Web & Computer Technology News from Ezsolution

Web & Computer Technology News from EZSolution - July 2013

Protecting You—Are You Getting “Scroogled” By Google?

If you use Google for search, Gmail for e- mail or an Android phone as your smart phone then, according to Microsoft, Winner of June’s Quiz: you’re getting “scroogled” daily! What Jeremy R. Martin of Willow exactly does that mean? Well, according Gates Landscaping won a $25.00 to www.scroogled.com, it means that Google systematically uses your private gift card to Isaac’s. information that it collects online through your search, your emails, your An- droid app store purchases and more to sell more ads. And there’s no way to Last month’s question: opt out. Let me explain further how they do it with a few examples: The world’s largest Chicken BBQ was just held in Long’s Park. Gmail: Google’s systems go through all of your personal Gmail emails ever sent and received looking for keywords they can use to target you with paid Who is the sponsor ? ads. So that email you just sent to your spouse, your child or whomever you Answer: just sent it to… Google is looking to see how they can use that to target you B. Sertoma Club with advertisements. And 46% of users of the e-mail service don’t even know it. Great for advertisers. Not so great for your privacy. This month’s question: Google Android App Store: When you buy an Android app from the Google The first paved road in Lancaster App Store, they give your full name, e-mail address and the neighborhood was the Philadelphia and Lancas- where you live to the app maker. This occurs without clear warning to you ter Turnpike. It is now known as: every time that you buy an app. That might be OK in a handful of instances, but it’s impossible to tell what the app maker might do with that information. A. Route 222 App makers are spread all around the world and not all app makers are trust- B. Route 741 worthy. C. Route 30 D. Route 44 Consumer Privacy Groups are up in arms about this blatant sharing of your personal information. A Consumer Watchdog Complaint to the Federal Trade Be the first to e-mail Stacey Snovel Commission on Feb 25, 2013 said “The various applicable Google privacy ([email protected]) with the policies promise not to share user information collected by Google outside of correct answer to the company. The policies contain no exceptions that would justify Google’s win a $25 gift disclosure to app developers of confidential user information.” card to Isaac’s. In full disclosure, the term “Scroogled” has recently been hyped up in a series of big marketing campaigns bashing Google’s services. So are these privacy Tom Malesic concerns a bunch of marketing hype or real concerns to act on? That answer is really up to you.

In this issue: So what to do now? Only you can determine how much you want to risk Employee Profile pg. 2 your own personal information in the hands of Google. The online world has Free Seminar an increasing number of security risks to consider these days and most of them pg. 3 don’t have anything to do with Google. How do you respond? Hopefully by Word Defaults pg. 4 being informed and making decisions based on real information and not because you didn’t know any better.

Employee Profile - Heather Hurst Summer Intern

Chances are if you've had your website designed and built by EZSolution, Canvassing you've met Heather Hurst or at least have spoken to her on the phone. Heather began her career with EZSolution in the summer of 2000 as our first, full-time web developer. Recently, Heather has accepted a promotion to Customer Service Manager, a new position in the company that combines many of the responsibilities of web development with new chal- lenges to make customer service at EZSolution truly outstanding.

In her new customer service management role, Heather will continue to work with clients as she has in the past, taking care of website updates and answering questions. She will also help with client training on our photo gallery and shopping cart applications.

What prompted the new position? EZSolution has grown by leaps and bounds over the past few years and now supports 30 employees, 4 departments and over 500 clients. Updating websites and handling client inquiries has evolved into a full-time job. It was just a matter of finding the right person to take the reigns. We would like to Welcome Emily Pugliese to the EZSolution team as "We wanted to give our clients a single point of contact after their sites were our summer intern. completed so they could get their updates done in a timely manner. Heather's existing relationships with our clients, her knowledge of our processes and her superior customer service skills made her the perfect choice to take on a new She started in June and will be with role in the company," says Tom Malesic, President of EZSolution. us until mid-August when she re- turns to Kutztown University to Heather is excited about her new role since it will allow her to stay connected begin her senior year. to our clients, something she felt she didn't have as much time for while she was still developing new websites. As our intern Emily will visit many

"After 13 years developing websites, I was ready for a new challenge. And I've Lancaster businesses to introduce always believed that service is the best thing we have to offer to our clients. Lis- EZSolution. tening to clients' needs, getting their updates done quickly and maintaining customer relationships is something I really enjoy. I've developed many relation- Emily also has another exciting ships with clients over the years and I'm happy that I'll be able to continue with job...as a member of the New York them, while helping our newest clients as well when they need future updates," Jets Flight Crew. We wish her well says Heather. during her rookie year.

