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Make Way for the New AL Quattro Applause for the Latest Generation Self-Levelling Combine at the Convention with the Italian and French Sales Networks

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Make Way for the New AL Quattro Applause for the Latest Generation Self-Levelling Combine at the Convention with the Italian and French Sales Networks YEAR VII n° 2 DECEMBER 2007 The harvesting specialist’s journal Make way for the new AL Quattro Applause for the latest generation self-levelling combine at the convention with the Italian and French sales networks INDUSTRIAL AGREEMENT SPAIN, LOOKING IMPORTANT MAINTENANCE: IT ALL STARTED WITH AGCO FOR FORWARD TO 2008 ALLIANCE WITH ADVICE FROM THE WITH A DEVELOPMENT AND AT THE DEALERS’ THE SUPPLIER CHAIN EXPERTS CORN HUSKER INNOVATION MEETING page 2 page 8 page 11 page 13 pages. 14-15 Gruppo Industriale ARGO The situation by Mario Scapin The industrial agreement between Mario Scapin Laverda and Agco leads to new growth director general on the market Product development is off to a head start in Breganze: alongside the spanking The harvesting specialist’s AL Quattro, other projects for a brand-new LS and for ground-breaking journal Year VII, N° , December 007 electronic equipment are also under way Quarterly periodical Registered with the Court of Vicenza N° 1017 of 5 March 00 publishing management Mario Scapin I’m addressing our readers with the for Agco. Consequently, the current best possible way. Angelo Benedetti greatest of pleasure as I’m able to con- structures with which we now operate One of Laverda’s other strategic goals for Simonetta Lambrocco firm the important changes that have on the markets will not be changed in the future is to count on an alternative director in charge affected Laverda over the past few any way. product to the straw-walker machines. Claudio Strati months. Since 004, the Breganze plant Although the Italian market is on the We are, however, aware that the con- art work has been supplying Agco with combine upswing, sales will presumably remain ventional machines will also maintain Andrea Rosset harvesters on an OEM basis, i.e. by pro- below the 500 combine mark, this in a their fundamental importance on the Piergiorgio Laverda ducing its machines with the colours market where competition amongst the market and this is why we are working the following persons and brand-names of Fendt, Massey Fer- various stakeholders is very strong. Lav- towards innovation. A recent example is collaborated: guson and Challenger. erda holds a hefty 5% portion of this the new self-levelling combine known Albino Bertacco after sales area manager Following the 004 agreement, Laverda market and enjoys a good reputation as AL Quattro. It features a new design Pietro Dal Santo was able to increase its production vol- and image that has been built up over and is able to provide an even better parts and assistance manager umes, while Agco consolidated its por- many years of serious work. Despite all performance but meanwhile, we are Elena Facci tion of the harvesting machinery seg- this, Laverda will dedicate special atten- researching a Levelling System equipped export sales ment of the EAME markets (Europe, Af- tion to the domestic market with a view with a mechanism that has already been Fabrice Rondeau sales manager for France rica and the Middle East) thanks to the to acquiring an even better position, par- patented by Laverda. This system re- Andrea Ugatti undeniable quality and reliability of the ticularly thanks to the re-vamped range duces the all-out dimensions and makes export manager combines manufactured in Breganze. of self-levelling combines. The French the combine much easier and safer to Piergiorgio Laverda curator of the “Pietro Laverda” So it was thanks to these appreciable market is showing signs of growth and transport on the roads without the need Historic Archive volumes and mutual satisfaction for the Laverda’s position is becoming stronger for an escort. photographs results achieved that both parties de- there. The dealer network reorganiza- When it comes to the high-bracket Archivio Laverda spa cided to provide these tried-and-tested tion process that began two years ago range, we are working on the electronic © by Laverda spa business relations with further stability. has allowed the French market to be- equipment of the machine, namely the 3604 Breganze (VI) Italy This was the reason for the joint-venture come Laverda’s most important one. man-machine interface, so as to simplify via F. Laverda, 15/17 tel. +39.0445.385311 established between Laverda and Agco. The benefits obtained from this agree- the adjustments and settings to an even fax +39.0445.873355 An indispensable step thanks to which ment will certainly stem from our ability further degree, all to the advantage of www.laverdaworld.com the situation should become even better to achieve synergies that not only allow