube, asking for the best With the instructional capability to hook and educate online casino, prompts a long list of responses. These an audience, it comes as a surprise affiliates are not videos are not just sitting in the background; they are With its own channel, Lucky Street could upload videos showing players redeeming the bonuses it offers. These videos can also be easily embedded into websites and provide more colour and emotion to what is otherwise a long list of operators, all clamouring for attention with the same voice. The YouTube Partner Programme allows channels to link to external websites, so long as they meet YouTube’s community guidelines. So how would the format work? Setting up a channel on YouTube takes minutes. From there, affiliates create their videos and upload. Let’s say affiliate X is commenting on sportsbooks to use for bets on golf. A video could have an actor or recognised figure on screen, scrolling through the options and bonuses available and deciding which one to go with. Alternatively, for a cheaper approach, a voiceover will work. The whole video could be put together without a single camera being used. The video, whatever the format, should be short and snappy. This will help players move through content and keep them engaged. Of course, this new stream of content is not without its own challenges. The cost of expanding an affiliate’s offering to include video will be considerable and might not be worth it to all companies. Arranging cameras, sound equipment and editing software can be done on a budget, but no matter how careful affiliates are with costs, those associated with video will always be higher than having an article written. In this article, it does feel like I’ve sung the praises accumulating views; some of them in their hundreds of of a medium which could take over from text-based thousands. But most of them lack the professional touch communication - an odd task for a writer. But it is essential serious affiliates can bring. They are often uploaded to for any communicator today, from journalists to affiliates, personal accounts of tipsters. to adopt a multimedia approach. When opening brands What makes video so engaging is it has the ability to up to the potential behind video, businesses will find a provide a live demonstration of how an online casino whole new wave of content possible, and more of an or sportsbook experience will play out. It can provide a audience waiting to sign up. real-time run-through of what a slot will look like, for example, and those playing the games go through the emotions of winning and losing. This gives the consumer an instant connection to the operator and affiliate. To see a solution in action, "The cost of expanding an be it a sportsbook, poker tournament or slot game, provides players with a feel of the product. As a result, affiliate’s offering to include they will sign up to a specific operator with more confidence than they would have had in the past, having video will be considerable and only read a review. Connectivity concerns should be cast aside. Of course there will always be some dead spots or areas where might not be worth it to all data use is restricted due to the volume of users present, but wifi is widespread. With a mini-computer in almost companies. Arranging cameras, everyone’s pockets, players are always seconds away from going online and watching a video. sound equipment and editing Better Collective has a YouTube channel which appears to function as a B2B operation. This explains the low software can be done on a budget, number of views it has picked up. On its channel, Better Collective offers descriptions of its brands, financial but no matter how careful affiliates reports and targets the group has set out. While this is all useful for people and organisations within the industry, it has little appeal to an average gambler. are with costs, those associated What would be more beneficial to the business are individual channels dedicated to each brand. Take Lucky with video will always be higher Street for example. Better Collective has a 30-second video explaining what Lucky Street does and a link to than having an article written" the website beneath it. While there is nothing wrong with having this, it does little to make the affiliate shine. AFFILIATES COME IN ALL SHAPES & SIZES
REGISTER YOUR BRAND TODAY www.affiliate.kitchen ONLINE GAMING MISTAKES Avoiding common mistakes in online gaming Online gaming consultant Kate Romanenko points out several areas for improvement in B2B online gaming companies
Online gaming has transformed into an intense arena for With the ongoing challenge of gaining new customers companies to fight for affiliates, new depositors, player and keeping the existing users and clients on board, many loyalty and so on. But it seems as if while engaged in companies make an effort to stand out by introducing conducting these ongoing efforts, what we have missed innovations; the most popular of which are blockchain is the actual purpose of these actions - growing our business. and crypto products. In the case of B2B operations, the purpose is to grow the businesses of our clients. Innovation In B2C, online casinos and sportsbooks fight for traffic A very important point here is that innovation is not for and hand over all registered accounts to their CRM teams, everyone and that’s okay - just accept it. You may not have a just to allow the acquisition teams to go back and focus on mystifying talent to predict and build what your clients will use signing new partnerships and launching new campaigns. and love, but you must have other qualities in place. You may The issue I would like to address here is precisely this have superior customer support or an excellent loyalty program handover process - as done within B2B companies between and rewards, or maybe you are a 20+-year-old brand and have sales and account management. It seems simple and delivered the games that people love playing. Every company automatic, but this is very problematic sometimes. We is exclusive and instead of running after the industry trends need to pay more attention to the losses and potential just for the sake of running, have a proper look at your own gaps we may experience along the way. Another issue solutions and realise what your differentiation point is. Once we