Blue Moose Consulting Newsletter

Volume 9, No. 3 • March 2012

Talking Business: Celebrating Women’s History Month arch is National Nutrition We should start to record, write balancing, but I still have to make the Month, and I hope that about and capture the stories of the unfair conclusion that in this business, you are smartly using this women in our Natural Foods Industry, women are the workers whom I have Mtheme to influence your because women have most certainly been able to depend upon the most! community to care for their health by contributed at least one-half of all the Then there are the companies that caring more about the topic of nutrition. success of the way we have made the we represent. In the order in which we Happy March Nutrition Month to you world naturally more healthy. joined forces with these fine all: may we all pay closer attention to For me, I have to thank many good organizations, we have: Sara Katz, our health! natural women who taught and guided co-Founder and co-Owner of Herb March is a month of great promise. me. I go back to my College girlfriend, Pharm; Lindy Doby, Director and The weather will start to pass from the Melanie, for whom I went into my first Formulator of Well in Hand Action cold of Winter to the beauty and health food store to find a natural cake Remedies®; Marge Roberts RN, MSHP, warmth of Spring. This March is also mix in 1978. I thank Linda Chmiel who DAHom, President/CEO of Newton the month of promise as we hope that ran the first health food store I ever Labs, Inc.; Karen Masterson Koch, CN., our natural products economy continues worked in—The “P” Street Store—in President of Aloe Life International; to inch towards prosperity—and that 1981, and to whom I will always be Elizabeth Bezzerides RN, Vice President local businesses will grow and further indebted for what her team taught me of Aromaland; Clelia Angelon, benefit our communities and our own about merchandising perfection. Next, I President and Founder of Surya Brasil; businesses. The hard work of thank the best person I ever worked for, Lisa Lent of Vitalah Founder and generations of good people built our Peggy Kleysteuber, who was more like Creator of Oxylent; Nova Carrington, industry to this point, and we must give an older-sister and teacher and who led Co-Founder and CEO of Goddess thanks as we now strive to take the by example through macrobiotics and Garden and Angelique Saffle, President world of natural health to even greater bulk food and adjusting prices and Founder of Bodyceuticals. heights of influence and success. downward to get the people food at a WOW. Women have certainly taken In that spirit, I dedicate this issue of better price. charge of their fair share of creating the BMC newsletter to an equally Inadvertently, I had the amazing continued on page 2 important March monthly celebration: good fortune to work briefly with two Women’s History Month. The first sixty-plus year old Chinese TCM BMC Expo West national Women’s Day was observed in Medical Doctors who tried to teach me booth schedule America 1909; and in Sonoma County, their world of herbs despite the CA in 1978 the Commission on the limitations of our language differences, Bluebonnet Nutrition® 1210 Status of Women initiated a “Women’s while I apprenticed at the Green Cross. Herb Pharm® 1453 History Week.” In 1980, President The people whom I worked for that I Nordic Naturals® 1820 Jimmy Carter issued a Presidential respected the most in my 18 years of Aloe Life™ International 1374 Proclamation, and then-Maryland health food retail were the woman Essential Formulas, Inc. 1724 Representative Barbara Mikulski (D) owners. Which brings me to the Himalaya Herbal HealthCare™ 1760 and Senator Orrin Hatch (R) category I would like to honor today, Sovereign Silver™ 1957 co-sponsored a Congressional the Natural Foods Woman ® Science 1858 Resolution for National Women’s Entrepreneur. History Week in 1981. Congress This brokerage, BMC, was Surya Brasil 3504 declared March as National History interestingly-enough, a women-only Vitalah™/Oxylent 1988 ® Month in perpetuity in 1987. I, for one, staff until just recently. For over two Bass Brushes 4132 could not be happier. Women, indeed, years, we had twelve female salespeople Juvo™ Inc. 1863 are wonderful! on the team. Adding two men to the Goddess Garden 3508 sales and management mix may be Bodyceuticals 3708 National Women’s History Month continued from page 1 Women Heroines for Health Sara Katz, co-Founder and co-Owner of Herb Pharm Herb Pharm www.herb-pharm.com health in America today! We will have Lindy Doby, Director and Formulator of Well in Hand Action Remedies® to get pictures of these great women Well-in-Hand • www.wellinhand.com and make this Month a profile again in Marge Roberts RN, MSHP, DAHom, President/CEO of Newton Labs, Inc. some future issue of the BMC Newton Homeopathics • www.newtonlabs.net newsletter. This collection of Karen Masterson Koch C. N., President of Aloe Life International visionaries, entrepreneurs and dedicated Aloe Life International • www.aloelife.com healers is a fair representation of the Elizabeth Bezzerides RN, Vice President of Aromaland many women who have helped our Aroma Land • www.aromaland.com industry change the world for the Clelia Angelon, President and Founder of Surya Brasil better. Surya Brasil • www.suryabrasil.com So, let’s look at the snapshots of Lisa Lent of Vitalah Founder and Creator of Oxylent these great leaders, a quick snippet of Vitalah™/Oxylent • www.vitalah.com something you may or may not know Nova Carrington, Co-Founder and CEO of Goddess Garden about a major driving force in the Goddess Garden • http://naturalsuncare.com companies that you promote every day. Angelique Saffle, President and Founder of Bodyceuticals Sara Katz literally exemplifies all Bodyceuticals • www.calendulaskincare.com the good heart energy that many of us fondly remember the optimistic days of the 60s and 70s. If plants transmitted Linda thought “big” years ago when she true to their credo: always safe, always magical powers, Sara shines some of purchased a Lynchburg, VA-area effective! that when she smiles. Sara and Herbal manufacturing facility that would be I often say that when you first meet Ed Smith created a company based the envy of many larger companies. As Karen Masterson you almost feel like upon excellence that has remained one Linda grows her business, you know she is too sweet and kind to be true. of the most respected manufacturers in that the finished products are fully well Karen has an angelic personality, and any category in the natural foods in hand. you can literally feel her care when you industry today. As Ed became the dean I am always thankful to Marge speak to her. But behind that gentle of the all-stars who helped create the Roberts for taking the baton from spirit is the sharp mind of a good American Herbal Renaissance, it was Dr. Luc Chaltin and keeping his scientist and a devoted business- Sara who was the perfect partner to incomparable products alive and woman. Karen is also an unrepentant make sure vision became reality. Sara available to the world. When Dr. Luc aloe-holic. I often try to go back in time grew up a happy Florida girl who passed in 2008, he had already begun when this Clinical Nutritionist was migrated to the Pacific Northwest the process of passing his company on working in the renowned Southern- following the energies of a movement to another generation. Marge met Luc California healing arts center, the that believed there could be a better as they worked together protecting our Livingston Clinic, and she had way…and she never compromised to industry as they both pressed the skepticism about aloe’s power so she make it happen. Sara should also be Georgia Legislature as members of the turned her scientific method to prove honored for her guiding spirit in the State CAMA (Complementary- that aloe was not worthwhile. Instead, United Plant Savers. I know that Sara Alternative Medical Association of she came to accept that aloe vera— would say, please go to www. Georgia). Dr Luc brought some especially a whole leaf and organic aloe unitedplantsavers.org and get involved! amazing remedies to market, and vera—was actually a miracle plant and To know Linda Doby is to love her. Marge used her Nursing Administrative decided to start a family-owned and As with all people who have taken the skills to make sure that Newton run business. time to listen to and learn from our Homeopathics would continue into the Aloe Life International is now a herbal teachers, Linda has a sharp future. It was Marge’s wise oversight large and successful national aloe creative mind and a clever sense of that made sure that Newton Labs was powerhouse. Karen is a true health humor. Never a dull moment around always one step ahead of the recent educator. It is difficult to take her Linda as she is always creating. Linda FDA rule changes that affected all conversations off that pursuit. You made most of the original Epic Herbal homeopathic manufacturers. Marge should investigate sponsoring Karen’s Medicinals—the line of products that began studying with Dr Luc in 1996 successful nationally-syndicated weekly she herself handcrafted for her children and she is fluent in the products, and radio show, “Forever Young Radio as they were growing. Linda also home- also has great expertise with remedies Show”. Karen is also an author again, schooled her family, and they all for animals small and large. having just finished her latest book, benefitted from her being at home to With Marge’s impeccable guidance, “Beyond Gluten Intolerance” teach as well as to create some very Newton Homeopathics will always hold effective and very natural topicals. continued on page 6

