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Using the Pennsylvania Wilds Artisan Trail and Proudly Made in the Pennsylvania Wildstm Brand to Grow Your Business

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Using the Pennsylvania Wilds Artisan Trail and Proudly Made in the Pennsylvania Wildstm Brand to Grow Your Business Using the Pennsylvania Wilds Artisan Trail and Proudly Made in the Pennsylvania WildsTM brand to grow your business 1 www.PaWildsArtisans.com conte nt WELCOME 3 2 ABOUT US 4 s DECLARatION OF PRINCIPLES FOR THE PENNSYLVANIA WILDS 5 BECOME A MEMBER 6 ARTISAN MEMBERSHIP BENEFITS 7 TRAIL SITE MEMBERSHIP BENEFITS 8 REQUIREMENTS 9 YOUR RESPONSIBILITIES 10 JURY PROCESS 12 DEFINITIONS 15 FORMS & LINKS 17 www.PaWildsArtisans.com TO THE PENNSYLVANIA FOR MORE INFORMATION WILDS ARTISAN TRAIL Abbi Peters, Executive Director ECCOTA/PA Wilds Artisan Trail Staff 237 Main Street In a few short years the Pennsylvania Wilds Artisan Trail has become a driving force for Ridgway, PA 15853 grassroots economic development in the Pennsylvania Wilds and a source of inspiration and www.pawildsartisans.com community pride. Our program serves three main groups: the makers of artisan products; the retailers who want to sell high-quality, locally-made products; and the traveling public – the people looking to experience our region and ‘Take home a piece of the Pennsylvania FOLLOW US Wilds.’ We’re finding exciting ways to broaden the scope of the program and make exploring the Artisan Trail even easier. The Artisan Trail’s in on track to build one of rural PA’s largest networks of creative entrepreneurs and help them bring products to market that reflect our region’s natural beauty, bounty and rural FaceBOOK TWITTER PINTEREST INStagRAM traditions, while giving an economic boost to our communities. 3 Make the brand and networks work for Your Business! Join the PA Wilds Artisan Trail today. Great for small batch producers, artists, independent retailers and other creative entrepreneurs. Learn more and download membership guidelines at pawildsartisans.com pawildsartisans pennsylvaniawildsartisantrail pawildsart #pawildsart The PA Wilds Artisan Trail is a program of the PA Wilds Center for Entrepreneurship, Inc., a regional nonprofit. It is supported through membership dues, private-sector donations and grants from the Stackpole-Hall Foundation, Appalachian Regional Commission, PA Dept of Conservation & Natural Resources and PA Dept of Community & Economic Development. artisans ACRYLICS/OILS 2 CLAY/PORCELAIN 4 DRAWING/PASTELS 6 FIBER 9 GLASS 10 Your 2015 guide to sourcing JEWELRY 14 locally-made artisan products from the Pennsylvania Wilds LEATHER 16 METAL 18 A resource for independent shops, lodges, This display is available to Artisan Trail partners to help promote the program. Other marketing efforts include an cafés, galleries, visitor centers and other PHOTOGRAPHY/VIDEO 22 unique establishments PRINTMAKING/GRAPHICS 23 WATERCOLOR 26 online “story map,” which travelers can download to their smartphones and devices, and use even when there’s no local WOOD 30 trail sites reception; the “Proudly Made in the PA WildsTM” Buyers Guide; www.pawildsartisans.com; marketing through the PA RETAILER 30 The Pennsylvania Wilds Artisan Trail is $3 a program of the PA Wilds Center for CRAFT BEVERAGE 30 Entrepreneurship, Inc., a regional nonprofit Wilds regional visitor site www.pawilds.com; networking events; branded content in print and online media, and more. www.PaWildsArtisans.com IN A NUTSHELL Abou The Pennsylvania Wilds WHAT OUR BRAND STANDS FOR t Artisan Trail and “Proudly TM The “Proudly Made in the Pennsylvania Wilds ” brand reflects the Made in the Pennsylvania relationship among our artisans, the high quality products they WildsTM” brand are programs create, and the unique core values they represent as residents of the u of the Pennsylvania Wilds Pennsylvania Wilds. s Center for Entrepreneurship, Inc., a regional non-profit. THESE ELEMENTS INCLUDE: Tradition The PA Wilds Artisan Trail Authenticity advisory committee, a Natural 4 volunteer board of members Environmentally Sensitive and stakeholders, helps Attention to Detail shape and guide the program. Values Current advisory committee Quality profiles are found on the Trail Craftsmanship Leadership page. Made in the PA Wilds Made in Pennsylvania Staff support for the PA Wilds Made in USA Artisan Trail is provided The Pennsylvania Wilds Artisan Trail is a key part of a regional through a partnership with strategy to grow nature and heritage tourism across 12½ counties Elk County Council on the in rural PA, to create jobs, diversify local economies, inspire Arts (ECCOTA). stewardship and improve quality of life. Our “Declaration of Principles for the Pennsylvania Wilds” is included on the next page. www.PaWildsArtisans.com We the residents, business community members, marketers, planners, representatives and stewards of the rivers, streams and lakes, towns and