will go through is innovation as a means of marketing. you do that, keep developing it and the success will come. When it comes to AI, I suggest we do not look at it as an innovation anymore; it’s a new technology that occurred over time and may serve for any business right now. Let’s say in B2C operations - why don’t you put it into reporting for predictions, or monitoring of the unusual behaviour on your website, or payment activity and errors? In fact, most businesses have already been doing this for a while. Another way operators should use AI is within customer support. This is not just a gaming issue. There are so many unfortunate examples of various bots that were implemented to make the user journey easier and at the same time to help optimise the workload by decreasing the manual work of online agents. I have not seen one good example of this and have not heard of any satisfactory feedback from people who have chatted with the bot. It often doesn't make things easier when you come with a specific issue that you can describe in two sentences, instead of clicking through 10 steps. Recently though, I ran into a good example of using AI within customer support. The company, called Sinitic, has developed an AI algorithm for multi-language support teams (mainly Asian for now) that doesn’t just serve as an FAQ, but also supports mixed-language conversations. I did hear some good feedback about this one, but I’m kate romanenko sure it depends on the business model and the volumes. The bigger the volumes, the more trained and smart your AI software will be. Obviously, it’s not just about the CEO and similar roles; Handover it may be your subordinates as well. This problem may From my own experience of partnering with different not be addressed, because the current talent is also companies in the industry, I can say there is something enthusiastic about the prosperity and doesn’t recognise we could improve about the handover in B2B. When you they will quickly burn out. buy something, you feel so wanted and so welcome that Business is a live body and if one part grows, you need you start losing touch with the ground. But later, when it to provide support on the other side. You have all the comes to paperwork and ongoing communication, a little means and authority to do that. problem sometimes occurs. I don't mean late responses It’s also still current for some companies that the best (we’ve all been there). In fact, I’m speaking of the lack of not talent and, most importantly, the right talent for you, is only efficiency, but also lack of knowledge and expertise. not just there for money. Such employees may often not This can happen when companies are scaling too fast and, stand out and not raise salary or promotion discussions usually, this is a good thing overall. More new clients are at all, because they are gladly busy with what they do and on board, new tools and features are released and numbers that’s their source of happiness. are growing. We should not celebrate this forever though. In the meantime, you may have 80% of the staff who Get grounded and make sure you are able to keep up like and respect you no more than any other paying boss. with this success. This again brings us to the client zone. That’s another call of mine to the CEOs - you should force If you see your numbers growing - in analytics or revenue yourself to dedicate the time to speak to your employees. reports - talk to your HR and team managers to make sure If you are in a C-level role, you should recognise from a you have enough resources to cover these volumes and conversation how truthful and loyal to your company each keep your clients happy. employee is. Just pay additional attention to those 'stars' Listening to business owners and other people in the and maybe you even need to push their boundaries a bit executive roles made me pay additional attention to that, and and see if they can be of even more value to your business. I’m calling to these people right now. When a business grows, For those CEOs who just want to believe they see 'a star' it either hires slowly or doesn’t even rush to hire new talent. and irreplaceable person in front of them, make an effort That piece of negligence may happen for different reasons: and force yourself to answer honestly if the person is really that great or if it’s just you who wants to believe it that much. • You may be busy with the next priorities on your list that have been waiting for a while, so you just switch your attention and don’t consider that success needs additional efforts. That is why we call it success, right? “I have not seen one good example of • You may think if your people have managed to get there and keep it running without additional resources, chatbots and have not heard of any why would you think of any changes like restructuring, additional roles and hiring? satisfactory feedback from people • Nobody may tell you they struggle or ask for help and that’s why you may miss the sense of urgency while, again, being who have chatted with the bot” busy with your many other responsibilities and headaches. NOT ALL AFFILIATE PROGRAMS ARE THE SAME
GRAB A GREAT DEAL www.affiliate.kitchen esports engagement How to engage with esports bettors
UltraPlay’s Esports Head Trader, Dragomir Ivanov, discusses the need for esports suppliers to continually innovate their offering
operators fail to offer some of the more niche esports tournaments and titles, at least the golden trio in esports betting - CS:GO, Dota 2 and League of Legends - should be provided. Not all tournaments attract a lot of bettors, but with the right approach, players will know coverage is constantly expanding. For the low-tier events, there is often no information, but we try to find the best source and develop connections with the organisers. Thelow-tier events keep the bettors' attention during the time between big events. Live betting on esports was once considered unreliable and risky. It takes a lot of knowledge and experience to grasp the trends and transform them into a profitable business; not only because there are multiple variables, but also because the dynamics are much bigger than in regular sports. User Experience Diversified markets are at the core of offering an ultimate esports betting experience. By constantly adding new and exciting opportunities for