2 Blue Moose Consulting Newsletter Spring is here Bluebonnet Champions your Remember the popularity of the newly-named new Sports Nutrition Section Pollen Defense™ Compound Finally a product with trustworthy raw materials, that won’t be (last year’s highly-sought-after Eyebright-Nettle Compound) sold at dramatic discounts on the internet: a product that sports Effective enough for an endcap!! enthusiasts will seek out, in your store. ~~~~~~~~ The Bluebonnet Sports Nutrition line ® EXPO WEST SPECIAL 20% OFF expands with Extreme Edge Buy-in dates: March 5 through March 16th THREE professional-strength formulas deliver explosive power ~~~~~~~~ naturally – stacking all the synergistic ingredients that bodybuilders require to recharge, refuel and recover before + after workouts. NEW Liquid Extracts These products earned the NSF-Certified-for-Sport® seal. Anxiety Soother™ Compound ® Intestinal Tract Defense™ Compound Extreme Edge it’s a cut above the competition ~~~~~~~~ 20% off opening discounts* Extreme Edge 12 new SKUs, Create your own Floor Display PRE Workout: Savage Lemon, Vigorous Grape 48 pieces 25% OFF CARBO Load: Tenacious Orange, Bustin Mix 'n Match from the Eight (8) NEW Herb Pharm Capsules including 8-pak trail sizes • Eleuthro • Maca • Goldenseal • Rhodiola POST Workout: Vicious , Atomic Chocolate • Kava •Saw Palmetto • Milk Thistle • Super Echinacea including 8-PAK trail sizes ~~~~~~~~~~~~~~~~~~~~~~~ Free excellent downloadable pictures of herbs: find Blue Cohosh, Cramp Bark, Wood Betony, Celandine, St. Johnswort, Wild Cherry, Echinacea Field. Carl Germano signs his new book, "The Mislead Athlete" both Excellent for marketing outreach at www.herb-pharm.com/photos.html Friday/Saturday at Bluebonnet booth 1210 Expo Booth #1453 Expo Booth #1210 Not represented by BMC in NJ Not represented by BMC in NJ, SC * not to be combined with any other discounts

March & April Two-month Promo March Promotions 20% OFF DHA 1000 60 ct #1745 15% OFF mix & match EPA 60 + 120 ct #1750 + 2750 Herbal Formulas + Pure Herbs for Children’s DHA 180 ct #1720 Cleanse, Digest & Detox Complete Omega 3,6,9 16 oz #2774 • DermaCare®^ 120 Vcaps • LiverCare®^ 90 + 180 Vcaps • HemoCare®^ 120 Vcaps • UriCare®^ 120 + 240 Vcaps Complete Omega 3,6,9 with D 120 ct #2778 • Trikatu^* 60 caplets • Triphala^* 60 caplets Arctic D Cod Liver Oil Lemon 16 oz #58781 ^ Gluten-free * USDA-Organic Certified Arctic D Cod Liver Oil Orange 8 oz #54783 Organique by Himalaya® Omega 3,6,9 Jr. 4 oz #1776 • Nourishing Night Cream • Neem & Turmeric Face Wash Ultimate omega Fish Gels 60 ct #1797 • Nourishing Face Lotion • Hydrating Face Wash • Invigorating Face Wash • Walnut & Wood Apple Face Scrub Vitamin D3 120 ct #1600 Ask about the timely, special stock-up sale on Ask your BMC rep for a Limited Time Offer for a Guggul and Triphala!! What’s Essential endcap campaign! Himalaya’s new Ad campaign kicks in starting March with ~~~~~~~~~~~~~~~~~~~~~ new advertisements: Ask your BMC on how you can capitalize on Expo Attendee Rewards these new, exciting ads to bring in the new customer for: Ashwagandha [this is what Energy Looks Like]; StressCare [don’t be part of the statistic]; • Trade show discounts for attendees who get order form at booth LiverCare [Our Science. Your Liver] • Visit the Booth and tell us your What’s Essential story ~~~~~~~~~~~~~~~~~~~~ and enter to win an iPad 2 Organique by Himalaya is awarded the NPA Natural Standard • $1 of every bottle orders at Expo benefits Healthy Child Healthy Seal on all 20 bodycare products. The NPA Natural Standard Seal is World awarded by the Natural Products Association, the nation’s largest & • Orders placed automatically entered to win a free 48-bottle display oldest non-profit organization dedicated to the natural products industry. • Attend the presentation by Dr Michael Lewis, MD, MPH, MBA, ~~~~~~~~~~~~~~~~~~~~ FACPM “Paradigm Shift in Omega-3s” and receive an Visit the Himalaya booth, say hello and do good! For every badge scanned, additional 5% discount Himalaya Herbal HealthCare will donate $5 to Vitamin Angels Expo Booth #1820 Expo Booth # 1760 Not represented by BMC in NJ, SC