villages, parks and forests, wildlife and dark skies that comprise the region known collectively as The Pennsylvania Wilds, hereby commit ourselves to the following mission, upholding and living by the unique core values that define The Pennsylvania Wilds and the authentic experiences it represents. OUR MISSION Celebrate and nurture our natural wonders by connecting people with nature. OUR PHILOSOPHY The way of nature is our way of life. OUR METHOD Welcome those who share our passions. OUR PROMISE The road less traveled makes all the difference. Our core values spring from the soul of our organization. We will adhere and live by 5 these beliefs, even if doing so becomes unpopular or costs us commercial opportunity. OUR VALUES INCLUDE Charm not chain | Stewardship of the land | The joy of exploration and discovery Cultivating the relationship between people and the environment Preserving, sharing and creating new stories | Aspiring to excellence in all we do OUR PERSONALITY TRAITS describe the unique characteristics that separate us from other places in the world. We celebrate these traits and bring them into every facet of The Pennsylvania Wilds. WE ARE down to earth, quirky and authentic, not slick, wild yet welcoming, enthusiastic and optimistic, rugged and resourceful. We work together to fulfill our mission every day, while living by our core values in The Pennsylvania Wilds. www.PaWildsArtisans.com ARTISAN MEMBERSHIPS FEES For all types of artists (visual, craft, food, Application Fee ($20) - For first time design and others). Applicants’ work must align applicants only, fee is paid separately from with the “Proudly Made in the Pennsylvania membership fee. Two jury sessions, plus TM Wilds ” brand. processing of your membership, are included HOW TO APPLY • INDIVIDUAL MEMBERSHIP: For artists with the application fee. Additional Jury Sessions (optional) $10 each, with maximum The Pennsylvania Wilds Artisan Trail with annual gross receipts under $50,000. of five total per annual cycle Membership reaches out to visitors using social $25/year. Fee ($25, $75, $105 or $150) - depending on media plus smartphone, tablet and other • REGULAR MEMBERSHIP: For artists with Membership Level. web-friendly resources. Members benefit gross receipts of $50,000 or more. $105/year. greatly from this extended reach but in the Note: Artisan Membership fees are unrelated TRAIL SITE MEMBERSHIPS Pennsylvania Wilds, easy access networking to any fees that PA Wilds Trail Sites or other For retail businesses, and sites of culture, does not extend everywhere, nor are required retailers may charge you to display or otherwise recreation, tourism, dining, and craft beverage. computer skills universally held. carry your goods. You negotiate these terms. • RETAIL TRAIL SITE: For businesses carrying Renewing Members pay current rate for the To take the required steps toward membership, “Proudly Made in the PA WildsTM” products of appropriate Membership Level. Add $10 each you will need to use a combination of basic at least three PA Wilds Artisan Trail members. for any Jury Session requests (complete at least computer skills: completing an application $105/year. one jury session every five years) and registering to be juried online at www. 6 • TRA IL SITE: For businesses that do not carry pawildsartisans.com, working with digital DEADLINES the products of other PA Wilds Artisan Trail images, renaming image files and uploading members.$150/year. You may apply for the juried PA Wilds Artisan your images to a digital photo album. Trail program at any time of year. However, OPTION FOR NON-PROFIT ENTERPRISES For the convenience of prospective jury decisions are made twice annually; you • NON-PROFIT HOST: For non-profit participants, the application can be found may choose between two membership cycles: enterprises that host a PA Wilds Artisan on the artisans web site under “Join Us” member event, meet & greet, open house or • SPRINg MEMbERSHIP and on the last page of this document. similar event within the membership cycle. Submission deadline: Third Monday in March; MEMBERSHIP LEVELS $75/year. Jury decision: No later than the third Monday in April; Membership year: May 1 of the Our online, user-friendly membership • NON-PROFIT RETAIL: For non-profit current year - April 30 of the following year. application will help guide you to the right enterprises carrying “Proudly Made in the PA membership level if you qualify in more than WildsTM” products of at least three PA Wilds • FALL MEMbERSHIP one category. At the end of these guidelines Artisan Trail members. $105/year. Submission deadline: Third Monday in you will find expanded descriptions of various September; Jury decision: No later than the • NON-PROFIT TRAIL SITE: For non-profit third Monday in October; Membership year: membership types, requirement specifics enterprises that do not carry products of other November 1 of the current
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