players to place their bets on, esports betting brands will develop a strong bond with their community of esports fans. Esports has grown as an entertainment phenomenon, with around 400 million enthusiasts and occasional Data viewers around the world. The 2018 League of Legends Most people who are interested in esports watch live World Championship attracted more than 74 million streams of a favourite professional player or a tournament viewers. Meanwhile, The International 2019, the annual channel where the matches are streamed. Those kinds of Dota 2 world championship, gathered more than 50 million channels use ads for deposit promotions or a live odds viewers, and this year’s prize pool broke an esports record widget. Esports rules are heavily impacted by the upgrades by surpassing $30m. A recent report by Newzoo suggests of the game itself, which makes it very dynamic and exciting the esports industry could be worth $1.7bn by 2021, and to watch and bet on. From a trading prospective, those kinds that will surely result in an increase in interest from a of changes require in-depth knowledge and experience to betting perspective. manage and provide the best odds to our clients. Betting on esports was a logical step a few years ago that we thought would interest the growing number of viewers and fans of esports worldwide. We started offering esports pre-match and live odds. By allowing people to bet on a specific team or a player they think will win the "Not all tournaments attract a lot particular tournament or match, we started and enlarged a very profitable gambling vertical. of bettors, but with the right Coverage approach, players will know A few years ago, esports was an exclusive gambling vertical to be present on websites. Now, nearly all the coverage is constantly expanding" leading sportsbooks and online casinos have included some esports betting options. While some of these play hard PLAY HARD Tom Wade, Co-Founder and Lead Developer at SickOdds, talks to Traffi cology about late-night gaming, chilli con carne and aliens
Can you name a movie snobby. But there’s got to be something out there, or TV show title that somewhere. We can’t be the peak of life. reflects your life? I would absolutely love to Are you the type to be an early riser or be up all night? say Silicon Valley. I love the I am definitely not an early riser; it was a stretch to get up thought of it as a TV show; the idea for this call. I’ve been very fortunate to work remotely for of banding together with a few people the past two or three years. It’s given me the opportunity and creating something fantastic as a start-up. We’re all socially to wake up at five-to-nine, jump on the laptop and get on awkward at SickOdds, just like in the show. It’s worryingly accurate. Slack. I’m much more focused on being a night owl. I play a lot of video games, and a lot is an understatement. What was the worst job you’ve had? Once my wife’s gone to bed, I’ll play until one or two in the Unfortunately, there’s been a couple. For one of my first jobs, morning and then rinse and repeat. I worked in a clothing store. I was 16 and it was a part-time job on the weekends. I worked there through the summer. The If you got to assume the role of any influential person for a day, problem was I originally worked in men's wear and then moved who would it be? into women’s wear. A 16-year-old boy does not have the most As I’m an esports fanboy, there’s a chap down in London called in-depth knowledge of women’s clothes and fashion. So that Sam Matthews; he started up the esports team Fnatic. I’ve got was a very long summer. a lot of respect for what they’ve done. I’ve also pretty much single-handedly funded their entire organisation from the Which single piece of technology would change society the amount of merchandise that I’ve bought. most if it was removed from our lives? On the broad scale – if anything around the internet got removed, What meal do you enjoy cooking the most? people of all ages would just drop and dissolve into dust. No more Chilli con carne, through and through. It’s dead simple; I’m not Netflix, Facebook or Skype. one of those fancy people that cook using the actual ingredients. To take a more intricate level, I’m going to go really geeky now For me, it’s a jar of sauce, a pack of mince and it just tastes fantastic. and say anything around the Turing Test and the different logic I'll use a few herbs and spices for when I’m feeling a little bit spicy. gates and technology that Alan Turing brought. He was quite It’s a simple meal and reminds me of a home-cooked meal from a pivotal part of the technology movement. We wouldn’t have when I was younger. language processors or the ability to do a lot of the things we do in AI. We would find that a lot of the machinery we have You have a week off work and all associated costs covered; would be a lot dumber and slower. where would you travel to? I generally don’t travel too much when I’ve got holiday. I’m an With all this talk about people planning to storm Area 51, absolute recluse and I just end up playing games at home. I have to ask if you think aliens are real. If I was to go anywhere, it would probably be Japan. It’s always I love to think so. With the 50 million-odd galaxies and been a culture I adore. There’s the technology side, but also the planets and infinite space, it would be very small-minded outskirts with the pink blossoms. It’s just a beautiful place, but of me to think we were the only people out there. If there also an expensive place to get to. There’s a Japan travel fund are aliens, the fact they haven’t come and introduced growing in the background. Plus, because I’m 6ft 3", I’d have themselves means they are probably rude and a little bit no problems seeing everything.
Trafficology is brought to you every month by the Gambling Insider team at Players Publishing. For all editorial enquiries please contact us at [email protected], and for advertising enquiries please contact Business Development Director, Deepak Malkani, at sales@ gamblinginsider.com. We would like to thank the following contributors to this issue: Dragomir Ivanov, Kate Romanenko, Jesper Søgaard, Tom Wade and Casino City Press. “You should never underestimate the predictability of stupidity" - Bullet Tooth Tony (Snatch). 2018 Players Publishing Limited, All Rights Reserved