3 Volume 9, Number 3 • March 2012 March National Nutrition Month Probiotics role in nutrient Raw food products. When you are thinking absorption Therapeutic-value with The SAD (Standard American Diet) has Certified USDA-Organic led to the intestines becoming coated with Freeze dried vegetables, Aloe, Think long-chain layers of undigested matter, which affects our body's ability to absorb proper nutrients. grains, , nuts, polysaccharides found in Your digestive tract contains approximately and seaweeds highest concentration in 100 trillion microorganisms or friendly the Whole Leaf bacteria that help to break down + absorb • Juvo Original food while providing the body with needed enzymes; they also remove waste + toxins • Juvo Slim March Promotions from your body. • Juvo Super Food The best probiotics strengthen your colon 15% OFF and digestive tract too. Each person's • Juvo Raw Green mix & match mix of bacteria varies, with interactions between a person & the microorganisms in Protein 24 items his body—and among the microorganisms request “promo” when placing order themselves—being a variable to good health SHOW DEAL and the protection of one's well-being. Their 20% OFF • Detox Formula 16 + 32 oz health is literally your health. • Daily Greens tabs + Show special for Expo West: LINE DRIVE Buy 24 get 2 free powder Buy 36 get 3 free must mention ‘show deal’ Buy 48 get 5 free • Multiple Vitamin & Mineral with order Special applies to same SKU purchases buy in dates March 9–16 • Fiber Mate tabs+ powder only. Effective March 8-14, 2012 Expo Booth # 1724 Expo Booth #1863 Expo Booth #1374

Finest Quality Hair, Body and Skincare Accessories March Promotion Remedy This 10% OFF Cleansing anyone???? Springtime is a Perfect The skin always appreciates a good Direct orders only slough in the Spring Olbas Season Herpa Rescue™ Spray Highest-quality for satisfying results • Olbas Nasal inhaler 2 fl. oz. The Body Brush Collection by Bass® • Olbas Oil Body Wash Foamer: #77 Firm from 100% Natural Bristle • Olbas Lozenge and Olbas Pastille #80-D Vegetable Bristle with • Olbas Cough Syrup Unscented Mystique Detachable Handle ~~~~~~~~ #80 100% Vegetable Bristle Extra Firm EXPO WEST PROMOTION EXPO Special #81-D 100% Natural Bristle Firm buy-in dates through 03.30.12 Detachable Handle 15% OFF LINE # 81 Firm 100% Natural bristle 10% OFF LIne Drive or DRIVE Selection leads to increased sales. 10% OFF Counter DIRECT ORDERS ONLY Offer variety You can feel the difference Displays (direct) March 9-16 or Herpa Rescue™ Treatment contains Expo West Deal 15% OFF Floor Leaf, Calendula, Red for attendees only Clover, Evening Primrose, Bloodroot Displays (direct) 25% OFF and FREE Extracts + pure antiseptic essential shipping ® oils of Tea Tree, Lemon, Thuja & Olbas —a proprietary blend of must turn in orders at the Expo peppermint, wintergreen, , Melissa in an organic apple cider eucalyptus, cajeput and vinegar, vegetable glycerin, and olive Expo Booth #4132 essential oils oil base. Not represented by BMC in NJ, PA