the operator and the performance sup- [email protected] and more satisfying for both. us to keep the costs down at indus- plied by the combine. So we’re conclud- Printed by G.N.G. Agco is a forceful presence on the mar- trial level, but also give us the chance ing 007 with positive results, with new Via Galvani, 58 - 36066 kets thanks to the fame enjoyed by to speed up our product development projects for next year and with concrete Sandrigo (VI) Literary rights reserved. Articles and pictures may only Fendt, Massey Ferguson, Challenger plans, thus allowing us to compete with forecasts of profitable future seasons for be duplicated if source is cited. and to their respective dealer networks. the most qualified competitors in the all. All this will certainly lead to an increase in the number of combines produced To all journal subscribers by Laverda and distributed under these PRIVACY STATEMENT AS PER ART. 13 brand-names. The pay-back will also be OF DECREE LAW D.LGS. 30.6. 003, N° 196 positive for Laverda, as it will benefit Your identification data have been ac- quired by Laverda S.p.A. from either from the increased scale economies and you yourselves or from public lists and registers, thus from documents ac- from developments in its customer as- cessible to anyone, for our marketing activities in the future. sistance organization. Laverda S.p.A. will deal with these data on paper and/or by computeri- The agreement signed with Agco is an zed or telematic media. The informa- tion will solely be used in our com- exclusively industrial one and concerns pany or by auxiliary bodies authorized by our company for postal purposes, Laverda, the subsidiary Fella and 50% of in relation to our need to acquire new customers by sending commercial Gallignani. When it comes to dealership proposals, also in the future. Laverda S.p.A. guarantees that the strategy and sales policy, it will in no way data will be treated in the most con- modify Laverda’s current organization. fidential way and that, upon your request, your data may be cancelled Laverda will continue to distribute its (or corrected) from our archives free of charge. You are therefore entitled machines through its network and or- to exercise all the rights established by art. 7 of Decree Law d.lgs N° 196/003 ganization, and this will also be true and in particular, to wholly or partly refuse to allow the data to be used. 3 Italy by Simonetta Lambrocco An extra-special launching ceremony for AL Quattro The Italian dealers get to know the new self-levelling combine at Villa Traverso Pedrina AL Quattro, Laverda’s new self-level- ling combine, needed a special event, a particular launching ceremony where it could be presented to the entire Ital- ian dealer network. The convention took place on 9 Octo- ber at Villa Traverso Pedrina, an ancient mansion situated in the countryside of the Vicenza area. Besides being the oc- casion for presenting the new machine to the Italian dealers, the venue was also organized with a view to provid- ing useful indications for the future sales campaign both as to targets and product, and to draw up a balance of the season that had just concluded. The large number of Italian dealers who took part testified to their strong interest in the new self-levelling com- bine and their confident hopes for market recovery. The day began with a visit to the Breganze factory, where the guests were welcomed by Grazia Stefani, wards attaining the established goals. company-sales network system and from the Italian sales department, and The outlook must become increasingly according to which all those who are by the quality manager, Gianni Salin. more customer-oriented and must part of that system must work. The tour went into great detail and bear in mind that the motivation lead- If a brand is to remain strong and highlighted the important organiza- ing to choice at the time of purchase provide added value for the product tional changes that had taken place in (something that’s still very much af- (the brand is one of a company’s main the factory over the past few years. fected by one’s emotions and is not assets), it is essential for it to keep a Once the visit had concluded, the always rational) is substantially deter- promise, i.e. the intrinsic promise that guests were taken by coach to the mined by one factor: the brand. The is part of the values it brings and that venue location where they were met brand of the company, of the product, makes it stand out from the other by two mimes who, to the strains of of the company-sales network system. brands. music from a harp and flute, offered And the more important are the fame And if Laverda’s promise, i.e. that a welcoming cup of coffee in the ex- and reputation of these elements, the something that makes it stand out tensive park with its green lawn and greater is the attraction they exercise from the other brands, is the quality swimming pool.
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