Those relationships Heather has developed have some great things to say about Heather as well. OUR TECH SERVICE “You’re one of the most valuable members of my team and you're not even an employee! :-))) Seriously...you're that amazing!" Johnny Roberts, Isaac’s Fa- GUARANTEE mous Grilled Sandwiches

"We always have so MANY changes--at the last minute!! Thank you for adding 100% Money Back this stuff--YOU’RE SO FAST!!!!!! I brag about you ALL the time to everyone :) Guarantee Thank you again." Heather, Jason’s Woods

So the next time you need a website update or have a question about your site, We will do whatever it takes to give Heather a call or email her at [email protected]. She'll be happy to lend a hand! make you “Raving Fans”

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Medical Society Hosting Free Seminar for Medical Professionals

What Medical Practices How to design a website for your medical practice that will help you attract new patients, answer common questions, are saying:

educate patients and cut your staff’s phone time. The cost of creating our website was very reasonable and that was Are you embarrassed by your website? one of the reasons we chose EZSo- Does your website fail to provide useful information? lution. Does it fail to convey your professionalism and experience? Kelly Schober, Lancaster City and County Medical Society During this seminar you will learn: It has been an extreme pleasure  3 things to convey a professional image working with EZSolution. The  How to design your website to cut down on needless phone calls photography that Bill was able to  Common mistakes that doctors make with their website come in and do was phenomenal. that repels patients It just made my life so much easi-  How to attract new patients er.

 How streamlining the forms process can increase your profit Debbie Buhay, Office Manager  How to develop relevant and valuable content to keep people Neurology and Stroke Associates coming back.  How to be found on Google General Internal Medicine of Lan- Date: July 10, 2013 caster wanted a website created Time: 8 A.M. - 9:30 A.M. that is professional in appearance Location: Cork Factory and easy for our patients to navi- gate. Our patients are using our website and we receive positive To register, call Kelly Schober at 393.9588 or Go online to comments from them. www.lancastermedicalsociety.org/web Medical Society Members Free, Non-members $15.00 Lois Summers GIM

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OUR WEB DESIGN GUARANTEE 100% Money Back Guarantee! Customer satisfaction is the cornerstone of our business. If you are not 100% delighted with how your website ‘looks and functions’ we will return your money!

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Change Your Word Document Layout Defaults 111 Centerville Road In addition to setting a new font for all of your Word documents, you can set your de- Lancaster, PA 17603 fault indents and line spacing, getting rid of – once and for all – a factory default that many Web: (717) 291-4689 users find annoying. Word, right “out of the box,” puts unnecessary spacing after every line of text, when you press the Enter key. You can get rid of this and set a Tech: (717) 291-0370 default so that you just get a simple line feed when you press the Enter key – no extra Fax: (717) 291-9434 space, just a new line. Here’s how it’s done:

1. In an open Word document, click the Paragraph group button (shown circled be- low) to open the Paragraph dialog box.

2. In the resulting Paragraph dialog box, you can set the following: www.facebook.com/ezsolution

 Alignment. Set this to Left. You can always center headings or apply other alignments (right, full Justify) to any selected text.

 Indentation. This should be set to 0” for both Left and Right. You can indent Quote of the Month selected text whenever you want, but this “You gotta try your luck at prevents any indent appearing by default. least once a day, because you Set Special option to (none). could be going around lucky  Spacing. Here’s where we get rid of and not even know it“ that annoying extra space. Set both the ~Jimmy Dean Before and After options to zero by clicking the down-triangle (shown circled in the dialog box) until 0 pt. shows in both boxes. Referral

 Line Spacing. Set this to Single. We will pay you $25 for any- 3. Click the Set As Default one that you refer to us that we button. This displays a get an appointment with. prompt asking you decide the scope of this change. When your referral becomes a 4. Choose the second option, All documents based on the Normal template. client (and spends $1000 or more) then we will pay you $50 5. Click OK, and both the prompt and the Paragraph dialog box close. more and we will give your referral $100 off their purchase. The Digital Workshop’s state of the art training facility is located in The Granite Run Business Park at 283 and 72 in Lancaster. Call (717) 397-1377, or email [email protected] or [email protected]

Published by EZSolution Corp. 111 Centerville Road, Lancaster PA 17603 (717) 291 - 4689 (717) 291 - 9434 (fax) www.ezsolution.com 4