4 Blue Moose Consulting Newsletter The best lip balm for the world One World Lip Balms MARCH 2012 Promotions are this season’s HIT 20% Discount Surya: A Lifestyle in fusing Fair Trade Certified on 6+ of same SKU: Harmony with Nature Sports Injury (N218): Formulated for workout Surya colorations do not contain with USDA Organic recovery + for symptoms associated with lead, ammonia, PPD, parabens, resorcinol, ingredients injury, overexertion & emotional distress. propylene glycol,or synthetic fragrance Nor Motion Sickness (N045): Formulated any peroxide, ethanolamine, PEG-2 or in large 0.25 oz tube from for associated symptoms of the effects 4-chlororesorcinol. 40% recycled materials or the sensation of movement such as Henna Cream: guaranteed to cover dizziness, discomfort, headache, nausea + Gray! disorientation. 15 lush & vibrant colors -Ginger RESTORE Fungus Fighter (N067): Formulated for Expo West Show Special for accounts/ with Tamanu Oil form the South Pacific symptoms associated with ringworm, buyers who stop by the booth and turn in athlete's foot & other fungal conditions of the orders at the show: nails, scalp and skin. 15% on $150 orders Orange- RENEW 20% on $350 orders with the Moroccan secret, Kids Ear Care (F006): Formulated for 25% on $500+ orders Argan Oil symptoms associated with ear conditions such as redness, pain, congestion, hearing Invitation: Surya Brasil invites you to a Lavender Lemon RELAX difficulty, inflammation + irritability. cocktail party to relax, unwind and enjoy ~~~~~~~~~~~~~~~~~ vegan appetizers while also meeting Founder Southing Mediterranean scents and President Clelia Angelon touched by Vanilla Expo Show Discounts Hilton Hotel Anaheim buy in dates for “Show orders” Friday, 3/9, 7–9 PM EXPO WEST LINE DRIVE March 8-14 rsvp: [email protected] 15% OFF for attendees 10% OFF for non-attendees Expo Booth #3504 25% off on all orders Not represented by BMC in NC, SC

Coriolus in the News NIH is now conducting a 7-year study on the Coriolus mushroom. This the only time the U.S. government has ever funded a study on a To support your immune March Specials medicinal mushroom supplement for immune system for all of its needs, health benefits. Note the great significance that choose Sovereign Silver they eventually accepted the fact that for success Line Drive they would have to use a material that was a Bio-Active Silver Hydrosol— Spring & Wellmune hot water extract; as the research has always America ’s #1 selling silver ® confirmed! supplement WGP That is why Mushroom Science will only a match made in health manufacture and distribute hot water extracts, 5 unique attributes provide quality they are the only kind of mushroom supplement no other manufacturer can match: 6 each per SKU 10% backed by the research. • Actively-Charged (Bio-Active) 9 each per SKU 15% March Promotions: Coriolus PSP • Size Matters: ultra-small particle size 400 mg, 90 vegetarian caps 12 each per SKU 20% means greater surface area 28% polysaccharide 4 each = 15% 8 each = 20% • Unprecedented particle size means Expo West Promotion 16 each = 30% optimal utilization and easier elimination 15% off all orders from ~~~~~~~~~~~~~~ • Formulated to be safe for the whole March 8th to March 15th. Expo Show Deals family for Expo West attendees only* • 99.999% Pure -only 2 ingredients: silver http://wellmune.com/ 20% discount for show orders placed + pharmaceutical-grade purified water at the show, leave your name at the booth a Natural Immune Health Ingredient and you can place order later Expo Show Special buy-in dates March 9-16 10% additional discount Non-attendee orders* above the normal quantity discounts 10% discount Line Drive one order buy-in dates Match 9-16 Buy-in dates March 7–14 * not to be combined with other deals Expo Booth #1957

