Press Release

PRESS RELEASE 6th January 2020 Merlin Entertainments and Silvergate Media to launch biggest Octonauts attraction at SEA LIFE Shanghai The immersive Octonauts experience, the first in China, will launch in June 2020 Merlin Entertainments (“Merlin” or “the Company”), a global leader in location-based entertainment with brands including LEGOLAND, Madame Tussauds and The Dungeons, is excited to announce a new IP partnership with Silvergate Media to bring its hit property Octonauts to Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain. Opening in June 2020, it will be the largest Octonauts attraction worldwide, creating an authentically themed experience that will give families the opportunity to play and explore in a fully submersed Octopod [capsule] within Changfeng Ocean World’s huge new ‘Stingray Bay’ experience. Visitors to the new attraction will join their favourite characters including Captain Barnacles, Kwazii and Peso, and learn about the world’s oceans and sea life. Guests will also be able to purchase Octonauts products in a dedicated gift shop. The attraction builds on the momentum of previous SEA LIFE partnerships with Silvergate Media in the UK, Europe, Australia and the US, with additional new activations due to be announced later this year. Silvergate Media’s animated TV show, Octonauts, continues to appeal to audiences around the world with the show’s storytelling, educational narratives and compelling characters enabling it to cross cultural divides. Currently, Silvergate is readying the launch of the fifth season of Octonauts which will air this year. Anthony Newman, SEA LIFE Global Brand Marketing Director, Merlin Entertainments: “Fun and discovery are at the core of what we do at Merlin and that is why Octonauts is an ideal fit for us. The new attraction will bring Octonauts to life in a way that has never been done before and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World.” Ron Allen, EVP Commercial, Silvergate Media: “Our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands. This new interactive adventure with Changfeng Ocean World will give fans an unforgettable Octonauts experience that truly reflects the show’s core values of education, exploration and entertainment - it’s a perfect brand synergy.” Ends For further details please contact: James Crampton +44 (0)1202 493 014 Brunswick Elena Georgantzi/ Daniel Holgersson +44 (0)20 7404 5959 Images are available at https://www.merlinentertainments.biz/newsroom/media-library About Merlin Entertainments Merlin Entertainments is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 130 attractions, 20 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to more than 65 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.28,000 employees (peak season). Visit www.merlinentertainments.biz for more information. About Silvergate Media Silvergate Media creates and produces world class content built to inspire, entertain and engage audiences of all ages through innovative storytelling. Founded by Lord Alli and Viscount Astor in October 2011, the company established its creative studio in New York, which has built Octonauts into a global success, produced and delivered Sunny Day for Nickelodeon and Hilda for Netflix. Silvergate is in production on four new properties for partners Netflix, Disney and Nickelodeon, as well as producing a string of new content for its hit series Octonauts and Hilda. Silvergate Media was acquired by Sony Pictures Television in December 2019 and has offices in London and New York and operations in China. .

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