Expo Booth #1858 Not represented by BMC in NC, SC, NJ, eastern PA

5 Volume 9, Number 3 • March 2012 National Women’s History support Vitalah and this exceptional Month continued from page 1 Oxylent product. Clelia Angelon brings her story of inspiration from Brazil. Clelia is an Lisa Lent is also a driven, non-stop international free-spirit and Exciting News!! health educator. Lisa came to natural entrepreneur who married the health when she had to find solutions to • Goddess Garden Sunscreens and Sun philosophy of Ayurveda with the Body Lotions now are Certified Organic her own health issues. While enjoying massive powers of herbal medicine still by QAI. the life of an international flight- being understood from the great • Our natural Sunscreens now have attendant, Lisa came face to face with a rainforests and ecologies of Amazonia. higher Organic Percentages! Our Natural serious illness that caused her to pause Clelia took on a mostly male- Sunscreen, Kid's Natural Sunscreen & and reflect on life’s meaning. From this dominated hair-color industry in Brazil Facial Natural Sunscreens now are 92% crisis, Lisa rose like a phoenix Organic. (where hair color is a way of life), and determined to create superior quality • Baby Sunscreen is even higher, at 95% she courageously rose to the top. But Organic. products that people could take with while Clelia is relentless with her vision • Our Spray Natural Sunscreens now confidence as they found their own for a better world—“A Lifestyle in have a better, sturdier and green spray healing path. Oxylent is the result of a Harmony with Nature”—so is also one top for better spraying performance. dedication to product development that of the most ethical people in the • Our Facial Natural Sunscreen has a is inspiring. As inspiring is the creativity industry. Ethical sourcing is as New & Improved Formula which makes it with which Lisa has worked tirelessly to more sheer. important an issue to her as her get the word out, to properly brand the dedication to animal rights and • Plus we are launching New Sun Body category of exceptional effervescents. Lotions with SPF 15 in three tantalizing vegetarianism. The world of natural aromas, and as all of our other products With all the hurdles involved in hair color has consistently improved by they are chemical-free! Perfect for starting a company, I am amazed how people being willing to dare to be everyday use. Lisa is always smiling and optimistic. better and more natural and cleaner: Show Special That is strong character and a belief in Clelia has already redefined the 20% Off Invoice our industry and the promise of health American marketplace with her henna March 8–11 we believe in: every store needs to creams, and she will do the same with Expo Booth # 3508 her Sapien men’s organic bodycare, and

New items shipping now Say Goodbye to Sugar • Calendula Classic Lip Balm now in a stick Children’s Oxylent has joined Prenatal • Calendula Classic Facial Crème NEW ITEM Oxylent in saying ‘goodbye’ to sugar. Free tester with 4 Crèmes purchased Essential Oils for New formula: same great Expo West Deal ingredients Spring for current customers only “Volume Deals” ~~~~~~~~~ Therapeutic Grade fax, call or email order March 9-11 March Promotion GC/MS tested • 5 or more of any SKU = 5% OFF OXYLENT LINE DRIVE • 10 or more of any SKU = 10% OFF 100% Pure • 15 or more of any SKU = 15% OFF 20% OFF • Eucalyptus Come by the booth for w/18 box minimum • Lemon a FREE gift!! ~~~~~~~~~~~~~~~~ ~~~~~~~~~~ • Geranium Bodycocktail packaging is changing EXPO WEST Promotion • Grapefruit entire selection: old packaging 25% off while supply lasts 20% OFF • Patchouli Body Butters 24 box purchase • Juniper Berry Pink Grapefruit 7 oz 25% off and get 2 free boxes of Children’s • Cypress Unscented 7 oz 30% off Oxylent and be entered to win an Unscented 3 oz 30% off • Revitalizing Note: new BodyCocktails will be in smaller travel- iPOD Nano friendly sizes. the Body Butters will soon come in a New accounts: 20% OFF • Personal Defense 3 oz size only. We’d like to announce our move to a new + free shipping for new accounts office location in beautiful farm country in the + 2 free boxes of Children’s Oxylent Expo Show Specials Snoqualmie Valley: a 2500 sq ft facility on 5 pristine acres. New customer service number: (425) 333-5480. Expo Booth 1988 10% OFF line drive 24 hour order line/fax is the same: (425) 491 8354. buy-in dates March 9-23 Expo Booth #3708 Not represented by BMC in SC

6 Blue Moose Consulting Newsletter her emerging Amazonia Preciosa hair better: for the face, the family and the Ralf Moller. Aromaland has the best and bodycare products. From Brazil to especially for the children. And sources and the best nose in the America, with love. launching now, new Sun Body Lotions business, but it is the feminine energy Nova Carrington started her that are 95% Organic with a 15 SPF. As of Elizabeth that keeps this company journey as a loving mother. When her Nova and team are showing: it can be running. daughter Paige showed sensitivities to done. Coming full circle from the fields of most of the natural products on the Bodycare is a category in our Herb Pharm, we end our tour of market, Mom and Dad decided to go industry that is still being improved women power with Bodyceuticals into action to make products that were upon. So many products…. and so few President and Founder Angelique superlatively safe and clean. Like many exceptional options. I have always been Saffle. The pioneer spirit apparently of the entrepreneurs on this list, the impressed with Aromaland because still resonated in the Pacific Northwest, search lead in many directions before it they make their own products in house, as Oregon and Washington State lead was decided: we can make the cleanest in Sante Fe, New Mexico. Not many us forward with their back-to-the- and most enjoyable sunscreen line ever, companies make their own products basics mentality of growing what you and we will focus on sunscreen for the and not many source their essential oils need. Angelique is a person that whole family. Last year was the critical in-house. The driving force behind everyone in the industry must meet at point. Goddess Garden instantly Aromaland is Elizabeth Bezzerides. A some time. Her kindness and very became the product of choice for all delightful woman and a kind soul, human concern are from another era. I the stores that brought it in. The sales Elizabeth is a whirlwind behind the feel a natural affinity to her, because I were greater than the happiest, scenes of Aromaland, and that feel that we were both born 5-10 years sunniest day ever for the stores who laboratory and manufacturing facility is too late, and that we would have promoted the line. As this year’s always churning out new ideas. If you flourished in Sixties era peace and love. sunscreen season rolls in fast this have never experienced the Aromaland When Angelique touches you with care month, Goddess Garden has improved bodycare products (or looked at their and presence, you know that it is real. upon its own innovation. This year’s prices and margins) then you are Bodyceuticals just graduated to a larger model is more organic, just as sheer, missing something. The real gems of home, and they have secured more non-whitening, non-greasy, vegan, reef- Aromaland are the masterful blends acreage to pursue their biodynamic safe and biodegradable. Now even that are the creations of Master Blender farming. With the sun flower, calendula, as their guide, they are now producing some the most organically- “We Are health food people vetted, sensuously enjoyable and truly Nancy Hennessey – BMC Payroll and Concerned Mom therapeutic bodycare products on the As the senior member of this team called Blue Moose Consulting, I market today. This daughter stays true probably worry about all the big and little things more than anyone. to the Greek of paternal farming I have watched my son, Michael, start this company about a decade and maternal natural foods shopkeeper: ago and although it seems to be growing stronger all the time, I still worry. I would think that with all the hard work, and all the people for Angelique, organic Bodyceuticals who have been hired, that at some point things would get easier. are truly all in the family. Michael says that his goal is to help every store. It seems like And we all are actually in one very that is more work than one person or even one company can do. human natural products family I am happy that he has so many people helping him, though I tell ourselves. The world needs women as him each week that I worry about all these payroll checks that I am writing, and that he had better be putting aside some money for himself. Of course that is the Mom in me half our human caregivers. The natural though. products marketplace is shared equally I can say that some of the things that he has recommended for me have seemed to by both good women and equally good help though. I used to tell him that I would never take pills. I just didn’t like to swallow men. Let us all be appreciative for all things like that. He laughs when he says that he tricked me, and he probably did. The that we have before us, for all the skills first thing that I started taking regularly was CoQ10 from Bluebonnet, which he said would help me with my gums. I told him that was it, but now I take several things a day. that are brought to the task—and let’s I take fish oil pills from Nordic Naturals, and Vitamin D liquid drops from Bluebonnet, always make sure we show appreciation which I put in a little apple juice and take every day. I have to admit that one of the to those who have been our leaders, in things that Michael has me taking which seems to be working as promised is the the past and in the present. ❂ Immune Health Basics product. He said that if I took one of these every day that I would never get sick. I have to say that I am surprised that I have not gotten sick for well over one and a half years since I started taking this. I think it works, and when I am getting Note: The BMC newsletter sale list is low, I let him know. available by the first day of each month I know that we are supposed to tell something personal about ourselves, with the as a one-page faxable form that easily intent to show that all the people involved in this endeavor are part of the category of fits on the wall for quick viewing/ health food people. Well, for me, I am a very proud great-grand-mother for the first decision-making. Want to receive all time. Here is a picture of my beautiful Great-Grandson Michael Fanning. I love my the deals on the great BMC lines this Granddaughter Sarah so much and am so happy for her and her husband Michael via fax early every month? Call Alex and their new family. I only want him to be happy and healthy and strong. His Mom takes Nordic Naturals fish oil and Bluebonnet Vitamin D too, and she is also now Paulson at 503-432-1449 and put in taking Himalaya ImmunoCare. My son Michael is certainly influencing the world. your request now.

7 Volume 9, Number 3 • March 2012 Blue Moose Consulting P.O. Box 557 Falls Church, Va. 22040-0557 got email? If you’d like to receive information by email, send your request to [email protected]

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How to Reach Blue Moose Consulting Call as often as necessary: we want to be of assistance Blue Moose Consulting • Michael Hennessey office: 202-588-8238 • cell: 202-236-3735 • fax: 202-986-9501 [email protected] • www.bluemooseconsulting.com PO Box 557 • Falls Church, VA. 22040-0557 • 3509 Connecticut Ave., NW, # 150 • Washington, DC 20008

Companies represented:

Bluebonnet Nutrition Well-in-Hand: Olbas/Penn Herb Co., Ltd. Surya Brasil Corporation Epic Herbal Medicinals www.olbas.com • pennherb.com www.suryacosmetics.com www.bluebonnetnutrition.com www.wellinhand.com 215-632-6100 877-997-8792 • 718-267-9696 800-580-8866 434-534-6050 • 888-550-7774 orders: 800-523-9971 fax: 718-267-9648 fax: 1-281-240-3535 fax: 434-534-6040 fax: 215-632-7945 Long Island City, NY 11105 Sugar Land, TX 77478 Forest, VA 24551-1200 Philadelphia, PA 19154 Erom, Inc./Juvo Newton Homeopathics Herb Pharm Eco Lips, Inc www.gojuvo.com www.newtonlabs.net www.herb-pharm.com www.ecolips.com 714-562-1515 • 800-448-7256 • 770-922-2644 information: 541-846-6262 Ph: 1-866-326-5477 800-558-Juvo (5886) fax: 1-800-760-5550 orders: 800-348-4372 fax: 1-319-364-3550 fax: 714-562-1516 Conyers, GA 30012 fax: 800-545-7392 Cedar Rapids, IA 52401 Buena Park, CA 90620 Himalaya Herbal Healthcare Williams, OR 97544 Nordic Naturals: Goddess Garden www.himalayausa.com Aloe Life International Pure and Great Tasting www.naturalsuncare.com 800-869-4640 www.aloelife.com Omega OIls 888-445-8725 fax: 800-577-6930 619-258-0145 www.nordicnaturals.com fax: 888-370-2878 Sugar Land, TX 77478 orders: 1-800-414-ALOE (2563) 800-662-2544 • 831-724-6200 Boulder, CO 80301 fax: 831-724-6600 The Hair Doc Company fax: 619-258-1373 Bodyceuticals www.thehairdoccompany.com San Diego, CA 92107 Watsonville, CA 95076 Ph: (425) 333-5480. 800-7 hair doc • 818-882-4247 Essential Formulas, Inc. Natural-Immunogenics Orders and fax: (425) 491 8354. fax: 818-341-3104 www.EssentialFormulas.com Corp./Sovereign Silver Carnation, WA 98014 Chattsworth, CA 91406 972-255-3918 www.natural-immunogenics.com 888-328-8840 • 954-979-0885 Aromaland, Inc. fax: 972-255-6648 Support all the www.aromaland.com Farmers Branch, TX 75234- fax: 954-979-0838 8906 Pompano Beach, FL 33069 lines we represent: 1-800-933-5267 Independence, Quality, Santa Fe, NM 87507 Immune Health Basics Mushroom Science www.mushroomscience.com Strength Vitalah, LLC www.wellmune.com www.vitalah.com www.immunehealthbasics.com 888-283-6583 • 541-344-8753 831-724-6300 651-675-0300 fax: 541-344-3107 fax: 831-761-3648 fax: 651-675-0400 Eugene, OR 97405 Watsonville, CA 95076 Eagan, MN 55121

Opinions expressed in this newsletter are solely those of Blue Moose Consulting. Blue Moose Consulting is not paid for endorsing any products. Editor and writer, Michael Hennessey • Graphics, Theresa Welling • Distribution and webmaster, Terry Gallagher

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